#Idk dawg

[stbrutus]

they could've been 4lifers </3

[jthegayfruit]

GAY TRIANGLE ATTACK, GO!!!!!

I ment to post a while ago but life happened GAH 😞

[crimsys-blog-sucks]

hobart larry brown would serve cunt in these boots

[haanichan]

Fym i can't date my nintendo wii ? :-(

[secondary-colorentimy]

eh, tis the season i suppose... yall can call him Coquin *looks into the camera*

[chiisomandi]

how it feels to apply to schools when seasonal depression is at an all time high

[cippercopper]

Drew this a bit ago. Maybe a couple weeks

Saw scene artstyles, thought they were coolio, and made Pepper but scene. . . ish?? I took artistic liberties, of course. many. But anyway, here ya go

[duskstarzz]

sorry idk how movie maker works yet

[crownieprince]

shallan

[sydneyscarm]

idc if it makes me sound crazy sydcarmy is real and i know it cause it’s shown right in our faces in every scene they share together. it goes to show that they KNOW how to make a scene feel intimate, and sacred, and untouchable.

the flimsy interactions with claire in his bedroom dont actually mean shit when every conversation between sydcarmy feels intimate, like im intruding. we always catch them while they are already in the midst of spending time together, and always in the kitchen. when the lights never seem to flicker when it’s just them. when it’s dim and blue and white and not just one or the other. there’s almost never background music, and its almost always Just them. they talk to each other softly until the words become raw and cut and like they no longer understand one another

[chillyspork]

Curious creature

[initial-lime]

Horse time again

[deadboystims]

🗺️ source ; credit if used !!

[loafbud]

a sketch i did at like 5am today before i went to sleep coz i knew today had splatoween announcement energy haha im excited

[howler-moon]

AI advertisement will never stick the landing tbh

Not to drop another essay out of nowhere again but I'm still very much ill and stuck with only my own thoughts to keep me entertained. To be completely honest this topic has actually been on my mind for a couple of weeks and is something I've made imaginary commentary videos about in my head but with the recent AI Coke ad causing a stir and my usual habit of spouting nonsense on Tumblr for shits and giggles I thought no better opportunity than now to put my own two cents on the table since I'll seemingly be stuck in bed for the rest of the week. As both an artist and someone who's doing Business for their Leaving Cert (god forbid) this topic is something that peaks my interest greatly and is something I had more to say about than I thought. If anything, Business has just taught me how soulless companies can be and if I have to learn the Marketing Mix just so I can get the points I need to get into college by god are you gonna hear about it.

A few weeks back I came across a funny Instagram reel with the basic premiss of "guy wakes up after a 10 year coma and only remembers 2010's British adverts" and it was an absolute banger because of how true it was. I don't know if the primary audience who will see this will be familiar with British adverts (I myself am Irish but we basically hog all their tv channels because ours suck lmao) but oh my god you have no idea how iconic they were. I understood every single reference in that reel from the opera singer from the Go Compare ads, to the meerkats from Compare the Market . com to the Jingle from the Lellie Kellie's shoe ad that was drilled into my head like a sleeper agent. 10 year old me may have had no interest in car insurance but by god could I tell you all about Direct Line and their insurance policies because of their funky little red telephone on wheels or perhaps even what Churchill that freaky little puppet bulldog could give you instead. Advertising was so absurd and out of pocket like I have no idea what singing poodles have to do with floor cleanser but you know for a fact I'll start singing along once the Flash ad comes on. There's a reason you often see essentially the same advert run for a company for years and even decades at a time, with just minor edits to keep it fresh. A) Because Marketing is probably one of the most expensive parts of selling a product but B) and my main point of interest being that a single, memorable ad will bring you much further than multiple unimaginative ones.

Moving onto the Coke ad specifically, for the sake of comparison I gave it a watch and holy shit guys was it bad. For those who have had the pleasure of not seeing it yet, this new AI ad is essentially a remake and apparently the replacement of the well known "The Holiday's are Coming" advert that has been running since 1995. Now the impact this ad has on pop culture is undeniable. For many people when this ad starts rolling out onto tvs its considered the start of the Christmas season. The image of the Coca Cola trucks driving through the snow, gathering crowds who watch in awe as all the bright and colourful lights pass by through the night is one of the most iconic things of all time, its the reason the ad has been running for 28 years. The link Coke and Christmas have with each other is genuinely crazy like people credit the company for Santa's red coat, whether it actually be true or not. Coca Cola is an example my business teacher brings up all the time because of how good they (were) with their campaigns. The thing about Coke's marketing is that they're not selling the drink, they're selling the emotion associated with it. They're selling the "happiness" that comes with drinking a Coke they've had campaigns that tell you to "taste the feeling", the whole gimmick behind the Coke bottles with the names on them is the feeling you get when you're gifted with one or find one. There is countless examples of this and that's what makes the new AI ad crash and burn so badly because it's absolutely soulless.

The content of this ad is so stiff and uncanny. The trucks slide around like pngs on seperate layers of a cheap editing program, everything is smooth and lifeless. Sure the people are smiling, but there's not really any joy behind those smiles. They stand there lifeless and unmoving, you could replace the crowd in this advert with cardboard cut outs waving gently in the wind and you would get the same outcome. They react less than the average SSSniperwolf reaction video, instead of her siting there smiling blankly and something interesting enough for her to steal its just a group of people blankly smiling at nothing. Watching paint dry would harbour an more interesting reaction. The movements are slow and unnatural, there's no ease in or out as Santa's food moves across the ground it just moves at a consistent pace like an actual robot. Hmmm I wonder why.. its genuinely actually so funny that Coke prides itself with selling an emotion rather than a product when they take away the very thing that gave their adverts emotion in the first place. They talk about selling nostalgia in a bottle and then tear away one of the most nostalgic things they have ever created. If anything all this new advert does is expose Coke for not holding onto their "core values" and I'm happy people are getting upset as more and more companies try and pass off cheap slop as quality. If the emotion Coke is trying to sell is disappointment then I guess they've won??

The thing about AI ads is that the only thing memorable about them is that they were made by AI. I've seen one AI ad on the TV before and I keep getting another one on Youtube all the time and I genuinely could not tell you what either one was selling for the life of me because all I could think was "oh gross". That youtube one plays in front of almost every video I watch and I STILL don't remember what its for. AI is never going to think of something unique by itself that will hook an audience in. Sure, hypothetically someone could give it a creative prompt, but that requires a creative person, and 9 times out of 10 a creative person isn't going to use an AI to execute their vision, because AI isn't creative enough to do so. Companies have no interest in being unique anymore, what's the use in standing out when you're all owned by the same conglomerate at the end of the day, right? Why spend money when there's a formula everyone uses? why take the risk when there's no competition? Companies genuinely do not care about what you think, only about what you buy and that's just great <333

uhm wow what the fish i like blacked out writing that im so ill rn i apologise if some of this didn't make sense i have the worst fever known to man rn (fire emoji) This is probably something i should come back to and clean up a little bit to make it more clear but i dont give a fuck my dinner is ready have this obscure advert someone sent me on discord a couple of years ago that i hold close to my heart even today to lighten the mood

[paru-3]

Wonder where he got the inspo