#Powerade

[one-time-i-dreamt]

Somebody put a community label on one of my posts because I used the word "cake." I couldn't figure out how to remove it so I emailed the police for help, but they just made fun of me and sent me Powerade.

[dudja]

Blue Powerade bro lol #memes #funny #powerade

[the-starry-lycan]

Nothing like a nice glass of Synthetic Energon to go with lunch! >:3 I'm surprised I made it such a.. striking.. shade of green XD maybe Ratchet is possessing me or something-

The recipe (don't tell any decepticons!) is just.. 1/4 Blue Powerade, and 3/4 Mtn Dew. For any amount, using that proportion. And it's rather palatable, I must say.. tastes like electrolytes! I'm not much a sweet things liker, but this combination ended up being one I won't forget anytime soon. It looks a lot like Synth-En, which is super fun!

(I'm going to make and drink this stuff, even if it is damn sugary and will make me go crazy, mwa ha ha..)

[vapboy-png]

rendevous point

[coimbrabertone]

Bottlegate and Cola Wars, I Can't Take it Anymore!

A few weeks ago, I wrote a blogpost about the Viceroy rule in NASCAR, and one thing I cut from it was a brief discussion of the Cola Wars in NASCAR. This week, I'm tackling that issue, along with its sports drink offshoot: the bottle wars between Gatorade and Powerade.

So, to review from the Viceroy blog, while NASCAR banned sponsors that clashed with series sponsors, it did not ban competing sponsorships among different teams - in fact, it encouraged it. Thus, Pepsico got involved with Hendrick Motorsports quite famously, initially with a number of Jeff Gordon Pepsi cars, and more recently with Mountain Dew cars from the likes of Dale Earnhardt Jr. and Chase Elliott.

That came to an end after 2020, and come 2023, Chase Elliott would be scooped up by the competition: the Coca-Cola Family of Drivers.

Peaking in the late 90s/early 2000s, the Coke family once consisted of (circa 2003/2004) Steve Park, Dale Earnhardt Jr., Michael Waltrip, Bobby Labonte, Tony Stewart, Bill Elliott, Ricky Rudd, John Andretti, Kyle Petty, Kevin Harvick, Dale Jarrett, Elliott Sadler, Greg Biffle, Kurt Busch, and Jeff Burton.

That's the entire three-car lineup of Dale Earnhardt Inc., both JGR cars, both Petty Enterprises cars, both Yates cars, the Wood Brothers car, Kevin Harvick who succeeded the late Dale Earnhardt at RCR, and 60% of the Roush Racing lineup.

Coke wasn't fucking around.

Unfortunately, Pepsi had Jeff Gordon.

Well, they also sponsored Jeremy Mayfield with Mountain Dew at this time, plus Pepsi/Gatorade had deals with Jeff's Hendrick Motorsports teammates (most prominently Jimmie Johnsons) as well as the other two Roush drivers in the form of Matt Kenseth and Mark Martin, plus Ryan Newman of Penske, but Jeff Gordon is the most relevant one for the first part of this story.

That's because the Cola Wars in NASCAR came to a head at Daytona International Speedway on July 3rd, 2004 for the Pepsi 400.

Coca-Cola was promoting their new Coca-Cola C2 (essentially a soda halfway between Coke and Diet Coke by the sounds of it) brand, and they sponsored an armada of cars in this race:

John Andretti in the DEI #1 Chevy,

Greg Biffle (who won the 2003 Pepsi 400) in the Roush National Guard #16 Ford.

Tony Stewart in the Joe Gibbs Racing Home Depot #20 Chevy.

Ricky Rudd in the Wood Brothers #21 Ford.

Kevin Harvick in the RCR GM Goodwrench #29 Chevy.

Kurt Busch in the Roush Sharpie #97 Ford.

Bill Elliott in his self-owned #98 Dodge.

and Jeff Burton in the Roush #99 Ford.

Coke had eight bullets in the gun to steal the thunder right out from Pepsi's flagship race - in what Pepsico pointed out was a blatant marketing stunt - however, like I said...Pepsi had Jeff Gordon.

John Andretti would crash out, Greg Biffle would end up a lap down, Jeff Burton in twenty-sixth, Bill Elliott eighteenth, Ricky Rudd seventeenth, Kevin Harvick fourteenth, while Tony Stewart in fifth and Kurt Busch in fourth were closest to pulling off Coke's marketing upset.

Unfortunately, none of them could stop Jeff Gordon from winning from pole in his DuPont/Pepsi #24 for Hendrick Motorsports.

It was the biggest moment of the Cola Wars, but 2004 had another Pepsi vs. Coke battle going on at the same time: Bottlegate.

You see, despite the Viceroy rule normally stopping this kind of stuff, in 2004, NASCAR decided to have Gatorade (Pepsi) sponsor victory lane, while Powerade (Coke) bottles would be placed on the roof of the winning cars. How the hell was this allowed to happen? Well, despite the France family running both NASCAR and the International Speedway Corporation, at this time, NASCAR had a deal with Coke and ISC had a deal with Pepsi - the same people in the guise of two different companies signed deals with two rival brands. Of course this was going to cause issues.

Pepsi did not want their drivers in their victory lane photographed with bottles of a Coca-cola owned sports drink.

Thus, Bottlegate began.

Matt Kenseth, Mark Martin, Ryan Newman, Jeff Gordon, and Jimmie Johnson were all sponsored by Pepsi, thus, as soon as they got out of the car in victory lane, they would punch and/or sweep the bottles off the roof, instantly getting Coke products out of the pictures...which pissed off Coca-cola a lot.

They were paying good money just to see drivers knock over their product!

So, after the Pepsi 400, with the aforementioned embarrassment of Coca-cola, NASCAR made a rule banning drivers from punching the bottles off the cars.

Coke drivers won the next two races with Tony Stewart winning at Chicagoland and Kurt Busch winning at New Hampshire.

But then Pepsi's Jimmie Johnson won at Pocono on August 1st.

Well, instead of punching the bottles, Jimmie calmly got out of the car, received a giant cardboard Lowe's sign from someone on his crew, and placed it in front of the Powerade bottles.

I love this stuff, this is generational pettiness over here, the Coke guys and the Pepsi guys each trying to make the other brand look bad, it's great!

Unfortunately, Coke and NASCAR didn't seem to think so, because Jimmie Johnson was fined $10,000 over the sign incident.

So yeah, this was NASCAR in the 2000s, where corporate money was everywhere and there were enough sponsorships going around that the drivers, the tracks, and the series all had separate deals to have to worry about. Hell, three Roush drivers were with Coke and the other two were with Pepsi - compare that to nowadays where the vending machines at RFK Racing are from Fastenal.

How the hell am I supposed to drink a wrench?

[catfindr]

[blue-character-brawl]

BCB Loser’s Round: Bracket 2, Round 2

[gmanwhore]

I fully believe that Tommy and Gordon live together and Benrey just...lives in their walls. Like Tommy and Gordon will be having a tender moment together just being in love and Benrey will walk in and be like "That's Hella gay."

[cityzenchick]

It's obvious by their exhausted expressions that Mason and Jack have definitely run out of 'Powerade' ........... 🤭

[f1inl3ey]

I forgot how awful chugging water felt

[lexissketches]

Onto the next Powerade Season! Did this as a request :)

[songofsaraneth]

real life is just like video games after all… went on a long hike down a canyon and drank a mana potion i fished out of a pond

[fmk-polls]

[vapboy-png]

CAPTAIN CAVEMAN / PARTICLE MAN

ART DECADE / REGULAR JOHN

[ash666forest]

jesus wept