#GeoMarketing

[blog-omartinajero-me]

#CursosOnline para fortalecer tus negocios y adaptarlas a la tecnología: Crea tu empresa, elabora tu plan de negocios; economía circular, marketing de contenidos, investigación de mercado

[healthcaretechnologynews]

Location-Based Selling: Harnessing Geographic Data for Sales Optimization

In the dynamic world of sales and marketing, precision is paramount. Understanding your customers, their preferences, and their geographical context can make all the difference in crafting successful strategies. This is where location-based selling comes into play – a strategy that leverages geographic data to optimize sales efforts, enhance customer engagement, and drive business growth.

Write to us at enquire@anervea.com to learn more about how location-based selling leverages geographic data to optimize sales efforts, enhance customer engagement, and drive business growth.

The Power of Location: Beyond Borders and Boundaries

Location is more than just a point on a map; it's a goldmine of insights waiting to be tapped. With the proliferation of smartphones and other digital devices, location-based data has become increasingly accessible and valuable. By harnessing this data, businesses can tailor their approaches, offer targeted solutions, and create more meaningful interactions.

Understanding Location-Based Selling

Personalization at its Best: Location-based selling allows businesses to personalize their offerings based on customers' specific needs and preferences in different geographic regions. This level of personalization enhances customer experiences and boosts conversion rates.

Geo-Fencing for Precision: Geo-fencing involves creating virtual boundaries around specific locations. Businesses can trigger targeted notifications or offers when customers enter these boundaries, creating real-time engagement opportunities.

Local Marketing Advantage: Location-based selling empowers businesses to create hyper-local marketing campaigns that resonate with specific regions' cultural nuances and trends.

Optimizing Resources: With location-based insights, sales teams can allocate resources more effectively by targeting areas with high potential and tailoring their pitches accordingly.

Data as the Foundation

The foundation of location-based selling is data that provides insights into consumer behavior, demographics, spending patterns, and even foot traffic. The following data sources are commonly used to drive location-based strategies:

Mobile App Data: Apps that request location permission provide valuable data on users' movements, preferences, and behaviors.

Social Media Check-Ins: Platforms like Facebook and Instagram allow users to "check in" at specific locations, providing businesses with information on customer presence.

Online Searches: Search engines process a vast amount of location-specific queries daily, offering insights into what customers are looking for in a specific area.

Purchase Histories: Transaction data combined with geographic information gives businesses a clear picture of popular products or services in different regions.

Crafting an Effective Location-Based Strategy

Segmentation Based on Location: Divide your target audience into segments based on geographic data. This allows you to create tailored messaging and offers that resonate with specific regions.

Real-Time Engagement: Geo-fencing enables real-time engagement. When customers are physically near your store or location, you can send them notifications or offers to encourage immediate action.

Localized Content: Create content that speaks to specific areas' local culture, language, and trends. This approach fosters a stronger emotional connection with customers.

Analyzing Patterns: Regularly analyze location-based data to identify trends and opportunities. Adjust your strategies based on these insights to ensure ongoing success.

Success Stories: Location-Based Selling in Action

Major retailers, restaurants, and even online platforms have successfully utilized location-based selling to boost sales. The impact has been profound, whether it's offering location-specific discounts, sending personalized recommendations, or tailoring ads to a local audience.

In Conclusion: Powering Sales Through Location Insights

Location-based selling is not just about making sales; it's about building meaningful connections with customers. By understanding their geographic context, preferences, and needs, businesses can create strategies that resonate on a personal level. In a world where customers seek relevance and convenience, location-based selling offers a powerful tool for businesses to stand out, optimize their efforts, and create exceptional customer experiences. Embrace the power of geographic data and open the door to a new era of sales optimization and customer engagement.

Visit our website now: https://www.anervea.com/

[astutemarketresearch]

Unlocking the Power of Location-Based Services: Your Ultimate Guide!

A location-based service (LBS) is a service provided by software for mobile device apps that requires information on the location of the mobile device. The application collects geodata, which are real-time data obtained by one or more monitoring technologies.

Technological advances and the rising availability of geolocation, GPS, and mobile data technologies have made LBS more sophisticated and accessible. This allows for the development of new and creative market applications and solutions. These elements will contribute to driving the market expansion. In addition, according to a research report by Astute Analytica, the Global Location-Based Services Market is likely to grow at a compound annual growth rate (CAGR) of 24.2% over the projection period from 2023 to 2031.

What are the various types and elements needed to run location-based services?

Push:

The application starts the location process when triggered or at daily intervals. The application then displays appropriate information to the user or device based on their geographic location. In this case, a user gets emailed an advertisement or discount after the application detects that he or she is close to a particular retail outlet.

Pull:

The application user begins the location-based service procedures. A user using a mobile map application, like Waze, to identify the nearest automated teller machine is an example of a query-based on-location service. Few services also allow users to look into concerts, restaurants, or athletic events and utilize apps like Yelp, or Google Maps.

The following four essential elements are necessary for location-based services to function:

An application that makes use of location-based services.

A geodata collection placement system.

A mobile network for data transmission or reception.

Analytics software that runs on an outside server to calculate and present relevant data to users based on their geographic location.

What technologies are utilized to track a person's location?

Based on the demand, mobile device hardware type, and available enabling technologies, various tracking mechanisms are frequently employed for location-based services:

GPS: The Global Positioning System is a network of satellites that exist only to assist in the location of objects on Earth. These satellites can be pinged by any device equipped with a GPS receiver (including various smartphones). This function enables the gadget to link up with a minimum of four satellites. 

Wi-Fi: Wi-Fi location tracking differs from previous approaches. Usually, a device only links to one Wi-Fi network at a time, thus removing the chance of triangulation. Instead, IP addresses are used in this location tracking.

Each network has an actual IP address that informs the rest of the internet where it is so that data may be sent over the internet infrastructure appropriately. When a user's phone joins a Wi-Fi network, it combines with the physical IP address of that network, enabling location services to determine their current location.

Cellular technology: Cellular tracking functions similarly to GPS. User device links to cellular towers rather than satellites. In general, they'll be within the reach of at least two of the towers, allowing the system to utilize triangulation to pinpoint their location.

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GEOMARKETING

¿Qué es el GeoMarketing?Sea cual sea tu negocio, es muy importante elegir una buena ubicación de tus locales o puntos de venta donde estarán disponibles tus productos. También, es muy importante tener un seguimiento y completas estadísticas de los mismos, así clasificarás mejor tus productos.El geomarketing es una herramienta muy conocida (y muy usada) del marketing común. Este nos permite…

[marisurvey]

Dapatkah Geomatika Meningkatkan Traffic Sebuah Bisnis?

Dapatkah Geomatika Meningkatkan Traffic Sebuah Bisnis? - Apa itu geomatika? Akarnya adalah "Géo", yang berarti Bumi, dan "matique" berasal dari informatika, yaitu pemrosesan informasi geografis secara otomatis. Geomatika menyatukan antara semua pengetahuan dan teknologi yang diperlukan untuk produksi dan pemrosesan data spasial yang menggambarkan wilayah, sumber dayanya, atau objek atau fenomena lain yang memiliki posisi geografis.

Semakin berkembangnya peradaban, geomatika semakin hadir dalam banyak aktivitas kita sehari-hari terlebih dalam dunia bisnis. Baik dalam waralaba, perdagangan, atau untuk jaringan distribusi tertentu, geomatika bisa digunakan untuk menganalisis daerah tujuan, melakukan riset pasar lokal, kampanye pemasaran lokal, melakukan sektorisasi komersial atau mengoptimalkan jaringan, dan lokasinya. Dan untuk mengekstraksi pengetahuan dari data geografis.

Kegunaan Geomatika

Kita mungkin hanya mengenal geomatika sebagai bagian dari geografi yang pasti tidak jauh dari mengukur luas wilayah untuk pembangunan fasilitas tertentu, vegetasi tanaman,dll. Tahukah Anda bahwa geomatika juga dapat digunakan untuk pekerjaan dibawah ini:

Pemantauan jarak jauh sebuah kendaraan di layar komputer;

Geomarketing untuk menargetkan dan menemukan pelanggan dengan lebih baik;

 Pemantauan risiko banjir,

 Pemantauan kebakaran hutan menggunakan citra satelit;

 Bantuan navigasi di perairan

 E-tourism untuk manajemen perjalanan Internet;

 Perencanaan pekerjaan jalan;

 Pengembangan kawasan permukiman baru.

Geomatika Dalam Bisnis

Penggunaan geomatika untuk memantau perkembangan suatu bisnis dimana sebuah  ilmu data geografis ini terdiri dari pengembangan algoritma dari data spasial yang secara otomatis memilih lokasi ideal sesuai dengan batasan yang telah ditentukan sebelumnya seperti jarak maksimum dari alat transportasi, kepadatan minimum penduduk atau keberadaan merek pesaing. Penggunaan data geografis dalam dunia bisnis dapat disebut sebagai geomarketing.

Memanfaatkan data geografis memungkinkan untuk memilih lokasi terbaik untuk toko sesuai dengan daerah tangkapannya, profil penduduk dan persaingan di tempat. Tujuannya adalah untuk mengoptimalkan prospek komersial untuk meningkatkan tingkat konversi atau pembaruan. Harus ingat bahwa lokasi topografi menjadi elemen kunci, ini merupakan input data yang penting untuk mengembangkan model dan manajemen tenaga penjualan yang lebih tepat sasaran.

Dengan penentuan topografi yang tepat akan menghasilkan sebuah peta serta grafik yang nantinya akan lebih memudahkan dalam pekerjaan selanjutnya, seperti menentukan arah masuk bisnis, menentukan target luas marketing dan lainnya.

Misalnya, mengetahui pendapatan penduduk memungkinkan untuk bekerja pada kisaran harganya dan meninjau marginnya sesuai kebutuhan untuk meminimalkan hilangnya pelanggan. Oleh karena itu, geomatika merupakan analisis penting untuk mengukur kelayakan proyek waralaba. Bergantung pada informasi yang diberikan oleh pemilik waralaba di keadaan pasar setempat, studi lokasi akan memungkinkan untuk menempatkan semua elemen ini di "lingkungan" mereka.

Baca: Kartografi dan Ilmu Pembuatan Peta

Pengaplikasian Geomarketing dalam Dunia Bisnis

Geomatika mengumpulkan data-data dari hasil survey Pemetaan yang nantinya akan diolah sedemikian rupa menjadi sebuah peta maupun grafik oleh pengolah data yang nantinya akan mendapatkan hasil data yang dapat digunakan dalam bidang pengukuran, bisnis, dll.

Berikut beberapa gambaran sederhana pengaplikasian geomatika/geomarketing dalam dunia bisnis:

1.  Apa keadaan suatu area tersebut mempengaruhi pendapatan ?

Keadaan topografi suatu daerah dapat menjadi salah satu kelancaran dari bisnis yang kita jalani. Akan merugi jika ternyata lokasi bisnis kita tidak terlalu banyak mendapatkan pelanggan, sehingga pendapatan sedikit dan buruknya berakhir tutup. 

2.  Area mana yang bisa saya gunakan sebagai tempat promosi untuk bisnis saya?

Dalam berbisnis tentunya butuh yang namanya marketing/promosi. Promosi tidak hanya ada di satu lokasi, tetapi kita bisa mencari target lokasi yang sekiranya ramai untuk menyebar brosur atau lainnya untuk menarik minat calon pelanggan. Survey topografi sangat diperlukan untuk menandai lokasi mana saja yang memiliki potensi terbaik area promosi. 

3.  Apakah banyak pesaing yang sama di area bisnis saya?

Bagi pebisnis penting untuk mengetahui apakah banyak pesaing di area yang nantinya akan didirikan bisnis. Hal ini untuk tetap menstabilkan pendapatan dan mempertahankan pelanggan Anda. 

4. Dimana saja batas geografis bisnis saya? Apakah saya perlu memperjelas atau memperbaiki batas

Dengan survey Topografi membuat anda mengetahui batas-batas wilayah dari area yang nantinya akan menjadi lahan bisnis anda. Perhatikan batasan wilayah anda agar tidak terjadi konflik kedepannya. 

5. Apakah bisnis saya mudah diakses oleh pelanggan nantinya?

Hal yang paling penting adalah kemudahan akses ke lokasi bisnis. Pelanggan akan lebih sering datang ke bisnis anda salah satunya karena lokasi yang mudah ditempuh. Salah satu guna survey topografi adalah untuk meyakinkan anda bahwa lokasi bisnis sudah tepat. 

Kesimpulan

Banyak hal yang dapat digunakan dengan hasil dari geomatika. Salah satunya dengan menggunakan data geografis yang dihasilkan dari adanya survey untuk digunakan dalam membangun bisnis impian anda. Salah satunya adalah dengan marketing untuk mengetahui lokasi, kondisi dari bisnis maupun kepuasan pelanggan.

Membutuhkan survey topografis untuk memetakan lahan anda untuk pembuatan toko atau supermarket, kantor ataupun bisnis lainnya? Segera hubungi Billion Survey Indonesia, menyediakan jasa pemetaan yang terjangkau dan sudah memiliki banyak mitra terpercaya. Jangan lupa disana juga menyediakan pelatihan sistem informasi geografis dan pelatihan lainnya. 

[tridenceagency]

Leverage Jacksonville geomarketing solutions to target customers with precision. Our cutting-edge geomarketing services utilize location-based data to create personalized, effective campaigns that reach your ideal audience in the Jacksonville area, boosting local business success

[dmdigitalmarketingagency-blog]

Unveiling the Secrets of PPC Marketing: 10 Strategies to Enhance Your Campaign's Performance

Introduction

PPC (pay-per-click) marketing is a powerful digital advertising strategy that enables businesses to target specific visitors to their websites and monetize their ads by only paying when users click on them. As competition in the digital space intensifies, it is essential to implement PPC marketing hacks in order to gain a competitive advantage and maximize the ROI.

This article will provide a list of ten effective PPC marketing hacks that can assist businesses in optimizing their campaigns and achieving better results.

1. Conduct Thorough Keyword Research

Keyword research is an essential component of a successful Pay-Per-Click (PPC) campaign. To begin, use tools such as Google Keyword Planners, SEMrush, and Ahrefs to discover keywords that are pertinent and high-performing. 

These keywords should be related to the products or services you offer. It is important to note that keyword research should not only focus on high-performing keywords; long-tail keywords should also be considered in order to target more precise and purpose-driven searches. To ensure that your keyword list remains relevant to your audience, it is important to regularly update and expand it.

2. How to Use Negative Keywords

Negative keywords are really important when it comes to optimizing your ad targeting. It means you can block certain keywords from showing up in your ads, which means you won't get any clicks and you won't waste any ad money.

 Keep an eye on your search term reports all the time and add irrelevant or underperforming keywords to your negative keywords to make your campaign more effective and save you money.

3. Optimize Ad Copy for Click-Through Rate (CTR)

Create engaging and pertinent ad copy that encourages users to click through your ads. Focus on unique selling points, incorporate powerful CTA’s, and align your ad copy to the intent of the keywords you’re targeting. Split-test different variants of your ad copy so you can see which ones resonate with your audience and generate higher click-through rates.

4. Implement Ad Extensions

Ad extensions are extensions that add value and additional information to your advertisements, thereby increasing their visibility and driving more clicks. Extensions such as site links, call extensions, location extensions, and callout extensions improve the visual appearance of your ad and provide users with pertinent information in advance.

 Ad extensions can be used in a strategic manner to enhance the performance and user experience of your ad.

5. Geo-Targeting and Ad Scheduling

With geo-targeting, you can target your ads to specific audiences based on where they live. By targeting specific geographic areas, you can make sure your ads are seen by users who are most likely to make a purchase. 

In addition, you can analyze your campaign’s performance data to find out when and on what days your ads should be shown (ad scheduling) and adjust your bidding strategy accordingly. For example, you could target your ads during peak hours or days with higher conversion rates.

6. Utilize Remarketing Campaigns

Remarketing, also known as remarketing, is a powerful marketing strategy that focuses on users who have visited your website in the past but did not make a purchase. By implementing remarketing campaigns, you can engage these potential customers again with personalized ad messages. You can customize your ads to display products or services that are relevant to your target audience, as well as offer exclusive promotions that will encourage them to return and increase your conversion rate.

7. Use Conversion Tracking and Analytics

It's super important to keep track of your conversions so you can see how successful your PPC efforts are. You can add conversion tracking codes to your website so you can track specific actions, like when people submit forms or buy things. 

Plus, you can link your PPC account to Google Analytics so you can get a better understanding of what people are doing and where you can make improvements.

8. Employ Bid Adjustments for Mobile Devices

More and more people are using their phones to surf the web, so it's important to make sure your ads are seen by the right people. You can customize your mobile bids based on how they perform compared to those on their desktops and tablets. 

If you want your ads to be seen on all devices, you can increase or decrease your bids for mobile users.

9. Test and Optimize Landing Pages

A landing page needs to be optimized to convert ad clicks into qualified leads or sales. To achieve this, A/B testing should be conducted on a variety of landing page elements, including headlines, click-through ads (CTAs), images, form placements, and more, to determine which combination is most effective.

 Additionally, optimizing landing pages for speed and mobile responsiveness, as well as user experience, can help to improve conversion rates.

10. Monitor Competitors and Industry Trends

Be aware of what your rivals are doing and what's going on in the industry. Keep an eye on what your competitors are advertising, what keywords they're using, and what offers they're offering. Keep an eye out for trends and PPC trends, and be ready to adjust your tactics accordingly.

Conclusion

PPC marketing is an ever-changing industry, and these are some of the PPC marketing hacks you can use to get better results and stay competitive in the digital marketing world. Doing keyword research, using negative keywords, optimizing your ad copy and ad extensions, using remarketing, tracking conversions, testing and optimizing your landing pages, geo-targeting, ad scheduling, etc. 

Stay ahead of the competition and stay informed about your competitors and industry trends. With the right PPC marketing hacks, you can drive targeted traffic and generate leads, increase sales, and maximize ROI.

[kentrix]

Here’s how IKEA benefitted from Kentrix’s Geomarketeer and you can too

We will explore how you can be benefited from Geomarketeer by Kentrix, if you are planning to expand your business by opening new outlets in Indian cities, you need to be strategic and well-informed. India is one of the most diverse countries in the world – a melting pot of various cultures, languages, and regional nuances. Therefore, when setting up stores in this country, location is a crucial factor for success, and choosing the right one can make all the difference.

IKEA, the world’s largest furniture retailer, has always been known for its innovative and customer-focused approach. With 460 stores in 62 markets, the company has a reputation for offering affordable and stylish furniture that appeals to a wide range of customers. However, when IKEA decided to expand its presence in India, it faced similar challenges when it came to location-hunting that required a unique approach. IKEA used India Location Analysis to determine the best locations for their new stores in Indian cities.

This is where Geomarketeer from Kentrix stepped in. In this article, we will explore how IKEA benefitted from Kentrix’s Geomarketeer and how you can too.

What is Geomarketeer by Kentrix?

Geomarketeer by Kentrix is a location analytics tool that helps businesses make better decisions by providing them with valuable pointers on consumer behavior insights, competitor activity, and market trends. The tool uses cutting-edge technology to collect and analyze data from a wide range of sources, including social media, mobile devices, and other digital platforms. With Geomarketeer, businesses can gain a deeper understanding of their customer’s needs and preferences and make informed decisions that drive growth and profitability.

How IKEA used Geomarketeer in India?

IKEA’s entry into India was highly anticipated, with the company facing several challenges such as adapting to the local market, understanding customer preferences, and dealing with the country’s complex regulatory environment.

It is a well-known fact that IKEA has used location analytics and market research extensively to guide its expansion into India. For example, prior to opening their first store in Hyderabad, IKEA conducted extensive research on the local market and consumer preferences, including analyzing data on customer behavior and preferences. They also conducted on-the-ground surveys and engaged with local communities to better understand their needs and desires. Additionally, IKEA utilized location analytics to determine the optimal locations for their stores in India.

In this process, IKEA embraced Geomarketeer by Kentrix to help them with the following: 

Identifying the right location: One of the ways IKEA used Geomarketeer was to identify the right location for its stores. With a vast and diverse population of over 1.3 billion people, India presented a unique challenge. The company needed to identify easily accessible, high-footfall locations with a high potential for growth. Using Geomarketeer’s location analytics tools, IKEA was able to analyze data on traffic patterns, consumer behavior, and market trends to identify the best locations for its stores.

Understanding customers: With a highly diverse population at hand, understanding customer preferences in India was critical to IKEA’s success. Using Geomarketeer’s consumer profiling tools, IKEA was able to gain insights into customer behavior, preferences, and needs, enabling the company to create more personalized marketing campaigns, segment its customers, and improve customer experience.

Competitor tracking: In addition to location analytics and consumer profiling, IKEA also used Geomarketeer to monitor competitor activity. With a highly competitive retail market in India, it was essential for IKEA to stay ahead of its competitors. Using Geomarketeer’s competitor analysis tools, IKEA was able to gain insights into the activities of its competitors, including their pricing strategies, product offerings, and marketing campaigns.

Benefits of using Geomarketeer

IKEA’s success in India is a testament to how helpful Geomarketeer by Kentrix has been to its journey. By using Geomarketeer, IKEA was able to gain valuable insights into the Indian market, make informed decisions, and drive growth and profitability.

In the same way, you too can utilize the tool to stay ahead of the competition in the Indian market. Apart from identifying optimal locations, understanding customers, and monitoring competitors, the way IKEA did, here are some other benefits that you are automatically entitled to when using Geomarketeer for your business:

Optimizing Product Offerings

Refining Marketing Strategies

Streamlining Operations

Enhancing Customer Experience

Replicating IKEA’s success

IKEA’s location analytics team was looking to analyze data from various sources, including population density, income levels, and consumer behavior patterns, to identify the most promising locations for new stores, including the availability of transportation and accessibility. Geomarketeer helped them create a comprehensive map of India with all the cities marked, and the software pulled data on every single factor mentioned above for each city. They narrowed down the cities that met their criteria and used consumer profiling to gain insights into the behaviors, preferences, and needs of their target audience in each of these cities.

Another key factor that IKEA considered while selecting store locations in India was population density. The team focused on cities with high population density, as these locations have a higher footfall, which leads to more sales. By using data-driven insights derived from Geomarketeer, the company was able to identify the most promising locations for new stores, which has helped them to be successful in the Indian market.

Geomarketeer by Kentrix can help businesses replicate IKEA’s success by providing them with the tools they need to analyze data and make informed decisions about where to set up new outlets in Indian cities.

If you too are looking to set up new outlets across Indian cities, click here to know more about the solution!

[blog-omartinajero-me]

Conocer y dominar la geografía abre un mundo de posibilidades a tu negocio

[guillermocordoba]

7 Location Intelligence Use Cases

With Geomarketing, location analytics or location intelligence we mean the joint analysis of company data, market data and spatial data which is highly profitable for any business that uses them. We will see some examples and practical cases. Continue reading 7 Location Intelligence Use Cases

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[directmailingcosts]

How to Avoid Direct Mail Personalization Charges

While it may seem like direct mail is going the way of email and digital ads, personalized marketing has breathed new life into this old-school strategy. Studies show that response rates for direct mail increase by 135% when the sender adds the recipient’s name to their mailing.

Adding the recipient’s name to your mailing helps build trust, and the sense that you are sending them something directly for their benefit. Using a personalized approach with your direct mail can also save you money in the long run because you won’t be spending so much time reaching out to the same recipients with irrelevant marketing materials.

You can use a number of different data points to personalize direct mail. The most obvious is location, such as a city, state, or zip code, used for geomarketing. But you can go even more granular. For example, customers selling life insurance can use a recipient’s age to calculate rates and offer discounts. Other marketers can use data such as their shopping habits, home ownership status, or income to target them with special offers.

You can also create a personalized URL for each recipient that redirects them to a landing page pre-populated with their information. This is great for tracking and documenting recipient actions such as visiting your website, clicking on a social media post, or calling to set up an appointment. This can be done through a marketing automation API that integrates with your CRM and other data sources.

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