#Micro Content Marketing

[stylusolutions]

Micro Video Content | Courseware Development In India

Micro Content & Why You Need it

August 11, 2020 / admin / Comments Offon Micro Content & Why You Need it

Considering today’s lifestyle, most of us spend considerable time travelling. 90% of the people are seen browsing through their mobile phones while travelling, especially if they are not the ones driving. Nobody likes to read a long article or watch a one-hour video unless you find it interesting. While coming home from work, you first see what’s in your phone. After having a long-hour shift, you would like to watch a video that will conveys the message. This is where micro video content comes into picture.

With the increased usage of mobile phones, the demand for micro-content has increased. Micro content marketing is creating quite a buzz in content marketing. Let’s find out what it means.

What is Micro Content?

Micro content is a small piece of information that can be shared online. Its main goal is to convey information quickly and leave a long-lasting impression on the audience. It mainly focuses on the social media platform, which is a quick and popular method to get information out in today’s generation. Simply put:

Micro content is content that can be consumed within 10 seconds or less.

With the use of social media it is easier than ever to distribute content in this manner; however, there are certain points to keep in mind while doing that:

Know your platform:

Apart from having its own demographic audience, every social network platform has a certain format in which content can be shared. So, decide the format in which you want to upload your content and then select your platform.

Identify your audience:

Before developing the micro content, you need to always keep in mind why and for whom you are creating the content. Create content that connects and engages with your targeted audience. By providing value and problem solutions, you can easily earn their trust and turn them into potential customers.

Be effective:

You may not have to use words always. Decided how you want your content to be presented: words, videos, infographics, etc. Your target audience and the service you are proving will help you decide your medium. For example, if you are a graphic designing company, you may want to portray your message with interesting graphics or even comics; if you are a content writing company you can use catchy tag lines or infographics.

Optimize your content:

You need to optimize your content for SEO to make it searchable. Whenever a user searches for content, all it takes is well-crafted micro content to drive them to your website. Your SEO optimized micro content can play a vital role in driving traffic to your website through search engine results. Once they are on your website, your long-form content can keep them engaged and encourage them to subscribe to your services.

Keep it short:

Of course! Duh! Keep your content short and precise. The shorter the content, the more likelihood your message is going to get conveyed. In such situations, visual elements generally play a vital role.

But why is micro content required when you are already producing long-form content and advertising it on social media, right?

Why Do You Need Micro Content?

Micro content is about creating value or creating a sense of value that you will be able to offer the reader in the future when they avail of your services. Micro content can be used as a bait to grab the attention of your target audience.

It can get your point across to your clients within a few seconds. The best way to engage them is to provide shreds of information instead of sharing it all at once.

It helps in sharing content without compromising on cost and quality.

It can be used to solve a specific problem or answer a question for your target audience in a very short amount of space.

You can add a link or reference to your micro content that will take the user to the detailed blog, newsletter, e-learning course, product feature guide, etc., which can further turn into a positive business deal.

In this tech savvy world, if you want to boost your brand among a wider audience, you should consider investing in micro content. You can hire the services of professional micro content marketing companies, such as Stylus Solutions, and let us deal with the knickknacks of helping you achieve your marketing goals.

You can also visit our website at www.stylusolutions.com or get in touch with us at info@stylusolutions.com.

[dr-simple-aher-blog]

Micro Content Marketing | Micro Video Marketing

Stylus Solutions is one such company, experienced in implementing excellent micro content marketing strategies Expert in micro video marketing companies can also offer specialised content optimised for maximum engagement

[yesgrandtacocollectionstuff-blog]

spelt Poona during British rule is the second largest city in the Indian state of Maharashtra and the ninth most populous city in the country. Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river, Pune is the administrative headquarters of Pune district and was once the centre of power of the Maratha Empire established by Shivaji Maharaj. In the 18th century, Pune was the political center of the Indian subcontinent, as the seat of the Peshwas who were the prime ministers of the Maratha Empire

Considered to be the cultural capital of Maharashtra, Pune is known as "Oxford of the East" due to the presence of several well-known educational institutions in the city. The city has emerged as a major educational hub in recent decades, with nearly half of the total international students in the country studying in Pune. Since the 1950s and 1960s, Pune has had a traditional old-economic base as most of the old industries continue to grow. The city is known for its manufacturing and automobile industries, as well as for research institutes of information technology (IT), education, management and training, which attracts students, and professionals from India, South East Asia, the Middle East and Africa. Several colleges in Pune have student-exchange programs with colleges in Europe. The game of Badminton was developed in Pune and the game's earlier name was Poona.

Pune is one of the fastest growing cities in the Asia-Pacific region. The ‘Mercer 2017 Quality of Living Rankings’ evaluated living conditions in more than 440 cities around the world and ranked Pune at 145, second in India after Hyderabad at 144. The same source highlights Pune among evolving business centers and nine emerging cities around the world with the citation "Hosts IT and automotive companies".Pune is one of the fastest growing cities in the Asia-Pacific region. The ‘Mercer 2017 Quality of Living Rankings’ evaluated living conditions in more than 440 cities around the world and ranked Pune at 145, second in India after Hyderabad at 144. The same source highlights Pune among evolving business centers and nine emerging cities around the world with the citation "Hosts IT and automotive companies".

[theseoblogspace]

Leveraging Influencer Marketing for Small Businesses

In today’s fast-paced digital world, small businesses in Australia face the challenge of getting noticed and connecting with their audience. But, there’s a strong solution – using influencer marketing. I’ve seen firsthand how working with the right influencers can boost a small business’s growth and visibility1. Influencer marketing means teaming up with people who have a big and loyal following…

[mehmetyildizmelbourne-blog]

How I Will Help Freelance Writers Save $600 by Condensing My Bestseller 5 Times for Them

Just like some prefer fatty cuts while others opt for lean, my goal is to cater to the unique needs of every reader. Reader Feedback is everything for book authors! As a busy content creator myself, I know the demands of trying to keep up with reading, writing, and staying ahead in the game. That’s why I wanted to share a real-life solution I developed to help writers save time — and…

[abdu-rauf]

The Rise of Micro-Influencers: Why Small Can Be a Big Win for Your Brand

By Abdu Rauf

In the age of modern technology, the use of social media is growing day by day. The trend of marketing through influencers is rapidly increasing. It can give everyone the feeling that you need millions of followers to be a marketing icon. But what if the future of influencer marketing lies not with mega-celebrities but with going to dominate by another category of personalities: micro-influencers?

Here's why I think, as a digital marketing strategist in Malappuram, micro-influencers might be the secret weapon your brand needs:

Engagement: Micro-influencers typically have 10,000–100,000 followers and own highly engaging communities on social platforms. They've built trust and loyalty with their audience, leading to much higher interaction rates compared to other influencer groups. This will help to create genuine conversations and conversions instead of useless likes.

Targeted Reach: Micro-influencers often stick with certain niches, allowing them to target highly relevant and ultimate audiences. Imagine partnering with a food blogger with a passionate following of home cooks instead of a celebrity whose audience might have diverse interests. Using micro-influencers will have a targeted reach, which is way better than using mega-influencers. 

Authentic and trustworthy: Micro-influencers, when compared to mega-influencers, are seen as more authentic and trustworthy. They intend to create more relatable content that resonates with their audience in a deeper way, which may lead to acceptance of the brand with a sense of genuineness.

Cost-Effective Marketing: Working with micro-influencers will make the collaboration more affordable than partnering with mega-influencers. This will help us collaborate with more micro-influencers with the budget allocated to the collaboration. Also, it will help you reach a wider audience within your niche with your marketing budget.

Data-Oriented Decisions: There are a lot of influencer marketing platforms available in the market now, which makes it easier than ever to track campaign performance data. Influencer marketing platforms help in measuring key metrics like engagement rate, brand mentions, and website traffic, which gives a clear understanding of the campaign’s effectiveness by partnering with micro-influencer collaboration.   

As a digital marketing strategist in Malappuram, here's my suggestion on how you can utilize the power of micro-influencers:

Identify Niche Experts: With the rise of influencer marketing platforms, it is much easier to find micro-influencers who stick with your brand values and target audience. Do deep research about their content and engagement rates to get a perfectly fit candidate as your influencer partner.

Build Relationships: Don’t just make them your contract worker; Develop and keep a clean, genuine relationship with micro-influencers through comments, messages, and collaborations. Make them quality content providers over quantity. 

Create authentic and relevant content that outreaches the follower count. A digital marketing strategist in Malappuram can help you collaborate with influencers who can create valuable, relevant, and high-quality content that can positively showcase your brand's visibility.

Track and analyze the results: As a digital marketing strategist in Malappuram, I would like you to be aware of campaign results and make necessary adjustments if needed to improve your campaign plans. Use data insights to clearly understand the campaign's performance, identify successful partnerships, and make adequate changes toward approaching micro-influencer marketing.

By working with a digital marketing strategist in Malappuram and understanding and accepting the power of micro-influencers, brands can create a deeper connection with their target audience, increase brand visibility, and ultimately make more sales. Instead of focusing on the number of followers, could you establish a sincere and meaningful connection with these industry experts? Working with these smaller influencer groups will produce more significant and possibly unexpected results that can surprise you.

For digital marketing-related services visit https://raufpanali.com

[ottoshelpfulhacks]

Level Up Your Affiliate Game: Micro-Conversions are the Mighty Mushrooms of Success

Cultivate affiliate success with micro-conversions: Nurture leads and watch your revenue blossom! Forget gold rushes and diamond mines, fellow hackers! The real affiliate treasure lies in the hidden valleys of micro-conversions. These seemingly insignificant steps – email signups, free ebook downloads, quiz participations – might not look like much, but string them together, and you’ve got…

[the-learning-hub]

Uncovering the Key Differences between Macro-Influencers and Micro-Influencers in Digital Marketing

Uncovering the Key Differences between Macro-Influencers and Micro-Influencers in Digital Marketing

Digital marketing is a constantly evolving landscape and one of the most popular strategies in recent years is influencer marketing. Influencer marketing refers to using individuals with a large following on social media platforms to promote a brand or product. However, not all influencers are created equal and it’s important to understand the differences between macro-influencers and…

[artsekey]

I really hate how ads have taken over the internet. On one hand, I know that hosting a website costs money, right? And ad revenue is one of the simplest ways for free-to-use websites to cover their operating costs.

My question is-- and I would genuinely love an answer-- is this ever going to stop? Tumblr ran for a long time without ads. So did Youtube. I know that the cost of hosting so much media has gone up, but there are a lot of users on these websites that make the content that drives people to use the service that don't see any of the money generated by this revenue. On Youtube, there's at least a way for creators to make some money from what they do. For most, it isn't much, but the opportunity is there. On Tumblr, well... the ability to convert the visibility of my blog into any financial gain practically nonexistent, though they did at one point promise that users would be able to make money from ads run on their blogs (whatever happened to that, Staff?).

"You can pay to avoid seeing ads!" Tumblr says, as if the views on my main blog alone over the past few years have not generated more than enough ad revenue to cover the price they're asking me to pay, the person who is actively making content that brings eyes to their ads.

I'm not mad at Tumblr for hosting ads. I get that it has to happen because it's the easiest way to keep the site free, and honestly, I imagine Tumblr's staunch opposition to monetization has been a real obstacle for the team building Tumblr. But at the same time, it feels like yet another small concession in the usability of the site. I'm tired of ads that auto-play with blaring audio while I'm scrolling. I'm tired of adds that, if I touch them while trying to scroll past them, take me to an external site. Outside of tumblr, I'm tired of looking for information online only to get a webpage that's 95% ads and otherwise illegible. Hell, I recently got an ad on Discord. Was it unobtrusive? Maybe. But it was there, for the first time, and I know that won't be the end.

I know the first reply I'm going to get on this is "use adblock", and yes, that's a solution, but think about how much the landscape for media has changed in just ten years.

Popular forums are basically gone outside of reddit.

Youtube, without Red, is ad hell. You can't watch more than 3-4 minutes of video without getting sent to marketing hell.

Instagram, Tumblr, Twitter-- it's terrible. I firmly believe they've manufactured a worse experience through the implementation of ads to convince you to buy into their premium services.

Just Check out this video of Penguinz0 trying to watch a video on a third-party site.

There's discussion of putting ads into video games.

Remember when games didn't include micro-transactions? Blizzard is charging $70 for one mythic skin. You could almost buy Overwatch 1 twice-over at that price-point.

Influencers make a living by making their lives into advertisements.

Youtube has retaliated against users using ad-block on non-chrome browsers by artificially inflating the load times of it's videos.

What can we do about this? I imagine companies see it as an infinite money hack; users can't stop companies from hosting ads, and the action they could take to voice their displeasure-- leaving the site, using other competitive services-- has been all but obliterated thanks to the homogeneity of popular social media outlets. If someone is truly so incensed about ads, well-- it isn't like they have to engage with them, right? They can enroll in a cheap, auto-renewing service to get rid of ads entirely. Well, wait, the price of premium might just have to go up. Don't worry, it's auto-renewing! You won't even notice it. Oh, no, it's got to go up again, you won't even notice it.

There's no incentive for them to cap this behavior, and no way for us as users to pressure them to do so. We create these spaces; we fill them with color, art, activism, community, and the companies that ride on the tailcoat of the spaces we create tell us to give them more. What comes next?

[daggerfall]

M's Updated New Player Guide for Elder Scrolls Online

I have to simplify a great deal of this information since the intended audience is people brand new to ESO looking to get into it for questing (not pve or pvp), so if anyone thinks bits of this are a little wrong or lacking nuance, please understand it is likely intended. Credentials: trust me.

Top 3 Important things to know before you get started

Character creation: You pick your class during character creation and this can never be changed. Trust me, people miss this. Your race, appearance, and name can all be changed but for a cost (crowns, the in-game micro transaction currency), and little bits of your appearance can be changed with cosmetics that may or may not be free. Any class can quest just fine, some will be better at solo content than others, but don't sweat this. Some classes are also DLC (warden, necromancer, and arcanist). Make the character you want and can stick with, as you will need a Main for purposes of crafting and crafting knowledge can't transfer to other characters you may make. Also, plan for them to deal damage primarily. Supports are not needed in questing and you'll often be alone anyway - save yourself the pain of killing enemies at a snails pace and invest in damage with a smidge of survival.

Alliances and the Main Quest: The start of the game for new players should always be the base game main quest and your respective alliance's main quest. Unless you started with the expansion that unlocks any race any alliance, your alliance will be tied to your race. Bretons, Orsimer, and Redguards: Daggerfall Covenant. Dunmer, Argonians, Nords: Ebonheart Pact. Altmer, Bosmer, and Khajiit: Aldmeri Dominion. Imperials are DLC but any alliance. This can be changed later for crowns, but only affects what alliance you fight for/against in PvP zones, minor dialogue interactions, and certain cosmetics. The starting city/zone for each alliance is as follows: DC: Daggerfall, Glenumbra. EP: Davon's Watch, Stonefalls. AD: Vulkhel Guard, Auridon. Interact with any wayshrine to port to that city (wayshrine to wayshrine travel is free). Find the Hooded Figure in your respective city and you will get the main quest starter Soul Shriven in Coldharbour, which can never be deleted and will get your started on the main quest. It's fairly easy to follow from there. Heads up that if you're reading this after November 2024, the tutorial has changed drastically since I last played it!

DLC, Chapters, and ESO+: Depending on the version of game you got, you may be pushed to play the newest chapter (biggest story DLC released each year) first. This is a trap. ZOS advertises the game as play how you want and in any order you want, and any longtime player hates this marketing strat. Functionally, any DLC can be played at any time in ESO, but you will miss certain bits of dialogue and story by playing out of release order. Characters will remember previously meeting you if you play in order, but not out of order. They may drastically change their appearance to the point of the story making no sense if it happened in that wrong order, or even die and reappear with no acknowledgement of their death. If this is your first time playing ESO, I Highly recommend playing everything in the intended release order at least once, and then decide for yourself what stories you think work as independent stories for other characters you wish to play.

The intended order is (without listing every single dlc) the Coldharbour main quest and your alliance's main quest at the same time ➡️ Cadwell's Silver and Gold (the other two alliances' main quests) ➡️ Imperial City (PvP zone with a solo storyline, but can be skipped/played at any point) ➡️ Craglorn ➡️ all dlc in release order (including dungeons, zone dlc, and chapters). Dungeons can be done in any order (base game I and II dungeons should be done in the numeric order) up to Wrathstone, which is when year-long story arcs began and included dungeons in the plot, and more returning NPCs appear in dungeons.

The Infamous "ESO DLC flowchart" can advise you the order of when you should play certain storylines (base game and dlc), but basically it's just the release order and natural flow of the storylines. It updates too often for me to post the image here, but you can easily find it by searching those terms. Another good ESO starter guide I like is this one, that explains which story points to hit and when.

The base game alone is good and contains hundreds of hours of content. Get through the base game's main quests and decide for yourself if you like the game enough to continue on. And if you do want to continue, then the best way to play DLC is to buy the subscription ESO+. Among many other things, the main use for the sub is access to every single DLC in the game* while the sub is active. The sub also gives free crowns each month which can be used to purchase permanent access to specific DLC for if/when you end your sub. Or spend them on a cute outfit. Up to you.

*ESO+ does not give access to the newest chapter, until the next one comes out usually a year later.

ALRIGHT big stuff out of the way. More advanced stuff for once you're already in the game and playing now.

Avoid any quest that goes into your journal as a Prologue - delete it right away. Prologues are like introduction/teaser quests for zone DLC and chapters. Doing prologues out of order should also be avoided. Once you're onto playing DLC, there is a prologue for each starting with the Morrowind chapter.

Start researching item traits at crafting stations ASAP. The timers for research grow exponentially with each trait, so an early start is good. This is necessary for crafting later on, and everyone should have A crafter (ideally their main for resource reasons)

Find the stable master early on and begin "training your horse" each day for 250 gold. Also buy a mount there. It takes 180 real life days to fully complete on each character, but you'll notice the difference with your mounts speed and stamina, and to clarify, inventory means YOUR inventory. That's 60 more inventory slots! And mount training affects all mounts on that character!

Find the bag merchant in town and spend your gold on maxing out your inventory space when you can afford it. Bankers can also be found in each town and you can store a lot of items in your bank with them FOR FREE. No other player has access to your bank. Your bank space is shared across all of Tamriel and all of your characters as well, to allow for easier item transfer to alts

Back on crafting, don't worry about materials or crafting your own gear for a long time. You pretty much need ESO+ to be a crafter due to the craft bag. Just put on random gear you loot off enemies or get as a reward, and replace it as you level up and outlevel your old gear.

As a quester, you can use any gear and any skills you want - with a few suggestions. Don't use heavy armor as your primary armor type (a few pieces are okay), ice staves, 1 hand and shield, or restoration staves. Those are primarily support armor types and weapons. Also, read your tooltips and skill descriptions, and don't use skills that state they will taunt the enemy. ESO's aggro system works differently than you may expect from other MMOs. Anything else is free game. Though I will advise this isn't Skyrim, and using skills will deal far more damage than spamming "basic attacks", or light and heavy attacks. Stealth archer isn't a thing here, sorry.

DON'T fall for the crown store trying to sell you respec scrolls, werewolf and vampire skill lines, etc. You can redo your skills and attributes at any point for gold in a capital city, other players can give you lycanthropy or vampirism for free upon request. Merchants and banker assistants from the crown store I don't consider a scam. Those are good uses of crowns.

The build advisor for each class/role is painfully out of date as it hasn't been changed since launch, and entire skills/morphs have changed over the years to be entirely different. With no nuance to avoid it getting complicated, stick to either investing in magic or stamina as your primary resource, and most of your skills costing that same resource. Skills scale their damage with your highest offensive stat, so splitting evenly doesn't do anything besides make your pool bigger, but you can use both stam and mag skills and they will deal similar damage. You just might run out of your "off" resource faster. Light armor benefits magicka users better, medium benefits stamina users better, generally speaking.

Join the Mages Guild and Fighters Guild ASAP in your starter town. Regardless of RP, they have storylines you'll want to complete, as well as skills and passive abilities you may want, and it's better to get a head start on this leveling process. Undaunted is related to dungeons and can be skipped early on, but if you start doing dungeons, make sure you join! It has no respective storyline.

Weapon and class skill lines progress by having those skills on your bar upon gaining experience while On that bar, not with each cast of the skill. Individual skills rank up and can morph into other skills by gaining experience with that skill on your bar. Guild skill lines have their own unique progression requirements - read your tooltips!

Main quest marker icons appear slightly fancier than generic quest markers, and I would advise to avoid taking them out of order. Most main quests will guide you to the next quest giver easily, so if you find yourself going far out of your way, you may be getting lost or starting a different storyline. Blue quest markers are for repeatable daily quests.

Delves are public instances and can be done solo. Public dungeons are public instances and may be able to be soloed depending on skill. Dungeons/group dungeons are for 4 people, not public instances, and you should not try to solo them. Trials are raids for 12 people, not public, and you very much should not attempt to solo them.

Depending on what DLC may have come with your version of the game, you may be pushed to try the various DLC features added with each chapter. This includes psijic order, antiquities, companions, tales of tribute, and scribing. All of these individually (except psijic) can be started/done early without spoiling yourself on future DLC. But there's no real need to rush through getting access/completion of them right away either.

Add-ons (PC only) are allowed in ESO, mods and macros are not. The application Minion is how most of us download and update our add-ons for various UI and QOL features.

Once you reach level 50 on a character, you start gaining levels in Champion Points, which are shared across all of your characters. Once you hit CP 160, you will stop out-leveling your gear and can start making gear you plan to keep. CP goes up to 3600, but you'll hit the cap on effectiveness around 1500 (role dependent) I think.

The fashion system in ESO is either using the outfit station to apply motifs (purely cosmetic) you've learned to that character to your outfit, or costumes you can get with crowns or other means (questing, collectables, etc). Motifs learned on one character allow any character to use that motif in the outfit station, but only that character can Craft an item in that style.

There is no auction house system. There are guild traders instead - storefronts that guilds bid on weekly to gain ownership of and use for their guild to sell items to other players, for a small cut of the profits. Anyone can buy from them, only guild members can sell. Most of the junk you find in questing is worthless to other players, and most players use add-ons to know the marketplace average worth of any item in game.

If you're looking to just make enough money to get by, you can sell all the random gear you loot to merchants. It will despawn from their inventory with enough time or items being sold. Once you get ESO+ and the craft bag, daily crafting writs is the best way to make easy money with little effort. Get certified in all 7 professions and do your daily crafting writs for about 5k gold per character per day. With enough skill point investment in hirelings that send materials in the mail daily, you never have to spend any gold to do writs.

Thieving is mildly good for making gold, but it has a cap on how much you can sell a day. Sell or launder at outlaws refuges in each city. Thieves guild and dark brotherhood are DLC content so don't look for them in the base game.

Before you start doing dungeons, at any level of difficulty, you should understand how ESO dungeon etiquette works. People here aren't as friendly as final fantasy, but hear me out before you say we're all mean. ESO does an extremely poor job of keeping the casual questers from the sweaty endgamers, and forces them to share the same dungeon queue when they're in that queue for entirely different reasons. Endgamers need transmute crystals quickly, questers just want to see the quest, and each person needs the other to achieve their goal, but you can't do both at the same time. Both are valid reasons to do dungeons. Quests can't be repeated on the same character, so they can't even do the quest with you if they already did it years ago. Quests also give a skill point for completing, which is another valuable endgamer resource. In general, if you plan to use the group finder to find a team for a dungeon, do not expect them to sit around and wait for you to sit through dialogue. At best they will wait for you to spam through it for the quest completion, if you warn them in advance. Randos aren't going to be overly social, even a "hi" at the start may be ignored. It's to be expected, but not intended rudely. If you want to see a dungeon's quest in full, this is the time to find a friend to group with you! It's an MMO! Be social! Many ESO dungeons are unable to be soloed unfortunately, for strange mechanical reasons.

Also, you need to know your role before queueing, and that includes knowing how to actually deal damage as a damage dealer. You don't need to be amazing, but please don't just spam light attacks. Don't queue as a tank unless you actually understand the basics of ESO tanking, same for healing. Look into resources online for beginner builds. If you don't want to learn your role or how to git gud, then I'm sorry but doing dungeons with strangers is not for you then. It's a team effort, and their time should be respected too.

This isn't meant to be the most strictly followed list of all time, but things that I end up inevitably telling people or wish I had learned sooner. It's meant more as something to refer back to and to gently guide you in the right direction, as well as get you in the right mindset for character creation when planning a character you'll play for Years of quests.

[stylusolutions]

Micro Video Content | E-Learning Content Development In Mumbai

Micro Content & Why You Need it

AUGUST 11, 2020 / ADMIN / COMMENTS OFFON MICRO CONTENT & WHY YOU NEED IT

Considering today’s lifestyle, most of us spend considerable time travelling. 90% of the people are seen browsing through their mobile phones while travelling, especially if they are not the ones driving. Nobody likes to read a long article or watch a one-hour video unless you find it interesting. While coming home from work, you first see what’s in your phone. After having a long-hour shift, you would like to watch a video that will conveys the message. This is where micro video content comes into picture.

With the increased usage of mobile phones, the demand for micro-content has increased. Micro content marketing is creating quite a buzz in content marketing. Let’s find out what it means.

What is Micro Content?

Micro content is a small piece of information that can be shared online. Its main goal is to convey information quickly and leave a long-lasting impression on the audience. It mainly focuses on the social media platform, which is a quick and popular method to get information out in today’s generation. Simply put:

Micro content is content that can be consumed within 10 seconds or less.

With the use of social media it is easier than ever to distribute content in this manner; however, there are certain points to keep in mind while doing that:

Know your platform:

Apart from having its own demographic audience, every social network platform has a certain format in which content can be shared. So, decide the format in which you want to upload your content and then select your platform.

Identify your audience:

Before developing the micro content, you need to always keep in mind why and for whom you are creating the content. Create content that connects and engages with your targeted audience. By providing value and problem solutions, you can easily earn their trust and turn them into potential customers.

Be effective:

You may not have to use words always. Decided how you want your content to be presented: words, videos, infographics, etc. Your target audience and the service you are proving will help you decide your medium. For example, if you are a graphic designing company, you may want to portray your message with interesting graphics or even comics; if you are a content writing company you can use catchy tag lines or infographics.

Optimize your content:

You need to optimize your content for SEO to make it searchable. Whenever a user searches for content, all it takes is well-crafted micro content to drive them to your website. Your SEO optimized micro content can play a vital role in driving traffic to your website through search engine results. Once they are on your website, your long-form content can keep them engaged and encourage them to subscribe to your services.

Keep it short:

Of course! Duh! Keep your content short and precise. The shorter the content, the more likelihood your message is going to get conveyed. In such situations, visual elements generally play a vital role.

But why is micro content required when you are already producing long-form content and advertising it on social media, right?

Why Do You Need Micro Content?

Micro content is about creating value or creating a sense of value that you will be able to offer the reader in the future when they avail of your services. Micro content can be used as a bait to grab the attention of your target audience.

It can get your point across to your clients within a few seconds. The best way to engage them is to provide shreds of information instead of sharing it all at once.

It helps in sharing content without compromising on cost and quality.

It can be used to solve a specific problem or answer a question for your target audience in a very short amount of space.

You can add a link or reference to your micro content that will take the user to the detailed blog, newsletter, e-learning course, product feature guide, etc., which can further turn into a positive business deal.

In this tech savvy world, if you want to boost your brand among a wider audience, you should consider investing in micro content. You can hire the services of professional micro content marketing companies, such as Stylus Solutions, and let us deal with the knickknacks of helping you achieve your marketing goals.

You can also visit our website at www.stylusolutions.com or get in touch with us at info@stylusolutions.com.

[selfhelpforstudents]

Hi friends! How are you?

Please follow the SHFS Studygram for more motivational content. We almost reached 30 followers, guys! (I know this is not a lot but it means the world to me!!! <3)

- 12/03/2023 -

Selfcare:

Meditation

Workout

Smoothie

Yoga

University: It's Revision Sunday!

Revision Statistics

Revision Management

Revision Marketing

Revision Business Ethics

Revision Micro Economics

Revision ESG

Volunteering/Extracurriculars/SHFS:

Finally answering your questions

Sending out my CV to someone checking it for my Oxford application

Filming more motivational content for Insta <3

Love, Sophia

Instagram: 27; Tumblr: 14,156; Discord: 215

[top-video-games-reviews]

Assassin's Creed Shadows: 10 BIGGEST Changes to Know

Everyone is excited for Assassin's Creed Shadows coming on November 15, 2024. It's a new chapter in the series, set in Feudal Japan. The game will mix history with modern tech for amazing visuals and a deep gaming experience.

It's made for the latest consoles like the PlayStation 5 and Xbox Series X|S. It uses new tech to make the game look even better.

A dark and atmospheric urban landscape inspired by Assassin's Creed, featuring towering ancient architecture blending with modern city elements, shadowy figures stealthily navigating rooftops, a vibrant moonlit sky casting dramatic shadows, lush greenery climbing over stone structures, and intricate details of historical and futuristic design intertwined.

Players will explore Kyoto and Osaka, two beautiful cities. They'll play as Yasuke and Naoe, each with special skills. This means more ways to fight and sneak around.

The game will have better stealth, a new parry system, and weather that changes how the game looks and feels. Assassin's Creed Shadows is going to change the series in exciting ways.

Secure your copy of Assassin’s Creed Shadows on Amazon now and get exclusive content before the release!”

Key Takeaways

Release date is set for November 15, 2024.

Game features dual protagonists Yasuke and Naoe, each with unique skill sets.

Incorporates ray-tracing global illumination and micro polygon technology for enhanced graphics.

Dynamic weather conditions and seasonal changes affect gameplay.

Settings in Feudal Japan include detailed recreations of Kyoto and Osaka.

Improvements in stealth and combat mechanics promise strategic gameplay experiences.

Available for early access through exclusive pre-order deals at the Ubisoft Store and Epic Games Store.

New Setting and Characters in Feudal Japan

Assassin's Creed Shadows is a big deal. It takes players to the amazing Assassin's Creed Shadows setting of Feudal Japan. This game is set in the Azuchi-Momoyama period. It's full of history and culture.

Ubisoft has added legendary figures like samurais and shinobi. This makes the game very exciting. It's all about Assassin's Creed historical immersion.

Feudal Japan Landscape and Historical Period

The game is set in a time of big change. You'll see beautiful landscapes with wooden villages and temples. Cherry blossoms add to the beauty.

Places like Kyoto and Osaka are very detailed. They make the game feel real. This is a true Japanese cultural experience.

Secure your copy of Assassin’s Creed Shadows on Amazon now and get exclusive content before the release!”

Main Characters: Yasuke and Naoe

Yasuke is a samurai with strength. Naoe is a shinobi who loves stealth. They work together in a special way.

This Assassin's Creed dual protagonists system makes the game different. It's like Assassin's Creed Syndicate.

Rich Cultural Immersion in Kyoto and Osaka

Kyoto and Osaka are amazing in the game. They feel real. You'll see markets, seasons, and alleys.

This makes the game feel true to Japan's history. It's educational and fun. It's all about Kyoto and Osaka in Assassin's Creed.

Historical Setting: Azuchi-Momoyama period provides a rich backdrop.

Main Characters: Yasuke the samurai and Naoe the shinobi offer unique gameplay styles.

Landscapes: Detailed cities like Kyoto and Osaka immerse players in Japanese culture.

The game focuses on being true to history and culture. It's exciting for both old and new fans. We're all waiting for its release on November 15th.

Assassin's Creed Shadows: 10 BIGGEST Changes You NEED TO KNOW

Ubisoft has made big changes in Assassin's Creed Shadows. The game is set in Feudal Japan in the late 16th century. It has new stealth, combat, and world changes.

Enhanced Stealth and Combat Mechanics

The Assassin's Creed Shadows gameplay focuses on better stealth and combat. It has a new stealth system that uses light and shadow. This lets players control visibility and enemy vision.

Players can now crawl and use the environment for stealth. For example, they can stab through shoji doors. This makes the stealth mechanics in Assassin's Creed more exciting.

Combat in Shadows is also improved. The game has destructible environments and posture mechanics. This makes fights more realistic and challenging.

"An Assassin's Creed scene depicting a dynamic weather system, showcasing a blend of stormy clouds and shafts of sunlight breaking through, with a silhouette of a robed assassin perched on a rooftop, overlooking a vibrant cityscape that shifts from rain-soaked streets to sunlit rooftops, emphasizing the contrast between dark ominous clouds and bright flashes of light."

Secure your copy of Assassin’s Creed Shadows on Amazon now and get exclusive content before the release!”

Dynamic Weather and Seasonal Changes

Shadows has a new feature: dynamic weather and seasons. The game changes with each season. This affects gameplay a lot.

For example, spring is green and good for hiding. Winter is cold and adds survival challenges. These changes affect wildlife and the game world. They make the game more varied and fun.

Open World Exploration and Expansive Maps

Shadows offers great Assassin's Creed open-world exploration. Its maps are huge and full of details. Players can explore central Japan and find many quests and secrets.

The game has many places to explore, like towns and castles. Each area is detailed and reflects Japan's history and culture. The game comes out on November 15, so players can explore these vast landscapes.

A vast, immersive landscape showcasing diverse terrains in the style of Assassin's Creed, featuring ancient ruins, bustling medieval towns, and lush forests under a dynamic sky. Character silhouettes in the distance engaging in stealthy exploration and parkour, with a mix of historical architecture and natural beauty, vivid colors highlighting the day and night cycle.

Assassin’s Creed Shadows Features:

Stealth System: Dynamic light and shadow effects, prone crawling, and environmental interactions.

Combat Enhancements: Destructible environments, posture mechanics, and tactical depth.

Dynamic Weather: Seasonal changes affecting gameplay and influencing wildlife behavior.

Open World Exploration: Expansive, detailed maps with diverse regions and interactive environments.

Secure your copy of Assassin’s Creed Shadows on Amazon now and get exclusive content before the release!”

Conclusion

The wait for *Assassin's Creed Shadows* is almost over. It comes out on November 15, 2024. The gaming world is buzzing with excitement.

This game takes us to Feudal Japan. We'll explore Kyoto and Osaka in detail. It has new gameplay and a story with two main characters.

The game is set in the Azuchi-Momoyama period. This adds a rich history and beautiful visuals. It uses the latest tech for amazing graphics.

*Shadows* brings better stealth and combat. You'll see weather and seasons change. It's like *Assassin's Creed Origins* but even better.

Yasuke and Naoe, the main characters, have cool skills. They make the game more fun and challenging. Players will have lots of choices.

Ubisoft is working hard on the *Assassin's Creed* series. They plan to keep making games until 2030. *Assassin's Creed Shadows* is a big step forward for the series.

More news about the game is coming. Fans are getting even more excited. This game could change the *Assassin's Creed* saga and the gaming world.

Secure your copy of Assassin’s Creed Shadows on Amazon now and get exclusive content before the release!”

[thatdisasterauthor]

AI and the Bursting of the Social Media Bubble: How to Survive as a Creative

I've been wanting to put my thoughts on AI and Social Media into a more collected format, so I've written up a longer post on it on my blog on my website, and I'm sharing it here as well.

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Let’s face it, being a creative is becoming a rougher and rougher ride lately, especially if you’re a creative who grew up on the internet. A lot has changed in just the last year. The downfall of Twitter, the rise of AI. For awhile there we had a golden age of social media platforms that could really help us build our audience and careers, only for that all to start evaporating seemingly overnight, leaving a lot of creators stranded and disoriented. Look on any site right now and you’ll find creators terrified of losing everything to AI, creators terrified of losing their audience if their main social media presence gets shut down or banned, creators completely unsure of how to navigate the industry with half their tools taken away.

It sucks.

But, at the same time, as quick as it feels, this has been a long time coming. The social media bubble has been primed to burst for awhile now. What made social media a great tool for creators in the beginning was its authenticity. Social media was social. You found people you liked, you followed them, and you saw what they posted in the order they posted it. There were no games. No tricks. Ads that were present were less intrusive, less targeted, and less frequent. People weren’t as determined to play numbers games with who could get the most followers, the most likes, the most most most. An independent creator or small studio might sell to you, but you knew there were people behind those products. You knew there was a person who cared, who just wanted to show you the neat thing they made, not drive up their metrics or try out all those Cool Tricks they learned in a business psychology class.

Then big companies said “hey, we want a piece of that pie too,” so they started hopping on to social media as well. But it didn’t work for them, not the way it did for independent creators, because it wasn’t authentic. It was marketing. There wasn’t a person who cared behind the screen, it was some kid hired fresh out of school and handed a brand standards packet and told to make it work. They didn’t care about really connecting with people, they cared about sales and sales alone.

The big companies didn’t like that it wasn’t working for them, oh no. People should be giving them attention too!!!1! So the shift began. Ads got more targeted and more frequent. Algorithms grew in size and scope, driving people towards content they never asked for or showed any real interest in, barely showing things that people had actually followed at all. Social media stopped being social. It became marketing media and, as a consequence, small creators got buried in the deluge. Some gave up, some did their best to trundle along doing what they could, and some tried to play the game under its new rules only to have their audience still evaporate because, without a huge marketing budget, the corporate method doesn’t work at all. A few got lucky and went viral, rising to the top without having to play by the rules, but many of those struggled to maintain it and crashed back down soon after.

Then there’s the homogenization. Facebook bought Instagram. TikTok exploded in popularity, so Youtube added Shorts and Instagram added Reels. Twitter added longer and longer content options, despite being a micro blogging site. Patreon took off, so everyone started adding paid content options. Social media sites were so terrified of someone doing better than them that they all became exactly the same. Before, you had an account on every site because they each did something different. They each had their own value. But now they’re all the same, so why bother having multiple accounts if you can accomplish the same thing on each one? These companies have shot themselves in the foot by no longer offering anything unique, then got mad that they were bleeding and blamed their users even though they were the ones holding the gun.

And, of course, Twitter is over there bleeding out on the floor. Plenty of social media sites have risen and fallen over the years—Myspace, DeviantART, to name a couple—but Twitter is the first one to be so maliciously and quickly taken out with a shot to the head. Almost overnight creators have lost a major source of connection to literary agents, art directors, job boards, and just a generally vibrant network of other creators and supporters. A few contenders tried to step into the ring to replace Twitter, but all seem to have fizzled out within a few months.

Amidst the social media meltdown, a new player stomped onto the scene: Artificial Intelligence. It swept in just as quickly as the demise of Twitter and at about the same time. Within just months it went from generating strange blobby horses with too many legs to almost perfectly replicating the styles of well known artists. Which, understandably, made everyone panic. As soon as it was on the scene we saw major publishers using it to create book covers (rather than hire an artist), news sites using it to create graphics (rather than hire an artist), people using it to pump out low quality books to put on Amazon (rather than learning to write themselves), and plenty more. We learned that the data sets these AI were trained on were all stolen art and writing. We watched everyone wave off our concerns and tell us we were overreacting, that this was just the “democratization of art.” Nevermind that a computer doesn’t need to pay rent, or fill the fridge, or pay medical bills.

The AI saga is still ongoing, and likely will be for a long time yet. But this article isn’t about AI in and of itself, so we’ll leave it there.

In the latest development of the social media bubble burst, the RESTRICT act got thrown into the pile. Falsely dubbed the “TikTok Ban,” the RESTRICT act is a vastly overreaching bill that would decimate the internet as we know it. It actually doesn’t mention TikTok at all within the text of the bill, TikTok is just the Trojan horse being used to try and push the bill through. It has, however, garnered vehement disagreement from both sides of the aisle so who knows what will happen there.

That’s where we stand right now. Many social media sites are dying, AI is stealing work, and the government is trying to destroy the internet as we know it. Good times. Good times. So what the hell are us creators supposed to do? Well, there’s a few ways to go about it and a few good ways to protect yourself.

Firstly: remember that you are unique. AI is not actually intelligent, it cannot actually learn, it can just cobble together data with zero actual understanding of what that data means. Only you can come up with your characters, your stories, your designs. Even an AI trained exclusively on your work cannot create the things you will create in the future. An AI can’t know why it’s important to draw seams on clothing to give the shapes more form, it can’t know why it’s important to show not tell in a story, it can’t understand the importance of proper kerning in a logo. Do you think Good Omens (both the book and the show) would have the nuanced characterization it does if there weren’t real people with real experiences behind its creation? Your creations are yours, you learned the things you needed to to bring them to life, you cobbled together dozens of tiny, seemingly inconsequential experiences from your own life to create them, and that is why they will always have value.

Secondly: be authentic. Be excited about your own work. Be a person. Don’t just push your content and shop and sales all the time. Relax. Geek out about a fandom. Share a meme. Get in a lengthy friendly debate about ancient copper merchants. You don’t have to, and shouldn’t, overshare your personal life, but you can and should still be a person. You are not a corporation and trying to act like one, trying to keep pace with what they do, will just hinder you. Being authentic will build trust between you and your audience, and that is key to creating a stable environment. An extension of this: don’t beg. Your audience does not owe you attention. Give them a reason to care and they will, even if it takes awhile.

Thirdly: own your audience. Have your own website, even if it is a simple single page business card website to point people to other places. Make it your hub so that people—fans, art directors, agents, etc.—will be able to find you and reach out to you even if your social media sites go down. Have a newsletter that people can sign up for, and back that data up frequently. Don’t rely on any social media website to hold your following for you, because it can vanish overnight and suddenly you’ll be back at square one. But a CSV of emails backed up onto a couple of hard drives? That’s YOURS. Substack died? Oh well, you backed up the CSV a couple days ago and now you can just upload it to a different newsletter platform and pick up right where you left off.

Fourthly: figure out what kind of creative you want to be. Yeah, some work is going to be lost to AI. Yeah, you’re going to miss out on some jobs because you can’t chat with art directors on Twitter anymore. But there will always be work out there for creatives, even if it is different than you used to imagine. Maybe you won’t be able to get into concept art with a huge gaming company the way you dreamed, but that doesn’t mean you can’t find a great indie studio to work with. Maybe you won’t be able to get a traditional publishing deal because you don’t like their values anymore, but that doesn’t mean you can’t run a great self-publishing campaign on Kickstarter.

Fifthly: support other creators. Share their work. Point art directors their way if you don’t have time for a particular job. Introduce them to your own audience. Boost their commission info posts. Build your network.

Lastly, ask yourself this: are you going to stop consuming content from your favorite creators just because AI exists? Just because Twitter died? Are you going to shelve all your favorite books because AI is out there? Stop looking at art that isn’t made by an AI? No. You’re not. You’re going to keep consuming the things you love, and so will everyone else. Maybe not in the same ways, maybe not in the same amounts, but they will.

One final note: do you know what happened when photography started to become widely available and affordable? Illustrators panicked. If newspapers could just snap a quick photo of the latest news, they wouldn’t need to hire illustrators. If catalogues could photograph their products, they wouldn’t need to hire illustrators. It was a huge shift in the entire industry, and illustrators did lose work. But you know what? A century later, we’re still here. We still have value. We still get work. We still create amazing things that can’t be done any other way. Our ancestors have weathered this storm before, and we will weather it this time, even if we get a little banged up in the process.

If you enjoyed this content, tips are very much appreciated! (But 100% not required!)

[idrellegames]

Apologies if this (or anything similar) has been asked before, but how long did Wayfarer take to plan/write/etc before you started posting about it on tumblr or actually.. writing the game?

I'm currently in the very early planning stages of my own IF and I don't want to rush on making the worldbuilding. I imagine lots of planning went into Wayfarer (?) before you started to actually write the game or promote it on tumblr, and I suppose I'm just curious to know? Again, my apologies if this is a weird question or one you don't want to answer.

Oh that's a good question!

To be honest, I wouldn't use what I did as a good example of what to do. 😅 As some of you know, Wayfarer has its roots as a Dragon Age fan game. That game went nowhere (and has no similarities to Wayfarer other than Alexia, Ren, Calla and Aeran were all originally OCs for it), but it did mean that I had an audience from the DA fandom when I made the switch to original writing. I made this blog and did announcement posts and OC questions before I had anything substantially written. I released one demo in May 2019 and didn't get much further than that.

2020 was when I made changes and abandoned the fan game to work on what is now Wayfarer. I did about 5 months of plotting and planning before I made the announcement; I actually did most of the initial worldbuilding and outlines for a video game scriptwriting course I was taking at the time. I had to develop a game bible for a hypothetical game, so I used Wayfarer for that coursework, although that game bible is not very representative of what the game is now since I had to do specific things in specific ways to appease my professor.

The first thing I did after announcing the switch to orginal fiction was commission a portrait of Mel. 😂 I already had portraits of Aeran, Alexia, Ren and Calla and though those ones were commissioned while the game was still Dragon Age, their character designs are still the same. Though I don't think artwork is necessary to have a successful IF, it can be very helpful in terms of gaining an audience. Visuals are eye-catching!

I tried a lot of different things in 2020. Some things worked, some didn't. The first half of the year I was worldbuilding, outlining, and reworking the game bible. I wrote and coded a Prologue that eventually got scrapped, and the beginning of Episode 1 up to the fight with Kane, which didn't. I livestreamed it on my Twitch channel with my partner reading and doing voices (shout out to anyone who remembers Southern Sero because that was... a thing that happened).

I rewrote the Prologue with the one we have now in September 2020 and worked to add more material to Episode 1 before making an official game announcement in November 2020. I can't quite remember how far that first demo went, but I think it was the Prologue and Episode 1's fight with Kane if the player went to Rat Alley and up to the end of the meeting with Zenaida if the player went to the docks. All of that would have been around 51k words of playable content in the game when the demo released.

Looking back, I probably would have done things differently. I also think that there's no one way to make an IF. What works for one person is not necessarily going to work for another, it's okay to find your own path. 💗

But I can give a little bit of advice:

You need to know what you are writing before you go ahead and write it. IF is not a medium that can be pantsed (unless you're creating a short or micro game). Get comfortable plotting and outlining in well in advance. You should have an idea of how your game is going to shape up and the main thrust of the plot before you start, otherwise you're going to get overwhelmed with too many ideas and risk fizzling out.

To promote a game, you need to have a game. Before you launch an announcement post and officially start marketing your game, you need to have a playable demo with substantial content. Think of it this way: you only have one shot to make a first impression and it has to be a good one. The demo needs to introduce the player to their character, the world, the game's main mechanics, and a plot hook. The amount of work this is going to take is going to differ depending on the scope of your game and your writing style, but a character creator and 1000-3000 words is not going to cut it.

Don't use your blog as a way to worldbuild. Keep that offline and between you and your beta group or writing circle. If there's one repeat tendency I've seen a lot over the past few years of IF development on tumblr, it's that there is sometimes more interest in answering OC asks and writing flash fiction and answering prompts then there is in writing the game. These asks can be a lot of fun and can absolutely drive engagement for your blog, but at the end of the day they can either take away from the time and energy you should put towards your game or they will spoil the development of your characters for the players. The line between player engagement and player participation in a game's development is a very fine one that can get tricky to walk.

Worldbuilding isn't something that you do at the start and never again. It's something that grows with you as your write your project; sometimes you'll have to shift things and change them, fill in holes you didn't see coming, scrap ideas entirely. Allow yourself breathing room. I think you're off to a good start by knowing that you don't want to rush the worldbuilding. It's something that takes a lot of time to grow organically, and it's going to change and grow with you.

Good luck! 💖