#Droga5

[compellingselling]

Sells the category but does so beautifully

“You can be anything” is not a new message. Particularly to any parent who’s spent much time in the children’s picture book section of a library.

But this is a fun ride that ends with their new tagline – Find your in – which I like a lot.

But it’s quite a big production for the number 2 job board. According to this site, Indeed leads with 22% share while LinkedIn has 15% share. LinkedIn needs to tell us more about why job seekers and job givers should choose them. 

I think the phone at the beginning is supposed to be some adult’s phone and not hers. But it’s not super clear. 

Works as a :30, too.

Agency: Droga5. Director: Alaska. Via: The Drum.

[screenchow]

Droga5 Named Bosch’s US Agency of Record

Droga5 New York has been appointed agency of record for Bosch in the U.S., following a seven-month pitch focused on the consumer goods industry. Bosch and the Accenture Song creative agency will collaborate to reshape and expand Bosch’s presence in the U.S. market across its home appliances and power tools divisions. “It’s a privilege to work with Bosch as agency of record, and our new…

[stephensdesk]

New York Times – ‘More of life brought to life’

Agency: Droga5

[posted-en-route]

[manuhigueras]

A mountain of entertainment

Una horda de celebridades está escalando una vez más la montaña Paramount para un anuncio del Super Bowl que promociona Paramount+.

https://lapublicidad.net/sylvester-stallone-escala-su-propia-montana/ 

https://www.linkedin.com/posts/droga5_our-latest-super-bowl-work-for-paramount-activity-7028421151387185152-M1JK

[shootspain]

Project: In Gut We Trust

Produced by SHSP for Droga5 London

Client: Royal Enfield

Photographer: Elliot James Kennedy

Locations: Monegros - Teruel - Alicante

September 2024

[escapekit]

The After Hours Athlete for Puma by Droga5

[helloyoucreatives]

Unbelievable statistics about maternal death rates and poor outcomes for pregnant women of colour in the UK are highlighted in a new campaign for the women’s health charity Sister Circle, created by Droga5 London. 

In fact, the statistics are so outlandish that Droga5 has decided to release the campaign on April Fool’s Day – the day traditionally devoted to bogus news. 

In a series of OOH executions running across London, #NotAprilFools highlights that:

UK maternal death rates are the highest they’ve been in 20 years

1 in 4 mothers develop a mental health problem after pregnancy or childbirth – but they can wait up to 19 months to receive professional support

Black women are four times more likely to die in childbirth than white women

Women living in deprived areas are twice as likely to die in childbirth

Ocean Media and Jack London have donated space for the campaign at sites including Canary Wharf, Westfield, and Leicester Square. Thanks to Sister Circle’s network of influencers, the campaign will also appear on social media.

Sister Circle is led by women and is based in the London borough of Tower Hamlets. It supports women in challenging circumstances, offering a range of services, including support for new mothers, survivors of female genital cutting, and those who are escaping domestic abuse or trafficking.

Droga5 London, part of Accenture Song, was also behind Sister Circle’s rebrand last year. It had previously been known as Women’s Health & Family Services.

Karen Wint, CEO of Sister Circle, said: “We are so very grateful to the incredible Droga5 team for creating this important campaign #NotAprilFools. Women’s health has been hugely underfunded for so many years, and the impact of this on women’s lives can be seen through the creative approach. Our partnership is vital in helping us to increase awareness of the issues facing ethnic minority women and to advance our work by encouraging women to volunteer with us and raise those ever-important pounds to fund our work.”

Shelley Smoler, Chief Creative Officer of Droga5 London, said: “As huge advocates of our charity client, Sister Circle, our mission is to help them make these hard-hitting facts about women in the UK as bogus as the others that we’re confronted with on April Fools.”

[604kevin]

① 10 Creatives

1 | Jonathan Hallam

Jonathan Hallam was a photographer for Margiela between 1996-2006. I am most intrigued by his photographs of Margiela staff, taken directly on photographic paper using expired film. The outcomes remind me of polaroid photography, where the outcome is often out of focus and the process is very spontaneous.

2 | Petra Collins

Petra Collins is a photographer exclusively shooting on 35mm film. Her images explores themes of femininity, sexuality and identity. Her colour grading is very 'american dream', however her subject matter contrasts the bright colour choice.

3 | Pentagram

Pentagram is the world's largest design firm. I like how they are able to adapt to different clients, no matter the client vision. They are able to design from minimalism to maximalism.

4 | Maison Margiela

Founded by Martin Margiela in 1988, the fashion house is known for deconstructed and avant-garde garments. Up until 1997, their labels were kept completely bare on garments as Martin Margiela wanted to create a brand with no branding. In 1977, a modular logo using a numbering system was introduced as the house began to introduce a larger variety of products that expanded out of clothing. Each number on the logo represents a different collection, and the corresponding number would be circled on the specific products. Margiela is also responsible for popularising the tradition Japanese tabi shoe.

5 | Na Kim

Na Kim is a NYC based illustrator, specialising in book covers. She is also the current Art Director of the magazine 'The Paris Review'. I love how she is able to condense the core concept and the title of the book into something graphic that is immediately recognisable to the reader.

6 | Droga5

One of the top creative agencies in the world. They create a variety of campaigns for brands, except they aren't created in the typical way. Almost all their campaigns follow a narrative, a story that the viewer unravels as they dive deeper into a campaign.

7 | Ladislav Sutnar

Czech Republic based designer Ladislab Sutnar was one of the pioneers of information design and information architecture. His style is usually classified as Contrustivism, with Bauhaus fundamentals. His designs aimed to provide mass amounts of information to the reader in a concise and organsied way. He often used punctuation symbols such as parenthesis to help organise information.

8 | Phoebe Philo

Phoebe Philo is a fashion designer most well for her years as the creative director of Céline. Her designs are defined by clean lines, minimalism, and a tonal colour palette. Based on the female gaze, Phoebe Philo redefined what the modern women wants to wear, considering the functionality and comfort of the garments she designs. Since stepping down from Céline as the creative director, her designs are highly sought after on the resale market.

9 | Ann Demeulemeester

Ann Demeulemeester is a fashion designer, part of the infmaous Antwerp Six. Though she dosen't want to put a label on her style, her designs create a dark and glamorous aesthetic, paired with elegant tailoring. Her style is very similar to those who fall under the anti-fashion category, such as Yohji Yamamoto.

10 | George Platt Lynes

George Platt Lynes was an American commercial and fashion photographer, working between 1930-1940s, mostly photographing gay artists and writers at the time. At the time, his photographs were considered taboo and mailing them around would've resulted in jail time or a fine. His photographs are highly stylised, expressionistic, yet minimalist and suggestive in nature.

[seoforsmallbusinesses]

Top Advertising Companies in the USA: A Guide to Boost Your Brand

In the fast-paced world of marketing, finding the right advertising partner is crucial for any business looking to stand out. The top advertising companies in the USA specialize in delivering cutting-edge strategies, innovative campaigns, and measurable results that drive growth. Let’s explore some of the leading names in the industry and what makes them exceptional.

1. Wieden+Kennedy

Known for its iconic campaigns for brands like Nike and Coca-Cola, Wieden+Kennedy excels in creative storytelling. Their ability to craft memorable ads has positioned them as one of the most sought-after agencies in the USA.

2. Ogilvy

Ogilvy is a household name in advertising, recognized for blending creativity with technology. From digital campaigns to traditional media, Ogilvy offers a comprehensive suite of services tailored to client needs.

3. BBDO Worldwide

With a mantra of “The Work. The Work. The Work.,” BBDO delivers compelling ad campaigns that resonate with audiences. Their innovative approach has earned them numerous accolades and a loyal client base.

4. Droga5

Based in New York, Droga5 is renowned for its bold and impactful campaigns. They focus on creating culturally relevant content that fosters deep connections between brands and their audiences.

5. R/GA

R/GA is a digital-first agency that excels in integrating technology with creativity. From designing apps to launching viral campaigns, R/GA helps brands stay ahead in the digital age.

What to Look for in an Advertising Agency

When searching for the top advertising companies in the USA, consider the following factors:

Expertise: Ensure the agency specializes in areas that align with your goals, such as digital marketing, traditional advertising, or social media.

Track Record: Look for proven results and case studies showcasing successful campaigns.

Cultural Fit: A strong alignment in values and communication style can foster better collaboration.

Conclusion

Choosing the right advertising partner can make a significant impact on your brand’s success. Whether you’re looking for creative storytelling or data-driven strategies, the top advertising companies in the USA are equipped to meet your needs and drive your business forward.

[businessevolvate]

Creative Agency Terbaik di Dunia dan Pelajaran yang Bisa Diambil

Creative agency telah menjadi salah satu elemen penting dalam kesuksesan banyak bisnis global. Dengan kemampuan mereka dalam merancang strategi kreatif, desain visual, dan kampanye pemasaran yang efektif, agensi kreatif berperan besar dalam membentuk identitas brand dan mencapai tujuan bisnis. Di seluruh dunia, terdapat banyak creative agency Indonesia maupun internasional yang sukses membawa klien mereka ke level yang lebih tinggi. Berikut adalah beberapa pelajaran berharga dari agensi terbaik di dunia.

1. Kreativitas Tanpa Batas: Agensi yang Berani Berinovasi

Agensi kreatif terbaik selalu mencari cara untuk berpikir di luar kebiasaan. Salah satu contoh terbaik adalah agensi seperti Wieden+Kennedy, yang dikenal dengan kampanye iklan mereka yang sangat kreatif dan tidak terduga. Pelajaran yang bisa diambil adalah pentingnya berani berinovasi dan mencoba pendekatan baru untuk menarik perhatian audiens. Sebagai creative agency Indonesia, hal ini juga bisa diterapkan untuk menciptakan konsep yang unik dan berbeda dari yang lain.

2. Mengutamakan Pengalaman Pengguna (UX)

Agensi seperti R/GA fokus pada desain yang tidak hanya estetis, tetapi juga memberikan pengalaman yang luar biasa bagi penggunanya. Mereka menggabungkan desain dan teknologi untuk menciptakan pengalaman digital yang menyenangkan dan mudah digunakan. Pelajaran yang dapat dipetik adalah pentingnya memahami audiens dan menciptakan solusi yang lebih berfokus pada pengalaman pengguna. Ini adalah aspek yang sangat relevan untuk creative agency Indonesia, terutama di era digital yang serba cepat.

3. Kolaborasi yang Kuat antara Tim dan Klien

Agensi seperti Droga5 sangat menghargai kolaborasi erat antara tim kreatif dan klien. Mereka memastikan bahwa setiap proyek memiliki visi yang jelas dan melibatkan klien dalam setiap tahap pembuatan. Ini menunjukkan bahwa komunikasi yang baik dan pemahaman mendalam tentang tujuan klien adalah kunci dalam mencapai hasil yang maksimal. Sebagai creative agency Indonesia, penting untuk terus berkomunikasi dengan klien agar dapat menghasilkan karya yang sesuai dengan harapan mereka.

4. Menjaga Konsistensi Brand

Agensi seperti Pentagram menekankan pentingnya konsistensi dalam membangun brand yang kuat. Dengan memperhatikan detail, mereka membantu brand tetap konsisten di berbagai platform dan media. Hal ini sangat penting untuk menciptakan identitas yang mudah dikenali dan dipahami oleh audiens.

Bagi setiap creative agency Indonesia, pelajaran dari agensi terbaik dunia ini sangat berharga. Kreativitas tanpa batas, fokus pada pengalaman pengguna, kolaborasi yang baik, dan menjaga konsistensi brand adalah prinsip yang harus diterapkan untuk mencapai hasil yang optimal dalam setiap proyek.

[compellingselling]

A very stylish reminder of all you get with the Times

There’s a lot I like about this 60-second video. 

I like how energetic and stylish the footage, music, SFX, and edit are.

I like how the Times’ font is so distinct that the on-screen graphics brand every second of the video.

I like how the linked path of subject matter emulates the way we all surf now. One thing leads to another and another. 

It reminds subscribers all they get with the New York Times. And maybe, just maybe, entices someone to pay for this content behind the paywall when there’s enough free information and entertainment to keep us busy for several lifetimes.

Watch a second :60 here. 

Agency: Droga 5. Director: Mackenzie Sheppard, Bonaparte. Via: LBBOnline.

[charlotteswebbbbb]

What's the vibe? #74

Donald Trump won the election. The right-wing 45th and 47th President will be making some radical changes building on his work in 2020. Not much is quite clear yet - but we know borders, immigration and basically "culture" will be on the table.

Some questions: Will we see the return of crypto to the zeitgeist with Bitcoin soaring because of Trump's winning? (It's zooming past it's pandemic peak at $90k.) What happens to culture if TikTok is banned? Will there be a cultural split between Americans and everyone else or will it not matter? Does TikTok really have that much influence - overconsumption in categories such as beauty may be reduced?

Australia is also set to ban social media for 16 year olds. What will that mean for Australian youth culture in the future? Will they feel healthy or happier than their British/European/Asian counterparts? Something to return to in 5-10 years?

Who has time to read anymore? Is it really a privilege in the Western world?

Sometimes people on the internet spark interesting discussion. We always take things with a pinch of salt but what is interesting is that maybe the poster is saying something to the lack of access of books or maybe how busy we all feel. Or it's that people think that the oral tradition of maybe TikTok can be replaced by reading (it cannot). Regardless, you can all still read - read on a bus, read on a train, read whilst waiting for your blood test.

This also relates to Donald Trump and his plans to remove America's Department of Education. He could create a country where instead of there being widespread cohesion in what is taught and how teachers are supposed to teach, it's left up to the individual states, many of which are Republican and conservative in thought.

In terms of gaining knowledge right now....

The Barbican right now has an Emo exhibition at the moment titled "I'm Not Okay: An Emo Retrospective" which focuses on first generation emo from the years of 2004 to 2009 with bands such as My Chemical Romance and Fall Out Boy included.

Hommegirls, the amazing magazine that blends menswear and womenswear together are great at showcasing current and historical fashion. Every issue they have a HG Hommage which looks into a brand that no longer exists and the story of the beginnings and heyday of the brand. The most recent is Patrick Kelly, an African American designer who moved to Paris in the 1980s who was the first American designer to enter the "Chambre syndicale du prêt-à-porter des couturiers et des créateurs de mode". In France, this was and is the governing body for ready-to-wear.

Below is from Issue 11, the issue from earlier this year on Label NYC.

Impersonator-mania!

Over the past few weeks across the world people have been gathering to see who is the best look-a-like for heartthrob actors such as Timothy Chamalet, Paul Mescal (sponsored by Aldi? Lidl?), Harry Styles, and Dev Patel. With the latter two, the winners don't really look anything similar...

But what's behind this?

Well the Paul Mescal one, could be something of a branding exercise for brand Lidl who love creating copycat products and creating copycat culture moments in the UK.

(The reason why it says "Middle Aisle Mescal" is that it's "a nod to Lidl’s renowned Middle Aisle. The Middle Aisle is full of products you never knew you needed from wetsuits to air fryers and everything in between." It was organised by Droga5 Dublin and Lidl Ireland as a bit of marketing coinciding with the real Paul Mescal's Gladiator Press run in the country.)

See also Kate Moss (? impersonator?) in Aldi when Chanel held their Metier d'Arts show in Manchester. The others could be an effect to gather people who are fans of these actors to celebrate their cultural impact, an IRL meet up of the actor stans if you will. To find a boyfriend (?) is definitely a reason why but many other reasons like finding models, actors for films etc exist.

Completely organic, lives in the real life, nostalgic fun, digital is only used to document. Could be similar to this 2022 event where a guy ate one whole rotisserie chicken for 40 days a row in Philadelphia, USA.

A video to watch......

but also something to explore is the possible rise of Chemena Kamali and Chloe...

Where will femininity go if the rights of women are in a strong hold? I think it can sprout in many directions - there may be this avoidance of traditional and this need to create something of the future.

What forms of creativity will we most value at this point in time?

[kierunekkreatywny]

David Droga on fearless creativity, founding Droga5 and becoming CEO of ...

[rohaan12]

Elevating Brands with Creativity and Innovation

The Best Marketing Agencies: Elevating Brands to New Heights

In today's fast-paced digital world, businesses must leverage cutting-edge marketing strategies to stay competitive. This need has given rise to numerous marketing agencies dedicated to helping brands navigate the complex landscape of digital marketing. The best marketing agencies offer a blend of creativity, strategic thinking, and technical expertise to drive results. In this article, we will explore some of the top marketing agencies globally, highlighting what sets them apart and how they help brands achieve their goals.

1. Wieden+Kennedy

Founded in 1982, Wieden+Kennedy is an independent, creatively-driven advertising agency renowned for its iconic campaigns. With offices in Portland, New York, London, Tokyo, Shanghai, Delhi, and São Paulo, the agency has a global footprint. Wieden+Kennedy's work for brands like Nike, Coca-Cola, and Old Spice has become legendary, showcasing their ability to create memorable and impactful campaigns. Their philosophy centers around fostering a culture of creativity and innovation, making them a standout in the advertising world.

2. Ogilvy:

Ogilvy, a subsidiary of WPP, is one of the largest and most influential marketing agencies globally. Established in 1948 by David Ogilvy, the agency has a storied history of excellence in advertising, public relations, and digital marketing. Ogilvy's integrated approach combines creativity with data-driven insights to craft compelling campaigns. Their notable clients include IBM, Dove, and Ford. Ogilvy's ability to adapt to the ever-changing digital landscape while maintaining high standards of creativity makes them a top choice for brands worldwide.

3. BBDO:

BBDO, part of the Omnicom Group, is known for its mantra "The Work. The Work. The Work." This philosophy underscores their commitment to producing exceptional creative work. With a presence in over 80 countries, BBDO has a vast network that allows them to cater to global brands effectively. Their campaigns for clients like Pepsi, Mars, and GE have garnered numerous awards and accolades. BBDO's focus on storytelling and emotional engagement helps brands connect with their audiences on a deeper level.

4. Droga5:

Droga5, founded in 2006 by David Droga, has quickly risen to prominence as one of the most innovative marketing agencies. Acquired by Accenture Interactive in 2019, Droga5 combines creative excellence with cutting-edge technology. Their work for brands like Under Armour, The New York Times, and HBO has been widely celebrated for its originality and impact. Droga5's ability to push creative boundaries while delivering measurable results has made them a favorite among brands seeking to make a bold statement.

5. R/GA:

R/GA, part of the Interpublic Group, is a full-service digital agency that excels in creating transformative digital experiences. Founded in 1977, R/GA has evolved with the times, transitioning from a computer-assisted design firm to a leader in digital marketing and innovation. Their work for Nike, Google, and Samsung showcases their expertise in blending creativity with technology. R/GA's focus on user experience and interactive design sets them apart in the digital marketing arena.

6. TBWA\Chiat\Day:

TBWA\Chiat\Day, a subsidiary of the Omnicom Group, is known for its disruptive approach to advertising. Their "Disruption" philosophy involves challenging conventions and finding new ways to engage audiences. With offices in key markets like New York, Los Angeles, and London, TBWA\Chiat\Day has a global reach. Their campaigns for Apple, McDonald's, and Nissan have been instrumental in defining these brands' identities. The agency's ability to think outside the box and create bold, attention-grabbing campaigns makes them a standout choice.

7. 72andSunny:

72andSunny, part of the MDC Partners network, is celebrated for its culture of openness and collaboration. Founded in 2004, the agency has quickly built a reputation for producing impactful, culturally relevant work. Their campaigns for Samsung, Google, and Adidas reflect a deep understanding of contemporary culture and consumer behavior. 72andSunny's ability to blend creativity with strategic insight helps brands resonate with their audiences in meaningful ways.

8. Leo Burnett:

Leo Burnett, a subsidiary of Publicis Groupe, is one of the most iconic names in advertising. Founded in 1935, the agency has a long history of creating memorable campaigns that have stood the test of time. Their work for brands like Kellogg's, McDonald's, and Procter & Gamble is characterized by a focus on human insights and emotional storytelling. Leo Burnett's "Humankind" philosophy emphasizes creating work that has a positive impact on people's lives, making them a trusted partner for brands looking to build lasting connections with their audiences.

9. VMLY&R:

VMLY&R, formed by the merger of VML and Y&R in 2018, is a global brand and customer experience agency. Part of the WPP network, VMLY&R combines creativity, technology, and culture to deliver integrated solutions for brands. Their campaigns for clients like Wendy's, Ford, and Colgate-Palmolive showcase their ability to create engaging, multi-channel experiences. VMLY&R's emphasis on brand experience and innovation makes them a valuable partner for brands looking to thrive in the digital age.

10. Dentsu:

Dentsu, a Japanese multinational media and digital marketing communications company, is one of the largest advertising agencies in the world. Founded in 1901, Dentsu has a long history of excellence in advertising and media. Their integrated approach combines creative, data, and technology to deliver impactful campaigns for clients like Toyota, Canon, and Shiseido. Dentsu's global presence and deep understanding of local markets make them a versatile and effective partner for brands looking to expand their reach.

Conclusion:

The best marketing agencies are characterized by their ability to blend creativity, strategy, and technology to deliver exceptional results. Whether it's through iconic advertising, innovative digital experiences, or culturally relevant campaigns, these agencies help brands connect with their audiences and achieve their business goals. As the marketing landscape continues to evolve, these agencies remain at the forefront, setting new standards for excellence and innovation.