#MailerLite

[sintagma11]

Que Herramienta de Email Marketing usar para monetizar mi boletín electrónico

Vamos a desglosar las principales diferencias entre Substack, HubSpot, MailerLite y Mailchimp, enfocadas en la monetización de newsletters:

Comparativa Funcional y Técnica para Monetización de Newsletters

Substack

Enfoque: Diseñado específicamente para creadores de contenido que desean monetizar sus newsletters a través de suscripciones pagas.

Funcionalidades:

Monetización directa: Permite establecer suscripciones pagas con diferentes niveles de acceso.

Comunidad: Facilita la creación de una comunidad en torno al contenido, con comentarios y discusiones.

Diseño: Ofrece plantillas minimalistas pero personalizables para un aspecto profesional.

Integraciones: Limitadas, principalmente enfocadas en herramientas de escritura y análisis.

Ventajas para monetización:

Sencillez: Fácil de configurar y usar para creadores sin conocimientos técnicos.

Enfoque en el contenido: Permite centrarse en la creación de contenido de valor.

Desventajas:

Limitaciones: Menos opciones de personalización y automatización que otras herramientas.

Costos: Puede resultar costoso a medida que crece la base de suscriptores.

HubSpot

Enfoque: Plataforma de marketing completa que incluye email marketing, CRM, automatización de marketing y más.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing y ventas.

Ventajas para monetización:

Complejidad: Permite crear estrategias de marketing más sofisticadas.

Escalabilidad: Ideal para empresas en crecimiento.

Desventajas:

Curva de aprendizaje: Puede ser más compleja de usar para principiantes.

Costo: Los planes más completos pueden ser costosos.

MailerLite

Enfoque: Plataforma de email marketing enfocada en la facilidad de uso y la relación calidad-precio.

Funcionalidades:

Email marketing: Ofrece una amplia variedad de plantillas y opciones de personalización.

Automatización: Permite crear flujos de automatización básicos.

Landing pages: Permite crear landing pages sencillas.

Ventajas para monetización:

Precio: Opciones de precios más asequibles.

Facilidad de uso: Interfaz intuitiva.

Desventajas:

Funcionalidades: Menos opciones avanzadas que HubSpot.

Mailchimp

Enfoque: Plataforma de email marketing con una amplia gama de funcionalidades.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing.

Ventajas para monetización:

Popularidad: Amplia comunidad de usuarios y recursos disponibles.

Funcionalidades: Ofrece una buena combinación de características.

Desventajas:

Costo: Los planes más completos pueden ser costosos.

¡Absolutamente! Vamos a desglosar las principales diferencias entre Substack, HubSpot, MailerLite y Mailchimp, enfocadas en la monetización de newsletters:

Comparativa Funcional y Técnica para Monetización de Newsletters

Substack

Enfoque: Diseñado específicamente para creadores de contenido que desean monetizar sus newsletters a través de suscripciones pagas.

Funcionalidades:

Monetización directa: Permite establecer suscripciones pagas con diferentes niveles de acceso.

Comunidad: Facilita la creación de una comunidad en torno al contenido, con comentarios y discusiones.

Diseño: Ofrece plantillas minimalistas pero personalizables para un aspecto profesional.

Integraciones: Limitadas, principalmente enfocadas en herramientas de escritura y análisis.

Ventajas para monetización:

Sencillez: Fácil de configurar y usar para creadores sin conocimientos técnicos.

Enfoque en el contenido: Permite centrarse en la creación de contenido de valor.

Desventajas:

Limitaciones: Menos opciones de personalización y automatización que otras herramientas.

Costos: Puede resultar costoso a medida que crece la base de suscriptores.

HubSpot

Enfoque: Plataforma de marketing completa que incluye email marketing, CRM, automatización de marketing y más.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing y ventas.

Ventajas para monetización:

Complejidad: Permite crear estrategias de marketing más sofisticadas.

Escalabilidad: Ideal para empresas en crecimiento.

Desventajas:

Curva de aprendizaje: Puede ser más compleja de usar para principiantes.

Costo: Los planes más completos pueden ser costosos.

MailerLite

Enfoque: Plataforma de email marketing enfocada en la facilidad de uso y la relación calidad-precio.

Funcionalidades:

Email marketing: Ofrece una amplia variedad de plantillas y opciones de personalización.

Automatización: Permite crear flujos de automatización básicos.

Landing pages: Permite crear landing pages sencillas.

Ventajas para monetización:

Precio: Opciones de precios más asequibles.

Facilidad de uso: Interfaz intuitiva.

Desventajas:

Funcionalidades: Menos opciones avanzadas que HubSpot.

Mailchimp

Enfoque: Plataforma de email marketing con una amplia gama de funcionalidades.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing.

Ventajas para monetización:

Popularidad: Amplia comunidad de usuarios y recursos disponibles.

Funcionalidades: Ofrece una buena combinación de características.

Desventajas:

Costo: Los planes más completos pueden ser costosos.

¿Cuál elegir?

La elección de la herramienta dependerá de tus necesidades específicas:

Substack: Ideal para creadores de contenido que buscan una forma sencilla de monetizar su newsletter y construir una comunidad.

HubSpot: Perfecta para empresas que necesitan una plataforma de marketing completa con muchas funcionalidades.

MailerLite: Una buena opción para quienes buscan una solución asequible y fácil de usar para sus campañas de email marketing.

Mailchimp: Una opción popular con una amplia gama de funcionalidades y una gran comunidad de usuarios.

Consideraciones adicionales:

Tamaño de tu lista: Si tienes una lista pequeña, MailerLite o Substack pueden ser suficientes. Si tienes una lista grande y necesitas funcionalidades más avanzadas, HubSpot o Mailchimp son mejores opciones.

Presupuesto: Considera tu presupuesto y las funcionalidades que realmente necesitas.

Conocimientos técnicos: Si eres nuevo en el marketing por correo electrónico, MailerLite o Substack pueden ser más fáciles de usar.

[anitatad]

#Simply Six Minutes from a Nightmare Week...

post for #SimplySixMinutes

After a mind shattering week, I was trying to convince myself that today was a normal day, and not the end of a week I wouldn’t want to repeat any time soon. The minute I saw this #Simply6Minutes image, my mind took off, remembering how many times I have wanted to do this. The sort of thing my younger self wouldn’t have hesitated to try. Of course, these days, I should imagine that shoehorning…

[pressedirectdenmark]

10 grunde til at overveje MailerLite som et alternativ til Mailchimp

[mikkelkjerri]

10 grunde til at overveje MailerLite som et alternativ til Mailchimp

[devonellington]

Tues. Aug. 22, 2023: Emerging into the Week with Care

image courtesy of annca from Pixabay.com Tuesday, August 22, 2023 Waxing Moon Pluto, Saturn, Neptune, Venus, Chiron Retrograde Mercury turns retrograde tomorrow Sunny and pleasant. Today would have been my father’s birthday. He died in 1972, but I still remember days like this. Griddle’s surgery is on Thursday. Please donate what you can or share the link on any and all social…

[vivilove-jonsa]

When the thing was insultingly simple but took me an hour to figure out 😡

[innocentlymacabre]

Hey hey hey! Popping in with an exciting new announcement today!

So, I am fully aware that I kind of dropped the regular content ball lately (shit happens, whatcha gonna do?), but I am here with a plan to fix that. Introducing, Innocently Macabre Presets: Micro Monday.

Every other Monday, I’ll pop into your inbox with a micro to flash length piece. I’ve got a whole bunch of these written already, and I’ll be scheduling them ahead of time so it’ll be smooth sailing on that front. The first edition will be in your inbox next week, and then you’ll have a new story every other Monday!

Sign up right hereeee!

I will also post them here and operate a taglist (just ask to be added!) but we all know how reliable Tumblr is so I would still suggest signing up for the email list.

I’m going to schedule them to be sent out in the morning so you can have something fun to start your week with, but time zones unfortunately exist and I can’t yet buy Mailerlite’s premium plan which would allow me to circumvent that. (Psst support me on Ko-fi if you want to help change that).

{{tumblr is being weird so taglist is now in the replies}}

[hyba]

Heya! I'm trying to join the newsletter and I'm kind of confused by the thing with the google group and joining the group and how I want to get emails... ( I fear this will turn other people off too). Have you thought about maybe doing a newsletter over mailerlite or even substack?

Hola! Thank you so much for reaching out <3 I realize that I never talked fully about why I chose to go the GG route, so I'm taking this as an opportunity to do that, and I hope you don't mind.

For the first part of your Q:

The way that the Google Group thing works is just that you join it and then you're good to go! You don't ever need to go back to that page again if you don't want to. You'll receive the emails (newsletters) just by being a member of the group. It's basically the same functionality as a normal newsletter. (With the caveat that it requires a google account, I believe.)

Screenshots under the cut of what it looks like to get a newsletter from the Google Group.

For the second part of your Q:

My answer got a little long and probably way outside the scope of your Q, so here's a TLDR in case you don't want to hear the Origin Story lol:

I'm trying this out partly as an experiment, but I'm giving it a genuine run, especially since it works exactly the same from the reader's POV. Unless it proves to be disastrous (and it very well may be if most people let me know they aren't joining specifically because it's GG), I may keep this newsletter for a year or more. Ideally when my subscriber count gets big enough, I'll move to a "better" newsletter app which has more features for analytics and such, or give Substack a go because I've also had my eye on that (thanks for reminding me of it!). I did at some point have a TinyLetter but I didn't feel very satisfied with it, and maybe that was just because I also just wasn't using it how it was meant to be used (my fault for sure).

But my number of newsletter subscribers is low (ilyasm <3) and I feel that if there will ever be a time I can try something like this out, it's now. It might be an absolutely terrible idea, but I won't know for sure until I give it a go, right? ^^'

Now onto the aforementioned Origin Story. There are 4 main reasons I chose to work with a GG as a newsletter. (If you're interested at all by the idea of a GG as a newsletter, this might also be of interest to you.)

1: It looks the same from the subscriber side of things.

I signed up to it with a personal email and this is what it looks like to get a newsletter from it:

This is what it looks like inside (I did zero formatting for this trial email haha):

And at the bottom you do have a link to unsubscribe (you also have that up above, if you noticed). For newsletter subscribers that only want to engage via email, that's all there is to it.

But for anyone who wants to engage on the GG, at the bottom there's also a link to see the Conversation (newsletter post) on the GG, which takes you to a page like this:

Normally, it should be set up so that everyone can reply to a newsletter post. Right now, none of the members have posting permissions, simply because there are some issues with that (see below), so the Conversation part of things is limited.

Anyway, the fact that it works the same for subscribers as any other newsletter was the most important thing to me, because whatever happens in the background, I didn't want the experience to be so alien to subscribers that they just Nope away from it. Granted, the first step of signing up is different enough that, as you pointed out, some people will still be turned off by it, but that can't be helped as I can't change the mechanics of the sign-up.

...That I know of. Will keep digging.

2: I was intrigued by the Conversation features in GG.

I thought it meant readers would be able to reply both privately to me (we've tested this and they can) - a functionality most newsletters provide - and publicly to each other in a forum-type way (turns out, this is problematic for many reasons, the biggest of which is that it could be a nuisance to get an email every time someone replies to someone, but there are a variety of other issues there, like the fact that anyone can post anything and it would send - like a newsletter - to all subscribers, so that's not a feature I'm using).

3: I wanted to know why more writers aren't using it in this way.

GG is a free app connected to your Google account. Lots of writers work with Google Docs, share their stuff through Google Drive, organize their writing using Google Sheets, collect beta reader feedback via Google Forms, and so on.

So I thought, why isn't anyone using GG as a newsletter, especially when starting out? It felt almost like a logical step to me, despite the obvious lack of analytics and other features (CTR, automated emails sent out to new subscribers, etc.). It could still function as a newsletter, so why was nobody even considering it?

Again, it'll probably end up being not the best idea, but I think I'll at least try it out before I make up my own mind about it.

4: It keeps your inbox clean & acts as an archive.

So, once you've read a newsletter, you might delete it. A few months later, you might realise, Oh, I could actually really use that resource Hyba linked in that one newsletter email... which I deleted! No worries; head on over to the GG and all the newsletters are listed there, like an archive. I found that to be a nifty feature, so I just thought I'd throw that in there. ^^

Although, I'm not sure how retroactive it is. As in - if you join now, can you see all the past posts I ever made on the GG? In other words, do you have access to all the past newsletters from before you subscribed? Hopefully someone will let me know, haha.

I also tried deleting conversations to see if that notifies people (it doesn't) and if people can still reply to the email that was sent with that post (the post was too old and nobody had it on email lol, so jury's still out on that one).

Major Cons so Far

No analytics other than how many reads a conversation/post (newsletter) has gotten. That's alright, but I have no idea how many people are clicking through on the links and such, so that's not the best thing for someone trying to grow as an author.

No automated email that is sent out to new subscribers. It would be cool to be able to create a Welcome to the Newsletter post and set it so that it can send as an email to every new subscriber, but that's not an option. Unfortunately, if you're a new subscriber, you've got radio silence until the end of the month, when the next newsletter comes out ^^' I'm not too sure if new subscribers can see older posts directly on the GG (any new subscribers out there willing to chip in?), but that might be a potential workaround.

Confusing and limited 'conversation' feature. Unfortunately, I can't seem to find a lot of info about how to fiddle around with the settings and only allow members to reply to posts instead of giving them the permission to also make posts. I also would prefer that if there is a reply to a post, it doesn't then send out an email notification to everyone that a reply has been made. This is purely for the 'community' side of things on the GG, not something that alters the way the newsletter as a newsletter works. But it was one of the selling points for me to give GG a go, so I'm still fiddling around with it in hopes that I can make it work.

Anyway, lots of troubleshooting, lots of interesting things to check out, still giving it a go, some mistakes might be made, and definitely it will turn some people off for sure, since it's markedly different in many ways. However, I hope that beyond that, people will realize that it's the same thing as any other newsletter at heart.

If it definitely bothers a potential subscriber and it's a total deal-breaker, then that's definitely a bummer for me, too, but as I said before, I'm not thinking of it as a permanent newsletter solution.

[the960writers]

by Lisa Norman

Statements I’ve heard recently:

"I keep getting errors from my friend's Yahoo email. Tell her to fix it!" (hint: Yahoo was refusing the person’s email because they didn’t have it set up right…the problem was not on the receiving end, but on the sending end)

"Why is MailChimp telling me to do something? What do I DOOOO?" (MailChimp was spitting out alphabet soup… read on to translate)

"MailerLite just changed everything!" (Yep. MailerLite had to release a new version in order to cope.)

As the resident geek to a herd of authors, I've heard a ton of this over the last month, combined with a lot of existential dread.

[sweetfirebird]

Okay I canceled it and tried again and it went for an hour later.

If it's giving me a choice, I am not seeing it. But an hour is less random than *twelve minutes* lmao

Anyway, on the heels of either my blazing incompetence or Mailerlite's weirdness, here is the signup form again for anyone interested. lol

I only do newsletters once every 1-2 months. News and updates, sometimes a free story etc.. Tiny political rants thrown in as a bonus no one asked for

[windvexer]

I also have a real old-school mailing list, if you're worried these changes are going to result in losing touch

I made a Mailerlite mailing list, and have no actual idea what I'm going to use it for. But I figure for people who like to stay in touch and are thinking about dropping Tumblr or other online spaces entirely, it might not be a bad idea to have a mailing list, right?

At this time I don't have any regularly scheduled emails. I'm not planning on advertising anything.

I guess this would be for, like, advising if any cool new witchcraft communities spring up, or if someone neat (myself included, I suppose) makes a Wordpress.

Anyway, here's the signup form if you feel like being on a witchblr mailing list.

[author-a-holmes]

Make Me Write Tag Game

Thank you @rickie-the-storyteller for the tag. I lowkey love this idea, because most of the time I'm juggling a lot of things and can't always decide what to work on first, and then end up working on none of them.

Rules:

Make a poll listing the tasks you need to work on for your project/WIP. Votes determine the order things get done!

I'm going to make a slight addendum to these rules and includes other writing-related tasks on my todo list, since I only actually work on one "project" at a time.

Tagging forward to anyone who wants to take part, but also these people in specific: @duckingwriting, @acertainmoshke, @artbyeloquent, @afoolandathief, @blind-the-winds, and @faelanvance I'm also tagging the Fey Touched & General Taglists for voting, since much of this related to Darkling and the rest of the series; @ettawritesnstudies, @noirepersonal @queen-kass-the-writer, @thelaughingstag @minamoroz @bardic-tales @outpost51 @talesfromaurea

[anitatad]

Good News and Bad News...

gardening post about cutting long grass

I really wanted to do a Six on Saturday post today, but short of going for a walk to see if I could find something to photograph, I don’t have anything. There have been other developments this week, however. I have good news and bad news. I have been putting off cutting the grass as the weather has been against me. So when the sun did show his face and the warmth returned, I knew I couldn’t put…

[pressedirectdenmark]

GUIDE: Sådan skaber du et effektivt E-mail nyhedsbrev ved hjælp af MailerLite

[mikkelkjerri]

GUIDE: Sådan skaber du et effektivt E-mail nyhedsbrev ved hjælp af MailerLite

[ashen-crest]

a stats report on the rk ashwick books (as of April 2023)

some folks responded positively to the idea of seeing data on how my books have done (for indie author research and benchmark purposes), so here you go!

I'll put everything under the cut:

📚 What do I write?

Cozy fantasy romance under the pen name R.K. Ashwick.

📚 Why do I write?

Because I love it. I have a full-time job that isn't related to writing, so I write in my spare time. I should also note that I do not have dependents, am not a caregiver, and I do have anxiety and ADHD. I am not certain that I want to be a full-time writer, given the financial instability and the joy it could take away from writing. However, I want my books to be and perform the best they can, so I try to be professional about my product and methods.

(To me, this is all important context to be up-front about. Finances, family size, and health all have a huge impact on an author's goals and strategies.)

📚 How many books do I have out?

The Stray Spirit: released August 2022. First in a planned trilogy.

A Rival Most Vial: released March 2023. First in a planned trilogy.

📚 Online Visibility

Here's what I have going on:

Paid:

Website (requires $ for hosting)

BookFunnel for newsletter promos, sales promos, and ARC distribution (site requires $ to join)

Unpaid:

Newsletter (currently managing on free version of Mailerlite, since I'm under 1000 followers)

Facebook page (not consistently maintained, mostly for SEO)

Instagram, posting 5x/wk

TikTok, posting 5k/wk

Tumblr- hi!

using things like LibraryThing, GoodReads forums, Reddit, and FB pages to find more ARC readers

I was doing Amazon ads, but recently nixed them, as I didn't feel they were really getting me anything. I'll likely return to them once I have more books out.

A Note on Follower Count: I have, like 10 FB followers, 400-ish Insta followers, 1500 TikTok folders, and almost 1600 Tumblr followers. I've been on Tumblr the longest and TikTok second longest. TikTok had the fastest growth, Insta the slowest. However, general advice is that engagement rate is more important than follower count. I'll be real, I'm not doing that hot on that front. I'll consistently get around 20 likes on Insta posts and TikTok often caps my video views at around 200 or 300. The videos that do the best on TT often aren't the ones related to my books. Fun times.

A Note on Newsletter Stats: I have a pretty consistent open rate of 25-30%, which I think is okay. I'd like for it to be closer to 40%. (It's also hard to actually track open rates, so that number isn't entirely reliable.)

A Note on ARC Reader Stats: I got 100 readers for TSS and almost 200 for ARMV. This resulted in a ballpark count of 20 reviews for TSS and 30 reviews for ARMV around release time.

📚 Other Marketing Strategies

What you see above under Visibility is my ongoing work. I also do more limited-run strategies, like:

occasional free book giveaways on social media

pre-order gifts for my book

I sent out around 20 pre-order gift envelopes for TSS and 45 for ARMV. I operate the pre-order gifts at a loss, but I really enjoy doing it, so I'm okay with it. I also have lots of leftover stickers and bookmarks that I can bundle with giveaways.

📚 Distribution

I distribute wide through:

Amazon: both ebook and paperback

IngramSpark: paperback only

Draft2Digital: ebook only

📚 Orders & Royalties

So, what did all this work and shennanery get me?

From July 2022-April 2023 (10 months):

Books Sold: 575

Total Royalties, paid and unpaid: $1543.49 ($2.68 per book)

📚 Is that good or bad?

I have no idea!! And I think in the end, it all depends on your goals.

If my goal was to make a living: welp, it's def not enough.

If my goal was to break even: between website set up, DBA set up, cover cost, editing cost, illustrator cost: nah. I'd have to make about $4,000 more to safely say I've broken even.

If my goal was to get strangers, and not just family and friends, to read my books: oh hey, I did that!!

I hope this information helps you set a goal, so you're not mentally wandering around like I am.

📚 Other Notes

A big factor in having a financially successful indie book is fitting genre conventions in your chosen subgenre, or 'writing to market.' I will say that A Rival Most Vial is more written to market than The Stray Spirit is. The Stray Spirit sort of straddles cozy, historical, and academic fantasy without actually leaning in to any of those things, so it's a little harder to market.

I also spent a lot on cover, editing, and illustration. That makes it harder to be a financially viable business, but it's what I wanted to do to have a strong finished product. I am lucky in that my full-time job can cover these expenses.

I'm not very good at social media. I've never had anything go viral on any of the sites.

The most rewarding part of all this is seeing how people react to the book: reviews, videos where they're almost crying over the book, podcast invitations, and [something a bit bigger than I'll announce in the summer.] At the end of the day, if I have a small group of buyers who are vocal in engaging with my books, that's far more rewarding than a large group of buyers who don't engage.

📚 Parting Thoughts

I'm happy to talk about any and all aspects of my self-publishing experience. If you have more questions or want more details, feel free to reply, send an ask, or DM me!