#Interactive digital marketing in UK

[generoustriumphinternet]

Digital Accessibility and Inclusivity in a Nutshell

In today's fast pacing world, digital accessibility and inclusivity have become the two most essential components in easing digital interactions among people, especially people with disabilities. To cater to diverse needs, brands are developing mobile applications or websites by considering a plethora of factors like disability, connectivity, and social factors before designing a digital instrument. Keep reading this article to know more about this topic.

The Necessity of Digital Accessibility and Inclusivity 

The need and importance of digital accessibility and inclusivity have become prime factors to incorporate in different mobile applications after statistics published by the World Health Organisation. 

As per the report, it takes that out of 6 individuals in the world, every 1 person is affected with any type of partial or full disability. This constitutes almost 16% of the global population which serves as a huge potential client for any application usage. 

To break the barrier of digital inaccessibility, different tech development companies are taking assistance from digital interaction services in UK to create products, keeping in mind the inclusivity factor. The services offered by Interactive digital marketing in UK foster new trends and analysis techniques in an interactive atmosphere that helps any digital product reach heights of inclusivity. 

To use modern-day techniques, individuals having visual impairments or any special needs encounter a myriad of challenges while using a mobile application. Here the level of digital interaction is automatically decreased with the application not being designed to meet the inclusive requirement. 

Mostly, challenges faced by the person include navigating from one page to another, interacting with the options like menu, and categories, and also understanding the content involved. Hence, to curve this global issue, different Interactive marketing firm in Poland are designing applications with special techniques and guidelines for individuals having hearing, cognitive and visual impairment. 

Hence, to make a mobile application (digital product) accessible and largely versatile, the makers need to consider users having full or partial blindness or any other health conditions. In short, implementing the concept of digital accessibility and inclusivity in a product will enhance better digital interaction among people facing health challenges daily. 

Implementation of Guidelines for Digital Accessibility 

Digital accessibility and inclusivity is a concept that is universally accepted to improve the user experience of different applications and enhance the level of digital interaction. To foster this approach in the mainstream, the World Wide Web Consortium published Web Content Accessibility Guidelines which serve as a valuable resource for better optimization of user experience in any digital content and product. 

These guidelines mostly provide a pathway or recommendations which need to be followed in making mobile applications. 

WCAG is based on four key principles which are understandable, perceivable, operable and robust. By following this set of guidelines, any mobile application can be more accessible and meet the unique specification of users with special abilities. 

Companies of interactive online marketing in United Arab Emirates and other countries have already started implementing these guidelines which is helping to bridge the digital gap. 

The WCAG is helping developers worldwide to create better inclusive mobile applications by offering text alternatives, implementing the right set of colours and using time-based media. 

Here are the few steps to be followed to ensure efficacy in following WCAG in the mobile application development process: 

Step 1: Take into consideration accessibility as the primary ingredient in the inception of application development. 

Step 2: Enabling clear communication of instructions to the design and development teams who will create the framework of the application. 

Step 3: Ensuring regular performing of accessibility audits throughout the development process and immediately identifying any errors before the outcome of the mobile apps. 

Step 4: Finalising all the interactive multimedia content including images, text, audio and video is built keeping the accessibility requirements in mind. 

Final Takeaway Hope you have got a comprehensible idea about digital accessibility and inclusivity from this piece. The WCAG offers a myriad of recommendations to build the user interface in such a manner that it creates the epitome of optimistic digital interactions. In addition, this approach towards inclusivity will ensure to include specially-abled individuals are under the same roof, ensuring an increase in the success rate for any mobile application.

[teqrox]

Next-Level Application Modernization Solutions for Your Enterprise

An Interactive digital marketing in UK co-op is an organization that has practical experience in refreshing and improving obsolete or heritage programming applications to make them more productive, secure, and viable with present-day advancements. These suppliers offer a wide range of administrations including programming modernization, application movement, application re-engineering, and application coordination.

They work intimately with organizations to grasp their interesting needs, evaluate their ongoing innovation foundation, and foster a far-reaching plan to modernize their applications. This might include revising code, removing obsolete parts, refreshing information bases, or moving applications to the cloud.

The essential objective of an application modernization specialist co-op is to assist organizations with changing their heritage frameworks into current, smart, and responsive applications that can fulfill the needs of the rapidly changing advanced scene. By utilizing the most recent advances and industry best practices, these suppliers can assist organizations with expanding efficiency, decreasing costs, and further developing consumer loyalty.

[silverfoxlou]

Behind The Campaign :: Louis Tomlinson

Former One Direction star Louis Tomlinson released his debut album in 2020 through Sony but moved to BMG for his second album, Faith In The Future, in November 2022. Lisa Wilkinson, director of UK marketing (new recordings) at BMG, explains how they looked to reposition him in the market, what learnings were coming from his live success as well as his own festival, why his merchandise strategy directly informed his multi-formatted record release strategy, how they were able to build him without mass radio support, where a wider male audience was targeted this time round, why Twitter remains his most powerful social media platform and how a highly vocal and engaged fanbase was nurtured further and directly involved in the campaign. 

1 Coming to BMG for his second solo album 2 The centrality of merchandise 3 The radio conundrum 4 Targeting a male audience 5 Building his songwriting profile 6 Targeting the press 7 Boosting the digital strategy 8 QR code and interactive community map at his Away From Home festival 9 Twitter as his main platform and setting him up on TikTok 10 Chart battle with Bruce Springsteen and the power of in-stores 11 Stationhead and Tim’s Twitter Listening Party 12 Fan-made Spotify Canvases 13 Documentary and the next steps

1. Coming to BMG for his second solo album

This is his first album with BMG. His debut album, Walls in 2020, was with Syco Music [via Sony]. That was off the back of X Factor with Simon Cowell.

He had done a couple of more commercial singles – one with Steve Aoki [‘Just Hold On’] and one with Bebe Rexha and Digital Farm Animals [‘Back To You’]. They were really successful streaming singles, but that’s not who Louis is. For the boys in One Direction, the ones that have been successful and the songs that have been successful are the ones that have stayed super pop and commercial. Louis did that but it’s just not who he is.

I think he felt, in that structure, that he just wasn’t getting the support to be who he wanted to be. That’s exactly why people come to us. It’s an artist services deal and we’re there to support you and advise you.

You can see from his live business and his merchandise business – and every other thing that Louis does – that there is an incredible fanbase there for him.

When they [Syco] released Walls, they achieved 14,000 units in week one and got to number 4 in Q1 in January 2020. We thought that just didn’t feel reflective of what was happening [around him].

We went and saw him at various venues on his world tour. We went to New York and saw those two shows and we went to Italy and watched his Milan stadium show in front of 30,000 people.

You’re looking and you’re thinking, “Those numbers don’t make any sense. How on Earth did you fumble that?” We were confident that we could do better than that.

He had a signing dinner in October 2021 and then his world tour started in February 2000 [sic], which was the delayed tour [due to the pandemic]. It went all the way through to September, pretty much nonstop.

They sold half a million tickets that year. All the while he’s on tour, he’s still making the album.

‘Out Of My System’ was released as a DSP-focused track before the album. It’s the rockiest and heaviest track on the album. He came straight off stage, went into a vocal booth off the side of the stage [to record it]. Because of the energy, he was so fired up. It was a difficult process because it was creating an album on the road.

He wanted to make an album for live. It was a totally different experience for him. Covid hit just a few months after Walls dropped so the tour was out of the question.

Before we started working on the album campaign, he did a show at Crystal Palace Bowl, which was the first incarnation of his Away From Home festival that he’s created and curated, which is for up-and-coming indie bands.

He gave away 8,000 tickets in August 2021 when we could start doing outdoor things again. I was there and was thinking, “There’s something big going on here.” The fans were so committed and dedicated.

Considering this is someone who hasn’t had real radio support or is seen in celebrity magazines or on social posts, this is a huge phenomenon.

That continued into the tour.

2 The centrality of merchandise

We started on the creative really early and that was a key factor in how successful the album was. We knew early on from discussions with management that his merch business was berserk. We knew what kind of fans he has. With their merch drops during Covid, they played around with the strategy. They got in a really cool design team and they would just do regular drops – limited-edition releases and you’ll never see it again. Everything just sold out constantly.

That informed the whole product strategy.

We knew we had to make product that’s limited in its nature because it encourages demand.

The fans just want it. It’s got to look amazing; it’s got to have Louis looking phenomenal because they just adore him; it’s got to be priced right; and there’s got to be a selection. So it’s more stuff, but less of it.

Instead of treating it like a music product, treat it like merchandise. We absolutely nailed that strategy.

We sold 35,000 records and around 2,500 units were streaming. A good chunk of that was physical album sales. It’s going to inform our strategy for any other albums we do with him.

We did 19 products in the end. We did a standard CD, we did a CD ‘zine which had 82 pages of beautiful content and photos, we had a picture disc vinyl, we did around eight different exclusive retail vinyl albums, we had a splatter vinyl for HMV, we had a colour one for Amazon, we had a clear one for Spotify, we had several more for Urban Outfitters and Target, we had an indie retailers one.

It was a collector thing: how many of the vinyl albums have you managed to get? We did a double deluxe vinyl for D2C. We did cassettes where the artwork joined together when you got all three. They were embossed and glowed in the dark. Louis has Easter eggs that he drops everywhere. The number 28 is like a lucky number, so you see 28 dotted around places. The same with 369 – he uses it in many iterations. If you had a UV light, you’d be able to see ‘3’, ‘6’ and ‘9’ embossed on each cassette.

3 The radio conundrum

We have seen historically that it has been tricky to get radio for him – but not because of any artist proposition issue. It’s just sonically that he wants to do something different to what radio wants to play.

It’s tricky because it falls through the gaps a little bit with what he wants to do. We’ve always looked at it as: let’s just assume there are zero promo opportunities at radio, TV and press. Let’s just take out promo entirely.

What you have got is a global, engaged, fanatical fanbase. You can do more with that than you can with those other things if you don’t have fans.

I would much rather have an artist who’s got an absolutely berserk global fanbase and that gets absolutely no support from traditional media – because you can work with that – than have an artist that’s not really got a particularly big fanbase but radio loves them and TV loves them. What does that matter if you’ve not got the fans?

We did always want to get promo because we would love to be able to expand Louis’ fanbase. But you’ve got to compete against Harry [Styles] and Niall [Horan]. They’re the first people you’ve got to compete against because, to play three One Direction members on the radio, I don’t know if radio stations would. Then you’ve got the sonic battle as well where he wants to keep it pretty raw.

The first single was ‘Bigger Than Me’, which is a big song to sing. It was a good bridge between the last album and this album. It gave the fans what they wanted.

We had really good feedback from radio. They played it to Clara [Amfo, Radio 1] without telling her who it was. She loved it and she did actually play it as one of the hottest tracks of the week. Greg James’s producers said it was brilliant. They absolutely adored it. Matt Edmondson and Mollie King’s team loved it. They thought it was great. But it got blocked at playlist conversations. It was like, Come on!

That was really disappointing because, pre-release, we were getting incredible feedback from producers, but we just couldn’t get it through the playlisting. We’d always planned for it not to go on radio, but if it got on radio that’d be just a brilliant bonus. So it didn’t harm our campaign strategy at all.

He’s too pop for indie stations and he’s too indie for the BBC [Radio 1]. It’s frustrating, but he’s making the music he wants to make and the fans love it. So what do you do?

‘Silver Tongues’ came out just before the album dropped, which was the official second single. That bridged the gap between those two singles. It was much more guitar based. It was up-tempo but it wasn’t too indie.

On the day that the album was released, fans bombarded Greg’s show on the 10 Minute Takeover [on the Radio 1 breakfast show]. And he played it! It was lovely but you could tell it was done like, “OK, I’ve done it now. Go away.” Which is just so sad because his demographic is right in that lane. It’s 18-25.

4 Targeting a male audience

‘Out Of My System’ was released as a DSP track, and that was really to show a different side of what was going to be on the album. It was the hardest one, the rockiest one, the speediest one, it was all about the band. It is one of the best streaming tracks on the album; it has really taken hold.

That was really just to get the male audience because we knew from the analytics we had prior to release that, although his demographics on social media are largely female, wider research that we did with our media teams said that he has a male fanbase. They’re just consumers. If they were to hear him on the radio, they wouldn’t turn it off – that kind of thing – but they’re not necessarily following him on social media. We knew that there was an opportunity there to reach another audience.

5 Building his songwriting profile

We just gave him creative freedom. Louis is really smart. He was the most proficient songwriter within One Direction. He has more songwriting credits than any of the other four members. We know that he’s a talented songwriter so it was just putting him together with people who can give him the confidence, like this album did, to move him out of his comfort zone.

There are some tracks on there that he will say were inspired by people like DMA’s and their album The Glow. ‘All This Time’ and ‘She Is Beauty We Are World Class’ have that slightly more experimental sound to them, which I think took a few people by surprise. He has really incredible writers like David Sneddon, Robert Harvey, George Tizzard and Rick Parkhouse. He has said multiple times in interviews that they gave him the confidence to have fun with it.

I don’t think he expected to get the amount of tracks that he did. It was a big album with 16 tracks. Then we put another three tracks on a digital deluxe edition in week one which shifted another 15,000 units globally.

6 Targeting the press

One of the big wins we had on this campaign was the NME coming on board. They were not interested last time. There was no music press. So one of our key targets on this campaign was to get music press.

We really wanted to get a Rolling Stone cover but the one we wanted to go for Harry was on. So we shifted and we retargeted the NME. We took them to Louis’ Away From Home festival in Malaga [in summer 2022]. He sold it out – 15,000 tickets in 24 hours.

NME did various interviews with Louis for their website and for their socials. They spoke to the bands that were on. It was a real seal of approval. And from that point onwards, we had nothing but great press from NME.

They supported everything – all the singles and we got a four-star review of the album. It was not like we bought it, but it was because we put them in the right place to really see him.

7 Boosting the digital strategy

There were two real strategic decisions that we made at the beginning that affected the outcome: one was the physical product strategy; and the other was the digital marketing strategy. If you don’t have traditional promo, and you’ve got an ardent global fanbase, digital is the most important way of getting your marketing across.

When we first started working with management, they said to us that there were some things that were non-negotiable. Everything should be fair, so we shouldn’t feel like we’re only offering things to fans of a certain demographic or to fans in a certain territory. It’s global. It’s got to be accessible. It’s got to be affordable. And it’s got to be innovative.

They are so good at doing things that break records and break the internet.

They did their livestream in 2020 and Louis sold over 200,000 tickets. It was the most-streamed livestream of a male solo artist during lockdown.

They had quite high expectations of the digital campaign going forward.

We spent quite a long time, about three months, prior to launching trying to figure out how we were going to break the internet.

With #LT369, we trended within about five minutes worldwide of that hashtag going out. When you tweeted the hashtag, it took you to a mini site where a Twitter map was starting to flag where people’s locations were. Over the course of the teaser week, the flags started to fall away but would leave ‘BTM’ which stood for ‘Bigger Than Me’, so we were teasing the single name.

We did a playlist builder and it was generated on socials as a cassette mixtape. You could share it and design your own cover on it. These were just things that really got the fans talking and engaged.

8 QR code and interactive community map at his Away From Home festival

The interactive map was linked to a QR code. We put QR codes around the festival site with absolutely no explanation as to what they were. But the fans notice everything.

We put the track titles from the album in pictures. They were really, really hidden. It took the fans two days [to work it out], but they observe everything.

Everyone started using the QR code. It took them to a website. We hadn’t announced at that point that the album was going to drop or that it was coming. It was a real mystery but that started the chatter going and we started getting trending hashtags for the album.

9 Twitter as his main platform and setting him up on TikTok

Twitter is his biggest platform [with 35.7 million followers]. What’s really interesting about that is that it’s super conversational, and you can see what they’re doing – as opposed to other platforms like Instagram and Facebook. He’s probably one of the only artists that still uses it as their primary platform.

He is really active on Twitter. He will go through bouts where he doesn’t post but then he’ll go on a reply rampage. He just replies randomly to people and does 40 in an hour. The fans go absolutely wild. Twitter was our key platform for launching initiatives and activations

There is a HQ account on TikTok and it crashed part of TikTok when it launched. Management love knowing that they crash things. We “crashed” our D2C site within minutes. There was a queue of 200,000 people in the D2C store at one point within the first hour of launching.

We didn’t technically crash the D2C store but, because of the size of the queue, it shut the storefront down which is what it does, and then forms a queue so that it doesn’t crash. We went on there and could see there were 200,000 people queuing.

10 Chart battle with Bruce Springsteen and the power of in-stores

I don’t think he ever thought he wasn’t getting a number 1 album. We beat Bruce Springsteen, we did it in Q4 and we doubled the numbers that Sony did week one last time [on Walls].

When we were in week one, and we were battling out with Bruce Springsteen, we said that there were an easy 3,000 units there if we put on four Banquet Records shows [at Pryzm in West London] and bundle the album with the tickets.

Every time they put a show on sale, you could see the numbers on the webpage. There were 200,000 people on there, even people who were not in the UK. They were ridiculous numbers.

It was more than Banquet has ever done. We sold out three shows in under a minute.

That was on release week. We had a really solid release week strategy so we knew that we had three shows in the pocket with Banquet.

We had two tracks that had not been released at that point, that weren’t on the album, that weren’t on the deluxe and that hadn’t been released as singles. We created a £4.99 digital album that had another two brand new tracks on it. You could only buy it as an album product and it was a D2C download.

We sold 15,000 of those globally in week one. We sold 6,000 in the UK. We did 3,000 extra records with Banquet in week one via the shows. We did an additional 3,000 with signed product that we put on sale in week one, because there were no other signed products in the market.

The digital super deluxe did 6,000 units. We ran multiple competitions. We gave away a signed guitar with HMV. We did a golden ticket to the tour with Crash Records.

We did a two-day pop up in Camden [North London] and Amazon contributed with signage. We did a one-day one in New York as well. We sold pop-up exclusive merch and we re-sleeved splatter vinyl with a London pop-up sleeve. We did around 2,000 of those. We did the same with the CDs and re-sleeved some CDs with the London pop-up. They were unique and fans could not get it again so they flew out the door. We had 3,000 people show up for it. That was full capacity.

We premiered the video for ‘Silver Tongues’, the second single, at the pop-up. That was the weekend of release but the single, which came out earlier that week, the video dropped on the Saturday.

11 Stationhead and Tim’s Twitter Listening Party

Stationhead is an interesting concept and we’ve done it a few times now. It’s linked to streaming, so every time you play a track within the show, it’s technically streamed by the amount of people that are listening to the show. Louis did one of those and, in terms of Stationhead’s history, it was pretty successful.

We got an email from Tim Burgess’s team saying they wanted to do a Tim’s Twitter Listening Party with Louis. They had such a good rapport and the fans were asking for it.

Beyond the chart units from the streams, it is the noise that it creates online that is more important to us.

It was one of their biggest re-listening streams, which is amazing when you think about the demographic that they have.

12 Fan-made Spotify Canvases

Across socials, we asked people to rework the ‘Bigger Than Me’ artwork. As a way of getting people to go and stream the track, we would change the Canvas semi-regularly so there was a reason for people to go and play it to see if their Canvas was one of the ones that had been selected.

The only downside is Canvases are only seven-seconds long. So if you go and you watch for seven seconds, it’s not your artwork and you come off, it can affect your average listening rate.

We were mindful of that. Our strategy was to do that post-pitching for any real major lists so that they weren’t looking at the data.

He has got really good listening data. It’s around 15 plays per listener which is way over the average. The save rate to libraries is huge and shows that he has really got a good lean-in listenership.

13 Documentary and the next steps

He’s going back on tour. He is back on another world tour from April starting in Asia and then he goes to North America. Then he comes back to Europe, culminating in an O2 show in London this time around in November. He previously did Wembley Arena.

The documentary [All Of Those Voices] premiered on 16th March and then went to worldwide cinemas on 22nd March for a week.

Charlie Lightening made it and went on tour with Louis. He had previously made the Liam Gallagher documentary [As It Was]. Historically he’s done most of Louis’ music videos as well. It was only this time around that we wanted to branch out and see if we could do something a little bit different.

It goes from the band through to his personal life and where he is now. There is a massive focus on the tour. It will blow people away to see what the Louis franchise looks like. This kid has an amazing franchise and most people just don’t have any clue about it.

The recordings business is such a small part of what he does. Obviously it helps to have records out to sell merch and to go on tour. That’s where he really excels.

I’ve never worked on a project where the fans are like they are. You get to see your visions immediately. You get to see the reactions immediately. You get to see the activation work immediately. That is such a buzz.

On most other projects, you launch something and then you have to market it and push it. This was more about pre-strategy, because you know that when you launch something, if you get it right, it’s going to work and you’ll get to see that reaction immediately. That was so much fun. Campaigns like that are rare.

[louisupdates]

BEHIND THE CAMPAIGN: LOUIS TOMLINSON

MUSICALLY | 19 APRIL 2023

Former One Direction star Louis Tomlinson released his debut album in 2020 through Sony but moved to BMG for his second album, Faith In The Future, in November 2022. Lisa Wilkinson, director of UK marketing (new recordings) at BMG, explains how they looked to reposition him in the market, what learnings were coming from his live success as well as his own festival, why his merchandise strategy directly informed his multi-formatted record release strategy, how they were able to build him without mass radio support, where a wider male audience was targeted this time round, why Twitter remains his most powerful social media platform and how a highly vocal and engaged fanbase was nurtured further and directly involved in the campaign.

Lisa Wilkinson, director of UK marketing (new recordings) at BMG, explains how they looked to reposition him in the market, what learnings were coming from his live success as well as his own festival, and more.

[The article will be broken into sections, linked below.]

1. Coming to BMG for his second solo album

2. The centrality of merchandise

3. The radio conundrum

4. Targeting a male audience

5. Building his songwriting profile

6. Targeting the press

7. Boosting the digital strategy

8. QR code and interactive community map at his Away From Home festival

9. Twitter as his main platform and setting him up on TikTok

10. Chart battle with Bruce Springsteen and the power of in-stores

11. Stationhead and Tim’s Twitter Listening Party

12. Fan-made Spotify Canvases

13. Documentary and the next steps

☆彡

1. COMING TO BMG FOR HIS SECOND SOLO ALBUM

This is his first album with BMG. His debut album, Walls in 2020, was with Syco Music [via Sony]. That was off the back of X Factor with Simon Cowell.

He had done a couple of more commercial singles – one with Steve Aoki [‘Just Hold On’] and one with Bebe Rexha and Digital Farm Animals [‘Back To You’]. They were really successful streaming singles, but that’s not who Louis is. For the boys in One Direction, the ones that have been successful and the songs that have been successful are the ones that have stayed super pop and commercial. Louis did that but it’s just not who he is.

I think he felt, in that structure, that he just wasn’t getting the support to be who he wanted to be. That’s exactly why people come to us. It’s an artist services deal and we’re there to support you and advise you.

You can see from his live business and his merchandise business – and every other thing that Louis does – that there is an incredible fanbase there for him.

When they [Syco] released Walls, they achieved 14,000 units in week one and got to number 4 in Q1 in January 2020. We thought that just didn’t feel reflective of what was happening [around him].

We went and saw him at various venues on his world tour. We went to New York and saw those two shows and we went to Italy and watched his Milan stadium show in front of 30,000 people.

You’re looking and you’re thinking, “Those numbers don’t make any sense. How on Earth did you fumble that?” We were confident that we could do better than that.

He had a signing dinner in October 2021 and then his world tour started in February 2000, which was the delayed tour [due to the pandemic]. It went all the way through to September, pretty much nonstop.

They sold half a million tickets that year. All the while he’s on tour, he’s still making the album.

‘Out Of My System’ was released as a DSP-focused track before the album. It’s the rockiest and heaviest track on the album. He came straight off stage, went into a vocal booth off the side of the stage [to record it]. Because of the energy, he was so fired up. It was a difficult process because it was creating an album on the road.

He wanted to make an album for live. It was a totally different experience for him. Covid hit just a few months after Walls dropped so the tour was out of the question.

Before we started working on the album campaign, he did a show at Crystal Palace Bowl, which was the first incarnation of his Away From Home festival that he’s created and curated, which is for up-and-coming indie bands.

He gave away 8,000 tickets in August 2021 when we could start doing outdoor things again. I was there and was thinking, “There’s something big going on here.” The fans were so committed and dedicated.

Considering this is someone who hasn’t had real radio support or is seen in celebrity magazines or on social posts, this is a huge phenomenon.

That continued into the tour.

[izicodes]

Hello! I know your from the UK but do you know of any majors or careers that are a mix of computer science, digital art, and graphic design? Would be great if it existed

Hiya! I don’t know majors in particular because yeah I am British so I wouldn’t know, but in terms of careers that are a mix of all that you listed, here are some:

User Experience (UX) Designer

A UX designer uses computer science to create interactive digital experiences for users. They work closely with graphic designers to ensure that the product is visually appealing and easy to use - LINK FOR MORE INFO

Web Developer

A web developer uses computer science to create websites that are both visually appealing and functional. They may work with graphic designers to create the look and feel of the website - LINK FOR MORE INFO

Interactive Media Designer

An interactive media designer combines computer science and graphic design to create interactive media, such as video games, simulations, and interactive websites - LINK FOR MORE INFO

Multimedia Artist/Animator

A multimedia artist or animator uses computer science and digital art to create visual effects, animations, and other multimedia content for movies, television, and video games - LINK FOR MORE INFO

Visual Effects (VFX) Artist

A VFX artist uses computer science and digital art to create special effects for movies, television, and video games. They may work with animators and graphic designers to create realistic and visually stunning effects - LINK FOR MORE INFO

Game Designer

A game designer uses computer science and digital art to create video games. They work closely with programmers, graphic designers, and animators to create a fun and visually appealing game - LINK FOR MORE INFO

Digital Marketing Specialist

A digital marketing specialist uses computer science and graphic design to create marketing campaigns that are visually appealing and effective. They may create social media ads, email campaigns, and other digital marketing materials - LINK FOR MORE INFO

Information Architect

An information architect uses computer science and design principles to organize and structure information on websites and other digital platforms. They work to ensure that the information is easy to find and understand - LINK FOR MORE INFO

Visual Designer

A visual designer uses computer science and graphic design to create visually appealing designs for websites, apps, and other digital media - LINK FOR MORE INFO

Creative Technologist

A creative technologist uses computer science to create new and innovative digital experiences. They may work with graphic designers to create prototypes and test new ideas - LINK FOR MORE INFO

Hope this helps! 🥰🙌🏾💖

[denimbex1986]

'The Guardian has announced a new multi-platform campaign, creating a huge cultural moment to launch the new Audible Original adaption of George Orwell’s 1984. With articles exploring everything from fake news to resisting online rage fests, bold interactive graphic treatments in display and a full ad takeover of Observer Magazine, the campaign shows why this version of 1984 is the must-listen audiobook for 2024.

The campaign uses the Guardian’s unique formula of “scale, influence and integrity” to deliver high impact content to match Audible’s all-star cast: Andrew Garfield, Cynthia Erivo, Andrew Scott, Tom Hardy and Romesh Ranganathan.

Scale: The biggest digital newsource in the UK, the Guardian will reach more than 9m 1984 superfans through big, bespoke formats.

Influence: The Guardian’s culture section averages 22m page views a month. Recent Netflix documentary Can I Tell You a Secret? based on the original Guardian podcast was the most watched show in 15 countries; Black Box, our new narrative podcast series taking a deep dive into the world of AI, has been a Top 5 hit across multiple podcast platforms.

Integrity: In an era of misinformation and deep fakes, the Guardian is a trusted platform committed to facts, honesty and unflinching investigative journalism. Orwell, a regular contributor to the Guardian and Observer, once stated that the Manchester Guardian had “the best reputation for truthfulness”.

Maximising the very best of the Guardian, the campaign launched with impact, with quizzes and jargon-busting articles that help audiences see what 1984 tells us about the world in 2024.

Around the content and across theguardian.com, a brand-new, bespoke scroller is running in unmissable Fabric XL ad slots over the Guardian’s TV, lifestyle, culture, film and book sections, introducing Orwell to an even wider audience.

In audio, ads across the Guardian’s podcast network share teaser clips of the audio book. And in video, the Guardian created a bespoke animated teaser trailer, filling editorial social channels with abstract imagery and bold graphics to bring the 1984 soundscape to life.

Last weekend, the campaign also ran a full takeover of Observer Magazine, using print as the hero format with a “turn-to-reveal” redacted coverwrap. Every single ad slot (in the Sunday 7 April issue) was filled with resonant Orwell quotes, articles and QR codes driving audiences to hear more: marking the cultural moment in Orwell’s former publication.

Albert Hogan, senior director – brand and content marketing, Europe, Audible, said:

“We were absolutely thrilled to work with the Guardian to introduce Audible’s adaptation of 1984 to the UK. From Orwell’s connections to the Observer to the resonance of the key themes of the story with the Guardian reader, it felt like the perfect environment to reaffirm the prescience of 1984 in 2024 and let people know there is no more relevant time to listen than right now.”

Imogen Fox, chief advertising officer, Guardian Media Group, said:

“The Guardian is renowned for its award-winning, multi-channel advertising campaigns, which deliver higher uplifts in brand and campaign diagnostic metrics. We relished the opportunity to refresh 1984 using the best of the Guardian’s unique channels and formats to bring this campaign to life. Many people think they know Orwell’s 1984 because they’re familiar with the novel’s ideas, but this new audiobook version 75 years on from its initial release pushed our team to develop innovative formats and visuals. Given our huge scale, we’re the perfect place for cultural launch moments.”'

[paybyfaceireland]

Revolutionizing Payments in Europe with PAYBYFACE® Biometric Payment & Loyalty Platform.

PayByFace Offers a Unique Bio Metric Payment System, PayByFace takes Customer Loyalty to the next level. PayByFace Makes Digital Advertising Simple and effordable for Small and Large Businesses.

PayByFace continues to add to its suite of value added services included in their Ecosystem.

PayByFace, a innovative Amsterdam-based fintech start-up, announces several country based agreements and subsidiary expansions across several major European markets, including the Netherlands, UK, Ireland, France, Italy, Spain, Switzerland, Germany, Austria, Romania, and Bulgaria.

This is a significant milestone for PayByFace and its journey to both enable and scale biometric facial recognition technology adoption and in our commitment to simplify the future of check-out interactions while remaining fully GDPR compliant with the EU regulation.

PayByFace the future of payments is poised to transform the way European consumers interact with retailers at the check-out, offering unparalleled convenience, loyalty value focus, and enhanced security in the digital era.

For more information reach out to us here at PayByFace Ireland

www.paybyface.ie

#FaceRecognition #PayByFace #Biometricpayment #Futureofpayments #FacialRecognitionPayments #Securecontactlesspayments

[socialgamma]

Want to Develop an Investment Website and App? Read Before Starting

The UK investment landscape is experiencing a digital surge. With over 8.6 million people actively investing in the UK (UK Finance, 2023), the demand for accessible and user-friendly investment platforms is booming. This presents a golden opportunity for entrepreneurs and established firms alike to capitalize on this trend by developing their own investment website and mobile app. However, venturing into the realm of financial technology (FinTech) requires careful planning and meticulous execution.

This blog post serves as your guide, navigating the key considerations, costs, features, and benefits associated with developing an investment website and app. Additionally, we'll explore the compelling reasons why partnering with a website development company in the UK can streamline your journey and maximize your success.

Why Build an Investment Website and App?

Before diving into the nitty-gritty, let's address the "why." Here are some compelling reasons to consider developing your own investment platform:

Reach a wider audience: A digital presence breaks down geographical barriers, allowing you to attract investors from across the UK and potentially even internationally.

Boost user engagement: A well-designed website and app provide a convenient and interactive platform for users to manage their investments, increasing engagement and loyalty.

Enhance brand image: A professional and user-friendly platform signifies credibility and builds trust with potential investors, solidifying your brand image in the competitive FinTech space.

Offer unique value proposition: By tailoring your platform's features and functionalities to a specific niche or investment strategy, you can stand out from the crowd and attract a targeted audience.

Increase operational efficiency: Streamlining investment processes through automation and online functionalities can significantly improve efficiency and reduce operational costs.

Planning Your Digital Investment Platform: Key Considerations

Target audience: Defining your ideal investor profile is crucial. Are you targeting seasoned investors, first-time buyers, or a specific demographic? Understanding their needs and expectations will guide your platform's design and functionalities.

Regulatory compliance: The financial services industry is heavily regulated, and your platform must adhere to strict compliance requirements. Partnering with a legal and financial expert is essential to navigate these complexities.

Security and data protection: Safeguarding user data and financial information is paramount. Invest in robust security measures and ensure compliance with data protection regulations.

Budget and timeline: Clearly define your budget and establish realistic timelines for development and launch. Be prepared for potential unforeseen costs and adjustments along the way.

Essential Features for Your Investment Platform

User-friendly interface: Both your website and app should be intuitive and easy to navigate, even for novice investors.

Comprehensive investment options: Offer a range of investment options aligned with your target audience, including stocks, bonds, ETFs, and potentially alternative investments.

Portfolio management tools: Provide investors with tools to track their performance, analyze holdings, and make informed investment decisions.

Secure transaction processing: Integrate secure payment gateways and ensure seamless transaction processing.

Educational resources: Offer educational resources, financial news, and market insights to empower investors and build trust.

Community features: Consider incorporating forums, chat rooms, or other community features to foster engagement and knowledge sharing among users.

The Benefits of Partnering with a Website Development Company

Developing a sophisticated investment platform can be a complex endeavor. Partnering with a reputable website development company can offer several advantages:

Expertise and experience: Agencies possess the technical expertise and experience to navigate the intricacies of FinTech development, ensuring compliance and best practices.

Project management and execution: They can manage the entire development process, from planning and design to development, testing, and launch.

Access to specialized resources: Agencies have access to specialized tools, technologies, and development teams tailored to FinTech projects.

Reduced risk and time to market: Partnering with an expert mitigates risks associated with in-house development and expedites the time to market.

Ongoing support and maintenance: Reputable agencies offer ongoing support and maintenance to ensure your platform's smooth operation and security.

Investment in Your Investment: Estimated Costs

The cost of developing your investment platform can vary significantly depending on several factors:

Complexity of features: The more sophisticated and diverse the features, the higher the development cost.

Platform design and development: Custom design and complex functionalities increase costs compared to using pre-built templates or frameworks.

Development team and timeline: The experience and size of the development team, as well as the project timeline, significantly impact the cost.

Ongoing maintenance and support: Factor in the cost of ongoing maintenance, security updates, and potential future enhancements.

While it's challenging to provide a definitive cost estimate without specific details, expect an investment ranging from tens of thousands to hundreds of thousands of pounds for a well-developed and secure investment platform.

By understanding the key considerations, essential features, and potential benefits, you can make informed decisions throughout the development process. However, the journey doesn't end there. Remember these crucial steps to ensure your platform takes flight:

Market research and validation: Conduct thorough market research to validate your platform's concept and identify any potential pitfalls. Gather feedback from potential users through surveys, focus groups, or beta testing to iterate and refine your offering.

Marketing and user acquisition: Develop a comprehensive marketing strategy to attract your target audience and drive user acquisition. Leverage social media, content marketing, and strategic partnerships to build brand awareness and generate interest.

Continuous improvement and innovation: The financial landscape is dynamic, so staying ahead of the curve is crucial. Continuously gather user feedback, monitor industry trends, and implement new features and functionalities to keep your platform competitive and relevant.

Building trust and transparency: In the financial world, trust is paramount. Ensure clear and transparent communication, provide comprehensive educational resources, and prioritize user security to foster trust and loyalty among your investor base.

Partnering for success: As mentioned earlier, collaborating with a website development company specializing in FinTech can be invaluable. Their expertise, resources, and ongoing support can significantly increase your chances of success.

By following these guidelines and leveraging the power of a trusted development partner, you can unlock the full potential of your investment platform and navigate the exciting world of FinTech with confidence. Remember, a well-developed and user-friendly platform can not only empower investors but also propel your business to new heights, solidifying your position in the ever-evolving digital investment landscape. Ready to embark on your investment platform development journey? Do your research, carefully consider your options, and seek guidance from the experts like Social Gamma the top website and App development and b2b digital marketing agency in London. With careful planning, strategic partnerships, and a commitment to user experience, you can build a platform that empowers investors and fuels your business growth.

[otbsolutions]

6 Cutting-Edge Web Development Trends in London for 2023

Innovative websites balance creativity, performance and future-proofing across digital experiences. The latest web development requires ongoing learning due to fast technology changes. What are the popular frameworks, techniques, and interactions are people discussing for the upcoming year? Top UX Design Company London and coders are sharing the latest web trends that influence their strategic consulting for 2023 engagements.

1. Progressive Web Apps (PWAs)

Web Design Services London says Progressive Web Apps are a game-changer. They bring together web and mobile apps' high performance and user engagement. Like traditional web pages, PWAs load quickly, offering functionality like offline accessibility and push notifications. Businesses in London that choose PWA technology will enjoy better user experiences, higher conversion rates, and lower development costs.

2. AI and Machine Learning Integration

More and more web design services London UK include artificial intelligence and machine learning in web development. They analyze users 'behavior and preferences and provide customized experiences for users. Whether through chatbots that provide immediate customer service, or through AI-assisted personalization of content and gifts, AI and machine learning are changing how companies do business online with their customers.

3. Voice Search Optimization

With voice-activated devices becoming ubiquitous, focusing on voice search is becoming essential. Digital Marketing Services in London believes that web content must be adapted to voice queries, which are more conversational and longer than typed searches. This trend is geared towards making your website's information easy to find through voice search, improving navigability and user experience.

4. Motion UI Design

Motion UI is a rising trend among the London UI design Company experts. Animations and dynamic graphics are used to liven up web pages and make them interactive. This year, you will see more sites using inconspicuous animations, hover effects, and background animations to direct user focus and to enhance storytelling on pages.

5. Cybersecurity Enhancements

Experts in IT Consultation service London are discussing the need for strong cybersecurity in web development due to the growing threats in the digital world. It means using modern security protocols, doing regular security audits, and following data protection rules. Companies must protect their data and build trust with customers.

6. Sustainable Web Design

Sustainability in web design is an emerging trend. Therefore, Web Design London firms have focused on developing environmentally friendly and energy-efficient websites. This means optimizing images and videos for quicker load times, using eco-friendly hosting services, and designing for less data transfer. It's about designing sites not only pretty and functional, but friendly to Mother Earth.

Conclusion

London Web Development Services stays ahead of tech shifts. They do this to serve clients better. They experiment, test solutions, and adopt new technologies early. They also choose the right time to implement these changes. OTB Solutions is the Best UX Company In London and a digital transformation expert. They combine strategic vision with tactical implementations. Their goal is to convert ambitious ideas into engaging online experiences. These experiences are future-ready and prepared for what comes next.

[berryrecruitment]

How to Adapt to Remote Recruitment in the UK?

The landscape of recruitment in the United Kingdom, like in many parts of the world, has undergone a significant transformation in recent years. The advent of technology and the global pandemic have accelerated the shift towards remote recruitment practices. As a result, both job seekers and employers have had to adapt to this new way of hiring and job hunting. This blog explores the challenges and opportunities presented by remote recruitment in the UK and provides valuable insights on how to navigate this changing landscape successfully:

The Rise of Remote Recruitment

Before delving into the intricacies of adapting to remote recruitment, it's essential to understand why this shift has occurred. Several factors have contributed to the rise of remote recruitment in the UK:

1.       Technological Advancements

The UK, a global technology hub, has seen rapid advancements in digital communication tools and platforms. These technologies have made it easier for employers and candidates to connect and conduct interviews from the comfort of their homes.

2.       The COVID-19 Pandemic

The pandemic forced businesses to adapt quickly to remote work and recruitment practices. Many companies discovered that remote recruitment not only allowed them to continue hiring but also widened their talent pool by eliminating geographical barriers.

3.       Cost Efficiency

Remote recruitment often leads to cost savings for both employers and job seekers. Companies can reduce overheads associated with in-person interviews, and candidates can save on travel expenses.

Challenges of Remote Recruitment in the UK

While remote recruitment offers numerous benefits, it also presents its share of challenges. Being aware of these challenges is the first step in successfully adapting to this new way of hiring:

1.       Lack of Personal Connection

One of the drawbacks of remote recruitment is the lack of in-person interaction. Building a personal connection with candidates or employers can be more challenging when you're not physically present.

2.       Technical Issues

Technical problems can disrupt the recruitment process. Internet connectivity issues, software glitches, and unfamiliarity with virtual interview platforms can hinder the smooth flow of remote recruitment.

3.       Ensuring Data Security

Handling sensitive candidate information and conducting background checks remotely requires a robust approach to data security to protect candidates and comply with UK data protection laws.

Strategies for Adapting to Remote Recruitment

To thrive in the era of remote recruitment in the UK, both job seekers and employers can employ various strategies:

For Employers:

1.       Embrace Technology

Invest in user-friendly video conferencing tools and applicant tracking systems. Familiarise yourself with these technologies to ensure smooth remote recruitment processes.

2.       Create a Virtual Onboarding Process

Develop a comprehensive virtual onboarding program to make new hires feel welcome and integrated into the company culture, even when working remotely.

3.       Prioritise Communication

Maintain clear and regular communication with candidates. Explain the recruitment process clearly and provide opportunities for candidates to ask questions.

For Job Seekers:

1.       Build a Strong Online Presence

Optimise your LinkedIn profile and other professional social media platforms. Many employers in the UK use these platforms to scout for potential candidates.

2.       Practice Video Interviews

Familiarise yourself with video interview platforms and practice answering common interview questions on camera to build confidence.

3.       Stay Informed

Stay updated on the latest remote recruitment trends and tools. Continuous learning and adaptability are valuable skills in today's job market.

The Future of Remote Recruitment in the UK

Remote recruitment is not just a temporary trend; it's here to stay. As technology continues to evolve and businesses recognise the benefits of remote work and hiring, the UK's recruitment landscape will keep evolving. This evolution offers exciting opportunities for both job seekers and employers.

Conclusion

Adapting to remote recruitment in the UK is essential for staying competitive in the modern job market. Embracing technology, addressing challenges, and staying informed are key steps towards success in this new era of recruitment. By following these strategies, you can navigate the changing landscape with confidence and continue to build a strong and talented workforce in the United Kingdom.

In the dynamic world of remote recruitment in the UK, companies like Berry Recruitment have played a pivotal role in bridging the gap between employers and job seekers. With a commitment to excellence and adaptability, the company exemplifies the qualities necessary to thrive in this evolving landscape. The organisation has embraced technology, streamlined its processes, and fostered meaningful connections in a virtual world, making them essential players in the modern UK recruitment arena.

[oz-digital]

Marketing Strategies For Your Business

A marketing strategy is a plan to achieve your business goals using clearly defined marketing channels within a specified timeframe. It can include a variety of marketing techniques, such as content marketing, PPC advertising, email marketing, and promotional campaigns.

Georgia Rivers has held senior marketing, producing and board roles for arts organisations in Australia and the UK including Opera Australia, Sydney Philharmonia Choirs and Aldeburgh Music/Snape Maltings. To know more about Marketing Strategies, visit the OZ Digital website or call 0423591273.

Content marketing is a key component of an effective digital strategy. It involves creating a consistent stream of valuable, relevant content that helps customers solve problems or find what they are looking for. Using this strategy can help businesses drive traffic, increase inbound leads and improve SEO.

OZ Digital is a Boston-based agency that specializes in content marketing. They work with companies across industries to create and distribute relevant content to attract customers and build relationships. They also provide social media and search engine optimization services.

OZ Digital is a small firm that offers content marketing and video production. They recently worked with a religious organization to create an animated video. Their team also provides a full range of creative services, including concept design, script development and branding. They have a number of clients in the e-commerce, business and finance sectors.

There is more to social media marketing than simply posting on Facebook and Twitter a few times a day. It includes strategy development, content creation, platform management, advertising, and influencer marketing. Social media marketing agencies provide a full suite of services to help businesses increase engagement, build brand awareness, and improve their SEO and website traffic.

A good social media marketing strategy should be data-driven and focus on metrics that align with your goals. This will include measuring post reach, clicks, and other relevant metrics. It should also include competitive analysis. The goal is to understand how your competitors are using social media to grow their audience, generate leads, and drive sales.

It is also important to humanize your brand and connect with your followers. People want to interact with brands that seem relatable and approachable. This can be done by sharing posts that highlight the human side of your business and providing customer service through instant messaging functionalities on social media platforms.

Email marketing is a powerful tool for maintaining brand awareness and building long-term relationships with customers and subscribers. It’s a form of direct marketing that offers the highest ROI of any online marketing channel. However, it can be difficult to create a successful email campaign without understanding its complexities. Some common mistakes include failing to prioritise mobile optimisation, neglecting personalisation, and sending too many or too few emails.

Modern email marketing strategies are built around opt-ins, segmentation, and personalisation. They are also highly targeted, using the email addresses gathered through CTAs on your website, social media pages, and at checkout. This is more effective than the old one-size-fits-all mass mailings, and can help you to drive sales and build a community of dedicated customers.

Promoting your business using promotional campaigns can be an effective marketing strategy. They help you achieve a variety of different business goals, such as building brand awareness, generating qualified leads and increasing sales. They can also improve your website's visibility and boost traffic.

A well-executed promotional campaign can make your business stand out among your competitors. Creating and implementing a marketing campaign can be time-consuming, but it's essential to your business's success. Hire a professional marketing agency Sydney to create and implement your campaign. To know more about Marketing Strategies, visit the OZ Digital website or call 0423591273.

A successful Australian marketing campaign can be a great way to increase your company's visibility and generate more qualified leads. To do this, you need to know the right strategies to use. These strategies can include social media, search engine optimisation and email marketing. Moreover, it is important to have an appealing business name and logo. You can get the best marketing company Sydney to help you with this. 

[iimarketing]

We're launching our Cambridge-based digital marketing agency, and we're thrilled to be on this journey! 🚀

From SEO to Social Media Management, Content Marketing, and Web Development, we've got all your digital needs covered. Our mission? To help your business shine online and achieve its full potential! 💼💻

Stay tuned for insights, updates, and all things digital marketing. Let's make your digital story remarkable with ii Marketing! 🎈 #DigitalMarketing #iiMarketing #BusinessLaunch #SEO #SocialMedia #ContentMarketing #WebDevelopment"

[dreamsforce]

Top Sports, Entertainment, and News Websites in the world

Dreamsforce com is an event-based website covering all sports, entertainment, news, and travel blog events from around the world, including the USA and UK. It provides the latest sports, entertainment, news, and travel blog news. It is also a platform for users to share their stories and engage in discussions about a variety of topics. The website covers a wide range of topics, including sports, entertainment, technology, lifestyle, culture, and more. The website is updated regularly with the latest news and events to keep the readers informed.

How the dreamsforce.com website is created:

The dreamsforce.com website was created by a team of web developers, content writers, and designers. The team worked together to create a website that was visually appealing, easy to navigate, and offered valuable content that was tailored to their target audience. The team first brainstormed the topics they wanted to include on the website, such as sports, news, entertainment, and travel blogs. They then designed the website layout and structure and wrote the content for each page. Finally, the team tested the website for functionality and usability before officially launching it.

The main purpose of making dreamsforce.com website:

The main purpose of making the Dreamforce.com website is to provide a comprehensive source of information about the Salesforce.com platform, products, services, and events. The website allows users to access a variety of resources such as blogs, tutorials, webinars, user forums, and more. It also provides a platform for users to share experiences and insights related to Salesforce.com and connect with other users in the Salesforce.com community.

How dreamsforce.com provides the service:

Dreamsforce.com is a leading digital media and content company providing sports, news, entertainment, and travel blogs. Our content is custom-crafted by experienced journalists and editors to provide you with the latest news and updates from around the world. We provide comprehensive coverage of sports, news, entertainment, and travel from across the globe. Our goal is to provide our readers with the most interesting, timely, and relevant content available.

Our sports content covers everything from High School Football, NFL, and NBA to soccer, tennis, and golf. We provide in-depth analysis and breaking news on the biggest stories in sports. Our news section keeps you up to date on the latest developments in politics, finance, and world events. We also have a dedicated entertainment section with movie and music reviews, interviews with celebrities, and the latest movie and television news.

Our travel section provides travel tips, destination advice, and reviews of the best hotels and resorts. We also have comprehensive coverage of the latest vacation packages and deals. Finally, we offer a wide range of lifestyle content, from tips on how to save money to the best places to eat and shop.

At Dreamsforce.com, we strive to be your go-to source for the latest news and information. We are committed to providing our readers with the highest quality content available.

How to follow dreamsforce.com:

Tried to help you by providing detailed information about Sports, Entertainment, News & Travel Blogs. You can regularly visit our website dreamsforce.com to know about similar Topics. You can also follow me on Facebook, Twitter, and Instagram. Stay healthy wherever you are.

Conclusion:

dreams force is a leading customer relationship management Website provider. As part of their content strategy, they should focus on providing content related to sales, marketing, customer service, and the latest industry news and trends. We could also provide content related to the latest sports news, entertainment, travel, and lifestyle topics to engage their customers and prospects. This content should be tailored to their target audience and should include blog posts, videos, and other interactive media. Additionally, they should work to build relationships with industry influencers and leaders to further amplify their content and reach. By providing a comprehensive content strategy, dreamsforce.com can ensure that its content stands out and reaches its target audience.

[r0hitdhiman]

Is it worth hiring a social media agency in Mumbai?

No one can deny the influence of social media in today's digital environment. Indians use social media for an hour and a half on average. It is the ideal platform for connecting with the target market and developing a brand. Previously, brands published content on social networking platforms like Facebook, Instagram, YouTube, and Twitter.

Social media has changed the game and is now the most effective instrument for expanding a company. You require the aid of professionals to develop a successful approach. It's time to hire a social media agency in Mumbai if you haven't already. But first, let's talk about social media marketing and Social Media Marketing Agencies.

What is social media marketing?

The term refers to utilising social media channels strategically to drive traffic, boost revenue, and establish a brand. An experienced team will publish material with careful preparation to boost interaction. Brands use social media advertising to broaden their audience and increase revenue by picking the attention of their target market. Paid advertising is a fantastic approach to getting more attention. Small businesses can, however, use free advertising techniques to increase traffic while keeping the cost of their marketing strategies within reason.

What are the techniques used for social media marketing?

A brand can use these insights to increase profitability and brand visibility. The most common techniques used for social media marketing strategies are:

Collaboration with influencers

Publishing viral content

Community development

Planning and data mining

Social engagement

Contests, polls, and surveys

Social analytics and reporting

What are the benefits of social media marketing?

Businesses of all sizes benefit from greater reach thanks to social media. The value of the digital marketing sector in India is estimated to be over INR 17,000 crore, with the number of internet users rising daily. As a result, a business has countless opportunities to flourish and be promoted on social media. Applying social media marketing tactics strategically and at the appropriate moment can be beneficial in a variety of ways, including:

Wider reach

A brand can invest in paid advertising on a social media agency platform to reach a broad audience, which is complicated with the aid of conventional advertising media.

Better customer service

A brand ensures they are always accessible to its clients while utilising the communication power of social media. Personalised responses and superior customer service attract delighted customers.

Increased conversions

A start-up can gain recognition by working with Mumbai's top social media agency. As a result, website traffic will increase, which will quickly result in higher conversion rates for new and small businesses.

Cost-efficient

Compared to traditional advertising, social media marketing is more affordable for connecting with the audience and boosting sales. A low-cost approach might be to hire a company to execute the process since creating a social media profile is free. You can employ paid advertisements or unpaid strategies to enhance visibility and drive sales, depending on your budget.

Where to Find Social Media Agencies?

I have found the best place where countless agencies are listed, helping to save time and choose from the list of social media agencies in Mumbai & according to your region only on Agencynetwork.org.

As a consolidator of agencies, Agency Network provides IT services to its clients across six countries (India, Canada, UK, Australia, USA, and UAE).

So, on Agency Network, you can look out for 

Digital marketing agencies 

Advertising agencies

Creative agencies

Films and video agencies  

Software development agencies 

and many other IT-related service companies/agencies

[digitalmarketingguideline]

Do your business digitally

Top digital marketing companies in India

· Techshu — One of the companies that handle all facets of digital marketing is Techshu. Targeting leading digital marketing firms in Canada, the UK, the US, Australia, New Zealand, or the entire world is made easier with its assistance.

· Windchimes — Windchimes has carved out a distinguished name for itself in this industry over the years with a mission to exhibit

· Phonethics. in — Phonethics. in is a skilled firm that manages the digital media marketing of businesses. It possesses an integrated analytical and creative attitude. It is situated in Mumbai and is one of India’s best digital marketing companies.

· Webisdom — Email marketing, e-commerce web design, mobile marketing, online reputation management, web development, internet marketing, and other services are all provided by Webisdom, an integrated communications firm.

· iQuanti — It provides content marketing and Search Engine Optimization (SEO) services as a division of iQuanti Inc.

· Digicliff — To boost ROI, it offers performance-based marketing. Digicliff provides the greatest online applications, specialty and interactive marketing strategies, and digital marketing solutions.

· GoZoop — GoZoop is a new player in the market, and thanks to its extravagance, its customers are happier than ever.This digital company, based in Mumbai and ranked among the best Digital Marketing companies in India, provides a wide range of services, such as Social Media Marketing, among many others.

· Tonic Media — Tonic Media is a little-known company in the digital industry, but it is doing remarkably well for its clients.

· Ideate Labs — One of the top digital marketing firms, Ideate Labs works with a variety of brands and also deals with technological development.

· Webenza — Webenza is yet another top-tier digital marketing firm that creates various media campaigns and engages in social media marketing, SEM, and SEO.

Top digital marketing agencies in India

The digital marketing industry is flourishing today. Data from 2018 indicates that there are over 1000 digital marketing agencies in India. A digital marketing agency helps companies establish solid, long-term habits that improve their standing in the online world. This helps these firms draw and keep customers on your website as a result.

· Web Matriks — Based in Faridabad, Web Matriks is a direct IT company that also happens to be one of the best digital marketing company in India. It offers a wide range of first-rate services to businesses of all sizes, including SEO, SMO, SMM, website and mobile app design, and development.

· Social Pulsar — One of India’s top SEO and digital marketing businesses is Social Pulsar, which has its headquarters in Kerala. They can outperform competing businesses by upholding strict professional standards and developing cutting-edge ideas that energize markets and have domino effects on users’ perceptions.

· Creative Monkeys — Calicut-based One of the top digital marketing firms in India is Creative Monkeys, situated in Calicut. They are one of the most distinctive and affordable digital marketing companies in India. They provide a wide variety of services.

· Bonoboz — One of India’s top digital marketing firms, Bonoboz is situated in Gujarat and employs a team of driven, workaholic individuals. They enjoy interacting with and serving their clients and think adding value is important.

· City Web — In Nagpur, India, City Web has been offering digital marketing and web-building services for the last six years. Their cutting-edge digital marketing techniques improve your business’s online visibility and assist you in

· Digital Kangaroos — One of India’s most renowned digital marketing firms, Digital Kangaroos is based in Ludhiana, Punjab, and offers services to both small and large businesses. They offer your company the most cutting-edge PPC, SEM, content marketing, social media marketing, and digital marketing options.

· Studio Pixel — Digital marketing company Studio Pixel is situated in Vizag and has won numerous honors. Some of the best web designers and web developers in the state work for Studio Pixel, one of the biggest digital design and marketing companies in Andhra Pradesh.

· Indian Online Marketing — One of the best digital marketing companies in India, Indian Online Marketing is situated in Meerut and has more than 12 years of experience. They also provide a second channel for customer support. The company uses the most efficient and uncomplicated techniques to rank your mobile app and improve its online visibility.

· Webnox Technologies — Coimbatore-based Webnox Technologies is a company that develops online applications. A group of seasoned software enthusiasts formed it with an emphasis on digital marketing.

· ShootOrder — For clients like BMW and Y-Axis, ShootOrder, one of India’s top digital marketing agencies, has produced unmatched results. They are known for helping clients with pay-per-click (PPC) advertising, mobile and app marketing, and content marketing.

· Dot Com Infoway — Dot Com Infoway, situated in Madurai, India, specializes in online & digital marketing solutions as well as mobile app development and marketing. They also have offices in Australia and the United States.

[itjobboard789]

Testing Jobs UK: A Comprehensive Guide to Opportunities and Growth

The Testing Jobs UK is flourishing, offering ample opportunities for individuals with a passion for technology, problem-solving, and attention to detail. As businesses across sectors increasingly rely on software and technology, the demand for skilled testers has skyrocketed, creating an exciting landscape for professionals looking to build a career in this vital field. Whether you are a seasoned expert or just starting your career, there are many paths to success in testing jobs.

The Rise of Testing Jobs in the UK: Why They Matter

In today's digital-first world, every product and service undergoes rigorous testing to ensure it meets the highest standards of quality and usability. From mobile applications to website functionalities and enterprise software, every technological product must be bug-free and user-friendly. This is where testing professionals play an essential role.

The UK is home to numerous industries heavily reliant on software, such as finance, healthcare, e-commerce, and telecommunications. As companies strive for greater efficiency and quality, they continually seek skilled testers to help ensure their products and services meet customer expectations. Consequently, testing jobs in the UK have seen a surge in demand, offering competitive salaries and long-term career prospects.

Types of Testing Jobs in the UK

Testing Jobs UK span a wide range of specialties, each requiring unique skills and expertise. Here are some of the most common testing roles available in the job market today:

1. Software Tester

Software testers focus on evaluating software applications to identify bugs, errors, and performance issues. They work closely with development teams to ensure that new software releases function as expected and meet customer needs.

Key Skills:

Manual and automated testing techniques

Familiarity with testing tools (e.g., Selenium, JIRA)

Strong analytical and problem-solving abilities

Understanding of software development life cycles (SDLC)

2. Quality Assurance (QA) Tester

Quality assurance testers are responsible for ensuring that a product meets specified quality standards before it is released to the market. Their role is to ensure the reliability, functionality, and user experience of a product. QA testers focus on validating that the software meets the requirements set by clients or stakeholders.

Key Skills:

Test case creation and execution

Attention to detail and thoroughness

Communication skills to report bugs and issues

Experience in manual and automated testing tools

3. Performance Tester

Performance testers evaluate how software behaves under various conditions, particularly when under stress or heavy usage. They simulate large-scale user interactions to ensure the product performs efficiently and remains stable under load.

Key Skills:

Load testing and stress testing techniques

Familiarity with performance testing tools (e.g., LoadRunner, JMeter)

Experience in scripting for performance testing

Analytical mindset to identify performance bottlenecks

4. User Acceptance Tester (UAT)

User acceptance testers focus on ensuring that a product or system meets the expectations of end-users. They work directly with clients or stakeholders to validate if the system aligns with business requirements and user needs.

Key Skills:

Knowledge of business processes

Strong communication skills for interacting with clients

Ability to translate user needs into test cases

Experience in creating UAT plans and scripts

5. Automation Tester

Automation testers specialize in using automated testing tools to streamline and accelerate the testing process. They write scripts to perform repetitive tests, ensuring that products are tested more efficiently and thoroughly.

Key Skills:

Proficiency in scripting languages (e.g., Python, Java, JavaScript)

Expertise in test automation frameworks (e.g., Selenium WebDriver)

Strong technical knowledge of automation tools

Ability to integrate automated tests with CI/CD pipelines

Why Pursue Testing Jobs in the UK?

1. High Demand for Skilled Testers

As technology evolves, businesses increasingly rely on software products, making the role of testers even more critical. This demand for testers has created an ever-expanding job market in the UK, where companies from startups to large enterprises are constantly on the lookout for qualified professionals.

2. Attractive Salaries and Benefits

Testing roles in the UK are highly lucrative, with salaries reflecting the technical skills and expertise required. For instance, a software tester in the UK can expect to earn a competitive salary that increases with experience. Additional benefits, such as flexible working hours, remote work options, and career development opportunities, are also common in the industry.

3. Opportunities for Career Advancement

The field of testing offers various avenues for career progression. With experience, testers can move into senior roles such as Test Lead, Test Manager, or QA Engineer. Additionally, there are opportunities to specialize in specific types of testing, such as security testing, performance testing, or test automation, which can further increase earning potential.

4. Diverse Industries and Projects

Testing jobs in the UK span various industries, including fintech, healthcare, retail, and government. This provides professionals with the chance to work on different projects and gain experience across sectors. Whether you’re passionate about mobile apps, gaming, or enterprise systems, there’s a testing role to suit your interests.

How to Get Started with Testing Jobs in the UK

1. Obtain Relevant Qualifications

While formal qualifications are not always a requirement, they can certainly help set you apart in a competitive job market. Certifications such as ISTQB (International Software Testing Qualifications Board) are widely recognized in the industry and demonstrate your expertise in software testing methodologies.

2. Gain Hands-On Experience

One of the best ways to enter the field is by gaining practical experience. Internships, freelance work, or volunteer opportunities are great starting points. These experiences will help you build a portfolio of work that you can present to potential employers.

3. Learn Testing Tools and Techniques

Familiarity with popular testing tools is essential for securing testing roles. Learn how to use manual testing tools like JIRA and automated testing tools like Selenium, TestComplete, and LoadRunner. Mastering these tools will enhance your employability and efficiency in the workplace.

4. Network with Industry Professionals

Networking is crucial in the tech industry, and the testing field is no exception. Attend industry conferences, meetups, and webinars to connect with like-minded professionals and stay updated on the latest trends in testing.

Future Trends in Testing Jobs in the UK

As the demand for testing jobs in the UK continues to rise, new trends are shaping the industry. Some notable developments include:

AI and Machine Learning Integration: AI-driven testing tools are becoming increasingly popular, allowing for more efficient and precise testing. Testers who can leverage these technologies will be in high demand.

DevOps and Continuous Testing: With the rise of DevOps, continuous integration and continuous testing are becoming standard practices. Testers will need to adapt to these new methodologies, requiring expertise in CI/CD pipelines.

Security Testing: As cybersecurity threats become more prevalent, security testing is becoming a critical aspect of software development. Testers with knowledge of security practices will find ample opportunities in this niche.