#Google Ads company in New Zealand

[toprankdigitalnz]

Boost Your Business with Top Digital Marketing Services in New Zealand

In the fast-paced digital age, leveraging expert services is crucial for businesses to thrive. From Hamilton to Auckland and beyond, specialized digital marketing services can significantly enhance your online presence. Here, we explore how web design, Google Ads, and Facebook marketing can transform your business in New Zealand.

Innovative Web Design Services in Hamilton

Hamilton is a city known for its innovation and growth. Businesses here can benefit immensely from professional web design services. A well-designed website is the cornerstone of your online presence, providing a platform where potential customers can learn about your products and services.

Web design services in Hamilton focus on creating websites that are not only visually stunning but also highly functional. By incorporating user-friendly navigation, fast loading times, and mobile responsiveness, these services ensure that your website provides an excellent user experience. Moreover, a professionally designed website helps build trust and credibility with your audience, essential for converting visitors into customers.

Local web designers in Hamilton also understand the importance of SEO-friendly designs. They integrate essential SEO elements right from the development stage, such as optimized images, clean code, and strategic use of keywords. This foundational SEO work ensures that your website ranks well on search engines, making it easier for potential customers to find you.

Drive Quality Traffic with a Google Ads Company in New Zealand

Google Ads is an indispensable tool for businesses aiming to increase their online visibility quickly. A specialized Google Ads company in New Zealand can help you create targeted ad campaigns that deliver immediate results. These companies use sophisticated targeting methods to ensure your ads reach the right audience.

Google Ads experts in New Zealand offer a range of services, from keyword research and ad creation to campaign management and performance analysis. By focusing on high-intent keywords relevant to your business, they can drive quality traffic to your website. Moreover, they continuously monitor and optimize your campaigns to ensure maximum ROI, adjusting bids, and refining ad copy based on performance data.

Another significant advantage of partnering with a Google Ads company in New Zealand is their local market knowledge. They understand the nuances of the New Zealand market and can tailor your ad campaigns to resonate with local consumers, thereby increasing the effectiveness of your marketing efforts.

Engage Customers with Facebook Marketing Services in New Zealand

Facebook remains a powerful platform for businesses to engage with their audience and build a loyal customer base. Facebook marketing services in New Zealand specialize in creating compelling ad campaigns and organic content that captures the attention of your target audience.

Experts in Facebook marketing use advanced targeting options to reach users based on demographics, interests, and behaviors. This ensures that your ads are seen by people who are most likely to be interested in your products or services. Additionally, these services include content creation and page management, helping your business maintain an active and engaging presence on Facebook.

By leveraging Facebook’s robust analytics tools, marketing professionals can track the performance of your campaigns and make data-driven decisions to improve results. This continuous optimization helps maximize your ad spend and achieve better engagement and conversion rates.

Conclusion

Investing in web design services in Hamilton, a Google Ads company in New Zealand, and Facebook marketing services can significantly boost your business’s online presence and growth. These services offer comprehensive solutions tailored to the unique needs of your business, ensuring that you reach your target audience effectively and efficiently. By embracing these digital marketing strategies, you can enhance your visibility, engage with customers, and drive sustainable growth in New Zealand’s competitive market.

[rankdigitalnz]

How can you gain by hiring Google ad marketing firms in New Zealand?

Google ad is also known as Google AdWords. Here, the marketers bid to display short advertisements, videos, and product listings to internet users. It can also display on search engines and mobile apps under the Google search network. Compared to other modes of advertising, online digital marketing is the most affordable one. The perks of hiring the best Social Media Marketing Wellington firm are many.

Why hire a Google ad agency?

It will help you gain brand recognition.

Doing advertising all by yourself is overwhelming. Without the proper knowledge, you can screw up things. Hence, It is wise to take the help of marketing firms that can help you reach your profit and target.

Most individuals will do it is your brand and product if it gets advertised on the internet. When your PPC services click margin, your product will get popularity on a digital platform. It will take time for the product to reach clients. Hence, it would be best to have patience in the initial days.

It helps you reach the target niche audience.

One of the perks of hiring a Social Media Marketing Company Auckland is that it helps you analyze and evaluate the type of audience. You can show your ads only to those leads and audiences likely to buy from you in the future.

You can set your budget.

You are the owner here. You can set your budget with ads and other services. If you start slow and the result suggests you need to invest more, you can decide what strategy will help you invest money in the ads.

It's not mandatory that once the budget is set final, you can adjust the expenses as per your will.

It will allow you to test on different ad platforms.

Using PPC services can help you track the status of your ad. You can change your ad strategy. PPC ads agency will control the basic information and charges per click, allowing you to modify your needs depending on the result. The best Google Ads company in New Zealand will help you improve your PPC approach.

[drumlincountry]

[noticiassincensura]

China Is Using Meta’s AI for Military Purposes. Meta and the U.S. Responded Exactly as Expected

The company led by Mark Zuckerberg had prohibited the use of its AI for military purposes, but recent events with China have prompted Meta to change Llama’s terms of use.

China’s Military Use of Meta’s AI

A few days ago, Reuters revealed that China had used an earlier version of Meta’s AI model, Llama, to develop a chatbot with military applications. This discovery stirred up some controversy and has also changed Meta’s approach in this sector. Chinese research institutions linked to the People’s Liberation Army reportedly leveraged a previous version of Llama, specifically the 13B version (with 13 billion parameters), and added custom parameters to create a military-oriented tool called ChatBIT.

ChatBIT as a Military Assistant

According to a study cited by Reuters, ChatBIT was “optimized for dialogue and responding to military field questions.” Tests indicated that ChatBIT could outperform other models with about 90% of GPT-4’s capabilities.

Unauthorized Use and Meta’s Reaction

The discovery of ChatBIT caused concern among Meta executives, who, in a statement to Reuters, affirmed that using Llama for military applications was “unauthorized.” Meta’s terms of use for Llama specifically prohibit military or nuclear applications. Following the incident, Meta updated its policy on its official blog. Under the new terms, Meta’s AI model can now be used for military applications, but only in the United States and its closest allies: the United Kingdom, Canada, Australia, and New Zealand.

Meta’s AI Restricted to the U.S. and Key Allies

In this announcement, Meta officials noted that these “responsible and ethical” uses would support “the prosperity and security of the United States.” Among the companies authorized to use Meta’s AI technology for military purposes are Amazon Web Services, Anduril, Booz Allen, Databricks, Deloitte, IBM, Leidos, Lockheed Martin, Microsoft, Oracle, Palantir, Scale AI, and Snowflake.

The Military Application Debate in AI

The use of AI models in military and defense contexts has long been met with concern. In 2018, Google withdrew from Project Maven, an initiative involving AI for U.S. military drone control, following employee protests.

Controversy, Concern, and Regulation

Meta’s decision has stirred debate, though military AI applications seemed inevitable. Militaries and intelligence agencies worldwide have used open-source solutions for years, and it was only a matter of time before models like Meta’s would be drawn into similar uses.

[enterprisewired]

Meta Opens Its A.I. Models to U.S. Military and Allied Use

Source: finance.yahoo_.com

Share Post:

LinkedIn

Twitter

Facebook

Reddit

Meta, the parent company of Facebook, Instagram, and WhatsApp, recently announced a significant change in its policy by allowing U.S. government agencies and national security contractors to utilize its artificial intelligence (A.I.) models for military purposes. Known for its commitment to open-source A.I., Meta’s decision marks a shift from its previous stance, which prohibited using its technology in military or defense sectors. Meta’s A.I. models, called Llama, will now be accessible to federal agencies and private contractors focused on national security, including major defense companies like Lockheed Martin, Booz Allen Hamilton, Palantir, and Anduril. The move aligns with Meta’s broader strategy to support democratic values and the safety of allied nations, according to Nick Clegg, Meta’s president of global affairs.

Llama, Meta’s open-source A.I. technology, can be freely copied, shared, and adapted by developers worldwide, a practice Meta believes can lead to safer, more refined A.I. Meta’s leadership emphasized that the controlled application of its technology could reinforce the United States’ strategic edge in the global race for A.I. supremacy. In his blog post, Clegg highlighted the importance of A.I. in national defense, stating that Meta’s involvement aims to contribute to the “safety, security, and economic prosperity” of the U.S. and its allies.

Extending A.I. Support to Allied Nations

In addition to U.S. agencies, Meta plans to share its A.I. models with members of the Five Eyes intelligence alliance, which includes the United States, Canada, the United Kingdom, Australia, and New Zealand. This collaboration reflects Meta’s commitment to supporting allied nations in bolstering their security frameworks. Clegg mentioned that these partnerships could enhance cybersecurity and assist in monitoring activities that may threaten democratic values globally.

Meta’s push to distribute its open-source A.I. on a broader scale comes amid an intensifying A.I. race with tech giants like Google, OpenAI, and Microsoft. Unlike competitors that have chosen to restrict access to their A.I. technologies due to concerns over potential misuse, Meta has taken an alternative approach by sharing its code freely, allowing third-party developers to improve and adapt it. Since August, Llama has been downloaded over 350 million times, reflecting Meta’s goal of promoting widespread adoption of its A.I. technology. However, this decision has sparked debate over security risks and potential misuses.

Concerns Over Open-Source Approach and Regulatory Challenges

While Meta aims to advance U.S. technological interests, its open-source A.I. approach has not been without controversy. Some argue that unrestricted access could make the technology vulnerable to misuse, especially in global security contexts. Recently, a Reuters report alleged that Chinese institutions connected to the government had used Llama to develop applications for the People’s Liberation Army, sparking concerns over potential risks associated with open-source A.I. Meta executives disputed the report, emphasizing that the Chinese government was unauthorized to use Llama for military purposes.

Clegg defended Meta’s open-source policy, arguing that transparent access allows experts to identify and mitigate risks more effectively. He added that responsible applications of Meta’s A.I. could serve broader strategic interests by enabling the United States to stay ahead technologically. According to Clegg, the aim is to establish a “virtuous circle” where A.I. can be developed ethically and contribute positively to both U.S. interests and global stability.

[flowmedia7]

The Power of Digital Marketing with Flow Media in New Zealand

In today’s fast-paced digital world, businesses face the constant challenge of staying relevant and competitive. With the rise of technology and changing consumer behaviors, traditional marketing methods are no longer sufficient. This is where digital marketing comes into play. Companies like Flow Media are at the forefront of this revolution, offering innovative solutions to help businesses navigate the complexities of the digital landscape. In this article, we will explore the importance of digital marketing New Zealand and how Flow Media can be your partner in success.

Understanding Digital Marketing in New Zealand

Digital marketing encompasses a range of online strategies designed to connect businesses with their target audience. In New Zealand, the digital marketing landscape is rapidly evolving, with more companies recognizing the need to establish a robust online presence. According to a recent study, around 89% of New Zealanders are active internet users, which highlights the significant potential for businesses to reach their audience through various online channels.

Key Components of Digital Marketing

Search Engine Optimization (SEO): SEO involves optimizing a website to rank higher on search engine results pages (SERPs). This is crucial for driving organic traffic and increasing visibility. By leveraging SEO strategies, businesses can attract potential customers who are actively searching for products or services.

Social Media Marketing: Social media platforms like Facebook, Instagram, and LinkedIn provide businesses with an opportunity to engage with their audience. Effective social media marketing can foster brand loyalty and community engagement.

Content Marketing: Creating valuable and relevant content is essential for attracting and retaining customers. Content marketing includes blogs, videos, infographics, and more, all aimed at providing useful information to the audience.

Email Marketing: Despite the rise of social media, email marketing remains a powerful tool for reaching customers directly. Personalized email campaigns can nurture leads and drive conversions.

Pay-Per-Click (PPC) Advertising: PPC campaigns, such as Google Ads, allow businesses to reach their target audience through paid search results. This approach can generate immediate traffic and increase brand awareness.

Web Analytics: Tracking and analyzing user behavior on your website is critical for understanding what works and what doesn’t. Tools like Google Analytics can provide valuable insights into user demographics, traffic sources, and conversion rates.

Why Choose Flow Media for Your Digital Marketing Needs?

Flow Media is a leading digital marketing agency based in New Zealand, dedicated to helping businesses succeed in the digital landscape. Here are some compelling reasons why partnering with Flow Media can be a game-changer for your business:

1. Tailored Solutions for Every Business

At Flow Media, we understand that each business is unique. Our team of experts takes the time to understand your specific goals and challenges, allowing us to create customized digital marketing strategies that align with your business objectives. Whether you are a small local business or a large corporation, we have the expertise to help you thrive in the competitive market.

2. Comprehensive Services

Flow Media offers a wide range of digital marketing services, including SEO, social media management, content creation, email marketing, PPC advertising, and more. By providing a comprehensive suite of services, we can ensure that all aspects of your digital marketing strategy work cohesively to achieve maximum results.

3. Proven Track Record

With years of experience in the industry, Flow Media has built a strong reputation for delivering results. Our team has successfully executed numerous campaigns across various sectors, helping businesses increase their online visibility, drive traffic, and boost sales.

4. Data-Driven Approach

At Flow Media, we believe in the power of data. Our team leverages advanced analytics tools to track the performance of your campaigns in real-time. By analyzing user behavior and engagement, we can make informed decisions to optimize your strategy continuously.

5. Local Expertise

Understanding the local market is crucial for successful marketing strategies. As a New Zealand-based agency, Flow Media has in-depth knowledge of the local culture, trends, and consumer behavior. This insight allows us to create targeted campaigns that resonate with your audience.

6. Transparent Communication

Effective communication is key to any successful partnership. Flow Media values transparency and keeps clients informed about the progress of their campaigns. We provide regular updates and reports, ensuring that you are always in the loop regarding the performance of your digital marketing efforts.

The Importance of Internet Marketing in New Zealand

In a digitally connected world, Internet Marketing New Zealand is more important than ever. Here are some compelling reasons why businesses should prioritize internet marketing strategies:

1. Wider Reach

With the majority of the population active online, businesses can reach a broader audience through internet marketing. This increased visibility can lead to more potential customers and higher sales.

2. Cost-Effectiveness

Compared to traditional marketing methods, internet marketing is often more cost-effective. Businesses can allocate their budgets more efficiently and track the return on investment (ROI) for each campaign.

3. Targeted Marketing

Internet marketing allows for precise targeting of specific demographics. Businesses can tailor their messages to reach the right audience at the right time, increasing the likelihood of conversions.

4. Real-Time Feedback

One of the significant advantages of internet marketing is the ability to receive immediate feedback. Businesses can monitor the performance of their campaigns in real-time and make adjustments as needed to optimize results.

5. Enhanced Engagement

Internet marketing facilitates direct engagement with customers. Businesses can interact with their audience through social media, email, and other online platforms, building stronger relationships and brand loyalty.

6. Measurable Results

With internet marketing, businesses can track and measure the success of their campaigns using various analytics tools. This data-driven approach allows for continuous improvement and informed decision-making.

Success Stories: Flow Media's Impact in New Zealand

Case Study 1: Local Retailer Boosts Online Sales

A local retailer approached Flow Media seeking to increase their online sales. By implementing a comprehensive digital marketing strategy that included SEO, social media marketing, and PPC advertising, Flow Media helped the retailer achieve a 150% increase in online sales within six months. Through targeted campaigns and optimized website performance, the retailer established a strong online presence, attracting new customers and retaining existing ones.

Case Study 2: Service Provider Expands Reach

A service provider specializing in home renovations turned to Flow Media to enhance their visibility in the local market. Flow Media developed a tailored internet marketing strategy that included content marketing and local SEO optimization. As a result, the service provider experienced a 200% increase in website traffic and a significant uptick in inquiries, leading to a thriving business and increased revenue.

Conclusion

In an era where digital presence is paramount, investing in digital marketing is not just an option; it’s a necessity. Flow Media stands out as a leader in the New Zealand digital marketing landscape, offering tailored solutions that empower businesses to succeed online. Whether you’re looking to enhance your SEO, engage customers through social media, or leverage the power of content marketing, Flow Media has the expertise to help you navigate the complexities of digital marketing.

As you embark on your digital marketing journey, remember that the right partner can make all the difference. With Flow Media by your side, you can unlock the full potential of your business and achieve remarkable success in the ever-evolving digital world. Don’t wait; embrace the future of marketing today!

[secretstalks]

How businesses can connect with customers: Tracksuit CEO Statement

When I spoke with Matt Herbert, co-founder and co-CEO of Tracksuit, I expected our conversation to revolve around digital marketing. After all, Tracksuit’s platform is designed to help brands track their performance through online metrics. However, Herbert stressed the importance of traditional offline marketing strategies, even amidst the increasing focus on digital.

“How many customers do you really need? Who are your customers? Where do they spend their time?” he asked a dental practice in New Zealand that had heavily invested in Google AdWords and Facebook ads but wasn't seeing substantial results.

Tracksuit, co-founded by Herbert and Connor Archbold in New Zealand in 2021, raised $20.5 million in Series A funding earlier this year. As the company expands into the US and UK, it now monitors over 4,000 brands worldwide, providing real-time insights into consumer sentiment and brand awareness.

Despite being an online business, Herbert advised the dental practice to consider a more traditional approach before doubling down on digital ads. “Create flyers and visit local bowling or golf clubs. Support their prize draws and raffles,” he suggested. “Build consistent connections with your community face-to-face before investing further in digital performance.”

Herbert acknowledged that this shift can be difficult for brands, particularly as the digital marketing landscape becomes more intricate. “Without the right expertise, it’s easy to waste money without seeing results,” he noted.

READ MORE

[toprankdigitalnz]

Boost Your Business with Best Digital Services in New Zealand

In today’s digital age, having a strong online presence is crucial for any business. Whether you're looking to advertise on Google, promote your brand on Facebook, or create a stunning website, there are excellent services available in New Zealand. Let’s explore how a Google Ads company in New Zealand, a Facebook marketing company in New Zealand, and website design services in Auckland can help boost your business.

Google Ads Company in New Zealand

A Google Ads company in New Zealand can help you reach more customers and grow your business. Google Ads is a powerful tool that allows you to advertise directly to people searching for your products or services. By targeting specific keywords, you can ensure your ads appear to the right audience.

Benefits of Using a Google Ads Company:

Expertise: They have the knowledge to create effective ad campaigns.

Targeting: They can target specific keywords and demographics.

Budget Management: They help you manage your budget to get the best return on investment.

Facebook Marketing Company in New Zealand

Facebook is one of the largest social media platforms, and a Facebook marketing company in New Zealand can help you leverage it to promote your business. Facebook marketing involves creating ads and posts that engage your audience and drive traffic to your website.

Advantages of Facebook Marketing:

Wide Reach: Facebook has millions of users, giving your business a vast audience.

Engagement: You can interact directly with customers through comments and messages.

Targeting: Facebook allows you to target ads based on location, age, interests, and more.

Website Design Services in Auckland

Your website is often the first impression customers have of your business. Website design services in Auckland can help you create a professional, user-friendly website that reflects your brand and meets your business goals.

Why Invest in Website Design Services:

Professional Look: A well-designed website looks professional and trustworthy.

User Experience: Good design makes it easy for visitors to navigate and find what they need.

Mobile Friendly: A responsive design ensures your website looks great on all devices.

SEO Optimized: Professional designers can ensure your website is optimized for search engines.

How These Services Work Together

Using these services together can provide a comprehensive digital marketing strategy. Here’s how they can work in harmony:

Attract Visitors with Google Ads: A Google Ads company in New Zealand can drive targeted traffic to your website through paid search ads. This means people searching for your products or services are more likely to find your website.

Engage with Facebook Marketing: A Facebook marketing company in New Zealand can help you create engaging content that resonates with your audience. By running ads and posts, you can keep your brand in front of potential customers and drive more traffic to your website.

Convert with a Great Website: Once visitors land on your site, website design services in Auckland ensure they have a great experience. A professional, easy-to-navigate website can help convert visitors into customers.

Conclusion

Investing in digital services like Google Ads, Facebook marketing, and professional website design can significantly boost your business. A Google Ads company in New Zealand can help you attract more visitors, while a Facebook marketing company can engage your audience and keep them interested. With website design services in Auckland, you can ensure your website converts those visitors into loyal customers.

Combining these powerful tools will create a strong online presence, helping your business grow in the competitive digital landscape. Start today and see the difference these expert services can make for your business.

[rankdigitalnz]

What are the qualities of a responsible SEO marketing firm?

Are you looking for the best seo company christchurch firm? Before you pick one, you should know what to look for in an SEO marketing firm. Don't fret, as we’ll help you get the best one.

It has a professional team.

One quality of an SEO marketing firm is that it works with its team. It encourages its employees to research and stays on top of algorithms that Google and other browsers use.

An expert SEO marketing agency puts a lot of effort into staff training. The marketing firm does not hesitate to invest in the technology and tools needed to maximize its effectiveness.

A good SEO marketing firm hires people ranging from link builders to copywriters and web designers. Seo services christchurch agency allows its employees to hone their skills so that they can deliver the best results. Reading to learn what you should look for in an expert SEO marketing firm.

It is transparent with its client.

A good SEO marketing firm always shares as much or as little of its SEO plans with its clients. If the firm has plenty of instances to tell you about its success with other firms online, you are at the right place. Nevertheless, you should ask for references.

It puts best practices in place.

The field of digital marketing is growing day by day, and so are the techniques of SEO. A good seo agency christchurch keeps an eye on the latest changes and updates in SEO techniques.

It studies new plans and applies them to the client's needs.

It comes with detailed plans and strategies.

A good SEO marketing firm takes each client differently.  Google Ads Company New Zealand provides its clients with customized solutions for their Enterprises. it will take time to learn about its client's expectations, needs, and goals so that it can offer custom plans after Consulting with them. A responsible SEO marketing firm also knows about your competitor's plan and formulates a more powerful one for your Enterprise.

It is what you need to look for when hiring an SEO Marketing firm.

[sublimeobservationarcade]

Connectivity Is Crucial To Our Future Security

The recent nationwide Optus outage showed us that connectivity is crucial to our future security. Suddenly, everyone felt helpless and reacted with much anger and frustration toward the failing provider. This throws our dependence upon electrical and digitally connected devices into harsh relief. It is not a stretch of the imagination to plot likely scenarios during times of war in this new age of information. Cutting off the population from their institutions and from each other will be achieved via attacking communication infrastructure. This can be done far more easily than many people might think. Photo by Dylan Chan on Pexels.com

Cables Connecting Us To The World

“These cables, only about as thick as a garden hose, are high-tech marvels. The fastest, the newly completed transatlantic cable called Amitié and funded by Microsoft, Meta and others, can carry 400 terabits of data per second. That's 400,000 times faster than your home broadband if you're lucky enough to have high-end gigabit service.” - (https://www.cnet.com/home/internet/features/the-secret-life-of-the-500-cables-that-run-the-internet/) The great majority of data communication is piped through submarine cables and not via overhead satellites. These relatively thin high tech cables span some million kilometres around the world. They sit on ocean floors and carry the vast mass of information flow for the big tech giants Google, Microsoft, Meta and Amazon. These submarine cables connect us all with each other through our myriad devices. There is a geopolitical battle raging right now between the United States and China for control of this network of undersea digital cables. The US is winning this and wants to ensure that China remains a minor player. “The European Union's executive wants to help invest in "cable projects of European interest" that would reduce its reliance on too few undersea internet connections and make it less vulnerable to sabotage, a document seen by POLITICO showed.” - (https://www.politico.eu/article/eu-looks-to-boost-secure-submarine-internet-cables-in-2024/) Photo by Sora Shimazaki on Pexels.com Cabling Connecting & Surveiling There is an understanding through the whistleblowing efforts of former NSA operative Edward Snowden that US spy agencies monitor data via these submarine cables of the big tech companies. The realisation that China is probably doing the same is one of the reasons why the push is on to freeze China out of the game. These lengthy cables require signal repeaters or boosters and it is suspected that these pieces of technology are where surveillance technology has been added to the cable network. Thus, we are seeing Chinese cabling deals quashed under pressure from the US in the South Pacific and around the globe. America wants to maintain its grip on the Internet internationally. The maintenance of these relatively fragile cables is a major component of the cabling network business. Companies tender for contracts to provide maintenance. Many of the companies that lay and maintain submarine cables have strong links to the security agencies. Maintenance provides opportunities to insert surveillance technology to that cable. https://www.youtube.com/watch?v=uUlGRBmv_IM Five Eyes & Chinese Hacking The Five Eyes intelligence alliance has recently come out and publicly pointed the finger at China as the state sponsored home of hacking. This Western group of spy agencies tells us that China has been hacking secrets from US companies for decades and the clear message is that it cannot be trusted. “The Five Eyes countries' intelligence chiefs came together on Tuesday to accuse China of intellectual property theft and using artificial intelligence for hacking and spying against the nations, in a rare joint statement by the allies. The officials from the United States, Britain, Canada, Australia and New Zealand - known as the Five Eyes intelligence sharing network - made the comments following meetings with private companies in the U.S. innovation hub Silicon Valley.” - (https://www.reuters.com/world/five-eyes-intelligence-chiefs-warn-chinas-theft-intellectual-property-2023-10-18/) Photo by Monstera Production on Pexels.com China’s position as a global economic superpower is accompanied by its political position as a totalitarian regime with Xi Jinping as dictator. This makes many in the West uncomfortable for a number of reasons. China’s massive increase to its military capabilities only adds to this. Therefore, the geopolitical push to keep China out of various security arrangements internationally can be understood on this basis. However, it is equally foolish to assume that the US keeps its security concerns completely separate from its trade interests. Western powers have mixed business with so-called national security concerns from the outset in global affairs. Economic and military power go hand in hand. This is about dominance on the world stage first and foremost. Competing powers always declare the other guy the bad guy in any dispute. President Trump Postlaunch Remarks (NHQ202005300037) by NASA HQ PHOTO is licensed under CC-BY-NC-ND 2.0 Another Dictator on The Horizon When thinking about who are the bad guys, there is the shadow of one Donald J Trump looming over the USA in 2024 and beyond. A Trump presidency, especially a revenge presidency, poses the threat of untold dangers to world peace. A proven liar and fraud, Trump is a major risk to the safety of humanity. There are enough bad guys in prominent positions, like Putin, to go adding an immoral loon to the top job in the White House once again. The GOP has morphed into an extremist autocratic political party hell bent on Trump or destruction. The delineation between bad and good actors on the global stage is getting less clear by the day. Right wing media organisations like News Corp are directly complicit in the push for Trump. Photo by Pixabay on Pexels.com South Pacific Submarine Cabling Australia has been shoring up its South Pacific security relationships of late. These submarine cables make an appearance in the Soloman Islands situation with a Chinese deal sunk in 2017 and replaced by a US one the following year. The geopolitical dance, between the superpowers, has been island hopping here with visits by a cavalcade of foreign ministers. Anthony Albanese has been seen hula dancing and money is being spent on these tiny island nations by middling and super powers. Photo by Jonathan Cooper on Pexels.com Connectivity is crucial to our future security. AUKUS may not be the only submarine concern that we have, as an island nation ourselves. Thinking about how easy it will be to go around cutting cables and disabling communication networks - modern warfare will be a lot about connectivity. Our security is very much tied up with this sense of staying in communication with each other and our important institutions. Protecting these submarine cables will be vital to achieving this. Robert Sudha Hamilton is the author of Money Matters: Navigating Credit, Debt, and Financial Freedom.  ©MidasWord Read the full article

[jamessaudi]

Discover Success with The Tech Tales NZ: Your Guide to Effective Online Ads in Auckland

Paid marketing ads are like online commercials for businesses. They pay to show these ads on websites or in search results. These ads are how companies tell people about their stuff, like products or services. When you click on these ads, it takes you to the company's website, so you can learn more or buy things. At The Tech Tales New Zealand, we're the top Paid Marketing Ads Agency in New Zealand, specialising in managing Google Ads. Our main mission is to ensure that your website pops up when people search for specific words on Google. We kick off by researching the most effective keywords to use, ensuring that your advertising brings you great value. We have specialisation in web tools and we know how to craft ads that appear when people search for your business. This way, you can connect with your niche audience who are genuinely interested in what you have to offer. Even if they wouldn't stumble upon your website otherwise, we make sure they discover it. As one of the top 10 paid marketing agencies in NZ, our goal is to provide you with outstanding online advertising services that drive results. Get in touch with us today to set up a free 30-minute consultation. We'll talk about what agenda you're making for your website milestone.

[grad604chloeharrington]

Week 10 - Chosen creatives

Leta Soberiajski

Leta, a freelance designer and art director based in New York City, creates viscerally stunning tableaus by fusing traditional graphic design elements with photography, art, and styling. Her multi-media practice explores visual journeys. Wade and Leta, who make up the other half of the creative team, have dubbed their style "Music To Your Eyes," where speculative design converges with vibrant mediums to create a recognisable personality in all of their work. She credits Gins, whose work "their work has made us consider the physical effect of the work that we make and has even encouraged us to create our own work philosophies such as "design as performance," to give a greater understanding of the physical activity we strive for in the work we create, whether through a brand, a sculpture, or an ad." as one of the visionaries she draws inspiration from.

She attended Purchase College to study graphic design, and she has been working on her own since 2013. Adobe, Bloomberg Businessweek, D.S. & Durga, Google, Gucci, IBM, The New York Times, Refinery 29, Renault, Süddeutsche Zeitung Magazin, Target, Tate Modern, and UNIQLO are just a few of the many companies she has as clients. She teaches at the School of Visual Arts as an adjunct professor as well. For its annual New Visual Artists Review, which chose 20 international designers under the age of 30, Print Magazine has recognised her.

Catherine Griffiths

Catherine Griffiths is a designer, typographer, artist, writer, feminist, and activist from Aotearoa New Zealand. Her practise, which combines graphic design, self-publishing, writing about design, and commissioned art installations in public and private spaces, depends heavily on improvisation. Notable projects include her ongoing Vowel series, TypeSHED11, Wellington (2009), the curation and co-organization of TypeSHED11, Wellington (2002, 2004), and the Wellington Writers Walk, a series of large-scale concrete text sculptures.

Catherine has been involved with Parlour: women, equity, architecture since its inception and is active in the global design community. She launched the platform Designers Speak (Up), created the Directory of Women Designers, organised a poster project and exhibition titled hkoi, Present Tense: Whine Toi Aotearoa, and protested against gender inequality in design in 2018.

Seachange Studio

Tim Donaldson and Amanda Gaskin, the company's co-founders and creative directors, are in charge of Seachange.

Before relocating to New Zealand to launch Seachange, Amanda and Tim spent more than a decade perfecting their skill at prestigious creative companies in London. They brought a vast amount of expertise with them. Their exposure to many cultures has given them a unique global viewpoint that sets them apart from their contemporaries.

They frequently serve on international judging panels, most recently for D&AD, New York Young Guns, and locally for the New Zealand Best Design Awards, and their work has been praised in esteemed design journals.

A talented collection of creatives with a love (bordering on obsession) for what they do make up the Seachange team.

They expertise is in creating brands from scratch, but we also relish the challenge of revitalising legacy businesses from a new angle.

Although the studio is situated in Auckland, New Zealand's Tmaki Makaurau, it serves clients all around the world.

Emma Kaniuk

Designer and art director Emma Kaniuk is based in Tmaki Makaurau, Auckland. She is one half of Studio Akin, one of the few creative businesses owned by women. She recently founded her own not-for-profit organisation called Tradespeople because "I wanted to be part of the changing the standard." Akin is a branding agency with offices in Tmaki Makaurau, Auckland, and Naarm, Melbourne. It collaborates with forward-thinking individuals to create brand worlds at the nexus of creativity, culture, and technology.

Emma has worked on projects in the arts, aviation, education, finance, fashion, FMCG, hospitality, infrastructure, and social good initiatives in her previous positions at Special Group and Designworks. Her work has won accolades both nationally and internationally, including the purple pin of distinction for graphic design from the Designers Institute of New Zealand Best Design Awards. It has also been highlighted in publications like Creative Review, Communication Arts, Monocle, and numerous websites.

It's safe to say that Emma's practise now heavily emphasises collaboration. Her presentation will be a sort of love letter to all the alphabets and logotypes she and Akin have created individually as well as with other people as she looks back on a number of her projects.

[flowmedia7]

Leveraging Growth with Flow Media: Innovating Digital Marketing in New Zealand

In an era where digital presence determines the success of a business, leveraging the right strategies in digital marketing is not just an option but a necessity. Among the leading forces driving change and innovation in this arena is Flow Media, a dynamic advertising agency in New Zealand dedicated to propelling businesses into new heights of digital engagement and market penetration.

Understanding the Digital Landscape in New Zealand

Before delving into the myriad of ways Flow Media is reshaping digital marketing New Zealand, it's essential to grasp the unique digital landscape of this vibrant country. New Zealand, with its robust economy and digitally savvy population, presents a fertile ground for businesses to flourish online. However, the increasing clutter in the digital space means companies must employ strategic, creative, and targeted approaches to stand out – precisely where Flow Media steps in.

Flow Media: The Epitome of Digital Marketing Excellence

Flow Media has established itself as a leader among advertising agencies in New Zealand, with an ethos centered around innovation, customer satisfaction, and measurable results. Their services encompass a broad spectrum of digital marketing strategies tailored to the New Zealand market, ensuring businesses, regardless of size or industry, can harness the full potential of online platforms.

Strategic SEO and Content Creation

Recognizing the foundational role of SEO in digital visibility, Flow Media crafts bespoke SEO strategies that align with the unique goals and challenges of their clients. Through meticulous market research, keyword optimization, and content creation that resonates with both search engines and human audiences, they ensure your business attains prime positioning in search results.

Social Media Mastery

In the realm of social media, Flow Media's expertise shines brightly. Their intuitive understanding of social dynamics, coupled with data-driven strategies, enables them to craft campaigns that not only engage and grow audiences but also convert followers into loyal customers. From content creation to community management, they ensure your brand's social presence is vibrant, engaging, and aligned with your overall marketing objectives.

Targeted Digital Advertising

The realm of digital advertising is vast, but Flow Media navigates it with precision and creativity. Utilizing platforms like Google Ads, Facebook, Instagram, and LinkedIn, they design advertising campaigns that cut through the noise. By targeting specific demographics, interests, and behaviors, they ensure that your advertising budget is spent efficiently, driving not just traffic but high-quality leads and conversions.

Email Marketing with a Personal Touch

Email marketing remains a powerful tool for direct engagement, and Flow Media's approach ensures that this tool is fully leveraged. By designing personalized email campaigns that speak directly to the interests and needs of your audience, they help nurture leads, boost conversions, and foster a loyal customer base that is engaged and responsive.

Web Design and User Experience

Your website is often the first point of contact between your business and potential customers. Flow Media understands this, focusing on creating websites that are not just visually appealing but optimized for user experience, mobile responsiveness, and conversion rate optimization. Their holistic approach means your digital storefront is designed to attract, engage, and convert visitors into customers.

Data-Driven Insights and Analytics

What sets Flow Media apart is their commitment to data-driven decision-making. By employing advanced analytics and tracking tools, they continually assess the performance of all campaigns and strategies. This approach enables them to refine and adjust tactics in real-time, ensuring that your digital marketing efforts are always aligned with your most current business goals and market trends.

Innovating the Future of Digital Marketing in New Zealand

As we look to the future, Flow Media continues to be at the forefront of digital marketing innovation in New Zealand. With an unwavering commitment to pushing the boundaries of what's possible, they're not just responding to digital trends – they're setting them. From leveraging AI and machine learning to enhance personalization, to exploring new platforms and technologies, they're dedicated to keeping their clients ahead in a fast-evolving digital world.

Partnering with Flow Media: A Journey Towards Success

Choosing Flow Media as your digital marketing and advertising agency in New Zealand is the first step towards transforming your digital presence and driving growth. With a team of passionate, skilled professionals dedicated to your success, they ensure that your journey in the digital world is innovative, impactful, and, most importantly, fruitful.

In conclusion, as digital landscapes continue to evolve, partnering with a visionary and skilled digital marketing agency like Flow Media is key to navigating and mastering the complexities of online marketing. With their comprehensive approach, state-of-the-art strategies, and a deep understanding of digital marketing in New Zealand, they stand ready to guide your business to new digital heights. Together, let's shape the future of your brand in the ever-expanding digital universe.

[fatweb625]

Boost Your Online Presence with Fatweb: Your Trusted SEO Agency in Wellington

In today's digital age, having a strong online presence is crucial for businesses of all sizes. Whether you're a local shop or a multinational corporation, the success of your online venture largely depends on how well your website ranks on search engines. In Wellington, New Zealand, many businesses have turned to SEO (Search Engine Optimization) to improve their online visibility and connect with their target audience. If you're seeking to enhance your website's performance on search engines, look no further than Fatweb, the leading SEO agency in Wellington.

Link:

Unlock the Potential of SEO in Wellington

Wellington, known for its vibrant culture and bustling business environment, is home to a diverse range of businesses. Whether you're running a café in Cuba Street or a tech startup in the heart of the city, the competition to stand out online is fierce. This is where the expertise of a reputable SEO company like Fatweb comes into play.

SEO Services WellingtonFatweb offers a comprehensive suite of SEO services tailored to your specific needs. Their team of SEO experts understands the Wellington market inside and out. With their local expertise, they can help your business target the right keywords and optimize your website for local search results.

SEO Consultant WellingtonAs a business owner, you may not have the time or knowledge to navigate the complexities of SEO. Fatweb's dedicated SEO consultants in Wellington are here to guide you through the process. They will conduct a thorough analysis of your website and create a customized SEO strategy to drive organic traffic and boost your rankings.

Wellington Search Engine OptimisationWellingtonians value authenticity and trustworthiness in their interactions. Fatweb understands the unique characteristics of the Wellington market and can optimize your website to reflect these values. They'll ensure that your online presence resonates with the local audience, helping you build a strong brand image.

SEO WellingtonWhen it comes to SEO in Wellington, Fatweb is the name you can trust. They have a proven track record of helping businesses in the region achieve top rankings on search engines like Google. Their results-driven approach focuses on delivering tangible results, such as increased website traffic and higher conversion rates.

Why Choose Fatweb?

Proven Results: Fatweb has a long history of success in the Wellington market, with numerous satisfied clients who have seen significant improvements in their online visibility and revenue.

Local Expertise: Being a local SEO agency, Fatweb understands the unique challenges and opportunities in Wellington. They leverage this knowledge to develop effective SEO strategies for your business.

Transparent Reporting: Fatweb believes in transparency. They provide regular reports on the progress of your SEO campaigns, so you can see the impact of their work firsthand.

Customized Solutions: Every business is unique, and Fatweb recognizes that. They tailor their SEO solutions to align with your specific goals and target audience.

Conclusion

In the highly competitive digital landscape of Wellington, SEO is not an option; it's a necessity. To ensure your business thrives online and reaches its full potential, partner with Fatweb, the leading SEO agency in Wellington. With their expertise, dedication, and commitment to delivering results, Fatweb can help your business climb the search engine rankings and stay ahead of the competition. Don't miss out on the benefits of SEO – contact Fatweb today and take the first step towards online success.

[codys-designresearchii]

5 Notable Design and Photography Industries in NZ

The Bold

The Bold is a design firm based in Dunedin who have created notable brand identity's such as Cheeky Iced Tea, Central Otago Wine, and the Bike House. However, two months ago, the shut down.

ResN

ResN is a Wellington Based Design company that specialize in marketing campaigns and have worked with Les Mills, LionsGate Studio's and even Google. They also have the coolest website I've ever seen.

Nero Motion

Nero Motion is an Auckland-based web design corporation. They have designed Websites for notable companies such as Sunglass Style and Fortis.

Alphero

Alphero is a app and web design company that has made the apps of many notable NZ companies, such as TVNZ and 2 Degrees.

Cerbo

Cerbo is a Graphic design studio that has made multiple ad campaigns and brand identities for companies such as Beef and Zendi furniture.

[typoeastnews]

Ex-New Zealand Prime Minister Jacinda Ardern to join Harvard University

Ardern, a global icon of the left and an inspiration to women around the world, has been appointed to dual fellowships at the Harvard Kennedy School.

CAMBRIDGE: Former New Zealand Prime Minister Jacinda Ardern, who led her country through a devastating mass shooting, will be temporarily joining Harvard University later this year, Kennedy School Dean Douglas Elmendorf said Tuesday.

Ardern, a global icon of the left and an inspiration to women around the world, has been appointed to dual fellowships at the Harvard Kennedy School. She will serve as the 2023 Angelopoulos Global Public Leaders Fellow and a Hauser Leader in the school’s Center for Public Leadership beginning this fall.

“Jacinda Ardern showed the world strong and empathetic political leadership,” Elmendorf said in a statement, adding that Ardern will “bring important insights for our students and will generate vital conversations about the public policy choices facing leaders at all levels.”

Ardern, who was just 37 when she became prime minister in 2017, shocked New Zealanders when she announced in January she was stepping down from the role after more than 5 years because she no longer had “enough in the tank” to do it justice. She was facing mounting political pressures at home, including for her handling of the coronavirus pandemic, which was initially widely lauded but later criticized by those opposed to mandates and rules.

She said she sees the Harvard opportunity as a chance not only to share her experience with others, but also to learn. “As leaders, there’s often very little time for reflection, but reflection is critical if we are to properly support the next generation of leaders,” she said.

Ardern’s time at the Cambridge, Massachusetts, university will also include a stint as the first tech governance leadership fellow at the school’s Berkman Klein Center for Internet & Society. The center has been an important partner as New Zealand worked to confront violent extremism online after a white supremacist gunman killed 51 people at two mosques in the city of Christchurch in 2019, Ardern said. The gunman live-streamed the slaughter for 17 minutes on Facebook before the video was taken down.

Two months after the shooting, Ardern launched the Christchurch Call with French President Emmanuel Macron. The initiative’s goal is to eliminate terrorist and violent extremist content online.

More than 50 countries joined the initiative, including the United States, Britain, Germany and South Korea, as well as technology companies like Facebook parent company Meta, Amazon, Google, Microsoft, YouTube, Zoom and Twitter.

“The Center has been an incredibly important partner as we’ve developed the Christchurch Call to action on addressing violent extremism online,” Ardern said, adding that the fellowship will be a chance not only to work collaboratively with the center’s research community, but also to work on the challenges around the growth of generative AI tools.

Jonathan Zittrain, co-founder of the Berkman Klein Center, said it’s rare for a head of state to be able to immerse deeply in a complex and fast-moving digital policy issue.

“Jacinda Ardern’s hard-won expertise — including her ability to bring diverse people and institutions together — will be invaluable as we all search for workable solutions to some of the deepest online problems,” he said in a statement.

Ardern said she planned to return to New Zealand after the fellowships.