#Fiorucci Story

[fashionbooksmilano]

Fiorucci Story

Creative Project : Puzzle Communication Agency

Concept and copy : Manuela Cassarà (Fiorucci Design Office)

Arts Directors : Laura Fumagalli, Erica Musella (Puzzle)

Photographers : Bruce Andrew, Attilio Concari, Rofer Corona, Dxing, Nick Ferrand, Terry Jones, Douglas Kent, Edland Man, Oliviero Toscani, Eric Shemilt, Gianni Viviani

Electa, Milano 2004, 62 pagine, 25x25cm, ISBN 9788837033408

euro 40,00

email if you want to buy booksinprogressmilano@yahoo.it

Stilista, talent scout, imprenditore e comunicatore, Elio Fiorucci apre il suo primo negozio a Milano, nel 1967, mostrando ai milanesi le ultime novità di Carnaby Street e Manhattan. Nel 1970 disegna con Italo Lupi il suo celebre logo con gli angioletti vittoriani. Lo stile Fiorucci è la ricontestualizzazione di tanti elementi tratti da culture diverse, con un pizzico di nostalgia per il passato, unito a uno sguardo al futuro: un equilibrio che esce da ogni preconcetto per muoversi tra materiali, forme e cose diversissime, senza pregiudizi, né gabbie culturali.

02/02/24

[sherrysicle]

Fiorucci Vs Diesel Strategy

an excerpt.

Fiorucci

Fiorucci’s marketing reflects their target demographic, who is your average person, and that is to say that it’s not very different or unique from other brands like them.

Fiorucci’s marketing budget seems to be pretty small. In the You Will Be With Us In Paradise documentary the Schaffers were discussing Charli XCX who was attending their launch party, and how they hoped that she would have an impromptu performance as they couldn’t afford to pay her (not online but just to illustrate how they don’t have a huge budget).

They mostly rely on sending PR packages to influencers and seem to be resigned to only working with C-list celebrities. The people they choose to promote the brand range from completely basic to slightly edgy).

This actually might not be a huge problem as it portrays a more relatable image that fits their products. Their clothing is for people who might not want to stand out and are just wearing the clothes casually, and they might not even follow celebrities that closely, especially considering they have older customers as well.

Their visuals represent the brand, they are colourful and fun. The casting is conventionally attractive but ordinary-looking people, the styling is trendy but is very wearable and easy to replicate by the average person.

Their marketing might be more typical compared to Diesel but they show their products well and it is effective in attracting their desired customer.

They are a fast fashion company, so they are in the business of large volumes and big numbers. There is more of a focus on selling rather than building a brand image. Their Instagram constantly pushes products, posting multiple stories of their garments every single day.

Instead of marketing, they focus on making the purchasing process as painless and easy as possible for the customer.

Even though they do not employ any wild marketing strategies or especially unique touchpoints, the modern Fiorucci customer isn’t looking for something radically different, so their strategy fits their target audience.

Diesel

Diesel’s main strategy is focused on elevating its brand image, so they spend a lot of money on marketing and improving its designs, and its marketing is focused more on curating a vibe, an image for consumers to aspire to, rather than pushing products.

Despite spending money and effort on marketing and design they do not put the same amount of thought into their website and it shows. It’s practically impossible to find any items in stock to purchase, with no filtering system to distinguish them. The website is cluttered, disorganized, and feels like a maze. It would be much more beneficial to put more effort into proving their user interface and utilise their budget better.

In spite of having a virtually unusable website, they are able to survive probably through 3rd party retailers like SSENSE and Farfetch. These sites come with a built-in customer base who are already familiar with the interface. SSENSE in particular has a younger audience (https://www.nytimes.com/2021/11/23/style/the-sensibility-of-ssense.html), which is very in line with Diesel.

However, it is still more beneficial to make sales through their own website as they don’t have to pay commission, they are able to provide a more unique customer journey and they can get more information like user data and analytics. They could also sell on both their own website (after fixing it) and third-party platforms.

A lot of the hype around the brand has been generated through social media, with fashion commentators gaining thousands of likes singing praises for Glenn Marten’s designs, and everyone and their mother posing for pictures with the viral Diesel logo bag.

However, attitudes have changed after scathing reviews on the quality (or lack thereof) of the clothing. Some people even express that AliExpress knockoffs have better quality than the authentic product (eg. comments of https://vt.tiktok.com/ZS8PRvLSJ/). It does not seem to have dramatically impacted the brand so far and there will always be uneducated consumers, but if the problem persists this will likely have a large negative impact on the brand and will hinder them from making more sales.

This is especially detrimental to cultivating brand loyalty. Although Diesel is very popular at the moment, its future is still uncertain and it might not stand the test of time. Diesel is no longer the established and trusted brand it once was, and if they want to rebuild their reputation to move beyond being just a trendy brand they will need to fix issues like quality.

Diesel seems to have a pretty huge marketing budget, being able to hire an in-demand designer and being able to afford to send Kanye 100k worth of clothing (and presumably even more as a marketing fee) for a few pictures. Using celebrity endorsements helps  increase the desirability of the brand. 

They sell to the young, trendy, and fashionable, so their customer cares a lot about how they will appear as a person wearing Diesel. The Diesel customer wants to stand out, they want to be fashion forward. So, Diesel portrays themselves as new and fresh, with innovative and artsy campaigns that captures a unique, youthful spirit. They stand out from other brands.

Diesel’s bread-and-butter is its designs that are at the end of the day done very well, and although marketing is important it’s only as successful as the designs are good.

The brand’s success speaks for itself. Even though their brand experience for enter to extend is not up to par, Diesel proves that in the end, if they can get the customer to buy into the brand and get to the website, they have succeeded.

However, even if Diesel is undoubtedly bigger than Fiorucci, it’s still the worse example because it has potential to be much better with relatively easy-to-fix problems, while Fiorucci, without a big name creative designer or money to burn on marketing, manages to make a lot out of the little they have.

[lamilanomagazine]

Coming out day, presentato alla biblioteca di Roma il libro “Caccia all’OMO. Viaggio nel paese dell’omofobia” di Simone Alliva.

Coming out day, presentato alla biblioteca di Roma il libro “Caccia all’OMO. Viaggio nel paese dell’omofobia” di Simone Alliva. In occasione del Coming Out Day, appuntamento mercoledì 11 ottobre alle 15,30 presso la Biblioteca "Elsa Morante" di Ostia per la presentazione del libro "Caccia all'OMO. Viaggio nel paese dell'omofobia" di Simone Alliva. Un evento realizzato grazie al progetto "LGBTQIA+ Mondo Plurale" della U.O. Diritti LGBT+ di Roma Capitale con il supporto delle Biblioteche di Roma. "La visibilità è l'arma più potente che la comunità lgbtqia+ ha agito nella sua storia di orgoglio e rivendicazione. Essere visibili vuol dire "esistere", far parte della storia, vivere luoghi e occupare spazi. Essere visibili vuol dire poter pretendere il riconoscimento di diritti e dignità. Fare coming out è per le persone lgbtqia+ un momento unico ma anche una scelta spesso complessa. Tra le tante le emozioni che si accavallano in quegli attimi c'è, infatti, non solo il senso di liberazione per poter finalmente condividere chi si è col mondo, ma anche la consapevolezza e la paura di poter non trovare accoglienza o comprensione, col rischio di perdere affetti e punti di riferimento. Una scelta accompagnata spesso da quel brivido lungo la schiena che non si dimentica facilmente e che spesso allontana il momento in cui si decide di raccontarsi. Come Roma Capitale continueremo a fare la nostra parte, per rendere la nostra città un luogo sempre più accogliente e di tutt* e in cui per ogni coming out ci siano sempre meno brividi lungo la schiena" commenta Marilena Grassadonia - Coordinatrice Diritti LGBT+ di Roma Capitale. Di tutto questo e di molto altro si parlerà mercoledì pomeriggio alla Biblioteca "Elsa Morante" di Ostia. https://www.bibliotechediroma.it/opac/news/caccia-allomo-di-simone-alliva/33433 Sarà presente l'autore Simone Alliva con cui si potrà dialogare sulle tante storie raccontate nel libro che confermano ancora una volta, come l'omolesbobitransfobia sia presente nel nostro Paese, sotto varie forme e oltre ogni latitudine. Interverranno Marilena Grassadonia - coordinatrice Diritti LGBT+ di Roma Capitale, Michela Cicculli - Presidente Commissione Pari Opportunità di Roma Capitale, Denise Lancia - Assessora Pari Opportunità Municipio Roma X, Silvia Fiorucci - Presidente Commissione Pari Opportunità Municipio X.... #notizie #news #breakingnews #cronaca #politica #eventi #sport #moda Read the full article

[biglisbonnews]

See All the Spring 2023 Fashion Campaigns Here A new season of fashion campaigns all in one place, including ads from Miu Miu, Alaïa, Prada and more. See all of the Spring 2023 campaigns below.Calvin Klein Spring 2023 CampaignCalvin Klein Spring 2023 CampaignCalvin Klein Spring 2023 CampaignCalvin Klein Spring 2023 CampaignCalvin Klein Spring 2023 CampaignAfter announcing Michael B. Jordan as its newest face earlier this year, Calvin Klein has unveiled the rest of its Spring 2023 campaign cast, which which features a shirtless Aaron Taylor-Johnson, Blackpink's Jennie, Kendall Jenner and FKA Twigs.Acne Studios Spring 2023 CampaignAcne Studios Spring 2023 CampaignAcne Studios Spring 2023 CampaignDevon Aoki is back! The elusive model, actress and ultimate '90s muse (and half-sibling to Steve Aoki) returns with a new campaign for Swedish label Acne Studios photographed by Carlijn Jacobs wearing key pieces from the brand's Spring 2023 collection.Fiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignThe Fiorucci Spring 2023 campaign plays on the collection's '70s-inspired mood and was photographed in Milan by Andy Massaccesi. The collection is shown amongst classic Italian furniture from the era in which Fiorucci was founded, illustrating the timeless reference points of this collection specifically, and the Fiorucci aesthetic at large. Diesel Spring 2023 CampaignDiesel Spring 2023 CampaignDiesel Spring 2023 CampaignDiesel Spring 2023 CampaignDiesel Spring 2023 CampaignFor its Spring 2023 campaign, Diesel created a fantasy world called Pleasure Island where "all desires, kinks and indulgences are welcome, whilst all judgmental attitudes are not." There’s a wave pool, a pink limo and a psychedelic roller coaster for all kinds of pleasure-seekers.Tommy Hilfiger Spring 2023 CampaignTommy Hilfiger Spring 2023 CampaignTommy Hilfiger Spring 2023 CampaignTommy Hilfiger's Spring 2023 Classics Reborn campaign shot by Gregory Harris features the new collection which reinvents all-time prep classics with a cast of rising creative forces. The images reflects the spirit of the Tommy Factory, which defined the brand's collection for Fall 2022, as artists from different scenes are brought together from the worlds of fashion, music and entertainment.Simkhai Spring 2023 CampaignSimkhai's Spring 2023 Campaign stars a cast of models including Mariacarla Boscono, captured by photographer Drew VickersSimkhai Spring 2023 CampaignSimkhai Spring 2023 CampaignWolford Spring 2023 CampaignWolford's Spring 2023 campaign features the legendary singer, performer and fashion icon Grace Jones and will be part of an immersive installation during Milan Fashion Week.Kate Spade Spring 2023 CampaignKate Spade's Spring 2023 campaign kicks off its 30th anniversary with a series of short stories like, “It All Started with A Sudden Shower” and “It All Started with A Different Point of View."Alexander McQueen Spring 2023 CampaignAlexander McQueen's Spring 2023 campaign celebrates strength and individuality with a series of short films in London by Jonas Åkerlund and featuring Sadie Sink, Naomi Campbell, Pom Klementieff, Yseult, METTE and Nyagua. Backdrops include an underground carpark and the dome of St. Paul’s Cathedral.Ferrari Spring 2023 CampaignFerrari Spring 2023 CampaignFerrari Spring 2023 CampaignFerrari Spring 2023 CampaignFerrari's Spring 2023 campaign was shot by Paolo Roversi and features models Mariacarla Boscono and Rapha Keijzer.Etro Spring 2023 CampaignEtro Spring 2023 CampaignEtro Spring 2023 CampaignEtro Spring 2023 CampaignThe Etro Spring 2023 campaign features Marco de Vincenzo's first collection for the brand, which he unveiled on the runway in Milan in September. The visuals were shot in London by Malaysian photographer Zhong Lin and were inspired by the paintings and portraits of the Pre-Raphaelites.Michael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignPhotographed in Monte Carlo by Inez and Vinoodh, the Michael Kors Collection Spring 2023 campaign features models Mica Argañaraz and Mona Tougaard dressed in the season’s luxe styles and photographed amidst the unique destination’s most iconic vistas. The striking imagery epitomizes the collection’s theme: urban resort.Marc Jacobs Spring 2023 CampaignMarc Jacobs Spring 2023 CampaignMarc Jacobs Spring 2023 CampaignMarc Jacobs Spring 2023 CampaignSupermodels Kendall Jenner and Irina Shayk star in the Marc Jacobs Spring 2023 campaign photographed by Tyrone Lebon, shot in Los Angeles and styled by Alastair McKimm,Bottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignThe leather jeans and plaids Matthieu Blazy showed for Bottega Veneta's Spring 2023 show take center stage in the brand's new campaign, as does the new Andiamo carryall bag. Kate Moss and a slew of other modes star in the ads, which were shot in Milan, Puglia and Australia.DKNY Spring 2023 CampaignDKNY Spring 2023 CampaignDKNY Spring 2023 CampaignThe DKNY Spring 2023 campaign includes an eclectic cast of talent including Devon Lee Carlson, Annahstasia Enuke, and Cameron Porras, and was shot at some popular NYC spots like the Lemon Ice King of Corona in Queens, the basketball courts of West 4th Street and the skate parks in the Lower East Side.Benetton Spring 2023 CampaignBenetton Spring 2023 CampaignBenetton Spring 2023 CampaignBenetton's colorful Spring 2023 campaign was shot by photographer is Giampaolo Sgura and styled by Jakob K and features top models are Rianne Van Rompaey and Selena Forrest. Roberto Cavalli Spring 2023 CampaignRoberto Cavalli Spring 2023 CampaignThe Spring 2023 Roberto Cavalli campaign is captured by the lens of Johnny Dufort and features model Saskia De Brauw who was chosen for her unapologetic energy and undone glamour. HUGO Spring 2023 CampaignHUGO's Spring 2023 campaign, photographed by Stuart Winecoff, features model, actor and skateboarder Evan Mock; singer, actress and dancer Tinashe; and singer and TikTok creator Bella Poarch. Dion Lee Spring 2023 CampaignTitled Biomimicry, Dion Lee's Spring 2023 campaign explores the brand's visual world through this season's nature and camouflage patterns with a video directed by Copenhagen-based Morph that shifts between surreal digital and physical landscapes. The soundtrack is from techno producers Shacke and DJ G2G.Proenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler's Spring 2023 campaign, shot by Davit Giorgadze and styled by Camilla Nickerson, features models Kendall Jenner and Selena Forrest as well as the musician Arca, who opened the brand's show in September for the first time.Givenchy Spring 2023 CampaignGivenchy Spring 2023 CampaignGivenchy Spring 2023 CampaignAfter walking her first Givenchy show last September (in a double-denim look), Gigi Hadid is making her campaign debut as one of the faces of the brand for Spring 2023, photographed by Heji Shin and styled by Carine Roitfeld, following in the footsteps of her sister Bella who's starred in Givenchy ads before.GCDS Spring 2023 CampaignGCDS Spring 2023 CampaignGCDS Spring 2023 CampaignGCDS Spring 2023 CampaignNicola Peltz Beckham is the new face of GCDS for the brand's Spring 2023 campaign shot by Zhong Lin.BOSS Spring 2023 CampaignBOSS Spring 2023 CampaignBOSS Spring 2023 CampaignBOSS Spring 2023 CampaignBOSS' "Be Your Own Boss" series continues for Spring 2023 with a new campaign showcasing six talents from various fields sharing their origin stories and how a boss is made including British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid and Italian tennis player Matteo Berrettini posing with black and white photos of them when they were younger.SHUSHU/TONG Spring 2023 CampaignSHUSHU/TONG Spring 2023 CampaignSHUSHU/TONG Spring 2023 CampaignShanghai-based womenswear label Shushu/Tong's new campaign shot by Marili Andre and styled by Liu Xiao showcases the brand's feminine against a makeshift living area with pink furniture and decor.Versace Spring 2023 CampaignVersace Spring 2023 CampaignAfter first announcing her campaign reveal in her High Low podcast with guest Donatella Versace, Emily Ratajkowski's campaign has been released by the Italian brand, photographed by Mert and Marcus (this is not her first Versace campaign, she's been the face of Versace eyewear before).Miu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignKendall Jenner is one of the faces of Miu Miu's Spring 2023 campaign alongside Emma Corrin, Quintessa Swindell and more. She wears several looks including a cropped bra top with baggy denim skirt and long gray coat.Wales Bonner Spring 2023 CampaignWales Bonner Spring 2023 CampaignWales Bonner Spring 2023 CampaignWales Bonner Spring 2023 CampaignWales Bonner's new campaign shot by model and photographer Malick Bodian in Milan, Italy celebrates Horizon Blues – with the elegant and evocative harmony created by the expression of Afro-Atlantic presences amongst European splendor.Alaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignKaia Gerber is the face of Alaïa's Spring 2023 campaign, photographed in LA by Tyrone Lebon and wearing one of the looks she wore to the Academy Museum Gala last fall.Prada Spring 2023 CampaignPrada Spring 2023 CampaignPrada Spring 2023 CampaignPrada Spring 2023 CampaignPrada Spring 2023 CampaignThis season's Prada campaign face include the actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright, alongside the models Guinevere van Seenus and Rachel Williams. https://www.papermag.com/spring-2023-fashion-campaigns-calvin-2659297409.html

[littlemix-styleblog]

Leigh On Instagram Stories | 9th December 2022

FIORUCCI FRUITY LOGO CROP T-SHIRTL £90

[riverdaleclothing]

View this post on Instagram

A post shared by Fashion Identification (@riverdaleclothingblog)

Madelaine Petsch wears the Fiorucci angels tie-dye sweatshirt ($175 - Sold Out) in her Instagram story from December 3, 2020.

[ostensiblynone]

The day after the shoot, late in the afternoon, my phone rang and it was Gia. She had a very different tone of voice. She sounded like she was coming on to me. I can’t imitate it now but it was sexy. She said she was driving around in this hot red car and asked if I wanted to go for a ride. I mean what do you say? Who drives a car in Manhattan? She picked me up and we drove around, stopping in front of Fiorucci. She ran inside and got one ear pierced and I was just along for the ride.

—Makeup Artist Sandy Linter Recalls Gia Carangi Romance: “We Did Love Each Other” June 9, 2020

If you aren’t following Sandy Linter on Instagram for her stories about the ‘70s and ‘80s what are you even doing?

[femmegoode]

Did Gigi kill you today too with that story she posted?

the little fiorucci suit?? the body??? my heart stopped briefly yes. r u good??

[heavymetalmagazine]

This is the final page of this random story about a rogue Naval officer who has been wandering around with a submarine he hijacked. (Heavy Metal #249, September 2010 – Page 76 Off the Deep End by Wagner, Luiz, Luth, Fiorucci and About Comics)

[chez-mimich]

CHIARA ALESSI: "TANTE CARE COSE" (LONGANESI)

Se sotto il titolo di "Also Sprach Zarathustra" di Friedrich Nietzsche c'è scritto "Un libro per tutti e per nessuno", sotto al libro di Chiara Alessi potrebbe esserci scritto "Un libro per tutti" nel senso più nobile. L'elegante volumetto edito da Longanesi e corredato dai sobri e delicati disegni di Paolo D'Altan, tratta di quotidianità e "devozioni domestiche", se mi è consentita la citazione brechtiana (penso di sì, visto che Brecht ormai lo cita anche Giorgia Meloni). Chiara Alessi potremmo chiamarla "divulgatrice del design" e non credo si offenderebbe.  Il libro tratta delle descrizioni tecniche, estetiche e sentimentali di 64 oggetti di design che hanno popolato e,  in molti casi, continuano a popolare le nostre vite. Non storcete il naso prima di leggerlo perché questo non è affatto "il solito" volumone sul design,  dove si tratta spesso di concetti astrusi o di eccentricità chic. "Tante Care Cose" è una cavalcata entusiasmante attraverso cose, scritte, confezioni, attrezzi che ci hanno permesso di rendere la vita quotidiana una faccenda anche intellettiva. Come ricorda Sartre nella citazione che ne fa l'autrice "possedere delle cose significa possedere un passato" e questo passato scorre amabilmente in queste belle pagine, a cominciare da quello più remoto per molti di noi, quando la Olivetti, con grande acume, utilizzava le donne per pubblicizzare le sue macchine da scrivere, uno dei tanti "prodotti" raccontati in questo libro. Si scoprono tante cose interessanti, almeno per chi ha sempre guardato al "reale" con un certo interesse, se non proprio come luogo del poetico. Chi sapeva che la lavatrice "Candy" deve il suo nome ai versi di una canzone di Nat King Cole? Le presero a prestito le Officine Meccaniche Eden Fumagalli e utilizzarono il termine "Candy" per il lancio in  grande stile nel 1959 della lavatrice creata da di Pietro Geranzani. Chi si è mai curato del fatto che Alfonso Bialetti inventò nel 1933 una macchinetta di cui nessuno di noi ha mai potuto fare  a meno? Era la Moka, trasformata poi dal figlio Renato, il famoso omino coi baffi era proprio lui, negli anni Cinquanta.Tante, tantissime storie affascinanti di oggetti immortali e anche di qualche architettura come quella inconfondibile dell'Autogrill, inventato dal novarese Mario Pavesi, figlio di un panettiere. Sì, c'è anche molta Novara e il suo territorio in questo libro di Chiara Alessi (e forse non poteva che essere così). C'è la storia della bottiglietta e del marchio Campari (bevanda che ebbe i natali a Novara), c'è il lago d'Orta con il suo "design District", prima che esistesse il "Fuorisalone", c'è Enzo Mari, "designer marxista" (celeberrimo il suo calendario perpetuo "Timor"), ma anche la mostra sul marchio "Rinascente" alla Triennale che vede tra i curatori Vittorio Gregotti e poi c'è  "Juicy Salif"(lo spremi agrumi a forma di ragno), del parigino-omegnese Philippe Starck. Ma fatta questa digressione celebrativa del genius-loci, occorre ricordare che l'affascinante  racconto-catalogo di Chiara,  tocca tantissimi ambiti della nostra "cultura del quotidiano". Leggendolo ci si rende conto di quale eredità  il design italiano abbia lasciato al patrimonio materiale del mondo. Mi piace ricordare il capitolo dedicato ad Elio Fiorucci, che inventò l'idea stessa di "concept-store" o l'esemplare lettering di Bob Noorda e la formidabile ed ineguagliato visual design della Metropolitana Milanese di Franco Albini e Franca Helg (poi assassinato dalla cultura "assessoriale" dei nostri miserabili giorni). Da queste pagine passano tutte le emozioni visive  (e anche qualche mito) della nostra esperienza quotidiana e Chiara Alessi si conferma essere un'eccezionale divulgatrice del verbo con l'utilizzo di una  scrittura vivace, ironica e "chiara" (come la sua autrice), con qualche punta di genialità creativa anche nei titoli: "Un Danese a Milano", con riferimento al celebre studio creativo milanese, "Algol Test" un dialogo immaginario che allude al nome del celeberrimo televisore Brionvega disegnato da Richard Sapper, "Una S che comincia per E" per raccontare la storia del logo "Esselunga". Da leggere subito o tra poco, libro destinato a non invecchiare, come gli oggetti di cui racconta.

[tootyfrootycasbooty]

how do u think u are inspired by punk subculture and others like ska and alternatives... like i find it very cool and see u talk in ur blog, wanted to know more... do u have any recomendations? like films, books... anyway thanks have a nice day u r lovely!!

WOW big question with a big answer under the cut. lovely lovely elizabeth just did an interview w me for Berlin Art Link and i discuss punk & subculture & fandom in the context of my art practice and dissertation there!

 my dad brought me up on the music very young, little babby me in the car singing along to the clash and the specials....it’s always just been a part of how i see myself, and i struggled w it a lot more when i was younger, it didn’t exactly mesh with being a black preteen/teen in one of the Whitest parts of the country. i think it will always be an influence i carry with me thru fashion and music tastes, and it’s been really nice in the last 2 years to kind of rediscover that part of myself bc i stopped acknowledging it for a big long time. 

i am the most annoying defender of ska because The Internet has reduced this entire genre down to like...shitty third and fourth wave american ska which is ???? not even something i’ve ever really associated as ska, it’s so far removed. ska is a jamaican genre and it’s the precursor to rocksteady and reggae, and there’s a really interesting relationship between different subcultures in postwar britain who kind of transcend anti-black racism of the time to find common ground in black-british culture. a lot of that comes from ska - punk and skinhead culture have both been hugely whitewashed or misremembered by their more commercialised/infamous versions in the media, despite there being so much variance & nuance at the time, and when both were early in their incarnations they centred around ska and reggae. read: don letts, beautiful dreadhead brother/dj to the punks. my white dad introduced me to reggae bc he was punk, while my jamaican mum could not give a shit about it!! anyway i know more about 2-tone/second wave ska than the first bc i was obsessed w Ghost Town by the specials as a kid, and while writing my dissertation i realised how fantastic it is that was i was drawn to a genre that specifically marries black and white culture in britain through music, very audibly and visually too, and it’s just....overtly political while being outrageously fun....it’s very honest and timeless and now more than ever, it feels relevant. imo, ska was often hopeful/joyful (even if the lyrics weren’t necessarily) while punk was nihilistic. i think it’s also worth saying that british and american punk have very different histories and offshoots, even tho they happened at the same time and had many crossovers.

my recommendations, whew ok!

books: black by design - pauline black (AMAZING biography by singer of the selector, mixed race and adopted, i gasped so many times bc so many parts of this book reflected my exact feelings of discovering my own blackness, even tho our child & adolescent years were like...4-5 decades apart); lipstick kisses - greil marcus (very dense but mostly very interesting, altho it does go wildly off topic sometimes. comparing 20th century social history to medieval religious history etc. it’s wild. if u want an academic read about this is IT, the way he links the letterist & situationist international to punk is just *chefs kiss*....also in general v good commentary on how mass homogenous culture combined w a loss of true freedom via capitalism, eventually creates civil unrest like may 68 and punk.) and england’s dreaming - jon savage (the go-to history of punk, basically starting with malcolm mcclaren’s childhood and how his art school background combined w may 68 led to him & vivienne very consciously creating a stylised movement, but it rly covers a lot more than that)

more academic texts on punk: subculture, the meaning of style - dick hebdige (aka the very same bastard of I Love Dick); punk rock, so what - ed. roger sabin (this is a fantastic collection of essays on dif topics that u may not ever consider in relation to punk, but the ones on race, women, and commodity are fab...so good for solidifying the concept that punk existed beyond the sex pistols and was much more interesting than them too); i havent actually read any ska specific academic texts but i wld be interested to! also dayglo! the poly styrene story for my fave black punk leading lady

films & tv: this is england (of course...how i could i not...i implore u to watch the film and then each series bc the journey is spectacular & effortlessly shows how transient and changeable these subcultures could be as music and fashion and social circumstances change); farming by adewale akinnuoye-agbaje (big trigger warning for violent racism & internalised racism, so harrowing & worthwhile tho, i dont think it deserved the shoddy reviews it got...it rly undid me); dance craze by joe massot (2-tone documentary); sex & drugs & rock n roll (ian dury is great is often left out of punk conversations but he’s a big part of my childhood and stiff records was v influential to punk & post-punk)

just general good films abt subculture: northern soul (ive been going to northern soul nights since moving to london and the history is so interesting and i wish i could go back in time and BOOGIE my god it seems incredible....also see fiorucci made me hardcore, a video art piece by mark leckey); 24 hour party people; quadrophenia; the football factory (fun fact, my dad became a punk bc he didnt like football & was tired of being beaten up by footie fans lmao); velvet goldmine.

[aliciakent]

Oliviero Toscani

Oliveiro Toscani is an Italian photographer, born in 1942, in Milan, Italy. Toscani is known worldwide for being the mastermind and the creative force behind some of the most famous ad campaigns, newspapers and magazines. He has worked with many different companies including Esprit, Chanel, Fiorucci, Benetton and more.

Before working for multiple brands, from 1961 to 1965, Toscani studied graphics and photography at the University of Arts in Zurich. For 18 years, Toscani was the art director for the italian clothing brand United Colours of Benetton from 1982 until 2000. Toscani is the son of the first photojournalist for Corriere Della Sera. His father, Fedele Toscani was a photojournalist of Italy’s well known daily newspaper and Toscani says he inherited his father’s photography style. Toscani’s style can be seen through the work he directed for Benetton’s ad campaigns. When talking about his previous work, Toscani has explained he never tried using shock tactics or to make his work controversial; to him it was about engaging with issues and bringing attention to reality.

"I tell a story with images relating to the moment of history i am in," - Oliviero Toscani

[eleanorcalderstyle]

Eleanor on IG Stories July 13, 2020:

- Fiorucci Vintage Angels print T-shirt $137

-Dior DIORCD1 eyeglasses $282

-Fendi FF side-band track pants $630

Via caldercloset on Instagram

[biglisbonnews]

See All the Spring 2023 Fashion Campaigns Here A new season of fashion campaigns all in one place, including ads from Miu Miu, Alaïa, Prada and more. See all of the Spring 2023 campaigns below.Acne Studios Spring 2023 CampaignAcne Studios Spring 2023 CampaignAcne Studios Spring 2023 CampaignDevon Aoki is back! The elusive model, actress and ultimate '90s muse (and half-sibling to Steve Aoki) returns with a new campaign for Swedish label Acne Studios photographed by Carlijn Jacobs wearing key pieces from the brand's Spring 2023 collection.Fiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignFiorucci Spring 2023 CampaignThe Fiorucci Spring 2023 campaign plays on the collection's '70s-inspired mood and was photographed in Milan by Andy Massaccesi. The collection is shown amongst classic Italian furniture from the era in which Fiorucci was founded, illustrating the timeless reference points of this collection specifically, and the Fiorucci aesthetic at large. Diesel Spring 2023 CampaignDiesel Spring 2023 CampaignDiesel Spring 2023 CampaignDiesel Spring 2023 CampaignDiesel Spring 2023 CampaignFor its Spring 2023 campaign, Diesel created a fantasy world called Pleasure Island where "all desires, kinks and indulgences are welcome, whilst all judgmental attitudes are not." There’s a wave pool, a pink limo and a psychedelic roller coaster for all kinds of pleasure-seekers.Tommy Hilfiger Spring 2023 CampaignTommy Hilfiger Spring 2023 CampaignTommy Hilfiger Spring 2023 CampaignTommy Hilfiger's Spring 2023 Classics Reborn campaign shot by Gregory Harris features the new collection which reinvents all-time prep classics with a cast of rising creative forces. The images reflects the spirit of the Tommy Factory, which defined the brand's collection for Fall 2022, as artists from different scenes are brought together from the worlds of fashion, music and entertainment.Simkhai Spring 2023 CampaignSimkhai's Spring 2023 Campaign stars a cast of models including Mariacarla Boscono, captured by photographer Drew VickersSimkhai Spring 2023 CampaignSimkhai Spring 2023 CampaignWolford Spring 2023 CampaignWolford's Spring 2023 campaign features the legendary singer, performer and fashion icon Grace Jones and will be part of an immersive installation during Milan Fashion Week.Kate Spade Spring 2023 CampaignKate Spade's Spring 2023 campaign kicks off its 30th anniversary with a series of short stories like, “It All Started with A Sudden Shower” and “It All Started with A Different Point of View."Alexander McQueen Spring 2023 CampaignAlexander McQueen's Spring 2023 campaign celebrates strength and individuality with a series of short films in London by Jonas Åkerlund and featuring Sadie Sink, Naomi Campbell, Pom Klementieff, Yseult, METTE and Nyagua. Backdrops include an underground carpark and the dome of St. Paul’s Cathedral.Ferrari Spring 2023 CampaignFerrari Spring 2023 CampaignFerrari Spring 2023 CampaignFerrari Spring 2023 CampaignFerrari's Spring 2023 campaign was shot by Paolo Roversi and features models Mariacarla Boscono and Rapha Keijzer.Etro Spring 2023 CampaignEtro Spring 2023 CampaignEtro Spring 2023 CampaignEtro Spring 2023 CampaignThe Etro Spring 2023 campaign features Marco de Vincenzo's first collection for the brand, which he unveiled on the runway in Milan in September. The visuals were shot in London by Malaysian photographer Zhong Lin and were inspired by the paintings and portraits of the Pre-Raphaelites.Michael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignMichael Kors Collection Spring 2023 CampaignPhotographed in Monte Carlo by Inez and Vinoodh, the Michael Kors Collection Spring 2023 campaign features models Mica Argañaraz and Mona Tougaard dressed in the season’s luxe styles and photographed amidst the unique destination’s most iconic vistas. The striking imagery epitomizes the collection’s theme: urban resort.Marc Jacobs Spring 2023 CampaignMarc Jacobs Spring 2023 CampaignMarc Jacobs Spring 2023 CampaignMarc Jacobs Spring 2023 CampaignSupermodels Kendall Jenner and Irina Shayk star in the Marc Jacobs Spring 2023 campaign photographed by Tyrone Lebon, shot in Los Angeles and styled by Alastair McKimm,Bottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignBottega Veneta Spring 2023 CampaignThe leather jeans and plaids Matthieu Blazy showed for Bottega Veneta's Spring 2023 show take center stage in the brand's new campaign, as does the new Andiamo carryall bag. Kate Moss and a slew of other modes star in the ads, which were shot in Milan, Puglia and Australia.DKNY Spring 2023 CampaignDKNY Spring 2023 CampaignDKNY Spring 2023 CampaignThe DKNY Spring 2023 campaign includes an eclectic cast of talent including Devon Lee Carlson, Annahstasia Enuke, and Cameron Porras, and was shot at some popular NYC spots like the Lemon Ice King of Corona in Queens, the basketball courts of West 4th Street and the skate parks in the Lower East Side.Benetton Spring 2023 CampaignBenetton Spring 2023 CampaignBenetton Spring 2023 CampaignBenetton's colorful Spring 2023 campaign was shot by photographer is Giampaolo Sgura and styled by Jakob K and features top models are Rianne Van Rompaey and Selena Forrest. Roberto Cavalli Spring 2023 CampaignRoberto Cavalli Spring 2023 CampaignThe Spring 2023 Roberto Cavalli campaign is captured by the lens of Johnny Dufort and features model Saskia De Brauw who was chosen for her unapologetic energy and undone glamour. HUGO Spring 2023 CampaignHUGO's Spring 2023 campaign, photographed by Stuart Winecoff, features model, actor and skateboarder Evan Mock; singer, actress and dancer Tinashe; and singer and TikTok creator Bella Poarch. Dion Lee Spring 2023 CampaignTitled Biomimicry, Dion Lee's Spring 2023 campaign explores the brand's visual world through this season's nature and camouflage patterns with a video directed by Copenhagen-based Morph that shifts between surreal digital and physical landscapes. The soundtrack is from techno producers Shacke and DJ G2G.Proenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler Spring 2023 CampaignProenza Schouler's Spring 2023 campaign, shot by Davit Giorgadze and styled by Camilla Nickerson, features models Kendall Jenner and Selena Forrest as well as the musician Arca, who opened the brand's show in September for the first time.Givenchy Spring 2023 CampaignGivenchy Spring 2023 CampaignGivenchy Spring 2023 CampaignAfter walking her first Givenchy show last September (in a double-denim look), Gigi Hadid is making her campaign debut as one of the faces of the brand for Spring 2023, photographed by Heji Shin and styled by Carine Roitfeld, following in the footsteps of her sister Bella who's starred in Givenchy ads before.GCDS Spring 2023 CampaignGCDS Spring 2023 CampaignGCDS Spring 2023 CampaignGCDS Spring 2023 CampaignNicola Peltz Beckham is the new face of GCDS for the brand's Spring 2023 campaign shot by Zhong Lin.BOSS Spring 2023 CampaignBOSS Spring 2023 CampaignBOSS Spring 2023 CampaignBOSS Spring 2023 CampaignBOSS' "Be Your Own Boss" series continues for Spring 2023 with a new campaign showcasing six talents from various fields sharing their origin stories and how a boss is made including British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid and Italian tennis player Matteo Berrettini posing with black and white photos of them when they were younger.SHUSHU/TONG Spring 2023 CampaignSHUSHU/TONG Spring 2023 CampaignSHUSHU/TONG Spring 2023 CampaignShanghai-based womenswear label Shushu/Tong's new campaign shot by Marili Andre and styled by Liu Xiao showcases the brand's feminine against a makeshift living area with pink furniture and decor.Versace Spring 2023 CampaignVersace Spring 2023 CampaignAfter first announcing her campaign reveal in her High Low podcast with guest Donatella Versace, Emily Ratajkowski's campaign has been released by the Italian brand, photographed by Mert and Marcus (this is not her first Versace campaign, she's been the face of Versace eyewear before).Miu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignMiu Miu Spring 2023 CampaignKendall Jenner is one of the faces of Miu Miu's Spring 2023 campaign alongside Emma Corrin, Quintessa Swindell and more. She wears several looks including a cropped bra top with baggy denim skirt and long gray coat.Wales Bonner Spring 2023 CampaignWales Bonner Spring 2023 CampaignWales Bonner Spring 2023 CampaignWales Bonner Spring 2023 CampaignWales Bonner's new campaign shot by model and photographer Malick Bodian in Milan, Italy celebrates Horizon Blues – with the elegant and evocative harmony created by the expression of Afro-Atlantic presences amongst European splendor.Alaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignAlaïa Spring 2023 CampaignKaia Gerber is the face of Alaïa's Spring 2023 campaign, photographed in LA by Tyrone Lebon and wearing one of the looks she wore to the Academy Museum Gala last fall.Prada Spring 2023 CampaignPrada Spring 2023 CampaignPrada Spring 2023 CampaignPrada Spring 2023 CampaignPrada Spring 2023 CampaignThis season's Prada campaign face include the actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright, alongside the models Guinevere van Seenus and Rachel Williams. https://www.papermag.com/spring-2023-fashion-campaigns-acne-2659297409.html

[littlemix-styleblog]

Jade On Instagram Stories | 6th August 2020

FIORUCCI VINTAGE ANGELS CROP T-SHIRT BLACK: £65

[riverdaleclothing]

View this post on Instagram

A post shared by Fashion Identification (@riverdaleclothingblog) on Aug 18, 2020 at 5:00pm PDT

Camila Mendes wears the Fiorucci vintage angels lights t-shirt ($100) in Nic Mercado’s Instagram story from August 18, 2020.