#Campbell Doyle Dye

[davedyecom]

BULLSEYE!

I worked with Sean Doyle for roughly 12 years. One morning, about six years in, Sean threw a scruffy ball of paper over to my side of the desk – ‘I did us a logo’. It was like a miracle; Our names fit together perfectly, symmetrically, what were the chances? It was worth putting it together even if just to enter for awards. I turned the scribble into type. That wasn’t how Sean had imagined it. DYE was…

[mellowyknox]

Mercedes-Benz SLK “Clouds”

Agency: Campbell Doyle Dye London Creative Director: Walter Campbell

Production: MJZ London Director: Nicolai Fuglsig Editor: Joakim Pietras

Post: The Mill London

Year: 2007

[dandadhmsc-blog]

‘Umbrellas’ - Campbell Doyle Dye

D&AD Wood Pencil / Illustration / Illustration for Advertising - Individual / 2004

[88rosebery-blog]

MERRY DOWN. Year 1.

“We have a bit of an image problem with Merrydown, its main constituency appears to be students and…

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[davedyecom]

GUT.

Facts seem to have lost their resonance in may areas today, but in marketing, they’re still king of the castle. They call the shots. Whether it’s big data, qual, quant, O.T.S, ROI, A/B testing, name any marketing abbreviation, if numbers are involved they must be obeyed. These numbers get distilled into rules. It makes sense, who wouldn’t want to use previous learnings to improve future performance?

[davedyecom]

PITCH: Innocent?

The creative pitch: Companies invite agencies to present creative proposals on how to improve their marketing and therefore their bottom line. Best proposal wins. Wrong. For a start, clients run only one campaign for every 16 they are presented in pitches. (Thanks Martin Jones, AAR Guru & Brighton fan.) How can it be that fifteen of the sixteen agencies get the brief so wrong that they end up…

[davedyecom]

Working for fruit.

A few months after setting up Campbell Doyle Dye a publisher came in for a chemistry meeting. Before we’d set up I’d been at AMV/BBDO, The Economist was one of the clients I looked after, so I was excited to share the work Sean and I had produced as it was not only relevant, it was arguably the best campaign for a publisher ever? “Did you do those here?” “Er…well, no, that was at our last agency,…

[88rosebery-blog]

ANNUALS: D&ampAD 2004

In 2004 Nick Bell became President of D&AD, one of his first duties was to choose the designer for…

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[88rosebery-blog]

C.O.I. Free can be expensive

Every so often, a newspaper or magazine will call up and ask for some ads. These can be anything…

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