#SEO tips for ecommerce websites

[liveblack]

Ecommerce SEO Tips | Liveblack

With search engine optimization, explore how you can improve your ecommerce website performance. SEO strategies for ecommerce websites will help you drive traffic and increase sales. As we all know, ecommerce is a growing industry, and a lot of competition is out there. So, it is important to apply potent SEO strategies for better and expected results.

When you are looking to improve your ecommerce website, these SEO Tips for Ecommerce Websites will help you rank your website higher in search engines.

Keyword research in SEO -

Keyword research is an important part of SEO optimization for websites. You should be aware of the right keywords that your target audience uses to search. Different keyword planner tools will help you find relevant keywords for your ecommerce website. Once you’ve got to know the keywords used by your audience, you’ll have to update your website content accordingly.

In addition, long-tail keywords are the real deal. Long tail keywords can help you attract more traffic, and increase conversion rates, and all of these promote higher search engine ranking. Analyze which long-tail keywords people use to find their requirements, this way you can better understand their interests and craft your content marketing strategy accordingly.

Use keyword research tools to get the right keywords, gain insights into what your audience is searching for, and write content by that.

Link Building -

One thing ecommerce website owners have to remember is that ecommerce SEO is crucial for the success of your online store. Link building for SEO is an important aspect of improving your online business. Link building is all about obtaining backlinks from other websites to yours. Focus on getting high-quality backlinks from authenticated websites. High-quality content on your website will prepare other websites to link to your content or set them up for a link exchange program.

With the help of link building, search engines will find you authoritative and help you earn high rankings. It’s a potential way to develop long-term relationships with key influencers to make your online business more reliable.

Have a user-friendly website -

Designing a beautiful website is not enough, it’s crucial to be attentive to designing a good user experience. Having a well-designed website has benefits. Ensure people can have a good experience while visiting your website without the interference of unnecessary things. Have a clear user’s view that people can effortlessly navigate your website.

Give people a reason to visit your website easily and quickly, engage them with your products and services, and content. An appealing site and enhanced UX can offer your visitors a great experience and get higher search engine rankings.

Optimizing URL structure through SEO makes search results more substantial.

Improve website content -

Content is the king and engaging content plays an important role in ecommerce strategy. What does high-quality content bring to your business, let’s check out.

Builds trust among your audience

Increase traffic and conversions

Improve SEO rankings

Increase your store visibility

There are many types of content you can have on your website such as articles, blogs, updates on new product launches, photos, videos, Q&A, etc.

Observe your audience’s behavior and know them better as this analysis helps you create content that takes care of their requirements. Through this way, you can suggest a product, service, or solution that satisfies your audience.

Get to know what type of content your audience likes the most. Craft your content according to your audience’s taste and maintain a content calendar to publish time-to-time content so that it will be updated regularly.

On-page optimization -

This will include optimizing website content and its structure. Product description optimization is a process of making descriptions more engaging by providing necessary information. This will also impact search engine rankings. Optimize titles, descriptions, headings, images, etc. because a well-structured website keeps you ahead of competitors.

Make sure your ecommerce website has a clear sequence and interlinked pages so users can navigate easily.

Optimize site for mobile screens as people nowadays are more inclined to mobile phones to buy or search for what they want.

There are search engine optimization tools that will help you in improving your rankings in search engine result pages. Increased visibility and brand awareness lead to more sales.

Content marketing strategy -

One of the great ways to help your ecommerce business improve is to use content marketing. Drive traffic to your website through a content marketing strategy by crafting infographics, blogs, and creative social media posts.

Prepare high-quality and relevant content to engage your audience in every way possible. Also, don’t forget to add the right keywords and meta tags so that your content reaches an audience. Because SEO optimization in content can increase visibility.

You can also promote your content through internal linking as well as reach out to other websites for guest posting.

When you are looking forward to getting website rankings without spending a single penny, organic search engine optimization can help you in a way. This is a marketing strategy that is planned to improve rankings through unpaid search results.

Organic SEO is a free way to enhance conversion rate and organic traffic. With every update that comes in Google, users can get benefits from it. Google Search Generative Experience(SGE) is one of the most advantageous updates users can ask for. This is an AI feature where a search engine will provide users with relevant information. SGE uses AI technology to provide answers to any complex query.

Merchant Center is a free tool for your ecommerce business that lets you manage product information. This tool can benefit you in ways -

Online listing of Google’s products

Get personalized reports

Brand recognition

Increase sales

Convert leads into customers

Optimize product feed

If you are thinking of improving your online presence, local SEO can help which leads to increased traffic, brand recognition, and visibility. When people or your loyal customers nearby will find your business, they choose you. This strategy also aids you in converting leads into customers in specific geographical areas.

Google’s ecommerce website review also builds trust amongst people for your ecommerce website. In short, there are ways you can create a trustworthy and the most advanced ecommerce website for your business. Ecommerce isn’t a business with a physical presence so customers can buy anything at any time.

We at Liveblack have a team of expert and experienced developers who have skill sets to develop websites in HTML5, WordPress, Shopify, Wix, PHP core, PHP Laravel, Bootstrap, etc. Tell us your requirements, and we’ve got you covered.

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The Ultimate SEO Checklist for Your Shopify Store

In today’s competitive eCommerce landscape, having a visually appealing Shopify store isn’t enough. To attract potential customers, you need a solid SEO strategy. Search Engine Optimization (SEO) helps your online store rank higher in search engine results, increasing visibility and driving organic traffic. Here’s your ultimate SEO checklist for optimizing your Shopify store.

1. Keyword Research

Start with thorough keyword research. Use tools like Google Keyword Planner or SEMrush to identify keywords relevant to your products. Focus on long-tail keywords that reflect your specific offerings, as they often have less competition and higher conversion rates.

2. Optimize Product Titles and Descriptions

Once you have your keywords, incorporate them naturally into your product titles and descriptions. Ensure that your titles are clear and descriptive, and that your descriptions provide valuable information that helps customers make purchasing decisions.

3. Use Alt Text for Images

Images are crucial in eCommerce, but they also need to be optimized for SEO. Use descriptive alt text for every image, incorporating relevant keywords. This not only helps search engines understand your images but also improves accessibility for visually impaired users.

4. Create SEO-Friendly URLs

Your store’s URLs should be simple, descriptive, and include relevant keywords. For example, instead of a URL like shopify.com/product123, use shopify.com/organic-cotton-tshirt. This improves both SEO and user experience.

5. Enhance Site Speed

A fast-loading website is vital for retaining customers and improving SEO rankings. Use tools like Google PageSpeed Insights to analyze your site’s speed and make necessary improvements, such as optimizing images and minimizing JavaScript.

6. Mobile Optimization

Ensure your Shopify store is mobile-friendly. With a significant portion of online shopping done on mobile devices, a responsive design is essential for both user experience and SEO.

7. Implement Internal Linking

Internal links help search engines understand the structure of your site and keep users engaged. Link relevant products, blog posts, and categories within your store to improve navigation and SEO.

8. Utilize Schema Markup

Schema markup enhances your store’s appearance in search results. Implementing this code helps search engines understand your content better and can lead to rich snippets, improving click-through rates.

9. Monitor Analytics

Use tools like Google Analytics and Shopify Analytics to track your store’s performance. Monitor metrics like traffic sources, bounce rates, and conversion rates to identify areas for improvement.

10. Build Quality Backlinks

Lastly, focus on building quality backlinks. Reach out to influencers, bloggers, and industry-related websites to gain links back to your store. Quality backlinks improve your domain authority and help boost search rankings.

Conclusion

Optimizing your Shopify store for SEO is an ongoing process that requires dedication and strategy. By following this ultimate SEO checklist, you’ll enhance your online visibility, attract more visitors, and ultimately drive sales. Start implementing these tips today and watch your Shopify store thrive!

[mdabdulwadud]

🚀  Is Now the Perfect Time to Start Your Online Business? 

The entrepreneurial itch is tingling, that spark of inspiration for your online business is blazing bright, but a nagging question clouds your mind: Is NOW the right time to take the plunge?

💡 Fear not, fellow go-getters! Let's dissect this dilemma and turn your anxieties into actionable steps.

🔍 Here's the reality:

The online business landscape is BOOMING. E-commerce sales are projected to hit a staggering $5.7 trillion globally by 2025. That's a massive pie, and there's a slice waiting for your unique venture.

Technology has slashed barriers to entry. Building an online store, launching marketing campaigns, and connecting with customers is easier and more affordable than ever. Think user-friendly website builders, powerful social media tools, and a plethora of free resources at your fingertips.

Consumers are craving convenience and personalization. From the comfort of their couches, they're actively seeking out niche products and brands that resonate with their values. This is your chance to stand out from the crowd with your distinctive offerings. ✨

🌐 But wait, there's a twist! ️

Competition is fierce. The online space is teeming with businesses vying for attention. You need a watertight plan, a killer value proposition, and the resilience to navigate a dynamic market.

Economic uncertainties can be daunting. Inflation, supply chain disruptions, and global events can impact consumer spending. However, a well-adapted business model and a focus on essential needs can help you weather the storm. ️

Success takes time and dedication. Don't expect overnight riches. Building a thriving online business requires consistent effort, strategic adjustments, and a healthy dose of learning agility.

📈 So, is it the "right time"?

The answer lies within you. If you have a burning passion, a well-defined plan, and the grit to persevere, then every time is the right time. Remember, the most successful entrepreneurs didn't wait for perfect conditions; they created them.

🚀 Here's your call to action:

Validate your idea. Research your target market, identify their needs, and ensure your product/service solves a real problem.

Craft a solid business plan. Outline your goals, strategies, finances, and marketing approach.

Start small and iterate. Don't wait for everything to be perfect. Launch, test, learn, and adapt.

Embrace the journey. There will be ups and downs, but your passion and perseverance will fuel your success.

The online business world is waiting for your unique contribution. Take the leap, chase your dream, and make your mark!

Remember, the time is NOW. The only limit is your own potential.

P.S. Share your thoughts and experiences in the comments below! Let's create a supportive community of aspiring online entrepreneurs.

Let's get started on building your online business empire! ✨

[coderlift]

"WordPress empowers you to create your digital world on your own terms." – Unknown

[alaminseoexpert]

SEO vs PPC :Which Is Better for your Business in 2024

What is SEO?

SEO (Search Engine Optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic.

Benefits of SEO: Long-Term Results: Once your site ranks high, it can continue to attract traffic without ongoing payments. Cost-Effective: SEO requires an upfront investment but typically provides a higher return on investment (ROI) over time. Organic Traffic Growth: SEO focuses on improving user experience, leading to more sustainable growth.

Drawbacks of SEO: Time-Consuming: SEO takes time to produce noticeable results, often requiring months of consistent effort. Algorithm Changes: Search engines, like Google, frequently update their algorithms, potentially impacting your ranking. Highly Competitive: Depending on your industry, ranking for high-traffic keywords can be challenging.

What is PPC?

PPC (Pay-Per-Click) advertising allows businesses to display ads at the top of search results or on other platforms. You pay every time someone clicks on your ad, providing immediate visibility.

Benefits of PPC: Immediate Results: Your ads can appear on the first page of search results almost instantly, driving traffic to your website. Targeted Ads: PPC lets you target specific audiences based on demographics, location, and even behavior. Measurable ROI: With PPC, you can track ad performance in real-time, enabling you to fine-tune your campaigns for better results.

Drawbacks of PPC: Costly: PPC can be expensive, especially for high-demand keywords. Short-Term Gains: Once you stop paying, the traffic from PPC ads stops immediately.

SEO & PPC: Which is Better in 2024?

For Long-Term Growth: SEO is the clear winner. If you’re looking to build a strong online presence that grows organically over time, investing in SEO will yield higher returns in the long run. For Immediate Traffic: PPC shines when you need instant visibility or want to promote a time-sensitive offer. It’s also ideal for testing new products, services, or market segments. Budget Considerations: SEO requires time and a skilled team but generally costs less in the long run. PPC, while offering immediate results, can quickly become expensive without proper management.

Conclusion: SEO & PPC Together for Optimal Results In 2024, there is no one-size-fits-all answer to the SEO vs PPC debate. By leveraging the long-term benefits of SEO alongside the quick wins of PPC, you can maximize your digital marketing efforts. Evaluate your business goals, audience, and budget to determine the right balance of SEO & PPC for your business.

[writerzden]

How SEO Content Writing Can Help Various Industries and Why a Sound Content Strategy is Crucial?

In the digital age, SEO content writing has become a cornerstone for businesses looking to enhance their online presence and drive organic traffic. A sound SEO and content strategy not only helps in improving search engine rankings but also ensures that the content resonates with the target audience. This article delves into how SEO content writing can benefit various industries and the importance of having a robust content strategy.

Ask the top companies offering the best SEO content writing services in Bangalore, and you will learn that SEO and content go hand-in-hand. While SEO involves tons of technical facets and on-page & off-page optimization tactics, SEO content writing lays the right foundation for SEO to work on.

The Importance of SEO Content Writing

What is SEO Content Writing?

SEO content writing involves creating content that is optimized for search engines. This includes using relevant keywords, creating engaging and valuable content, and ensuring that the content structure is easily readable by both users and search engines.

Enhancing Online Visibility: SEO content writing plays a crucial role in increasing a website's visibility on search engines like Google. By incorporating keywords such as Top SEO content writing services in Bangalore businesses can attract more organic traffic and potential customers.

Driving Organic Traffic and Lead Generation: Well-optimized content can drive a significant amount of organic traffic to a website. This not only reduces the need for paid advertising but also leads to higher conversion rates as the traffic is more targeted and relevant.

How SEO and Content Go Hand in Hand

SEO and content are two sides of the same coin, working together to enhance a website's visibility and engagement. Quality content provides value to readers and keeps them engaged, while SEO ensures this content is discoverable by search engines.

A company offering professional SEO service in Ahmedabad can help businesses craft optimized content that ranks well on search engines, driving organic traffic and increasing visibility.

By leveraging the best SEO services in India, businesses can ensure their content is tailored to meet both user intent and search engine criteria. Local businesses can benefit significantly from local SEO services in India, which focus on optimizing content to attract customers from specific geographic regions.

Benefits of SEO Content Writing for Various Industries

1.  Travel & Tourism

Driving Organic Traffic: Travel agencies and tour operators can benefit immensely from SEO content writing. By creating informative and engaging travel guides, destination articles, and tour descriptions, they can attract travelers looking for information online.

Building Trust: High-quality Travel & tour content writing services in Jaipur can help establish trust with potential customers, making them more likely to book services.

2. Technology and IT

Technical Content Writing: For tech companies, technical content writing is essential for establishing authority in their niche. Creating in-depth articles, how-to guides, and technical documentation can help in attracting a tech-savvy audience.

Building Authority: Even the best technical content writing company in Jaipur needs to showcase their expertise by producing high-quality technical content that answers the audience's queries and solves their problems

3. eCommerce

Optimizing Product Descriptions: SEO content writing is crucial for e-commerce businesses. By optimizing product descriptions and creating engaging blog content, e-commerce sites can improve their search rankings and attract more shoppers.

Boosting Sales: Well-written product descriptions and blog content can enhance the user experience, encouraging more purchases and increasing sales. Working with the Best website content writing company in Jaipur can ensure these descriptions are both engaging and optimized for search engines.

4. Healthcare

Informative Content: Healthcare providers can use SEO content writing to create informative and trustworthy content. This helps in building credibility and attracting patients seeking reliable health information online.

Patient Engagement: By optimizing health-related articles, healthcare websites can increase patient engagement and improve their search engine rankings. Collaborating with Affordable online content writers in Jaipur can make this process more cost-effective.

5. Real Estate

Lead Generation: Real estate agencies can generate leads by creating SEO-optimized property listings, neighborhood guides, and market trend articles. This makes it easier for potential buyers and sellers to find relevant information.

Building Authority: High-quality content from an article writing service in Jaipur can position real estate businesses as experts in the field, attracting more clients.

Why Every Industry Needs a Sound SEO Content Strategy

Long-term Benefits: A well-planned SEO content strategy offers long-term benefits by continuously driving organic traffic to a website. It helps in building brand authority and trust among the audience.

Keyword Research and Content Optimization: Effective keyword research is the foundation of a sound SEO strategy. By identifying and using relevant keywords, businesses can create content that ranks higher on search engines and meets the needs of their audience.

Consistent Content Creation: Consistency in content creation supports overall marketing goals. Regularly publishing optimized content keeps the audience engaged and helps in maintaining or improving search engine rankings.

Choosing the Right Content Writing Services

Factors to Consider When selecting an SEO content writing company, it's essential to consider their expertise, portfolio, and client reviews. Look for services that offer industry-specific content writing to ensure the content aligns with your business goals.

Conclusion

SEO content writing is an indispensable tool for businesses across various industries. By developing a robust SEO content strategy, businesses can improve their search engine rankings, drive organic traffic, and achieve their marketing goals. Investing in professional content writing services ensures that the content is high-quality, relevant, and optimized for search engines.

[isubhamdas]

Ecommerce Product Page SEO

Boost your ecommerce product page SEO to drive sales and increase visibility. Learn how to find and map keywords, optimize meta tags, and create high-quality content. Continue reading to discover expert tips and suggestions to improve your product page SEO. Ecommerce Product Pages for SEO: How?Find and Map KeywordsOptimize Meta TagsCreate High-Quality ContentAdd Internal LinksUse High-Quality…

[bishalpaul]

Boost Your Shopify Store's SEO with These Collection Page Tips

Are your Shopify collection pages fully optimized to attract search traffic? Properly optimized collections can help drive more organic visits and sales!

Here are some key strategies to make your collections more SEO-friendly:

Optimize page titles with relevant keywords - This helps search engines understand the topic of the page. Go beyond just the collection name.

Write strong meta descriptions that include keywords - These snippets can convince searchers to click through to your store.

Use descriptive URLs with target keywords - Customize Shopify's default URL structure to be more SEO-friendly.

Add image alt text with keywords - Optimize text and file names for better image SEO.

Link to collections internally - This facilitates indexing and improves site navigation for bots.

Highlight specific products - Draw attention by featuring popular, new or sale products.

Ensure fast page speeds - Quick load times are critical for user experience and mobile SEO.

Leverage SEO apps - Extensions like SEO Manager can enhance optimization.

Test collections on mobile - At least half of shopping searches are now mobile.

Focusing on both users and search engines is key for collection pages SEO. Follow these tips to help your Shopify store rank higher!

Let me know if you need any other Shopify SEO advice!

[puneet07]

Four marketing tips to avoid like the plague! Don't make these online business blunders, unless you enjoy sabotaging your success! 💣🙅‍♂️ TechLogicSoftware

[poolvision]

The Ultimate Guide to Ecommerce Development: Tips, Trends, and Best Practices

[ivirginus]

Stay cyber safe on the go with a small business cyber security solution

New Post has been published on https://ivirgininternational.com/blog/2023/04/14/stay-cyber-safe-on-the-go-with-a-small-business-cyber-security-solution/

Stay cyber safe on the go with a small business cyber security solution

Stay cyber safe on the go with a small business cyber security solution

web.com

GET SECURED ONLINE NOW

This blog post was originally published on May 18, 2020. It was updated on December 21, 2021.

Key Takeaways

Small businesses are the target of two-thirds of all cyber attacks.

You need reliable security to protect your valuable business data.

Web.com’s Cyber Security Solution allows you and your team to utilize mobile devices for work tasks with confidence.

As a small business owner, you have a lot to think about. While you have the best interests of your family and employees at heart at times like this, unfortunately, there are people who can bring harm to your business when you are most vulnerable. Cyber attacks by online hackers attempting to gain access to business data are on the rise and their targets are not limited to large, Fortune 500 companies. 

Nearly two-thirds of all cyber crime victims are unsuspecting small businesses with an average cost of $3 million in losses per attack. The reason? Small businesses typically have less access to security experts, resources and infrastructure than their larger corporate counterparts. With 80 percent of company tasks now conducted on mobile devices, small business owners like you are even more susceptible to online threats. How can you protect valuable company and client data on the mobile devices you and your team use for work every day?

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Protect your small business with proven mobile security

Web.com’s Cyber Security Solution provides your small business with protection and support to safeguard your website from cyber threats. While you may not have the budget for a full-time IT security team, these small business Cyber Security Solution will help you feel confident that your business and customer data is safe and secure. It offers protection against common cyber attacks, such as phishing scams, malicious websites and malware, as well as stolen usernames and passwords, debit or credit card fraud and identity theft.

This affordable and efficient security resource features an easy-to-use mobile app and also grants you access to a team of cyber security experts available 24/7 to assist you.

A small investment for big peace of mind

For just a low price, you and four members of your team will have access to professional security on your mobile devices, plus the support of a team of cyber security experts. It’s a small price to pay for big peace of mind for your business – and it’s as easy as downloading an app on your smartphone. 

24/7 access to security experts Should you have questions or need additional assistance, you’ll have access to our Cyber Security Operations Center. If you experience a cyber threat, this team will take action in defense of your business, recommend specific steps to resolve the problem and help you develop a plan to prevent additional issues in the future. 

Mobile security

When you and your employees use mobile devices for job-related activities, you need to know you are accessing information in a safe, protected environment. To provide a secure user experience, Cyber Security Solution monitors to ensure that you and your team are utilizing the latest operating system and have a passcode set to prevent outsiders from accessing the mobile device.

To promote safe internet browsing, Cyber Security Solution features a Virtual Private Network (VPN) that offers a secure and private connection to prevent hackers from using malicious websites to gain access to your private data. It constantly scans URL addresses associated with the web pages you are viewing and flags any suspicious behavior, in addition to monitoring your emails and text messages.

Wi-fi protection You and your team can use public and private Wi-fi with confidence with this feature that scans networks for threats. You will receive alerts when a network you join is potentially dangerous or under attack to help protect your personal and business data. This means, wherever you go, you’ll know you have safe, secure access to your mobile device information.

Breach reports Small business data “breaches,” in which hackers gain access to business information through apps, increased by nearly 425 percent in 2018. To help prevent this from happening to your business, Cyber Security Solution scans mobile apps for viruses and spyware and protects against threats. Should a breach occur, you will be notified so you can take immediate action.

Theft protection If your mobile device is lost or stolen, Cyber Security Solution tools can help you find it with an email alert that includes a map of its location. In addition, you can remotely lock or clear your mobile device and trigger it to shoot a photo and email it to you to help you determine who may have it.

The Right Option for Small Business Cyber Security

Now more than ever, you have your hands full when it comes to managing your small business. Web.com’s Cyber Security Solution helps to protect your valuable data and gives you one less thing to worry about. It’s the perfect choice to help you and your team work with confidence.

GET SECURED ONLINE NOW

[ecomhardy]

Top10 Tips of SEO and How to search engine optimize your ecommerce websiteTo learn more on SEO and ecommerce business; go to, https://ecomhardy.com/ SEO, or Search Engine Optimization, is the process of improving the ranking of your website on search engines like Google. It is an important aspect of running an ecommerce website, as it helps to increase visibility and drive traffic to your site. Here are some tips for SEO-optimizing your ecommerce website: Start with keyword research: Before you start optimizing your website, it's important to identify the keywords that your potential customers are using to search for products or services like yours. You can use tools like Google's Keyword Planner or Ahrefs to identify relevant keywords and phrases. Optimize your product titles and descriptions: Include your target keywords in your product titles and descriptions, but be sure to keep them natural and relevant. You want to provide value to your customers, not just stuff your website with keywords. Use alt text for images: Search engines can't see images, so it's important to include alt text that describes the image. This can help your images show up in image search results and can also give context to your website for users who may be using a screen reader. Use header tags: Header tags, or H1, H2, H3, etc., help to organize your content and make it easier for search engines to understand the hierarchy of your content. Use header tags to break up your content into sections and sub-sections. Create a sitemap: A sitemap is a list of all the pages on your website that helps search engines to better understand your website's structure and content. You can create a sitemap using a tool like XML Sitemaps or by manually creating a list of all your pages. Use internal linking: Internal linking is the process of linking to other pages on your website. This helps to improve the navigation of your site and also helps search engines to understand the relationships between different pages on your website. Optimize your website's loading speed: A slow loading website can be frustrating for users and can also hurt your search engine ranking. Use tools like Google's PageSpeed Insights to identify areas of your website that may be slowing it down and take steps to improve the loading speed. Utilize social media: Social media platforms like Facebook, Instagram, and Pinterest can be great places to share your products and drive traffic to your website. Use social media to promote your products and include links back to your website. Encourage customer reviews: Customer reviews can be a great way to build trust and credibility with potential customers. Encourage your customers to leave reviews on your website and consider using a review management platform like Trustpilot or Yelp to manage and display your reviews. Stay up to date with SEO best practices: SEO is always evolving, so it's important to stay up to date with the latest best practices. This can include things like using structured data to help search engines understand your content, or implementing mobile-first design to ensure that your website is optimized for mobile users. By following these tips, you can improve the SEO of your ecommerce website and increase visibility and traffic. Remember, SEO is a long-term strategy and it can take time to see results, so be patient and consistent in your efforts. LIKE, SHARE and SUBSCRIBE

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Ultimate SEO Checklist for Your Shopify Store

Boost your Shopify store's visibility with our ultimate SEO checklist. This comprehensive guide covers essential strategies to enhance your site’s search engine ranking, including keyword research, on-page optimization, and link-building techniques. Whether you’re a new store owner or looking to improve your existing shop, our checklist provides actionable steps to drive organic traffic and increase sales. Optimize your online presence and stay ahead in the competitive eCommerce landscape with proven SEO tactics tailored for Shopify!

[didographic]

When developing eCommerce sites for clients, it is essential to consider SEO features in your decision-making process. But it is also important to note that eCommerce SEO is slightly different from all non-retail sites' SEO. And when it comes to optimizing the client's location, managing those differences intelligently is quite critical.

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JULY 2024

If you are new to my Tumblr, I usually do these summaries of SEO and marketing news once a month, picking out the pieces that are most likely to be useful to small and micro-businesses.

You can get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog or get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

There is a relatively new way to file copyright claims against US residents, called The Copyright Claims Board (CCB). I wrote more here [post by me on Patreon]

After a few years of handwringing and false starts, Google is abandoning plans to block third-party cookies in Chrome. Both Safari and Firefox already block them. 

When composing titles and text where other keywords are found, it can be useful to have a short checklist of the types of keywords you need, as this screenshot demonstrates. While that title is too long for most platforms and search engines, it covers really critical points that should get mentioned in the product description and keyword fields/tags as well:

The core keywords that describe the item

What the customer is looking to do - solve a problem? Find a gift? Feel better? 

What makes the product stand out in its field - why buy this instead of something else? Differentiating your items is something that should come before you get to the listing stage, so the keywords should already be in your head. 

Relevant keywords that will be used in long tail searches are always great add-ons.

What if anything about your item is trendy now? E.g., sustainability? Particular colours, styles or materials/ingredients are always important.  

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google’s June spam update has finished rolling out. And here is the full list of Google news from June. 

Expect a new Google core update “in the coming weeks” (as if we needed more Google excitement).

Google’s AI overviews continue to dwindle at the top of search results, now only appearing in 7% of searches.

Despite Google trying to target AI spam, many poorly-copied articles still outrank the originals in Google search results. 

Internal links are important for Google SEO. While this article covers blogging in particular, most of the tips apply to any standalone website. Google also recently did a video [YouTube] on the same topic. 

Google had a really excellent second quarter, mostly due to the cloud and AI. 

Not Google

OpenAI is testing SearchGPT with a small number of subscribers. Alphabet shares dropped 3% after the announcement. 

SOCIAL MEDIA - All Aspects, By Site

General

New social media alert: noplace is a new app billed as MySpace for Gen Z that also has some similarities with Twitter (e.g., text-based chats, with no photos or videos at this time). iOS only at the moment; no Android app or web page. 

Thinking of trying out Bluesky? Here are some tips to get the most out of it. 

Facebook (includes relevant general news from Meta)

Meta’s attempt at circumventing EU privacy regulations through paid subscriptions is illegal under the Digital Markets Act, according to the European Commission. “if the company cannot reach an agreement with regulators before March 2025, the Commission has the power to levy fines of up to 10 percent of the company’s global turnover.”

If you post Reels from a business page, you may be able to let Meta use AI to do A/B testing on the captions and other portions shown. I personally would not do this unless I could see what options they were choosing, since AI is often not as good as it thinks it is. 

Apple’s 30% fee on in-app ad purchases for Facebook and Instagram has kicked in worldwide as of July 1. 

Facebook is testing ads in the Notifications list on the app. 

Meta is encouraging advertisers to connect their Google Analytics accounts to Meta Ads, claiming “integration could improve campaign performance, citing a 22% conversion increase.”

Instagram

The head of Instagram is still emphasizing that the number of DM shares per post is a huge ranking factor. 

LinkedIn

Another article on the basics of setting up LinkedIn and getting found through it. 

You can now advertise your LinkedIn newsletters on the platform. 

Pinterest

Pinterest is slowly testing an AI program that edits the background of product photography without changing the product. 

Is Pinterest dying? An investment research firm thinks so. 

Reddit

If you want to see results from Reddit in your search engine results, Google is the only place that can happen now. 

More than ever, Reddit is being touted as a way to be found (especially in Google search), but you do have to understand how the site works to be successful at it. 

Snapchat

Snapchat+ now has 9 million paying users, and they are getting quite a few new personalization updates, and Snaps that last 50 seconds or less. 

Threads

Threads has hit 175 million active users each month, up from 130 million in February. 

TikTok

TikTok has made it easier to reuse your videos outside of the site without a watermark. 

TikTok users can now select a custom thumbnail image for videos, either a frame from the clip itself, or a still image from elsewhere.  

Twitter

You can opt out of Twitter using your posts as data for its AI, Grok. 

YouTube

YouTube has new tools for Shorts, including one that makes your longer videos into Shorts. 

Community Spaces are the latest YouTube test to try to get more fan involvement, while moving users away from video comments.

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Start your content marketing plans for August now, including back-to-school themes and Alfred Hitchcock’s birthday on August 13. 

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads now have several new updates, including blocking misspellings. 

Google’s new Merchant Center Next will soon be available for all users, if they haven’t already been invited. Supplemental feeds are now (or soon will be) allowed there. 

STATS, DATA, TRACKING 

Google Search Console users can now add their shipping and return info to Google search through the Console itself. This is useful for sites that do not pay for Google Ads or use Google’s free shopping ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

The second part of this Whiteboard Friday [video with transcript] discusses how consumer behaviour is changing during tight economic times. “People are still spending. They just want the most for their money. Also, the consideration phase is much more complex and longer.” The remainder of the piece discusses how to approach your target market during these times. 

Prime Day was supposedly the best ever for Amazon, but they didn’t release any numbers. Adobe Analytics tracked US ecommerce sales on those days and provides some insight. “Buy-now, pay-later accounted for 7.6% of all orders, a 16.4% year-over-year increase.”

MISCELLANEOUS

You know how I always tell small business owners to have multiple revenue streams? Tech needs to have multiple providers and backups as well, as the recent CrowdStrike and Microsoft issues demonstrate. 

If you used Google’s old URL shortener anywhere, those links will no longer redirect as of August 25 2024. 

[onlineecommercestore]

Top 8 Strategies to take your eCommerce Product Images to the Next Level

In the eCommerce sector, where visuals play a crucial role in influencing consumer behavior, the importance of high-quality product images cannot be overstated. However, simply having clear photographs may not be enough to stand out in a crowded online marketplace. To truly captivate your audience and boost sales, consider enhancing your eCommerce product images with rich content.

Rich content goes beyond the basic visuals and incorporates additional elements such as descriptive text, interactive features, and multimedia elements. An Etilize data partner can make your eCommerce product images more appealing to your buyers.

Here are some strategies to take your product images to the next level:

1) Detailed Descriptions

Accompany your product images with detailed and compelling descriptions. Instead of just listing specifications, tell a story about the product. Explain its features, benefits, and how it can solve a problem for the customer. Use language that resonates with your target audience and highlights the unique selling points of the product. Etilize content can provide in-depth descriptions and attract your customers.

2) Interactive Hotspots

Implement interactive hotspots on your product images. These are clickable areas that provide additional information when users hover over or click on them. For example, if you sell clothing, you can add hotspots to showcase fabric details, sizing information, or styling tips. This interactive approach engages customers and provides a more immersive shopping experience.

3) 360-Degree Views

Consider incorporating 360-degree views of your products. Etilize product content can help you to provide product views from all angles. This allows customers to see the item from various angles, providing a more comprehensive understanding of its appearance and features. Many ecommerce platforms support 360-degree image functionality, enabling customers to virtually inspect the product as if they were holding it in their hands.

4) Product Videos

Create short product videos to showcase your items in action. Videos can highlight product features, demonstrate usage, and create a more dynamic presentation. Embedding videos alongside product images adds a multimedia dimension to your product pages, increasing engagement and building a stronger connection with potential buyers.

6) User-Generated Content

Encourage your customers to share their own images and experiences with your products. Feature user-generated content on your product pages to build trust and authenticity. This not only provides social proof but also allows potential buyers to see how real people are using and enjoying your products.

7) SEO-Optimized Alt Text

Don't overlook the importance of SEO for your product images. Use descriptive and keyword-rich alt text for your images to improve their visibility in search engine results. This not only enhances the discoverability of your products but also contributes to the overall search engine optimization of your ecommerce website.

8) Consistent Branding

Maintain a consistent brand identity across all your product images. This includes using a uniform style, color palette, and fonts. Consistency helps build brand recognition and trust among your audience.

Enhancing your eCommerce product images with rich content goes beyond the visual appeal. It involves creating a holistic and engaging shopping experience for your customers. By incorporating detailed descriptions, interactive elements, multimedia, and SEO optimization, you can elevate your product pages and make a lasting impression on potential buyers. Stay ahead in the competitive eCommerce landscape by investing in rich content that not only showcases your products but also tells a compelling story.