#SHE campaign

[coochiequeens]

Did Herseys do any research before asking Fae Johnstone to be in their IWD campaign? How could they have the comments about silencing women, the disrespect to the dead at a memorial to the victims of the École Polytechnique massacre, he attacked the Declaration on Women’s Sex Based Rights, he supports drag queens story hour andsending men to women’s prisons

Hershey’s is facing backlash following the release of their International Women’s Day campaign, one which features a trans-identified male with a history of making disparaging comments about women. Many social media users are now calling for consumers to boycott the company. 

Trans activist Fae Johnstone is being featured in the SHE campaign by Hershey’s for International Women’s Day, which is due to take place on March 8. Johnstone excitedly announced his participation in the advertisement through Twitter on Wednesday.

Women on Twitter did not react positively to the news of Johnstone’s participation, with some calling it “female erasure.” Many began tagging the company and expressing their disappointment in the campaign, launching a hashtag “#HersheyHatesWomen” and threatening to boycott Hershey products.

“Hi @Hersheys WHY do you let a MAN who hates women and wants to silence us, represent WOMEN on International Women’s Day,” one user wrote, including a screenshot of a tweet from Johnstone calling for “TERFs” to be silenced. TERF is an acronym which stands for “trans exclusionary radical feminist,” but is often applied to any person, especially a female, who expresses critiques of gender ideology.

“He is not a woman and should not be featured in an International Women’s Day ad. There are many inspiring women who would have been a great choice to represent women but they chose a MAN. What a vile way to teach girls and women about male privilege. #BoycottHersheys,” another Twitter user said.

This is not the first time Johnstone, who identifies as “trans feminine and non-binary,” has been selected to take a platform representing women. 

In December of 2022, Johnstone was invited to give the keynote address at Durham College in Ontario, Canada for their National Day of Remembrance and Action on Violence Against Women ceremony. The event was a memorial tribute held on the anniversary of the École Polytechnique massacre. During the horrific act of mass femicide, 14 women, 13 students and one university staff member, were killed by a lone gunman who claimed he was retaliating against feminism.

“You’re women, you’re going to be engineers. You’re all a bunch of feminists. I hate feminists,” the shooter said after telling all of the males to exit a classroom. He opened fire on the remaining women in a horrific act that has now been recognized as terrorism by the Canadian government. 

After his keynote speech at the event, Johnstone was confronted by an attendee who questioned the University’s decision to platform him at the memorial ceremony.

Jennifer Anne, a woman’s rights campaigner, recorded her interaction with Johnstone, and uploaded the audio to Twitter. 

“I am wondering why, on this day, we would have a man dressed in women’s garb to talk to us about sex-based violence and keeping women safe? How can women stay safe in this environment?”

Johnstone casually dismissed the question.

Despite identifying himself as a “feminist,” Johnstone has previously attacked various feminist groups for failing to include men in their activism or for using sex-based language. 

In November of 2021, Johnstone made disparaging remarks towards the Canadian Femicide Observatory, a research and information centre which aims to prevent femicide and violence against women, for using “TERF rhetoric” on Twitter due to their overt focus on female victims of sex-based crime.

Johnstone also attacked the Declaration on Women’s Sex Based Rights, which advocates for women and girls on the basis of needing single-sex spaces and protection from violence, and has called for those who hold views critical of gender ideology to be “so vilified” that they are unable to publicly express their opinions on the debate.

Most recently, Johnstone advocated for the placement of a male rapist in a woman’s prison. Responding to fellow trans activist Peter Tatchell on Twitter, Johnstone compared segregating a transgender double rapist from the female general population to segregating lesbian inmates.

As well as attacking feminist organizations and those advocating for female only spaces, Johnstone is a proponent of “drag queen story hour” (DQSH). 

In one article he published last month, he called the opposition to DQSH a rise in “anti-queer hate” and called for protection bubbles around “queer spaces,” similar to the protection zone around abortion clinics.

Johnstone has worked extensively with different departments in the Canadian Government, including Health Canada. One Twitter user attended a sex-education workshop led by Johnstone and expressed concerns over some of the subject matter being discussed.

In a short statement regarding the controversy, Johnstone said: “It was, and continues to be, an immense honor to be included in Hershey’s Canada’s campaign, as a young trans woman and feminist advocate.”

Johnstone also tweeted that the backlash he has received shows “just how far we still have to go in the fight for feminist liberation and trans rights.”

Despite the negative feedback regarding the campaign from social media users, Hershey’s has doubled down on their decision to include Johnstone in the women’s empowerment campaign. 

Posting to Instagram, Hershey’s Canada said: “We value togetherness and recognize the strength created by diversity. Over the past three years, our Women’s History Month programming has been an inclusive celebration of women and their impact. We appreciate the countless people and meaningful partnerships behind these efforts.”

The comments made in response to their statement have been overwhelmingly negative, with women using the hashtags #STOPERASINGWOMEN and #BoycottHersheys in their replies.

This is not the first time social media users have called for a company to be boycotted for having men represent women. 

Feminine hygiene brands Tampax and Always have both faced scrutiny from consumers for using trans-identified males to sell their products. Earlier this year, women on social media called for a Tampax boycott after Jeffery Marsh, a 45 year old man who identifies as non-binary, spoke about being paid to promote tampons and other feminine hygiene products for the brand. 

Always, another feminine hygiene company, faced widespread backlash last year after transgender TikToker Dylan Mulvaney claimed to have received a sponsorship deal from them. Mulvaney would prompt yet another wave of anger from women after he was invited on an Ulta Beauty podcast to discuss girlhood and motherhood in October of 2022, resulting in #BoycottUlta trending on Twitter.

By Shay Woulahan Shay is a writer and social media content creator for Reduxx. She is a proud lesbian activist and feminist who lives in Northern Ireland with her partner and their four-legged, fluffy friends.

[d4ggerfish]

dnd character design :] !!!

[floweroflaurelin]

Opal, Twice-Crowned Champion of Lolth 🕷️🕸️🕷️

—

(Billie Eilish’s “you should see me in a crown” playing in the distance)

[poobirdy]

xin mo did not become the demonic op sword of all three realms for this!!! for @kawouwu who asked for binggeyuan sillies! thank you for your donation to svsss' gotcha 4 gaza!

[dykesbat]

Help Ola and her family of 6

7 lives (including Ola's) depends on this fundraiser which has only met 58% of it's goal.

Ola (olagaza) is a Palestinian math teacher with a bright future ahead of her. She's kind, smart, and resilient. Most importantly, she is human. Please help help support her fundraiser by donating and sharing the link.

Ola's fundraiser is number 205 on el-shab-hussein and nabulsi's spreadsheet.

as of august 20, Ola's campaign is currently at $29,124 of its $50,000 goal

[spooky-donut-ghost-house]

"Finally, after all these years, Vax'ildan has a GUN."

[blorbologist]

meet cute! he's in a cell and even after ages in there can't grow a fucking beard <3

also [YOU/DO I] LOOK LIKE [YOU/I] COME FROM MONEY BEING A CALLBACK BETWEEN THEM?!?!?!?! FCUK! ME!

[thewhalelord]

“I think it’s your turn”

[badhermit]

This is almost a magical girl transformation

[aces-and-angels]

highlighting @amalashuor video from her insta. added subtitles for more accessibility. amal has been vetted/verified by el-shab-hussein/nabulsi; #175 on their spreadsheet even if you cannot donate money, please donate your time- read through amal's campaign. follow her here on tumblr and on instagram if you have one (amal_sufian97_). share her message

current stats: €407 raised of €30,000 goal

[video transcript below cut]:

amal: hello my friends all over the world. i am amal ashour from gaza, 27 years old. i am married and have one baby, maryam. for 225 days we have been suffering from the war in gaza. no one can imagine what is happening to us. the situation in gaza is very difficult. we live in very hot weather and there is no water.

i hope everyone will stand with me and help me. we want to leave gaza to a safe place. donate to us and share the video and donation link with your friends. donation link in bio. thank you, my friends.

[shandzii]

guys look who came over

[dawning-skye]

"Is she your favourite?" still lives in my head rent free

[ludinusdaleth]

WE HAVE OFFICIAL LUDINUS & LILIANA ART I REPEAT WE HAVE OFFICIAL LUDINUS & LILIANA ART

(from dani carr's most recent recap, please tell me if you know the artist, i have a few ideas who it is but no solid confirmation)

[ihassheepquake]

Somewhere out there Aabira Iyengar and Aimee Carrero are losing it. They just felt a disturbance in the Force if they aren't watching.

[oddthesungod]

Tbh, as much as I’d love for Fearne to have a pet dragon to ride into battle with Gloamgut, I feel it’s much more satisfying for her to let him go, especially after Zathuda’s whole spiel of “its in your nature as a fey to take what you want etc etc” and knowing that really the only way to bond with Gloamgut would be essentially forcing him via a blood ritual or taking the unlikely chance that he decides to stay of his own volition by letting him free.

The Zathuda method would have Fearne risk the blood ritual, and honestly an early campaign Fearne would probably jump at the chance to do just that!

But having her choose to let Gloamgut free and not expect him to stay for longer than a night really speaks to Fearne’s character growth and to how much of a self perpetuating lie born out of an environment and culture that accepts it the whole “fey take what they want, its their nature” thing is, it’s not their nature, they may have been raised to be like this but they can choose!

[lazylittledragon]

new terrible woman unlocked i'm very excited