#IP projects
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Hi, Jenn! I don’t know how to phrase this without seeming arrogant or whiny, but I write a LOT. I feel like I would be a good candidate for IP work. I think I’m listed on my agency’s site as being open to IP, but how does that actually happen? Should I push the IP idea with my agent? Do I need to reach out myself?
It doesn't sound arrogant or whiny, it just sounds like a fact. You write a lot and think you would be a good candidate for IP work. Fair enough!
In my experience that usually happens in one of two ways:
-- An editor approaches me about a specific published author I rep. Like, they are looking for somebody who is already published or "known" in some way -- like, "Because Maggie Tokuda-Hall is known for her YA sapphic mermaid fantasy, would Maggie be interested in writing a gay YA romance between Aquaman and Namor set in the baroque underwater world of Atlantis?" -- they might then want Maggie to write a little sample, or they might consider her already-published work to be sample enough, either way, the point is, they are coming to me in this example BECAUSE SHE'S MAGGIE, they aren't looking for some random other person. IF she doesn't want to do it, they'd choose somebody else, but it would likely also be somebody who has something of a name.
-- An editor approaches me (or the agency as a whole) and says something like, "Hey, we are looking to do an IP series about a diverse team of junior league Pickleball players -- think "MG League of Their Own but for Pickleball" -- let me know if you have any authors who do voicey and heartfelt MG that have an interest in pickleball!" And then we give them some names of some potential candidates who do contemporary MG and play pickleball (or whatever), who might "audition" by writing a sample. In this case, they aren't going for a specific author, they'd likely be open to newer authors, though it would have to be somebody who fits whatever demographic (in this case, sports-loving, does voicey contemporary MG), and is good at writing quickly and to a specific kind of brief.
The problem of course is, if you aren't already somewhat well-known/well-published, the first one probably isn't going to happen. The second one might! Though of course, we can't control how often these opportunities come up, OR if you'd necessarily be the appropriate choice for every opportunity. Like, if it was about a group of teenage Mexican-American pickleball players, they might want a Mexican-American sporty YA author. If it was a ghostwriting gig for a Picture Book by a specific Chinese-American pickleball child prodigy, they'd want a PB author who is into sports and is Chinese-American. You get the picture.
So while we probably have a handful of these kinds of IP / ghostwriting type opportunities come in every month, they are usually targeted in such a way that a fairly narrow swath of our possible authors would be appropriate.
ALSO: Some editors have databases of possible IP writers and agents who rep them, and are happy to add to those databases. Even if they don't have any projects cooking RIGHT NOW, your agent can reach out to editors who do a lot of IP and say, hey, I have this great person, please think of them if something appropriate comes up. This just makes it more likely that an editor will reach out to your agent when they DO have something.
So I don't think it would hurt to remind your agent: "Hey, just putting it out in the universe that I'm very keen to be considered for IP opportunities, if you hear about something that would be good for me, please throw my hat in the ring! I'd be especially interested in: [XYZ]. And feel free to be kind of specific here if you like, giving both appropriate categories (MG series? YA? PB? Chapter Books? GN texts? etc) and fave genre/style/topics (fantasy? romance? contemporary? sports stories? animal stories?) and, if applicable, any possibly relevant cultural / pop-cultural / demographic components that might come into play (I am LGBTQIA, I'm into theatre, I'm a Blasian comic book nerd and obsessed with all things Wakanda, I'm a horse person, I'm into martial arts and baking, whatever)
In other words, don't say EVERYTHING, nobody is good at and interested in EVERYTHING, and if you are being a little specific with some key words, that will help you stand out from the crowd when an editor is looking for something specific. (Like, if they are looking for a writer for a MG superhero project, they are unlikely to notice EVERY author who just puts "MG" -- but WILL notice somebody who has MG + superhero, or MG + Marvel, or MG + comic book nerd, yanno?) Yes, that WILL leave you out of some potential opportunities -- but if you're a MG/YA person, you probably wouldn't be the best fit for a PB or whatever anyway -- and IMO, it's much better all around to get an IP project that really is a fit for you, rather than just taking a flyer on something that isn't in your wheelhouse. Once you have some under your belt, and you've proven that you're reliable and good, people will think of you for further ones, too.
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Surveillance pricing
THIS WEEKEND (June 7–9), I'm in AMHERST, NEW YORK to keynote the 25th Annual Media Ecology Association Convention and accept the Neil Postman Award for Career Achievement in Public Intellectual Activity.
Correction, 7 June 2024: The initial version of this article erroneously described Jeffrey Roper as the founder of ATPCO. He benefited from ATPCO, but did not co-found it. The initial version of this article called ATPCO "an illegal airline price-fixing service"; while ATPCO provides information that the airlines use to set prices, it does not set prices itself, and while the DOJ investigated the company, they did not pursue a judgment declaring the service to be illegal. I regret the error.
Noted anti-capitalist agitator Adam Smith had it right: "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices."
Despite being a raving commie loon, Smith's observation was so undeniably true that regulators, policymakers, and economists couldn't help but acknowledge that it was true. The trustbusting era was defined by this idea: if we let the number of companies in a sector get too small, or if we let one or a few companies get too big, they'll eventually start to rig prices.
What's more, once an industry contracts corporate gigantism, it will become too big to jail, able to outspend and overpower the regulators charged with reining in its cheating. Anyone who believes Smith's self-evident maxim had to accept its conclusion: that companies had to be kept smaller than the state that regulated them. This wasn't about "punishing bigness" – it was the necessary precondition for a functioning market economy.
We kept companies small for the same reason that we limited the height of skyscrapers: not because we opposed height, or failed to appreciate the value of a really good penthouse view – rather, to keep the building from falling over and wrecking all the adjacent buildings and the lives of the people inside them.
Starting in the neoliberal era – Carter, then Reagan – we changed our tune. We liked big business. A business that got big was doing something right. It was perverse to shut down our best companies. Instead, we'd simply ban big companies from rigging prices. This was called the "consumer welfare" theory of antitrust. It was a total failure.
40 years later, nearly every industry is dominated by a handful of companies, and these companies price-gouge us with abandon. Worse, they use their gigantic ripoff winnings to fill war-chests that fund the corruption of democracy, capturing regulators so that they can rip us off even more, while ignoring labor, privacy and environmental law and ducking taxes.
It turns out that keeping gigantic, opaque, complex corporations honest is really hard. They have so many ways to shuffle money around that it's nearly impossible to figure out what they're doing. Digitalization makes things a million times worse, because computers allow businesses to alter their processes so they operate differently for every customer, and even for every interaction.
This is Dieselgate times a billion: VW rigged its cars to detect when they were undergoing emissions testing and switch to a less polluting, more compliant mode. But when they were on the open road, they spewed lethal quantities of toxic gas, killing people by the thousands. Computers don't make corporate leaders more evil, but they let evil corporate leaders execute far more complex and nefarious plans. Digitalization is a corporate moral hazard, making it just too easy and tempting to rig the game.
That's why Toyota, the largest car-maker in the world, just did Dieselgate again, more than a decade later. Digitalization is a temptation no giant company can resist:
https://www.bbc.com/news/articles/c1wwj1p2wdyo
For forty years, pro-monopoly cheerleaders insisted that we could allow companies to grow to unimaginable scale and still prevent cheating. They passed rules banning companies from explicitly forming agreements to rig prices. About ten seconds later, new middlemen popped up offering "information brokerages" that helped companies rig prices without talking to one another.
Take Agri Stats: the country's hyperconcentrated meatpacking industry pays Agri Stats to "consult on prices." They provide Agri Stats with a list of their prices, and then Agri Stats suggests changes based on its analysis. What does that analysis consist of? Comparing the company's prices to its competitors, who are also Agri Stats customers:
https://pluralistic.net/2023/10/04/dont-let-your-meat-loaf/#meaty-beaty-big-and-bouncy
In other words, Agri Stats finds the highest price for each product in the sector, then "advises" all the companies with lower prices to raise their prices to the "competitive" level, creating a one-way ratchet that sends the price of food higher and higher.
More and more sectors have an Agri Stats, and digitalization has made this price-gouging system faster, more efficient, and accessible to sectors with less concentration. Landlords, for example, have tapped into Realpage, a "data broker" that the same thing to your rent that Agri Stats does to meat prices. Realpage requires the landlords who sign up for its service to accept its "recommendations" on minimum rents, ensuring that prices only go up:
https://popular.info/p/feds-raid-corporate-landlord-escalating
Writing for The American Prospect, Luke Goldstein lays out the many ways in which these digital intermediaries have supercharged the business of price-rigging:
https://prospect.org/economy/2024-06-05-three-algorithms-in-a-room/
Goldstein identifies a kind of patient zero for this ripoff epidemic: Jeffrey Roper, a former Alaska Air exec who benefited from a service that helps airlines set prices. ATPCO was investigated by the DOJ in the 1990s, but the enforcers lost their nerve and settled with the company, which agreed to apply some ornamental fig-leafs to its collusion-machine. Even those cosmetic changes were seemingly a bridge too far Roper, who left the US.
But he came back to serve as Realpage's "principal scientist" – the architect of a nationwide scheme to make rental housing vastly more expensive. For Roper, the barrier to low rents was empathy: landlords felt stirrings of shame when they made shelter unaffordable to working people. Roper called these people "idiots" who sentimentality "costs the whole system."
Sticking a rent-gouging computer between landlords and the people whose lives they ruin is a classic "accountability sink," as described in Dan Davies' new book "The Unaccountability Machine: Why Big Systems Make Terrible Decisions – and How The World Lost its Mind":
https://profilebooks.com/work/the-unaccountability-machine/
It's a form of "empiricism washing": if computers are working in the abstract realm of pure numbers, they're just moving the objective facts of the quantitative realm into the squishy, imperfect qualitative world. Davies' interview on Trashfuture is excellent:
https://trashfuturepodcast.podbean.com/e/fire-sale-at-the-accountability-store-feat-dan-davies/
To rig prices, an industry has to solve three problems: the problem of coming to an agreement to fix prices (economists call this "the collective action problem"); the problem of coming up with a price; and the problem of actually changing prices from moment to moment. This is the ripoff triangle, and like a triangle, it has many stable configurations.
The more concentrated an industry is, the easier it is to decide to rig prices. But if the industry has the benefit of digitalization, it can swap the flexibility and speed of computers for the low collective action costs from concentration. For example, grocers that switch to e-ink shelf tags can make instantaneous price-changes, meaning that every price change is less consequential – if sales fall off after a price-hike, the company can lower them again at the press of a button. That means they can collude less explicitly but still raise prices:
https://pluralistic.net/2024/03/26/glitchbread/#electronic-shelf-tags
My name for this digital flexibility is "twiddling." Businesses with digital back-ends can alter their "business logic" from second to second, and present different prices, payouts, rankings and other key parts of the deal to every supplier or customer they interact with:
https://pluralistic.net/2023/02/19/twiddler/
Not only does twiddling make it easier to rip off suppliers, workers and customers, it also makes these crimes harder to detect. Twiddling made Dieselgate possible, and it also underpinned "Greyball," Uber's secret strategy of refusing to send cars to pick up transportation regulators who would then be able to see firsthand how many laws the company was violating:
https://www.nytimes.com/2017/03/03/technology/uber-greyball-program-evade-authorities.html
Twiddling is so easy that it has brought price-fixing to smaller companies and less concentrated sectors, though the biggest companies still commit crimes on a scale that put these bit-players to shame. In The Prospect, David Dayen investigates the "personalized pricing" ripoff that has turned every transaction into a potential crime-scene:
https://prospect.org/economy/2024-06-04-one-person-one-price/
"Personalized pricing" is the idea that everything you buy should be priced based on analysis of commercial surveillance data that predicts the maximum amount you are willing to pay.
Proponents of this idea – like Harvard's Pricing Lab with its "Billion Prices Project" – insist that this isn't a way to rip you off. Instead, it lets companies lower prices for people who have less ability to pay:
https://thebillionpricesproject.com/
This kind of weaponized credulity is totally on-brand for the pro-monopoly revolution. It's the same wishful thinking that led regulators to encourage monopolies while insisting that it would be possible to prevent "bad" monopolies from raising prices. And, as with monopolies, "personalized pricing" leads to an overall increase in prices. In econspeak, it is a "transfer of wealth from consumer to the seller."
"Personalized pricing" is one of those cuddly euphemisms that should make the hair on the back of your neck stand up. A more apt name for this practice is surveillance pricing, because the "personalization" depends on the vast underground empire of nonconsensual data-harvesting, a gnarly hairball of ad-tech companies, data-brokers, and digital devices with built-in surveillance, from smart speakers to cars:
https://pluralistic.net/2024/03/12/market-failure/#car-wars
Much of this surveillance would be impractical, because no one wants their car, printer, speaker, watch, phone, or insulin-pump to spy on them. The flexibility of digital computers means that users always have the technical ability to change how these gadgets work, so they no longer spy on their users. But an explosion of IP law has made this kind of modification illegal:
https://locusmag.com/2020/09/cory-doctorow-ip/
This is why apps are ground zero for surveillance pricing. The web is an open platform, and web-browsers are legal to modify. The majority of web users have installed ad-blockers that interfere with the surveillance that makes surveillance pricing possible:
https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/
But apps are a closed platform, and reverse-engineering and modifying an app is a literal felony – several felonies, in fact. An app is just a web-page skinned with enough IP to make it a felony to modify it to protect your consumer, privacy or labor rights:
https://pluralistic.net/2024/05/07/treacherous-computing/#rewilding-the-internet
(Google is leading a charge to turn the web into the kind of enshittifier's paradise that apps represent, blocking the use of privacy plugins and proposing changes to browser architecture that would allow them to felonize modifying a browser without permission:)
https://pluralistic.net/2023/08/02/self-incrimination/#wei-bai-bai
Apps are a twiddler's playground. Not only can they "customize" every interaction you have with them, but they can block you (or researchers seeking to help you) from recording and analyzing the app's activities. Worse: digital transactions are intimate, contained to the palm of your hand. The grocer whose e-ink shelf-tags flicker and reprice their offerings every few seconds can be collectively observed by people who are in the same place and can start a conversation about, say, whether to come back that night a throw a brick through the store's window to express their displeasure. A digital transaction is a lonely thing, atomized and intrinsically shielded from a public response.
That shielding is hugely important. The public hates surveillance pricing. Time and again, through all of American history, there have been massive and consequential revolts against the idea that every price should be different for every buyer. The Interstate Commerce Commission was founded after Grangers rose up against the rail companies' use of "personalized pricing" to gouge farmers.
Companies know this, which is why surveillance pricing happens in secret. Over and over, every day, you are being gouged through surveillance pricing. The sellers you interact with won't tell you about it, so to root out this practice, we have to look at the B2B sales-pitches from the companies that sell twiddling tools.
One of these companies is Plexure, partly owned by McDonald's, which provides the surveillance-pricing back-ends for McD's, Ikea, 7-Eleven, White Castle and others – basically, any time a company gives you a hard-sell to order via its apps rather than its storefronts or its website, you should assume you're getting twiddled, hard.
These companies use the enshittification playbook to trap you into using their apps. First, they offer discounts to customers who order through their apps – then, once the customers are fully committed to shopping via app, they introduce surveillance pricing and start to jack up the prices.
For example, Plexure boasts that it can predict what day a given customer is getting paid on and use that information to raise prices on all the goods the customer shops for on that day, on the assumption that you're willing to pay more when you've got a healthy bank balance.
The surveillance pricing industry represents another reason for everything you use to spy on you – any data your "smart" TV or Nest thermostat or Ring doorbell can steal from you can be readily monetized – just sell it to a surveillance pricing company, which will use it to figure out how to charge you more for everything you buy, from rent to Happy Meals.
But the vast market for surveillance data is also a potential weakness for the industry. Put frankly: the commercial surveillance industry has a lot of enemies. The only thing it has going for it is that so many of these enemies don't know that what's they're really upset about is surveillance.
Some people are upset because they think Facebook made Grampy into a Qanon. Others, because they think Insta gave their kid anorexia. Some think Tiktok is brainwashing millennials into quoting Osama bin Laden. Some are upset because the cops use Google location data to round up Black Lives Matter protesters, or Jan 6 insurrectionists. Some are angry about deepfake porn. Some are angry because Black people are targeted with ads for overpriced loans or colleges:
https://www.theregister.com/2024/06/04/meta_ad_algorithm_discrimination/
And some people are angry because surveillance feeds surveillance pricing. The thing is, whatever else all these people are angry about, they're all angry about surveillance. Are you angry that ad-tech is stealing a 51% share of news revenue? You're actually angry about surveillance. Are you angry that "AI" is being used to automatically reject resumes on racial, age or gender grounds? You're actually angry about surveillance.
There's a very useful analogy here to the history of the ecology movement. As James Boyle has long said, before the term "ecology" came along, there were people who cared about a lot of issues that seemed unconnected. You care about owls, I care about the ozone layer. What's the connection between charismatic nocturnal avians and the gaseous composition of the upper atmosphere? The term ecology took a thousand issues and welded them together into one movement.
That's what's on the horizon for privacy. The US hasn't had a new federal consumer privacy law since 1988, when Congress acted to ban video-store clerks from telling the newspapers what VHS cassettes you were renting:
https://en.wikipedia.org/wiki/Video_Privacy_Protection_Act
We are desperately overdue for a new consumer privacy law, but every time this comes up, the pro-surveillance coalition defeats the effort. but as people who care about conspiratorialism, kids' mental health, spying by foreign adversaries, phishing and fraud, and surveillance pricing all come together, they will be an unbeatable coalition:
https://pluralistic.net/2023/12/06/privacy-first/#but-not-just-privacy
Meanwhile, the US government is actually starting to take on these ripoff artists. The FTC is working to shut down data-brokers:
https://pluralistic.net/2023/08/16/the-second-best-time-is-now/#the-point-of-a-system-is-what-it-does
The FBI is raiding landlords to build a case against Frontpage and other rent price-fixers:
https://popular.info/p/feds-raid-corporate-landlord-escalating
Agri Stats is facing a DoJ lawsuit:
https://www.nationalhogfarmer.com/market-news/agri-stats-loses-motions-to-transfer-dismiss-in-doj-antitrust-case
Not every federal agency has gotten the message, though. Trump's Fed Chairman, Jerome Powell – whom Biden kept on the job – has been hiking interest rates in a bid to reduce our purchasing power by making millions of Americans poorer and/or unemployed. He's doing this to fight inflation, on the theory that inflation is being cause by us being too well-off, and therefore trying to buy more goods than are for sale.
But of course, interest rates are inflationary: when interest rates go up, it gets more expensive to pay your credit card bills, lease your car, and pay a mortgage. And where we see the price of goods shooting up, there's abundant evidence that this is the result of greedflation – companies jacking up their prices and blaming inflation. Interest rate hawks say that greedflation is impossible: if one company raises its prices, its competitors will swoop in and steal their customers with lower prices.
Maybe they would do that – if they didn't have a toolbox full of algorithmic twiddling options and a deep trove of surveillance data that let them all raise prices together:
https://prospect.org/blogs-and-newsletters/tap/2024-06-05-time-for-fed-to-meet-ftc/
Someone needs to read some Adam Smith to Chairman Powell: "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices."
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/06/05/your-price-named/#privacy-first-again
Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg
CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en
#pluralistic#david dayen#the american prospect#surveillance advertising#commercial surveillance#predictive pricing#monopolism#monopolies#antitrust#unfair and deceptive method of competition#ftc act Section 5#ftca5#ripoffs#surveillance#twiddling#ip#apps#apps are shit#ziprecruiter#personalized pricing#price gouging#just and reasonable#interstate commerce act#one person one price#surveillance pricing#privacy first#billion prices project#ecommerce#ninetailed#cortado group
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Looking back at the interviews and articles leading up to release, the devs talking about how "plenty of players might not even remember Inquisition’s story", how this is the "first Dragon Age game where the combat's actually fun", how the companions this time around "feel fleshed out", "they’re complicated, they have complicated problems, and that’s what’s interesting" - all that was a red flag to me rather than sth to make me excited
#dragon age the veilguard#bioware critical#like are you projecting or are you this disconnected with both the franchise and the fanbase?#did you want to be writing dragon age or is it just something you got stuck with and would rather be doing your own ip#the way they would continuously talk badly about the previous games rubbed me the wrong way#even if just a marketing tactic. like way to alienate dragon age fans i guess is that what you were going for?#and how disrespectful to the writers who were laid off#i'm guessing bioware/ea really wanted to cater to new people only#like i know i know it's all marketing but it's bad marketing
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Reincarnation Bluesverse + Will Wood lyrics
1.1 & 1.2 (couldn't decide which I liked better so have two of them) & 2
Fic: @reblogincarnation-blues's The Mirrored Heart chapter 1
Song: ... well, better than the alternative
3
Fic: @marypsue's What Friends Are For
Song: BlackBoxWarrior - OKULTRA
4 & 5
Fic: @marypsue's Something Borrowed, Something Blues chapter 17
Song: Mr. Capgras Encounters a Secondhand Vanity: Tulpamancer's Prosopagnosia/Pareidolia (As Direct Result of Trauma to the Fusiform Gyrus)
Kept these very fast and loose to try to break out of a creative slump. Based more off of vibes than silly trivial things like canon and facts and anatomy. None of these should be taken literally or metaphorically or physiologically or radiologically. Twice divorced gray eyesed Ian still lives rent free in my head sorry
#ironically forgot the title of the first chapter of tmh lol#had to take a break from the big project because lineart was driving me insane and i miss colors#been going at a snail's pace sorry#transcendence au#gravity falls au#tau art#ian beale#alcor the dreambender#mira ramachandran#rosa darling#reincarnation blues#the mirrored heart#my art#digital art#was aiming for under an hour each#got around 1.3 hours each good enough#chock full of mistakes but i am not looking anymore! time's up#the way i did these kind of self destructed the documents as i went so i can't really go back and fix the things i want to#these are all like older rb ip in the rb renaissance now#there's so much new stuff!!!!! so exciting so many new things i will maybe draw someday#i just think tdge ian is a silly little goober i would put on a hamster wheel
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Just for the record, all the servers and dev stuff is all fanmade, all unofficial, if anything, this and the twitter account (and dime 4chan posts) are the only official source for now, that's all!!
have this little edit for this little fella
thanks for listening and see ya around! 💛
#deltarune#deltarune au#the other puppet#hope I didn't sound too rude#but a lot of people have already asked me#tbh I feel a little confused on what to feel when stuff like this happens#this is my first project based on an existing IP#I've heard about what happened with underfell or storyshift so#just to clear out
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Long time no see...
So this account is basically dead now, but I hope you are all doing well! I'm fine: about to move to a new country, getting on well in my Other Job. Although I have given up on ChoiceScript, I haven't given up on writing stuff, and I will hopefully have a new cyberpunky project to announce over the next few months! (No concrete details yet, I'm afraid). In the meantime, as a cryptic teaser, here are some fake corporate logos I've been working on recently for the Mystery New Project:
#relics of the lost age#relics series#shadowrun#neon fire#cyberpunk#dev update#mysterious new cyberpunk-adjacent project and ip#look i'm not dead!
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if you want to know how the good omens fandom is dealing with the show getting a 90 minute finale instead of a full season because neil gaiman got outed as a serial rapist, uh, some of them are now spreading around a petition (lol) to get the full season back
very normal people with very normal priorities in life
#1. you are not owed television shows and 2. ??????????#SIX WOMEN HAVE COME FORWARD!!!!!!!!!!!!!!!#THIS IS NOT AMBIGUOUS OR HE SAID SHE SAID#AND THIS IS NOT A 'OH ONE MEMBER ON STAFF DID SOMETHING BAD NOW EVERYONE IS BEING PUNISHED'#HE IS THE HEAD HONCHO!! IT'S HIS IP!!! IT'S HIS BRAND#HE IS GOOD OMENS#'oh but terry pratch--' HE'S DEAD#THIS IS NEIL GAIMAN'S PROJECT
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Seeing Shrek on Disney plus is something that makes my stomach sink in a pit oh it's not how it's supposed to be. Shrek is a satirical parody mocking Disney and Disney owns it now... I'm so tired of playing monopoly can we do something else please
#id take anything over the consolidation of streaming services into a single ip conglomerate#this sucksssss#b.text#disney#anti disney#i guess. i just dont want every entertainment to be under like 3 corporate umbrellas#like theres a big difference between this and how it was before disney buught up everything. competition.#yes theres still always going to be indie projects (good!) but the fact that most pop culture media is made by#so few companies when in throast it was hundreds the dozens now even less ..... yikes!#monopoly busting everywhere pleaseeee. this can't just keep happening.... its bad out here... its not just media too.
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🫧🌿🥬 fanart(?) for my concept comic deepswim (ft: mnd and ursula, the overprotective evolved eel lizard)
#ip mnd#iambicpentameter#iambicpentameter deepswim#deepswim#playingwithpens&pencils#cj mind#chonny jash mind#mind chonny jash#artists on tumblr#deepswim ursula#deepswim mnd#colored pens#colored pencils#highlighter#colored drawing#traditional art#Spotify#song inspired#all of creatures of habit goes SO hard#thank you warrior cats multi-animator project for getting me into kiltro#kiltro was my first concert :]#they played curico and i almost cried💛💛#rain world#rainworld#rw iterator#rw eel lizard#iterator#rw iterator oc
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The original blogpost will be set to private temporarily while I redraft it for easier and organized viewing
Soon all the information will be migrated to my website for the PERSONA / RE-IMAGINING PROJECT via www.sunsuton.com
I would like to give special thanks to trifectamix for continuing to relay updates to you all. I appreciate everything she has done so far, as well as all the remaining fans who've helped to keep the imagination alive after over a decade!
If you would like to stay posted please visit the archive or alternatively stay tuned to my X/Twitter account where I will occasionally post development blogs and random musings about the Persona 5 Imagining Project [ P5:IP ] and the current Persona Re-Imagining Project coming in 2025
-The links will be provided below-
Thank you for your understanding everyone, see you soon in 2025!
Here's a sneak preview on the development progress featuring Kai ( the original P5:IP nameless protagonist )
As well as NYPD Detective Sara Callahan (based off the character Harry Callahan from the movie Dirty Harry as well as the prototype version of Hulkenberg from Project:ReFantasy) and Officer Cross ( a tribute to Blue Stigma's OC character ) for the upcoming Re-Imagining Project, with both projects linked together story wise a decade in the making
Also here is an audio sample for a story segment on P5:IP featuring Kai & Asuka on a 'date' to listen to, via Vocaroo
Please enjoy!
#atlusxp5#ATLUSxP5#P5IP#P5:IP#persona#Persona 5 Imagining Project#PERSONA / RE-IMAGINING PROJECT#Imagining Project#Imagining#Project#trifectamix#fan project#SMT#Megaten#sunsuton
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New 10 billion treasure and gem project 🙃
#fr#flight rising#fr dragon scry#dbd#dead by daylight#the artist is admittedly the only non-ip killer i play so i wanted to make a fandragon of her#i so far have a female skydancer with the colors + okapi#brewing orb and thinking of switching the sec to seraph since bee is tooooo expensive#also need to save up for the apparel 🙃#project hell
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So, I just want to laugh at every AC fanboy blaming this on the trilogy.
First of all, the stock is its lowest in 10 years. Know what killed it last time? AC Unity and fans tiring of the same formula released annually. Know what performed well shortly before that and was helping Ubisoft thrive? Black Flag.
Then you have the trilogy which drastically improved sales and brought the franchise back to life. In fact. VALHALLA sold so well....for TWO YEARS... that it was the 2nd best seller in the history of Ubisoft and the best selling game for that IP. Their pride and joy IP, mind you.
And you want to blame this on the trilogy and the open world RPG format when Black Flag AND the trilogy both sold like hot cakes? Lmfao!!!
No, fanboys. Because your little nostalgia game, Mirage, was supposed to bring your franchise back to glory with the old formula. Remember? how'd that go? Oh yeah. It was a glorified DLC, short, linear, and the characters were cookie cutter. Y'all didn't get Ezio with a skin thrown on him and didn't buy the game. So...post trilogy, the nostalgia game actually bombed.
So anyway, what is actually causing this company to tank is not AC as an IP. AC is the only hope they have. Far Cry and Rainbow Six? No. AC. And the trilogy made that abundantly clear. Valhalla being the most clear example.
As the article states, what is actually killing Ubisoft is not AC, fanboys. It's the trend chasing. It's constantly venturing into new IPs that delay, delay, then cancel or bomb (Skull and Bones anyone?) Or sell modestly instead of like the trilogy did, which is what they desperately need. Games to sell like the trilogy did. Especially Valhalla. Except none of the new IPs are.
And by stretching the company entirely too thin, with too many projects (and too many of them being huge projects, too!), they aren't delivering anymore.
Nevermind how the working conditions caused talent to leave in droves. Nevermind how the same culture that thrived during the original AC games, that sexist and highly toxic culture, is a huge part of the company's dysfunction in the first place and had led to a lot of turmoil between the old guard leadership everyone hates and the staff who can't take it anymore. But y'all don't talk about that. Nah, it must be the open world RPG format and "wokeness" that killed Ubisoft, right? Despite not a single data point supporting those weirdo claims.
I mean, at this point I am laughing because Ubisoft ditched Valhalla with the shittiest "Ending" I've ever seen just to tee up Mirage and appease those of you saying those exact things....then expected to retain all of us who got into the franchise due to the trilogy or came back due to the trilogy by creating a bunch of different games, including some we may buy.
But don't get it twisted. You're not going to stay in your little fantasy land and pretend like the trilogy killed Ubisoft. It saved it. Just look at facts. For once.
#ubisoft#asscreed#assassinscreed#ubisoft killed ubisoft with too many projects#ubisoft dug itself into a hole with trend chasing and new IPs#and a toxic culture not unlike the sexist fanbase that thinks every AC game should be Ezio reskinned#despite being the ones who got bored with the franchise and almost tanking the stock to death in 2013#stick to facts#the trilogy saved your beloved franchise and now look at it
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The CHIPS Act treats the symptoms, but not the causes
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/02/07/farewell-mr-chips/#we-used-to-make-things
There's this great throwaway line in 1992's Sneakers, where Dan Aykroyd, playing a conspiracy-addled hacker/con-man, is feverishly telling Sydney Poitier (playing an ex-CIA spook) about a 1958 meeting Eisenhower had with aliens where Ike said, "hey, look, give us your technology, and we'll give you all the cow lips you want."
Poitier dismisses Aykroyd ("Don't listen to this man. He's certifiable"). We're meant to be on Poitier's side here, but I've always harbored some sympathy for Aykroyd in this scene.
That's because I often hear echoes of Aykroyd's theory in my own explanations of the esoteric bargains and plots that produced the world we're living in today. Of course, in my world, it's not presidents bargaining for alien technology in exchange for cow-lips – it's the world's wealthy nations bargaining to drop trade restrictions on the Global South in exchange for IP laws.
These bargains – which started as a series of bilateral and then multilateral agreements like NAFTA, and culminated in the WTO agreement of 1999 – were the most important step in the reordering of the world's economy around rent-extraction, cheap labor exploitation, and a brittle supply chain that is increasingly endangered by the polycrisis of climate and its handmaidens, like zoonotic plagues, water wars, and mass refugee migration.
Prior to the advent of "free trade," the world's rich countries fashioned debt into a whip-hand over poor, post-colonial nations. These countries had been bankrupted by their previous colonial owners, and the price of their freedom was punishing debts to the IMF and other rich-world institutions in exchange for loans to help these countries "develop."
Like all poor debtors, these countries were said to have gotten into their predicament through moral failure – they'd "lived beyond their means."
(When rich people get into debt, bankruptcy steps in to give them space to "restructure" according to their own plans. When poor people get into debt, bankruptcy strips them of nearly everything that might help them recover, brands them with a permanent scarlet letter, and subjects them to humiliating micro-management whose explicit message is that they are not competent to manage their own affairs):
https://pluralistic.net/2021/08/07/hr-4193/#shoppers-choice
So the poor debtor nations were ordered to "deregulate." They had to sell off their state assets, run their central banks according to the dictates of rich-world finance authorities, and reorient their production around supplying raw materials to rich countries, who would process these materials into finished goods for export back to the poor world.
Naturally, poor countries were not allowed to erect "trade barriers" that might erode the capacity of this North-South transfer of high-margin goods, but this was not the era of free trade. It wasn't the free trade era because, while the North-South transfer was largely unrestricted, the South-North transfer was subject to tight regulation in the rich world.
In other words, poor countries were expected to export, say, raw ore to the USA and reimport high-tech goods, with low tariffs in both directions. But if a poor country processed that ore domestically and made its own finished goods, the US would block those goods at the border, slapping them with high tariffs that made them more expensive than Made-in-the-USA equivalents.
The argument for this unidirectional trade was that the US – and other rich countries – had a strategic need to maintain their manufacturing industries as a hedge against future geopolitical events (war, but also pandemics, extreme weather) that might leave the rich world unable to provide for itself. This rationale had a key advantage: it was true.
A country that manages its own central bank can create as much of its own currency as it wants, and use that money to buy anything for sale in its own currency.
This may not be crucial while global markets are operating to the country's advantage (say, while the rest of the world is "willingly" pricing its raw materials in your country's currency), but when things go wrong – war, plague, weather – a country that can't make things is at the rest of the world's mercy.
If you had to choose between being a poor post-colonial nation that couldn't supply its own technological needs except by exporting raw materials to rich countries, and being a rich country that had both domestic manufacturing capacity and a steady supply of other countries' raw materials, you would choose the second, every time.
What's not to like?
Here's what.
The problem – from the perspective of America's ultra-wealthy – was that this arrangement gave the US workforce a lot of power. As US workers unionized, they were able to extract direct concessions from their employers through collective bargaining, and they could effectively lobby for universal worker protections, including a robust welfare state – in both state and federal legislatures. The US was better off as a whole, but the richest ten percent were much poorer than they could be if only they could smash worker power.
That's where free trade comes in. Notwithstanding racist nonsense about "primitive" countries, there's no intrinsic defect that stops the global south from doing high-tech manufacturing. If the rich world's corporate leaders were given free rein to sideline America's national security in favor of their own profits, they could certainly engineer the circumstances whereby poor countries would build sophisticated factories to replace the manufacturing facilities that sat behind the north's high tariff walls.
These poor-country factories could produce goods ever bit as valuable as the rich world's shops, but without the labor, environmental and financial regulations that constrained their owners' profits. They slavered for a business environment that let them kill workers; poison the air, land and water; and cheat the tax authorities with impunity.
For this plan to work, the wealthy needed to engineer changes in both the rich world and the poor world. Obviously, they would have to get rid of the rich world's tariff walls, which made it impossible to competitively import goods made in the global south, no matter how cheaply they were made.
But free trade wasn't just about deregulation in the north – it also required a whole slew of new, extremely onerous regulations in the global south. Corporations that relocated their manufacturing to poor – but nominally sovereign – countries needed to be sure that those countries wouldn't try to replicate the American plan of becoming actually sovereign, by exerting control over the means of production within their borders.
Recall that the American Revolution was inspired in large part by fury over the requirement to ship raw materials back to Mother England and then buy them back at huge markups after they'd been processed by English workers, to the enrichment of English aristocrats. Post-colonial America created new regulations (tariffs on goods from England), and – crucially – they also deregulated.
Specifically, post-revolutionary America abolished copyrights and patents for English persons and firms. That way, American manufacturers could produce sophisticated finished goods without paying rent to England's wealthy making those goods cheaper for American buyers, and American publishers could subsidize their editions of American authors' books by publishing English authors on the cheap, without the obligation to share profits with English publishers or English writers.
The surplus produced by ignoring the patents and copyrights of the English was divided (unequally) among American capitalists, workers, and shoppers. Wealthy Americans got richer, even as they paid their workers more and charged less for their products. This incubated a made-in-the-USA edition of the industrial revolution. It was so successful that the rest of the world – especially England – began importing American goods and literature, and then American publishers and manufacturers started to lean on their government to "respect" English claims, in order to secure bilateral protections for their inventions and books in English markets.
This was good for America, but it was terrible for English manufacturers. The US – a primitive, agricultural society – "stole" their inventions until they gained so much manufacturing capacity that the English public started to prefer American goods to English ones.
This was the thing that rich-world industrialists feared about free trade. Once you build your high-tech factories in the global south, what's to stop those people from simply copying your plans – or worse, seizing your factories! – and competing with you on a global scale? Some of these countries had nominally socialist governments that claimed to explicitly elevate the public good over the interests of the wealthy. And all of these countries had the same sprinkling of sociopaths who'd gladly see a million children maimed or the land poisoned for a buck – and these "entrepreneurs" had unbeatable advantages with their countries' political classes.
For globalization to work, it wasn't enough to deregulate the rich world – capitalists also had to regulate the poor world. Specifically, they had to get the poor world to adopt "IP" laws that would force them to willingly pay rent on things they could get for free: patents and other IP, even though it was in the short-term, medium-term, and long-term interests of both the nation and its politicians and its businesspeople.
Thus, the bargain that makes me sympathetic to Dan Aykroyd: not cow lips for alien tech; but free trade for IP law. When the WTO was steaming towards passage in the late 1990s, there was (rightly) a lot of emphasis on its deregulatory provisions: weakening of labor, environmental and financial laws in the poor world, and of tariffs in the rich world.
But in hindsight, we all kind of missed the main event: the TRIPS (Agreement on Trade-Related Aspects of Intellectual Property Rights). This actually started before the WTO treaty (it was part of the GATT, a predecessor to the WTO), but the WTO spread it to countries all over the world. Under the TRIPS, poor countries are required to honor the IP claims of rich countries, on pain of global sanction.
That was the plan: instead of paying American workers to make Apple computers, say, Apple could export the "IP" for Macs and iPhones to countries like China, and these countries would produce Apple products that were "designed in California, assembled in China." China would allow Apple to treat Chinese workers so badly that they routinely committed suicide, and would lock up or kill workers who tried to unionize. China would accept vast shipments of immortal, toxic e-waste. And China wouldn't let its entrepreneurs copy Apple's designs, be they software, schematics or trademarks.
Apple isn't the only company that pursued this strategy, but no company has executed it as successfully. It's not for nothing that Steve Jobs's hand-picked successor was Tim Cook, who oversaw the transfer of even the most exacting elements of Apple manufacturing to Chinese facilities, striking bargains with contractors like Foxconn that guaranteed that workers would be heavily – lethally! – surveilled and controlled to prevent the twin horrors of unionization and leaks.
For the first two decades of the WTO era, the most obvious problems with this arrangement was wage erosion (for American workers) and leakage (for the rich). China's "socialist" government was only too happy to help Foxconn imprison workers who demanded better wages and working conditions, but they were far more relaxed about knockoffs, be they fake iPods sold in market stalls or US trade secrets working their way into Huawei products.
These were problems for the American aristocracy, whose investments depended on China disciplining both Chinese workers and Chinese businesses. For the American people, leakage was a nothingburger. Apple's profits weren't shared with its workforce beyond the relatively small number of tech workers at its headquarters. The vast majority of Apple employees, who flogged iPhones and scrubbed the tilework in gleaming white stores across the nation, would get the same minimal (or even minimum) wage no matter how profitable Apple grew.
It wasn't until the pandemic that the other shoe dropped for the American public. The WTO arrangement – cow lips for alien technology – had produced a global system brittle supply chains composed entirely of weakest links. A pandemic, a war, a ship stuck in the Suez Canal or Houthi paramilitaries can cripple the entire system, perhaps indefinitely.
For two decades, we fought over globalization's effect on wages. We let our corporate masters trick us into thinking that China's "cheating" on IP was a problem for the average person. But the implications of globalization for American sovereignty and security were banished to the xenophobic right fringe, where they were mixed into the froth of Cold War 2.0 nonsense. The pandemic changed that, creating a coalition that is motivated by a complex and contradictory stew of racism, environmentalism, xenophobia, labor advocacy, patriotism, pragmatism, fear and hope.
Out of that stew emerged a new American political tendency, mostly associated with Bidenomics, but also claimed in various guises by the American right, through its America First wing. That tendency's most visible artifact is the CHIPS Act, through which the US government proposes to use policy and subsidies to bring high-tech manufacturing back to America's shores.
This week, the American Economic Liberties Project published "Reshoring and Restoring: CHIPS Implementation for a Competitive Semiconductor Industry," a fascinating, beautifully researched and detailed analysis of the CHIPS Act and the global high-tech manufacturing market, written by Todd Achilles, Erik Peinert and Daniel Rangel:
https://www.economicliberties.us/our-work/reshoring-and-restoring-chips-implementation-for-a-competitive-semiconductor-industry/#
Crucially, the report lays out the role that the weakening of antitrust, the dismantling of tariffs and the strengthening of IP played in the history of the current moment. The failure to enforce antitrust law allowed for monopolization at every stage of the semiconductor industry's supply-chain. The strengthening of IP and the weakening of tariffs encouraged the resulting monopolies to chase cheap labor overseas, confident that the US government would punish host countries that allowed their domestic entrepreneurs to use American designs without permission.
The result is a financialized, "capital light" semiconductor industry that has put all its eggs in one basket. For the most advanced chips ("leading-edge logic"), production works like this: American firms design a chip and send the design to Taiwan where TSMC foundry turns it into a chip. The chip is then shipped to one of a small number of companies in the poor world where they are assembled, packaged and tested (AMP) and sent to China to be integrated into a product.
Obsolete foundries get a second life in the commodity chip ("mature-node chips") market – these are the cheap chips that are shoveled into our cars and appliances and industrial systems.
Both of these systems are fundamentally broken. The advanced, "leading-edge" chips rely on geopolitically uncertain, heavily concentrated foundries. These foundries can be fully captured by their customers – as when Apple prepurchases the entire production capacity of the most advanced chips, denying both domestic and offshore competitors access to the newest computation.
Meanwhile, the less powerful, "mature node" chips command minuscule margins, and are often dumped into the market below cost, thanks to subsidies from countries hoping to protect their corner of the high-tech sector. This makes investment in low-power chips uncertain, leading to wild swings in cost, quality and availability of these workhorse chips.
The leading-edge chipmakers – Nvidia, Broadcom, Qualcomm, AMD, etc – have fully captured their markets. They like the status quo, and the CHIPS Act won't convince them to invest in onshore production. Why would they?
2022 was Broadcom's best year ever, not in spite of its supply-chain problems, but because of them. Those problems let Broadcom raise prices for a captive audience of customers, who the company strong-armed into exclusivity deals that ensured they had nowhere to turn. Qualcomm also profited handsomely from shortages, because its customers end up paying Qualcomm no matter where they buy, thanks to Qualcomm ensuring that its patents are integrated into global 4G and 5G standards.
That means that all standards-conforming products generate royalties for Qualcomm, and it also means that Qualcomm can decide which companies are allowed to compete with it, and which ones will be denied licenses to its patents. Both companies are under orders from the FTC to cut this out, and both companies ignore the FTC.
The brittleness of mature-node and leading-edge chips is not inevitable. Advanced memory chips (DRAM) roughly comparable in complexity to leading-edge chips, while analog-to-digital chips are as easily commodified as mature-node chips, and yet each has a robust and competitive supply chain, with both onshore and offshore producers. In contrast with leading-edge manufacturers (who have been visibly indifferent to the CHIPS incentives), memory chip manufacturers responded to the CHIPS Act by committing hundreds of billions of dollars to new on-shore production facilities.
Intel is a curious case: in a world of fabless leading-edge manufacturers, Intel stands out for making its own chips. But Intel is in a lot of trouble. Its advanced manufacturing plans keep foundering on cost overruns and delays. The company keeps losing money. But until recently, its management kept handing its shareholders billions in dividends and buybacks – a sign that Intel bosses assume that the US public will bail out its "national champion." It's not clear whether the CHIPS Act can save Intel, or whether financialization will continue to hollow out a once-dominant pioneer.
The CHIPS Act won't undo the concentration – and financialization – of the semiconductor industry. The industry has been awash in cheap money since the 2008 bailouts, and in just the past five years, US semiconductor monopolists have paid out $239b to shareholders in buybacks and dividends, enough to fund the CHIPS Act five times over. If you include Apple in that figure, the amount US corporations spent on shareholder returns instead of investing in capacity rises to $698b. Apple doesn't want a competitive market for chips. If Apple builds its own foundry, that just frees up capacity at TSMC that its competitors can use to improve their products.
The report has an enormous amount of accessible, well-organized detail on these markets, and it makes a set of key recommendations for improving the CHIPS Act and passing related legislation to ensure that the US can once again make its own microchips. These run a gamut from funding four new onshore foundries to requiring companies receiving CHIPS Act money to "dual-source" their foundries. They call for NIST and the CPO to ensure open licensing of key patents, and for aggressive policing of anti-dumping rules for cheap chips. They also seek a new law creating an "American Semiconductor Supply Chain Resiliency Fee" – a tariff on chips made offshore.
Fundamentally, these recommendations seek to end the outsourcing made possible by restrictive IP regimes, to undercut Wall Street's power to demand savings from offshoring, and to smash the market power of companies like Apple that make the brittleness of chip manufacturing into a feature, rather than a bug. This would include a return to previous antitrust rules, which limited companies' ability to leverage patents into standards, and to previous IP rules, which limited exclusive rights chip topography and design ("mask rights").
All of this will is likely to remove the constraints that stop poor countries from doing to America the same things that postcolonial America did to England – that is, it will usher in an era in which lots of countries make their own chips and other high-tech goods without paying rent to American companies. This is good! It's good for poor countries, who will have more autonomy to control their own technical destiny. It's also good for the world, creating resiliency in the high-tech manufacturing sector that we'll need as the polycrisis overwhelms various places with fire and flood and disease and war. Electrifying, solarizing and adapting the world for climate resilience is fundamentally incompatible with a brittle, highly concentrated tech sector.
Pluralizing high-tech production will make America less vulnerable to the gamesmanship of other countries – and it will also make the rest of the world less vulnerable to American bullying. As Henry Farrell and Abraham Newman describe so beautifully in their 2023 book Underground Empire, the American political establishment is keenly aware of how its chokepoints over global finance and manufacturing can be leveraged to advantage the US at the rest of the world's expense:
https://pluralistic.net/2023/10/10/weaponized-interdependence/#the-other-swifties
Look, I know that Eisenhower didn't trade cow-lips for alien technology – but our political and commercial elites really did trade national resiliency away for IP laws, and it's a bargain that screwed everyone, except the one percenters whose power and wealth have metastasized into a deadly cancer that threatens the country and the planet.
Image: Mickael Courtiade (modified) https://www.flickr.com/photos/197739384@N07/52703936652/
CC BY 2.0 https://creativecommons.org/licenses/by/2.0/
#pluralistic#chips act#ip#monopolies#antitrust#national security#industrial policy#american economic liberties project#tmsc#leading-edge#intel#mature node#lagging edge#foundries#fabless
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Not to sound like a salty bitch but, my God, why do some of the most annoying people end up with the most successful IPs?
#if an indie project of mine became successful and viral#I would be too busy trying to nurture that following and monetize that success#to try and encourage my fanbase to look up smut made of my IP#and submit it to a Google form so I can go DMCA it#but hey what do i know
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My spiderverse post for the day but I don’t see the point - in fact I think it’s counterintuitive to what the story is driving at - in twisting ourselves in knots arguing whether Miles is a definitive spiderman of his universe because he actually hits the canon checkboxes like his uncle dying etc and his universe hasn’t collapsed like. That’s still a validation operating by the parameters Miguel outlined, when the entire point is that those factors are meaningless to the identity of “spiderman” in isolation. What makes their hero mantle one of worth is the choice to always try save the little people, even when they don’t succeed, and becoming fixated on the loss and it’s supposed inevitability has put them all in a place of stagnation.
Even if Miles hadn’t had a single person die in his journey thus far he’d still be a worthy spiderman. <- a point literally crystallised in Pavitr.
#insert the nice binary idiot now what’s outside it post here#I keep seeing posts like HA miguel is so dumb because Miles actually DOES fit the parameters of the binary he’s outlining when like#IT DOES NOT MATTER. THE BINARY. THE PRECONCIEVED STORY. IT DOESNT MAKE MILES SPIDERMAN#also in the extratextual space.#miles is carrying all of this extratextual subtext about being the first black spiderman#and how that already was a challenge to the spiderman identity#‘canon’ as a lit concept irl always caries an air of exclusion#that application doesn’t map perfectly into how it’s being conceptualised in this film#because Miguel isn’t like. an allegory for brand IP#but the point is ‘canon’ is still a FRAMEWORK being applied to their understanding of the multiverse#it’s happened to everyone so far so it becomes thought of as an immutable destiny#because these are characters who can’t see the fact that as a plot device#the death of the cop is a reminder that you can’t save everyone - and that HURTS - but you must try#and the trying was valuable#all of this is why lyla hesitated when she says it’s part of the model projection. it’s a MODEL#tunes talks spiderverse
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people have too high an opinion of greta gerwig and are setting themselves up tbh
#she is not directing narnia because she wants to champion nuanced tales for women#she is directing narnia because she will be able to do a competent job and it will cement her further as a Big Studio Director which is her#goal!!!!!#she wants the IP!!!!!!!#she knows what kind of story she can tell yes but it’s not like. an altruistic urge to Tell Women’s Stories#she wants to be a go to name for big studio projects#get comfy with that so you can stop looking silly tbh
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