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b2bbusiness · 4 months ago

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Canada Beverages Market: Trends, Growth, and Opportunities

The Canada beverages market is witnessing dynamic changes fueled by evolving consumer preferences, economic factors, and advancements in product innovation. From traditional drinks like soft drinks and bottled water to rapidly growing categories such as plant-based and functional beverages, this market offers numerous opportunities for manufacturers and retailers alike. Let’s take a deep dive into the trends, growth factors, and future opportunities shaping the Canadian beverage industry.

1. Market Overview

The Canadian beverages market has experienced steady growth over the past decade, driven by a mix of economic stability, increasing disposable income, and a diverse population. The sector encompasses several categories including carbonated soft drinks, juices, bottled water, alcoholic beverages, dairy beverages, and the fast-growing category of plant-based alternatives.

Key Segments:

Soft Drinks: Carbonated beverages and sugary drinks continue to lead the soft drinks category, but healthier alternatives like sparkling water are gaining traction.

Alcoholic Beverages: Canada’s craft beer scene has expanded significantly, with wine and spirits also enjoying growing demand.

Functional and Wellness Drinks: Health-conscious consumers are pushing the demand for energy drinks, protein shakes, kombucha, and other wellness-focused beverages.

Plant-Based Drinks: Almond, soy, and oat milk are rising in popularity as dairy alternatives due to growing health and environmental awareness.

2. Key Trends in the Canadian Beverage Market

a) Health and Wellness Focus

One of the most notable trends is the growing consumer focus on health and wellness. More Canadians are gravitating toward drinks that offer functional benefits, such as vitamins, probiotics, and hydration boosts, especially after the COVID-19 pandemic, which accelerated the demand for immunity-boosting beverages.

b) Sustainability and Ethical Sourcing

Sustainability plays a crucial role in consumer purchasing decisions. Many beverage companies in Canada are making significant efforts to reduce their carbon footprint through sustainable packaging, water conservation, and ethically sourced ingredients. This is especially important for younger generations, who tend to prioritize environmental impact when choosing products.

c) Premiumization

Canadians are increasingly willing to pay for premium beverages. This trend is particularly visible in the alcohol market, with craft beers, artisanal spirits, and high-end wines seeing an upswing in demand. Non-alcoholic beverages such as cold-pressed juices and specialty teas are also benefiting from this premiumization trend.

d) Innovation in Flavors

Consumers are looking for bold and innovative flavors. Whether it's craft sodas, exotic fruit blends in juices, or unique beer infusions, beverage manufacturers are experimenting with novel flavor profiles to capture the interest of adventurous drinkers.

e) Rise of E-commerce

The pandemic highlighted the importance of online shopping, and many beverage brands in Canada have adapted by strengthening their e-commerce channels. Consumers are now more comfortable purchasing beverages online, leading to a boost in direct-to-consumer models.

3. Challenges in the Canadian Beverage Market

a) Regulatory Pressures

Canada has stringent regulations on sugar, alcohol content, and labeling, which manufacturers must adhere to. These regulations are increasingly tightening in response to public health campaigns around reducing sugar consumption and promoting healthier lifestyles.

b) High Competition

The beverage market in Canada is highly competitive, with both local and global players vying for market share. Established brands must continuously innovate to stay relevant, while newer entrants face challenges in building brand recognition and consumer trust.

4. Growth Drivers and Opportunities

a) Diverse Demographics

Canada's multicultural population offers opportunities for ethnic beverages and flavors to gain prominence. As more immigrants settle in Canada, they bring with them traditional beverage preferences, spurring demand for a wider variety of products.

b) Expanding Plant-Based Alternatives

The plant-based movement is set to grow further, driven by the increasing number of consumers seeking vegan, lactose-free, and environmentally friendly options. Plant-based beverages, especially alternatives to traditional dairy, have significant potential for expansion.

c) Functional and Health Drinks

With the wellness trend in full swing, drinks fortified with vitamins, minerals, and probiotics are expected to see exponential growth. Beverages that promote energy, detoxification, and hydration, as well as those that enhance immunity, will remain key growth areas.

d) Sustainability Initiatives

Investing in sustainable production and packaging is not only a consumer demand but also an area of opportunity for businesses. Brands that actively promote their green initiatives can differentiate themselves in the market and attract a loyal customer base.

5. Future Outlook

The Canada beverages market is poised for steady growth in the coming years. The rising demand for healthier, sustainable, and innovative products will continue to drive market dynamics. The future holds significant promise for manufacturers who can adapt to consumer preferences, focus on premiumization, and invest in e-commerce capabilities.

Brands that emphasize health benefits, ethical practices, and creative marketing strategies will likely lead the market. In particular, the plant-based, functional drinks, and premium alcohol segments will offer lucrative opportunities for both established players and new entrants.

Buy the Full Report for More Insights on the Canada Beverages Market Forecast, Download A Free Report Sample

#Canada Beverages Market

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writerblogs · 1 year ago

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Whiskey Market Is Estimated To Witness High Growth Owing To Growing Demand for Premium Whiskeys and the Rising Popularity of Craft Distilleries

The global whiskey market is estimated to be valued at US$ 80.5 billion in 2021 and is expected to exhibit a CAGR of 7.3% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights.

A) Market Overview:

The whiskey market consists of the production, distribution, and consumption of various types of whiskeys worldwide. Whiskey is a popular alcoholic beverage made from fermented grain mash and aged in wooden casks. It is known for its unique flavors and distinct production methods. The market offers a wide range of whiskey products, including Scotch whiskey, Irish whiskey, American bourbon, Canadian whiskey, and Japanese whiskey, among others. Whiskey is enjoyed by consumers globally and is often associated with celebrations, social gatherings, and personal enjoyment.

B) Market Dynamics:

The whiskey market is driven by two main factors. First, there is a growing demand for premium whiskeys among consumers. With increasing disposable incomes and changing lifestyles, consumers are willing to spend more on high-quality and luxury products. Premium whiskeys offer unique tastes, flavors, and aging processes that make them desirable to consumers. Second, the rising popularity of craft distilleries has contributed to the growth of the whiskey market. Craft distilleries produce small-batch, handcrafted whiskeys that cater to niche markets and appeal to consumers looking for artisanal and authentic spirits.

C) Market Key Trends:

One key trend in the Whiskey Market is the growing interest in whiskey tourism. Distilleries around the world have started offering tours, tastings, and immersive experiences to attract visitors. These whiskey tourism initiatives not only generate revenue for the distilleries but also promote local economies by attracting tourists and creating job opportunities. For example, the Kentucky Bourbon Trail in the United States and the Malt Whisky Trail in Scotland are popular whiskey tourism destinations that attract thousands of visitors each year.

D) SWOT Analysis:

Strength: Growing demand for premium whiskeys and their unique flavors.

Weakness: High production costs and the need for long aging periods.

Opportunity: Expansion into emerging markets with growing disposable incomes.

Threats: Stringent regulations and increasing competition from other alcoholic beverages.

E) Key Takeaways:

In terms of market size, the global whiskey market is expected to witness high growth, exhibiting a CAGR of 7.3% over the forecast period. This can be attributed to the increasing demand for premium whiskeys and the rising popularity of craft distilleries that offer artisanal and authentic spirits.

From a regional perspective, North America is expected to be the fastest-growing and dominating region in the whiskey market. The region's strong whiskey culture, coupled with the presence of renowned whiskey producers such as Diageo plc, Pernod Ricard, and Beam Suntory, Inc., contributes to its market dominance.

Key players operating in the global whiskey market include Diageo plc, Pernod Ricard, William Grant and Sons Ltd., Crown Royal, Beam Suntory, Inc., Allied Blenders & Distillers (ABD) Pvt. Ltd., Brown–Forman Corporation, and Suntory Beverage & Food Limited. These companies play a significant role in shaping the competitive landscape of the market and driving innovation in whiskey production and marketing.

In conclusion, the global whiskey market is expected to experience significant growth due to the increasing demand for premium whiskeys and the rise of craft distilleries. Whiskey tourism is also on the rise, providing unique experiences for consumers and boosting local economies. With North America leading the way, key players in the industry will continue to introduce new products and strategies to meet the evolving preferences of whiskey enthusiasts worldwide.

#Food and Beverages #Whiskey Market Growth #Whiskey Market Analysis #Whiskey Market Forecast #Whiskey Market Trends #Whiskey Market Overview

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poojascmi · 1 year ago

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Whiskey Market Is Estimated To Witness High Growth Owing To Growing Demand for Premium Whiskeys and the Rising Popularity of Craft Distilleries

The global Whiskey Market is estimated to be valued at US$ 80.5 billion in 2021 and is expected to exhibit a CAGR of 7.3% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights.

A) Market Overview:

The Whiskey Market consists of the production, distribution, and consumption of various types of whiskeys worldwide. Whiskey is a popular alcoholic beverage made from fermented grain mash and aged in wooden casks. It is known for its unique flavors and distinct production methods. The market offers a wide range of whiskey products, including Scotch whiskey, Irish whiskey, American bourbon, Canadian whiskey, and Japanese whiskey, among others. Whiskey is enjoyed by consumers globally and is often associated with celebrations, social gatherings, and personal enjoyment.

B) Market Dynamics:

The Whiskey Market is driven by two main factors. First, there is a growing demand for premium whiskeys among consumers. With increasing disposable incomes and changing lifestyles, consumers are willing to spend more on high-quality and luxury products. Premium whiskeys offer unique tastes, flavors, and aging processes that make them desirable to consumers. Second, the rising popularity of craft distilleries has contributed to the growth of the Whiskey Market. Craft distilleries produce small-batch, handcrafted whiskeys that cater to niche markets and appeal to consumers looking for artisanal and authentic spirits.

C) Market Key Trends:

One key trend in the Global Whiskey Market is the growing interest in whiskey tourism. Distilleries around the world have started offering tours, tastings, and immersive experiences to attract visitors. These whiskey tourism initiatives not only generate revenue for the distilleries but also promote local economies by attracting tourists and creating job opportunities. For example, the Kentucky Bourbon Trail in the United States and the Malt Whisky Trail in Scotland are popular whiskey tourism destinations that attract thousands of visitors each year.

D) SWOT Analysis:

Strength: Growing demand for premium whiskeys and their unique flavors.

Weakness: High production costs and the need for long aging periods.

Opportunity: Expansion into emerging markets with growing disposable incomes.

Threats: Stringent regulations and increasing competition from other alcoholic beverages.

E) Key Takeaways:

In terms of market size, the global Whiskey Market is expected to witness high growth, exhibiting a CAGR of 7.3% over the forecast period. This can be attributed to the increasing demand for premium whiskeys and the rising popularity of craft distilleries that offer artisanal and authentic spirits.

From a regional perspective, North America is expected to be the fastest-growing and dominating region in the Whiskey Market. The region's strong whiskey culture, coupled with the presence of renowned whiskey producers such as Diageo plc, Pernod Ricard, and Beam Suntory, Inc., contributes to its market dominance.

Key players operating in the global Whiskey Market include Diageo plc, Pernod Ricard, William Grant and Sons Ltd., Crown Royal, Beam Suntory, Inc., Allied Blenders & Distillers (ABD) Pvt. Ltd., Brown–Forman Corporation, and Suntory Beverage & Food Limited. These companies play a significant role in shaping the competitive landscape of the market and driving innovation in whiskey production and marketing.

In conclusion, the global Whiskey Market is expected to experience significant growth due to the increasing demand for premium whiskeys and the rise of craft distilleries. Whiskey tourism is also on the rise, providing unique experiences for consumers and boosting local economies. With North America leading the way, key players in the industry will continue to introduce new products and strategies to meet the evolving preferences of whiskey enthusiasts worldwide.

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justwalkiingthedog · 6 years ago

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http://deeprootsdistillery.com ...

#absinthe #small batch ditillery #Prince Edward Island #budthespud #Canadian Artisan Spirit Competition

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blueweave8 · 3 years ago

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Vodka Market Trends, Share, Insight

A study, recently conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that Global Vodka Market was worth USD46.2 Billion in the year 2020. The market is estimated to grow at a CAGR of 3.1%, earning revenue of around USD57.4 Billion by the end of 2027. Vodka is a distilled alcoholic beverage that comes in a transparent liquid form. The raw ingredients for vodka production include starches such as wheat and vegetables such as potatoes. Millennial consumers growing interested in cocktail culture is driving the growth of the global vodka market. Several key players are experimenting with innovative vodka cocktail flavors, which is encouraging consumers to explore more premium alcoholic beverages. Furthermore, many key market players are introducing new products to catch up with the fast changes in consumer preferences.

Growth Drivers

Increasing alcohol consumption among millennials

Millennials make up the largest segment of the US population. A good reason for the growth of the global vodka market is the rise of social media and the popularity of pubs and nightlife, both of which have increased the awareness of premium vodka products among millennials. Additionally, the increase in the spending power of consumers has boosted sales of alcoholic beverages across the world, including vodka. Moreover, due to Millennials' affinity for breweries, social events, and gatherings, vodka consumption has increased considerably across the globe.

Increased marketing and promotional activities

The growth of the global vodka market can be attributed to the increased marketing and promotional efforts of producers. Several players in the market have surplus capital to invest in campaigns for promoting their products and the image of their brands, as well as for developing strategies that help maximize their customer base. Parameters on which producers are promoting their products are flavor, calorie intake, packaging, variety, and others. Moreover, many key players in the market are planning new innovative marketing activities and strategies to endorse their brands, which is influencing the demand for vodka globally.

Restraints

The major restraint in the growth of the global vodka market is the constant intake of alcoholic drinks which leads to long-term health problems like liver inflammation, rise in blood pressure, damage to heart muscles, problems related to kidney, weight gain, and much more. Additionally, strict regulatory framework and stringent approval process for alcoholic drinks in advanced countries are the major reasons, which are expected to restrict the growth of the global vodka market over the forecast period.

Request For Free Sample Report @ https://www.blueweaveconsulting.com/report/global-vodka-market/report-sample

Impact of COVID-19 in theGlobal VodkaMarket

The outbreak of COVID -19 has affected alcoholic beverage producers around the world. The pandemic has disrupted companies' supply chains and forced them to rethink their business models. As a result of the pandemic, the companies also started witnessing sales decrease. In the wake of the COVID-19 pandemic and the nationwide lockdowns imposed by the governments of different countries, many restaurants, food service providers, liquor stores, hotels, and bars had been shut down. Consequently, vodka sales witnessed a sharp decline across the globe.

Flavored type occupies the largest share of Global Vodka Market

Based on flavors, the global vodka market has been segmented into Flavored and Non-flavored. The flavored vodka segment holds the largest share in the market. The companies are experimenting with many new flavors for vodka cocktails that are attracting consumers towards discovering more premium alcoholic beverages. In order to keep up with the rapid changes in consumer preferences, many prominent companies are launching new products. As there are now more varieties of vodka available to customers, the global vodka market is experiencing strong growth.

North America to Witness Significant Growth During the Forecast Period

Based on region, the global vodka market is categorized into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. The United States dominates North America's market share due to a growing demand for spirits among consumers and an increasing number of craft distilleries with regular product launches in the region. Moreover, there is a high demand for ethnic premium and super-premium vodkas, as well as flavored vodkas, which have craft and artisanal varieties, which has stimulated many countries to import the same, thereby boosting the region's growth in vodka. Moreover, regional players are also launching products that are subsequently driving the market.

Competitive Landscape

The key players in the global vodka market are Stoli, Proximo Spirits, CANADIAN ICEBERG VIDKA CORPORATION, Distell, Constellation Brands, Inc., Central European Distribution Corporation, Brown-Forman, Bacardi & Company Limited, Pernod Ricard, Campari Group, Diageo plc, Soyuz-Viktan, Tilaknagar Industries Ltd, Suntory, Russian Standard, GRAY GOOSE, Nemiroff, The Absolut Company AB, the UB Group, and other key manufacturers.

About Us

BlueWeave Consulting provides comprehensive Market Intelligence (MI) Solutions to businesses regarding various products and services online & offline. We offer all-inclusive market research reports by analyzing both qualitative and quantitative data to boost up the performance of your business solution. BWC has built its reputation from the scratches by delivering quality inputs and nourishing long-lasting relationships with its clients. We are one of the promising digital MI solutions companies providing agile assistance to make your business endeavors successful.

BlueWeave Consulting & Research Pvt. Ltd

+1 866 658 6826 | +1 425 320 4776 | +44 1865 60 0662

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#Vodka Market

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quenchmagazine · 4 years ago

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Award Winning Canadian Artisan Gins

Award Winning Canadian Artisan Gins @distillersca @compassdistills #DistillerieFilsduRoy #patent5 @NoteworthyGin @TheDubhGlasD #BruinwoodDistillery #tastewithquench #learnwithquench #gin #artisanspirits #Canadianspirits @frogspadca #food #wine #life

The Canadian Artisan Spirits Competition, the only national judging of Canada’s artisanal spirits producers, is judged by experts from coast to coast, and has grown steadily since its inception three years ago. Here are 5 Gold Medal winning gins from the 2021 awards. Gin Royal, Compass Distillery (Gold Medal and tied for Best in Class in Contemporary Gin category), Halifax, Nova Scotia, 45%…

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#artisan gin #botanical garden gin #noteworthy gin

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bcspirits · 4 years ago

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Canadian Whisky Awards 2021

Last night saw the 2021 Canadian Whisky Awards go virtual for the first time, lead by Davin de Kergommeaux; the annual competition pits legacy whisky brands against craft distilleries in a blind tasting competition judged by some of the best and brightest whisky enthusiasts in the country. British Columbian distillery yet again won big across the board, full winners list here.

Congratulations to all the distilleries and spirits that got a top honor. You can watch the full livestream at the bottom of this post.

AWARDS

Best Whisky Spirit - De Vine Wine and Spirits: Ancient Grains

Best Single Grain Whisky – Trust Single Grain

Best Mixed Mash Whisky – Ancient Grains (Devine Distillery & Winery)

Award of Excellence – Innovation – Shelter Point Distillery (for peated whisky process)

Artisanal Distillery of the Year – Devine Distillery and Winery

Lifetime Achievement Award – Ken Winchester (on his retirement Devine Distillery and Winery)

GOLD MEDALS

Devine Distillery ANCIENT GRAINS

SHELTER POINT DOUBLE BARREL #5

The Liberty Distillery TRUST SINGLE GRAIN

SILVER MEDALS

Devine - GLEN SAANICH SINGLE MALT WHISKY

Dubh Glas FIRE IN THE SKY CASK STRENGTH

MACALONEY’S CALEDONIAN PEATED MAC NA BRAICHE

MACALONEY’S CALEDONAIN OAKEN POITIN

MACALONEY’S CALEDONIAN GLENLOY SINGLE MALT WHISKY

MACALONEY’S CALEDONIAN INVERMALLIE SINGLE CASK STRENGTH

SHELTER POINT SINGLE CASK PEAT

SHELTER POINT SMOKE POINT 2

SHELTER POINT THE FORBIDDEN

SHELTER POINT SINGLE CASK VIRGIN OAK

SHERINGHAM DISTILLERY RYE

The Liberty Distillery TRUST SOUTHERN

BRONZE MEDALS

Odd Society COMMODORE SINGLE MALT WHISKY

Dubh Glas SMOKE ON THE WATER

GOODRIDGE AND WILLIAMS – 100% RYE GRAINS

GOODRIDGE AND WILLIAMS – HIGH RYE GRAINS

LOHIN MCKINNON CHOCOLATE MALT SINGLE MALT

LOHIN MCKINNON BORDEAUX FINISHED PEATED SINGLE MALT WHISKY

LOHIN MCKINNON NIAGARA WINE BARREL SINGLE MALT WHISKY

MACALONEY’S CALEDONIAN PEATED DARACH BRAICHE

MACALONEY’S CALEDONIAN INVERMALLIE SINGLE CASK EX BOURBON

ODD SOCIETY BLENDERS RELEASE SINGLE MALT WHISKY

Odd Society PROSPECTOR RYE WHISKY

SHELTER POINT DISTILLERY THE COLLECTIVE

SHELTER POINT PATIENCE IS A VIRTUE

SHELTER POINT MONTFORT D1 151

SHELTER POINT ECHOES OF THE HEBRIDES

TRUST ANCIENT GRAINS

TRUST CANADIAN RYE

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Join the #1 authority on British Columbia's distilling and spirit culture, we taste through some of BC’s burgeoning craft spirits, from the weird and wonderful to the eclectic. With in-depth tastings, to advice on how to mix craft spirits along with professional bartending tips and tricks; BC Spirits has you covered.

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delfinamaggiousa · 4 years ago

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Toronto’s Evelyn Chick Is Creating a New At-Home Bartending Experience for Socially Distanced Cocktail Enthusiasts

Evelyn Chick’s visionary ethos is centered on building (socially distanced) communities and inclusive spaces. She’s honed her skills in the two Cosmopolitan cities of Vancouver and Toronto, where she’s worked at a multitude of businesses — from event spaces such as Blue Water Cafe in Vancouver, to high-volume cocktail bars and fine dining restaurants like Toronto’s Bar Raval and Pretty Ugly, both of which placed Top 10 in Canada’s Best Bars for two years in a row.

With 13 years of experience in the hospitality industry so far, Chick has held numerous roles. Presently, these include beverage director for the Donnelly Group; Canadian coordinator of Speed Rack, an all-female charity competition focused on speed bartending; and, most recently, founder of Evelyn Chick Projects (EC Projects), which launched in May of this year.

Plenty of praise and accolades have accompanied her professional life. She is a WSET-certified sommelier, a certified specialist of spirits, and global champion 2015 of the Beefeater MIXLDN cocktail competition. (Her signature drink, crowned champion at the MIXLDN competition, was called “Endless English Summers,” an homage to a classic Gimlet offering an intoxicating melange of Beefeater London Dry Gin, fino sherry, a Green Park Cordial made of pomelo, fennel, caraway, and salted absinthe.)

Chick’s distinctive flair for crafting creative sips that span cannabis cocktails to zero-proof serves are central to EC Projects, a digital education platform bringing her wellspring of wisdom into people’s homes through livestream classes and virtual workshops. In building this digital hub, Chick says she is all about facilitating an accessible and fun environment where “cocktail-curious” novices can feel free to ask questions, to maximize their learning enjoyment without feeling judged or intimidated. Additionally, Chick recently signed on with Quell, a hospitality agency that represents a roster of talented BIPOC industry professionals. The company is helping her juggle numerous projects on the go, and aligns with her belief that sharing a passion for drinks, food, and bespoke experiences can be achieved through continued diversification of the community at large.

In advocating for equal representation and opportunities, Chick continues to champion for a more robust cultural climate of drinks inclusivity. Her ability to facilitate an ongoing dialogue of what it means to enjoy both alcoholic and non-alcoholic drinks in this ever-shifting landscape only serves to further spark her inventiveness, and cement her place as a beverage leader. Below, Chick shares these thoughts and her affinity for pioneering dynamic drinks in the interview below.

1. What are you doing currently within the drinks industry?

At the moment, I am the regional beverage director for the Donnelly Group in Toronto. In the pandemic, I founded EC Projects, a creative hub for drinks enthusiasts. Additionally, I’m the bar & beverage curator for Restaurants Canada, a national association that serves the needs of the food service industry; and bartender-in-residence for a publication in the city called Toronto Life.

2. Can you share with me the genesis of you founding EC Projects?

The biggest question I get as a bartender is, “How did you come up with stuff like that?” — in terms of developing a cocktail — or, “I have this ingredient at home … how do I use it?” Evelyn Chick Projects is an approachable guide to bartending techniques and artisan recipes for the at-home drinks enthusiast. It started as a passion project for a way to connect with consumers and show them the creative side of the hospitality industry. It explores more than just “this is how you make a drink,” but digs into thoughtful ways in which home bartenders can use ingredients readily found in their pantry or fridge, easy uses they hadn’t considered before with them, and how they complement spirits. It evolved into a cool way for drinks enthusiasts to explore new techniques and recipes through virtual learning and experimentation, all from the comfort of their own home! Everyone had to pivot during the pandemic, so bringing elements of the bar to a digital form makes sense!

For instance, in one session, I used the entire banana (including the peel) to make a food-and-drink-paired recipe. It featured a Banana Chocolate Mug Cake and Caramelized Banana Peel Syrup which I used as a sweetener in an Espresso Martini that was fortified with Bacardi Ocho. This Low Waste project is one of the many subjects I explore in my easy-to-follow recipe series from EC Projects. For more information about tailored classes (one-on-one and group), recipes, tutorials, etc., I encourage everyone to visit my website for more information.

3. With such a diverse portfolio of experiences, what’s the coolest thing you’ve gotten to do in your role(s) so far?

As a Beverage Director for the Donnelly Group, I get to connect with guests on a personal level and share in their passion for learning about spirits, cocktails, etc. It’s all things that come natural to me. Due to the pandemic, I’ve also been able to share my expertise online and connect with a larger global network — which is pretty cool because I’ve missed engaging and interacting with people.

Additionally, in building a name for myself in the industry over the years, I’ve been able to reach audiences beyond the small/local cocktail community. In one instance, I got to curate beverage educational programs for large-scale conferences like the Restaurants Canada Show (Canada’s largest hospitality trade show), bringing a passion for drinks to folks who aren’t directly involved and/or wouldn’t think they would be interested in this side of the industry. I’ve created classes for people who are avid drink enthusiasts but don’t normally have access to the “how-tos” in the hospitality industry. Take, for example, my hosting a virtual cocktail hour for lawyers from a large firm based out of multiple countries across a few time zones, all enjoying the same drink.

4. How have you continued this community building with your businesses and respective roles in the pandemic, especially when it has uprooted and altered the lives of many people?

Evelyn Chick Projects is undoubtedly a product of the pandemic. Without our venues (at the Donnelly Group) open, I had to find a way to preserve that little bit of connection I had in the beverage industry. So for me, building this personal brand during an unprecedented crisis was a huge learning curve; it’s very different when you reach out to potential clients and represent yourself as “the brand” versus repping my position within a company that has buying power. While it was a challenge, I was incredibly excited about it because I had never pursued something of this nature before.

Prior to this, I worked to build up different companies my entire life. This is the first time I’ve created for myself. It’s almost like announcing to the world and saying, “Hey, this is my expertise, this is what I’ve worked on my whole life, and I’m putting it all out there.” I’ve discovered that you almost have to reinvent yourself, think outside the box, and showcase what you can offer as an individual to set yourself apart from the “other you” (e.g., the one repping company brands), if that makes sense. At first, I had doubts all the time about the likability of my content, whether or not I’m justifying what I’m presenting, and whether or not it’s been enough. But so far, the response has been overwhelmingly positive and supportive. It’s a continuing journey of navigating the social network(s), gaining exposure, and telling my personal brand’s story. While there’s a lot of talent, and to set yourself apart is not the easiest task, it’s been an incredibly rewarding venture so far.

5. Have there been additional challenges you or your businesses faced since Covid-19? How did you address it?

In wearing my beverage director hat (with the Donnelly Group), with the world filled with uncertainty, the toughest thing has been keeping my staff informed of the ever-changing situation. We try our best to stay connected with staff (e.g., via Zoom chats) and keep one another posted of any learning opportunities, foster ongoing positivity, and offer each other any prospects that could help them survive the lack of work available. For instance, any time we stumble upon government aid updates, resources from local nonprofits geared toward our hospitality industry, brands that have reached out to support us, or anything just beyond their reach, I’m there to help facilitate dialogue between these channels.

6. What’s a significant shift your business has made in the last six months that you had never considered before?

Altering the business model completely as a restaurant and bar for Pretty Ugly. We’ve had to learn to be flexible in terms of how service should run, and the magnitude of precautionary measures we have to take just to open the doors. There were a lot more considerations to put into practice, such as ensuring the whole space was socially distanced; training staff who are used to nightlife service to shift focus on what to pay attention to in this “new normal” (e.g., health and safety protocols); and exploring alternative options to recoup the loss of revenue from being in lockdown, like takeout, delivery, and cocktail kits. Despite all of these shifts, we remain optimistic: Any obstacle can be overcome, it just may take a bit more time to achieve it!

7. In light of your recent announcement of being repped by Quell (a hospitality agency that represents BIPOC industry professionals), I’m wondering: How are you using your position to push forward on racial equity in the industry?

Both personally and professionally, I’m blessed to have multiple platforms — events, virtual classes, social media — to voice my opinion in matters involving race, diversity, and inclusivity. I am constantly learning from my BIPOC peers, their personal and collective experiences, [and] trying to understand and empathize with situations that they may have come across. Moreover, I have zero tolerance for anyone who makes remarks that are intended to be sexist, racist, homophobic, transphobic, xenophobic, whether internally with staff or externally with patrons. These individuals are made to know that their school of thought is not welcome anywhere.

For my BIPOC peers, I’m not only appreciative of their candor, but use these as teachable moments for our own establishments. For instance, at the Donnelly Group, we have hired external help to set up a diversity council, whose protocols are currently under development, ensuring that our hiring and training practices are inclusive, respectful, and empowering. Everyone should feel safe and welcome to share in what I consider to be these essential community hubs together.

In the interim, I’ve hosted numerous virtual round-table panel discussions called “Initiating Change: Global Hospitality Through a BIPOC Lens,” which delves into many issues regarding the topic of race in hospitality. For example, identifying existing structures, as well as systematic and operational biases we need to change. For those who are interested in learning more, you can find previously recorded and upcoming sessions on my IGTV channel.

8. Looking forward, what opportunities do you see for your business to grow?

There’s lots of room in curating fun virtual experiences at the moment. Thinking beyond classic drink creation and traditional pairings, I’d want to bring something that promotes social gatherings, but in a responsible manner. My ideas include wine and food pairing workshops, showcasing the versatility of one ingredient and using it in numerous ways, cook-along sessions with booze, and a sober-curious rave that’s set to live DJ-spun tunes.

There’s also great demand for unique initiatives that have to do with health, wellness, and moderation. As an example, I’ll be guiding and informing such curious people on how to craft non-alcoholic beverages (that aren’t boring!). There’s a fantastic Spiced Carrot Ginger Mule I’ve made that features spiced chili cinnamon syrup, some fresh lime, and soda, with the buzz from the spice. For those interested in making this recipe, you can find the video link here.

Additionally, with the legalization of cannabis in Canada, there are ways to bridge the world of cannabis and (non-alcoholic) cocktails, educate consumers on these types of drinks; and opportunities to pair terpenes with global cuisines. These sips not only taste delicious, but facilitate much-needed conversations to help remove the stigma surrounding that industry. One drink I’ll highlight is my THC tonic that has notes of pine, earth, and wood from the terpene pinene I use. I take a thoughtful and methodical approach to creating this drink by first identifying the terpenes that the cannabis concentrate bring, then introducing flavors that complement those aromas. It’s very much like an art form, and similar to tasting a spirit or a wine and picking out flavor associations, all while being aware of dosage.

Overall, many businesses have had to shift their goals and perspectives, and the drinks industry is no exception — we’re all learning to cater to different demands. It’s a trying but very exciting time.

9. What’s your long-term vision for your brand?

The goal for Evelyn Chick Projects is to connect people from different industries, walks of life, race, religion — through the shared passion and enjoyment of everything food and drinks — together, but virtually. For the time being, it’s kind of hard to pinpoint exactly what this can look like as EC Projects is very much a fluid, approachable, global, and online brand. With that said, I would like to get to a point where one day, the only barrier between myself and connecting with other food and drink collaborators are dissimilar interests — and I would bridge this divide.

Since everything is going virtual through apps such as Zoom, Google Hangouts, House Party, etc., the possibilities are endless. A cool example I can think of is if a bar from London, England would have me host virtual sessions with their guests and collaborate on a cocktail kit they can follow along with. It’d be such an invigorating opportunity for both parties because we’d inject our respective cultures and thoughts into the process. But this would only be the beginning — it’s just one very small part of what this is about. Ultimately, it’s about creating and uniting a global network of drink enthusiasts beyond the “traditional” confines of a bar, curating incredible experiences that transcend time and space.

The article Toronto’s Evelyn Chick Is Creating a New At-Home Bartending Experience for Socially Distanced Cocktail Enthusiasts appeared first on VinePair.

source https://vinepair.com/articles/ec-projects-evelyn-chick/

source https://vinology1.wordpress.com/2020/10/26/torontos-evelyn-chick-is-creating-a-new-at-home-bartending-experience-for-socially-distanced-cocktail-enthusiasts/

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johnboothus · 4 years ago

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Torontos Evelyn Chick Is Creating a New At-Home Bartending Experience for Socially Distanced Cocktail Enthusiasts

1. What are you doing currently within the drinks industry?

2. Can you share with me the genesis of you founding EC Projects?

3. With such a diverse portfolio of experiences, what’s the coolest thing you’ve gotten to do in your role(s) so far?

4. How have you continued this community building with your businesses and respective roles in the pandemic, especially when it has uprooted and altered the lives of many people?

5. Have there been additional challenges you or your businesses faced since Covid-19? How did you address it?

6. What’s a significant shift your business has made in the last six months that you had never considered before?

8. Looking forward, what opportunities do you see for your business to grow?

9. What’s your long-term vision for your brand?

The article Toronto’s Evelyn Chick Is Creating a New At-Home Bartending Experience for Socially Distanced Cocktail Enthusiasts appeared first on VinePair.

Via https://vinepair.com/articles/ec-projects-evelyn-chick/

source https://vinology1.weebly.com/blog/torontos-evelyn-chick-is-creating-a-new-at-home-bartending-experience-for-socially-distanced-cocktail-enthusiasts

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damajority · 6 years ago

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DaMajority Fresh Article https://www.damajority.com/courvoisier-cognac-and-uninterrupted/

Courvoisier® Cognac And UNINTERRUPTED Partner On First-Of-Its-Kind, Live Storytelling Event And Content Series

(Left to right) Jemele Hill; Benoît De Sutter, Master Distiller at Courvoisier; Taylor Rooks; Al Harrington and Sue Bird attend “UNINTERRUPTED Live: The Day Ones,” a first-of-its-kind, live athlete storytelling partnership between Courvoisier Cognac and Uninterrupted. As part of the collaboration, Courvoisier and UNINTERRUPTED empowered athletes to toast to their “day ones,” the individuals who have played an instrumental role in their journey to success.

“Uninterrupted Live: The Day Ones” Features Jason Collins, Al Harrington, Sue Bird, Taylor Rooks and Host Jemele Hill in Five Live Performances Honoring the Individuals Who Helped Them Achieve Success

CHICAGO, July 10, 2019 — Courvoisier®, the most awarded cognac house*, and UNINTERRUPTED, the athlete empowerment brand founded by LeBron James and Maverick Carter, are proud to join forces on a first-of-its-kind, live athlete storytelling partnership called “UNINTERRUPTED Live: The Day Ones.” As part of the collaboration, Courvoisier and UNINTERRUPTED are empowering athletes to toast to their “day ones,” the individuals who have played an instrumental role in their journey to success through a live storytelling event and content series. “UNINTERRUPTED Live: The Day Ones” empowers athletes to own their narrative and express their point of view to offer viewers and fans a deeper, more authentic understanding of the athletes they admire. Alongside host Jemele Hill, storytellers Jason Collins, Al Harrington, Sue Bird and Taylor Rooks took the stage to share first-person memories and experiences in front of a live audience.

“We’re excited to partner with UNINTERRUPTED to launch this first-of-its-kind storytelling platform,” said Rashidi Hodari, Vice President of Marketing at Courvoisier. “Courvoisier was founded on the principle that we are a community, not a company. This collaboration is an incredible opportunity for us to encourage our fans to strive for their dreams while acknowledging those who helped them get there.”

“Athletes are natural storytellers and performers, and until now, our exposure to them as performers has been somewhat limited to what we see on the field or the court,” said Maverick Carter, CEO of UNINTERRUPTED. “Together with Courvoisier, we’re empowering these incredibly talented performers to be More Than An Athlete and own their stories in a wholly unique way, giving the audience a window into the lives and talents of some of the biggest athletes in the world.”

The partnership puts athletes center stage for a first-person performance that combines diverse storytelling techniques like theater, music, animation and video to create a one-of-a-kind experience for the athlete and fan that incorporates stories of mentorship, perseverance and shared success. These stories will live as an online content series that will be distributed across UNINTERRUPTED and Courvoisier social platforms including Instagram, Twitter and Facebook starting in August.

“UNINTERRUPTED Live: The Day Ones” with Courvoisier is the first event for UNINTERRUPTED Live, a new event franchise that takes UNINTERRUPTED’s mission to empower athletes to be More Than An Athlete beyond content to live events and experiences. The partnership with UNINTERRUPTED supports Courvoisier’s “Honor Your Code” platform, which celebrates the influences, life lessons, convictions and ideas that guide life’s choices and inspires others to share their success with those who matter most.

About CourvoisierThe House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828. Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Sherry Cask Finish, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.

To learn more about Courvoisier Cognac, visit www.courvoisier.com and follow us on Instagram.

* Based on top 25 US and UK spirits awards competitions from 2013 – 2018.

About Beam Suntory Inc.As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About UNINTERRUPTED:UNINTERRUPTED is an athlete empowerment brand founded by LeBron James and Maverick Carter. The company is built upon the radical idea that all athletes should have a platform to express themselves without intermediaries. From this premise, a mission was born: to empower athletes from all walks of life to communicate in an unimpeded way and to be More Than an Athlete. UNINTERRUPTED is upending the world of sports media by working with athletes to tell unique, human stories from their point of view. Through content, merchandise, events, partnerships and educational opportunities, UNINTERRUPTED is changing the way athletes engage with the public and empowering them to be known and valued for more than the sport they play.

SOURCE Courvoisier

#Courvoisier® Cognac

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atlanticcanada · 6 years ago

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Canada's best absinthe distilled on P.E.I.

P.E.I.'s Deep Roots distillery has taken home a top honour at the inaugural Canadian Artisan Spirit Competition.

from CBC | Prince Edward Island News http://bit.ly/2RIobBT

#prince edward island #news #politics #canada #atlantic canada #CBCPEI

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sommeliercourses · 6 years ago

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Smoke Gets In Your… Sinuses (San Francisco International Wine Competition 2018 Results)

Have lab coat, will judge (at the 2018 SFIWC)

Late last year, I had the pleasure (once again) of pretending to be an all-growed-up wine pro judging alongside some very notable palates at the 38th annual San Francisco International Wine Competition.

Judging the SFIWC almost always ends up being one of my favorite events of the entire year, and despite quite a bit of behind-the-scenes personnel changes, the competition didn’t skip a beat; I had a blast, with the only downer being the inundation of the city streets by the ominous smoke from the nearby Camp Fire (terribly, California’s deadliest and most destructive to date).

The results of the 2018 SFIWC have been announced, so I am officially allowed to share them with you. Here are some thoughts on the Best In Show winners, which are determined after going through 1) two days of normal judging panels, 2) “super tastings” of judges from multiple panels (meant to whittle down the field of wines deemed excellent enough to potentially vie for Best In Show ), and finally 3) a lively and spirited sweepstakes round in which the the most awarded wines are pitted against one another…

Up the Irons! (Number of the) Beast Mode enabled walking the streets of San Fran in November, 2018.

Best in Show Red (and Best Syrah): 2015 V. Sattui Winery Syrah (Napa Valley, USA, $50) – This spicy, deep, and concentrated little number edged out a field of tough competitors that included some killer Pinots; that a Syrah took top honors is, I think, indicative of the scientifically proven fact [ editor’s note: this is not factual and has never been proven clinically ] that hating on Syrah makes you boring and stupid.

Best in Show White (and Best Riesling): 2018 Winemaking Tasmania Artisan Riesling (Tasmania, $NA) – Well… I didn’t even pretend not to be relieved that a more marketable grape took top White honors in 2018, after a run of a few, uhm, more obscure varieties garnering the top spot in the last couple of SFIWC results. Perky and focused, this one will be difficult to find but well worth seeking.

Best in Show Sparkling (and Best Blanc de Noir): NV Gloria Ferrer Caves & Vineyards Blanc de Noir (Carneros, USA $25) – Yes, they basically always win; Yes, they deserve it… and for 2019, maybe we can save time and just forward some medals to them now? Just a thought…

Best in Show Dessert (and Best Ice Wine): 2017 Inniskillin Niagara Estate Riesling Icewine (Niagara Peninsula, Canada $80, half bottle) – Holy f*ck, this is soooooo good. Look, Canadian Ice Wine is usually a safe bet for those who like their dessert wines to amp up the volume on sweetness, fruit purity, and natural acidity, but when Riesling gets the Great White North Ice Wine treatment, something magical happens… floral, candied, lip-smacking, succulent magic…

Hard work during the 2018 SFIWC Sweepstakes round

Cheers!

Grab The 1WineDude.com Tasting Guide and start getting more out of every glass of wine today!

Shop Wine Products at Amazon.com

Copyright © 2016. Originally at Smoke Gets In Your… Sinuses (San Francisco International Wine Competition 2018 Results) from 1WineDude.com – for personal, non-commercial use only. Cheers! Source: http://www.1winedude.com/smoke-gets-in-your-sinuses-san-francisco-international-wine-competition-2018-results/

from Linda Johnson https://meself84.wordpress.com/2019/01/09/smoke-gets-in-your-sinuses-san-francisco-international-wine-competition-2018-results/

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canvasclothiers · 6 years ago

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Smoke Gets In Your… Sinuses (San Francisco International Wine Competition 2018 Results)

Have lab coat, will judge (at the 2018 SFIWC)

Up the Irons! (Number of the) Beast Mode enabled walking the streets of San Fran in November, 2018.

Hard work during the 2018 SFIWC Sweepstakes round

Cheers!

Grab The 1WineDude.com Tasting Guide and start getting more out of every glass of wine today!

Shop Wine Products at Amazon.com

Source: http://www.1winedude.com/smoke-gets-in-your-sinuses-san-francisco-international-wine-competition-2018-results/

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goodlifevancouver · 5 years ago

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Odd Society Spirits In East Van

Odd Society Awards And Some Cocktails For Home Odd Society Spirits receives multiple awards at the Canadian Whisky Festival and Canadian Artisan Spirit Competition and we’ve got some cocktails so you can try their libations at home. GLV On the heels of winning two silvers and one bronze for its collection of whiskies at the 10th...

The post Odd Society Spirits In East Van appeared first on Good Life Vancouver.

from Odd Society Spirits In East Van

#Odd Society Spirits In East Van

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bcspirits · 5 years ago

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Canadian Artisan Spirit Competition - BC Awards

Canadian Artisan Spirit of the Year

Sheringham Distillery – Kazuki Gin

https://www.sheringhamdistillery.com/

Gold Medal • Best in Class, Gin – Contemporary • Distinction • Excellence in Terroir

Selected Judges' Notes

Gorgeously floral nose, with dialled back but present juniper and a note of earthy savouriness. Intriguing roasted/savoury, almost umami flavour note with very bright intense citrus (yuzu or lime peel/oil) and a palate-freshening, almost mentholated quality to the juniper.

The nose on this gin is bright, delicate, complex and lively. There are some gorgeous floral notes with some peppery herbal spices.

Mild gin nose. Light herb. Palate is quite soft and mild, too, although clean, with citrus and other gin flavours that are typical, as well as nice floral notes.

Aromas of green tea, white blossoms, juniper, sweet resin and tree bark. Soft green tea flavours with a mild sweetness and firm bite from the alcohol.

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delfinamaggiousa · 5 years ago

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Can WhistlePig’s Eccentric Founder Do the Same Thing for Armagnac That He Did for Rye Whiskey?

“It fires a core passion in me to find things rare and exquisite that happen to be overlooked and then bring them back to life,” says Raj Bhakta.

Bhakta famously started the WhistlePig whiskey brand in 2008, buying up more than 5,000 gallons of well-aged Canadian rye barrels well before most people knew that was a savvy play. Today, the Shoreham, Vt.-based company is considered the No. 1 producer of luxury rye, integral in reviving a once-forgotten category that now sells over 1.2 million cases per year. Unfortunately, Bhakta had always courted controversy over the years — which often led to plenty of press for his antics — but that finally caught up with him when WhistlePig’s board of directors forced him to sell off his share of the company in 2019. I thought that was the last time I would ever hear from Bhakta — who had even claimed he had retired from the spirits industry in 2017 — but this summer he is returning to the business with a most interesting play.

“For two years I was on the lookout for new opportunities,” he tells me. “Armagnac happened almost by accident.”

Bhakta first began paying attention to the esoteric spirit in 2017 when WhistlePig had taken The Boss Hog, its priciest and most limited-edition rye, and finished that year’s release in Armagnac barrels. Dubbed the Black Prince, it won best overall whiskey at the San Francisco World Spirits Competition. And, yet, Armagnac — think of it like Cognac’s earthier-tasting, more artisan little brother — was still not exactly something people cared about in America. “When I first started selling it, six, seven years ago, it was hard as fuck [to sell],” says Nicolas Palazzi, owner of PM Spirits, a Brooklyn-based spirits importer with several Armagnacs in its portfolio. Back then, he told me, it might take him 18 months to sell a single cask’s worth. “And it’s still hard; nothing really has changed when it comes to Armagnac,” he adds.

Last year Bhakta was on what he calls a “global tour of finding,” traveling the world, mainly looking for intriguing barrels of whiskey and rum. For six months, often with his family (wife Danhee and three small kids) in tow, he traveled to Scotland, India, the Philippines, and the Caribbean. Eventually he worked his way to the countryside of southwestern France. He asked BNIA (Bureau National Interprofessionnel de l’Armagnac) if it knew anyone looking to sell casks. And from there?

“I basically started knocking on doors,” says Bhakta. Though, many of these farmers didn’t know what to make of the brash American who had shipped an Escalade over to France to use as the family car — and who claims he would arrive at these dignified chateaus jokingly blaring “Be Our Guest” from “Beauty and the Beast” over his sound system.

Finally, he found a fifth-generation, family-run Armagnac house that may very well have had the oldest collection in all of the region — more than 100 casks they’d amassed over the last century and throughout many generations. It would be hard to link these casks to any specific producers, certainly none most people have heard of as they’d been purchased from hundreds of different farmer-distillers over the last hundred years. The owner had some health issues and needed to move them for some quick cash. “So I bought them all — lock, stock, and barrel — with the chateau to boot,” says Bhakta.

About half of the casks he sent back to his farm in Vermont, just a stone’s throw away from the WhistlePig farm. There, he plans to start growing his own grapes and producing his own brandy within the next year or two, using a refurbished, wood-fired still. Back in Condom, France, he is refurbishing the Hotel de Cugnac chateau and putting together some blends, though he plans for both these locations to be humble non-public operations, not like the “Disneylands” other distilleries eventually become.

Bhakta wouldn’t give me exact numbers, but he claims he has spent a “significant portion” of his WhistlePig nest egg on starting the new company, Bhakta Spirits. As you can imagine, it’s not cheap to refurbish 200-year-old chateaus and buy 150-year-old barrels; he claims just a single cask from 1868 would break down to costing him thousands of dollars per bottle. This whole selling Armagnac thing doesn’t particularly seem like an easy way to make money.

“I have definitely wondered, ‘Why do this?’” he says. “But I feel I have a very comprehensive view of the world of spirits and I’m very well placed to be able to deliver to consumers the very best value in the world of spirits. And that’s why I put my name on it.”

Bhakta 50, as his first release will be called, is a blend composed of barrels from eight different vintages ranging from 1868 to 1970 (the “50” refers to its age statement). The blend is then put into smoky, Islay Scotch casks and then finally into a fresh cask that has previously held young Armagnac. Bhakta feels that this technique “freshens up” the old spirit, adding some bright notes — though, technically, these finishes do make it lose its “Armagnac” appellation.

The 500 or so bottles of this first release will only be available online starting July 4, and only if you are personally invited to buy them. (Those interested can sign up for more information.) That certainly seems a little elitist during such turbulent times, but bottles are priced at a rather economical $250. Bhakta has the hubris to believe it will sell out overnight, but I’m not quite as bullish and neither are others in the industry.

“I believe older Armagnac will be a harder sell to casual whiskey drinkers in general,” says Mike Varcheresse, owner of Travel Bar in Brooklyn. He does think Armagnac is becoming the next aged rum — in other words, a spirit that flew under the radar for a long time before people discovered its fantastic quality and value. But, he adds, “Right now Armagnac is still super geeky.”

Still, if any one can figure out a way to get press for Armagnac, it’s Bhakta — and his new brand is certainly no staid brandy company. In fact, each bottle of Bhakta 50 comes with a nine-page booklet written by Bhatka himself, whose picaresque prose reads like some lost pages from “Barry Lyndon” or “Tristram Shandy” (a sample: “On this global quest, my efforts were expedited by my wife’s ill temper during her fourth pregnancy when she chased me out of a chalet in the Alps with a broom. I dodged her blows and hopped into a hot rod Cadillac, the likes of which the French had never seen before, and sped across France towards the Armagnac region”).

“Whether Armagnac explodes as a category I’m not sure,” says Bhakta, when I wonder if Armagnac is on the precipice just like rye was before he started WhistlePig. Though he notes that he has no interest in turning his new company into some corporate behemoth. “My focus is delivering to the American whiskey drinker a product of great value and rarity, the best product they could possibly get their hands on,” he says.

He’s certainly focusing on the right consumer, as the few Armagnacs that have gotten any sort of buzz in America have been ones that taste more whiskey-like. L’Encantada releases, in particular, are noted for their “bourbon-y” flavor profile, which has made them a darling of whiskey geeks and stateside whiskey clubs. But, it’s still not like it’s anywhere close to becoming a household name on par with Pappy.

“It’s hot for the people it’s hot for,” says Palazzi, who imports L’Encantada and has even bottled a couple of blends under his PM Spirits label. “As for market share for L’Encantada, it’s nothing. The people that buy it really care for it, but it sells very little.”

Still, Bhatka thinks he can bridge the gap between Armagnac and whiskey by offering the best of both worlds. The exquisite, handcrafted nature of the former; the robust flavor profile of the latter, not to mention the limited-edition appeal so many whiskey geeks crave. Its price point is a key selling point for him as well, one that he believes makes it a surefire investment opportunity. “I can say with certainty that I find it to be the greatest value in the world of spirits,” he says, “and it’s only a matter of time before people realize that.”

Yes, in a world where Pappy Van Winkle 23 Year Old regularly goes for $2,000 and Louis Treize, considered the most baller of Cognacs, goes for $4,500, a 50-year-old Armagnac with liquid as old as 152 years for only $250 seems like a damn steal. Whiskey, Armagnac, Cognac, brandy, it doesn’t really matter to Bhakta what you call it, and, in fact, he’d rather you not classify it by any of the standard categories. He’s creating something all his own.

“I’m not selling Armagnac,” he tells me. “I’m selling Bhakta.”

The article Can WhistlePig’s Eccentric Founder Do the Same Thing for Armagnac That He Did for Rye Whiskey? appeared first on VinePair.

source https://vinepair.com/articles/whistlepig-founder-armagnac-rye-whiskey/

source https://vinology1.wordpress.com/2020/06/21/can-whistlepigs-eccentric-founder-do-the-same-thing-for-armagnac-that-he-did-for-rye-whiskey/

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