#DeliveryOnDemand

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Multi-Taskers

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[tamarasskincare]

Home Care Products to Your Home

Let me know what you need🥰. Just because you can’t come for a treatment, doesn’t mean you have to go without a great home regimen ❤️! Give me a call or send me a message, let’s see how your skin is doing, we can gladly arrange a home-care product drop-off or delivery. #TamarasSkinCare #IGotTheGoods #DeliveryOnDemand

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How Can Same Day Delivery keep you Ahead in the Competition?

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[deliveryondemand-blog1]

Leveraging Home Delivery Services to Attract and Retain Customers

On May 6th, 2014 Google announced plans to offer same-day deliveries in 12 major US cities, from Manhattan to Dallas in an effort to exponentially grow online sales.

Amazon has been in an ever escalating home-delivery learning cycle where they’ve moved from loss-leader to market leader. Where Google will perform deliveries for specific items from its partner retailers, Amazon is only looking to move more of its goods, faster.

Where does this leave the real retailers? I say real retailers, because most online retailers, Amazon especially are not retailers at all. They are high-volume distribution warehouses with a customer facing website, where customer service amounts to nothing more than an email or call into a call center, and the merchandise is acceptable and inexpensive. Real retailers, those who operate the businesses in our neighborhoods whether a national brand or a mom-and-pop shop, must overcome real world costs of doing business. They employ and train our neighbors and children. They contribute to our little leagues and local devastated families.

So it is essential that real retailers remain and remain profitable. It is unlikely that they will ever be successful in playing on a level field against the likes of Amazon or Google, but the good news is that they don’t have too. Much has been written and argued about the demise of the local retailer, but the fact is there’s a shift coming in the marketplace that positions them for better growth. Ironically, it’s the push that Amazon and its online brethren are making into local delivery that well may pave the way for the survival of the local brick-and-mortar retailer.

In this report we will take a more in depth look at the myriad benefits of offering same-day delivery and set-up from local retailers. We will explore how several retailers have not only used same-day delivery to compete with Amazon, Google and others, but have actually turned it into a new profit center.

Personal Touch The best website ever designed, today or tomorrow, can do little to resemble the experience of shopping in an actual store. A good shopping experience is surreal. When you can feel, hold and otherwise personally experience something before you buy it, it becomes a personal experience. Savvy retailers have learned that this feeling should not end at their front door. Customers today expect that a retailer will go above and beyond their cash registers to keep them happy, if they want them to remain being their customers. Practically this means engaging the customers on their own turf and in a way that is appealing to the customer.

Customer loyalty plans work well to reward frequent shoppers while weeding out the occasionals. However, what if your next best customer cannot buy from you? What if your next best customer does not drive, or has a car too small to carry your goods

or products or is physically unable to carry your goods? Retailers as a group are learning the limitations of the loyalty programs; from indiscriminate demographics data to erroneous customer contact information they drastically limit the remarketing opportunities. Furthermore, they are arbitrary and cannot tell a retailer if he is losing sales to competitors.

Alternatively, once a retailer has chosen to offer home delivery a very unique proposition occurs - by the very necessity of delivery a retailer has verified a customer’s home, and other contact information. Cross referencing addresses allows for additional demographics data, all verified and accurate. Additionally, customers who pay for home delivery and set-up are a retailers best customers as he has identified someone who is willing to do what it takes to get his goods into their home.

Repeatable High Service Levels

Home delivery is by its nature a premium service. Customers opting for this service see the value it provides them and are willing to pay for it either directly or inclusive in the items price. Regardless of how it is positioned, the customer has a greater service level expectation. By default the customer has invited the retailer into their home. They have asked for the retailer to step out in front of his cash register and help them get his goods or products to their families. This is not a responsibility to be taken lightly.

Certain channels have learned over the years how to meet the customers at their home. Furniture sales is a typical example of a business who has mastered the art of meeting the customer in their home. However, even these veterans of home delivery more often than not

miss the mark, as well as a fantastic opportunity for customer feedback and thus retention. A delivery service that is responsive, accountable, and can provide services the same day is an ideal scenario for both the customer and retailers. It allows for immediate gratification, as well as immediate problem resolution. An added benefit is that it also beats what online competitors are typically able to accomplish using the traditional shipping channels of FedEx, USPS and UPS.

Perhaps even more important, a service performed correctly solicits feedback from the customer immediately upon completing the delivery and identifies issues before they become problems. An empowered retailer, who is aware of an unhappy customer can now take the steps necessary in a timely manner to ensure the issues are resolved and the customer satisfaction is restored. 

Increased Ticket Prices

We have been saying for quite a while now that brick-and-mortar retailers do not need to give away same-day in-home delivery for free. Although perhaps not intuitive, when home delivery is made available, and customers are expected to pay for it, they tend to be happier customers. In fact, substantial research shows that customers who need home delivery, are aware that there is often a price to be paid for it if they desire certain products and/or goods. Interesting, these customers will gladly pay for the service and tend to report the highest customer satisfaction levels. Conversely, customers who will not pay for a premium service, even though they need it report significantly lower customer satisfaction levels, even when the service is free.

Another interesting trend we’ve been watching is that of increased ticket sizes. There is strong data to suggest that customers who are willing to pay for home delivery tend to make larger purchases. Perhaps, this is easily explained when we look at one specific client of ours who charges a flat rate for all same-day deliveries, regardless of the size or quantity of items purchased or distance of travel (within a pre-specified radius). Here customers tend to purchase additional items to take advantage of the unlimited delivery size/quantity opportunity.  

A closer look at the above discussed flat-rate fee, reveals that if a retailer can charge their customers a fixed delivery service rate that is greater than the mean rate they pay the delivery companies then home delivery actually becomes a new revenue stream for the retailer. Again, the retailer discussed above has in fact found great success in monetizing the same-day delivery and is actively earning additional revenue on almost every same-day delivery.

Online distributors like Amazon, Google and even Walmart.com are inventing ever more creative ways to get their products to their customers. If every product was equal, this would be a scary proposition. But…all products are not equal, and neither are shopping experiences. Local retailers can provide and are learning the value of providing a superior shopping experience, superior products and superior levels of customer service. Considering all the advantages of being able to provide same-day in-home deliveries and set-up every retailer should take a closer look at their inventory and see if they sell goods or products that could or should be delivered by licensed, insured professionals; and if so then they need to consider providing a new service to better meet their customer’s needs.  

ABOUT DeliveryOnDemand™

DeliveryOnDemand™ is a cloud-based software platform providing premium, on-demand scheduled delivery services for large format items at competitive prices by crowdsourcing professional, licensed and insured delivery companies. Since 2012 our proprietary and state-of-the-art software has helped manage thousands of last mile, same-day deliveries monthly between retailers and their customers, ensuring 100% positive results and tracking every possible metric from warehouse to doorstep and beyond.

DeliveryOnDemand™ is the winner of the 2012 Hightide Award, honoring the most innovative new businesses nationally; the winner of the 2013 Arizona Innovations Challenge and 2014 SBDC Small Business of the year! Connect with us at www.DeliveryOnDemand.us or call 1-888-920-5682 to learn how your business can benefit from the power of the DeliveryOnDemand™ platform and our award winning team.  There are never any costs to your company for using it, and many of our customers mark up the services and create a new revenue stream. So call today to get this powerful new tool to connect with and better service your customers.

[7trendsforretailers-blog-blog]

Seven Trends Impacting Brick-and-Mortar Retailers

The retail industry is in the midst of a massive transformation driven by consumers’ rapid adoption of new digital technologies. By the year 2020, the retail landscape will have fundamentally changed how every retailer will go to market. No segment of retail will be more impacted than the brick-and-mortar store. Here are seven trends brick-and-mortar retailers should consider and what they can do to leverage their stores to become retail winners.

1. Social networks – the wealth of information about consumer shopping behavior and preferences available in social networks is untapped gold for retailers. By leveraging the right customer analytics tools, retailers can effectively mine this data to gain insights into what consumers want to buy and channel these insights into more effective merchandising plans and promotions. Conversely, retailers

can leverage social networks to build relationships and become trusted brands to influence what and how consumers buy.

2. Showrooming – the phenomenon of shoppers coming to brick-and-mortar stores to examine merchandise they later buy online is a paradigm shift that is here to stay. Rather than trying to prevent the inevitable, brick-and-mortar retailers must embrace it as an opportunity to engage shoppers in their stores to grow revenue and loyalty both online and in physical channels. This will require better trained and equipped store associates with clienteling and assisted- selling tools, new service-based store layouts with curated assortments, and greater store autonomy to leverage local events, negotiate prices, and cater to local demographics and shopping preferences.

3. Store-specific assortments – This is an extension of embracing “showrooming” and the local consumer. The era of “push-based” mass merchandising is a thing of the past. Retailers must cater to the local consumer, segment and curate assortments according to their preferences as gleaned from their all-channel purchases, and create store- specific planograms that maximize shelf-level performance.

4. Store-size rationalization – With the changing role of stores from big boxes jammed full of inventory to destinations for entertainment, socializing and the total shopping experience, retailers will quickly need to reevaluate and rationalize their entire real estate strategy. Will the traditional mall anchor stores move to smaller strip centers?  Should once abandoned rural locations be reconsidered? Retailers must understand the new role of physical channels in an all-channel commerce environment and adjust store sizes, layouts, assortments, fixture arrangement and “entertainment” factors accordingly to deliver a seamless brand experience.

5. Near-field communication – In addition to mining social networks, retailers must begin leveraging near-field communication technologies within their stores to better understand how shoppers move through the store to online purchasing decisions, where their interests lie and to offer them contextual, real-time options through mobile apps and interactive store displays that contribute to exciting and relevant new customer shopping experiences.

6. Growth in order fulfillment from stores – one aspect of the all-channel shopping experience that is popular with consumers is the ability to order online and then pick up the merchandise from their local store. This requires traditional retailers to re-examine policies on staffing, compensation, task assignment, inventory planning and sales reporting. Fulfilling online orders from stores raises new issues such as not cannibalizing inventory at the expense of foot traffic and how to measure and compensate store associates and managers for sales made online, but fulfilled in the store—for example, where is revenue for the sale assigned? Additionally, for larger and irregular items, customers are expecting home delivery to be an option that can be purchased parallel to their goods. Additionally, for complex electronics and entertainment merchandise, in-home set-up and installation must be available to avoid being an impediment to purchasing.

7. Growth of the “dark store” - Retailers have started to turn strategically placed, but underperforming stores into non- selling “dark stores” designed to fulfill online orders for same- day or next-day deliveries. This practice will require massive changes to the retail space and tremendous focus on how they source, fulfill and deliver products in a timely fashion through supply chain planning and warehouse management execution. It must also be combined with a flexible and dynamic transportation network in order to move goods profitably with greater emphasis on collaboration with suppliers.

Brick-and-mortar retailers who want to not only survive these seven trends, but also leverage them to become retail leaders in 2020 must consider the entire shopping ecosystem to excel in the following five disciplines.

Deliver an all-channel shopping experience – Consumers want a single, consistent shopping experience regardless of which channel they choose to engage your brand at any given moment. But this entails more than providing a consistent look and feel across channels. It requires that retailers have a 360 degree view of the customer, using contextual data to create personal marketing strategies that engage the customer based on their unique shopping patterns and preferences.

All-channel demand sensing – Creating a seamless all-channel shopping experience begins with accurately sensing demand across all channels simultaneously to create a single forecast of consumer shopping behavior. Using disparate forecasts from each channel is no longer an efficient or effective practice because that is not how consumers shop today. Therefore, retailers must break down the demand silos and create a single, unified version of demand truth to feed the all-channel forecast engine.

Customer-centric channel assortments – By leveraging the all-channel demand forecast and 360 degree view of the customer, retailers can create curated assortments tailored to the customer’s shopping patterns and preferences. It is important to recognize here that the channel of demand (where the order is placed) may often be different from the channel of fulfillment (where the merchandise is picked up or shipped from). The curated assortments must be coordinated with the customer’s channel of demand while inventory and distribution operations must be coordinated with the channel of fulfillment. Based on the customer and their type of purchase, these could be the same or separate channels.

Flexible, real-time and responsive supply chains – Fulfilling the brand promises made to consumers in the all-channel shopping experience requires supply chains that are immediately responsive and flexible. This can only be accomplished with real-time supply chain solutions encompassing all channels and directing all distribution centers concurrently. Inventory must be pooled virtually across the network to support these real-time operations. Segregating inventory and distribution operations by channel will no longer be efficient, nor will it provide the level of customer service demanded by the all-channel shopping experience.

Profit-based distributed inventory management – As retailers evolve supply chain operations from single channel transactions to all-channel order orchestration, processes become more complex, and thus, more prone to escalating costs. Therefore, to ensure the profitability of all-channel operations, supply chain solutions must carefully balance the cost and service variables in distributed inventory management. This requires a real-time view of orders, inventory and expected deliveries from suppliers.

There is no question that life for brick-and-mortar stores in 2020 will look vastly different than it does today. But the change is already in full swing. Retailers who want to survive and be winners must start their transformation now. Do you have the right people, the right infrastructure, and the real-time supporting systems for all-channel commerce, store operations and supply chain management to compete and thrive in 2020? It would be unwise to let your competitors get there first.

[haultailapp]

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[haultailapp]

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[haultailapp]

Does Haultail® Delivery On Saturday or Sunday? YEAR-ROUND, even on Holidays!   LARGE or small, we'll HAUL it ALL!    

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[haultailapp]

Haultail® Gift Card. How Does It Work?

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[haultailapp]

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[haultailapp]

Haultail® is a Delivery On-Demand service, and can haul just about anything from anywhere for you, from 6am to 8pm 7 days a week. Fast or best price, we offer you options and flexibility. Choose your option now!

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