#Magniberg

[themuseinmuseum]

S I L V A & Shiny Things

[ombre-ame]

Home of Ascan Mergenthaler for Magniberg

Photographer Robert Rieger

@ombre-ame upload

[charmemma]

MAGNIBERG

Pyjama

[charlotteswebbbbb]

What's the vibe? #77

Pentagram? Are you ok?

Pentagram recently did a rebrand of an American government website using AI all the way almost. They input their initial ideas into Midjourney to create symbols. I'm really not sure whether this was a great idea? To be one of the worlds biggest design agencies and openly saying that Midjourney got you from basically Step 2-> Step 10 without human input is quite bizarre.

"In 2024, the Federal Government of the United States partnered with Paula Scher’s team at Pentagram to design a website called performance.gov. 

Federal law requires the White House and major agencies—such as Health and Human Services (HHS), the Department of Defense, Transportation, Housing and Urban Development (HUD), and others—to set strategic goals to benefit the public."

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A post shared by Pentagram (@pentagramdesign)

My favourite part of this is essentially: "The results from the first direction were interesting but the shapes had no meaning."

I was listening to this podcast this weekend called Middlebrow - mentioned last week - but in it, the writer and theorist Ruby Thelot said something about how tech people don't know or want to appreciate art. "Aside from video games, my friends in tech and in SF are not interested in being an audience to a culture that is not about them."

Why accept machines and their slightly soulless outputs when they're doing harm to us and wider culture?

Pyjama Tourism

This Vogue article is related to the long list of things relating to the rise of "new sleep culture", this sort of celebration of the bed rot or bed day for the healthy amongst us. I remember watching a video of a girl going to a shop in Rome getting the pyjamas at a store Harry Styles shops at. It's called Schostal.

Now the New York Times Style is talking about pyjamas as style and souvenirs. Tilting more on the American side but the trend could be more Western as the popularity of Tekla shows.

It's because of the cut: "Typically made locally with cotton fabrics and in classic cuts associated with men’s wear, the pajamas have for some people become a new souvenir of choice — and a way to signal their discerning taste."

Americans still revere European style: “There is a European-ness attached to these pajamas because they come from heritage stores,” said Laila Gohar, an artist who owns styles from labels in Italy and Austria. “We are seeing women bring them from Europe to America.”

"Schostal Originals is currently shipping about 75 percent of its online orders to the United States, said Andrew Bloch Fiorelli, who owns the company with his mother. It recently introduced pajama shirts without piping and pockets that are meant to look less like sleep wear."

Examples from Leila Gohar's collection: "P. Le Moult in Vienna, which start at $247; from Casa Del Bianco in Milan, which start at $120 and are offered in prints like Liberty of London florals; and from Schostal Originals in Rome, which start at 195 euros, or about $204.

Other popular makers include Paris em Lisboa in Lisbon, where pajama sets start at 110 euros, or about $115; and Magniberg, a newer Swedish brand founded by a former Acne Studios designer, where styles start at 292 euros, or about $305."

Pilot Magazine

Not exactly new but I like the way this magazine has a flip book style and it also has really great contributors for Issue 5. Pilot Magazine is "a digest dedicated to all things creative, experimental, and authentic." I just like the video as a nice way to imply another way to consume information.

Hus of Frakta

IKEA has opened its own luxury pop up to grow hype around its Oxford Street launch. Situated at the space where the IKEA will be is an interactive space.

You can personalise your own FRAKTA bag and turn it into a one-of-a-kind piece, you can shop a curated edit of IKEA products and bags and I guess take a photo on a blue hallway? Very similar to the Jacquemus experiences if you can say.

"Rooted in the five democratic design principles of IKEA – function, form, quality, sustainability, and affordability – the FRAKTA is available for just 75p, making it an indispensable part of everyday life. Nearly half of UK households (45%) own one, with many (31%) keeping theirs for over five years, proving that it’s not just a bag – it’s a part of their journey."

[sorryfortheyouth]

By Casper Sejersen for Magniberg

https://www.instagram.com/sorry.for.the.youth/

https://www.instagram.com/____isle____/

[anonthreateningblackguy]

[leflambeur]

By Casper Sejersen for Magniberg  

[orangetruckercap]

Magniberg

- Massive Swedish Pine - Nature - Height 44cm, Diameter 34cm - Made in Sweden

[wildoute]

MAGNIBERG

Horse Armchair Pine Wood Pink

[ethans]

[septemberedit]

Today, Carla walked for the first time. She took her first steps New Years eve but has been a bit slow to really let go. It was so amazing to se her little proud face! Would love to celebrate it with a nice dinner around a blue dining table just like this one. Happy Weekend! #septembereditinstockholm #bukowski #magniberg https://www.instagram.com/p/Bt6qmEAHpCi/?utm_source=ig_tumblr_share&igshid=1hb4g05fxxrah

[club8studio]

スウェーデン発のベッドリネンブランド、#magniberg 。某イタリアファッション雑誌でも「世界最高のベッドリネンブランド」と称されたメーカーです。不思議なサイズのクッションといえます80x80cmのもので、膝掛けなどにも最適です。 (クラブエイトスタジオ盛岡) https://www.instagram.com/p/CpB9YBthzw-/?igshid=NGJjMDIxMWI=

[getsomefreshairrr]

[konradolsson]

”I feel like whatever I do, I can’t do it halfway” Read my conversation with @magnibergofficial Founder @bengtthornefors via link in bio. 🛏 #scandinavianman #magniberg #menswear #interiordesign photo @pettersson.jpeg (at Nyköping) https://www.instagram.com/p/Bw1uL0KD4tq/?utm_source=ig_tumblr_share&igshid=13gch4pr5uzdw

[vogueman]

Bill Skarsgård photographed by Eric Broms for Café Magazine, April/May 2022. Bill wears tank top and pants Acne Studios, bracelet Ole Lynggaard, bedding Magniberg

[leflambeur]

By Casper Sejersen for Magniberg