#ProductDiscovery

[anushaansari]

Why Image Search is a Must-Have for Your Ecommerce Store

Shopping online should be as easy as possible and at the same time, enjoyable. Here's one feature that makes all this possible: Image Search.  

Here are some compelling reasons why your e-commerce store needs it:

Makes Shopping Easier: Rather than typing long product names or guesses at the right words, customers can only upload a picture of the product that they are looking for. The system immediately finds similar products for the customer, thus saving them a substantial amount of time and effort.

Exactly What Customers Want: A misspelling can be most annoying, so with image search, the system looks at something much easier; visual resemblance. Thus enabling customers to exactly find the stuff they desire or at least those that are quite similar.

Faster Product Discovery: The customer might have seen these products on social media and real life. Using image search, they can upload the image and find that product in the store, making shopping much faster, interesting, and exciting for them.

Suitability for Mobile Buyers: With more and more consumers shopping on their phones and dislike typing, image search will allow them to upload a photo with just a few taps. As such, a mobile shopping experience becomes as easy and comfortable as possible.

Being Ahead of Competition: Many of your top competitors in the big e-commerce world have already introduced image search. With the availability of this feature, you inform your customers that your store is a brand modernized, user-friendly, and truly able to fulfill their needs.

If you are a Shopify merchant, MageNative is one way you can add an image search functionality to your store; it will not only make shopping simpler for your customers but also increase client engagement and sales.

Want to learn more?

Check out MageNative Mobile App Builder.

[diginyze]

Harnessing Fuzzy Search to Enhance Online Sales with Diginyze

Lost sales due to misspelled search terms? Not anymore!

Discover the magic of fuzzy search and how it can revolutionize your online store with Diginyze's AI-powered search: https://www.diginyze.com/blog/harnessing-fuzzy-search-to-enhance-online-sales-with-diginyze/

[techvirtual]

Unlock Funding for Your App: Mastering the Art of Product Discovery

Dreaming of turning your app idea into reality? Our latest blog post is a must-read on leveraging product discovery to secure funding for your app. Check it out here: How to Leverage Product Discovery to Get Funding for Your App

Key Insights:

Understanding Product Discovery: Navigate the crucial process of uncovering what makes your app unique and market-worthy.

Crafting a Compelling Narrative: Learn how to articulate your app's value proposition in a way that resonates with potential investors.

Market Research Mastery: Dive into effective market research strategies to validate your app's potential and identify opportunities.

Building a Prototype: Showcase your app's potential with a solid prototype, making your vision tangible for investors.

Pitching with Confidence: Hone your pitching skills and confidently present your app's value to secure the funding it deserves.

Ready to make your app stand out in the crowded tech landscape? Dive into the details and pave the way for app success!

[online-great-retail]

Faire wholesale reviews-2023

🌐 Exploring Faire Wholesale Reviews 2023 🌟

Elevate your retail game with Faire, the global wholesale giant boasting 70,000+ brands! 🛍️ Diverse product lines from jewelry to home décor await, simplifying bulk transactions for both retailers and brands worldwide. 🌎

👍 Why the buzz around Faire?

🤝 Seamless connections between retailers and brands.

🚀 User-friendly, eliminating the need for extra ad spend.

🌟 Standout Products:

✨ Curated selection for different online stores.

🛒 Endless categories, highlighting exceptional finds.

Excited to share these Faire wholesale gems! What's your favorite Faire discovery? 💬✨

[bigohtech]

Product Discovery and Design Sprint- BigOhTech

Here are the following steps for Product Discovery and Design Sprint - BigOhTech

[rankamz]

Viral Launches - How to Make Your Viral Start a Success

[chasejlondon]

#unboxing @triyit DISCOVERIES BOX

https://youtu.be/LWqTm5T2tqI?si=nCJQKjyqBvKYoFo7

@alpen_uk #AlpenDelight @AngosturaUK #AngosturaBitters @Corona #CoronaCero @swizzels_sweets #SwizzelsSquashies @pedigree_uk_official #PedigreeUK #triyit #productdiscovery #ContentCreator #content #newvideoAlert #unboxingvideo

[hdinsider]

Аmazing Steelcase office chair in Tangerine on Amazon! 😍 It's the perfect addition to my home office setup – comfortable and stylish! 🪑✨ #Renovate #Viral #HomeOffice #OfficeChair #ProductDiscovery #AmazonFinds #ComfortableSeating #StylishDesign _ watch it by link -> https://www.pinterest.com/pin/1130051731482818414/

[scrumhelp1]

Most Commonly Asked Scrum Master Interview Questions

Prepare for your Scrum Master interview with our list of the most commonly asked questions! Learn about the differences between Scrum and Agile, the roles in Scrum, and the importance of user stories. We also have specific questions for experienced candidates, so you can feel confident and ready to impress in your interview. Check out our blog for detailed answers and a deep understanding of Scrum, Agile, and SAFe.

#scrummaster #agile #scrumframework #productowner #userstories #sprint #retrospective #velocity #burndownchart #productbacklog #sprintbacklog #definitionofdone #selforganizingteam #empiricism #riskmanagement #kanbanboard #refactoring #planningpoker #mmf #mvp #scrumofscrum #scopecreep #productdiscovery #facilitation #interviewquestions #careerdevelopment

[kayskandi]

Make sure you subscribe now and catch Product Discovery Thursday!! Every week I'm bringing you a new topic if discussion that's relatable to your everyday. This week we'll be discussing Helping Hand & Ready to Rumble!! YouTube: Kay's Kandi If there's a topic you'd like to hear about, drop it in the comments. #Kayskandi #BedroomKandi #2020Vision #Kandi #Parties #HomeParties #Thursday #HelpingHand #ReadyToRumble #ProductDiscovery https://www.instagram.com/p/CBRo2jhD1gD/?igshid=fx2waw04xtm6

[adesignstartup]

⚡Fala Galera, ontem concluímos a turma 12 do método ADesign Startup e fica uma gratidão muito forte a toda turma, completamos 1 ano transformando pessoas, empresas e startups, ajudando a criar produtos e serviços inovadores com um passo a passo científico, leve, ágil, orientado a dados, gamificado e totalmente incremental. 🚀🪐Amplio esta GRATIDÃO a toda Comunidade e como de costume, revertemos parte das matrículas sob a forma de doação, escolhemos a GoodTruck Brasil ** desta vez. Queremos INSPIRAR vocês como sempre a fazer o mesmo (caso você possa), da sua forma, com o seu próximo, na sua vizinhança, em grupos de Vicentinos nas Comunidades/Igrejas, Turma da Sopa de sua Cidade, ajudando um amigo a crescer seja através de estudos, certificações, empreendedorismo, startups ou mesmo indicando a um emprego. Sobre a **GoodTruck: é uma instituição que tem o objetivo de levar comida para onde FALTA. Através de diversos projetos em parceria com restaurantes, supermercados e até mesmo a indústria, e promovendo ações de voluntariado, a instituição resgata alimentos que seriam desperdiçados e fazem a destinação de refeições para populações de rua e de comunidades periféricas vulneráveis, os encontre em https://goodtruck.org.br Gratidão! Fabio Correa da Cruz @scaledinnovation www.ScaledInnovation.in #adesignstartup #ads #scaledinnovation #inovação #startup #startupweekend #productdiscovery #businessagility #businessinnovation #empreendedorismo #innovation (em Niterói, Rio de Janeiro, Brazil) https://www.instagram.com/p/CWwGvczvsLk/?utm_medium=tumblr

[metricoid-technology-solutions]

What is Product Discovery?

The most difficult yet crucial phase of your software development life cycle is product discovery. It all comes down to making sure you're attempting to address the correct problem for the appropriate audience at the right moment.

The keys to effectively complete product discovery, which will lay the foundation for producing the correct product, are to remain user-centric, laser-focused, enthusiastic, and flexible.

Why Product Discovery?

The process of determining what needs to be built is known as product discovery. It verifies your point of view and provides answers to critical concerns such as:

Is this a problem worth solving?

Will people pay for our solution if it works?

To know your Users/Audience.

The discovery process is divided into two parts: research and confirmation.

Research: All activities related to a product's research stage, communication with stakeholders, and exploration of current problems, solutions, and customer pains are referred to as exploration. This phase comprises activities like research, ideation, and evaluation.

Confirmation:  Is a set of activities aimed at ensuring that each assumption established during the research process is correct. Before anything is designed, it should be put to the test to see if the concepts can provide value to the end-user. Prototyping and testing with data and user input are used to accomplish this. Prototyping, testing, and learning are the activities.

Product Discovery teams focus on strategies, including:

Interviewing customers to give feedback and running focus groups

Observing users as they engage with clickable prototypes or models to gain a better understanding of their needs and behavior.

Using user research to create user journey maps.

Prototyping and analyzing the product's viability (a/b testing is a well-known example).

They focus on the issue space throughout the product discovery phase, with the goal of:

Test their assumptions about the product concept and see how it will assist users in solving their problems.

By interviewing people or conducting surveys, you can learn about and document the current challenges they are facing.

Creating various user personas and showcasing how each user will engage with the product.

Spending sufficient time examining and comprehending user problems in order to build effective solutions.

Identifying the product's main characteristics that will most effectively assist customers in resolving their problems.

In the development process, all types of risks are investigated: value risk, usability risk, and feasibility risk.

Here are some examples of why a discovery is required:

New Possibilities: If you want to extend your business by releasing your product or service in a different country or for other demographics, you'll probably need to do some research. It could entail investigating the target audience, competition, product breadth, and opportunity size.

Future Product Development: If you have an idea for a new product, wait until you know who your target market is, what their needs and preferences are before starting development. Customers' issue spaces are the focus of product discovery approaches, which allows you to design exactly what is required.

Improving Products: Before adding a new feature to your product, you must first identify and evaluate the problem it will solve for your users, and also the influence it will have on the entire product experience.

Mergers and acquisitions: When companies merge, their systems, processes, and tools must be consolidated as well. A discovery could focus on common issues and uncover answers that meet the needs and efficiently support operations.

Product Discovery Questions: 

What exactly is the issue?

users who are affected?

How many people are affected by this?

What are the demographics of the users you're after?

How are they now dealing with the issue?

What is it about the present solution that users dislike?

Who else has come up with a solution to the same issue?

Why will users use your product if there are so many?

Why is it so difficult if there are none?

Is it even conceivable?

What added value would the product bring to your company?

Is the product in line with your company's objectives?

Is there a plan in place to develop this product?

How can we make money off of it?

Are there any difficulties in creating it?

The product discovery process is divided into four stages:

Learn and comprehend

Define and choose

Create a list of ideas and priorities them.

Make a prototype and put it to the test.

[tactilefoods]

❤️We are all in this together . . . #packaging #packagingideas #cpg #advertisingandmarketing #creativedirector #creativephotography #artdirector #marketingagency #branddesign #editorial #cpgindustry #productbranding #productdiscovery #targetmarketing #targetedadvertising #brandingidentity #branddesigner Mars The Hershey CompanyNestlé Ferrero General Mills Kellogg Company #weareallinthistogether #togetherness #design #marketing #retail #inthistogether The Hershey Company Nestlé #chocolate #mandm (at Nashville, Tennessee) https://www.instagram.com/p/CEZ068-BHPY/?igshid=3sr3xzwwp5gi

[seotrafficspider-things]

The Nerdy Spider has created and designed 👉 Http://www.ultracleangoa.com The website is also Digitally Marketed by SEO Traffic Spider - The Nerdy Spiders. They are selling an eco-friendly product that is reasonably priced, a quantity of 5 litres for an MRP of Rs.1450. Now this product does not contain Sodium Hypochlorite [which is corrosive and toxic in nature], and is also Alcohol Free. Best part, is it can be used on Fruits and Vegetables too. Note: Please do read the instructions for its application. Product Manufactured By: Quinta Essentia Organic LLP Stay Safe, Stay Health The Nerdy Spider #productdiscovery #newproductlaunch #surfacedisinfectant #covidspray #business #smallbusiness #distrubtors #disinfectant #seotips #seostrategy #digitaladvertising (at SEO Traffic Spider) https://www.instagram.com/p/CDLxh8LBhQP/?igshid=167z2hqsedxcq

[diondrejames]

This is the elixir for the morning! #Starbucksdoubleshot #starbucksdoubleshot #hyped #awake #amworking #javajolt #trnd #trndespa #trndiano #trending #trendiano #starbuckscafe #starbucks #doubleshot #cafe #cafeparallevar #caf #Triyit #ProductDiscovery #boxopening #producttester #free #tester #newfavourite #freesamples #girl #likeforlike #followforfollow #cute #instagood https://www.instagram.com/p/B233LyTJYAk/?igshid=uuz1yjmkgj5t

[recosense-blog]

Learn How to Optimize Product Discovery for eCommerce using AI

Product management in e-commerce has its roots deep down in discovery. Enabling products discovery generally differs across websites, but the essence is to help the customer find what they are looking for, sooner and automating the user insights without explicit questions. Luckily, optimizing product discovery also increases the chances of conversion. Therefore, it is important that your e-commerce portal be intuitive and intelligent enough to facilitate efficient product discovery for each customer.

A study by ClickTale revealed that shoppers spent more time attempting to find their product on e-commerce websites that were not optimized for product discovery, but left because they were unable to find it. On the contrary, e-commerce websites with strong user insight make the customer stick around to make a purchase despite spending less time on the site. The study said small retailers tracked a longer time on site (around 200 seconds) than large retailers (around 70 seconds). But, the bounce rate for small retailers was higher at 34 percent in comparison to that for large retailers (9.4%). Quicker and efficient product discovery also becomes a positive customer experience, leading to retention.

Here’s why this study matters:

These numbers prove that large retailers are beating small retailer in the game of optimizing product discovery, and thus reaping benefits in terms of revenue and conversions. Due to substandard customer experience, customers are abandoning their purchases midway from small retailers.

Convinced? Let’s get to optimizing product discovery for your e-commerce audience!

Optimize the Home Page

This is what customers first see when they land on your website. Make sure you are leveraging the home page to ease product discovery, using one or more of these elements:

Promotions – These are your current discounts and ongoing, time-sensitive offers. Use intelligence-infused solutions that help you personalize offers for customers at various buying stages such as first-time users, first-time buyers, repeat buyers, and so on.

Personalized elements – These might include the ‘Recently viewed’ or ‘You might like’ sections. Where the user is logged in, or where their browsing history is saved via cookies, pull products based on the customer’s past purchases or cart additions. You can even leverage customer data such as their gender or location to personalize recommendations on those factors.

Popular products – These are the products you can show to people who are in their initial journey with your website. A display of the fast-selling products can help customers choose between two brands.

New arrivals – If fashion is one of your e-commerce offerings, it makes a lot of sense to show what’s new. Most customers would love to buy something that’s fresh and so these product displays are compelling.

Educational content – Your homepage can be the right place to ease the customer deeper into their buying journey with you. To do so, you can offer informative content such as product reviews and ratings so that customers who are not yet ready to make a purchase can still find something of use.

Streamline the Navigation

Product navigation is a critical component of the shopping experience for buyers who know what kind of product they want but have not yet made a decision. Otherwise, they might have used the search feature. If you are looking for a new couch and are not hung up on a type, color, brand, or size, you will want to explore. And that is exactly the reason why product navigation needs to be quick and seamless. Flyout navigation menus work great here. They offer a way to start with a broad idea and then subsequently narrow down your desired product as you go.

Strategize the Filterable Product Attributes

Now, you need to focus buyers on getting what they want. If you don’t help them make a purchase soon, they might abandon and go back.

There are two ways to do this:

Make use of rich product attributes that cover every aspect your customer would want to customize and filter. And, make sure you allow the customer to filter as well as sort by these attributes. A few of the factors can be height, weight, color, availability, reviews, brand, cost, and so on.

Optimize the filtering and sorting experience for your customer. Avoid reloading the page for every added filter. This only decelerates decision making and increases buyer frustration. Use checkboxes to allow the customer to add multiple filters at once and see consolidated results.  

Faster, Accurate, Personalized Search Results

For powerful discovery, enable auto-correct, search by attributes, brands, and auto-suggestion capabilities in the search bar. Building a strong user persona for aiding personalization also helps make the search inputs more effective. Aim to feature relevant products immediately from a product search. For instance, if the buyer searches for ‘black shoes’, the search should direct them to the ‘shoes’ subcategory with ‘black’ pre-selected as the color attribute. Leverage Error 404 pages to display hot and popular items in the same category the user was looking in. An error can turn the user off, but you can leverage it as an opportunity to drive sales.

Secondary Product Discovery

For customers who recently bought a mobile phone, for instance, you can make secondary product recommendations such as screen-protection glasses or mobile holders. Upsell using personalized secondary product recommendations. If a pair of pants were frequently bought with a shirt the buyer selected, make the recommendation under the ‘Complete the Look’ feature. These specific steps can highly optimize product discovery for your audience and help them swish through the shopping experience, coming back to you for more!

Using an intelligent personalization, recommendation, and visualization platform can help you leverage AI and analytics to their full potential. Experience increased conversions, lifetime value, order value, revenue, and repeat purchases with a data intelligent SaaS platform for e-commerce product discovery, such as RetailSense.