#Product Engineering Service in US

[alignminds]

https://alignminds.com/

All over the world people are using the apps, software applications and digital infrastructure we helped to deliver.

We've been helping to deliver digital transformation across media, hospitality, retail and government sectors, making a difference to people's lives and ensuring a return on investment for our clients. 

[mcmansionhell]

we've found it folks: mcmansion heaven

Hello everyone. It is my pleasure to bring you the greatest house I have ever seen. The house of a true visionary. A real ad-hocist. A genuine pioneer of fenestration. This house is in Alabama. It was built in 1980 and costs around $5 million. It is worth every penny. Perhaps more.

Now, I know what you're thinking: "Come on, Kate, that's a little kooky, but certainly it's not McMansion Heaven. This is very much a house in the earthly realm. Purgatory. McMansion Purgatory." Well, let me now play Beatrice to your Dante, young Pilgrim. Welcome. Welcome, welcome, welcome.

It is rare to find a house that has everything. A house that wills itself into Postmodernism yet remains unable to let go of the kookiest moments of the prior zeitgeist, the Bruce Goffs and Earthships, the commune houses built from car windshields, the seventies moments of psychedelic hippie fracture. It is everything. It has everything. It is theme park, it is High Tech. It is Renaissance (in the San Antonio Riverwalk sense of the word.) It is medieval. It is maybe the greatest pastiche to sucker itself to the side of a mountain, perilously overlooking a large body of water. Look at it. Just look.

The inside is white. This makes it dreamlike, almost benevolent. It is bright because this is McMansion Heaven and Gray is for McMansion Hell. There is an overbearing sheen of 80s optimism. In this house, the credit default swap has not yet been invented, but could be.

It takes a lot for me to drop the cocaine word because I think it's a cheap joke. But there's something about this example that makes it plausible, not in a derogatory way, but in a liberatory one, a sensuous one. Someone created this house to have a particular experience, a particular feeling. It possesses an element of true fantasy, the thematic. Its rooms are not meant to be one cohesive composition, but rather a series of scenes, of vastly different spatial moments, compressed, expanded, bright, close.

And then there's this kitchen for some reason. Or so you think. Everything the interior design tries to hide, namely how unceasingly peculiar the house is, it is not entirely able to because the choices made here remain decadent, indulgent, albeit in a more familiar way.

Rare is it to discover an interior wherein one truly must wear sunglasses. The environment created in service to transparency has to somewhat prevent the elements from penetrating too deep while retaining their desirable qualities. I don't think an architect designed this house. An architect would have had access to specifically engineered products for this purpose. Whoever built this house had certain access to architectural catalogues but not those used in the highest end or most structurally complex projects. The customization here lies in the assemblage of materials and in doing so stretches them to the height of their imaginative capacity. To borrow from Charles Jencks, ad-hoc is a perfect description. It is an architecture of availability and of adventure.

A small interlude. We are outside. There is no rear exterior view of this house because it would be impossible to get one from the scrawny lawn that lies at its depths. This space is intended to serve the same purpose, which is to look upon the house itself as much as gaze from the house to the world beyond.

Living in a city, I often think about exhibitionism. Living in a city is inherently exhibitionist. A house is a permeable visible surface; it is entirely possible that someone will catch a glimpse of me they're not supposed to when I rush to the living room in only a t-shirt to turn out the light before bed. But this is a space that is only exhibitionist in the sense that it is an architecture of exposure, and yet this exposure would not be possible without the protection of the site, of the distance from every other pair of eyes. In this respect, a double freedom is secured. The window intimates the potential of seeing. But no one sees.

At the heart of this house lies a strange mix of concepts. Postmodern classicist columns of the Disney World set. The unpolished edge of the vernacular. There is also an organicist bent to the whole thing, something more Goff than Gaudí, and here we see some of the house's most organic forms, the monolith- or shell-like vanity mixed with the luminous artifice of mirrors and white. A backlit cave, primitive and performative at the same time, which is, in essence, the dialectic of the luxury bathroom.

And yet our McMansion Heaven is still a McMansion. It is still an accumulation of deliberate signifiers of wealth, very much a construction with the secondary purpose of invoking envy, a palatial residence designed without much cohesion. The presence of golf, of wood, of masculine and patriarchal symbolism with an undercurrent of luxury drives that point home. The McMansion can aspire to an art form, but there are still many levels to ascend before one gets to where God's sitting.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

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[mostlysignssomeportents]

“If buying isn’t owning, piracy isn’t stealing”

20 years ago, I got in a (friendly) public spat with Chris Anderson, who was then the editor in chief of Wired. I'd publicly noted my disappointment with glowing Wired reviews of DRM-encumbered digital devices, prompting Anderson to call me unrealistic for expecting the magazine to condemn gadgets for their DRM:

https://longtail.typepad.com/the_long_tail/2004/12/is_drm_evil.html

I replied in public, telling him that he'd misunderstood. This wasn't an issue of ideological purity – it was about good reviewing practice. Wired was telling readers to buy a product because it had features x, y and z, but at any time in the future, without warning, without recourse, the vendor could switch off any of those features:

https://memex.craphound.com/2004/12/29/cory-responds-to-wired-editor-on-drm/

I proposed that all Wired endorsements for DRM-encumbered products should come with this disclaimer:

WARNING: THIS DEVICE’S FEATURES ARE SUBJECT TO REVOCATION WITHOUT NOTICE, ACCORDING TO TERMS SET OUT IN SECRET NEGOTIATIONS. YOUR INVESTMENT IS CONTINGENT ON THE GOODWILL OF THE WORLD’S MOST PARANOID, TECHNOPHOBIC ENTERTAINMENT EXECS. THIS DEVICE AND DEVICES LIKE IT ARE TYPICALLY USED TO CHARGE YOU FOR THINGS YOU USED TO GET FOR FREE — BE SURE TO FACTOR IN THE PRICE OF BUYING ALL YOUR MEDIA OVER AND OVER AGAIN. AT NO TIME IN HISTORY HAS ANY ENTERTAINMENT COMPANY GOTTEN A SWEET DEAL LIKE THIS FROM THE ELECTRONICS PEOPLE, BUT THIS TIME THEY’RE GETTING A TOTAL WALK. HERE, PUT THIS IN YOUR MOUTH, IT’LL MUFFLE YOUR WHIMPERS.

Wired didn't take me up on this suggestion.

But I was right. The ability to change features, prices, and availability of things you've already paid for is a powerful temptation to corporations. Inkjet printers were always a sleazy business, but once these printers got directly connected to the internet, companies like HP started pushing out "security updates" that modified your printer to make it reject the third-party ink you'd paid for:

https://www.eff.org/deeplinks/2020/11/ink-stained-wretches-battle-soul-digital-freedom-taking-place-inside-your-printer

Now, this scam wouldn't work if you could just put things back the way they were before the "update," which is where the DRM comes in. A thicket of IP laws make reverse-engineering DRM-encumbered products into a felony. Combine always-on network access with indiscriminate criminalization of user modification, and the enshittification will follow, as surely as night follows day.

This is the root of all the right to repair shenanigans. Sure, companies withhold access to diagnostic codes and parts, but codes can be extracted and parts can be cloned. The real teeth in blocking repair comes from the law, not the tech. The company that makes McDonald's wildly unreliable McFlurry machines makes a fortune charging franchisees to fix these eternally broken appliances. When a third party threatened this racket by reverse-engineering the DRM that blocked independent repair, they got buried in legal threats:

https://pluralistic.net/2021/04/20/euthanize-rentier-enablers/#cold-war

Everybody loves this racket. In Poland, a team of security researchers at the OhMyHack conference just presented their teardown of the anti-repair features in NEWAG Impuls locomotives. NEWAG boobytrapped their trains to try and detect if they've been independently serviced, and to respond to any unauthorized repairs by bricking themselves:

https://mamot.fr/@q3k@hackerspace.pl/111528162905209453

Poland is part of the EU, meaning that they are required to uphold the provisions of the 2001 EU Copyright Directive, including Article 6, which bans this kind of reverse-engineering. The researchers are planning to present their work again at the Chaos Communications Congress in Hamburg this month – Germany is also a party to the EUCD. The threat to researchers from presenting this work is real – but so is the threat to conferences that host them:

https://www.cnet.com/tech/services-and-software/researchers-face-legal-threats-over-sdmi-hack/

20 years ago, Chris Anderson told me that it was unrealistic to expect tech companies to refuse demands for DRM from the entertainment companies whose media they hoped to play. My argument – then and now – was that any tech company that sells you a gadget that can have its features revoked is defrauding you. You're paying for x, y and z – and if they are contractually required to remove x and y on demand, they are selling you something that you can't rely on, without making that clear to you.

But it's worse than that. When a tech company designs a device for remote, irreversible, nonconsensual downgrades, they invite both external and internal parties to demand those downgrades. Like Pavel Chekov says, a phaser on the bridge in Act I is going to go off by Act III. Selling a product that can be remotely, irreversibly, nonconsensually downgraded inevitably results in the worst person at the product-planning meeting proposing to do so. The fact that there are no penalties for doing so makes it impossible for the better people in that meeting to win the ensuing argument, leading to the moral injury of seeing a product you care about reduced to a pile of shit:

https://pluralistic.net/2023/11/25/moral-injury/#enshittification

But even if everyone at that table is a swell egg who wouldn't dream of enshittifying the product, the existence of a remote, irreversible, nonconsensual downgrade feature makes the product vulnerable to external actors who will demand that it be used. Back in 2022, Adobe informed its customers that it had lost its deal to include Pantone colors in Photoshop, Illustrator and other "software as a service" packages. As a result, users would now have to start paying a monthly fee to see their own, completed images. Fail to pay the fee and all the Pantone-coded pixels in your artwork would just show up as black:

https://pluralistic.net/2022/10/28/fade-to-black/#trust-the-process

Adobe blamed this on Pantone, and there was lots of speculation about what had happened. Had Pantone jacked up its price to Adobe, so Adobe passed the price on to its users in the hopes of embarrassing Pantone? Who knows? Who can know? That's the point: you invested in Photoshop, you spent money and time creating images with it, but you have no way to know whether or how you'll be able to access those images in the future. Those terms can change at any time, and if you don't like it, you can go fuck yourself.

These companies are all run by CEOs who got their MBAs at Darth Vader University, where the first lesson is "I have altered the deal, pray I don't alter it further." Adobe chose to design its software so it would be vulnerable to this kind of demand, and then its customers paid for that choice. Sure, Pantone are dicks, but this is Adobe's fault. They stuck a KICK ME sign to your back, and Pantone obliged.

This keeps happening and it's gonna keep happening. Last week, Playstation owners who'd bought (or "bought") Warner TV shows got messages telling them that Warner had walked away from its deal to sell videos through the Playstation store, and so all the videos they'd paid for were going to be deleted forever. They wouldn't even get refunds (to be clear, refunds would also be bullshit – when I was a bookseller, I didn't get to break into your house and steal the books I'd sold you, not even if I left some cash on your kitchen table).

Sure, Warner is an unbelievably shitty company run by the single most guillotineable executive in all of Southern California, the loathsome David Zaslav, who oversaw the merger of Warner with Discovery. Zaslav is the creep who figured out that he could make more money cancelling completed movies and TV shows and taking a tax writeoff than he stood to make by releasing them:

https://aftermath.site/there-is-no-piracy-without-ownership

Imagine putting years of your life into making a program – showing up on set at 5AM and leaving your kids to get their own breakfast, performing stunts that could maim or kill you, working 16-hour days during the acute phase of the covid pandemic and driving home in the night, only to have this absolute turd of a man delete the program before anyone could see it, forever, to get a minor tax advantage. Talk about moral injury!

But without Sony's complicity in designing a remote, irreversible, nonconsensual downgrade feature into the Playstation, Zaslav's war on art and creative workers would be limited to material that hadn't been released yet. Thanks to Sony's awful choices, David Zaslav can break into your house, steal your movies – and he doesn't even have to leave a twenty on your kitchen table.

The point here – the point I made 20 years ago to Chris Anderson – is that this is the foreseeable, inevitable result of designing devices for remote, irreversible, nonconsensual downgrades. Anyone who was paying attention should have figured that out in the GW Bush administration. Anyone who does this today? Absolute flaming garbage.

Sure, Zaslav deserves to be staked out over an anthill and slathered in high-fructose corn syrup. But save the next anthill for the Sony exec who shipped a product that would let Zaslav come into your home and rob you. That piece of shit knew what they were doing and they did it anyway. Fuck them. Sideways. With a brick.

Meanwhile, the studios keep making the case for stealing movies rather than paying for them. As Tyler James Hill wrote: "If buying isn't owning, piracy isn't stealing":

https://bsky.app/profile/tylerjameshill.bsky.social/post/3kflw2lvam42n

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/12/08/playstationed/#tyler-james-hill

Image: Alan Levine (modified) https://pxhere.com/en/photo/218986

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/

[pvgowtham]

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.

[coralbasementkitten]

[taknikinc]

The Purpose of Safety Protective Equipment in industries Facteries, Lab many more....

[eov-blogs]

A basic introduction to Next.js

What is Next.js? 

Next.js is a latest and popular React framework for building full-stack web applications. You use React Components to build user interfaces, and Next.js for additional features and optimizations. Next.js also abstract and automatically configures tooling needed for React, like bundling, compiling, and more. This allows you to focus on building your application instead of spending time with configuration.     

Whether you’re an individual developer or part of a larger team, Next.js can help you build interactive, dynamic, and fast React applications. 

What are the benefits of using Next.js over React?  

Faster Initial Page Loads: Next.js supports server-side rendering (SSR), which means that the initial HTML of your pages is rendered on the server before being sent to the client. This can significantly improve the performance of your pages, especially for SEO and for users with slow internet connections.

Static site generation: Next.js also supports static site generation (SSG), which means that you can pre-render your pages at build time. This can further improve the performance of your pages, as the client will not have to wait for the pages to be rendered on the server. 

Improved SEO: Because Next.js supports SSR and SSG, search engines can easily crawl and index your content, leading to better search engine rankings compared to client-side-rendered applications. SSR also makes your pages more SEO-friendly, as search engines can index the rendered HTML. This can help your pages rank higher in search results. 

Built-in routing: Next.js comes with a file-based routing system, which makes it easy to create complex and dynamic routes without the need for additional routing libraries. In React, you’d typically need a separate routing library like React Router. 

Automatic Code Splitting: Next.js automatically splits your JavaScript code into smaller chunks that are loaded only when needed. This reduces the initial load time and helps improve performance.  

API Routes: You can create API endpoints directly within your Next.js application using the /pages/api directory, simplifying serverless API development. 

Hot Module Replacement (HMR): Next.js supports HMR, which allows you to see changes in your code without a full-page refresh during development. 

Internationalization (i18n): Next.js offers built-in support for internationalization, making it easier to create multilingual websites. 

Image Optimization: It includes automatic image optimization, where images are optimized and served in various formats (e.g., WebP) for better performance. 

What are the additional Key Features of Next.js?  

Hot Module Replacement (HMR): Next.js supports HMR, allowing for instant code changes during development without a full-page refresh. This speeds up the development process and enhances the developer experience.

Production-Ready Optimizations: Next.js includes built-in optimizations for production deployments, such as automatic code splitting, asset optimization, and serverless deployments. This ensures that your application is production-ready with minimal effort. 

Data Fetching: Next.js provides multiple methods for data fetching, including getServerSideProps, getStaticProps, and getInitialProps, making it easy to fetch data on both the server and the client side. 

Internationalization: Next.js offers built-in support for internationalization, making it easier to create multilingual applications. 

Environment Variables: You can use environment variables in Next.js to manage configuration options securely and efficiently. 

CSS Support: Next.js allows you to use various CSS solutions, including CSS Modules, styled-components, and more. It also offers automatic CSS code splitting. 

Middleware Support: You can use middleware functions to customize the behavior of the server, making it versatile for handling various scenarios and authentication. 

Error Handling: Next.js provides robust error handling capabilities, including custom error pages and error boundary components to gracefully handle errors in your application. 

Community and Ecosystem: Next.js has a thriving community, a rich ecosystem of plugins and extensions, and is backed by Vercel, a cloud platform for deploying Next.js applications, which simplifies deployment and scaling. 

Automatic Static Optimization: Next.js automatically optimizes the delivery of static assets like images, fonts, and JavaScript files to improve performance. 

Conclusion 

Next.js is a React framework that offers advantages over plain React, including server-side rendering (SSR), static site generation (SSG), automatic code splitting, SEO-friendliness, and built-in features for routing, CSS, and API handling. It’s suitable for a wide range of applications, from static websites to dynamic web apps, eCommerce sites, content management systems, and more. Next.js simplifies development tasks, improves performance, and enhances SEO, making it a valuable tool in the React ecosystem. 

In our subsequent blogs, we will cover more on how we have sought help of Next.js to deliver software products to our clients. If you are looking for app development partners, feel free to contact our team now!

[reasonsforhope]

Green energy is in its heyday. 

Renewable energy sources now account for 22% of the nation’s electricity, and solar has skyrocketed eight times over in the last decade. This spring in California, wind, water, and solar power energy sources exceeded expectations, accounting for an average of 61.5 percent of the state's electricity demand across 52 days. 

But green energy has a lithium problem. Lithium batteries control more than 90% of the global grid battery storage market. 

That’s not just cell phones, laptops, electric toothbrushes, and tools. Scooters, e-bikes, hybrids, and electric vehicles all rely on rechargeable lithium batteries to get going. 

Fortunately, this past week, Natron Energy launched its first-ever commercial-scale production of sodium-ion batteries in the U.S. 

“Sodium-ion batteries offer a unique alternative to lithium-ion, with higher power, faster recharge, longer lifecycle and a completely safe and stable chemistry,” said Colin Wessells — Natron Founder and Co-CEO — at the kick-off event in Michigan. 

The new sodium-ion batteries charge and discharge at rates 10 times faster than lithium-ion, with an estimated lifespan of 50,000 cycles.

Wessells said that using sodium as a primary mineral alternative eliminates industry-wide issues of worker negligence, geopolitical disruption, and the “questionable environmental impacts” inextricably linked to lithium mining. 

“The electrification of our economy is dependent on the development and production of new, innovative energy storage solutions,” Wessells said. 

Why are sodium batteries a better alternative to lithium?

The birth and death cycle of lithium is shadowed in environmental destruction. The process of extracting lithium pollutes the water, air, and soil, and when it’s eventually discarded, the flammable batteries are prone to bursting into flames and burning out in landfills. 

There’s also a human cost. Lithium-ion materials like cobalt and nickel are not only harder to source and procure, but their supply chains are also overwhelmingly attributed to hazardous working conditions and child labor law violations. 

Sodium, on the other hand, is estimated to be 1,000 times more abundant in the earth’s crust than lithium. 

“Unlike lithium, sodium can be produced from an abundant material: salt,” engineer Casey Crownhart wrote ​​in the MIT Technology Review. “Because the raw ingredients are cheap and widely available, there’s potential for sodium-ion batteries to be significantly less expensive than their lithium-ion counterparts if more companies start making more of them.”

What will these batteries be used for?

Right now, Natron has its focus set on AI models and data storage centers, which consume hefty amounts of energy. In 2023, the MIT Technology Review reported that one AI model can emit more than 626,00 pounds of carbon dioxide equivalent. 

“We expect our battery solutions will be used to power the explosive growth in data centers used for Artificial Intelligence,” said Wendell Brooks, co-CEO of Natron. 

“With the start of commercial-scale production here in Michigan, we are well-positioned to capitalize on the growing demand for efficient, safe, and reliable battery energy storage.”

The fast-charging energy alternative also has limitless potential on a consumer level, and Natron is eying telecommunications and EV fast-charging once it begins servicing AI data storage centers in June. 

On a larger scale, sodium-ion batteries could radically change the manufacturing and production sectors — from housing energy to lower electricity costs in warehouses, to charging backup stations and powering electric vehicles, trucks, forklifts, and so on. 

“I founded Natron because we saw climate change as the defining problem of our time,” Wessells said. “We believe batteries have a role to play.”

-via GoodGoodGood, May 3, 2024

--

Note: I wanted to make sure this was legit (scientifically and in general), and I'm happy to report that it really is! x, x, x, x

[nasa]

Athletes Go for the Gold with NASA Spinoffs

NASA technology tends to find its way into the sporting world more often than you’d expect. Fitness is important to the space program because astronauts must undergo the extreme g-forces of getting into space and endure the long-term effects of weightlessness on the human body. The agency’s engineering expertise also means that items like shoes and swimsuits can be improved with NASA know-how.

As the 2024 Olympics are in full swing in Paris, here are some of the many NASA-derived technologies that have helped competitive athletes train for the games and made sure they’re properly equipped to win.

The LZR Racer reduces skin friction drag by covering more skin than traditional swimsuits. Multiple pieces of the water-resistant and extremely lightweight LZR Pulse fabric connect at ultrasonically welded seams and incorporate extremely low-profile zippers to keep viscous drag to a minimum.

Swimsuits That Don’t Drag

When the swimsuit manufacturer Speedo wanted its LZR Racer suit to have as little drag as possible, the company turned to the experts at Langley Research Center to test its materials and design. The end result was that the new suit reduced drag by 24 percent compared to the prior generation of Speedo racing suit and broke 13 world records in 2008. While the original LZR Racer is no longer used in competition due to the advantage it gave wearers, its legacy lives on in derivatives still produced to this day.

Trilion Quality Systems worked with NASA’s Glenn Research Center to adapt existing stereo photogrammetry software to work with high-speed cameras. Now the company sells the package widely, and it is used to analyze stress and strain in everything from knee implants to running shoes and more.

High-Speed Cameras for High-Speed Shoes

After space shuttle Columbia, investigators needed to see how materials reacted during recreation tests with high-speed cameras, which involved working with industry to create a system that could analyze footage filmed at 30,000 frames per second. Engineers at Adidas used this system to analyze the behavior of Olympic marathoners' feet as they hit the ground and adjusted the design of the company’s high-performance footwear based on these observations.

Martial artist Barry French holds an Impax Body Shield while former European middle-weight kickboxing champion Daryl Tyler delivers an explosive jump side kick; the force of the impact is registered precisely and shown on the display panel of the electronic box French is wearing on his belt.

One-Thousandth-of-an-Inch Punch

In the 1980s, Olympic martial artists needed a way to measure the impact of their strikes to improve training for competition. Impulse Technology reached out to Glenn Research Center to create the Impax sensor, an ultra-thin film sensor which creates a small amount of voltage when struck. The more force applied, the more voltage it generates, enabling a computerized display to show how powerful a punch or kick was.

Astronaut Sunita Williams poses while using the Interim Resistive Exercise Device on the ISS. The cylinders at the base of each side house the SpiraFlex FlexPacks that inventor Paul Francis honed under NASA contracts. They would go on to power the Bowflex Revolution and other commercial exercise equipment.

Weight Training Without the Weight

Astronauts spending long periods of time in space needed a way to maintain muscle mass without the effect of gravity, but lifting free weights doesn’t work when you’re practically weightless. An exercise machine that uses elastic resistance to provide the same benefits as weightlifting went to the space station in the year 2000. That resistance technology was commercialized into the Bowflex Revolution home exercise equipment shortly afterwards.

Want to learn more about technologies made for space and used on Earth? Check out NASA Spinoff to find products and services that wouldn’t exist without space exploration.   

Make sure to follow us on Tumblr for your regular dose of space!

[jaykumar702388]

https://www.digitalcomputerclasses.com/courses/digital-marketing/

[creativevisinories]

[ayeforscotland]

What is Dataflow?

This post is inspired by another post about the Crowd Strike IT disaster and a bunch of people being interested in what I mean by Dataflow. Dataflow is my absolute jam and I'm happy to answer as many questions as you like on it. I even put referential pictures in like I'm writing an article, what fun!

I'll probably split this into multiple parts because it'll be a huge post otherwise but here we go!

A Brief History

Our world is dependent on the flow of data. It exists in almost every aspect of our lives and has done so arguably for hundreds if not thousands of years.

At the end of the day, the flow of data is the flow of knowledge and information. Normally most of us refer to data in the context of computing technology (our phones, PCs, tablets etc) but, if we want to get historical about it, the invention of writing and the invention of the Printing Press were great leaps forward in how we increased the flow of information.

Modern Day IT exists for one reason - To support the flow of data.

Whether it's buying something at a shop, sitting staring at an excel sheet at work, or watching Netflix - All of the technology you interact with is to support the flow of data.

Understanding and managing the flow of data is as important to getting us to where we are right now as when we first learned to control and manage water to provide irrigation for early farming and settlement.

Engineering Rigor

When the majority of us turn on the tap to have a drink or take a shower, we expect water to come out. We trust that the water is clean, and we trust that our homes can receive a steady supply of water.

Most of us trust our central heating (insert boiler joke here) and the plugs/sockets in our homes to provide gas and electricity. The reason we trust all of these flows is because there's been rigorous engineering standards built up over decades and centuries.

For example, Scottish Water will understand every component part that makes up their water pipelines. Those pipes, valves, fitting etc will comply with a national, or in some cases international, standard. These companies have diagrams that clearly map all of this out, mostly because they have to legally but also because it also vital for disaster recovery and other compliance issues.

Modern IT

And this is where modern day IT has problems. I'm not saying that modern day tech is a pile of shit. We all have great phones, our PCs can play good games, but it's one thing to craft well-designed products and another thing entirely to think about they all work together.

Because that is what's happened over the past few decades of IT. Organisations have piled on the latest plug-and-play technology (Software or Hardware) and they've built up complex legacy systems that no one really knows how they all work together. They've lost track of how data flows across their organisation which makes the work of cybersecurity, disaster recovery, compliance and general business transformation teams a nightmare.

Some of these systems are entirely dependent on other systems to operate. But that dependency isn't documented. The vast majority of digital transformation projects fail because they get halfway through and realise they hadn't factored in a system that they thought was nothing but was vital to the organisation running.

And this isn't just for-profit organisations, this is the health services, this is national infrastructure, it's everyone.

There's not yet a single standard that says "This is how organisations should control, manage and govern their flows of data."

Why is that relevant to the companies that were affected by Crowd Strike? Would it have stopped it?

Maybe, maybe not. But considering the global impact, it doesn't look like many organisations were prepared for the possibility of a huge chunk of their IT infrastructure going down.

Understanding dataflows help with the preparation for events like this, so organisations can move to mitigate them, and also the recovery side when they do happen. Organisations need to understand which systems are a priority to get back operational and which can be left.

The problem I'm seeing from a lot of organisations at the moment is that they don't know which systems to recover first, and are losing money and reputation while they fight to get things back online. A lot of them are just winging it.

Conclusion of Part 1

Next time I can totally go into diagramming if any of you are interested in that.

How can any organisation actually map their dataflow and what things need to be considered to do so. It'll come across like common sense, but that's why an actual standard is so desperately needed!

[mostlysignssomeportents]

I miss the old, good internet, but I don’t want to bring it back.

I want a new, good internet. One where users can’t be locked in because we make it legal to:

• reverse-engineer products and services, so you can leave a social media platform but still send and receive messages from the people you leave behind;

• jailbreak your devices so you can remove antifeatures like surveillance, ink-locking or repair-blocking; • move your media and files out of the silo whence they originated and into any player you want.

I want a new, good internet where we constrain the conduct of tech companies, banning unfair labor practices, deceptive marketing, corporate hostage-taking and other forms of rent-extraction.

I want a new, good internet where it’s both illegal to impose bossware on your employees, and where those employees can legally hack the bossware their bosses shove down their throats.

I want a new, good internet where creative workers and their audiences can reliably connect with one another, where news reporting isn’t held hostage to extractive processes.

I want a new, good internet where we seize the means of computation so that the digital infrastructure that connects our romantic, personal, political, civic, economic, educational and family and social lives is operated by and for the people who use it.

-Enshitternet: The old, good internet deserves a new, good internet

[tinystepsforward]

autocrattic (more matt shenanigans, not tumblr this time)

I am almost definitely not the right person for this writeup, but I'm closer than most people on here, so here goes! This is all open-source tech drama, and I take my time laying out the context, but the short version is: Matt tried to extort another company, who immediately posted receipts, and now he's refusing to log off again. The long version is... long.

If you don't need software context, scroll down/find the "ok tony that's enough. tell me what's actually happening" heading, or just go read the pink sections. Or look at this PDF.

the background

So. Matt's original Good Idea was starting WordPress with fellow developer Mike Little in 2003, which is free and open-source software (FOSS) that was originally just for blogging, but now powers lots of websites that do other things. In particular, Automattic acquired WooCommerce a long time ago, which is free online store software you can run on WordPress.

FOSS is... interesting. It's a world that ultimately is powered by people who believe deeply that information and resources should be free, but often have massive blind spots (for example, Wikipedia's consistently had issues with bias, since no amount of "anyone can edit" will overcome systemic bias in terms of who has time to edit or is not going to be driven away by the existing contributor culture). As with anything else that people spend thousands of hours doing online, there's drama. As with anything else that's technically free but can be monetized, there are:

Heaps of companies and solo developers who profit off WordPress themes, plugins, hosting, and other services;

Conflicts between volunteer contributors and for-profit contributors;

Annoying founders who get way too much credit for everything the project has become.

the WordPress ecosystem

A project as heavily used as WordPress (some double-digit percentage of the Internet uses WP. I refuse to believe it's the 43% that Matt claims it is, but it's a pretty large chunk) can't survive just on the spare hours of volunteers, especially in an increasingly monetised world where its users demand functional software, are less and less tech or FOSS literate, and its contributors have no fucking time to build things for that userbase.

Matt runs Automattic, which is a privately-traded, for-profit company. The free software is run by the WordPress Foundation, which is technically completely separate (wordpress.org). The main products Automattic offers are WordPress-related: WordPress.com, a host which was designed to be beginner-friendly; Jetpack, a suite of plugins which extend WordPress in a whole bunch of ways that may or may not make sense as one big product; WooCommerce, which I've already mentioned. There's also WordPress VIP, which is the fancy bespoke five-digit-plus option for enterprise customers. And there's Tumblr, if Matt ever succeeds in putting it on WordPress. (Every Tumblr or WordPress dev I know thinks that's fucking ridiculous and impossible. Automattic's hiring for it anyway.)

Automattic devotes a chunk of its employees toward developing Core, which is what people in the WordPress space call WordPress.org, the free software. This is part of an initiative called Five for the Future — 5% of your company's profits off WordPress should go back into making the project better. Many other companies don't do this.

There are lots of other companies in the space. GoDaddy, for example, barely gives back in any way (and also sucks). WP Engine is the company this drama is about. They don't really contribute to Core. They offer relatively expensive WordPress hosting, as well as providing a series of other WordPress-related products like LocalWP (local site development software), Advanced Custom Fields (the easiest way to set up advanced taxonomies and other fields when making new types of posts. If you don't know what this means don't worry about it), etc.

Anyway. Lots of strong personalities. Lots of for-profit companies. Lots of them getting invested in, or bought by, private equity firms.

Matt being Matt, tech being tech

As was said repeatedly when Matt was flipping out about Tumblr, all of the stuff happening at Automattic is pretty normal tech company behaviour. Shit gets worse. People get less for their money. WordPress.com used to be a really good place for people starting out with a website who didn't need "real" WordPress — for $48 a year on the Personal plan, you had really limited features (no plugins or other customisable extensions), but you had a simple website with good SEO that was pretty secure, relatively easy to use, and 24-hour access to Happiness Engineers (HEs for short. Bad job title. This was my job) who could walk you through everything no matter how bad at tech you were. Then Personal plan users got moved from chat to emails only. Emails started being responded to by contractors who didn't know as much as HEs did and certainly didn't get paid half as well. Then came AI, and the mandate for HEs to try to upsell everyone things they didn't necessarily need. (This is the point at which I quit.)

But as was said then as well, most tech CEOs don't publicly get into this kind of shitfight with their users. They're horrid tyrants, but they don't do it this publicly.

ok tony that's enough. tell me what's actually happening

WordCamp US, one of the biggest WordPress industry events of the year, is the backdrop for all this. It just finished.

There are.... a lot of posts by Matt across multiple platforms because, as always, he can't log off. But here's the broad strokes.

Sep 17

Matt publishes a wanky blog post about companies that profit off open source without giving back. It targets a specific company, WP Engine.

Compare the Five For the Future pages from Automattic and WP Engine, two companies that are roughly the same size with revenue in the ballpark of half a billion. These pledges are just a proxy and aren’t perfectly accurate, but as I write this, Automattic has 3,786 hours per week (not even counting me!), and WP Engine has 47 hours. WP Engine has good people, some of whom are listed on that page, but the company is controlled by Silver Lake, a private equity firm with $102 billion in assets under management. Silver Lake doesn’t give a dang about your Open Source ideals. It just wants a return on capital. So it’s at this point that I ask everyone in the WordPress community to vote with your wallet. Who are you giving your money to? Someone who’s going to nourish the ecosystem, or someone who’s going to frack every bit of value out of it until it withers?

(It's worth noting here that Automattic is funded in part by BlackRock, who Wikipedia calls "the world's largest asset manager".)

Sep 20 (WCUS final day)

WP Engine puts out a blog post detailing their contributions to WordPress.

Matt devotes his keynote/closing speech to slamming WP Engine.

He also implies people inside WP Engine are sending him information.

For the people sending me stuff from inside companies, please do not do it on your work device. Use a personal phone, Signal with disappearing messages, etc. I have a bunch of journalists happy to connect you with as well. #wcus — Twitter I know private equity and investors can be brutal (read the book Barbarians at the Gate). Please let me know if any employee faces firing or retaliation for speaking up about their company's participation (or lack thereof) in WordPress. We'll make sure it's a big public deal and that you get support. — Tumblr

Matt also puts out an offer live at WordCamp US:

“If anyone of you gets in trouble for speaking up in favor of WordPress and/or open source, reach out to me. I’ll do my best to help you find a new job.” — source tweet, RTed by Matt

He also puts up a poll asking the community if WP Engine should be allowed back at WordCamps.

Sep 21

Matt writes a blog post on the WordPress.org blog (the official project blog!): WP Engine is not WordPress.

He opens this blog post by claiming his mom was confused and thought WP Engine was official.

The blog post goes on about how WP Engine disabled post revisions (which is a pretty normal thing to do when you need to free up some resources), therefore being not "real" WordPress. (As I said earlier, WordPress.com disables most features for Personal and Premium plans. Or whatever those plans are called, they've been renamed like 12 times in the last few years. But that's a different complaint.)

Sep 22: More bullshit on Twitter. Matt makes a Reddit post on r/Wordpress about WP Engine that promptly gets deleted. Writeups start to come out:

Search Engine Journal: WordPress Co-Founder Mullenweg Sparks Backlash

TechCrunch: Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers

Sep 23 onward

Okay, time zones mean I can't effectively sequence the rest of this.

Matt defends himself on Reddit, casually mentioning that WP Engine is now suing him.

Also here's a decent writeup from someone involved with the community that may be of interest.

WP Engine drops the full PDF of their cease and desist, which includes screenshots of Matt apparently threatening them via text.

Twitter link | Direct PDF link

This PDF includes some truly fucked texts where Matt appears to be trying to get WP Engine to pay him money unless they want him to tell his audience at WCUS that they're evil.

Matt, after saying he's been sued and can't talk about it, hosts a Twitter Space and talks about it for a couple hours.

He also continues to post on Reddit, Twitter, and on the Core contributor Slack.

Here's a comment where he says WP Engine could have avoided this by paying Automattic 8% of their revenue.

Another, 20 hours ago, where he says he's being downvoted by "trolls, probably WPE employees"

At some point, Matt updates the WordPress Foundation trademark policy. I am 90% sure this was him — it's not legalese and makes no fucking sense to single out WP Engine.

Old text: The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit. New text: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

Sep 25: Automattic puts up their own legal response.

anyway this fucking sucks

This is bigger than anything Matt's done before. I'm so worried about my friends who're still there. The internal ramifications have... been not great so far, including that Matt's naturally being extra gung-ho about "you're either for me or against me and if you're against me then don't bother working your two weeks".

Despite everything, I like WordPress. (If you dig into this, you'll see plenty of people commenting about blocks or Gutenberg or React other things they hate. Unlike many of the old FOSSheads, I actually also think Gutenberg/the block editor was a good idea, even if it was poorly implemented.)

I think that the original mission — to make it so anyone can spin up a website that's easy enough to use and blog with — is a good thing. I think, despite all the ways being part of FOSS communities since my early teens has led to all kinds of racist, homophobic and sexual harm for me and for many other people, that free and open-source software is important.

So many people were already burning out of the project. Matt has been doing this for so long that those with long memories can recite all the ways he's wrecked shit back a decade or more. Most of us are exhausted and need to make money to live. The world is worse than it ever was.

Social media sucks worse and worse, and this was a world in which people missed old webrings, old blogs, RSS readers, the world where you curated your own whimsical, unpaid corner of the Internet. I started actually actively using my own WordPress blog this year, and I've really enjoyed it.

And people don't want to deal with any of this.

The thing is, Matt's right about one thing: capital is ruining free open-source software. What he's wrong about is everything else: the idea that WordPress.com isn't enshittifying (or confusing) at a much higher rate than WP Engine, the idea that WP Engine or Silver Lake are the only big players in the field, the notion that he's part of the solution and not part of the problem.

But he's started a battle where there are no winners but the lawyers who get paid to duke it out, and all the volunteers who've survived this long in an ecosystem increasingly dominated by big money are giving up and leaving.

Anyway if you got this far, consider donating to someone on gazafunds.com. It'll take much less time than reading this did.

[rayhan10]

[eov-blogs]

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