#FreshFlavours

[thedineandwine]

Savour the Simple Pleasures

Discover honest food at its finest at Avani Windhoek Hotel & Casino. Grab and go or unwind with local entertainment.

[montanamaxbbq]

Dive into layers of flavor with our Glazed Picante Fried Chicken topped with @landolakesktchn Extra Melt White Cheese Sauce, fresh pico and cilantro. So #HowDoYouQueso? . . . . . #landolakesfoodservice #howdoyouqueso #spicy #extramelt #cheesesauce #picante #mexican #fusion #freshflavours #spicy #chicken #recipeinspiration #montanamaxbbq #colorful #eatwell #recipeideas #cheflife https://www.instagram.com/p/CkUUHWEOPw4/?igshid=NGJjMDIxMWI=

[mainlyfoodworld]

Son 2 and I made gyoza last night. They weren’t picture perfect but they were super tasty. And we got better at folding towards the end. Enjoyed with homemade dipping sauce and a light quick pickled salad with white onion, radish, and cucumber. Food travel at home. . . . . . #gyoza #cookathome #foodtravel #eeeeeats #inmykitchen #yvrfood #cooktogether #stayathome #quarantinekitchen #japanesecooking #freshflavours #eatwell #mainlyfood #taketime https://www.instagram.com/p/B_AZvrtH6C-/?igshid=1ndc2rc5rnb01

[gourmandslifesblog]

It's the ingredients and method that makes the dish taste awesome ❤️ #spices #indianspices #flavours #stonemortar #foodbook #foodie #foodtalk #foodreview #gingergarlicchilly #paste #texture #traditional #cookingtechnique #cheflife #chefstyle #homemade #cookfresh #freshingredients #freshflavours (at Vadodara, Gujarat, India) https://www.instagram.com/p/B6p0fYSpWSG/?igshid=1g7fhvv9ytolq

[thebloopixie]

THAI TUNA SALAD. . One of our absolute favourites and staples in the summer. I have to admit I was terrified making this for the first time for my partner who finds big flavours very difficult after@being brought up on his 🇬🇧 Nannas Yorkshire’s finest cooking. To be honest though he is loving it and I have a massive smile on my face because of it. In fact he’s just asked me if I can make it next time with my fried rice 😱😁😁😁 That my friends is a MAHOOSIVE win!!!! #bloosfood #thebloopixie #thaifood #salads #summerfavourites #freshflavours #herbs #lightmeals #familyfavourites #instafood #foodstagram #yum https://www.instagram.com/p/B0Oi_nxp8AO/?igshid=o86of2xa7g88

[manimakes-blog]

Who can say no to a perfect pan asian stir fry #shitakemushrooms #panasianfood #noistirfrykitchen #chefmaniofficial #manimakes #mani #manimirza #celebritychef #masterchef #michelinstar #tvchef #Masalatv #foodiefriends #vlogger #foodicted #stirfry #healthyfood #freshflavours #greens #comfortfood #umami https://www.instagram.com/p/BvUbG1YnzwS/?utm_source=ig_tumblr_share&igshid=1hepjjukt46if

[thekitchensocial]

I took some time out tonight to try out some Italian recipes for my supper club in August. This is a beauty, so busting with fresh flavours; burrata, organic vine tomatoes, fresh basil, Serrano ham with a basil bread crumb gremolata with lots of fresh lemon juice, zest, black pepper, sea salt and deliciously good quality olive oil. The taste taster was my father, gone like a flash - he loved it. That's enough for me 😬😍💯 . . . #burrata #vinetomatoes #freshflavours #supperclubs #london #flavours #recipes #instafood #music #foodie #yummy (at London, United Kingdom)

[bodyblingbeauty]

Close, but not quite there! Still tasted yummy and we are so full! #sproutsanpranuts #pork #freshflavours #mkr #homecookin

[roxy-loveincanada]

Experimenting today! Little Mexican flare for supper tonight. Hope it turns out! #roxysleanandclean #newdishes #mexico #freshflavours

[thedineandwine]

Time for An Italian Culinary Journey

A charming setting at Baan Dhalia, one of the best restaurants in Chiang Rai for authentic Italian cuisine; savour fresh flavours and signature classics like handmade pastas perfectly paired with wine at this intimate dining venue of Anantara Golden Triangle Elephant Camp & Resort.

[montanamaxbbq]

People often believe #bbq can't be on the healthy side. Try our Smoke Bun Cha Meatballs for example. Delicious fresh ingredients paired with savory Vietnamese pork meatballs served on glass noodles. Satisfying, delicious and healthy. . . . . . #smoked #buncha #vietnamesefood #glassnoodles #healthy #recipe #eatrealfood #MontanaMaxBBQTV #twitch #livestreaming #instachef #outdoorcooking #outdoorliving #meatball #instachef #colorful #freshfood #freshflavours https://www.instagram.com/p/CcRqtNpuzJ4/?igshid=NGJjMDIxMWI=

[mom-accountant-talk-podcast]

Electric Coffee Grinder Salt Pepper Beans Spices Coffee Bean Grinder

Electric Coffee Grinder Salt Pepper Beans Spices Coffee Bean Grinder

Features: Multifunctional grinding ,Very convenient , great taste with freshflavour accessed to you no matter when One button to easily grind fine powder, press to start grinding, loosen to stop grinding  Transparent cover, you can clearly see the grinding situation Grinding time can be extended or shortened according to personal preference， meet the tastes of different people Note: Operating…

[margotvincent98]

Our Persona

What is their biggest fear? 

People not liking their recipes/ bad reviews

 What is their greatest hope? 

To inspire people to cook their own healthy meals and show people how easy it is to create delicious healthy food at home

 What do they want? 

To encourage people to try make their recipes.

What do they need? 

People to envy their food creation through the photographs, to inspire them to try the recipe/ create their own

 What is driving them emotionally? 

Eating healthy is an important part of their lifestyle. They want to help people to understand that healthy eating isn't that difficult when you cook healthy food in creative ways.

 Who is the target audience?    

People that want to eat healthy but struggle to stick to do so. Therefore we will create a space that makes healthy eating fun and exciting. Inspiring them to eat healthy. 

What platforms will be used and why?

Instagram because it is a popular image sharing platform that allows different ways of sharing such as stories, posts, and captions. 

What type of content will you create? 

Photographs & Videos 

Instagram Stories 

Share Recipes & Quotes

How will this content be created?

Shallow depth of field 

Diffused Lighting (preferably natural)

Birds eye view 

Close ups

How will content be distributed? 

Posting photographs & videos to instagram page

How will you build a community? 

Hashtags, word of mouth

How we will create their character

Genre 

Health food blogger 

 Environment 

domestic ( healthy ways to cook at home)

 Lighting 

Diffused light so all aspects of the food will be able to be seen. Natural light will be used however it can be enhanced by artificial light if the lighting in the room is not sufficient enough to light the food. However it must still be diffused giving it a natural look.

 Composition 

Close ups, 

Shallow Depth of field

Birds-eye view

 Colour Palette 

We will photograph our food on a white or black background so no matter what colour the food is it will create a consist flow throughout the instagram gallery  

 Wardrobe 

The way we style our food and the types of food we are photographing is important to keep in mind so it all ties together and the images aren't clashing on the instagram gallery.

 Post production treatment 

A natural look would work best with minimal retouching as we want the food to look realistic and achievable for the viewers to replicate. It’s not about restaurant quality or presentation.

Platform 

We have chosen Instagram as it's a more interactive platform than a normal website, We will be able to share live footage and posts that are easily accessible to our target audience. Instagram is perfect for our persona as it fits the more casual everyday lifestyle they are portraying  

Formal elements 

We are referencing food photography throughout our personas instagram.We are going to use a combination of photography, film and text to develop our personas character.  

Will you use text and if so how? 

Sharing Recipes Cooking TipsInspirational quotes about healthy living 

How will you style your character 

We want our character to be Knowledgeable yet relatable. We will do this through the way we caption our instagram posts and stories  

Is your world sealed or does the character interact with their audience? 

Because we chose instagram and the relatable characteristic of our persona. we think our persona should definitely interact with the audience either by replying to comments, hosting live videos, story Q&As  

About Our Persona - Who they are? 

A Food lover Passionate about living a healthy lifestyle Inspirational/ food influencerStarted their insta as a hobby to inspire others and but also as a method to keep them inspired 

General Ideas 

Food Photographs (9-12 different recipes/ photos - 3 or 4 each) - Recipes  

Preparation Videos (post/ instastories) - Overhead shot with just hands to keep a consistent flow and edited to make a short clip 

Sharing Recipe (use in caption or possible instastories ‘Recipes’)

Possible extra break/spacer photos (e.g fruit, veges, ingredients or quote ect.) 

Natural lighting/ possible black or white backdrop 

Promoting our foodstyle/ cooking ‘Healthy tips’  (instastory)

Daily Recipe, Cooking Tips or related quote - to inspire viewer 

Photography Ideas  

Food photography of Healthy food 

Diffused lighting preferably natural lighting however this will depend on lighting condition 

Background props - depends on recipe (cutlery, ingredients, salt & pepper ect.) 

Taking multiple photographs in different angles - we could use more than one photograph of a recipe as extra content

 Experimenting with different heights 

Effective use of negative space 

Experimenting with Depth of field 

Planning the angles/ shots we want to get before making the food so there is more time to experiment before the food looks bad.

Photographs will need to be edited similar to keep a consistent flow 

Time of day is important to consider  

Group Meeting notes 

3 different recipes each

Breaker photos (Closeups of fruit/ food quotes)

Birds eye view videos - new world / tasty - Instagram stories 

Healthy food 

Low depth of field

Diffused lighting 

 Insta name ideas 

DailyEats 

FreshEats 

Nourish

Tasteofhome

Blended

Tastebuds

Freshflavour 

ForknFresh  

Where does the story start? 

Introduction who our persona is - Photo of persona

Caption about who she is, what her loves & goals are for this account, who she aims to inspire.

Does the narrative change from the first to the last post? If so how? 

The narrative doesn't really change as such but these are the types of posts to expect within this influencer persona.

1. Interesting History A post about who their influencer is and why she's made this account and what brought her there.  Define a one-sentence brand narrative to create cohesion. 2. Paid posts Helping local business by promoting their restaurant 3. Behind The Scenes. Live streams and cooking sessions and informative posting 4. Final Outcomes Posting visually appealing dishes

 Who’s voice is it from? 

Our persona

 How many different media have you used? (eg: video, photography, gifs, animation, etc) 

Photos 

Video

Text/ illustrations 

 If more than one, how does the story unfold through each of these? 

Adds more information and more ways the persona is interacting with the audience

 How does text inform your narrative? 

Text though captions is important to our persona as it is going to add another layer to her character as the way we are going to write it will add relatability. She also likes to promote local restaurants through imagery and text to tell the story.

 Is there an audience who interacts with your persona and if so what does this add to  your narrative? 

Yes this is a big part of out persona is that she loves interacting with the audience so she hosts lives and replies to comments as the reason she created this account. 

[healthyfoodwithemma-blog]

Pad Thai 🐓Chicken, thigh x 1 ▫️Tofu, 200g ▫️Cornflour, 2 tablespoons 🥚Eggs x 3 🍶Milk, 3 tablespoons ▫️Rice noodles, 500g 🍋Lime/lemon 🥜Peanuts, crushed 🌿Coriander 🧄Garlic 🧅Onion 🌶Chilli 🥦Broccoli 🌶Red capsicum 🍄Mushrooms 🥕Carrots 💚Snow peas 💚Green beans : Sauce ▪️Tamarind purée, 3 tablespoons ▪️Brown/palm sugar, 4 tablespoons ▪️Fish sauce, 4 tablespoons ▪️Oyster sauce, 3 tablespoons : Cut chicken thigh into chunks and pan fry in extra virgin olive oil, set aside. Coat tofu in cornflour, pan fry and set aside. Whisk eggs with milk, cook in pan, set aside. Cooking rice noodles as per directions on packet. Sauté onion, garlic and chilli until soft and then add all other vegetables until cooked but still crunchy. Add chicken, tofu, rice noodles and sauce and stir until all ingredients are coated with sauce. Serve with a squeeze of lime, chilli, crushed peanuts and coriander. : You can replace the chicken and tofu with kangaroo or beef. If you don’t like coriander then basil is a great replacement. : Your kitchen, your rules. Add what you like and replace what you don’t like. : #padthai #vegetables #plantbased #thai #stirfry #asian #thailand #noodles #recipes #easyfood #mealprep #delicious #food #yum #chilli #asianfood #thaifood #lunch #dinner #lime #freshflavours #eattherainbow #peanuts #nuts #nutrients #eatmorevegetables #vegetarian #coriander #mealprepideas #mealplanning (at St Kilda, Victoria) https://www.instagram.com/p/B9K7sgoJACi/?igshid=hgrl2fn8nbal

[ozcoffeeman-blog]

Long Black - use fresh water for Long Blacks and Tea. The water from the machine is likely to be tainted in flavour. . . . . #longblack #filteredwater #veganoption #riverroastcoffee #riverroast #ethiopianyirgacheffe #darbyst #newycoffee #ocean #freshflavour #teaspoon #saucer #tripleshot #ristretto #espressoshot # (at Real Coffee on Darby)