#Lead Generation Marketing

[madhukumarc]

What are some key metrics to track for lead generation success?

Key Metrics to Track for Lead Generation Success:

Conversion Rate: Measure the percentage of leads who take the desired action (e.g., sign up, download, or request more information).

Cost Per Lead (CPL): Evaluate the cost incurred for acquiring each lead through marketing efforts.

Lead Quality: Assess the relevance and potential of leads based on their fit with your target audience and criteria.

Click-Through Rate (CTR): Track the percentage of users who click on your lead-generation content or ads.

Time-to-Conversion: Measure the average time it takes for a lead to progress through the sales funnel from initial interaction to conversion.

Return on Investment (ROI): Analyze the overall return on investment for your lead generation efforts.

Customer Acquisition Cost (CAC): Determine the cost associated with acquiring a new customer through lead generation.

Email Open and Click Rates: Assess the effectiveness of email campaigns in generating leads.

Landing Page Conversion Rate: Evaluate the percentage of visitors who land on a specific page and convert them into leads.

Social Media Engagement: Monitor likes, shares, comments, and other interactions on social media platforms.

Marketing Qualified Leads (MQLs): Identify leads that meet certain criteria and are more likely to convert.

Sales Qualified Leads (SQLs): Assess leads that have been deemed ready for direct sales engagement.

Churn Rate: Measure the rate at which leads disengage or opt out of the lead generation process.

Pipeline Value: Evaluate the total potential value of leads in the sales pipeline.

These metrics collectively provide insights into the effectiveness of your lead generation efforts and help optimize strategies for better results.

Image Source - Semrush

Here's related information that you may also find helpful – How To Convert Leads Into Clients? [Top 6 Proven Tips and Strategies].

[pixlplayer]

In-House Vs. Outsourced Lead Generation Services

In the modern business landscape, lead generation marketing is essential for success. Companies must make a critical decision when approaching this task: should they opt for in-house or outsourced lead generation services?

This blog will explore both options and answer the question of which is better. The stakes are high; with proper B2B marketing lead generation, businesses can increase their customer base drastically. But with improper execution, companies risk missing out on potential customers and profits.

So buckle up – let's dive into in-house vs. outsourced lead generation services: which is better?

Explanation of lead generation and its importance for businesses

Lead generation marketing is a process businesses use to attract potential customers and build interest in their services or products. It typically involves collecting contact information from prospective customers, such as email addresses or phone numbers, through various marketing channels like websites, social media platforms, search engine optimization (SEO), content creation campaigns, etc.

B2b marketing Lead generation is essential to any successful business model because it allows companies to identify qualified leads who are likely to become paying customers eventually.

Lead generation services result in higher conversion rates since the leads already have an expressed interest in what the company offers before being contacted for follow-up sales activities. Also, customer acquisition costs can be reduced when compared with traditional outbound marketing techniques like cold calling and direct mailings. These require more time and resources but yield fewer conversions due to the lack of personalization features associated with them.

Furthermore, lead nurturing strategies developed around each individual prospect’s specific interests help increase overall brand awareness while also providing valuable feedback about customer preferences over time - both beneficial outcomes for any business looking towards increased success on all fronts!

A brief overview of in-house and outsourced lead generation services

In-house lead generation services

In-house lead generation services offer businesses greater control and customization of their marketing strategies. This is because they are managed internally, allowing for more fine-tuning to ensure the best possible results.

With in-house lead generation marketing, companies can access a larger pool of potential customers by developing targeted campaigns that stand out from competitors’ offerings.

Additionally, this approach allows them to track ROI by closely monitoring metrics such as cost per acquisition (CPA) levels and conversion rates over time.

Moreover, having an internal team dedicated to optimizing lead gen efforts provides valuable insights into customer behavior so marketers can better understand what works and what doesn't when driving leads down the sales funnel.

Advantages;

Greater control and customization

Better knowledge of the company's products/services

Closer collaboration with sales team

Disadvantages;

Requires hiring and training of staff

Limited expertise and resources

Risk of burnout and turnover

Outsourced lead generation services

Outsourced lead generation services offer businesses the opportunity to leverage a team of experienced professionals who are familiar with best practices, industry trends, and successful techniques.

Outsourcing allows companies to focus on their core product or service while freeing up resources for other initiatives. By outsourcing lead generation activities, marketers can access a larger pool of potential customers which they would not have been able to reach without external help.

Additionally, outsourced teams often bring more refined processes that involve advanced analytics tools and strategies such as predictive models or machine learning algorithms in order to identify the most suitable leads quickly and accurately.

Advantages;

Access to specialized expertise and resources

Cost-effective

More flexible and scalable

Disadvantages;

Less control and customization

Potential communication and cultural barriers

Risk of quality issues if working with unreliable vendors

Factors to consider when choosing between in-house and outsourced lead generation

Company Size and Budget

When determining whether to pursue in-house or outsourced lead generation, it is important for companies to consider their size and budget.

Larger organizations may be better positioned to manage an in-house team due the resources available, whereas smaller businesses with tighter budgets should weigh up the benefits of outsourcing against cost considerations.

Furthermore, when taking into account labor costs associated with recruiting staff specifically trained in lead generation techniques such as content marketing strategies and automated outreach solutions – which are often outside of most company’s core competencies - then outsource can become increasingly attractive options for many firms.

Ultimately companies must determine what works best for them by assessing factors such as financial constraints alongside specific objectives they want achieved from their lead generation efforts before deciding on how they choose approach this part of their overall sales strategy.

Marketing Goals and Objectives

When choosing between in-house and outsourced lead generation, it is important to consider your marketing goals and objectives.

For example, if you are looking for a more cost effective way of generating leads then outsourcing is likely the better option as it will reduce costs associated with hiring additional staff or investing in software and hardware.

On the other hand, if you want to ensure that all aspects of your B2B marketing lead generation efforts are managed internally so they can be monitored closely throughout their lifecycle then an in-house approach may be preferable.

Additionally, depending on how complex or specialized your needs might be when conducting lead generation marketing activities such as data mining or email campaigns etc., there could be significant advantages from working with experienced external agencies who specialize in this area.

Final Words;

PiXL Player, an expert lead generation agency, should be your company's go-to if you're just getting started with lead generation services or looking to shake things up with your current approach. Our lead generation marketing services combine the precision of an in-house staff with the efficiency of a third-party lead generation firm, giving you the best of both worlds.

When it comes to your company's outbound and inbound marketing efforts, we want to ensure that everything runs as smoothly as possible. As a result, you are able to accomplish your objectives without resorting to using a "normal" lead gen firm.

Your marketing team can capitalize on high-quality leads with the help of PiXL Player’s B2B marketing lead generation services.

If you're interested in our lead generation services, get in touch with us right away.

Original Source: https://www.pixlplayer.com/in-house-vs-outsourced-lead-generation-services/ 

[edutechbits]

What is the future of lead generation?

What is the future of lead generation?

What is the future of a lead generation?   The future of a lead generation is predicted to be data-driven, highly dependent on automation and optimization, multi-channel, and shaped by customer needs. A company or product becomes successful only when it is popular with people. We know and use many international companies or products. How do we know about them? Do we ever go to a foreign country…

[ninja-knox-ur-sox-off]

Y’ALL THE MARKETING TEAM DID PIXAR’S ELEMENTAL SO DIRTY

[loppiopio]

in water, fleas will drown.

[topnotchquark]

Behind F1's Velvet Curtain

This article by Kate Wagner on her INEOS sponsored trip to the Austin GP at COTA last year was commissioned by Road and Track magazine and then taken down. Presumably because Kate has was pretty staunch in her opinions about what was essentially a paid trip.

It is exactly the kind of thing I have wanted to read about the felt experience of the money business of F1. It doesn't get into technicalities and does not produce any spreadsheets for reference. It's just, her experience of the presence of wealth in the sport.

She starts off by talking about how she has been covering cycling and NASCAR for a while now and both of those, in comparison, are scrappier sports with smaller sponsors and cheaper tickets.

What I also especially loved was how fascinated she was with the cars themselves, and how they seem like a true marvel of human engineering. She almost described the cars like these alien beasts that came into this dimension out of nowhere and were being constantly monitored and dueled with to furnish wins and glory (and shareholder value for sponsors).

I think I always had an understanding of the weird myth making surrounding F1 and the kind of media attention it attracts, but someone like Kate (who I have loved reading for a while now) putting it into perspective really made it click for me. This sport thrives off of the kind of cocoon it has built around it and understands exactly the certain exclusiveness it needs to maintain to keep the story alive.

Anyway, give it a read, especially because Road and Track is trying to bury it to not piss off sponsors.

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Optimize Your Google Business Profile for Local SEO

DONATE [Complete Your Profile?] The first step in optimizing your Google Business Profile, is to make sure every section is filled out completely. This includes your business name, location, phone number, website, hours of operation, and a detailed description of your services. Google favors comprehensive profiles, so don’t leave any blanks. {Use Accurate Keywords} Incorporate relevant…

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[white-label-affiliate-marketing]

White label affiliate marketing for businesses 

Affiliate marketing solutions offered by digital marketing services offered by a white label digital marketing agency are becoming a go-to strategy for brands looking to expand their horizons and boost their bottom line.

What makes it so great? Well, for starters, it’s a cost-effective way to tap into new markets without breaking the bank. You’re piggybacking on the expertise of these affiliates, so you don’t need a huge upfront investment. Plus, you only pay out commissions when sales roll in, making it a real performance-based deal.

But here’s the best part: it’s all about building long-term relationships. You and your affiliates are on the same team, working together to drive sales and rake in profits. It’s like having a bunch of motivated salespeople out there hustling for your brand!

So, if you’re looking to boost your brand’s visibility, crank up your revenue streams, and stay ahead of the competition; white-label affiliate marketing could be the ticket you’ve been searching for in today’s innovative business world.

Why white-label affiliate marketing reigns supreme for agencies

Ever wondered how to level up your game without breaking the bank? White label is your golden ticket! Imagine having to expand your services, rake in extra cash, and impress your clients—all with minimal effort. Here’s the deal: You join forces with affiliate pros who know how to sell. They promote your stuff, you pay them when they bring in sales. Simple, right? Plus, it’s all about building strong, long-lasting client relationships. Your clients see results and you look like a hero. So, if you’re ready to take your agency to the next level, white-label solutions for affiliate marketing are where it’s at. Trust us, you won’t regret it!

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Sydney SEO Consultant | Drive Traffic With Local Advantage

Have you noticed how often people these days are using their phones or voice assistants to find local businesses nearby? It’s becoming more and more common, right?

If you’re a business owner in Sydney, you really can't afford to miss out on this trend. Local search is where it’s at when it comes to attracting customers from your city and the surrounding areas. That’s why having an SEO consultant in Sydney who knows their stuff can be a total game-changer.

A top-notch Sydney SEO consultant can work their magic to make sure your website and online presence are fully optimised for local search. This means people searching for what you offer in your area are way more likely to find your business popping up in those all-important local search results.

It’s all about leveraging the right local SEO strategies to boost your chances of being discovered by potential customers who are actively looking for businesses like yours in their neighbourhood or city. With an expert SEO consultant or SEO agency in Sydney on your side, you’ll be well on your way to tapping into that valuable local market and driving more foot traffic through your doors.

Take control of your local online presence

Partner with an SEO expert today and unlock the full potential of local SEO to drive targeted traffic to your Sydney business. A Sydney SEO consultant can help you harness local SEO advantage and drive targeted traffic to your business Find out how to leverage these strategies read more at : Agency consultation

[madhukumarc]

How can social media platforms be utilized for lead-generation purposes?

Social media platforms are a goldmine for lead generation if used strategically.

Here's a detailed breakdown of how you can utilize these platforms to drive leads and ultimately grow your business.

Social Media Platforms for Lead Generation Purposes:

1. Choose the Right Social Media Platforms:

Not all social media platforms are created equal in terms of lead generation.

Depending on your target audience and industry, you'll want to focus your efforts on platforms like LinkedIn for B2B leads, Instagram for visual-based industries, and Facebook for a wider range of demographics.

“According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel” – LinkedIn Marketing Solutions

2. Create Engaging Content:

Once you've identified the right platforms, it's crucial to create content that resonates with your audience.

This could be in the form of informative blog posts, visually appealing infographics, or engaging videos.

The key is to provide value and establish yourself as a thought leader in your industry.

“Providing a robust lead generation program with relevant content that answers buyer questions, addresses their challenges, and nurtures them through the buying process will drive conversions” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]

3. Use Paid Advertising:

Social media platforms offer highly targeted advertising options that can help you reach your ideal audience.

Utilize features like custom audiences and lookalike audiences to ensure your ads reach the right people.

Also, consider using lead generation ads that allow users to submit their contact information directly within the ad.

4. Leverage Influencers:

Collaborating with influencers in your industry can significantly expand your reach and drive quality leads.

Identify influencers whose followers align with your target audience and explore partnership opportunities such as sponsored posts, takeovers, or product reviews.

5. Implement Chatbots:

Many social media platforms now offer chatbot integration, allowing you to engage with potential leads in real-time.

Chatbots can qualify leads, answer common questions, and even schedule appointments, all of which can help move leads down the sales funnel.

“Chatbots are a compelling AI use case in marketing. And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index” – Sprout Social

6. Engage with Audience:

Building genuine connections with your audience is key to generating leads. Respond to comments, send direct messages, and engage in conversations.

This shows you're accessible and interested in building relationships, not just pushing products or services.

7. Analyze and Optimize:

Lastly, consistently monitor the performance of your lead-generation efforts on social media.

Use the analytics tools provided by each platform to track metrics such as click-through rates, conversions, profile views, reach, impressions, cost per lead, and more. Use this data to iterate and optimize your strategies for better results.

Image Source – 2023 Social Media Marketing Industry Report by Social Media Examiner

In conclusion, by harnessing the power of social media platforms for lead generation, you can expand your reach, build a loyal customer base, and ultimately grow your business.

Remember, it's not just about the quantity of leads but also the quality of those leads that will drive meaningful results for your business.

Here's related information that you may also find helpful – Linked Ads vs Google Ads [Comparison Guide]

[pixlplayer]

How To Make An Effective Lead Generation Strategy?

61% of marketers believe that lead generation is their greatest challenge. Then how exactly should one approach strangers and expect them to be their potential consumers?

You likely already understand that customers are the backbone of every successful business. Without them, there is no other value. In the past, it was simple for potential customers to find your business online. Your audience is busier than ever, so whether you're in e-commerce or offering online courses, you must pursue them personally. 

With the help of this blog’s in-depth overview of the most effective lead-generation marketing services, you can increase your internet presence and acquire more high-quality leads.

Definition of Lead Generation 

The ultimate purpose of lead generation services is to convert potential consumers into paying customers.

To generate leads, various methods, such as web forms on landing pages, are available for collecting the information of prospective clients. 

For many firms, generating leads is the initial stage in the sales funnel. 

Leads are individuals who have expressed interest in your company's products or services and offered their contact information. B2B organizations must understand who their ideal customers are in order to produce the appropriate leads.

Why is Lead Generation Important For Your Business?

To expand your business, it is essential to understand the lead generation importance. And to ensure that your sales staff can reach out to people who fit your ideal customer profile, it is important to place a strong emphasis on lead quality. Consequently, this boosts earnings from conversions. 

To increase brand awareness and credibility among your target customers, lead creation is essential. 

A B2B marketing funnel can be used to cultivate leads that may not be ready to buy right away into sales-qualified prospects.

As a result, customers will be more receptive to your sales team's advances when they make contact to try and seal the deal.

Businesses cannot effectively serve their target market if they are unaware of their client’s issues or the things that arouse their interest. In addition, they would not understand how to distinguish themselves from the competitors or effectively market their products. With the aid of lead generation, marketers may zero in on their target market and then develop a website that appeals directly to them.

How To Make An Effective Lead Generation Strategy?

Although the particulars will differ from business to business, the following is a general outline of the lead-generation strategy process:

Establish a target

Before establishing a goal, you and your sales team should discuss your objectives for the lead-generation process. Ensure that all team members are pursuing the same objective.

Consider a goal that is both specific and achievable.

Develop a strategy

After establishing a goal, it is crucial to develop a strategy.

As a continuation of the first step in the lead generation strategy process, here is what you should do next. 

This requires significant effort, including creating an Ideal Consumer Profile and market research to understand your target demographic better. Collect as much information as possible regarding your ICP, including full name, email address, company name, and state/country. 

Lastly, social media profiles are profitable data mines that should not be overlooked.

Simplify your content

Concentrate on creating a basic yet sincere message that emphasizes your value and answers the problems encountered by your target audience.

The tone you employ at this point is vital, so try for something friendly and conversational. To make a person feel comfortable doing business with you, it is crucial to adopt a warm and welcoming tone. After establishing a connection with a lead using low-cost methods such as email and social media marketing, move on to more costly procedures such as in-person meetings. 

Use popular search terms and captivating headlines to attract customers and address their pain points in your content development and marketing activities.

Create a plan to follow up on potential leads

Make a plan for responding to leads that specifies how you will find and handle them. 

Prospects can be sent to a website, an email address, or a phone number to complete the process. 

Automating and streamlining the response process is possible with the help of customer relationship management technologies like Freshsales etc.

Keep track of your leads

Integral to database administration is the process of identifying and nurturing promising leads. 

You will also know which leads are not worth pursuing any further.

Lead score is a valuable technique for monitoring prospective clients. In addition, you can rate them in order of significance. The strategy outlined in this post enables more accurate lead targeting and evaluation.

Final Words - 

Developing fresh leads is essential to boosting a company's clientele. However, you must recognize that as the digital market evolves, so will your customers' expectations. Consequently, you must constantly look for creative lead-generation services, apps, and techniques to ensure a steady flow of new consumers.

Increase your number of qualified leads in the B2B and B2C industries with PixlPlayer's lead generation services. If a potential client demonstrates an interest in your products or services through online form submissions or phone calls, a lead-generating marketing agency can put you in touch with them. 

Pay-per-lead services like those offered by us are an excellent way for online businesses to expand, through lead generation services, be it sponsored ads or organic search engine optimization. Original source: https://www.pixlplayer.com/how-to-make-an-effective-lead-generation-strategy/  

[coochiequeens]

Gay men and the wealthy are no longer content to exploit one woman now exploiting two at the same is becoming trendy

Why have one baby when you can have 2? People are paying $500,000 to hire 2 surrogates at once and have 'twiblings'

By Kelsey Vlamis  Jul 16, 2024, 3:04 PM EDT

Some people are hiring two surrogates at the same time to carry their babies.

Concurrent surrogacy can be complicated and costly, with prices reaching up to $500,000 or more.

Many people who do it are in their 40s and trying to build out their family quickly.

Bill Houghton still vividly remembers the moment he met his son.

He was sitting in the hospital waiting room, right outside the birthing room, when a nurse appeared carrying a little green bundle.

"I just held him in my arms and just started crying. It was so overwhelming. My husband was like, 'Oh my God, I can't believe that this is it. We're a family,'" Houghton told Business Insider. "This is my son."

Just one week later, Houghton and his husband would have the same experience all over again when their second child, another son, was delivered.

"And it has been like that ever since," he said. "To this day, I still look at them and I think, 'Oh my God, these are my sons.' My father had sons. I never thought that I would have a son."

Houghton and his husband opted to become parents via concurrent surrogacy — a process in which two surrogates are hired to carry two babies at the same, or overlapping, time.

The resulting children can be born anywhere from one week apart, like Houghton's, to nine months apart, and have been referred to by some people in the industry as "tandem siblings" or "twiblings."

Surrogacy agencies told BI that concurrent surrogacy journeys are not uncommon, with some saying it's a rising trend in a growing industry that was valued at $14 billion in 2022 by Global Market Insights and has attracted the investments of private equity firms.

All kinds of people — couples or singles, straight or gay, young or old — have opted to build out their family two at a time via concurrent surrogacy. But there is one thing that most parents of twiblings have in common: the ability to afford them.

While Houghton hired surrogates abroad, couples who choose to go through US-based agencies can easily spend $300,000 to half a million dollars or more on concurrent surrogates, according to five surrogacy agencies that spoke to BI.

"It is a luxury, absolutely," Brooke Kimbrough, cofounder and CEO of Roots Surrogacy, told BI. "Most American families don't have $200,000 in cash to go through surrogacy generally, and then $400,000-plus in cash to be able to go through that twice at the same time."

Still, the use of concurrent surrogates could grow as surrogacy generally grows in the US, in part because celebrities like Kim Kardashian and Chrissy Teigen have started opening up about using surrogates, as well as depictions in film and TV that have made the practice more mainstream. Teigen was even pregnant at the same time as her surrogate.

Surrogacy is also becoming increasingly relevant as more and more people are opting to have kids and start building their families later in life.

Chrissy Teigen and John Legend have opened up about using a surrogate. Dimitrios Kambouris/Getty Images for Sports Illustrated Swimsuit

Concurrent surrogacy can help build a family quickly

Concurrent journeys typically look like regular surrogacy journeys, just times two. Gestational surrogacy, when IVF is used to place a fertilized embryo into a surrogate, is the most common form of surrogacy in the US today. Parents can use their own egg and sperm or that of donors.

Like many gay couples, Houghton and his husband each used their sperm for one of the babies, as well as the same egg donor, so their sons are technically half brothers.

While there has been increased awareness around what some call "social surrogacy" — using a surrogate when it's not medically or biologically necessary — the majority of people who conceive via surrogacy do so because they have to.

"Typically, when people come to us, they've been through a lot. This is not their plan A, it's often not plan B, maybe it's plan C," Kim Bergman, a psychologist and senior partner at Growing Generations, told BI. "They've had a lot of disappointment, and they've had a lot of trials and tribulations."

Many hopeful parents are in their 40s and are simply eager to build their families, the agencies said. A surrogacy journey can easily take one and a half to two years, so for intended parents who know they want multiple kids, concurrent surrogates can be appealing.

Certainly, some people who opt for concurrent surrogates do not fit the definition of medically necessary, at least according to the standards laid out by the American Society for Reproductive Medicine (ASRM).

Some people have mental health reasons or a fear of giving birth. Others are actors or brain surgeons who spend 12 hours a day on their feet and who can't get pregnant and continue to do their jobs. All the surrogacy agencies BI spoke with said it's essentially never the case that someone opts for surrogacy simply for vanity reasons.

David Sher, founder and CEO of Elite IVF, told BI they've helped coordinate surrogates for celebrities, politicians, and people in demanding careers like finance or tech. He said he currently has a client who serves on the cabinet of a Western country and is trying to have a baby via surrogate in part due to her demanding schedule.

Sher said he thinks concurrent surrogacy has long been an option for intended parents but that there does seem to be an uptick in people who are opting to do it.

Part of the reason for that could be because fewer and fewer agencies are willing to do double embryo transfers, which were previously more common and could result in a twin pregnancy. The ASRM recommends against them, as twin pregnancies come with heightened risks for both the surrogate and the babies. So concurrent surrogacy is a safer option for intended parents who want to have two kids at the same time or in close succession.

Costly and complicated

Though it's viewed as a safer option, concurrent surrogacy is controversial. The ASRM guidelines actually recommend against concurrent surrogacy, as well as against social, or not medically necessary, surrogacy. But all five surrogacy agencies that BI spoke to will facilitate concurrent surrogacies.

The agencies said they've seen many concurrent surrogacy journeys be successful and that a lot of care and prior planning goes into making them happen.

"It's not taken lightly," Bergman said, adding that concurrent journeys are rarely chosen by 30-year-olds who have plenty of time to build their families, though that does occasionally happen.

Surrogacy, in general, is expensive — commonly ranging from $150,000 to $250,000 for one child. The costs go toward surrogate compensation, agency fees, legal fees for contracts, and clinical bills.

The agencies BI spoke with said a concurrent surrogacy journey would essentially cost twice that. Meaning there's no two-for-one special.

But cost isn't the only factor to consider. Perhaps the primary drawback to pursuing concurrent surrogacy (that is, besides the high price tag) is the logistics of it.

All the agencies emphasized that concurrent surrogacy should only be pursued with full transparency and the fully informed consent of every person involved. That means matching intended parents to surrogates who are fully aware and OK with the fact that they will not be the only surrogate.

Gestational surrogacy, in which a fertilized embryo is implanted in a surrogate, is most common in the US. Jay L. Clendenin/for The Washington Post/Getty Images

There's also tons of planning and talking through hypotheticals. Are the surrogates based in the same area? Can the parents attend both births? Are we staggering expected delivery times enough? What's the plan if one surrogate gets pregnant on the first try but the other doesn't?

There's also a psychological aspect. Will both surrogates feel fully supported? How will one feel if she doesn't get pregnant right away and the other does?

"All of these conversations are front-loaded. Anytime in the conversation, the surrogate can say, 'I'm not comfortable doing this,'" Bergman said, adding that sometimes, after thinking through the logistics, some parents will change their minds and plan to space the deliveries out further than they initially wanted, like to six or nine months.

Most agencies recommended staggering the planned deliveries by at least three months. But at the end of the day, parents need to be ready for the timeline to not go exactly as planned.

Houghton and his husband had actually planned to have their babies six weeks apart, but when one of the babies was born five weeks premature, they ended up with birthdays one week apart.

Concurrent surrogacy may not be for everyone — even if you can afford it

Although the cost of concurrent surrogacy makes it prohibitive for most people, that could change in the future as more and more companies expand their fertility benefits.

There are also more nonprofits popping up that will provide grants or partial funds to people who want to build their families via surrogacy but may not have the means to.

Jarret Zafran, founder and executive director at Brownstone Surrogacy, told BI that it's not necessarily only the ultrawealthy who pursue concurrent surrogacy. He said he currently has clients who are lifelong educators on the older side who are getting ready to start the surrogacy process. They recently asked about what it would look like for them to do a concurrent journey.

"I guess it is still a luxury in the sense that most Americans would not even be in a financial position to afford it the first time," Zafran, who also had a child with his husband through surrogacy, said. "But for them, this is not a frivolous decision, and they're scraping together every single little penny that they have, all of their savings, their retirement funds, and I get it."

By using surrogates abroad over a decade ago, Houghton and his husband, who are based in Spain, spent much less on their concurrent surrogates than they would have in the US. But he's still not totally sure why they chose to do concurrent journeys rather than space the children out a bit more.

"We just liked the idea of having two kids that were about the same age that would sort of grow up together," he said, adding, "I didn't realize at the time the challenges that would come with having two kids."

In reality, he said having the two boys grow up so close together in age, not twins but in the same class in school, ended up leading to a lot of conflict and constant competition as they were growing up. He said it has gotten better now that the boys are facing their teen years and developing their own identities.

Still, if he could do it over again, he thinks he would stagger them more.

"They're unbelievable young men, and I'm so proud of everything about them," he said. "But having the two together has been a challenge."

Have a news tip or a story to share about concurrent surrogacy? Contact this reporter at kvlamis@businessinsider.com.

If a brain surgeon or politician can't do their job while pregnant have they thought about how kids in general will impact their job? What if their kid wakes them up the night before surgery because they got of had a nightmare? Are they counting on a reliable spouse or a nanny to take care to the unpleasant parts of parenting.

Finally at the very end of the article they address how being born so close together impacts kids. We're they really surprised that there was a lot of competition? And they article just touched on how one of the twins was born 5 weeks premature. That means at one week old the dudes in charge of its care were focused on its twibling. Considering that surrogacy pregnancies are more likely to have complications do the parents consider how they will care for one baby while another baby is in the hospital longer than expected?

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Boost Your Outreach with the Best Cold Email Automation Tool in the USA

In today’s competitive business landscape, effective communication is key to building relationships and driving sales. One powerful method for achieving this is through cold email automation. By leveraging advanced tools, businesses can streamline their outreach efforts, save time, and improve response rates.

Why Cold Email Automation?

Cold email automation is essential for scaling outreach efforts. Instead of manually sending emails to prospects, automation tools handle this task efficiently, allowing you to focus on crafting compelling messages and targeting the right audience. This not only boosts productivity but also ensures that your emails reach a wider audience.

Choosing the Best Cold Email Automation Tool

When selecting a cold email automation tool in the USA, consider the following features:

User-Friendly Interface: The tool should be easy to use, with a clear dashboard and intuitive features.

Customization Options: Look for tools that allow you to personalize your emails, which is crucial for engagement.

Analytics and Reporting: Comprehensive analytics help you track open rates, click-through rates, and responses, enabling you to refine your strategy.

Integration Capabilities: Ensure the tool can integrate with your existing CRM and other marketing platforms.

Best SMTP for Cold Email

To maximize the effectiveness of your cold email campaigns, it’s crucial to use the best SMTP (Simple Mail Transfer Protocol) for cold email. A reliable SMTP service ensures your emails are delivered promptly and securely, reducing the risk of your messages ending up in spam folders. This enhances deliverability and ensures your outreach efforts are not wasted.

Benefits of Using an Email Marketing Platform

An email marketing platform that includes cold email automation and the best SMTP for cold email provides several benefits:

Efficiency: Automate repetitive tasks and manage large-scale email campaigns with ease.

Personalization: Tailor your messages to individual recipients, increasing the likelihood of engagement.

Scalability: Handle a growing list of contacts without compromising on quality or performance.

Conclusion

In conclusion, boosting your outreach with the best cold email automation tool in the USA is a smart strategy for any business looking to expand its reach and drive sales. By leveraging the right tools, including a reliable SMTP service and a comprehensive email marketing platform, you can enhance your email campaigns and achieve better results. Start automating your cold emails today and watch your outreach efforts soar.

Visit: www.sendcrux.com

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What is Digital Marketing?

The term "Digital Marketing" is the practice of promoting goods, services, or brands to customers through digital platforms, channels, and technology. It includes a broad range of online marketing initiatives, such as pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing, and search engine optimisation (SEO). Using a variety of digital touchpoints, the aim is to connect and interact with a certain audience.

Uses of Digital Marketing

Brand Awareness: Building and enhancing brand visibility across digital platforms.

Lead Generation: Attracting and converting prospects into potential customers.

Driving Website Traffic: Increasing the number of visitors to a website through SEO, PPC, and content marketing.

Benefits of Digital Marketing

Global Reach: Ability to reach a worldwide audience.

Cost-Effectiveness: More affordable than traditional marketing methods.

Precise Targeting: Ability to target specific demographics and personalize messages.

Measurable Results: Access to detailed analytics and performance metrics.

Real-Time Interaction: Engaging with customers instantly and directly.

Advantages of Digital Marketing

Level Playing Field: Small and medium-sized businesses can compete with larger companies.

Improved Conversion Rates: Better targeting results in higher conversion rates.

High Engagement Rates: Interactive content leads to better customer engagement.

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What Are The Major Factors Driving Retinal Biologics Market Growth?

The Retinal Biologics Market is experiencing a surge in demand, fueled by advancements in eye disease treatments and a growing emphasis on vision health. According to a recent analysis by Future Market Insights (FMI), a leading market research firm, the market is currently valued at an impressive US$22.25 billion in 2022. Looking ahead, the market is projected to witness a remarkable Compound Annual Growth Rate (CAGR) of 11.1% over the next six years. This translates to a staggering market valuation of US$41.92 billion by 2028, highlighting the significant potential of retinal biologics in revolutionizing eye care.The remarkable expansion of the Global Retinal Biologics sector is fueled by advancements in technology, innovative research, and a growing demand for cutting-edge treatments. As the industry continues to evolve, it presents unprecedented opportunities for stakeholders, investors, and healthcare professionals alike.Key Retinal Biologics Market Insights:

Rising Prevalence of Diabetes-related Eye Disorders and Age-related Macular Degeneration (AMD) The prevalence of diabetes-related eye disorders and age-related macular degeneration is on the rise, underscoring the growing need for innovative solutions within the Retinal Biologics Industry.Substantial Investment in R&D for Biologics in Retinal Disorders The industry is witnessing a significant influx of research and development resources, aimed at advancing biologics for both infectious and non-infectious retinal disorders. This investment underscores the commitment to addressing unmet medical needs.

Emergence of Specific Biologic Molecules as Therapeutic Targets Specific biologic molecules are gaining prominence as highly promising therapeutic targets, offering new hope for patients with retinal conditions.Gene Therapy as a Solution for Monogenic Retinal Illnesses With a growing number of monogenic retinal illnesses, gene therapy is emerging as a pivotal component of the Retinal Biologics Market, presenting innovative solutions for these challenging conditions.

Request a Sample Copy of This Report Now.https://www.futuremarketinsights.com/reports/sample/rep-gb-8663