#Geomarketing Market Trends

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Geomarketing Market Insights: Industry Share, Trends & Future Outlook 2032

The Geomarketing Market was valued at USD 17.81 billion in 2023 and is expected to reach USD 116.96 billion by 2032, growing at a CAGR of 23.32% from 2024-2032

The geomarketing market is experiencing significant expansion, driven by the increasing reliance on location-based analytics and data-driven marketing strategies. Businesses are leveraging geomarketing tools to enhance customer engagement, optimize advertising efforts, and improve sales conversions.

The geomarketing market continues to grow as companies integrate geospatial data with artificial intelligence (AI) and big data analytics. The rising adoption of mobile technology, GPS-enabled devices, and IoT solutions has fueled the demand for precise location-based insights, empowering businesses to make data-driven decisions and improve marketing ROI.

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Market Keyplayers:

IBM Corporation (IBM Watson, IBM Cloud)

Microsoft Corporation (Azure Maps, Power BI)

Cisco Systems Inc. (Cisco Meraki, Cisco Digital Network Architecture)

Oracle Corporation (Oracle Cloud Infrastructure, Oracle Spatial and Graph)

Adobe Inc. (Adobe Analytics, Adobe Experience Cloud)

Salesforce.com Inc. (Salesforce Marketing Cloud, Salesforce Maps)

Qualcomm (Qualcomm Location Services, Qualcomm Atheros)

Xtremepush (Xtremepush Platform, Xtremepush Location-based Marketing)

Software AG (webMethods, Cumulocity IoT)

MobileBridge (MobileBridge Engage, MobileBridge Insights)

Saksoft (Saksoft IoT Solutions, Saksoft Data Analytics)

Google (Google Maps Platform, Google Ads)

Ericsson (Ericsson Location Services, Ericsson IoT Accelerator)

ESRI (ArcGIS Online, ArcGIS Business Analyst)

Cloud4Wi (Cloud4Wi Engagement, Cloud4Wi Insights)

HERE Technologies (HERE Location Services, HERE Indoor Positioning)

Plot Projects (PlotProjects Analytics, PlotProjects API)

HYP3R (HYP3R Location Marketing, HYP3R Audience Segmentation)

Reveal Mobile (Reveal Mobile Insights, Reveal Mobile Proximity)

Galigeo (Galigeo for Salesforce, Galigeo Location Intelligence)

Navigine (Navigine Indoor Navigation, Navigine Analytics)

CleverTap (CleverTap Engage, CleverTap Insights)

Airship (Airship Engagement, Airship Personalization)

Bluedot Innovation (Bluedot Location Intelligence, Bluedot Geofencing)

Foursquare (Foursquare Places, Foursquare Attribution)

Brillio (Brillio Location Analytics, Brillio Data Engineering)

Purple WiFi (Purple WiFi Analytics, Purple Guest WiFi)

GeoMoby (GeoMoby Location Analytics, GeoMoby Push Notifications)

Carto (CARTO Builder, CARTO for Location Intelligence)

Quuppa (Quuppa RTLS, Quuppa Positioning System)

Market Size, Share, and Scope

Increasing adoption of location-based services (LBS) across retail, real estate, healthcare, and logistics is expanding the market scope.

Small and medium enterprises (SMEs) are increasingly investing in geomarketing to compete with larger enterprises.

Integration with AI, ML, and predictive analytics is enhancing the effectiveness of geomarketing solutions.

Privacy concerns and data security regulations continue to shape market strategies and adoption trends.

Key Market Trends in Geomarketing

Growing Adoption of AI and Machine Learning – Businesses are utilizing AI-driven insights to optimize marketing strategies and enhance customer engagement.

Expansion of 5G Technology – Faster data transmission is enabling real-time location tracking and enhanced personalization.

Integration with Social Media – Marketers are using geomarketing tools to target consumers based on their location and social media behavior.

Rising Demand for Hyperlocal Marketing – Companies are focusing on precise, location-specific advertising to increase foot traffic and sales.

Advancements in GPS and IoT – Improved location accuracy is driving the development of more sophisticated geomarketing solutions.

Mobile-First Marketing Strategies – The growing number of smartphone users is boosting the adoption of mobile geomarketing campaigns.

Privacy and Data Protection Regulations – Compliance with GDPR and other privacy laws is influencing geomarketing software development.

Integration with Augmented Reality (AR) – Businesses are using AR to create immersive location-based customer experiences.

Real-Time Location Analytics – Companies are leveraging real-time data to enhance consumer engagement and decision-making.

Adoption Across Multiple Industries – Retail, hospitality, healthcare, and real estate sectors are rapidly implementing geomarketing solutions.

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Market Segmentation:

By Component

Software

Services

By Deployment Mode

Cloud

On-Premises

By Location

Indoorr

Outdoor

By End Use

BFSI

IT & Telecommunication

Retail & E-Commerce

Media & Entertainment

Travel & Hospitality

Others

Market Analysis and Growth Potential

Current Market Landscape

Major players in the geomarketing market include Google, Microsoft, IBM, Oracle, Cisco, and Salesforce, among others.

The retail sector dominates the market, with brands using geomarketing to enhance customer experience and sales strategies.

North America leads the market due to high adoption rates, while Asia-Pacific is witnessing rapid growth due to digital transformation initiatives.

Future Prospects and Industry Forecast (2024-2032)

Market Growth Projections

By 2032, the geomarketing market is expected to grow exponentially due to continuous technological advancements and increased investment in AI-driven analytics.

The retail sector will continue to dominate, while industries such as healthcare, transportation, and hospitality will witness accelerated adoption.

Emerging Opportunities

Expansion in Developing Markets – Increased smartphone penetration and digital transformation in emerging economies will drive market growth.

Advancements in Predictive Analytics – AI-powered predictive analytics will enhance the accuracy of location-based marketing.

Greater Focus on Customer Personalization – Hyper-personalized marketing strategies will improve customer engagement and brand loyalty.

Rise of Geofencing and Proximity Marketing – Businesses will increasingly adopt geofencing to send location-specific promotions to consumers.

Strategic Collaborations and Partnerships – Leading technology providers will collaborate to develop innovative solutions for enhanced market reach.

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Conclusion

The geomarketing market is on an upward trajectory, driven by technological innovations, increased mobile adoption, and data-driven marketing strategies. As companies seek to enhance customer experiences through location intelligence and AI-powered analytics, the demand for geomarketing solutions will continue to grow. By embracing emerging trends, overcoming privacy challenges, and leveraging predictive insights, businesses can unlock new opportunities in the ever-evolving geomarketing landscape.

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[kentrix]

Geospatial Services: Navigate Smarter Decision-Making

In today’s data-centric world, businesses are increasingly turning to geospatial services to enhance operational efficiency and support strategic decision-making. Geospatial services involve the collection, analysis, and visualization of geographic data, providing organizations with crucial insights into market dynamics, customer behavior, and resource allocation. 

Kentrix, a leader in consumer intelligence solutions, offers innovative tools designed to harness the power of geospatial data, enabling companies to navigate complexities effectively. 

This article delves into the significance of geospatial services in business and highlights the tools and solutions provided by Kentrix.

Understanding Geospatial Services

Geospatial services encompass a wide range of activities that utilize Geographic Information Systems (GIS) and location-based data analysis. GIS technology allows businesses to capture, store, analyze, and manage spatial or geographic data. 

By integrating geospatial data with traditional business analytics, companies can achieve a more comprehensive understanding of their market environment. This integration helps businesses visualize patterns and trends that conventional analysis methods may overlook.

Key Components of Geospatial Services

Data Collection: This involves gathering geographic data from various sources, including satellite imagery, GPS systems, surveys, and existing databases.

Data Analysis: Once collected, the data is analyzed to identify trends, correlations, and patterns that can inform business decisions.

Visualization: The results of the analysis are often presented in visual formats such as maps, charts, and graphs. This makes it easier for stakeholders to understand complex information at a glance.

Decision Support: The ultimate goal of geospatial services is to support decision-making processes by providing actionable insights based on geographic information.

The Importance of Geospatial Data in Business

Enhanced Decision-Making

Geospatial data provides valuable insights that aid in making informed decisions regarding site selection, market entry strategies, and resource allocation. Businesses can visualize geographic patterns that influence their operations, leading to more strategic planning. 

For instance, a retail chain can analyze foot traffic patterns in different neighborhoods to determine where to open new stores.

Targeted Marketing

Understanding the geographic distribution of customer segments enables businesses to tailor their marketing efforts effectively. By identifying specific demographics within certain areas, companies can create personalized marketing campaigns that resonate with local consumers. 

For example, a company launching a new product can focus its advertising efforts on regions where target customers are concentrated.

Operational Efficiency

Geospatial services can optimize supply chain management by analyzing transportation routes and delivery patterns. This leads to reduced costs and improved service delivery. 

For instance, logistics companies can use geospatial data to identify the most efficient routes for deliveries, minimizing fuel consumption and transit times.

Risk Management

Businesses can assess risks associated with specific locations—such as natural disasters or economic instability—allowing them to develop contingency plans accordingly. This proactive approach helps mitigate potential losses. 

For example, a company operating in an area prone to flooding can use geospatial analysis to identify safe zones for operations during adverse weather conditions.

Kentrix: Tools for Geospatial Intelligence

Kentrix offers advanced tools that harness the power of geospatial data to drive business success. Two key offerings are Geomarketeer and Karma, each designed to provide unique insights and capabilities.

1. Geomarketeer

Geomarketeer is a robust tool that provides businesses with granular market segmentation using geo-location intelligence.

Features:

Detailed Market Segmentation: Obtain insights into micro-market segments based on geographic data.

Real-Time Data Access: Access current information about market dynamics and consumer behaviors.

Point-of-Interest (POI) Data: Integrate POI data to enhance targeting accuracy.

Custom Location Reports: Generate tailored reports for specific geographic areas to support decision-making.

Benefits:

Improved Targeting: Utilizing detailed geographic insights allows businesses to target specific customer segments more effectively.

Sales Performance Benchmarking: Companies can compare their sales performance against competitors in similar geographic areas.

Optimized Site Selection: Identify ideal locations for new stores or service centers based on consumer density.

Enhanced Marketing Strategies: Quickly adjust marketing strategies based on real-time data insights.

2. Karma

Karma enhances individual customer profiles by analyzing income levels, lifestyle affinities, and spending behaviors.

Features:

Comprehensive Consumer Profiling: Create detailed profiles that include income levels and lifestyle choices.

Targeted Campaign Support: Identify affinities between customers and products for effective upselling.

Economic Potential Assessment: Evaluate the spending capacity of individual customers or prospects.

Benefits:

Precision Marketing: Define target customer archetypes accurately for focused marketing efforts.

Increased Conversion Rates: Tailor offerings based on customer affinities for higher conversion rates.

Cost Efficiency: Reduce wasted spend by concentrating resources on high-potential customers.

Enhanced Customer Experience: Personalized interactions improve customer satisfaction as consumers feel valued.

The Know Your Household (KYH) Approach

At the core of Kentrix’s offerings is the Know Your Household (KYH) approach. This methodology emphasizes understanding household dynamics rather than relying solely on broad demographic data. By focusing on household-level insights, businesses gain a nuanced understanding of consumer behavior.

Key Aspects of KYH:

Data Integration: KYH integrates over 80 data touchpoints to create detailed consumer profiles that include income levels and spending habits.

Precision Targeting: Effectively target specific income groups for improved marketing outcomes.

Enhanced Risk Management: Better assess credit risk by understanding household financial behaviors.

Applications of Geospatial Services in Business

Market Analysis

Businesses can analyze location-specific market trends to identify growth opportunities and tailor their offerings accordingly. 

For example, a food delivery service might analyze local dining preferences based on geographic data to expand its restaurant partnerships strategically.

Supply Chain Optimization

By examining transportation routes using geospatial data, companies can streamline their supply chains for greater efficiency. Logistics firms can reduce delivery times and costs by selecting optimal routes based on real-time traffic conditions.

Site Selection

Companies looking to expand can utilize geospatial analysis to determine the best locations for new stores or facilities based on demographic trends and consumer behaviors.

A retail chain might choose new store locations based on population density and local purchasing power.

Customer Insights

Understanding where customers live allows businesses to create targeted marketing campaigns that resonate with local preferences. Retailers can tailor promotions based on regional trends identified through geospatial analysis.

Competitor Analysis

Geospatial services enable businesses to visualize competitor locations relative to their own operations. This helps companies strategize effectively against rivals by identifying underserved markets or areas with high competition.

Also Read : What is Customer Lifestyle Data? A Beginner’s Guide 

Conclusion

Geospatial services are transforming how businesses operate by providing essential insights into market dynamics and consumer behavior. With tools like Kentrix’s Geomarketeer and Karma, organizations can leverage geospatial intelligence for better decision-making, targeted marketing strategies, and enhanced operational efficiency.

By integrating these advanced solutions into their business models, companies not only improve their market positioning but also build stronger relationships with customers through personalized experiences.

In an era where location is crucial for success, adopting geospatial services is vital for any business seeking sustainable growth.

As we navigate an increasingly competitive landscape, utilizing Kentrix’s innovative tools will empower businesses to make smarter decisions—ultimately leading them toward greater success in their respective markets. 

Embracing geospatial services today will help organizations unlock new opportunities tomorrow while staying ahead in a rapidly evolving business environment.

[isuperbinternetcollectorus]

Geomarketing Market worth $32.5 billion by 2025 - Exclusive Report by MarketsandMarkets™

According to a market research report "Geomarketing Market by Component (Software and Services), Location (Indoor and Outdoor), Deployment Mode (Cloud and On-premises), Organization Size (Large Enterprises and SMEs),Vertical, and Region - Global Forecast to 2025", size is expected to grow from USD 10.7 billion in 2020 to USD 32.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 25.0% during the forecast period. Key factors driving the geomarketing market include growth of rising demand for cloud services, the increasing demand for location-based intelligence to enhance the business outcome, and communicate with customers, visitors, and the use of location analytics and big data to generate information about potential markets and customers.

Browse and in-depth TOC on “Geomarketing Market” 378-Tables 53-Figures 291- Pages

By component, the software segment to hold a larger market size during the forecast period

The software segment is expected to hold a larger market size during the forecast period, whereas the services segment is expected to grow at a higher CAGR during the forecast period. This growth is attributed to the growing need for consulting, deployment, and integration services. Companies have started to invest in location-based marketing for increasing agility and overall operational productivity, understanding business trends in a better way and reducing operational costs.

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By service, the deployment and integration segment to hold the largest market size during the forecast period

The deployment and integration services segment is expected to hold a larger market size during the forecast period, Deployment and integration services enable the seamless integration of each geomarketing software and system, regardless of technologies. System integration provides facilities and frameworks for integrating various platforms with third-party environments. This integration enables applications to run on other platforms and make indoor location-based solutions efficiently and quickly.

By deployment mode, the cloud segment to grow at a higher rate during the forecast period

With rapid demand for geomarketing applications that can reside on different cloud infrastructures that can help increase demand for cloud services. With rise in technology adoption such as GPS, and cellular communication modes the requirement for cloud services is increasing at a fast pace.

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North America to hold the largest market size during the forecast period

North America is expected to account for the largest market size in the geomarketing  market by region during the forecast period. The region houses various service providers who are continuously engaged in delivering cloud based, and advanced technology infrastructure and solutions. Increasing need to reduce costs associated with software development and demand for better customer experience is expected to boost the adoption of geomarketing  technology in North America.

The geomarketing  market comprises major solution providers, such as IBM (US), Google (US), Microsoft (US), Cisco. (US), Oracle (US), Adobe (US), Salesforce (US), Ericsson (Sweden), ESRI (US), Qualcomm (US), HERE (US), Xtremepush (Dublin), Software AG (Germany), Plot Projects (Netherlands), MobileBridge (Noor Holland), Saksoft (India), HYP3R  (US), Reveal Mobile  (US), Galigeo (France), Navigine (US), CleverTap (US), Airship (US), Bluedot Innovation (US), Rover (US), LocationGuru (India), Foursquare (US), Brillio (US), Purple Wifi (UK), GeoMoby (Australia), Carto (US), and Quuppa (Finland).  The study includes an in-depth competitive analysis of key players in the geomarketing  market with their company profiles, recent developments, and key market strategies.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact: Mr. Aashish Mehra MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA : 1-888-600-6441 sales@marketsandmarkets.com Content Source: https://www.marketsandmarkets.com/PressReleases/geomarketing.asp Report: https://www.marketsandmarkets.com/Market-Reports/geomarketing-market-196816785.html

[pallavi123]

Geomarketing Market To Develop With Increased Investment By Market Players

[everstringblog-blog]

Can You Pass The ACCOUNT BASED MARKETING Test?

Have you attempted making use of social networks for your organisation and discovered that it just isn't working? A dull Facebook fan page or twitter account really does not offer much worth for the typical brick and mortar small companies of today.

The trouble with these social platforms is that they do not offer clients a straight reward to walk into the shop as well as buy. When someone logs onto Facebook, the last thing they wish to manage is a local dining establishment spamming their information feed with offers or promos. People log onto Facebook to see updates from their friends.

How do you overcome this obstacle? Usage social networks to market to individuals that are ALREADY in your shop. That's right. It seems a bit ridiculous, but with location based advertising, its a fact.

Not just can you market to individuals are physically existing at your store, however you can also market to possible customers and provide incentives to visit.

You can likewise craft deals as well as specials that lure individuals to return much more regularly and also to bring buddies, leveraging social media sites to increase your client base even additionally.

But before I get as well in advance of myself, let me describe a bit regarding location based marketing. I am a restaurateur and also have actually utilized location based advertising and marketing successfully in my very own businesses.

Area based advertising is the hottest new trend in on the internet marketing and also social media sites marketing. Place based advertising makes use of GPS made it possible for "place based solutions" or LBS such as Foursquare, Gowalla, Facebook Offers, as well as SCVNGR in order to enable customers to accessibility vouchers, deals, and specials in genuine time on their mobile devices.

Location based advertising is changing the way that organisations both large and also small are engaging their consumer base. Also referred to as geomarketing or proximity marketing - location marketing let's small businesses reach their consumers in actual time using mobile technology.

Local business have usually wondered - how does social networks truly assist my organisation? It is extremely challenging to quantify precisely what advantage social networks advertising and marketing has on your bottom line. It's fantastic to have twitter followers or followers on Facebook, yet till you can monetize that earnings stream - there is no concrete effect.

Area based marketing transforms these soft social networks platforms right into concrete social circulation platforms that can be used to straight boost your sales. The most effective part is that these everstring service can be utilized for free, much like other forms of social networks, significantly enhancing your marketing ROI and the return on your advertising and marketing bucks.

Matt Bodnar is a restaurant business owner with an interest for social media. for more information regarding area based marketing as well as download a complimentary how-to guide offering you pointers and approaches for using location based marketing.

[reddysoumya]

The research study presented here with is a powerful tool that players can use to cement a strong position in the global Geoing market. It digs deep into critical aspects of the global market, which include market dynamics, competition, cost and price, regional expansion, key business strategies, consumption, and marketing channels. Readers are provided with special analysis on consumers, distributors, the value chain, and production growth trends. The report offers in-depth and accurate insights on the regional growth, leading players, and level of competition in the global Geoing market. The researchers have also put high emphasis on market taxonomy by preparing a comprehensive segmental analysis.

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The report meticulously tracks historical developments in the market, besides closely monitoring real-time instances that collectively maneuver a healthy growth outlook, forecast and predictions for the coming years.

The report specifically gauges into various growth factors comprising dominant drivers, restraints and vendor activities which enlighten reader perceptions about the market. The report also includes a sectional representation of dominant trend assessment and segment-wise overview across regions, local growth hubs and countries collectively influencing growth prognosis in the coming years.

1. The report renders due diligence in underpinning crucial elements across the market space on the back of COVID-19 outbreak and requisite aftermath that tend to critically affect growth channels, revenue streams as well as segment assessment, affecting growth prognosis. 2. Further in the report deliverable pertaining to global Geoing market analysis, the report also sheds visible light into diverse product variations dominant in the market, associated technological innovations that offer a new growth impetus in the global Geoing market. 3. The role of technological innovations in portfolio refurbishments of diverse segments such as product and application play crucial role in steering high revenue generation in global Geoing market.

Some of the Important and Key Players of the Global Geoing Market:

Google, Microsoft, IBM, Cisco, Oracle, Adobe, Salesforce, ESRI, Software Ag, Ericsson, Qualcomm, Xtremepush, Plot Projects, Rover, Mobile Bridge, Hyper, Reveal Mobile, Galigeo, Navigine, Clevertap, Urban Airship, Bluedot Innovation, Merkle, Foursquare, and Location Guru

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Unravelling Report Deliverable in Brief:

1. The report is mindfully designed to elucidate information on segment-specific milestones, such as various market forces widely prevalent in the market that influence growth tendencies across nations and regions. 2. Relevant details pertaining to import and export activities, downstream and upstream alterations and supply-chain developments have been well compiled in the report. 3. The report highlights production and consumption tendencies, revenue streams, capacity milestones that influence manufacturer activities as well as consumer tendencies that collectively illuminate growth prospects in Geoing market.

Vendor Landscape and Teeming Developments: Global Geoing Market

The report in its subsequent sections includes elements of vendor profiles, manufacturer activities as well as stakeholder investments that tend to indicate high potential growth in global Geoing market. The report identifies frontline players and their elaborate tactical discretion to sustain growth and garner revenue streams. The report ensures a detailed overview of diverse facets in the competitive realms to provide market readers with optimum competitive advantage based on which new players as well as established vendors in global Geoing market can effectively deliver growth proficient business discretion.

The report illustrates a regional overview of the market conditions at local, global and regional strata comprising portfolio developments, refurbishments, facility expansion, technological disruptions which play decisive roles in growth enablement.

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Adroit Market Research is an India-based business analytics and consulting company incorporated in 2018. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market's size, key trends, participants and future outlook of an industry. We intend to become our clients' knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code - Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.

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[davidjones89]

Companies are investing heavily in geography-based marketing technologies to connect with their ideal buyers. According to the latest 2019 report from Zion Market Research, global geomarketing market spending was approximately $ 7.4 billion in 2018 and is expected to reach approximately $ 38.1 billion by 2025.

[techfuturemrfr]

Geomarketing Market Application, Competitive Landscape, Challenge Development, Future Growth and Trends by Forecast to 2027

Geomarketing Market -Overview

The need to define the strategies related to marketing is shaping the geomarketing market 2020.The information & communication technology industry reports are created by Market Research Future, which centers on market choices for expansion. A 24.8% CAGR is expected to define the evolution of the market in the forecast period.

Geomarketing is a tool that uses information based on geographical locations to help businesses develop marketing strategies and campaigns. Digital mapping helps marketers evaluate data by region or physical location (e.g., store) to coordinate and display data. Geomarketing is becoming more cost-effective with the introduction of digital technologies, meaning that businesses of any scale can make a profit. Geomarketing involves geographic information systems (GIS) and geographic context information for searching the internet, smartphone research and social media as part of a digital strategy. Several geomarketing services are compatible with different devices, such as smartphones, tablets and PCs.

Regional Analysis

The regional analysis of the global geomarketing market has been conducted for North America, Europe, Asia Pacific, the Middle East and Africa, and South America.

North America is expected to drive the geomarketing market during the forecast period. Being the most advanced region in the development and adoption of emerging technologies in the area of digital marketing, North America is predicted to be at the forefront of business growth. In addition, the high adoption of IoT technologies also contributes significantly to the growth of the regional market. The US is predicted to be the leading country-level market in North America and the world during the forecast period.

The Asian Pacific market is projected to expand at the fastest pace during the forecast period. The digitization and the increasing retail and e-commerce sectors are expected to fuel the geomarketing industry’s growth in the Asia Pacific region. India, China, Japan, South Korea, Singapore, and Australia have been the leading market share countries in the Asia Pacific region, and this trend is anticipated to remain during the forecast period.

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Competitive Analysis

The customer inclinations are projected to define the growth of the global market more than ever in the coming years. The market is observed to be on a hot streak of expansion in the forecast period. The market players are expected to contribute in a significant way to the progress of the market by investing capital and fortifying their assets along with their competencies, in the market to match the pulse of the market. The intensive attention focused on research and development activities is projected to open up new areas for the development of the market in the forecast period. The robust marketing activities undertaken by the contenders in the market are inspiring the next steps for market development in the forecast period.

Key Players

Industry giants in the global geomarketing market are Oracle Corporation (US), Adobe Inc. (US), Microsoft Corporation (US), Cisco Systems, Inc. (US), Google LLC (US), Software AG (Germany), IBM Corporation (US), Qualcomm Technologies, Inc. (US), Salesforce.com, Inc. (US), Telefonaktiebolaget LM Ericsson (Sweden), MobileBridge (Netherlands), Galigeo (France), Xtremepush (Ireland), Plot Projects (Netherlands), and HYP3R Inc (US).

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[sarahbennu01]

Video Surveillance as a Service Market by End-user and Geography - Forecast and Analysis 2020-2024

the video surveillance as a service market and it is poised to grow by $ 6.16 bn during 2020-2024, progressing at a CAGR of over 18% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization

The market is concentrated, and the degree of concentration will accelerate during the forecast period. ADT Inc., Axis Communications AB, Camcloud, Cisco Systems Inc., D-Link Corp., Genetec Inc., Honeywell International Inc., Napco Security Technologies Inc, Panasonic Corp., and Robert Bosch GmbH are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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View market snapshot before purchasing

The increasing adoption of internet protocol (IP) cameras has been instrumental in driving the growth of the market. However, lack of awareness about geomarketing among end-users might hamper market growth.

Video Surveillance as a Service Market 2020-2024: Segmentation

Video Surveillance as a Service Market is segmented as below:

��Commercial

 Industrial

 Residential

 North America

 APAC

 Europe

 South America

 MEA

Video Surveillance as a Service Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The video surveillance as a service market report covers the following areas:

Video Surveillance as a Service Market     Size

Video Surveillance as a Service Market     Trends

Video Surveillance as a Service Market     Industry Analysis

This study identifies emergence of advanced technologies as one of the prime reasons driving the video surveillance as a service market growth during the next few years.