#SAVE TUMBLR

[greater-than-the-sword]

Crab Day!!!

Where:

Here on Tumblr!!

What:

Buy crabs!

Why:

As we now know, Tumblr is $30 million dollars in debt. Oops. Tumblr has announced some major (and unpopular) changes to the site in their attempt to get back above water. The alternative is that Tumblr ceases to exist. But maybe we can change that...

How:

There are 327 million unique tumblr visits per month, and almost 500 million active accounts. If 10 million unique users (or less, if we bought more than one) bought or gifted Crabs from the Tumblr store, we could knock out Tumblr's debt easily. Buy crabs!

When:

July 29, 2023 is Crab Day, running through August 5 (for anyone who can't log on that day) as Crab Week!

Who:

Everyone!! If you truly can't afford to participate with a $3 crab, (or other item from the shop) post crab memes!

Time for Tumblr users to rise again and surprise everyone...

[tealfoxarts]

Woe, crab be upon ye 🦀

This wasn’t supposed to be a whole comic, but it got away from me, lol

Tumblr has been my favorite social media site since I joined in 2015. Where else can I enjoy a reverse chronological timeline, create a carefully curated dash experience, and participate in legendary running jokes? It’s not perfect but there’s nowhere else like it.

So! Send crabs to your friends, get merch, make memes, support the site!

Crabe Diem

[greenisms]

Its time

[what-do-bunyips-look-like]

This crab day thing has gotten so frustrating so fast. The person who suggested it is an anti-abortion anti-feminist right wing christian transphobe. Many of the people spreading additional posts and info are ALSO anti-abortion right wing christian transphobes. Seriously. Start clicking their blogs when you see these posts. Search "abortion" and "feminism" and "trans" and "gender" and "groomer." This is really easy to confirm. But people don't give a shit because "crabs fun." okay.

And its not like people aren't aware of it at this point. Search "crab day" on tumblr and a good chunk of the results are asks saying "hey btw crab day was started by a transphobe/right wing christian." and most of those people have responded with something along the lines of "Um okay but like its a good idea though??? You guys can't even collaborate with conservatives for like a second to achieve a political goal? UGH this is why nothing ever gets done 🙄." or "Um okay but like that post had nothing to do with their political beliefs. so like its fine lol. Crab fun." Or "oh no omg im so sorry thats so gross i deleted the post but im still gonna keep reblogging all the other posts by the conservative transphobic anti abortion right wing christians whos blogs i wont check because we need to save tumblr!!!!"

Let me make this really fucking clear for those who don't get it: it doesn't matter if the post is not about their political beliefs. You and all your mutuals are reblogging them. You are making it easier for them to network and find each other. You are bringing them new followers, a bigger audience, a bigger platform and a bigger pool of people who will spread their oh so relatable non-political posts. Which will bring in more followers. And some of those new followers are going to be young dumbasses who are going to see all their posts about "groomers" and "mutilation" and the evils of porn and the horrors of abortion and how feminism actually harms women and do i need to tell you how that story ends?

You are showing that "crab fun" is way more important to you than the safety of trans tumblr users. You are giving them a bigger platform and a wider net with which to potentially harm trans people. By saying that you're not going to let their political beliefs ruin your fun, you're making it very clear that trans people are less important than your fun. And you're making it VERY fucking clear that you'd RATHER tumblr become a safe and welcoming place for anti-feminist anti-abortion right wing transphobes than give up fun crab.

You are showing that your need to throw money at a corporation is more important to you than trans tumblr users. I get where you are coming from. I do. You want tumblr to keep existing. I want tumblr to keep existing. I also want the other trans people who use this fucking platform to keep existing because frankly, they are the only reason i'm here. and if they aren't safe here and if you will throw us away just to keep tumblr shambling along a little longer then I have no fucking interest in tumblr.

"Okay but we need to save tumblr uwu!!!!" Look I'm just some dumbass and I don't know shit (and to be PERFECTLY honest, so are you), but I think this is a little more complicated than "if we raise enough money we can save the school/family farm/community centre/(insert cozy heartwarming thing that needs to be saved)!" As other smarter people have said, tumblr is operating at a yearly $30 million deficit. Thats $30 million just to break even. For one year. not become profitable. Its not a bail them out once and its all good forever situation. Tumblr is not a small message board run by volunteers who actually use donations to stay afloat. They are not a non-profit. They are not running a pledge drive. Throwing money at a corporation does not a nonprofit make. It makes you a consumer.

Your response to "tumblr making bad changes" is "give them money for making the bad changes to show that we don't like bad changes!! A reverse boycott'll show 'em!!" You sure about that??? (And some of you are calling this """""unionizing?"""" Put that word back on the shelf.) You don't know what you're doing and you're not listening to the smarter people who have tried to explain it to you. And once again, you're showing that this half baked scheme is more important to you than trans tumblr users. because crab fun.

And @everyone whos clambering over each other to "collaborate with conservatives for a good cause," we already fucking know that you love to do this shit. You are the same people who will say "yeah but theres bad people on both sides!!!" and who wont give up your Harry Potter or your Chick-Fil-A. You will throw us under the bus the SECOND it gets you something you want. Even something as stupid and small as pickle brine or a shitty videogame or fucking "crab day." And guess what. The second all your "shared goals" are accomplished and the conservatives get what they want FROM YOU??? You're going straight under that bus too.

And also, isn't it maybe a little hmmmm. SUSPICIOUS that CONSERVATIVE CHRISTIANS want to throw money at the site that we've been bitching and screaming at for how unfairly it censors any display of queer sexuality????? They don't have the same problems with tumblr that you do. You think that collaborating with THEM is gonna stop that? Gonna get the porn ban reversed? Gonna turn tumblr into a co-op? Gonna "unionize this bitch?" Hello????

If you must. MUST participate in this because crab oh so fun and tumblr is oh so in need of saving then for the LOVE of FUCK make your OWN POST and STOP PLATFORMING THESE PEOPLE. i don't want to hear "Oh but its a good idea it doesn't matter if a bad person came up with it separate art from the artist lol" if you're not MAKING AN ACTUAL EFFORT TO EXCLUDE THEM FROM THIS. BLOCK THEM. CHECK THEIR BLOGS. BLACKLIST THEIR URLS. ITS EASY.

and then maybe go give your $3 to an actual non-profit. or to an actual leftist independent organization. Or wikipedia. Or inaturalist. Or to one of the many hyperspecific message boards out there who are struggling along on donations from like 5 people. Or maybe, maybe, give your fucking $3 to an abortion fund or to a trans person's go fund me so they can buy food. Or to a womens shelter or a fucking homeless person or to any of the other people who anti-abotion anti-feminist right wing christian transphobes want to stop existing.

My partner is afraid to leave the house alone because people with these exact same political beliefs are in power. People are getting their HRT ripped away from them because people with these exact same political beliefs are in power. People are being forced to give birth because people with these exact same political beliefs are in power. Every day I'm ready to get the news that the state my partner is in is no longer safe and we have to figure out an escape plan. These people do REAL HARM in the REAL WORLD and their beliefs are, tbh, way more fucking insidious and mainstream and tolerated than those of TERFs.

But fun crabs are more important. okay.

[omg-snakes]

Thoughts on Crab Day

I support this idea and I'll be participating on July 29th.

I see a lot of folks saying things to the effect of, "don't reward Tumblr for making things worse/not listening to their userbase/not adding features I need-want-like." I also see a lot of posts saying that the organizers of Crab Day are TERFs, neo-Nazis, and/or ultraconservatives.

While I agree that TERFs and Nazis (neo and paleo) need to be yote into the sun, whoever started this idea was not wrong about the site needing money to continue operating. Tumblr is a business. That's how businesses work.

Now, they can get money from advertisers and monetization partners, or they can get it from users. If they get it from advertisers/investors, those parties have the opportunity to weigh in on features they think will generate more revenue... like Tumblr Live... which is objectively trash. Tumblr Live is powered by LiveBox, an add-on service provider that enables sites to host live streaming content to generate revenue. Tumblr is also trying to attract users from the X-Twitter exodus by making the interface more familiar to these users. Was this a bad idea? Yes. It's a desperate attempt to attract more users so as to increase ad views and generate more revenue. But, remember, Tumblr is a business. That's how businesses work.

For YOU (and me!), Tumblr is a community. It's a platform for our art. It's a meeting place for friends and like-minded individuals. It's a safe space for self-expression. It's the last mostly-unmonetized bastion of social media in a landscape dominated by influencers, hustlers, and data-miners. For TUMBLR STAFF, Tumblr is a service that they are trying to sell so that they can obtain money that they can then exchange for food, housing, repayment of student loans, etc. If they can't afford those things by selling you their services, then they will literally go do something else. Yes, Tumblr is indeed a business and not just a passion project. That's how businesses work.

So by buying things directly from Tumblr, like a $3 crab-summoning gift, and especially as part of a coordinated effort like Crab Day and/or Crab Week, you are telling Tumblr Staff that YOU are a CUSTOMER, not just a monetizable data point. We are, in a very distant sense, establishing ourselves as a body of influence. If Tumblr sees that we can and will do this en masse, they are more likely to treat us as contributors and potentially shareholders who need to be kept happy. We each have a vested interest in the continuation of this site, and we have a rare opportunity to show the specific value of that interest.

Also, for those who want more accessibility tools, this is a great way to get those implemented. Accessibility for web applications is a big, big business and toolkits and training for accessibility standards tend to cost quite a lot. Training for a single accessibility plug-in toolkit can cost around $2000 per user*. That's about 667 crabs. By participating in Crab Day, even just a little bit or even just spreading the word about it or even just allowing others to participate as they please without pitching a ragequit tanty about it, you can tell Tumblr staff that you're here as a customer, your voice needs to be heard, and your needs are important.

If this doesn't work, and Tumblr doesn't take their userbase seriously after we make a concerted effort to support them, then please by all means go back to whatever version of complaining makes you feel most satisfied. But just for now, let's try something new!

*based on actual costs of a web accessibility training program offered by the agency for which I work

[discourse-floofy-cat]

Americans, the Internet is under threat

Call your representatives and stop the “Kids Online Safety” (read: queerphobic, sex negative boomer anti bullshit) Act

[ridleyytheriddler]

completely forgot it was crab day

[allthingswhumpyandangsty]

I'm sorry, what do you mean tumblr shutting down??

hi, I think this post will explain everything.

I was panicking a bit when I posted about it hours ago so I may have been overreacting a bit, so I’m sorry if I caused anybody any concern. basically tumblr hasn’t been doing well financially and is now running on a skeleton crew. but the good news is I think staff aren’t giving up and are coming up with solutions to keep tumblr running (hopefully) indefinitely.

[thevoidisscreamingbackatyou]

don't question it please

i hath made a Mistake™️. please forgiveth me i meant to schedule. guess yall have to suffer for a few extra days sorry fksbdks <3

[goodgrammaritan]

I love Tumblr. I'd mentioned to IRL people that I wish they'd do a Patreon thing, completely forgetting that they have that.

You can be a supporter for just 3 bucks a month, or 30/year.

I practiced what I praught preached.

If just 10-20% of tumblrinas follow suit, we could keep the site going.

I love this place. Please help if you can. (I promise to post more of my backlog of book quotes if you do.)

[jelliclebellsthatjelliclesring]

Stop KOSA

Absolute last chance for the Internet is TODAY

[itsalyxh0n3i]

i hate that everytime i go into my followed tags i have to see the naked woman, GUYS I JUST WANNA SEE HYPERFIXATIONS

[spiderjay]

Happy crab day. 🦀🦀🦀

[roseate-felidae]

Its crab day/week! 🦀🦀🦀🦀🦀

We must save Tumblr!

Sending crabs to my most bestest people:

@robotslenderman First met you over your Wendyfic, but soon became my first mutual, I love to see you happy. I always think of you when I see a ferret or squishmallow.

@mekanikaltrifle who else can be the coolest Fifer I know and make my day with your content but you? I have cursed you with being know for Glassman. Sorry but not sorry. Also Juniper rocks!

@themarginalthinker I talk your ear off on your fic and random rubbish, but you still didn't give up our friendship. love to hear about your hobbies and you gave the world The Charlie Faust. We do not deserve her (or you).

@lepurcinus you get it! rabbits and lagomorpha are the best things to ever happen to the world. Watership Down is an amazing story and not just "the scary rabbit film". Also your xenofiction ideas are super duper cool.

I love you all and I wish I could reach through the screen and give you hugs. life is hard and you make it bearable. You also put up with me (and my bunny rambles). No small feat!

I want to help Tumblr, I don't have a lot of money, so I chose the best people I know to gift too.

Woo crab day!!!!!! 🦀🦀🦀🦀🦀🦀🦀🦀

[oh-my-damn]

@staff should add badges and cat paws for reblogging and then sit back and watch this entire site transform overnight