#Shoppable

[graphicgleeshop]

https://society6.com/art/brain-smile8890419

Check out the new designs on Society6!

[the-velvet-year]

Hello! Enjoy a sneak peek of my curated selection of interior & lifestyle finds for the month of July, inspired by sun-kissed skin, ripe fruit and the essence of La Dolce Vita.

Follow me over on instagram @libertyhamerinteriors for shoppable links and monthly inspiration, I'd love to have you ❤️

Liberty x

[news-buzz]

The very best quick chargers for 2024

1 / 5 Charging speeds for varied 100-watt or larger energy adapters. Charging speeds for varied 100-watt or larger energy adapters when related to an iPhone 13.  In the meantime, as one of many uncommon 140-watt energy adapters available on the market, Apple’s brick is tremendous fast and did an expectedly nice job of refilling the MacBook Professional. Nonetheless, I ought to point out that…

[daryamortazavi]

Unlocking Instagram Reels Success: The 3-8-12 Rule

Want to make your Instagram Reels go viral? The 3-8-12 Rule could be your ultimate guide. This strategy focuses on content creation and engagement to maximize your reach and impact on the platform.

1. 3: Craft Engaging Content Start by creating videos that capture attention in the first 3 seconds. Use eye-catching visuals, compelling hooks, or intriguing questions to make viewers stop scrolling.

2. 8: Keep It Short and Sweet Aim to keep your Reels under 8 seconds for the most impact. Shorter videos often perform better, retaining viewers' attention and encouraging re-watches.

3. 12: Maximize Engagement Post consistently and engage with your audience regularly. Aim for at least 12 posts per month to stay relevant and keep your followers engaged.

By applying the 3-8-12 Rule, you can enhance your Instagram Reels strategy and boost your chances of going viral. Dive into the details and start creating content that stands out!

visit for more information :

[nickgerlich]

Scan And Shop

Marketers are always looking for new ways to get their messages in front of our eyes and ears. It all began with print, broadcast, and outdoor in the analog world, and then, starting in the 1990s, evolved to include very modest forms of digital advertising. Banner ads caused all the buzz, because users could interact by simply clicking, and then were whisked away to a website.

This too evolved in a number of directions, from social media ads to in-store and gas pump ads. Recently, shoppable ads on sites like TikTok and Instagram have become all the rage.

And now Vizio and Home Depot have partnered to provide shoppable content on Vizio’s CTVs (Connected TVs) with a series called Merry & Bright. It’s another clever way to sneak in some ads when we might not otherwise be expecting it.

Of the US households with a television set, 87% have a CTV, which we have also called Smart TVs. They are connected via wifi to the internet, and are really just big computer screens with a browser. Unless you have an old-school cable or satellite box tethered to it, the only wires attached to the set are for power. We’ve gone wireless.

When I first turn on my Vizio in the Man Cave, I arrive at a home screen. On that screen I find clickable icons for all the streaming services I have, some I don’t have, PPV movies…and now, the ability to watch 10-minute videos produced by Home Depot. See something you like? Scan the QR code, and you’ll be forwarded on your phone to the appropriate product page at Home Depot.

Even though our smartphone is a necessary component in both shoppable social media and Merry & Bright videos, the latter start with the TV set. Since we more than likely have our phone nearby, it is not a big ask for people to scan the QR code, which then sends them off shopping.

As I said, when the advert is coming to you in an unexpected format, it can catch you off-guard. That’s not to say I don’t have some concerns about it, though.

For example, success of these long-form ads depends in large part on the viewer even noticing it on the home screen, a place that is already cluttered with content. Vizio provides a number of free viewing options, but I have only looked at them once. I am not interested in “free” because to me that is code for old, tired, and just plain bad.

And then there is the matter of keeping people’s attention for 10 minutes. I instantly did a mental comparison to infomercials. Remember those from last century? They usually aired in the middle of the night, and if you weren’t careful, you could get sucked into a 30-minute program-length advertisement. Worse yet, you may have grabbed your credit card and phone to call in your order. (Remember, I said this was last century!)

Buuuuut…since I am a marketing prof, and I do like to give everything a fair shot, I turned off The Weather Channel, went to my Vizio home screen, and clicked the Merry & Bright icon. It is slick, subtle, and very well done.

This is slice-of-life in the purest sense, because the content series features three families and how they use Home Depot products to deck their halls for the holiday season. The shows are hosted by Jordin Sparks, a former American Idol winner.

And it is much better than those infomercials of old, which featured an announcer or two in front of a studio audience all being told when and how loudly to fawn over something. The tone is very conversational, and I saw how easy it is to visualize how these products could work in my own home.Like I said…this is clever.

I suspect we will see far more of this in the future. Thanks to COVID, we have (finally) embraced QR codes in our daily lives. That CoinBase ad during the 2022 Super Bowl caught everyone’s attention (and temporarily broke their website), unleashing a slew of ads using the same method. Taking the ball and running with it like Home Depot just did—and they have to pay Vizio for the privilege—is the wave of the future.

Imagine now, if you will, TV shows and movies with QR codes down in the corner. Paid product placement could suddenly soar to heights never before imagined. Actually, this was imagined nearly 20 years ago. They just didn’t have the means to do it. But now, if a company wants to pay to sponsor it on Hulu’s Only Murders In The Building, they could do so. The handy QR code could pop up at the precise moment their product is center stage.

I can see this becoming as pervasive as banner ads were 25 years ago. Get ready for it, and if you have a Vizio CTV, get on it to check it out. This old prof is impressed.

Dr “Ready…Set…Shop” Gerlich

Audio Blog

[369ecommercenews]

Twitter is now X. Here's what that means.

Trend – The internet is abuzz as the app formerly known as Twitter announced a name change over the weekend. X.com now redirects to Twitter.com, although the social media platform still invites users to “tweet.” The rebrand is another step in the ongoing transformation of Twitter, an online watering hole for hyper-connected people that aspires to become an app that can do “everything,” according…

[plantanarchy]

today there was a) an annoying holiday event and b) a furnace failure that required the emergency evacuation of 550 poinsettias to the main greenhouses. i had some help but frankly not a clue how i got that done. the scooching for small amounts of space. extreme poinsettia tetris.

[digitaldetoxworld]

Instagram marketing: update your strategy for 2024 Creating shoppable Instagram posts to enhance e-commerce sales

Creating shoppable Instagram posts to enhance e-commerce sales instagram remains a powerhouse in social media advertising and marketing, evolving with new functions and trends that can considerably enhance your brand's presence. As we step into 2024, it is crucial to stay in advance of the curve with techniques that resonate with modern-day audiences. This guide will explore the best Instagram advertising strategies for the 12 months, from leveraging new gear to know-how user conduct.

Embrace Authentic Content

Best practices for Instagram Reels to boost brand visibility in 2024, authenticity remains on the heart of a hit Instagram marketing. Consumers are more and more skeptical of overly polished, inauthentic content material. They are seeking for actual connections and real tales from brands. Here’s the way to include authenticity

Behind-the-Scenes

Share the inner workings of your commercial enterprise. Whether it’s how your products are made or daily office moments, displaying the human facet of your emblem builds agree with.

Customer Stories: 

Feature user-generated content (UGC). Highlight how your services or products are making a distinction to your clients' lives. This not best validates your emblem however additionally fosters community.

Transparent Messaging: 

Be open approximately your brand values, project, and any demanding situations you’re dealing with. Transparency fosters loyalty and deepens connections together with your target market.

Leverage Reels and Short-Form Videos

Reels have turn out to be a central a part of Instagram's environment, and in 2024, they may be extra vital than ever. Short-shape movies are quite engaging and have the ability to head viral. Here’s how to make the most of them:

Creative Storytelling: 

Use Reels to inform a compelling story in a concise format. Think of innovative approaches to exhibit your merchandise, share tips, or entertain your audience.

Trendy Challenges: 

Participate in or create trending demanding situations and hashtags. This can substantially boost your visibility and engagement.

Tutorials and How-Tos: 

Create instructional content material that provides value. Quick tutorials or demonstrations can entice visitors who are interested in your niche.

3. Optimize Shoppable Posts

Instagram's shopping features are evolving, making it less difficult for customers to buy at once from the platform. Optimize your shoppable posts to streamline the shopping enjoy:

Tag Products: 

Use product tags on your posts and Stories to permit smooth shopping. Ensure your product catalog is updated and as it should be reflects your stock.

Shop Tab: 

Utilize the Shop tab in your profile to characteristic collections or income. This makes it less difficult for customers to browse your services.

Exclusive Offers: 

Promote confined-time gives or special discounts thru your shoppable posts to pressure urgency and conversions.

Leverage Data and Analytics

Data-driven choices are key to refining your Instagram approach. In 2024, focus on using analytics to apprehend your audience and optimize your content:

Insights

Regularly evaluate Instagram Insights to song engagement, attain, and follower demographics. Identify which content material performs pleasant and why.

A/B Testing 

Experiment with extraordinary kinds of posts, captions, and codecs. Use A/B checking out to decide what resonates most together with your audience.

Competitor Analysis

Keep an eye on your competitors’ performance. Analyze their techniques and adapt what works on your logo.

 Utilize Augmented Reality (AR) Filters and Effects

AR filters and effects are gaining traction as interactive and immersive tools. They can drastically beautify consumer engagement:

Branded Filters

Create custom AR filters that reflect your logo’s identity. Encourage users to strive them out and share their studies.

Interactive Experiences

Develop AR reports that have interaction customers in precise methods, which include digital try-ons or gamified content.

Collaborations

Partner with AR creators to increase modern filters that could broaden your attain and enchantment to new audiences.

Foster Community Engagement

Building a strong community is essential for lengthy-term achievement. Engage along with your audience meaningfully to cultivate a devoted following:

Respond to Comments

Take the time to answer to comments and messages. This indicates which you price your fans and are responsive to their remarks.

Host Q&A Sessions

Use Instagram Live or Stories to host Q&A classes. This permits for actual-time interplay and helps cope with your target market’s questions immediately.

Contests and Giveaways

Organize contests or giveaways to reinforce engagement and attract new followers. Ensure the prizes are relevant to your brand and enchantment to your target audience.

 Collaborate with Influencers

Influencer marketing stays a effective approach. In 2024, cognizance on authentic partnerships with influencers who align together with your brand values:

Micro-Influencers

Collaborate with micro-influencers who've a niche however notably engaged following. Their recommendations regularly sense more non-public and sincere.

Long-Term Partnerships: 

Build long-term relationships with influencers in preference to one-off campaigns. This fosters deeper connections and more constant promotion.

Sponsored Content

Work with influencers to create subsidized content material that feels herbal and aligns with their non-public style. Authenticity in those collaborations is fundamental.

Optimize for Search and Discoverability

Search Engine Optimization (search engine optimization) isn’t only for websites; it’s additionally essential for Instagram:

Keyword-Rich Captions

Incorporate applicable key phrases into your captions to improve discoverability. Think about what phrases your audience would possibly use to discover content like yours.

Hashtags

Use a combination of famous and area of interest hashtags to attain a broader target market. Research and update your hashtag approach often.

Geotagging

Tag your posts with vicinity statistics to attract local followers and seem in vicinity-primarily based searches.

Cross-Platform Promotion

Integrating your Instagram strategy with other structures can expand your reach

Link Sharing: 

Share your Instagram content material on different social media platforms and encourage cross-following. Provide direct links in your Instagram profile.

Content Repurposing: 

Adapt your Instagram content material for different platforms, which include turning Instagram Reels into TikToks or weblog posts into Instagram carousels.

Unified Campaigns:

 Create cohesive marketing campaigns that span multiple channels. Ensure your messaging is constant and reinforces your brand’s identity.

 Maintain a Consistent Posting Schedule

Consistency is prime to preserving target market engagement and increase

Content Calendar: 

Develop a content calendar to devise and agenda your posts. This facilitates make sure a steady go with the flow of content and stops gaps for your posting time table.

Optimal Timing: 

Post at times when your target audience is most energetic. Use analytics tools to determine the fine instances in your precise followers.

Varied Content

Effective Instagram hashtag strategies for niche markets mix up your content types, including photographs, motion pictures, carousels, and Stories. This continues your feed exciting and engaging.

[piracyandpumpturns]

WHAT DO I GET FOR MY DAD UGHHHHH

[techwishesspeaks]

In the world of e-commerce, product pages are the heartbeat of any website. They are where decisions are made—whether visitors turn into buyers or simply click away. With so many online stores competing for attention, making your product pages stand out is more important than ever. This is where Glow Videos, by Tech Wishes, comes into play.

Read more: https://techwishes.com/blog/how-glow-videos-takes-your-product-pages-from-meh-to-must-buy

[personalizedandinteractivevideo]

How is integrating shoppable videos into your video marketing strategy useful?

Reading a customer’s mind is not easy in the context of some product purchasing. According to the Widow survey, around 82 percent of people are ready to buy products and services after watching videos. However, such marketing videos have worthy features to draw viewers’ attention. Anyway, there is a sure need to polish the key elements from the ordinary class video. Do not intend to create useless videos that cannot improve your marketing effort.

Be straightforward in achieving your targeted customers’ presence, and end your highly appealing video with shoppable videos. Such videos are the ideal choice to convince users of a single buy. As users keep the positive set for an immersive shopping experience, these videos let the brand grab attention and drive maximum sales. In e-commerce segmentation, instant gratification and the effortless brand connection are obvious. While using these videos, there are fewer gaps between inspiration and action.

Overview of shoppable videos: These videos hold the power to buy products directly from your concerned video. Their video comprises engaging content along with seamless e-commerce functionality. The key features include a clickable product tag, an integrated checkout function, and real-time connectivity.

A proven way to integrate shoppable video in your marketing strategy: Creating this valuable video is quite effective in bringing close your targeted audience.  After using the best practices, the engagement rate appreciates to get your business to the next level.

Know your targeted audience first: Directly diving into the video creation process could be better for you. Before that, you must have the precise knowledge of your targeted audience.  Furthermore, it helps you to find the demographics, preferences, behaviors, and pain points. Do the proper market research, analyze customer data, and find insight wherever you can.  Apart from this, you ought to peep into social media analytics to know the broad availability of your targeted audience.

Consider some key aspects for rendering better outcomes:

Demographics: It would be great to understand demographic details such as age, gender, location, income, and occupation. If you go through this section, you know the basic idea to identify your target audience.  These customers are potential resources to bring your business to the next level.

Psychographics: Dive into a broader perspective, such as psychographic factors.  It means you have a better way to know your audience. As a result, you can spend valuable time finding interests, lifestyles, purchasing behavior, attitudes, and values. In this way, you can learn deeply about the motivation and preferences of your targeted audience.

Customer’s Pain Point: The key point elaborates on the challenges and difficulties your targeted audience finds. Keeping these pain points in your video brings your customers closer.

Behavior Insight: One should analyze customer data to understand their behavior regarding different marketing resources. This means how they interact with websites, brands, and social media platforms. In this way, one can get a rough idea of how to maintain a personalized and targeted shopping experience.

Set goals: Before proceeding, you should actively outline the entire objective of video content. It does not matter whether you are determined to increase sales and website traffic, boost brand awareness, or improve customer engagement rates. If you keep this key feature in video creation, you can achieve a beneficial outcome.  These steps are a great part of video marketing strategy and convincing your customers about your branded product and service. Do not overwhelm yourself with this fact about how you can implement emerging shoppable videos to come close to customers.  At this time, you should hire the most reckoned company for getting such engaging ads. They do not charge high fees to create interactive videos for your business. Please view our website to know more information.

[wedesignyouny]

Boost Your Online Boutique with Shopify Shoppable Video: An in-depth tutorial

Boost Your Online Boutique with Shopify Shoppable Video: An in-depth tutorial

First of all, Success in the fast-paced world of e-commerce depends on remaining one step ahead of the competition. Introducing Shopify Shoppable Video, a revolutionary solution that combines interactive shopping experiences with video content in a seamless manner. With its ground-breaking Shopify Shoppable Video solution, Firework is leading this digital revolution. We'll cover all you need to know about Shopify Shoppable Video and how it can boost your online store in this in-depth guide.

Understanding Shopify Shoppable Video:

Shopify Shoppable Video is a cutting-edge technology that allows brands to create interactive video experiences directly within their Shopify stores. With this solution, brands can embed shoppable videos featuring clickable hotspots, product tags, and in-video purchasing capabilities, transforming passive viewers into active shoppers. By combining the power of video storytelling with the convenience of e-commerce, Shopify Shoppable Video enhances the online shopping journey, driving engagement, and increasing conversions.

The Benefits of Shopify Shoppable Video:

Enhanced Engagement: Shoppable videos captivate audiences and keep them engaged for longer periods, leading to higher retention rates and increased brand awareness.

Improved Conversion Rates: By seamlessly integrating product information and purchasing options into the video player, Shopify Shoppable Video streamlines the path to purchase, resulting in higher conversion rates and increased revenue.

Personalized Shopping Experience: With advanced algorithms and machine learning technology, Shopify Shoppable Video delivers personalized product recommendations tailored to each viewer's preferences, driving customer satisfaction and loyalty.

Comprehensive Analytics: Firework's Shopify Shoppable Video solution provides brands with detailed analytics and reporting tools that offer insights into viewer behavior, engagement metrics, and conversion data, allowing for continuous optimization and improvement of shoppable video campaigns.

How Shopify Shoppable Video Works:

Seamless Integration: Firework's Shopify Shoppable Video solution seamlessly integrates with Shopify, allowing brands to embed shoppable videos directly into their product pages or marketing campaigns.

Interactive Features: Brands can enhance their shoppable videos with clickable hotspots, product tags, and in-video purchasing buttons, providing viewers with a seamless shopping experience.

Personalization: Through advanced algorithms and machine learning technology, Shopify Shoppable Video delivers personalized product recommendations based on each viewer's browsing history and preferences, increasing the likelihood of conversion.

Analytics and Reporting: Brands can track key performance indicators (KPIs) such as engagement metrics, click-through rates, and conversion data in real-time, allowing for data-driven optimization of shoppable video campaigns.

Best Practices for Implementing Shopify Shoppable Video:

Tell a Compelling Story: Create engaging video content that resonates with your target audience and showcases your products in action.

Keep it Simple: Avoid overwhelming viewers with too many product options or distractions. Keep the focus on a few key products and make it easy for viewers to make a purchase.

Optimize for Mobile: Ensure that your shoppable videos are optimized for mobile devices, as a significant portion of online shopping is done on smartphones and tablets.

Test and Iterate: Continuously monitor the performance of your shoppable video campaigns and experiment with different formats, messaging, and calls-to-action to optimize for maximum results.

In my conclusion, Shopify Shoppable Video is the e-commerce platform of the future, giving brands an effective way to interact with consumers, encourage purchases, and boost sales. Brands can realize the full potential of this game-changing technology and grow their online store with Firework's inventive Shopify Shoppable Video solution. Shopify Shoppable Video may completely change the way you sell goods online, regardless of how big or small your business is. With Shopify Shoppable Video, embrace the e-commerce of the future and watch your business grow.

[daryamortazavi]

"Creating Shoppable Videos: A Simple Guide"

In the dynamic world of digital marketing, shoppable videos are quickly becoming a powerful tool for boosting sales and enhancing customer engagement. These interactive videos allow viewers to shop directly from the video content, making the purchasing process more seamless and engaging. If you're interested in leveraging this innovative format to drive sales, here's a straightforward guide on how to create shoppable videos.

What Are Shoppable Videos?

Shoppable videos integrate interactive elements, such as clickable links or hotspots, into video content, allowing viewers to purchase products without leaving the video player. This creates a direct link between content and commerce, enhancing the viewer's shopping experience and streamlining the purchase process.

Steps to Create Shoppable Videos

1. Define Your Objectives and Audience

Start by identifying your goals and understanding your target audience. Are you aiming to drive traffic to your website, increase sales of a specific product, or enhance brand awareness? Knowing your objectives will help shape the content and style of your video.

2. Choose the Right Platform

Select a platform that supports shoppable video features. Popular options include YouTube, Instagram, and TikTok, which offer built-in tools for creating shoppable content. Alternatively, use specialized shoppable video software for more customization options.

3. Create Compelling Content

Focus on producing high-quality, engaging content. Here are a few tips:

Showcase Products in Use: Demonstrate how your products work or highlight their benefits.

Tell a Story: Craft a narrative that resonates with your audience and naturally incorporates your products.

Invest in Quality Production: Ensure your video has good lighting, clear audio, and professional editing to captivate your audience.

4. Incorporate Interactive Elements

Add interactive features to your video:

Clickable Hotspots: Embed clickable tags or buttons within the video that direct viewers to product pages.

Product Overlays: Use overlays to provide additional product details or call-to-action prompts.

End Screens: Include end screens with links to related products or special offers.

5. Optimize for All Devices

Ensure your shoppable video is optimized for various devices, including smartphones, tablets, and desktops. A responsive design ensures a smooth user experience, which is crucial for conversions.

6. Promote Your Video

Maximize your video's reach by promoting it across your marketing channels:

Social Media: Share your video on platforms where your audience is active.

Email Campaigns: Include the video in your email newsletters.

Website: Feature the video on your website to attract visitors.

7. Analyze and Refine

Track performance using analytics tools. Monitor metrics such as view counts, click-through rates, and conversion rates. Use this data to refine your approach and improve future shoppable videos.

Conclusion

Creating shoppable videos involves more than just adding links to your video content; it requires a strategic approach to engaging your audience and facilitating a seamless shopping experience. By following these steps, you can craft effective shoppable videos that not only capture attention but also drive conversions, boosting your e-commerce success.

visit for more information :

[hugueslouisrey]

Walmart doesn’t want to just sell groceries and t-shirts. It wants to be a media and advertising giant like Amazon. That's Why Walmart is buying Vizio (Source: CNN Business)

By Nathaniel Meyersohn, CNN  3 minute read  Updated 11:03 AM EST, Tue February 20, 2024 Walmart doesn’t want to just sell groceries and t-shirts. It wants to be a media and advertising giant like Amazon. Source: https://edition.cnn.com/2024/02/20/tech/walmart-vizio-tv/index.html Walmart announced Tuesday that it’s buying TV maker Vizio for $2.3 billion to shore up its advertising business…