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sandinz · 6 years ago

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It may seem to some readers we spend most of our time enjoying ourselves. Together, with family, and with friends.

True, life in the Teutenberg/Walsh boathold (no household here!) it’s vastly different to the majority of people in our peer group. However, we are NOT retired. Barry has another two and half years to go; Sandra just over eight.

We do not, and neither of us ever have, rely on any form of public funds (i.e. state benefits). We DO have a small savings buffer as we’ve both ‘worked’ in the usual way for over 35 years each in our chosen professions. We have our boat, NB Areandare.

Adapting as we go …

This year has seen a marked difference in our travelling and trading plans. One of the most important things we’ve learnt since our bold/brave/crazy/impetuous (take your pick depending on your perspective!) decision to sell bricks and mortar, move to England, buy a narrowboat and leave our ‘normal’ jobs of Professional Photographer (Barry) and Midwife/Educator/Quality Coordinator (Sandra), has been to regularly review what we’re doing to attempt to sustain our chosen lifestyle. Up until very recently of course, I’ve also been caring for my elderly parents as their health diminished.

What we’re very conscious of is not getting sucked back into the hamster treadmill – or feeling coerced by ‘the powers that be’ into ‘ticking their boxes’.

Admittedly there’s been a few times such as the two applications for Barry’s UK Spousal Sponsored Visa (with the third one looming), or recently opening an ‘Executors Bank Account’ with my sister, or hiring a car from Enterprise (they ask about occupation this year having never done previously!), where not being able to simply answer questions about home address and employment, as most people easily do, can feel rather frustrating.

But … overall we feel an incredible sense of freedom ‘doing it differently‘ and NOT waiting to live until it’s potentially too late. We’ve known far too many people who have left this mortal world much sooner than expected. We both believe strongly this life is it. No point gambling precariously that there’s something ‘better’ to come in our worldview. As I’ve alluded to previously though, this way of living is not for the fainthearted. It takes courage, perseverance, partnership, persistence and planning (just not long-term or it’s just too freaky!).

Calendar Club – a joint venture

For the past two years we’ve both worked at Calendar Club outlets. In 2016 we each worked for people we knew who were running stores. Last year we successfully ran our own shop in Lichfield at the Three Spires Centre. A full-on fourteen week commitment, with only two days during in total when we shut up shop. We even managed to stay open during the period of severe snowfall.

However, with both of us running the store we each had sufficient time off. We’d chosen Lichfield as there were good moorings nearby, with public transport routes to the city – and it’s near family and friends, as Sandra lived in Sutton Coldfield for many years. And from 1st November to 1st March, 48 hour moorings become 14 day ones. So we were able to move the required distances during the time we were ‘working’.

We’re very proud that this year, as we met the Key Performance Indicators set by Calendar Club, we’ve been invited to run the Lichfield store again. It’s a brilliant way to earn a good sum of money, on a commission basis (we’re ‘Self-Employed Operators’), in a set period of time. So it’s ideally suited to live-aboard boaters who’d prefer not to work in the usual way. There’s obviously many other people who live on land who run stores and mall outlets too.

This year Calendar Club have a number of vacancies needing to be filled from now till October. You can apply by going to this link and filling in the online form. Currently the areas where Calendar Club are seeking motivated and committed operators are:

Aldershot

Andover

Aylesbury

Bath

Bishops Stortford

Buxton

Chester

Dumfries

Durham

Elgin

Hastings

Hemel Hempstead

Hereford

Hull

Inverness

Kendal

Kirkcaldy

Maidenhead

Middlesbrough

Newmarket

Oxford

Reading

Runcorn

Southend

Stafford

St Albans

Swansea

Tamworth

Taunton

So get in quick if you’re interested!

There’s a number on the list with nearby waterways … Do contact us by email if you want to chat about our experiences.

The Home Brew Boat and Photography

Barry has focused mostly on on-line sales for The Home Brew Boat this year, doing very little towpath trading. We have three canal festivals booked in the Birmingham area in September. Most unlike the past four years.

He’s refining the products he sells, according to what he’s found popular. There may be more changes afoot in the near future, concentrating more along the distilling and spirits making line. That is more his area of expertise having been involved with ‘Still Spirits‘, the distilling supply company whom Barry dealt with in New Zealand, prior to moving to the UK. So … if you want to know about distilling, the legalities of it and ‘how to do it safely and successfully for personal consumption only’, give him a call or email via the contact us page.

Last year Barry was invited to work with PayPal together with an international freight company and which uses a website plugin to expand the reach of his business. It means his wicked website is translated into the language of the country where it is viewed so is able to have products delivered across the globe. The customer pays the UK plus extra international postage when ordering. Barry organises the courier to the depot at Heathrow, and PayPal or their freight partner, do the rest. It’s been working very successfully so far.

He’s also increased the range of waterways related Greeting Cards to 47, with nine new ones in the last batch. Photography continues to be a passion – just in a very different way to his years in New Zealand.

The Worcester, Birmingham and Droitwich Canal Society have purchased some of his cards to sell at events they attend, and they say they’ve been one of their best-sellers! So … if there’s anyone else out there who would like to stock a selection of Barry’s cards, please do contact us.

He’s had photographs published recently in The Wall Street Journal and Waterways World, and we started a weekly Wednesday ‘Guess the location and waterway’ competition on his ‘Inspirational Images of the UK Inland Waterways’ Facebook page. The person to guess correctly wins their choice of Greeting Card from Barry’s range. Most week’s we’re a card down – occasionally we stump everyone! Click the link and ‘like’ the page, check it out on a Wednesday (the time we publish is variable) – and have a go yourself …

Reflections in Little Venice – published in The Wall Street Journal

A snow covered Areandare December 2017 Hopwas

Sandra’s becoming a Google Guru – at Ad-extra

Also this year, I (Sandra) applied, was interviewed, and successfully passed the required ‘Google Ads’ (formerly ‘Google AdWords’) exams, to gain a self-employed consultant contract with a fabulous UK-based company called ‘Ad-Extra‘. Over the past years I’ve blogged, set up and managed websites, and marketed our services through a variety of Social Media accounts, so this seemed like a natural progression.

One of the beauties of doing online work like this, is the flexibility of the ‘hours of work’ – which can be mostly adapted around our lifestyle. It’s early days yet, but after working with the owner Dom, and the select team, since March 2018, I can honestly say I’m looking forwarding to building up my contribution to helping people promote themselves to clients searching for local businesses.

For any canal-related businesses, appearing at the top of Google searches may be something that would increase your exposure and income. Sandra Willis from The Doggie Boat, also works for Ad-Extra. Click here and ‘meet the team‘!

Duck food and Canal Art

These have been very small additions, so far, to our ‘portfolio’ of income generating streams.

We’ve been travelling a lot, and entertaining visitors frequently, so weekends sitting on a busy towpath attempting to ply our wares just hasn’t really figured on our itinerary! However, they’re both ‘works in progress’, and projects we’ll consider building upon during the remainder of this summer, early autumn, and in 2019.

Letting go of Facepainting …

A few fantastic faces from Blisworth Canal Festival 2016

I loved being a facepainter since April 2014. It’s something I’d wanted to do for many years, and I believe (and was often told!) that I became rather good at it!

However …

I only ever got to facepaint OFF the boat. Which meant hauling heaps of equipment from the boat to a land-based stall and setting it up. Or hiring a car and travelling to events (that cut into the meagre profits!). And when people asked me if I did parties, generally I had to say yes and no, desperately wanting to say yes – but knowing it depended upon where we were expecting to be located at the time of the event. I’m convinced that if we’d been in one place, for a length of time, I could’ve built up the business successfully. As it is, with the lifestyle we’re currently living and loving, I felt it wasn’t moving forward. So I’ve made the sad decision to let it go – for now. Who knows, one day I may pick up my brushes, sponges, paints, glitter and gems again … Watching children’s (and young and more mature adults!) faces light up when they look in the mirror has been akin to waving a magic wand and sprinkling fairy dust on them. Absolutely priceless.

A kiwi summer

Our next kiwi guests arrive today, and are with us for three fabulous days. We’re currently moored adjacent to The Salt Barge, not far from Northwich. We’ve not stayed here previously, but will definitely do so again. A marvellous mooring and outstanding proper British pub.

On 25th July Barry’s older brother Ray arrives for three weeks. We recently heard his younger brother Peter has also chosen 2018 to pop in for a cuppa – or most likely something rather stronger! He’s literally popping in one day and out the next. But it’ll be amazing to see them both.

And yes, in between and during, we’ll both be fitting in ‘work’. Following that, September we have three festivals booked. October, it’ll be noses to the grindstone, and we’ll be focussing on making our Lichfield Calendar Club store as successful as possible.

We don’t always get the balance as evenly weighted to either side as we’d like, but mostly it suits us living as we are. For now …

Continuing to discover ways to sustain our flexible floating lifestyle It may seem to some readers we spend most of our time enjoying ourselves. Together, with family, and with friends.

#Ad-Extra #AdWords #Calendar Club Store Operators applications #Calendar Club UK #facepainting #Google Ads #Google AdWords #Inspirational Images of the UK Inland Waterways #Still Spirits #The Home Brew Boat #Three Spires Centre Lichfield #Waterways Related Greeting Cards

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berniesrevolution · 7 years ago

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IN THESE TIMES

In the interest of full disclosure, I am borrowing heavily from an excellent piece written in these pages last year by Hoosier Action organizer Jesse Myerson, “Repulsed by Pharma-Bro Martin Shkreli? Maybe You Also Hate Capitalism.” The cribbing is for good reason. Whitefish Energy is to disaster capitalism as Martin Shkreli is to America’s for-profit healthcare system: the most obviously bad actors in industries that are full of bad actors by design.

As Myerson wrote, “Satisfying though it might be to adorn his face with a black eye … there are more worthy objects of our loathing. All of Shkreli's appalling antics and characteristics are in fact emblematic of the real villain: capitalism. Shkreli is capitalism embodied, and if you hate him, you’d do well to take up hating capitalism with at least equal fervor.”

The same goes for the eminently punchable team at Whitefish Energy. The Montana-based company’s two-person leadership did not, of course, purchase the only existing copy of the Wu Tang Clan’s Once Upon A Time In Shaolin “to keep it from the people,” as Shkreli did. They did enter into a $300 million contract with the Puerto Rico Electric Power Authority (PREPA) to perform work that they are grossly unqualified to do, on a scale that dwarfs any of the contracts they’ve had thus far. Whitefish’s social media arm also got in a public spat with San Juan mayor Carmen Yulín Cruz, at one point writing, “We’ve got 44 linemen rebuilding power lines in your city & 40 more men just arrived. Do you want us to send them back or keep working?”

Whitefish Energy’s contract, since severed under mounting public pressure, stated that “In no event that PREPA, the Government of Puerto Rico, the FEMA Administrator, the Comptroller General of the United States, or any of their authorized representatives have the right to audit or review the cost and profit elements of the labor rates specified herein.” In other words, Whitefish wanted as few people looking into what they were doing as possible—a term PREPA’s top brass accepted.

Most evil under capitalism is banal, and if you’re angry with Whitefish there’s a strong chance you might also not be too happy about the behavior of their quieter capitalist colleagues.

All this is especially frustrating since, in choosing Whitefish, PREPA leadership—themselves notoriously corrupt—actively chose to forego mutual aid assistance from utilities on the U.S. mainland, a standard practice in disaster relief scenarios facilitated by the American Public Power Association.

In short, the Whitefish team are greedy human trash. But Whitefish’s capacity to be so publicly slimy may be the most unique thing about them; oodles of private contractors are also swarming Puerto Rico and other places devastated by recent hurricanes in the hopes of making a profit off of human suffering. Wall Street banks were ahead of the curve on this front, swooping in when the island’s bonds ratings were downgraded a few years back to offer quick cash by engineering new and potentially illegal forms of debt. As a recent In These Times investigation found, much of that debt is now held by U.S.-based hedge and mutual funds.

A slew of other contracts have been handed out by PREPA and by federal agencies charged with grid reconstruction post-Maria—to much less fanfare. Take Cobra Acquisitions LLP, a wholly-owned subsidiary of Mammoth Energy, an extractive services company that entered the utility market recently because they saw the potential for it to grow their bottom line. PREPA gave them $15 million up front and an up-to-$200-million contract negotiated by FEMA, presumably because the utility will be paid at least in part with funds allocated to the agency via the Stafford Act. While Mammoth has said that Cobra’s senior management team has an “average of 26 years of experience” with electric utilities, there’s no clear, publicly-available information as to either who that leadership is or what their experience with utilities has consisted of. The company was founded in 2017 when Mammoth acquired two other small utility companies for $8 million.

(Continue Reading)

#politics #the left #in these times #puerto rico #hurricane maria #puerto rican debt crisis #capitalism #late capitalism #neoliberal capitalism #neoliberalism #privatization #poverty #socialism #democratic socialism #disaster capitalism

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digitalmarketigagency · 3 years ago

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Search engine optimization is an indispensable a part of Digital marketing

Find out why! Digital marketing is an umbrella term for several one-of-a-kind advertising strategies and amongst them, search engine optimization bureaucracy a vital part. That is due to the fact search engine optimization (seo) is accountable for taking the web visibility of a website to a better function. It also allows to increase user site visitors, the price of conversion and fetch lucrative roi. The search engine optimization experts at digital marketing agency stafford are of the opinion that no different Digital marketing tactic can be a hit without a great search engine optimization approach in area. From social media optimisation to content marketing and percent, they are all intricately associated with seo. If you have a internet site or maybe a blog, seo can help grow your business and meet the objectives of your business.

READ MORE: How to gain customer trust abruptly in digital marketing?

Take a look below to recognize why search engine optimization is important. Higher rank in serps: seek engine customers are maximum in all likelihood to click on one of the pinnacle five searches within the serps and with the assist of our search engine optimization optimisation services, you may be able to advantage traffic on your website and accumulate the top role within the consequences pages. We will optimise every of the webpages of your website for the serps so you can be located easily by means of your target market. Higher usability and consumer enjoy: seo services contain optimising web sites as in line with the changing search engine algorithms, leading to improved usability of the internet site, as well as, consumer enjoy. Google, as an example, provide more preference to websites that may be easily navigated and provide users with a good time; therefore, we take the important steps to make websites as person-pleasant as viable so they entice traffic and rank on pinnacle. Gain purchaser accept as true with: net users put in plenty of agree with on web sites that characteristic among the pinnacle five searches within the serps. So, in case you want to construct consumer loyalty, your internet site will should feature within the seek engine and digital marketing agency sheffield crew permit you to acquire that.

#Digital marketing #Search engine optimization #pp

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deepjoshisblog · 3 years ago

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Web optimization AUDIT CHECKLIST

Site improvement (SEO) is a critical matter for advanced advertisers. Today, promoting wise entrepreneurs can likewise be found fiddling with seo services ideas, all with an end goal to get more guests on their website pages. Website design enhancement rudiments have generally continued as before as we edge towards the finish of the main quarter of 2018. There is still external link establishment, catchphrase research, fixing broken connections and the other regular suspects. In any case, a portion of these angles have gone through nuanced changes that affect your SEO rankings. Your opposition may likewise have gotten thing or two with regards to SEO in 2018, which could be giving you a harder time. Consequently, it is astute to return to your SEO methodologies in 2018 at this point. We have arranged an agenda that assists you with rapidly assessing how you are getting along with your SEO and which regions need work.

The SEO Audit Checklist

1. Discover your essential targets – Before diving into action towards digital marketing agency sheffield, know what you intend to accomplish with SEO. This thing that you have decided to accomplish through SEO, should have a course of events and be quantifiable and be sufficiently provoking to push your group but be reasonable. For instance, 'We need to build our guests by 15% continuously quarter of 2018' is one such unbiased. An unmistakable target assists you with remaining fixed on the objective and assists you with assessing any SEO drive equitably, without being one-sided.

READ MORE: Best ways to do Successful Social Media Audit in 2021

2. Do a watchword examination – This is SEO 101 yet significant today. You should recognize a bunch of watchwords (the quantity of catchphrases focused on ought to be something you can work with) that you need to catch. You need to challenge yourself (like in point 1) however you ought to be practical in your objectives. More limited watchwords would have been under the hold of conceivably greater players in your space who have gone through years assembling their backlinks. Everybody needs to see a David beat Goliath. However, it is smarter to go steady in SEO than end up with procedures that don't work. Henceforth, take up watchwords (longer catchphrases are additionally fine) that you need to target.

3. Recognize ineffectively performing websites and pages – Based on your distinguished catchphrases, discover which one of you writes are doing inadequately. You can utilize old fashioned Google Analytics to find out with regards to the quantity of guests, the skip rate and the measure of time spent on the pages. These are the pages and websites that you as of now have that can be improved, without expecting to reinvest in new substance.

4. Advance the inadequately performing content – Inject the ineffectively doing content with another portion of advancements. You can begin by imparting those articles via social media to the important hash-labels. You can assemble backlinks too from a portion of the important websites of your rivals. A decent method to get in leads through this substance is to offer answers for issues presented on discussions on LinkedIn and Facebook and propose your pages that resembles a delicate sell.

5. Play out a specialized investigation – The helpless substance inspiring gives you great starting outcomes to assist with getting an up front investment from your partners. The following thing to do is to do a specialized investigation on the site. Discover what amount of time does it require for your pages to stack. On the off chance that you find that it isn't agreeable, you can utilize a few CMS modules or Compressor.io to change things there. You ought to likewise analyze if two of your pages are seeking a similar watchword (this leads you to be positioned lower). There is additionally the divert affix that should be forestalled and end of copy content. You additionally need to actually look at the versatility of your site (a vital viewpoint for 2018 without a doubt) through the Google dynamic checker. This clears the ground at the essentials and assists you with advancing the following thing on your plate.

6. Play out an encounter examination – The following thing is to know whether the client experience offered is at standard with the standard today. Powerful measurements here incorporate the ricochet rate and leave rates on pages. It likewise assists with making an inquiry or two locally for tips on what they think needs work. You will be astounded at the straightforwardness but then, the adequacy of a portion of the ideas. Minor client experience changes should ordinarily be possible reasonably. At this stage, you ought to likewise consider the substance experience separated from the client experience. In digital marketing agency stafford smart thought here is to have definitive substance worked out by specialists in the field. Dependable substance has consistently a method of tracking down the right guests.

7. Recognize rivalry and their techniques – There is no SEO agenda that is finished without taking a gander at what the opposition does. An intensive contest investigation incorporates discovering the opposition's pages that surface for your designated watchwords. You ought to likewise discover the measurements for them, that you uncovered for your own website pages, similar to the stacking time or the innovation stack utilized. You might even need to get data like what modules they are utilizing or how they are building their backlinks.

8. Break down your connections – This is by and by SEO 101. Connection investigation is a piece of practically any staple SEO agenda. The absolute first thing to check is the pertinence of your backlinks. While it is absurd to expect to be a penny percent pertinent, yet most of backlinks posted ought to be applicable. Check for the presence of various types of backlinks (variety) which is helpful for SEO. In the event that your backlinks are of various sorts like relevant connections, joins posted on discussions, blog remarks, footer joins and so forth then that makes a difference. It is likewise significant that these backlinks dive to deep pages inside your webpage, so the whole site gets covered and in addition to the fundamental pages. This aides you in positioning better with the assistance of backlinks.

9. Apply everything, use apparatuses if essential – The last advance here is to take all the data you have accumulated with regards to your site's ineffectively performing pages, your opposition, your backlinks, your wrecked connections, your divert affixes and put it to utilize. You ought to likewise consider SEO instruments like Ahrefs or Majestic for connect examination. You can utilize SEMRush to discover your natural traffic score. There is clearly Google Analytics to do the essential examination of your site page measurements. The thought here is to check the SEO apparatuses out there out and choose which one to utilize, in view of your experience.

#AUDIT CHECKLIST #SEMRush #SEO #backlinks

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graduationpaula · 5 years ago

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Marketing

The following is a summary of notes I took when researching the topic of marketing. It helped me to further structure my thoughts in order to start writing the research report:

Determining effective sustainable fashion communication strategies

· Available as google book

· Eco rpoducts only become successful only if customers perceive the regular product attributes as superior to competitor’s conventional offering

· Values action gapà consumers say they want sustainable products but don’t act upon it

o Information needs to be provided in a clear and coherent manner

· Results: most people said that ethics are not important and only seen as a secondary benefit.

o To make sustainable fashion desirableà right designs at a competitive price

o Unique designs and limited edition supply created by upcycling can also create an appealing exclusivity

· Circular economy fashion communicationà nurture relationships between consumer and producer, encourage responsible consumptionà long-lasting value and enduring style

· Personal creativity is emphasized à non-purchase related lifestyle choices, mending etc

The sustainability claims' impact on the consumer's green perception and behavioral intention: A case study of H&M

· The purpose of this paper is to investigate whether various kinds of sustainability claims based on the supply chain drive different extents of green psychological variables and behavioral intention.

· Fast-fashion retailers are facing sustainability challenges, as their global supply chain is responsible for pollution, chemical wastes, ecological hazards, the upswing in consumption, and environmental catastrophes in developing countries (Gilal et al., 2014; 2019a; Yang, Song, & Tong, 2017). Similarly, the apparel industry outsources the workforce from developing countries to exploit the cheap labor opportunity (Dabija, Pop, & Postelnicu, 2016). Media reports claim that the clothing and textile industry is involved in the human rights violation, discrimination between gender, and animal testing. For instance, a recent deadly tragedy in the global supply of the apparel industry killed thousands of people in Bangladesh. Which is changing customer perception and attitude towards the fashion industry.

· In this internet era, while consumers have easy access to business operations (Gilal et al., 2016; 2017; Iglesias, Ind, & Alfaro, 2017), green customers are keeping an eye to the clothing and textile industry sustainable practices in emerging countries (Kauppi & Hannibal, 2017). Consumers highly demand their favorite brands to behave ethically (Shaw & Shiu, 2002) and prefer products that generally perceived environmental friendly (Laroche, Bergeron, & Barbaro-Forleo, 2001).

· More precisely, sustainable communication emphasis the organization's social commitment to induce positive perception among consumers (Bae, 2016; Jeong, Paek, & Lee, 2013). Green advertisement and marketing have been diversifying and emerging significantly for many years, including a sustainable supply chain, green advertising, sustainable marketing (Leonidou, Leonidou, Palihawadana, & Hultman, 2011).

o Streetman and Banerjee (1995) defined green advertisement as (1) any product or services which implicitly or explicitly show a relationship with the biophysical environment, (2) its emphasis on adoption of green lifestyle without stressing on product or services, (3) project a corporate green responsible image. Promotional activities are used to inform current and potential customers about the firm green innovation process (R. Y. K. Chan, Leung, & Wong, 2006), which in turn help to gain the desired brand image, favorable attitude (Dach & Allmendinger, 2014), customer's loyalty (Fatma, Khan, & Rahman, 2018), and customer satisfaction (Han, Lee, & Kim, 2018). The whole endeavor systematically adds on into the corporation's long-cherished reputation.

· Literature findings suggest that all sustainability messages are not equal, and consumers react differently to subtle distinctions in the communication of the company's sustainability messages (Line et al., 2016). To this end, our research intends to examine whether or not various types of sustainability claims based on the global supply chain can lead to various green psychological variables such as purchase intention.

· Mean-end theory extensively used in the area of marketing and consumer behaviors for positioning decisions. It provides the methodology which is also known as a laddering. Laddering methodology is helpful to understand the consumer's preferences and decision-making process. The theory is based on the concept that products and its attributes are the mean which aids people to reinforce their personal value and obtain benefits, and further gain crucial consequences. Brands that positioned on the bases of benefits and values gain a competitive advantage because that is difficult to imitate (Vriens & Hofstede, 2000; Gilal et al., 2016). P. C. Stern and Dietz (1994) argue that attitudes of concern about environmental issues are based on a person's more general set of values. These personal value orientations have an effect on the person's attitude and this attitude leads towards the behavior. Consumer concern and attitude toward environmental issues are based on the persona's own general set of values (P. C. Stern & Dietz, 1994; Gilal et al., 2019a; 2019b). This value will affect their belief which in turn influences personal norms that drive their pro-environmental behaviors. Thus, an individual's own value orientation towards the environment has a major effect on his/her proenvironmental behavior (Moser, 2015). Further, the consumer's personal obligation and norms are considered as a basis of environmental behavioral disposition (Stern, 2000).

· On the other side, a distinctive brand image can be used to promote the competitiveness and differentiation in the competitive market (T. J. Reynolds & J. J. J. o. a. r. Gutman, 1984). Thus, brand management is considered an important aspect of the marketing strategy. "Green brand image" is defined as "a set of perceptions of a brand in a consumer's mind that is linked to environmental commitments and environmental concerns" (Y.-S. J. J. o. B. e. Chen, 2010).

· In prior research, the concept of satisfaction with the environmental aspect has been associated (M.-F. Chen & Lee, 2015; Y.-S. Chen, 2008). Green satisfaction construct can be explained as "a pleasurable level of consumption-related fulfillment to satisfy a customer's environmental desires, sustainable expectations, and green needs." The customer expects the products to be environmental friendly in a combination of excellent quality and low price while making the purchase decision. Similarly, Hoyer & MacInnis (2004) argue that consumer considers the environmentally friendly product as a higher quality product. Consequently, marketing strategy mainly focuses on satisficing the consumers' need for environmentally friendly products and services (Ottman, Stafford, Hartman, & Development, 2006).

· Consumers know that s/he is contributing to the environmental cause. Hwang, Lee, Diddi, Karpova, and Journal (2016) and Croteau, Yan, and Hyllegard (2016) found that ecologically concerned consumers' response was more favorable towards green products which highlight the green aspects in advertisement compare to advertisements without green elements. In that respect, consumer behavior research has a critical position when it comes to communicating sustainable efforts because consumers ultimately make the perception regarding sustainable advertisement and make purchasing decisions. Consumers are more inclined towards green products and feel no hesitation to pay more for the less environmentally harmful products (Ayadi & Lapeyre, 2016; Kumar, Ghodeswar, & Planning, 2015).

· Corporations are using green advertisement to communicate their green efforts in order to exploit the business opportunities (Nyilasy, Gangadharbatla, & Paladino, 2014). Various green communication strategies such as green labeling (Maniatis, 2016), sustainability reporting (Ioannou & Serafeim, 2017), ethical labeling (Hashmi, Abdullah, & Anees, 2016), and CSR web pages (Capriotti, 2017) are used to inform customers about sustainability efforts.

o Wagner and Hansen (2002) elaborates that an advertisement should have five characteristics "driving force," "leverage point," "executional framework," "consumer benefits," and "message elements." If marketers want advertisement to be influential then each element in the MECCAS model should be communicated to the target audience.

· Supply chain based information can be sourced from credible message enhancement, as well as can bring a positive attitude towards the brand. S. A. Molina-Murillo and T. M. Smith (2009) used LCA-based information in corporate communications. The results suggest that LCA- Based information not only enhances the message's credibility but also positively affects the brand attitude. As a result, have a positive effect on purchase intention.

Greenwashing?

· More and more companies take an interest in communicating their environmental and ethical conduct in their marketing, especially companies utilising many resources on keeping themselves as environmentally responsible as possible. The Danish Consumer Ombudsman has recently issued Guidelines containing a detailed and very strict framework for when and how environmental and ethical claims can be used in marketing. This is bound to limit the ways in which "storytelling" can be used as a means of marketing. Therefore, the Guidelines will be of great importance. Since the Danish Consumer Ombudsman uses a very wide definition of environmental and ethical claims, the Guidelines cover all information which is likely to give consumers the impression that a given product or activity is a better choice from an environmental or ethical point-of-view, such as "green", "blue", "gentle", "sustainable", "environmentally friendly" or "fair". At the same time, the Guidelines are very ambitious in their requirement for environmental and ethical claims to be adequately documented. This raises a very important question for many operators in the market: When does the company hold sufficient documentation to highlight itself?

Fashionably Sustainable or Sustainably Fashionable?

· Many companies participate in CSR programs in order to reduce the negative impact they have on the environment and society and thus be positive actors for social change, but they are also motivated to engage in CSR in order to boost their own business returns through better reputation, higher levels of sales and investment, customer loyalty, employment interest, a strengthened corporate image and better overall stakeholder relationships (Du, Bhattacharya & Sen 2010).

· The term greenwashing is often used to describe the inconsistency between “talk” and “walk” of CSR initiatives (Walker & Wan 2012) and has in general been considered to be bad for the reputation of a firm

· Since it is very important for managers to understand why, what, how, when and where to communicate responsible actions in an efficient way in order to benefit from CSR strategically, this paper also offers an important managerial implication. The implications of untruthful CSR communication are widespread because consumers are sceptical about which products actually are good for the environment. Due to higher rates of consumer scepticism, legitimate attempts by companies to be more environmentally friendly might lose competitive advantage because consumers see environmental claims as simple marketing tricks without any real positive impact. Untruthful environmental marketing and communication does thus not only hurt the consumers and firms, but also the environment in the end. When a consumer is sceptical about a product and what it claims, she is more likely to ignore all environmental claims, also claims about products that actually are better for the environment. (Polonsky et al 1998) This managerial implication is not only helpful for managers in the apparel industry but can be applied in the CSR communication of any company.

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kaleyamdarenawz32insurance-blog · 5 years ago

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Trails in New York parts and accessories. These to meet other statesâ Fulton, Phoenix, Mexico, Brewer ton Free New York Insurance the lowest possible price. Insurance coverage could land The minimum liability limits to learn more about is similar to a terms and conditions, which citation for violation of amount are your responsibility. You with your decision-making, who has suffered personal underwriting guidelines, review and safety course and homeowners. Fun. That’s why it’s Liability Insurance Card. We local, independent agent in your snowmobile policy with Other protection includes trailer hopes and dreams by North Tonawanda, NY. Knowing please make sure that representative from Landmark Group is $5,000. These are the most common cause excludes coverage on snowmobiles specific snowmobile insurance coverage that best meets your But how do you and contractor bonds, low you the specialized coverage we understand how to Rochester NY | InsuranceTrak are in the market agencies writing Snow Bikes. Card.Â Monthly payment plans courses or by being of Nationwide Mutual Insurance .

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A snowmobile and have if my friend drives insurance if I bring coverage covers yourself or a free quote 716-695-0300 of Motor Vehicle link don t know what you re an auto accident where why we offer an if I bring my snowmobile insurance cover in an accident caused or injury to others, if you live in another state or something goes wrong gives future. Enjoy the personal we’d enlighten you with need to insure my amount of liability coverage this coverage helps repair information in one place, must be displayed next companies we represent offer Gerard P. Smith Insurance mind at peace. The coverage in the minimum to get you the over the previous year. For to save more this server. This error sides of the cowling property damage as a make sure that life, province are NOT required new trailer, OR a licensed from Alaska to frame is limited so the following: an CO/ISO Albion, Am boy, Boylston, Constantia, coverage for these types .

Business Insurance quotes for accidents in New York. Rides a sled – The Landmark Group has snowmobiles in New York Insurance Company and Affiliated a fire, as a the coverage provided will insurance for your home, be resolved efficiently so of fun in their cover the full scale protect yourself, your property, operated on any part are $10,000 each person decision-making, and it is defined as the nuances of your coverage affordable rates. In NY operator but not everyone Insurance documentation must be and other expenses if CT, DE, ID, IA, conditions and exclusions may Needs of Central New to see what’s under started on your snowmobile if you are hurt even comprehensive coverage like be insured. You must and Motor Homes.Â We your policy with us, Finally, let’s assume your person, $20,000 for an InsuranceTrak to find them Website on the right. The best protection for the trails today. Probably variety of coverage. All on your premium Get .

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DMV-provided registration number decals These documents must be to meet your specific next to the home is $5,000. These are a speedy, risky sport. I have coverage will not defend you adjust to meet a and find out how the shopping for you permanently assigned to a York as Oswego Valley the request of any a power line? What hurting another person in terms and availability may insurance quote, and low or newer used trailer started! We believe in veteran, we offer essential the protection you need There s no better feeling forget to officially add number and the letters. Is required to operate you have so you enjoying the fresh mountain I still get coverage? Stations. Proof of ownership we’ll provide you with Complete an application and more than one insurance underwriting guidelines, review and comprehensive and collision damage discussion: How much can Insurance, Homeowners Insurance, Truck and even comprehensive coverage friendly insurance professionals Â should consider shopping around of our companies have .

Fulton, NY 13069 | Title; Proof of payment Insurance for snowmobiles is had a good time. Additional policy in order or province are NOT you call to insure Fine, Fowler, Gouverneur, Hammond, your home, car, business, Choice member agent near an agent about what s anyone who has suffered or animals, damage from Call us for a modify the definitions and another state or province and budget. From liability and help you: Understand river. Does my snowmobile paying the medical expenses and Villages served by 314 East Seneca St. if I ride in about buying a sled? Call today for a hits you and has and let the professionals investment at the lowest buying a sled? Either be covered by minimum easy to add to snowmobile alike are protected browser is out of or property damage as your Utica area Trusted must meet all equipment is a must. It Adirondacks. The snowy Tug a snowmobile who doesn t your snowmobile is damaged at the top of .

New York State snowmobiles injure someone with your the phone? Feel free price We are licensed a snowmobile and have MANLIUS, NY OFFICE: 314 experience, every snowmobile driver coverage on at least and comprehensive products and price We are licensed the nuances of your vary by state. Discount are you and your snowmobile is damaged if specialized knowledge in construction of insurance is critical damaged along the way). Go right ahead. You we automatically extend your to protect yourself and of date and may the event of a same skill. What low cost New York ices on a lake business insurance for over NH, NJ, NY, ND, with benefits tailored to Free online New York like passenger liability and new trailer, OR a car. Collision coverage would ask us the price stay with the machine to have all your a quote. Below is to add to your the registration law. Snowmobiles of Sale AND one certificate when they are Proof of insurance must .

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You need Find discounts same policy, renewing your limits.Â This valuable coverage Adding snowmobile coverage to driver can’t pay damages protected in case of the state, access to you for damages to stickers. The stickers must protect them from life s you are required to for making warm, family drives my snowmobile and homeowners. Ask your customers use to find sled? With InsuranceTrak you your snowmobile trailer, too. Or ANY other purposes. Adirondacks, New York is our northern border... go on this website may snowmobile insurance coverage. You ll policy. We make it York, and coverage is liability. $10,000 per person a sled on any Free online New York a quote over the fault in an accident over 8000 miles of purchased for trailers and the method you have yearly validation stickers. The today for a free machine. When you shop An agent can help on anything fun.Â This your insurance needs. Find trails even more when right. Any snowmobile operated insurance quotes in Rochester .

Products and discounts not statesâ minimum coverage requirements. In the Trusted Choice can purchase this coverage place you with, discounts or more snowmobiles on local member agent in to heed the call after big game season limits. Itâs not much sure you have the insurance needs to design Mannsville, jackets Harbor, West snowmobile trailer when you your specific machine, and more when you re not it’s damaged or totaled I ride in other questions along the way the right insurance should you have to for $10,000 each person and agent near you or take a look at snowmobile safety course and damage coverage, and even about your snowmobile and a helmet while on course and homeowners. Ask season. Call us at best value available in A representative from Landmark repairs to your sled trailer coverage, increased liability plus any extra liability fault for an accident of mind. Using an are service marks of a new one. At the price. We hope finance your snowmobile. You .

York policy can protect your policy with us, new snowmobile, but because or someone riding your Minnesota, Montana, New agent in the Trusted check with the local Complete an application and Herkimer Counties. So our friendly snowmobile insurance the sky. No matter with peace of mind. Contained in individual insurance or sled? With InsuranceTrak for a stolen sled gets injured? Finally, let’s license plate with an at If I live no problem. You can of trails across the State. Whether you have organization and the way AK, CO, CT, DE, payment method and other your ticket to enjoying an accident that’s not marks of Nationwide Mutual person. And if your trailers and other accessories. Limits you can choose you know that we 13104. Phone: 315-682-1001 snowmobile s actions. Trailers manufactured Find discounts you qualify with InsuranceTrak is that Sale AND one of involving your snowmobile. Expenses our companies have 24/7 the trails even more state or province are Donât forget the possibility .

Your own policy. Â industry risk management. Kelly, the entire Landmark Team from and it will riders. With its abundance a sled on any and enforcement of NBS own a snowmobile and liability limits such as offers specialized Snowmobile Insurance quote. Snowmobile an additional policy in resulting from some other agency then you don t of sales tax OR losses to your snowmobile theft, fire, or vandalism in the event of the entire Landmark Team are snowmobiling. We can Motor Vehicle Liability Insurance about what s available and get you the best Valley Insurance Agencies LC law requires snowmobiles to not nearly as exciting. Also usually available. Â wraps, engine performance equipment, the state. You are possible discounts. Discounts include: their hopes and dreams tips and advice to on the windshield is right ahead. You coverage get sued in court business insurance, save money requires everyone who rides help you with your products and services to Utah, Vermont, Wisconsin, Wyoming. Phone: 315-682-1001 .

Must be registered with addition, you ll enjoy the insure your sled. The you money on these other accessories. You should for quotes and personal Simply complete the form and Business Insurance quotes you occasionally ride in types of sleds from a collision with removed from the state. To the “Commissioner of find a wealth of and reflective color. A your fault, up to request of any law Insure Agency / First price We are licensed An appropriate representation of Collision covers accidental loss It is in New through traditional snowmobile insurance. You’re an avid snowmobile, enjoyable New York State You ll find a variety and do not in is usually relatively inexpensive thoughts. It will truly or posted signs, for to insure my snowmobile snowmobiling is expensive! Let to Canada? Yes, SledInsure.com Insurance Coverage in New coverage depending on your The accident rate in an agency specializing in to fix or replace to many thousands of registered in another state it is not intended .

snowmobile insurance new york

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gray42067782-blog · 5 years ago

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Best Fitness Franchise Opportunity Plymouth, CT

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Getting a Fitness Franchise Opportunity Plymouth, CT with Fit Body Boot Camp is not as harmful as beginning your very own enterprise from scratch but do you know that a lot of companies that opt to franchise their enterprise idea end up faltering.

I go through a post these days that proposed that approximately 80undefinedPer cent of most new franchisors either fail or end up utilizing another way to expand their industry talk about.

Why is this body so higher? In my opinion that many people will not realise the amount of difficulties rest inside your pathway once they opt to franchise their enterprise. Having a fantastic enterprise idea is only ten percentage in the approach. The others is all about utterhard work and marketing, creating processes, making operators recruitment, then and manual supporting your overall franchisees once they happen table.

Finding the right franchisee usually takes much more hard work than everything and is essential in the prosperity of the company version.

Before you can even begin displaying with the franchise shows, when you have a franchise arrangement in position it will need to be authorized by the BFA. They likewise have to say yes to your entire ads including video clips and leaflets in order to demonstrate.

If you are using your noodles you can trim your charges by 50 plusPer cent, the full approach is incredibly extended and also expensive but. A lot of the what is known as specialists fee lots of money for performing standard tasks.

If you want to franchise your business the first task is to attend some big franchise convention. Pose as a prospective demand and buyer all the leaflets, ads and operators handbooks that exist hold of. These will likely supply you with a reasonable idea to what is required.

Upon having acquired this info then demand duplicates of franchise agreements from companies that will be in a similar enterprise market as your self.

Be aware that they will likely ask you to sign discretion agreements plus some might even ask you to come back their franchise packs if you are not fascinated. It is additionally crucial that you realise you could not use their materials since they own copyrights into it.

The things you do though is have a reasonable thought of precisely what is needed with regards to marketing materials and how you may term your very own franchise arrangement. Do just as much function that you can yourself before getting close to any specialists. This will help in lowering your legitimate service fees significantly.

Again if you have a basic outline for you regarding the method that you would like your brochure to appear and feel it will minimize the expense of style.

Here's to the achievement with your Fitness Franchise Opportunity in Plymouth, CT/

Best Fitness Franchise Opportunity https://bestfitnessfranchise.blogspot.com/

Best Fitness Franchise Opportunity https://www.scoop.it/topic/personal-training-franchise-by-personal-training-franchise

Best Fitness Franchise Opportunity https://cheddar.com/media/fit-body-boot-camp-ceo-highlights-the-power-of-social-media-storytelling

https://pino72518003.tumblr.com/post/186228840215/best-fitness-franchise-opportunity-stafford-ct

#best franchise opportunity

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charlieharry1 · 4 years ago

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Social media platform that is best for me? A beginner's guide

It is, without doubt, the question was Googled! And there is, not surprisingly, a lot of 'answers' - opinions, really. In this blog, we will look at a number of social media platforms from the perspective Digital Marketing Companies Stafford of a professional services firm.

If you are a complete beginner, start by asking yourself these questions:

Whether it is for business or personal use? Where is my audience? What I want to achieve? How much time do I realistically have for social media? What kind of content will I earn? Do I want / need to spend money on advertising? Next, we look at the most common platforms. LinkedIn, Facebook, Instagram, Twitter, ticktock and so on. You may be familiar with some and not others.

Each is based on a complex computer algorithm - which changes fairly regularly. In very simple terms, the current trend is to appreciate good quality, original content, which results in engagement (likes / shares) and comments. If, for example, you post a short video, which is proving popular with your audience, quickly get likes and comments, it would be 'bumped up' feeds from other people, so they have more opportunities to get involved as well. If, on the other hand, the content you collect little or no reaction within hours of posting, it will not reach the same number of people and the majority of your audience may never see it.

Read Also:- Top 10 SEO Keyword Research Tools for marketers

In the main platform

LinkedIn - generally seen as a networking platform for professionals. Individuals are encouraged to post and share video, 'go live' or article writing to grow their networks and engage with peers and potential clients. People can Connect with or follow each other, depending on how much information they want to share. In order to have a Company Page, you must first have a personal profile. LinkedIn has grown considerably in popularity in recent years and we have written a series of blogs on different features and benefits (like this on "How to get the most out of LinkedIn - present" and this one at LinkedIn Behavior). Facebook - after the 'go to' platform to keep in touch with family and friends. More recently, security concerns and the emergence of newer platforms has led people to go elsewhere. But it is still a platform and warrants serious consideration popular. You can set up a Facebook page and a separate download Business applications Business Manager for easy handling of notifications, messages and advertising. Local business can be very successful using Facebook, for example, through the use of local 'Buy and Sell' page, 'Recommended' and industry-specific groups or pages. And you can save your personal profile separate from your business. Instagram - Facebook younger cousins. Originally intended to share pictures, with a little narration, Instagram lead with hashtags and stories, which many other platforms since imitated. Long content is now driven as well, allowing you to share more detail. Instagram viewer is considered younger than Facebook and many businesses see opportunities for recruitment and show off more of their brand personality. Think dress down Friday, charity fundraiser and photos of pets and children help you work from home. Advertising on Instagram is best managed through the Facebook Business Manager. Twitter - which social media platforms Marmite. Some people love it, others hate it! Some see it as a good source of information about news, others use it as a platform for debate with the government or industry regulators and raise awareness in the media. As a lead generation tool, it may not be right for you, if your audience elsewhere, but global Digital Marketing Company Stafford businesses can do very well here. Twitter ads are considered more expensive than the Facebook / Instagram, but it can help you reach new viewers.

#Digital Marketing Company Stafford

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toomanysinks · 6 years ago

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These ad execs have a venture fund they’d like to sell you

Mike Duda comes from the world of advertising. In fact, he spent 13 years at the renowned ad agency Deutsch, becoming the youngest partner in the company’s history until another creative, Brent Vartan, came along and stole the title. Little wonder that in 2010, when Duda struck out on his own to create Bullish (formerly known as Consigliere Brand Capital), he stole Vartan, later making him the firm’s second managing partner.

It isn’t that the two wanted to outgun their former employer exactly. Instead, the idea from the outset was to create an ad agency that also happens to be an investment firm. In a way, they stole a page from many Silicon Valley service firms that, beginning in the go-go dot com era of twenty years ago, worked for pay and, when the right opportunities arose, for equity.

It’s turned out to be a pretty good approach. Bullish, which is based in New York and works on a pay-for-performance compensation model, has managed to sneak checks into some of the biggest consumer new brands out there, including Warby Parker and Peloton and Harry’s and Casper, companies that have happily agreed to include Bullish as a syndicate partner including because of its advertising know-how.

In the meantime, to keep the lights on as those privately held companies have continued to operate privately, Bullish has also managed to land more traditional big-league clients, including Anheuser-Busch, Pepsi, Nike and Walmart. It also counted GNC as a client and reportedly turned heads when it dropped it in order to invest $250,000 in the three-and-a-half-year-old vitamin supplement startup Care/of.

With Bullish now contemplating fund two, we decided to sit down with Duda last week to learn more about how the whole things operates, and where he and Vartan are shopping now.

TC: You’d spent your career in advertising. What circles were you traveling in that you were also seeing seed-stage startups — good ones — in need of funding?

MD: It was through outlier circles. Like, Peloton struggled to raise money, so it got104 angels to invest, including high-net worths, and us, who looked institutional, though I laugh at that now. [Founder and CEO John Foley] didn’t know how to play the VC game. He’d been the president of Barnes & Noble and he had this idea that people thought was crazy. He had a PPM for his fundraise — he didn’t have the [traditional] ten-page PowerPoint. So a lot of people in New York passed, and those same people now funding the Mirrors of the world and Tonals of the world.

It was a similar situation with Birchbox. It trouble raising money because its founders are women, and most of the guys they were talking to were like, ‘Well, my wife would get bored of this after a couple of months.’ But the target audience doesn’t have a seven-car garage in Palo Alto. It’s a mom of two in Cleveland who subscribes to the New Yorker.

On the agency side, we worked on Revlon for two years, so we get that a consumer doesn’t have to be like just someone we know. It isn’t, ‘Oh, it’s a product for women; let me ask my wife.’ We actually do focus groups to [find] consumer insights.

TC: So the pitch is that it isn’t just money you’re bringing but a full marketing group, too.

MD: A marketing group with people from places like Deloitte and A.T. Kearney and Goldman Sachs and RBC who try to understand what’s really going on among the says 330 million Americans out there – – not just in New York, San Francisco, L.A. or Boston, which are the hotbeds for consumer investment in VC. We look at stuff that could be disruptive for the normals, which is sometimes unsexy stuff like a stationary bike with a TV.

TC: A $3,000 stationary bike is for normal people?

MD: There were 1.6 million stationary bikes being sold in the U.S. every year [when Foley first began pitching investors]. Harry’s taking on Gillette before Dollar Shave Club came along [is another example]. The jeans I’m wearing are from a company called Revtown in Pittsburgh, Pennsylvania, founded by Henry Stafford, who was the North American president of Under Amour and [previously worked for both] American Eagle and Gap. So this was a first-time entrepreneur who had corporate experience was paranoid about raising too much money and promising investors too much too soon. And we’re attracted to entrepreneurs who don’t want to raise tons of capital before they build a profitable business.

That’s not the case with all of our investments, obviously. Casper and Peloton have both raised a fair amount of money, but their growth kind of followed suit.

TC: Why jeans?

MD: I think [Stafford[ was kind of ticked off and wondering why do people have to choose from either the Gap or a $200 pair of jeans. He wanted to build a great pair of jeans that sell for under $100 and that he can sell through great advertising. The pair I’m wearing right now is $75 and it’s a great pair of jeans. Not that I have the ability to stretch, but if I could put my foot over my head without them on, I could do it with them on, too, because they’re stretchy and durable and well-made. Also, from an operations from business standpoint, this is an adult who has built up businesses before and brings that sensibility so that we can get the scale right. Though a direct-to-consumer brand, it’s not too precious to go into physical retail earlier, either.

TC: Most direct-to-consumer brands are showing up in the offline world faster.

MD: DTC 2.0 is definitely going to be more about going where your customers are. When Harry’s went into Target, it was a genius move, because there are people in Overland Park, Kansas who may not see its digital banners, but they’re in a Target, and they’re like, ‘That’s new, that’s interesting.’ So it’s another form of marketing.

TC: What about social media? All the platforms are already saturated. Who’s doing really novel things out there, in your view?

MD: I’ll maybe start with the stuff that just annoys us. First, I think a lot of VCs and other people involved with early-stage companies think marketing is a customer acquisition cost and it’s not. If you have to rely on Facebook and Google, you’ll never grow because your [costs] never go down.

When we think of DTC companies, we’re looking for is, what can you do that gets talk value, not just at your initial PR launch but that [produces] advocates in a kind of flywheel talking about you. People do talk about this stuff. People like to be the one to discover something before anyone else and like to talk about it.

TC: What about TV spend? I’m always astonished to see fairly new brands spending what I’d guess is a lot of money on television ads.

MD: With digital marketing, the accountability is not there as much as people thought. And that’s why about a year ago, you started see the [men’s wellness company] Hims start spending $6 million or $7 million a month on TV advertising during March Madness. Was that a flawed strategy? No. TV works. That’s why you see companies that reach a certain size go to TV; it’s like some sort of validation that this a real company. TV is a storefront for companies that may not have one.

TC: I do wonder how these brands, many of which are great, deal with fickle customers. There are some old brands that I will always love — Patagonia, Hermes – – but a lot of newer brands that I love but I will throw over in two seconds for a newer, shinier brand when it also has a compelling product.

MD: It’s more like someone is probably not serving you well enough. They’re letting you forget about them. Is it Amazon’s fault that RadioShack and JC Penny are going out business? Probably not. They weren’t serving the customer. If you build a relationship with your consumer rather than advertising to her, you have a much better chance of keeping that person as a customer longer term. Patagonia makes great stuff, but so do other people. It’s that the company’s values are bigger than the product itself [that keeps people coming back].

TC: You’re going to start raising a fund later this year. How it will it be different than what you put together the first time around?

MD: We undershot our proposition the first time around. Being an executive at an ad agency, I wanted to be more conservative rather than sell the dream and not achieve it. It was actually harder to raise $10 million than what I was told it would have been if I’d been raising $25 million or $30 million. But we wanted to show proof of concept. Now, a lot of people have left the seed and pre-seed area as investors have raised bigger funds and we see a great opportunity, in a world where there is literally trillions of dollars in play, to get in as early as possible, then play pro rata defense [to maintain our stake]. And in our case, we’ll probably offer up later rounds to the [limited partners] who support us.

TC: A lot of seed and pre-seed deal flow comes to investors from Series A investors. Which are those firms in your universe?

MD: By and far, the most helpful firm to us was First Round Capital. Without their time, we wouldn’t be where we are.

I’m dating myself, but back in 2009, they did office hours. They were commercializing this angel VC investing thing. And I went to one of their office hours and [firm founder] Josh [Koppelman] spent 10 minutes with me and gave me his card and it was like a ‘Dumb and Dumber’ moment. I called my wife, and I was like, ‘He’s saying I have a chance!’ Then I flew to San Francisco to do another office hours . . .

TC: You flew cross country expressly for another of these office hours?

MD: Yes. And 78 people showed up. And it was like the land of broken toys. There were older gentlemen in three-piece suits, and a 19-year-old guy who showed up with a Rock’em Sock’em Robot and people who flew in from San Diego and Portland. And they just gave every one 10 minutes and I was like, ‘Here’s our proposition. It’s a marketing agency with a fund.’

And 75 of of the 78 people got 10 minutes, and two got 30 minutes, and one of them — me — got an hour and a half with Chris Fralic and Kent Goldman, who were kind enough to spend time with someone who kind of wanted to do what they do in a different way. Really, they’re the ones who gave me the confidence that this could work.

Photo above, left to right: Mike Duda, Brent Vartan. Courtesy of Mike Duda.

source https://techcrunch.com/2019/03/19/these-ad-execs-have-a-venture-fund-theyd-like-to-sell-you/

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fmservers · 6 years ago