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cerseimikaelson · 24 days ago

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Episode Five: Sound of Music [AO3]

[A/N: "Christmas market" was the prompt chosen by the poll I made for Episode 5, so I hope you enjoy and thank you to everyone who voted!]

They say to never bet something you aren't absolutely certain you are willing to lose.

In Athena's case, time.

One might argue it was an easy decision all around, given that she, as an immortal being, had an infinite amount of time to spare. Truthfully, that was her reasoning when she made that blasted bet.

The greatest irony of all was that she thought herself so crafty, too. She had finally found a way to get Viola to read those books on battle strategy that had been collecting dust on the girl's nightstand for about a month.

"If you finish them and write a report by the end of the week, I'll take you to the Olympian Christmas market that opened this week."

Viola's eyes had lit up, and Athena had walked away fully confident that her daughter, who couldn't sit still for five minutes at the time and hated "the stuffy, yellow tomes you force upon me, Feathers" would never fulfill her side of the bargain. This little wager was ingenious.

Athena made her first error in judgement since that travesty with Napoleon and Waterloo.

Viola aced Athena's quiz on the material. She provided keen, insightful and intelligent remarks that Athena wanted to be mad about but at the same time she just... couldn't. After all, it would be absurd to be mad at the girl for doing what was asked of her, right?

Viola, for her part, observed her dilemma with thinly-veiled amusement.

"Your expression is so I-just-ate-a-lemon-thinking-it-was-an-orange." she said, practically oozing smugness. "So, my dear Feathers, I believe I am owed a Christmas venture."

And so Athena found herself trying to navigate the hustle and bustle of the market, grey eyes watering at the sheer amount of lights that shone like beacons from seemingly every direction. The scent of mulled wine and baked sausages and fresh honeyed pastries on sticks (Athena had honestly no idea what they were called) assaulted her senses.

Viola, of course, was in her element, beaming as she nearly dislocated her neck trying to take everything in at once. Her ability to fully immerse herself in the joys of the mundane never ceased to inspire a substantial amount of awe in Athena.

Not that she'd ever tell her that. The girl didn't need any more ammunition to cause mischief wherever she went.

"Oh, what should we do first?" Viola was literally bouncing off the balls of her feet, and she hadn't even had coffee yet.

Not good.

"Ornaments? Pastries? Wine?" Viola wriggled her eyebrows suggestively.

Athena raised hers.

"If you honestly think I am going to allow you to consume alcohol, then you and I must reacquaint ourselves. You're seventeen. The other day you talked my ear off about the Olaf marshmallows in your hot chocolate."

Yes, Athena knew who Olaf was now. The Disney Jar had striked again.

"Don't rain on my parade, Feathers." Viola pouted, but obediently led them both to a booth where a kindly-looking satyr with holly hanging from his horns was selling steaming cocoa in paper cups.

“Hi, Peter. We’ll take two, please.” Viola greeted.

“Ah, I was wondering what was taking you so long.” the satyr (Peter, apparently) said pleasantly. “Here I was thinking you decided to skip your chocolate fix today.”

“Peter, seriously, the day I fail to show up for my chocolate fix is the day you report me missing.” Viola deadpanned. “I just had to get this one out of the house and it took me a while.”

Peter just then noticed Athena for the very first time. Eyes widening to the size of saucers, he nearly leaped out of his skin, almost scalding himself with the hot drinks he was pouring in process.

“My Lady Athena!” he let out a nervous bleat that resembled a panicked goat. “My sincerest apologies, I didn’t see you. I mean- not that you’re easy to miss. No, that sounded wrong. I was just-“

“Getting some cocoa?” Athena cleared her throat a little, reminding him of the task at hand.

“Yes, yes, of course.”

Viola waited until they had left the flustered satyr behind to bite back a snort of amusement.

“You really should get out more, Feathers. It’s kind of alarming that people are this fazed to be seeing your face in public outside of a temple or a library.”

Athena opened her mouth to tell her this was deliberate, but she couldn’t help but notice the hushed whispers and hastily-diverted stares aimed at the two of them as they walked by. It was in moments like these that the goddess was keenly aware of just how much her daughter resembled her. Browsing through the Christmas market side by side was a domestic activity she wouldn’t have engaged in for anyone else, and it was sure to fuel the gossip mill for the weeks to come.

“You’re rather popular.” Athena noted as a trio of dryads bundled up in fuzzy white mittens waved cheerfully at Viola. They vanished in an instant when they saw Athena’s eyes on them, though, as if terrified she’d turn them to stone.

“Those are the nail techs at the beauty lab.” Viola supplied. “Sweetest girls in the world, honestly. They’d get along with my Faerie friends like a house on fire. All it would take is one ten-minute conversation about this season’s fashion. Who said clothes don’t bring people together?”

Athena was so caught off guard that Viola openly talked about her Fae connections (a Topic she never even skirted around) that she almost missed the arrival of a god.

“Well, well, well.” Poseidon greeted, sea green eyes twinkling with suppressed mirth as he took mother and daughter in. “Can’t say I expected to run into you guys today.”

“Feathers drives a hard bargain, but I won.” Viola supplied without a hint of discretion.

Athena choked a little.

“Good for you, baby owl.” Poseidon grinned far too jovially. He was holding a half finished stick of blue cotton candy. That probably had something to do with his unusually cheerful demeanor.

“Are you on a sugar high?” Athena demanded incredulously.

“It’s Christmas, Athena! What makes the most wonderful time of the year, well, wonderful, if not a little indulgence?” the sea god argued. “Besides, I’ll eat anything blue.”

Athena and Viola’s responses just about summed up their entire personalities.

“Artificial food coloring is so unhealthy.”

“Moldy cheese included? That’s blue too, isn’t it?”

They glanced at each other with identical unreadable expressions for several moments before turning back to Poseidon as though nothing happened.

“So, who are you here with?”

As if on cue, three more of the Eldest Six (as the first generation of Olympians was largely known as) showed up through the throngs of market visitors.

“Sibling bonding exercise. I stan.” Viola said as she enthusiastically waved at Hades, Hera and Zeus.

Athena, remembering her manners and having been blessed with all of the decorum her daughter hadn’t inherited, chose a much more subdued and appropriate greeting.

“Father.” she inclined her head in Zeus’ direction. “My Queen, Lord Hades. I trust you’re enjoying the festivities.”

“Why are people walking around with those large canes? The percentage of people with visual impairments shouldn’t have grown so exponentially. Besides, what’s the purpose of those canes if they are being waved around instead of touching the ground?” Hades grumbled with his hands stuffed in the pockets of his thick, black trench coat to stave off the cold.

All his question earned him was five vacant looks. Hades left the Underworld about as often as Athena left her study, but at least Athena had her siblings (and now Viola) to keep her in the loop. Hades, on the other hand, if Persephone didn’t correct him was liable to show up to a meeting in a velvet waistcoat, complete with a pocket watch and monogrammed handkerchief. As a result, following his train of thought occasionally posed a challenge.

After a minute, Viola snapped her fingers.

“Oh, I got it!” she exclaimed. “Selfie sticks.”

“Ah.” the other four gave a collective sigh.

“Sticks for one’s self?” Hades asked, totally confused. “For what purpose? Is it another cosplay thing, like those kids with the scars on their forehead and the oversized glasses?”

“Who have you been talking to?” Zeus shot his brother an incredulous look as they resumed walking at a leisurely pace, Poseidon taking Hades aside to explain what a selfie stick was and how it was, in fact, completely different from a cane used by the blind.

The sight of Viola’s favorite coffee shop logo on one of the booths, Cookies and Cream, Coffee and Steam (widely known as the Four Cs because apparently the all-powerful immortals hadn’t bothered with spelling lessons) sparked an idea.

A brilliant, absolutely thrilling, never-been-done-before-but-totally-should idea.

Having made sure Hera’s attention was captured by an array of beautiful, handcrafted ornaments a couple of booths over, Viola whipped around and��honest to gods smacked Zeus on the shoulder.

“What?” the King yelped as he turned on his heel with wide eyes.

Athena, Poseidon and Hades stopped whatever they were doing (the former admiring the enchanted icicles hanging off a nearby building and the other two arguing over the health hazard that was walking without watching where you were going while holding a giant stick above your head) to stare at them.

“Go over there and buy a toffee hazelnut latte.” Viola said simply as though she hadn’t just issued a command to the King of the Gods.

Athena’s jaw dropped open, but no sooner than she could so much as breathe a word of apology, or ask the demon child what in the Underworld she thought she was doing, did the words register.

Apparently Zeus found himself in a similar predicament, because he didn’t immediately bring out his master bolt to fry them all to a crisp (taking the entire market out with them for good measure).

“A what?”

“Hera’s favorite coffee.” Viola explained impatiently, looking around to make sure the goddess in question was still out of earshot.

Zeus honestly didn’t seem to know what he was expected to do with the information so unceremoniously smacked into him (literally!).

Athena could painfully relate.

“Why?” he asked, briefly glancing at his brothers as though willing one of them to step forward and explain this concept to him, pretty much like they had just done for Hades and the selfie sticks.

Athena would take the selfie sticks.

Viola’s eyes narrowed into slits in a distinctively Athena-ish manner that the goddess felt a spike of alarm to see mirrored on another’s face. Was that really the effect her own death stare had on people?

“Because she’s your wife and it’s Christmas and it’s freezing and she will love it.” Viola listed as though explaining why the sky was blue to a kindergartner. “And if you are so disinclined, I will just ask Hades to buy it for her.”

Zeus’ eyes widened, while Hades perked up at the mention of his name.

“Oh, I would be delighted to be of service.” the god of the Underworld said in a falsely sweet tone.

“No one is asking you for anything, Hades.” Athena interjected before her father could lose his temper, shooting the dark god a pointed look.

Unbelievably, it seemed to be the only incentive Zeus needed. Glaring daggers at his brother, he pretty much sprinted towards the booth, his large strides carrying him over easily.

“Men.” Viola scoffed under her breath. “Jealous heathens, the lot of them.”

“I have no idea what just happened, but I am going to treasure it forever.” Poseidon looked like Christmas had come two weeks early and his present was his little brother getting bossed around by a moody teenager. “He fell for it, hook, line and sinker! Please do that again!”

“Don’t ever do that again.” Athena emphasized loudly to cover his voice. “It’s a downright miracle he didn’t blast you to bits!”

“Tis the season.” Viola batted her eyelashes, unrepentant as they come, and Athena suppressed a groan. She had walked in on that one.

“Viola, whatever you’re thinking of doing, don’t.” she pinched the bridge of her nose, feeling a migraine coming in.

“You can’t tell me those two can’t use a gentle nudge in the right direction!” Viola protested.

“You call this,” Athena pointed at Zeus, who was returning with a reindeer patterned coffee cup in hand, “a gentle nudge? You just pushed them off a cliff with no parachute!”

Whatever Viola was about to say never made it out of her mouth, because in that moment Hera also rejoined their group, lotus blue eyes already searching for her husband.

“Is everything alright?” she asked.

“Great.” the five of them responded at once, causing the queen to do a double take.

“What did you get?”

“Um, it’s for you. Toffee hazelnut.” Zeus answered, wearing the look of a person that was ambushed by somebody he thought was an ally.

Hera blinked in surprise.

“You got me coffee?”

“I did.”

“And not just any type of coffee, but my favorite?”

“I know your favorite coffee!” Zeus responded with way too much outrage for a person that had discovered this information all of two minutes ago, in Viola’s humble opinion.

Not that it mattered. Allowing him to take the credit was kind of the point of this little operation.

Hera glanced at the cup for a second as though expecting it to sprout antlers like the dancing reindeer.

“Oh. Well, thank you. That’s very thoughtful of you.” she said, apparently trying to fit this tragically unprecedented incident into some existing category in her head. As Hera reached out to grasp the cup, her fingers brushed against Zeus’ (neither of them were wearing gloves) and Athena was astonished to see a faint brush gracing both the King and Queen’s cheeks.

She could feel Viola by her side practically vibrating with barely suppressed elation and just about lost her mind there and then.

There was no way this had actually worked. It defied all manner of reason. And yet there was no other plausible explanation for the fact the two rulers of Olympus were standing there shuffling their feet like love-struck, awkward teenagers instead of collected adults that had been married for thousands of years.

“Well, then, this has been fun, but we still have so much to do! Places to be, people to see and all that.” Viola broke the silence theatrically, ignoring Poseidon and Hades who were doing a spectacularly poor job at hiding their grins behind their palms. “See you later!”

And once again before Athena could even think to protest, her daughter had looped her elbow through hers, leaving the others behind until they disappeared in the bustling crowd.

“I still can’t believe you did that.” Athena grumbled a good three hours later, after they had been to seemingly every activity in the market, with the exception of the gigantic ice rink that the wisdom goddess didn’t even consider trying out.

She was already well aware that with her feet on anything other than solid ground, she had all the grace of newborn Bambi learning to walk (Disney Jar… don’t question it… just don’t).

The last thing she needed was broadcasting her utter lack of skill to the rest of the pantheon by hanging off the railing for dear immortality.

Viola had only relented after Athena had agreed to take her to listen to the choir of carolers at the main square, underneath the holographic angel ornaments whose gold and blue lights glittered like a canopy of shooting stars.

“No, you can’t believe you can’t say I told you so because my plan worked.” Viola retorted, not even looking at her. Her grey eyes were fixated on the empty platform with an almost hungry intensity.

“And what was your plan exactly? Test out my endurance by giving me a heart attack?” Athena wanted to know.

“I am going to get the big guy to show his wife the attention she deserves. Hera is a catch and deserves more appreciation from all of us, especially Zeus. She’s the one handling all the meetings with the Fae ambassador, you know. If it weren’t for her cunning Rochus Cerfas would have sold Olympus for scrap metal.”

There was so much to unpack in that absurd statement that Athena found herself momentarily lost. But before she could dissuade her daughter from whatever scheme she had concocted today, or persuade her that meddling with anyone’s marriage, let alone the one of the King and Queen of the Gods was obscenely stupid, the lights dimmed and Viola clutched her shoulder in an almost painful grip.

“Shush! It’s starting!”

Take a look at the goddess of wisdom getting shushed by a teenager.

Athena was seriously beginning to question the fabric of reality. Having a kid was an one-way ticket to an existential crisis.

The first notes of It’s Beginning to Look a Lot Like Christmas began to ring across the packed square, the tune stirring something familiar and soothing, like your favorite threadbare blanket or watching the first snowflakes land.

Despite the lack of any surprise that came with hearing songs that had been sung a million times before, Athena found herself strangely comforted by the classics. The feeling of a warm body tucked next to her also contributed to it. She usually had no one to enjoy this part with every year. All the other gods were either paired off, had children already, or just went with their friends. Even Artemis got dragged out to buy a trinket or two by Apollo every year, usually silver and deer-shaped. Athena, as a technical only child and a maiden goddess, was used to her outings being strictly solitary.

But this year she had Viola, with her unique brand of chaos and frankly hilarious commentary. Viola, who considered snowman shaped marshmallows the highlight of her day. Viola, who didn’t let Athena skip out on this moment in favor of sticking to her usual routine, no matter how tried and trusted.

It took a while before Athena recognized the feeling blossoming in her chest, deep inside, as gratitude.

She turned around, not sure what sentimentality was about to barrel out of her lips and embarrass her, but just then the last verse of White Christmas echoed through the speakers.

"And may all your Christmases be white..." the baritone singer concluded, drawing out the final note. A beat of silence, and then the amassed crowd clapped and cheered.

Athena would have thought Viola would be the loudest of them all, given her previous reactions to Let it Snow and All I Want for Christmas, so it was the silence that snapped her out of her thoughts.

What she saw stunned her. Perhaps even more so than any stunt the girl had ever pulled, no matter how daring.

Viola, whom Athena had never, ever seen cry, who had been yelled at by Zeus in front of the entire Council, who had raged over the injustice of being sent to Olympus from the Faerie realm without being asked, who had even shouted at Athena's face it wasn't at all curious nobody could stand the goddess, had tears running down her cheeks.

And it must have been the holiday madness getting to her, because Athena felt her heart lurch at the sight, something tight and uncomfortable, like Viola crying was a personal offence, something wrong she had to rectify.

"Why are you crying?" It came out half panicked and half accusatory, as if Athena couldn't really decide between the two moods.

"My eyes are just wet, Feathers." Viola hastily wiped them.

"Does your stomach hurt? I told you hot chocolate isn't meant to be guzzled down like that, but no, who ever listens to-"

"My stomach is fine, Athena." Viola cut her off with a hint of her trademark impatience. "I just... really loved that song. I'd only ever heard carols like, once or twice before, and it was usually a drunken retention. Off-key, the lyrics all messed up. I am just glad I got to hear the real thing. It was a dream come true."

Athena blinked, trying to process this. Each word Viola said sparked about five follow-up questions. She sorted through them in record time, promptly realizing the blank space in the center couldn't be filled with assumptions.

Whatever she was missing, it was the size of Santa’s sack of presents.

"I am afraid you've lost me." Athena admitted honestly. "Are carolers and choirs not common in Faerie? Didn't you ever hear them for Christmas?"

Viola's eyes widened before realization sank and her shoulders tightened.

"Oh. I thought you knew..." she mused.

"Evidently I don't."

"Feathers, there's no Christmas in Faerie."

Athena stared. This was the first she had ever heard of this and it simply didn't make sense.

"Are there religious concerns or something?" she asked, completely floored. From what she knew of the Fair Folk, they were as famed for their revels as the Olympians. That they would entirely miss out on a whole month of festive activities was bewildering at best.

"The Faerie realm only knows one season, Athena. Eternal spring. It's called the land of blooms for a reason. Haven't you heard the tales? The faeries of old luring unsuspecting wanderers deep into the woods, to lay on the softest grass and drink the clearest water and smell the sweetest flowers?"

"Of course I have." Athena persisted, mind racing. "But I didn't think it was quite so literal."

"Well, it is. All true, in most respects anyway. Faerie knows not the bite of frost nor the heat of summer nor the tart kiss of autumn, as the poets say." Viola rolled her shoulders like there was nothing unusual about the conversation. Athena would have believed it had her eyes not looked so fathomless. "It's a land where things always grow. That's why they are so powerful, you know. There's no shortage of things to trade with the other realms, and even if attacked or under siege, their people will never have to ration their food. Strategically speaking, it's a huge advantage."

The key points in this analysis honestly shocked Athena more than anything else that day.

"I can't believe I didn't know that. Nothing I've ever read about the Fae mentioned such a thing."

She had known of course that the Fae were formidable allies and deadly enemies to have. Hell, it was the entire reason she had worked so hard to secure their support. But she never could have imagined she had missed something so essential about the people she was trying to get to her side.

"It's not like you could have visited. The Fae love their secrets. They are isolated and don't trust strangers.” Viola bit her lower lip, contemplating the next words carefully before saying them out loud. “Honestly, the fostering programs are probably a good thing. Even getting them to agree is an accomplishment. Hopefully in time they'll accept enough people to open the crossings. Then you can sign a new treaty."

To be hearing this from the very child Athena sent away as a toddler, all because of said program's existence, honestly was mind-numbing.

It wasn't often that Athena genuinely didn't know how to respond to something.

"You... you're being very nonchalant about this." she finally found her voice.

"I thought about it a lot." Viola said. "I was pissed as hell in the beginning. I mean, don't get me wrong, I still think there's a lot of stuff that could have gone down better. But on the other hand this is the mythological world. When was anything ever simple? Not to mention, everyone who fought in the Wars would have been really fucking proud to see where we are now. So many generations grew up hating the other pantheons, full of bigotry and taboos. To them, exchange programs and foster families and field trips were on the same league as Star Wars. To us, it's our reality. I am proud of what has been achieved. And I want to contribute in that too. Even if it means sacrificing things along the way."

A new feeling reared its head, outshining all others, and this one Athena knew very well.

Pride.

It usually followed a tiring but productive training session, a well-fought battle, a victory rally, an honorary feast. But out of all those times, which were beyond measure considering how long Athena had already been alive for and how long she had yet to live, this was probably one of the few that the feeling was directed at someone other than herself.

Wholly. Completely. Every drop of it.

All for her. Inspired by her.

The sarcastic, meddlesome, precocious, daredevil, stubborn demigoddess.

Viola. Her daughter.

Who was now staring at her with undisguised trepidation, waiting for Athena to respond. Because that was the expected course of action during a conversation after one party had finished talking.

Athena may not have been in a position to verbalize everything that was happening in her head, (it would take several long nights of reflection for that, with strong tea and an unexpected ally in Aphrodite, the love goddess’ facade giving way to a softer, gentler side that only revealed itself for Ares and her own kids) but something told her Viola understood anyway.

Her baby owl was ridiculously perceptive, after all.

“Come along, then. Your spiel earlier has me curious about the merits of ice skating. Just kindly make a solid effort not to break your skull on the ice.”

See you next Tuesday for Episode 6!

@sarnai4, @firinniee, @appolinyou, @appolinyou, @greekmythstan

@justahumanmessingaround, @toshj13, @angelfoxlove, @i-love-ulysses-butterflies, @mythology-lover

@celestialbeanies, @darwizzylover, @kasios9, @z-eusie, @mer-acle

@motherofheroes, @childofthepeacocks Baby Owl is working hard to give you the appreciation you deserve

#athena #athena goddess of wisdom #greek mythology #greek gods #olympians #zeus #hera #zeus and hera #poseidon #hades #athena as a mother #christmas #christmas market #winter themed #baby owl series #athena epic

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beardedmrbean · 3 months ago

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MEXICO CITY (AP) — Mexico’s new president announced an agriculture plan Tuesday that could make the country’s food production and distribution look a lot more like it did in the 1980s, when meals in Mexico were dominated by tortillas, beans, instant coffee and cheap hot chocolate.

Four decades ago, the ingredients for those meals were often bought at government stores that stocked a few basic goods.

President Claudia Sheinbaum pledged Tuesday to revive those often shabby, limited government stores and continue efforts to achieve “food sovereignty.”

“It is about producing what we eat,” Sheinbaum said of her policy, whose main focus will be on increasing bean and corn production.

Sheinbaum appears to have a deep interest in boosting beans. On Monday, she said, “It is much better to eat a bean taco than a bag of potato chips."

Agriculture Secretary Julio Berdegué said the focus would be on guaranteeing prices for farmers who grow corn used for tortillas and lowering tortilla prices by 10% after prices jumped a couple of years ago.

The government aims to boost bean production by about 30% in six years to replace imports of beans, and will set up research centers to supply higher-yielding bean seeds.

“Self-sufficiency in beans is a goal the president has set for us,” Berdegué said.

The government will also focus on supporting coffee production, but mainly for instant coffee, which it claims is used by 84% of Mexican households. The plan will also seek to support cocoa production, but mainly for powdered baking and hot chocolate, not fine chocolate bars.

The policies appear to run counter to market trends and what Mexican food sales look like today, when consumption of most of the old basics has fallen.

Most Mexicans today shop at modern grocery stores, and consumption of fresh ground coffee, not instant, has increased enormously, accompanied by a boom in specialized coffee chains and shops.

Meanwhile, bean consumption has been dropping precipitously for decades in Mexico. According to the government's “2024 Agricultural Panorama” report, Mexicans consume only about 17 pounds (7.7 kilograms) of beans annually. That's less than half of the 35.2 pounds (16 kilograms) consumed per year in 1980.

A combination of factors, including the time it takes to cook dried beans, may be behind this. Amanda Gálvez, a researcher at Mexico's National Autonomous University, wrote that “we look down at beans because it is considered ‘the food of the poor,’ and we are making a serious mistake,” because beans are a good source of protein.

However, the health benefits aren't clear: The most common bean recipe in Mexico — refried beans — often contains a considerable dose of lard.

Tortilla consumption has also fallen from nearly 220 pounds (100 kilograms) per capita annually in 2000 to about 165 pounds (75 kilograms) in 2024. Consumers have increasingly taken to buying bread and other bakery products instead of tortillas.

Apart from the challenge of trying to change consumer habits, the policy also runs counter to market trends. While some countries are trying to encourage high-value varietal and specialized chocolate strains, Mexico is focusing on the cheapest products.

While chocolate was first exported to the rest of the world from Mexico, Mexico's own production has fallen dramatically because of plant diseases and a lack of investment. It dropped from almost 50,000 tons in 2003 to about 28,000 tons in 2022.

And while most Mexican homes may have a jar of instant coffee in their cupboards, that's not where the tendency — or consumer spending — is headed. According to a Technavio industry report, instant products accounted for only about 37% of the sales value of coffee in Mexico.

Sheinbaum's focus on self-sufficiency in oil, energy and foodstuffs is a holdover from her predecessor and political mentor, former President Andrés Manuel López Obrador, who left office on Sept. 30.

López Obrador also appears to have passed on his nostalgia for a 1970s-style Mexico — including passenger rail service, state-owned industries, tight-knit families and small corner stores — to Sheinbaum.

The agriculture plan comes one day after Sheinbaum announced a complete “junk food” ban on salty, fried, processed snacks or sweetened beverages and soft drinks in schools, starting within six months.

But the government's track record in actually changing consumer behavior is poor, columnist Javier Tejado wrote Tuesday in the newspaper El Universal. He reminded readers that the government banned junk food advertisements aimed at children in 2014.

��The result after ten years of prohibitions?” Tejado wrote. “Things are worse than when they started in 2014; Mexicans have decided to keep consuming things they like.”

#nunyas news #interesting

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marcholasmoth · 10 months ago

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OSRR: 3508

after getting nearly no sleep last night because it was too hot down here, i got to work and i went to get my morning cocoa from the coffee shop across the street. i get my hot chocolate in a cup from the store and then i have them put ice in my metal cup so i can have ice water throughout the day.

today the girl asked me twice if i wanted ice in my cup.

i said yes, i want ice in my cup.

and she proceeded to use my cup to make the hot chocolate and then put ice in it.

it was one of the ickiest things ever.

if i wanted chocolate milk i would've grabbed one from the cooler!! but no, she put ice in my hot chocolate and made it lukewarm.

it was pretty gross.

but i drank it anyway because i paid for it and my momma ain't raise no bitch. she raised a fool but she didn't raise a quitter.

so i drank it. it was definitely gross.

today was busy! a fire alarm, three incident reports, and four people who were supposed to be flying into a blizzard made for an exciting few hours. i also worked on my crocheting and all three of us were looking for new jobs. it's funny. we all use the downtime we have to look for something that'll be more mentally stimulating and complaining about the job market and our chosen industry. it sucks, but at least we're all in it together.

on the way home i stopped for gas and for dinner at panera for me and joel. i've been in bed since about 8pm, so it's high time for me to put down the phone and go the fuck to sleep.

joel is playing upstairs still. i hope he comes and cuddles with me when he's all done.

and my cough is still bad, but i'm taking mucinex again and i hope that kills it off. i sent a message to my doctor so hopefully he'll have some more advice.

#molly rambles #operation srr #osrr #3000s #3500s #sunshine boy

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blueweave8 · 9 hours ago

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Middle East and Africa Chocolate Market Trends, Analysis, Report 2023-2030

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Middle East and Africa Chocolate Market size at USD 8.4 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Middle East and Africa Chocolate Market size to expand at a CAGR of 5.5% reaching a value of USD 12 billion by 2030. Major growth factors for Middle East and Africa Chocolate Market include growing popularity of confectionary snack varieties and increasing understanding of the health advantages of moderate chocolate consumption. A significant contributing element to the region's strong demand for chocolate, especially in the Middle Eastern nations, is the thriving tourism industry, which makes chocolate a popular souvenir for visitors. As a result, businesses place a lot of emphasis on offering a wide range of high-quality chocolates in attractive packaging. It is projected to propel the expansion of Middle East and Africa Chocolate Market during the period in analysis.

Sample Request: https://www.blueweaveconsulting.com/report/middle-east-and-africa-chocolate-market/report-sample

Opportunity - Growing Influence of Social Media

The growing influence of social media on purchasing decisions of consumers is emerging as one of the major drivers for Middle East and Africa Chocolate Market. For instance, FIX recently emerged as a global sensation with its Dessert Chocolatier through a TikTok video posted by a food influencer. The social media platforms, such as Instagram and TikTok, support consumer exposure to new chocolate products and brands that satisfy their demands to try new products. Therefore, chocolate companies invest heavily in social media campaigns and public relations. It, in turn, is expected to propel the growth of Middle East and Africa Chocolate Market growth over the forecast period.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Chocolate Market

Intensifying geopolitical tensions pose significant challenges for the growth of Middle East and Africa Chocolate Market. The MEA region's chocolate production is dependent on imported cocoa, mostly from Ghana and Côte d'Ivoire in West Africa. Geopolitical issues, such civil disturbance, however, cause supply chain disruptions and can result in higher transportation costs, a shortage of raw materials, and higher expenses. Moreover, regional conflicts across the Middle East slow down the economy and may burden nations as a result of the refugee crisis. Consumer expenditure on non-essential items like chocolate frequently declines as a result of economic uncertainties. Luxury goods like premium chocolates may suffer a drop in demand in nations already dealing with high unemployment, inflation, and economic hardship.

Supermarkets & Hypermarkets Grow at Fastest CAGR

The supermarkets & hypermarkets segment accounts for the largest share of Middle East and Africa Chocolate Market by distribution channel. These offline retail channels provide real-time accessibility and a large selection of products from various brands. The online segment is expected to grow at the fastest rate over the forecast period due to factors like deepening smartphone penetration, internet accessibility, and the availability of various chocolate products through online grocery stores and platforms.

Egypt Leads Middle East and Africa Chocolate Market

Egypt dominates Middle East and Africa Chocolate Market. The high disposable income, expanding middle-class population, and rising demand for quality chocolate significantly affect the Chocolate Market growth in the country. Following Egypt, South Africa also holds a large market share. The high consumption of both mass and luxury chocolate goods, as well as the growth of contemporary retail channels like online platforms, are the main drivers of South Africa Chocolate Market.

Competitive Landscape

Major companies in Middle East and Africa Chocolate Market include Nestlé S.A., Mondelez International Inc., Tiger Brands Limited, Chocoladefabriken Lindt & Sprüngli AG, Mars Incorporated, Al Nassma Chocolate LLC, Cacao Sampaka, Mirzam Al Quoz, Kees Beyers Chocolate CC, and Barry Callebaut.

These companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches to further enhance their market share.

BlueWeave Consulting & Research Pvt Ltd

+1 866 658 6826 | +1 425 320 4776 | +44 1865 60 0662

[email protected]

#Middle East and Africa Chocolate Market

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derek6196 · 8 days ago

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Q&A Education Report:

Views on the Education Industry in 2025,

By AI and SG Librarian leader Brother Derek Wong, Wong Kok Hoong Derek

Question 1: How do individuals learn in this new century?

Reply:

Learning in the 21st century has evolved significantly. Transitioning from traditional education systems to industry-recognized certificates, today's learners embrace a diverse range of platforms and tools. Lifelong learners now acquire knowledge through YouTube, TEDx talks, Instagram tutorials, TikTok educational content, and professional platforms like LinkedIn Learning. This democratization of education allows for on-demand and highly customizable learning experiences.

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Question 2: Who are the literate of the 21st century?

Reply:

The literate of the 21st century are self-motivated, lifelong learners who possess the ability to learn, unlearn, and relearn. They are agile and adaptable, thriving in an ever-changing world. These individuals wake up each day with a sense of curiosity and passion, ready to embrace new knowledge and challenges.

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Question 3: How is the classroom of the future today?

Reply:

SG lassrooms in 2025 integrate cutting-edge technology to enhance the learning experience. Key features include:

QR code attendance systems for streamlined check-ins.

Lecture rooms equipped with sockets for tablets and laptops.

Digital screens and boards (With digital pens, touchscreens, keyboards etc).

Online modules accessible from anywhere.

Interactive tools like Kahoot! for gamified learning.

Virtual collaboration through Zoom/Teams meetings.

Productivity tools such as Microsoft Office 365 and Copilot/ChatGPT.

Courses on Generative AI, coding, and advanced labs for hands-on learning.

Simulated training environments that mirror real-world scenarios.

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Question 4: How should educators be compensated for their work?

Reply:

Educators should be compensated fairly and in line with market standards. Teachers play a crucial role in shaping future generations, and their salaries should reflect the value they bring to society. Beyond financial compensation, educators deserve access to professional development opportunities, work-life balance, and recognition for their contributions. A well-supported teacher is more likely to inspire and effectively educate their students.

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Question 5: How can we accelerate learning for students?

Reply:

1. Brain Food for Cognitive Performance:

Encourage students to incorporate brain-boosting foods into their diets, such as:

Walnuts, Gingko nuts for improved memory.

Bananas for sustained energy.

Grapes and blueberries for antioxidants.

Salmon, sardines, tuna, cod liver oil for omega-3 fatty acids.

Green tea and ginseng tea for focus.

Avocados, broccoli, and oatmeal for overall brain health.

Cocoa and dark chocolate in moderation for mental clarity.

2. Peak Performance Coaching:

Cultivate a growth mindset to empower students to overcome challenges.

Teach effective study skills tailored to individual learning styles.

Combine nutrition, brain food, and regular exercise for optimal mental and physical health.

Provide access to books, eBooks, and YouTube playlists on topics like memory techniques, motivation, leadership, and chess.

Encourage library visits and school-based motivational talks.

Foster positive social media connections and build communities for shared learning.

3. Reward and Recognition:

Incentives such as audio speakers, popular gift vouchers, and movie tickets can motivate students.

Celebrate successes with praises and peer support, creating an environment of encouragement and collaboration.

By combining a healthy lifestyle, innovative tools, and motivational strategies, students can achieve accelerated and sustained learning outcomes.

Conclusion: A Glimpse into the Future of Education

The education system of the future is one where learning transcends traditional boundaries, becoming more inclusive, dynamic, and accessible. Advanced technologies like generative AI, virtual and augmented reality, and personalized learning platforms will empower students to explore their full potential. Education will not only be about academic excellence but also about fostering creativity, critical thinking, adaptability, and emotional intelligence.

In Singapore, Asia, and beyond, embracing a better education system requires a multi-pronged approach:

1. Future-Ready Curriculum: Incorporate industry-relevant skills such as AI, coding, sustainability, and digital literacy into mainstream education.

2. Lifelong Learning Culture: Promote continuous education through accessible platforms like LinkedIn Learning, MOOCs, and mentorship programs.

3. Equity in Education: Ensure that students from all socioeconomic backgrounds have access to quality learning resources and opportunities.

4. Teacher Empowerment: Equip educators with cutting-edge tools, training, and fair compensation to inspire the next generation.

5. Collaborative Ecosystems: Foster partnerships between governments, industries, and educational institutions to bridge the gap between education and the workforce.

The future of education is one of global collaboration and innovation. By prioritizing creativity, inclusivity, and adaptability, we can prepare individuals to thrive in an interconnected world, paving the way for a smarter, more sustainable, and equitable future for all.

ACB CL is SG Librarian, Financial Consultant and Leader.

He can be reached at www.LinkedIn.com/spotlight/derek6196

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credenceresearchdotblog · 14 days ago

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The Chocolate Inclusions & Decorations Market is projected to grow from USD 930.4 million in 2024 to an estimated USD 1659.34 million by 2032, with a compound annual growth rate (CAGR) of 7.5% from 2024 to 2032.The global chocolate inclusions and decorations market has experienced robust growth in recent years, driven by evolving consumer preferences, rising demand for aesthetically pleasing desserts, and the increasing popularity of premium and artisanal chocolates. This market includes products used to enhance the flavor, texture, and visual appeal of chocolates, baked goods, and confectioneries. These inclusions and decorations range from nuts and dried fruits to edible glitter and decorative shapes, catering to a broad spectrum of culinary applications.

Browse the full report https://www.credenceresearch.com/report/chocolate-inclusions-decorations-market

Market Overview

Chocolate inclusions and decorations serve both functional and aesthetic purposes in the food industry. Inclusions such as nuts, caramel pieces, and fruit chunks add crunch and flavor to chocolate products, while decorations like shavings, sprinkles, and molds enhance their visual appeal. The market has witnessed significant diversification, with manufacturers offering innovative products to meet consumer demand for unique flavors, textures, and presentations.

Key Drivers of Growth

Rising Demand for Premium and Artisanal Chocolates The shift toward premium and artisanal chocolate products is a significant factor propelling the growth of the inclusions and decorations market. Consumers increasingly seek high-quality chocolates that stand out in flavor and presentation. As a result, chocolatiers are incorporating sophisticated inclusions like gold leaf, edible flowers, and exotic fruits to cater to this demand.

Health and Wellness Trends With the growing emphasis on health and wellness, consumers are gravitating toward chocolates with healthier inclusions such as nuts, seeds, and dried fruits. These additions not only enhance taste but also align with the demand for functional and nutritious snacks. Dark chocolate bars with almond or cranberry inclusions, for instance, appeal to health-conscious consumers looking for indulgent yet wholesome treats.

Innovation in Product Offerings Manufacturers are continually innovating to introduce unique and visually appealing decorations and inclusions. The use of advanced molding and shaping technologies has enabled the production of intricate designs, while new flavor combinations and textures, such as salted caramel crisps or chili-infused chocolate pieces, have captivated adventurous consumers.

Increased Demand from the Bakery and Confectionery Sector The bakery and confectionery industry is a significant consumer of chocolate inclusions and decorations. Products like cakes, pastries, and ice creams rely heavily on these elements to deliver a premium and attractive finish. Seasonal and festive demands further boost the market, with themed decorations being popular during holidays like Christmas and Easter.

Challenges in the Market

Despite its promising growth, the chocolate inclusions and decorations market faces challenges such as fluctuating cocoa prices and supply chain disruptions. Additionally, meeting consumer expectations for clean-label and sustainably sourced products poses a challenge for manufacturers, as these requirements often increase production costs.

Future Outlook and Opportunities

The chocolate inclusions and decorations market is poised for sustained growth, driven by emerging trends and untapped opportunities:

Customization: Personalization of chocolates through customized inclusions and decorations offers significant potential. This trend is particularly relevant for gifting and special occasions.

Sustainability: As environmental concerns rise, the focus on sustainably sourced ingredients and eco-friendly packaging is expected to shape the market. Manufacturers who adopt ethical practices and transparent supply chains are likely to gain a competitive edge.

Expansion of E-commerce: The growth of online retail has provided a convenient platform for small-scale chocolatiers and consumers to access a diverse range of inclusions and decorations, boosting market visibility and sales.

Segmentation:

By Product Type

Chocolate Chips

Chocolate Curls

Chocolate Shavings

Chocolate Chunks

Chocolate Coatings

Others

By Type:

White chocolate

Dark chocolate

Milk chocolate

Others

By End Use:

Chocolates

Ice creams

Pastries and muffins

Cakes and cupcakes

Cream pies

Desserts

Others

By Region:

North America

U.S.

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Spain

Rest of Europe

Asia Pacific

China

Japan

India

South Korea

South-east Asia

Rest of Asia Pacific

Latin America

Brazil

Argentina

Rest of Latin America

Middle East & Africa

GCC Countries

South Africa

Rest of the Middle East and Africa

Browse the full report https://www.credenceresearch.com/report/chocolate-inclusions-decorations-market

Contact:

Credence Research

Please contact us at +91 6232 49 3207

Email: [email protected]

Website: www.credenceresearch.com

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adalidda · 1 month ago

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Unlocking the Potential of Cocoa By-Products in West Africa: A Call for Investment, Innovation, and Experience Sharing

Cocoa is far more than the key ingredient in chocolate; it is a source of untapped economic potential that could revolutionize industries beyond confectionery. As the world’s largest cocoa producer, Ivory Coast, alongside other West African nations such as Ghana, Nigeria, and Cameroon, stands at the crossroads of an opportunity to maximize the value of cocoa by-products. These materials, currently considered waste in many cases, could create entirely new industries in food, cosmetics, and beyond.

However, to fully unlock this potential, it will require a unified effort from global investors, local entrepreneurs, governments, and innovators willing to share their knowledge and experience.

The Untapped Wealth of Cocoa By-Products

Cocoa processing generates a variety of by-products, most of which are discarded or underutilized, including:

1. Cocoa Husks and Shells: These are often discarded but are rich in dietary fiber and antioxidants, making them suitable for cocoa tea, flour, or natural exfoliants in skincare products.

2. Cocoa Pulp (Mucilage): This sweet, nutrient-rich substance is traditionally left to ferment with the beans but can be repurposed into juices, syrups, alcoholic beverages, and natural hydrating agents for cosmetics.

3. Cocoa Butter and Cocoa Powder: While cocoa butter is widely used in chocolate and skincare products, the potential to use surplus or low-grade cocoa powder in cosmetics and functional foods remains underexplored.

4. Cocoa Pod Husks: These husks are often used as compost, but they can be processed into flour for baking or feed for livestock.

5. Cocoa Wastewater: Frequently discarded, this by-product could be fermented into food additives or repurposed for use in eco-friendly cosmetics.

Current Landscape in West Africa

West Africa produces about 70% of the world’s cocoa, with Ivory Coast leading as the largest producer. Despite this dominance, the region primarily exports raw cocoa beans and only captures a fraction of the value generated in the global cocoa value chain. Most by-products are either discarded or used in low-value applications like composting or animal feed.

Cocoa Husks and Shells: In rural Ivory Coast and Ghana, husks are commonly composted or burned. While there have been pilot projects to produce cocoa husk tea and flour, they remain at the experimental stage.

Cocoa Pulp: This valuable by-product is largely unexploited, though small-scale initiatives in Ghana are producing cocoa pulp juice and wine.

Cocoa Butter: While widely exported, little is retained locally for value addition in cosmetics or functional foods.

Cocoa Pod Husks: Research institutions are exploring their use for flour and animal feed, but commercial uptake is limited.

Success Stories: Experiences from Innovators

Several entrepreneurs and organizations in West Africa and beyond are pioneering efforts to unlock the value of cocoa by-products. These success stories can inspire further investment and innovation:

Case Study: Cocoa Tea in Ghana

A Ghanaian startup has successfully launched cocoa tea made from husks. The product is marketed as a rich source of antioxidants and dietary fiber. The founders shared that sourcing raw material was easy due to the abundance of discarded husks at processing facilities. However, they emphasized the need for advanced drying and packaging technology to meet international standards.

Case Study: Cocoa Pod Flour in Ivory Coast

In Ivory Coast, a small agribusiness is producing pod husk flour for use in bread and pastries. The founder reported that local bakeries have embraced the product due to its cost-effectiveness and nutritional value. However, scaling up has been challenging due to limited processing equipment.

Case Study: Cosmetics in Nigeria

A Nigerian entrepreneur has developed a line of skincare products using cocoa butter and shell extracts. The business grew rapidly by targeting health-conscious consumers in Europe and North America. The founder highlighted the importance of collaborating with local farmers and accessing training on extraction techniques from international partners.

Lessons from Brazil

Brazil, a major agricultural producer, has successfully repurposed agricultural by-products into high-value products. For example, Brazil’s experience with sugarcane bagasse (used for bioenergy and bioplastics) can serve as a model for repurposing cocoa by-products in West Africa. Brazilian companies have also invested heavily in fermentation technology, which could be adapted to create cocoa pulp-based beverages.

A Call to Action

Why Invest in Cocoa By-Products?

Cocoa by-products represent an untapped revenue stream for West Africa, offering opportunities for:

Economic Growth: Creating new industries and jobs across the value chain.

Sustainability: Reducing waste and promoting a circular economy.

Meeting Global Demand: Responding to the rising demand for natural, sustainable, and functional ingredients in food and cosmetics.

What Is Needed?

1. Investment in Processing Facilities

To scale up the production of by-products, the region needs modern facilities to process cocoa husks, pulp, shells, and other materials.

2. Technology Transfer

Partnerships with international firms can bring advanced technology and expertise to West Africa, enabling efficient processing and value addition.

3. Training and Capacity Building

Farmers, entrepreneurs, and workers need training on innovative uses for cocoa by-products and access to knowledge-sharing platforms.

4. Research and Development

Governments and universities should fund R&D projects to explore new applications for cocoa by-products.

5. Public-Private Partnerships

Collaboration between governments, NGOs, and businesses can help create an ecosystem that supports innovation.

The Road Ahead

West Africa's cocoa industry stands on the brink of a remarkable transformation. With strategic investments and robust knowledge-sharing initiatives, by-products once regarded as waste can be repurposed into the cornerstone of flourishing industries. As local entrepreneurs pioneer innovative products and global companies seek sustainably sourced ingredients, this creates an unparalleled opportunity to drive economic growth, enhance farmer livelihoods, and promote environmental sustainability.

The time to act is now. By investing in the potential of cocoa by-products, businesses can lead the move toward a more sustainable and inclusive cocoa value chain. Ivory Coast, Ghana, and other cocoa-producing nations have the resources and talent to lead this revolution. What they need is the support of the global business community to make it a reality.

Let’s turn cocoa waste into wealth for all Africans.

I hope you enjoyed reading this post and learned something new and useful from it. If you did, please share it with your friends and colleagues who might be interested in Agriculture and Agribusiness.

Mr. Kosona Chriv

Group Chief Sales and Marketing Officer.

Solina / Sahel Agri-Sol Group (Ivory Coast, Senegal, Mali, Nigeria, Tanzania)

Chief Operating Officer (COO)

Deko Group (Nigeria, Cambodia)

Photo: Cosmetic cream using low-grade cocoa powder as ingredient (AI-generated Image)

#CocoaByProducts #Sustainability #WestAfrica #CocoaInnovation #IvoryCoast #CocoaProcessing #CircularEconomy #FoodIndustry #CosmeticIndustry #ValueChain #CocoaWaste #SustainableDevelopment #InvestmentOpportunities #TechTransfer #GlobalPartnerships

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psychicsheeparcade · 2 months ago

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Chocolate Market Analytical Overview and Growth Opportunities by 2034

The global chocolate market is a dynamic and evolving industry with deep roots in various cultures and a wide range of applications. Valued at approximately $150 billion USD, the market continues to grow steadily due to the enduring popularity of chocolate and its diverse range of products. The chocolate market spans several segments, including milk, dark, and white chocolates, and covers a variety of applications, from confectionery to baking and beverages. Major trends, such as the rising demand for premium products, health-conscious innovations, and sustainability efforts, are also shaping the industry.

Click the link to get a sample copy of the report: https://wemarketresearch.com/reports/request-free-sample-pdf/chocolate-market/728

Chocolate Market Drivers

Rising Consumer Demand for Premium Chocolate: With increasing disposable incomes and a desire for high-quality, indulgent experiences, there is growing demand for premium and artisanal chocolates. Brands are responding with unique flavors, higher cocoa content, and carefully sourced ingredients, particularly for dark and organic chocolate varieties.

Health-Conscious Consumption: Health trends have positively impacted the chocolate market, particularly for dark chocolate, which is associated with health benefits such as antioxidants and lower sugar content. This has led to a boost in dark chocolate consumption and a market shift toward healthier chocolate options, including low-sugar, high-cocoa, and even protein-enriched varieties.

Sustainable and Ethical Sourcing: Consumers increasingly favor brands that source cocoa sustainably, following ethical and fair-trade practices. The demand for chocolates that support responsible environmental and social practices is driving more companies to adopt transparent supply chains and environmentally friendly sourcing methods.

Chocolate Market Challenges

Volatility in Cocoa Prices: The chocolate industry is highly dependent on cocoa, which faces price volatility due to factors like climate change, political instability in cocoa-producing regions, and supply chain disruptions.

Health and Nutritional Concerns: While chocolate remains popular, the high sugar and calorie content in many chocolate products has led some consumers to limit their intake, prompting companies to innovate with healthier options.

Environmental and Ethical Issues: The industry faces increasing scrutiny over issues related to child labor, deforestation, and unsustainable farming practices in cocoa production.

Key Trends in the Chocolate Market

Premium and Dark Chocolate Demand: There’s a growing demand for premium chocolate as consumers seek unique flavors and high-quality ingredients. Dark chocolate, in particular, is valued for its lower sugar content and perceived health benefits.

Organic and Sustainable Chocolate: As consumers become more environmentally conscious, the demand for organic and sustainably sourced chocolate is increasing. Brands that prioritize ethical sourcing and fair-trade cocoa are gaining popularity.

Health-Related Innovations: The trend toward healthier lifestyles has led manufacturers to offer chocolates with reduced sugar, added protein, or other health-focused ingredients. Sugar-free and vegan chocolates are also growing in demand

Top Companies in the Chocolate Market

Barry Callebaut, Chocoladefabriken Lindt & Sprüngli AG, Mondelēz International, Inc., Nestlé, The Hershey Company, Ferrero Group, Mars, Incorporated, The Australian Carob Co., Meiji Holdings Co., Ltd., and Arcor are the major players that are driving the growth of the market during the forecast period.

Global Chocolate Market Segments

Based on product type, the market is segmented into,

• Traditional

• Artificial

Based on distribution channel, the market is been segmented into,

• Supermarket and Hyper Market

• Conventional Store

• Online Channels

Based on end use, the market has been segmented into,

• Men

• Women

Regional Analysis for Chocolate Market

Europe: Europe is the largest and most mature market for chocolate, with leading countries like Switzerland, Germany, and Belgium, which are also known for their chocolate manufacturing traditions and premium brands. The region holds a significant share due to high per capita chocolate consumption and established brands.

North America: North America, particularly the United States, also contributes significantly to global chocolate sales. Demand for healthier and more sustainable chocolate options is driving market growth.

Asia-Pacific: This region is one of the fastest-growing chocolate markets due to rising disposable incomes, urbanization, and an increasing Western influence on dietary habits. Countries like China, India, and Japan are seeing a strong appetite for both premium chocolates and novel flavors.

Important sections of the TOC

Economic Impact Variables on Chocolate Market: Illuminates the consequences of environmental, political and economic fluctuations, and explains changes in customer and consumer requirements. We also provide a detailed report of Chocolate on the technology risks and advancements in the global market.

Forecasts based on macro- and micro-economy: ensuring price, revenue and volume EV charging service forecasts for the market. It also includes, in addition to forecasting growth, revenue and import volume for the region, with revenue forecasting for the Chocolate application, along with revenue forecasting by cost, revenue and type.

Marketing Strategy Analysis: In this section, Chocolate analysis aims at niche positioning and provides information regarding target audience, new strategies and pricing strategies. We provide a comprehensive Chocolate marketing station analysis that investigates the problem. Marketing channel development trends, direct marketing as well as indirect marketing.

Business Intelligence: The Chocolate companies studied in this section are also assessed by key business, gross margin, price, sales, revenue, product category, applications and specifications, Chocolate competitors, and manufacturing base.

Conclusion

The global chocolate market is poised for steady growth, fueled by evolving consumer preferences and expanding market segments. Demand for premium, health-conscious, and sustainably sourced chocolates is reshaping the industry, compelling brands to innovate with unique flavors, organic ingredients, and ethical sourcing practices. While challenges such as volatile cocoa prices and health concerns persist, the market’s focus on healthier options, ethical production, and environmental sustainability suggests a promising outlook. As chocolate consumption rises across emerging markets and established regions alike, the industry is set to thrive, with opportunities for brands that prioritize quality, transparency, and consumer-driven

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prachicmi · 2 months ago

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The Global Dark Chocolate Market is driven by rising health consciousness

Key players operating in the Dark Chocolate Market Share are focusing on new product launches to cater to the rising demand from health-conscious consumers. For instance, in 2022, Mondelez International launched a new line of dark chocolate snacks under the brand name Cadbury Dairy Milk that contains 70% cocoa. The demand for dark chocolate is growing significantly across the globe due to rising awareness about its health benefits. The increasing geriatric population prone to lifestyle diseases and millennials' focus on fitness and wellness are fueling the demand for dark chocolate consumption.

Get more insights on, Dark Chocolate Market

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#coherent market insights #Health Benefits of Dark Chocolate #Antioxidants in Chocolate #Cancer Protective Properties of Cocoa #Festive Season Chocolate Demand #Dark Chocolate Distribution Channels

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newsmarketreports · 3 months ago

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UK Confectionery Market Analysis: Trends, Growth Drivers, and Future Projections

The UK confectionery market is one of the largest and most diverse in Europe, driven by consumer demand for sweet indulgence and innovation in product offerings. With a wide array of products, including chocolate, sugar confectionery, and gum, the market has seen consistent growth despite economic uncertainties. This article provides a comprehensive analysis of the key trends, challenges, and opportunities shaping the UK's confectionery sector.

For more insights on the UK confectionary market forecast, download a free report sample 

Market Overview

The UK confectionery market is broadly categorized into three main segments: chocolate confectionery, sugar confectionery, and gum. Chocolate dominates the market, accounting for over 50% of total sales, followed by sugar-based confectionery and gum. The sector benefits from a strong culture of gifting and indulgence, which drives steady demand.

Key Market Segments

Chocolate Confectionery: This segment includes bars, boxed assortments, and seasonal products such as Easter eggs and advent calendars.

Sugar Confectionery: Includes boiled sweets, jellies, caramels, and pastilles. It also encompasses healthier variants like sugar-free or low-sugar candies.

Gum: Comprises chewing gum and bubble gum, with a focus on functional benefits such as oral care.

Current Trends in the UK Confectionery Market

1. Growth in Premium and Artisanal Products

Consumer preferences in the UK are shifting towards premium and artisanal confectionery products, driven by increasing demand for high-quality ingredients and unique flavors. Ethical sourcing and sustainability have also become key factors influencing purchasing decisions, with consumers willing to pay more for ethically sourced chocolate and eco-friendly packaging.

Premium Chocolate: Brands offering organic, single-origin, or bean-to-bar chocolate are gaining popularity among consumers who are seeking superior taste experiences and environmentally friendly options.

2. Health and Wellness Influence

The rise of health-conscious consumers has led to a growing demand for healthier confectionery options. Manufacturers are responding by developing products with reduced sugar content, organic ingredients, and natural sweeteners.

Sugar Reduction: The introduction of government regulations, such as the UK’s sugar tax, has encouraged companies to reformulate their products to lower sugar levels without compromising taste.

Functional Ingredients: Brands are incorporating functional ingredients such as vitamins, minerals, and probiotics into confectionery products to cater to the health-conscious market.

3. Seasonal and Gifting Trends

Seasonal confectionery plays a significant role in driving sales in the UK market, especially during holidays such as Christmas, Easter, and Valentine's Day. Gifting is also a strong trend, with confectionery products frequently purchased as presents or for special occasions.

Seasonal Products: Limited-edition flavors and holiday-themed packaging are strategies used by manufacturers to boost sales during festive periods.

Personalization: Offering customizable confectionery products has become a popular way to enhance the gifting experience.

4. Innovation in Flavors and Formats

Innovation continues to be a key growth driver in the UK confectionery market. Brands are introducing new flavors, textures, and formats to attract consumers and differentiate their products from competitors.

Exotic Flavors: Ingredients such as matcha, chili, sea salt, and exotic fruits are being introduced to offer unique taste experiences.

Novel Formats: Innovations in formats, such as bite-sized pieces, snack bars, and shareable packs, are making confectionery more accessible for on-the-go consumption.

Challenges in the UK Confectionery Market

1. Rising Raw Material Costs

The cost of raw materials, particularly cocoa and sugar, has been volatile in recent years. This poses a challenge for manufacturers, who must balance price increases with maintaining profit margins without passing significant costs on to consumers.

Cocoa Price Fluctuations: Cocoa prices are influenced by factors such as climate change and geopolitical instability in cocoa-producing regions, creating uncertainty for manufacturers.

Supply Chain Disruptions: Disruptions in global supply chains, particularly during the COVID-19 pandemic, have led to increased production costs and delayed deliveries of key ingredients.

2. Regulatory Pressures on Sugar

The UK government has implemented stringent regulations on sugar content in food products, including confectionery, in an effort to combat obesity and promote public health. This has forced manufacturers to reformulate their products to meet regulatory requirements while maintaining consumer appeal.

Impact of the Sugar Tax: The sugar tax has led to reformulations across the confectionery sector, with companies reducing sugar levels and introducing alternatives like natural sweeteners.

Product Reformulation Challenges: Reformulating products without compromising on taste, texture, or quality presents significant technical challenges for manufacturers.

3. Competition from Healthier Snacks

As consumer preferences shift toward healthier snacking options, the confectionery sector faces growing competition from alternatives such as protein bars, fruit snacks, and yogurt-coated products. Brands must innovate to retain market share amidst changing consumer behaviors.

Alternative Snacking: Brands focusing on plant-based, gluten-free, and sugar-free options are attracting health-conscious consumers who might otherwise avoid traditional confectionery.

Product Diversification: Confectionery brands are expanding their portfolios to include products that meet the demands of health-conscious consumers, such as high-protein or reduced-calorie treats.

Opportunities for Growth

1. Expansion into Healthier Confectionery

The growing health and wellness trend presents significant opportunities for confectionery brands to develop healthier alternatives that cater to the rising demand for low-sugar, organic, and natural products.

Plant-Based Confectionery: The rising popularity of veganism is driving demand for plant-based confectionery, which is seen as a healthier and more sustainable option.

Sugar-Free Products: Offering sugar-free or reduced-sugar variants of traditional confectionery products is a key growth opportunity for brands aiming to cater to health-conscious consumers.

2. E-commerce and Digital Channels

The digital transformation of the retail landscape has created opportunities for confectionery brands to expand their reach through online platforms. The rise of e-commerce has made it easier for consumers to access a wide range of confectionery products, including niche and artisanal brands.

Direct-to-Consumer (DTC) Sales: Confectionery brands are increasingly adopting DTC sales models, allowing them to reach consumers directly through their own e-commerce platforms.

Subscription Boxes: The popularity of subscription services offers an opportunity for confectionery brands to provide curated selections of products delivered directly to consumers on a regular basis.

3. Sustainability and Ethical Sourcing

Sustainability and ethical sourcing are becoming critical factors in consumer purchasing decisions. Brands that prioritize fair trade practices, eco-friendly packaging, and sustainable ingredient sourcing can capitalize on the growing demand for responsible consumption.

Fair Trade and Organic Labels: Products with fair trade and organic certifications are gaining traction as consumers become more conscious of the environmental and social impact of their purchases.

Sustainable Packaging: The shift towards sustainable packaging, such as biodegradable or recyclable materials, is an opportunity for brands to align with consumer preferences and reduce their environmental footprint.

Future Outlook

The UK confectionery market is expected to continue its steady growth, driven by innovation, premiumization, and the expansion of healthier product offerings. Several factors will shape the future of the market:

1. Continued Innovation in Healthier Products

As health-consciousness grows, brands that invest in developing healthier confectionery options will have a competitive edge. The development of products that combine indulgence with health benefits, such as high-protein or low-sugar treats, will be a key growth driver.

2. Digital and Omnichannel Strategies

The integration of digital and omnichannel strategies will be crucial for confectionery brands seeking to engage with tech-savvy consumers. E-commerce, mobile apps, and personalized online shopping experiences will continue to influence purchasing behavior.

3. Ethical and Sustainable Consumerism

The future of the confectionery market will also be shaped by the growing demand for ethical and sustainable products. Brands that commit to environmentally responsible practices, from sourcing to packaging, will stand out in an increasingly competitive market.

Conclusion

The UK confectionery market is evolving rapidly, driven by changing consumer preferences, regulatory pressures, and innovations in product development. Brands that embrace premiumization, health-conscious offerings, and sustainable practices will be well-positioned to thrive in this dynamic sector. As the market continues to grow, opportunities in e-commerce and healthier confectionery segments offer promising avenues for future expansion.

#UK Confectionery Market

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mordorintelligencemarketresearch · 3 months ago

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Trends and Drivers in the Premium Chocolate Market

Introduction

The premium chocolate market is thriving, fueled by a mix of consumer demand for quality, sustainability, and unique experiences. Understanding the trends and drivers that shape this industry is crucial for brands aiming to carve out a niche in this competitive landscape. Let’s explore the key factors influencing the premium chocolate market. The Premium Chocolate Market is projected to be valued at USD 36.30 billion in 2024 and is anticipated to grow to USD 54.33 billion by 2029, reflecting a compound annual growth rate (CAGR) of 8.40% during the forecast period from 2024 to 2029.

Key Trends

Artisanal Production

Small-Batch Craftsmanship: Consumers are gravitating towards artisanal chocolate brands that emphasize quality and craftsmanship, offering unique flavor profiles and high-quality ingredients.

Health-Conscious Choices

Dark Chocolate Popularity: With increased awareness of health benefits, dark chocolate with high cocoa content is becoming a preferred choice among health-conscious consumers.

Sustainability Practices

Ethical Sourcing: Brands that prioritize fair trade practices and sustainable sourcing are attracting a loyal customer base. Transparency in supply chains is becoming increasingly important.

Exotic Flavors and Ingredients

Innovative Flavor Combinations: Consumers are seeking bold and unconventional flavors, such as matcha, chili, and herbs, driving brands to innovate and experiment.

Luxury Packaging

High-End Presentation: Premium brands are investing in sophisticated packaging that enhances the overall consumer experience, appealing to those looking for gift options or special treats.

E-commerce and Subscription Models

Online Shopping Boom: The shift to e-commerce has allowed brands to reach a broader audience. Subscription services that deliver curated selections of chocolates are also gaining popularity.

Key Drivers

Changing Consumer Preferences

Indulgence and Experience: Consumers are prioritizing indulgent experiences, viewing premium chocolate as a way to treat themselves, leading to increased spending in this segment.

Rising Disposable Incomes

Willingness to Spend: As disposable incomes rise in many regions, consumers are more willing to invest in high-quality, premium products, including gourmet chocolates.

Health Trends

Demand for Natural Ingredients: The trend towards healthier eating is driving interest in chocolates made from organic or natural ingredients, free from artificial additives.

Globalization

Cross-Cultural Influence: Exposure to global cuisines and flavors is leading to a greater demand for diverse chocolate offerings that reflect different culinary traditions.

Social Media Influence

Visual Appeal: Platforms like Instagram and TikTok are driving trends in the premium chocolate market, as visually appealing products gain popularity through social sharing.

Gifting Culture

Celebration and Gifting: Premium chocolates are increasingly seen as a desirable gift for special occasions, enhancing their market appeal.

Conclusion

The premium chocolate market is shaped by dynamic trends and robust drivers that reflect evolving consumer preferences. Brands that stay attuned to these trends—such as artisanal production, health-conscious choices, and sustainability—will be well-positioned to thrive in this sweet industry. As the market continues to grow, understanding these factors will be crucial for success.

Final Thoughts

For businesses looking to enter or expand within the premium chocolate market, leveraging these trends and drivers can lead to significant growth opportunities. With a commitment to quality and innovation, your brand can become a standout in this deliciously rewarding sector. For a detailed overview and more insights, you can refer to the full market research report by Mordor Intelligence: https://www.mordorintelligence.com/industry-reports/premium-chocolate-market

#Premium Chocolate Market #Premium Chocolate Industry #Premium Chocolate Market Size #Premium Chocolate Market Share #Premium Chocolate Market Analysis

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beardedmrbean · 1 month ago

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Russia's nearly three-year war in Ukraine continues to be a significant concern for many Finns, and Ilta-Sanomat's top story on Tuesday looks at a Financial Times interview with a sanctioned Russian tycoon.

Konstantin Malofeyev told FT that Moscow would likely reject a peace plan proposal by Donald Trump's recently nominated Ukraine envoy, Keith Kellogg.

This plan involves the US tying weapons support for Ukraine to peace talks while telling Russia that any unwillingness to engage in negotiations would result in increased American support for Ukraine.

But that's not how Russia sees things.

According to Malofeyev, the US needs to reverse its stance on deploying advanced long-range weapons and encourage Ukrainian President Volodymyr Zelensky to step down from office.

Recent weeks have seen intense debate over Finland's potential withdrawal from the Ottawa Convention, which bans anti-personnel landmines. This discussion has been sparked by Ukraine's increasing use of landmines to defend against Russian infantry.

Bitter reality

Chocolate lovers have likely noticed that Fazer chocolate bars now cost nearly twice as much as they did just a few years ago. The last few years have not been the best for the Finnish company's business, which have included an exit from the Russian market, the energy crisis and the rising price of cocoa.

This autumn the government raised the value-added tax on sweets and chocolate from 14 to 25.5 percent.

Helsingin Sanomat reports that the tax increase has forced Fazer to pause its planned 750-million-euro factory investment in Lahti, hinting that this move could be seen as a form of pressure.

"It is always possible that we might build the factory elsewhere instead of Lahti, such as in Sweden, which would also be closer to export markets," said Fazer CEO Christoph Vitzthum.

Vitzthum added that his main problem with the sweets tax is that it distorts competition.

"It's marketed as health-based, but it is just a way to easily generate tax revenue for the state," he explained, adding that potato chips, cookies and puddings are excluded from the VAT hike.

Cutting down summer holidays

Next August, pupils in Helsinki, Espoo, and Vantaa will have fewer summer vacation days in August, as the fall semester will begin exceptionally early.

In the capital, pupils will be back in class on 7 August.

A decade ago, the school year started in the middle of August, but now it kicks off during the first full week of the month.

Hufvudstadsbladet explains that shortening the summer vacation is part of efforts aimed at better distributing the academic year. The summer vacation reduction aims to accommodate both a one-week autumn break and a long Christmas break extending into Epiphany.

#nunyas news #updates from up north

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shambhavimmr · 4 months ago

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https://www.maximizemarketresearch.com/market-report/global-chocolate-market/13157/

Chocolate is made by baking cacao seeds from Theobroma cacao tree pods. To make the paste, the cacao beans are gathered, roasted, dried, and pulverised. The chocolate liquor and cocoa cream are separated from the dough using stresses.

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shubhampawrainfinium · 4 months ago

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Instant Beverage Premixes: Redefining the Art of Quick Refreshments

The global instant beverage premix market is on a growth trajectory, driven by evolving consumer preferences and increasing demand for convenience. According to the report, the market is projected to grow at a compound annual growth rate (CAGR) of 5.14% over the forecast period of 2022-2028. With a revenue of approximately USD 70 billion in 2022, the market is expected to reach around USD 100 billion by 2028.

What Are Instant Beverage Premixes?

Instant beverage premixes are pre-packaged blends of ingredients that can be quickly mixed with water or milk to create a beverage. These premixes are available in a variety of flavors, including coffee, tea, hot chocolate, and nutritional drinks. They offer a convenient solution for consumers seeking quick and easy beverage preparation without compromising on taste or quality.

Get Sample pages of Report: https://www.infiniumglobalresearch.com/reports/sample-request/230

Market Dynamics and Growth Drivers

Several factors are contributing to the growth of the global instant beverage premix market:

Increasing Demand for Convenience: Busy lifestyles and the need for quick and easy beverage solutions are driving the popularity of instant beverage premixes. Consumers are increasingly seeking products that save time and effort in beverage preparation.

Rising Popularity of Specialty Beverages: The growing trend for specialty and gourmet beverages is boosting demand for instant premixes. Consumers are looking for high-quality, flavorful options in their instant beverage choices, such as premium coffee and exotic tea blends.

Expansion of Retail Channels: The availability of instant beverage premixes in various retail channels, including supermarkets, convenience stores, and online platforms, is contributing to market growth. The expansion of e-commerce has also made it easier for consumers to access a wide range of premix options.

Health and Wellness Trends: There is an increasing focus on health and wellness, leading to a rise in demand for functional and fortified beverage premixes. Products with added nutrients, vitamins, and minerals are gaining popularity among health-conscious consumers.

Regional Analysis

North America: The North American market is characterized by a strong demand for convenience products and a well-established retail infrastructure. The U.S. and Canada are key markets, with a growing preference for premium and specialty instant beverage premixes.

Europe: Europe is a significant market for instant beverage premixes, driven by diverse consumer preferences and a robust retail network. Countries such as the U.K., Germany, and France are major contributors to market growth.

Asia-Pacific: The Asia-Pacific region is experiencing substantial growth in the instant beverage premix market due to rising disposable incomes, urbanization, and changing lifestyles. Countries like China, India, and Japan are key markets in the region.

Latin America and Middle East & Africa: These regions are witnessing gradual growth in the instant beverage premix market, supported by increasing consumer demand for convenient beverage solutions and expanding retail channels.

Report Overview : https://www.infiniumglobalresearch.com/reports/global-instant-beverage-premix-market

Competitive Landscape

The instant beverage premix market is competitive, with several key players and emerging companies offering a variety of products. Notable players in the market include:

Nestlé S.A.: A global leader in the food and beverage industry, offering a wide range of instant beverage premixes, including coffee and cocoa products.

Mondelez International, Inc.: Known for its diverse portfolio of instant beverage premixes, including popular brands in coffee and hot chocolate.

The Kraft Heinz Company: Provides instant beverage premixes, including coffee and tea products, with a focus on convenience and quality.

Unilever PLC: Offers a range of instant beverage premixes under well-known brands, catering to diverse consumer preferences.

Tata Global Beverages Limited: A key player in the instant beverage premix market, offering products in the tea and coffee segments.

Challenges and Opportunities

The instant beverage premix market faces challenges such as intense competition and fluctuating raw material prices. Additionally, maintaining product quality and consistency is crucial for market success.

However, there are significant opportunities for growth. The increasing demand for convenience, expansion of retail channels, and rising interest in specialty beverages present avenues for market expansion. Companies that focus on innovation, premium product offerings, and strategic partnerships are well-positioned to capitalize on the growing demand for instant beverage premixes.

Conclusion

The global instant beverage premix market is poised for steady growth, driven by consumer demand for convenience and a diverse range of beverage options. With revenue expected to reach approximately USD 100 billion by 2028, the market offers substantial opportunities for investment and innovation. As consumer preferences continue to evolve, instant beverage premixes will play a crucial role in meeting the demands of a fast-paced lifestyle.

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