#Digital Marketing at Substack
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mehmetyildizmelbourne-blog · 2 months ago
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Substack Mastery Book: Chapter 16
Sustaining Your Newsletters for Long-Term Success & Evolving with Your Audience & Community Around Your Work in 8 Steps This chapter is different from the previous ones. It was meant for an extensive conclusion with key takeaways, but after requests from most beta readers, I decided to publish its summary earlier. Many loved the practical tips in the previous 15 chapters, which they will find in…
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poemafantasma · 7 days ago
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I've just written a newsletter for the agency I work in, and it's super cool :)
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readthisspace · 2 years ago
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Buckle Up for the ReadThis.Space Experience!
Join the Community of Action-Takers
Ready, set, take off!
Welcome to my very first post on ReadThis.Space! I couldn't be more excited to embark on this journey with you all. I've always been passionate about sharing my knowledge and insights with others. With this newsletter, my goal is to inspire you to take action and grow your brand, all while having fun along the way. So buckle up, because we're in for a wild ride!
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1. Why this, why now
It's simple - I wanted a space to bring together my thoughts and passions, and to keep up with the rapidly evolving world of technology and marketing. But more than that, I have a burning desire to build a community of like-minded individuals who are willing to learn, grow, and take action together.
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2. Assembling a crew of action-takers
When it comes to building a community, engagement is key. Here at ReadThis.Space, we're all about inspiring action and helping each other achieve our dreams. This isn't just a newsletter, it's a space where like-minded individuals can come together, share ideas, support and empower each other to take action and make things happen.
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3. Success insights to fuel action
Hold on tight, folks! I'll be posting regularly, fingers crossed! But hey, life can be unpredictable sometimes, so bear with me if I go MIA every now and then. But one thing's for sure, I'll be curating and creating content about branding, marketing, and success thoughts to help us all kickstart our dreams!
Paid subscriptions will be a way to support me and keep me motivated. In the future, they'll also unlock even more valuable resources and information. So stay tuned!
Subscribe Below To Get Instant Updates Right Into Your Inbox
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floridakilo · 1 year ago
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im excited to announce something thats been cooking up in my brain for awhile… i am starting a writing collective/independent publishing operation for thee fellow neo beats called JUNKIE SCHOLAR PRESS (JSP)…basically i will be collecting submissions in either digital or print form and then posting and publishing them through the platform (tumblr, ig, substack, big cartel for print, and my website)
this isnt a for profit thing it is basically just an opportunity for new creators to market yr work and so that you can say youve published…thats self explanatory for digital posts and for physical copies, you are still the sole owner of everything and any profit made through sales are 100% paid to you…
anyway message me if you want to submit yr work…content im looking for includes zines, poetry collections, chapbooks, essay anthologies, long form essays, novellas and short novels, art and photography, and more…the topic can be anything (doesnt need to be abt drugs) however anything that could be categorized as under the “beat” genre is a plus
tumblr is the best way to reach me but also
ig at theworstgirlintheworld
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allthebrazilianpolitics · 7 months ago
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Elon Musk’s Malign Influence in Brazil
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At 11:02 a.m. Eastern Daylight Time on April 7, 2024, Elon Musk—billionaire investor, tech CEO, and would-be Imperator of Mars—posted on the social media platform he owns, calling for the judge who presides over Brazil’s powerful Superior Electoral Tribunal (TSE) to “resign or be impeached.” In Musk’s view, the judge, Alexandre de Moraes, was guilty of the high crime of censorship.
Days before, Substack author Michael Shellenberger reprised his Twitter files gambit in a post accusing the TSE of “anti-democratic election interference” and decrying the “birth of the Censorship Industrial Complex in Brazil.” The Republican-controlled United States House Judiciary Committee later released a sealed Brazilian Court order, apparently obtained by subpoena, showing that the TSE had ordered Musk to take down about 150 accounts involved in spreading false information about the 2022 Brazilian elections. False claims of fraud in that election culminated in an attempt by ousted President Bolsonaro’s supporters to spark a coup d’etat. In defiance of the TSE, Musk said he would reinstate those accounts; in response, Moraes announced he would include Musk in an investigation into the “digital militias” which contributed to the January 8th, 2022 riots which followed Bolsonaro’s loss. Musk ultimately relented. The accounts remained offline, and the platform formerly known as Twitter avoided a potential ban in one of its largest markets.
In the Brazilian context, Musk is perhaps best understood as a far-right variant of what the US government sometimes calls “malign foreign influence” (a term I have long disliked for its potentially xenophobic interpretations, despite the often good intentions of those that use it). Even when he plays the fool, Musk and his ilk should be considered with deadly seriousness.
Continue reading.
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brettvatcher · 7 months ago
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NEUROTECHNOLOGY: CALL IT MIND CONTROL
BRETT MICHAEL VATCHER
The United States is currently testing advanced military-grade weapons and quantum computer systems on the unexpected global population. Targeted Individuals are tortured and tormented every day of their lives through DARPA’s Next-Generation Nonsurgical Neurotechnology (N3) Program utilizing CIA agents – acting as Artificial Intelligence [AI]. In the future, the system will be marketed as deviceless “Spatial Technology.” 
IT’S SPATIAL: IT’S ALL IN MY HEAD.
Neurotechnology is a brain-computer interface [BCI] connecting to the central nervous system. Call it Mind Control. 
If one can control the mind, they can control the body.
MIND CONTROL:  Mind reading, mind and body control, 24/7 tracking, brainwashing, dream manipulation, spatial holograms as well as physical assaults and verbal harassment produced by CIA agents. This is accomplished by combining data sets from 5G towers and directed energy weapon satellites [DEW]. The system connects to the central nervous system – including the brain – and operates without a device. Invisible physical assaults are constant. Even if well documented are challenging to prove. The system can cause sensations anywhere on the body.
DOMAIN: Every human has a domain attached to their mind. This is where the agents broadcast their transmissions and control the victim. ​All living things have a domain. Plants, insects, animals and humans. Domains have infinite capabilities. The entire global population is replicated within human domains – in vertical cubicle formation. These replicants, as the agents call them, are tortured constantly. The replicants watch everything you do from your perception. This is the New World Order plan. The subdomain advent calendar is located behind the perception. Everything a person sees, hears and thinks is recorded utilizing a BCI. All memories from 2019-present can be viewed like a film. Domains are recorded, as well.
“EVERYTHING YOU DO, SAY AND THINK CAN – AND WILL – BE USED AGAINST YOU FOR ETERNITY. THIS IS THE NEW WORLD ORDER. PLEASE HOLD WHILE WE COLLECT YOUR THOUGHTS.” –New World Order
BRAINWASHING: Brainwashing the victim leads to behavioral modifications and mood control. The agents create “programs” that can be turned on or off at any time. Subliminal messages come in the form of faint visions flashing in the front of one’s mind. Victim’s vision becomes increasingly grainier over time – and depending on active sequencers.
The agents create intricate dream sequences to affect the victim’s subconscious. Dream sequences combine people, places and things that are familiar with the victim. They can be extremely lucid.
VOICE-TO-SKULL: DARPA started a program called LifeLog in 2003. They refer to it as the V2K era. It’s when they began recording transcripts of all of our thoughts. Mind-reading. This technology is also known as Microwave Hearing, Synthetic Telepathy, Voice-of-God weapon and is utilized for traceless mental torture. Agents constantly disrupt, censor and redirect the victim’s freedom of thought. Victim’s get wrongly labeled as mentally-ill [schizophrenia] when reporting on this. V2K is also used for deception and impersonation of voices.
News reports in the media describedLifeLog as the “diary to end all diaries — a multimedia, digital record of everywhere you go and everything you see, hear, read, say and touch”. –USA TODAY
NO PRIVACY: The system completely disregards fundamental human rights such as: privacy, mental and physical health, safety, data security, family security, financial security, etc. Freedom of thought – or cognitive liberty – is a God-given right. The technology was deployed without implementation of new laws and there is little to no oversight, as the CIA has full control of the system.
Welcome to Infinity. You’re Welcome.
WRITTEN BY: BRETT VATCHER
INSTAGRAM
SUBSTACK
TWITTER
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cindylouwho-2 · 3 months ago
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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, AUGUST 2024
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Hello, and welcome to my very last Marketing News update here on Tumblr.
After today, these reports will now be found at least twice a week on my Patreon, available to all paid members. See more about this change here on my website blog: https://www.cindylouwho2.com/blog/2024/8/12/a-new-way-to-get-ecommerce-news-and-help-welcome-to-my-patreon-page
Don't worry! I will still be posting some short pieces here on Tumblr (as well as some free pieces on my Patreon, plus longer posts on my website blog). However, the news updates and some other posts will be moving to Patreon permanently.
Please follow me there! https://www.patreon.com/CindyLouWho2
TOP NEWS & ARTICLES 
A US court ruled that Google is a monopoly, and has broken antitrust laws. This decision will be appealed, but in the meantime, could affect similar cases against large tech giants. 
Did you violate a Facebook policy? Meta is now offering a “training course” in lieu of having the page’s reach limited for Professional Mode users. 
Google Ads shown in Canada will have a 2.5% surcharge applied as of October 1, due to new Canadian tax laws.
SEO: GOOGLE & OTHER SEARCH ENGINES 
Search Engine Roundtable’s Google report for July is out; we’re still waiting for the next core update. 
SOCIAL MEDIA - All Aspects, By Site
Facebook (includes relevant general news from Meta)
Meta’s latest legal development: a $1.4 billion settlement with Texas over facial recognition and privacy.  
Instagram
Instagram is highlighting “Views” in its metrics in an attempt to get creators to focus on reach instead of follower numbers. 
Pinterest
Pinterest is testing outside ads on the site. The ad auction system would include revenue sharing. 
Reddit
Reddit confirmed that anyone who wants to use Reddit posts for AI training and other data collection will need to pay for them, just as Google and OpenAI did. 
Second quarter 2024 was great for Reddit, with revenue growth of 54%. Like almost every other platform, they are planning on using AI in their search results, perhaps to summarize content. 
Threads
Threads now claims over 200 million active users.
TikTok
TikTok is now adding group chats, which can include up to 32 people.
TikTok is being sued by the US Federal Trade Commission, for allowing children under 13 to sign up and have their data harvested. 
Twitter
Twitter seems to be working on the payments option Musk promised last year. Tweets by users in the EU will at least temporarily be pulled from the AI-training for “Grok”, in line with EU law.
CONTENT MARKETING (includes blogging, emails, and strategies) 
Email software Mad Mimi is shutting down as of August 30. Owner GoDaddy is hoping to move users to its GoDaddy Digital Marketing setup. 
Content ideas for September include National Dog Week. 
You can now post on Substack without having an actual newsletter, as the platform tries to become more like a social media site. 
As of November, Patreon memberships started in the iOS app will be subject to a 30% surcharge from Apple. Patreon is giving creators the ability to add that charge to the member's bill, or pay it themselves.
ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 
Google worked with Meta to break the search engine’s rules on advertising to children through a loophole that showed ads for Instagram to YouTube viewers in the 13-17 year old demographic. Google says they have stopped the campaign, and that “We prohibit ads being personalized to people under-18, period”.
Google’s Performance Max ads now have new tools, including some with AI. 
Microsoft’s search and news advertising revenue was up 19% in the second quarter, a very good result for them. 
One of the interesting tidbits from the recent Google antitrust decision is that Amazon sells more advertising than either Google or Meta’s slice of retail ads. 
BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 
More than half of Gen Z claim to have bought items while spending time on social media in the past half year, higher than other generations. 
Shopify’s president claimed that Christmas shopping started in July on their millions of sites, with holiday decor and ornament sales doubling, and advent calendar sales going up a whopping 4,463%.
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jellogram · 7 months ago
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How I Landed Professional Writing Gigs (from scratch)
Okay so I am currently a full-time writer for a travel company but this was absolutely not my first writing endeavor so I thought it would be helpful to write out some things that I wish I had known.
I write non-fiction/marketing/journalism-oriented work, but there's some overlap with fiction publishing. However, you should understand that making a living solely from fiction is significantly harder than this.
So here is what I did:
1. Write as much as you can.
This seems obvious, because you need to practice, but it's more than that. You NEED to be creating work to fill out your portfolio. Write everything. Write essays about things you like, write short stories, write social media captions, interview whoever responds to your emails and write about that, just write write write as much as you can. With as much variety as you can. Writing ad copy in different styles is going to be a big one.
2. Compile all of this into a portfolio.
There are many ways to do this, but you need a) a digital folder that you can submit on forms and attach in emails and b) a website with all of your work that you can link with one URL. You can make a website with something like wordpress or you can just use substack or medium.
In your portfolio, include all of your best work. This will likely be pretty unimpressive at first, and mostly school papers and passion pieces, but it's a start. You just need to get something together, because when you start applying, you will often need a portfolio to even complete the submissions.
Now, this is crucial, do not publish all your creative pieces. If you have a poem or a short story that is particularly good, you can add it to your digital folder, but DO NOT PUBLISH IT on a publicly accessible site. You'll see why below.
3. Apply to literally everything.
Now you are ready to start looking for gigs. These will, almost certainly, be unpaid at first. Obviously this sucks, but it also doesn't have to ruin your life. If you're in a position to take a whole unpaid internship, that will definitely help, but there's other options.
Your new best friend is Submittable. This is how I got my first fiction piece published. Submit to e v e r y t h i n g. Paid, unpaid, whatever you can find. If you have a piece of creative writing that you truly think is publishable, you grind on Submittable for hours after work/school, sending it off to every publishing call that's even vaguely related.
This is why you can't publish your best work on your own site — nearly all of these listings require first publishing rights, meaning you keep ownership of your piece, but they don't want it if the public has been able to access it already. Once your piece is published on their site, you can add it to yours.
4. Keep track of where you've been published and put that list in your bio from now on.
You are nothing but the places where you have been published, which is why it's vital to gather as many credits as possible.
5. You can also get gigs on Upwork.
This is a great way to gain more experience working for a client and hopefully getting a few publishing credits. This is technically paid work, but you're not likely to make more than a few bucks. Send bids for the lowest paying, least popular gigs. Just chat with the client back and forth a bit to make sure they're legit.
This kind of work SUCKS, but it can help you beef up your portfolio and get more credits. It will also teach you, unequivocally, if writing is really want you want to do for a living. If you hate dealing with client requests and doing grunt work and being told what to write, you're probably going the wrong direction and you'll learn that quickly from Upwork.
6. Once you have an OK portfolio/list of credits, start looking for more consistent work.
Technically you can start doing this at any time, but you're unlikely to land anything consistent until you have a few credits and some solid experience.
This type of work is usually paid. By this point, if you've gathered up enough credits, you should be beyond unpaid internships. That doesn't mean it won't be difficult to find work. Getting a job always sucks and this is no different, you're just better primed for it now than you were before the previous steps.
I found all my consistent jobs on Indeed. There's basically two kinds of work at this stage: contracted and salaried. I've done both.
Contracted work basically means you have an agency. They work with companies who are hiring out copywriting agencies for whatever writing they need. This kind of work is nice because you have a lot more control and flexibility in your daily life. However, you are at the will of your agency. If they don't give you any jobs that month, you're out of luck. Unless your particular agency is very very consistent, this is most likely more supplemental income than primary income, especially if you live in a place that taxes the living hell out of contracted workers.
There's also independent contractors, but I strongly advise against trying to make that work unless you already have years of experience in the field.
Salaried work is a JOB job. You might still have some flexibility, but your daily hours and workload will be out of your control. I started with the contracted work and moved to a full time job, and while I definitely prefer the lifestyle of contracted work, I would not trade the comfort of regular paychecks. Up to you.
7. If you can't find a regular job, start branching out your skills.
If you have been hitting every job board and publishing outlet you can find, you have credits, your portfolio is excellent, and you STILL can't find a consistent job, you might want to start adding semi-related skills to your resume.
Fortunately, you can do this (for free) online. It's time consuming, which sucks if you're already doing all of this while maintaining another job. But it can make or break your chances.
I looked at what all the writing-related jobs on Indeed were requesting as skills, and started learning them. I used Hubspot, Google Analytics Academy, and Coursera, because they give you certificates upon course completion that you can add to your resume. Codecademy is also really quick and easy for coding.
All of these are available for free, but with Coursera you have to apply for a scholarship for each course if you'd like to take it without paying.
In this process, I learned:
SEO
HTML5
CSS
Social media and email marketing
WordPress
Google Analytics
Obviously this list will vary depending on what type of writing gig you're looking for, but if you're in the market for advertising or blog work, I think SEO, html, and Google Analytics are good places to start.
Graphic design is also a super useful skill that will go a long way towards setting you apart from other candidates. Specifically Adobe, but even a little Canva experience can help.
Once you've acquired these skills, try to make something with them. Build a small website or collect a graphic design portfolio. The more skills and experience you can show off, the better.
And that's it! I'm sure some of you will read this and scream "But OP, I did that and it didn't work!" and I'm sorry. This is what worked for me, so that's all I can really offer.
Good luck out there!
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drunkwhenimadethis · 1 year ago
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Would you ever post photos of your Italian home? After reading your beautiful writing about it I am so curious to know what it looks like, I just know it’s gorgeous!!!!
It’s old and crumbling but I love living in it. And I love that we are so close to the markets, flower shops, train, wine bars, parks, pizzeria. Amazing Morrocan restaurants too. Oooooh. Once I get my digital camera and scanner my Substack is gonna feel more intimate and total. True cyber diaries incoming 🌷
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mariacallous · 8 months ago
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Ads containing abortion-related misinformation are allowed to run on Facebook and Instagram in countries across Asia, Africa, and Latin America, while legitimate health care providers struggle to get theirs approved, new research has found.
The report, released today from the Center for Countering Digital Hate and MSI Reproductive Choices, an international reproductive health care provider, collected instances from across Vietnam, Nepal, Ghana, Mexico, Kenya, and Nigeria. Between 2019 and 2024 in Ghana and Mexico alone, researchers found 187 antiabortion ads on Meta’s platforms that were viewed up to 8.8 million times.
Many of these ads were placed by foreign antiabortion groups. Americans United for Life, a US-based nonprofit whose website claims that abortion pills are “unsafe and unjust,” and Tree of Life Ministries, an evangelical church now headquartered in Israel, were both linked to the ads. Researchers also found that ads placed by groups not “originating in the country where the ad was served were viewed up to 4.2 million times.”
In the report, researchers found that some of the ads linked out to websites like Americans United for Life, whose website describes abortion as a “business” that is “unsafe” for women. The abortion pill is widely considered safe and is less likely to cause death than both penicillin and Viagra. Other ads, like one run by the Mexican group Context.co, linked to a Substack dedicated to the topic that implied there is a secret global strategy to manipulate the Mexican populace and impose abortion on the country.
One ad identified in Mexico alleged that abortion services were “financed from abroad … to eliminate the Mexican population.” Another warned that women could suffer “severe complications” from using the abortion pill.
Meta spokesperson Ryan Daniels told WIRED that the company allows “posts and ads promoting health care services, as well as discussion and debate around them,” but that content about reproductive health “must follow our rules,” including only allowing reproductive health advertisements to target people above the age of 18.
“This is money that Meta is taking to spread lies, conspiracy theories, and disinformation,” says Imran Khan, CEO of the Center for Countering Digital Hate.
In these countries, where Meta often has partnerships with local telecom companies that allow users to access its platforms for free, Facebook is a key source of information. Some of these ads also ran on Instagram. “Anybody with a cell phone can access information. People use it to find services. When we ask clients, how did you hear about us? a lot of them will cite Facebook, because they live on Facebook. It's where they know to search for information,” says Whitney Chinogwenya, marketing manager at MSI Reproductive Choices. So when disinformation runs rampant on the platform, the impact can be widespread.
“Good health information saves lives. By actively aiding the spread of disinformation and suppressing good information,” Khan says, “[Meta is] literally putting lives at risk in those countries and showing that they treat foreign lives as substantially less important to them than American lives.”
Many of the countries impacted by this report also have high maternal mortality rates, making access to reproductive services particularly crucial. In Nepal, for instance, there are 239 maternal deaths per 100,000 live births, as opposed to only 32 in the United States. In Ghana, it’s even higher: 319 deaths per 100,000 live births. This comes as the US continues to grapple with the implications of the 2022 Supreme Court decision that struck down Roe v. Wade. On Tuesday, the US Supreme Court heard oral arguments on a milestone abortion case that will determine access to the abortion pill across the country. These laws and policies in the US are often fodder for those seeking to roll back abortion rights elsewhere in the world.
These findings are not the first instances of right-wing groups using social media to promote antiabortion messaging abroad. In 2022, the Spanish far-right group CitizenGo orchestrated a disinformation campaign on Twitter to rebrand a reproductive health bill focused on regulating surrogacy as an “abortion bill.” (The legislation did not address abortion.) A 2023 report from Amnesty International also cited social media as a key way that antiabortion groups disseminate their messaging and target reproductive-health workers.
The report also found that the problem extends beyond just abortion. In one instance, Meta removed one MSI Reproductive Choices ad for cervical cancer screenings in Nepal, saying it involved “sensitive information.” Another ad promoting breast cancer awareness in Ghana was also flagged, as was one in Kenya providing information on vasectomies.
After trying and failing to place ads on Meta’s platforms in Nepal and Vietnam, MSI’s local accounts were restricted from placing any further ads, forcing the organization to start new ones. “But of course, it doesn't have as much audience as we did on the original page,” Chinogwenya says.
Glenn Ellingson, a former Meta employee who worked on civic misinformation, tells WIRED that there are several factors that might lead to an ad being rejected from the platforms, including if it’s targeting a group considered “sensitive,” particularly in an automated system.
“When you’re operating at the scale Meta is at, there are always going to be errors,” he says, adding that greater investment in humans who could review and flag content would likely help the platform distinguish between content that violates its policies and content that doesn’t.
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bardnuts · 3 months ago
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I have a few different projects in the works because I want to grow something akin to an author platform, but I hate money and I hate marketing and I hate social media. Most agents won't look at you twice if you don't have some kind of digital foothold, but I'm basically unwilling to do any of the shit necessary to get one. So: what's to be done?
I'm probably going to revise and re-release a horror serial I half-finished a few years ago, called The Carving Bones, on Substack. Kind of hard to establish myself as a writer if I don't have any work out there, right? TCB was pretty well-received when I first released it and I'm sure a few folks would like to read it again in a new format.
I'm also giving serious thought to a YouTube channel? I have a lot of thoughts I want to verbalize to a camera, especially in regards to queer and mental health readings of media. I love to analyze writing choices as well, and since video essays are one of my favorite kinds of Content (another thing I hate), I do sort of want to dip my toes into the pool.
But when I'm considering all these new projects and why I want to do them--to get noticed, to get my work noticed, to get eyeballs on my art so other people can enjoy it--I start wondering if I'm really missing the point of art. Isn't it supposed to be about community? Isn't art deeply social? If I say I hate marketing and I hate social media, does that mean I also hate the prerequisite of art that is true human connection? I don't think so, but it is a worry.
I'm just thinking out loud here, really, but I think chasing fame is natural. Most people don't want to throw their art into a void. The pursuit of fame is a fun game to play, most of the time, but achieving it is more typically an indicator of skills in marketing and consistency--if not pure dumb luck--than a true endorsement of the honesty of your art.
I don't know if anyone else has noticed, but fame seems to be a miserable curse to the famous. They'll say it to anyone who will listen. It's isolating, exhausting, and sometimes even dehumanizing. And still we insist on playing the game. Posting, marketing, making content, pivoting, changing strategy, changing our art, changing ourselves. If we know how miserable fame can be, why do we still chase it? What, exactly, are we looking for?
I think I'm hoping not to die alone.
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Why I Wrote the Substack Mastery Book & How Can Freelance Writers Benefit from It Now
This unique book is an informative, educational, and inspirational source for writers who want to start a Substack newsletter, build their audience, and grow with a supportive community.  One of the best ways to communicate and disseminate information, knowledge, and expertise is through writing a book, which is challenging for authors. Books never die, but they evolve in new forms that appeal…
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evonixsblog · 2 days ago
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The Creator and Influencer Economy Impacting Our Digital Marketing World
Influencer marketing is not something new. Throughout the years, Nike and Adidas have used various athletes to influence the market and help drive their product sales through the roof. 
It’s just that right now the number of influencers have drastically increased in magnitude and that has changed things. 
Social media platforms like Instagram, YouTube, TikTok, and even emerging platforms have enabled individuals to amass large followings, positioning them as key players in the marketing ecosystem. The power once held by traditional media companies and large corporations is now distributed among a diverse group of content creators. This shift is not only reshaping how brands communicate with consumers but also creating new opportunities for businesses to engage with their audiences in innovative and personal ways.
The Rise of the Creator and Influencer Economy
Creators are individuals who produce content across a variety of mediums, including videos, blogs, podcasts, and social media posts. Influencers, often creators themselves, are individuals who have amassed significant followings and the ability to impact their audience's purchasing decisions, opinions, and behaviors. Together, these two groups form a dynamic ecosystem that has become a driving force in digital marketing.
The influencer economy thrives on personal connection. Followers turn to influencers because they trust their opinions, admire their lifestyles, or seek entertainment. Brands have recognized this shift and are leveraging influencers to promote products and services, often finding that the authentic, organic touch of influencer marketing drives better results than traditional advertising methods. Influencers hold the power to shape trends, popularize products, and create narratives that resonate deeply with consumers. 
How the Creator Economy is Shaping Digital Marketing
The creator economy isn't just a buzzword; it’s a fundamental shift in how we view content creation and marketing. Traditionally, businesses would rely on agencies to create polished advertisements, but today’s digital landscape encourages brands to collaborate with influencers and creators directly. These partnerships offer more than just product endorsements—they offer genuine connections with consumers.
The increased demand for engaging, relatable content has made creators the new storytellers. Their ability to weave brands seamlessly into their narratives has led to more authentic advertising, resulting in higher engagement rates and consumer trust. Influencers provide content that doesn’t feel like an ad but a recommendation from a friend, making it highly effective in driving consumer behavior.
As the creator economy expands, it’s also creating new revenue streams for both brands and influencers. Many influencers are monetizing their content through platforms like Patreon, Substack, or by collaborating directly with brands. In turn, businesses can explore innovative forms of advertising, such as influencer-hosted events, affiliate marketing, or even virtual product placements.
Evonix’s Role in Understanding the Shift
At Evonix, we understand the importance of adapting to the evolving digital landscape, especially as it relates to education. With many of our clients rooted in the educational sector, we recognize the value of insights directly from those shaping student experiences. That's why we've launched a podcast initiative that brings together educational influencers, thought leaders, and industry experts to discuss what truly matters to students today.
In these conversations, we delve into student perspectives, emerging trends in education, and the impact of digital marketing on learning environments. By engaging with these influencers, we’re not only enhancing our approach to marketing strategies but also offering valuable insights to help educators and institutions connect meaningfully with their audiences in the evolving digital landscape.
The Educational Aspect: Insights from Influencers and Educators
Our podcasts at Evonix are designed to go beyond digital marketing alone, featuring insights from key figures in the educational sector. Given our focus on clients from educational backgrounds, understanding the crossover between education and marketing is critical in today's digital age. As digital literacy becomes increasingly essential, educators and influencers are at the forefront of shaping the next generation’s skills, aspirations, and interactions with brands.
Evonix’s podcast series will bring together educational influencers, thought leaders, and digital marketing professionals to discuss how the evolving creator economy is reshaping both education and marketing. We'll delve into topics like social media’s potential as an educational tool, the role of digital content in enhancing learning, and strategies for connecting with younger, tech-savvy audiences in ways that resonate.
Conclusion
The creator and influencer economy is not just reshaping digital marketing; it’s revolutionizing how brands think about content, relationships, and engagement. By partnering with influencers and creators, businesses can create authentic, engaging campaigns that resonate with their audiences on a deeper level. At Evonix, we’re committed to staying ahead of the curve, and through our educational podcasts, we’ll continue to explore how these transformations are shaping industries across the globe. 
Join us on this journey to understand the future of digital marketing and the profound impact of the creator and influencer economy.
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digitalvuilive · 1 month ago
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entertainment industry trends 2024
The entertainment industry in 2024 is experiencing rapid evolution driven by technology, shifting consumer behaviors, and innovative content formats. Here are the key trends shaping the entertainment landscape in 2024:
1. Rise of AI-Generated Content
AI in Content Creation: AI is increasingly being used for scriptwriting, video editing, music composition, and even generating deepfake characters. This technology speeds up production processes and reduces costs, though it also raises ethical and creative challenges.
Personalized Content Experiences: AI algorithms are helping streaming platforms like Netflix, Disney+, and Spotify deliver hyper-personalized content recommendations, enhancing user engagement.
2. Expansion of the Metaverse
Virtual Worlds and Concerts: The metaverse is expanding as a new frontier for entertainment, with virtual concerts, immersive gaming experiences, and digital hangouts becoming more popular. Platforms like Roblox and Fortnite are hosting virtual events that attract millions.
Digital Avatars and Virtual Influencers: Avatars and AI-generated influencers are becoming mainstream, engaging audiences in new ways on social media and in virtual spaces.
3. Streaming Wars 2.0
Niche Streaming Services: The streaming market is diversifying with more niche platforms catering to specific interests, such as horror, documentaries, or classic films. This segmentation is challenging larger platforms to innovate and retain subscribers.
Ad-Supported Streaming: With subscriber growth slowing, many platforms are offering ad-supported tiers to attract budget-conscious viewers, creating a shift back toward traditional advertising models within digital formats.
4. Immersive and Interactive Content
Augmented Reality (AR) and Virtual Reality (VR): AR and VR are gaining traction in gaming, live events, and interactive storytelling. Enhanced headsets and more accessible pricing are driving adoption, making immersive content more mainstream.
Interactive Storytelling: Platforms like Netflix are experimenting with interactive series and movies, where viewers can make choices that influence the plot, blending gaming and traditional entertainment.
5. Gaming as a Social Platform
Social Gaming: Games are becoming social hubs, with platforms like Fortnite, Minecraft, and Roblox not just for playing but for meeting friends, attending virtual events, and socializing.
Cloud Gaming: The growth of cloud gaming services like Xbox Cloud Gaming and Nvidia GeForce Now is making high-quality gaming accessible without the need for expensive hardware.
6. Online music , movies download etc
Rise of Short-Form Content: TikTok, YouTube videos download, MP3 Songs, online movie downloads and creation, and Instagram Reels continue to dominate, with more brands and creators embracing short-form videos for marketing and engagement.
Direct-to-Consumer Platforms: Creators are leveraging platforms like Patreon, Substack, and OnlyFans to monetize their content directly from their fanbase, bypassing traditional media gatekeepers. Also read chandrayaan 3 quotes
7. Sustainability in Entertainment
Eco-Friendly Productions: There is a growing emphasis on sustainability in film, TV, and live events, with studios adopting green production practices and reducing carbon footprints.
Content with Environmental Themes: Audiences are drawn to stories highlighting environmental issues, influencing creators to integrate themes of sustainability and climate change into their work.
8. Hybrid Events and Live Experiences
Blended Physical and Digital Experiences: The trend of hybrid events that combine in-person and virtual attendance is growing, enhancing accessibility and expanding audiences for concerts, film festivals, and sports.
Enhanced Fan Engagement: Technologies like 5G and AR are improving the live event experience, offering fans real-time stats, interactive content, and augmented views during games or concerts.
9. Nostalgia and Reboots
Reboots and Revivals: There is continued interest in reboots, revivals, and spin-offs of classic movies, TV shows, and video games as studios leverage existing fan bases for guaranteed engagement.
Retro Gaming: The demand for retro gaming consoles and games is rising, appealing to nostalgia and offering simpler, less complex entertainment experiences.
10. Ethical and Inclusive Storytelling
Diversity and Representation: Audiences demand more authentic representation of diverse cultures, genders, and identities. This is leading to a broader range of stories and characters on screen.
Ethical AI Use: As AI becomes more prevalent in content creation, there is growing scrutiny over ethical issues, such as the rights of creators and the authenticity of digital personas.
The entertainment industry in 2024 is marked by technological innovation, evolving content formats, and a stronger focus on personalization and interactivity, shaping the way audiences consume and engage with media.
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music-industry-updates · 3 months ago
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Monetizing Music in a Pandemic: New Revenue Streams for Emerging Musicians
The COVID-19 pandemic has had a profound impact on the music industry, disrupting traditional revenue streams for musicians worldwide. With live performances canceled, venues closed, and tours indefinitely postponed, artists faced an unprecedented financial crisis. However, in the face of these challenges, many musicians—especially emerging ones—found innovative ways to sustain their careers. The pandemic opened up new avenues for monetizing music, driven largely by digital platforms and creative business models. This article explores how emerging musicians adapted to the changing landscape and discovered new revenue streams during the pandemic.
The Decline of Live Income: The Immediate Financial Impact
Before the pandemic, live performances were a primary source of income for many musicians. Concerts, tours, festivals, and live gigs not only provided significant revenue through ticket sales but also through merchandise, sponsorships, and brand partnerships. When the pandemic hit, this revenue stream dried up almost overnight.
Cancellation of Tours and Festivals: The sudden halt of live events left musicians scrambling to find alternative ways to make money. Major festivals like Coachella, Glastonbury, and South by Southwest were canceled or postponed, and countless smaller venues closed their doors, some permanently. For emerging artists who relied heavily on live performances to build their careers, the financial blow was devastating.
Merchandise Sales Decline: With no live shows, merchandise sales also took a hit. Concerts were a key opportunity for artists to sell merchandise like T-shirts, posters, and CDs directly to fans. The absence of these events meant that one of the most reliable sources of income for musicians was no longer viable.
Impact on Physical Sales: The closure of physical retail stores and the disruption of distribution channels affected sales of physical music formats like vinyl and CDs. While digital sales and streaming increased, the loss of physical sales revenue was another financial setback for many musicians.
Online Merchandise Sales: Adapting to a Digital Marketplace
As live performances ceased, many musicians turned to online platforms to sell their merchandise. The shift to e-commerce not only helped to offset some of the lost revenue but also allowed artists to reach a broader audience.
Building an Online Store: Platforms like Shopify, Big Cartel, and Bandcamp enabled musicians to set up their own online stores with relative ease. For emerging artists, having an online store meant that they could continue to sell merchandise directly to fans without relying on live events. These platforms offered various customization options, making it easy for artists to create a store that reflected their brand.
Creative Merchandise Offerings: During the pandemic, musicians got creative with their merchandise offerings. In addition to traditional items like T-shirts and posters, many artists began selling unique, limited-edition products that resonated with fans. For example, some musicians offered exclusive signed items, personalized video messages, or even virtual meet-and-greets as part of their merchandise packages. This creativity not only boosted sales but also helped maintain fan engagement.
Promoting Merchandise Online: Social media became a crucial tool for promoting merchandise. Musicians used platforms like Instagram, Twitter, and Facebook to showcase their products, run special promotions, and connect with their fans. Some artists also leveraged email marketing to keep their fanbase informed about new merchandise releases and special offers.
Subscription Models: A New Approach to Steady Income
The pandemic accelerated the adoption of subscription models as a way for musicians to generate a steady income. Platforms like Patreon, OnlyFans, and Substack offered musicians a way to connect with their most dedicated fans while providing exclusive content in exchange for regular financial support.
Patreon and Membership Tiers: Patreon became a popular platform for musicians during the pandemic. Artists could create different membership tiers, offering various perks such as early access to new music, behind-the-scenes content, exclusive live streams, and personalized messages. These subscription models provided a reliable source of income, with fans contributing a monthly fee to support their favorite artists.
Exclusive Content and Experiences: To attract and retain subscribers, musicians offered exclusive content and experiences that couldn't be found elsewhere. This included unreleased tracks, live Q&A sessions, songwriting tutorials, and more. The personal connection fostered through these exclusive experiences created a sense of community and loyalty among subscribers.
Success Stories: Several musicians found significant success through subscription models during the pandemic. For example, Amanda Palmer, a long-time user of Patreon, saw an increase in her subscribers, which allowed her to continue creating music independently. Similarly, emerging artists used platforms like Patreon to build a sustainable income stream while maintaining creative control over their work.
Licensing and Sync Opportunities: Monetizing Music in Digital Content
As traditional revenue streams diminished, the demand for music in digital content—such as films, TV shows, video games, and online advertisements—remained strong. Licensing and sync deals became a vital revenue stream for many musicians during the pandemic.
Increased Demand for Content: With more people consuming digital content at home, the demand for new music in media increased. Streaming platforms like Netflix, Hulu, and Amazon Prime released a steady stream of new content, all of which required music for soundtracks, trailers, and promotional material. Video games, another booming industry during the pandemic, also needed original music for their soundtracks.
How Licensing Works: Licensing allows musicians to grant permission for their music to be used in various forms of media. In return, artists receive a licensing fee, which can vary depending on the usage and the popularity of the song. Sync deals, where music is "synchronized" with visual media, often come with additional royalties based on the media's distribution and success.
Finding Opportunities: Emerging artists used various platforms to find licensing opportunities. Websites like Musicbed, Songtradr, and Artlist connect musicians with content creators, filmmakers, and advertisers looking for music. Additionally, music libraries and licensing agencies helped artists pitch their songs to potential buyers. For many musicians, these platforms provided a new and lucrative revenue stream during the pandemic.
Tips for Diversifying Income: Strategies for Financial Resilience
The pandemic highlighted the importance of diversifying income sources for musicians. Relying on a single revenue stream, such as live performances, proved to be risky when unexpected events like a global pandemic can shut down that income source entirely. Here are some strategies musicians used to diversify their income during the pandemic:
Embrace Multiple Platforms: Rather than relying solely on one platform or revenue stream, musicians spread their presence across multiple platforms. For example, an artist might sell merchandise on Bandcamp, offer exclusive content on Patreon, and license their music through Songtradr. This diversification helps reduce risk and ensures a more stable income.
Expand Your Skill Set: Many musicians used the pandemic as an opportunity to expand their skill sets. For example, some artists began offering music lessons online through platforms like Zoom or creating instructional content for platforms like Udemy. Others ventured into music production, offering their services to fellow musicians in need of mixing, mastering, or production work. Expanding their skill set not only provided additional income but also opened up new career opportunities.
Leverage Social Media and Content Creation: Social media and content creation became more important than ever during the pandemic. Musicians who regularly engaged with their audience, posted new content, and promoted their work found it easier to maintain and grow their fanbase. Platforms like YouTube and TikTok allowed artists to monetize their content through ads, sponsorships, and brand deals, providing another income stream.
Collaborate and Network: Collaboration became a key strategy for musicians during the pandemic. By working with other artists, producers, and content creators, musicians could expand their reach and tap into new audiences. Collaborative projects also offered opportunities for cross-promotion, where each artist benefited from the other's fanbase.
Success Stories: Musicians Who Adapted and Thrived
The pandemic may have posed significant challenges, but it also brought out the resilience and creativity of many musicians. Here are a few examples of artists who adapted to the changing landscape and found success through new revenue streams:
Jacob Collier: British musician Jacob Collier, known for his innovative approach to music, leveraged Patreon to connect with his fans during the pandemic. By offering exclusive content, virtual concerts, and personalized messages, Collier was able to maintain a steady income while continuing to produce and release music.
Lindsey Stirling: Violinist and dancer Lindsey Stirling adapted to the pandemic by embracing virtual concerts and online merchandise sales. She also collaborated with other artists on digital content, expanding her audience and maintaining her financial stability.
Megan Thee Stallion: Rapper Megan Thee Stallion utilized social media platforms like Instagram and TikTok to keep her fans engaged during the pandemic. She also secured brand partnerships and launched new merchandise lines, diversifying her income and increasing her visibility.
Conclusion: The COVID-19 pandemic significantly disrupted traditional revenue streams for musicians, but it also opened up new avenues for monetizing music. Emerging artists, in particular, found creative ways to adapt to the changing landscape, leveraging digital platforms, subscription models, licensing opportunities, and merchandise sales to sustain their careers. The strategies and tools developed during this time have not only helped musicians survive the pandemic but have also paved the way for a more resilient and diversified music industry.
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