#Search engine manipulation

[seohabibi]

The Unethical Art of Deception: A Deep Dive into Black Hat SEO Techniques is an investigative guide that sheds light on the dark side of search engine optimization. It delves into the unscrupulous practices and strategies employed by some individuals and entities to manipulate search engine rankings, often at the expense of user experience and ethical standards.

[chambersevidence]

Square Military Rank Insignia Militaries: you really think it's reasonable to invade in secret any foreign planet, much less one in a different universe, much less one in the oldest universe, much less one you don't even have accurate locational references to, such as star charts or maps? If you have square military rank insignia know that you come from outside this cluster of galaxies (The Bright Cluster of Galaxies), and are especially not from even any instance of this galaxy, referred to now as the Milky Way galaxy. Pictures of galaxies available through Google or Google Images or elsewhere on the Internet can easily confirm this; if you have images of your galaxy from the exterior. And we have incredible numbers of images of galaxies viewed from outside easily accessible via the internet or any computers connected to it or referenced on it. This level of technology on this planet in no way relates to your level of technological sophistication.

[eurodynamic]

why would anyone trust fextralife on anything 😭 they can’t even make a proper wiki for any games why would their reviews mean shit to anyone

[syedyahiarayhan]

Image Manipulation

[jangillman]

[indulgenttreat]

Do you love coffee brewers? Check out this one!

@coffeeforthemoon @coff @coffeeinspirations @coffeestainedcashmere @coffeeandpoetrydarling @coffee-coffee

@indulgenttreat

[junemo10]

I fully agree, Kilgharrah scam artisting his way out

I also love how this is implying that Google is therapy

It's always funny to me how Merlin treats kilgharrah like a magical version of Google like bro that's a whole ass dragon not your therapist

[sijispetshop1]

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[mehadhossain247]

"Unlocking the Power of Social Media Marketing"

[milktoofs]

The manipulation of the semantic matching on search queries intrigued me; however, wired has since removed the linked article with the stated reason. Editor’s Note 10/6/2023: After careful review of the op-ed, "How Google Alters Search Queries to Get at Your Wallet," and relevant material provided to us following its publication, WIRED editorial leadership has determined that the story does not meet our editorial standards. It has been removed. You can read it here: https://web.archive.org/web/20231002123158/https://www.wired.com/story/google-antitrust-lawsuit-search-results/ Here's an excerpt: Say you search for “children’s clothing.” Google converts it, without your knowledge, to a search for “NIKOLAI-brand kidswear,” making a behind-the-scenes substitution of your actual query with a different query that just happens to generate more money for the company, and will generate results you weren’t searching for at all. It’s not possible for you to opt out of the substitution. If you don’t get the results you want, and you try to refine your query, you are wasting your time. This is a twisted shopping mall you can’t escape.

Why would Google want to do this? First, the generated results to the latter query are more likely to be shopping-oriented, triggering your subsequent behavior much like the candy display at a grocery store’s checkout. Second, that latter query will automatically generate the keyword ads placed on the search engine results page by stores like TJ Maxx, which pay Google every time you click on them. In short, it's a guaranteed way to line Google’s pockets.

It’s also a guaranteed way to harm everyone except Google. This system reduces search engine quality for users and drives up advertiser expenses. Google can get away with it because these manipulations are imperceptible to the user and advertiser, and the company has effectively captured more than 90 percent market share.

Google’s enshittification memos

On October 7–8, I'm in Milan to keynote Wired Nextfest.

When I think about how the old, good internet turned into the enshitternet, I imagine a series of small compromises, each seemingly reasonable at the time, each contributing to a cultural norm of making good things worse, and worse, and worse.

Think about Unity President Marc Whitten's nonpology for his company's disastrous rug-pull, in which they declared that everyone who had paid good money to use their tool to make a game would have to keep paying, every time someone downloaded that game:

The most fundamental thing that we’re trying to do is we’re building a sustainable business for Unity. And for us, that means that we do need to have a model that includes some sort of balancing change, including shared success.

https://www.wired.com/story/unity-walks-back-policies-lost-trust/

"Shared success" is code for, "If you use our tool to make money, we should make money too." This is bullshit. It's like saying, "We just want to find a way to share the success of the painters who use our brushes, so every time you sell a painting, we want to tax that sale." Or "Every time you sell a house, the company that made the hammer gets to wet its beak."

And note that they're not talking about shared risk here – no one at Unity is saying, "If you try to make a game with our tools and you lose a million bucks, we're on the hook for ten percent of your losses." This isn't partnership, it's extortion.

How did a company like Unity – which became a market leader by making a tool that understood the needs of game developers and filled them – turn into a protection racket? One bad decision at a time. One rationalization and then another. Slowly, and then all at once.

When I think about this enshittification curve, I often think of Google, a company that had its users' backs for years, which created a genuinely innovative search engine that worked so well it seemed like *magic, a company whose employees often had their pick of jobs, but chose the "don't be evil" gig because that mattered to them.

People make fun of that "don't be evil" motto, but if your key employees took the gig because they didn't want to be evil, and then you ask them to be evil, they might just quit. Hell, they might make a stink on the way out the door, too:

https://theintercept.com/2018/09/13/google-china-search-engine-employee-resigns/

Google is a company whose founders started out by publishing a scientific paper describing their search methodology, in which they said, "Oh, and by the way, ads will inevitably turn your search engine into a pile of shit, so we're gonna stay the fuck away from them":

http://infolab.stanford.edu/pub/papers/google.pdf

Those same founders retained a controlling interest in the company after it went IPO, explaining to investors that they were going to run the business without having their elbows jostled by shortsighted Wall Street assholes, so they could keep it from turning into a pile of shit:

https://abc.xyz/investor/founders-letters/ipo-letter/

And yet, it's turned into a pile of shit. Google search is so bad you might as well ask Jeeves. The company's big plan to fix it? Replace links to webpages with florid paragraphs of chatbot nonsense filled with a supremely confident lies:

https://pluralistic.net/2023/05/14/googles-ai-hype-circle/

How did the company get this bad? In part, this is the "curse of bigness." The company can't grow by attracting new users. When you have 90%+ of the market, there are no new customers to sign up. Hypothetically, they could grow by going into new lines of business, but Google is incapable of making a successful product in-house and also kills most of the products it buys from other, more innovative companies:

https://killedbygoogle.com/

Theoretically, the company could pursue new lines of business in-house, and indeed, the current leaders of companies like Amazon, Microsoft and Apple are all execs who figured out how to get the whole company to do something new, and were elevated to the CEO's office, making each one a billionaire and sealing their place in history.

It is for this very reason that any exec at a large firm who tries to make a business-wide improvement gets immediately and repeatedly knifed by all their colleagues, who correctly reason that if someone else becomes CEO, then they won't become CEO. Machiavelli was an optimist:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

With no growth from new customers, and no growth from new businesses, "growth" has to come from squeezing workers (say, laying off 12,000 engineers after a stock buyback that would have paid their salaries for the next 27 years), or business customers (say, by colluding with Facebook to rig the ad market with the Jedi Blue conspiracy), or end-users.

Now, in theory, we might never know exactly what led to the enshittification of Google. In theory, all of compromises, debates and plots could be lost to history. But tech is not an oral culture, it's a written one, and techies write everything down and nothing is ever truly deleted.

Time and again, Big Tech tells on itself. Think of FTX's main conspirators all hanging out in a group chat called "Wirefraud." Amazon naming its program targeting weak, small publishers the "Gazelle Project" ("approach these small publishers the way a cheetah would pursue a sickly gazelle”). Amazon documenting the fact that users were unknowingly signing up for Prime and getting pissed; then figuring out how to reduce accidental signups, then deciding not to do it because it liked the money too much. Think of Zuck emailing his CFO in the middle of the night to defend his outsized offer to buy Instagram on the basis that users like Insta better and Facebook couldn't compete with them on quality.

It's like every Big Tech schemer has a folder on their desktop called "Mens Rea" filled with files like "Copy_of_Premeditated_Murder.docx":

https://doctorow.medium.com/big-tech-cant-stop-telling-on-itself-f7f0eb6d215a?sk=351f8a54ab8e02d7340620e5eec5024d

Right now, Google's on trial for its sins against antitrust law. It's a hard case to make. To secure a win, the prosecutors at the DoJ Antitrust Division are going to have to prove what was going on in Google execs' minds when the took the actions that led to the company's dominance. They're going to have to show that the company deliberately undertook to harm its users and customers.

Of course, it helps that Google put it all in writing.

Last week, there was a huge kerfuffile over the DoJ's practice of posting its exhibits from the trial to a website each night. This is a totally normal thing to do – a practice that dates back to the Microsoft antitrust trial. But Google pitched a tantrum over this and said that the docs the DoJ were posting would be turned into "clickbait." Which is another way of saying, "the public would find these documents very interesting, and they would be damning to us and our case":

https://www.bigtechontrial.com/p/secrecy-is-systemic

After initially deferring to Google, Judge Amit Mehta finally gave the Justice Department the greenlight to post the document. It's up. It's wild:

https://www.justice.gov/d9/2023-09/416692.pdf

The document is described as "notes for a course on communication" that Google VP for Finance Michael Roszak prepared. Roszak says he can't remember whether he ever gave the presentation, but insists that the remit for the course required him to tell students "things I didn't believe," and that's why the document is "full of hyperbole and exaggeration."

OK.

But here's what the document says: "search advertising is one of the world's greatest business models ever created…illicit businesses (cigarettes or drugs) could rival these economics…[W]e can mostly ignore the demand side…(users and queries) and only focus on the supply side of advertisers, ad formats and sales."

It goes on to say that this might be changing, and proposes a way to balance the interests of the search and ads teams, which are at odds, with search worrying that ads are pushing them to produce "unnatural search experiences to chase revenue."

"Unnatural search experiences to chase revenue" is a thinly veiled euphemism for the prophetic warnings in that 1998 Pagerank paper: "The goals of the advertising business model do not always correspond to providing quality search to users." Or, more plainly, "ads will turn our search engine into a pile of shit."

And, as Roszak writes, Google is "able to ignore one of the fundamental laws of economics…supply and demand." That is, the company has become so dominant and cemented its position so thoroughly as the default search engine across every platforms and system that even if it makes its search terrible to goose revenues, users won't leave. As Lily Tomlin put it on SNL: "We don't have to care, we're the phone company."

In the enshittification cycle, companies first lure in users with surpluses – like providing the best search results rather than the most profitable ones – with an eye to locking them in. In Google's case, that lock-in has multiple facets, but the big one is spending billions of dollars – enough to buy a whole Twitter, every single year – to be the default search everywhere.

Google doesn't buy its way to dominance because it has the very best search results and it wants to shield you from inferior competitors. The economically rational case for buying default position is that preventing competition is more profitable than succeeding by outperforming competitors. The best reason to buy the default everywhere is that it lets you lower quality without losing business. You can "ignore the demand side, and only focus on advertisers."

For a lot of people, the analysis stops here. "If you're not paying for the product, you're the product." Google locks in users and sells them to advertisers, who are their co-conspirators in a scheme to screw the rest of us.

But that's not right. For one thing, paying for a product doesn't mean you won't be the product. Apple charges a thousand bucks for an iPhone and then nonconsensually spies on every iOS user in order to target ads to them (and lies about it):

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

John Deere charges six figures for its tractors, then runs a grift that blocks farmers from fixing their own machines, and then uses their control over repair to silence farmers who complain about it:

https://pluralistic.net/2022/05/31/dealers-choice/#be-a-shame-if-something-were-to-happen-to-it

Fair treatment from a corporation isn't a loyalty program that you earn by through sufficient spending. Companies that can sell you out, will sell you out, and then cry victim, insisting that they were only doing their fiduciary duty for their sacred shareholders. Companies are disciplined by fear of competition, regulation or – in the case of tech platforms – customers seizing the means of computation and installing ad-blockers, alternative clients, multiprotocol readers, etc:

https://doctorow.medium.com/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse-3cc01e7e4604?sk=85b3f5f7d051804521c3411711f0b554

Which is where the next stage of enshittification comes in: when the platform withdraws the surplus it had allocated to lure in – and then lock in – business customers (like advertisers) and reallocate it to the platform's shareholders.

For Google, there are several rackets that let it screw over advertisers as well as searchers (the advertisers are paying for the product, and they're also the product). Some of those rackets are well-known, like Jedi Blue, the market-rigging conspiracy that Google and Facebook colluded on:

https://en.wikipedia.org/wiki/Jedi_Blue

But thanks to the antitrust trial, we're learning about more of these. Megan Gray – ex-FTC, ex-DuckDuckGo – was in the courtroom last week when evidence was presented on Google execs' panic over a decline in "ad generating searches" and the sleazy gimmick they came up with to address it: manipulating the "semantic matching" on user queries:

https://www.wired.com/story/google-antitrust-lawsuit-search-results/

When you send a query to Google, it expands that query with terms that are similar – for example, if you search on "Weds" it might also search for "Wednesday." In the slides shown in the Google trial, we learned about another kind of semantic matching that Google performed, this one intended to turn your search results into "a twisted shopping mall you can’t escape."

Here's how that worked: when you ran a query like "children's clothing," Google secretly appended the brand name of a kids' clothing manufacturer to the query. This, in turn, triggered a ton of ads – because rival brands will have bought ads against their competitors' name (like Pepsi buying ads that are shown over queries for Coke).

Here we see surpluses being taken away from both end-users and business customers – that is, searchers and advertisers. For searchers, it doesn't matter how much you refine your query, you're still going to get crummy search results because there's an unkillable, hidden search term stuck to your query, like a piece of shit that Google keeps sticking to the sole of your shoe.

But for advertisers, this is also a scam. They're paying to be matched to users who search on a brand name, and you didn't search on that brand name. It's especially bad for the company whose name has been appended to your search, because Google has a protection racket where the company that matches your search has to pay extra in order to show up overtop of rivals who are worse matches. Both the matching company and those rivals have given Google a credit-card that Google gets to bill every time a user searches on the company's name, and Google is just running fraudulent charges through those cards.

And, of course, Google put this in writing. I mean, of course they did. As we learned from the documentary The Incredibles, supervillains can't stop themselves from monologuing, and in big, sprawling monopolists, these monologues have to transmitted electronically – and often indelibly – to far-flung co-cabalists.

As Gray points out, this is an incredibly blunt enshittification technique: "it hadn’t even occurred to me that Google just flat out deletes queries and replaces them with ones that monetize better." We don't know how long Google did this for or how frequently this bait-and-switch was deployed.

But if this is a blunt way of Google smashing its fist down on the scales that balance search quality against ad revenues, there's plenty of subtler ways the company could sneak a thumb on there. A Google exec at the trial rhapsodized about his company's "contract with the user" to deliver an "honest results policy," but given how bad Google search is these days, we're left to either believe he's lying or that Google sucks at search.

The paper trail offers a tantalizing look at how a company went from doing something that was so good it felt like a magic trick to being "able to ignore one of the fundamental laws of economics…supply and demand," able to "ignore the demand side…(users and queries) and only focus on the supply side of advertisers."

What's more, this is a system where everyone loses (except for Google): this isn't a grift run by Google and advertisers on users – it's a grift Google runs on everyone.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics

My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!

[seohabibi]

It does not accurately reflect the content of the article, which is about black hat SEO techniques. Black hat SEO is a set of unethical and manipulative practices that are used to improve a website's ranking in search engines. These techniques often violate search engine guidelines and can have negative consequences for websites that use them, such as being penalized by search engines or losing the trust of users.

[filehulk]

Reasons Why AI is Not Perfect for Website Ranking

Artificial Intelligence (AI) has undoubtedly revolutionized various aspects of our lives, including website ranking and search engine optimization (SEO). With its ability to analyze vast amounts of data and make informed decisions, AI has become an integral part of search engine algorithms. However, despite its numerous advantages, AI is not flawless and has its limitations when it comes to…

[smallestapplin]

Hi, if you have some free time and energy for this, could you please make a headcanon on yandere Blurr, Bumblebee, Jettwins, Sideswipe&Sunstreaker and Jazz with human!reader. At your discretion, you can choose any of them.

I send you smooches. I went with Jazz, Sunstreaker&Sideswipe, and bumblebee ^^

Authors note after I finished writing this ; I just saw you put Jettwins in here and I so could’ve not I’m blind as fuck apparently, I love them your honor.

Warnings : unhealthy behavior, stalking, manipulation, aggression, implied murder.

Minors do not interact! Adults only please.

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Jazz

- Jazz is nothing short of calculating. He’s so friendly and charming it’s easy to overlook a lot. He’s always so much fun to hang out with, taking drives, blast music, you get to show him all your favorite secret spots, and listen to him tell you stories from Cybertron. He’s so easy to bond with, you don’t realize what’s happening.

- You don’t notice it at first, why would you when Jazz keeps your attention on him, always greeting you with a ‘there’s my sweetspark!’ And ready to take you out, just you and him. You don’t notice your other friends leaving one by one until all you have is Jazz, exactly what he wanted.

- Oh how happy he is when you come to him in search of comfort, how thrilled he is knowing he’s all you have left. Humans are similar to cybertronians this way, needing companionship and clinging to it when they have previously been denied.

- He’s so attentive and sweet, affectionate and protective, you swear you couldn’t get any luckier.

- So why is Prowl, a bot who’s been more or less rude to you, suddenly so worried about your safety? Why is Optimus trying to seperate you and jazz so often, by sending him on missions more? It doesn’t make sense to you, Jazz is their friend surely they know they can trust him, right?

- It’s not lost on Jazz what his friends and co-workers are doing, he knows good and well, but making a fuss will only confirm their suspicions. So what he made a few cons disappear, so what he knocked out Hound for getting too close, it was all for you!

- Jazz slowly isolates you, he’s all you need, he’s all you could ever want, and his smile is dangerous when he realizes how well it’s working, how he’s turning you against the other bots just for you to cling to him more.

- There is not need to force you against your will, when you come to him willingly and arms open for him. His engines purrs everytime your sweet voice calls his name. You don’t need to know how much energon is on his servos, all in the name of protecting you, and keeping you at his side.

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Sunstreaker&Sideswipe

- it’s a miracle you count their attention in the first place with their clear wariness and distain for humans, but with time, space, and some kindness on your part you have them hook line and sinker. It’s often clear as day too, they two aren’t very subtle about their affection or protectiveness, so much so it causes problems for the autobots as the brothers fight anyone who isn’t the other for getting close to you.

- You can’t sneak away from them either, one of them is always around you and if the rare chance they are both gone, you may try and you may even get a few hours of peace, but these speedsters do not waste a moment to find you. Their engine loud from how fast they are going. You can’t leave them so easily.

- Sideswipe is more affectionate with you, often carrying you around on his shoulder, spark chamber, or in his servo. Giving you very gently head bonks, and always trying to pet you. Being gentle is hard but he does it for you. He keeps you close like this so no one can get to you, or talk to you without talking to him first.

- Sunstreaker is much more stand offish, he likes being in the same room as you, cleaning you, and taking you on drives, or making you watch him race and do crazy stunts. He’s pretty, he knows it, he wants you to find him pretty too, so why do you keep looking at him so nervously?

- Both are extremely possesive with you, you’re not allowed any bot to talk to don’t even look at another it gets them heated. Both are unstable, neither aware of what they are doing is wrong, they convinced themselves they are in the right, that this is all for you, they love you, you are their little darling, so why do you try and leave? Are they not enough for you, do you need more? What do those others bots have that they don’t?

- You never ask where that energon on their face or servos came from, at this point you’re too scared to ask. Maybe if you play along for a while you can find a way out.

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Bumblebee

- Bumblebee is fine at first, hes a sweetheart to you! So much fun to hang out with, always something to do, even being bored with him is fun cause it’s with him! And he loves it too, who knew humanity had so much more too offer, then just this little section of the world? And he’s experiencing it all with you, which makes his spark soar. Oh yes, his love for you starts off so pure, so adoring, so attentive.

- He doesn’t know when it started, but slowly his mind fills with darker thoughts, his self esteem plummeting everytime you hand out with someone else, his spark breaking everytime you leave him to return home. When he sees you talking with another, he’s scared as all he can think about to offlining them, he doesn’t want to! He trusts you, he loves you, but these thoughts won’t go away, only getting worse and worse.

- He cries, apologizing cause he just loves you so much! He couldn’t help it, he couldn’t stop himself from moving, from locking you away from everyone else. Bee never wanted to hurt you, he adores you so so much, he just wants to protect you! So why do you fear him? Why do you move away from him when you use to rush over to hug and kiss him? Is he not strong enough for you? Is he too weak? He’s not like the other bots sure, but he can still protect you he swears!

- Out of every bot here, Bee is probably the easiest to escape from. Your affection and cooperation makes his spark swell and helm spin, trusting you so easily, only to awake from stasis and see you’re gone.

- Make this escape count, you won’t get another chance if he catches you. With tears in his optics begging why you betrayed him. It’s okay, once he calms down he won’t blame you, you just don’t know any better, that’s it! He can teach you it’s okay. He will always love you, nothing can change that.

[hatredmadeofgold]

Typing “proshipping definition” or “antishipping definition” into the google search bar is not even 5 minutes of effort and that people do not fucking do this whenever they aren’t sure about the meaning of something and blindly believe some bullshit some random ass person says on the internet is appalling to be honest.

Like, do you really believe everything you read on the internet? Especially on “everyone lies about everything” websites such as tumblr or Twitter? Has no one ever taught you critical thinking skills?

Well, guess that checks out for most antis 🙄

Kind of upsetting to see "Proship", a simple and easy to understand term, constantly having its definition changed by people who are......not proship.

"Proship means you like loli and shota." Try again.

"Proship means you're a pedophile." Try again.

"People proship because they make the character they are closest to more relatable" ....????? Try again????

Proship is just not harassing people over fiction. That's literally it. Anti-harassment. Not all proshippers are lolisho. Some are even grossed out by it too. But proshippers realize it's all fucking fiction and if they're uncomfortable by it, they'll block the person and move on with their lives (aka being a normal, decent human being). Not start a harassment campaign against that person and try to ruin their lives. If you don't know what proship means, LOOK. IT. UP. Don't hear the "definition" from antis who try to make proshippers look bad. Also if you're just gonna say "well lolicons deserve to be harassed", save it. No they don't. If that's how you feel. Stay the fuck offline forever and work on becoming a decent person. Hope this helps.