#Digital Marketing at Substack

[mehmetyildizmelbourne-blog]

Substack Mastery Book: Chapter 16

Sustaining Your Newsletters for Long-Term Success & Evolving with Your Audience & Community Around Your Work in 8 Steps This chapter is different from the previous ones. It was meant for an extensive conclusion with key takeaways, but after requests from most beta readers, I decided to publish its summary earlier. Many loved the practical tips in the previous 15 chapters, which they will find in…

[sintagma11]

Que Herramienta de Email Marketing usar para monetizar mi boletín electrónico

Vamos a desglosar las principales diferencias entre Substack, HubSpot, MailerLite y Mailchimp, enfocadas en la monetización de newsletters:

Comparativa Funcional y Técnica para Monetización de Newsletters

Substack

Enfoque: Diseñado específicamente para creadores de contenido que desean monetizar sus newsletters a través de suscripciones pagas.

Funcionalidades:

Monetización directa: Permite establecer suscripciones pagas con diferentes niveles de acceso.

Comunidad: Facilita la creación de una comunidad en torno al contenido, con comentarios y discusiones.

Diseño: Ofrece plantillas minimalistas pero personalizables para un aspecto profesional.

Integraciones: Limitadas, principalmente enfocadas en herramientas de escritura y análisis.

Ventajas para monetización:

Sencillez: Fácil de configurar y usar para creadores sin conocimientos técnicos.

Enfoque en el contenido: Permite centrarse en la creación de contenido de valor.

Desventajas:

Limitaciones: Menos opciones de personalización y automatización que otras herramientas.

Costos: Puede resultar costoso a medida que crece la base de suscriptores.

HubSpot

Enfoque: Plataforma de marketing completa que incluye email marketing, CRM, automatización de marketing y más.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing y ventas.

Ventajas para monetización:

Complejidad: Permite crear estrategias de marketing más sofisticadas.

Escalabilidad: Ideal para empresas en crecimiento.

Desventajas:

Curva de aprendizaje: Puede ser más compleja de usar para principiantes.

Costo: Los planes más completos pueden ser costosos.

MailerLite

Enfoque: Plataforma de email marketing enfocada en la facilidad de uso y la relación calidad-precio.

Funcionalidades:

Email marketing: Ofrece una amplia variedad de plantillas y opciones de personalización.

Automatización: Permite crear flujos de automatización básicos.

Landing pages: Permite crear landing pages sencillas.

Ventajas para monetización:

Precio: Opciones de precios más asequibles.

Facilidad de uso: Interfaz intuitiva.

Desventajas:

Funcionalidades: Menos opciones avanzadas que HubSpot.

Mailchimp

Enfoque: Plataforma de email marketing con una amplia gama de funcionalidades.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing.

Ventajas para monetización:

Popularidad: Amplia comunidad de usuarios y recursos disponibles.

Funcionalidades: Ofrece una buena combinación de características.

Desventajas:

Costo: Los planes más completos pueden ser costosos.

¡Absolutamente! Vamos a desglosar las principales diferencias entre Substack, HubSpot, MailerLite y Mailchimp, enfocadas en la monetización de newsletters:

Comparativa Funcional y Técnica para Monetización de Newsletters

Substack

Enfoque: Diseñado específicamente para creadores de contenido que desean monetizar sus newsletters a través de suscripciones pagas.

Funcionalidades:

Monetización directa: Permite establecer suscripciones pagas con diferentes niveles de acceso.

Comunidad: Facilita la creación de una comunidad en torno al contenido, con comentarios y discusiones.

Diseño: Ofrece plantillas minimalistas pero personalizables para un aspecto profesional.

Integraciones: Limitadas, principalmente enfocadas en herramientas de escritura y análisis.

Ventajas para monetización:

Sencillez: Fácil de configurar y usar para creadores sin conocimientos técnicos.

Enfoque en el contenido: Permite centrarse en la creación de contenido de valor.

Desventajas:

Limitaciones: Menos opciones de personalización y automatización que otras herramientas.

Costos: Puede resultar costoso a medida que crece la base de suscriptores.

HubSpot

Enfoque: Plataforma de marketing completa que incluye email marketing, CRM, automatización de marketing y más.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing y ventas.

Ventajas para monetización:

Complejidad: Permite crear estrategias de marketing más sofisticadas.

Escalabilidad: Ideal para empresas en crecimiento.

Desventajas:

Curva de aprendizaje: Puede ser más compleja de usar para principiantes.

Costo: Los planes más completos pueden ser costosos.

MailerLite

Enfoque: Plataforma de email marketing enfocada en la facilidad de uso y la relación calidad-precio.

Funcionalidades:

Email marketing: Ofrece una amplia variedad de plantillas y opciones de personalización.

Automatización: Permite crear flujos de automatización básicos.

Landing pages: Permite crear landing pages sencillas.

Ventajas para monetización:

Precio: Opciones de precios más asequibles.

Facilidad de uso: Interfaz intuitiva.

Desventajas:

Funcionalidades: Menos opciones avanzadas que HubSpot.

Mailchimp

Enfoque: Plataforma de email marketing con una amplia gama de funcionalidades.

Funcionalidades:

Email marketing: Permite crear campañas de email personalizadas y automatizadas.

Segmentación: Ofrece opciones avanzadas de segmentación de listas.

Integraciones: Se integra con una amplia variedad de herramientas de marketing.

Ventajas para monetización:

Popularidad: Amplia comunidad de usuarios y recursos disponibles.

Funcionalidades: Ofrece una buena combinación de características.

Desventajas:

Costo: Los planes más completos pueden ser costosos.

¿Cuál elegir?

La elección de la herramienta dependerá de tus necesidades específicas:

Substack: Ideal para creadores de contenido que buscan una forma sencilla de monetizar su newsletter y construir una comunidad.

HubSpot: Perfecta para empresas que necesitan una plataforma de marketing completa con muchas funcionalidades.

MailerLite: Una buena opción para quienes buscan una solución asequible y fácil de usar para sus campañas de email marketing.

Mailchimp: Una opción popular con una amplia gama de funcionalidades y una gran comunidad de usuarios.

Consideraciones adicionales:

Tamaño de tu lista: Si tienes una lista pequeña, MailerLite o Substack pueden ser suficientes. Si tienes una lista grande y necesitas funcionalidades más avanzadas, HubSpot o Mailchimp son mejores opciones.

Presupuesto: Considera tu presupuesto y las funcionalidades que realmente necesitas.

Conocimientos técnicos: Si eres nuevo en el marketing por correo electrónico, MailerLite o Substack pueden ser más fáciles de usar.

[poemafantasma]

I've just written a newsletter for the agency I work in, and it's super cool :)

[readthisspace]

Buckle Up for the ReadThis.Space Experience!

Join the Community of Action-Takers

Ready, set, take off!

Welcome to my very first post on ReadThis.Space! I couldn't be more excited to embark on this journey with you all. I've always been passionate about sharing my knowledge and insights with others. With this newsletter, my goal is to inspire you to take action and grow your brand, all while having fun along the way. So buckle up, because we're in for a wild ride!

1. Why this, why now

It's simple - I wanted a space to bring together my thoughts and passions, and to keep up with the rapidly evolving world of technology and marketing. But more than that, I have a burning desire to build a community of like-minded individuals who are willing to learn, grow, and take action together.

2. Assembling a crew of action-takers

When it comes to building a community, engagement is key. Here at ReadThis.Space, we're all about inspiring action and helping each other achieve our dreams. This isn't just a newsletter, it's a space where like-minded individuals can come together, share ideas, support and empower each other to take action and make things happen.

3. Success insights to fuel action

Hold on tight, folks! I'll be posting regularly, fingers crossed! But hey, life can be unpredictable sometimes, so bear with me if I go MIA every now and then. But one thing's for sure, I'll be curating and creating content about branding, marketing, and success thoughts to help us all kickstart our dreams!

Paid subscriptions will be a way to support me and keep me motivated. In the future, they'll also unlock even more valuable resources and information. So stay tuned!

Subscribe Below To Get Instant Updates Right Into Your Inbox

[floridakilo]

im excited to announce something thats been cooking up in my brain for awhile… i am starting a writing collective/independent publishing operation for thee fellow neo beats called JUNKIE SCHOLAR PRESS (JSP)…basically i will be collecting submissions in either digital or print form and then posting and publishing them through the platform (tumblr, ig, substack, big cartel for print, and my website)

this isnt a for profit thing it is basically just an opportunity for new creators to market yr work and so that you can say youve published…thats self explanatory for digital posts and for physical copies, you are still the sole owner of everything and any profit made through sales are 100% paid to you…

anyway message me if you want to submit yr work…content im looking for includes zines, poetry collections, chapbooks, essay anthologies, long form essays, novellas and short novels, art and photography, and more…the topic can be anything (doesnt need to be abt drugs) however anything that could be categorized as under the “beat” genre is a plus

tumblr is the best way to reach me but also

junkiescholar@gmail.com

ig at theworstgirlintheworld

[allthebrazilianpolitics]

Elon Musk’s Malign Influence in Brazil

At 11:02 a.m. Eastern Daylight Time on April 7, 2024, Elon Musk—billionaire investor, tech CEO, and would-be Imperator of Mars—posted on the social media platform he owns, calling for the judge who presides over Brazil’s powerful Superior Electoral Tribunal (TSE) to “resign or be impeached.” In Musk’s view, the judge, Alexandre de Moraes, was guilty of the high crime of censorship.

Days before, Substack author Michael Shellenberger reprised his Twitter files gambit in a post accusing the TSE of “anti-democratic election interference” and decrying the “birth of the Censorship Industrial Complex in Brazil.” The Republican-controlled United States House Judiciary Committee later released a sealed Brazilian Court order, apparently obtained by subpoena, showing that the TSE had ordered Musk to take down about 150 accounts involved in spreading false information about the 2022 Brazilian elections. False claims of fraud in that election culminated in an attempt by ousted President Bolsonaro’s supporters to spark a coup d’etat. In defiance of the TSE, Musk said he would reinstate those accounts; in response, Moraes announced he would include Musk in an investigation into the “digital militias” which contributed to the January 8th, 2022 riots which followed Bolsonaro’s loss. Musk ultimately relented. The accounts remained offline, and the platform formerly known as Twitter avoided a potential ban in one of its largest markets.

In the Brazilian context, Musk is perhaps best understood as a far-right variant of what the US government sometimes calls “malign foreign influence” (a term I have long disliked for its potentially xenophobic interpretations, despite the often good intentions of those that use it). Even when he plays the fool, Musk and his ilk should be considered with deadly seriousness.

Continue reading.

[brettvatcher]

NEUROTECHNOLOGY: CALL IT MIND CONTROL

BRETT MICHAEL VATCHER

The United States is currently testing advanced military-grade weapons and quantum computer systems on the unexpected global population. Targeted Individuals are tortured and tormented every day of their lives through DARPA’s Next-Generation Nonsurgical Neurotechnology (N3) Program utilizing CIA agents – acting as Artificial Intelligence [AI]. In the future, the system will be marketed as deviceless “Spatial Technology.” 

IT’S SPATIAL: IT’S ALL IN MY HEAD.

Neurotechnology is a brain-computer interface [BCI] connecting to the central nervous system. Call it Mind Control. 

If one can control the mind, they can control the body.

MIND CONTROL:  Mind reading, mind and body control, 24/7 tracking, brainwashing, dream manipulation, spatial holograms as well as physical assaults and verbal harassment produced by CIA agents. This is accomplished by combining data sets from 5G towers and directed energy weapon satellites [DEW]. The system connects to the central nervous system – including the brain – and operates without a device. Invisible physical assaults are constant. Even if well documented are challenging to prove. The system can cause sensations anywhere on the body.

DOMAIN: Every human has a domain attached to their mind. This is where the agents broadcast their transmissions and control the victim. ​All living things have a domain. Plants, insects, animals and humans. Domains have infinite capabilities. The entire global population is replicated within human domains – in vertical cubicle formation. These replicants, as the agents call them, are tortured constantly. The replicants watch everything you do from your perception. This is the New World Order plan. The subdomain advent calendar is located behind the perception. Everything a person sees, hears and thinks is recorded utilizing a BCI. All memories from 2019-present can be viewed like a film. Domains are recorded, as well.

“EVERYTHING YOU DO, SAY AND THINK CAN – AND WILL – BE USED AGAINST YOU FOR ETERNITY. THIS IS THE NEW WORLD ORDER. PLEASE HOLD WHILE WE COLLECT YOUR THOUGHTS.” –New World Order

BRAINWASHING: Brainwashing the victim leads to behavioral modifications and mood control. The agents create “programs” that can be turned on or off at any time. Subliminal messages come in the form of faint visions flashing in the front of one’s mind. Victim’s vision becomes increasingly grainier over time – and depending on active sequencers.

The agents create intricate dream sequences to affect the victim’s subconscious. Dream sequences combine people, places and things that are familiar with the victim. They can be extremely lucid.

VOICE-TO-SKULL: DARPA started a program called LifeLog in 2003. They refer to it as the V2K era. It’s when they began recording transcripts of all of our thoughts. Mind-reading. This technology is also known as Microwave Hearing, Synthetic Telepathy, Voice-of-God weapon and is utilized for traceless mental torture. Agents constantly disrupt, censor and redirect the victim’s freedom of thought. Victim’s get wrongly labeled as mentally-ill [schizophrenia] when reporting on this. V2K is also used for deception and impersonation of voices.

News reports in the media describedLifeLog as the “diary to end all diaries — a multimedia, digital record of everywhere you go and everything you see, hear, read, say and touch”. –USA TODAY

NO PRIVACY: The system completely disregards fundamental human rights such as: privacy, mental and physical health, safety, data security, family security, financial security, etc. Freedom of thought – or cognitive liberty – is a God-given right. The technology was deployed without implementation of new laws and there is little to no oversight, as the CIA has full control of the system.

Welcome to Infinity. You’re Welcome.

WRITTEN BY: BRETT VATCHER

INSTAGRAM

SUBSTACK

TWITTER

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, AUGUST 2024

Hello, and welcome to my very last Marketing News update here on Tumblr.

After today, these reports will now be found at least twice a week on my Patreon, available to all paid members. See more about this change here on my website blog: https://www.cindylouwho2.com/blog/2024/8/12/a-new-way-to-get-ecommerce-news-and-help-welcome-to-my-patreon-page

Don't worry! I will still be posting some short pieces here on Tumblr (as well as some free pieces on my Patreon, plus longer posts on my website blog). However, the news updates and some other posts will be moving to Patreon permanently.

Please follow me there! https://www.patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

A US court ruled that Google is a monopoly, and has broken antitrust laws. This decision will be appealed, but in the meantime, could affect similar cases against large tech giants. 

Did you violate a Facebook policy? Meta is now offering a “training course” in lieu of having the page’s reach limited for Professional Mode users. 

Google Ads shown in Canada will have a 2.5% surcharge applied as of October 1, due to new Canadian tax laws.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Search Engine Roundtable’s Google report for July is out; we’re still waiting for the next core update. 

SOCIAL MEDIA - All Aspects, By Site

Facebook (includes relevant general news from Meta)

Meta’s latest legal development: a $1.4 billion settlement with Texas over facial recognition and privacy.  

Instagram

Instagram is highlighting “Views” in its metrics in an attempt to get creators to focus on reach instead of follower numbers. 

Pinterest

Pinterest is testing outside ads on the site. The ad auction system would include revenue sharing. 

Reddit

Reddit confirmed that anyone who wants to use Reddit posts for AI training and other data collection will need to pay for them, just as Google and OpenAI did. 

Second quarter 2024 was great for Reddit, with revenue growth of 54%. Like almost every other platform, they are planning on using AI in their search results, perhaps to summarize content. 

Threads

Threads now claims over 200 million active users.

TikTok

TikTok is now adding group chats, which can include up to 32 people.

TikTok is being sued by the US Federal Trade Commission, for allowing children under 13 to sign up and have their data harvested. 

Twitter

Twitter seems to be working on the payments option Musk promised last year. Tweets by users in the EU will at least temporarily be pulled from the AI-training for “Grok”, in line with EU law.

CONTENT MARKETING (includes blogging, emails, and strategies) 

Email software Mad Mimi is shutting down as of August 30. Owner GoDaddy is hoping to move users to its GoDaddy Digital Marketing setup. 

Content ideas for September include National Dog Week. 

You can now post on Substack without having an actual newsletter, as the platform tries to become more like a social media site. 

As of November, Patreon memberships started in the iOS app will be subject to a 30% surcharge from Apple. Patreon is giving creators the ability to add that charge to the member's bill, or pay it themselves.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google worked with Meta to break the search engine’s rules on advertising to children through a loophole that showed ads for Instagram to YouTube viewers in the 13-17 year old demographic. Google says they have stopped the campaign, and that “We prohibit ads being personalized to people under-18, period”.

Google’s Performance Max ads now have new tools, including some with AI. 

Microsoft’s search and news advertising revenue was up 19% in the second quarter, a very good result for them. 

One of the interesting tidbits from the recent Google antitrust decision is that Amazon sells more advertising than either Google or Meta’s slice of retail ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

More than half of Gen Z claim to have bought items while spending time on social media in the past half year, higher than other generations. 

Shopify’s president claimed that Christmas shopping started in July on their millions of sites, with holiday decor and ornament sales doubling, and advent calendar sales going up a whopping 4,463%.

[jellogram]

How I Landed Professional Writing Gigs (from scratch)

Okay so I am currently a full-time writer for a travel company but this was absolutely not my first writing endeavor so I thought it would be helpful to write out some things that I wish I had known.

I write non-fiction/marketing/journalism-oriented work, but there's some overlap with fiction publishing. However, you should understand that making a living solely from fiction is significantly harder than this.

So here is what I did:

1. Write as much as you can.

This seems obvious, because you need to practice, but it's more than that. You NEED to be creating work to fill out your portfolio. Write everything. Write essays about things you like, write short stories, write social media captions, interview whoever responds to your emails and write about that, just write write write as much as you can. With as much variety as you can. Writing ad copy in different styles is going to be a big one.

2. Compile all of this into a portfolio.

There are many ways to do this, but you need a) a digital folder that you can submit on forms and attach in emails and b) a website with all of your work that you can link with one URL. You can make a website with something like wordpress or you can just use substack or medium.

In your portfolio, include all of your best work. This will likely be pretty unimpressive at first, and mostly school papers and passion pieces, but it's a start. You just need to get something together, because when you start applying, you will often need a portfolio to even complete the submissions.

Now, this is crucial, do not publish all your creative pieces. If you have a poem or a short story that is particularly good, you can add it to your digital folder, but DO NOT PUBLISH IT on a publicly accessible site. You'll see why below.

3. Apply to literally everything.

Now you are ready to start looking for gigs. These will, almost certainly, be unpaid at first. Obviously this sucks, but it also doesn't have to ruin your life. If you're in a position to take a whole unpaid internship, that will definitely help, but there's other options.

Your new best friend is Submittable. This is how I got my first fiction piece published. Submit to e v e r y t h i n g. Paid, unpaid, whatever you can find. If you have a piece of creative writing that you truly think is publishable, you grind on Submittable for hours after work/school, sending it off to every publishing call that's even vaguely related.

This is why you can't publish your best work on your own site — nearly all of these listings require first publishing rights, meaning you keep ownership of your piece, but they don't want it if the public has been able to access it already. Once your piece is published on their site, you can add it to yours.

4. Keep track of where you've been published and put that list in your bio from now on.

You are nothing but the places where you have been published, which is why it's vital to gather as many credits as possible.

5. You can also get gigs on Upwork.

This is a great way to gain more experience working for a client and hopefully getting a few publishing credits. This is technically paid work, but you're not likely to make more than a few bucks. Send bids for the lowest paying, least popular gigs. Just chat with the client back and forth a bit to make sure they're legit.

This kind of work SUCKS, but it can help you beef up your portfolio and get more credits. It will also teach you, unequivocally, if writing is really want you want to do for a living. If you hate dealing with client requests and doing grunt work and being told what to write, you're probably going the wrong direction and you'll learn that quickly from Upwork.

6. Once you have an OK portfolio/list of credits, start looking for more consistent work.

Technically you can start doing this at any time, but you're unlikely to land anything consistent until you have a few credits and some solid experience.

This type of work is usually paid. By this point, if you've gathered up enough credits, you should be beyond unpaid internships. That doesn't mean it won't be difficult to find work. Getting a job always sucks and this is no different, you're just better primed for it now than you were before the previous steps.

I found all my consistent jobs on Indeed. There's basically two kinds of work at this stage: contracted and salaried. I've done both.

Contracted work basically means you have an agency. They work with companies who are hiring out copywriting agencies for whatever writing they need. This kind of work is nice because you have a lot more control and flexibility in your daily life. However, you are at the will of your agency. If they don't give you any jobs that month, you're out of luck. Unless your particular agency is very very consistent, this is most likely more supplemental income than primary income, especially if you live in a place that taxes the living hell out of contracted workers.

There's also independent contractors, but I strongly advise against trying to make that work unless you already have years of experience in the field.

Salaried work is a JOB job. You might still have some flexibility, but your daily hours and workload will be out of your control. I started with the contracted work and moved to a full time job, and while I definitely prefer the lifestyle of contracted work, I would not trade the comfort of regular paychecks. Up to you.

7. If you can't find a regular job, start branching out your skills.

If you have been hitting every job board and publishing outlet you can find, you have credits, your portfolio is excellent, and you STILL can't find a consistent job, you might want to start adding semi-related skills to your resume.

Fortunately, you can do this (for free) online. It's time consuming, which sucks if you're already doing all of this while maintaining another job. But it can make or break your chances.

I looked at what all the writing-related jobs on Indeed were requesting as skills, and started learning them. I used Hubspot, Google Analytics Academy, and Coursera, because they give you certificates upon course completion that you can add to your resume. Codecademy is also really quick and easy for coding.

All of these are available for free, but with Coursera you have to apply for a scholarship for each course if you'd like to take it without paying.

In this process, I learned:

SEO

HTML5

CSS

Social media and email marketing

WordPress

Google Analytics

Obviously this list will vary depending on what type of writing gig you're looking for, but if you're in the market for advertising or blog work, I think SEO, html, and Google Analytics are good places to start.

Graphic design is also a super useful skill that will go a long way towards setting you apart from other candidates. Specifically Adobe, but even a little Canva experience can help.

Once you've acquired these skills, try to make something with them. Build a small website or collect a graphic design portfolio. The more skills and experience you can show off, the better.

And that's it! I'm sure some of you will read this and scream "But OP, I did that and it didn't work!" and I'm sorry. This is what worked for me, so that's all I can really offer.

Good luck out there!

[drunkwhenimadethis]

Would you ever post photos of your Italian home? After reading your beautiful writing about it I am so curious to know what it looks like, I just know it’s gorgeous!!!!

It’s old and crumbling but I love living in it. And I love that we are so close to the markets, flower shops, train, wine bars, parks, pizzeria. Amazing Morrocan restaurants too. Oooooh. Once I get my digital camera and scanner my Substack is gonna feel more intimate and total. True cyber diaries incoming 🌷

[mariacallous]

Ads containing abortion-related misinformation are allowed to run on Facebook and Instagram in countries across Asia, Africa, and Latin America, while legitimate health care providers struggle to get theirs approved, new research has found.

The report, released today from the Center for Countering Digital Hate and MSI Reproductive Choices, an international reproductive health care provider, collected instances from across Vietnam, Nepal, Ghana, Mexico, Kenya, and Nigeria. Between 2019 and 2024 in Ghana and Mexico alone, researchers found 187 antiabortion ads on Meta’s platforms that were viewed up to 8.8 million times.

Many of these ads were placed by foreign antiabortion groups. Americans United for Life, a US-based nonprofit whose website claims that abortion pills are “unsafe and unjust,” and Tree of Life Ministries, an evangelical church now headquartered in Israel, were both linked to the ads. Researchers also found that ads placed by groups not “originating in the country where the ad was served were viewed up to 4.2 million times.”

In the report, researchers found that some of the ads linked out to websites like Americans United for Life, whose website describes abortion as a “business” that is “unsafe” for women. The abortion pill is widely considered safe and is less likely to cause death than both penicillin and Viagra. Other ads, like one run by the Mexican group Context.co, linked to a Substack dedicated to the topic that implied there is a secret global strategy to manipulate the Mexican populace and impose abortion on the country.

One ad identified in Mexico alleged that abortion services were “financed from abroad … to eliminate the Mexican population.” Another warned that women could suffer “severe complications” from using the abortion pill.

Meta spokesperson Ryan Daniels told WIRED that the company allows “posts and ads promoting health care services, as well as discussion and debate around them,” but that content about reproductive health “must follow our rules,” including only allowing reproductive health advertisements to target people above the age of 18.

“This is money that Meta is taking to spread lies, conspiracy theories, and disinformation,” says Imran Khan, CEO of the Center for Countering Digital Hate.

In these countries, where Meta often has partnerships with local telecom companies that allow users to access its platforms for free, Facebook is a key source of information. Some of these ads also ran on Instagram. “Anybody with a cell phone can access information. People use it to find services. When we ask clients, how did you hear about us? a lot of them will cite Facebook, because they live on Facebook. It's where they know to search for information,” says Whitney Chinogwenya, marketing manager at MSI Reproductive Choices. So when disinformation runs rampant on the platform, the impact can be widespread.

“Good health information saves lives. By actively aiding the spread of disinformation and suppressing good information,” Khan says, “[Meta is] literally putting lives at risk in those countries and showing that they treat foreign lives as substantially less important to them than American lives.”

Many of the countries impacted by this report also have high maternal mortality rates, making access to reproductive services particularly crucial. In Nepal, for instance, there are 239 maternal deaths per 100,000 live births, as opposed to only 32 in the United States. In Ghana, it’s even higher: 319 deaths per 100,000 live births. This comes as the US continues to grapple with the implications of the 2022 Supreme Court decision that struck down Roe v. Wade. On Tuesday, the US Supreme Court heard oral arguments on a milestone abortion case that will determine access to the abortion pill across the country. These laws and policies in the US are often fodder for those seeking to roll back abortion rights elsewhere in the world.

These findings are not the first instances of right-wing groups using social media to promote antiabortion messaging abroad. In 2022, the Spanish far-right group CitizenGo orchestrated a disinformation campaign on Twitter to rebrand a reproductive health bill focused on regulating surrogacy as an “abortion bill.” (The legislation did not address abortion.) A 2023 report from Amnesty International also cited social media as a key way that antiabortion groups disseminate their messaging and target reproductive-health workers.

The report also found that the problem extends beyond just abortion. In one instance, Meta removed one MSI Reproductive Choices ad for cervical cancer screenings in Nepal, saying it involved “sensitive information.” Another ad promoting breast cancer awareness in Ghana was also flagged, as was one in Kenya providing information on vasectomies.

After trying and failing to place ads on Meta’s platforms in Nepal and Vietnam, MSI’s local accounts were restricted from placing any further ads, forcing the organization to start new ones. “But of course, it doesn't have as much audience as we did on the original page,” Chinogwenya says.

Glenn Ellingson, a former Meta employee who worked on civic misinformation, tells WIRED that there are several factors that might lead to an ad being rejected from the platforms, including if it’s targeting a group considered “sensitive,” particularly in an automated system.

“When you’re operating at the scale Meta is at, there are always going to be errors,” he says, adding that greater investment in humans who could review and flag content would likely help the platform distinguish between content that violates its policies and content that doesn’t.

[mehmetyildizmelbourne-blog]

Why I Wrote the Substack Mastery Book & How Can Freelance Writers Benefit from It Now

This unique book is an informative, educational, and inspirational source for writers who want to start a Substack newsletter, build their audience, and grow with a supportive community.  One of the best ways to communicate and disseminate information, knowledge, and expertise is through writing a book, which is challenging for authors. Books never die, but they evolve in new forms that appeal…

[bardnuts]

I have a few different projects in the works because I want to grow something akin to an author platform, but I hate money and I hate marketing and I hate social media. Most agents won't look at you twice if you don't have some kind of digital foothold, but I'm basically unwilling to do any of the shit necessary to get one. So: what's to be done?

I'm probably going to revise and re-release a horror serial I half-finished a few years ago, called The Carving Bones, on Substack. Kind of hard to establish myself as a writer if I don't have any work out there, right? TCB was pretty well-received when I first released it and I'm sure a few folks would like to read it again in a new format.

I'm also giving serious thought to a YouTube channel? I have a lot of thoughts I want to verbalize to a camera, especially in regards to queer and mental health readings of media. I love to analyze writing choices as well, and since video essays are one of my favorite kinds of Content (another thing I hate), I do sort of want to dip my toes into the pool.

But when I'm considering all these new projects and why I want to do them--to get noticed, to get my work noticed, to get eyeballs on my art so other people can enjoy it--I start wondering if I'm really missing the point of art. Isn't it supposed to be about community? Isn't art deeply social? If I say I hate marketing and I hate social media, does that mean I also hate the prerequisite of art that is true human connection? I don't think so, but it is a worry.

I'm just thinking out loud here, really, but I think chasing fame is natural. Most people don't want to throw their art into a void. The pursuit of fame is a fun game to play, most of the time, but achieving it is more typically an indicator of skills in marketing and consistency--if not pure dumb luck--than a true endorsement of the honesty of your art.

I don't know if anyone else has noticed, but fame seems to be a miserable curse to the famous. They'll say it to anyone who will listen. It's isolating, exhausting, and sometimes even dehumanizing. And still we insist on playing the game. Posting, marketing, making content, pivoting, changing strategy, changing our art, changing ourselves. If we know how miserable fame can be, why do we still chase it? What, exactly, are we looking for?

I think I'm hoping not to die alone.

[ernmey]

15 Profitable Side Hustles for 2025: Complete Guide

Digital Skills & Technology

1. AI Prompt Engineering

Average earnings: $50-200/hour

Work with businesses to optimize AI tools

Create custom prompts for ChatGPT, Claude, and other AI platforms

Skills needed: Understanding of AI systems, creative problem-solving

Growing demand from content creators and businesses

Flexible, remote work opportunities

2. Digital Asset Creation

Potential earnings: $500-5000/month

Create and sell:

AI model fine-tuning datasets

Premium ChatGPT prompts

Digital templates

Social media filters

Passive income potential

Sell through Gumroad, Etsy, or personal website

3. Virtual Assistance for AI Companies

Rate: $25-50/hour

Help with:

Data organization

Customer support

Content moderation

Basic AI training

Remote work flexibility

Growing industry with high demand

Content Creation

4. Niche Content Creation

Earnings: $1000-10000/month

Focus areas:

YouTube Shorts

TikTok

Instagram Reels

Specialize in trending topics

Monetize through:

Brand deals

Platform revenue sharing

Digital products

5. Newsletter Publishing

Income potential: $500-5000/month

Use platforms like:

Substack

Medium

Ghost

Focus on specific industries

Monetize through:

Subscriptions

Sponsored content

Affiliate marketing

Tech Services

6. Tech Support for Seniors

Hourly rate: $40-100

Services:

Device setup

Software training

Security assistance

Smart home installation

Growing demographic

Flexible scheduling

7. Website Maintenance

Monthly retainers: $200-1000 per client

Services include:

Updates

Security

Backups

Performance optimization

Recurring revenue model

Remote work possible

Financial Opportunities

8. Cryptocurrency Staking

Returns: 5-15% APY

Passive income potential

Multiple currencies available

Minimal daily maintenance

Research required for best returns

9. P2P Lending

Returns: 6-12% annually

Multiple platforms available

Diversify across loans

Automated investing options

Regular monthly returns

Physical Services

10. Electric Vehicle Charging Host

Earnings: $200-800/month

Install home charging station

List on charging apps

Passive income stream

Growing EV market

11. Smart Storage Solutions

Income: $100-500/month per space

Rent out:

Garage space

Basement storage

Climate-controlled rooms

Use apps like Neighbor

Minimal time investment

Educational Services

12. Online Tech Tutoring

Rate: $50-150/hour

Teach:

Coding basics

AI tools usage

Digital marketing

App development

Flexible scheduling

High demand skills

13. Language Exchange

Rate: $20-50/hour

Focus on:

Business English

Technical terminology

Cultural exchange

Virtual sessions

Global client base

Specialized Services

14. Drone Services

Project rates: $200-1000

Services:

Real estate photography

Event coverage

Inspection services

Agricultural mapping

Equipment investment required

Growing commercial applications

15. Green Energy Consulting

Rate: $75-200/hour

Services:

Solar panel recommendations

Energy efficiency audits

Green tech integration

Tax credit guidance

High demand

Environmental impact

Success Strategy

Getting Started

Choose based on:

Existing skills

Time availability

Initial investment

Market demand

Growth potential

Growth Tips

Start with one focus area

Build portfolio/reviews

Network within industry

Utilize social media

Scale gradually

Risk Management

Start while employed

Minimize initial investment

Test market demand

Build emergency fund

Track expenses

Time Management Tips

Set specific work hours

Use productivity tools

Automate where possible

Prioritize high-value tasks

Balance with main job

Final Recommendations

Choose scalable opportunities

Focus on emerging technologies

Build multiple income streams

Invest in relevant skills

Stay updated with trends

Remember: Success in side hustles comes from consistent effort, continuous learning, and adapting to market changes. Start small, but think big for 2025.

Make money online: Paying sites and apps for making cash  Start  today

[kamini-vidrawan-ras-tablet]

The Influencer and Creator Economy: Shaping the Future of Digital Content in 2024

The influencer and creator economy is booming in 2024, transforming how content is created, consumed, and monetized. Driven by platforms like YouTube, TikTok, and Instagram, creators—ranging from niche micro-influencers to global superstars—are not only shaping online trends but also becoming key players in marketing and business.

A Shift Toward Authenticity

In the past, traditional advertising relied heavily on celebrity endorsements and polished commercials. However, in 2024, the focus is shifting towards authenticity. Consumers prefer engaging with creators who seem more relatable and transparent. This has led to a rise in "everyday" influencers—individuals who connect deeply with smaller but highly engaged audiences. Brands are recognizing this shift and are increasingly collaborating with creators who share authentic stories, rather than just promoting products.

The Power of User-Generated Content

User-generated content (UGC) has become a major force in the digital marketing landscape. As consumers grow more skeptical of traditional ads, they are turning to peer reviews, tutorials, and unboxing videos created by influencers. This form of content resonates because it feels genuine and unfiltered. Businesses are leveraging this by creating partnerships with influencers to produce UGC that highlights their products in an organic way​.

Monetization Beyond Sponsorships

While sponsored content remains a significant revenue stream for creators, 2024 has seen diversification in monetization strategies. Many creators are launching their own products, from apparel lines to digital goods like e-books or courses. Platforms like Patreon and Substack have made it easier for creators to build direct relationships with their audiences and receive financial support through subscriptions. Additionally, live streaming and virtual events are generating new income streams for influencers​.

The Rise of Virtual Creators

2024 is also witnessing the rise of virtual influencers—AI-generated characters who engage with audiences and promote products just like human influencers. These digital personas have started to dominate platforms, and brands are tapping into this trend to create campaigns that blend reality with digital creation. Virtual influencers offer brands a controlled, always-on presence, without the unpredictability associated with human creators​.Do You Know KVR?

The Future of the Creator Economy

As we look to the future, the creator economy is only going to expand. With advancements in AI, virtual reality (VR), and augmented reality (AR), creators will have even more tools to innovate their content and engage with audiences. As the lines between content creation and entertainment continue to blur, we can expect creators to play a larger role in shaping global cultural trends.

In conclusion, the influencer and creator economy is a powerful force in 2024, and it shows no signs of slowing down. With its focus on authenticity, innovation, and diversification, it is transforming how brands communicate with consumers and how creators build their careers. As digital platforms evolve, creators will continue to be at the heart of this dynamic and rapidly growing space.

[ahmetmertugrul]

Substackr

Substackr is a Framer website template for Substack newsletters. Convert more visitors into subscribers, collect subscriptions straight into your Substack list, and sell digital products to your audience. Substackr is a multi-purpose website template that helps Substack creators grow and monetize their audience.

The template includes 6 pages:

Landing page 1

Landing page 2

Products (CMS)

Product detail page

404 page

Template marketing page

In addition to the template, you will also get:

Template tutorial series ($39 value) - we will teach you everything you need to know to customize this template to match your newsletter style.

What makes it unique:

Direct integration integration with Substack - we will use Substack forms to directly add new subscribers to your list. You will not have to use any third-party tools or add users manually.

The power of a newsletter & digital store in one - this template allows you to gain more subscribers to your newsletter and monetize through digital products.

Powerful CMS & Lemonsqueezy integration- you will be able to add and sell your digital products thanks to an easy-to-use CMS. Lemonsqueezy integration will help you sell products without taking users off your site.

Fully customizable and responsive - the template is customizable to your liking and responsive for all screen sizes.

Live preview:

Download:

Telegram: ahmetmertugrul