#Iowa advertising agencies

[esgroupmarketing]

PPC Management For Small Business Iowa

ES Group Marketing is one of the leading digital marketing & advertising agencies, that offers innovative online marketing solutions to customers. which are PPC management for small businesses Iowa, best website design services Iowa, web design Iowa, and many other services. https://esgroupmarketing.com/

[church-capital]

Guerilla Marketing agencies in Iowa

Iowa's Marketing Mavericks: Guerilla Marketing agencies in Iowa

In the heartland of America, amid the sprawling fields and charming communities of Iowa, a dynamic wave of creativity is sweeping through the marketing industry. Behind this wave are the guerrilla marketing agencies of Iowa, a collection of innovative and forward-thinking teams dedicated to reshaping the way brands connect with audiences. Let's explore the positive impact these agencies are making and celebrate their contributions to Iowa's marketing landscape.

Embracing Creativity: The Essence of Guerrilla Marketing

Guerrilla marketing is not just a strategy – it's a mindset. It's about thinking outside the box, embracing creativity, and finding unconventional ways to engage with audiences. In Iowa, guerrilla marketing agencies embody this spirit, using their ingenuity to craft campaigns that capture attention, spark curiosity, and leave a lasting impression.

Hawkeye Guerrilla: Redefining Marketing Norms in Iowa City

One of Iowa's standout guerrilla marketing agencies is Hawkeye Guerrilla, located in the vibrant city of Iowa City. With a team of bold innovators, Hawkeye Guerrilla is known for its daring campaigns that push the boundaries of traditional marketing.

From organizing flash mobs to staging immersive brand experiences, Hawkeye Guerrilla consistently delivers memorable campaigns that resonate with audiences. By daring to be different and embracing the unexpected, this agency is redefining what it means to connect with consumers in Iowa.

Heartland Havoc Marketing: Building Community in Cedar Rapids

In the bustling city of Cedar Rapids, Heartland Havoc Marketing is making waves with its grassroots approach to guerrilla marketing. With a focus on community engagement and connection, this agency specializes in campaigns that bring people together and foster a sense of belonging.

Whether it's organizing pop-up events, supporting local businesses, or creating interactive experiences, Heartland Havoc Marketing is dedicated to strengthening the bonds that tie Cedar Rapids together. Through their positive and inclusive initiatives, they are not just promoting brands – they are building community.

Cornfield Creative: Inspiring Innovation in Des Moines

In Iowa's capital city of Des Moines, Cornfield Creative stands out as a beacon of creativity and innovation. With a mission to inspire and delight, this agency specializes in bold and unconventional campaigns that captivate audiences and spark conversations.

From transforming urban spaces into interactive art installations to organizing guerrilla-style pop-up events, Cornfield Creative is constantly pushing the boundaries of what's possible in marketing. By embracing the unexpected and daring to be different, they are creating memorable experiences that resonate with consumers across Des Moines.

Maverick Marketing: Pioneering Change in Pocatello

Last but not least, Pocatello is home to Maverick Marketing, an agency that lives up to its name by embracing bold and unconventional strategies. With a focus on creativity and innovation, Maverick specializes in campaigns that defy expectations and captivate audiences.

Whether it's organizing outdoor cinema events or staging guerrilla-style activations, Maverick Marketing is dedicated to creating experiences that leave a lasting impression. By challenging the status quo and pushing the boundaries of traditional marketing, they are pioneering change and driving positive outcomes for brands in Pocatello.

Conclusion: Celebrating Iowa's Marketing Mavericks

In conclusion, the guerrilla marketing agencies of Iowa are more than just promoters – they are catalysts for creativity, innovation, and positive change. Through their bold campaigns and daring initiatives, they are reshaping the way brands connect with audiences and making a lasting impact on Iowa's marketing landscape.

As we celebrate the positive impact of these agencies, let's continue to support and champion their efforts to inspire creativity, foster community, and drive meaningful connections. In the ever-evolving world of marketing, Iowa's guerrilla marketing agencies are shining bright as beacons of innovation and positivity, and their influence will continue to be felt for years to come.

[mariacallous]

In his spare time, Tony Eastin likes to dabble in the stock market. One day last year, he Googled a pharmaceutical company that seemed like a promising investment. One of the first search results Google served up on its news tab was listed as coming from the Clayton County Register, a newspaper in northeastern Iowa. He clicked, and read. The story was garbled and devoid of useful information—and so were all the other finance-themed posts filling the site, which had absolutely nothing to do with northeastern Iowa. “I knew right away there was something off,” he says. There’s plenty of junk on the internet, but this struck Eastin as strange: Why would a small Midwestern paper churn out crappy blog posts about retail investing?

Eastin was primed to find online mysteries irresistible. After years in the US Air Force working on psychological warfare campaigns he had joined Meta, where he investigated nastiness ranging from child abuse to political influence operations. Now he was between jobs, and welcomed a new mission. So Eastin reached out to Sandeep Abraham, a friend and former Meta colleague who previously worked in Army intelligence and for the National Security Agency, and suggested they start digging.

What the pair uncovered provides a snapshot of how generative AI is enabling deceptive new online business models. Networks of websites crammed with AI-generated clickbait are being built by preying on the reputations of established media outlets and brands. These outlets prosper by confusing and misleading audiences and advertisers alike, “domain squatting” on URLs that once belonged to more reputable organizations. The scuzzy site Eastin was referred to no longer belonged to the newspaper whose name it still traded in the name of.

Although Eastin and Abraham suspect that the network which the Register’s old site is now part of was created with straightforward moneymaking goals, they fear that more malicious actors could use the same sort of tactics to push misinformation and propaganda into search results. “This is massively threatening,” Abraham says. “We want to raise some alarm bells.” To that end, the pair have released a report on their findings and plan to release more as they dig deeper into the world of AI clickbait, hoping their spare-time efforts can help draw awareness to the issue from the public or from lawmakers.

Faked News

The Clayton County Register was founded in 1926 and covered the small town of Ekader, Iowa, and wider Clayton County, which nestle against the Mississippi River in the state’s northeast corner. “It was a popular paper,” says former coeditor Bryce Durbin, who describes himself as “disgusted” by what’s now published at its former web address, claytoncountyregister.com. (The real Clayton County Register merged in 2020 with The North Iowa Times to become the Times-Register, which publishes at a different website. It’s not clear how the paper lost control of its web domain; the Times-Register did not return requests for comment.)

As Eastin discovered when trying to research his pharma stock, the site still brands itself as the Clayton County Register but no longer offers local news and is instead a financial news content mill. It publishes what appear to be AI-generated articles about the stock prices of public utility companies and Web3 startups, illustrated by images that are also apparently AI-generated.

“Not only are the articles we looked at generated by AI, but the images included in each article were all created using diffusion models,” says Ben Colman, CEO of deepfake detection startup Reality Defender, which ran an analysis on several articles at WIRED’s request. In addition to that confirmation, Abraham and Eastin noticed that some of the articles included text admitting their artificial origins. “It’s important to note that this information was auto-generated by Automated Insights,” some of the articles stated, name-dropping a company that offers language-generation technology.

When Eastin and Abraham examined the bylines on the Register’s former site they found evidence that they were not actual journalists—and probably not even real people. The duo’s report notes that many writers listed on the site shared names with well-known people from other fields and had unrealistically high output.

One Emmanuel Ellerbee, credited on recent posts about bitcoin and banking stocks, shares a name with a former professional football player. When Eastin and Abraham started their investigation in November 2023, the journalist database Muck Rack showed that he had bylined an eye-popping 14,882 separate news articles in his “career,” including 50 published the day they checked. By last week, the Muck Rack profile for Ellerbee showed that output has continued apace—he’s credited with publishing 30,845 articles. Muck Rack’s CEO Gregory Galant says the company “is developing more ways to help our users discern between human-written and AI-generated content." He points out that Ellerbee’s profile is not included in Muck Rack’s human-curated database of verified profiles.

The Register’s domain appears to have changed hands in August 2023, data from analytics service Similar Web shows, around the time it began to host its current financial news churn. Eastin and Abraham used the same tool to confirm that the site was attracting most of its readership through SEO, targeting search keywords about stock purchasing to lure clicks. Its most notable referrals from social media came from crypto news forums on Reddit where people swap investment tips.

The whole scheme appears aimed at winning ad revenue from the page views of people who unwittingly land on the site’s garbled content. The algorithmic posts are garnished with ads served by Google’s ad platform. Sometimes those ads appear to be themed on financial trading, in line with the content, but others are unrelated—WIRED saw an ad for the AARP. Using Google's ad network on AI-generated posts with fake bylines could fall foul of the company's publisher policies, which forbid content that “misrepresents, misstates, or conceals” information about the creator of content. Occasionally, sites received direct traffic from the CCR domain, suggesting its operators may have struck up other types of advertising deals, including a financial brokerage service and an online ad network.

Unknown Operator

Eastin and Abraham’s attempts to discover who now owns the Clayton County Register’s former domain were inconclusive—as were WIRED’s—but they have their suspicions. The pair found that records of its old security certificates linked the domain to a Linux server in Germany. Using the internet device search engine Shodan.io, they found that a Polish website that formerly advertised IT services appeared associated with the Clayton County Register and several other domains. All were hosted on the same German server and published strikingly similar, apparently AI-generated content. An email previously listed on the Polish site was no longer functional and WIRED’s LinkedIn messages to a man claiming to be its CEO got no reply.

One of the other sites within this wider network was Aboutxinjiang.com. When Eastin and Abraham began their investigation at the end of 2023 it was filled with generic, seemingly-AI-generated financial news posts, including several about the use of AI in investing. The Internet Archive showed that it had previously served a very different purpose. Originally, the site had been operated by a Chinese outfit called “the Propaganda Department of the Party Committee of the Xinjiang Uyghur Autonomous Region,” and hosted information about universities in the country’s northwest. In 2014, though, it shuttered, and sat dormant until 2022, when its archives were replaced with Polish-language content, which was later replaced with apparently-automated clickbait in English. Since Eastin and Abraham first identified the site it has gone through another transformation. Early this month it began redirects to a page with information about Polish real estate.

Altogether, Eastin and Abraham pinpointed nine different websites linked to the Polish IT company that appeared to comprise an AI clickbait network. All the sites appeared to have been chosen because they had preestablished reputations with Google that could help win prominence in search rankings to draw clicks.

Google claims to have systems in place to address attempts to game search rankings by buying expired domains, and says that it considers using AI to create articles with the express purpose of ranking well to be spam. “The tactics described as used with these sites are largely in violation of Search’s spam policies,” says spokesperson Jennifer Kutz. Sites determined to have breached those policies can have their search ranking penalized, or be delisted by Google altogether.

Still, this type of network has become more prominent since the advent of generative AI tools. McKenzie Sadeghi, a researcher at online misinformation tracking company NewsGuard, says her team has seen an over 1,000 percent increase in AI-generated content farms within the past year.

WIRED recently reported on a separate network of AI-generated clickbait farms, run by Serbian DJ Nebojša Vujinović Vujo. While he was forthcoming about his motivations, Vujo did not provide granular details about how his network—which also includes former US-based local news outlets—operates. Eastin and Abraham’s work fills in some of the blanks about what this type of operation looks like, and how difficult it can be to identify who runs these moneymaking gambits. “For the most part, these are anonymously run,” Sadeghi says. “They use special services when they register domains to hide their identity.”

That’s something Abraham and Eastin want to change. They have hopes that their work might help regular people think critically about how the news they see is sourced, and that it may be instructive for lawmakers thinking about what kinds of guardrails might improve our information ecosystem. In addition to looking into the origins of the Clayton County Register’s strange transformation, the pair have been investigating additional instances of AI-generated content mills, and are already working on their next report. “I think it’s very important that we have a reality we all agree on, that we know who is behind what we’re reading,” Abraham says. “And we want to bring attention to the amount of work we’ve done just to get this much information.”

Other researchers agree. “This sort of work is of great interest to me, because it’s demystifying actual use cases of generative AI,” says Emerson Brooking, a resident fellow at the Atlantic Council’s Digital Forensic Research Lab. While there’s valid concern about how AI might be used as a tool to spread political misinformation, this network demonstrates how content mills are likely to focus on uncontroversial topics when their primary aim is generating traffic-based income. “This report feels like it is an accurate snapshot of how AI is actually changing our society so far—making everything a little bit more annoying.”

[olympic-paris]

THIS DAY IN GAY HISTORY

based on: The White Crane Institute's 'Gay Wisdom', Gay Birthdays, Gay For Today, Famous GLBT, glbt-Gay Encylopedia, Today in Gay History, Wikipedia, and more …

August 23

1912 – (John) Keith Vaughan (d.1977) was an English painter. After attending Christ's Hospital school, he worked in an advertising agency until the war, when as a conscientious objector he joined the St John's Ambulance. In 1941 he was conscripted into the Pioneer Corps. Vaughan was self-taught as an artist. His first exhibitions took place during the war.

Also during the war Vaughan formed friendships with the painters Graham Sutherland and John Minton, with whom after demobilisation in 1946 he shared premises. Through these contacts he formed part of the Neo-Romantic circle of the immediate post-war period. However, Vaughan rapidly developed an idiosyncratic style which moved him away from the Neo-Romantics. Concentrating on studies of male figures, his works became increasingly more abstract with time.

Joseph and His Brethren

From 1946 to 1948 he taught at Camberwell School of Arts and Crafts. During this time a penniless painting student, Ramsey McClure, turned up at his doorstep, and they became partners and lived together for 30 years.

Keith Vaughan met many other gay figures from art and literature including Christopher Isherwood, (as noted in his diaries for 1947 and 1948), and E M Forster.

Keith Vaughan taught at the Central School of Arts and Crafts from 1948 to 1957. He painted the Theseus mural decoration in the Festival of Britain Dome of Discovery in 1951.

From 1954 he taught at the Slade School of Fine Art, where he taught David Hockney. He also travelled extensively and was visiting resident artist at Iowa State University during 1959. In 1962 a retrospective of his work was held at Whitechapel Art Gallery with an Arts Council tour. In 1964 he received an Honorary Fellowship from the Royal College of Art. In 1965 he was awarded the CBE.

Vaughan is also known for his journals, selections from which were published in 1966 and more extensively in 1989, after his death. He was a gay man troubled by his sexuality, and much of what is known about him is through those journals. In the journals, he decided to be truthful about his homosexuality. Following this line he wrote explicitly about his sexual practices with other men, masturbation, and experiments with sadomasochism. Vaughan's journals give insight into the relationships he had with other men, particularly with his working-class lovers, John McGuiness and Johnny Walsh, and his long-term companion and lover Ramsey McClure. Like many middle-class gay men of his generation, he was attracted to an ideal of working-class masculinity. Although Vaughan wrote freely about his sexuality in his journals (and in the erotic short stories he wrote for his own pleasure), he was a product of his age. He had grown up at a time when gay men were driven underground into their own subculture and made to feel guilty about their sexual preferences.

He was diagnosed with cancer in 1975 and committed suicide in 1977, recording his last moments in his diary as the drugs overdose took effect.

1933 – Peter Wyngarde (d.2018) was a British actor best known for playing the character Jason King, a bestselling novelist turned sleuth, in two television series: Department S (1969–70) and Jason King (1971–72). His flamboyant dress sense and stylish performances led to popular success, and he was considered a style icon in Britain and elsewhere in the early 1970s; Mike Myers credited Wyngarde with inspiring the character Austin Powers.

He was born in Marseille, France, the son of an English father and a French mother. His father worked for the British Diplomatic Service, and as a result his childhood was spent in a number of different countries. In 1941, while his parents were away in India, he went to stay with a Swiss family in Shanghai. When the Imperial Japanese Army invaded the city, they were captured and placed in the Lung-hai concentration camp. Conditions in the camp were sometimes harsh. On one occasion Peter had both his feet broken and spent two weeks in solitary confinement after being caught taking messages between camp huts.

As a young man he went into acting and from the mid 1950s had various roles acting in feature films, television plays and television series guest appearances. In the late 1960s he was a regular guest star on many of the popular UK series of the day — many of which were espionage adventure series — including The Avengers, The Saint, The Baron, and The Champions. He also played the rotating guest-star role of the villainous Number Two in the episode 'Checkmate' of the cult series The Prisoner, which took place in a community of spies who had retired... or been retired.

Wyngarde became a British household name through his starring role in the espionage series Department S (1969). After that series ended, his character, the suave womaniser Jason King, was spun-off into a new action espionage series entitled Jason King (1971), which ran for one season (26 one-hour episodes).

From 1956, he had a no-so-secret, ten-year-long relationship with fellow actor Alan Bates. In the 1960s, he had shared a flat with Alan Bates; according to some sources this was a sexual relationship.In 1975, he was arrested and convicted for an act of "gross indecency" with a truck driver in the toilets of Gloucester bus station, which followed an arrest and caution for similar activities in the toilets at Kennedy Gardens in Birmingham the previous year. After the first incident, Wyngarde had provided interviews for the Sunday tabloid press (News of the World and the Birmingham based Sunday Mercury) where he claimed that the arrest was due to a mis-understanding. The second incident severely damaged his reputation, and he claimed he had suffered a "mental aberation" in his defence. Although it caused a scandal, particularly with his audience who largely identified him as ladies man Jason King, Wyngarde's homosexuality was actually well known in acting circles, where he was known by the nickname of "Petunia Winegum".

After losing his TV celebrity status, Wyngarde worked in Austria, acting and directing at the English Theatre in Vienna, and in South Africa and Germany. He also landed the role of General Klytus in the film version of Flash Gordon, although it is perhaps significant that the part required him to wear a metal mask throughout.

During the 1980s and 1990s he made a number of TV appearances, including the Doctor Who serial Planet of Fire (1984), Hammer House Of Horror & Suspense (1986), The Memoirs of Sherlock Holmes (1994) and the film Tank Malling (1989).

In recent years he had been a regular, warmly welcomed guest at Memorabilia, a cult, science fiction and sporting memorabilia fayre at the National Exhibition Centre in Birmingham, UK. In 2007, Wyngarde participated in recording featurettes for a reissue of The Prisoner on DVD, including a mock interview segment titled "The Pink Prisoner"; this material was released in The Prisoner DVD set issued in the UK in 2007 and in North America on both DVD and Blu-ray in October 2009.

His agent and manager reported that Wyngarde was admitted to the Chelsea and Westminster Hospital in London in October 2017 with an unspecified illness. He died on 15 January 2018.

1958 – Neil Bartlett, OBE, is a British director, performer, translator, and writer. He is one of the founding members of Gloria, a production company established in 1988 to produce his work along with that of Nicolas Bloomfield, Leah Hausman and Simon Mellor.

His work has garnered several awards, including the 1985 Perrier Award (for More Bigger Snacks Now), the Time Out Dance Umbrella Award (for A Vision of Love Revealed in Sleep), a Writers Guild Award (for Sarrasine), a Time Out Theatre Award (for A Judgement in Stone), and the Special Jury Prize at the Cork Film Festival (for Now That It's Morning). His production of The Dispute won a Time Out Award for Best Production in the West End and the 1999 TMA Best Touring Production award. He was appointed an OBE in 2000 for his services to the arts.

He also served as artistic director at the Lyric Theatre Hammersmith from 1994 until 2004. Many of his translations of classic plays have been performed throughout the world.

Who Was That Man showed how the gay history of London in the 1890s affected Bartlett's life as a gay man in London in the 1980s. His latest novel, The Disappearance Boy was published in London by Bloomsbury Circus publishing in January 2014.

1978 – Andrew Rannells is an American actor and singer best known for his work as Elder Price in the 2011 Broadway musical The Book of Mormon, which earned him a nomination for the Tony Award for Best Performance by a Leading Actor in a Musical. As a featured soloist on the musical's Original Broadway Cast Recording, he won the Grammy Award for Best Musical Theater Album. His other Broadway credits include Jersey Boys and Hairspray.

Rannells plays the recurring role of Elijah on the HBO television series Girls, as well as playing lead character Bryan Collins in Ryan Murphy's television series The New Normal, now cancelled.

Rannells is of Polish and Irish descent, and he is openly gay. He knew he was gay by high school. Rannells said he came out to his family when he was 18, but by then they had already figured it out. He also came out to his theater friends but not the people at his all-boys Catholic school.

Rannells currently lives in New York City after temporarily re-locating to Los Angeles to film The New Normal. He played Larry in the 2018 Broadway revival of The Boys in the Band. It was a limited run, in honor of the play's 50th anniversary. It won a Tony Award for Best Revival of a Play. He revived his role (along with the rest of the revival cast) for the film adaptation for Netflix, which was released on September 30, 2020.

Since 2019, he has been in a relationship with actor Tuc Watkins. The two met the year before while playing a couple on the Broadway production of The Boys in the Band. They reprised their roles for Netflix's film version of the show and also worked together on Black Monday in 2020.

1989 – Brian Michael Firkus , better known by the stage name Trixie Mattel, is an American drag queen, television personality, and singer-songwriter originally from Wausaukee, Wisconsin. He is known for his exaggerated, high-camp style and blend of comedy and acoustic pop. In 2015 he competed on the seventh season of the drag competition RuPaul's Drag Race, where she finished in 6th place. In 2018, she went on to win the third season of RuPaul's Drag Race All Stars.

Brian Michael Firkus was born in Milwaukee, Wisconsin, and raised in Silver Cliff, Wisconsin. He is Ojibwe and comes from a Native American family in Crivitz, Wisconsin. He had an abusive stepfather who would call him a "Trixie" when he acted feminine, which later inspired his drag name. His last name was inspired by his affinity for the Barbie doll and toy company Mattel. Before deciding on "Trixie Mattel" as his drag name, he originally considered the name Cupcake. He moved in with his grandparents at age 15. His grandfather was a country musician who taught him how to play the guitar.

Firkus is proudly gay. Since 2016, he has been in a relationship with filmmaker David Silver, who also produced his documentary Moving Parts. He is a vegetarian, an atheist, and a collector of Barbie dolls.

[the-eternal-quest-for-balance]

A recent audit by the Treasury Inspector General for Tax Administration (TIGTA) has uncovered that nearly 6,000 employees and contractors of the Internal Revenue Service (IRS) collectively owe close to $50 million in overdue taxes.

U.S. Senator Joni Ernst (R-Iowa), who requested the audit, did not hold back in her criticism of IRS Commissioner Daniel Werfel.

In a press release, Ernst introduced the Audit the IRS Act, which mandates annual audits of IRS employees and calls for the termination of any agent found to be delinquent on their taxes.

“The spirit of 1776 is still alive and well with a tax revolt happening right now at the most unlikely of places in Washington, the IRS,” Ernst said.

ADVERTISEMENT

“While the IRS warns, ‘tax evasion is a serious crime punishable by imprisonment, fines, and the imposition of civil penalties,’ the agency is rewarding its own tax dodgers with paychecks and lavish benefits made possible, ironically, with the taxes paid by law-abiding citizens.”

[stastrodome]

Fun Facts. 100% verified.

In June of 1969, the inventor of Cap'n Crunch Peanut Butter cereal wept "for a world where, henceforth, there would be nothing more delicious".

The official state song of Iowa is Dan Fogelberg's "Run for the Roses".

Eugene O'Neill wrote a never-staged one act play about a circle of friends and a talking whiskey bottle named Clancy called The Clancy Gang.

The character of Mary Richards on The Mary Tyler Moore Show was first offered to Rue McLanahan.

"Amazing Grace" was composed in 1921 by the A. W. Ayer & Son advertising agency in relation to the Grace brand of condiments and sauces.

[tangled-pixel-harpsichord]

Went on twitter for the first time in...6 months?? Since Elon did the shitty rebranding anyway. I was trying to see if my state health insurance marketplace had posted anything about the expected maintenance that was keeping me from looking up something (and they hadn't, good job literal government agency 👍). Anyway I got sucked in and it's just hell. Examples from the 5 minutes I was on under the cut

Lasik is trending bc one person was talking about how he went blind due to complications of the procedure and a number of others are sharing similar stories

someone's on there ""noticing"" that all the tiktoks they've seen about this issue are from women

(the OP of the first lasik post is a guy but ok)

a BUNCH of lasik providers apparently did not actually look to see why it's trending so they're just advertising their practices 👍👍👍

tswift fan talking about the role lasik has played in her music and lamenting the loss of "glasseslor" 👁👁

oh god so much about iowa just so much, why do we even CARE, the republican caucus hasn't matched the national primary selection in DECADES it means NOTHING

ALMOST got pulled in to replying to someone who moved a seizing person around while everyone one else was giving them space, including RESTRICTING THEIR HEAD while they were ACTIVELY SEIZING, and was using this as an example of how society has "failed" bc everyone was "too afraid" to "offend" that they "couldn't be bothered" to "comfort" this person and the emt in me was SCREAMING but i RESISTED

side-note but DO NOT HOLD SOMEONE DOWN IF THEY ARE SEIZING ESPECIALLY BY THE HEAD HOLY SHIT

SEVERAL people pointed this out to OP and OP was Not Convinced they were wrong

I had to close the page at this point bc they were SO SMUG about trying to paralyze "helping" this innocent person I was gonna start dming them and that had negative chance of being either productive or fulfilling

and thus ends my impromptu X-ploration

the insurance site is still offline

i'm gonna go lie down

[guerilla-marketing]

Brand Activation Agency in Iowa

The Essential Role of a Brand Activation Agency in Iowa

In the rapidly evolving landscape of marketing, where consumers are constantly bombarded with advertisements, standing out has become more challenging than ever. This is especially true in a state like Iowa, where local values, community ties, and a deep appreciation for authenticity play significant roles in consumer behavior. For brands looking to make a lasting impact in the Hawkeye State, partnering with a brand activation agency in Iowa can be a game-changing strategy.

Understanding Brand Activation

Brand activation is a marketing strategy focused on bringing a brand to life by creating experiences that engage consumers on a personal level. Unlike traditional advertising, which often involves one-way communication, brand activation encourages direct interaction and participation. This approach aims to create memorable experiences that forge emotional connections between consumers and the brand, ultimately leading to increased brand loyalty and advocacy.

In Iowa, where consumer preferences are often shaped by values such as trust, community, and quality, brand activation offers a unique opportunity to connect with the audience in meaningful ways.

Why Iowa is a Unique Market for Brand Activation

Iowa is a state known for its agricultural heritage, strong work ethic, and close-knit communities. The state’s economy is diverse, with significant contributions from agriculture, manufacturing, finance, and technology. Cities like Des Moines, Cedar Rapids, and Davenport serve as hubs of economic activity, while rural areas maintain a strong connection to traditional industries and values.

For brands, understanding the nuances of the Iowa market is crucial. Iowans tend to value authenticity and are more likely to support brands that align with their values and contribute positively to their communities. This makes Iowa an ideal environment for brand activation strategies that emphasize community involvement, local culture, and genuine engagement.

The Role of a Brand Activation Agency in Iowa

A brand activation agency in Iowa specializes in creating and executing campaigns that resonate with local consumers. These agencies have a deep understanding of the Iowa market and are skilled at crafting strategies that align with the state’s unique cultural and economic landscape. Here’s how a brand activation agency can help businesses succeed in Iowa:

1. Localized Market Research and Consumer Insights

Understanding the target audience is the first step in any successful brand activation campaign. A brand activation agency in Iowa conducts thorough market research to identify key consumer insights, preferences, and trends specific to the state. This research helps in developing campaigns that resonate with local audiences and reflect the values that are important to them.

For example, an agency might discover that Iowans place a high value on sustainability and locally sourced products. Armed with this insight, the agency can create a campaign that highlights a brand’s commitment to these values, thereby building trust and credibility with the target audience.

2. Creating Memorable Experiential Marketing Campaigns

Experiential marketing is a core component of brand activation, involving the creation of immersive experiences that allow consumers to interact directly with the brand. In Iowa, this could mean organizing events at local fairs, hosting pop-up shops in downtown areas, or sponsoring community activities that resonate with local culture.

For instance, a brand activation agency might organize a farm-to-table event in Des Moines, where a food brand’s products are showcased in a setting that emphasizes local agriculture and sustainability. Such activations not only promote the brand but also foster a deeper connection with the local community.

3. Leveraging Digital Platforms for Enhanced Engagement

In today’s digital age, a successful brand activation campaign must include a robust online component. Iowans are active on social media, making digital campaigns an essential part of any activation strategy. A brand activation agency in Iowa can develop digital campaigns that complement physical activations, ensuring a cohesive and integrated approach.

This could involve creating social media contests, partnering with local influencers, or developing interactive online experiences that encourage consumer participation. For example, a campaign might include a social media challenge where consumers share their favorite Iowa-inspired moments with the brand, increasing visibility and engagement.

4. Community Involvement and Event Sponsorship

Community involvement is highly valued in Iowa, and brands that actively contribute to local communities can build strong relationships with consumers. A brand activation agency can help businesses identify opportunities for community involvement, such as sponsoring local events, organizing charity drives, or supporting local initiatives.

For example, sponsoring a local sports team or participating in a state fair can significantly enhance a brand’s visibility and reputation in Iowa. These activities not only promote the brand but also demonstrate a commitment to the community, which can lead to increased consumer loyalty.

5. Measuring Success and Optimizing Strategies

Measuring the success of brand activation campaigns is crucial for understanding their impact and refining future strategies. A brand activation agency in Iowa uses data-driven approaches to track consumer engagement, assess the effectiveness of campaigns, and identify areas for improvement.

This might involve analyzing social media metrics, conducting post-event surveys, or tracking sales data to determine the return on investment (ROI) of the campaign. By understanding what works and what doesn’t, the agency can optimize future activations to ensure they deliver the desired results.

Case Study: A Successful Brand Activation in Iowa

To illustrate the impact of a brand activation agency in Iowa, consider the following example:

A regional dairy company wanted to increase its market share in Iowa. The brand activation agency organized a series of “Taste of Iowa” events at local farmers’ markets across the state. These events allowed consumers to sample the company’s products while learning about its commitment to local sourcing and sustainability. The campaign also included a social media contest where participants could share their experiences for a chance to win a year’s supply of dairy products.

The activation was a resounding success, with high attendance at the events and significant social media engagement. The company saw a marked increase in brand awareness and sales, as well as strengthened relationships with local consumers.

Conclusion: The Power of Localized Brand Activation

In a state like Iowa, where community, authenticity, and quality are highly valued, brand activation offers a powerful way to connect with consumers. By creating immersive experiences that resonate with local values, businesses can build strong, lasting relationships with their audience.

A brand activation agency in Iowa is more than just a marketing partner; it’s a strategic ally that helps businesses navigate the complexities of the local market and craft campaigns that drive engagement and loyalty. Whether you’re a local business looking to grow or a national brand aiming to make an impact in Iowa, partnering with a brand activation agency can be the key to success in this unique and vibrant market.

[superhenryjones]

I know Tumblr isn't a sports place. I am a universal translator for various social circles because if you are in certain parts of the Midwest, you have to know sports to just talk to people. I'm not Jon Bois or anything, but here's a funny observation.

The 2023 NFL football season was mostly what was expected in the most WEIRD and STUPID way possible. The Chiefs and the 49ers met in the Super Bowl like they were supposed to. Doing that, one of the most dude players in the NFL who was so giddy about trying to see Taylor Swift at Arrowhead Stadium and was disappointed when he wasn't able to trying to give her a friendship bracelet out of NOWHERE is dating Taylor Swift. On the 49ers end, they had to come back and get lucky against the NFL's walking punchline, the Detroit Lions whose best player of all time retired extremely early instead of getting beat up playing for the them again, to get here. The Chiefs won their scripted Super Bowl championship to get Joe Biden re-elected by a botched punt return where every 49er was doing their job, and the ball was simply directed by the Hand of God. That last sentence was 100% true.

I did a 30-minute rant elsewhere, but I realize it could all be summed up by one thing. One GIF.

Backstory: Aaron Rodgers is the NFL quarterback who talked to Jake from State Farm before Patrick Mahomes took over all advertising (Including local HyVee spots. Hi, Iowa Mentioned!). He's also a premadonna, an anti-vaxxer, and the person Iowa State receiver Allen Lazard's career relies on most (Hi, Iowa Mentioned!). He made his free agency THE official show for sports programming to an extremely annoying level. He eventually chose the Jets, a team most late night talk show hosts use to get an instant laugh, and this meant MORE media coverage. This was going to backfire. HARD. What we didn't know is it would backfire IMMEDIATELY. This is Aaron Rodgers after injuring his Achilles tendon for the entire season after the FIRST play he involved with in the FIRST game.

This has been the 2023 NFL season. What the hell was that?

[nelsonjerry]

Make a Statement on Game Day

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[hagleyvault]

Today’s #TradeCardTuesday brings us this ca. 1880? advertisement for Dobbins' Electric Soap, manufactured by Philadelphia’s Isaiah L. Cragin & Company (est’d 1867).

The brand’s name was bestowed upon it by its original manufacturer, John B. Dobbins, a Philadelphia soapmaker who presumably appended the ‘Electric’ to his product to capitalize on popular enthusiasm for the promise of electrification. Dobbins was also the manufacturer of Dobbins Medicated Toilet Soap and Dobbins Electric Boot Polish.

Dobbins appears to have temporarily lost the rights to the soaps that bore his name in 1869, along with use of his trademarks, manufactory, and the materials within it for a period of twenty years as a result of debts owed to Charles I. Cragin, the son of Isiah L. Cragin. This agreement would later result in a vicious court case. In 1890, rather than relinquish the use of the name as their legal agreement required, the Cragin family continued to make use of Dobbins’ brands and trademarks, and even incorporated in New Jersey as the Dobbins Electric Soap Manufacturing Company. Dobbins, described by J. Warren Coulston, the lawyer who drafted the original agreement as “very old” and “very poor”, chose to pursue the matter.

Ultimately, the New Jersey courts were unimpressed with the Cragins’ argument that the contract’s statement that “they may use his name upon and as descriptive of any soap or blacking they may hereafter make . . .” nullified term limits outlined elsewhere and gave them perpetual rights to the name and trademarks. John B. Dobbins won the case and was awarded nearly one million dollars in royalties that had been denied to him. 

It’s not clear from newspaper accounts whether Dobbins was able to collect those funds, however. By 1895, his soap works at the corner of Susquehanna and Germantown Avenues in Philadelphia were in use by the Quaker City Chocolate Works, later known as the Quaker City Camden Company. Dobbins died not long after, on May 17, 1898 in Camden, New Jersey at the age of 68. The site of his soap works is now a vacant lot. The Cragins, meanwhile, retained operations of the Dobbins Soap Manufacturing Company and continued to use the brand name in advertisements denouncing similarly named products as “mediocre” imitators whose products would “rot and ruin clothes”. 

Isiah, the elder Cragin, died on October 2, 1901. Charles I. Cragin, by then a wealthy man, who had also inherited his wealthy father’s estate, appears to have spent the rest of his life as president of the company and employed as a director of Philadelphia’s Fourth Street National Bank,  though his December 16, 1915 obituary in the city’s Evening Public Ledger noted that he “devoted little time to either enterprise in the last 20 years”, preferring instead to entertain guests in his home in Philadelphia and in Reve D’Ete, his lavish vacation home in Palm Beach, Florida often described in the society pages as “the most luxurious of semi-tropical palaces” and which, in 1891, was touted as the “furthermost south mansion in the United States”.

The Dobbins Soap Manufacturing Company, located at 17th Street and Federal Street, remained in the hands of the Cragin family until 1934, when it was purchased by the Iowa Soap Company. By 1959, the Concord Chemical Company called the manufactory home, remaining there until the late 2000s, when the Concord Chemical Company manufactory became the abandoned Concord Chemical Site. Following intervention from the U.S. Environmental Protection Agency in 2010, the site was burned to the ground in a fire on June 19, 2011. In 2018, the former president and CEO of the by then defunct Concord Chemical Co. was sentenced to six months of home confinement for illegally storing and abandoning hazardous, corrosive, and ignitable waste at the facility.

This trade card is part of Hagley Library’s Carter Litchfield collection on the history of fatty materials (Accession 2007.227). As an organic chemist, Carter Litchfield (1932-2007) studied and specialized in edible fats. Over the course of his career, Litchfield built an important collection about the history of fats and fatty materials. This collection has not been digitized in its entirety. The online collection is a curated selection of items and primarily includes paper ephemera such as ration stamps, tax stamps, trade cards, pamphlets, and trade catalogs. You can view it online now by clicking here.

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[96thdayofrage]

Rural Americans are dying of Covid at more than twice the rate of their urban counterparts — a divide that health experts say is likely to widen as access to medical care shrinks for a population that tends to be older, sicker, heavier, poorer, and less vaccinated.

While the initial surge of Covid-19 deaths skipped over much of rural America — where roughly 15 percent of Americans live — nonmetropolitan mortality rates quickly started to outpace those of metropolitan areas as the virus spread nationwide before vaccinations became available, according to data from the Rural Policy Research Institute.

Since the pandemic began, about 1 in 434 rural Americans have died of Covid, compared with roughly 1 in 513 urban Americans, the institute’s data show. And though vaccines have reduced overall Covid death rates since the winter peak, rural mortality rates are now more than double urban rates — and accelerating quickly.

In rural northeastern Texas, Titus Regional Medical Center CEO Terry Scoggin is grappling with a 39 percent vaccination rate in his community. Eleven patients died of Covid in the first half of September at his hospital in Mount Pleasant, population 16,000. Typically, three or four non-hospice patients die there in an entire month.

“We don’t see death like that,” Scoggin said. “You usually don’t see your friends and neighbors die.”

Part of the problem is that Covid incidence rates in September were roughly 54 percent higher in rural areas than elsewhere, said Fred Ullrich, a University of Iowa College of Public Health research analyst who coauthored the institute’s report. He said the analysis compared the rates of nonmetropolitan, or rural, areas and metropolitan, or urban, areas. In 39 states, he added, rural counties had higher rates of Covid than their urban counterparts.

“There is a national disconnect between perception and reality when it comes to Covid in rural America,” said Alan Morgan, head of the National Rural Health Association. “We’ve turned many rural communities into kill boxes. And there’s no movement towards addressing what we’re seeing in many of these communities, either among the public or among governing officials.”

Still, the high incidence of cases and low vaccination rates don’t fully capture why mortality rates are so much higher in rural areas than elsewhere. Academics and officials alike describe rural Americans’ greater rates of poor health and their limited options for medical care as a deadly combination. The pressures of the pandemic have compounded the problem by deepening staffing shortages at hospitals, creating a cycle of worsening access to care.

It’s the latest example of the deadly coronavirus wreaking more havoc in some communities than others. Covid has also killed Native American, Black, and Hispanic people at disproportionately high rates.

Vaccinations are the most effective way to prevent Covid infections from turning deadly. Roughly 41 percent of rural America was vaccinated as of Sept. 23, compared with about 53 percent of urban America, according to an analysis by the Daily Yonder, a newsroom covering rural America. Limited supplies and low access made shots hard to get in far-flung regions at first, but officials and academics now blame vaccine hesitancy, misinformation, and politics for the low vaccination rates.

In hard-hit southwestern Missouri, for example, 26 percent of Newton County’s residents were fully vaccinated as of Sept. 27. The health department has held raffles and vaccine clinics, advertised in the local newspaper, and even driven the vaccine to those lacking transportation in remote areas, according to department administrator Larry Bergner. But he said interest in the shots typically increases only after someone dies or gets seriously ill within a hesitant person’s social circle.

Additionally, the overload of Covid patients in hospitals has undermined a basic tenet of rural healthcare infrastructure: the capability to transfer patients out of rural hospitals to higher levels of specialty care at regional or urban health centers.

“We literally have email Listservs of rural chief nursing officers or rural CEOs sending up an SOS to the group, saying, ‘We’ve called 60 or 70 hospitals and can’t get this heart attack or stroke patient or surgical patient out, and they’re going to get septic and die if it goes on much longer,’ ” said John Henderson, president and CEO of the Texas Organization of Rural & Community Hospitals.

Morgan said he can’t count how many people have talked to him about the transfer problem. “It’s crazy, just crazy. It’s unacceptable,” he said. “From what I’m seeing, that mortality gap is accelerating.”

Access to medical care has long bedeviled swaths of rural America — since 2005, 181 rural hospitals have closed. A 2020 Kaiser Health News analysis found that more than half of U.S. counties, many of them largely rural, don’t have a hospital with intensive care unit beds.

Pre-pandemic, rural Americans had 20 percent higher overall death rates than those who live in urban areas, due to their lower rates of insurance, higher rates of poverty, and more limited access to healthcare, according to 2019 data from the Centers for Disease Control and Prevention’s National Center for Health Statistics.

In southeastern Missouri’s Ripley County, the local hospital closed in 2018. As of Sept. 27, only 24 percent of residents were fully vaccinated against Covid. Due to a recent crush of cases, Covid patients are getting sent home from emergency rooms in surrounding counties if they’re not “severely bad,” health department director Tammy Cosgrove said.

The nursing shortage hitting the country is particularly dire in rural areas, which have less money than large hospitals to pay the exorbitant fees travel nursing agencies are demanding. And as nursing temp agencies offer hospital staffers more cash to join their teams, many rural nurses are jumping ship. One of Scoggin’s nurses told him she had to take a travel job — she could pay off all her debt in three months with that kind of money.

And then there’s the burnout of working for over a year and a half through the pandemic. Audrey Snyder, the immediate past president of the Rural Nurse Organization, said she’s lost count of how many nurses have told her they’re quitting. Those resignations feed into a relentless cycle: As travel nurse companies attract more nurses, the nurses left behind shouldering their work become more burned out — and eventually quit. While this is true at hospitals of all types, the effects in hard-to-staff rural hospitals can be especially dire.

Rural health officials fear the staffing shortages could be exacerbated by vaccination mandates promised by President Biden, which they say could cause a wave of resignations the hospitals cannot afford. About half of Scoggin’s staff, for example, is unvaccinated.

Snyder warned that nursing shortages and their high associated costs will become unsustainable for rural hospitals operating on razor-thin margins. She predicted a new wave of rural hospital closures will further drive up the dire mortality numbers.

Staffing shortages already limit how many beds hospitals can use, Scoggin said. He estimated that most hospitals in Texas, including his own, are operating at roughly two-thirds of their bed capacity. His emergency room is so swamped, he’s had to send a few patients home to be monitored daily by an ambulance team.

[kayschulte22]

Introduction

Hello, my name is Kayla Schulte, and I am a Junior at Central Michigan University with an expected graduation date of May 2022. I graduated with my associate degree in business administration in 2017, and I started at CMU online last summer. I was born and raised in small-town Iowa, and I moved to the metro Detroit area right before I turned 20. I currently work fulltime at a healthcare staffing agency as part of the operations and human resources teams. I have been with this company for almost six years, and I continue to learn new things about business every day. My goal for my future is to work my way up to a director role and continue to utilize all the skills and knowledge I have learned. I never want to stop learning new things and challenging myself!

My goal for this semester is to really dive in and learn about the pros and cons of companies on social media. I want to learn why it helps them, hurts them, and what else is just fluff. I used to frequent social media sites far more than I do now, so I believe this class will be beneficial in learning the ins and outs of them. One company that stands out to me on social media is Old Navy, a clothing retailer that offers all kinds of apparel, accessory, and shoe options for people of all ages and sizes. They post every day on Instagram, and their posts are filled with bright colors, buzz words, and all types of people. Old Navy openly celebrates all walks of life in all their social media and advertising. The company encourages people to embrace their unique styles. All of this plays a part in the social media component of mass collaboration. Constantly creating content on their social media accounts encourages feedback from customers and enables Old Navy to stay connected.

[theculturedmarxist]

Idiotic “Conspiracy Theory”: John Boyega was cast as one of the leads in Star Wars because The Jews want to normalize miscegenation in an effort to effiminize American men and replace the White race!

Legitimate theory of a conspiracy: The Democrats have repeatedly stated how unpopular Bernie Sanders is with the wealthy capitalists that make up and fund their party leadership in spite of his overwhelming public support, and considering the political and professional ties of those involved and the vested interest the wealthy have in not seeing a man that wants to increase their taxes and undo some of the harm they’ve caused to the working class, the events in Iowa are at least somewhat suspicious.

The bourgeoisie get so incredibly nervous whenever people question their narrative because they are literally conspiring against the working class all the fucking time. This is in spite of the fact that they themselves admit it, boldly and openly. It’s just that when they do, they don’t use the words “conspiracy.”

Behind a Key Anti-Labor Case, a Web of Conservative Donors

In the summer of 2016, government workers in Illinois received a mailing that offered them tips on how to leave their union. By paying a so-called fair-share fee instead of standard union dues, the mailing said, they would no longer be bound by union rules and could not be punished for refusing to strike.

“To put it simply,” the document concluded, “becoming a fair-share payer means you will have more freedom.”

The mailing, sent by a group called the Illinois Policy Institute, may have seemed like disinterested advice. In fact, it was one prong of a broader campaign against public-sector unions, backed by some of the biggest donors on the right. It is an effort that will reach its apex on Monday, when the Supreme Court hears a case that could cripple public-sector unions by allowing the workers they represent to avoid paying fees.

One of the institute’s largest donors is a foundation bankrolled by Richard Uihlein, an Illinois industrialist who has spent millions backing Republican candidates in recent years, including Gov. Scott Walker of Wisconsin, Senator Ted Cruz of Texas and Gov. Bruce Rauner of Illinois.

Tax filings show that Mr. Uihlein has also been the chief financial backer in recent years of the Liberty Justice Center, which represents Mark Janus, the Illinois child support specialist who is the plaintiff in the Supreme Court case.

And Mr. Uihlein has donated well over $1 million over the years to groups like the Federalist Society that work to orient the judiciary in a more conservative direction. They have helped produce a Supreme Court that most experts expect to rule in Mr. Janus’s favor.

The case illustrates the cohesiveness with which conservative philanthropists have taken on unions in recent decades. “It’s a mistake to look at the Janus case and earlier litigation as isolated episodes,” said Alexander Hertel-Fernandez, a Columbia University political scientist who studies conservative groups. “It’s part of a multipronged, multitiered strategy.”

Today, MLB's Owners Decide How To Wage War

MLB's 30 owners will meet in Baltimore today to elect the first new commissioner since Bud Selig took the reins in 1992—unless there is enough discord and politicking to prevent any candidate from receiving the required 23 votes. Which there almost certainly is! Today will see the first open, public battle in a vicious power struggle that promises to define MLB's relationship with its players over the coming decades, and, more immediately, the likelihood of a work stoppage in 2016.

The three finalists named by the search committee last week are MLB COO Rob Manfred, MLB VP of business Tim Brosnan, and Boston Red Sox chairman Tom Werner.

As has been reported out over recent weeks and months by The New York Times, this is a two-horse race between Manfred, Selig's underboss and presumptive successor, and Werner, a dark-horse candidate backed by a coalition of maverick owners led by White Sox boss Jerry Reinsdorf.

The battle here is not between Manfred and Werner; it's between Selig and Reinsdorf, two of the last remnants of baseball's old guard from the biliously anti-labor power structure of the 1980s, when owners illegally colluded to fix the free agency market to keep salaries down. (As always, it's important to remember that the players' strike of 1994 was really about the owners' collusion in the 1980s.)

Koch Brothers’ Internal Strategy Memo on Selling Tax Cuts: Ignore The Deficit

The billionaire brothers Charles and David Koch spent much of the eight years of the Obama presidency stoking fears about the budget deficit. Their political network aired an unending cascade of campaign advertisements against Democratic politicians, sponsored several national bus tours, and paid organizers in communities across the country to mobilize public demonstrations, all focused on the dangers of increasing the deficit.

One such ad even warned that government debt would lead to a Chinese takeover of America — which, for many voters, is a concern linked to debt. Another effort, also quietly bankrolled by the Koch network, used Justin Bieber memes to try to reach millennials about too much government borrowing.

Now that Republicans control all levers of power in Washington and the Koch brothers are poised to reap a windfall of billions of dollars through tax cuts, they have a new message: Don’t worry about the deficit.

The Intercept obtained a messaging memo from the Koch brothers’ network on how to sell tax reform legislation. The memo went out to members of the network of likeminded Republican donors, which includes dozens of wealthy investors and business executives.

“Network,” “web,” “association,” “coalition,” “group,” “foundation.” When you strip away all the corporate newspeak, they are saying that these people are engaged in a conspiracy.

Historically, anti-labor conspiracies have themselves been big business. Just take the Mohawk Valley Formula for example:

The Mohawk Valley formula is a plan for strikebreaking purportedly written by the president of the Remington Rand company James Rand, Jr. around the time of the Remington Rand strike at Ilion, New York in 1936/37.

The plan includes discrediting union leaders, frightening the public with the threat of violence, using local police and vigilantes to intimidate strikers, forming associations of "loyal employees" to influence public debate, fortifying workplaces, employing large numbers of replacement workers, and threatening to close the plant if work is not resumed.[1][2]

The authenticity of the written plan has never been clearly established. Although it was allegedly published in the National Association of Manufacturers Labor Relations Bulletin, no original copy has been found, nor does NAM list it among its pamphlets from that era.[3][non-primary source needed] Parts of the plan use language sympathetic to the views of labor organizers. The Remington Rand company did indeed ruthlessly suppress the strikes, as documented in a ruling by the National Labor Relations Board, and the plan has been accepted as a guide to the methods that were used.  At least one source names the strikebreaker Pearl Bergoff and his so-called "Bergoff Technique" as the origin of the formula.[4]  Rand and Bergoff were both indicted by the same federal grand jury for their roles in the Remington Rand strike.

Noam Chomsky has described the formula as the result of business owners' trend away from violent strikebreaking to a "scientific" approach based on propaganda. An essential feature of this approach is the identification of the management's interests with "Americanism," while labor activism is portrayed as the work of un-American outsiders. Workers are thus persuaded to turn against the activists and toward management to demonstrate their patriotism.[5][6]

The following is the text of the Mohawk Valley formula as quoted in the labor press:

When a strike is threatened, label the union leaders as "agitators" to discredit them with the public and their own followers. Conduct balloting under the foremen to ascertain the strength of the union and to make possible misrepresentation of the strikers as a small minority. Exert economic pressure through threats to move the plant, align bankers, real estate owners and businessmen into a "Citizens' Committee".

Raise high the banner of "law and order", thereby causing the community to mass legal and police weapons against imagined violence and to forget that employees have equal rights with others in the community.

Call a "mass meeting" to coordinate public sentiment against the strike and strengthen the Citizens' Committee.

Form a large police force to intimidate the strikers and exert a psychological effect. Utilize local police, state police, vigilantes and special deputies chosen, if possible, from other neighborhoods.

Convince the strikers their cause is hopeless with a "back-to-work" movement by a puppet association of so-called "loyal employees" secretly organized by the employer.

When enough applications are on hand, set a date for opening the plant by having such opening requested by the puppet "back-to-work" association.

Stage the "opening" theatrically by throwing open the gates and having the employees march in a mass protected by squads of armed police so as to dramatize and exaggerate the opening and heighten the demoralizing effect.

Demoralize the strikers with a continuing show of force. If necessary turn the locality into a warlike camp and barricade it from the outside world.

Close the publicity barrage on the theme that the plant is in full operation and the strikers are merely a minority attempting to interfere with the right to work. With this, the campaign is over—the employer has broken the strike.[2]

A similar, although more nuanced and longer, version was published in The Nation in 1937.[1]

The louder the capitalists cry and whinge about “conspiracy theories” the more certain you can be that the capitalists are engaged in a fucking conspiracy.

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