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meganwilhoit · 2 years ago

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Digital Retailing: Understanding and Communicating with the E-Consumer.

Over the last few years digital retailing and e-commerce have been steadily increasing. And then with the COVID-19 pandemic and months of lockdown, e-commerce has skyrocketed. In 2022 the United States' eCommerce surpassed one trillion dollars (Clark, 2022) and holds roughly an 11.27% annual growth rate (Statista, 2022).

Hi, my name is Megan Wilhoit I am a digital marketing student at Davenport University in Michigan, and I am a consumer. I am lucky enough to come from a generation who grew up with technology as an aid to my life and have it not consume my life. Because of this, I was able to see how retail has changed over the years for the average consumer. I get to see firsthand how new technology is impacting our lives, whether that is an advantage or disadvantage. And as someone who is is wanting to go into digital marketing, getting to experience how digital retail affects consumers and how they shop is super important.

I remember the days when if I couldn’t find something at Meijer, I would go to a different store or find the next best alternative. But now we live in a world where if I don’t see a specific product in store, I go straight to Amazon, or that store's website, and order it to be at my doorstep in one day. Over the last 23 years, I have gotten to witness the fantastic advantages e-shopping has brought to e-consumers. But I have also gotten to see the disadvantages that come with e-shopping for consumers. And when comparing the advantages and disadvantages, it makes me start to wonder how “great” e-shopping really is for the average consumer.

One of the most common advantages I have seen is the convenience e-shopping has brought to consumers. Like I stated before, I remember the days when if something could not be found in-store, you would have to go to a different location or store to find the product or you could maybe order the product online. But now with e-retailing, consumers (like myself) can purchase products from anywhere online. I don’t need to go in person to look for a product. Also, online retailers such as Amazon, have even made the online purchasing environment even easier, using “buy now with one click” options, saving your address and payment information for future purchases, and easily being able to re-purchase goods you have bought in the past. With these benefits, consumers are also not having to put in as much effort and thinking when it comes to buying. These benefits are focused more on non-perishable items, but e-retailers have even been bringing grocery shopping online. With companies such as Shipt, Instacart, or grocery stores' online grocery shopping applications, consumers can do their weekly grocery shopping from the comfort of their homes or during breaks at work. Consumers can even schedule when they want their groceries to be delivered and schedule future grocery shopping for their most common items.

The convenience of e-retailing can also be viewed from a location standpoint. E-retailing can put consumers in contact with brands all across the world, or just help consumers reach retailers who don’t have a physical location near them.

Two personal examples of location convince that come to mind are 1, I live in Grand Rapids, Michigan. I am fortunate enough to live near many malls and shopping centers, but one huge company I don’t have nearby is IKEA. With my current financial situation (being a college student and only working part-time), I cannot afford to purchase expensive furniture (even if it will last me longer). So using IKEA can really help save me money. And with e-retailing, I am actually able to purchase their products without having to drive the two and half hour journey. IKEA even offers a “design” feature on their online store where consumers (such as myself) and design out how furniture will fit and look into space. Without e-retailing and its features I would have to truly envision a space with furniture, measure out the open spaces, write a list of these measurements, and still have to make an almost 3-hour car ride to a store where the products in mind may not even be in stock. E-retailing has been able to completely cut out these inconveniences for consumers online. My other personal experience deals with local businesses. Every year I go to Mackinac Island. On the island, there are so many cute local shops and boutiques, and I love looking through them to get gift ideas. With e-retailing I can now take their business cards home with me and still be able to purchase their products from my hometown of Grand Rapids, instead of having to make the purchase the exact moment I am on the island. E-retailing has made connecting with local businesses online plausible.

Some other advantages e-retailing has brought consumers are the variety of products or “breadth and depth” as well as the personalization of products. Online stores are able to hold a much larger stock of products for consumers than a traditional store can hold. This allows of consumers to have much more variety in styles, sizing, colors, etc. Also with online shopping, personalizing individual products is much easier. Whether that orders a custom-sized couch to fit a specific living area or customing a pair of Nikes to your significant other's favorite colors. Another area of personalization online retail stores has been able to add sections such as “customers also bought”. Consumers can use these features to find other products or brands similar to what they already have purchased while having this feeling of personalization with the company.

The last “common” advantage e-retailing brings to consumers is the pricing and the ease of product comparisons. Pricing has been found to be cheaper through online retailers because “online retailers may have fewer overhead costs” (Kelly and Baker, 2022), as well as the ease of finding coupon codes and extra sales. Also with the ease of e-retailing consumers can easily compare prices of specific products on different websites to see which site is going to give them the best deal. The same thing goes for products. For me when I think of when I want to buy a dress for a more formal occasion. I can now use the Internet to not only find different brands but also compare their prices, reviews, and style options before making my final purchase. There are also even websites and apps that will compare prices for items for the consumer. The most common occurrence of this I think is comparing airline prices through travel agencies such as Trivago and Google itself.

Although e-retailing has brought consumers so many amazing advantages and conveniences, e-retailing also brings consumers some disadvantages.

One common disadvantage is the lack of security and the fear consumers feel about their information being stolen. For major brands online stores, consumers may feel more comfortable inputting their information, but for smaller or newer brands consumers may have a fear of having their information stolen. And if businesses do not input proper safety measures for this secure information, consumers' personal information can be stolen they will no longer want to shop from that specific e-retail store. I have never had my information stolen through online retail stores, but I am extra careful of what websites I input this information just for extra precaution. Another large disadvantage consumers face with online shopping is the lack of personal interaction. This social interaction can help consumers build loyalty to a brand. I also know from personal experience I really enjoy the interaction in traditional retail stores so I can receive a second opinion from “the expert”, and when purchasing more expensive items such as furniture, it is nice to get that expert opinion and see what they have to offer and if they can make any recommendations, and this cannot be done easily through e-retailing.

Some other disadvantages that customers face with e-retailing (and I have personally experienced) are delivery times can be extremely long or customers have to pay extra money to have products delivered sooner, issues with online refunds, and not being able to actually use our five senses to buy products on the e-retail store.

Customer reviews are one feature of online retailing that I have seen to be an advantage AND a disadvantage for customers. As an advantage, it gives customers a better idea of how products look (with real-life customer images), how materials hold up, and overall how other customers like the product. This can help influence a customer's purchase decision. From my experience, I always read customer reviews before an online purchase now, and if I read any bad reviews I either don’t purchase at all or I have to really think about if I want to make this risky purchase. But I also view customer reviews as a disadvantage sometimes. For starters, some products can have really mixed reviews and it doesn’t help a customer in determining if they want to purchase the product. But also today brands use “influencer marketing” so much more, they pay “influencers” to talk good about their products and promote them, and will even give out sales codes for the influencer's audience to use. With this, it’s hard to tell what reviews are based on personal experience or if they're just being paid to leave good reviews. One example of this that I have seen is with the Beis Weekender Bag/Tote. This product was heavily advertised on TikTok over the last 6 months or so. Every influencer was raving about it and calling it “the best travel bag ever”. Then the average consumer started buying this bag but realized this bag sucked for travel (especially flying). So through these “deceiving” reviews, consumers wasted their money on a product that doesn't actually do its job and this reflects poorly on the brand itself.

References

Clark, D. (2022, June 14). » US Ecommerce Will Cross $1 Trillion in 2022 eMarketer Newsroom. Insider Intelligence. Retrieved January 18, 2023, from https://www.insiderintelligence.com/newsroom/index.php/us-ecommerce-will-cross-1-trillion-in-2022/

Eleonora Pantano, Bang Nguyen, Charles Dennis, & Sabine Gerlach. (2017). Internet Retailing and Future Perspectives: Vol. Second edition. Routledge.

Kelly, R. (2022, November 8). Is Shopping Online Really Cheaper? The Balance. Retrieved January 18, 2023, from https://www.thebalancemoney.com/is-shopping-online-really-cheaper-939778Statista. (2022). eCommerce - United States. Statista. Retrieved January 18, 2023, from https://www.statista.com/outlook/dmo/ecommerce/united-states#key-players

#marketing #digital marketing #e-retail #onlineshopping #consumers #ecommerce

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tribespark · 15 days ago

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Why Hire a Website Copywriter in Michigan for Your Business?

The straight answer to this question is that a website copywriter can communicate your brand message in the right way to your audience. They create effective webpage content that beats your competitors, drives conversions, and helps you rank on top Google rankings. Therefore, a business must hire a good Digital Marketing Agency in Michigan to rule the online market. Let us explain and understand this further.

5 reasons to hire a website copywriter in Michigan?

Local market expertise: A website copywriter understands Michigan's local culture, nuances, and dialect. They can write a copy for your website that resonates with the customers of a region.

Brand message: A good copywriter will make sure your brand voice is consistent across the different pages of your website and aligns with your marketing strategy.

Good SEO results: A copy with relevant keywords will help your website rank. It means more customers will reach your website in Michigan and explore your services.

Conversion optimization: A persuasive copy of content can compel the audience to shop for your products, sign up, or hire your services.

Save time and effort: When you leave Website Copywriting Michigan for experts, you get more time to strategize about your business operations.

Conclusion: It is very important to have an excellent online reputation for a business. Tribe Spark is one of the best Michigan digital marketing agencies that provides website copywriting, Seo and graphic designing. Explore their website and start making new customer base now!

#Website copywriter Michigan #Michigan Digital Marketing Agency

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athomeindianacom · 18 days ago

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Top Qualities to Look for in a Real Estate Agent in Indiana

Whether you're buying or selling a home, partnering with the right real estate agent is essential to achieving the best outcome in Indiana's unique real estate market. With a blend of rural, suburban, and urban areas, Indiana presents diverse opportunities and challenges that demand local expertise and skill. This article will explore the top qualities to look for when selecting real estate agents in Indiana, so you can find the perfect partner for your property journey. 1. Deep Knowledge of the Indiana Market A standout real estate agent in Indiana must have an intimate understanding of the local market. Indiana’s real estate landscape varies from the urban vibrancy of Indianapolis to the scenic lakefront properties near Lake Michigan and the agricultural communities in southern Indiana. Look for an agent who has experience in your specific area and can provide insight into local property values, neighborhood trends, and upcoming developments. Why It Matters: Agents familiar with the nuances of each city and community can guide you to properties that match your lifestyle and investment goals while avoiding over- or under-pricing your home based on outdated or generalized data. 2. Strong Communication and Negotiation Skills In any real estate transaction, clear communication and effective negotiation are vital. You want an agent who can answer questions, provide updates, and guide you through each stage of the buying or selling process without any confusion. Additionally, a skilled negotiator will help you secure the best deal, whether you're buying your dream home or selling a property. Look for agents who are approachable, responsive, and skilled at managing expectations.

Why It Matters: Indiana’s competitive market often requires agents to act quickly and assertively to get the best results for clients. Strong communicators and negotiators can help reduce stress and ensure you’re satisfied with your transaction. 3. Comprehensive Marketing Strategy In today’s digital age, a robust marketing plan is essential for getting maximum exposure for your listing. Good real estate agents in Indiana should be able to leverage social media, local online listings, and traditional media to reach potential buyers. They should also have professional photography, video tours, and staging services to make your property stand out. Why It Matters: A well-marketed home will attract more buyers, which can lead to faster sales and potentially higher offers. In Indiana, where buyers range from first-time homebuyers to investors, visibility is key to attracting the right audience. 4. Local Connections and Resources The best real estate agents in Indiana have strong connections with other local professionals, from mortgage brokers and inspectors to contractors and appraisers. These connections can be incredibly valuable, especially if you’re buying a fixer-upper or need a quick turnaround for repairs. Why It Matters: An agent with a network of trusted professionals can make the process smoother by connecting you with reliable service providers, often at better rates. These connections demonstrate the agent’s deep-rooted presence in the community and commitment to your needs. 5. Strong Track Record and Positive Reviews Before committing to an agent, check their track record. Look for real estate agents in Indiana with a history of successful transactions in your price range and desired area. Online reviews and testimonials from previous clients are excellent indicators of the agent's reliability and professionalism. Why It Matters: Experience and success in the Indiana market mean the agent is well-equipped to handle any challenges. Reviews and testimonials provide insight into the agent’s working style and overall client satisfaction, giving you confidence in your decision. 6. Familiarity with Indiana's Real Estate Regulations Indiana has its own unique real estate laws, processes, and regulations. A great agent should be well-versed in Indiana-specific requirements, from the disclosure obligations for sellers to local tax policies and transaction timelines. Why It Matters: Agents who understand state laws can help avoid legal pitfalls and keep transactions compliant. This knowledge is especially useful if you’re new to Indiana or unfamiliar with the state’s real estate practices. 7. Passion and Commitment to Client Success Above all, a great real estate agent is dedicated to helping you achieve your goals. Look for someone who listens carefully, genuinely cares about your needs, and is willing to go the extra mile to secure your dream property or maximize your sale. Passionate agents are often proactive, addressing potential issues before they arise and continually updating you on the process. Why It Matters: Buying or selling a home is one of the most significant transactions in your life, and having a supportive and dedicated agent can make all the difference. A committed agent will prioritize your interests and ensure that your real estate experience in Indiana is a positive one. Choosing the Right Real Estate Agent in Indiana In a state as diverse as Indiana, finding a real estate agent with these qualities can make your journey smoother, faster, and more enjoyable. With deep market knowledge, strong communication, and a commitment to excellence, the best real estate agents in Indiana can help you navigate every step, providing confidence in one of the most important transactions you'll make.

#real estate agents in Indiana

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lawyersdatascraping · 2 months ago

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Texas Bar Association Attorneys Email List

Discover how the Texas Bar Association Attorneys Email List by LawyersDataLab.com can revolutionize your law firm marketing strategy. Learn how top legal marketing companies leverage this valuable resource for successful campaigns. The Texas Bar Association Attorneys Email List provided by LawyersDataLab.com is a powerful tool that can greatly enhance your law firm marketing strategy. This comprehensive list contains the contact details of attorneys who are members of the Texas Bar Association, making it an invaluable resource for legal professionals. By utilizing this email list, law firms can reach a wide audience of potential clients and establish valuable connections within the legal community. Whether you are a solo practitioner or a large law firm, this email list can help you expand your reach and attract new clients.

In addition to providing contact information, the Texas Bar Association Attorneys Email List also includes other valuable data fields such as practice areas, years of experience, and law school attended. This allows you to target your marketing efforts and tailor your messages to specific groups of attorneys. With the Texas Bar Association Attorneys Email List, you can take your law firm marketing to the next level and stay ahead of the competition in today's digital age.

List of Data Fields

The Texas Bar Association Attorneys Email List includes a wide range of data fields that can help you refine your marketing efforts and connect with the right audience. Included in this list are some of the essential data fields:

- Attorney Name: Attorney's Name.

- Email Address: The email address of the attorney.

- Practice Areas: The areas of law in which the attorney specializes.

- Years of Experience: The number of years the attorney has been practicing law.

- Law School Attended: The law school attended by the attorney.

By having access to this information, you can segment your marketing campaigns and target attorneys who are most likely to be interested in your services. This can greatly improve the effectiveness of your marketing efforts and increase your chances of success.

Benefits of Texas Bar Association Attorneys Email List

The Texas Bar Association Attorneys Email List offers numerous benefits for law firm marketing, lawyers marketing, and legal marketing companies. Some of the key benefits include:

1. Wide Reach: With thousands of attorneys on the list, you can reach a large audience and increase your chances of finding potential clients.

2. Targeted Marketing: The data fields included in the email list allow you to target your marketing efforts and tailor your messages to specific groups of attorneys.

3. Cost-Effective: Compared to traditional marketing methods, email marketing is a cost-effective way to promote your services and generate leads.

4. Increased Visibility: By reaching out to attorneys through email, you can increase your visibility within the legal community and establish valuable connections.

5. Time-Saving: Instead of manually searching for attorneys to contact, the Texas Bar Association Attorneys Email List provides you with a ready-to-use database of contacts, saving you time and effort.

By leveraging the benefits of this email list, you can enhance your marketing strategy and drive the growth of your law firm.

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Conclusion

In conclusion, the Texas Bar Association Attorneys Email List by LawyersDataLab.com is a valuable resource for law firm marketing, lawyers marketing, and legal marketing companies. This comprehensive list provides access to a wide range of attorneys who are members of the Texas Bar Association, allowing you to reach a large audience and establish valuable connections within the legal community. By utilizing the data fields included in the email list, you can target your marketing efforts and tailor your messages to specific groups of attorneys. This increases the effectiveness of your marketing campaigns and improves your chances of success.

Don't miss out on the opportunity to revolutionize your law firm marketing strategy. Take advantage of the Texas Bar Association Attorneys Email List by LawyersDataLab.com and stay ahead of the competition in today's digital age.

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chonacas · 3 months ago

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Award-Winning Marketer and Cultural Translator with Dr. Marcus Collins

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.  

  His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity.

  Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm’s “Cliff Paul” campaign – among others. 

  Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.  

  Marcus’ work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence

of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits. 

Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.

Stay connected and pick up "For the Culture"

https://marctothec.com/

https://www.instagram.com/marctothec/

https://www.linkedin.com/in/marctothec/

https://www.amazon.com/s?k=for+the+culture+dr+marcus+collins

Stay connected: https://www.chonacas.com/links/

Business: https://www.linkedin.com/in/katiechonacas/

Check out this episode streaming now in over 100 countries

#arts podcast #entertainment podcast #web3 podcast #nft podcast

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searchrankingexperts · 8 months ago

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Connect with Detroit Audiences Best Seo Agency in Detroit

In the heart of Michigan lies a bustling hub of business activity - Detroit. As companies vie for attention in this competitive market, one crucial tool stands out: Search Engine Optimization (SEO). Finding the best SEO agency in Detroit can be a game-changer for businesses striving to enhance their online presence and attract local customers. In this comprehensive guide, we'll delve into the intricacies of the Seo Firm Detroit landscape, explore the qualities of top SEO companies, and provide valuable insights to help you navigate through the plethora of options available.

Understanding the SEO Landscape in Detroit

Digital Marketing Agency in Detroit business environment is dynamic and diverse, with companies spanning various industries competing for visibility both locally and nationally. In such a competitive landscape, effective SEO strategies are paramount for businesses to stand out amidst the crowd. Local SEO, in particular, plays a crucial role in connecting Detroit-based businesses with their target audience, making it essential to partner with an agency well-versed in the nuances of the local market.

Characteristics of a Top SEO Company

When it comes to selecting the best SEO agency in Detroit, certain qualities set the top performers apart. Experience, expertise, and a proven track record of delivering tangible results are key attributes to look for. A top SEO company understands the intricacies of search engine algorithms, stays updated with industry trends, and employs ethical practices to drive sustainable growth for its clients.

Exploring SEO Firms in Detroit

Several Seo Firm Detroit cater to the diverse needs of businesses in Detroit. From boutique firms specializing in niche markets to full-service agencies offering comprehensive digital marketing solutions, there's no shortage of options. Let's take a closer look at some of the leading SEO firms making waves in the Motor City.

Evaluation Criteria for Choosing the Best SEO Agency

Selecting the right SEO agency involves careful consideration of various factors. Reputation, pricing, client testimonials, and the agency's approach to customization are all crucial aspects to evaluate. A reputable SEO agency will offer transparency, clear communication, and a tailored strategy aligned with your business goals.

Reviews of Top SEO Companies in Detroit

SEO Firm Detroit: With a proven track record of helping local businesses dominate search engine rankings, SEO Firm Detroit stands out for its personalized approach and commitment to results.

Best SEO Agency in Detroit: As the name suggests, this agency has earned its reputation as one of the best in Detroit, boasting a team of seasoned professionals dedicated to driving tangible outcomes for clients.

Top SEO Company Detroit: Known for its innovative strategies and data-driven approach, Top SEO Company Detroit has consistently delivered exceptional results for businesses of all sizes.

Case Studies and Success Stories

To truly understand the impact of SEO, let's explore some real-life examples. From small startups to established enterprises, businesses across Detroit have witnessed remarkable transformations in their online visibility, website traffic, and ultimately, their bottom line, thanks to strategic SEO initiatives.

Affordable SEO Services in Detroit

While quality should never be compromised, Top Seo Company Detroit is also a crucial consideration for businesses, especially in today's economic climate. Fortunately, many SEO agencies in Detroit offer competitive pricing without sacrificing the quality of service. By choosing a reputable agency that aligns with your budgetary constraints, you can achieve significant ROI from your SEO investment.

Local SEO Services and the Detroit Market

In a city as vibrant as Detroit, local SEO takes center stage. Whether you're a brick-and-mortar establishment or an e-commerce retailer targeting local customers, optimizing your online presence for local search is essential. Local SEO services tailored to the unique characteristics of the Detroit market can help businesses connect with their target audience on a more personal level.

The Role of Social Media Marketing Agencies

In today's digital landscape, SEO and Local Seo Services in Detroit go hand in hand. A holistic approach that integrates SEO strategies with social media marketing efforts can amplify your online visibility and engagement. Partnering with a reputable social media marketing agency in Detroit can complement your SEO initiatives and enhance your overall digital presence.

In the bustling metropolis of Detroit, navigating the intricacies of SEO can be a daunting task for businesses. However, by partnering with the best SEO agency in Detroit, you can unlock the full potential of your online presence and propel your business to new heights of success. With a thorough understanding of the local market, a commitment to excellence, and a tailored approach to your unique needs, the right Social Media Marketing Agency in Detroit can be your most valuable ally in the journey towards digital dominance in Detroit's competitive landscape.

FAQs: Finding the Best SEO Agency in Detroit

Q1: Why is SEO important for businesses in Detroit?

A1: SEO is essential for businesses in Detroit to enhance their online visibility, attract local customers, and stay competitive in the market. With effective SEO strategies, businesses can improve their search engine rankings, drive targeted traffic to their websites, and ultimately increase sales and revenue.

Q2: What qualities should I look for in a top SEO company?

A2: When selecting an Social Media Marketing Services Detroit it's crucial to consider factors such as experience, expertise, and a proven track record of delivering results. Look for agencies that stay updated with industry trends, employ ethical practices, and offer personalized strategies tailored to your business goals.

Q3: How do I evaluate the reputation of an SEO agency? A3: You can evaluate the reputation of an SEO agency by researching client testimonials, online reviews, and case studies. Additionally, consider reaching out to past clients for firsthand feedback on their experiences with the agency.

Q4: Are there affordable SEO services available in Detroit?

A4: Yes, many SEO agencies in Detroit offer affordable services without compromising quality. By comparing pricing packages and assessing the value provided by different agencies, you can find cost-effective solutions that fit your budgetary constraints.

Q5: What is the significance of local SEO for businesses in Detroit?

A5: Local SEO is crucial for businesses in Detroit to connect with their target audience in the local market. By optimizing their online presence for local search, businesses can improve their visibility in local search results, attract nearby customers, and drive foot traffic to their physical locations.

Get in Touch

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#Best Seo Agency in Detroit

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arpov-blog-blog · 8 months ago

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Hopium Chronicles By Simon Rosenberg

Great New Biden Ad, Biden Leads in 4 New Polls, Gov. Newsom Helps Celebrate Hopium's 1st Birthday!

SIMON ROSENBERG MAR 9, 2024

Great New Biden Ad, “For You” - The 1st Biden ad of the general election dropped this morning and it is just great. Strong, warm, funny. A really start to the general. Do watch fellow info warriors and share this through your networks and organizations this weekend. We need as many people to see it as possible.

youtube

Here’s the releases from the campaign:

In “For You” President Biden Touts His Historic Record, Points Out Trump’s Lack Thereof In “For You” President Biden discusses how his wisdom, experience, and��yes, even age—have been critical to getting big things done for the American people in his first term, and the choice Americans will face this November between Joe Biden’s experienced and effective leadership versus Donald Trump and his assault on Americans’ rights and democracy. The six-week ad flight will air on national cable and local broadcast and cable television in Michigan, Pennsylvania, and Wisconsin, Arizona, Georgia, Nevada, and North Carolina. The ad campaign will target audiences in the key markets of Detroit, Flint, Grand Rapids, Philadelphia, Pittsburgh, Harrisburg, Milwaukee, Madison, Green Bay, Phoenix, Atlanta, Las Vegas, and Raleigh, with a focus on voters of color and young voters. The ad will air on popular entertainment and sports programming on stations like ESPN, TNT, FX, Adult Swim, and Comedy Central and during high-viewership moments like the NCAA March Madness Tournament. It will also run digitally across platforms – with a heavy emphasis on Instagram, Facebook, and YouTube. The following is a statement from Biden-Harris Campaign Communications Director Michael Tyler: “Y'all want to talk about age? Let's talk about age. At 77, Joe Biden beat Donald Trump. At 78, he led us through the COVID crisis, put us on a path to creating nearly 15 million new jobs since the day he took office, and passed the Bipartisan Infrastructure Law to repair our roads and bridges and expand access to broadband internet to every community. At 79, he got us the most significant gun safety legislation in a generation and became the first president to beat Big Pharma and cap the cost of insulin at $35 for seniors. At the same time, he made the single largest investment in history to combat climate change – all before his 80th birthday. Meanwhile, the only helpful thing Donald Trump did for the American people in four years was lose the 2020 election to Joe Biden – and it’s the one thing he won’t take credit for.” “Now, Joe Biden is 81 and he's going to beat Donald Trump again because he wakes up every single day fighting for the American people while Trump wages a campaign of revenge and retribution focused on himself. Trump may be four years younger than Joe Biden, but his ideas are old as hell and they've already been rejected by the American people. Joe Biden is running to make sure we reject them for good.”

The general election is here my friends. Make sure you sign up for the Biden-Harris campaign today. Give whatever you can - $5, $10 or more - to get going. As we discussed yesterday, Joe Biden has made it clear he is fighting for us. Now we need to go fight for him!

Biden Leads in 4 New National Polls - Even before his powerful State of The Union speech, the President has had his best week of polling in some time. Four new, national polls show him leading. He made meaningful gains in all of them, and all 4 had more interviews than the most recent NYT poll (you can find the polls at 538). Here they are, Biden-Trump:

47%-44% Kaiser Family Foundation (7 pt Biden gain since last poll)

51%-49% Emerson (3 pt Biden gain since last poll)

44%-43% Morning Consult (5 pt Biden gain over past month)

43%-42% TIPP (3 pt Biden gain since last poll)

A central reason I’ve been so optimistic about us winning in November is that I always believed that when it became clear to voters that it was Biden vs Trump, and the Biden campaign began in earnest, a big chunk of our wandering coalition would come home. Biden would then gain 3-4 points and open up a small but meaningful lead in national polling. It’s possible that is what we we’re seeing now. It’s what Morning Consult found in their polling this week:

Biden retakes lead from Trump: Biden leads Trump, the likeliest Republican presidential nominee for 2024, by 1 percentage point (44% to 43%) in our latest national tracking survey. It’s Biden’s first lead over Trump since early January, and is driven by coalescence among the voters who backed him last time around: 85% of Biden 2020 voters say they’d vote for him if the election were today, the largest share since early September.

We begin the general election with the race close and competitive. Trump does not lead, nor he is favored. As I wrote recently, there are serious warning signs about ongoing Trump/Republican struggles and underperformance right now for those who want to see them. Yes, we have work to do to win this election and get to 55. But it is doable work, work that we can do, whereas their job of selling a more dangerous and extreme MAGA to a country which has rejected it in 2018, 2020, 2022 and 2023 is far, far harder.

#Youtube

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appel1988 · 9 months ago

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jayfarner · 1 year ago

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Did Jay Farner divorce his wife, Wendi Farner? Learn About Rocket Mortgage's Entrepreneur and Philanthropist!

Did Jay Farner Divorce His Wife, Wendi Farner? How did he end up in the building? Jay Farner, a US businessman and investor, is the CEO of Rocket Mortgage and Quicken Loans. He also owns Rocket Companies.

He was born on 24 March 1973 in Detroit, Michigan. In 1996, he graduated from Michigan State University with a Bachelor's degree in Finance.

Is Jay Farner separated from his wife?

Rumours have circulated that he and his beloved wife maybe separating. It is unclear whether these rumours are true, as neither he nor his wife have confirmed them. He is happily married to Wendi. There is no evidence on the Internet that the couple has any issues or conflicts.

We don't have much information about his wife's upbringing and family history because he hasn't provided much. She hasn't revealed her birth date, indicating she is very discreet. Her online images show she appears to be in her late 40s. This means that she's about the same age as her husband. The general population recognizes her as the wife of Rocket Companies CEO wendi farner divorce.

He is also unsure how he met his wife or when they married. No documents exist that show their wedding date. Neither their romantic history nor the details of their marriage have been made public.

He said that the three children of this couple are all gifted swimmers. This has made a significant impact on their growth and development.

Jay Farner's Net Worth

According to Forbes, Jay Farner is an American investor and businessman who had a worth of $45,000,000 as of November 2022. He collected enormous riches with his successful career at Rocket Mortgage, Quicken Loans and Rocket Companies, where he is currently CEO.

Jay Farner's Early Career and Life

Farner began working for Fast Loans Inc. after graduating from Michigan State University as a loan officer in 1996. He joined the company when it was known as Rock Financial and had been founded

by David Gilbert eleven years earlier. After climbing the corporate ladder, Farner was appointed director of mortgage banking in 1997.

He was promoted to Web Mortgage Banking vice president when he launched its online business in May 1998. Jay Farner, who held various positions at Quicken Loans before being appointed president and chief marketer, was promoted after holding several jobs. 2011 Jay Farner was named one of Crain’s Detroit Business' 40 Under 40. His accomplishments were recognized.

Farner was responsible for an important marketing initiative called the March Madness Brackets Tournament 2014. The contest, which offered a $1 billion prize, attracted millions of new leads and billions of interactions online. PR Week called the campaign a "data-driven exercise like gold dust," many people said it was the best PR move for the year.

Jay Farner's Journey to Build Rocket Mortgage

Jay Farner and Quicken Loans established Rocket Mortgage in 2015, the first-ever fully digital consumer mortgage lending company. Rocket Mortgage was the first lender to implement digital closings. TechCrunch called the launch of Rocket Mortgage's company "the iPhone moment" and compared its process with TurboTax.

Rocket Mortgage advertised during the Super Bowl 2016 with the slogan, "Push Button Get Mortgage," customers could apply for a loan using their mobile device. Some people were concerned that the ease of getting loans brought back memories of the subprime crisis.

Quicken Loans is one of the few lenders that have survived the financial crises because they never engaged in subprime loans. Nevertheless, some critics made the comparisons. He became CEO of Quicken in February 2017.

The business was able to originate $25 billion worth of consumer home loans with his hiring. This surpassed Wells Fargo’s $23 billion and ascended to the top spot of retail home loan lenders in the United States. Rocket Companies Inc. (the parent company of Quicken) debuted on the New York Stock Exchange in August 2020. On the first trading day, 100 million shares were traded, generating $1.8billion.

Rebuilding Detroit & Supporting American Businesses

Jay Farner is a successful investor and businessman known for his charitable works. He expressed his desire for Detroit, home to Quicken Loans and the Motor City, to be rebuilt after manufacturing jobs left. He supports American companies and wants to restructure Detroit into a better city.

Jay Farner: A Philanthropist

Jay Farner, father of three swimmers who compete in competitions, understands the value of water safety education. Jay Farner donated $1 million over three years to the YMCA Metropolitan Detroit to expand its swim education program.

The donation will allow over 7500 Detroit youths to participate in free swim lessons, increase the capacity of the Youth Safety Around Water Drowning Prevention Program and enrol more students in Youth Swim Lessons.

The conclusion of the article is:

Jay Farner is keeping his personal life under wraps. Many people respect Jay Farner because he supports and assists in different endeavours. He is a gentle and true philanthropist who believes in changing people's lives.

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lawyersdatascraping · 8 months ago

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Texas Bar Association Attorneys Email List

List of Data Fields

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jaroedpanga · 1 year ago

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Discover the Best Online International Courses

In this digital era, geographical boundaries no longer confine education, and the vast expanse of the internet brings an array of opportunities to your virtual doorstep.

Prestigious international courses are now just a click away. Whether you're a fervent learner seeking to enhance your skill set, a professional aiming to stay ahead of the curve, or an individual with a passion for knowledge, these online courses hold the key to unlocking your full potential.

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Prepare to be empowered as we navigate the diverse digital landscape, decode the intricacies of accreditation, and uncover the art of networking in a virtual learning environment. By the end of this guide, you'll possess the knowledge and confidence to make well-informed decisions about your education, propelling yourself towards a future adorned with global opportunities. So, let's set forth on this transformative expedition of discovery and growth through the realm of the best online international courses.

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Accelerated General Management Program (AGMP) - Michigan Ross

The expectations of senior business leaders are evolving due to global market forces, innovation, and uncertainty. Companies are searching for strategic global change agents who can guide them to success in competitive landscapes. Whether individuals aim to excel in their current roles, progress within their organizations, or acquire skills for new leadership positions, the Michigan Ross Accelerated General Management Program (AGMP) is designed to assist them in reaching their aspirations. This high-level international management program enables professionals to expedite their career advancement by delving into advanced management concepts. Spanning 6 months, the program offers an intensive learning experience that grants access to cutting-edge management tools and the latest strategic insights. Esteemed faculty members from Michigan Ross oversee the program, ensuring top-notch education.

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Professionals with significant experience who are interested in pursuing doctoral programs can effortlessly unlock fresh opportunities for career advancement, improved salary increments, and progression to top-tier management roles by distinguishing yourself on a worldwide scale by enrolling at the Swiss School of Management (SSM), ranked as the 4th best management school globally. SSM is an accredited international institution of higher learning that is dedicated to providing an exceptional educational journey. This includes personalized leadership coaching, tailored personal development plans, and innovative educational resources.

Embark on a two-year Doctor of Business Administration (DBA) program at the Swiss School of Management, which is meticulously designed for seasoned professionals looking to deepen their comprehension of the intricacies of global business. The DBA program spans four semesters and necessitates the attainment of 120 ECTS-Credits. Through a research-intensive approach, the program equips established business experts with the knowledge and skills required to thrive in the contemporary business landscape.

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In today's context, leaders are embracing a global perspective to overcome challenges and address the intricacies present in the business arena. The Advanced Strategy & Leadership Program is thoughtfully designed to position participants for success by enriching the vital competencies necessary to thrive in the demanding business landscape.

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Attain a global standard of data literacy through the esteemed collaboration between Rotman School of Management (University of Toronto) and IITM Pravartak Technology Innovation Hub of IIT Madras in the Advanced Data Science Certificate Program. This immersive, future-proof, and comprehensive program is custom-tailored for talented individuals who aspire to undergo a transformative educational journey in the realm of data science. Participants will gain exposure to cutting-edge data analytics tools and methodologies for extracting meaningful insights from real-world data.

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Thus, in today's interconnected world, the pursuit of knowledge knows no boundaries. Online international courses have emerged as a gateway to a global learning experience, offering unparalleled opportunities to expand horizons, enhance skill sets, and connect with experts and peers from around the world. From prestigious institutions to cutting-edge programs, these courses bring the best of education right to your screen.

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24x7ads · 1 year ago

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How Does Digital Marketing In Michigan Help Your Business Grow?

Do you want to grow your business rapidly, or Are you making plenty of effort to grow your business but still not getting the desired results? There is no doubt that the times have changed and these changes have brought myriad smart solutions. No matter what is lagging you behind, digital marketing in Michigan is the solution to the many business challenges. Now, besides traditional marketing, businesses have many more effective and robust strategies to establish their business successfully in the world.

Additionally, digital marketing has provided many opportunities to achieve desired business goals that which traditional marketing could never accomplish. You can leverage its benefits whether you’re a small business, startup, or well-established one, making it the best for all businesses.

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Are you looking for ways that make digital marketing in Michigan an ideal choice for businesses nowadays? It allows you to build a strong brand reputation that generates trust in your audience. Here In this article, we’ll discuss some effective techniques that will help you understand the whole thing. Let’s have a look:

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You can target the correct audience using digital marketing. Businesses can reach potential customers from anywhere in the world through digital marketing. Using targeted paid search campaigns, social media ads, and email marketing makes your business visible across the world. These marketing tactics get you the traffic of the people who are interested in your brand or product. In addition, PPC services in Michigan (PPC) will enable you to appear at the top of Google searches and popular websites.

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Over the years, digital marketing in Michigan has proved itself a key to the success of businesses. You can earn more leads, convert customers, and increase revenue through digital marketing. You may think that you can do your marketing yourself, but it will require much time and effort. Hiring an agency can solve all your problems on your behalf. By putting a solid strategy in place, you can increase ROI and position your company for long-term growth. If you want to grow your business or stand out from your competition, go for the 24x7 Ads. They have years of experience in digital marketing that set them apart from others. Reach out to them now!

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masterinfotechofficial · 1 year ago

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Web Development Services Help You Build Powerful Websites

Web development services are required to develop websites that show surprising results for business owners and users. Many great options for web development and design companies across the USA. Master Infotech is one of them. Master Infotech offers web development services in almost all cities. Businesses situated in Michigan could choose us as their web development partner.

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earaercircular · 1 year ago

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The Spanish Gestamp gets into the electric car

Gestamp R&D Center in Michigan (USA).

The component manufacturer has presented an ambitious strategic plan that has the plug-in vehicle as its cornerstone.

Gestamp[1] is an optimistic company[2]. The automobile components company, owned by the Riberas family (73.8%), has presented its vision for 2027 and it is appreciated. It is considering more market share, a strengthened balance sheet, debt under control and the electric vehicle[3] as the main source of business, since it will contribute up to 7,000 million annually, half of all the group's income. Optimism is a good thing, but it has to be accompanied by effective plans. "These are ambitious goals, but realistic," says Ignacio Mosquera, the company's financial director.

Gestamp knows to what difficulties could result. The company opted for growth between 2010 and 2020 and it has had a hard time. The drop in manufacturing and sales of cars due to the pandemic, the bankruptcy in supply chains and the increase in costs, especially in the US, have taken their toll. The company has returned to profit in the last two years. It lost 71 million in 2020, earned 155 million the following year and another 260 million in 2022. But since its IPO in 2017, with a valuation of 3,222 million[4], the shares have accumulated a drop of more than 30%. The strategic plan until 2027 wants to be the springboard towards a clear future. However there is a but: five years is such a long period that it can blur the objectives.

"It is true that [automobile] production will be getting back to normal and that is going to help them," says Esther Gutiérrez, an analyst at Bankinter[5]. “However, the context is more complicated; financing costs —relevant for the purchase of goods such as cars— are higher and there is an economic context that in the best of cases points to a slowdown ”, she adds. In short, optimism, sooner or later, has to pass through the filter of reality. “Companies [in the sector] that have exceeded expectations recognise that maintaining pace in the future is going to be difficult,” recalls Gutiérrez. "In a context like this," concludes the Bankinter expert, "I don't know if such measurable objectives can be achieved with such a long-term plan."

Gestamp's finance director[6] has no doubts about the horizon of the plan. The company, according to Mosquera, "has long-term contracts with its clients, between 7 and 10 years, which allows us to have high revenue visibility in the medium term, hence the plan until 2027 is in line with that visibility ”.

The keys to the group —100 factories, 42,000 employees— are diversification, digitization and new products focused on electric vehicles. The group chaired by Francisco Riberas is manufacturing new specific products for electrified vehicles with high added value, such as the battery-box; the door ring, which integrates multiple parts into a single piece, and solutions to lighten the vehicle's weight, something fundamental in the development of the electric vehicle. They are the keys to increase the group's turnover by around 5% above the market; improve margins between 1.5% and 1.9%; hold the debt, located at 2,265 million and maintain a remuneration to the shareholder at 30% of the benefits.

While keeping a constant eye on a market in transformation, Gestamp has been in the process of mergers, acquisitions and joint ventures for some time. Most purchases come from a previous period. In 2011 it acquired ThyssenKrupp Metal Forming and in 2010 the group bought the company Edscha (hinge supplier). In a later stage, in 2022 it took a 33% stake in the metal recycling company Gescrap[7]. The Riberas family company, Acek, already controlled a third of the company's capital, so the purchase of a new stake was a kind of update of the professional relations of the Riberas (Gestamp) and the Velascos, founders of the recycling company. Both groups had already agreed on the shareholding of Gonvarri, the Riberas family's marketer of steel products and which was the seed of Gestamp.

From the point of view of the Riberas, the purchase of 33% of Gescrap makes all the sense. Gestamp produces high quality scrap and Gescrap recycles it. In the company's version, "having access to recoverable waste gives us a competitive advantage over our customers". Namely to achieve a circular economy. But not all analysts see it so clearly. Álvaro Arístegui, from Renta 4[8], has doubts about the purchase. "We do not know all the economic details of it and we still do not see its strategic fit." Gutiérrez, from Bankinter, agrees: "The purchase was a way to make steel more accessible, but it is hard for me to see the fit and contribution of the business."

Tailwinds

All in all, Gestamp has favourable winds to meet its objectives. The EU maintains its commitment to the electric vehicle and the restrictions on the sale of vehicles with a combustion engine; the automobile sector comes from a crisis and there is stagnant demand. In the case of Spain there is a double circumstance: an aging car park and a huge mismatch between the plans for the implementation of electric vehicles and reality. The National Integrated Energy and Climate Plan (PNIEC)[9] foresees five million electric vehicles by 2030. The Anfac manufacturers association[10] estimates that there are just over one million. There is a field to play.

"Gestamp estimates a compound annual growth rate of 27% for the next five years and this is something that may be realistic if the objectives of fighting climate change and emissions and the elimination of combustion cars by 2035 are maintained," explains Ignacio Cantos-Figuerola , from atl Capital.[11] “The risk”, he adds, “comes from the Nafta countries (USA, Canada, Mexico), where they are not getting the returns they get elsewhere. They try to get partially out of the region knowing that this region accounts for almost 20% of their income”. The plan advanced by Riberas is to grow in China to perform an equal repartition of the business over three large areas: Europe, the US and Asia. It's a challenge. To meet objectives, Gutiérrez assures, they will have to closely monitor the cost structure and be very efficient in investment decisions. Inside the company there is trust. "Gestamp has achieved its best results after a period of pandemic, high inflationary pressures, increases in energy and geopolitical instability," they explain.

Source

Santiago Carcar, Gestamp se sube al coche eléctrico, in: El País, 3-7-2023, https://elpais.com/economia/negocios/2023-07-03/gestamp-se-sube-al-coche-electrico.html

[1] Gestamp Automoción, S.A. simply known as Gestamp, is a Spanish multinational automotive engineering company. It is one of leading firms in the European automotive industry. https://www.gestamp.com/About-Us/Gestamp-group

[2] While the automotive industry maintains its plants still affected by the lashes in the supply chain left by the covid crisis, Gestamp has managed to recover the figures prior to the pandemic despite the fact that the full recovery of car sales is not expected until 2024. Last year, the manufacturer of automotive components had a turnover of 10,726 million euros, 32% more than the previous year, and a figure higher than the 9,065 million of 2019, before the appearance of the coronavirus. The net profit of the group stood at 260 million, 67% more. https://elpais.com/economia/2023-02-27/gestamp-supera-los-resultados-anteriores-a-la-pandemia-y-gana-260-millones.html

[3] Gestamp's plan for the 2023-2027 period contemplates that more than half of its income comes from the field of electric cars, with the commitment to allocate 30% of the annual profit to the payment of dividends. Francisco Riberas, executive president of the automotive component manufacturer, pointed out on Tuesday that "we are prepared for the challenge of sustainable mobility". This strategy includes the purchase of the company Gescrap, which manages waste recycling and improves the level of circular economy of Gestamp itself.. https://cincodias.elpais.com/companias/2023-06-20/gestamp-focalizara-mas-del-50-del-negocio-en-el-coche-electrico-en-cinco-anos.html

[4] The manufacturer of components for the automobile, Gestamp, boosted its profits by 67.7% last year, up to 260 million euros, according to information published this Monday by the company, a figure higher than that of 2019, the last full year before the Covid-19 pandemic. The Spanish firm managed, in turn, to increase turnover to 10,726 million, 32.5% more than in 2021. Gestamp, which obtained these good results in a particularly difficult context for the sector, with bottlenecks in the supply of chips and parts, inflation and rising interest rates, he blamed his "discipline and financial soundness" for the gains. https://cincodias.elpais.com/companias/2023-02-27/gestamp-dispara-un-68-sus-beneficios-y-supera-sus-ganancias-prepandemia.html

[5] Bankinter, S.A. is a Spanish financial services company headquartered in Madrid. It has been listed on the Bolsa de Madrid since 1972, and is part of the Ibex35 Index. It was founded in 1965 as an industrial bank through a joint venture between Banco Santander and Bank of America.

[6] Gestamp wants its share of the emerging electric car business and is strengthening its ties with several automotive brands that are a benchmark in this field, including the Chinese group BYD, which this year will increase sales by 36% and produce one million cars, both hybrids as 100% battery-powered. https://cincodias.elpais.com/companias/2023-05-09/gestamp-estrecha-lazos-con-tesla-y-la-china-byd-en-el-coche-electrico.html

[7] Read also: https://www.tumblr.com/earaercircular/702458249537011712/spanish-gestamp-buys-333-of-gescrap-for-its?source=share

[8] Renta 4 Banco is a financial institution specializing in investment products and services and is the only investment services company listed on the Spanish stock exchange (Madrid, Barcelona, Bilbao and Valencia) and a member of the General Investment Guarantee Fund (FOGAIN). Its head office is in Madrid, 57 offices are throughout Spain and international offices are in Chile, Colombia and Peru.

[9] Plan Nacional Integrado de Energía y Clima (PNIEC) 2021-2030 (National Integrated Energy and Climate Plan): defines the objectives of reducing greenhouse gas emissions, penetration of renewable energies and energy efficiency. Determines the lines of action and the path that, according to the models used, is the most suitable and efficient, maximizing opportunities and benefits for the economy, employment, health and the environment; minimizing costs and respecting the adaptation needs to the most CO2 intensive sectors. It is a programmatic document that must be submitted to the European Commission for evaluation and that will be discussed with the different agents in Spain throughout 2019. https://www.idae.es/informacion-y-publicaciones/plan-nacional-integrado-de-energia-y-clima-pniec-2021-2030

[10] ANFAC is the Asociación Nacional de Fabricantes de Automóviles y Camiones (National Association of Automobile and Truck Manufacturers) whose mission is to promote the proper development of the Automotive Sector, contributing to the general interests of the country. In the development of its functions, ANFAC represents the common interests of manufacturers of vehicles or derivatives thereof, their engines and components, and their brands. In this way, ANFAC assumes the representation and collective management of the interests of its associated members before the Administrations and before all kinds of public and private entities and institutions. In commitment to its associates, all the activities and performances of ANFAC. They are oriented towards integrity, transparency and equal access in their development, which conform to the main values that define the association. https://anfac.com/portal-de-transparencia/quienes-somos/

[11] Atl Capital a Private Banking entity founded in 2003 that bases its business model on offering global and personalized financial advice. atl Capital is made up of highly trained professionals with proven experience in the financial sector. The firm's capital is distributed among its partners, an aspect that reinforces the free nature of investment recommendations to clients, as there is no conflict of interest. https://www.atlcapital.es/quienes-somos/

#circular economy #electric cars

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