#ProgrammaticAdvertising

[newengen]

Holiday 2023 Outlook for Consumers and Marketers

Inflation has been on the decline for over a year, and in June it fell to 3% - the lowest rate recorded since March 2021. Coupled with this is a steady rise in consumer confidence, which in June hit a high not seen since early 2022. And even though these trends are a step in the right direction, economic uncertainty is still expected to play a large role in the purchasing decisions being made this holiday season. Price-conscious consumers will look to cut costs by shopping the sale section, using coupons, downsizing holiday celebrations, and simply buying fewer items. With so many brands competing for share of wallet, it won’t be enough to differentiate on price alone. Instead, brands should make a concerted effort to secure share of mind right now so that they are top of mind during the holidays and beyond.

At a high level, the best way to accomplish this is twofold. First, it’s critical to embrace an audience-first, channel-agnostic mindset so that you are reaching the right audience at the right time. Once you’ve found your audience, it’s important to meet them with strong messaging that is centered on brand value. In this article, we make the case for programmatic channels as effective marketing avenues for expanding brand reach and, ultimately, nurturing long-term brand favorability (i.e., when the holidays roll around).

Changing the Narrative on Programmatic Advertising

Let’s start with some housekeeping - when we talk about programmatic, we’re referring to a method for buying ads on specific channels, including Display, Video, Audio, and Digital Out of Home. Within each channel, there are myriad ways to target audiences based on interests, behaviors, device, location, and demographics.

“When you bring up programmatic to a performance marketer, you might see their eyes glaze over - they’re imagining annoying banner ads placed on low-quality inventory that don’t drive results,” says Erin Morningstar, Director of Strategy at New Engen. This attitude is pervasive and, according to Erin, informs the two primary reasons that brands are wary of investing in programmatic advertising: concerns about brand safety and equity, and limitations of measurement. These reservations are understandable, especially if you believe that programmatic is strictly used for generating brand awareness. But Erin explains that "programmatic is more than banner ads or dynamic product retargeting - it’s the turnkey option for accessing the wealth of ad inventory outside of walled gardens and paid search."

Teka Phan, Associate Director at New Engen, adds:

It’s important to understand that programmatic buying is performance buying. It powers actionable insights into how this media drives actions and conversions across the entire marketing funnel.

The reality of digital marketing in 2023 is that brands can’t successfully grow on the Meta-Google duopoly alone (the aforementioned walled gardens). Instead, it’s essential to meet your customers, both existing and prospective, where they are. This begs the question - where are they?

Media Consumption is Changing (Rapidly)

The channel landscape is more diverse than ever, and consumers are increasingly discovering brands through podcasts, in-app ads, and music streaming services. eMarketer predicts that, by 2024, 20% of all time spent consuming digital media will come from audio. What’s more, CTV already constitutes more than 25% of the time consumers spend with digital media, yet accounts for less than 10% of digital ad spending in the US. To put this in context, Meta receives roughly 20% of ad investment despite representing just 7.6% of all digital media consumption.

This is precisely why we, as an agency, believe that brands can win on channels like digital audio, CTV, and yes, even display. It’s true that direct-buying channels are often part of a mature media mix for many brands. But the benefit of embracing a programmatic-first approach is that it allows marketers to keep an eye on performance at scale while maintaining a direct buy approach for branding-first initiatives.

The Benefits of Investing in Programmatic

Thought leaders at New Engen have identified four primary benefits to investing in programmatic:

Control: Despite some preconceived notions, programmatic ad buying affords marketers tighter control over targeting, placements, and optimization. This level of control enables measurement testing in the form of geo holdouts, known audience split tests, and platform lift tools. Such exercises are critical to proving the value of channels outside of last-click.

Flexibility: Budgets can be seamlessly moved around across channels and publishers on a daily or even hourly basis. In contrast, brands buying directly from multiple publishers are beholden to more rigidity driven by campaign minimums and contract terms.

Value at Scale: Not only are CPMs generally cheaper when buying programmatically, but DSPs often provide access to a variety of inventory types, formats, and audiences - in turn, this variation powers the development of diverse, mature programs. The inventory is virtually endless and continuing to grow as more platforms and publishers open their inventory to exchanges.

Actionable Insights: By investing in programmatic activations, brands can quickly gather learnings about what kind of inventory and formats are driving performance. While this may not be a unique function of programmatic channels, it’s differentiated by actionability - “Many people see programmatic as an upper funnel, impression-buy only. The value is that we can measure action (conversions, traffic, etc.) and then act on it in real-time,” Teka explains.

How New Engen Clients Have Found Success With Programmatic

Programmatic buying has driven strong results for New Engen clients, with brands finding synergy between their programmatic programs and other marketing channels, including Paid Search and Social. Below are two New Engen case studies that exemplify the benefits of incorporating programmatic into your marketing mix.

Unlocking Incremental Site Traffic Through CTV

In Q4 of 2022, our client, an outdoor apparel brand, tasked us with driving incremental site traffic through new channels. We first identified CTV as their target audience's top digital destination, then we built three rich consumer segments: in-market for outdoor apparel gear, recent competitor site and store visitors, and recent outdoor equipment purchasers. Ads were served across a variety of CTV platforms like Roku, Hulu, Pluto TV, and the Discovery Channel, and optimized based on insights from real-time incrementality studies.

Under this approach, our exposed audience was 2.5X more likely to visit the brand’s site than our non-exposed audience. What’s more, we achieved a 1.9X lift in checkouts. In other words, the brand was able to reach and capitalize on a more qualified audience through its CTV initiative. To top it all off, we identified a previously under-served audience as a standout performer - a learning that is pivotal to refining the program downstream.

Proving the Revenue Impact of West Marine’s Digital Video Awareness Media

In order to validate the direct revenue impact of digital video awareness media, we designed an audience holdout test for our client, West Marine. We activated precision media buys across CTV and YouTube in Florida, a key growth market for the brand. The audience segments included prospecting, retargeting, and lapsed customers, and were compared against national performance.

By the end of the two-week period, the target audience delivered a 1.7X lift in online lapsed user transactions and a 4.6X lift in in-store transactions. Omnichannel ROAS also improved, and West Marine measured a 1.4X increase in year-over-year omnichannel revenue from new-to-file customers.

Programmatic Advertising Best Practices for Holiday 2023

Whether you're bought into programmatic after reading this or just curious to learn more, we want to leave you with our recommendation for what to do next. Here's what New Engen leaders say are the most important steps to successfully incorporate programmatic into your Holiday 2023 strategy:

First and foremost, set clear objectives

→ Identifying what you want to accomplish and learn from your programmatic initiative is the most important step, as this will inform how to design your program. Before you can drive awareness with a new segment or increase AOV within an existing one, you’ll need to understand your audience - then, you can tailor your channels, targeting, and creative parameters to their specific needs. Once you’re aligned on the plan, stick to it.

Set expectations with your team

→ Know that every channel should have its own goals and benchmarks. Don’t track your programmatic performance against your Paid Search campaigns, because these are inherently different channels and so are their outcomes. Performance will even vary across, Podcast, CTV, and Display given their different mediums.

For example, a consumer who searches for “shoes” is more likely to make an immediate purchase because they are actively searching for the product. Programmatic channels, on the other hand, expose audiences to products before they are ready to purchase. So if that same consumer sees a CTV ad for a pair of shoes before they start their search, there’s a likelihood that they will have been influenced before their final purchase decision.

Launch early

→ We anticipate that the holiday season will stretch across Q4, and consumers will start their holiday planning and shopping early - you want to be there when they’re in the consideration stage. As a rule of thumb, you should be in market at least 4 weeks prior to your peak shopping period.

Anticipate different scenarios

→ As an agency practice, we create decision playbooks with our clients going into critical peak periods that allow our teams to move quickly when optimizing campaigns.

If you’re interested in chatting more about your programmatic strategy for the holidays or beyond, reach out to us at programmaticleadership@newengen.com. For more holiday insights and digital marketing news, subscribe to our newsletter and follow us on LinkedIn.

[poweradspy1231]

Top Strategies For Successful Programmatic Native Advertising Campaigns

[trackonads]

performance marketing agencies

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With Trackonads, you can expect a global reach, data-driven insights, and a comprehensive approach to mobile advertising that drives brand growth, enhances user engagement, and maximizes your digital marketing ROI. Join us to elevate your mobile advertising efforts and unlock your brand's full potential.

[mfilterit]

Ad Fraud Prevention across Programmatic advertising landscape in the USA

Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth, ad fraud has also skyrocketed, posing a significant challenge for brands trying to make the most of their digital ad spending. Ad fraud costs U.S. advertisers billions each year, and the automated process makes it increasingly difficult to detect and prevent.  

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. Ad fraud solution with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

Click here to read more about programmatic advertising

[hybrid-minds]

How AI and ML Are Shaping Programmatic Advertising

The integration of Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing programmatic advertising, enabling brands to optimize their campaigns like never before. This article delves into how AI and ML are enhancing targeting, improving ad placements, and maximizing ROI. Discover the future of advertising in a data-driven world.

Read the full article here. Explore the transformative power of AI and ML in advertising!

[mezcaleads]

Publicidad Programática para Campañas Masivas: Estrategias Avanzadas para Alcanzar a tu Audiencia Ideal

Introducción a la Publicidad Programática

La publicidad programática se refiere al uso de software y tecnología para comprar y vender espacios publicitarios de manera automatizada. Este enfoque ha transformado las estrategias de marketing al permitir a las marcas conectar con sus audiencias de manera más efectiva y eficiente. A diferencia de los métodos tradicionales de publicidad, que a menudo requieren negociaciones y procesos manuales, la publicidad programática utiliza algoritmos para facilitar transacciones en tiempo real, optimizando así la colocación de anuncios. El funcionamiento de la publicidad programática se basa en un sistema sofisticado de plataformas de demanda y oferta que operan en conjunto. Las plataformas de demanda permiten a los anunciantes configurar sus campañas y especificar sus objetivos. Por otro lado, las plataformas de oferta son utilizadas por editores para gestionar y vender su inventario publicitario. Esta interacción entre ambas plataformas permite una segmentación precisa y una mejor asignación de recursos, maximizando el retorno sobre la inversión. Entre los múltiples beneficios que ofrece la publicidad programática, destaca la posibilidad de una orientación más precisa hacia el público deseado, la reducción de costos mediante la optimización en tiempo real y la capacidad de analizar el rendimiento de las campañas de manera continua. Las marcas pueden ajustar su estrategia basándose en datos actuales y específicos, lo que aumenta significativamente la probabilidad de éxito en sus esfuerzos publicitarios. La importancia de la tecnología y los algoritmos en la publicidad programática no puede subestimarse. Estos elementos facilitan la automatización de la compra de anuncios, lo que se traduce en mayor eficiencia y eficacia en la ejecución de campañas masivas. A medida que la tecnología contin��a evolucionando, la publicidad programática seguirá siendo una herramienta clave para las marcas que buscan alcanzar a su audiencia ideal de manera más acorde a las exigencias del mercado actual.

Estrategias Avanzadas de Segmentación

La segmentación es un componente crítico en la publicidad programática, ya que permite a las marcas enfocar sus esfuerzos en audiencias específicas, optimizando así el retorno de la inversión. Existen diferentes enfoques de segmentación que las empresas pueden emplear, destacando tres categorías principales: demográfica, psicográfica y comportamental. Cada una de estas estrategias ofrece beneficios únicos para alcanzar la audiencia ideal de manera efectiva. La segmentación demográfica implica clasificar a la audiencia según características observables como edad, género, ingresos y nivel educativo. Este enfoque es fundamental, ya que los diferentes grupos demográficos tienen distintas necesidades y preferencias. Por ejemplo, una campaña dirigida a adultos jóvenes puede diferir significativamente en contenido y formato de una dirigida a una audiencia de personas mayores. Por otro lado, la segmentación psicográfica se centra en los intereses, valores y estilos de vida de los consumidores. A través de la recopilación de datos sobre los comportamientos y preferencias personales, las marcas pueden desarrollar perfiles de audiencia más detallados. Esto permite crear mensajes que resuenen emocionalmente con distintos segmentos de la audiencia, aumentando la relevancia y efectividad de las campañas. La segmentación comportamental, por su parte, se basa en las acciones y patrones de compra de los consumidores. Analizar datos en tiempo real permite a las marcas reaccionar rápidamente a las interacciones de los usuarios. Esto abre la puerta a técnicas de remarketing, donde se vuelven a dirigir anuncios a aquellos que han mostrado interés en productos o servicios anteriormente. Personalizar el mensaje para cada segmento, en función de sus comportamientos, es una estrategia valiosa que potencia la conexión con el público y maximiza las conversiones.

Optimización de Anuncios: Mejores Prácticas

La optimización de anuncios es un componente crítico en el éxito de cualquier campaña de publicidad programática. Para maximizar el rendimiento y alcanzar a la audiencia ideal, es esencial implementar una serie de mejores prácticas. Una de las estrategias más efectivas es el A/B testing, que permite comparar diferentes versiones de anuncios para determinar cuál resuena mejor con el público. Este proceso no solo ayuda a identificar los elementos más atractivos de los anuncios, sino que también proporciona datos valiosos sobre las preferencias de los consumidores. Además de A/B testing, el análisis de KPIs (indicadores clave de rendimiento) juega un papel fundamental en la optimización de anuncios. Es crucial establecer y monitorear KPIs relevantes, como la tasa de clics (CTR), el costo por adquisición (CPA) y el retorno sobre la inversión (ROI). Estos indicadores ofrecen una visión clara del rendimiento de la campaña y permiten a los anunciantes realizar ajustes informados. Combinando el análisis de KPIs con los datos de comportamiento de los usuarios, se pueden identificar patrones y tendencias que informen decisiones estratégicas. Otro aspecto importante es la capacidad de realizar ajustes dinámicos en tiempo real. La tecnología de publicidad programática permite a los anunciantes modificar sus anuncios basándose en el rendimiento en tiempo real. Esto incluye cambios en el presupuesto, la segmentación del público y los creativos publicitarios. Al adoptar un enfoque basado en datos analíticos, los marketers pueden optimizar sus campañas de manera continua, asegurando que están aprovechando al máximo su inversión en publicidad. Por último, el monitoreo del rendimiento debe ser un proceso constante. Las campañas de publicidad programática requieren atención constante para adaptarse a un entorno en rápida evolución. Esta vigilancia permite a los anunciantes realizar modificaciones basadas en la efectividad de sus esfuerzos, garantizando así un uso óptimo de los recursos destinados a la publicidad.

Solicitud de Evaluación Gratuita de Estrategia Publicitaria

Si deseas maximizar el impacto de tus campañas publicitarias, te invitamos a solicitar una evaluación gratuita de tu estrategia publicitaria actual. Este proceso está diseñado para ayudarte a identificar tus puntos fuertes y áreas de mejora, utilizando principios de publicidad programática que pueden facilitar un mejor enfoque hacia tu audiencia ideal. El primer paso en este proceso de evaluación consiste en contactar con nuestro equipo a través de nuestro sitio web. Una vez que recibamos tu solicitud, programaremos una consulta inicial para discutir los detalles de tu campaña. Durante esta conversación, se abordarán aspectos clave, como los objetivos publicitarios que persigues, el público al que deseas llegar y las plataformas que actualmente utilizas. El análisis de estos elementos es crucial para obtener un panorama claro de tu estrategia publicitaria global. Después de la consulta inicial, procederemos a realizar un análisis exhaustivo de tu enfoque actual. Este análisis incluirá una revisión de métricas de rendimiento, así como de la segmentación de audiencia y creatividades en uso. Con esta información, nuestro equipo podrá ofrecerte recomendaciones personalizadas y efectivas, ayudándote a comprender cómo puedes optimizar tus campañas y potenciar tus resultados. Además, al identificar áreas de mejora, podrás implementar cambios estratégicos que no sólo incrementarán la eficacia de tus esfuerzos publicitarios sino que también facilitarán una conexión más profunda con tu target. Este enfoque práctico y experto te permitirá visualizar los resultados esperados después de aplicar las sugerencias recibidas, ayudándote a transformar tus campañas mediante publicidad programática y alcanzar tus metas de manera óptima. Read the full article

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[twnenglish]

The Rise of AI in Programmatic Advertising

Artificial Intelligence (AI) is reshaping the landscape of digital advertising, and programmatic advertising is no exception. Once seen as a futuristic concept, AI has quickly become an integral component of today’s advertising strategies.

Its transformative capabilities, including enhanced targeting accuracy, cost efficiency, dynamic creative optimization, and predictive analytics, are revolutionizing the way ads are bought, sold, and displayed.

As AI continues to advance, it is crucial to understand its current role in programmatic advertising. Is it merely a transient trend, or has it established itself as an indispensable technology?

This blog delves into AI’s significant impact on programmatic advertising, exploring how it enhances targeting precision, streamlines processes, and drives better outcomes.

We'll also address concerns about job displacement, emphasize the necessity of AI adoption, and discuss the imperative for businesses to stay ahead of AI’s evolving capabilities.

In a market where staying competitive is more challenging than ever, AI is no longer a concept for the future—it is the present reality.

AI’s Role in Programmatic Advertising: Temporary Trend or Permanent Shift?

Artificial intelligence is transforming the landscape of digital advertising, including programmatic advertising. Most marketers are either already utilizing AI-driven tools in their programmatic strategies or are planning to do so soon, with only 5% having no such intentions.

AI's capabilities—such as advanced personalization, optimized bidding, and predictive analytics—are set to play a crucial role in the cookieless future, making it a game-changer in the industry. As the programmatic sector continues to evolve with emerging trends, the question remains: is AI merely a passing trend, or is it an essential technology?

What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of digital ad inventory. It's a process that uses software and algorithms to purchase ad space across various digital platforms, such as websites, apps, and social media, in real-time.  

How Does Programmatic Advertising Work?

Advertisers define their target audience: Advertisers specify the type of audience they want to reach based on demographics, interests, and behaviors.

Real-time bidding (RTB): Advertisers bid on ad inventory in real-time auctions. The highest bidder wins the ad placement.  

Ad delivery: The winning ad is instantly displayed to the target audience.

Read More

[healthtechfeeds]

Doceree is a leading programmatic marketing company for pharmaceutical companies and healthcare marketing agencies.

[gsinfotechvispvtltd]

Exploring the World of Programmatic Advertising and Real-Time Bidding

Introduction: In the ever-evolving landscape of digital advertising, programmatic advertising and real-time bidding (RTB) have emerged as game-changing technologies. These advancements in ad tech have revolutionized the way ads are bought, sold, and displayed, offering advertisers greater efficiency, precision, and scalability. In this blog, we will delve into the world of programmatic advertising and real-time bidding, exploring their benefits, functionalities, and the impact they have on the advertising industry. Let's dive in and uncover the potential of these automated advertising techniques!

Understanding Programmatic Advertising:

Programmatic advertising refers to the use of technology and algorithms to automate the buying, placement, and optimization of digital ads. It streamlines the advertising process by eliminating manual tasks, allowing advertisers to reach their target audience more effectively and efficiently. Programmatic advertising relies on data-driven insights, audience segmentation, and real-time optimization to deliver relevant ads to the right users at the right time.

Unveiling Real-Time Bidding (RTB):

Real-time bidding is a key component of programmatic advertising. It refers to the buying and selling of ad impressions in real-time through an automated auction process. When a user visits a website or app, an auction is triggered, and advertisers bid for the opportunity to display their ad to that specific user. The highest bidder wins and their ad is instantly displayed, ensuring maximum relevance and value for both advertisers and publishers.

Benefits of Programmatic Advertising and Real-Time Bidding:

Enhanced Efficiency: Programmatic advertising eliminates the need for manual negotiations and manual ad placements, saving time and resources. Advertisers can reach their target audience more efficiently and allocate budgets based on performance and campaign goals. Precise Targeting: Programmatic advertising allows advertisers to target specific audiences based on demographics, interests, behaviors, and other data points. By leveraging real-time data and audience insights, advertisers can deliver highly relevant ads that resonate with their target audience. Increased Transparency: Real-time bidding provides advertisers with transparency and control over their ad campaigns. Advertisers can access real-time data on impressions, clicks, conversions, and other key metrics, allowing for better campaign optimization and decision-making. Scalability and Reach: Programmatic advertising enables advertisers to reach a larger audience across multiple platforms and devices. With the ability to integrate with various ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs), programmatic advertising offers scalability and broader reach for campaigns.

The Evolution of Programmatic Advertising and RTB:

Programmatic advertising and real-time bidding have evolved significantly over the years, paving the way for advanced targeting capabilities and sophisticated ad campaigns. With the integration of artificial intelligence (AI) and machine learning algorithms, programmatic advertising has become smarter, allowing for real-time optimization, dynamic creative, and personalized ad experiences.

Challenges and Considerations: While programmatic advertising and real-time bidding offer numerous benefits, there are challenges to consider. Ad fraud, viewability, and brand safety are ongoing concerns in the digital advertising ecosystem. Advertisers must work with trusted partners, implement ad verification tools, and establish clear guidelines to address these challenges and protect their brand reputation.

Conclusion: Programmatic advertising and real-time bidding have transformed the digital advertising landscape, providing advertisers with powerful tools to reach their target audience more efficiently and effectively. These automated advertising techniques offer enhanced efficiency, precise targeting, increased transparency, and scalability. As technology continues to advance, programmatic advertising and real-time bidding will continue to shape the future of digital advertising, driving innovation and delivering impactful results for advertisers.

[hopbugmedia]

Decoding Your E-commerce Audience: Essential Insights for Achieving Success

In the bustling world of ecommerce, understanding your audience isn't just beneficial—it's crucial. Without a deep comprehension of who your customers are, what they need, and how they behave, even the most well-designed online store can struggle to achieve its full potential. In this article, we’ll explore the key insights necessary to decode your ecommerce audience and set your business on a path to success.

Know Your Demographics

The first step in understanding your ecommerce audience is to get a clear picture of their demographics. This includes basic information such as age, gender, location, income level, and education. Demographic data helps you segment your audience into specific groups, enabling you to tailor your marketing efforts more effectively.

Why Demographics Matter

Targeted Marketing: Knowing the age and gender of your audience can help you create more targeted advertising campaigns. For example, if your primary audience is young women, you might focus on social media platforms like Instagram or TikTok.

Product Development: Understanding the income levels and locations of your customers can inform your product pricing and shipping strategies. High-income customers in urban areas might prefer premium products with fast shipping, while budget-conscious shoppers might look for value deals.

Analyze Behavioral Data

Beyond demographics, it's essential to dive into the behavioral data of your customers. This involves examining how they interact with your website, what products they view and purchase, and how they respond to different marketing tactics.

Key Behavioral Insights

Browsing Patterns: Tools like Google Analytics can show you which pages your customers visit most frequently, how long they stay on each page, and where they drop off. This information can help you optimize your website’s user experience.

Purchase History: By analyzing past purchases, you can identify trends and patterns in buying behavior. This allows you to create personalized recommendations and marketing messages that resonate with individual customers.

Cart Abandonment: Understanding why customers add items to their cart but don’t complete the purchase can help you address potential pain points. Maybe your checkout process is too complicated, or your shipping costs are too high. Identifying these issues can lead to improvements that increase your conversion rates.

Leverage Psychographics

Psychographics delve deeper into the psychological aspects of your audience, including their interests, values, attitudes, and lifestyle choices. This level of understanding can significantly enhance your marketing strategies.

Applying Psychographic Insights

Content Creation: Knowing what interests and values your audience holds can help you create content that resonates deeply with them. If your audience values sustainability, for instance, content highlighting your eco-friendly practices can foster a stronger connection.

Brand Messaging: Your brand’s voice and messaging should align with your audience’s attitudes and lifestyle. For example, a brand targeting health-conscious individuals should emphasize wellness and healthy living in its communications.

Product Development: Insights into your audience’s lifestyle can guide the development of new products or features. If you discover a significant portion of your audience enjoys outdoor activities, you might expand your product line to include items suited for outdoor use.

Use Social Listening

Social listening involves monitoring social media channels for mentions of your brand, products, competitors, and relevant keywords. This practice can provide a wealth of information about your audience’s opinions and preferences.

Benefits of Social Listening

Real-Time Feedback: Social media offers instant feedback on your products and campaigns. Pay attention to what customers are saying and use this information to make timely adjustments.

Trend Identification: By keeping an eye on trending topics and hashtags, you can identify emerging trends that might be relevant to your audience. This allows you to stay ahead of the curve and offer products or content that align with current interests.

Competitor Insights: Social listening also gives you a glimpse into what your competitors are doing and how their customers are responding. This can inform your own strategies and help you find ways to differentiate your brand.

Conduct Surveys and Feedback

While data analytics and social listening provide valuable insights, sometimes the best way to understand your audience is simply to ask them. Conducting surveys and soliciting feedback can yield direct and specific information about customer preferences and experiences.

Effective Survey Strategies

Ask the Right Questions: Ensure your survey questions are clear and relevant. Focus on aspects of your business that you can control and improve, such as product satisfaction, website usability, and customer service.

Incentivize Participation: Offer incentives such as discounts or entry into a prize draw to encourage more customers to complete your surveys.

Analyze and Act: Collecting feedback is only valuable if you act on it. Analyze the results carefully and implement changes based on the insights gained.

Personalize the Customer Experience

Personalization is no longer a luxury but a necessity in today’s ecommerce landscape. Customers expect a shopping experience tailored to their preferences and behaviors.

Steps to Personalization

Segmentation: Use the demographic, behavioral, and psychographic data you’ve gathered to segment your audience into distinct groups. This allows you to create more targeted and relevant marketing campaigns.

Recommendation Engines: Implement recommendation engines that suggest products based on past purchases and browsing history. Personalized recommendations can increase average order value and improve customer satisfaction.

Dynamic Content: Use dynamic content on your website and in your email marketing to provide personalized experiences. For example, show different homepage banners or product suggestions based on the visitor’s previous interactions with your site.

Conclusion

Decoding your ecommerce audience is an ongoing process that requires continuous effort and adaptation. By understanding your audience’s demographics, behaviors, and psychographics, leveraging social listening, conducting surveys, and personalizing the customer experience, you can build stronger connections with your customers and drive your business towards greater success. The more you know about your audience, the better you can serve them—and in the competitive world of e-commerce, that understanding can be the key to standing out and thriving.

Stay ahead in the dynamic landscape of digital marketing at https://www.hopbug.com

[affiliated-marketing]

Unleashing Success in Affiliate Marketing: Beginner-Friendly Strategies

What exactly is affiliate marketing?

Affiliate marketing stands as a performance-driven marketing tactic where individuals or entities, known as affiliates or publishers, endorse products or services provided by another company, recognized as the merchant or advertiser. Affiliates receive a commission for every sale, lead, or specific action spurred by their promotional endeavors.

In essence, affiliate marketing creates a symbiotic alliance where affiliates utilize their marketing prowess, audience engagement, and content crafting skills to bolster sales and conversions for merchants, gaining commissions as a result. It's a versatile and scalable model empowering individuals and entities to generate passive income while boosting their online presence.

What strategies are essential for affiliate marketing?

Affiliate marketing strategies encompass a spectrum of methods aimed at optimizing affiliate promotions, enhancing conversions, and securing commissions. Here are key strategies vital for affiliate marketing success:

Target the Right Niche: Concentrate efforts on a specific niche to engage a focused audience with shared interests and needs. Choosing a niche with demand and lower competition can lead to improved conversion rates.

Establish Online Credibility: Develop a professional online presence through websites, blogs, social media, etc., optimized for user experience and search engines to attract and engage the target audience.

Know Your Audience: Conduct thorough audience research to grasp demographics, preferences, interests, and purchasing behaviors. Tailor content and promotions accordingly to meet their needs effectively.

Opt for Quality Affiliate Programs: Partner with reputable affiliate programs offering relevant high-quality products or services. Assess factors like commission rates, payment terms, tracking reliability, promotional materials, and merchant reputation before collaborating.

Create Valuable Content: Craft informative and engaging content across various formats like blogs, videos, podcasts, etc., showcasing affiliate products authentically to drive conversions.

Utilize Email Marketing: Build an email subscriber list and leverage it for promoting affiliate products, sharing valuable content, and nurturing relationships to boost conversions over time.

Harness Social Media: Utilize platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to connect and engage with the audience through compelling posts, videos, stories, and ads promoting affiliate products.

Explore Paid Advertising: Consider paid advertising channels such as Google Ads, Facebook Ads, etc., to expand reach, target specific audiences, and drive traffic to affiliate offers.

Build Trust and Relationships: Focus on building trust with the audience through valuable content, transparent disclosures about affiliate relationships, and responsive customer support to boost conversions.

Monitor and Optimize: Continuously monitor key metrics like CTRs, conversion rates, ROI, etc., analyze data, optimize campaigns, and refine strategies for improved results over time.

What are the advantages of affiliate marketing?

Affiliate marketing presents several advantages for both merchants/advertisers and affiliates/publishers, making it an attractive and efficient marketing approach. Here are the main benefits:

Benefits for Advertisers:

Cost-Effective Marketing: Pay commissions only for actual results, making it cost-effective compared to traditional advertising.

Expanded Reach: Tap into diverse digital platforms through affiliates to reach a broader audience.

Targeted Marketing: Leverage affiliates' niche expertise for targeted promotions to interested audiences.

Performance Tracking: Access real-time tracking and analytics for data-driven decision-making and optimization.

Brand Advocacy: Gain credibility and trust through positive endorsements from affiliates, leading to higher conversions.

Benefits for Publishers:

Monetization Opportunities: Earn commissions for promoting relevant products/services without creating or selling them.

Passive Income: Generate income from successful referrals/conversions even when not actively promoting.

Flexible Work: Enjoy flexibility in work hours, location, and strategies.

Low Barrier to Entry: Accessible to individuals and small businesses without product creation or logistics.

Performance-Based Earnings: Rewarded based on performance, encouraging optimization and value delivery.

In conclusion, affiliate marketing thrives on mutually beneficial partnerships, driving conversions, delivering value, and fostering sustainable growth for all involved. Embracing best practices, staying updated on industry trends, and adapting to market dynamics are key to unlocking the full potential of affiliate marketing in the digital realm.

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[prabhatjairam]

Programmatic Advertising Trends

Without a doubt, programmatic advertising has surpassed traditional marketing methods, providing a smooth and data-centric approach to connecting with target demographics. Its revolutionary influence goes beyond mere convenience, fundamentally reshaping the essence of digital advertising. Given the rapid evolution of technology and changing consumer behaviors, adopting the newest trends in programmatic advertising isn't just beneficial but essential for businesses aiming to uphold their significance and efficacy in marketing strategies. Let’s check how:

1. AI-Powered Optimization: 

One of the most significant trends driving programmatic advertising is the integration of artificial intelligence (AI) for campaign optimization. Machine learning algorithms analyze vast amounts of data in real-time, allowing advertisers to refine targeting, creative messaging, and bidding strategies dynamically. This results in higher engagement rates, improved ROI, and enhanced overall campaign performance.

2. Privacy-First Approach: 

With increasing concerns over data privacy and regulatory changes such as GDPR and CCPA, advertisers are prioritizing transparency and user consent in their programmatic efforts. Contextual targeting, which focuses on the content of the webpage rather than individual user data, is gaining traction as a privacy-friendly alternative. Additionally, innovations in privacy-preserving technologies like federated learning are reshaping how advertisers leverage data while respecting user privacy.

3. Connected TV (CTV) Advertising: 

The rise of streaming services and smart TVs has opened up new avenues for advertisers to reach consumers through connected TV advertising. Programmatic platforms are adapting to this shift by offering solutions tailored specifically for CTV, enabling advertisers to deliver targeted, interactive ads directly to viewers' living rooms. As more households cut the cord and embrace streaming, CTV advertising presents immense opportunities for brands to engage with audiences in a personalized and immersive manner.

“With ongoing digital ads, it's important to stay updated with the latest tricks and trends. That's where Study24hr.com comes in! It's an online school where you can learn all about digital marketing. Whether you want to know about fancy stuff like AI or just understand how ads work online, Study24hr.com has courses for everyone. We make learning easy with simple lessons and friendly teachers. So, if you want to be a pro in digital advertising, Study24hr.com is the place to be!”

4. In-Game Advertising: 

With the global gaming industry surpassing traditional entertainment sectors in terms of revenue, in-game advertising has emerged as a lucrative frontier for programmatic advertisers. Dynamic in-game ad insertion technology enables brands to seamlessly integrate targeted ads into gaming environments, reaching highly engaged audiences across various platforms. As gaming continues to gain mainstream acceptance, expect to see further innovation and investment in this space.

5. Dynamic Creative Optimization (DCO): 

Personalization is no longer a luxury but a necessity in programmatic advertising. DCO enables advertisers to dynamically tailor ad creatives based on factors such as user behavior, demographics, and contextual signals in real-time. By serving relevant, engaging content to each user, advertisers can enhance ad relevance, drive higher engagement, and ultimately, boost conversion rates.

6. Cross-Channel Optimization: 

Furthermore, advertisers must adopt a holistic approach to campaign management across channels. Programmatic platforms that offer cross-channel optimization capabilities empower advertisers to orchestrate cohesive, omnichannel campaigns that deliver consistent messaging and maximize reach and frequency. Whether it's mobile, desktop, social media, or digital out-of-home, the key lies in synchronizing ad delivery across touchpoints to create a unified brand experience.

The Last word

Advertisers who stay informed about these developments and embrace innovation can tap into fresh avenues to engage with their audience, foster meaningful interactions, and accomplish their marketing goals within the dynamic digital landscape of 2024 and beyond. Therefore, gear up and embark on the journey of programmatic advertising, as it propels us toward an era brimming with endless possibilities!

[godigital360degree]

What is Programmatic Advertising? - GoDigital360Degree

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[mfilterit]

Programmatic Ad fraud: The bane of the Branding Campaigns

The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030. Programmatic advertising encompasses a wide range of digital channels, from walled gardens like Google and Facebook to connected television (CTV) and OTT. This variety of channels’ capacity increased the reach of advertisements to even broader groups of audiences.   

However, this wider scope of innovation has also opened the door to significant fraud, with programmatic ad fraud becoming a growing concern for marketers worldwide. With the programmatically run advertisements at $546billion in 2023 according to a Statista report, the volume of ad fraud and low-quality impressions stand at 15-20% according to mFilterIt reports.  

To make their digital campaigns a success advertisers need AI-ML driven ad fraud analytics to improve ROAS (return on ad spends) and reduce budget wastages.  Click here to read more about Programmatic Ad fraud

[unboundb2b]

Ignite Your Marketing Potential in 2023 with Programmatic Advertising! 🔥

Ready to unleash the full potential of your marketing efforts? Our "Beginner’s Guide to Programmatic Advertising in 2023" is your roadmap to success.

Dive into the world of data-driven strategies and stay ahead of the competition!