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full-moon-films · 3 years ago

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The Covenant (2006)

Director: Renny Harlin

Writer: J. S. Cardone

Producers: Gary Lucchesi; Tom Rosenberg

Notable Cast: Steven Strait; Sebastian Stan; Laura Ramsey; Taylor Kitsch

Run Time: 97 minutes

Language: English

Restrictions: PG13 for violence, horror, language and nudity

Genre: Horror; Mystery; Thriller

The Covenant is by far one of the worst films I have ever had the misfortune to see. But with Renny Harlin directing a typical early-2000s supernatural thriller film, it was never going to win any Oscars. Deemed a “Twilight for boys” it lives up to its title from everything to the constant turquoise filter (though, thankfully, not as saturated) to the unnatural line delivery.

The story, for all its messy plot dynamics, follows Caleb Danvers (Steven Strait) and his three witch friends Pogue (Taylor Kitsch), Reid (Toby Hemingway) and Tyler (Chace Crawford) as they all inch closer to the day where they turn 18, “Ascend” and inherit their full powers. If it were a more thought-out movie I’d say this sounds like an aggressive metaphor for adulthood, but in the way the movie plays out it is evident that this is far from the case.

Even though all the actors look blatantly as though they’re in their early to mid 20s, the boys are meant to be 17-year-old high schoolers and therefore act as such. They go to parties, they go out with girls and they like to cause destruction more than keeping their heads down and studying. The two girls in the film, Kate (Jessica Lucas) and Sarah (Laura Ramsey) are the same person with different hair colours. They hold no agency and exist to only entertain whichever of the “Sons of Ipswitch” - what Kate calls Caleb and his friends - wants them at that particular time. Sarah’s tattoos are more three-dimensional than she is.

And while the boys do get somewhat different personalities - Caleb the leader, Pogue the best friend, Reid the agitator and Tyler... Tyler could be written out and the movie would remain the same - their personalities aren’t static. Their core beliefs change whichever way the wind blows and the writing doesn’t know how to keep their voices consistent. With the literal silencing of Tyler, it is obvious the writers bit off more than they could chew. Even the film’s antagonist, Caleb’s mortal enemy Chase Collins (Sebastian Stan) takes a full 180 in his personality from the start to the climax for no reason. One minute he’s trying to get on Caleb’s good side and stab him in the back, and the next he’s loudly proclaiming his hatred by attacking everyone Caleb loves.

I use the word “loves” very freely because if there is one thing worse than the consistency of the characters themselves, it’s the chemistry of all interactions around each other.

Sarah, for all intents and purposes, is meant to serve as Caleb’s love interest. She’s the ray of sunshine that breaks through our hero’s cold outer shell. If only she was a ray of sunshine or Caleb had a cold outer shell. Every Interaction with them is drier than my grandmother’s pies and only served to lengthen an already threadbare script. After a week of knowing each other the audience is meant to believe that they are madly in love, but they can’t even be friends.

The other relationship in the film, that of Kate and Pogue, is better only in the sense that they’re meant to feel distant from one another. The writers gave up and wrote their lack of chemistry right in to the script it seems. At the end of the film when Kate is hospitalised due to Chase casting a spell on her - through some very confusing logic - only then does Pogue show any scrap of concern for her. Concern that is then overshadowed by the convoluted plot set in motion by Chase’s plans.

To be honest, the most organic interactions came about between Chase and Caleb, though that really isn’t saying much. In the first half of the movie, when the plot calls for Chase to be all puppies and rainbows, Caleb seems more invested in him than he does Sarah. He goes out of his way to spend time with Chase, even pushing back a dinner date with Sarah to later in the evening so they can spend the afternoon together. Their ‘warm up fight’ in Sarah’s bedroom in the second half of the film ends with the most heated, emotion fueled minutes of the boys cramped together on the bathroom floor. Chase goes so far as to kiss Caleb - after calling him “brother” to ease the tension of course - before storming out of the room. It can’t be good form for your protagonist and antagonist to have more emotion in their interactions than your protagonist and his compulsory love interest.

After watching this movie once, and then again, and then yet again, the plot still makes very little sense. The world and conflicts are introduced in a way that is cliche but understandable. The issue arises around Chase’s ideas for revenge.

Allegedly, he hates Caleb because their ancient relatives had bad blood. Chase being adopted, he only learned about this when he was a teenager and the Power that is so important to these Ipswitch witches had already taken over him. He moves to Caleb’s school after finding out who he is in an attempt to gather more Power and increase his strength. So far, the ambition makes sense.

What does not makes sense is his plan to take Caleb’s power.

Instead of focusing on the boy who he is quickly becoming close to, Chase targets everyone around him, drawing out the movie about 90 minutes longer than it needed to be. Chase’s logic follows that if he puts Kate in hospital, Pogue will come after her. At which point Chase can fight Pogue and hospitalise him, luring out Caleb. All of this he does, but then he goes to Sarah’s room, pretending to be Caleb. Even though all these boys look identical he still thinks it necessary to glamour himself. Now placing a spell on Sarah, Caleb comes to the room to find them both. Which results in their warm-up fight and Chase begging for Caleb’s Power.

I honestly see no reason why all three middle men couldn’t have been cut out. At least Kate and Pogue, there is no reason that they should have been involved under that justification. Sarah is the only “bait” I can suspend my disbelief for.

This film is such a disaster that there is nothing more to add.

Except - I enjoyed it. It’s one of the worst films I will ever watch and now it’s also one of my favourites. The plot is a wreck. The acting would have more expression if done by sock puppets. The dialogue choices are questionable at best (featuring among their greatest hits the iconic “Harry Potter can kiss my ass” and “Wiatch”) but that adds to the enjoyment of it all. It’s a movie to watch when you don’t need to think and can watch someone else’s failure to feel better about yourself. Because if someone can get funding and cinema screening for this 3/10 movie, anything is possible.

#the covenant #the covenant movie #2006 movies #the covenant review #full moon films #renny harlin #steven strait #sebastian stan #laura ramsey #taylor kitsch #horror movies #horror #mystery #thriller #bad movies

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one-day-i-wont-need-dan · 3 years ago

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My First Blog, Buckle UP!

Welcome

Hello! Welcome to the inner thoughts of a 30 something year old lady aspiring to do big things. If you are going to begin this journey with me, I must warn you, it is going to get real! I do not like to overthink my posts so much that they begin to sound robotic. So this is me… unedited (slightly filtered)... ME!

Let’s begin with my background. I have a narrow range of educational Certificates in my back pocket like Business Administration, Human Resources, Investing, Finance and Hairdressing. I absolutely loved Hairdressing and the creative outlet it provided me, but I have a thing for business. I don’t go to TikTok for the shirtless hunks, it’s for people like Kevin O’Leary and Grant Cardone. I recently began reading a book called There’s no Plan B for Your A Game by Bo Eason and it has changed my perspective on high achievers; athletes, investors, actors, etc. If you are looking for some direction in focus and commitment, I definitely recommend this book.

A Lady Taking on the Business World

Back to me. Now I’m not saying I’m young, but in the world of business I’m a baby with no life experience. I know the basics of accounting, how to motivate staff, blah blah blah, but I have no cred in the business world and that was evident in the beginning.

While I have an amazing team of contractors working with me now, it was different 2 years ago. It was evident that most didn’t feel comfortable speaking directly to me. I would ask a question and they would answer to any man present, usually my husband.. Ummm excuse me… I’m over here. I understand that a younger women in this position is weird. I also feel weird. I get it, but I have had other similar experiences where my professional existence gets overlooked because of my kind demeanor. For this, I have created an alter ego to help me handle my business matters.

Meet Dan

His name is Dan and Dan is a 50 year old business investor who takes his coffee black, bitter and scalding hot. One day I won’t need Dan. I’m hoping that I’ll learn to handle my business on my own, without him. But until then… let’s all say “Hi” to Dan.

Opening a Store

My family and I bought a building over 100 years old in a designated heritage district.

“I’m sorry what? Why?” These are the reactions of most people I’ve talked to. Especially before the renovations began. I have a vision… a clear picture of what the building is going to look like and one piece at a time, I am going to finish this puzzle. Fashion Forty Six is just the border of the puzzle and I still have a box full of mystery that hasn’t been touched yet.

Fashion Forty Six

Fashion Forty Six is a women’s clothing store in Manitoba Canada that carries a wide variety of clothing for sizes small to 3XL with lots of local craftsmanship sprinkled throughout. This blog is meant to document the journey and the mindset of a young business owner trying to find her place in the business world and slowly complete her puzzle.

www.fashion-forty-six.myshopify.com

#smalltown #fashion #empoweringwomen #renovation #business #womensupportingwomen #womensclothing #womenempowerment #hertigage #shopify #beleiveinyourself #hardwork #motherhood #being assertive #confidence

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cool-cillian-murphy · 4 years ago

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joshuamadrid · 5 years ago

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Josh Madrid – JetSetFly’s 8 Step ‘Personal Business Branding & Affiliate Marketing’ Cheat Sheet for 2020

What Exactly Is A PERSONAL BRAND?

You already have a personal brand right now. If you google your name online that’s whatever your personal brand is. Whatever comes up, high school team stats, jail records, social media. Whatever you search online when someone searches your name that’s your personal brand. Everybody has one, some people have ones that are profitable, while others not so much. Maybe it’s going negative and hurting your bank account.

Search me online, you’ll find major publications like Forbes, Huffington Post, ABC, NBC News, Wikipedia, my website, my YouTube, and social media. You can find everything there, so that’s the type of personal brand you guys want.

When you start building your personal brand, the bigger you get you’ll want to make sure you have a more solid brand, no matter what. You’ll always have haters, you’ll always have people talking shit on you and people might try to say negative things about you online. That’s why if you have a strong personal brand, it doesn’t matter what’s online that’s negative, because of the solid stuff, the positive stuff that’s actually true stomps that out.

Just to make it clear you DO NOT NEED to be rich to build your brand.

Channels

The first thing you’ll want to do when building your personal brand is channels. You have to know what channels you’re using (This information is very important so you should be taking notes.).

What do I mean by channels, if you went to build a really strong personal brand, you need to be on every single channel?

A channel is a social media platform, and content creating the platform. For example, YouTube, Snapchat, Facebook, Instagram, Sound Cloud, Podcast, and twitter.

Here’s the reason why you can’t have a strong brand on Facebook and Instagram if it doesn’t connect to other platforms. Not everybody is going to follow you because everyone isn’t on your favorite platform. This is why you have to realize when building a personal brand that, yes it’s for you, yes it’s for your brand but it doesn’t matter what you want or likes. You’re building your personal brand so other people, maybe people of higher stature buy your products, people who would want to work with you, so they know who you are.

It doesn’t matter if your favorite platform is Instagram or YouTube if you aren’t on Facebook and that’s where all the people who need to see your personal brand are at, then it doesn’t matter. You have to be on every single platform. Make sure you have these platforms written down. Facebook, Instagram, Snapchat, Twitter, Medium, Sound Cloud, iTunes, YouTube.

Content

JetSetFly scammed by the 9to5Scam vultures. This was made on fiverr.com for $5 and is great for personal branding.

The next thing you’ll want to do is you’ll want to have content.

You may have heard the phrase “Content is king.”

To build a strong personal brand you have to push your content out to the different channels. When you have content, the thing you have to realize is that once you start creating content you have to be consistent on how much you post, how often you post, and the quality of the post. For me I post on Instagram 5–6 times a week, so if I were to not post for an entire week, then I come back, my followers are going to recognize that and they are not going to build brand loyalty. If you want a strong personal brand you’ll need brand loyalty.

I usually post on YouTube 3–4 times a week. If I don’t post on YouTube 3–4 times, I’m going to start losing subscribers and lose momentum. People are going to realize I’m not a reliable source and not constant with the content I put out.

Snapchat every single day and night. 24 hours around the clock, you’re always going to see something on my Snapchat story and Instagram story. It will never ever be blank, not if I’m dead, dying, or sick. I’m always going to have content around my story. My followers know I’m always going to have content on my story. They will never be disappointed if they go. Maybe it might be a little less than tomorrow or it might be a little bit more the next day but there’s always going to be content there.

My followers will see me as a reliable source, someone they can trust, that’s very key if you want to build and make money with your personal brand. Your audience needs to trust you, my audience and supporters, the people that are apart of this community know that I’m always going to be pushing out content.

Not only do you have to put out content, but you also have to put out relevant content. Whatever audience you want, whatever niche target audience which you are trying to target, you need to put out content that is relevant to it.

On YouTube, I’m trying to build an audience around people who want to live a free lifestyle, people who want to create additional income, entrepreneurs, and people who want to become their own boss.

What am I creating content around? I’m creating content around my lifestyle around me, how I’m my own boss, so people can see that and learn how to do it.

Instagram, I want people to become motivated, I want people to work, I want people going out there and achieving their dreams the same way I have done for myself and the same way I’m doing every single day.

So what do I post? Motivational content, inspirational content, my life, my journey, I talk about it on my Instagram and Snapchat, about how what I have to go through to get where I am at. Again Content needs needs needs to be consistent.

This is key, this is crucial if you want to make money off your personal brand, you have to expand it.

A lot of people, I see this as a common problem, they think that they can just post good pictures, post some good captions, post it on their story every once in a while but they never expand. They think that their 1k, 4k, 10k, 20k followers are enough and by posting good stuff you’re going to grow.

You want to grow you have to put in the work. I used to put 6, 8, 9, 10 hours into building my brand, on top of the 8–10 hours I was putting into building my business. I knew how equally important it is to have a brand as well as a business. The brand will be here 10 years from now the brand might not. You have to be able to expand.

Building a personal brand works very well on YouTube, Facebook, Instagram, twitter every platform like I said. The two biggest and easiest platform that I would start with if I were you today, in the next 24, that you can start building your personal brand would be Facebook and Instagram.

Freeways to build on Facebook

Here’s what you want to do, let’s say you’re in the entrepreneur niche, maybe you’re in affiliate marketing, maybe drop shipping, maybe you’re in SMMA, this is what you want to do. Nobody knows this little secret but its very simple. This is how you build free traffic, huge audience, and a huge following, all you do is search your niche and you find Facebook groups in your niche.

Again, before you do this step you have to have the channels right, you have to have a Facebook account, Instagram account, you have to have that good content that is consistent. Then you can expand.

After you have good content you’ll want to go to Facebook and search to make money online, affiliate marketing, e-commerce, drop shipping, SMMA and find Facebook groups. There are tons of Facebook groups that have 5k, 10k, 20k, 100k people in these groups. A lot of these groups get spammed, they get spammed a lot to be completely honest with you guys, its pretty annoying but here’s how you filter out the spam and actually build your audience around people who are quality people.

What you’re going to want to do is go to these Facebook groups, look at all the posts made in the last week and look at the one that has the most engagement. Its probably going to be someone with a success story or someone with free value, its usually those type of things. Look at everyone who liked it and everyone who commented. These are the most engaged people inside the Facebook group.

Very simple, click click click, you add everybody that liked that post without commenting on that post. If you do this in 6–10 Facebook groups next thing you know you’ll have 5,000 friends.

Next step after you have 5,000 friends, that’s a lot of stuff on your news feed and a lot of people you don’t know, but that’s a lot of people who are interested in the same thing you’re interested in. Once these people are engaged, once they love your stuff, once they are commenting on your stuff and following you, you can use a friend remover or defriend them and re-add people again, but this comes later.

Instagram, what’s a free way to do it?

Follow and unfollow people.

A Very simple trick not a lot of people do it because it takes a long time. I built a brand back in 2014 on Instagram following and unfollowing accounts from my local area sold that Instagram page for a couple of thousands of dollars and it only had 10,000 followers, but it was a very high target niche, that’s the power of Instagram. I did that in high school when Instagram wasn’t even that cool.

Let’s say I want to be in the real estate industry or the sales industry, I’m going to look at who engaged with Grant Cardone’s pictures and videos on his Instagram. I’m going to follow all of them and if they follow me back, I might stay following them or I might unfollow then, it just depends.

You can make a lot of connections this way, people are going to connect with you, but again your content has to be relevant to what they are interested in, whether its real estate or sales.

So you use the follow and unfollow strategy on Instagram, you can follow up to 7,500 people, then you can’t follow people anymore. But be careful with this because if you go too fast and you follow people too fast, Instagram will block you from following people.

You want to scale, the first day follows 5 people, the third day following 15, and you want to increase by 5’s. Once you get up to 50 starts going up by 10–20, then 100 a day, 150 a day, 200 a day. You want to increase scale, by the end of the month maybe you can follow like 200 a day. I think you can do 300 actions a day, so 200 follows and 100 unfollows would be 300 actions, so you’ll want to do that. But don’t start off too fast, don’t get too excited, don’t go the following everybody, you will get blocked and it’s going to ruin your entire plan.

Instagram follows and unfollow and Facebook is adding everybody that is active inside of the groups that are related to your niche.

Paid strategies are very simple. Instagram you can run paid ads or you can run shutouts. Find an account that is related to your niche, say that I like cars, I’m going to find a car account, send them a picture of a car, and ask for a shout out.

Show them a picture of my car, because that’s the niche I’m trying to build. They might say its $20, or $200, I’m going to pay the amount, I’m going to get the followers, they are going to follow me and now they will be apart of my brand.

For Facebook, you’ll want Facebook ads. Facebook ads are very cheap to run, as long as you know how to run them.

Engage

If these people are following you and you’re following them back. You’re going to want to engage with their content. Facebook post, you’re scrolling down and you see all these people and somebody says “Hey just made my first $10k mouth”. You comment “Congrats dude! I’m on my way there too!” or “Congrats man, good work, keep it up!”.

That doesn’t build a relationship or your brand. You want to engage with a question.

That’s the same thing with Instagram and Facebook, you want to engage, like people’s photos, spam them, you want them to get to know who you are. You want your profile picture and name popping up in their notifications multiple times because you added them first, they don’t know who you are. So you need them to get familiar with who you are, that’s how you’re going to build your brand.

GIVE

Next thing you’ll want to do is Give Give Give.

What you’ll want to do for 6–12 months, maybe three months at the minimum, just give out free value, free content as much as you can. This is how you build your brand; this is how you assert yourself as an authority figure.

Everybody wants to start a personal brand or sell shit overnight. That’s how you destroy your personal brand, that’s how you damage your brand. For those of you guys just trying to make money quick off your personal brand and not actually provide any real value or not actually change lives and not have a purpose bigger than you, you will fail and you will make no money.

In about 1–2 years you will not be relevant. The way I built my brand I will be relevant 10 years from now, 20 years from now, 30 years from now, I can promise you that, I can put money on that. That’s just the truth because I have done the proper steps.

I see so many people today on YouTube, Instagram, Facebook, running ads and trying to sell shit. They haven’t really done anything yet or given out any free value and they think that just because they buy all this designer shit (You don’t always have to flex designer shit.) They buy it, then they try to sell shit and think that’s how you build authority, that’s not how you build authority, but don’t get me wrong designer shit is cool, I have designer shit. That’s not the point, the way you build authority is by giving, giving, giving value.

There are multiple ways you can do this like give out free E-books. You don’t even have to write the E-books, if you do that’s better, that’s what I did, but I heard there are websites out there where you can license E-books, you can buy it, give it out and claim rights, but I’m not really sure how that works.

Collect Emails, the whole reason you’re doing this is to build a community

Write blogs, share blogs (if it isn’t written by you) if you’re the main way they are getting their information, even though it’s not actually by you, they will associate that value with you.

Make videos on Snapchat, Instagram put them on your stories. Give out value, have your captions give out value. Inspire people.

Facebook, make 2–3 statues a day with pure value, motivation, pure relatable content for your target niche. You want people to know that you’re that guy or girl that’s always giving value, helping people, letting others win, putting people before yourself. If you’re inside a Facebook group, provide more value than anyone else. Here’s how you get a lot of followers on Facebook,

I have over 8,000 followers on Facebook and I haven’t even used it in a year, I built a massive following on Facebook in a few months and I made a lot of money on it (probably over a few $100,000). So here’s what you do, you go to Facebook groups, opportunity groups, make money groups, you know niche-targeted groups and provide value, that’s it. No sell, no close, no dm me for more info, trying to sell people on that bullshit, fuck that just give value.

For example, “Guys here are 5 tips” or “Here is an article on how to do this” or “Here’s what I’m doing now and its working.

Just give value, and what’s going to happen?

Everybody is going to like it, everybody is going to comment on it, now you have the most recent and most active post in that group. People are going to start to naturally add you on Facebook, and if you don’t accept their friend request they become followers (That’s how you build your followers.)

Read Full Content Here: https://medium.com/@Jetsetfly/should-i-go-to-college-df8ef74cd6e9

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joshkingmadridquotes-blog · 5 years ago

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8 Steps To Building an Online Personal Brand Even If Broke

1. Paid1. ChannelsWhat is a personal brand?

First thing when building a personal brand, you have to understand what is a personal brand. A personal brand is something you build around yourself.

You already have a personal brand right now. If you google your name online that’s whatever your personal brand is. Whatever comes up, high school team stats, jail record, social media. Whatever you search online, when someone searches your name that’s your personal brand. Everybody has one, some people have ones that are profitable, while others not so much. Maybe its going negative and hurting your bank account. Search me online, you’ll find major publications like Forbes, Huffington Post, ABC, NBC News, Wikipedia, my website, my YouTube, and social media. You can find everything there, so that’s the type of a personal brand you guys want. When you start building your personal brand, the bigger you get you’ll want to make sure you have a more solid brand, no matter what. You’ll always have haters, you’ll always have people talking shit on you and people might try to say negative things about you online. That’s why if you have a strong personal brand, it doesn’t matter what’s online that’s negative, because the solid stuff, the positive stuff that’s actually true stomps that out. 1. Channels First thing you’ll want to do when building your personal brand is channels. You have to know what channels you’re using (This information is very important so you should be taking notes.). What do I mean by channels, if you went to build a real strong personal brand, you need to be on every single channel. A channel is a social media platform, and content creating platform. For example, YouTube, Snapchat, Facebook, Instagram, Sound Cloud, Podcast, and twitter. Here’s the reason why you can’t have a strong brand on Facebook and Instagram if it doesn’t connect to other platforms. Not everybody is going to follow you, because everyone isn’t on your favorite platform. This is why you have to realize when building a personal brand that, yes its for you, yes its for your brand but it doesn’t matter what you want or like. You’re building your personal brand so other people, maybe people of higher stature buy your products, people who would want to work with you, so they know who you are. It doesn’t matter if your favorite platform is Instagram or YouTube, if you aren’t on Facebook and that’s where all the people who need to see your personal brand are at, then it doesn’t matter. You have to be on every single platform. Make sure you have these platforms written down. Facebook, Instagram, Snapchat, Twitter, Medium, Sound Cloud, ITunes, YouTube. 2. Content Next thing you’ll want to do is you’ll want to to have content. You may have heard the phrase “Content is king.” To build a strong personal brand you have to push your content out to the different channels. When you have content, the thing you have to realize is that once you start creating content you have to be consistent on how much you post, how often you post, and the quality of the post. For me I post on Instagram 5–6 times a week, so if I were to not post for an entire week, then I come back, my followers are going to recognize that and they are not going to build brand loyalty. If you want a strong personal brand you’ll need brand loyalty. I usually post on YouTube 3–4 times a week. If I don’t post on YouTube 3–4 times, I’m going to start losing subscribers and lose momentum. People are going to realize I’m not a reliable source and not constant with the content I put out. Snapchat every single day and night. 24 hours around the clock, you’re always going to see something on my Snapchat story and Instagram story. It will never ever be blank, not if I’m dead, dying, or sick. I’m always going to have content around my story. My followers know I’m always going to have content on my story. They will never be disappointed if they go. Maybe it might be a little less than tomorrow or it might be a little bit more the next day but there’s always going to be content there. My followers will see me as a reliable source, someone they can trust, that’s very key if you want to build and make money with your personal brand. Your audience needs to trust you, my audience and supporters, the people that are apart of this community know that I’m always going to be pushing out content. Not only do you have to put out content, you have to put out relevant content. Whatever audience you want, whatever niche target audience which you are trying to target, you need to put out content that is relevant to it. On YouTube I’m trying to build an audience around people who want to live a free lifestyle, people who want to create additional income, entrepreneurs, and people who want to become their own boss. What am I creating content around? I’m creating content around my lifestyle around me, how I’m my own boss, so people can see that and learn how to do it. Instagram, I want people to become motivated, I want people to work, I want people going out there and achieving their dreams the same way I have done for myself and the same way I’m doing every single day. So what do I post? Motivational content, inspirational content, my life, my journey, I talk about it on my Instagram and Snapchat, about how what I have to go through to get where I am at. Again Content needs needs needs to be consistent. 3. Expand This is key, this is crucial if you want to make money off your personal brand, you have to expand it. A lot of people, I see this as a common problem, they think that they can just post good pictures, post some good captions, post it on their story every once in a while but they never expand. They think that their 1k, 4k, 10k, 20k followers is enough and by posting good stuff you’re going to grow. You want to grow you have to put in the work. I used to put 6, 8, 9 ,10 hours into building my brand, on top of the 8–10 hours I was putting into building my business. I knew how equally important it is to have a brand as well as a business. The brand will be here 10 years from now the brand might not. You have to be able to expand. There’s two ways you can expand your brand. 1. Paid 2. Free Building a personal brand works very well on YouTube, Facebook, Instagram, twitter every platform like I said. The two biggest and easiest platform that I would start with if I were you today, in the next 24, that you can start building your personal brand would be Facebook and Instagram. Free ways to build on Facebook Here’s what you want to do, lets say you’re in the entrepreneur niche, maybe you’re in affiliate marketing, maybe drop shipping, maybe you’re in SMMA, this is what you want to do. Nobody knows this little secret but its very simple. This is how you build free traffic, huge audience, and huge following, all you do is search your niche and you find Facebook groups in your niche. Again, before you do this step you have to have the channels right, you have to have a Facebook account, Instagram account, you have to have that good content that is consistent. Then you can expand. After you have good content you’ll want to go to Facebook and search make money online, affiliate marketing, e-commerce, drop shipping, SMMA and find Facebook groups. There’s tons of Facebook groups ones that have 5k, 10k, 20k, 100k people in these groups. A lot of these groups get spammed, they get spammed a lot to be completely honest with you guys, its pretty annoying but here’s how you filter out the spam and actually build your audience around people who are quality people. What you’re going to want to do is go to these Facebook groups, look at all the post made in the last week and look at the one that has the most engagement. Its probably going to be someone with a success story or someone with free value, its usually those type of things. Look at everyone who liked it and everyone who commented. These are the most enagaed people inside the Facebook group. So what do you do?

Very simple, click click click, you add everybody that liked that post without commenting on that post. If you do this in 6–10 Facebook groups next thing you know you’ll have 5,000 friends.Next step after you have 5,000 friends, that’s a lot of stuff on your news feed and a lot of people you don’t know, but that’s a lot people who are interested in the same thing you’re interested in. Once these people are engaged, once they love your stuff, once they are commenting on your stuff and following you, you can use a friend remover or defriend them and re-add people again, but this comes later.

Instagram, what’s a free way to do it?

Follow and unfollow people.

A Very simple trick not a lot of people do it, because it takes a long time. I built a brand back in 2014 on Instagram following and unfollowing accounts from my local area, sold that Instagram page for a couple of thousands of dollars and it only had 10,000 followers, but it was a very high target niche, that’s the power of Instagram. I did that in high school, when Instagram wasn’t even that cool.

You can make a lot of connections this way, people are going to connect with you, but again your content has to be relevant to what they are interested in, whether its real estate or sales.

You want to scale, first day follow 5 people, third day follow 15, and you want to increase by 5’s. Once you get up to 50 start going up by 10–20, then 100 a day, 150 a day, 200 a day. You want to increasingly scale, by the end of the month maybe you can follow like 200 a day. I think you can do 300 actions a day, so 200 follows and 100 unfollows would be 300 actions, so you’ll want to do that. But don’t start off too fast, don’t get too excited, don’t go following everybody, you will get blocked and its going to ruin your entire plan.

Instagram is follow and unfollow and Facebook is add everybody that is active inside of the groups that are related to your niche.

For Facebook, you’ll want Facebook ads. Facebook ads are very cheap to run, as long as you know how to run them.

4. Engage

Somebody posts a picture on Instagram of a picture of their car, “Hey nice car dude! I love that car!”. You want to engage with your audience very actively. Try to get them to engage back, ask them questions, if you want someone to engage back with you ask them questions, this is how you build a relationship. “Hey man congratulations on hitting 10k! What’s your next goal?” It makes them have to reply to you because they’ll want to answer your question, instead of you just saying “Congrats” and they’ll say thanks.

That doesn’t build a relationship or your brand. You want to engage with a question. That’s the same thing with Instagram and Facebook, you want to engage, like people’s photos, spam them, you want them to get to know who you are. You want your profile picture and name popping up in their notifications multiple times because you added them first, they don’t know who you are. So you need them to get familiar with who you are, that’s how you’re going to build your brand.

5. Give

Next thing you’ll want to do is Give Give Give.

Every body wants to start a personal brand or sell shit overnight. That’s how you destroy your personal brand, that’s how you damage your brand. For those of you guys just trying to make money quick off your personal brand and not actually provide any real value or not actually change lives and not have a purpose bigger than you, you will fail and you will make no money.

In a bout 1–2 years you will not be relevant. The way I built my brand I will be relevant 10 years from now, 20 years from now, 30 years from now, I can promise you that, I can put money on that. That’s just the truth, because I have done the proper steps.

There’s multiple ways you can do this like give out free E-books. You don’t even have to write the E-books, if you do that’s better, that’s what I did, but I heard there are websites out there where you can license E-books, you can buy it, give it out and claim rights, but I’m not really sure how that works.

Collect Emails, the whole reason you’re doing this is to build a community

Write blogs, share blogs (if it isn’t written by you) if you’re the main way they are getting their information, even though its not actually by you, they will associate that value with you.

Make videos on Snapchat, Instagram put them on your stories. Give out value, have your captions give out value. Inspire people.

Here’s how you get a lot of followers on Facebook, I have over 8,000 followers on Facebook and I haven’t even used it in a year, I built a massive following on Facebook in a few months and I made a lot of money on it (probably over a few $100,000). So here’s what you do, you go to Facebook groups, opportunity groups, make money groups, you know niche targeted groups and provide value, that’s it. No sell, no close, no dm me for more info, trying to sell people on that bullshit, fuck that just give value.

For example, “Guys here are 5 tips” or “Here is an article on how to do this” or “Here’s what I’m doing now and its working.

Just give value, and what’s going to happen?

Now you have more room to add people from the groups. If you really want to be smart and slick (You have to be careful, some people will catch on.) go to these Facebook groups and provide massive value, then make a post saying “Hey who has Instagram? Lets all connect and follow each other, drop your Instagram user name below. My is @jetsetfly”.

Then all of a sudden everybody is going to comment their user names, but they all are going to follow me first. Now I’m cross promoting my channels. Posts like this usually don’t get deleted, unless its spammy saying “Hey DM me for more info” or “I’m selling this or that.” The admin of the group is probably going to delete it or not post it. Nobody likes snake oil salespeople, but you can self promote your self a little bit as long as you don’t over do it. Its has to be a win win situation for everybody.

So what I would do is provide immense value. “Hey let’s connect, if you haven’t added me as a friend on Facebook yet, add me as a friend.” When they add me as a friend I won’t accept it. I let them become followers because now I’m building, and that gives me more room, more leverage to add new people instead of that many friends. Facebook only allows you to add 5,000 people.

Here’s the next secret, I didn’t plan on talking about this, but this works out. You can actually create your own Facebook fan page, for your personal self and you can convert all your friends and followers into likes automatically by default. Facebook will make them like your page. What you can do is build a massive following. Convert it to a fan page and boom the followers and friends are now likes on your fan page. You can run ads on your fan page, and gives you instant creditability. Which leads me to the next part, once you give, you take.

6. Take

Now here’s your time to sell!

If you have service business you can provide services for people and you can make money.

So give give take. Sell stuff, promote other people’s opportunities, affiliate marketing, referrals, agency or whatever it is. This is your time to sell stuff, this is your time to make money.

You can start doing this in about 2–3 months of providing free value, but I wouldn’t over do it at first, because if you do without asserting yourself as an authority figure, your personal brand is going to die pretty fast. Most people aren’t going to follow you, you’re going to get annoying, and they have no reason as to why they should listen to you. Again, you have to assert yourself as an authority figure if you want to make money with your personal brand.

The Author — Josh King Madrid

Find Josh here: http://www.joshkingmadrid.com

Instagram: @jetsetfly Facebook: fb.com/joshkingmadrid Snapchat: JoshKingMadrid Twitter: twitter.com/joshkingmadrid Youtube: JoshKingMadrid

Read Full Article here: https://medium.com/@startbranding/8-steps-to-building-an-online-personal-brand-even-if-broke-b7af1801d963

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reviewandbonuss · 6 years ago

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How I Gain 1,260 Instagram Followers Per Week

Do you want to be instafamous?

Well, who doesn’t?

Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following.

My Neil Patel account has been growing by 1,260 followers per week.

And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

Right?

Well, not only did we test this strategy out on my profile, but we also did it on 2 other profiles.

It works no matter what industry you are in. Heck, it works even better if you aren’t in B2B like me.

Just look at Dhavalilama. His likes per image have been growing by just using the heart trick, which I will explain in a bit, and he isn’t using my whole strategy. :/

So, how do you gain more Instagram followers each week without spending money?

Tip #1: Instagram wants long videos

You’ve heard everyone say that you need to upload videos. Social networks like Instagram aren’t just competing with other social networks, they are competing with traditional media and even companies like Netflix for your attention.

If you upload videos, you’ll find that you’ll get more engagement than if you just upload images.

But the key isn’t to just upload any video… it ideally needs to be engaging and long.

By long I am not talking about a 60-second video, I’m talking minutes. You’ll have to leverage IGTV for this, but that’s what they want as not enough people are using that feature.

Hence, if you use IGTV, they’ll push your video more.

That way when someone is watching a 5-minute video you just posted, they’ll be able to watch the first 60 seconds on their feed and then they’ll be pushed over to IGTV.

All you have to do is upload the video to IGTV and select the “post a preview” option.

What this does is, it uploads the video to IGTV and then also promotes the video through your feed.

Just look at this video that I only posted on IGTV.

It had 236 views before writing this blog post.

When I posted that video, I had 9,078 followers, which means I had an engagement rate of 2.59%.

Now if you look at this video that I posted…

It had 2,971 views before writing this blog post.

When I posted that video I had 21,047 followers, which means I had an engagement rate of 14.11%.

What’s crazy is, that one simple change increased my video engagement by 444%.

Tip #2: Ask and you will receive

Instagram’s algorithm is simple… the more views and likes your videos and images receive, the more people will see them, which increases engagement and your follower count over time.

There’s not too much more to the algorithm.

Of course, they are looking at things like what percentage of your followers actually engage… but still, the algorithm from a conceptual standpoint is simple.

So, have you thought about asking for people to “like” your image?

Now with Instagram, people are using it via their cell phone so it’s more of a “double tap” than a like… but you get the point.

On average, when I post an image on Instagram I can generate 945.6 likes.

Here’s an example of one of those images:

And as you can see from the engagement, that one did better than most of my images as it has over 1,000 likes.

Plus, the messaging resonates with a lot of people.

But here is one that is simple…

I just asked people to “double tap” if they need to improve their video skills.

It didn’t take much creativity to come up with that image and it received 1,441 likes. In other words, it produced 51.96% more engagement.

You should give it a try… I tend to use this tactic a few times a month and it works really well.

Just be careful though, if you use it every day or every week, people will get sick of it and it will stop working. Hence, I only use it a few times a month max.

Tip #3: Go live

Did I already mention that Instagram is competing with television networks and Netflix?

Because of that, what kind of content do you think they want more of?

Well, yes they want more video content, but we already talked about that.

They want more live content.

Think… reality TV.

Now the live content you produce doesn’t have to be like Keeping up with the Kardashians… they just want live content that people are looking forward to viewing.

You know how you will tune into shows like American Idol or the latest soccer or football match because it’s live and you want to see what’s happening in real time? That’s the effect Instagram is hoping for with live content.

Now, when you go live, Instagram is promoting it heavily so you’ll get more viewers. It doesn’t matter what you talk about… they just want to see more people go live.

Every time I go live, I am able to get at least 1,000 views. Just look at the live I just did…

In the first 6 hours, it’s already received 718 views and I did this live session on a Sunday during non-peak hours. Within the first 24 hours, it will easily surpass 1000 views.

In other words, go live! It’s a simple and quick way to grow your following count. Ideally, you should be going live on a weekly basis.

Heck, you can’t go live too much… feel free to go live daily.

Tip #4: Respond to comments

This one is simple, but no one really does it.

Social networks are supposed to be social. That means you should participate.

And no, I am not talking about just liking other images and viewing videos. I’m talking about engaging with people and talking to them.

So, when you like something that someone else posts, leave a comment.

And when someone leaves a comment on one of your posts… what do you think you should do?

You should respond to them with a comment.

Now, let’s look at some of my posts for a minute. You’ll see decent engagement, but more so, you’ll see me being very active.

Just look at all of my responses.

By engaging with people, you’re more likely to build a relationship with these individuals, which makes it more likely that they will back and continually engage with your posts.

Tip #5: The heart trick

Alright, are you ready for the heart trick? You know, the one Dhavalilama has been using to boost his like count by 300%.

The concept is simple, but it will take a bit of finesse to implement.

A part of Instagram’s algorithm is how much engagement you get from other Instagram users within the first hour of you posting anything.

Now, I’ve done a lot of tests with this… if you can get Instagram users who have more followers than you to like your image or video when it first goes live you’ll find that your content is much more likely to show up on the discovery page.

From a lot of testing, here’s what seems to be the most effective:

Get people with larger following accounts to like your image or video within the first hour it comes out.

Ask them to not like anything else within that hour. We’ve found that if they like too many images or videos it doesn’t work.

And if they are feeling extra generous, have them leave a comment.

The heart trick isn’t that complex, but it is hard to implement because you have to convince users who are more popular than you to like your content right when you publish.

And ideally, you need 6 people who have large accounts (the bigger the better), for this to work extremely well.

Tip #6: Create multiple stories each day

What do Tai Lopez, Gary Vaynerchuk, and Grant Cardone have in common?

Well, other than the fact that they all have over a million Instagram followers…

They all post a ton of stories per day.

And when I mean a ton, sometimes they are posting over 20 stories a day… literally.

The more stories you post, the more engagement you’ll create, which will lead to more followers.

Just look at the stats from the stories I just posted:

I can generate over 1,000 views within 8 hours of posting a story and generally in the range of 1,600 to 2,000 views within 24 hours.

The same story 23 hours later received 1870 views.

Here are some things to keep in mind if you want to maximize stories:

Don’t post all of your stories at once, spread them out throughout the day. This will cause people to keep coming back and engaging with your profile.

Use a combination of both images and videos within your stories. Overall, you’ll find that videos create more engagement.

The more stories you publish, the better off you are.

Add polls to your stories, this also helps boost engagement.

Tip #7: Quality matters

Have you noticed that some images get more likes than others? Or certain videos get more engagement?

Instagram is a visual social network. So the visual part is important… you want your images and videos to look great no matter what.

Now, they don’t have to be perfect, but you do want to make sure you are posting images that people enjoy.

Here’s what I mean…

When you look at my profile, you’ll see a ton of images of me that contain quotes.

Some of those images perform really well, while others don’t. For example, every time I post a quote using this image template…

It gets 21.4% less engagement then when I use this template…

Keep track of what your followers like and don’t like. Post more of what they like and stop posting the stuff that has low engagement.

Tip #8: Test, test, test

Speaking of posting more of what your followers like and less of what they don’t, you need to constantly test.

Even though quality matters, when you are testing you shouldn’t aim for perfection. Just aim for speed.

Once you find something that people like, do more of it.

For example, I ask people to double tap as I talked about in tip number 2 because I learned it through testing.

Here are some other things I’ve learned through testing:

Simplicity is the ultimate sophistication – people prefer clean images that are simple.

Use bright colors – images that are darker, such as night photography don’t perform as well.

Switch things up – if you do the same thing every week you’ll find your engagement starting to drop.

People want to get to know you – they don’t want to get to know the Photoshop version of you. Be realistic and personal. Connect with your followers.

Filters don’t matter – don’t waste too much time modifying or adjusting your images. Little things like filters don’t make the biggest difference.

Hashtags aren’t game changing – I know everyone says you have to use hashtags and you should here and there… but they aren’t game-changing. So don’t spam and use 20 hashtags per image you post. And when you do use them, pick relevant and popular ones. You can use Ubersuggest to figure out what keywords are popular.

Use Instagram analytics – it tells you when your followers are online so you know when to post. If you post when they are online you’ll get much more engagement.

A good example of a test I’ve run is when I post on my feed. As you can see from my stats…

My followers are most likely to be on Instagram at 9am. So I try to post around that time, which has helped me get 8.41% more likes per image.

Every little bit adds up!

Conclusion

You don’t have to spend money on ads to grow your Instagram following. If you follow the tips above, you’ll do well and find that you can grow your weekly following count by over 1,000 net new followers each week.

Now, I know you may not want to use Instagram because it doesn’t have you “ideal” audience, but you can drive conversions from Instagram.

For example, when I went live on Instagram and I told the audience to check out my ad agency Neil Patel Digital, I was able to generate 2 leads.

Neither of the leads were ideal customers, but it is a numbers game. If I continually do it I will be able to generate clients.

In the past, I have closed 3 deals from Instagram… one paid $120,000, the other paid $1,000,000, and the last paid $300,000.

They were all consulting arrangements, so I had substantial costs associated with the revenue, but it shows that Instagram does work.

Heck, if it didn’t, I wouldn’t be back on Instagram again (this is my 3rd profile, I no longer use the other 2).

You can also use the swipe up feature to drive people to your site and this will help you generate leads and sales.

So, what do you think about Instagram? Are you using it on a daily basis?

The post How I Gain 1,260 Instagram Followers Per Week appeared first on Neil Patel.

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researchetcsblog · 4 years ago

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How Does a Karman Vortices Sensor Work?

The karman vortex sensor is a newly developed measuring device that is the centerpiece of a new era of high performance and precision testing. It has been designed by NASA researchers, and is the first karman vortex sensor to be used in the atmosphere on aircraft. This breakthrough for NASA will usher in a new era in measuring airflows, aiding engineers and pilots in the design of the next generation of aircraft. And as this karman vortex sensor and its many applications are used in new projects and space exploration, the tool will play an integral part in our understanding of aerodynamics and the design of spacecraft components.

The instrument was designed for two main applications; those of aircraft and land vehicles. The primary use for the layman air flow sensors is the measurement of boundary area, particularly low level airflows. As a secondary application, karman vortex sensor data can also be used for hydrodynamic purposes, mass flow analysis, dynamic stability calculations and in engineering computer modeling.

Karman has been designing and building air flow measuring instruments for over 75 years, and their first thrust into the aircraft applications came with the Karmanograph, or Karman probe, which probed the boundary areas surrounding the wing of an airplane or missile. With the advent of better measuring techniques, the Karmanpert probe was replaced by mass air flow sensors, which could measure an airplane's airflow at greater depths than the karman probe could. These new sensors provided a much higher resolution image of the airplane's airflow and enabled engineers to more precisely control the overall shape of the aircraft. With improved accuracy and greater maneuverability, heavier and wider wings were developed. While this eventually led to the development of wings which are generally referred to as swept wings, the development of these sensors provided engineers with a valuable source of data for controlling the shape of the wing.

Another application of karman vortex sensor data is in the intake air temperature (IAT) measurement process. Air temperatures inside the intake ducts can change significantly with airflow conditions and can cause inaccurate IAT values. Because of this, the karman vortex sensor is used in conjunction with an air filter to filter out unwanted components from the airflow measurements, and an external mass airflow device to remove turbulent air from the measurements. These two solutions provide a higher accuracy in the IAT value and therefore are often combined.

Although the karman vortex sensor research uses a wire form to collect the data, the process is not one that requires high precision and engineering skill. A regular pencil or paper streamline configuration can suffice to obtain the desired results. In fact, because of the low mass airflow produced by most vortex tube models, accurate IAT measurements can be achieved in less than a minute using the same methodology. This method allows for continuous data collection over long periods of time, which can then be analyzed later.

There are several different types of mass flow sensor available on the market, including conductive, opto-mechanical, and optoelectronic membranes. Each of these forms has its own advantages and drawbacks, and for many applications the karman vortex sensor is the best choice due to its ease of use, low-mass airflow, and long lifetime. Karman vortex sensors can be purchased online and through catalogs and shops in most retail outlets. They are also available directly from a manufacturer through a karman vortex switch outlet.

The global Karman Vortex Air Flow Sensor market is expected to reach US$ XX Million by 2027, with a CAGR of XX% from 2020 to 2027, based on HNY Research newly published report.

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Opportunities and Drivers: Identifying the Growing Demands and New Technology

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ecardon1 · 4 years ago

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China ‘s Internet Firewall

Internet censorship practices of the Chinese state as primarily domestic, enacted through the so-called "Great Firewall"—a system of surveillance and blocking technology that prevents Chinese citizens from viewing websites outside the country, is now aimed at controlling internet access globally.

The recent Hong Kong protests, and mainland China's pervasive attempts to disrupt and discredit the movement globally, have highlighted that China is not above trying to extend its reach beyond the Great Firewall, and beyond its own borders. In attempting to silence protests that lie outside the Firewall, in full view of the rest of the world, China is showing its hand, and revealing the tools it can use to silence dissent or criticism worldwide.

Some of those tools—such as pressure on private entities, including American corporations NBA and Blizzard—have caught U.S. headlines and outraged customers and employees of those companies. Others have been more technical, and less obvious to the Western observers.

The Great Cannon is a large-scale technology deployed by ISPs based in China to inject javascript code into customers’ insecure (HTTP) requests. This code weaponizes the millions of mainland Chinese Internet connections that pass through these ISPs. When users visit insecure websites, their browsers will also download and run the government’s malicious javascript—which will cause them to send additional traffic to sites outside the Great Firewall, potentially slowing these websites down for other users, or overloading them entirely.

The Great Cannon’s debut in 2015 took down Github, where Chinese users were hosting anti-censorship software and mirrors of otherwise-banned news outlets like the New York Times. Following widespread international backlash, this attack was halted.

Last October, the Great Cannon was activated once again, aiming this time at Hong Kong protesters. It briefly took down LIHKG, a Hong Kong social media platform central to organizing last summer’s protests.

This brings us to the most visible arm of the China’s new worldwide censorship toolkit: economic pressure on global companies. The Chinese domestic market is increasingly important to companies like Blizzard and the National Basketball Association (NBA). This means that China can use threats of boycotts or the denial of access to Chinese markets to silence these companies when they, or people affiliated with them, express support for the Hong Kong protesters.

China now projects its Internet power abroad through the pervasive and unabashed use of malware and state-supported DDoS attacks; mandated client-side filtering and surveillance; economic sanctions to limit cross-border free speech; and pressure on private entities to act as a global cultural police.

Unless lawmakers, corporations, and individual users are as brave in standing up to authoritarian acts as the people of Hong Kong, we can expect to see these tactics adopted by every state, against every user of the Internet.

Ed Cardon

EPC Search International LLC

470-345-0846

[email protected]

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meraenthusiast · 5 years ago

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How a 24 Year Old Creates Passive Income from $40 Million In Multifamily

Passive Income

A few months ago, my teenage son approached me and asked, “Dad, when I get older, can you teach me about that real estate stuff you’re always reading about?”

For those of you that have teenagers, not only was I just completely surprised that he wanted to learn about something, but he actually put his phone down and spoke. It’s a miracle!

Literally the next day, I was searching for podcasts to listen to while on the treadmill and I came across the interview below from Real Estate Investing Live.

I was completely blow away what David Toupin, a 23 year old (now 24) had accomplished in such a short period of time with real estate investing and passive income creation.

After hearing his story, I just had to connect with him to pick his brain. And luckily was able to.

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Hearing his story at the perfect time my son wanted to learn more about real estate falls into David’s mission of inspiring young people to become entrepreneurs and teach real estate investing along the way.

Shaquille O’Neil

It reminded me of an interview I recently saw where a Wall Street Journal reporter was interviewing Shaquille O’Neil, AKA Shaq.

One of the greatest basketball players to go through LSU mind you.

Anyway, the interviewer asked him about why he does what he does. You see, Shaq has his hand in all kinds of business and franchises such as Krispy Kreme and now is a spokesman for Carnival Cruises.

My first thought was, “How does he fit in those tiny cabins?”

youtube

Anyway, the guy asks him, “Shaq, I’m sure you have deals pitched to you all the time. How do you filter through all of them and decide which ones to pursue?”

Shaq answers, “You know what? In the past it was all about how much money I was going to make in the deal. But now that I’m out of basketball, I’ve changed. And it’s if I know if I do this deal, I can help change other people’s lives, money doesn’t matter.”

David and Shaq are on the similar mission, to change people’s lives. The cool thing is that David can connect with the younger crowd because he’s one of them!

Entrepreneurial Journey

David is currently owner and cofounder of Obsidian Capital which is a real estate investment firm based out of Austin, Texas. He began his entrepreneurial journey when he was 13.

His story his similar to mine in that we both started a lawn service at the age of 13. He stopped doing it before going off to college as he thought he’d like to be a dentist like his dad.

After taking that first year of biology classes at the University of Detroit Mercy, he decided that dentistry wasn’t for him.

He eventually switched to finance and did a few internships in investment banking. On the last day of his internship, he turned down a six-figure job to start up a real estate business.

They asked him, “Oh, well how are you going to start? Do you already have something lined up?”

David replied, “Nope, I’m just going to figure it out.”

After beginning to self-education himself reading books and listening to podcasts, he connected with a local mentor and started doing a handful of fix and flips.

He eventually got interested in apartment investing and got his first deal under contract as a 12 unit apartment complex. At the time he was a broke college kid living at home and had this deal on a contract where he needed a couple hundred thousand dollars to buy it.

He figured out a way to arbitrage raising capital from investors who came in on the deal passively. They were seeking passive income and thus he was creating a syndication or a pooling of funds together to buy a larger property than typically one individual can on their own.

Usually the operators, or those that put deals together, get a piece of sweat equity for their work. Normally David gave the investors 70 to 80% of the deal while he got 20 to 30% for putting it together and managing it.

And then, he gave them 70 to 80% of the profits, while he got 20 to 30% of the profits.

During the hold period it cash flowed and then was sold.

He bought that 12 unit, then another 12 unit, and then before I graduating college bought a 100 unit complex.

Let’s think about this, he’s coming out of college with over 100 units and sitting on roughly $7 million of property. Not too bad for a 20 year old. Amazing actually.

Mindset Change

David mentioned that after becoming successful with real estate investing, he had to move away from several of his circle of friends he grew up with due to his shift in mindset.

In life, the more successful you get, the more people will try to bring you down. Sometimes it’s done intentionally.

Every investment conference or book I’ve read usually talks about changing of our mindset first. We have to commit that we’re going to change and go in a certain direction.

This was true in the books:

The Millionaire Mind

Grant Cardone’s 10X Rule

The Automatic Millionaire

As I’ve done a little bit of financial coaching on the side, I’ve seen too many physicians and dentists that make a lot of money but are broke.

They’ve gone through life struggling with debt and have a scarcity mindset vs having an abundant mindset.

It’s always some type of excuse why they’re broke such as:

“I had to pay off student loans“

“My practice loan was too big”

“I had to buy a house”

“I had to pay for my kid’s college and then their weddings”

I don’t know about you but if I’m broke, I’m not paying for anybody else’s bills until I get myself straight.

401k vs Real Estate

David recommends paying off all consumer debt and I wanted to get into some specific recommendations once that’s done.

I asked him, “For someone that has no debt except maybe a mortgage, what are some of the different things that they could look into build up passive income vs putting money in the market such as in a 401k.”

This was right up his alley in that his sole focus in his business is working with investors such as physicians, dentists, attorneys, entrepreneurs, business owners that are looking for passive income.

Obsidian Capital will put together a deal, run the numbers and present what type of returns are expected.

He gets several people that will invest with them with either cash or through their IRAs or 401ks using self directed accounts.

They pay out quarterly distributions to you so his investors are getting cashflow as opposed to just a value increase on a stock. Some stocks have dividends but they’re normally not more than 2-3%. He targets annually an average 8%, cash on cash return.

When they turn around and sell the property, their minimum targeted return is a mid to high teens annualized return.

Example

Here’s an example of a deal purchased in 2017 for 4.2 million. They put a couple hundred thousand into it and increased the value of it by increasing the rent.

They sold it a couple months ago for $7 million.

So in over a year and a half for an investor that put in $100,000 investment, they got back about $168,000. That’s roughly a 68% return in a year and a half, which is 70 times what the market’s going to give you in the stock or financial market.

He says that each deal is different but he hasn’t had a deal where they’ve been under a 15% annualized return after a sale.

His goal is to target stabilized cash flowing assets and people love getting those checks every quarter.

Syndication

David’s company focuses on mainly putting together syndication deals.

I asked him to describe what this is and he stated:

“A syndication is a term to describe the way that we fund the deal. So you can go in and buy a property on your own or joint venture with somebody. So, I put in $100,000, you put in $100,000 and we’ll go buy a property.”

“But then there’s syndication, which is where we pool funds together and essentially we’re selling shares to investors. So, for example, I just did a deal in Fort Worth, Texas, with a 140 unit apartment complex. We raised $3.6 million from investors, I think we had 26 separate investors put in money. Our minimum is normally 50,000 for accredited investors.”

“And so people put in money, it relates to X amount of shares based on their percentage of that total invested amount. You invest $360,000 of that $3.6 million you have 10% of the investor portion of the deal. For people that put in funds like that, you are classified as a limited partner.”

“This is a passive investment creating passive income. It’s not liquid, it’s not something that you can really sell out of. But you have ownership and shares in that, and you sign on an operating agreement, and ownership of the deal. And then that’s typically classified as a class A ownership interest, on this operating agreement.”

“For a lot of dentists and physicians that are in practice, you’re going to have an LLC that owns it, or partnership documents and an operating agreement. So we have the same thing for these properties that we buy. And then my company is the manager of the deal, the decision maker. And we have class B ownership interest, which outlines our roles and responsibilities.”

“We sign on all the debt, take the risk in terms of the loans, the management, operational responsibility. The entire time the investors stay strictly passive (which is what I like).”

What About Taxes?

Many of the readers on this site ask me about taxes whenever they’ve invested in passive real estate so I was looking forward to ask David about this.

Here’s his explanation:

“In terms of the tax implications when investing in a syndication, what happens is investors get a K1 every year. Normally the K1 deadline is mid March. It shows your portion of the profits or losses that the entity that you own a piece of gets every year. So what’s nice about real estate is we have all these write-offs like depreciation and capital expenditures. There’s bonus depreciation. So we can kind of front load a lot of these things, and it makes us show a loss on paper at the end of the year. And even though you’re getting distributions and making profit, you’ll have a loss in the first couple of years normally that you will be able to take on your taxes.”

“The great thing about these types of investments is it’s a great way to lower your taxes you receive on the passive income. Any loss that you show, you actually can write off against any other ordinary income that you make in your business, for example, or your salary. So not only do our investors get distributions, but there’s normally a loss that’s shown that reduces the amount of taxes you pay on your other income. And so going forward, most of our investors pay no taxes on any of the income or distributions that is earned throughout the course of the investment until we sell.”

My Thoughts

Whenever someone joins the Doctor Investors Circle, I get to learn firsthand all about their financial goals. (Have you joined?)

The majority of the time, they have to do with retiring early from seeing patients to begin pursuing all of their interests that they can’t now because of work.

Unless you save and invest a boatload of money early on, it’s tough to retire early maintaining your current lifestyle (fatFIRE) unless of course you’ve been creating passive income streams along the way.

David has learned early on in his career how to do this and now he’s helping others along the way living his dream.

The post How a 24 Year Old Creates Passive Income from $40 Million In Multifamily appeared first on Debt Free Dr..

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ecompaniesusa · 5 years ago

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How To Go From Freelancer To Entrepreneur

Thinking about turning in your resignation letter so you can be your own boss? You’re not alone. Many Americans are saying goodbye to their traditional 9-5 jobs in favor of freelancing. Statistics show that the gig economy is not going away any time soon. One study revealed that an estimated 43% of the U.S. workforce will be freelancers by 2020. It’s not surprising since freelancing allows you to choose when you work, where you work and what clients you work with. You are the one steering your career. But isn’t that the same as an entrepreneur? Is there a difference? According to Seth Godin (who considers himself a freelancer) there is. Godin says,

Freelancers get paid for their work. If you’re a freelance copywriter, you get paid when you work. Entrepreneurs use other people’s money to build a business bigger than themselves so that they can get paid when they sleep.”

As a freelancer, there is a limit to how much you can grow your client base, and only so much you can reasonably charge for your time. It’s just not scalable. If what you want is to take the next step and go from freelancer to entrepreneur, here are some important shifts you will need to consider.

Develop a growth mindset

To survive and thrive as an entrepreneur, you need a growth mindset. In her book, Mindset: The New Psychology of Success, Stanford psychology professor Carol Dweck explains that, “The attitude we bring to our daily activities can play a large role in shaping and extending the ways we utilize our innate talents.” People with a growth mindset possess a love of learning and view failure as a gift. As a freelancer, you are limited because you are essentially exchanging time for money. You are the business, and there are only so many hours in the day. As an entrepreneur, it will be necessary to focus on creating systems and automation that can operate without your direct involvement. You will ask yourself questions like: How many customers did we land this month? How many email subscribers do we have? Is it time to hire more employees? Looking at the long-term view is also essential to ensure growth—like establishing yearly revenue goals and multi-year forecasts.

Become a master juggler

When you’re a freelancer, it’s apparent what your priorities are. You have projects, clients and deadlines. Once you go from freelancer to entrepreneur, there are a myriad of other activities that you will become involved in.

Suddenly you are the accountant, marketer, graphic designer, blog writer, video editor and much more. Entrepreneurship will make it necessary for you to practice ruthless prioritization. It’s virtually impossible to focus on every aspect of the business all of the time. What great entrepreneurs do is they establish a ruthless prioritization filter, and if the activity doesn’t meet the established criteria, they don’t focus on it. One approach is laid out by author and entrepreneur Grant Cardone in his book The 10X Rule. Cardone offers a blueprint for how leaders can take “massive action” instead of behaving like everyone else and settling for average results. To apply this mindset, the next time you are faced with a difficult decision, ask yourself: Is this going to propel the company by a factor of 10? If the answer is yes, Cardone recommends doubling down on that activity. Once you know the project is a game-changer, it’s worth investing more of your time and energy to maximize results.

Hire people to help you

It’s not possible to build a scalable business by yourself. As a freelancer, you may have gotten used to working solo most of the time. As an entrepreneur, you will need to hire people to help you if the business is going to grow beyond a certain point. Having a team will enable you to delegate projects and have a support network so you can focus on more important activities. It is also impossible to be an expert at everything. Hiring employees will allow you to find people that can fill in the gaps where you require specialized expertise. Instead of spending your time delivering the service, your time will be spent on creating processes, strategizing and expanding the business.

Get comfortable saying no

As an entrepreneur, learning to say no is crucial because it can mean the difference between success and failure. When you start your business, you may want to pursue every opportunity that presents itself. This approach will work for a while until you become overloaded and experience burnout.

Entrepreneurial success is a marathon, not a sprint. It’s more about working smart than working hard. That makes how you manage your time extremely critical. As Warren Buffett says, “Really successful people say no to almost everything.” Reserve your energy for the activities that will truly move your business forward. When you say no to things that aren’t a number one priority, you are saying yes to your long-term dream.

Going from freelancer to entrepreneur can be a natural shift if you are prepared and approach it thoughtfully. While it may be scary at first, the magic happens outside of your comfort zone. Are you ready to accept the challenge?

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This Article first appeared in forbes

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advertisinggiveawaysitems · 6 years ago

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Why Executive Time is Essential for Entrepreneurs. Do You Spend Enough Time Learning and Thinking?

As I was on the treadmill this morning, I watched the "news" clip from CNN about the time President Trump has on his schedule as executive time. CBS News reports on it here.

Setting aside the politics of this, it got me thinking about "executive time".

How much time do YOU spending, thinking, reading, learning?

As business owners we can spend so much time in meetings, on the phone and working IN our business that we forget to take the time to spend working ON our business.

It's so important to have a TEAM who can help you executive on your business management and growth needs. This is critical.

It's essential, FIRST, that you have a clear VISION in place for how you want your business to grow and understanding what are the key things that YOU can do in your business that NO one else can do.

For my own business, I've started four of them, I do my best to sometimes just "sit" and think. No phone.

Invariably I will get some paper and write a short note or send myself a quick email of remembrance.

Performance and productivity and essential for scaling your business.

You cannot scale your time but you can learn to say NO more often which will leave time for you to get other things, more important things done.

The Washington post wrote a story on some things CEOs do to better maximize their time.

A few things I do:

Wake up early. For me, I'm most productive in the early morning.

Exercise and health. I want to be sure my body is as fit as possible.

Shorter meetings. Instead of 60 minutes my default meeting times are set to 60 minutes

I'm often asked to meet in person to "chat". I chat less and instead off 10 - 15 minute phone calls, especially with people I don't know or I'm not sure what their needs are

Ensure my email in-box is managed. I filter lots of email, delegate others and I control my inbox I don't let it control me

It's also important to READ and be a smarter executive. Also attend events, Inc 500, Grant Cardone's 10X Conference and the Smart Hustle Small Business Conference.

These are a few things I do.

The post Why Executive Time is Essential for Entrepreneurs. Do You Spend Enough Time Learning and Thinking? appeared first on SmartHustle.com with Ramon Ray.

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blanchestapleton-blog · 6 years ago

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The best ways to Steer A Typical Gear Box Vehicle? Bit by bit.

The blog post offers Metropolitan Consulting Design & Forensics declare management and claim inspection analyses of several of the regular claims we take care of: Construction Problems, Residential Or Commercial Property Damage Inspections, Devices Breakdowns, Flood Damage Control, Structural Damage Control, Freeze-Up Water Pipes Damage Assessments, Marine Claims, Environment-friendly Energy, as well as lots of other reduction locations. In both occasions, however, whether you are actually as well gentle or too loud, your intensity level todaysportblog.info is actually absolutely affecting how your information is actually being listened to and, to a more significant degree, if this is being listened to. When an entertainer lip-syncs, you believe you are hearing him executing the track reside, yet what you are really hearing is a playback of a pre-recorded depiction from the track. The Faithful Car Insurance checks thousands of competing cars and truck insurer to discover your budget-friendly lorry insurance coverage costs that merely can not match. My Center is fill with pleasure today after Dr. PAPO cast the Lottery incantation for me, I felt sheathed by the management of the spell. Shops which inaccurately deal with contaminants coming from your car are straight damaging the atmosphere near you, off soil to water to sky. Automobile insurance companies are currently geared up with web electrical power. These are actually the preferred and also best cars and truck hoover in the pen lately, so you ought to browse through all of them just before acquiring or even choosing other styles. Grant Cardone is Automotive Sales Training Pro and also New York Moments bestselling author. Driving the auto while the ABC alert notification gones on the sprint can be incredibly harmful, especially at motorway speed. The upper portion of the list likely has the quietest autos on the marketplace today. This modern technology, mixed with focus on navigating unmapped roads, must be actually important to creating self-driving automobiles commonly available. If the pump is actually not standing up to pressure, you should get a message on the ABC inaccuracy information on the sprint about 10-15 few seconds after beginning, which will lead to a pump stress problem. Folks with more convenience food outlets near their house are actually very likely to build heart disease, baseding upon research published today in the European Journal of Preventive Cardiology, an International Community of Cardiology (ESC) journal. Loud telephone conversations or accomplishing warmed or computer animated discussions near the desk of someone which is actually trying to operate as opposed to going in another place, could be typical concerns in mutual area. If you have excellent treatment from your chin as well as make certain he's well secured, you may never hear this audio. Comply with the manufacturers' procedures since some great vehicles should not be actually running in the course of a jump-start of an impaired one? Today, the greatest means to get the most inexpensive cars and truck insurance policy costs is to go on the internet. Going environment-friendly helps the atmosphere through reducing the quantity from contamination that enters into the water, ground and also sky. Along with ride-hailing, independent driving, Uber Merchandise, Uber Consumes and also currently bikes and also scooters under its belt, it looks like a whole lot for one business to deal with.

When the engine is actually switched off, the battery supplies the electrical power called for in running the vehicle's various electronics as well as units. Specific materials developed to filter out the sound of vehicle audio (Dynamat) operate properly to decrease auto motor noise too.

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maudebenoitvandal-blog · 7 years ago

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Billet 7 - Médias numériques et démocratie

Dans cette « plateformisation » sur Internet plusieurs notions deviennent importantes et embarquent dans le principe de la démocratie. En effet, tous les questionnements autour de la gratuité, de la convergence sur Internet, de la culture participative et collaborative, des traces numériques, de l’oligopole du numérique, même depuis 2017, des Fakes News[1] doivent être abordés par la démocratie à mon avis. Ainsi, il y a une connexion entre les médias numériques et la démocratie qui se détermine, à mon opinion, comme le pouvoir au peuple. Dans ce dernier billet, je vais aborder ce que moi je vois dans mes médias sociaux du régime démocratique, de quelle manière elle ressort.

Démocratie et l’Internet

L’avènement d’Internet avec le Web 2.0 comme le mentionne Verville « facilite la participation des usagers du Web, l’interactivité, l’apprentissage collectif et le réseautage social. » [2] D’ailleurs, l’Internet permet donner le pouvoir au peuple[3] et il peut aussi comme le mentionne Cardon nourrir « la source la plus essentielle de l’exercice de la souveraineté populaire […] en libérant l’expression des individus, et le droit de porter, sans contrainte ni censure, leur propos dans une espace public. »[4] En effet, en regardant mes pratiques ou ce qui se divulgue sur mes réseaux sociaux, je vois cet aspect de libération de l’expression et de l’interactivité qu’une publication peut créer. Par exemple, quand la série « 13 reasons why » est sorti sur Netflix, mes médias numériques se sont transformés en débat. Les gens commentaient, mais en argumentant sur les sujets abordés dans cette série. À mon avis, cette émission a permis aux personnes de parler de sujets difficiles comme le suicide et conscientisé la société encore une fois à cet enjeu. J’ai même vu sur Twitter des personnes écrire que cette émission leur avait fait comprendre une réalité ou les avaient aidées. Ainsi, le fait que les personnes ont partagé leurs opinions, qu’ils ont publié des photos de cette émission, qu’ils ont créé un échange conversationnel a permis de relancer le sujet dans nos sociétés.

La participation s’est donc classifiée dans des niveaux, par exemple celui de donner son opinion (commentant), d’échanger (entretenir une conversation sur le sujet) et pour agir aussi (actions de la direction de certaines écoles, action de centre médical, action des internautes mêmes). La participation venait d’autant de spécialistes, par exemple de psychologues que de parents, de personnes qui ont vécus une détresse ou tout simple un visionneur. D’ailleurs, Sharon Casey formatrice et consultante en prévention du suicide de Suicide Action Montreal a dit: “This is going to be really difficult, it's going to increase distress and emotional pain for kids who are already thinking about suicide."[5]. En effet, cette émission à soulever une grande controverse en avril dernier et cela à remit en question les valeurs que nous accordons dans notre démocratie sur au suicide, à l’homosexualité, au viol et autres sujets frappants. D’ailleurs, plusieurs centres sont devenus occupé dont Le Centre de prévention du suicide de Québec (CPSQ) qui a reçu « plusieurs appels de parents qui se demandaient comment agir avec leurs enfants d'âge primaire qui avait eu accès à 13 raisons et qui étaient très secoués. »[6]

Je crois que chaque individu a un pouvoir sur le Web, mais tous à un degré différent et aussi dépendamment de son statut. En effet, si je reprends l’exemple de la série « 13 reasons why », dans mes médias, les personnes qui avaient plus d’influence étaient des personnalités publiques qui faisaient des publications pour dénoncer, dont Selena Gomez qui a fait la direction de la série. Ensuite, il y avait tous spécialistes qui s’exprimait par des entrevues à la télévision ou dans des articles. Je pense du moins sur les plateformes que j’utilise, dont Facebook, Instagram, Twitter et d’autres, les personnes qui détiennent un pouvoir d’influence sont les personnalités publiques, les personnes scientifiques, les politiciens et les célébrités même. Par la suite, une personne comme moi sur mon réseau, je viens juste contribuer par l’intermédiaire des autres personnes, donc de la masse, à rendre le sujet important. Il va y avoir création de communautés sur la série, j’en ai vu sur mon Instagram où il y a des publications de celle-ci.

De plus, je pense qu’il est difficile de maintenir le débat en ligne, car l’Internet c’est rapide et éphémère, c’est-à-dire que nous pouvons parler de sujet d’actualité, comme le #JesuisCharlie ou tous autres hashtags qui dirigent un enjeu d’actualité pendant une certaine période de temps et au bout de deux semaines, nous passons à un autre sujet et nous attendons plus beaucoup parler de l’autre. J’ai remarqué cela surtout avec la tragédie à Paris pour Charlie Hebdo, mes médias numériques étaient pleins de publications, je voyais énormément de débats, de conversations, de soutiens de tout le monde autant les personnalités publiques que mes amis ou mes proches aussi. Même le régime me permettait d’ajouter à ma photo un signe de soutien pour le #JesuisCharlie et maintenant pour tous évènements que cela soit, malheureusement, tragique ou heureux ou pour une cause précise, il peut y avoir des « filters » spécifiques pour l’évènement. Par exemple, pour « Bell cause pour la cause », les plateformes comme Snapchat, Facebook, Instagram, dès que nous mettions le « filter » sur nos publications ceux-ci devaient donner un montant d’argent à la cause. Ces « filters » étaient entre autres le logo Bell cause pour la cause ou « Qu’est-ce que la santé mentale signifie pour vous? ».[7]En effet, les plateformes m’incitaient à agir et me permettaient de montrer mon point de vue sans même commenter. Cela permettait de voir qui soutenait la cause, le parallèle que je peux faire ce sont les pancartes électorales que les gens mettent sur le terrain pour montrer aux autres pour qui ils votent. Ainsi, « la manière dont Internet agit sur l’espace public est beaucoup plus proche des techniques de mobilisation collective […]. »[8] L’Internet a permis de remettre en question plusieurs éléments idéologiques, religieux, éthiques, démocratiques dans le contexte de Charlie Hebdo, par exemple, mais après un bout de temps, les internautes passent à un autre sujet et le cycle reprend. Cependant, même si cette boucle perpétuelle reprend toujours sur un différent enjeu, je crois que l’Internet est une source qui « [Internet] ne peut qu’accélérer les débats, les conversations, qui ont déjà lieu dans le quotidien des individus, dans les espaces familiers de la conversation numérique. »[9] Ainsi, elle permet de relancer à une plus grande échelle des enjeux de sociétés déjà existante en incitant les gens à s’exprimer, car les régimes numériques permettent cette liberté d’expression.

En conclusion, ce mixte entre la démocratie et l’Internet, le « e-reputation »[10] vient favoriser les échanges, les débats, les opinions des gens avec moins de contraintes, car les plateformes sociales numériques favorisent cette participation, cette collaboration (plateformisation). Je ne me sens pas restreinte dans mes actions quand je veux publier quelques choses sur des plateformes que j’utilise pour partager mon point de vue. De plus, je crois que certaines fonctionnalités de plateformes numériques, par exemple les hashtags, viennent favoriser cette visibilité du sujet et permettent d’exposer celui-ci de façon plus efficace et relancer des débats sociétaux. Puis, il y a aussi les discussions moins exposer, mais toujours présentes sur Internet. En effet, on perçoit les deux types, du moins pour moi, je vais voir les deux sur mes réseaux sociaux. Et comme j’ai déjà mentionné dans un autre billet, si je donne mon opinion cela va être dans le « clair-obscur » :

Tout ce qui est sur internet n’est pas public : certains propos y sont très visibles parce qu’ils ont été collectivement appréciés par les internautes tandis que d’autres s’abritent dans des espaces de conversation plus en « clair-obscur » où l’on converse, l’on critique, l’on diffuse de l’information tout en valorisant son identité.[11]

Maintenant, les internautes ont le droit de tout exposer, de dire, mais il y a certains propos, à mon avis, qui ne devraient pas avoir lieu et que les régimes devraient observer, comme des propos misogynes ou racistes, car la démocratie soutient quand même des règles pour la protection des individus. La démocratie se retrouverait sur un continuum entre la liberté d’expression et ses limites.

Bibliographie

BELL Cause pour la cause, « La trousse Belle Cause pour la cause : faites votre part et passez le mot.», 2018. En ligne. https://cause.bell.ca/fr/trousse. Consulté le 10 mars 2018.

CLOUTIER, Patricia, «13 raisons fait jaser... même au primaire », LeSoleil, 2017. En ligne. https://www.lesoleil.com/actualite/education/13-raisons-fait-jaser-meme-au-primaire-f16973d63a7488dc3ef7d830384762b1. Consulté le 10 mars 2018.

Entrevue avec Dominique Cardon sur son livre La démocratie internet : Promesses et Limites, coll. La République des idées, Paris : Éditions du Seuil, 2010. En ligne : https://www.cairn.info/revue-transversalites-2012-3-page-65.htm

OKEKE, Shari, « 'Let your kid watch it,' Quebec teen says of controversial show 13 Reasons Why», CBC NEWS, 2017. En ligne. http://www.cbc.ca/news/canada/montreal/13-reasons-why-quebec-montreal-teen-suicide-1.4089810. Consulté le 10 mars 2018.

VERVILLE, 2012 dans ZAHAR, Hela, « Médias numérique : problèmes et enjeux », Note de cours, « Médias numériques et démocratie », Université du Québec en Outaouais, Hiver 2018

ZAHAR, Hela, « Médias numérique : problèmes et enjeux », Note de cours, « Médias numériques et démocratie », Université du Québec en Outaouais, Hiver 2018

Note de bas de pages

[1] Zahar, Hela, note de cours 2018

[2] Verville, 2012, dans Zahar, Hela, notes de cours, 2018.

[3] Ibid

[4] Cardon, 2012

[5] Okeke, CBCNews, 2017

[6] Cloutier, Le Soleil, 2017

[7] Bell, Cause pour la cause, 2018

[8] Cardon, 2012

[9] Cardon, 2012

[10] Zahar, Hela, note de cours, 2018.

[11] Cardon, 2012.

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amirng96-blog · 7 years ago

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The trend threatens to conquer the world.

Could it be that the smart speakers cracked the formula and made us start talking to gadgets? Let's check it out.

For years, technology giants have been trying to crack what will be the next big thing after smartphones. The ideas change frequently: at first they were the tablets that pretended to conquer the world; Then the smart clocks were crowned as the next thing, then came buzzwords like "virtual reality," "laminated reality," and "smart glasses," but the truth is that none of them really succeeded.

And then, as if from nowhere and with relative calm, without a hustle of public relations, a new category of technology products, perhaps the least expected of all, suddenly emerged: the smart speakers.

It started in November 2014, when Amazon surprised and exposed a new speaker. He is called Echo, and he sits in the living room of the house unhindered, whose main function is to play music. But what distinguishes it is that there is a digital "character" called "Alexa" in which you can talk and request requests, for example: playing a timer, playing a song, reading news, time, controlling the house's smart lights, etc. In other words, it's not just a speaker, but a smart device that serves as a digital, personal and household assistant.

To fulfill his role, Amazon has integrated a set of sensitive microphones capable of receiving speech from a few meters away and filtering out background noises, and working hard on Alca's artificial intelligence and speech recognition technology that work behind the scenes. And it worked: what looked like a niche gadget became a great success for Amazon. To date, 11 million Echo devices have been sold in the US Amazon has quickly realized that it has a hit in hand, and has opened Alcasa to external developers that can add "capabilities" to it, Booking a taxi, registering reminders and ordering pizza, and has launched other models such as the Echo Dot, a small and cheap version, and a model with a touch screen called Echo Show.

Meanwhile, all over Silicon Valley, competing technology companies, product and development managers were summoned to urgent meetings with CEOs, "Why didn't we think about it before," they were reprimanded and sent to work on their own smart speaker.

In November 2016 it was Google that began selling Google Home, which became Amazon's prominent competitor, Echo: It is also a smart home speaker, which allows you to perform various actions by speaking with the digital assistant Google Assistant.

Soon, no self-respecting technology company was left without a speaker. Companies such as Lenovo and Sonus have unveiled smartphones that are also equipped with Amazon's Alcasa. A few weeks ago, Invoke was exposed; A smart speaker from Microsoft and Hermann Cardon, with the digital assistant of Microsoft's Cortena. Andy Rubin, the inventor of his new gadget company, unveiled the Essential Home, a smart speaker equipped with a large round screen. Its uniqueness: It will be an open source device that will support all the technology standards as well as the digital assistants of the competing companies.

A new actress and heavyweight came into the picture. The heaviest. Apple, according to expectations, unveiled the HomePod, a smart home speaker in the form of a wide roll. "He will reinvent the music at home," Apple boasted. The main purpose of the HomePod is, of course, to play music. Apple's sound is especially strong and quality - and it also adapts the sound to the structure of the room, creating a more natural sound.

But the speaker is not only designed to play music. Just like its competitors, it is also designed to serve as a kind of smart home helper. The loudspeaker includes Siri, the well-known virtual assistant from the iPhone. To "Siri" can talk, ask her questions and ask her different requests. For example, to play your favorite songs, read the latest news updates, set a reminder or wake up on the alarm clock, send a message to a contact, update you in the weather - and so on. It will be launched in December in the United States, Britain and Australia, and will only arrive in other countries next year.

The HomePod received quite a few derogatory comments from critics, as Apple actually copies almost directly from its competitors. It should be remembered that this is not the first time: Over the years, Apple has come a few times late to the market, with an idea that has already been tried several times, but has taken out a whole product, baked and more leveraged and put behind it all its marketing power and great brands - and immediately became the market leader. She did it with the iPad (there were tablets in front of him); With the Apple Watch (which was not really the first smart clock), and even with the iPhone (smartphones were around years before, Apple simply reinvented them).

Besides, Apple's glance at its loudspeaker does not seem to know how to do something fundamentally different from the competition, even if there are those who say its sound is much better. What is already clear: Homepod has one resonant disadvantage - it is much more expensive than its rivals. 350 dollars, compared with Amason's Echo that costs only $ 129.99.

Will this happen with the smart speaker? Not sure at all. Unlike the examples above, the existing smart speakers of Amazon and Google are already considered to be very polished and good products. The brand of both companies is strong and stable and is already market-based. According to eMarketer, Amazon currently holds about 70% of this fresh market, followed by Google with 24%.

#amazon #gadgets

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