#Cerruti Arte

[abwwia]

Guendalina Cerruti (b. 1992, Milan) is an artist based in London. Her installations represent inner monologues, micro-universes loaded with sentiment, sarcasm and attitude, lying between reality, representation and imagination. Subjectivity and popular culture come together to create emotive experiences for visitors entering the scene. x

[milksockets]

cerruti in the historical mode: fashion + art in the 1980s - richard martin + harold koda (1989)

[alain-keler]

Journal du vendredi 26 mai 2023.

Mai 1992.

 Je suis à Cannes, invité grâce à Christine, ma compagne, amie de l’assistant de Hervé Bourges, alors président de Antenne 2 et France 3.

Comme je n’étais pas branché show business, j’ai pu faire des photos grâce à Hélène Bamberger. Nous étions alors dans l’agence Odyssey, avec entre autre Pascal Maitre.

Hélène travaillait pour le Fig Mag et avait des rendez-vous avec des stars du cinéma et de la mode.

 Aujourd’hui photo du couturier italien Nino Cerruti. Il avait 62 ans lorsque je l’ai photographié. Il est mort en janvier 2022 à l’âge de 91 ans.

« Nino Cerruti avait introduit le « casual chic » dans la mode masculine haut de gamme en inventant, dans les années 1970, la première veste déconstruite. Il était alors passé maître dans le raffinement décontracté, mais estimait que le terme « élégance » a « un terrible goût de l’ancien », lui préférant le concept de « style ». « Avoir du style, c’est mélanger culture et art », comme le disait le maestro »*.

 Je n’en dirais pas plus, mon passage pendant le festival de Cannes fut aussi bref que rare, quelques jours qui sonnèrent un peu comme un mirage tant ma vie de photographe fut éloignée de cet environnement de paillettes et de rêves, haut en couleurs mais trop superficiels pour quelqu’un qui rêvait depuis son plus jeune âge de découvrir le monde, le vrai, celui de ceux qui ont peu et pour qui chaque jour est un nouveau combat pour la vie.

* Source : https://www.lemonde.fr/disparitions/article/2022/01/15/le-celebre-styliste-italien-nino-cerruti-est-mort_6109649_3382.html

[capodieci-blog]

Reliving the Magic of 25SDA: A Throwback to Creative Innovation

In the inaugural episode of Interchain.Me, Roberto Capodieci invites us to journey back in time to the origins of his creative venture, 25SDA. This speed drawing animation studio, co-founded a decade ago, represented a bold leap into a world where art and storytelling merged seamlessly. What started as a practical solution to high outsourcing costs became a flourishing hub of innovation, redefining visual communication and leaving a lasting impact on its creators and clients alike.

The story of 25SDA begins with a spark of ingenuity. Roberto and his team needed cutting-edge marketing material but found outsourcing both expensive and creatively limiting. Driven by the question, “Why not do it ourselves?” they established a studio that specialized in speed drawing animation—a captivating medium that combines real-time visual creation with engaging storytelling. The company’s name, "25SDA," reflected its core mission: producing animations that captured attention and imagination within 25 seconds.

At the heart of 25SDA’s success was its creative environment. The studio was equipped with everything a visual storyteller could dream of—from a large green screen to whiteboards, markers, cameras, and professional lighting. These tools transformed ideas into reality, guided by a team of talented artists and creators. Roberto recalls the excitement of brainstorming sessions where the team’s collective imagination ran wild, producing ideas that were as inspiring as they were unconventional.

Among the studio’s most memorable assets was Alessio Cerruti, Roberto’s business partner and the “hidden ingredient” behind much of their success. Alessio brought a blend of creativity, passion, and a contagious enthusiasm that shaped the studio’s culture. Roberto shares that Alessio’s influence extended beyond the videos they produced; his love and dedication permeated every aspect of their work, from production to client interactions.

What set speed drawing animation apart was its psychological impact. Unlike traditional video or static images, speed drawing engages the brain on a deeper level. As Roberto explains, the act of watching a drawing take shape allows viewers to project their idealized version of what’s being created. This interplay between the visual and psychological creates a lasting impression, making speed drawing a uniquely powerful tool for storytelling and marketing.

The impact of 25SDA’s work went beyond visuals. It created connections. From Italy to audiences across the globe, the studio’s animations reached viewers in a way that traditional media could not. Roberto’s own passion for communication—rooted in childhood experiments with long-distance phone calls—found new expression in these animations, which transcended language barriers and resonated universally.

As Roberto reflects on this chapter of his life, he fondly recalls the vibrant energy that defined 25SDA. Each day at the studio was filled with excitement, creativity, and a sense of purpose. Even weekends felt “depressing” because they took him away from the work he loved. This passion, shared by everyone involved, was the true magic of 25SDA. It wasn’t just a job; it was a labor of love.

In this throwback episode, Roberto not only celebrates the accomplishments of 25SDA but also honors the lessons it taught him. The importance of collaboration, the power of creativity, and the joy of pursuing what you love are themes that continue to inspire his work today. Whether you’re an entrepreneur, a creator, or simply someone who loves a good story, the journey of 25SDA offers valuable insights into the power of passion and innovation.

As Interchain.Me embarks on its own journey, this inaugural episode sets the tone for what’s to come. It’s a celebration of the past, a tribute to creativity, and a reminder that great ideas often come from daring to think differently. Tune in to relive the magic of 25SDA and discover how its legacy lives on in Roberto’s ongoing pursuit of storytelling and technology.

[parfummm]

Giorgio Armani: A Legacy of Style and Innovation

Giorgio Armani stands as a towering figure in the fashion industry, renowned for his impeccable taste, minimalist aesthetics, and unparalleled craftsmanship. Founded in 1975, the Italian fashion house has since become synonymous with luxury, elegance, and sophistication across the globe. Beyond clothing, Giorgio Armani's influence extends into the realm of fragrance, where the brand continues to redefine the art of perfumery with its iconic scents.

The Origins of Giorgio Armani

Giorgio Armani's journey began in Piacenza, Italy, where he developed a passion for fashion and design from a young age. After working as a window dresser and buyer for a department store, Armani honed his skills working under Nino Cerruti and later as a freelance designer. In 1975, he founded his eponymous label, Giorgio Armani, with a vision to create timeless, sophisticated clothing that transcended trends.

The Armani Aesthetic: Timeless Elegance

Central to the Armani brand ethos is the concept of timeless elegance. Giorgio Armani revolutionized fashion by introducing relaxed silhouettes, soft tailoring, and a muted color palette that emphasized simplicity and understated luxury. His designs appealed to both men and women seeking refined yet comfortable attire that exuded confidence and sophistication.

Expansion into Fragrance

In the early 1980s, Giorgio Armani expanded his empire into fragrance, launching his first fragrance for women, Armani for Women, in 1982. This marked the beginning of Armani's journey in perfumery, where the brand would later achieve immense success with iconic scents that captured the essence of Italian style and elegance.

Iconic Fragrances: Capturing the Essence of Armani

One of the most notable fragrances from the Armani collection is Armani Code, introduced in 2004. Armani Code embodies seduction and mystery with its blend of citrus, spices, and deep woody notes, making it a timeless choice for the modern man. Similarly, Acqua di Gio, launched in 1996, revolutionized men's fragrances with its fresh and aquatic aroma inspired by the Mediterranean coast. These fragrances, along with the luxurious Armani Prive collection and the feminine elegance of Armani Si, showcase the brand's commitment to quality and innovation in perfumery.

Armani Prive: Haute Couture in Fragrance

Armani Prive represents the pinnacle of luxury within the Armani fragrance portfolio. Launched in 2004, Armani Prive offers a collection of haute couture fragrances crafted from the finest ingredients sourced from around the world. Each scent is meticulously curated to embody sophistication and exclusivity, appealing to fragrance connoisseurs and collectors alike.

The Influence and Legacy of Giorgio Armani

Giorgio Armani's influence extends far beyond the world of fashion and fragrance. His commitment to craftsmanship, attention to detail, and dedication to timeless style have made him an icon of Italian design. Throughout his career, Armani has dressed celebrities, politicians, and royalty, solidifying his status as a visionary in the fashion industry.

Conclusion: The Armani Legacy Continues

Giorgio Armani's legacy is not just about clothing or fragrances; it is a testament to the power of creativity, innovation, and perseverance. From his humble beginnings in Italy to becoming a global powerhouse in fashion and luxury goods, Armani's influence resonates across generations. The brand continues to evolve, embracing new technologies and trends while staying true to its core values of elegance and sophistication.

In every garment and every fragrance, Giorgio Armani invites us to experience a world where style meets substance, where tradition meets innovation. As we celebrate the legacy of Giorgio Armani, we are reminded of the enduring allure of timeless elegance and the profound impact of a visionary who dared to dream beyond boundaries.

[donmorphy12]

How Does A Bespoke Suit Distinguish Itself From Others?

Many men have experienced buying a ready-made suit. Chances are, you have one (or more) hanging in your closet. Do these suits do the job? Yes. But do they make you feel completely confident when you wear them? Probably not.

When it comes to finding a top-notch suit, you often hear terms like custom, made-to-measure, and bespoke suits. To clarify these terms, here are some distinctions between the three categories.

WHAT IS A CUSTOM SUIT?

The term "custom" can be broad. It often means you can choose details like a colored lining or special buttons. However, a custom suit isn't necessarily made specifically for your body. It's typically produced in a factory, and any adjustments are made by a tailor afterward.

WHAT IS A MADE-TO-MEASURE SUIT?

Made-to-measure suits begin with a standard pattern but allow for adjustments in size to fit your body shape. When I started in the industry, I used a made-to-measure manufacturer. I soon realized that not everyone could be perfectly fitted with a standard paper pattern that needed frequent alterations. In the end, most made-to-measure suits cannot accommodate variations in shoulder slope, posture, or significant asymmetries in your body. Nowadays, many men have broad shoulders and a narrower waist, which limits how much a tailor can adjust around those areas.

WHAT IS A BESPOKE SUIT?

A genuine bespoke suit is like a work of art. It originated on Savile Row in London and the term "bespoke" literally means "to be spoken for." With a bespoke suit, you have a say in every detail—from the fitting and fabric to the final touches. The bespoke process involves creating a completely unique pattern that is tailored specifically to your body shape. Unfortunately, the term "bespoke" has lost some of its original meaning in the industry. Many custom clothiers claim to offer bespoke suits, but they often use a made-to-measure approach instead.

5 BENEFITS OF CHOOSING A BESPOKE SUIT

Curious about the difference a bespoke suit can make? Here are several compelling reasons why opting for a truly custom suit stands out:

1. Unique Patterns

Bespoke tailors don't use standardized patterns. Instead, they create a brand-new pattern for each client. This personalized approach ensures that every curve and contour of your body is accounted for, resulting in a suit that fits like a second skin.

2. Endless Customization

When it comes to customization, bespoke suits offer unparalleled flexibility. Whether you have specific design preferences, unique fabric choices, or intricate details in mind, a bespoke tailor can accommodate your desires. From selecting the lining and buttons to choosing the lapel style and pocket placements, the options are virtually limitless.

3. Premium Fabrics

One of the hallmarks of a bespoke suit is the quality of fabrics available. Bespoke tailors have relationships with some of the finest fabric mills globally, such as Scabal, Dormeuil, Holland & Sherry, Cerruti, and Gladson. This allows you to choose from a vast selection of luxurious materials that are known for their durability, comfort, and impeccable drape.

4. Detailed Measurements

Unlike off-the-rack or made-to-measure suits that may rely on a handful of measurements, bespoke tailors take meticulous measurements—often over 40—to ensure a precise fit. These measurements take into account not only your body size but also specific characteristics like shoulder slope, posture, and even asymmetries. This level of detail ensures that your suit not only looks exceptional but also feels comfortable and enhances your silhouette.

5. Personalized Service

The bespoke experience is highly personalized. At Richards Bespoke and similar establishments, appointments are typically required for fittings. This approach allows the tailor to dedicate uninterrupted time to you, guiding you through every step of the tailoring process. From the initial consultation where your preferences and style are discussed to the final fitting where adjustments are made for the perfect fit, you are involved in crafting a suit that reflects your individuality and meets your exacting standards.

Choosing a bespoke suit isn't just about acquiring a garment; it's about investing in craftsmanship, precision, and a garment that is uniquely yours in every aspect.

CREATE YOUR PERFECT SUIT

The main difference between these choices isn't just about cost or quality, though those do vary. It's more about how much control you have in designing a suit that fits your body shape and style perfectly. It's about craftsmanship versus mass production efficiency. Bespoke suits are handmade and completely unique, tailored specifically for you. In contrast, off-the-rack and even custom suits are often made in large, uniform factories.

At Don Morphy, every client goes through a true bespoke experience. You have the freedom to choose every detail, ensuring each garment fits you perfectly. The difference in quality and fit is noticeable and will make an impression on others.

Schedule your first appointment with Don Morphy today to discover the difference for yourself and learn more about our process.

Source by :

[palabrarismo]

📚 Presentación de libro 📚

En “La escritura de lo íntimo” Gabriela Pedrotti se interroga sobre lo que llega a ser el psicoanálisis sin la vivencia de la intimidad. Convoca a cuestionar si dicho acontecimiento está ligado a la transferencia y a la experiencia misma del encuadre, insistiendo en no caer en lógicas de sentido sino recurrir a lo poético para dimensionarlo. A lo largo del libro ubica sus posicionamientos desde el psicoanálisis, la filosofía y la literatura, aunque también recurre a las artes plásticas y a su experiencia personal como analista para exponer los problemas comunes de la práctica clínica. Aborda lo íntimo y su estrecha relación con el instante, hermana a la desesperación, la intimidad y el asombro como tres formas afectivas del desencuentro con lo real; concibe la existencia como un fecundo desalojo en el que lo discontinuo, lo no previsible o anticipable- por salir del orden fálico o del logos- asusta. En palabras de Nicolás Cerruti la obra es un elogio de la escritura, la poesía y de la feminidad, ya que escribe sobre la diferencia y complejiza el posicionamiento de la mujer entre el amor y el horror, apostando a jugar con el lenguaje al punto de cambiar en acto un afecto, producirlo o desestimarlo, devolviendo con la palabra el misterio al que ésta en su coagulación perdió: lograr que la palabra haga sonar lo que calla y le enferma. Y es que en la poesía y el psicoanálisis subvertimos lo corriente de la lengua y la abrimos para dejar que nos habiten aquellos agujeros negros por los que desconocemos la totalidad del decir y el hacer. A través de ambas Pedrotti propone el filtraje de la materia indecible, insípida e incolora que hace que el decir singular vaya tomando coloratura, forma y volumen. Los esperamos el sábado 15 de junio en el patio del IAGO Alcalá para la presentación de esta hermosa obra que, desde tierras argentinas, viene a mostrarse en nuestra ciudad como parte de una gira nacional de la autora. Agradecemos la presencia del psicoanalista oaxaqueño Santiago Mtz. Álvarez como parte de esta interesante mesa de diálogo.

Atte. Carlotta Garjuá

@magapedrotti @carlottagarjua @santiagomtzalvz @iago_mx @palabrarismo

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A post shared by 📖 PALABRAr(ismo)📍Casa Lotte 📖 (@palabrarismo)

[delectablywaywardbeard-blog]

Riprendono incontri su opere Collezione Cerruti a Rivoli

Polo del Castello di Rivoli-Museo di Arte Contemporanea (ANSA) – TORINO, 27 APR – A un anno di distanza dalla pubblicazione del Catalogo generale della Collezione Cerruti, edito da Umberto Allemandi, riprende il ciclo di conferenze tenute da studiosi d’arte dal titolo L’Esperienza dell’Art, avviato nel 2020 per presentare al pubblico un’opera o un nucleo di opere della collezione di Francesco…

[culotte-ancienne]

https://www.vinted.it/donna/vestiti/cappotti-e-giacche/impermeabili/2635499155-manteau-leger-cerruti-arte

[hgono]

https://ginnyonfrederick.com/images/civiltwilight/civiltwilight.pdf

Civil Twilight October 22 - November 25 

Guendalina Cerruti Sam Cottington Evangeline Ling Hamish Pearch Gal Schindler Mary Stephenson Michelle Uckotter 

Civil Twilight occurs just after sunset and the moment when the geometric centre of the sun is at 6 degrees below the horizon. 

Caught before the beginning of day and beginning of night, twilight beckons the end. A bewitching intermission before the changing worlds. A palette cleanser for the next act. Twilight is the thin edge of the thaumatrope of time, flickering at speed as memory merges the transitions from day to night. In summer; morning light beckons a flight of song, and evening calls on those who invade, leech and crawl through the darkness. Winter dawn brings thaw, slowly tearing at the frost delivered by night, dusk brings time for cold to once again take hold. Twilight offers an exchange of knowledge for secrets and secrets for knowledge, day exposes and night shrouds. Harmony is found as twilight balances the scales.

 Civil Twilight is the stage curtains for day, still keeping the dreams of night alive. Night offers few answers, and it's mystery compels. Day offers opportunity, to those willing to engage with its tribulations. In the heavens above, Civil Twilight offers daylight a glimpse at theatrics. The fade in and eventual out signalling its presence. Daylight offers calm and new beginning. Night consumes the world stage, emotions are amplified. Night needs no introduction and dusk as it's opening beckons it's intent. 

From the corner of your eye Civil Twilight performs its ritual. The sky's leading star, washes with rich flourishes of reds, pinks, blues, and yellows, the announcement of change is rarely without spectacle. 

 List of Works:

Sam Cottington The Writers Body, 2022 Vinyl Dimensions Variable Hamish Pearch Foraged Sunrise (07:38 22/10/22), Sunset (15:59 25/11/22) and Asteroids, 2022 Steel, aluminium, enamel, paint, epoxy putty, epoxy resin 60cm x 42cm x 12cm 

Gal Schindler Lapses, 2022 Oil on linen 60cm x 70cm 

Mary Stephenson Tight New Shiny Shoe, 2022 Oil on linen 40cm x 55cm 

Evangeline Ling Self-portrait in Bordeaux, 2019 Oil on canvas 60cm x 50cm 

Guendalina Cerruti Merry-Go-Round, 2022 MDF, metal wire, photo transfer on canvas, fabric, glitters, mixed coloured beads 35cm x 170cm 

Michelle Uckotter Friends Embracing, 2022 Oil pastel on panel 12.7cm x 17.78cm

Guendalina Cerruti (b.1992, Milan, Italy) lives and works in London, UK. She holds an MA from the Royal College of Art, London, UK and BA from the Nuova Accademia di Belle Arti, Italy. Recent exhibitions include: September Issues, Peres Project, Milan, Italy (2022); People Watching, New Low, Los Angeles, USA (2022); Wasted Dreams, Public Gallery, London, UK (2022); Primary Domain, Ordet, Milan, Italy (2021); Old Friends, New Friends, Collective Ending HQ, London, UK (2021); Studiolo Lounge #1, Studiolo, Milan, Italy (2021); Marigolds, Harlesden High Street, London, UK (2019) and Playful Agressions, Greengrassi, London, UK (2019). 

Sam Cottington (b.1993) lives and works in London, UK. Recent exhibitions and performances include: Blanks, Ridley Road Project Space, London, UK (2022); Pennies From Heaven, London Performance Studios, London, UK (2022); Getting Dressed, V.O Curations, London, UK (2021); Crave, SET Lewisham, London, UK (2021); Haus Wien, Vienna, Austria (2021) and Deadhead Perfora, Yaby, Madrid, Spain (2020).

Evangeline Ling (b.1996) lives and works in London, UK. She holds an MA from Goldsmiths College, London, UK. Recent exhibitions include What is it Like to be a Bat?, ADZ Gallery, Lisbon, Portugal (2022). 

Hamish Pearch (b. 1993, London, UK) lives and works in London, UK. He received a Postgraduate Diploma from the Royal Academy Schools, London in 2019. Recent exhibitions include: All season sanctuary, Mendes Wood DM at Retranchement (2022); Happy Birthday, Dear Speed, Quench, Margate, UK (August, 2022); Amygdala Lost and Found, Sans titre, Paris, France (2021); Thames Mud, Front, Brussels, Belgium (2021); Head Above Water, Belsunce Projects/Manifesta 13, Marseille, France (2020) and Nights, Soft Opening, London, UK (2019).

Gal Schindler (b. 1993, Tel Aviv, Israel) lives and works in London, UK. She hold an MA from Royal College of Art. Recent exhibitions include: The Earth has music for people who listen, Sapling, London, UK (2022); Razor Wave, Ginny on Frederick, London, UK (2022); My Reflection of You, The Perimeter, London, UK (2022); Mud Garden, Painters Painting Paintings (2022); Les Danses Nocturnes, East Contemporary, Entrevaux / Cote d'Azur, France (2021); Entropy, Baba Gallery, London, UK (2021); Limb-Loosener, Daisy’s Room Gallery, London, UK (2021); After Image, MAMOTH, London, UK (2020); Onlooking, Kupfer Gallery, London, UK (2020).

Mary Stephenson (b. 1989, London, UK) lives and works in London, UK. She holds an BA from The Glasgow School Of Art and is currently completing her Postgraduate Diploma from the Royal Academy Schools, London. Recent exhibitions include: Incubator, London (2022); Contrappunto, Vin Vin, Vienna, Austria (2022); Watch The Fire From The Shore, Linseed Projects, Shanghai, China (2021); Fertile Spoon (with Grace Pailthorpe), Bosse & Baum, London (2021) and Paintings On, and, With Paper, Cob Gallery, London (2020).

Michelle Uckotter (b. 1992, Cincinnati, USA) lives and works in New York. Recent exhibitions include Sinkhole Project Is Presenting, Micky, Chicago, USA (2022); heaven above sea below, Lubov, NYC, USA (2022); Electric Affinities, T293 Gallery, Rome, IT (2022); Trap Paintings Vol. 2, King’s Leap, London, UK (2021); Murder Time, Springsteen Gallery, Baltimore, USA (2021); Trap Paintings, A.D. Gallery, NY, USA (2020) and Center of the Core, Deli Gallery, NY, USA (2020)

[teenagedirtstache]

January 2001 L’Uomo Vogue photos Bruce Weber fashion editor Anne Christensen

[featherstonevintage]

Left: Céline

Right: Arte Cerruti

Vogue, February 1997

Photographed by Bruce Weber

[pamelab]

Day 3

You know that Blue of mountains? They’re far away on the horizon, sturdy triangles holding up the sky on their jagged points. The bright sunny cloudless sky, the mountains in sharp relief. Maybe they have a fluffy white hat of snow or a fuzzy texture created by the trees. Mostly the Blue is from the rugged rocks rising up, up, up into the so bright it hurts sky.

[perfettamentechic]

Nino Cerruti è un businessman, designer, stylist, Ha fondato la sua casa di alta moda, Cerruti 1881, nel 1967 a Parigi. Attualmente gestisce l’azienda di famiglia: il Lanificio Fratelli Cerruti, fondata nel 1881 da suo nonno.

Nato a Biella, in una famiglia di industriali tessili, Cerruti ereditò l’attività alla morte del padre, avvenuta nel 1950, all’età di vent’anni, interrompendo così gli studi di filosofia e giornalismo, per riscoprirsi subito vocato allo stile ed alla moda di più alto livello. Attingendo alla sua esperienza nella produzione di tessuti eccellenti, Cerruti si avventurò nella produzione di abbigliamento alla fine degli anni ’50. Nel corso degli anni investì nella ricerca e nello sviluppo dei materiali e del design, ottenendo risonanza mondiale nel 1957, alla presentazione della sua prima linea di vestiario, la Hitman a Milano, e all’epoca era considerata una rivoluzione nell’abbigliamento maschile. Nel 1962 fonda insieme con Osvaldo Testa il marchio Flying Cross, il primo “Designer Line” che si aggiunge alla linea Hitman. Flying Cross, la prima linea sartoriale di prêt-à-porter maschile di lusso, che nasce da un’idea del sarto e stilista Osvaldo Testa; brand inizialmente più modaiolo, si sviluppa nel tempo con un caratteristico stile “anglo-napoletano”, che combina la tradizione sartoriale napoletana con il gusto anglosassone dei tessuti.

Nel 1967 inaugura la prima “maison de couture” Cerruti 1881 a Place de la Madeleine a Parigi, dove Cerruti sposta la sede dell’azienda per essere più vicina alla capitale internazionale della moda. Nino è il primo stilista italiano a lanciare a Parigi il proprio marchio di prêt-à-porter maschile di alta qualità. Nasce così Cerruti 1881, cui si affianca la boutique monomarca in place de la Madeleine, primo negozio di prêt-à-porter dove vengono esposte contemporaneamente le collezioni maschili e femminili. Vico Magistretti, architetto di fama mondiale, studia per l’occasione un ambiente dal concept del tutto innovativo, in cui gli arredi sono interamente modulabili secondo le diverse esigenze.

La produzione di tessuti con il nome di Lanificio Fratelli Cerruti e l’etichetta Hitman resta in Italia. Cerruti, Lanificio Cerruti di Biella e Hitman, con sede a Corsico, formarono insieme Fratelli Cerruti, il gruppo Cerruti Brothers.

Nel 1996 Nino Cerruti nomina Narciso Rodriguez come direttore creativo di Cerruti. Nel 1997 Cerruti  sostituì Rodriguez con Peter Speliopoulos, designer DKNY.

Nel 1968 Nino Cerruti realizza la sua prima sfilata: la prima volta nella storia della moda in cui i modelli e le modelle sfilano con gli stessi abiti. Nino Cerruti acquisisce la fama di ideatore del “Casual Chic”, una moda glamour e lussuosa che conquista il mondo e il mercato con uno stile unico e coinvolgente.

Tra le mie clienti affezionate c’era l’incontentabile Coco Chanel, che amava i pantaloni. Solo un uomo, secondo lei, poteva creare pantaloni perfetti, e i miei le stavano benissimo.

Nino Cerruti è il creativo inarrestabile che con le sue soluzioni innovative suggerirà alla moda un nuovo percorso, in ambiti di assoluta visibilità come quelli del Cinema e dello Sport ai massimi livelli. Tanto da portarlo sul grande schermo: Nino Cerruti è il designer preferito dalle star per eventi quali la cerimonia di consegna dei premi Oscar o il Festival del Cinema di Cannes e compare brevemente nel film “Holy Man” (Il Genio), con Eddy Murphy, dove impersona se stesso: ansioso per il volo, chiede al protagonista di aiutarlo con i suoi poteri ipnotici.

Nino Cerruti ha recitato nella parte di se stesso anche in: Catwalk, (1996) e Cannes Man, (1996).

Nel corso degli anni, Cerruti ha proposto abbigliamento da donna e uomo, la diffusion line, Cerruti 1881, una lussuosa collezione di ready-to-wear chiamata Cerruti Arte, Cerruti Jeans, la collezione business da uomo Cerruti Brothers, Cerruti 1881 Shapes per il mercato asiatico e fragrances e accessories. Successivamente le linee di abbigliamento furono raggruppate sotto il nome “Cerruti 1881“. Cerruti è da sempre conosciuto per i suoi classici wool suits, completi in lana, cercando sempre di abbinare le sfide quotidiane di chi lo indossa.

Negli anni settanta nasce la prima giacca decostruita. Vengono anche stabiliti accordi di licenza in Giappone e USA al fine di incrementare la visibilità del brand a livello internazionale e per mantenere i prezzi competitivi in più mercati.

In questi anni nasce anche la linea donna che vent’anni dopo rappresenterà il 20% del fatturato complessivo dell’azienda. Nel 1975 la Hitman inizia la produzione e la distribuzione della maglieria, delle camicie e della linea casual: Cerruti 1881 Brothers.

Nel 1978 viene lanciato il primo profumo maschile del brand, chiamato semplicemente Nino Cerruti.

Negli anni ottanta viene creata una nuova linea di sportswear particolarmente apprezzata per l’abbigliamento dedicato al tennis e allo sci, sponsorizzando atleti di fama mondiale come il tennista statunitense Jimmy Connors

e lo sciatore svedese Ingemar Stenmark.

La popolarità del marchio aumenta decisamente nel 1994 quando il brand viene nominato designer ufficiale della squadra di Formula 1 della Ferrari.

All’inizio anni novanta vengono lanciati due nuovi profumi: “Cerruti 1881 Pour Homme” e “Cerruti 1881 Pour Femme“, entrambi prodotti e distribuiti da Elizabeth Arden. Inoltre vengono aperti negozi monomarca in Cina, Hong Kong, Thailandia ed Indonesia. Nel 1995 inizia la produzione della linea femminile “Cerruti Arte” posizionato nel segmento “Top Designer“.

Nel 1997 Hitman S.p.A produce 120.000 pezzi all’anno lavorando con un network di circa 10 aziende italiane specializzate nella confezione di cappotti, pantaloni e giacche. Nel 1998 viene presentato il nuovo profumo maschile “Cerruti Image” presso il Guggenheim Museum a Bilbao.

Nello stesso anno apre il negozio Cerruti a Madison Avenue di New York. Nel 2000 Cerruti apre un flagship store ad Hong Kong. Nello stesso anno viene lanciata la versione femminile del profumo “Cerruti Image“.

Sempre nel 2000 Nino Cerruti viene nominato Cavaliere del Lavoro dal Presidente della Repubblica.

Dopo molti film europei tra i quali “Borsalino”, Cerruti veste per la prima volta gli interpreti di un film prodotto ad Hollywood: è “Romancing the stone”, con Kathleen Turner e Michael Douglas. È l’inizio di un lungo sodalizio tra lo stilista e Tinseltown. Grazie al suo approccio innovativo alla moda portata sul grande schermo, Nino Cerruti diventa uno degli stilisti più prolifici per Hollywood e crea abiti esclusivi per moltissimi film. Christian Bale in American Psycho; Harrison Ford in Air Force One; Jack Nicholson in As good as it gets; Marcello Mastroianni in Prêt-à-porter;  Robert Redford in Indecent Proposal; Tom Hanks in Philadelphia; Michael Douglas in  Basic Instinct;  Scott Glenn in Silence of Lambs; Richard Gere in Pretty Woman; Michael Douglas in  Wall Street;  Michael Douglas in  Fatal attraction; Jack Nicholson in The Witches of Eastwick;   Michael Douglas in Jewel of Nile; … e altri.

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  Nell’ottobre 2000 Nino Cerruti vende il 51% della sua azienda a Fin.Part, un gruppo industriale italiano. Meno di un anno dopo il gruppo acquistò il resto dell’azienda e costrinse il 71enne Nino Cerruti a dichiarare “differenze inconciliabili“. Quindi, la collezione Primavera Estate 2002 disegnata da Nino Cerruti, ha segnato la fine della passione di Cerruti.

C’è una grossa differenza tra made in Italy e fatto in Italia. Ciò che ha creato il fenomeno del made in Italy è stata, nel dopoguerra, l’ammirazione degli americani per il nostro stile di vita e la nostra artigianalità, che poi qualcuno è riuscito con grande sapienza a industrializzare. Oggi made in Italy è diventato a volte un’etichetta di comodo, che viene applicata a prodotti che con la nostra cultura hanno ben poco a che fare, e che magari vengono realizzati altrove. Per fame di profitto s’è data una pesante mano di vernice commerciale, che rischia di snaturare tutto.

Nel 2001 Cerruti Holding vende il marchio Cerruti 1881 per concentrarsi sul Lanificio Fratelli Cerruti dove Nino Cerruti lavora ancora oggi ricoprendo il ruolo di presidente.

Nel 2005, Nino Cerruti, entra nell’ambito dell’interior design ed acquisisce Baleri-Italia, azienda leader del settore. Nello stesso anno è membro della giuria del Festival del Cinema di Berlino. Prima di lui, solo altri due italiani avevano ricoperto questo ruolo nella storia della prestigiosa rassegna, coronando ulteriormente il suo sodalizio col mondo dello spettacolo e del jet set internazionale. Nel 2006 viene inaugurato il nuovo centro direzionale disegnato da Vico Magistretti. E’ l’ultimo progetto realizzato dal famoso architetto nella sua lunga carriera. Nino Cerruti sfida nuovamente il mercato, con il gusto di sempre e mantenendosi saldamente ancorato alla tradizione di ricerca ed innovazione che la sua famiglia rappresenta da oltre duecento anni.

Il problema è che oggi per l’ansia di piacere alla stampa molti designer percorrono strade discutibili, di puro teatro. Trovo al contrario che comfort e naturalezza siano essenziali. L’abbigliamento è la nostra seconda pelle, e dovrebbe essere in armonia con il corpo, oltre che bello e di qualità: non ho mai creduto nel brutto artistico.

Nino Cerruti è stato il miglior portavoce della propria moda, naturale ed elegante come il motto del lanificio. Oggi, è un distinto ottantenne dal garbo che conquista, considerata l’arroganza media modaiola.

Indosso ancora abiti che ho disegnato io stesso. Ho una conformazione fisica peculiare, e mi è difficilissimo trovare qualcosa che mi stia bene. I miei fantastici sarti mettono a posto tutto, e sono contento così.

Lo stile è vestire con personalità, l’eleganza è ciò che lo rende naturale.

aggiornato al 18 ottobre 2019

Autore: Lynda Di Natale Fonte: lanificiocerruti.com, moda24.ilsole24ore.com, wikipedia, web

Nino #Cerruti #ninocerrutti #lanificiofratellicerruti #creatoredellostile #creatoredellamoda #style #fashion #perfettamentechic #felicementechic Nino Cerruti è un businessman, designer, stylist, Ha fondato la sua casa di alta moda, Cerruti 1881…

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Guendalina Cerruti, Baby born on a rainy day, 2019

Acrylic paint on canvas, ribbon, pin, towel fabric, cotton, London Underground seat fabric, greeting card, 40 x 30 x 4 cm

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Name: Kaori Sano

https://droptokyo.com/freshsnaps/ID/?id=283518