#EstateVue News

[estatevue]

How to SYNDICATE your real estate LISTINGS to Social Media without lifting a finger!

New Post has been published on http://estatevue.com/how-to-syndicate-your-real-estate-listings-to-social-media-without-lifting-a-finger/

How to SYNDICATE your real estate LISTINGS to Social Media without lifting a finger!

Have you ever struggled to get your real estate listings published on as many websites as you can at the same time; only to realize that you don’t have enough time, accounts or online know how to syndicate your real estate listing content efficiently?

Syndication and online account management can be difficult. Especially when you’re trying to run your day to day to real estate business and still make a life for yourself on the side. Managing all those social media accounts, profiles and website advertising portals is a job in and of itself and not something the average real estate agent wants to spend time learning about.

But you don’t want to be just an average real estate agent and syndicating your listings to as many website portals, accounts and social media websites is a fantastic way for you to market your clients properties for sale. The great agents know this, which is why you constantly hear of them getting legit business from Facebook, Twitter and the like.

Here’s the secret.

They aren’t spending countless hours at night in front of a computer posting feverishly to every social account known to man. Not at all. While they’re out at the brokerage networking event; they’re resting easy knowing that their latest real estate listing is going viral. Why? Because they’ve hired a social media management (SMO) company who does it all for them.

This is why their listings sell faster, for more money and why they are in turn getting even more listings! It’s also why they’re actually enjoying the networking event!

  So how can you syndicate your real estate listings online without lifting a finger?

Using real estate syndication software, you can now easily share your new (or previously stale) property listings on websites and accounts that are dedicated to real estate searches. You can publish your real estate listings simultaneously to hundreds of potential buyers and buyers’ agents looking for new real estate inventory. By using this method of online marketing you’re able to create a cohesive marketing strategy that gives you more insight and more advertising power to pitch to your clients. Don’t just pitch potential clients on their property being listed on the MLS and your website or your brokerage website - pitch them on syndication to thousands of websites and social media accounts! Imagine all of that traffic! All of those eyeballs!

With so many buyers and buyers’ agents turning their house hunt online, you’re missing out on faster potential sales by not using website property listing syndication as a major step in your real estate marketing plan.

Have you been able to syndicate your listings on a few sites, but are struggling to track if there has been any progress?

You also need to be able to track and report back to your clients. This can be accomplished using syndication tracking software. With the right tracking software you’ll be able to see where your listing was posted, how many views your property listing has received, how many clicks your real estate listing is garnering and other great metrics that will help you to be a become a more efficient and productive real estate agent.

Technology doesn’t have to be overwhelming. Sometimes finding the right company is. Look for a real estate syndication company that is trustworthy by checking into their references and online reviews. Be wary of those with no reviews and those who do not have a portfolio of reputable clients for you to view. It is also good practice to use a real estate syndication company that specializes in real estate marketing first and foremost. It will be these companies who understand your real estate business the best.

Syndication is as simple as signing up and choosing an easy to understand package that works with your workload. If you already have content you should be able to get started right away. If you need writers and content strategists to develop content on your behalf your syndication company should also provide this service for an added fee. You should be able to simply choose the level of involvement you wish to have and the frequency you wish to see and they will be able to take your posting from local to global in the same amount of time it takes you to dig up your Google plus logins.

If you’re interested in learning more about real estate listing syndication and how you can master this marketing technique without sacrificing a major amount of free time then reach out with your comments. We would love to help you start syndicating your real estate listings,  tracking your results and reporting to your clients, so that you can get more listings and enjoy your networking time.

[estatevue]

Real Estate Search Engine Optimization - Take Me Higher!

New Post has been published on http://estatevue.com/real-estate-search-engine-optimization-take-me-higher/

Real Estate Search Engine Optimization - Take Me Higher!

Have you ever wondered how or why certain websites come up higher in the search engines?   In the past SEO was something that even a lucky web designer could attain with a website build.   The fact is that the number of websites and competition for specific keywords was really quite low only a decade ago.   You could build a website, have unique content related to that service or product, and boom you would come up in the search engines.   Not only have the search engines changed over time, but the algorithms in which they produce website ranking have changed also.    This has spawned many different types of businesses such as us, who have been working to position clients in the organic results across many different search platforms such as Google, Bing, Yahoo, YouTube and more.

EstateVue has been working with clients since 2001, helping to attain the highest level of search engine positioning.   So how do we do it?  In the old days, quantity used to reign over quality, but the trend has definitely reversed itself in the past 10 years.

In all honesty, to gain good rankings you need to have a fast site, embedded with great content.   The content needs to be organized in a special way, designed to trigger a response from the user.   Once the page is technically sound, a great SEO company will start to build your web footprint in various ways.   For example exchanging links can be a powerful way to gain a high quality traffic resource, however a bad “link relationship” can damage your SEO position.    Determining the the best links to acquire and which ones to disavow is critical in the SEO process.    I used link exchange as a simple example, but there are literally hundreds of on page strategies that we need to employ to ensure ranking change, and they take time to implement.

Clients always ask how long do you think it will take to get good a good position in Google?   Some of our clients have shot up in less than a month and others take years to garner good position.   It really depends on so many variables that it is impossible to predict.   This leads to our approach on SEO and how our process works.

Key Term Analysis

The first step in the process is to find key terms that are highly searched that have the lowest competition.    A key term is what someone types into Google or another search engine to find your website.   Without the right key terms you could be found under something that is completely useless and a waste of your marketing dollars.

Benchmark

Once we have solid understanding of the work we need to do, we begin by checking the terms against your competition and your overall ranking in the most popular search engines.  This is what determines our starting point along with the expectation of the work to come.  For example, if a site has 0 ranking in top 200 results, we can expect the campaign to take longer than one that is on page 6 in position 65.

Organization

To track and measure all of our search engine optimization work, it is critical to come out of the gates with everything organized.   This includes ensuring all of our tracking software: Google Analytics, Search Console, Link Management, Speed Monitoring, Technical Monitoring, and more...

Build & Repeat

Once the website has been deemed “optimized” by our team,  we begin doing all of the work no one ever wants to do.  We scour the internet adding your content and website profile to thousands of directories, and business sites to build powerful content and link exchanges that increase your web footprint and the popularity in Google and the other major search engines.    This process is infinite, and the more work that we do, the bigger the network becomes.

Monitor

In all of our SEO accounts we leverage approximate 10 different software applications to track and monitor every change in your website.     We ensure the site remains fast, and we monitor it daily!  Your positions are checked hourly to ensure they are going up and not down!   If there is anything that could be adversely affecting our search engine optimization campaign we are notified immediately.

To learn more about our search engine optimization packages for real estate professionals and brokerages, please contact us via the chat tool located at the bottom of the page located here: www.estatevue.com

[estatevue]

I am a new realtor & I need the best real estate website out of the gates.

New Post has been published on http://estatevue.com/i-am-a-new-realtor-i-need-the-best-real-estate-website-out-of-the-gates/

I am a new realtor & I need the best real estate website out of the gates.

Are you a new real estate agent looking for the best digital marketing technology to get you started?  EstateVue offers heavy discounts to new agents looking for a new real estate website.   In some cases we completely waive the setup fees to our real estate marketing platform.  To learn more, please contact us via the chat tool on our website – www.estatevue.com

[estatevue]

Social Media Management by EstateVue

New Post has been published on http://estatevue.com/social-media-management-by-estatevue/

Social Media Management by EstateVue

Are you spending hours upon hours updating all of your social media profiles?  Maybe you want to get into social media marketing, but don’t have the time, or don’t know where to start?  EstateVue is now offering unique content generation specific to your website and goals.   We setup and syndicate all content created to all of the most popular social media platforms such as Twitter, Facebook, LinkedIn, Google+, and more…   To learn more about how we can help get your website more exposure for your client’s listings, please contact us today.

[estatevue]

New Feature – Custom Neighbourhood Data Map

New Post has been published on https://estatevue.com/new-feature-custom-neighbourhood-data-map/

New Feature – Custom Neighbourhood Data Map

We have another addition to our ever-growing library of features in our EstateVue WordPress plugin, our Custom Neighbourhood Data Map. This map can be custom made to show neighbourhoods and their listings in any city, with real time data taken directly from the CREA DDF (Unified Data Feed), on any WordPress website.

If you’re looking to innovate and separate yourself from the sea of realtors that exist out there, who are using all of the same tools, then we have a product for you.

Before we get into how this tool can benefit you and your business, let’s quickly break down all of the features within this amazing new tool.

Drawing subareas and selecting listings

Each map can be custom drawn to show the subareas in your city, and pull the listings in real time.

As you can see on the right, we have drawn each subarea within Kelowna, and the cities across the bridge on the other side of Okanagan Lake. With these subareas, we are able to pull the listings directly from the DDF. When zooming in on the map you can see more and more listings start to shoe, and you can click on a listing to see an overview of the listing, and then click the listing to view the listings full details.

Select Listing Type

The map will load with Single Family homes by default, but our map allows the user to select any property type. They can view all property types, or any property types they desire by selecting and deselecting the property types in the filter.

These property types load inline, meaning the user will not have to reload the page or click a button to see the results. Because this map is completely custom, it wouldn’t be complete without custom designed map markers for each property type, making this map stand out against all of the generic maps most realtors use.

Viewing Statistics

Located to the bottom left of the map is the viewing statistics. These statistics show 2 things: The number of properties being viewed at that moment, and the average price of the homes being viewed. This tells the user how many homes are available in specific areas they are viewing, and the average price helps them determine whether they can afford real estate in that area.

As you can see in the video to the right, these numbers also change in real time, allowing the user to get the information they need in seconds. This feature beats out any of your competition, as most realtors are using generic map searches that don’t even include this information.

Price Heat Map

We have also built in a price heat map into this tool, and once you click the button to enable the heat map, you will be shown where the prices are highest and lowest in each section of the city. Of course just like all our other features above, this happens in real time.

Map Styles

Here at EstateVue we are not just real estate web developers, we are also graphic and web designers. We understand how important the style of your website is, and how important keepings that style consistent throughout your website and branding is. So we have built in 4 different styles for this custom map, so it fits within your design.

Greyscale – This style works well with designs that are meant to be clean, with lots of whitespace. It can even work with a clean site that has some bright accent colors, such as red, green, and a cold blue.

Streets – This is the classic map look that Google Maps uses, It is recognizable and still a favourite amongst most people.

Dark – This style is a bit different but works great for darker website themes. Though it may not show as much detail, it can look great with the right WordPress theme.

Satellite – As with the “Streets” style mentioned above, this style is quite common and well known to anyone who has used Google Maps. It gives a satellite view style to the map, show a real time detailed map of the area.

Neighbourhood Color Scheme

As you can see in the video to the right, the neighbourhoods are using a teal – dark teal color scheme. These was done to match the clients branding, and can be done to match any branding and color scheme of a website.

At the bottom right of your screen you’ll see a box that shows the average price color legend. When choosing your color scheme, you’ll want to choose a color to begin the gradient, and a color to end it. Our system then takes those 2 colors, creates a gradient map, and then applies them to their corresponding prices in the map itself.

Upcoming Features

As per usual, we are always looking to improve our tools, so we will be building the following upcoming features: Historical price comparisons, and custom property type selection.

Historical price comparisons - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sem lacus, hendrerit imperdiet aliquam vel, vulputate sit amet eros. Vivamus at elit in velit vehicula elementum. Vestibulum molestie vel dolor sit amet imperdiet. Nulla iaculis luctus felis, ac finibus tellus egestas non. Quisque iaculis ullamcorper lacus, ut sagittis sapien sollicitudin non. Aliquam a felis vitae nulla mollis venenatis id nec nibh. Etiam sodales lacus sed velit elementum tempor.

Custom property type selection - This feature is exactly how it sounds. Currently the map loads Single Family homes by default, and has ALL property types available for the user to filter through. But we are going to build in an option for you to choose which property types are available.

How is it useful for realtors?

I’m sure you’re wondering at this point why you would want this tool, and how it can be beneficial to you? The first one of the most important, is standing out from the rest of the crowd. Many real estate agent websites come pre-packaged and look very generic. Most have the same look, and use the same tools. Having a custom map tool like this shows your users that you are professional, and put the time and money into something you know will make your users lives much easier.

Because this tool was custom built right here in our EstateVue office, you will NEVER find this tool anywhere else. Giving your users this kind of information in real time will excite your users, and will stand out in their minds. They will always keep you in mind, and will be coming back to your site to use this tool, and will even tell others about it, which will in turn get you more leads from your website…. Your competition won’t be able to say the same.

Local Marketing

Local marketing is critical when it comes to being a successful real estate agent in your city. Showing your users that you know the local area and market, and that you put this much effort into your city, shows them you care more than the average realtor.

Using a tool like this you can focus your marketing strategies in your local area, both online and in person, giving you more opportunity to attract new customers, as well as networking with other agents in the area.

Pricing

Let’s get into the pricing of this new tool. It will take about 2 hours of labour to get this tool into your website, which costs $250 $199 setup, and $30 per month if you don't currently have access to the DDF. If you don't have an EstateVue website, it is inclusive of the $69 per month fee.

In conclusion, if you’re looking to add an amazing tool to your website that will benefit both you as a realtor, and your users, this custom neighbourhood map is a must. Contact us at EstateVue for more information and how we can get this tool into your website.

[estatevue]

Uploading Floorplans to your listing

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Uploading Floorplans to your listing

One of the many features we offer at EstateVue is the ability to upload Floorplan images to your listings. Here is a quick and easy How-To Guide on how you can do this.

The first step is to login to your EstateVue Admin Panel.

Then in the menu on the left hand side click on "Listings" and then "Manage Featured Listings." This will take you to a list of all of your listings.

Next you will need to click on the listing you wish to edit. Then click on the "Floor Plan" tab in the menu at the top.

Now click on the "Upload" tab, and then the "Add Files" button to open a window to your computer.

When the window to your computer pops up, click on the images you wish to upload and click the "Open" button. Please note that you cannot upload PDF's and JPEG's under 1MB in size are recommended.

Once you have done this, click on the "Start Uploads" button.

Once the files have finished uploading, you will now need to click the "Save Details" button.

Lastly you just need to click the save button located at the top and bottom right of your screen.

This is all you need to do to add Floorplan's to your listings.  If you have any questions or need assistance, contact us today.

[estatevue]

How a single page property website can benefit you

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How a single page property website can benefit you

When it comes to online marketing, they best real estate websites are there to sell your brand, expertise, and of course your listings. But you can’t just rely on the website to do all the work, you need to use all of the tools at your disposal, and show your client you are literally doing everything you can to sell their property. That’s where are single page property website comes in, and we have just what you need… our single page property tool or SPPT.

What is the Single Page Property Tool

You might be asking yourself what a single page property website is and how is it different from regular real estate agent websites. Here is a quick breakdown of what a SPPT is and what it includes.

We have built in the ability to generate a single page website through our software, on its own unique domain name for each one of your listings, right from the backend of your listing. That’s right! You can generate these all on your own with the click of a button.

Our single page property sites include all of the things you would see in the listing details on a regular website: All of the photos of the property, listing address, price, MLS#, description, number of beds and baths, amenities, and of course your contact info. Our single page website are also branded to you specifically, as keeping your brand consistent is extremely important when it comes to marketing yourself and business.

How to utilize this tool to the best of its capabilities

Now before you get all excited and want to create one of these for all of your listings, you need to know how to use them properly and effectively. Real estate lead generation is the most important thing when it comes to online marketing, and after being in the industry for 18 years we definitely understand this.

Here is a list of the best ways to promote your single page real estate agent websites:

Add the link/URL to all of your real estate portals throughout the industry.

Syndicate the link/URL to all of your social media accounts

Add the URL to any print materials you have for the listing

Once you figure out a system on how you want to promote your single page property website, then start doing it for all of them!

Here at EstateVue we have been putting out some of the best real estate websites in the market today, so trust us when we say that a single page property tool like this can definitely benefit you and your client. For more information contact us today, and we can show you all of the tools at our disposal to help you become the best realtor in town.

[estatevue]

How to Add/Edit/Remove an Agent Profile

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How to Add/Edit/Remove an Agent Profile

Here is a quick How-To Guide on how you can Add, Edit, and Remove an agent in your EstateVue broker instance.

The first step is to login to your EstateVue Admin Panel.

Then in the menu on the left hand side click on "Agents" and you will be taken to a list of all of the agents currently in your instance.

Add an Agent

To add an agent you simply need to click on the "New Agent" button.

You then just need to fill out the fields you wish to fill out for the agents notification. Then click the "Save" button located at the top and bottom right of your screen.

Editing an Agent

Once you have clicked on the "Agents" button in the left hand menu, you will see the list of agents. To edit an agent you simply just need to click on the agents name to edit their profile.

Removing an Agent

Once you have clicked on the "Agents" button in the left hand menu, you will see the list of agents. To remove an agent you simply just need to click on the checkbox next to the agents name.

Once you have done this you just need to click the "Remove Agents" button.

That is all you need to do to add, edit, or remove an agent. If you have any questions or need assistance, contact us today.

[estatevue]

Looking for the best real estate wordpress plugin in Canada?

New Post has been published on https://estatevue.com/looking-for-the-best-real-estate-wordpress-plugin-in-canada/

Looking for the best real estate wordpress plugin in Canada?

When it comes to real estate website design, there is really no better option than WordPress. WordPress is by far the best CMS (Content Management System) solution out there, with access to millions of themes and plugins, as well as the framework being geared towards SEO, you really won’t find a better option.

So if you’re using the best CMS out there, why are you not using the best real estate plugin for wordpress in Canada? We know it seems a little egotistical to brag about ourselves, and label ourselves the best… but if it’s true then why not?!

Being in the web development, marketing, and real estate industry for the last 18 years has really taught us the ins and outs of the industry, and what our clients want. Here at EstateVue we take customer feedback very seriously. We listen to our client’s needs and wants, and combined with our years of experience, has allowed us to develop our plugin into the best it can be, to the point where we can confidently say that we have the “best real estate wordpress plugin for Canadians.”

That is a huge claim, and I bet you’re wondering “well can you back it up?” And the answer is… yes we can! It would honestly take a whole campaign of articles explaining our services and our plugin, but in this article we’re just going to summarize what our plugin can do, and if you have questions you can always give us a call, or click here to view some of our features in more detail!

OK let’s break down some of these features:

IDX Listing Syndication

This one is probably the most important feature. After all, how could we be the best real estate plugin for wordpress in Canada, if we couldn’t even sync your listings. We are able to connect directly to your real estate board and sync your listings, and your offices listings right to your website. If we’re not able to setup a feed for your office, or in your area (*cough Winnipeg *cough), we can always connect you to the DDF.

With our listing syndication we make sure you never have to manually enter a listing again. Of course with any form of technology, there can be bugs or hiccups. But with EstateVue, if for some reason a listing or change doesn’t sync, you are able to easily update a listing within seconds in your EstateVue Instance.

Listing Widgets and Details

Our plugin includes 10+ listing widgets that are completely unique and customizable by you. Whether you are wanting to show specific types of listings (ie. Waterfront, Condos) or even query your listings by a specific neighbourhood, this can all be achieved with our listing widgets.

We also have 5 different listing details themes you can choose from. Many of the widgets and themes we have are direct results of customer feedback and how we do our best to cater to our clients. If you would like to see our widgets in action, click here!

Lead Generation

We understand the importance of lead generation on your website and through your listings. Our plugin has many ways to generate leads through your listings. Each listing details page has a few different contact forms, and even our online chat tool we built, with you in mind. You and your users are also able to share listings directly to their social media pages with one click of the mouse.

Our listing details themes are fully indexable by any search engine, and with our lead capture elements mentioned above, you are sure to generate some leads from your website.

Responsive and Compatible

All of our designers and developers have worked in the industry for 15+ years, and we know how important compatibility is nowadays. Every single feature in our plugin has been triple checked by our amazing QA team, to ensure they are responsive and work on all screen resolutions, mobile devices and tablets, all web browsers (yes even Internet Explorer…but just the latest versions), and any operating systems.

OK I think we have given away enough of our secrets for one day. In conclusion, finding the true “best real estate plugin for wordpress in canada” can be tricky, as you’ll spend hours testing out all of the many plugins out there, but there is no need to look any further. We can say with 100% confidence that our plugin can do everything you’re looking for and more. Contact us today to get started!

[estatevue]

A notable online presence is more important than ever, here’s why

New Post has been published on https://estatevue.com/a-notable-online-presence-is-more-important-than-ever-heres-why/

A notable online presence is more important than ever, here’s why

At EstateVue we have been working with the real estate industry since 2001. We have worked with hundreds, if not thousands of realtors and brokerages over this 20 year period. During this time, we have created simple and complex websites, beautiful logos and full branding packages designed to last a lifetime. We have developed software and very specific tools as well as built out processes and frameworks designed to produce the highest search engine and social media optimization results -we have done it all.

Fast forward to current – 2019, and we are still finding that there are agents that just don’t see the benefit of having a powerful website, and access to an awesome marketing company helping their brand and business. We understand that there are a lot of tools that agents have access to when it comes to buying and selling homes, unfortunately those tools are just not enough anymore. The tools need the knowledge and marketing expertise behind them in order to be useful.

Technology has really boomed in the last 10-15 years and basically everything is done online these days, especially real estate-based searches and transactions. Basically, if you are a real estate agent and do not have a website, you are losing out on thousands of dollars in sales, while your competition is taking it all for themselves. Internet marketing can be tricky to explain, and over the years we have found that some people have a hard time spending money on something they can’t physically hold in their hands, but we can tell you first hand, it is 100% worth the investment. It is the only form of marketing we participate in here at our 3 companies – EstateVue, Atomic 55 and SYNCRO.

For example, having an online presence in the real estate industry through detailed profile and listings pages on your brokerages site, can boost your traffic and lead requests immensely. When people are searching for an agent to hire, who do you believe they are more likely to hire? An agent who looks like they have spent the time and money to brand themselves and their website, or an agent who has no online presence whatsoever? Trust me, they are going to choose the agent who comes across more professional, and who looks like they are going above and beyond to sell their client’s home.

Having a professional and custom brand, as well as the best real estate web design is crucial for your success in the industry, but don’t just stop there. You also need to market yourself and your brand with the use of SEO (search engine optimization for real estate), SEM (search engine marketing and pay per click for real estate), and SMO (social media management and curation for real estate). We know those seem like fancy acronyms that could cost you a lot of money, but they are by far some of the most important things you can invest in when it comes to your marketing. Search engine optimization and marketing, on top of social media optimization, is key to building your web footprint and growing real traffic that will convert into sales.

Have you ever done a google search for the competition in your area and noticed the same agent or brokerage come up in many of the search results? This is because they have spent the time and money on their marketing and are reaping the rewards. Believe it or not, you can also achieve this. Start by hiring best real estate web design company in Canada, who specializes in real estate marketing, and has the most knowledge and expertise to get you where you want to be in the search engines.

At EstateVue we have over 20 years of real estate marketing knowledge and expertise, working with our clients to help identify their target marketing, and choose the best methods to deliver the highest results. For example, in the case of one of our own websites - EstateVue, we would use a keyword like “real estate web design Canada” when optimizing our website, and this will help us to come up in search results when those keywords are searched.

In conclusion, I could write an essay on all of the things that go into an SEO campaign and all of the services we provide, but we prefer to meet with our clients face to face or over the phone, to give them the attention they deserve.

Don’t be afraid to give us a call - 18777629453!

[estatevue]

Tips for the best Canadian Real Estate Agent Website home page

New Post has been published on https://estatevue.com/tips-for-the-best-canadian-real-estate-agent-website-home-page/

Tips for the best Canadian Real Estate Agent Website home page

Are you finding that your website is not generating enough leads? Is the home page of your website too plain and bare? There are many things you can do to spruce up the look and functionality of your real estate agent website home page, and here is a list of some of the best things you can do to get more real estate leads.

Local IDX Listing Search

Many users are coming to your website to find one thing, local real estate listings. Your website should give the user what they’re looking for right away, without them having to click through 3 or 4 pages to find the listings. Having a listing search tool on the home page of the website will give the user exactly what they want eight away, which can lead to them contacting you for more information.

A Brief Introduction

While the first point in this list is the most important, another important thing is you. If the user is coming to your website looking for a local agent, they are going to want an introduction to you and your services. Having a section on your home page with your photo and a brief introduction will give the user a bit of info about you without having to go through your website to find more. Having a button below the introduction is also a great idea to send the user to a page that gives a full bio, awards won, testimonials, etc.

Calls to Action

You want your real estate agent website or real estate broker website to be as user friendly as possible, and when it comes to that as well as generating leads, calls to action are one of the most important things you can have on your home page. Having calls to action in a few places on your home page allows your users to either find the information they are looking for, or contact you right away. Your real estate agent website company in Canada, should be able to direct you on the specifics and ensure good quality lead generation.

Embedded or Video backgrounds

Latest statistics are now showing that 78% percent of users watch online videos each week, which means adding a video to your real estate agent website is a very good way to keep the user engaged. There are many ways you can incorporate videos onto your home page. You could have a video playing in the background of a large slider on your home page, with calls to action and buttons overtop, or simply just embed the video anywhere you’d like.

These are just a few tips on what you can do to improve the home page of your real estate agent website or real estate broker website. Contact EstateVue, the leader in real estate websites in Canada for more information about getting a custom website for your brokerage, and start generating more leads!

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4 hot new real estate website trends

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4 hot new real estate website trends

Just like any form of art, real estate website designs are always changing and evolving. Some trends may have disappeared over time, but there are some designs and trends that have become staples in website design.

Here is a list of some of the best real estate website trends from this year, and how you can use them to build an amazing real estate website.

Responsive Website Designs

These days having a responsive website is basically the most important thing when it comes to your website. Responsive websites work on ALL devices, making your website much more functional, improves the user experience, and puts you above your competitors who do not have a responsive site. There are so many reasons why a responsive website is important, we’d have to write an entire article just for that, but those are just a few reasons why this trend is not going anywhere.

Fullscreen Video Backgrounds

A great way to catch the users eye the second they visit your real estate website is with a fullscreen video background. This can be done in so many ways, and if done correctly, your real estate website will look stunning. It’s a great way to showcase yourself, your area of expertise, your client base, and many more. You can also add calls to action and buttons on top of the video to drive users to browse your site.

Fullscreen Photo Sliders

As with Fullscreen video backgrounds, photo sliders are a great way to catch the users eye. With a slider you can create slides with custom photos, calls to action, and buttons linking to other pages, which is great way to get the user to browse your site and contact you.

Listing Search Bars

Most real estate websites used to have the search tools with many items to choose from, but nowadays real estate agent websites are starting to pull back and use simpler search bars. With a search bar that auto-generates results based just on a few words, city name, etc. this allows the user to find what they want much quicker.

These are just a few hot new website trends that you can integrate into your real estate agent website. Contact us at EstateVue for all of your real estate website needs.

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Why all real estate agents should take advantage of social media

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Why all real estate agents should take advantage of social media

With the immense power of social media these days, it is a crucial for a real estate agent to take advantage of it. Social media is a great marketing tool for agents to expand their business, share their listings, and connect with potential clients and other agents.

Here are a few ways social media can help an agent and promote their real estate agent website:

Brand and Reputation

Social media is one of the best ways to build a reputation and promote your brand. Use your social accounts to talk about yourself and your business, and what you can do for the user. If you also begin to post interesting articles and quality information, users will want to come back to your page, and this way they will also see the listings you are posting. It is a great way to attract potential clients.

Networking

Agents should also take advantage of the fact that social media is great for networking within the industry and other agents. It also allows agents to reach out to past clients to ask them for referrals or to share the article or listing on their page. This way if someone they know is looking to buy or sell real estate, they can refer them to the agent, and the agent will potentially gain new business.

Expanding Marketing Strategies

Realtors are more likely to become successful if they have a vast marketing strategy, and this definitely includes social media. Marketing yourself on social media is almost just as important as marketing your website on the search engines, as you are now reaching a whole new market that you were not tapping before.

Also make sure to create links between your website and social accounts, so that your users can access any one of them, at any given time. Lastly, share any of the articles and blog posts you write on your website, to your social media accounts. It is a great way to keep your clients and visitors updated on the latest news or market reports.

These are just a few reasons why a real estate agent needs to utilize social media. Contact EstateVue today and we can help you setup all of your social accounts and start to get your name and brand out there.

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How to build a property website template for every listing without lifting a finger!

New Post has been published on http://estatevue.com/how-to-build-a-property-website-template-for-every-listing-without-lifting-a-finger/

How to build a property website template for every listing without lifting a finger!

How to build a single page property website for real estate listings, why they’re critical to your real estate marketing plan and often overlooked as a viable property lead generation technique.

If there is one form of real estate marketing that is underestimated, it is none other than the single page property listing website.

To better understand why this form of marketing is underutilized in the everyday real estate agent's marketing lineup, you must first understand what it is, how it’s built and how it can help with real estate lead generation and conversion.  When used properly, a single page property site can boost overall website traffic, increase lead generation and greatly raise the profile of both the property listing and the listing agent.

A single page property needs a few things in order to be effective. The first item of importance being a domain name. The domain name is key for both offline and online presence. It is best formatted as the physical address of the property listing, house number followed by street name. Any other identifying characteristics such as direction can follow afterwards.  If the property has a unique and easily identifiable name eg. ‘The Playboy Mansion’ then this is of course a very viable domain name option, provided the domain name is available to register. It is always best to select a local domain name extension whenever possible eg. if the property is located in Canada choosing a .ca extension is key to generating targeted search traffic.

The next order of importance is the framework on which your single page property website rests. Using an SEO friendly framework to begin takes some of the guesswork out of your future marketing plan, as you won’t have to fuss around with compliance issues that can slow down development and delay your launch. Website platforms such as WordPress, are an excellent backbone to launch your single page property website on. Not only is WordPress SEO friendly out of the gates, but it also offers many free add-ons and plugins to accomplish high end looks and programming that would otherwise cost a small fortune building from scratch.

Once you have the domain name secured and your website framework selected you will want to ensure that you have all of your assets ready to go. This will include professional photography, property list price, details on the home itself (beds/baths/finishes), surrounding neighbourhood details, mapping and any other unique details on the property that might be of interest to a potential buyer.  A detailed writeup can help generate interest for non-local buyers unfamiliar with the neighbourhood. It’s always a good idea to curate a list of amenities that exist near the property. These amenities will be similar to the lists you would find when booking a high end hotel.

Arranging all of the above property information details on one website page can betricky for a beginner. If you’re a busy, non-technical real estate agent single page property websites are better left to a company who specializes in single page property website design and development. These companies have the ability to generate single page website listings using carefully developed technology that has often taken years of work and programming expertise. You can also be assured that real estate marketing companies who offer single page property website templates have also invested countless hours into market research and have nailed down the information, layout and calls to action that potential customers want to see in order to generate online leads.

Using a professional company to launch your single page property website design will virtually guarantee that you will generate more traffic to your customers listing. It also goes without saying that using a professional real estate marketing company to handle your single page property website will also afford you statistical data that you might not get launching a single page site on your own. This data is critical when pitching new clients, or reporting back to existing customers.

Once your single page property website has been developed and launched, it can be used for mass syndication purposes.  You will now have a unique URL (link) and a detailed landing page for your customer that can be shared and syndicated across thousands of platforms, social media accounts and listing websites where people are searching specifically for property. Any time your link is clicked after being syndicated, a potential buyer or buyer’s agent will be presented with a streamlined view of your customers property for sale, your brokerage logo and personal contact details for gathering more information. They will not be distracted by other potential properties.

If you have used a professional company to build your single page property website then your calls to action should be upgraded to allow for immediate contact via website chat to text or an online showing scheduler.  These options will guarantee that hot leads are dealt with immediately. A quicker response from you as the listing agent will always make for a faster sale.

There are many steps required to build one single website page for a property listing. If you have a lot of listings this could almost become a full time job, especially if you don’t have the technology know how at your disposal. That doesn’t mean you can’t utilize this form of highly effective real estate marketing at an affordable cost.

If you are interested in learning more about single page property website marketing and how it can be an effective part of your permanent real estate marketing plan follow up with EstateVue for a free online demo. We’ll show you how it works, how affordable it is and some of the great statistics and reporting that goes along with it.

www.estatevue.com

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Updating Your Broker and Agent Images

New Post has been published on http://estatevue.com/updating-your-broker-and-agent-images/

Updating Your Broker and Agent Images

Here is a quick How-To Guide on setting your Broker and Agent images that show up in your listings details as well as your PDF Brochure.

The first step is to login to your EstateVue Admin Panel.

Then in the menu on the left hand side click on "Site Configuration."

The Agent/Broker Info tab will be selected by default. Scroll to the bottom and you will see where to upload your Broker and Agent images. Click on the "Choose File" buttons to upload your files. (It is recommended that you upload High resolution images in the appropriate labelled fields. You may upload a JPEG or PNG file.)

Then click the "Save" button at the top or bottom right of your screen.

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Are you a new real estate agent looking for the best digital marketing technology to get you started?

EstateVue offers heavy discounts to new agents looking for a new real estate website.   In some cases we completely waive the setup fees to our real estate marketing platform.  To learn more, please contact us via the chat tool on our website – www.estatevue.com