#Indian Animal Health Leaders

[avosiavetcare]

Top 10 Veterinary Companies in India: Leaders in Animal Healthcare

India’s veterinary industry is experiencing significant growth, driven by the increasing need for quality animal healthcare products and services. This growth is fueled by companies that are at the forefront of innovation, quality, and customer satisfaction. Here’s a look at the top 10 veterinary companies in India that are making a mark in the animal healthcare sector.

Here is the list of the top 10 veterinary companies in India:

1. Avosia Vetcare

https://avosiavetcare.com/wp-content/uploads/2023/07/VETCARE.png

Key Products:

Vaccines

Antibiotics

Parasiticides

Why Avosia Vetcare:

Global expertise and extensive research

Comprehensive product range

Commitment to innovation

[top-leaders-in-india]

Business Opportunities for Agri & Food Processing Sector in Rajasthan: Col Rajyavardhan Rathore

Rajasthan, known for its rich cultural heritage and vast arid landscapes, is rapidly emerging as a hub for the agriculture and food processing sector. With its unique agricultural produce, favorable policies, and increasing investment in food processing infrastructure, the state offers a wealth of business opportunities for entrepreneurs and investors. Col Rajyavardhan Rathore, a prominent leader from Rajasthan, has consistently emphasized the importance of leveraging this sector to drive sustainable economic growth and uplift rural livelihoods.

Why Rajasthan is a Prime Destination for Agri & Food Processing Ventures

Rajasthan’s diverse agro-climatic zones and rich agricultural traditions make it a prime destination for ventures in agriculture and food processing. Key factors driving this growth include:

Abundant Agricultural Produce: Rajasthan is a leading producer of crops like millet, wheat, mustard, and pulses, as well as horticultural produce like guava, pomegranate, and ber (Indian jujube).

Strategic Location: Proximity to major markets like Delhi, Gujarat, and Maharashtra enhances logistics efficiency.

Government Support: Favorable policies and incentives to promote food processing industries.

Key Opportunities in Rajasthan’s Agri & Food Processing Sector

1. Cereal and Grain Processing

Rajasthan is the largest producer of bajra (pearl millet) and a significant producer of wheat and barley.

Opportunities include milling, packaging, and exporting these staples to domestic and international markets.

2. Oilseed Processing

The state is India’s top producer of mustard seeds, making it ideal for setting up mustard oil extraction and processing units.

Value-added products like mustard oil cakes for animal feed also present lucrative business opportunities.

3. Dairy Industry

With a strong livestock population, Rajasthan has immense potential in milk production and processing.

Opportunities include setting up dairy plants for products like butter, cheese, and flavored milk.

4. Horticulture-Based Businesses

Rajasthan is known for its high-quality pomegranates, kinnows, and dates.

Processing units for juices, jams, and dried fruits can tap into both domestic and export markets.

5. Spice Production and Processing

The state is a significant producer of spices like coriander, cumin, and fenugreek.

Setting up spice grinding and packaging units can cater to increasing demand from urban markets and exports.

6. Herbal and Medicinal Plants

Rajasthan’s arid climate supports the cultivation of medicinal plants like aloe vera, isabgol, and ashwagandha.

Opportunities include producing herbal extracts, essential oils, and ayurvedic medicines.

7. Organic Farming and Products

With growing awareness of health and sustainability, organic farming is gaining traction.

Export of organic grains, vegetables, and processed foods is a high-potential area.

8. Cold Storage and Logistics

Lack of adequate cold storage infrastructure poses a challenge, creating an opportunity for investment.

Businesses can also invest in modern logistics systems for efficient transportation of perishable goods.

Policy Support for Agri & Food Processing in Rajasthan

The Rajasthan government has introduced a host of initiatives to promote investment in the sector:

Rajasthan Agro-Processing, Agri-Business & Agri-Export Promotion Policy: Offering incentives like capital subsidies, tax rebates, and single-window clearances.

Mega Food Parks Scheme: Establishment of food parks to support processing industries with shared infrastructure.

Cluster-Based Development: Promotion of crop-specific clusters like the mustard cluster in Bharatpur and spice cluster in Jodhpur.

Subsidies for Startups: Financial support for agri-tech startups and small-scale food processing units.

The Role of Technology in Driving Growth

1. Precision Farming

Use of drones, IoT devices, and satellite imagery for better crop management.

2. Food Processing Automation

Adoption of automated equipment for sorting, grading, and packaging ensures efficiency and quality.

3. Blockchain in Agri-Supply Chains

Enhancing transparency and traceability from farm to fork.

4. Digital Marketplaces

Platforms like eNAM are helping farmers connect directly with buyers, ensuring better prices.

Col Rajyavardhan Rathore: Advocating for Agri-Business Growth

Col Rathore has been a strong advocate for leveraging Rajasthan’s agricultural strengths to create employment and boost the economy. His initiatives include:

Promoting Agri-Entrepreneurship: Encouraging youth to explore opportunities in modern farming and food processing.

Farmer Outreach Programs: Regular interactions with farmers to address challenges and introduce them to new technologies.

Policy Advocacy: Ensuring that government policies align with the needs of farmers and agri-businesses.

Challenges and Solutions in the Sector

Challenges

Water Scarcity: Dependence on rain-fed agriculture in many regions.

Post-Harvest Losses: Lack of proper storage and transportation facilities.

Market Access: Difficulty in connecting small farmers to larger markets.

Solutions

Drip Irrigation and Water Conservation: Efficient irrigation methods to tackle water scarcity.

Investment in Cold Chains: Preventing wastage of perishable goods.

Digital Platforms for Farmers: Expanding access to markets through e-commerce and digital supply chains.

A Promising Future for Agri & Food Processing in Rajasthan

Rajasthan is poised to become a leader in the agriculture and food processing sector, thanks to its diverse produce, supportive policies, and visionary leadership. With growing investments and technological advancements, the state offers endless opportunities for entrepreneurs and businesses.

Under the guidance of leaders like Col Rajyavardhan Rathore, Rajasthan is moving steadily toward a future where its agricultural wealth is fully harnessed to benefit farmers, consumers, and the economy at large.

[edithhaimbergernotebook]

Tibetan Uprising Day 2024 and a Half-Forgotten Human Rights Disaster

Protesters on Tibetan Uprising Day at Pariser Platz. Berlin, March 10, 2024. Photograph by me (Edith Haimberger). All rights reserved.

"Tibetans inside Tibet: We are with you!"

— sign at Berlin protest on March 10, 2024

The red, yellow and blue colours of Tibet's flag flew across the Pariser Platz square behind Brandenburg Gate on Sunday as some 80 protesters gathered for Tibetan Uprising Day.

Reeducation camps for Uyghur Muslims in China, more rarely developments in Hong Kong, and controversies around the Dalai Lama who is the spiritual leader of Tibetan Buddhists, may dominate international news headlines.

But the plight of inhabitants in the Tibetan region that the protestors portrayed in signs, speeches, and information panels yesterday is no longer common knowledge.

A youngish man in jeans and a puffer jacket, who was walking across the square on Sunday, asked the police officer beside him who had mentioned Tibet, "Was ist das?" ('What is it?') The police officer, at least, knew the answer.

Miniature History In 1950 the Chinese People's Liberation Army invaded the remote region bordering Nepal. Ever since then, the autonomy or even the independence of Tibet has been hotly disputed, as well as the measures through which the ruling Chinese Communist Party governs the country. Tibetan Uprising Day marks the anniversary of a revolt in 1959.

Image: "Tibetexpedition, Kloster in Samada." (Tibet Expedition, Convent [or Monastery] in Samada.) Photo taken by Ernst Krause in 1938. Uploaded to Wikimedia Commons by the German Federal Archives.

'Many of us standing here today,' a speaker wearing traditional embroidered clothing told the crowd in Berlin, 'have never been in Tibet.'

Instead the protesters on Sunday were often exiles, many second-generation.

Their relatives in Tibet face systematic repression.

"Menschenrechte für Tibet" "Freiheit für Tibet"

— 'Human rights for Tibet' and 'Freedom for Tibet.' Signs at the Berlin protest on March 10, 2024.

The Berlin speakers accused the Chinese Communist Party (CCP) of cultural genocide. Children as young as 5 years old are sent to residential boarding schools where they are educated as Chinese, while Tibetan language and culture are forbidden.

Monasteries and convents that were destroyed in the mid-20th century and only partly rebuilt in the 1980s remain vulnerable.

The Chinese government has been building massive hydroelectric dams in Tibet. Permission from Tibetans is not asked, a reporter from Tibet.tv said at the protest in Berlin. Instead, entire villages and monasteries, dating back even to the times where Europe was in the Middle Ages, are destroyed.

Local Tibetans who protest mega-dam projects are arrested and, at times, beaten.

A-Nya Sengdra, a nomad in Qinghai province, is in the middle of a 7-year prison sentence on charges like 'provoking trouble.' In a 2020 press release from the UN's Office of the High Commissioner for Human Rights, experts say that he had been active for example against "illegal hunting and poaching of endangered animals."

As his prison sentence continues, friends are worried for his health.

Outside Tibet, in his Indian exile of Dharamshala, the Dalai Lama has also spoken enigmatically about his successor as spiritual leader. He is 88 years old. The reincarnation of the Dalai Lama has a spiritual dimension for Tibetan Buddhists, but the Chinese Communist Party — a secular body —wants the next Dalai Lama to be approved by them first.

But, also explaining why Tibet is seldom in news headlines, it is difficult to obtain information from within the region. Writing for the Human Rights Watch website in 2022, an expert spoke of

draconian controls on the flow of information between Tibet and the outside world *

The Heyday of International Awareness of Tibet In the 1980s and 90s and early 2000s, Tibet was a cause célèbre. Actress Sharon Stone and actor Richard Gere, who are Tibetan Buddhist, spoke out in favour of its independence. The Tibet-inspired American fantasy film The Golden Child (1986) earned $149.4 million at the box office. In 1997, two films followed: Kundun, directed by Martin Scorsese, and Seven Years in Tibet . When this reporter arrived in Germany in 2006, a string of Tibetan prayer flags crossed above a neighbourhood street. Tourists were drawn to Tibet — this has not changed: it is estimated that 15 million of them visited in 2015. But Tibet was not just famous in cultural spheres. In 1989, the Dalai Lama won the Nobel Prize for Peace.

*

Tenuous links exist between Tibetans in countries like Germany and Tibetans in the Tibetan Autonomous Region. But the CCP's surveillance extends beyond international borders. Telephone calls may be monitored, participation in protests by Tibetans in exile become a problem for relatives.

Young women at the Tibetan protest in Berlin, Germany, speak out against the Chinese Communist Party's gathering of DNA as part of a surveillance programme. Photograph taken by me (Edith Haimberger), on Sunday, March 10, 2024. All rights reserved.

Surveillance within Tibet is so severe that human rights organizations and activists reported in 2022 that the CCP are gathering DNA on a large scale — of hundreds of thousands of people, including schoolchildren — to track dissidents.

*

The Tibet Initiative Deutschland and the Gesellschaft für bedrohte Völker, two non-governmental groups, co-organized the Berlin protest on March 10.

The Gesellschaft noted on their social media that German Chancellor Olaf Scholz will travel to China in April.

In Tibetan communities in the country and abroad there are conflicting opinions on how to resist the Chinese Communist Party. Peacefully, through classic forms of protest? Through self-immolation?

"We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed."

— Quoted during the March 10 protest. From Martin Luther King, Jr.: Letter from a Birmingham Jail (1963) [Wikiquote]

A speaker from the Tibet Initiative Deutschland described his group's campaign to persuade municipalities across Germany to raise the flag of Tibet over their town halls for Tibetan Uprising Day in solidarity. Over 400, he said, had agreed.

Efforts at the federal level by the German chancellor, foreign minister, and others on behalf of minorities' civil and political rights, however, are apparently often undermined by German corporations.

A representative of the Gesellschaft für bedrohte Völker told the crowd in front of the German Foreign Ministry yesterday:

Corporations doing business within China — the German foreign ministry reports in its China-Strategie publication that there are 5,000 of these — lobby for silence, fearing financial losses.

[news365timesindia]

[ad_1] New Zealand Prime Minister Christopher Luxon landed in New Delhi on Sunday, marking his first official visit to India. He was welcomed at the airport by Minister of State for Fisheries, Animal Husbandry, and Dairying, SP Singh Baghel. Luxon’s visit is set to strengthen bilateral ties and includes key meetings with Indian leaders. Warm welcome to PM @chrisluxonmp of New Zealand as he arrives in New Delhi on his first official visit. Received by MoS for Fisheries, Animal Husbandry & Dairying, Prof. S. P. Singh Baghel, at the airport. PM Luxon will also be the Chief Guest & Keynote Speaker in the… pic.twitter.com/E4N7vDjYMQ — Randhir Jaiswal (@MEAIndia) March 16, 2025 Luxon is set to be the chief guest and keynote speaker at the Raisina Dialogue 2025, scheduled to take place in New Delhi from March 17 to 19. The conference serves as India’s flagship platform for discussions on geopolitics and global economic trends. During his visit, Luxon will engage in a series of diplomatic meetings, starting with External Affairs Minister S Jaishankar on Sunday. On Monday, he will pay homage to Mahatma Gandhi at Raj Ghat, followed by a crucial bilateral discussion with Prime Minister Narendra Modi at Hyderabad House. If you want to fact-check any story, WhatsApp it now on +91 11 7127 9799 or Click Here The two leaders are expected to explore avenues for collaboration in trade, defense, climate change, and regional security. Their discussions will also include the signing of Memorandums of Understanding (MoUs) aimed at strengthening bilateral cooperation. Luxon will meet President Droupadi Murmu at Rashtrapati Bhavan, continuing his engagement with top Indian leadership. His itinerary also includes a meeting with Union Health Minister JP Nadda on Tuesday, focusing on healthcare partnerships. On Wednesday, Luxon will travel to Mumbai, where he is expected to interact with business leaders and explore economic opportunities before departing India on March 20. Click here for Latest Fact Checked News On NewsMobile WhatsApp Channel For viral videos and Latest trends subscribe to NewsMobile YouTube Channel and Follow us on Instagram [ad_2] Source link

[news365times]

[ad_1] New Zealand Prime Minister Christopher Luxon landed in New Delhi on Sunday, marking his first official visit to India. He was welcomed at the airport by Minister of State for Fisheries, Animal Husbandry, and Dairying, SP Singh Baghel. Luxon’s visit is set to strengthen bilateral ties and includes key meetings with Indian leaders. Warm welcome to PM @chrisluxonmp of New Zealand as he arrives in New Delhi on his first official visit. Received by MoS for Fisheries, Animal Husbandry & Dairying, Prof. S. P. Singh Baghel, at the airport. PM Luxon will also be the Chief Guest & Keynote Speaker in the… pic.twitter.com/E4N7vDjYMQ — Randhir Jaiswal (@MEAIndia) March 16, 2025 Luxon is set to be the chief guest and keynote speaker at the Raisina Dialogue 2025, scheduled to take place in New Delhi from March 17 to 19. The conference serves as India’s flagship platform for discussions on geopolitics and global economic trends. During his visit, Luxon will engage in a series of diplomatic meetings, starting with External Affairs Minister S Jaishankar on Sunday. On Monday, he will pay homage to Mahatma Gandhi at Raj Ghat, followed by a crucial bilateral discussion with Prime Minister Narendra Modi at Hyderabad House. If you want to fact-check any story, WhatsApp it now on +91 11 7127 9799 or Click Here The two leaders are expected to explore avenues for collaboration in trade, defense, climate change, and regional security. Their discussions will also include the signing of Memorandums of Understanding (MoUs) aimed at strengthening bilateral cooperation. Luxon will meet President Droupadi Murmu at Rashtrapati Bhavan, continuing his engagement with top Indian leadership. His itinerary also includes a meeting with Union Health Minister JP Nadda on Tuesday, focusing on healthcare partnerships. On Wednesday, Luxon will travel to Mumbai, where he is expected to interact with business leaders and explore economic opportunities before departing India on March 20. Click here for Latest Fact Checked News On NewsMobile WhatsApp Channel For viral videos and Latest trends subscribe to NewsMobile YouTube Channel and Follow us on Instagram [ad_2] Source link

[keytonelifesciences]

Exploring the Benefits of Aquaculture Probiotics: Leading Manufacturers in India

Aquaculture is a rapidly developing operation with its challenges toward ensuring the health, growth, and sustainability of aquatic species. One of the areas that draws great attention is the application of aquaculture probiotics. These microorganisms are now being used in aquaculture to enhance water quality and stimulate immune systems of aquatic species to prevent diseases within the culture system, thereby ensuring great viability and sustainability of the aquaculture industry.

Aquaculture Probiotics: The Game Changers for Sustained Fish Farming

Aquaculture probiotics are live bacteria and yeasts that promote the growth and health of aquatic organisms. They are used to improve water quality by reducing harmful pathogens and organic waste in aquaculture systems. By promoting a balanced microbial environment, probiotics help stabilize water chemistry, reduce disease outbreaks, and promote the overall health of aquatic animals. These probiotics can enhance the immune response of fish and other aquatic species, increasing their resistance to common diseases and stress factors and ultimately leading to a lesser need for antibiotics and other chemicals.

Aquaculture probiotics promote a better feed conversion ratio so that fish or shrimp can convert feed to body mass more efficiently, which is one of the advantages. Thus, feed costs are reduced, and aquaculture farms become more profitable.

India: A Hub for Manufacturers of Aquaculture Probiotics

India is one of the largest stakeholders in the international aquaculture market, with its long coastline and extensive inland water resources. The demand for aquaculture probiotics has increased in India due to ecological and sustainable practices. Thus, aquaculture probiotics manufacturers in India are fast gaining prominence in the global marketplace, owing to the provision of innovative and qualitative probiotic solutions.

Aquaculture probiotic manufacturers in India provide a grandeur of products diversified according to various types of aquaculture farms. These probiotics are designed for specific species like shrimp, carp, tilapia, and marine fish, ensuring that the health and growth of the organisms are optimized. Advanced biotechnological and research developments have paved the way for Indian manufacturers to innovate newer and improved probiotic strains that are resilient to harsh environmental conditions and have enhanced performance.

A few leading manufacturers of aquaculture probiotics in India adhere to natural and sustainable ingredients in their formulations. The manufacturers seek to mitigate aquaculture's environmental footprint without compromising on the effectiveness and safety of the products for the aquatic species and consumers who depend on them.

Conclusion The increasing demand for sustainability in aquaculture has made aquaculture probiotics an important tool in modern fish farming. With India's magnified horizon as an aquaculture production leader, more weight is added to the functions of aquaculture probiotics manufacturers in India in shaping the industry's future. Probiotics are surely a big asset in guaranteeing aquaculture's success and sustainability by bettering water quality, good health, and growth of aquatic species.

[qqri]

Top Leading Market Research Companies in India: Driving Data-Backed Decisions

In the quickly advancing Indian trade scene, data-driven choices have ended up pivotal for supported development and competitiveness. Market research companies play a imperative part in giving businesses with profitable experiences into customer behavior, industry patterns, and advertise flow. In this web journal, we will investigate a few of the top market research firms in India that offer assistance businesses remain ahead with precise and noteworthy data.

Why Market Research is Essential for Business Growth

Market investigate is the spine of vital decision-making, advertising businesses the capacity to:

• Understand Shopper Inclinations – Pick up bits of knowledge into what clients need and tailor products/services accordingly.

• Identify Showcase Openings – Find modern advertise sections and extension possibilities.

• Monitor Competitors – Remain ahead by analyzing competitors’ procedures and showcase positioning.

• Enhance Client Encounter – Progress item offerings and client benefit based on data-backed insights.

• Reduce Commerce Dangers – Make educated choices that minimize dangers and maximize returns.

Top Market Research Companies in India

1. Q&Q Research Insights (QQRI)

Specialization: Agriculture, Animal Health, Rural Markets Website: qqri.com Q&Q Research Insights (QQRI) is a leading market research company in India, specializing in agriculture and animal health sectors. With a deep understanding of rural consumer behavior, QQRI provides businesses with detailed market analysis and strategic insights to drive growth in niche industries.

Key Services:

Brand Equity & Tracking

Communication Testing

Usage & Attitude Studies

Rural Consumer Panels (Q Agri Pulse)

Value Pricing & Price Optimization

2. Nielsen India

Specialization: Consumer Insights, Media Analytics Nielsen is a global leader in market research, with a strong presence in India. It provides in-depth consumer behavior analysis, retail measurement, and advertising insights, enabling businesses to refine their strategies and maximize market penetration.

Key Services:

Retail & Consumer Measurement

Media & Advertising Effectiveness

E-commerce & Digital Analytics

3. Kantar IMRB

Specialization: Brand Research, Customer Analytics One of India's oldest market research firms, Kantar IMRB delivers comprehensive research solutions to businesses across multiple industries. Their expertise in consumer and brand insights makes them a go-to choice for companies looking to enhance their market presence.

Key Services:

Brand and Communication Research

Customer Experience Analysis

Market Segmentation

4. Ipsos India

Specialization: Public Opinion Research, Market & Brand Strategy Ipsos India is part of the globally renowned Ipsos Group and provides expert research services in market analysis, customer engagement, and competitive intelligence.

Key Services:

Market & Brand Strategy Research

Customer Satisfaction Studies

Political & Social Research

5. Market Xcel Data Matrix

Specialization: Data Analytics, Consumer Research Market Xcel is known for its innovative data collection and analysis methods. They offer customized research solutions to meet specific business needs.

Key Services:

B2B and Consumer Research

Digital Data Analytics

Product & Service Evaluations

6. TNS India (Kantar Group)

Specialization: Digital & Social Media Research, Innovation Strategy TNS India offers deep consumer insights and market intelligence, helping businesses build long-term strategies.

Key Services:

Digital & Social Media Insights

Innovation & Product Development

Reputation & Stakeholder Research

7. Hansa Research Group

Specialization: Media Analytics, Political Research Hansa Research Group is one of the most reputed research agencies in India, known for its work in media analysis, brand tracking, and public perception studies.

Key Services:

Media Consumption & Trends

Public Sentiment Analysis

Brand Perception & Tracking

How to Choose the Right Market Research Firm?

When selecting a market research company, consider the following factors:

• Industry Ability – Select a firm with involvement in your industry.

• Research Strategies – Guarantee they utilize progressed information collection and investigation techniques.

• Technology Integration – Select for firms that use AI, huge information, and analytics for exact insights.

• Customization – See for custom fitted investigate arrangements that meet your trade needs.

• Reputation & Validity – Check client surveys and case thinks about some time recently making a decision.

Conclusion

India's driving advertise inquire about companies play a vital part in forming commerce methodologies by giving important buyer bits of knowledge and showcase insights. Whether you are in farming, retail, media, or innovation, joining forces with the right inquire about firm can allow your commerce a competitive edge. If you're looking for specialized inquire about in farming and creature wellbeing, Q&Q Research Insights (QQRI) is the best choice to pick up profound showcase experiences. For businesses in other businesses, companies like Nielsen India, Kantar IMRB, and Ipsos India offer broad showcase insights solutions.

 Stay ahead of the competition with the control of data-driven decision-making!

[darkmaga-returns]

Techno-Hell Roundup: Surveying the latest transgressions against decency, morality, and humanity itself by artificial intelligence and its biological architects.

Future Processed Food Says Newspaper of Record

“Finish your techno-slop, Timmy, or you won’t get any dessert [more techno-slop, but with a dollop of high-fructose corn syrup].”

Shoutout to Collapse Life for bringing this story to my attention about a month ago, which I meant to report on at the time but haven’t gotten around to until now.

Via The New York Times (emphasis added):

““Industrial agriculture” is a phrase used to signify ��bad,” evoking toxic chemicals, monoculture crops, confined animals, the death of the small family farm and all kinds of images people don’t like to associate with their food. Factory farms are a constant target of environmentalists, documentarians, animal rights activists, spiritual leaders like Pope Francis and the Indian mystic Sadhguru, and leftist politicians like Alexandria Ocasio-Cortez and Bernie Sanders. Even the manosphere podcaster Joe Rogan has called for banning them*, while Robert F. Kennedy Jr., Donald Trump’s pick for health secretary, has blamed industrial agriculture for making us sick and fat. The United Nations has pointed out that it does $3 trillion in damage to the global environment a year.”

*The goddamn “manosphere” back at it — pumping out its toxic masculine sludgy misogynistic propaganda, like that gigantic multinational food corporations don’t care about you except to milk you for cash while they sicken at which time their pharmaceutical partners, many of which are owned by the same parent companies, can swoop in for more profiteering while you slowly die and are left with nothing of your former middle-class wealth to pass on to your children!

[wastewarriorsngo]

Marginalized Communities and Social Change: Lessons from Waste Warriors

Empowering Rural Communities Through Waste Management

The climate crisis doesn’t affect everyone equally; it disproportionately impacts already marginalized communities, particularly women, oppressed castes, and rural populations. Máire A. Dugan puts it in her essay titled, Power Inequities  “Inequity is the virtually inevitable result of two powerful forces: prejudice on the level of the individual, and political imbalance on the social level.”  Many marginalized castes in India have historically been relegated to informal and stigmatized professions such as waste picking and manual scavenging (a banned profession by the Supreme Court of India) among others. Besides less than minimum wage, these professions offer hazardous conditions and the least financial and social security. Another diaspora of marginalized groups- the rural population largely depends on agriculture, animal husbandry, forest collection, and plantation activities as a means of income. Again, these professions face an increasing threat from pollution and climate change.

A quiet revolution is underway in the bustling villages of Uttarakhand and Himachal Pradesh, where lush forests meet the hardships of rural life. It’s a fight against waste pollution, but also against the layers of exclusion woven into India’s social fabric. Waste Warriors, a non-profit working in the Indian Himalayan region, is at the forefront of this dual battle: tackling environmental pollution while empowering marginalized communities through sustainable solutions.

The Intersectionality of Marginalization

Marginalization is rarely the result of a single factor. In India, it’s often a complex interplay of gender, caste, and rural livelihoods that determines who bears the heaviest burden of societal challenges. Women, for instance, are disproportionately affected by environmental degradation. Rural women spend 20% more time than men on domestic chores, including managing household waste, according to a United Nations report. This burden is further amplified when caste is considered. Dalit women, often at the lowest rung of both social and occupational hierarchies, face additional barriers due to inadequate access to proper sanitation and waste disposal. This lack of infrastructure increases their exposure to health and environmental risks. ( Source: Caste, Economic Inequality, and Climate Justice in India By Tandale, 2019)

 Environmental degradation doesn’t just affect the land; it affects livelihoods, and for marginalized groups, it threatens survival. Read our Paryavaran Sakhi Geetika’s story and how she tackled caste while working on waste management in Dehradun.

By combining waste management with social empowerment, we at Waste Warriors are working towards creating modes that not only enable responsible waste disposal but also empower local communities that are most impacted by the lack of the former. Here’s a quick look at the key pillars of our model-

Building Local Women Leadership:  Neelam Devi, a community leader in Uttarakhand, shares her story,  “The skills I’ve gained from Waste Warriors have not only given me an income but also the respect of my community”. Through training programs in waste segregation, recycling, and eco-tourism, women like Neelam earn livelihoods while becoming agents of change and working for their communities.

Addressing caste and social stigma:  Barfiyalal, the Pradhan of Sankri, Uttarkashi, faced a lack of community support due to his lower caste background. Eight years ago, Barfiyalal worked as an informal waste worker. Today, he collaborates with Waste Warriors to establish waste management infrastructure in Sankri, liaising with the government, and sensitizing the community about responsible waste practices. His journey from informal waste work to a leadership role reflects the pride and sense of identity that our initiatives inspire, giving community champions like Barfiyalal a newfound sense of purpose and pride in his work.

Sustainable Rural Livelihoods:  Our intervention within Corbett Tiger Reserve, Uttarakhand has completed a decade of operation. This decade-long work in Corbett National Park, combines waste collection with eco-tourism, benefitting local communities while preserving natural landscapes. By supporting local women as entrepreneurs, our work enables these aspiring women to generate income through waste collection services and the sale of recyclables.

However, the current ground reality of most of India remains devastating. India generates 62 million metric tons (MT) annually, and only 43 MT of total waste generated gets collected, with 12 MT being treated before disposal, and the remaining 31 MT simply discarded in wasteyards. Most of the waste generated remains untreated and even unaccounted for. Inadequate waste collection, transport, treatment, and disposal have become major causes of environmental and public health concerns in the country. In rural areas, 80% of households lack basic waste disposal systems. The consequences of these numbers are dire. Communities dependent on agriculture and tourism suffer the most, as polluted water sources and degraded landscapes threaten both livelihoods and health.

As climate change accelerates, marginalized communities remain the most vulnerable. Waste Warriors’ approach shows that sustainable development isn’t just about environmental conservation; it’s about social equity. By tackling waste management through the lenses of gender, caste, and rural livelihoods, they’re creating a model for inclusive progress.

“When we are all included in the solution, we are no longer the problem. We become the change”

In conclusion, Marginalization may seem insurmountable just as the mountains of waste we have generated - solutions rooted in community empowerment can drive real change. Read more about our work here and get involved with our mission today.

Together, we can ensure that no one is left behind in the fight for a cleaner, more inclusive future.

[vetnationpharma]

The Indian livestock industry plays a crucial role in agriculture and food production, making animal feed supplements an essential component of this sector. These supplements are vital for enhancing livestock health, improving productivity, and ensuring high-quality meat, milk, and egg production. With a growing demand for nutritious feed, several animal feed supplement companies in India have emerged as leaders in providing innovative and effective solutions.

[jyotiiiii]

Haryana's Role in Indian Agriculture: A Brief Overview

1. High Production of Staple Crops

Haryana is a top producer of wheat and rice, heavily contributing to India's food security. The Green Revolution boosted its agricultural yields, with regions like Karnal and Kurukshetra becoming key areas for high crop output.

2. Robust Irrigation Infrastructure

With an extensive canal network and reliance on groundwater, Haryana efficiently manages water resources for agriculture. Projects like the Bhakra Nangal have been critical in providing consistent irrigation to the state’s farmland.

3. Dairy Farming and Animal Husbandry

Haryana’s Murrah buffalo breed is known for high milk yields, bolstering India's dairy production. The government has focused on improving livestock quality, making dairy a vital part of the rural economy.

4. Modern Farming Techniques

Haryana leads in adopting modern farming technologies, like drip irrigation and organic fertilizers. Through soil health cards, crop insurance, and precision farming, the state promotes efficient and sustainable practices.

5. Agro-Based Industries

The agro-processing industry in Haryana adds value to raw produce, creating jobs and boosting farmers' incomes. Rice mills, flour mills, and food processing units contribute to reducing post-harvest losses and enhancing economic growth.

6. Challenges and the Future

Issues like groundwater depletion, climate change, and soil degradation challenge Haryana's agricultural sustainability. Efforts are underway to shift to water-efficient crops, organic farming, and renewable energy solutions.

Conclusion

Haryana’s contributions are vital to Indian agriculture. Its blend of traditional and modern practices not only secures food supplies but also supports farmer livelihoods. Going forward, sustainable practices are essential for Haryana to continue as an agricultural leader.

[sankirtan]

(via Srimad Bhagavatam Class | H.G.Sankarshan Das Adhikari Prabhu | 12th Nov 2024 - YouTube)

**Srimad Bhagavatam Class** **By H.G. Sankarshan Das Adhikari** --- Hare Krishna! Today, we’re diving into the nectar of Krishna’s holy name and teachings from Srimad Bhagavatam. It’s wonderful to be with all of you here, especially in Juhu—a place rich with the pastimes of Prabhupada and Krishna’s divine activities. I was recently corresponding with a dear godbrother, a great soul whose work has deeply inspired me. As we reflect on such associations, we remember that the path of Krishna consciousness requires us to strive for inner purity and connection. In one memorable story, two prominent political leaders visited Srila Prabhupada. Though they hesitated to join or directly support the movement, Prabhupada still extracted a commitment from them to at least refrain from hindering it. His tenacity and compassion are reminders of how deeply he desired to involve everyone, directly or indirectly, in Krishna consciousness. In 1971, Srila Prabhupada gave me an instruction I hold dear. He recognized my enthusiasm and encouraged me, saying that if I continued with the same sincerity, Krishna would bless me. It’s that encouragement that keeps me going, no matter the challenges—sickness, health, or otherwise. Srila Prabhupada’s message was clear: remain determined, enthusiastic, and patient. Like the sparrow challenging the ocean to retrieve her eggs, we too should pursue our mission with resilience and devotion, knowing that Krishna supports sincere effort. The renounced order, or sannyasa, represents the pinnacle of selflessness. Prabhupada once explained, “Sannyasa means finishing all material desires.” By dedicating our lives to serving Krishna, we renounce any desire for personal gain. True renunciation doesn’t mean abandoning work, but working without attachment to results. A sannyasi’s duty, as Prabhupada reminded us, is to travel, preach, and uplift others, especially householders engrossed in material concerns. There’s so much potential in this movement. I remember the early days in America—no Indian devotees, only enthusiastic Western disciples. Today, we see the reverse in many places, but Prabhupada always envisioned that all people, everywhere, would be drawn to Krishna consciousness. This is our mission: to bring Krishna’s holy name and teachings to every town, village, and even to those parts of the world we might think unreachable. Prabhupada’s legacy shows that Krishna consciousness isn’t limited by culture, language, or national boundaries. The Bhagavad-gita declares that chanting the holy name even once with sincerity is enough to experience transcendental bliss. If we can experience the holy name fully, even just once, it’s enough to make us lifelong devotees, continually chanting in ecstasy. How do we stay enthusiastic in Krishna consciousness? By keeping a heart full of compassion for others and recognizing that everyone—every human, every animal, every plant—is a part of Krishna. This vision, rooted in compassion, empowers us to share Krishna’s teachings with the world. Lord Chaitanya’s Sankirtan movement brought together even wild animals in the forest to chant and dance in ecstasy. If we sincerely follow this path, we too can help bring about a world free of violence, hatred, and suffering. Prabhupada once encouraged us to go door to door, humbly preaching Krishna consciousness. He knew that every soul reached would bring us closer to a world transformed by Krishna’s love. This isn’t just a mission; it’s a sacred responsibility. Srila Prabhupada’s instruction in 1973 was clear: become guru and deliver the whole world. It might seem daunting, but if we humbly serve, Krishna empowers us to achieve what might seem impossible. Srila Prabhupada once told us that real satisfaction in Krishna consciousness is like hunger—it grows the more we “taste” the holy name. If you’re not sure you’re advancing, keep chanting and preaching; the satisfaction that comes from Krishna consciousness is unmistakable and self-evident. Like a person eating a meal, who knows he is full, the satisfaction of bhakti is something you know from within. Our world today suffers under the influence of Kali Yuga—wars, poverty, and rampant suffering. But Prabhupada assured us that the Sankirtan movement could bring back a golden age, Ram Rajya, where peace and spiritual joy reign. The aim is not merely individual liberation, but a global transformation. Imagine a world where everyone chants Krishna’s name, everyone is Krishna conscious, and all are freed from suffering. This vision is why we chant, why we preach, and why we persevere. Srila Prabhupada’s teachings show us that our greatest challenge is our own mind. We are still inclined to selfish desires, to “cheat” Krishna by prioritizing our own interests. In India, it’s not uncommon to see people queueing up for material pleasures, forgetting the richness of their own spiritual heritage. But as devotees, we must strive for purity and integrity, and the best way to do this is by sincerely chanting the holy name. In this mission, every effort counts. Even one person brought to Krishna consciousness is a victory, for each soul delivered brings joy to Krishna and our guru. This mission to preach and to share Krishna’s message brings divine blessings, and anyone—whether a brahmachari, a grihastha, a vanaprastha, or a sannyasi—who sincerely tries to serve in this way will be uplifted. Let us all pray for purity, simplicity, and sincere service. As Bhaktivinoda Thakura wrote, even chanting Krishna’s name once with sincerity is enough to flood the heart with spiritual bliss. This process is simple for the simple-hearted. Those who humbly seek Krishna will find him, and those who try to “bargain” with Krishna will miss the essence. If we put aside self-centered motivations, we can open ourselves to Krishna’s grace and, in turn, help others. Life in the material world may be full of hardships, but for a devotee, every difficulty is an opportunity to deepen our faith. Even as the body ages and brings its own set of challenges, let us view every experience as a blessing from Krishna. Srila Prabhupada assured us that our effort to spread Krishna consciousness could transform the world. Let us all become instruments in his mission. So, let us move forward with enthusiasm and gratitude, with chanting on our lips and compassion in our hearts. Hare Krishna.

[ies10]

Sardarkrushinagar Dantiwada Agricultural University: Agricultural Centre of Excellence

Sardarkrushinagar Dantiwada Agricultural University (SDAU) in Gujarat, India is a renowned institution dedicated to promoting agricultural education, research, and extension services. Founded in 1972, the university has played a pivotal role in transforming agriculture in Gujarat and beyond. Offering a unique mix of academic programs, research activities, and community engagement, it plays a key role in the Indian agricultural landscape. Here we take a closer look at the university and its impact on agriculture.

Academic Programs:

Sardarkrushinagar Dantiwada Agricultural University offers a wide range of academic programs for bachelor's, master's, and doctoral students. These programs are designed to provide students with the skills and knowledge required to succeed in various agricultural fields such as agronomy, horticulture, veterinary medicine, and agricultural engineering. With experienced teachers and a curriculum that combines theoretical learning with practical experience, students are well-prepared for the challenges of the modern agricultural sector.

One of the unique offerings of this university is its emphasis on practical training. Through fieldwork, laboratory sessions, and internships, students gain real-world experience and develop an understanding of agricultural practices and technologies. This practical experience is crucial for students who wish to pursue careers in agriculture, research, and agricultural extension.

Research and Innovation:

SDAU is known for its extensive research programs focused on solving pressing agricultural problems. The university conducts research in areas such as crop improvement, pest control, soil science, and water conservation. These research projects aim to develop sustainable agricultural practices that can improve crop yields, reduce environmental impact, and ensure food security.

The university also collaborates with national and international organizations to conduct research and develop new agricultural technologies. These partnerships enable SDAU to remain at the forefront of agricultural innovation, benefiting not only the academic community but also farmers and agribusinesses across India.

In addition to plant studies, SDAU places great importance on animal husbandry and veterinary medicine. The university's veterinary medicine program includes studies in animal health, animal husbandry, and nutrition, contributing to the overall welfare of the region's livestock.

Advisory Services:

SDAU's advisory services are another cornerstone of its mission. These services aim to bridge the gap between academic research and on-the-ground agricultural practice. The university regularly conducts training programs, workshops, and seminars for farmers, providing them with valuable insights into modern agricultural techniques and sustainable practices. Through its extension programs,

SDAU helps farmers adopt new technologies, improve crop and livestock management skills, and increase productivity. The university also supports rural development projects such as B. Water resource management and soil conservation that contribute to local rural sustainability.

Facilities and Infrastructure:

SDAU has a state-of-the-art campus with modern facilities to support both academic and research activities. The university has well-equipped laboratories, a research farm, greenhouses, and a central library with a vast collection of agricultural literature. These resources enable students and faculty to conduct cutting-edge research and enhance their learning experience.

The university also has several specialized research centers focusing on specific areas of agricultural sciences, including the Seed Technology Research Centre and the Crop Improvement Centre. These centers contribute to the university's goal of being a leader in agricultural research and innovation.

Impact on the Agriculture Sector:

Over the years, SDAU has contributed significantly to the agriculture sector in Gujarat and across India. The university's research has led to the development of high-yielding crop varieties, improved pest control strategies, and efficient water-saving techniques. These advances have helped farmers increase productivity and profitability while promoting environmental sustainability.

In addition to its research achievements, SDAU has a strong alumni network that includes successful farmers, researchers, and agricultural professionals. The university's graduates are highly regarded in the agricultural industry for their quality education and training.

Conclusion:

Sardarkrushinagar Dantiwada Agricultural University is a key institution that plays a key role in promoting agricultural education, research, and extension services in India. With its focus on practical training, cutting-edge research, and outreach, SDAU is well-positioned to continue to make a positive impact on the agricultural sector in the years to come. Whether you are a student, researcher, or farmer, SDAU offers you a wealth of resources and opportunities to succeed in the dynamic agricultural field.

[news365timesindia]

[ad_1] New Delhi, Delhi, India Mars Petcare, a global leader in pet care and nutrition, has released insights from its Global Pet Parent Survey, which spanned over 20,000 pet parents (dog and cat owners) globally, including 1000 respondents in India, shows the significant influence of pets on our lives. This is one of the largest surveys ever conducted by Mars, and it found that two-thirds of pet parents surveyed see their dog or cat as the most important thing in their lives. . Mars Petcare released the India findings from its Global Pet Parent Survey   With pet ownership on the rise and people considering pets an important part of their lives, the survey results signal a new era of pet parent centricity in which emotional connections between pet parents and their pets are stronger than ever.   For Gen Z and Millennials pets are companions who provide unconditional love, alleviate stress, and make great companions to bond with. More than 64% of young dog owners and 60% of young cat owners in India reported that their pets helped reduce stress and anxiety. These numbers reveal that pets are an integral part of their life. Pet adoption starts at least 3 months or younger, with 67% puppies and 70% kittens.   The survey reveals that there’s still a journey ahead in raising awareness about adoption. Only 6% of puppies and 4% of kittens are adopted from shelters, with 17% of puppies and 10% of kittens being acquired through breeders and, maximum, through pet shops, with 23% of puppies and 19% of kittens. This indicates a significant opportunity to promote adoption and responsible pet ownership, potentially leading to a more compassionate pet care culture in India.   Salil Murthy, Managing Director of Mars Petcare India, commented on the findings: “This survey highlights a new generation of Indian pet parents who view their pets as essential to their well-being. Young Indians are not only adopting pets in record numbers but are also prioritizing the emotional and mental benefits these relationships bring. At Mars Petcare, we are obsessed with pet parents and are always listening and learning from them. The Mars Global Pet Parent Study reflects our commitment to learn and share awareness about how pet ownership is evolving worldwide. It’s no longer ownership; it’s become a lifelong relationship. India is no different. Just as they care about their own health, Gen Z is equally committed to the health and nutrition of their pets. As leaders in pet care, we ensure every product in our portfolio provides 100% complete and balanced nutrition wherever pets are. Beyond nutrition, we aim to ease pet parents’ challenges and build a better world for pets. Our initiatives like building Better Cities for Pets, organizing National Adoption Weekends, deploying mobile shelters across key metros, and partnering with animal welfare organizations in multiple cities are a testament to our commitment to this purpose.”   Globally, Mars Petcare’s survey reveals similar trends in pet ownership, with 56% of people worldwide identifying as pet parents, and nearly half of them being first-time owners. Around 37% of global pet parents view their pets as the most important thing in their life, showing that this deep bond between people and pets extends beyond borders. With insights like these, Mars Petcare continues to innovate and evolve its offerings to meet the needs of pet parents around the world.   Other Key Insights Key Insights from the Mars Global Pet Parent Study: Conducted over 30 days in early 2024, Mars Petcare’s study surveyed 20,000 pet parents across 21 countries, including Canada, USA, Mexico, Brazil, Spain, UK, France, Germany, Italy, Poland, Turkey, South Africa, China, Thailand, Indonesia, Philippines, Japan, Australia, New Zealand, and India. This groundbreaking study—the largest of its kind—reveals how pets profoundly impact lives worldwide and the evolving priorities of today’s pet parents.

  Pet Ownership is Expanding and Evolving Growing Pet Ownership Globally: Over half (56%) of respondents globally are pet parents -With 47% being first-time owners. In India, first-time pet parents rise to 69%. Pet Prioritization: Gen Z and Millennials lead a more emotional approach to pet ownership, with 47% of global Gen Z dog owners and 43% of cat owners saying their pets are “the most important part of their lives.” In India, this number is a remarkable 66% for dog and cat owners. Younger Pets for Younger Generations: Globally, 70% of puppy owners and 72% of kitten owners are Gen Z or Millennials, reflecting their desire to start early bonds. Pet Parents’ Satisfaction and Challenges High Satisfaction with Pets’ Impact: Globally, 37% of pet parents feel their pets are central to their lives, with India showing an even stronger bond at 68%. Dog owners value unconditional love (42% in India) and family completeness (40%), while cat owners highlight entertainment (43%) and stress relief (41%). Guilt Around Leaving Pets Alone: One-third of global dog owners (33%) and 32% of Indian dog owners feel guilty about leaving pets alone. For cat owners, this rises to 38% in India.   Barriers to Pet Ownership and Pet Friendliness Key Barriers: Globally, challenges include unsuitable living conditions and the commitment level. In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership. Pet-Friendliness of Neighborhoods: While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.   Adoption and Mars Petcare’s Commitment Encouraging Pet Adoption: Most pets are acquired through friends, family, or breeders, with minimal adoption rates. In India, 23% of dogs and 19% of cats come from pet shops, while adoption rates remain low at 6% for dogs and 4% for cats. Building a Better World for Pets: Mars Petcare’s mission, exemplified by the 16th annual Global Adoption Weekend now going global, reaffirms their commitment to “A BETTER WORLD FOR PETS.” This includes the BETTER CITIES FOR PETS™ program, promoting pet-friendly environments, and the WHISKA’s Meowzer campaign, supporting pet adoption and reducing pet homelessness.   Driving Innovation to Meet Pet Parents’ Needs Adapting to Pet Parents’ Changing Needs: As the world’s largest pet food provider, Mars Petcare serves over 400 million pet parents globally, embedding pet-centricity into their DNA. Advancing Pet Care with a Purpose: For nearly 90 years, Mars Petcare has led in quality pet food, products, and services to support their core purpose: creating a better world for pets. With each initiative, Mars Petcare works to evolve with pet parents and break down common barriers, ensuring a fulfilling experience for pets and families.   About the survey This survey was commissioned with Ipsos by Mars, Incorporation Online survey in 20 markets with more than 20,000 dog/cat owners and non-owners (with a minimum of 500 cat parents and 500 dog parents in each market). Markets included: Canada, U.S., Mexico, Brazil, South Africa, UK, Germany, France, Italy, Spain, Turkey, Poland, India, Thailand, Indonesia, Philippines, China, Japan, Australia, New Zealand Cat and dog parents are defined as people (aged 18-65) who are responsible for the decision making or care of their cat/ dog (including its feeding, health, and overall well-being). This involves the commitment to provide for the pet's needs throughout its life. The cat/ dog had to be domestic or tamed and kept in a household primarily for non-commercial purposes. The online sample includes some rural coverage but is likely to be over-representative of population for urban area:

Total surveyed n=57,756 Total interviewed about their cat/ dog n=21,106 Total dog owners n=10,551 Total cat owners n= 10,555 Total dog non-owners n=34,890 Total cat non-owners n= 37,687 Quota sampling tailored for each market was applied to ensure that the age, gender and regional profile of both cat and dog owners each reflected the national proportions of these demographics in that market. Gen-Z: 18-27 y.o.; Millennials 28-43 y.o.; Gen X: 44-59 y.o.; Boomers 60+ y.o Data reported at a global level reflects the mean result across all the countries where the survey was conducted. It has not been weighted to reflect the population size of each country. Fieldwork was conducted between 1st March – 4th April 2024 Ipsos contact: Victoria Edmonds ([email protected]) !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link

[news365times]

[ad_1] New Delhi, Delhi, India Mars Petcare, a global leader in pet care and nutrition, has released insights from its Global Pet Parent Survey, which spanned over 20,000 pet parents (dog and cat owners) globally, including 1000 respondents in India, shows the significant influence of pets on our lives. This is one of the largest surveys ever conducted by Mars, and it found that two-thirds of pet parents surveyed see their dog or cat as the most important thing in their lives. . Mars Petcare released the India findings from its Global Pet Parent Survey   With pet ownership on the rise and people considering pets an important part of their lives, the survey results signal a new era of pet parent centricity in which emotional connections between pet parents and their pets are stronger than ever.   For Gen Z and Millennials pets are companions who provide unconditional love, alleviate stress, and make great companions to bond with. More than 64% of young dog owners and 60% of young cat owners in India reported that their pets helped reduce stress and anxiety. These numbers reveal that pets are an integral part of their life. Pet adoption starts at least 3 months or younger, with 67% puppies and 70% kittens.   The survey reveals that there’s still a journey ahead in raising awareness about adoption. Only 6% of puppies and 4% of kittens are adopted from shelters, with 17% of puppies and 10% of kittens being acquired through breeders and, maximum, through pet shops, with 23% of puppies and 19% of kittens. This indicates a significant opportunity to promote adoption and responsible pet ownership, potentially leading to a more compassionate pet care culture in India.   Salil Murthy, Managing Director of Mars Petcare India, commented on the findings: “This survey highlights a new generation of Indian pet parents who view their pets as essential to their well-being. Young Indians are not only adopting pets in record numbers but are also prioritizing the emotional and mental benefits these relationships bring. At Mars Petcare, we are obsessed with pet parents and are always listening and learning from them. The Mars Global Pet Parent Study reflects our commitment to learn and share awareness about how pet ownership is evolving worldwide. It’s no longer ownership; it’s become a lifelong relationship. India is no different. Just as they care about their own health, Gen Z is equally committed to the health and nutrition of their pets. As leaders in pet care, we ensure every product in our portfolio provides 100% complete and balanced nutrition wherever pets are. Beyond nutrition, we aim to ease pet parents’ challenges and build a better world for pets. Our initiatives like building Better Cities for Pets, organizing National Adoption Weekends, deploying mobile shelters across key metros, and partnering with animal welfare organizations in multiple cities are a testament to our commitment to this purpose.”   Globally, Mars Petcare’s survey reveals similar trends in pet ownership, with 56% of people worldwide identifying as pet parents, and nearly half of them being first-time owners. Around 37% of global pet parents view their pets as the most important thing in their life, showing that this deep bond between people and pets extends beyond borders. With insights like these, Mars Petcare continues to innovate and evolve its offerings to meet the needs of pet parents around the world.   Other Key Insights Key Insights from the Mars Global Pet Parent Study: Conducted over 30 days in early 2024, Mars Petcare’s study surveyed 20,000 pet parents across 21 countries, including Canada, USA, Mexico, Brazil, Spain, UK, France, Germany, Italy, Poland, Turkey, South Africa, China, Thailand, Indonesia, Philippines, Japan, Australia, New Zealand, and India. This groundbreaking study—the largest of its kind—reveals how pets profoundly impact lives worldwide and the evolving priorities of today’s pet parents.

  Pet Ownership is Expanding and Evolving Growing Pet Ownership Globally: Over half (56%) of respondents globally are pet parents -With 47% being first-time owners. In India, first-time pet parents rise to 69%. Pet Prioritization: Gen Z and Millennials lead a more emotional approach to pet ownership, with 47% of global Gen Z dog owners and 43% of cat owners saying their pets are “the most important part of their lives.” In India, this number is a remarkable 66% for dog and cat owners. Younger Pets for Younger Generations: Globally, 70% of puppy owners and 72% of kitten owners are Gen Z or Millennials, reflecting their desire to start early bonds. Pet Parents’ Satisfaction and Challenges High Satisfaction with Pets’ Impact: Globally, 37% of pet parents feel their pets are central to their lives, with India showing an even stronger bond at 68%. Dog owners value unconditional love (42% in India) and family completeness (40%), while cat owners highlight entertainment (43%) and stress relief (41%). Guilt Around Leaving Pets Alone: One-third of global dog owners (33%) and 32% of Indian dog owners feel guilty about leaving pets alone. For cat owners, this rises to 38% in India.   Barriers to Pet Ownership and Pet Friendliness Key Barriers: Globally, challenges include unsuitable living conditions and the commitment level. In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership. Pet-Friendliness of Neighborhoods: While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.   Adoption and Mars Petcare’s Commitment Encouraging Pet Adoption: Most pets are acquired through friends, family, or breeders, with minimal adoption rates. In India, 23% of dogs and 19% of cats come from pet shops, while adoption rates remain low at 6% for dogs and 4% for cats. Building a Better World for Pets: Mars Petcare’s mission, exemplified by the 16th annual Global Adoption Weekend now going global, reaffirms their commitment to “A BETTER WORLD FOR PETS.” This includes the BETTER CITIES FOR PETS™ program, promoting pet-friendly environments, and the WHISKA’s Meowzer campaign, supporting pet adoption and reducing pet homelessness.   Driving Innovation to Meet Pet Parents’ Needs Adapting to Pet Parents’ Changing Needs: As the world’s largest pet food provider, Mars Petcare serves over 400 million pet parents globally, embedding pet-centricity into their DNA. Advancing Pet Care with a Purpose: For nearly 90 years, Mars Petcare has led in quality pet food, products, and services to support their core purpose: creating a better world for pets. With each initiative, Mars Petcare works to evolve with pet parents and break down common barriers, ensuring a fulfilling experience for pets and families.   About the survey This survey was commissioned with Ipsos by Mars, Incorporation Online survey in 20 markets with more than 20,000 dog/cat owners and non-owners (with a minimum of 500 cat parents and 500 dog parents in each market). Markets included: Canada, U.S., Mexico, Brazil, South Africa, UK, Germany, France, Italy, Spain, Turkey, Poland, India, Thailand, Indonesia, Philippines, China, Japan, Australia, New Zealand Cat and dog parents are defined as people (aged 18-65) who are responsible for the decision making or care of their cat/ dog (including its feeding, health, and overall well-being). This involves the commitment to provide for the pet's needs throughout its life. The cat/ dog had to be domestic or tamed and kept in a household primarily for non-commercial purposes. The online sample includes some rural coverage but is likely to be over-representative of population for urban area:

Total surveyed n=57,756 Total interviewed about their cat/ dog n=21,106 Total dog owners n=10,551 Total cat owners n= 10,555 Total dog non-owners n=34,890 Total cat non-owners n= 37,687 Quota sampling tailored for each market was applied to ensure that the age, gender and regional profile of both cat and dog owners each reflected the national proportions of these demographics in that market. Gen-Z: 18-27 y.o.; Millennials 28-43 y.o.; Gen X: 44-59 y.o.; Boomers 60+ y.o Data reported at a global level reflects the mean result across all the countries where the survey was conducted. It has not been weighted to reflect the population size of each country. Fieldwork was conducted between 1st March – 4th April 2024 Ipsos contact: Victoria Edmonds ([email protected]) !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link

[trenttrendspotter]

Diverse and Dynamic: Emerging Trends from ECRM’s Natural, Organic, and Healthy Foods Session

September 20, 2024

Nancy Trent

The natural and organic food space continues to evolve, meeting the growing consumer demand for products that are as good for the planet as they are for personal health. At ECRM’s Natural, Organic & Healthy Foods Session in Indian Wells, CA, industry leaders, retailers, and innovators converged to showcase the latest in clean, sustainable, and nutritious offerings. This highly anticipated event highlighted not only the newest brands and products but also the overarching trends shaping the future of the industry.

"We continue to see more suppliers focusing on key ingredients, with a focus on healthy, better-for-you," said Tyler Barich, VP of Grocery at ECRM. "We had a dynamic group of retailers (including mainstream grocers & alternative channels) who are continuing to diversify their product assortments and healthier options for consumers."

Here are some of the most significant trends and purpose-driven brands that are paving the way for a healthier, more sustainable food industry:

Sustainability & Regenerative Agriculture

"Consumers are growing increasingly aware of the importance of both people and planet,” said Abby Massey, Senior Business Development Manager at Fairtrade America.  “As they walk the grocery store and make purchasing decisions, seeing the Fairtrade Mark on their favorite products provides them with the assurance that the ingredients are ethically and sustainably sourced, and verified by an independent third party. Since 2019, we've seen an 118% growth in consumer awareness of Fairtrade in the US with trust levels reaching an impressive 86% among consumers who know Fairtrade."

Sustainability is at the heart of the natural food movement, and regenerative agriculture is the next frontier. Brands that prioritize planet-friendly practices are redefining what it means to produce healthy, nutrient-dense foods while healing the Earth.

Bluebird Grain Farms offers 100% certified organic ancient whole grains, milled fresh and farmed using regenerative practices. Their grains including emmer, spelt and einkorn provide a unique farm-to-table experience that’s both nutritious and sustainable.

Alter Eco Foods delivers indulgence with a purpose. Their delicious organic chocolates, granola, and quinoa are made using clean ingredients within regenerative ecosystems. With sustainable packaging and carbon-neutral practices, they are a Certified B Corporation dedicated to healing the planet.

Avelina crafts premium, farm-to-table oats that are gluten-free, non-GMO, and packed with essential nutrients—perfect for a healthy breakfast or recipe ingredient.

Spring Creek Quail Farms offers quail eggs as a nutrient-rich, humane alternative to chicken eggs. These keto-friendly, eco-packaged eggs are hormone and antibiotic-free, providing an affordable protein source.

The Healthy Snacking Boom

As consumers embrace mindful eating, healthy snacks are on the rise. People are looking for snacks that pack a nutritional punch without sacrificing taste, and brands are responding with creative, guilt-free options.

Coaslink Corp specializes in vacuum-fried Shiitake Mushroom Chips, a crunchy, vegan snack that achieves a perfect balance of nutrition and flavor, led by an innovative female CEO.

Top Fox keeps it simple with crunchy, pop-roasted pumpkin seeds. These organic, non-GMO snacks are an excellent source of clean protein.

Plant-Based and Allergen-Free Innovation

Plant-based products continue to gain traction as consumers seek alternatives to animal-based ingredients and allergen-free options. The rise of plant-based eating has also spurred innovation in unexpected categories.

Pretty Tasty Tea offers rejuvenating and delicious collagen tea with 10 grams of collagen peptides per serving. Sugar-free, allergen-free, non-GMO and gluten-free, this tea promotes joint, skin, hair, and nail health in super great looking cans.

Garden Goddess brings ancient remedies into the modern health-conscious lifestyle with their organic, vegan Beet Kvass, a fermented tonic packed with probiotics that boost gut health, immunity, and mental clarity as well as the most creative recipes for sauerkraut that I have seen.

WOOP4 redefines plant-based seafood with their allergen-free fish substitute made from natural ingredients, offering a perfect texture for sushi, tartare, and poke dishes. They even make a plant-based piraña that has become a media darling.

Low Glycemic & Low-Sugar Options

As consumers become more aware of the impact of sugar on health, brands are developing low-glycemic and sugar-free alternatives that allow people to enjoy sweetness without the associated health risks.

Choward’s has maintained its timeless appeal with flavorful mints and gums since the 1930s, offering a low-glycemic, sugar-conscious indulgence that has stood the test of time and has enjoyed a resurgence as retro candy delights hipsters. 

International Flavors

Global cuisine continues to influence the natural food industry, offering consumers exciting and authentic flavors from around the world. The push for diversity in food is expanding palates and bringing international delicacies to mainstream markets.

United With Earth specializes in ethnic produce like Medjool dates, coconut and almond date rolls, and Persian cucumbers. This minority-owned company is dedicated to sustainable farming and health-conscious foods.

Kibun Foods USA imports high-quality, easy-to-prepare surimi seafood from Japan and Thailand, bringing authentic Asian flavors to everyday meals. Their Healthy Noodles as we as their Natti are not to be missed! 

Pozole (Pozolazo) offers a dehydrated soup made from traditional Aztec recipes, keeping authentic flavors intact while embracing modern, health-conscious production processes. •

Regal Kitchen Foods makes pre-cooked vegetarian Indian meals ready in 90 seconds, blending convenience with 100% natural, organic, gluten-free, and plant-based ingredients.

The Future of Natural Foods

ECRM’s Natural, Organic & Healthy Foods Session reinforced the natural food industry’s commitment to innovation, sustainability, and health. The trends showcased at this event reflect a growing consumer demand for diverse, healthy, and environmentally conscious products. Participants left with fresh insights and new connections, poised to succeed in an increasingly dynamic market.

For more trends, read the latest from trendspotter Nancy Trent.