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literaticat · 1 month ago

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How does Barnes & Noble allocate shelf space and choose books to put on display? Do publishers pay to have their books in Barnes & Noble stores? Do they pay to have their books displayed in prominent spots? What about independent bookstores? How do bookstores and libraries find out about upcoming books to order? Thanks!

Oy. This could be the topic of like, a nonfiction book (for a very niche audience), or a college seminar, rather than a TUMBLR POST, but hey.

First, a caveat: Please do bear in mind that, while I have 35 years of bookstore experience, I don't work for B&N or have any insider access to B&N; all my knowledge about B&N comes from easily available, non-paywalled reportage that can be found by anyone online. I have never worked for a library except as a board member, so I have zero insider library collections knowledge. I also was a bookstore buyer a decade ago at this point, so some things might have changed -- and I worked for an independent bookstore (key word is INDEPENDENT -- ie, different indies may have totally different ways of doing things!) -- So this is quite broad strokes info.

I'm going to take your questions out of order because it will make more sense.

How do bookstores and libraries find out about upcoming books to order?

The first and most obvious way bookstores and libraries find out about upcoming books to order is via the Publisher's Frontlist Catalogue. "Frontlist" is the term for BRAND NEW / FORTHCOMING BOOKS. Catalogue is exactly what it sounds like -- literally a big ol' catalogue that describes the books, has early reviews and blurbs and whatnot, is full of praise for the books, yadda yadda. Catalogues are divided into multiple "seasons" throughout the year. (Nowadays, catalogues are mostly digital via Edelweiss -- but the same concept applies!)

Generally speaking, publishers have Regional Sales Reps across the country. Those reps physically go to the bookstores in their region every season and present the future season's frontlist offerings (ie, the stuff in the catalogue!) to the buyer. (Very small or far-away stores might have a phone rep -- and nowadays some rep meetings are done via Zoom -- but you get the idea!) The reps have marketing material like ARCs or samples of the books to share, and be able to give more intel than the catalogue alone can do.

It's the sales rep's job to know the bookstore buyer well, know the audience who shops there, and make great recommendations to the buyer. The buyer makes decisions about what to stock based in part on the sales rep's recommendation, but also on whether or not they liked the book or think that their patrons will like it, and based on historical data, like how that author or genre usually does in their store, etc etc.

Sales reps visit about 6 months prior to the season being discussed -- so the Fall 2024 books that are in stock at stores now and in time for Christmas were certainly already ordered before Easter.

Independent Bookstores have their own sales reps; B&N and Target and Amazon and places like that have their own sales reps just for them. (I don't really know how it works for libraries -- very big library systems might also have their own sales reps, but I don't think very small systems would, but idk!)

Other ways they find out about books to order: Booksellers and librarians (and publishers) attend library conferences and trade shows every year, sometimes multiple per year both regional and national; the publisher's sales and marketing teams do presentations about books, have booths with all their upcoming books on display, etc etc.

Booksellers and librarians also are regular people in society, so sometimes they find out about new books sometimes the same way anyone does - through the media and social media! They read reviews, listen to the radio, watch Colbert, go on Instagram, or whatever -- so if they skipped it or only bought two copies when they saw it in the catalogue months and months ago, but then there's a huge media blitz about it, or some amazing reviews come through, the publisher will probably send them a note like "heyyyy just so you know, this is getting HUGE BUZZ, you should probably order extra!"

Basically: Publishers Sales, Marketing and Publicity departments are all doing things behind the scenes for months before a book ever hits a bookstore shelf. That's how books get on the shelf.

How does Barnes & Noble allocate shelf space and choose books to put on display? (What about indie bookstores?)

B&N now chooses books to be on display at the store level. (More on that in the next question). So I'll answer the Indie Bookstore part, and we can assume that a very similar calculus is going on at individual B&N locations!

As explained above, buyers order most of the frontlist books for any bookstore from their sales rep many months before they come out. For a chain bookstore like B&N or a very large independent with multiple locations, that frontlist buyer may be located in some central location -- for smaller stores, buyers are on-site at the bookstore. (A store might also have a "backlist" or "restock" buyer, either the same person or, for a bigger store, a totally different person, who places smaller orders from wholesalers during the week to fill special orders for books customers request and to replenish stock of books they are selling well).

On the backend, bookstores use "turn" to allocate how much shelf space a given section will have -- but that's a much more technical / granular answer that you can read more about here. But as for what comes in and what gets displayed, the new books get into the store in the first place because the buyers have ordered them months in advance, usually via the sales rep (as described above), and when they come in, booksellers use their brains and taste to display them.

Most bookstores have several tables or displays that are always the same (with rotating stock) -- something like New and Noteworthy in every section. So New Hardcover Fiction, New Paperback Fiction, New SF/F, New Nonfiction, etc. When large piles of new books come in every tuesday, the booksellers on the floor will put the piles of books on the New table appropriate for that book. If a pile is getting low, they will swap those ones out so that they table looks full. You get the picture!

Most bookstores also have temporary displays -- seasonal, for a holiday, or themed in some way. For example, it's late October as I type this, and my local bookstore currently has a Kids Halloween display, an adult "Spooky Season" display, a display about democracy/voting (because election day is around the corner), a display about autumn/cozy vibes, a display about fiber arts (because the town hosts a massive craft show), etc. The manager or the owner or one of the booksellers might decide "oh, isn't it funny that all these books have OWLS on them this season, let's make an OWL display" -- and they put whatever they want on it.

(Again, for B&N, many decisions probably also are made at Headquarters -- BUT, individual stores have leeway about how they display their books based on their location, etc etc.)

Do publishers pay to have their books in Barnes & Noble stores? Do they pay to have their books displayed in prominent spots? What about independent bookstores?

Yes and no? Kindaaa, but not really in the way you are thinking?

ETA: THIS IS INSANELY COMPLICATED AND THE EXPLAINER BELOW IS JUST BARELY SCRATCHING THE SURFACE. It's just the best I can do, in this forum, right now.

OK. There's something called "Co-Op" -- that stands for like, "co-operative marketing" or something like that. There's a world in which you could consider Co-Op "publishers paying to have books in stores" -- that's how it kind of was historically, anyway.

Basically, IN THE PAST (I really can't stress that enough), publishers and major bookstores like B&N would come to some sort of agreement about certain titles that would "get co-op" -- like, OK, we have a Spooky Season table in the front of the store, it will cost you X-hundreds/thousands (??) of dollars to have a pile of your new upcoming book SPOOKY GHOST STORY on the front table of every B&N store. Publishers paid it, the bookstore ordered all those books and put them on display. Here's an article about that from 2010 that gives the basics and some links.

This straight-up "paying for a display slot" MIGHT still be the case at stores like Target, I have no idea. But for B&N, it's not the case anymore. This article from 2022 explains how the revamp of B&N includes getting rid of "pay to play" displays:

"Although the chain’s stores carry similar titles, in a shift away from centralized buying, individual managers determine where the books are placed and order quantities. The focus better aligns assortments with local tastes. Mr. Daunt told Publishers Weekly last year his goal is to provide managers with tools and then “get out of the way.”

Co-op title placement practices have also been ended because unpopular titles were receiving prominent placement and driving excessive return rates."

FWIW, Indie bookstores didn't / don't usually do "co-op" in quite the same way -- a single independent bookstore simply doesn't have the money or clout for it to be worth it for a publisher to pay them for title placement. Like, if Grandma Sassy's Olde Bookery orders five copies of a new book, that's huge for them, the publisher doesn't care what Grandma does with her displays, it's not making a dent for Penguin Random House, you know? Much different deal than a chain.

HOWEVER, co-op isn't ONLY about "pay to play" title placement. For example, let's say the publisher has a huge new book they want to promote because it is hotly anticipated and they have nine bajillion copies. They might create a special display out of cardboard (called a "dump") that fits 15 copies of the book -- any bookstore who orders 15+ copies of the book gets this special cool display, and a special discount.

OR, maybe the publisher decides to do a "Summer Reading Special" where they create special paperbacks of 20 different titles that have "buy two get one free" stickers on them -- if a bookstore wants to participate, they will order however-many copies of those books, but they will get a much better discount, both as an incentive to participate and put these titles on display and push them, and to make up for the money they would be losing by giving some of them away.

OR, a bookstore is doing a special event for an author, and they pay for a bunch of special posters to be made -- they might be able to get reimbursed from the publisher for some or all of the money they spent.

Those things are (kinda) the publisher "paying" the bookstore, so they are also technically co-op marketing! But as you can see, it's not quite the same as publishers directly paying a bookstore for a certain title's placement.

Sorry for the length, but hey -- that was a lot of questions!

#bookstore stuff

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macrolit · 1 year ago

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Forbes article: "How Struggling College Bookstores Found A Way To Beat Amazon"

Oct 20, 2023,06:30am EDT

A new sales model adopted by hundreds of universities limits students’ ability to shop around for textbooks.

By Lauren Debter, Forbes Staff

As fall semester dawned at Texas Christian University in Fort Worth, senior Olivia McFall turned to Amazon to shop for books — not only because its prices were better for certain titles, but so she could get her course materials quickly. The campus bookstore could sometimes take a week or two. Unacceptable.

“Teachers will start assigning reading on the first day,” McFall, a 22-year-old fashion-merchandising major, told Forbes. “You get behind if you don’t have that textbook. If I buy it on [Amazon], it’s usually because I can get it faster than the bookstore.”

For decades, Amazon’s lower prices and speedier delivery have blown a crater in the college bookstore business. Given the option to shop around, students only buy about one-third of their course materials at the campus store.

Now the bookstores are fighting back. They say they’ve hit on a plan that would, almost magically, quash competition from online rivals like Amazon. T.C.U. is among the colleges considering a model that would automatically charge students for textbooks on their tuition bills, which can be covered by financial aid, and get them to students by the time classes begin. Books are typically discounted 30% or more, said the bookstores, who negotiate volume discounts. Students must return materials at the end of the semester.

Despite reservations from education advocates who worry it limits purchasing options for students, the plan, dubbed Inclusive Access, is spreading like kudzu. It rose out of a 2015 rule from the U.S. Department of Education that permitted universities to include the cost of textbooks with tuition, as long as prices were under competitive market rates and students could opt out.

Bookstores latched onto the idea during the pandemic. They were looking to boost sales at a time when they were hamstrung by closures, declining enrollment numbers and the seismic shift to digital textbooks — and still are.

In the 2022-23 academic year, Inclusive Access already captured the business of 44% of students, worth an estimated $1.4 billion annually, according to the National Association of College Stores.

Illinois-based Follett Corp., a privately held company (annual sales: $1.6 billion) that operates roughly one-third of college bookstores, said the number of its campuses that have adopted the Inclusive Access model has tripled to 450 since 2019. New Jersey-based Barnes & Noble Education (annual sales: $1.5 billion), which spun out of the bookseller chain in 2015 and also runs a third of campus bookstores, said it has over 150 schools signed up for Inclusive Access, up from just four in 2019. (The colleges themselves operate the other one-third of campus bookstores.)

Overnight, schools that switched to Inclusive Access brought guaranteed revenue to booksellers. Sell-through rates, which measure the percentage of course materials students purchase at the campus bookstore, skyrocketed from about 30% before Inclusive Access to north of 80 or 90%, according to Follett and Barnes & Noble Education. Few students opt out, the companies said, because they like the prices and convenience.

It’s a clever way to beat Amazon. Unable to compete, Follett and Barnes & Noble Education separated their customers from the open marketplace and bundled their products with something Amazon couldn’t sell — college tuition. The bookstore gets the customer without ever having to go up against the online behemoth, which is currently being sued by the Federal Trade Commission for its own alleged anti-competitive practices. (Amazon has said it disagrees with the allegations, and will contest the lawsuit.)

“It’s a significant volume increase because you’re capturing all of the course material market share in an institution,” Jonathan Shar, who oversees campus stores operated by Barnes & Noble Education, told Forbes. “Plus, it’s much more predictable.”

Amazon Prices

An Amazon spokesperson declined to comment on the impact Inclusive Access is having on its textbook sales. Amazon said it may offer discounts to schools that buy books in bulk, but it’s been winding down certain aspects of its textbook business. In April, it stopped renting physical textbooks to students and in 2020 it stopped buying textbooks back from students.

Last year, 37% of students purchased books from Amazon. That’s down from 46% in 2019, according to the National Association of College Stores.

Selling textbooks isn’t the business it used to be. A decade ago, students spent $4.8 billion a year on textbooks, according to research firm Words Rated. Today, it’s about $3.2 billion. During the 2022-23 school year, students spent an average of $285 on course materials, the lowest figure since the National Association of College Stores began tracking spending 16 years ago.

That’s partly the result of a rapid shift to lower-cost digital textbooks, with 55% of course materials now digital, up sharply from 15% prior to the pandemic, according to Emmanuel Kolady, Follett’s CEO. More textbooks are being made available online for free from sites like OpenStax, too. Nearly three-quarters of students say they were assigned at least one free course material in the latest academic year, according to the National Association of College Stores.

Company’s ‘Cornerstone’

Barnes & Noble Education, a publicly traded company that runs 800 campus bookstores, has described Inclusive Access to investors as a “cornerstone” of its plan to return to profitable growth, noting that course-material revenue rises more than 80% and gross profit nearly doubles after schools switch to the new model.

The company has lost a cumulative $600 million since 2018. Last year’s sales were 23% below pre-pandemic levels. This summer, it had to negotiate an extension on its loan payments because it couldn’t come up with enough cash. As part of the deal, it gave up two board seats and said it would explore selling the company. Its stock price has lost 90% of its value in the last two years, tumbling to less than $1 a share.

“It feels like this is their first, second and third priority,” said Ryan MacDonald, an analyst at Needham who covers Barnes & Noble Education, referring to Inclusive Access, which the company calls “First Day Complete.”

Benefits For Students

The booksellers claim the program saves students money. Follett said that students spend an average of 30% less than if they were to buy new books and are better equipped for classes as Inclusive Access gets them their materials before the semester begins.

At New York University, for instance, where Follett runs bookselling, students are automatically billed for books unless they opt out. Most are digital rentals. A textbook for an introductory biology class is priced at $36.75, which gives students access to a digital copy for the semester. That’s 20% less than if they went directly to the publisher’s website and rented it for the term. It’s 40% less than on Amazon, which only offers the option to buy the digital version, not rent it.

The math, however, is not always transparent. According to a report from the U.S. PIRG Education Fund, which analyzed 52 book-buying contracts, it’s “hard, if not impossible” to figure out how deep the discounts are because schools don’t make it clear what the discount is based on.

Savings can be less meaningful for students who would have otherwise bought used books or borrowed books, said Nicole Allen, director of open education at SPARC, a nonprofit that advocates for more course materials to be free. The one-quarter of students who intentionally skip buying certain books each semester, usually because they don’t think they need it, are also charged, she said. As more schools migrate to Inclusive Access, Allen questions whether discounts will disappear since publishers have a long history of raising prices.

“This is already a captive market because students are told what to buy,” Allen told Forbes. “Inclusive Access makes it an even more captive market by telling students how they’re going to buy it.”

Even without Inclusive Access, students can be limited in their comparison shopping. More and more professors are assigning books with single-use access codes, available for an additional fee, which students use to access quizzes, homework and other materials online. Promoted by publishers who benefit from the new revenue stream, they’re often sold exclusively by the campus bookstore and cannot be resold.

Follett’s president Ryan Petersen predicts that a newer variant of the model called Equitable Access, where students pay a flat fee for their materials regardless of the courses they’re taking, will be adopted by most schools in the next five years.

“We’re having this conversation with every campus we can,” Petersen told Forbes, “potentially even to campuses who are sick of hearing about it.”

#forbes #university #book store #book stores #college #amazon #text books #article

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cyberpunkonline · 10 months ago

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The Race for the Everything App in the West: Unraveling the Quest for Digital Domination

In the neon-drenched, cyberpunk reality of the 21st century, the digital realm is witnessing a colossal battle, reminiscent of Neal Stephenson's speculative universes. Tech corporations, with their sights set on the horizon, are not just competing but are on an ambitious quest to forge the "Everything App"—a digital El Dorado that promises to centralize our online lives. This pursuit, led vigorously by X (formerly known as Twitter) and echoed by a symphony of other platforms, is transforming the way we interact with digital services.

At the heart of this evolution lies a simple, yet profound strategy: expansion beyond core functionalities. Apps that once specialized in specific domains are now crossing into territories uncharted, offering a suite of services that range from messaging and social networking to financial transactions and beyond. This trend is not a mere coincidence but a calculated move towards creating a digital ecosystem where users can perform every conceivable online activity within a single app.

The Vanguard of the Everything App

X, under the stewardship of Elon Musk, is potentially the most audacious contender in the race. Initially a platform for microblogging, X is now venturing into areas like payment processing and content creation, aiming to transform itself into an indispensable tool for its users. However, X is not alone in this pursuit. Apps like WeChat in China have already demonstrated the viability of the "everything app," serving as a model for Western counterparts.

Facebook (now Meta), with its vast suite of services including Instagram, WhatsApp, and Oculus, is another titan striving to stitch together a comprehensive digital tapestry. Google, through its ecosystem encompassing Gmail, Google Pay, and YouTube, is also inching towards creating a unified experience. Meanwhile, Amazon's expansion into cloud services, media streaming, and even groceries underscores the same ambition: to be the one-stop digital shop for its users.

The Siren Song of Convenience

The allure of an everything app lies in its promise of unparalleled convenience. Imagine a digital Swiss Army knife that not only connects you with friends and family but also handles your finances, entertains, educates, and even shops for you. The potential benefits are immense, offering a seamless integration of digital services that could simplify user experience, enhance efficiency, and possibly even reduce the digital clutter of having multiple apps for different needs.

A Dystopian Shadow

However, beneath the glossy surface of convenience, there lurks a more sinister possibility. The consolidation of services into a single platform raises alarming concerns about privacy, data security, and monopolistic control over the digital lives of billions. The more we rely on a single app for our daily needs, the more we risk creating a digital monoculture vulnerable to surveillance, censorship, and exploitation. In a dystopian twist, the everything app could become the ultimate tool for digital hegemony, where choice is an illusion, and autonomy is traded for convenience.

The Unstoppable Momentum

Despite the dichotomy of potential outcomes, the race towards the everything app is unlikely to slow down. The convergence of services into unified platforms reflects a broader trend in digital evolution, driven by user demand for efficiency and the corporate quest for dominance. As this race accelerates, we find ourselves at a crossroads, navigating between the utopian dream of digital convenience and the dystopian nightmare of centralized control.

The everything app is both a looming threat and a beacon of progress in our communications landscape. Its emergence is a testament to our insatiable appetite for innovation and our willingness to explore the unknown. As we venture further into this digital frontier, the decisions we make today will shape the cybernetic world of tomorrow. The everything app is not just a possibility; it is an inevitability. Time will tell whether it becomes a tool for liberation or an instrument of control.

In the words of Neal Stephenson, we are coding our own new world, and in this world, the everything app stands as both the zenith of our aspirations and the nadir of our fears. As we hurtle towards this uncertain future, one thing is clear: the digital landscape will never be the same again. - REV1

#everythingapp #x #elon musk #elon #cyberpunk #neal stephenson #tumblr #technology #tech #communications #comms #digital

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mycochaotix · 1 year ago

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hi mycopal :) I'm enjoying your blog and admiring your set up, seems very hightech. I'm also reading about cultivating a local (Australian) psilocybin variety we often find in pine forests. Could you point me in the right direction for more info to get started with a simple at home set up for beginners? thanks again for your good work :)

Hello there mycopal! Thanks for reaching out! I appreciate your kind words :) I’m super proud of my lab area! It has taken two years to put together by saving 25-50 a paycheck lol!! Humorously my roommate doesn’t like that i commandeered a whole room … haha, but here we are ;) What mushy are you looking to cultivate? Pscilocybe Tampensis or P. subtropicalis maybe? :)

note: my opinions and advice are based on my own experience and studious research :) there are MANY ways to skin things with… skin… lol; as such, my way should work for most but may not and there are many other mycoeducators with varied approaches that offer great insight in their own right :) I have a few vids on youtube (still new to content creating there and working on adding more) if you wanna see more of what I do as I outline it below! At the end of this long winded MCX response I will provide supportive resources for your consideration in order they are addressed in this response.

🍄Tip: get some nasalpharyngeal swabs so you can actively swab and store mushroom genetics you find in the wild for later reararch ;)

Pretext: I live in a (technically) tropical area so what i do with my research areas may be different than you! I am not sure how much of what im about to detail has been considered by you… but if youve considered it then disregard :) i like to break things down like you’re new new new incase theres any detail to miss.

Introductory Answering your Q: Basically you have to consider a handful of generalized steps for cultivating any fungus; and find TEKs (ie: guides by other mycopal’s that have yielded them success) and make your own tek— I always say that the mycojourney is coming up with your own tek, cobbled together from current teks that speak to you and also are appropriate for your resource availability :) after you get through my response you’ll have homework of studying resources but also: finding TEKs for your specific strain you want to work with :)

My preferred supplies-

Genetics: Dont know about the laws and availability where you live, but formal vendors (like innoculatetheworld ; sporeworks) and informal mycoeducators (who sometimes vendor spores) like PGT and Boomershroomer; are the only spore sources I trust (outside of my own stock;).

Boomershroomer makes quality inflatable monotubs and if you order one of her tubs she sends genetics with it! A little ‘secret’ ;) to be aware of!

PGT has a shop online thats only open sometimes but has a cool collectible trading card system for his genetics (buy the card get the microscopy supply with the card).

ITW and SW are generally up 24/7 and are more formal vendors that also sell microscopy stuff.

I currently use and recommend using 6qt shoebox totes for grow container (the kind that you buy in 5-10 packs from Walmart that have gusseted lids that allow some air flow for ‘sneakers’ to be stored hehe). Note that you can use 12/24/48/72qt etc, but I have no experience with those and they require larger set ups with fans, humidifiers, etc. i prefer less is more :)

I always promote a company called Microppose :) they do amazing filters and just started their own monotub production I think :) my fave substrate is CocoBliss coconut coir pith, and I use lab grade nutritional additives like: gypsum, lime, malt extract, and yeast off amazon in various stages of my process. For grain bags, before I made my own, I only trust: spawnmagic.com ; for my grains I use Producers Pride: Whole Oats (like what is given to horses) from the feedstore :) a 50lb bag has lasted me two years, no lie. I dont use bags, but jars for grain: i use brand: Ball, glass mason jars for spawn containers prior to moving spawn into a tub with substrate. I use Aozita wide mouth masonjar plastic lids (off Amazon) for my jars as they can be modified with filters and then pressure cooked safely and come with rubber seals :)

Now to go into detail to answer your question:

Here we go-deep breath-: lets talk cultivation and research starting:

1. Genetics: (a) multi spore syringe (mss) (can be injected into a grow bag but isnt ideal and may not produce viable strains) (recomended to use mss on agar to isolate your own colonies), (b) spore print/swab (requires agar) or (c) liquid culture (LC) isolate syringe (best option for immediate injection-inoculation of grain containers/bags with best chance for healthy growth and fruiting without time and hassle of the steps I outline further :)

1a. If you are able to work with agar (either make your own or buy premade sterilized, one time use agar plates): then you will start your journey by MSS->Agar->Isolate separate germinating colonies off mss agar plate to new plates (those become your mother isolate plates for each specific strain isolate for whatever strain youre working with). The mother plate should become your cold storage, reference plate as you study growth and fruiting characteristics of the colonies you isolate :) at that pont: You can then use some excised pieces of the mother plate (if in a rush, or if able to wait, till gen1 plates (transfers from mother plate to new plates that become duplicate isolates of the mother plate)) to inoculate a jar or two and also inoculate other plates to continue to ‘run the mycelium out’ / ‘chase the mycelium’.

1b. If you are not able to do agar work then I strongly suggest you seek genetics that are LC syringe. Basically, LC syringes are when mycopal takes a 2nd gen+ plate and moves some of that mycelium to sterile sugar water and lets the mycelium grow out in that water till its all filled with reproduced mycelium and can be sucked up into syringes for better more assured propagation of genetics ;)

Side thought: Spore swabs and spore syringed are dice rolls :) [Spore germination discussion incl quote from TMC- https://at.tumblr.com/mycochaos/uscrybal-commented-on-a-comment-i-made-quoting/pjzr0c86nlyt]

2. Grain spawn: once you have genetics hammered out, next is grain spawn. Grain spawn can be … well, any grain. Really. Mushrooms can colonize and fruit off of wet cardbord… 💯🍄😂, so what “type” of spawn is more about whats available in your area imo. Youll need to sterilize any grain spawn, unless using a premade bag thats already sterilized or taking chances with uncle bens (or similar) rice baggies that arent sterilized but are arguably cleaner than grains scooped out of a bags of grains from a mill or feedstore.

2a. Grain bags: milo, millet, rye berries, corn kernals, rice, whole oats, really any grain or berry that has a husk can be used :) some species prefer specific grains most work on all kinds of grains with varying levels of efficiency. Some grains are more or less robust and some do better when moistened and or pressure cooked than others :) i make my own grain but exclusively use glass mason quart jars :)

2b. Grain jars: my preference. I have recent grai. Jar prep and creation reels/shorts on my instagram and some on this tumblr if you wanna see specifics :) generally I do 15psi, 10 minute venting, for 1.5 hours for my grain and I do not soak grains, only low boil them for 30 min to soften husks and extract some grain nutrients to then use that liquid ‘grain soak’ run off for agar nutrients :)

2c. Uncle Bens rice bags: i dont do this and dont have any good advice on it. I have a UB tek link or two at end for consideration and there is a whole reddit mushroom sub i think r/unclebens (?) for this

2d. All in one bags: i also do not use these and do not recommend them generally. If you have never had a flush and are literally first timing it, then all in one may work fine :) but as much of the process you can source or create yourself the cheaper and often better, imo!

3. Substrate & Spawn-to-bulk (S2B): many mycopals have their own substrate preferences, but for me I prefer shaved coconut coir pith. I generally do a coir block 650g, 500g vermiculite (from garden store), and 50g gypsum + 50g lime for my substrate. I do not sterilize it, but I do heat pasteurize my substrate for at least 12 hours. In an air tight, insulated cooler (like for sodas at a party). You can also cold pasteurize. I like how Boomershroomer and PGT do their sub and learned from them then tweaked it for my own preferences :)

When my jars are fully colonized and observably free from contam, I will S2B using a clean butter knife :) I kinda cut down into the grain in pizza slices then swirl the knife around as I let grains that spill out mix with my substrate and basically do 1qt spawn to 2qt of substrate, saving maybe 10-15% of the spawn and substrate till end to make a special psuedo casing layer once bulk of spawn and substrate are mixed and compacted. Then I do a last sprinkling of the remaining grain like a baby lasgana and cover that with substrate.

Casing layer explainer: A casing layer is a layer of material applied on top of the colonized substrate in mushroom cultivation. It can help improve yield, reduce certain types of surface contaminants, and maintain humidity around the fruiting bodies. In my experience, using an organic sphagnum peat moss mixed with lime powder and filtered water has produced successful tubs without the need for pasteurization or sterilization. Before I used that i just used left over substrate as a casing layer :) — While some species require a specific type of casing layer after substrate colonization, most do not require one. However, adding a casing layer can be beneficial for improving yield and humidity control.

There are different ways to apply a casing layer. Some people apply it as part of the spawn to bulk (S2B) process, while others apply it only after the substrate surface is fully colonized or slightly before pinning. Personally, I have used a casing layer when colonizing pasteurized wheat/rye straw to provide an even fruiting surface for mycelium. I have also experimented with an organic peat and lime dust casing layer (no pasteurization or sterilization), which has helped retain humidity and has not resulted in any contamination. Personally, I've worked some APEs in that past that had a casing layer applied in the same instance as the S2B occuring, essentially the compacted bits colonized faster than the looser casing layer. Where I always use casing layer, is if I use spawn to colonize pasteurized wheat/rye straw, if only to provide an even fruiting surface for the mycelium! But, even then... most cubensis can fruit solely on pasteurized straw, with no casing layer!

4. Colonization and Fruiting:

4a. Youll need to find a TEK based on whatever substrate container you settle on using :) what ive outlined so far is my own tek, using 6qt shoe boxes and the materials ive outlined above. The substrate chamber/container can be a flat container/tote or could be fruited out the top of a grain bag/all-in-one bag OR could fruit off the side of a bag (if its a species like Oyster mushies that prefer side fruiting). I personally use unmodified tubs and will leave lid on my tubs while colonizing and then take lid off and replace with cleaned, upside down, misted 6qt tub that rests on the edges of the right-side-up tub to create a mini climate that allows more passive air flow, allows light to filter in from high angles promoting fruits growing upwards towards the light. Light isnt needed until pinning, and is a secondary trigger to pinning but a primary factor in pigmentation of fruits and growth direction of fruits.

Colonization of most mushroom fruiting fungi is generally between 68-80F, every species and even some varieties within those species, may have specific temp needs. The way mycopals control for this is many things that I dont have to use fortunately :) ‘Martha Tents’ are something to consider. Some use heating pads and humidifiers depending on where they live and where they are compared to the sea💯. I dont have any experience with martha tents or doing more than using my home A/C, a closet, and a heppa room filter to control my temps in the closet and with lots of trial and error…. I now leave my home at 72F, my closet warms to about 74 with the door shut and a/c at that temp, so i let plates, jars and tubs colonize at 74F and then I will move the tubs to open closet with more air flow and is closer to 72F when I am moving to fruiting :) Ive tried to be clever in how I use my space… so i use wire racks and know higher up on the rack is hotter and less air flow whereas lower is cooler and often more air flow.

Something I havent really gone into yet in this response is about sterility, aseptic environments, personal and environmental hygiene. All important to condsider…

4a. Heres my explainer on that:

Strict aespetic and hygiene techniques are not 100% and even using fancy laminar flow is not 100% contamination free potentials! Common contaminant sources include airborne spores, dust, and environmental factors. Pets that roam around your cultivation area could carry spores on their fur or paws, which may be released when they move through your space. Additionally, some fungal contaminants, like Kahms yeast, can present in distinctive ways and there are dimorphic fungal molds that have one or more alternate morphologies, main dimorphism being mold with a secondary yeast form (whence the mold spores get into human lungs, for example with blastomycosis perhaps) as an alternative reproductive presentation within its life cycle (based on temperature and environmental variables). It's essential to understand that spores and other contaminant-genetic cells are incredibly tiny and (in the case of most spores) can suspend in the air, waiting for air currents, light, or vibrations to move them around. Wet spores and bacterial cells oftentimes require animal assistance or liquid splashing/spritzing/spraying to move around, but can often hitch rides of natural environmental variabes (currents of wind, water, dirt, etc). Humans also carry a range of bacteria and fungal organisms on their skin, which can contribute to localized environmental dust and potential contamination when working in hyper sterile or attempted hygienic environments while researching fungi :)

4b: Primordia, Pins and Fruiting: Pinning is a colony activity (that impacts all sides of your cake once colonized) that shifts metabolic processes of the mycelia to pinning and fruiting, this is why when you start getting heavy side pins you rarely get any flat-surface pins and fruits (all the energy goes into what pins form and fruit, first). Additionally, I believe my suggestions will be effective in controlling for environmental triggers to pinning, it is important to note that side pinning can also occur due to other factors such as genetics or substrate composition.

You can reduce the microclimate from being created that promotes side pins, during the process, by ensuring that the substrate is firmly compressed, once S2B occurs, and then sprinkled with a .25" casing layer of the same substrate material (or peat+lime casing). I press my base spawn+cvg mix firmly, and ensuring that the surface is even with least amount of inconsistently level substrate surface. This early compression, keeps the cake against the wall for as longer than doing little to no compression of your spawn+sub. You should ensure your colonizing mycelium isnt exposed to the same lighting you would for fruiting, but light is only a secondary trigger to pinning, FAE+Temp Drop+Humidity pooling/then drying are the primary triggers for pinning once colonization has completed.

5. Harvesting and Dehydrating: i twist and pull my fruits, some will cut at base, some will float their cake with water and then cut or twist and pull at that poimt :) harvesting is preferential imo. I dehydrate fruits 125F for 24 hours in Air Fryer o. Dehydrate mode :)

Resources and foundational TEKs:

Genetics: innoculatetheworld.com, sporeworks,com, boomershroomer.com, pgtmycology,com

Casing layer post w/screencaps: https://www.tumblr.com/mycochaotix/723941213220339712/mycochaos-oldacnt-plzfollownew-one-of-my

Growing gourmet (book): https://drive.google.com/file/d/1-CsyZenWzF8kHLviXM8pencZ4FAHDedh/view?usp=drivesdk

PF tek - Check this site out, gives a great layout of "PF TEK" and also BRF cakes as part of that TEK - https://www.fungifun.org/pmwiki.php/English/Pftek

HOw to make easy (cvg) bulk substrate (boomer shroomer): https://www.youtube.com/watch?v=7M6YHfaMyQ8&t=3s

how to make plates, slants, and LC - north spore - https://www.youtube.com/watch?v=a4bzQQkh71Q&t=487s

pgt LC basics - https://www.youtube.com/watch?v=gqwjUq31KgU&t=284s

Southwest mushrooms - mycelium grain spawn and LC - https://www.youtube.com/watch?v=rxlJJpu3O_g

How to sterilize equipment such as petri dishes - MIcrobehunter microscopy - https://www.youtube.com/watch?v=MVtEBtxkhGk

mycelium inoculation in the lab - southwest mushrooms - https://www.youtube.com/watch?v=Ng_Wq9PnEVI&t=560s

Mushroom Cultivation, how it should and shouldnt look: https://www.shroomery.org/forums/showflat.php/Number/17231150

Recognizing and dealing with contamination: https://www.shroomery.org/forums/showflat.php/Number/23130868

Sterilization vs Pasturization - http://www.differencebetween.net/science/difference-between-sterilization-and-pasteurization/

Mushrooms, Molds and Mycorrhizae: A Fungal Immersion Course Part 1 - https://www.youtube.com/watch?v=dD1IL2dBLQ8

Mushrooms, Molds and Mycorrhizae: A Fungal Immersion Course Part 2 - https://www.youtube.com/watch?v=_bam3tF_a7M

Mushrooms, Molds and Mycorrhizae: A Fungal Immersion Course Part 3 - https://www.youtube.com/watch?v=AiIUGGKjuwU

Mushrooms, Molds and Mycorrhizae: A Fungal Immersion Course Part 4 - https://www.youtube.com/watch?v=KLfwruf2xVA

Guide to Oysters, Gourmet, Freshcap - https://www.youtube.com/watch?v=EZAjz6bZjpg

Cooking Oyster mushrooms, TGS - https://www.youtube.com/watch?v=7qb2KF6kvhA

5 gallon bucket tek - oyster mushrooms - gourmet - https://www.youtube.com/watch?v=45b2t7fqhjA&t=60s

Mycophilia YT 'All About Aborts' discussion: https://www.youtube.com/watch?v=9C8x_32Saxg

Bacterial colony morphology - https://www.youtube.com/watch?v=4JZAFUPckUg

Mycelium morphology : how to select healthy mycelium when breeding mushrooms -- https://www.youtube.com/watch?v=leUpfsonVxc&t=1s

mycotrophic - agar xfers/sectoring off healthiest growth - https://www.youtube.com/watch?v=XMxGwkj9Wn4

DayTrippers Microscopy library of contam and healthy mycelium examples: https://www.reddit.com/r/ContamFam/comments/nnquol/microscopy_of_healthy_mycelium_and_contamination/

PH trich conversation pt 2 DT: https://www.reddit.ccom/r/ContamFam/comments/jldtuw/my_garden_of_contam_free_grow_it_is_all_about_the/

DayTrippers Trip Tips - apply PH casing layer to prevent trich: https://www.reddit.com/r/ContamFam/comments/m3unbr/daytrippers_trip_tips_video_tutorial_on_how_to/

Trich contamfam library: https://www.reddit.com/r/ContamFam/comments/115gyj2/trichoderma_the_green_monster/?utm_source=share&utm_medium=web2x&context=3

If FAE is a problem: not pinning, getting Cobweb, Stroma Overlay! “READ THIS”: https://www.reddit.com/r/ContamFam/comments/jur5ar/daytrippers_trip_tip_why_cant_i_get_this_if_fae/

DayTripper’s Trip Tips: Two cultivation tricks to solve common problems of insufficient Fresh Air Exchange and Overlay growth in monotubs: https://www.reddit.com/r/ContamFam/comments/10w1yxm/daytrippers_trip_tips_two_cultivation_tricks_to/?utm_source=share&utm_medium=web2x&context=3

#mycology #lgbtqia2s #magic mushies #microbiology #mold #60s psychedelia #lgbtqia #lgbtqia2s+#myc #enby #myco #fungi #fungusamongus #fungus #funthey #funthem #nb #non binary #psychedlia

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amazonbacker · 8 months ago

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Unlock Massive Sales with Amazon Listing Services

Amazon platforms use stringent templates that require accurate product-specific data entry. Errors in those entries may result in listings being pulled down by way of Amazon, lowering visibility and income.

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onlinearining · 1 month ago

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ONLINE MARKETING CONSULTANT 💰💰💰 FOR AMAZON IN INDIA💵💵💵

1इंडिया में आपको अपनी कमाई को शुरू करने के लिए एक अकाउंट बनाना चाहिए जो कि यह एक एफिलिएट मार्केट से जुड़े हुए होते हैं💰💰💰💰💰जो आपको ऑनलाइन मार्केटिंग करने में मदद करता है और आपको ऑनलाइन पैसे कमाने में मदद करता है अमेजन ऑनलाइन प्लेटफार्म पर पैसा लगा कर आप अच्छी अर्न कर सकते हैं 💵💵💵💵ऑनलाइन प्लेटफार्म से जुड़ी जानकारीइस ब्लॉग पर आपको मिलती रहेगी और आप अपने वेबसाइट बनाकर आप अच्छी अर्न कर सकते हैं Readmore

#online marketing companies in bangalore #Online shopping online trading online Amazon

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dorematrix1 · 6 months ago

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Unlocking Opportunities: How to Win Cash Online

In today’s digital age, the internet offers a plethora of opportunities to win cash online. Whether you're looking to supplement your income, fund a hobby, or just enjoy a bit of extra spending money, the online world provides numerous avenues to earn cash prizes. From participating in online contests to engaging in skill-based games, the possibilities are vast and varied. Here’s a comprehensive guide on how to win cash online, along with tips to maximize your earnings.

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#https://gammit.in/#gammit #win cash online #cashapp

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smmeshopscom22 · 7 months ago

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sweetdreamsjeff · 1 year ago

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Needed to share this with the fans because Jeff too was a fan of music. Things go into the past and I'm here to carry them on, even if it is through the aether.

If you want to see Jeff Buckley's handwriting, his scrawl's there ("Love is rebellion - Rough Trade I miss you already," he writes "too early in the day, March '94").

Alex Marshall

Tue 3 Jul 2007 07.42 EDT

With Fopp gone, Rough Trade is the last bastion of the record shop

Rough Trade is replacing its Covent Garden shop with a megastore in east London. But is this a good thing, or merely a last hurrah?

Sonic Youth are among the seminal acts that have played at Rough Trade in Covent Garden since it opened in 1987

There was only one topic discussed by students last week: the closure of Fopp - the UK's largest independent record store chain.

When it was announced, you could hear the crying on every campus - and rightly so, as where else could you buy the new Queens of the Stone Age record and still have change? But newspapers also did their fair share. It marked the end of the record shop, they said - everyone will have to buy their music either online or at the supermarket.

But if you thought Fopp's demise was a bad sign, later this month Rough Trade in Neal's Yard, Covent Garden, will also shut up shop. And it'll be taking two decades worth of history with it.

The teeny space - it fits about a dozen people, uncomfortably - down a stairwell at the back of a skateboard shop, is the lesser heralded of the two Rough Trades. Largely because no one can find it. But since opening in 1987, it's seen everyone from Sonic Youth to Lily Allen play gigs there while shoved in a corner. They've all signed the ceiling too, turning the shop into a veritable museum of indie.

If you want to see Jeff Buckley's handwriting, his scrawl's there ("Love is rebellion - Rough Trade I miss you already," he writes "too early in the day, March '94"). So is that of Fall frontman Mark E Smith (signed "Mark E Sonic", for God knows what reason). And then there are Guardian favourites like LCD Soundsystem and the Gossip ("Kleenex 4 ever", Beth Ditto's written, referring to the pioneering female punk band).

There are also loads of pictures of cocks, proving that if you give any male a marker pen - be it a thirteen-year-old or a thirtysomething rock star - there's one thing they're going to draw.

Most of the bands who have played there, though, are of a much smaller stature, reflecting the rather (ahem!) distinct tastes of the shop's staff. Appropriately enough the final gig last Thursday was played by The Young Republic, an eight-piece country-pop band from Boston, Massachusetts, featuring pedal steel guitar, upright bass and violin. Although there were only six of them on that occasion for space reasons.

Rough Trade is replacing the shop with a 5,000-square foot megastore off Brick Lane in east London. The site is little more than an empty warehouse at the moment, but by the time it opens on 20 July, it'll feature a proper stage with a proper sound system and a "snug area with free wireless connection" (please don't mean a coffee shop).

Rough Trade is portraying the move as a brave one, showing the potential independent record shops still have. But in light of Fopp's demise it seems more like a last hurrah - the company chasing the "cool kids" to east London rather than believing the records it sells are enough to entice the cool kids to them. With such a large area to fill, there's also the likelihood it'll have to adopt a soulless "pile it high, sell it cheap" approach to record selling - something which goes against the ethos of the shop and which clearly didn't work for Fopp.

Here's hoping I'm wrong and the new store thrives, bringing bands like Mika Miko (current Neal's Yard favourites) to wider attention. But what do you think? Can independent record stores still flourish, or should they finally give in to the Amazons and Tescos? Does Rough Trade's history make it immune to market trends - or is it just as vulnerable as Fopp was?

“When he played the Rough Trade shop in Covent Garden, I made sure I got in. I stood on the stairs six foot away from him at eye level. He did Boy With the Thorn in His Side and he smiled all the way through. Afterwards we talked about The Smiths and The Pretenders. I’ve met so many tossers in music, but he was a lovely guy, the most talented person I’ve ever met, but also the nicest.”-Bernard Butler, Suede, Mojo, August, 1997 (I believe both the pic and Bernard seeing him there happened on this day)

#jeff buckley #love is rebellion #march 1994 #rough trade #bernard butler #suede

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jenifersohowe · 8 months ago

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