#Digital Marketing Company Michigan
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bdbmarketingdesign01 · 1 year ago
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Explore Leadership Development - BDB Marketing Design
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Embark on a transformative journey with our leadership development programs. Uncover untapped potential, cultivate skills, and shape future leaders. Our commitment is your growth, as we provide hands-on experiences and insights to nurture leadership excellence. Elevate your team's capabilities and inspire a culture of success. Discover the impact of effective leadership development – where individuals flourish, teams thrive, and organizations achieve greatness. Invest in the future with our proven approach to leadership development, unlocking the true potential within your team.
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maid4youcalifornia · 8 months ago
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Discover Maid4You's expert cleaning tips for achieving a sparkling clean home! From decluttering to stain removal, our guide covers it all. Elevate your cleaning routine with professional insights on home cleaning, housekeeping, and organization. Share with your network and start cleaning like a pro today!
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pickmyurl · 3 months ago
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Digital Marketing Company In Michigan #DigitalMarketingCompanyInMichigan #MichiganDigitalMarketing #BestDigitalMarketingMichigan #DigitalMarketingAgencyMichigan #MichiganDigitalMarketingServices
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squip-news · 1 year ago
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The True Creator Behind SQUiPs
The speculation of SQUiP origins has long been debated. Of course names like SQUiPSoft or MicroSQUiP frequently pop up, as well as others like HRTech. Some even go to theorize it may be a well-known company that covertly funds a small group, or possibly a government organization seeking to gain control. But who really created these powerful little pills that impact our daily lives? And is it safe to trust them?
That’s what we’re here to find out.
Some base information we know is that of the history of SQUiPSoft and MicroSQUiP. Both companies may still linger around, although we only get the rare updates occasionally heard from them like SQUiPSoft’s recall from earlier this year. They supposedly even merged back in 2005, although it is unknown what company formed from it or if it’s still functioning. But based on their names, the famous computer company Microsoft may possibly be behind SQUiPs. Or maybe they chose a more reasonable and SQUiP-related name. Or kept one of the original two. We can’t say for certain. Even still, the creation of SQUiPs isn’t set in stone, so while these two companies are likely candidates, other companies may have taken to developing SQUiPs too.
Besides that, we know SQUiPs originate from Japan, but what does that really mean? Is the company itself based in Japan or is one of its founders? This is the explanation HRTech gives, as R. Hashimoto himself developed them in Japan. If you’re curious about finding out more information about HRTech, who claim to be the inventors of SQUiPs, feel free to check out Hashimoto’s blog here, Ayano Ryuunosuke’s blog here, or Unit 2282’s blog here. Although, take note that HRTech is a private company, and it seems like they’re picky with new applicants.
SQUiP creation would also likely need huge funding. SQUiPs can go for anywhere from $400 at your local mall backroom to $600 from resellers. These prices are an absolute steal for a piece of one of the most advanced technologies on the market. Meaning, whoever is creating SQUiPs must be well funded. Billionaires like Elon Musk have already proposed similar concepts of neural implants with his investment, Neuralink. SQUiPs might be an early test run of this technology.
Speaking of other things Musk has taken credit for, Detroit, Michigan is known for their car industry. Despite this, maybe Detroit’s future is one of tech.
The up and coming Detroit-based company, Cyberlife, who’s main focus is on the construction of life-like androids could be our answer. Who’s to say our modern day SQUiP couldn’t be one of Kamski’s– the mind behind Cyberlife– original prototypes before he moved on to a less digital format?
Although, Hashimoto seems to not be a fan, calling Kamski “a ‘huge bitch’” so it’s clear Cyberlife and HRTech are at least not working together.
Known for their Severance procedure, Lumon is also in the wheelhouse for pushing the limits of the human mind. This procedure essentially separates the work and life memories through a small, pill-shaped device implanted in your brain! Sound familiar? Lumon fits the criteria perfectly to design the technology capable to function alongside humans just like SQUiPs.
Another tech industry company, Gamefuna could also be behind it with their life-like games and advanced AI endeavors. Rumors tell of their game’s characters acknowledging the player and displaying sentient traits. This behavior resembles the intelligence of SQUiPs.
Hatchetfield, also in Michigan, may be a particular spot of interest. Well known for their mysterious disappearances and rumors of cryptids like the Hatchetfield Ape-man and the Axe Man, an often neglected part of the town lore is that of its budding tech company, CCRP. 
Rumors circulate around the company– fully known as Coven Communications, Research, and Power– with their main office right in the middle of the tiny town’s downtown. Some speculate they may be experimenting with cloning, android creation, or even time travel!
While most of these rumors seem false at a first glance, there may be some truth. Back before 2017, some people documented donating a detailed copy of their DNA to the company as a way to make a quick buck. Is this their start to experiment with making clones? Or will it be used as a base for android copies? Or maybe is it just as their name entails– genetic research.
Either way, no one can say for sure. And, the company has a well-known tech branch. With all of these rumors, who’s to say this company didn’t invent SQUiPs too? It’s all in the realm of possibility.
Speaking of which, the government organization, PEIP, often associated with Hatchetfield may also play a part in it. While mostly kept secret, and little is known about them, PEIP could be the shady specializers in SQUiP technology. Their full name standing for Paranormal, Extraterrestrial, Interdimensional Phenomena may not fit perfectly, but SQUiPs are known for their interdimensional nature, as they’re able to analyze all potential outcomes, and thus universes and dimensions with their quantum processors.
Although, this is more of a stretch, as not much can be found about them. But still, SQUiPs themselves are similarly undocumented.
But beware. There are plenty of other organizations who may be involved in illegal SQUiP creation. A few companies come to mind. AceTech, the mysterious company responsible for 00111111, and a couple others. Modders, human and SQUiP, may also be responsible for bootlegged SQUiPs.
There’s also companies not to be confused with SQUiP creation, but their introduction of SQUiP-compatible sister technology. Think SQTechnolgies’s Squissistant and InterSQUiP‘s virus prevention efforts. Not to mention SQUiPWorks and SQUiPusa as well.
In reality, it’s equally as possible SQUiPs were created from all of these places. Thanks to their quantum nature, many SQUiPs are able to interact or potentially come from all timelines.
Got any other suggestions as to where SQUiPs could possibly come from? Share with us in the tags, with a reblog, or through a SQUiPTip!
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mlpmoviemerch · 6 months ago
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New My Little Pony FIENDship is Magic Digital Comic Book
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New My Little Pony FIENDship is Magic Digital Comic Book available here: https://amzn.to/3SgEvvN
Details below:
Fiendship is Magic explores the secret origins of Equestria's greatest villains: Sombra, Tirek, Sirens, Nightmare Moon, and Queen Chrysalis!
Due to its large file size, this book may take longer to download
Read this book on comiXology. Learn more
Katie Cook is a comic artist and writer that hails from the mitten state (as in Michigan, not that she is in the state of being a mitten). She is the creator of the comic Gronk: A Monster’s Story as well as working on IDW’s smash-hit My Little Pony: Friendship is Magic. She has also done work for Marvel, DC, Disney, LucasFilm, Fraggle Rock, and many other companies. She also wrote some books about mean cats that people seem to like.
Jeremy Whitley is a comic book writer and artist, known as the creator of the series Princeless. In 2011 Whitley joined Action Lab Entertainment as their official Director of Marketing and head of PR, where he handles solicitations, reviews, press releases, and interviews. Jeremy has also co-written licensed properties from the publisher including the 2012 digital mini-series "GlobWorld" and the ongoing series "NFL RushZone". In addition to his original creations, he has also been a regular writer for IDW's My Little Pony: Friendship is Magic and My Little Pony: Friends Forever.
Christina Rice is a librarian, archivist, author, wife and mother. Her first book, Ann Dvorak: Hollywood's Forgotten Rebel was published by the University Press of Kentucky in November 2013 and she has written multiple issues of the My Little Pony comic book series (IDW). She lives in Los Angeles with her husband, writer Joshua Hale Fialkov, their daughter, two dogs, and a disgruntled cat.
Publisher: IDW (July 22, 2015)
Publication date: July 22, 2015
Language: English
File size: 441117 KB
Text-to-Speech: Not enabled
Enhanced typesetting: Not Enabled
X-Ray: Not Enabled
Word Wise: Not Enabled
Sticky notes: Not Enabled
Print length: 122 pages
Perfect gift for any My Little Pony fan!
Features a FIENDship is Magic digital comic book.
Brands: Kindle and comiXology
Character: My Little Pony
Color: Multicolor
Inspired by My Little Pony
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imfullysatisfied · 8 months ago
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Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.
Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.
What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.
When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.
What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:
“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.
“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.
“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”
Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.
The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.
In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.
Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.
Add Search Engine Land to your Google News feed.    
Related stories
New on Search Engine Land
<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>
About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management
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meganwilhoit · 2 years ago
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Digital Retailing: Understanding and Communicating with the E-Consumer.
Over the last few years digital retailing and e-commerce have been steadily increasing. And then with the COVID-19 pandemic and months of lockdown, e-commerce has skyrocketed. In 2022 the United States' eCommerce surpassed one trillion dollars (Clark, 2022) and holds roughly an 11.27% annual growth rate (Statista, 2022). 
Hi, my name is Megan Wilhoit I am a digital marketing student at Davenport University in Michigan, and I am a consumer. I am lucky enough to come from a generation who grew up with technology as an aid to my life and have it not consume my life. Because of this, I was able to see how retail has changed over the years for the average consumer. I get to see firsthand how new technology is impacting our lives, whether that is an advantage or disadvantage. And as someone who is is wanting to go into digital marketing, getting to experience how digital retail affects consumers and how they shop is super important. 
I remember the days when if I couldn’t find something at Meijer, I would go to a different store or find the next best alternative. But now we live in a world where if I don’t see a specific product in store, I go straight to Amazon, or that store's website, and order it to be at my doorstep in one day. Over the last 23 years, I have gotten to witness the fantastic advantages e-shopping has brought to e-consumers. But I have also gotten to see the disadvantages that come with e-shopping for consumers. And when comparing the advantages and disadvantages, it makes me start to wonder how “great” e-shopping really is for the average consumer. 
One of the most common advantages I have seen is the convenience e-shopping has brought to consumers. Like I stated before, I remember the days when if something could not be found in-store, you would have to go to a different location or store to find the product or you could maybe order the product online. But now with e-retailing, consumers (like myself) can purchase products from anywhere online. I don’t need to go in person to look for a product. Also, online retailers such as Amazon, have even made the online purchasing environment even easier, using “buy now with one click” options, saving your address and payment information for future purchases, and easily being able to re-purchase goods you have bought in the past. With these benefits, consumers are also not having to put in as much effort and thinking when it comes to buying. These benefits are focused more on non-perishable items, but e-retailers have even been bringing grocery shopping online. With companies such as Shipt, Instacart, or grocery stores' online grocery shopping applications, consumers can do their weekly grocery shopping from the comfort of their homes or during breaks at work. Consumers can even schedule when they want their groceries to be delivered and schedule future grocery shopping for their most common items. 
The convenience of e-retailing can also be viewed from a location standpoint. E-retailing can put consumers in contact with brands all across the world, or just help consumers reach retailers who don’t have a physical location near them. 
Two personal examples of location convince that come to mind are 1, I live in Grand Rapids, Michigan. I am fortunate enough to live near many malls and shopping centers, but one huge company I don’t have nearby is IKEA. With my current financial situation (being a college student and only working part-time), I cannot afford to purchase expensive furniture (even if it will last me longer). So using IKEA can really help save me money. And with e-retailing, I am actually able to purchase their products without having to drive the two and half hour journey. IKEA even offers a “design” feature on their online store where consumers (such as myself) and design out how furniture will fit and look into space. Without e-retailing and its features I would have to truly envision a space with furniture, measure out the open spaces, write a list of these measurements, and still have to make an almost 3-hour car ride to a store where the products in mind may not even be in stock. E-retailing has been able to completely cut out these inconveniences for consumers online. My other personal experience deals with local businesses. Every year I go to Mackinac Island. On the island, there are so many cute local shops and boutiques, and I love looking through them to get gift ideas. With e-retailing I can now take their business cards home with me and still be able to purchase their products from my hometown of Grand Rapids, instead of having to make the purchase the exact moment I am on the island. E-retailing has made connecting with local businesses online plausible. 
Some other advantages e-retailing has brought consumers are the variety of products or “breadth and depth” as well as the personalization of products. Online stores are able to hold a much larger stock of products for consumers than a traditional store can hold. This allows of consumers to have much more variety in styles, sizing, colors, etc. Also with online shopping, personalizing individual products is much easier. Whether that orders a custom-sized couch to fit a specific living area or customing a pair of Nikes to your significant other's favorite colors. Another area of personalization online retail stores has been able to add sections such as “customers also bought”. Consumers can use these features to find other products or brands similar to what they already have purchased while having this feeling of personalization with the company. 
The last “common” advantage e-retailing brings to consumers is the pricing and the ease of product comparisons. Pricing has been found to be cheaper through online retailers because “online retailers may have fewer overhead costs” (Kelly and Baker, 2022), as well as the ease of finding coupon codes and extra sales. Also with the ease of e-retailing consumers can easily compare prices of specific products on different websites to see which site is going to give them the best deal. The same thing goes for products. For me when I think of when I want to buy a dress for a more formal occasion. I can now use the Internet to not only find different brands but also compare their prices, reviews, and style options before making my final purchase. There are also even websites and apps that will compare prices for items for the consumer. The most common occurrence of this I think is comparing airline prices through travel agencies such as Trivago and Google itself. 
Although e-retailing has brought consumers so many amazing advantages and conveniences, e-retailing also brings consumers some disadvantages. 
One common disadvantage is the lack of security and the fear consumers feel about their information being stolen. For major brands online stores, consumers may feel more comfortable inputting their information, but for smaller or newer brands consumers may have a fear of having their information stolen. And if businesses do not input proper safety measures for this secure information, consumers' personal information can be stolen they will no longer want to shop from that specific e-retail store. I have never had my information stolen through online retail stores, but I am extra careful of what websites I input this information just for extra precaution. Another large disadvantage consumers face with online shopping is the lack of personal interaction. This social interaction can help consumers build loyalty to a brand. I also know from personal experience I really enjoy the interaction in traditional retail stores so I can receive a second opinion from “the expert”, and when purchasing more expensive items such as furniture, it is nice to get that expert opinion and see what they have to offer and if they can make any recommendations, and this cannot be done easily through e-retailing. 
Some other disadvantages that customers face with e-retailing (and I have personally experienced) are delivery times can be extremely long or customers have to pay extra money to have products delivered sooner, issues with online refunds, and not being able to actually use our five senses to buy products on the e-retail store. 
Customer reviews are one feature of online retailing that I have seen to be an advantage AND a disadvantage for customers. As an advantage, it gives customers a better idea of how products look (with real-life customer images), how materials hold up, and overall how other customers like the product. This can help influence a customer's purchase decision. From my experience, I always read customer reviews before an online purchase now, and if I read any bad reviews I either don’t purchase at all or I have to really think about if I want to make this risky purchase. But I also view customer reviews as a disadvantage sometimes. For starters, some products can have really mixed reviews and it doesn’t help a customer in determining if they want to purchase the product. But also today brands use “influencer marketing” so much more, they pay “influencers” to talk good about their products and promote them, and will even give out sales codes for the influencer's audience to use. With this, it’s hard to tell what reviews are based on personal experience or if they're just being paid to leave good reviews. One example of this that I have seen is with the Beis Weekender Bag/Tote. This product was heavily advertised on TikTok over the last 6 months or so. Every influencer was raving about it and calling it “the best travel bag ever”. Then the average consumer started buying this bag but realized this bag sucked for travel (especially flying). So through these “deceiving” reviews, consumers wasted their money on a product that doesn't actually do its job and this reflects poorly on the brand itself. 
References
Clark, D. (2022, June 14). » US Ecommerce Will Cross $1 Trillion in 2022 eMarketer Newsroom. Insider Intelligence. Retrieved January 18, 2023, from https://www.insiderintelligence.com/newsroom/index.php/us-ecommerce-will-cross-1-trillion-in-2022/
Eleonora Pantano, Bang Nguyen, Charles Dennis, & Sabine Gerlach. (2017). Internet Retailing and Future Perspectives: Vol. Second edition. Routledge.
Kelly, R. (2022, November 8). Is Shopping Online Really Cheaper? The Balance. Retrieved January 18, 2023, from https://www.thebalancemoney.com/is-shopping-online-really-cheaper-939778Statista. (2022). eCommerce - United States. Statista. Retrieved January 18, 2023, from https://www.statista.com/outlook/dmo/ecommerce/united-states#key-players
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wings2fashion · 1 year ago
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Adam Kimmel’s Carhartt Collections Fulfilled a Boyhood Dream
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In 2011, Adam Kimmel’s first Carhartt collection debuted at Barneys New York, select other retailers nationwide, and internationally. Known for his Italian-style tailoring and relentlessly luxurious minimalist aesthetic, it seemed like Kimmel took a bit of a detour with this partnership with the stolid workwear company. Carhartt, Inc., has offered affordable, well-made, heavy-duty pieces for more than 130 years. But what seemed like a detour was more of a full circle: Kimmel remembered wearing and loving Carhartt since childhood. So he easily found the common denominators between his high-fashion AK menswear line and what he called the “American heritage” brand: integrity, quality, and a thoroughly masculine edge.  Jay Bell, then Barneys’ vice president and merchandise manager, made the initial overtures that resulted in the collaboration. It was Bell who first saw the creative possibilities and connected Carhartt and Kimmel as a merchandising win for Barneys, as well. Romancing an American heritage brand This first collaboration with another clothing brand gave Kimmel, as he put it, an opportunity to “expand my business in a romantic way.” It became one in a series of thoughtfully implemented creative endeavors highlighting cultural influencers—for example, Snoop Dogg, Beat-era art magazine Semina, and “artificial realist” artist George Condo—whose distinctive styles and immediately recognizable viewpoints vibed with Kimmel’s own. For Carhartt, this very special partnership signaled its first stateside venture into designer clothes after pairing with noted European brands. Kimmel put a lot of effort into showing Carhartt they were dealing with a fan with total respect for their product, someone whom they could trust when putting their brand in his hands.  For his Carhartt launch, Adam Kimmel created more than two dozen pieces in classic, comfortable fabrics like denim, cotton twill, moleskin, and flannel. He offered a quilted moleskin jacket, moleskin pants, a canvas artist’s coat lined with brushed cotton, and other distinctive outerwear items. There were shirts constructed from denim or flannel, and the color palette centered on the designer’s favored neutrals, as well as indigo and royal blue.  Another of the stylistic innovations for Carhartt was to switch up its classic wave-shaped logo from crimson and gold to blue and red. Throughout, the designer focused on sleekening the cut and softening the texture of the fabrics he used. He transported the basic ethos of his AK brand, whose pieces were fashioned in Italy from the finest Italian-made fabrics, to Carhartt’s facilities in the United States. “Honest value for an honest dollar” These pieces mirrored the workwear themes that distinguished most of Kimmel’s collections under his own brand, but featured affordable price points starting from about $70.  He had always been impressed, Kimmel told an interviewer from Dazed Digital, with Carhartt’s “quality and durability.” The company’s thoughtfully designed extra touches, including reinforced riveting, disaster-resistant fabrics, and heavy-duty threads, extend the life and wearability of their heavy-rotation garments for years. A dozen years after his first Carhartt collection appeared, the elegantly sturdy pieces are holding their value on upscale resale clothing sites like TheRealReal.  In 1889, in Dearborn, Michigan, Hamilton Carhartt founded the company that now bears his name. His motto: “Honest value for an honest dollar.” He’d started out in furniture, but a conversation with a railroad engineer led Carhartt to realize there was a market for the kind of tough, durable work clothing that railway and other workers needed. From half a dozen staff and two sewing machines, Carhartt expanded his business thanks to the industrial build-out, in steam and steel, of a growing nation. He also dressed farmers and ranchers—anyone who needed sturdy, element-resistant pieces for working outdoors.  The very bearable lightness of being In his second collaboration with Carhartt, Kimmel’s quirky humor—and that of his model, photographer Ari Marcopoulos—leapt off the page that recorded their “A Day in the Park” photo shoot. Kimmel constructed these designs around the classic looks of park rangers and state troopers—two public service jobs for which he holds a lot of respect. After stopping by Kimmel’s office and putting on the iconic ranger hat he saw there, Marcopoulos became one in a long line of Kimmel friends and creative influences to serve as muse. The dark green flight coat Kimmel shaped from duck canvas fabric fit Marcopoulos with the designer’s trademark fine tailoring.  While he designed his initial Carhartt collection for Fall/Winter 2011, Kimmel was able to bring a more delicate touch to the second edition for Spring/Summer 2012. He lightened up the fabrics and gave the whole a more refined, elevated touch. To create the backdrop for the clothing, he brought in Paintallica, the “gutsy and tough” artists’ collective whose carvings adorned display windows at Barneys, among other venues. It’s that gutsy toughness that Kimmel wanted to define that season’s pieces.  Today’s Carhartt brand, still based outside of Detroit and still family-owned, continues to signify value, fitness for purpose, and style. And Adam Kimmel’s Carhartt collection—like each of his runway collections and artistic collaborations—continues to inspire passion in new fans, thanks to his precise eye for how to best infuse fashion into function. Read the full article
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leeanndicicco · 1 year ago
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Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.
Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.
What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.
When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.
What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:
“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.
“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.
“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”
Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.
The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.
In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.
Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.
Add Search Engine Land to your Google News feed.    
Related stories
New on Search Engine Land
<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>
About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management
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txshelby · 1 year ago
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Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.
Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.
What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.
When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.
What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:
“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.
“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.
“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”
Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.
The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.
In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.
Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.
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<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>
About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management
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bdbmarketingdesign01 · 1 year ago
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Your Trusted Digital Marketing Company in Michigan
Partner with the top-rated Digital Marketing Company in Michigan for tailored strategies that drive success. From SEO mastery to targeted campaigns, we elevate your online presence. Meanwhile, explore transformative leadership with our Executive Coaching services. Unlock your full potential, both digitally and professionally. Choose excellence with Michigan's leading digital marketing solutions and executive coaching expertise.
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popcornindia · 1 year ago
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"Navigating Success: The Digital Marketing Landscape in Michigan"
In the heart of the Great Lakes region, Michigan stands as a beacon of innovation and economic growth. As businesses across the state strive to reach new heights, the role of digital marketing has become increasingly vital. In this dynamic landscape, embracing the power of digital marketing opens doors to unparalleled opportunities for businesses of all sizes.
Michigan's diverse business ecosystem, ranging from automotive giants in Detroit to tech startups in Ann Arbor, demands a strategic approach to digital marketing. Harnessing the potential of online platforms and technologies is crucial for staying competitive in this thriving market.
One of the key pillars of digital marketing in Michigan is social media. Platforms like Facebook, Instagram, and Twitter offer businesses the chance to connect with their target audience on a personal level. Whether you're a local retailer in Grand Rapids or a tech company in Lansing, creating engaging and shareable content on social media can significantly boost brand visibility.
Search engine optimization (SEO) is another cornerstone of successful digital marketing in Michigan. With consumers increasingly relying on search engines to find products and services, businesses need to optimize their online presence to rank higher in search results. This not only enhances visibility but also establishes credibility among potential customers.
Email marketing remains a powerful tool for businesses across Michigan. Crafting targeted and personalized email campaigns helps build lasting relationships with customers. Whether promoting special offers, announcing new products, or sharing valuable content, email marketing enables businesses to stay top-of-mind and foster customer loyalty.
Michigan's digital marketing landscape also embraces the importance of mobile optimization. With a growing number of consumers using smartphones for online activities, ensuring that websites and content are mobile-friendly is essential. This not only enhances user experience but also positively impacts search engine rankings.
Collaborating with influencers and leveraging partnerships is another effective strategy in Michigan's digital marketing playbook. Influencer marketing allows businesses to tap into established audiences and build trust with potential customers. Local influencers can play a significant role in connecting businesses with their target demographic in a more authentic way.
In conclusion, the digital marketing scene in Michigan is a dynamic and ever-evolving landscape. Businesses that adapt and embrace the power of online platforms, SEO, social media, email marketing, mobile optimization, and influencer collaborations position themselves for success in the vibrant Michigan market. As the state continues to grow and innovate, a robust digital marketing strategy will be the driving force behind businesses reaching new heights and connecting with their audience in meaningful ways.
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briannamwood · 1 year ago
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Week 1: My Journey in Fashion & Creativity
Hello, lovely readers! My name is Brianna Wood, and I'm ecstatic to welcome you to my Tumblr blog. I'd like to take this opportunity to share a bit about myself, my aspirations, and what you can expect from this blog. I'm currently a junior at CMU online, majoring in Fashion Merchandising and Visual Design, with a minor in Entrepreneurship. While my days are filled with spreadsheets and numbers as a full-time accountant at Westborn Market in Redford, Michigan, my heart truly belongs to the world of fashion, music, and poetry. I draw inspiration from iconic artists like Lana Del Rey and Jim Morrison, whose creativity and individuality have left an indelible mark on my own journey. My ultimate career goal is to become a fashion stylist or buyer and, one day, open my very own boutique. I envision a space where I can curate unique collections that reflect my personal style and connect with individuals who appreciate the artistry of fashion. My blog is a platform to document my progress, share my insights, and hopefully inspire others who share my passion for the industry. On this blog, you can look forward to style inspiration, creative expressions, and, of course, personal anecdotes. Now, let's shift our focus to a company that I believe excels in their use of social media, particularly in line with the principles I've encountered in my studies. Chanel is an exemplary company when it comes to their use of social media, and they excel in several key principles that align with the modern fashion industry and the digital age. (Click on the link to see their Instagram page.) Chanel has mastered the art of storytelling. They maintain a consistent brand image across their social media platforms, which includes elegant and timeless imagery that reflects the essence of the brand. Whether it's showcasing their latest fashion collections, beauty products, or behind-the-scenes glimpses, Chanel's content always tells a story of luxury, sophistication, and creativity. Chanel actively engages with its audience. They respond to comments, messages, and questions, fostering a sense of community and dialogue. Their dedication to engaging with followers makes customers feel valued and heard, which is crucial for brand loyalty. Chanel's social media profiles are a visual treat. They invest in high-quality photography and design to create an aesthetically pleasing and cohesive feed. The consistent use of their signature black-and-white color scheme and iconic branding elements, like the interlocking "C"s, ensures that their content is instantly recognizable. Chanel often collaborates with influential figures, celebrities, and influencers. These partnerships not only expand their reach but also enhance their credibility and relevance in the fashion industry. By associating with these figures, they tap into new audiences and strengthen their brand image. Chanel utilizes social media to create a sense of exclusivity and scarcity. They often tease upcoming collections or events, creating anticipation and excitement among their followers. This strategy can lead to increased demand and engagement. Chanel has successfully built a community around their brand. They encourage user-generated content and hashtags, inviting customers to share their experiences with Chanel products. This not only boosts brand loyalty but also provides valuable social proof. While maintaining a classic and timeless image, Chanel also keeps up with social media trends. They use features like Instagram Stories, IGTV, and live streams to engage with their audience in real-time, ensuring they remain relevant and accessible to a younger, tech-savvy audience. This serves as a valuable example for aspiring fashion professionals like myself, showing how to adapt to the digital age while staying true to the essence of the brand. Stay inspired, Brianna Wood
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Boost Software Delivery in 2024 with Nine Advanced Software Analytics Solutions
Analytics platforms provide the critical visibility development teams need to boost productivity, improve quality, and exceed expectations in 2024. With robust tracking and actionable recommendations, Pluralsight Flow is a top solution for optimizing engineering performance this year. Cogent continues to stand out as a leading force in technological solutions, shaping the trajectory of the digital realm. Keep an eye out as we delve into groundbreaking Software development analytics tools in 2024.
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yungmalta · 1 year ago
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Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.
Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.
What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.
When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.
What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:
“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.
“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.
“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”
Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.
The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.
In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.
Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.
Add Search Engine Land to your Google News feed.    
Related stories
New on Search Engine Land
<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>
About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management
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