#Marketing for beginners
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brewitdigitally · 1 month ago
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Essential Digital Marketing Tools Anyone Can Master
Mastering digital marketing starts with knowing the right tools to use. These tools are not just for experts—they’re designed to be user-friendly and accessible to anyone wanting to improve their digital presence. Here’s a curated list that will help you get started, even if you’re a complete beginner.
1. Google Analytics: Your Window into Website Traffic
Google Analytics is like the ultimate map of your website’s traffic. By installing it on your site, you’ll see where your visitors come from, what they’re reading, and how long they stick around. The best part? Google provides free resources to help beginners understand the basics. Once you’re comfortable, you’ll be able to monitor key stats like page views, session duration, and which pages people bounce off from, giving you insights to improve your site’s content.
Try This: Start with the Audience Overview report to see where visitors are coming from, and check the Behavior section to understand popular content.
2. Canva: Create Eye-Catching Visuals with Ease
Creating beautiful graphics for social media, blogs, and ads doesn’t require a design degree when you have Canva. With its intuitive drag-and-drop interface, anyone can pick a template, add their text, colors, and images, and voilà—a professional-looking graphic! It’s perfect for social posts, flyers, or any visual content you want to create.
Pro Tip: Start with a template, customize the colors and fonts to match your brand, and don’t forget to explore Canva’s vast library of stock images and icons.
3. Mailchimp: The Friendliest Email Marketing Platform
If you’re interested in email marketing, Mailchimp is a great place to start. Its straightforward interface helps you design, automate, and send emails that engage your audience. With Mailchimp’s templates, you can easily put together a professional email, even if it’s your first time.
Getting Started: Set up a free account, create a small contact list, and use a template to design your first email newsletter.
4. Hootsuite: Your Social Media Organizer
Hootsuite is a lifesaver for anyone managing multiple social media accounts. This tool lets you schedule posts, track engagement, and even see what people are saying about you across different platforms—all in one dashboard. Hootsuite’s simplicity makes it accessible to anyone, even beginners.
Try This: Link your social media accounts, schedule a week’s worth of posts, and track how each post performs.
5. SEMrush: Discover SEO Opportunities
If you’re interested in making your content more visible on search engines, SEMrush is your go-to tool. It’s great for researching keywords, seeing what your competitors are doing, and even analyzing your site’s SEO performance. While it may look complex, SEMrush provides tutorials that help you learn the basics quickly.
First Step: Start with a keyword search relevant to your content or business, and see what similar sites are ranking for. This can help you build an effective SEO strategy.
6. Google Ads: Explore the World of Online Advertising
Google Ads lets you create paid ads that appear at the top of Google search results. While the thought of running ads might feel advanced, Google Ads provides a step-by-step setup wizard to guide you through. Once you’re familiar, you’ll be able to target specific keywords and audiences.
Quick Tip: Start small. Set a low budget, select a few relevant keywords, and track your ad’s performance to see what works best.
7. BuzzSumo: Find Trending Content Topics
If you want to know what topics people are currently interested in, BuzzSumo is your answer. This tool helps you find trending content in your niche by showing you what’s popular across the web. It’s perfect for discovering new ideas and understanding what your audience cares about.
How to Use It: Enter a keyword related to your topic, and BuzzSumo will show you the most shared content on that topic. This can help you brainstorm ideas and create relevant content.
8. Google Trends: Stay on Top of What’s Popular
Google Trends is ideal for finding out how popular a topic is over time. Whether you’re looking for seasonal trends or just want to know what’s buzzing, this tool can guide your content strategy.
Try This: Enter a keyword, set the date range, and explore how interest in the topic has changed. Use this information to plan timely content.
9. Trello: Organize Your Digital Marketing Projects
Trello is a simple project management tool that helps you organize tasks visually. For digital marketers, it’s a fantastic way to plan campaigns, track content ideas, and manage projects. Each project can have its own board with customizable lists and cards, making project tracking a breeze.
Getting Started: Set up a board for your content or campaign ideas, create cards for individual tasks, and move them as you make progress.
10. Yoast SEO: Make Your Content SEO-Friendly (for WordPress Users)
Yoast SEO is a beginner-friendly WordPress plugin that helps you optimize your content for search engines. As you create a post, Yoast will prompt you with tips, like using keywords in titles, meta descriptions, and headings, making SEO feel much simpler.
Pro Tip: Follow Yoast’s prompts as you write, and aim for the “green light” score to improve your content’s searchability.
Conclusion: Start Simple, and Build Your Skills
These tools are not only effective but also designed with beginners in mind. With some practice, you’ll soon be using them like a pro. Each one adds value to your digital marketing skills, whether it’s understanding your audience, creating engaging visuals, or planning content efficiently. Remember, the journey of mastering digital marketing starts with familiarizing yourself with these essential tools.
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guerillamarketingguy · 7 months ago
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How to Adapt Guerrilla Marketing Strategies in a Digital World
The transition of guerrilla marketing to the digital sphere requires creativity, adaptability, and strategic planning. Leveraging digital platforms, designing adaptable campaigns, ensuring resilience, maintaining a flexible workforce, and crafting a bridging media strategy are essential. Introduction The core of guerrilla marketing lies in its ability to use unconventional methods to maximize…
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afrinsultana123 · 10 months ago
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attitudeacademu4u · 11 months ago
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Unlocking Success: A Beginner's Guide to Digital Marketing Strategies
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In the dynamic landscape of today's business world, digital marketing has emerged as a powerful tool for businesses to connect with their target audience and drive success. Whether you're launching a startup, running a small business, or just stepping into the world of entrepreneurship, understanding the fundamentals of digital marketing is crucial. In this beginner's guide, we'll explore key success strategies to help you navigate the intricate realm of digital marketing.
Understanding Digital Marketing
Digital marketing encompasses a wide range of online tactics aimed at promoting products or services. From social media and content marketing to search engine optimization (SEO) and email campaigns, the possibilities are vast. Success in digital marketing begins with a clear understanding of these strategies and how they can be tailored to meet your business goals.
Success Strategies for Beginners
1. Define Your Goals: Before diving into any marketing strategy, it's essential to define your objectives. Whether you're aiming for brand awareness, lead generation, or increased sales, having clear goals will guide your digital marketing efforts.
2. Know Your Audience: Success in marketing hinges on understanding your target audience. Conduct market research to identify your ideal customers' demographics, preferences, and online behavior. This information will help you tailor your campaigns to resonate with your audience.
3. Build a Strong Online Presence: Establishing an online presence is foundational to digital marketing success. Create a professional website that reflects your brand, and optimize it for search engines to enhance visibility. A user-friendly website is key to keeping visitors engaged and converting leads into customers.
4. Content is King: Content marketing is a powerful tool for building brand authority and attracting organic traffic. Develop high-quality, relevant content that provides value to your audience. This could include blog posts, videos, infographics, or other content formats that align with your brand and resonate with your target audience.
5. Utilize Social Media: Leverage social media platforms to connect with your audience and promote your brand. Develop a consistent posting schedule, engage with your followers, and use targeted advertising to reach potential customers.
6. Master Email Marketing: Email remains one of the most effective digital marketing channels. Build an email list and create compelling campaigns that nurture leads, provide valuable content, and drive conversions.
7. Optimize for Search Engines: Implementing SEO strategies is crucial for improving your website's visibility on search engines. Conduct keyword research, optimize your website's structure, and create valuable, shareable content to boost your search rankings.
8. Monitor and Analyze Performance: Regularly analyze the performance of your digital marketing efforts. Use tools like Google Analytics to track website traffic, user behavior, and campaign success. Adjust your strategies based on the data to optimize results continually.
Conclusion
Embarking on a digital marketing journey can be both exciting and challenging, but with a solid understanding of these success strategies, marketing for beginners becomes more manageable. Remember that digital marketing is an ongoing process of learning and adaptation. Stay informed about industry trends, be open to trying new approaches, and most importantly, keep your audience at the forefront of your efforts. By unlocking the power of digital marketing, you pave the way for sustained success in the competitive online landscape.
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nschoices · 2 years ago
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How to start affiliate marketing (beginners level)
How to start affiliate marketing (beginners level)
Affiliate marketing is a popular way for businesses to earn a commission by promoting other people’s products. If you’re interested in starting an affiliate marketing business, there are a few key steps you’ll need to follow to get started. Choose a niche: The first step in starting an affiliate marketing business is to decide on a niche or area of focus. This could be anything from health and…
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bitchesgetriches · 8 months ago
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{ MASTERPOST } Everything You Need to Know about Investing for Beginners
Fundamentals of investing:
What’s the REAL Rate of Return on the Stock Market?
Do NOT Make This Disastrous Beginner Mistake With Your Retirement Funds
The Dark Magic of Financial Horcruxes: How and Why to Diversify Your Assets
Dafuq Is Interest? And How Does It Work for the Forces of Darkness?
Booms, Busts, Bubbles, and Beanie Babies: How Economic Cycles Work
When Money in the Bank Is a Bad Thing: Understanding Inflation and Depreciation
Investing Deathmatch series:
Investing Deathmatch: Managed Funds vs. Index Funds 
Investing Deathmatch: Traditional IRA vs. Roth IRA 
Investing Deathmatch: Investing in the Stock Market vs. Just… Not 
Investing Deathmatch: Stocks vs. Bonds 
Investing Deathmatch: Timing the Market vs. Time IN the Market
Investing Deathmatch: Paying off Debt vs. Investing in the Stock Market 
Investing Deathmatch: What Happens in a Bull Market vs. a Bear Market 
Now that we’ve covered the basics, are you ready to invest but don’t know where to begin? We recommend starting small with micro-investing through our partner Acorns. They’ll round up your purchases to the nearest dollar and invest the change in a nicely diversified portfolio of stocks, bonds, and ETFs. Easy as eating pancakes:
Start saving small with Acorns
Alternative investments:
Small Business Investing: A Kinder, Gentler Alternative to the Stock Market 
Bullshit Reasons Not to Buy a House: Refuted
Investing in Cryptocurrency is Bad and Stupid
So I Got Chickens, Part 1: Return on Investment
Twelve Reasons Senior Pets Are an Awesome Investment 
How To Save for Retirement When You Make Less Than $30,000 a Year
Understanding the stock market:
Ask the Bitches Pandemic Lightning Round: “Did Congress Really Give $1.5 Trillion to Wall Street?”
Season 3, Episode 2: “I Inherited Money. Should I Pay Off Debt, Invest It, or Blow It All on a Car?” 
Money Is Fake and GameStop Is King: What Happened When Reddit and a Meme Stock Tanked Hedge Funds
Season 3, Episode 7: “I’m Finished With the Basic Shit. What Are the Advanced Financial Steps That Only Rich People Know?”
Wait… Did I Just Lose All My Money Investing in the Stock Market?
Season 4, Episode 1: “Index Funds Include Unethical Companies. Can I Still Invest in Them, or Does That Make Me a Monster?” 
Retirement plans:
Dafuq Is a Retirement Plan and Why Do You Need One?
Procrastinating on Opening a Retirement Account? Here’s 3 Ways That’ll Fuck You Over
How to Painlessly Run the Gauntlet of a 401k Rollover
Ask the Bitches: “Can I Quit With Unvested Funds? Or Am I Walking Away From Too Much Money?”
Workplace Benefits and Other Cool Side Effects of Employment
You Need to Talk to Your Parents About Their Retirement Plan
Season 4, Episode 5: “401(k)s Aren’t Offered in My Industry. How Do I Save for Retirement if My Employer Won’t Help?” 
Got a retirement plan already? How about three or four? Have you been leaving a trail of abandoned 401(k)s behind you at every employer you quit? Did we just become best friends? Because that was literally my story until recently. Our partner Capitalize will help you quickly and painlessly get through a 401(k) rollover:
Roll over your retirement fund with Capitalize
Recessions:
Season 1, Episode 12: “Should I Believe the Fear-Mongering about Another Recession?”
There’s a Storm a’Comin’: What We Know About the Next Recession
Ask the Bitches: How Do I Prepare for a Recession?
A Brief History of the 2008 Crash and Recession: We Were All So Fucked
Ask the Bitches Pandemic Lightning Round: “Is This the Right Time To Start Investing?”
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the-hanged-mans-ghost · 5 months ago
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I find it hilarious my booth at the farmers market is a magnet to the 'Weird' kids, therians of all ages, Queer and trans folks of all ages, allies of all of the above.
I love y'all and it's a joy seeing the variety of cool like minded folks stopping by my booth!
Also, some paintings/wood burnings I recently did:
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rigelmejo · 1 month ago
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Something that always annoys me is the idea only 1 language learning method works. Which is not true. While it may be possible that, for a particular individual, only a few out of many study methods may work well enough for That Individual to make progress and stay motivated... that doesn't mean all the other study methods won't work for anyone else out there, or that those few methods will work for every other given person.
Obviously if you've been studying a while, then you already figured out what kinds of things work for you and don't. If you're a beginner, just wading into studying?
I would suggest you simply look for study methods that: 1. Teach you new things regularly, 2. Review and practice things you've learned, 3. Include studying things you need for your particular goals (for example if your goal is to read X book then the study materials at some point should involve reading practice and some words the book contains, if your goal is to talk about Y then the study materials should include some information about pronunciation and words you'll need to be able to say).
As you can imagine, a TON of study materials will meet these requirements. And you can study a given skill in a LOT of ways.
(Reading is my focus lol so just for reading, a beginner might: do vocabulary study with lists or conversations with native speakers or watching shows and looking words up or listening to dialogues with a transcript like in a textbook or graded readers or a picture book with word labels in the target language or a video game with labelled objects in target language, all of those things as long as your vocabulary is improving or reading practice is happening would help you make progress). So to improve reading skill as a beginner: you could study with a textbook, a podcast with transcript, a classroom or tutor with words written down in target language (like TPRS), a video game, a TV show and a translate app on your phone, a friend you talk with (who either writes words down or you look up words you hear with a translate app), a friend you text with, srs flashcards like anki (provided there's text) etc. As long as there's new words, and/or you're practicing reading, the study method may work. If it works will come down to if you can stay motivated doing it regularly, and make sure you regularly learn some new things and review/practice things you've already studied.
So consider those things when you see people selling a study method as a product (especially when it's costing you money). Consider if it teaches you NEW things, and are those new things related to your goals, and how MUCH new stuff will it teach you before you finish it? Consider if it provides review or practice, or if you can use it's materials to review on your own making up your own method, or if you'll need to do separate review/practice.
So examples:
LingQ. Can it teach you many new words? Yes, thousands, since you can import any texts you want when you get done with their provided material (I have no idea how much their beginner material covers though in terms of words... I would hope 1000-3000 words but that can be researched). Is your goal reading? It's suited to reading, so you will practice and review often with it. Cost? I think it was $12 a month when I last had it, and the price may have increased. Is it worth it? Depends on a learner's needs. I found it was wasting my money, so I chose to use free tools like Pleco and Readibu apps - since those apps are suited for Chinese learners and have better translations, Pleco has better paid graded reader material if I was going to spend money, and both Pleco and Readibu let me import texts so I can learn thousands of new words just like LingQ but free. Now that I'm not a beginner, I often use Microsoft Edge to read chinese... since I can still click-translate words easily (all my web browsers have that tool free), and Edge's TTS voice is helpful for pronunciation and sounds quite good. I read webnovels online so Edge works well. But it's translations aren't as good as Pleco or Readibu, so if I still needed translations more I would use them. So... is LingQ a good study method? Its certainly a study method marketed to buy. Well... the method is suited to improving reading skill, at least. It costs money, which is a negative, but it does offer a lot. However: everything it does regarding reading can be done free with other apps or sites or web browsers on their own. So if paying money motivates you to read... sure. LingQ does have a few word tracking features a learner may find worth the money, keeping in mind the actual read-to-learn method can be done free without lingq. (Also... while LingQ is a valid option for improving reading, if the learners goal is speaking then it would be important to think of what study activities the learner will do OUTSIDE of LingQ to improve speaking... because I've seen how LingQ is marketed as "how to learn a language" but it's only focused on some skills. It has vocabulary and grammar in some sense, since you'll read a lot and encounter new words and structures. But it doesnt have speaking or writing practice at least last time I was on it. Those activities would need to be worked on, on your own).
You can do that kind of cost/benefit contemplating with any study method material you see being sold. Amother example: there's a beginner Mandarin course called Mandarin Blueprint. It teaches like 800 words. Thats all. It may be worthwhile for a beginner... who still needs to learn 800 common words. But if you already know a few hundred words, the benefit of the course is less, you'll need to find a new material to teach you more new stuff soon. And the price was like a few hundred for the course... which for me personally was too much to spend, when I had already learned 800 hanzi from a book that cost me 12 dollars and 2000 words from a free user made memrise deck. The course claimed to get a person speaking, competent, but anyone not a beginner would say speaking basically with 800 words is nowhere near the level of working in Chinese or just doing a lot of daily life stuff, or reading/listening to media. (Although for the motivated beginner if you're learning 800 words on your own like I was, its definitely close to the point of jumping to learn more words and start reading kids and teenager books, and watching easier shows if you're willing to look new words up). So to me... Mandarin Blueprint felt like overselling some basic beginner materials. (Again when I know several other things that teach beginner stuff either more in depth so HSK test prep classes, and college courses, or that teach beginner stuff to the same depth as Mandarin Blueprint but free).
Some study materials aren't going to act like they teach everything. I've seen chinese courses just for learning to speak tones better and general pronunciation - probably worthwhile if your goal is to improve speaking and a teacher could help improve the issues your having. But a learner needs to be aware for that course that they'll need to study vocabulary on their own, its JUST a pronunciation improvement course.
#rant#i saw a lot of comments on forums yesterday thinking automatic language growth alg was like snake oil#aka a scam. but it can be done for free (free lessons online) and for people who#learn well from visual context and guessing (i learn well that way) the lesson style DOES result in learning new words and grammar#so provided you can find ALG type free lessons that teach 1000+ words (ideally 3000+ words) then you will learn#enough grammar and words to then move onto native speaker content to continue studying. so all free#i have not seen yet how ALG helps students with speaking or writing yet though. so i can only say it for sure improves passive skills#specifically listening with new words and grammar. and listening translates to reading if you practice that on your own#even just with subtitles or podcast transcripts.#the issue for me is can i find alg courses that teach a thousand words in a timely manner (and free if thats my personal requirement)#i think Dreaming Spanish and Comprehensible Thai do have enough free courses to teach 1000+ words#so those ones would get you to possibly intermediate b1 level in passive listening skill#and then its up to you on if 1 that meets your goal 2 you learn well with that lesson type 3 you are motivated to do the lessons#like... duolingo itself is not completely useless... it teaches 3000 words on most courses (and maybe 1500 common words). the big issue for#me with duolingo is it takes me AGES to complete a lesson and complete a course (years). cause i cant focus on it#whereas with duolingos content... its beginner content. at best it will get Reading skill to A2 or low B1#and maybe other skills if you practice OUTSIDE duolingo with the words and grammar u learned.#so getting to A2 vocab shouldnt take me more than a year to learn (based on how i study). i can learn it in 6 months if i#just study a wordlist on paper and a grammar guide online. so since duolingo takes me 4 times LONGER to study than the other methods i use?#duolingo is a waste of my time. not worth it (and it markets itself as if it will get a learner to B2 when it wont. and it markets#as if 1 lesson a day is all you need. to make progress in 6 months in duolingo like my wordlist study...#you'd need to be doing duolingo 1-3 hours a day... which duolingo does not tell u to do. and most learners dont
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ladywaterfall · 3 months ago
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gonna learn some canva to better my chances of getting a new marketing job. to make it fun and Not Scary for myself I'm thinking of making little graphics themed around ponies I like, so i can get a little practice and post them here without feeling like they need to be the Best Thing Ever
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titumizan · 1 month ago
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Make Money Online
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un-pearable · 7 months ago
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why are 99% of crochet animal patterns just vague blobs. cmon. i know we can do better as a community. have you seen the shit the national parks service put out? yeah, the NPS. there are grandmas on the frontlines of the most formally accurate critters this side of a 3D printer. we can do better than orb with two triangles sewn on. we can make a more accurate cat. that is NOT what a turtle looks like. step AWAY from the axolotl
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guerillamarketingguy · 7 months ago
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The Ultimate Cheat Sheet on AI for Digital Marketers
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AI revolutionises digital marketing with personalisation, efficiency, and predictive analytics. Introduction Artificial Intelligence (AI) is reshaping the digital marketing landscape, providing new tools and capabilities that enable marketers to refine their strategies, enhance personalization, and automate processes that were previously time-consuming. This blog post delves into how AI…
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thebrandblueprint · 5 days ago
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How to Grow Your Medium Profile Fast: A Beginner’s Guide to Standing Out
Are you looking to grow your presence on Medium but don’t know where to start? 🌟 Whether you're a budding writer or an experienced storyteller, standing out on a platform as vast as Medium can be challenging. But the good news? There’s a step-by-step guide that can help!
👉 Check out How to Grow Your Medium Profile Fast for actionable tips to:
Craft headlines that hook readers.
Optimize your profile for discoverability.
Build genuine engagement with your audience.
From perfecting your content to mastering the art of interaction, this guide is everything you need to kickstart your journey to success on Medium. 🚀
Click the link and start building your Medium presence today! 💻✨
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firoz857 · 7 months ago
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Make $10k in May with Just 2 Hours a Day: Watch Our Freedom for Moms Webinar Replay!
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hey-scully-itsme · 1 year ago
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wish they made two versions of instrument lesson books, one for people with no music experience and one for people who already play other instruments. so sick of skimming through 'this is a staff. this is a whole note. this note is C.' for the stuff i actually am trying to learn.
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