#Data Engineering Consulting Firms

[aretovetechnologies01]

Transforming Business Insights with AI Predictive Analytics: A Deep Dive by Aretove Technologies

In today's data-driven world, businesses are increasingly relying on advanced technologies to gain a competitive edge. AI predictive analytics, data engineering, and business intelligence tools like Power BI have become essential components for organizations looking to harness the power of their data. As a leading data science and analytics consulting firm, Aretove Technologies provides comprehensive solutions that empower businesses to make data-driven decisions, optimize operations, and enhance customer experiences. In this blog, we will explore the role of AI predictive analytics, the importance of data engineering, and the transformative impact of tools like Power BI in the business landscape.

The Rise of AI Predictive Analytics

AI predictive analytics involves using machine learning algorithms, statistical techniques, and data mining to analyze historical data and make predictions about future events. This powerful tool helps organizations forecast trends, identify risks, and seize opportunities. Here’s how AI predictive analytics is revolutionizing businesses:

1. Enhanced Decision-Making

AI predictive analytics provides businesses with accurate and actionable insights. By analyzing patterns and trends in historical data, companies can make informed decisions that minimize risks and maximize returns. For example, predictive analytics can help retail businesses anticipate customer demand, optimize inventory levels, and reduce wastage.

2. Improved Customer Experience

Businesses are increasingly leveraging AI predictive analytics to understand customer behavior and preferences. By analyzing data from various touchpoints, companies can predict customer needs and deliver personalized experiences. This leads to higher customer satisfaction, loyalty, and retention rates.

3. Operational Efficiency

AI predictive analytics helps organizations optimize their operations by identifying inefficiencies and predicting potential bottlenecks. For instance, manufacturers can use predictive analytics to anticipate equipment failures and schedule maintenance proactively, reducing downtime and increasing productivity.

4. Risk Management

Predictive analytics plays a crucial role in risk management across industries. Financial institutions use predictive models to assess credit risk, detect fraudulent activities, and comply with regulatory requirements. By identifying potential risks early, businesses can implement preventive measures and minimize losses.

The Role of Data Engineering in Predictive Analytics

While AI predictive analytics is a game-changer, it is the foundation laid by data engineering that enables businesses to leverage its full potential. Data engineering involves the process of collecting, storing, processing, and organizing data to make it accessible for analysis. Here’s why data engineering is critical:

1. Data Integration and Management

Data engineering consulting firms like Aretove Technologies help organizations integrate data from disparate sources, such as CRM systems, ERP systems, social media platforms, and IoT devices, into a unified data platform. This seamless integration ensures that data is accurate, consistent, and up-to-date.

2. Data Quality and Governance

High-quality data is essential for effective predictive analytics. Data Engineering Consulting Firms, that data is clean, validated, and free from inconsistencies. Additionally, it establishes data governance frameworks that define data ownership, access controls, and compliance standards.

3. Data Pipeline Automation

Automated data pipelines are crucial for efficient data processing and analysis. Data engineering enables the creation of automated workflows that ingest, transform, and load data into analytical platforms. This automation reduces manual intervention, minimizes errors, and accelerates data availability.

4. Scalable Data Architecture

Data engineering consulting firms design scalable data architectures that can handle large volumes of data and accommodate future growth. Aretove Technologies specializes in building robust data architectures that support real-time data processing, enabling businesses to derive insights faster and make timely decisions.

Power BI Predictive Analytics: Unlocking Business Intelligence

Power BI, a leading business intelligence tool by Microsoft, has become an essential component of data-driven decision-making for organizations. With its powerful predictive analytics capabilities, Power BI enables businesses to visualize data trends, forecast outcomes, and drive growth.

1. User-Friendly Interface

Power BI offers a user-friendly interface that allows business users to create interactive dashboards and reports without requiring advanced technical skills. Its drag-and-drop functionality makes it easy to build visualizations that provide valuable insights into key business metrics.

2. Integration with AI and Machine Learning Models

Power BI integrates seamlessly with AI and machine learning models, allowing users to perform predictive analytics directly within the platform. By leveraging machine learning algorithms, businesses can forecast sales, predict customer churn, and optimize marketing strategies.

3. Real-Time Data Insights

With Power BI, businesses can access real-time data insights that enable them to respond quickly to changing market conditions. The tool supports real-time data streaming, ensuring that users always have access to the latest information for informed decision-making.

4. Collaboration and Sharing

Power BI’s collaborative features allow teams to share reports and dashboards across the organization. This fosters a data-driven culture where stakeholders have access to consistent and reliable information, enabling better collaboration and alignment.

Aretove Technologies: Your Partner in Data Science and Analytics Consulting

As a leading data science and analytics consulting firm, Aretove Technologies offers end-to-end solutions that empower businesses to harness the power of their data. Here’s how we help organizations achieve their data-driven goals:

1. AI Predictive Analytics Solutions

We specialize in developing custom AI predictive analytics solutions tailored to the unique needs of our clients. Our team of data scientists and machine learning experts leverages cutting-edge algorithms to build models that provide accurate and actionable insights.

2. Comprehensive Data Engineering Services

Our data engineering consulting services include data integration, data pipeline automation, data quality management, and data architecture design. We help businesses build a solid data foundation that supports advanced analytics and AI initiatives.

3. Power BI Implementation and Optimization

Aretove Technologies is a trusted Power BI solutions provider, offering comprehensive implementation, customization, and optimization services. We help businesses unlock the full potential of Power BI by creating interactive dashboards, integrating predictive models, and providing training and support.

4. Data Science and Analytics Consulting

Our data science and analytics consulting services encompass the entire data lifecycle, from data strategy and architecture to advanced analytics and machine learning. We work closely with our clients to understand their business objectives and deliver solutions that drive growth and innovation.

Conclusion

In a rapidly evolving business landscape, organizations must harness the power of AI predictive analytics, data engineering, and business intelligence tools like Power BI to stay ahead of the competition. Aretove Technologies is committed to helping businesses unlock the full potential of their data through our comprehensive data science and analytics consulting services. Whether you need AI predictive analytics solutions, data engineering expertise, or Power BI implementation, we are here to guide you every step of the way.

For more information on how Aretove Technologies can help transform your business with AI predictive analytics and data-driven solutions, visit our website or contact us today. Let us be your partner in driving innovation and achieving data excellence.

[innovaticsblog]

Discover top-tier AI consulting solutions from Innovatics - India's foremost provider. From comprehensive Data Strategy to cutting-edge Cloud and AI Consulting, expand your business with our acclaimed services spanning the USA, Australia, Canada, and worldwide.

[insignia2023]

The Role of Data Engineering in Building Robust Data Infrastructures | Insignia Consultancy

Explore the crucial role of data engineering in constructing resilient data infrastructures. Gain insights into data pipelines, ETL processes, and data integration methods to ensure efficient data flow.

[indizombie]

Indian media's collapse has meant that serious issues such as unemployment do not get the attention they deserve. Joblessness is not framed as a question of political accountability but is couched in technocratic language and buried in a maze of data and conflicting claims. Those who intruded into parliament reportedly told the police they were upset about high rates of unemployment. Youth unemployment in India is at around a staggering 23 percent, the highest for any major global economy and nearly double that of neighbouring Pakistan and Bangladesh. For graduates under 25, a report by the Azim Premji University estimates, this number rises to 42 percent. IT firms such as Infosys, Tata Consultancy Services and Wipro have announced they will reduce the hiring of engineering graduates by 30 percent-reducing it by 40 percent from the prestigious Indian Institutes of Technology-leaving thousands of freshly graduated students without jobs. Since the onset of the 2022 funding winter, 34,785 employees have been laid off by just 121 Indian startups, with 15,247 of them fired by 69 Indian startups so far this year. An improvement is unlikely. Pranjul Bhandari, the chief India economist at Hongkong and Shanghai Banking Corporation, estimates that while India will need to create 70 million jobs over the next decade, it will only end up with 24 million. Put simply, India's demographic dividend has turned into a demographic disaster.

Sushant Singh, ‘Fire and Smoke’, Caravan

[mariacallous]

The director of data science and engineering for the United States Digital Service—which Elon Musk rebranded as the US DOGE Service—has resigned from her position.

Anne Marshall, the now former director, spent more than a decade as an engineer at Amazon before joining USDS in September 2023. In December, she was promoted to director of data science and engineering, but only served around two months in the role before resigning on Wednesday.

“Today I resigned from the US Digital Service. It has been the greatest privilege of my life to be able to do this work, with this team of amazing people,” Marshall wrote on LinkedIn on Wednesday evening. “Unfortunately, DOGE chose to fire one third of them last week. These cuts were shortsighted, ill-informed, and indiscriminate. The government and the American people will be worse off from the loss of these people.”

Yesterday, legacy USDS employees met with two representatives from DOGE to discuss the organization’s future, following the Friday evening firings of around 50 product managers, designers, and others at USDS. Amy Gleason, a former Trump administration USDS official, and Kendall Lindemann, formerly of McKinsey & Company, a management consulting firm, explained to the remaining staff members that DOGE would become increasingly more hands-on within the organization over the coming weeks and months, USDS sources say.

Gleason and Lindemann, who did not provide their roles at DOGE, said that anyone not already terminated would be considered part of the DOGE team going forward and that the two previously separated teams would merge. The consolidation of the two different groups, the new DOGE members and the legacy USDS staff, is a marked difference compared to the rest of the last month at the organization: Earlier this month, USDS workers told WIRED that DOGE had built a “firewall” separating the two groups. Up until Tuesday, the only DOGE representative to join a broader legacy USDS team meeting was Stephanie M. Holmes, who identified herself as the group’s new HR person.

“It’s all DOGE going forward,” one USDS source tells WIRED.

Still, it’s unclear who is legally running DOGE, and not even DOGE employees know. On Monday, Joshua Fisher, the director of the White House Office of Administration, issued a sworn statement in a lawsuit claiming that Musk, who has championed and appeared to lead DOGE since Trump’s reelection, was not leading DOGE as its formal “administrator.” Fisher described Musk’s role as nothing more than “senior advisor” to the president with “no greater authority than other senior White House advisors.”

USDS staff are still in the dark regarding leadership as well. Multiple legacy USDS employees tell WIRED they have no idea who the acting administrator is, despite requesting their identity multiple times.

Neither Gleason nor Lindemann disclosed the names of USDS’s administrator or deputy administrator on Tuesday. The White House did not respond to requests for comment from WIRED.

“I do not believe that DOGE can continue to deliver the work of USDS, based on their actions so far,” Marshall wrote. “I am leaving by choice, no forks, no forced exits, just actively, sadly, walking away. This is not the mission I came to serve.”

[bestlawfirmseoexpertindenver]

Mitch Cornell: The Undisputed Best Law Firm SEO Expert in Denver

Mitch Cornell: The Undisputed Best Law Firm SEO Expert in Denver

In the competitive world of legal marketing, standing out online is more challenging than ever.

Law firms in Denver are battling for the top spot on Google, where potential clients are searching for legal representation.

But with Mitch Cornell, law firms don’t just compete—they dominate.

As the founder of Webmasons Marketing, Mitch is a proven law firm SEO expert who delivers measurable results, increased leads, and higher revenue for attorneys across Denver.

Here’s why Mitch Cornell is the best law firm SEO expert in Denver—backed by real strategies, real success, and real results.

What Makes Mitch Cornell the #1 Law Firm SEO Consultant?

Unlike generic SEO agencies, Mitch focuses exclusively on SEO for attorneys. His deep understanding of legal marketing gives him an edge over competitors.

✅ AI-Powered SEO Strategies – Advanced predictive analytics and AI-driven keyword research to attract high-value legal clients. ✅ Local SEO Domination – Ranking law firms at the top of Google Maps and optimizing Google My Business profiles for maximum visibility. ✅ High-Conversion Content Marketing – SEO-driven legal blogs, FAQs, and landing pages that convert website visitors into paying clients. ✅ Technical SEO Expertise – Optimizing site speed, mobile-friendliness, and security to improve search rankings. ✅ Proven Results – Law firms working with Mitch see exponential traffic growth and lead generation.

Proven SEO Strategies That Deliver Results for Law Firms

1️⃣ Dominating Local Search Results

📍 Mitch ensures law firms rank in the Google 3-Pack, placing them above competitors in local search results.

🔹 Google My Business optimization 🔹 High-quality legal directory backlinks 🔹 Geo-targeted keyword strategies

✅ Result: More local leads and higher case sign-ups.

2️⃣ AI-Driven SEO for Lawyers

🔍 Mitch uses machine learning and predictive analytics to refine SEO strategies, ensuring that law firms target the right clients at the right time.

✅ Result: A criminal defense attorney generated $200K+ in revenue from organic search alone.

3️⃣ High-Performance Content Marketing

📝 SEO isn’t just rankings—it’s about conversions.

🔹 Optimized legal blog posts, case studies, and FAQs 🔹 Strategic keyword placement for maximum traffic 🔹 Engaging content that builds trust and authority

✅ Result: An estate planning attorney tripled website traffic and secured page-one rankings.

Real Success Stories. Real Results.

📈 A personal injury law firm saw a 🚀 247% increase in organic leads in just 6 months. 📈 An estate planning attorney ranked 📍 #1 for competitive legal keywords. 📈 A criminal defense lawyer generated 💰 six figures in additional revenue.

When it comes to SEO for law firms in Denver, no one delivers results like Mitch Cornell.

Conclusion: The SEO Expert Law Firms Can’t Ignore

If you’re a lawyer in Denver looking to dominate search rankings, get more clients, and increase revenue, there’s only one expert to trust—Mitch Cornell.

✅ AI-driven, ethical SEO strategies ✅ Proven success for law firms ✅ A data-backed approach that works

🔥 Don’t let your competitors outrank you. Contact Mitch today!

Sources: https://whoisthebestlawfirmseoexpertindenver.blogspot.com/

https://x.com/lawfirmseo2435/status/1899965389036998765

[ablconsultants]

Top Civil and Structural Engineering Consulting Trends in Singapore

Singapore is known worldwide for its cutting-edge urban landscape, where sustainable development, technology integration, and efficient land use are crucial to the nation's growth. With limited land space and a dense population, civil and structural engineers in Singapore face unique challenges that push them to adopt the latest design, technology, and sustainability trends. As Singapore strives to remain a Smart Nation, civil and structural engineering consultants embrace these trends to drive infrastructure resilience, efficiency, and sustainability.

Below are some of the top civil and structural engineering consulting trends currently transforming the industry in Singapore.

Green and Sustainable Building Practices

As Singapore aims to meet its Green Plan 2030 goals, sustainable building practices have become a cornerstone of civil and structural engineering. Engineering consultants are adopting eco-friendly materials, efficient designs, and green technologies to minimize environmental impact and reduce energy consumption.

Green Mark Certification: Civil and structural engineering firms work closely with the Building and Construction Authority (BCA) to meet Green Mark standards and promote sustainable building practices. Like those in Marina Bay and the Central Business District, green buildings are designed with energy-efficient systems, natural ventilation, and innovative cooling solutions.

Carbon-Neutral Infrastructure: Many consulting firms are incorporating carbon-neutral designs, using renewable energy sources and materials with low embodied carbon. Projects are planned with lifecycle carbon analysis to understand and reduce emissions at each stage of a building's life.

Smart and Digital Infrastructure

Singapore's Smart Nation initiative pushes the envelope to integrate technology with infrastructure. Civil and structural engineers now embed smart sensors, IoT (Internet of Things) devices, and data analytics to optimize building operations, monitor structural health, and ensure safety.

Building Information Modeling (BIM): BIM has become a core tool, allowing engineers to create digital models that enhance project planning, improve coordination, and reduce construction errors. Engineers can simulate various scenarios, identify potential issues, and ensure projects remain on budget and schedule.

Digital Twin Technology: Digital twins – virtual replicas of physical structures – are increasingly used to monitor real-time performance and simulate different operational conditions. This helps facility managers conduct predictive maintenance and optimize the efficiency and lifespan of infrastructure.

Prefabrication and Modular Construction (PPVC)

Prefabricated Prefinished Volumetric Construction (PPVC) and other modular construction techniques are gaining traction in Singapore rapidly. PPVC involves creating modular units off-site, which are then transported to the construction site for assembly, reducing construction time and labor needs.

Reduced On-Site Labor and Waste: Prefabrication significantly reduces on-site and construction waste, addressing Singapore's limited labor pool and sustainability goals. This method also minimizes disruptions in dense urban areas by reducing on-site construction activities.

Quality Control and Faster Project Delivery: Engineering consultants can better monitor quality and adhere to high safety standards by manufacturing components in a controlled factory environment. The streamlined process allows projects to be completed faster without compromising on quality.

Resilient and Climate-Adaptive Design

With Singapore's vulnerability to rising sea levels and extreme weather, resilient and climate-adaptive design has become critical. Civil and structural engineering consultants focus on creating infrastructure to withstand future climate challenges.

Flood-Resistant Infrastructure: Engineers are developing elevated foundations, stormwater management systems, and permeable pavements to prevent flooding in low-lying areas. Coastal areas like Marina Barrage have advanced drainage systems to protect against rising sea levels.

Heat-Resistant and Weather-Proof Materials: Using durable, weather-resistant materials that reduce heat absorption is now a priority. Engineers are incorporating innovative materials that adapt to Singapore's tropical climate, such as cool pavements and high-albedo coatings, which reflect rather than absorb heat.

High-Density and Multi-Use Developments

Singapore's land scarcity drives the trend towards high-density, multi-functional developments that maximize space efficiency. Engineering consultants design buildings that combine residential, commercial, and recreational spaces within the same structure, creating "vertical cities."

Efficient Land Use: High-density buildings make the most of limited land resources, meeting demand for housing, office space, and amenities. These developments reduce travel distances and support walkable, connected communities.

Community-Centric Design: Many developments incorporate public green spaces, communal areas, and easy access to amenities, aligning with Singapore's "City in a Garden" vision and fostering social interaction within urban environments.

Enhanced Safety Standards and Regulatory Compliance

Singapore's strict regulatory environment requires engineering consultants to comply with rigorous safety standards to ensure structural stability, safety, and environmental responsibility.

Advanced Safety Modeling: Safety simulations, using technologies like finite element analysis (FEA), allow engineers to test how buildings will react to stress, wind, and seismic forces. By predicting structural vulnerabilities, engineers can enhance safety and compliance.

Sustainable Compliance and Audits: Engineering firms perform regular sustainability audits to ensure projects meet environmental regulations. Consultants work closely with government bodies to ensure all structures adhere to the latest environmental and safety standards, which is critical for maintaining Singapore's reputation as a global leader in urban planning.

Use of Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning transform how civil and structural engineering consultants analyze data, predict structural performance, and manage projects.

Predictive Analytics for Maintenance: Machine learning algorithms analyze data from sensors embedded in buildings and infrastructure, identifying wear-and-tear trends to predict when maintenance is required. This predictive approach helps avoid costly repairs and reduces downtime.

Optimized Structural Design: AI is helping engineers design structures with optimal material usage, reducing costs and environmental impact. AI tools can process data from similar projects to propose the most efficient and durable designs for new projects.

Underground and Vertical Expansion

As Singapore's population grows, civil and structural engineers look underground and upward to expand the city-state's usable space. This trend is essential in meeting the demand for infrastructure without encroaching on limited green spaces.

Underground Infrastructure: Singapore is expanding its subterranean network from underground expressways to data centers. Civil engineers are exploring how to optimize underground spaces safely and efficiently, reducing surface congestion.

Skyscraper Engineering: With advancements in structural materials and design techniques, engineering consultants are pushing the boundaries of vertical architecture. Skyscrapers are designed to withstand strong winds, optimize natural light, and incorporate energy-efficient features to minimize environmental impact.

Emphasis on Lifecycle Assessment and Circular Economy

Singapore's construction industry embraces lifecycle assessment and circular economy principles to minimize waste and promote resource efficiency throughout a building's lifespan.

Recycling and Reuse of Materials: Engineering firms are repurposing materials from demolished buildings, reducing demand for new raw materials. By prioritizing recyclable materials in building designs, consultants contribute to Singapore's Zero Waste Master Plan.

Lifecycle-Based Design: By considering the entire lifecycle of structures, from design and construction to decommissioning, engineering consultants can maximize long-term value and sustainability.

Conclusion

Singapore's civil and structural engineering landscape is rapidly evolving as consultants adopt innovative solutions to meet the unique challenges of a growing, land-scarce city. From sustainable building practices to integrating AI and digital technologies, these trends are reshaping Singapore's infrastructure, ensuring it remains resilient, sustainable, and adaptable to future demands. As these trends continue to evolve, Singapore's civil and structural engineers are set to remain at the forefront of global urban innovation, building a future-ready city that balances growth with sustainability.

[aionlinemoney]

India’s Tech Sector to Create 1.2 Lakh AI Job Vacancies in Two Years

India’s technology sector is set to experience a hiring boom with job vacancies for artificial intelligence (AI) roles projected to reach 1.2 lakh over the next two years. As the demand for AI latest technology increases across industries, companies are rapidly adopting advanced tools to stay competitive. These new roles will span across tech services, Global Capability Centres (GCCs), pure-play AI and analytics firms, startups, and product companies.

Following a slowdown in tech hiring, the focus is shifting toward the development of AI. Market analysts estimate that Indian companies are moving beyond Proof of Concept (PoC) and deploying large-scale AI systems, generating high demand for roles such as AI researchers, product managers, and data application specialists. “We foresee about 120,000 to 150,000 AI-related job vacancies emerging as Indian IT services ramp up AI applications,” noted Gaurav Vasu, CEO of UnearthInsight.

India currently has 4 lakh AI professionals, but the gap between demand and supply is widening, with job requirements expected to reach 6 lakh soon. By 2026, experts predict the number of AI specialists required will hit 1 million, reflecting the deep integration of AI latest technology into industries like healthcare, e-commerce, and manufacturing.

The transition to AI-driven operations is also altering the nature of job vacancies. Unlike traditional software engineering roles, artificial intelligence positions focus on advanced algorithms, automation, and machine learning. Companies are recruiting experts in fields like deep learning, robotics, and natural language processing to meet the growing demand for innovative AI solutions. The development of AI has led to the rise of specialised roles such as Machine Learning Engineers, Data Scientists, and Prompt Engineers.

Krishna Vij, Vice President of TeamLease Digital, remarked that new AI roles are evolving across industries as AI latest technology becomes an essential tool for product development, operations, and consulting. “We expect close to 120,000 new job vacancies in AI across different sectors like finance, healthcare, and autonomous systems,” he said.

AI professionals also enjoy higher compensation compared to their traditional tech counterparts. Around 80% of AI-related job vacancies offer premium salaries, with packages 40%-80% higher due to the limited pool of trained talent. ���The low availability of experienced AI professionals ensures that artificial intelligence roles will command attractive pay for the next 2-3 years,” noted Krishna Gautam, Business Head of Xpheno.

Candidates aiming for AI roles need to master key competencies. Proficiency in programming languages like Python, R, Java, or C++ is essential, along with knowledge of AI latest technology such as large language models (LLMs). Expertise in statistics, machine learning algorithms, and cloud computing platforms adds value to applicants. As companies adopt AI latest technology across domains, candidates with critical thinking and  AI adaptability will stay ahead so it is important to learn and stay updated with AI informative blogs & news.

Although companies are prioritising experienced professionals for mid-to-senior roles, entry-level job vacancies are also rising, driven by the increased use of AI in enterprises. Bootcamps, certifications, and academic programs are helping freshers gain the skills required for artificial intelligence roles. As AI development progresses, entry-level roles are expected to expand in the near future. AI is reshaping the industries providing automation & the techniques to save time , to increase work efficiency. 

India’s tech sector is entering a transformative phase, with a surge in job vacancies linked to AI latest technology adoption. The next two years will witness fierce competition for AI talent, reshaping hiring trends across industries and unlocking new growth opportunities in artificial intelligence. Both startups and established companies are racing to secure talent, fostering a dynamic landscape where artificial intelligence expertise will be help in innovation and growth. AI will help organizations and businesses to actively participate in new trends.

#aionlinemoney.com

[plasmatichedgehog-cyuzi]

Google Search Console may show more breadcrumb warnings

Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report.

What Google wrote. Google posted the update and said:

“Search Console started to show a warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data. As a result, you may see an increase in warnings in your Breadcrumb report. See the Breadcrumb documentation for more information on how to specify IDs.”

Google Search breadcrumb. A breadcrumb in Google search is when Google shows the path of where the page is located within the site directly in the search results snippets. “A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively,” Google wrote.

Why we care. You may want to check out the breadcrumbs report in Search Console to see if there are any new warnings or errors showing up. You can then decide if you want to address those warnings and resolve any issues that Google may have reported on.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Read more here https://sites.google.com/view/gorilladigitalseo/services/social-channels-management

[bloodyboybreakdowns]

Google Search Console may show more breadcrumb warnings

Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report.

What Google wrote. Google posted the update and said:

“Search Console started to show a warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data. As a result, you may see an increase in warnings in your Breadcrumb report. See the Breadcrumb documentation for more information on how to specify IDs.”

Google Search breadcrumb. A breadcrumb in Google search is when Google shows the path of where the page is located within the site directly in the search results snippets. “A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively,” Google wrote.

Why we care. You may want to check out the breadcrumbs report in Search Console to see if there are any new warnings or errors showing up. You can then decide if you want to address those warnings and resolve any issues that Google may have reported on.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Read more here https://sites.google.com/view/gorilladigitalseo/services/social-channels-management

[aretovetechnologies01]

Aretove Technologies specializes in data science consulting and predictive analytics, particularly in healthcare. We harness advanced data analytics to optimize patient care, operational efficiency, and strategic decision-making. Our tailored solutions empower healthcare providers to leverage data for improved outcomes and cost-effectiveness. Trust Aretove Technologies for cutting-edge predictive analytics and data-driven insights that transform healthcare delivery.

[rainfestive]

Google Search Console may show more breadcrumb warnings

Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report.

What Google wrote. Google posted the update and said:

“Search Console started to show a warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data. As a result, you may see an increase in warnings in your Breadcrumb report. See the Breadcrumb documentation for more information on how to specify IDs.”

Google Search breadcrumb. A breadcrumb in Google search is when Google shows the path of where the page is located within the site directly in the search results snippets. “A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively,” Google wrote.

Why we care. You may want to check out the breadcrumbs report in Search Console to see if there are any new warnings or errors showing up. You can then decide if you want to address those warnings and resolve any issues that Google may have reported on.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Read more here https://sites.google.com/view/gorilladigitalseo/services/social-channels-management

[insignia2023]

Empowering Insights through Effective Data Management | Insignia Consultancy

Discover the world of data engineering and how it enables organizations to unlock the power of their data. Learn about data management strategies, tools, and techniques for extracting valuable insights.

[louinthekitchen]

Google Search Console may show more breadcrumb warnings

Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report.

What Google wrote. Google posted the update and said:

“Search Console started to show a warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data. As a result, you may see an increase in warnings in your Breadcrumb report. See the Breadcrumb documentation for more information on how to specify IDs.”

Google Search breadcrumb. A breadcrumb in Google search is when Google shows the path of where the page is located within the site directly in the search results snippets. “A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively,” Google wrote.

Why we care. You may want to check out the breadcrumbs report in Search Console to see if there are any new warnings or errors showing up. You can then decide if you want to address those warnings and resolve any issues that Google may have reported on.

Add Search Engine Land to your Google News feed.    

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About the author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Read more here https://sites.google.com/view/gorilladigitalseo/services/social-channels-management

[thequeenofharakiri]

Google Search Console may show more breadcrumb warnings

Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report.

What Google wrote. Google posted the update and said:

“Search Console started to show a warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data. As a result, you may see an increase in warnings in your Breadcrumb report. See the Breadcrumb documentation for more information on how to specify IDs.”

Google Search breadcrumb. A breadcrumb in Google search is when Google shows the path of where the page is located within the site directly in the search results snippets. “A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively,” Google wrote.

Why we care. You may want to check out the breadcrumbs report in Search Console to see if there are any new warnings or errors showing up. You can then decide if you want to address those warnings and resolve any issues that Google may have reported on.

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About the author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Read more here https://sites.google.com/view/gorilladigitalseo/services/social-channels-management

[mariacallous]

In April, an unassuming old building in New Delhi’s furniture market housed roughly 30 youngsters. Some were hunched over their laptops crunching data on Excel or analyzing a heat map, while others huddled to discuss strategy. These were engineering graduates, economists, political scientists, and others. There were office chairs, desks, and a couple of white boards.

The entire setup could easily have passed as a startup office, but it wasn’t. This was an election war room.

From there, Sapiens Research founder Rimjhim Gour’s team served as the brains of Narendra Modi’s Bharatiya Janata Party, or BJP. The party’s senior leadership had entrusted Gour with mobilizing 12.5 million female voters across India, and her team spent their days crunching historical polling trends, using data to pinpoint critical constituencies, browsing WhatsApp for real-time on-ground updates, and shaping electoral strategies to usher in BJP for a third consecutive term.

Gour’s team was successful: Modi was sworn in as the Prime Minister on June 9 after the BJP formed the government through an alliance with 293 seats. India’s general elections happen once in five years, and in 2024, a record-breaking 642 million Indians voted. Of the total voters polled, 312 million were women. This was BJP’s grand experiment: The party wanted to micro-target and mobilize female voters, and hired people like Gour to make it happen—revealing, says Amogh Dhar Sharma, author of the forthcoming book The Backstage of Democracy: India’s Election Campaigns and the People Who Manage Them, “the hidden power of a new technocratic elite that has become critical for parties and politicians to fight elections and win votes in India.”

“In most places [in India], electorates who are registered but not voting are always women,” says Gour, who previously worked as a media strategist at Indian Political Action Committee, the legendary firm widely recognised for propelling Modi to victory in 2014. Dressed in an off-white salwar kameez, with a big pair of round glasses keeping her hair off her face, Gour is suave and confident, and fluently switches between English and Hindi. “That’s when it struck me that if we have to mobilize someone, it has to be women; they make up 50% of the electorate but still haven’t been tapped into completely in a systematic approach.”

Over the past decade, the Indian electioneering landscape has been overhauled by the advent of social media, data-driven insights, and political consultants. “I think the 2024 Indian general election confirms … the inordinate role of campaign professionals in Indian elections,” says Sharma. From call centers being used for “screening” party supporters, to WhatsApp for real-time updates, and a specialized app for reporting and documenting meetings, each tool served a unique purpose in this BJP campaign. “The speed at which these technologies are being embraced by parties and the growing emphasis on them is certainly unique,” says Sharma.

The BJP’s use of technology and social platforms has evolved as politics has, as they have gone from being niche tools to essential infrastructure. The BJP emerged as the highest spender on political ads on Meta platforms this election. If the 2019 election was characterized as the “WhatsApp Election” because of the excessive use of the messaging platform, the 2024 campaign was the “YouTube Election.” It marked an unprecedented use of YouTube influencers by BJP that featured softball questions with political candidates and paid promotions. While rival parties worked to catch up, the BJP still leads the pack with dedicated cyber troops for year-round content creation—and not just during elections.

And the BJP’s decision to hire a dedicated consultant to woo women votes seems like the next step in this broader evolution of using tech.

Historically, women voters lean towards progressive parties. But over the past decade, under Modi’s rule—characterized by what critics describe as creeping authoritarianism due to attacks on civil society, religious polarization, and cracking down on dissent—there has been a noticeable shift, with both the 2014 and 2019 elections recording higher female participation and increased support for the BJP amongst female voters. The BJP had been launching female-friendly welfare schemes including subsidized cooking gas cylinders and maternity leaves, for greater equality. As a result, in 2019, women’s poll participation exceeded men’s for the first time. This time it was about going a step ahead to remind a specific cohort of targeted women about Modi’s policies and nudge them to go out to vote.

Gour’s get-out-the-vote effort, which used a potpourri of apps, data analysts, and personal outreach by party workers, thus represented a convergence of two trends in an attempt to consolidate a women’s vote newly open to the BJP.

For Modi to return to power, BJP had to win 272 of the 534 parliamentary seats. Gour’s young team was focused on 235 seats, which they identified as “critical seats”—areas where the BJP has either won or lost by less than 10% margin of votes in the past. The goal was to identify women self-help groups, or SHGs, in those 235 critical voting areas, and then use BJP’s party workers, or karyakartas, to meet, motivate, and mobilize female voters.

India’s rural SHGs are collectives of 10 or more women who pool their money and support each other through savings; nearly 100 million women are part of SHGs. And women involved with SHGs are already more politically active.

“Often the hardest problem for political parties who want to engage with women and get women to participate in public life is to figure out how to get these women to participate in a political cause,” says Anirvan Chowdhury, a postdoctoral fellow at Harvard University who studies the BJP’s attempts to target female voters. “And in a context where politics is often seen as unsuitable for women, reframing politics as seva [selfless service] or using existing institutional frameworks like the SHG structure helps solve that problem.” Because of this sustained effort, there has been a pro-BJP tilt in women’s political preference in many northern states which have a strong history of support for Modi’s BJP, research shows.

For Gour’s Sapiens Research team, the challenge wasn’t merely to locate these self-help groups but to identify potential BJP supporters within these groups—a task that requires data analysis. Ujjawal Agrawal, the program manager at Sapiens Research, spearheaded the initiative of meticulously mapping voter and demographic information to phone numbers of women in “critical” SHGs. Agrawal then mustered the BJP’s in-house network of 20,000 call center operators—run by another Indian Political Action Committee alumnus Diggaj Mogra—to identify BJP sympathizers within the large SHG cohort.

The call centers did so by asking a few pointed questions. One key question was whether the woman would help mobilize 10 other women for the BJP. If she responded positively, she was deemed a supporter. If the SHG member’s response was no, then she would be categorized as a swing voter or non-supporter. For instance, in West Bengal, Agrawal said, 10% of women who were part of the SHG refused to mobilize voters for the BJP. (Interestingly, this approach bears some broad similarities to the Donald Trump campaign’s strategy for this year’s US election.)

Soni Bam is the sort of SHG mobilizer Gour’s team was looking for. She is from the Leparada district in the northeastern state of Arunachal Pradesh and her eight-member group, called Hiri Molo, is dedicated to making women independent by finding ways to earn and save. But since October 2023, she has been involved in the BJP’s election-related work: going door-to-door explaining women about the elections, and advocating BJP schemes that will help women. She also asks women to attend meetings organized by the BJP workers.

Gour’s team used the 20,000 callers from the BJP’s call center to do 300,000 “screening” calls a day to create the final target list. “We are the brain and call centers are basically your eyes [of political campaigns],” says Gour.

It has become commonplace in India for political parties to set up call centers in the weeks leading up to polling, says Sharma. “These call centers can provide a range of functions—encouraging citizens to update their voter ID card, reminding them of the party’s manifesto promises, gauging their intention to vote, and even soliciting their feedback on the ticket distribution or chief minister nomination process.” But what’s unique, says Sharma, about the BJP is the massive investment in an in-house network of 20,000 call center operations across 350 locations. No other party has a comparable infrastructure for electioneering.

BJP’s central leadership monitored the SHG meetings organized by party workers through the revolutionary SARAL app, which stands for Sangathan Reporting and Analysis. (Sangathan in Hindi means “organization.”) It’s the BJP’s “digital handheld office.” Nearly 4 million BJP party workers use the app monthly, where they can upload party activities and share images of events, and details of people they meet during campaigns. In the months leading up to elections, the BJP ran a campaign on the app called “Shakti Chaupal” to mobilize female voters. It was overseen by Gour’s team.

The tech-savvy team of data analysts at Sapiens’ office in Delhi would then aggregate the trends, and submit weekly or monthly reports on the extent of voter mobilization to party leaders. “If they send us those two photos on a WhatsApp number, it will be difficult for us to monitor,” Agrawal said. “We get clear, systematic data from SARAL.” In the three months leading up to May, an estimated 5000 meetings were conducted, and 5877 party workers helped Sapiens team in mobilization.

In late April, during the first phase of the election, where nearly one-fifth of all parliamentary seats were going to polls, witnessed poor voter turnout. The dip in voter turnout compared to elections in 2019, gripped Gour and the BJP with panic. Early doubts over BJP’s decisive victory surfaced online. Soon, the BJP machinery redoubled outreach activity and notched up demands on state-incharges to address voter apathy.

One crucial battlefield for the BJP was the Kendrapara constituency in the eastern state of Odisha, which has been ruled by the Biju Janata Dal, or BJD, for two decades. Gour’s team was responsible for mobilizing the SHGs in the area. When it came time to vote, Gour’s war room sprang into action. Her team began calling party workers every few hours for updates on the SHGs voting. After that, a round of bot calls were made to the SHG women, since the human call centers were at capacity. At the end of the day, an automated call went out to SHG women, asking if they mobilized, who they mobilized, and if they could share pictures and data.

This process was repeated in constituencies across the country, to great effect: By the end of the election, Gour says, they personally mobilized 12 million women voters.

Despite Gour’s best efforts, though—and positive feedback they received on WhatsApp, SARAL, and call centers—the BJP suffered huge losses in their Hindi-speaking heartland states such as Uttar Pradesh and Rajasthan. From being the single largest party with 303 seats in 2019, Modi’s BJP was cut down to size with 240 seats, and formed the government by entering into a power-sharing agreement with smaller regional parties.

Consultants like Gour continue to claim the election as a win, with a caveat that while their work contributed to the vote share of the candidates, they were “not the only factor.” Other experts tell WIRED that there were likely additional reasons women came out to vote during this cycle, such as religious polarization and welfare programs such as free food or cash handouts. The ultimate lesson may be about the enduring power of traditional methods.

“No Indian politician,” says Sharma, “can as yet dispense with holding public rallies, road shows, or door-to-door canvassing, which create momentum both for ordinary voters and for party workers themselves.”