#Italian Cocktails

[alberta-sunrise]

Cheers 🥂

[savage-kult-of-gorthaur]

SOME OF THE GREATEST TYPOGRAPHY EVER UTILIZED IN GRAPHIC DESIGN.

PIC INFO: Spotlight on a Campari Soda banner titled "Dosé par Campari." Artwork by Kobra Chiozzani, c. 1950.

DESCRIPTION: "The award-winning and innovative design of Campari Soda's packaging is on display in this midcentury Italian poster. Campari Soda's iconic bottle shape was designed by Italian Futurist Fortunato Depero, who inverted the shape of the glass used to drink the beverage into the shape of the bottle -- a simple, yet groundbreaking innovation.

This banner design features great typography and its format is perfect for over a bar. Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of "Bitters," which is traditionally prepared as a mixture of water, alcohol, and botanical extracts - in this case, orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs.

The drink is colored with carmine dye that provides the unique red coloring. Campari Soda was developed in the 1920s and was first referred to as an "Americano", after the American tourists visiting Italy to avoid Prohibition at home. In 1932 it was bottled and sold as the world's first ever packaged cocktail and renamed "Campari Soda."

Source: www.galerie123.com/en/original-vintage-poster/54452/campari-soda-dose-par-campari.

[ianmacallen]

I chatted about Italian spirits.

[hanakihan]

my favorite avengers in their natural habitat

[darlingdawnvintage]

Iris Bianchi ✨ Italian model ✨Bazaar Magazine 1957

[francesderwent]

restaurants in italy will have a cover charge “for the bread”, and if they don’t like you, they will charge you the cover and just. not give you the bread

[etherealarte]

[foodescapades]

Aperol Spritz

📍L'Antica - Nice, France

[devine-and-feminine]

[thevelvetundergrad]

living my best life in italy!!!🫶🏻

[alberta-sunrise]

Getting good at these 🙈

[savage-kult-of-gorthaur]

CATCHES ONE'S EYE INSTANTLY AND IS A DESIGN MASTERPIECE IN EVERY WHICH WAY -- THE CAMPARI SODA BOTTLE.

PIC(S) INFO: Spotlight on the eternal design icon that is the conical bottle in which Campari Soda is still sold today. The futurist design was created by painter, sculptor, and graphic artist Fortunato Depero (1892-1960).

A SMALL HISTORY: "After the Bitter Campari and Cordial Campari, respectively ruby red drink and liquor with macerated raspberries in cognac, the company of Milan’s Davide Campari launched on the market in 1932, exactly Campari Soda, or Bitter with the addition of soda. The drink was no longer being served with the siphon, but already mixed in the right doses in comfortable glass bottles in the shape of an inverted cup.

The bottle was ordered to Bordoni glassware in the early thirties and had to be made of frosted glass with two embossed lines at the base with the words “SPECIAL PREPARATION, Davide Campari & C. MILANO”, while in the center field was to appear as "CAMPARI SODA." All these features, combined with the special shade of red and the absence of the label, instead of the typical alcohol on the market, made of Campari Soda a product that broke conventions and, because of its shape and the advertising psychology, opened new sales strategies. Interesting to note that the registration of the name “Campari Soda” in 1932 served to secure the name of the product consists of the words “Campari” and “Soda”, but the three-dimensional mark could not be deposited (shape of the bottles, embossed character of the name) because of the lack of a legal definition.

The success of the new drink is due also to the fact that Campari expanded the scope of the product by installing supplying machines in public places, by inserting a coin, they released bottles. The distributor was completed by a figure conceived and always realized by Depero which reflects the inverted cone reason, the same as the bottle. The Trentino artist had long worked on this figure, elaborating several sketches from the early years of the association with Campari, which began in 1924. It can be assumed therefore that the company had to study the Campari Soda at the end of the twenties and that Depero had been responsible for providing the first plans for an advertising presentation, projects that were later used in the early thirties.

Davide Campari had the merit of being among the first Italian industrialist to notice how advertising could influence in a decisive way the visual perceptual faculties of the consumer. The partnership with Depero did not tie only to the design of the product, indeed. The Rovereto artist produced an enormous amount of sketches, ink, collage of colored papers, plastics for advertising projects, of which only a fraction was then realized. In 1931, demonstrating his commitment also in the publishing field, he published the Numero Unico Futurista Campari, a collection of graphic and poetic creations of advertising, combined with the launch of the Manifesto dell’Arte Pubblicitaria Futurista."

-- FERMO EDITORE (Italian blogspot), "Depero and the Campari Soda bottle: an history lasting 80 years," by Fossella Romito, c. October 2017

Sources: www.fermoeditore.it/en/blog-en/depero-and-the-campari-soda-bottle-an-history-lasting-80-years-2, Pinterest, L'Italo-Americano, Italy On This Day, Briasco Distribuzione, Biber Architects, various, etc...

[nicholask-la]

From June, 2024

[bardivercocktails]

Sit down, relax, transport yourself to a sidewalk café in Italy. Sip and savor a delicious bar quality Negroni. Sprezzatura in a glass, effortless style. You can enjoy the sophistication and craft of a bar quality Negroni, with a simple, pop of the cap, pour over good ice and garnish if you’re feeling fancy. All the complexity, none of the hassle. Full Proof. Fool Proof. Full On Italian.

[mildmayfoxe]

omw to ✈️ wrasslin

[vintagevoiture]

Source Apéritissimo.