#PANCentre

[franchiseidea]

Do you want to create your identity in your surrounding area?

तो इसके लिए आप आज ही हमारे साथ मिलकर अपने सपने को पूरा कर सकते है और अपना खुद का Store Open करवा सकते है |

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जयपुर में India Gate के सामने Dogma Soft के दूसरे Exclusive Model Franchisee Store का शुभारम्भ किया गया । डोग्मा के इस आधुनकि भव्य सुसज्जित स्टोर में Banking, Non Banking एवं सभी डिजिटल सेवाएं एक ही छत के नीचे Customer को प्रदान की जाएगी ।

अब #DogmaFranchisee भी अपने Office को इस तरह का look दे सकते है ताकि Customer को ऐसा महसूस हो, की हम एक बहतरीन जगह आये है ।

अपनी दुकान/office को एक बहतरीन रूप में बदलना चाहते हो तो आज ही हमसे संपर्क करे 76108 76108

[open-your-own-business]

HAPPY HOLI

डोग्मा परिवार की तरफ से आप सभी को रंगो के महापर्व #होली की हार्दिक बधाई एवं शुभकामनाएं। .

कोविड संक्रमण के चलते आप सभी से आग्रह है कि सरकार द्वारा जारी दिशा-निर्देशों की पालना करे! . इस बार सुरक्षित तरह होगी #मेरी_होली #मेरे_घर

[diamondsassessment]

Final Thoughts

1.  Which fork in the road would you take – craft or future? Why?

Before coming to any conclusions I feel it’s important to consider aspects of both craft and design future on a universal and personal level. To do that, it’s crucial to reflect on and examine what “craft” and “future” are, both fundamentally and through various definitions of my own and from others.

Craft through Don Norman’s perspective is the base expression of human creativity, beauty, and a continuation of tradition which was the basis for “future design” as we know it today. I’m inclined to agree with a majority of these conclusions, however I do not think craft is based solely around beauty.

Craft is an inevitable part of humanity and has throughout history been a means of self-expression, communication, an exploration of our own individual psyche and a critique on the world and society as a whole around us. Through ancient humans carving mammoth tusks, painting on cave walls, and the rise of fine art during the renaissance, and now with things like the Vivid Festival in Sydney, craft has evolved and moulded to each era of human history. This includes the advancements in technology throughout. There have been aspects of beauty in the form of the romantic era paintings, and more grotesque and candid pieces in contemporary art today that often explore not just craft but craft as a form of design.

For example, works by Patricia Piccinini, an Australian artist, often explore the monstrous side and the rapid evolution of humanity through shocking and uncomfortable to look at hyper realistic sculptures. This acts as personal self-expression, societal critique, and practice of craft as a mastery of various, often tangible, forms of skill. While some aspects of beauty can be found in Piccinini’s pieces, they are not the sole focus or intent.

Future design marries these concepts in craft with the rise of modern technology and problem solving, sometimes for humanities gain as a whole (green energy & design), but often with the motivator of profit in our current capitalistic society (think planned obsolescence design). Both future design and craft are intrinsically linked and while the path may split in a fork at each, they both come together later down the line.

I personally feel I’ll be taking the “future” design route, however I’m not sure I’ll ever let go of craft, either. As a creative I find self-expression in art and craft on an individual level, but simultaneously acknowledge the responsibility I have as a designer; thus I have a desire to make an impact on the world through positive and thoughtful means, largely in the form of media such as games and television, which marry both craft and future.

2.  What is the intent of design thinking?

Design thinking started out in the 1960s as an attempt to pick apart and contextualise the process of modern design. Turning it into more of a science to be harnessed than an art form. Renowned art director and current member of the Creative Cloud collective, Natasha Jen describes design thinking as a concept to be flawed and inaccurate; citing that it fails to highlight key processes in a designers’ work such as critique and reiteration.

“Design thinking packages a designer’s way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem solving– claiming that it can be applied by anyone to any problem”

Design Thinking as described by many within academic circles is less a description or guide for other designers to follow and more a means to make the industry-standard design processes palatable to investors and outside individuals. The idea of design thinking appears to be largely commercial in concept and execution. This makes the intent and concept of design thinking as we chiefly know it quite a controversial abstraction between individual designers and modern industry; grossly oversimplifying complex processes often aimed at what can often be described as wicked problems.

Don Norman addresses this divide with his own definition of design thinking, likely as a means to redefine the process in a less corporate and more individual way geared towards designers themselves.

“It means stepping back from the immediate issue and taking a broader look. It requires systems thinking: realizing that any problem is part of larger whole, and that the solution is likely to require understanding the entire system. It requires deep immersion into the topic, often involving observation and analysis. Tests and frequent revisions can be components of the process. Sometimes this is done in groups: multidisciplinary teams who bring different forms of expertise to the problem.”

With this definition, design thinking has a far more human-centred intent, taking the corporate jargon of its original incarnation and pulling it into the forefront of human-based design and invention, acknowledging the diverse and ethical responsibility designers have in society today.

Design Thinking has many different concepts and definitions within the design and corporate world. Depending on these definitions and concepts, the intent of the term has seen many iterations and levels of ethicality, however it seems that human-centred design is becoming more and more prevalent when looking at design thinking as a whole between all definitions and intentions. Or maybe it’s corporations evolving to fit this more progressive mould coined by independent designers, for better or for worse.

3.  What are the key principles and methods used in this field of practice?

With the many varying and often contradictory definitions and ideas of what design thinking is, a majority of them at least have some processes and principles in common, many of which revolve around human-centred design.

Design thinking is defined by a set of key steps that encapsulate specific methods of the stages to design. Empathise, Define, ideate, prototype, test. Or discover, define, develop, deliver. Each stage of design thinking follows the process of researching a subject and the group or individuals affected through empathy mapping and industry driven interviews in user-centric ways. Often multiple problems and interdependent factors can be attained through this first stage of research, which then leads into defining the possible solutions using techniques such as persona mapping and pain points. There are no single solutions to major problems (wicked problems), however the second stage of defining usually identifies the degree of significance of each factor that can then be prioritised and dissected further.

This is often when circular design comes in: the practice of redesigning and redefining needs that had been previously met but could be improved upon or completely redesigned from the ground-up. An example of this would be with green energy or the ever-evolving technology all around us in our post-modern society. Through the develop and prototyping stages, systems thinking takes over and varying iterations of a design or product are refined through testing and criticism.

In the end this can hopefully result in a well defined and thought through design, however this isn’t always the case when factors such as an artificial, profit-driven time limit is implemented.

4.  How do you foresee design thinking becoming part of your own design practice?

As someone studying 3D design and animation, design thinking is already a large part of my own design practice. Many assessments and classes at university are structured in such a way where the various methods behind design thinking are natural steps in progression towards a finished product or piece. This assessment itself is putting design thinking into practice through researching, using a blog to finalise ideas, getting class feedback on said ideas, and then creating a final piece to reflect what we’ve learned as a whole.

Assessments like this one have influenced me as a designer to follow these methods outside of class work and into my own personal projects (from illustration, doll customising, to podcasting) through systems of planning that have almost become second nature at this point.

I don’t want to just be an animator or 3D generalist in the pipeline but I eventually want to be an art director. To conceptualise and take control of the bigger picture by exploring all visual aspects to a movie, show, or game that I can, all the while taking artistic and ethical input and inspiration from an entire team of individual artists around me. To do this, I need a strong grasp of many industry and creative concepts, which includes design thinking— both independent designer and corporate definitions.

Even if I were to never achieve this particular dream of being an art director, I would always end up playing a role in the design thinking process as a whole. If I’m making concept art, creating 3D models, storyboarding, or animating, I’ll be working towards the ideation, prototyping, and implementation stages of design thinking. I feel this is inevitable, especially in more industry and corporate environments and work.

Bibliography

https://jnd.org/the_future_of_design_when_you_come_to_a_fork_in_the_road_take_it/

https://jnd.org/design_thinking_a_useful_myth/

https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history

https://www.youtube.com/watch?v=_raleGrTdUg

https://www.designweek.co.uk/issues/5-11-march-2018/pentagrams-natasha-jen-design-monster-unleash-fix-world/

https://www.circulardesignguide.com/

https://medium.com/pancentric-people/the-role-of-design-thinking-in-innovation-ba68a3d91683

https://www.slideshare.net/razsadeq/design-thinking-the-big-principles

[zeroviraluniverse-blog]

UK Broker BMS Launches Innovation Lab to Drive Company, Industry Transformation

Visit Now - https://zeroviral.com/uk-broker-bms-launches-innovation-lab-to-drive-company-industry-transformation/

UK Broker BMS Launches Innovation Lab to Drive Company, Industry Transformation

BMS Group Ltd., the London-based re/insurance broking arm of Minova Insurance, announced the launch of BMS Innovation Labs, a platform that aims to drive change and innovation within the company and the wider insurance industry.

BMS Innovation Labs will focus on how to deliver the best possible outcomes for clients using all available tools, including new technology and business approaches that can add value to and enhance BMS’ offering, the company said in a statement.

BMS Innovation Labs will be employee-led, providing a forum for individuals from across the business to contribute to the development of innovative and disruptive approaches and technologies.

During the March 15 launch of BMS Innovation Labs, BMS employees were introduced to the “Design Thinking” tools and techniques developed by Pancentric Digital, a specialist in disruption in insurance.

Nick Cook, CEO of BMS Group, said: “Through the creation of BMS Innovation Labs, we are declaring our intent to remain at the forefront of innovation in our industry as we deliver further targeted, bespoke solutions to our clients.”

Source: BMS Group Ltd.

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[franciscofischer]

(vía The role of design thinking in innovation – Pancentric people – Medium)

[franchiseidea]

Now, You Can Provide Vehicle Insurance Service (Two Wheeler & Four Wheeler) to Their Customers in Few Steps by Providing Insurance Coverage and Protect Customers Vehicle Against Any Damage, Theft or Fire Etc.

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ग्राहक नहीं दोस्त बनाते हैं हम।

[franchiseidea]

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Dogma क्यों बाकी Company से बेहतरीन हैं?

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ऑफर सिमित समय के लिए जल्दी करे ऑफर चुक न जाए कही ….