#Google Ads company in New Zealand

[toprankdigitalnz]

Boost Your Business with Top Digital Marketing Services in New Zealand

In the fast-paced digital age, leveraging expert services is crucial for businesses to thrive. From Hamilton to Auckland and beyond, specialized digital marketing services can significantly enhance your online presence. Here, we explore how web design, Google Ads, and Facebook marketing can transform your business in New Zealand.

Innovative Web Design Services in Hamilton

Hamilton is a city known for its innovation and growth. Businesses here can benefit immensely from professional web design services. A well-designed website is the cornerstone of your online presence, providing a platform where potential customers can learn about your products and services.

Web design services in Hamilton focus on creating websites that are not only visually stunning but also highly functional. By incorporating user-friendly navigation, fast loading times, and mobile responsiveness, these services ensure that your website provides an excellent user experience. Moreover, a professionally designed website helps build trust and credibility with your audience, essential for converting visitors into customers.

Local web designers in Hamilton also understand the importance of SEO-friendly designs. They integrate essential SEO elements right from the development stage, such as optimized images, clean code, and strategic use of keywords. This foundational SEO work ensures that your website ranks well on search engines, making it easier for potential customers to find you.

Drive Quality Traffic with a Google Ads Company in New Zealand

Google Ads is an indispensable tool for businesses aiming to increase their online visibility quickly. A specialized Google Ads company in New Zealand can help you create targeted ad campaigns that deliver immediate results. These companies use sophisticated targeting methods to ensure your ads reach the right audience.

Google Ads experts in New Zealand offer a range of services, from keyword research and ad creation to campaign management and performance analysis. By focusing on high-intent keywords relevant to your business, they can drive quality traffic to your website. Moreover, they continuously monitor and optimize your campaigns to ensure maximum ROI, adjusting bids, and refining ad copy based on performance data.

Another significant advantage of partnering with a Google Ads company in New Zealand is their local market knowledge. They understand the nuances of the New Zealand market and can tailor your ad campaigns to resonate with local consumers, thereby increasing the effectiveness of your marketing efforts.

Engage Customers with Facebook Marketing Services in New Zealand

Facebook remains a powerful platform for businesses to engage with their audience and build a loyal customer base. Facebook marketing services in New Zealand specialize in creating compelling ad campaigns and organic content that captures the attention of your target audience.

Experts in Facebook marketing use advanced targeting options to reach users based on demographics, interests, and behaviors. This ensures that your ads are seen by people who are most likely to be interested in your products or services. Additionally, these services include content creation and page management, helping your business maintain an active and engaging presence on Facebook.

By leveraging Facebook’s robust analytics tools, marketing professionals can track the performance of your campaigns and make data-driven decisions to improve results. This continuous optimization helps maximize your ad spend and achieve better engagement and conversion rates.

Conclusion

Investing in web design services in Hamilton, a Google Ads company in New Zealand, and Facebook marketing services can significantly boost your business’s online presence and growth. These services offer comprehensive solutions tailored to the unique needs of your business, ensuring that you reach your target audience effectively and efficiently. By embracing these digital marketing strategies, you can enhance your visibility, engage with customers, and drive sustainable growth in New Zealand’s competitive market.

[noticiassincensura]

China Is Using Meta’s AI for Military Purposes. Meta and the U.S. Responded Exactly as Expected

The company led by Mark Zuckerberg had prohibited the use of its AI for military purposes, but recent events with China have prompted Meta to change Llama’s terms of use.

China’s Military Use of Meta’s AI

A few days ago, Reuters revealed that China had used an earlier version of Meta’s AI model, Llama, to develop a chatbot with military applications. This discovery stirred up some controversy and has also changed Meta’s approach in this sector. Chinese research institutions linked to the People’s Liberation Army reportedly leveraged a previous version of Llama, specifically the 13B version (with 13 billion parameters), and added custom parameters to create a military-oriented tool called ChatBIT.

ChatBIT as a Military Assistant

According to a study cited by Reuters, ChatBIT was “optimized for dialogue and responding to military field questions.” Tests indicated that ChatBIT could outperform other models with about 90% of GPT-4’s capabilities.

Unauthorized Use and Meta’s Reaction

The discovery of ChatBIT caused concern among Meta executives, who, in a statement to Reuters, affirmed that using Llama for military applications was “unauthorized.” Meta’s terms of use for Llama specifically prohibit military or nuclear applications. Following the incident, Meta updated its policy on its official blog. Under the new terms, Meta’s AI model can now be used for military applications, but only in the United States and its closest allies: the United Kingdom, Canada, Australia, and New Zealand.

Meta’s AI Restricted to the U.S. and Key Allies

In this announcement, Meta officials noted that these “responsible and ethical” uses would support “the prosperity and security of the United States.” Among the companies authorized to use Meta’s AI technology for military purposes are Amazon Web Services, Anduril, Booz Allen, Databricks, Deloitte, IBM, Leidos, Lockheed Martin, Microsoft, Oracle, Palantir, Scale AI, and Snowflake.

The Military Application Debate in AI

The use of AI models in military and defense contexts has long been met with concern. In 2018, Google withdrew from Project Maven, an initiative involving AI for U.S. military drone control, following employee protests.

Controversy, Concern, and Regulation

Meta’s decision has stirred debate, though military AI applications seemed inevitable. Militaries and intelligence agencies worldwide have used open-source solutions for years, and it was only a matter of time before models like Meta’s would be drawn into similar uses.

[enterprisewired]

Meta Opens Its A.I. Models to U.S. Military and Allied Use

Source: finance.yahoo_.com

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Meta, the parent company of Facebook, Instagram, and WhatsApp, recently announced a significant change in its policy by allowing U.S. government agencies and national security contractors to utilize its artificial intelligence (A.I.) models for military purposes. Known for its commitment to open-source A.I., Meta’s decision marks a shift from its previous stance, which prohibited using its technology in military or defense sectors. Meta’s A.I. models, called Llama, will now be accessible to federal agencies and private contractors focused on national security, including major defense companies like Lockheed Martin, Booz Allen Hamilton, Palantir, and Anduril. The move aligns with Meta’s broader strategy to support democratic values and the safety of allied nations, according to Nick Clegg, Meta’s president of global affairs.

Llama, Meta’s open-source A.I. technology, can be freely copied, shared, and adapted by developers worldwide, a practice Meta believes can lead to safer, more refined A.I. Meta’s leadership emphasized that the controlled application of its technology could reinforce the United States’ strategic edge in the global race for A.I. supremacy. In his blog post, Clegg highlighted the importance of A.I. in national defense, stating that Meta’s involvement aims to contribute to the “safety, security, and economic prosperity” of the U.S. and its allies.

Extending A.I. Support to Allied Nations

In addition to U.S. agencies, Meta plans to share its A.I. models with members of the Five Eyes intelligence alliance, which includes the United States, Canada, the United Kingdom, Australia, and New Zealand. This collaboration reflects Meta’s commitment to supporting allied nations in bolstering their security frameworks. Clegg mentioned that these partnerships could enhance cybersecurity and assist in monitoring activities that may threaten democratic values globally.

Meta’s push to distribute its open-source A.I. on a broader scale comes amid an intensifying A.I. race with tech giants like Google, OpenAI, and Microsoft. Unlike competitors that have chosen to restrict access to their A.I. technologies due to concerns over potential misuse, Meta has taken an alternative approach by sharing its code freely, allowing third-party developers to improve and adapt it. Since August, Llama has been downloaded over 350 million times, reflecting Meta’s goal of promoting widespread adoption of its A.I. technology. However, this decision has sparked debate over security risks and potential misuses.

Concerns Over Open-Source Approach and Regulatory Challenges

While Meta aims to advance U.S. technological interests, its open-source A.I. approach has not been without controversy. Some argue that unrestricted access could make the technology vulnerable to misuse, especially in global security contexts. Recently, a Reuters report alleged that Chinese institutions connected to the government had used Llama to develop applications for the People’s Liberation Army, sparking concerns over potential risks associated with open-source A.I. Meta executives disputed the report, emphasizing that the Chinese government was unauthorized to use Llama for military purposes.

Clegg defended Meta’s open-source policy, arguing that transparent access allows experts to identify and mitigate risks more effectively. He added that responsible applications of Meta’s A.I. could serve broader strategic interests by enabling the United States to stay ahead technologically. According to Clegg, the aim is to establish a “virtuous circle” where A.I. can be developed ethically and contribute positively to both U.S. interests and global stability.

[secretstalks]

How businesses can connect with customers: Tracksuit CEO Statement

When I spoke with Matt Herbert, co-founder and co-CEO of Tracksuit, I expected our conversation to revolve around digital marketing. After all, Tracksuit’s platform is designed to help brands track their performance through online metrics. However, Herbert stressed the importance of traditional offline marketing strategies, even amidst the increasing focus on digital.

“How many customers do you really need? Who are your customers? Where do they spend their time?” he asked a dental practice in New Zealand that had heavily invested in Google AdWords and Facebook ads but wasn't seeing substantial results.

Tracksuit, co-founded by Herbert and Connor Archbold in New Zealand in 2021, raised $20.5 million in Series A funding earlier this year. As the company expands into the US and UK, it now monitors over 4,000 brands worldwide, providing real-time insights into consumer sentiment and brand awareness.

Despite being an online business, Herbert advised the dental practice to consider a more traditional approach before doubling down on digital ads. “Create flyers and visit local bowling or golf clubs. Support their prize draws and raffles,” he suggested. “Build consistent connections with your community face-to-face before investing further in digital performance.”

Herbert acknowledged that this shift can be difficult for brands, particularly as the digital marketing landscape becomes more intricate. “Without the right expertise, it’s easy to waste money without seeing results,” he noted.

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[sublimeobservationarcade]

Connectivity Is Crucial To Our Future Security

The recent nationwide Optus outage showed us that connectivity is crucial to our future security. Suddenly, everyone felt helpless and reacted with much anger and frustration toward the failing provider. This throws our dependence upon electrical and digitally connected devices into harsh relief. It is not a stretch of the imagination to plot likely scenarios during times of war in this new age of information. Cutting off the population from their institutions and from each other will be achieved via attacking communication infrastructure. This can be done far more easily than many people might think. Photo by Dylan Chan on Pexels.com

Cables Connecting Us To The World

“These cables, only about as thick as a garden hose, are high-tech marvels. The fastest, the newly completed transatlantic cable called Amitié and funded by Microsoft, Meta and others, can carry 400 terabits of data per second. That's 400,000 times faster than your home broadband if you're lucky enough to have high-end gigabit service.” - (https://www.cnet.com/home/internet/features/the-secret-life-of-the-500-cables-that-run-the-internet/) The great majority of data communication is piped through submarine cables and not via overhead satellites. These relatively thin high tech cables span some million kilometres around the world. They sit on ocean floors and carry the vast mass of information flow for the big tech giants Google, Microsoft, Meta and Amazon. These submarine cables connect us all with each other through our myriad devices. There is a geopolitical battle raging right now between the United States and China for control of this network of undersea digital cables. The US is winning this and wants to ensure that China remains a minor player. “The European Union's executive wants to help invest in "cable projects of European interest" that would reduce its reliance on too few undersea internet connections and make it less vulnerable to sabotage, a document seen by POLITICO showed.” - (https://www.politico.eu/article/eu-looks-to-boost-secure-submarine-internet-cables-in-2024/) Photo by Sora Shimazaki on Pexels.com Cabling Connecting & Surveiling There is an understanding through the whistleblowing efforts of former NSA operative Edward Snowden that US spy agencies monitor data via these submarine cables of the big tech companies. The realisation that China is probably doing the same is one of the reasons why the push is on to freeze China out of the game. These lengthy cables require signal repeaters or boosters and it is suspected that these pieces of technology are where surveillance technology has been added to the cable network. Thus, we are seeing Chinese cabling deals quashed under pressure from the US in the South Pacific and around the globe. America wants to maintain its grip on the Internet internationally. The maintenance of these relatively fragile cables is a major component of the cabling network business. Companies tender for contracts to provide maintenance. Many of the companies that lay and maintain submarine cables have strong links to the security agencies. Maintenance provides opportunities to insert surveillance technology to that cable. https://www.youtube.com/watch?v=uUlGRBmv_IM Five Eyes & Chinese Hacking The Five Eyes intelligence alliance has recently come out and publicly pointed the finger at China as the state sponsored home of hacking. This Western group of spy agencies tells us that China has been hacking secrets from US companies for decades and the clear message is that it cannot be trusted. “The Five Eyes countries' intelligence chiefs came together on Tuesday to accuse China of intellectual property theft and using artificial intelligence for hacking and spying against the nations, in a rare joint statement by the allies. The officials from the United States, Britain, Canada, Australia and New Zealand - known as the Five Eyes intelligence sharing network - made the comments following meetings with private companies in the U.S. innovation hub Silicon Valley.” - (https://www.reuters.com/world/five-eyes-intelligence-chiefs-warn-chinas-theft-intellectual-property-2023-10-18/) Photo by Monstera Production on Pexels.com China’s position as a global economic superpower is accompanied by its political position as a totalitarian regime with Xi Jinping as dictator. This makes many in the West uncomfortable for a number of reasons. China’s massive increase to its military capabilities only adds to this. Therefore, the geopolitical push to keep China out of various security arrangements internationally can be understood on this basis. However, it is equally foolish to assume that the US keeps its security concerns completely separate from its trade interests. Western powers have mixed business with so-called national security concerns from the outset in global affairs. Economic and military power go hand in hand. This is about dominance on the world stage first and foremost. Competing powers always declare the other guy the bad guy in any dispute. President Trump Postlaunch Remarks (NHQ202005300037) by NASA HQ PHOTO is licensed under CC-BY-NC-ND 2.0 Another Dictator on The Horizon When thinking about who are the bad guys, there is the shadow of one Donald J Trump looming over the USA in 2024 and beyond. A Trump presidency, especially a revenge presidency, poses the threat of untold dangers to world peace. A proven liar and fraud, Trump is a major risk to the safety of humanity. There are enough bad guys in prominent positions, like Putin, to go adding an immoral loon to the top job in the White House once again. The GOP has morphed into an extremist autocratic political party hell bent on Trump or destruction. The delineation between bad and good actors on the global stage is getting less clear by the day. Right wing media organisations like News Corp are directly complicit in the push for Trump. Photo by Pixabay on Pexels.com South Pacific Submarine Cabling Australia has been shoring up its South Pacific security relationships of late. These submarine cables make an appearance in the Soloman Islands situation with a Chinese deal sunk in 2017 and replaced by a US one the following year. The geopolitical dance, between the superpowers, has been island hopping here with visits by a cavalcade of foreign ministers. Anthony Albanese has been seen hula dancing and money is being spent on these tiny island nations by middling and super powers. Photo by Jonathan Cooper on Pexels.com Connectivity is crucial to our future security. AUKUS may not be the only submarine concern that we have, as an island nation ourselves. Thinking about how easy it will be to go around cutting cables and disabling communication networks - modern warfare will be a lot about connectivity. Our security is very much tied up with this sense of staying in communication with each other and our important institutions. Protecting these submarine cables will be vital to achieving this. Robert Sudha Hamilton is the author of Money Matters: Navigating Credit, Debt, and Financial Freedom.  ©MidasWord Read the full article

[jamessaudi]

Discover Success with The Tech Tales NZ: Your Guide to Effective Online Ads in Auckland

Paid marketing ads are like online commercials for businesses. They pay to show these ads on websites or in search results. These ads are how companies tell people about their stuff, like products or services. When you click on these ads, it takes you to the company's website, so you can learn more or buy things. At The Tech Tales New Zealand, we're the top Paid Marketing Ads Agency in New Zealand, specialising in managing Google Ads. Our main mission is to ensure that your website pops up when people search for specific words on Google. We kick off by researching the most effective keywords to use, ensuring that your advertising brings you great value. We have specialisation in web tools and we know how to craft ads that appear when people search for your business. This way, you can connect with your niche audience who are genuinely interested in what you have to offer. Even if they wouldn't stumble upon your website otherwise, we make sure they discover it. As one of the top 10 paid marketing agencies in NZ, our goal is to provide you with outstanding online advertising services that drive results. Get in touch with us today to set up a free 30-minute consultation. We'll talk about what agenda you're making for your website milestone.

[toprankdigitalnz]

Boost Your Business with Best Digital Services in New Zealand

In today’s digital age, having a strong online presence is crucial for any business. Whether you're looking to advertise on Google, promote your brand on Facebook, or create a stunning website, there are excellent services available in New Zealand. Let’s explore how a Google Ads company in New Zealand, a Facebook marketing company in New Zealand, and website design services in Auckland can help boost your business.

Google Ads Company in New Zealand

A Google Ads company in New Zealand can help you reach more customers and grow your business. Google Ads is a powerful tool that allows you to advertise directly to people searching for your products or services. By targeting specific keywords, you can ensure your ads appear to the right audience.

Benefits of Using a Google Ads Company:

Expertise: They have the knowledge to create effective ad campaigns.

Targeting: They can target specific keywords and demographics.

Budget Management: They help you manage your budget to get the best return on investment.

Facebook Marketing Company in New Zealand

Facebook is one of the largest social media platforms, and a Facebook marketing company in New Zealand can help you leverage it to promote your business. Facebook marketing involves creating ads and posts that engage your audience and drive traffic to your website.

Advantages of Facebook Marketing:

Wide Reach: Facebook has millions of users, giving your business a vast audience.

Engagement: You can interact directly with customers through comments and messages.

Targeting: Facebook allows you to target ads based on location, age, interests, and more.

Website Design Services in Auckland

Your website is often the first impression customers have of your business. Website design services in Auckland can help you create a professional, user-friendly website that reflects your brand and meets your business goals.

Why Invest in Website Design Services:

Professional Look: A well-designed website looks professional and trustworthy.

User Experience: Good design makes it easy for visitors to navigate and find what they need.

Mobile Friendly: A responsive design ensures your website looks great on all devices.

SEO Optimized: Professional designers can ensure your website is optimized for search engines.

How These Services Work Together

Using these services together can provide a comprehensive digital marketing strategy. Here’s how they can work in harmony:

Attract Visitors with Google Ads: A Google Ads company in New Zealand can drive targeted traffic to your website through paid search ads. This means people searching for your products or services are more likely to find your website.

Engage with Facebook Marketing: A Facebook marketing company in New Zealand can help you create engaging content that resonates with your audience. By running ads and posts, you can keep your brand in front of potential customers and drive more traffic to your website.

Convert with a Great Website: Once visitors land on your site, website design services in Auckland ensure they have a great experience. A professional, easy-to-navigate website can help convert visitors into customers.

Conclusion

Investing in digital services like Google Ads, Facebook marketing, and professional website design can significantly boost your business. A Google Ads company in New Zealand can help you attract more visitors, while a Facebook marketing company can engage your audience and keep them interested. With website design services in Auckland, you can ensure your website converts those visitors into loyal customers.

Combining these powerful tools will create a strong online presence, helping your business grow in the competitive digital landscape. Start today and see the difference these expert services can make for your business.

[flowmedia7]

Unlocking Online Success: How Flow Media Drives Growth with SEO Experts in New Zealand and SEM Online Marketing in Auckland

In the ever-evolving world of digital marketing, businesses must adapt quickly to stay ahead of the competition. One of the most effective ways to achieve this is by leveraging Search Engine Optimization (SEO) and Search Engine Marketing (SEM). With the increasing importance of having an online presence, companies are seeking experts who can help improve their visibility, drive targeted traffic, and ultimately increase conversions. Flow Media, a leading digital marketing agency, is setting the bar for Seo Experts New Zealand and SEM online marketing in Auckland, helping businesses navigate the digital landscape and thrive in the online marketplace.

The Power of SEO and SEM in Digital Marketing

Before diving into how Flow Media is transforming the digital marketing scene, let’s take a moment to understand the significance of SEO and SEM.

SEO (Search Engine Optimization) refers to the process of optimizing a website to rank higher in search engine results pages (SERPs). By using targeted keywords, creating high-quality content, and enhancing site usability, businesses can improve their chances of ranking organically on platforms like Google. SEO is a long-term strategy that aims to drive sustainable, free traffic to a website.

On the other hand, SEM (Search Engine Marketing) is a broader digital marketing strategy that focuses on paid advertising. SEM involves paid search campaigns, such as Google Ads, where businesses bid on keywords to have their ads displayed at the top of search results. SEM is a quicker method of gaining visibility online and can be extremely effective when used alongside SEO.

While SEO provides long-term benefits, SEM offers immediate results. Combining both strategies is the key to driving traffic, increasing brand visibility, and achieving measurable ROI for businesses.

Flow Media: The SEO and SEM Experts in New Zealand

Flow Media has earned a stellar reputation as one of the top digital marketing agencies in New Zealand. Their team of SEO experts in New Zealand works tirelessly to help businesses of all sizes improve their online visibility, rankings, and ultimately, their revenue. With an in-depth understanding of search engine algorithms, keyword strategies, and content marketing, Flow Media’s approach to SEO is comprehensive and results-driven.

The team at Flow Media employs a strategic approach to SEO that involves conducting thorough keyword research, creating optimized content, improving website structure, and building high-quality backlinks. They work closely with clients to identify their target audience, analyze competitors, and craft custom SEO strategies that align with the client's goals.

The agency’s SEO experts also stay up-to-date with the latest industry trends, search engine algorithm updates, and best practices. By continuously adapting their approach, Flow Media ensures that their clients remain at the forefront of the digital space and continue to outperform their competitors.

SEM Online Marketing in Auckland: A Powerful Tool for Immediate Results

While SEO focuses on organic search results, SEM (or paid search marketing) provides businesses with the ability to gain immediate visibility. Flow Media specializes in Sem Online Marketing Auckland, offering businesses a robust solution to increase their online presence through paid advertising.

When it comes to SEM, the team at Flow Media is highly experienced in creating effective paid search campaigns. These campaigns are designed to target specific keywords that are most relevant to a business’s products or services, ensuring that the ads reach the right audience. Whether it's through Google Ads or other paid platforms, Flow Media helps businesses set up, manage, and optimize SEM campaigns to generate traffic and conversions.

One of the key advantages of SEM is its ability to deliver instant results. Unlike SEO, which may take months to show significant results, SEM campaigns can quickly drive traffic to a website. This makes SEM an ideal solution for businesses that want to make a big impact in a short amount of time.

Flow Media’s SEM experts take a data-driven approach to paid marketing. They track and analyze campaign performance to ensure that the ads are optimized for maximum effectiveness. By constantly refining the strategy based on real-time data, Flow Media helps businesses get the most out of their SEM investment.

The Synergy Between SEO and SEM

While SEO and SEM may seem like separate strategies, they work best when used together. This synergy between the two approaches allows businesses to gain both short-term and long-term benefits. Flow Media understands the power of combining SEO and SEM to drive traffic, improve rankings, and increase conversions.

Here’s how the two strategies complement each other:

Increased Visibility: While SEO helps businesses rank organically, SEM ads appear at the top of search results, giving businesses more visibility. This combined approach ensures that a company’s website is front and center, whether through organic or paid listings.

Broader Reach: SEO is effective for reaching users who are searching for long-tail keywords, but SEM can target a wider audience through paid ads. With SEM, businesses can reach users who may not be actively searching for specific products or services but are still likely to convert.

Keyword Insights: By running SEM campaigns, businesses can gather valuable data on which keywords are driving the most traffic and conversions. This data can then be used to refine SEO strategies, improving organic rankings and ensuring that businesses target the right keywords.

Improved ROI: Combining SEO and SEM can lead to a higher return on investment (ROI). Businesses can use SEO to build long-term, sustainable traffic, while SEM drives immediate results and increases sales in the short term.

Flow Media’s ability to seamlessly integrate both SEO and SEM strategies makes them one of the most sought-after agencies in Auckland and across New Zealand.

Why Choose Flow Media?

Expertise in SEO and SEM: Flow Media has a team of SEO experts in New Zealand and SEM specialists in Auckland who have years of experience in the digital marketing industry. Their expertise allows them to create customized strategies that are tailored to the unique needs of each client.

Proven Track Record: Flow Media has helped numerous businesses achieve their digital marketing goals. Whether it's improving search rankings, increasing website traffic, or boosting conversions, Flow Media has a proven track record of delivering results.

Comprehensive Services: In addition to SEO and SEM, Flow Media offers a range of other digital marketing services, including social media marketing, content marketing, and web design. This makes them a one-stop-shop for businesses looking to enhance their online presence.

Data-Driven Approach: Flow Media relies on data to drive decision-making. By analyzing performance metrics, they optimize campaigns to ensure that their clients achieve the best possible results.

Transparent Reporting: Flow Media provides clients with regular reports and updates, allowing businesses to track their progress and see the tangible results of their SEO and SEM efforts.

Conclusion

In today’s competitive digital landscape, having an effective online marketing strategy is crucial for success. Whether you're a small business in Auckland or a larger company across New Zealand, working with SEO experts like Flow Media can help you achieve your digital marketing goals. By combining the power of SEO and SEM, Flow Media ensures that businesses get the visibility, traffic, and conversions they need to grow and succeed.

If you want to unlock the full potential of your online presence, consider partnering with Flow Media for SEO experts in New Zealand and SEM online marketing in Auckland. With their expertise and commitment to delivering results, they can help you take your digital marketing to the next level and achieve lasting success.

[grad604chloeharrington]

Week 10 - Chosen creatives

Leta Soberiajski

Leta, a freelance designer and art director based in New York City, creates viscerally stunning tableaus by fusing traditional graphic design elements with photography, art, and styling. Her multi-media practice explores visual journeys. Wade and Leta, who make up the other half of the creative team, have dubbed their style "Music To Your Eyes," where speculative design converges with vibrant mediums to create a recognisable personality in all of their work. She credits Gins, whose work "their work has made us consider the physical effect of the work that we make and has even encouraged us to create our own work philosophies such as "design as performance," to give a greater understanding of the physical activity we strive for in the work we create, whether through a brand, a sculpture, or an ad." as one of the visionaries she draws inspiration from.

She attended Purchase College to study graphic design, and she has been working on her own since 2013. Adobe, Bloomberg Businessweek, D.S. & Durga, Google, Gucci, IBM, The New York Times, Refinery 29, Renault, Süddeutsche Zeitung Magazin, Target, Tate Modern, and UNIQLO are just a few of the many companies she has as clients. She teaches at the School of Visual Arts as an adjunct professor as well. For its annual New Visual Artists Review, which chose 20 international designers under the age of 30, Print Magazine has recognised her.

Catherine Griffiths

Catherine Griffiths is a designer, typographer, artist, writer, feminist, and activist from Aotearoa New Zealand. Her practise, which combines graphic design, self-publishing, writing about design, and commissioned art installations in public and private spaces, depends heavily on improvisation. Notable projects include her ongoing Vowel series, TypeSHED11, Wellington (2009), the curation and co-organization of TypeSHED11, Wellington (2002, 2004), and the Wellington Writers Walk, a series of large-scale concrete text sculptures.

Catherine has been involved with Parlour: women, equity, architecture since its inception and is active in the global design community. She launched the platform Designers Speak (Up), created the Directory of Women Designers, organised a poster project and exhibition titled hkoi, Present Tense: Whine Toi Aotearoa, and protested against gender inequality in design in 2018.

Seachange Studio

Tim Donaldson and Amanda Gaskin, the company's co-founders and creative directors, are in charge of Seachange.

Before relocating to New Zealand to launch Seachange, Amanda and Tim spent more than a decade perfecting their skill at prestigious creative companies in London. They brought a vast amount of expertise with them. Their exposure to many cultures has given them a unique global viewpoint that sets them apart from their contemporaries.

They frequently serve on international judging panels, most recently for D&AD, New York Young Guns, and locally for the New Zealand Best Design Awards, and their work has been praised in esteemed design journals.

A talented collection of creatives with a love (bordering on obsession) for what they do make up the Seachange team.

They expertise is in creating brands from scratch, but we also relish the challenge of revitalising legacy businesses from a new angle.

Although the studio is situated in Auckland, New Zealand's Tmaki Makaurau, it serves clients all around the world.

Emma Kaniuk

Designer and art director Emma Kaniuk is based in Tmaki Makaurau, Auckland. She is one half of Studio Akin, one of the few creative businesses owned by women. She recently founded her own not-for-profit organisation called Tradespeople because "I wanted to be part of the changing the standard." Akin is a branding agency with offices in Tmaki Makaurau, Auckland, and Naarm, Melbourne. It collaborates with forward-thinking individuals to create brand worlds at the nexus of creativity, culture, and technology.

Emma has worked on projects in the arts, aviation, education, finance, fashion, FMCG, hospitality, infrastructure, and social good initiatives in her previous positions at Special Group and Designworks. Her work has won accolades both nationally and internationally, including the purple pin of distinction for graphic design from the Designers Institute of New Zealand Best Design Awards. It has also been highlighted in publications like Creative Review, Communication Arts, Monocle, and numerous websites.

It's safe to say that Emma's practise now heavily emphasises collaboration. Her presentation will be a sort of love letter to all the alphabets and logotypes she and Akin have created individually as well as with other people as she looks back on a number of her projects.

[fatweb625]

Boost Your Online Presence with Fatweb: Your Trusted SEO Agency in Wellington

In today's digital age, having a strong online presence is crucial for businesses of all sizes. Whether you're a local shop or a multinational corporation, the success of your online venture largely depends on how well your website ranks on search engines. In Wellington, New Zealand, many businesses have turned to SEO (Search Engine Optimization) to improve their online visibility and connect with their target audience. If you're seeking to enhance your website's performance on search engines, look no further than Fatweb, the leading SEO agency in Wellington.

Link:

Unlock the Potential of SEO in Wellington

Wellington, known for its vibrant culture and bustling business environment, is home to a diverse range of businesses. Whether you're running a café in Cuba Street or a tech startup in the heart of the city, the competition to stand out online is fierce. This is where the expertise of a reputable SEO company like Fatweb comes into play.

SEO Services WellingtonFatweb offers a comprehensive suite of SEO services tailored to your specific needs. Their team of SEO experts understands the Wellington market inside and out. With their local expertise, they can help your business target the right keywords and optimize your website for local search results.

SEO Consultant WellingtonAs a business owner, you may not have the time or knowledge to navigate the complexities of SEO. Fatweb's dedicated SEO consultants in Wellington are here to guide you through the process. They will conduct a thorough analysis of your website and create a customized SEO strategy to drive organic traffic and boost your rankings.

Wellington Search Engine OptimisationWellingtonians value authenticity and trustworthiness in their interactions. Fatweb understands the unique characteristics of the Wellington market and can optimize your website to reflect these values. They'll ensure that your online presence resonates with the local audience, helping you build a strong brand image.

SEO WellingtonWhen it comes to SEO in Wellington, Fatweb is the name you can trust. They have a proven track record of helping businesses in the region achieve top rankings on search engines like Google. Their results-driven approach focuses on delivering tangible results, such as increased website traffic and higher conversion rates.

Why Choose Fatweb?

Proven Results: Fatweb has a long history of success in the Wellington market, with numerous satisfied clients who have seen significant improvements in their online visibility and revenue.

Local Expertise: Being a local SEO agency, Fatweb understands the unique challenges and opportunities in Wellington. They leverage this knowledge to develop effective SEO strategies for your business.

Transparent Reporting: Fatweb believes in transparency. They provide regular reports on the progress of your SEO campaigns, so you can see the impact of their work firsthand.

Customized Solutions: Every business is unique, and Fatweb recognizes that. They tailor their SEO solutions to align with your specific goals and target audience.

Conclusion

In the highly competitive digital landscape of Wellington, SEO is not an option; it's a necessity. To ensure your business thrives online and reaches its full potential, partner with Fatweb, the leading SEO agency in Wellington. With their expertise, dedication, and commitment to delivering results, Fatweb can help your business climb the search engine rankings and stay ahead of the competition. Don't miss out on the benefits of SEO – contact Fatweb today and take the first step towards online success.

[codys-designresearchii]

5 Notable Design and Photography Industries in NZ

The Bold

The Bold is a design firm based in Dunedin who have created notable brand identity's such as Cheeky Iced Tea, Central Otago Wine, and the Bike House. However, two months ago, the shut down.

ResN

ResN is a Wellington Based Design company that specialize in marketing campaigns and have worked with Les Mills, LionsGate Studio's and even Google. They also have the coolest website I've ever seen.

Nero Motion

Nero Motion is an Auckland-based web design corporation. They have designed Websites for notable companies such as Sunglass Style and Fortis.

Alphero

Alphero is a app and web design company that has made the apps of many notable NZ companies, such as TVNZ and 2 Degrees.

Cerbo

Cerbo is a Graphic design studio that has made multiple ad campaigns and brand identities for companies such as Beef and Zendi furniture.

[typoeastnews]

Ex-New Zealand Prime Minister Jacinda Ardern to join Harvard University

Ardern, a global icon of the left and an inspiration to women around the world, has been appointed to dual fellowships at the Harvard Kennedy School.

CAMBRIDGE: Former New Zealand Prime Minister Jacinda Ardern, who led her country through a devastating mass shooting, will be temporarily joining Harvard University later this year, Kennedy School Dean Douglas Elmendorf said Tuesday.

Ardern, a global icon of the left and an inspiration to women around the world, has been appointed to dual fellowships at the Harvard Kennedy School. She will serve as the 2023 Angelopoulos Global Public Leaders Fellow and a Hauser Leader in the school’s Center for Public Leadership beginning this fall.

“Jacinda Ardern showed the world strong and empathetic political leadership,” Elmendorf said in a statement, adding that Ardern will “bring important insights for our students and will generate vital conversations about the public policy choices facing leaders at all levels.”

Ardern, who was just 37 when she became prime minister in 2017, shocked New Zealanders when she announced in January she was stepping down from the role after more than 5 years because she no longer had “enough in the tank” to do it justice. She was facing mounting political pressures at home, including for her handling of the coronavirus pandemic, which was initially widely lauded but later criticized by those opposed to mandates and rules.

She said she sees the Harvard opportunity as a chance not only to share her experience with others, but also to learn. “As leaders, there’s often very little time for reflection, but reflection is critical if we are to properly support the next generation of leaders,” she said.

Ardern’s time at the Cambridge, Massachusetts, university will also include a stint as the first tech governance leadership fellow at the school’s Berkman Klein Center for Internet & Society. The center has been an important partner as New Zealand worked to confront violent extremism online after a white supremacist gunman killed 51 people at two mosques in the city of Christchurch in 2019, Ardern said. The gunman live-streamed the slaughter for 17 minutes on Facebook before the video was taken down.

Two months after the shooting, Ardern launched the Christchurch Call with French President Emmanuel Macron. The initiative’s goal is to eliminate terrorist and violent extremist content online.

More than 50 countries joined the initiative, including the United States, Britain, Germany and South Korea, as well as technology companies like Facebook parent company Meta, Amazon, Google, Microsoft, YouTube, Zoom and Twitter.

“The Center has been an incredibly important partner as we’ve developed the Christchurch Call to action on addressing violent extremism online,” Ardern said, adding that the fellowship will be a chance not only to work collaboratively with the center’s research community, but also to work on the challenges around the growth of generative AI tools.

Jonathan Zittrain, co-founder of the Berkman Klein Center, said it’s rare for a head of state to be able to immerse deeply in a complex and fast-moving digital policy issue.

“Jacinda Ardern’s hard-won expertise — including her ability to bring diverse people and institutions together — will be invaluable as we all search for workable solutions to some of the deepest online problems,” he said in a statement.

Ardern said she planned to return to New Zealand after the fellowships.

[webzilladigital]

Web design company Auckland, NZ - Webzilla

Webzilla is the top Web Design and website development business in Auckland, New Zealand. We offer web design and development services to help any business or person increase their online presence. Webzilla specializes in technological and IT-related services such as Web development, SEM, SEO, Social media marketing, Chinese Market, E-commerce web development, Platform development, etc. Everyone wants to be on the first page, but not everyone deserves to be there. Your brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring. Thus, last year they made over 540 quality improvements to their search algorithm alone.

We enjoy adapting our strategies to offer every client the best solutions that are at the forefront of the industry. From dedicated SEO strategists to creative web designers, we have the people who can plan and execute the right plan for your company. Google is the leading search engine we use daily. Placing ads on Google is an effective method to increase website traffic. But Google Ads does not work as simple as traditional advertising, and there are more to merely paying for advertising placements on media.

[rankdigitalnz]

Puzzled about whether or not to hire the best digital marketing firm in New Zealand.

Here are the reasons you should onboard one

If you are not attracting enough clients and get tired of the Hustle and bustle of promoting yourself, Why don't you hire a Digital Marketing Company in New Zealand?

A digital marketing firm brings in an experienced team that manages your marketing needs from one place.

You can focus your effort on running and growing your trade. It is just one reason to hire a digital marketing firm.

You can save some cash. You may not be an industry expert. You don't feel that an agency can add some value to it. There are still a few benefits of hiring a digital marketing agency on your side.

We want to clarify the top 5 benefits of hiring a Digital Marketing Company in New Zealand for your trade.

Starting a business is like running a marathon. You have to make the endurance for it. It is why hiring a digital marketing firm can be your best decision for your trade.

Marketing is one of the benefits you can reap. Some marketing firms specialize in one or more areas of marketing. Services that a digital marketing firm can provide include:

●      Web development and design

●       Search engine marketing

●      Email marketing

●      Pay per click

●      Content creation

Businesses contract Digital marketing agencies as they may not have the in-house experience to perform the jobs to meet their targets.

Regardless of the reason, a digital marketing agency can help achieve business goals such as:

●      Building brand awareness

●      Driving traffic to a website

●      Building customer loyalty

●      Engaging clients

Hiring a digital marketing firm allows you to focus on what you do best.

When you execute pay-per-click, Advertising on platforms like Instagram and Google yourself, you have to pay for ad space.

You may think it is a cost, But it's an investment. If you hire a Digital Marketing Company in New Zealand, they will ensure that your ads break even And generate a positive investment return.

Your strength is what you bring to the table that other firms cannot. Unless you are a digital marketing agency, you should focus on improving your operations and giving clients the best possible service.

A digital marketing agency has access to resources that you may not have.

When you are still in the early stage and trying to grow your business, You may not have the budget to hire a digital marketer.

It will cost you, but many people don't realize how much they can save. Why not pay for the resources an SEO Company in Auckland has access to?

Here are a few resources that we talk about.

●      Competitor intelligence

●   ��   SEO optimizer

●       Plagiarism checker

●      Web development tools

●      Automation tools

You can rest assured knowing that everything gets handled by an expert.

Doing it yourself might get you overworked. Hiring a digital marketing firm costs you more than retaining an agency. When you hire a digital marketing agency, you don't have to bother about hiring the best talent.

Contact us today if you want to work with an SEO company in Christchurch.

[digital-marketing-new-zealand]

Transform Your Online Presence: Partnering with Leading Agencies in Tauranga and Auckland

In the fast-paced world of digital business, having a strong online presence is crucial for success. Whether you're a startup or an established enterprise in Tauranga or Auckland, partnering with reputable agencies specializing in web design, digital marketing, and Google AdWords can propel your brand to new heights. Let's explore how these services can help you achieve your goals and stand out in the competitive online landscape.

Web Design Company Tauranga:

Your website serves as the digital storefront for your business, making a lasting impression on potential customers. A web design company in Tauranga understands the importance of creating visually appealing and user-friendly websites that capture the essence of your brand. From intuitive navigation and responsive design to captivating visuals and compelling content, partnering with a Tauranga-based web design company ensures that your website not only attracts visitors but also converts them into loyal customers, driving business growth and success.

Digital Marketing Services in Tauranga:

In today's digital age, effective marketing strategies are essential for reaching and engaging your target audience. Digital marketing services in Tauranga encompass a wide range of techniques, including search engine optimization (SEO), social media marketing, email marketing, and content creation. By leveraging these strategies, businesses in Tauranga can increase brand visibility, drive website traffic, and generate quality leads, ultimately boosting conversions and revenue. Partnering with a Tauranga-based digital marketing agency allows you to tap into local expertise and tailor your marketing efforts to the unique needs of your target market, maximizing your return on investment and achieving sustainable growth.

Google AdWords Agency in Auckland:

As the largest city in New Zealand, Auckland offers a wealth of opportunities for businesses to connect with potential customers online. A Google AdWords agency in Auckland specializes in creating and managing pay-per-click (PPC) advertising campaigns on the world's most popular search engine. By targeting specific keywords and demographics, Google AdWords campaigns can drive highly targeted traffic to your website, increasing brand visibility and generating leads. With the expertise of an Auckland-based Google AdWords agency, businesses can optimize their ad spend, improve campaign performance, and achieve measurable results, maximizing their online presence and staying ahead of the competition.

In conclusion, partnering with leading agencies specializing in web design, digital marketing, and Google AdWords is essential for businesses looking to thrive in today's competitive digital landscape. Whether you're based in Tauranga or Auckland, investing in these services allows you to elevate your online presence, attract and engage your target audience, and drive business growth. Take the first step towards digital success by partnering with trusted agencies that understand your goals and are committed to helping you achieve them.

[deepanshublog19]

5 Tips for Quick Results through PPC Marketing Services

PPC marketing services can be a great way to increase website traffic and generate leads. However, it is important to choose a reputable and experienced PPC Services Agency provider in order to get the most out of your investment. At Matebiz, we will provide tips and services on quick results through PPC that can help you reach your online marketing goals. Our services are not to be confined to India we also offer our services in other countries like UK, USA, Australia & New Zealand to help your business succeed online. 

Here are 5 tips to get quick results from your PPC marketing campaigns:

Contents

1 Focus Your Efforts On One or Two Key Platforms

2 Use Your Keywords Wisely (don’t over do them)

3 Use Short, Attention-grabbing Headlines And Ad Copy

4 Create Well-designed Ads That Stand Out

5 Track Your Results Diligently And Adjust Your Campaigns Accordingly

Focus Your Efforts On One or Two Key Platforms

One of our biggest tips for quick results is to focus your PPC efforts on one or two key platforms. While it’s possible to scale up quickly with a large budget. You’re likely to see better results by working smarter rather than harder. That means focusing your efforts. The smaller a number of platforms you can manage at one time, the less time it takes to keep up-to-date and track. Your performance, freeing up more time and energy for other important things like making sales. At Matebiz, we tend to focus on Google AdWords and LinkedIn Ads (which can be managed under Campaign Manager)though there are countless choices out there depending on what type of business you run.

We find that with a strategic and tailor approach, even small-scale PPC marketing services can have a positive impact. Using custom keyword lists and ad groups allows you to zero in on target audience demographics, which helps improve your clickthrough rates and total ad spend efficiency. For example, if you’re an e-commerce business selling baby clothing. You might create an ad group specifically targeting parents of newborns.

Conversely, if you’re a brick-and-mortar business selling sports apparel, it makes sense to include key terms like athletic shoes and soccer jerseys in your campaign. With the help of a pinoore PPC services agency like Matebiz. Your company can increase sales, raise brand awareness, and reach new customers. We’ll enfold the preliminary PPC management and show you how to create effective campaigns that will have a positive impact.

Make sure you’re maximising the use of your budget. It’s crucial to understand how to evaluate the performance of your PPC campaign. It’s critical to comprehend how to evaluate the performance of your campaign when it comes to PPC management so that you can make wise choices.

Use Your Keywords Wisely (don’t over do them)

While writing your content, you should use your target keywords (without overdoing it) because that is how people who are searching can find you. Be mindful when using keywords though, not all of them are create equal! It’s generally easier to rank for longer keyword phrases as there will be less competition for them. I like to use long tail keyword tools and Google Trends to find which keywords have both high search volume and low competition. Simply put, these are the keywords that will deliver results quicker with lower investment.

To save money on AdWords, you can use low competition, long tail keywords in your campaigns. The benefit of using these keywords is that there will be less competition and therefore lower cost per click (CPC). For example if we want to reach out to businesses that are interest in Pay Per Click services, instead of bidding on ‘Pay Per Click’, you should use ‘Pay per click services’ which has a lower search volume but will have lower CPCs.

On-page optimisation: Another way to reduce costs is by ensuring your website copy is optimize for search engines. By including relevant keywords at different times throughout your website’s content you’ll improve your chances of ranking higher on Google when people look for certain things.

Use Short, Attention-grabbing Headlines And Ad Copy

In a world of short attention spans, there’s no excuse to send potential customers and clients to other websites or social media feeds instead of your landing page. Ad copy and headlines should be written in a way that entices people to click without being too vague about what you have to offer. You want them curious enough about what you can do for them that. They feel compelled to get more information, but not so vague that they lose interest before clicking. Focus on clearly explaining exactly what your products/services are and why people need them.

To make sure your ads grab attention and don’t lose clicks, use enticing headlines that aim to answer questions potential customers are likely to have about your business or services. The headline should directly reflect what you have available. If you’re a luxury car dealer, Buy Your Dream Car Today probably won’t work as well as Zero Percent Financing Available Now. Both promises can be made good on with a few keystrokes, but only one gives someone who is in need of some quick cash an easy way to get there.

Nowadays businesses aren’t just based around physical products. Digital products are huge in today’s market and they can command huge prices on places like E-Bay.

Create Well-designed Ads That Stand Out

According to recent data from Google, 32 percent of clicks happen within the first three seconds of a person seeing your ad, which means that creating well-designed ads that stand out is incredibly important. To get a leg up on your competition, hire an experienced PPC services agency to create attractive ads and use tools like AdWords’ design studio. Additionally, don’t forget to test and optimize each part of your ads: headlines, ad copy, landing pages, etc. A/B testing allows you to figure out which combinations work best with minimal effort. Use captivating headlines that aim to address concerns potential customers are likely to have about your company or services to ensure that your ads attract attention and don’t lose clicks.

Think you can’t afford a professional? Think again. Most agencies provide some combination of basic and advance services at different prices. It’s easy to find something that fits your budget. The best part is that most PPC services providers even have free trials or starter packs, so you can test their services before committing to anything. You don’t need to spend too much money in order to get results from your campaign, so try out some paid advertising with a reputable agency today! Like Matebiz as a leading PPC Services Agency we will cover all the aspects you need to know about ads, from the basics of keyword research to more advance strategies like semantic keyword planning and paid search advertising. 

Track Your Results Diligently And Adjust Your Campaigns Accordingly

The old adage you can’t improve what you don’t measure is never more true than when you’re dealing with marketing. Many businesses lose money on ineffective or poorly managed PPC campaigns simply because they didn’t measure their results and adjust accordingly. The best way to get quick results from a pay-per-click campaign is to pay attention to your clicks, impressions, conversions and ROI. Set up your campaigns to report these metrics so that you can identify trouble spots quickly and make adjustments based on actual data, not assumptions. If you’ve never used pay-per-click before, look into it; it’s probably one of your cheapest marketing options available today—especially if your budget is limited. 

Source URL :- https://www.wellarticles.com/5-tips-for-quick-results-through-ppc-marketing-services/