#CX Event Venue

[techav]

It's been quite some time since I last wrote anything about A/V, despite it being my url and the reason I created this blog in the first place. But I find myself back in that world full-time these days, and the news this week is just disturbing enough to make it past the filter.

As reported by Commercial Integrator, Acuity Brands is set to purchase A/V manufacturer QSC for over $1B.

QSC has been well known for decades in the live events and performance venue A/V verticals, and over the past 15 years has made quite a name for themselves with a solid DSP-turned-control-system platform, Q-Sys.

Acuity is mostly known for lighting and lighting controls. Their proprietary nLight system has been the go-to for renovations and new construction at the last three higher education institutions I worked for.

My work in A/V and my work in IT management has often required working with building trades outside of those two. I've built A/V systems that interfaced with lighting systems. I've helped bring building automation systems online and tied them together. If it has wires, at some point I've probably been responsible for maintaining it and keeping it communicating with something else.

I have used and reverse-engineered proprietary systems. I worked with commercial products with hard-coded back-door passwords. I've supported devices where UI/UX clearly didn't even reach the level of an afterthought. I've installed devices that couldn't actually do even half of what they were advertised to do. I've integrated devices that transmitted passwords cleartext over the network.

And then I met Acuity.

I have had the misfortune of working with a few different lighting control systems that fall under the umbrella of Acuity Brands and I don't feel it's hyperbole when I say, each was worse than the last. Every technological sin imaginable I have met in the unholy abominations that Acuity Brands produces. (And if by chance you're reading this and work in some capacity with Facilities IT, for the love of god get those devices off your network)

I actually liked QSC. They made some decent products. I have CX-series amplifiers that survived decades of abuse and are still in service. Their Q-Sys platform was a joy to use in a segment that was always overly-complicated.

I did have some concerns about the direction of QSC after seeing they were outsourcing engineering and development jobs. But based on my experience with other products from Acuity Brands, I no longer have any faith in the future output of QSC. I expect we will see the brand languish from here, culminating in a scandalous CVE disclosure rivalling that from AMX in 2017.

[autoini]

Mazda Takes Center Stage at Jakarta Fashion Week as Vehicle Sponsor

PT Eurokars Motor Indonesia, the official Mazda brand holding agent in Indonesia, committed itself as the official vehicles partner for Jakarta Fashion Week 2025. The event will take place from 21st to 27th of October 2024 at one of the most exclusive places in Indonesia, that is Pondok Indah Mall. Mazda Participates at Jakarta Fashion Week For the Second Time This Year, with yet another highly successful edition of Jakarta Fashion Week, yet another successful showcase by Mazda, underlining the brand's commitment towards giving its support to the animated world of fashion, design, and lifestyle in Indonesia.

Mazda has prepared a theme to be chosen for JFW 2025, "Crafted in Style." That is to say, this is the inspiration on which Mazda chose the theme to highlight the hidden details and beauty that every Mazda vehicle goes through in its design process. The company feels this is the best platform to celebrate its style and performance-strong vehicles with a premium lifestyle after being successful with the run of the JFW for 17 years.

Creative Joint Venture with Fashion Designers

Mazda Indonesia has pushed this collaboration a step further to great heights together with some of the best designers in Indonesia, namely: ASHA, Jan Sober, Studio MORAL, and Rani Hitta. Through this creative cooperation, Mazda integrates the philosophies of beauty and functionality addressed by Mazda's KODO Design in their cars and that of the designer fashion collection. Result? A captivating harmony that stands to bridge both worlds of the automotive and fashion industries.

Special promotion: Drive now, Pay next year

Mazda Indonesia enthusiastically introduces its special promotion in JFW 2025 with the special "Drive Today, Pay Next Year" program in collaboration with Mandiri Tunas Finance or MTF. Customers can take their dream Mazda car home and pay the installment payment next year. Here are the special promos in wait for patrons in JFW 2025: Sales Promotion

VIN 24 Car: Purchase Mazda cars with a 2024 Vehicle Identification Number.

Double Sales Offer for VIN 23 Cars: Double sales offer with purchasing via the cars sporting the 2023 VIN.

Specific Colors Gift Offer: Gift of exclusive offers of Mazda CX-60 (3.3L AWD) units with specific chosen colors Gift Direct:

Free 1,000-liter bp Ultimate gift with the purchase of Mazda CX-60 (3.3L AWD). •Customers who will purchase the Mazda CX-60 (3.3L AWD) version of Elite are also entitled to Interior Coating and three maintenance services per year in partnership with System X. Financing Partnership: •Drive Today, Pay Next Year makes Mazda ownership more accessible, and CIMB Niaga Finance offers special down payment and interest rate packages during JFW 2025. Enjoy the Mazda Difference "It is thrilling to co-create with Jakarta Fashion Week 2025. This co-creation symbolizes a co-creation project well in line with Mazda commitment for creative industrial development within Indonesia, with an emphasis on fashion, design, and lifestyle," said Chief Operating Officer PT Eurokars Motor Indonesia Ricky Thio. "The Drive Today, Pay Next Year program means customers can easily drive Mazda cars, besides designing differently, will also create imprints while driving.". Located at the heart of Siksak Jenengan Plaza, Malang, the venue is poised to give a different experience. Visitors will be encouraged to ride test its signature Mazda Jinba-Ittai. Meanwhile, Mazda's beauty in interior and exterior designs can be seen at the Mazda Exhibition during Jakarta Fashion Week 2025 held in Pondok Indah Mall 1, October 21-27, 2024.

For more updated information about the automotive market, the latest cars & bikes, Please visit our website https://www.autoini.com

[weddingwik]

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[theultimatefan]

New York Area Sports and Concert Attendees Likely to Return To Venues In Much Shorter Time Than Expected, New Riptide Partners Survey Unveils

Riptide Partners, a New York based consulting business offering full-service Customer Experience (CX) solutions for sports teams and venue operators, today unveiled their recent survey of actual New York area event attendees, which revealed a much faster return to event timeline for consumers than has been widely discussed. It is the first, and most comprehensive, study of actual event attendees in the New York area since the Pandemic shutdown began.

“There are literally hundreds of theaters, arenas and venues of all sizes that have been affected by the shutdown, and it was our desire to get a better handle on the thoughts of those venue patrons who had attended events prior to the shutdown. We think this survey tells a slightly different story than what was originally thought,” Rob Comstock, Riptide Partners co-founder said. “The variable of when people can return to venues in larger groups will be decided by health and government officials, but when that date is set, we believe that people will feel safer, and come back sooner, than anticipated based on the survey responses we have received.”

Riptide Partners received over 4,000 completed surveys from consumers who regularly attended sporting and entertainment events in the New York tri-state area. Of those 4,000, an overwhelming 89% said they will return to events depending on the actions taken by venue operators to ensure safety; 75% most frequently attended concerts / live events and 25% most frequently attended sporting events.

The average time to return across all levels of concern is 3.5 months, with extremely concerned respondents saying they will wait an average 5.2 months, while those who are not at all concerned will return immediately. A majority of the concert/event goers were female, a majority of the sporting event goers were male. We also saw a direct correlation between fan avidity and likelihood to return. The most avid fans are ready to return immediately and least concerned about the health risks.

The two biggest factors the group were weighing were touch points of areas like seating and bathrooms, while most indicated the food and beverage safety would be handled at an acceptable level. Anxiety over being in a crowd is the most frequently cited concern at 44% of respondents.

As far as areas of concern that would need to be addressed in the time before a safe return to venues, screening attendees and thorough disinfection of venue were the two most common changes requested.

This pertains to indoor venues only, as the information on those willing to attend outdoor events has been made available by officials and is already occurring in some areas.

Riptide Partners, which works actively with venues across the United States, is planning on doing similar hyperlocal surveys in the coming weeks in other regions, with the feeling that the local focus and feelings of avid attendees can tell a clearer story for all involved and help businesses better gauge the coming months. This information, if leveraged by teams and venue operators, can help understand guest sentiment and their preferred safety precautions by market and region as the country begins to reopen. We know likelihood to return and preferred safety precautions will vary by market and we’re prepared to help our clients build an operational playbook specific for their fanbase.

Founded in 2018 by former Madison Square Garden Company Chief Operating Officer Rob Comstock and MSG SVP of Customer Experience Paul Klass, Riptide Partners are the only Medallia partner offering a fully supported and customized solution tailored to the Sports & Entertainment space. Riptide and Medallia will enable bottom-line improvement and a customer-centric culture driven from real-time guest feedback across all touchpoints, both physical and digital.  

[workfromhomeyoutuber]

House of Kaizen: Marketing and Events Manager

Headquarters: New York, NY URL: http://www.houseofkaizen.com

  Marketing & Events Manager - work wherever you do it better

We’re seeking a Marketing and Events Manager to help make House of Kaizen a better place to work and a place that works better while building a community of subscription growth professionals.

 Subscription businesses require subscriber-specific marketing expertise to acquire and retain customers for sustainable growth. As a dedicated subscriber growth firm, House of Kaizen develops and executes subscriber experience optimization programs that drive growth for some of the world’s best subscription brands.

 We’re headquartered in New York City but the best talent comes from many places, and much of our team works from home with some travel. Our Marketing & Events Manager can live anywhere in the United States and will report to a Founding Partner based in the Greater Boston area.

  How to Apply

In addition to a cover letter, please share at least two examples of your work - one b2b marketing campaign and one event where you contributed to the strategy, development and technical execution. Tell us about the strategy for each and how it supported the business goals. Please include any links, images and documents to best demonstrate these specific work samples.

  Responsibilities:

Marketing Strategy

Brand Management -- Strengthen & grow awareness of the HoK brand -- Sharpen the House of Kaizen market positioning

B2B Prospect pipeline development, Client & Staff engagement -- Content --- Appeal to prospective clients & current employees with content that demonstrates our unique subscription growth expertise 

Events -- Conference sponsorships with high concentration of subscription businesses  -- HoK-hosted conferences, private events, etc to engage key audiences

Strategy optimization -- Develop and maintain strategic documents, plans, calendars -- Use data to demonstrate performance against plans and related goals, adapt plans for sustained growth

Marketing Execution

Collaborate with internal & external teams, manage the ideation, development and production of content assets to support the strategy deployed through owned, earned and paid marketing activities. Including Ads, videos, signage, brochures, whitepapers, presentations, conference booths, etc. -- Corporate identities --- Maintain design and copy assets for all HoK and related brands -- Website --- Maintain & optimize with strong understanding of SEO, CX & UX, high quality design & copy principles --- Collaborate with internal and external teams to develop site enhancements including CX, UX, design and copy elements -- Owned social --- Maintain HoK social accounts on Linkedin, Facebook, Twitter, Youtube and others --- Collaborate with internal and external teams to develop and produce content for social platforms -- Sponsored media opportunities --- Collaborate with internal teams and external publishers to identify, plan and execute paid advertising, PR or other events.

Industry Event Strategy, Planning & Hosting

Develop an approach to conferences, development and networking events for subscription growth professionals that generates sustainable revenue and prospective client connections for House of Kaizen -- Events ROI, partnerships strategy, prospect pipeline support

Pre-event planning -- Event Content Strategy -- Budgeting -- Source, interview, evaluate vendors and venues -- Develop event design structure and components including website and registration process  -- Serve as the primary point of contact communicating plans, setting expectations, providing guidance and answering questions for all event stakeholders - attendees, content contributors, vendors, sponsors, staff, etc.

Event Execution -- Manage on-site logistics from set-up to tear-down - travel required -- Represent HoK’s brand and proposition per the specific event type  -- Serve as the primary point of contact managing and providing guidance for all event stakeholders - attendees, vendors, sponsors, staff, etc.

Post-event Follow Up -- Ensure that leads make their way into our sales pipeline and ongoing marketing programs as appropriate -- Report on event ROI performance and identify opportunities for future event optimizations

Qualifications

Several years experience in b2b marketing and events planning & management

Prior remote working experience

Self-driven, self-starter who loves taking initiative, work collaboratively and seeing things through to high-quality completion

Great communication skills - we’re a distributed team, so frequent and clear written communication is a must.

Ability to travel - Amount and location depend on meetings, event schedule and all team gatherings but we estimate 20 - 30 days of travel per year, typically by plane.

Excellent in-person client interaction, friendly, supportive and not afraid to strike up conversations with people

Curiosity and the desire to learn as we adapt and grow. And to share that learning with the wider team

Experience with Facebook, Twitter, Instagram, YouTube, and LinkedIn

Experience writing short and/or long-form content for articles and scripts for audio & video

Experience managing and collaborating with creative teams

Experience with website CMS editing and management

Experience with tools like SEMRush and Google Analytics

Strong understanding of SEO

Ability to figure out which content and/or events are working and how to create more 

Compensation

Nationally recognized corporate culture based upon responsibility, autonomy and flexibility

Excellent benefits options, healthcare, 401k plan with match after 3 months of employment.

Flexibility of working in-office, from home or wherever and whenever you do your best work

Generous paid time off –3 weeks your first year and up to 6 weeks per year based on tenure. 9 or more additional paid holidays per year.

Salary commensurate with experience.

  To apply: https://houseofkaizen.bamboohr.com/jobs/view.php?id=10

from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/2RqDTEI from Work From Home YouTuber Job Board Blog https://ift.tt/30Sqo3Z

[mikasemyorka]

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(FAKEICON / undergarment / omega - white:  comes in both white and black, this undergarment is part of the FAKEICON / lowki jeans set which is available NOW @ TMD)

PEACHES.  - Screwed Mask // Silver

Kaisa and I are both wearing these screwed masks (Kaisa gold metal & Mika silver metal). These masks contain a resize script to fit to your face as well as MANY coloring options! (199L$ each pack - 349 L$ fatpack) Find these masks NOW @ PEACHES.’s Main Store!

GATO Mara Crop Sweater 5 Maitreya

GATO crop sweaters come in maitreya fit as well as 7 different styles. These comfy adorable crops are available NOW @ N21! 

[Frou!] Yummi Earmuffs  - Black (Mika) & [Frou!] Yummi Earmuffs  - White (Kaisa)

FROU EARMUFFS ARE MODIFIABLE TO FIT YOUR HEAD AND COME IN 4 DIFFERENT COLORS (MATERIALS OPTIONS FOR ALL COLORS) AND ARE AVAILABLE NOW @ THE KAWAII PROJECT!

([Frou!] Cutie patches - Vibes & [Frou!] Cutie patches - Donut:    FROU!’S CUTIE PATCHES are available NOW @ [FROU!] MAIN STORE!

MESANGE - MANDERLEY EYES

MESANGE EYES COME IN 4 SIZES AND ARE COMPATIBLE WITH ALL THE MESH HEADS, (INCLUDES OMEGA, CATWA BENTO, CATWA EYESYSTEM, LOGO, AND LELUTKA BENTO APPLIERS. ALSO INCLUDES MESANGE MESH EYE SYSTEM!) AVAILABLE NOW @ THE LOST & FOUND EVENT!

Other Worn:

[monso] My Hair - Jeonso /Mixed

.:villena:. - (Maitreya) Ripped Front Shorts - Light Blue

Body:

+ COTTON USAGI EARS XS + {AII}

[CX] CURLY WHISKERS (CUSTOM TINT)

Sim Decor:

RAMA - #selfie_RAMA No Parking

titzuki : vapoolwave gacha : 6. neon sign

Quasi - Playtime - Neon Sign (Red)

[jacobhinkley]

Iconic Tech Event from Silicon Valley is Coming to Europe in June 2018

Intellectsoft, global software development company with a focus on the latest tech, will co-host “Blockchain: Rethink Trust 2018” — a new, enterprise-grade conference on blockchain engineering that is a part of By the Bay event series, well-known in the Silicon Valley. The event will take place in Amsterdam at the historic venue Beurs van Berlage on Friday, June 29.

The conference will challenge the traditional understanding of blockchain and corporate world, gathering top engineers, C-level executives, and blockchain enthusiasts. The event will cover topics like integration and adoption of blockchain across key industries, properties of blockchain protocols, distributed systems in Big Data, and have coding workshops on building Hyperledger and blockchain solutions.

“Blockchain: Rethink Trust 2018” will be keynoted by executive leaders from IBM and ING and feature top tech talent from around the world in Internet of Things (IoT), energy, fintech, and other industries. The conference’s attendees will share their experiences of the best ways to monetize blockchain, discuss regulatory trends, and facilitate strategic partnerships for consortium private blockchain development.

The event is led by Intellectsoft Blockchain Lab, consulting and development unit that offers access to a wide pool of engineering, cryptography, and cybersecurity talent in Eastern Europe.

To learn about Blockchain: Rethink Trust conference — visit our website.

About Intellectsoft

Intellectsoft is a global full-cycle software engineering company that helps businesses to overcome technology challenges of digital transformation through use of emerging technologies like Cognitive Computing, Decentralized Applications, IoT, and Augmented Reality.

The company’s service portfolio includes strategic IT consulting, CX design, development and full lifecycle management of custom products in integrated systems. Established in 2007, Intellectsoft operates in multiple offices and engineering centers in the US, the UK, the Nordic region, and Eastern Europe. The company’s headquarters are located in Palo Alto, California.

About By the Bay

By the Bay has been organizing big-scale tech events in San Francisco Bay Area for over 5 years. During this time, the company had formed data engineering and data science communities that focus on learning, open-source excellence, and industry-oriented approaches.

With respected tech leaders taking stage, By the Bay events are always rich on insightful case studies about data, code, and their business value. Every event of the By the Bay series gathers 500 top-level executives and established experts.

The post Iconic Tech Event from Silicon Valley is Coming to Europe in June 2018 appeared first on CoinSpeaker.

Iconic Tech Event from Silicon Valley is Coming to Europe in June 2018 published first on https://medium.com/@smartoptions

[brianobrienny]

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues.

This year COVID19 threw a monkey wrench at the spring event – instead of being in-person in San Jose, it was a virtual event. My long-time webinar partner ON24 hosted the event and it was flawlessly executed over the course of three days with multiple keynotes from Scott.

Adding to the fun, Scott threw in the twist of “MarTech like a pirate” in his opening-day keynote and was immediately christened the “MarTech Pirate” on social media (check out #MarTechpirate).

Everything consistently highlighted Scott’s tremendous expertise in the field of Marketing, Operations and Technology (MarTech) which helped earned him the title the “Father of MarTech.”

The Marketing Technology Landscape Scott and his team publish annually has tracked the rapid growth of MarTech. I have enjoyed sharing this for years to audiences in my own speaking engagements, and the insights in segmentation, trends and growth are always very well received.

The audience at this spring’s event was rewarded with an update of the “MarTech 5000” which was over 7,000 applications last year and grew to over 8,000 when netting out both growth and “churn” from last year.

While attending the 2019 ITSMA Marketing Vision event at the MIT Samberg Conference Center and the spring MarTech virtual event, I was again thrilled to see Scott speak.

His insights and presentation were absolutely a highlight of both events. It was my pleasure to recently to sit down virtually with Scott and discuss the “brave new world” of MarTech, “Modern marketing” and much more.

Q: We highlighted your analysis of the MarTech Landscape on our recent Dresner Advisory Services “Tweetchat” and there was, as expected, lots of interest in the latest Marketing Technology Landscape. We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

A: Well obviously the caveat to anything is that the business impact of COVID19 has certainly in the short-term thrown lots of uncertainty into pretty much every industry; hence any predictions we make about the next 12-18 months need some humility and the proverbial grain of salt.

What we are seeing in the MarTech industry is consolidation on one hand, there are the major marketing platforms, marketing clouds, and a relatively small group of companies that dominate the MarTech industry.

But what is fascinating is even as you see this incredible consolidation with leaders within specific categories, there is in parallel a continuous arrival of innovative MarTech start-ups.

Many are entering the market because of the consolidation with these major marketing platforms. They provide a validated, stable platform upon which more specialist applications address specialized needs. The analogy I often use is the Apple/Android consolidation that fundamentally defined platform ownership, spawning large amounts of creative and innovative new applications.

So, I think we will see more consolidation through 2021 from the larger companies, but I suspect we will see as many applications as we have today that are these specialized MarTech solutions revolving in orbit around these “centers of gravity” and ecosystems.

Q: When you spoke at the ITSMA Marketing Vision conference last fall you showcased a set of “new rules for marketing and operations” and an outstanding model with a two axis/quadrant model of centralization/decentralization and humanization/automation with change smack in the middle and driving entirely new pressures on marketing. How has this been received, and any updates to report between last fall and this spring’s MarTech conference?

A: The model is based upon two fundamental axes, and the idea of balancing centralization and decentralization on one and automation and human innovation on the other. The world has certainly become more attuned to both dimensions and that is what customer experience (CX) and modern marketing are all about.

Looking at centralization, we know it is important as ever to have centralized orchestration, the single source of the truth, for customer, product, and campaign data. This is the place where everyone can navigate and operate by what I call a “common set of celestial objects”.

But at the same time, while you want that strong centralized foundation and a universal source of the truth, you need to be empowering people to create specialized campaigns for a highly targeted set of customers, supported by workflow to optimize their impact, and creating digital touchpoints to interest with customers and support the CX journey.

We have so many things to consider as the world is becoming more digital – and in today’s environment, many activities are almost entirely digital! It is almost impossible to have all that creation happen through one centralized team.

It is analogous to the “IT applications backlog” of a generation ago – instead of you having to wait on just IT, you wait on marketing operations, log a ticket and wait in a queue given bandwidth and resource constraints that creates time delays.

That holds back organizations and marketers, but if the centralized function can increasingly give people throughout the organization more “self-service” capability (supported by good governance and “guard rails”) they can dramatically accelerate the amount of digital creation and the speed at which it happens.

I think the world is embracing decentralized, empowered creation within marketing and with it, humanization supported by automation to allow everyone to work at scale and in an efficient manner.

We have been reminded many times during this current crisis of “what wins” – the heart and minds of our customers is not about behaving as an efficient machine but as humans and with empathy, that can adapt to these exceptions, because not everything is “one size fits all”.

Automation gets us the required efficiency, something we appreciate more than ever, but we must empower marketers, salespeople and customer serviced and empower the rest of the organization to make “human decisions” on top of our automation. I believe that is a key to building a great company of the 2020s and beyond.

Q: You have done a lot of work around the concept of the “Marketing Technologist” and the degree to which this is a required competency of every “modern marketer”. What are the major personas you see today, the required skills, technologies and applications are there significant gaps marketers must address?

A: The idea of the Marketing Technologist really started about 10 years ago, and recognized that there was an emerging hybrid marketing professional, working in the marketing department, with an allegiance to the marketing mission, but with a certain set of technical skills.

Sometimes these skills came from a previous career in software and/or IT and sometimes, they just decided to learn it having been intrigued by how technology and tools could make new things possible. And so, they brought that to their work in the marketing department. What is interesting is how over the past decade the number of activities in marketing that leverage that hybrid talent has absolutely exploded.

In fact, it is increasingly hard to find roles in marketing that do not have this requirement to a certain degree!

And as I showcased earlier, I love a good “two by two matrix” and recently put together a model to describe the “flavors” of the marketing technologist in the marketing department.

We are starting to see some specialization within the profession – on the first axis, is the role primarily externally facing, i.e. serving prospects, customers, and partners, or is it more internally facing with stakeholders within the organization?

And the second axis is a focus on the process, how things flow from an external perspective.

For example, we may think of the Customer Journey and CX from an internal perspective, for example workflow and process management, but what about the technology?

This is where you see the people who are building web sites and applications and creating new offerings, I think of them as “market makers”, and they are actually creating these new technology offerings for an external audience then building them internally. And we have a set of people that the “data architects” and “data scientists” within marketing departments, who bring a hybrid set of skills including data and analytics. The largest set of people are those who are both “process-oriented” and focused primarily on the external audience.

And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day.

They are focused upon the business outcomes and how it impacts the customer journey and CX. On the other side, these folks are more process-oriented, serving internal constituencies and marketing stakeholders; they are the “maestros”, operations orchestrators of the MarTech Stack, and spend most of their time working with these tools. And of course, in workflow management, spreadsheets and other tools comprising their organization’s own unique MarTech stack.

That is the full spectrum of people who are “marketing technologists” — they have a specialization, as tech-savvy marketers, as a marketing operations leader, an analytics architect or as an actual developer and market maker.

Q: What are the key aspects of “Data-Informed Decision Making”, how does Business Intelligence (BI), data and analytics play, and how do we best prepare for and support this as we continue to transform marketing?

A: That is a great question! I definitely like the phrase “data-informed” because I sometimes feel like “data-driven” means there is so much data that we can access, that in some way the “data tail wags the decision dog”.

And that the decision fits the possible answer because somewhere you can find the data to support the desired action. You are biased, you search for what will support the decision and find data to support what you already concluded and say, “I see the data and it fits”!

Unfortunately, that does not make the business more effective. Being “data informed” is much more of framing questions, creating hypotheses, and even run experiments with a limit; this is a great scenario for our personas model and specifically the data architect. We are driven by business questions and hypotheses and it does not require “NASA quality clean rooms” of data – data “good enough” for making reasonable decisions.

And with the ability to define experiments within these hypotheses, this supports the concepts of decentralization we discussed earlier, as well as empowering people throughout the organization to test hypotheses, run experiences and collaborate and share the results.

And the broader this experimentation capability can be distributed throughout the organization the more you become a true “learning organization” – a key capability of the “future of work” and other mainstream transformations that support modern marketing.

Q: You mentioned a “second golden age of MarTech” this spring, which was new since last fall; what is it and what can we look forward to? And given ubiquitous change, what is your advice to Marketers to address “MarTech’s Law” where Marketing Technology changes more rapidly than organizations themselves?

A: The past ten years was the first golden age of MarTech, which was this incredible explosion of marketing technology as we went from a couple hundred MarTech tools to the thousands. And with it, from a few marketing technologists in our marketing department to literally everyone having these tools and a marketing technology bent of some kind in their work.

What is going to happen in this second golden age of MarTech in the decade ahead is the resolution of several dichotomies we have struggled with in the last decade.

The first is suite versus best of breed, and do I buy all my MarTech tools from one vendor, because they supposedly all work together. Or do I choose them across the MarTech landscape and connect them all together?

I believe we are moving from a different view of suite versus best of breed in the second golden era of MarTech – to platform ecosystems as discussed earlier, major platforms providing maybe 80 percent of core functionality and augment with specialist applications that are designed to integrate with these platforms.

The second is one that we all have struggled with, there were once distinct services and software companies. No more – a new reality of the second golden age of MarTech is software companies offering more services and services companies offering more software. We are coming to a world where these two are blended.

The third is we used to frame the decision of “build versus buy” for commercial software. In some ways this is the domain of the platform ecosystems – we are seeing the same thing for custom software inside an organization, instead of build versus buy it is a decision to start with a commercial platform and then augment with specialized applications and processes designed for your specific business.

And regarding “MarTech’s Law” the idea is that technology is changing faster than any organization can absorb it. There is no silver bullet here I can offer, but there are two things we can recommend from this.

One – be very strategic and deliberate with the changes we will embrace; we simply cannot embrace them all and must focus upon what is most important to our business and our customers.

Secondly – we cannot change as fast as the technology curve itself is changing. If we become more agile (embracing techniques from software development that are now becoming mainstream in modern marketing) we become more agile and can change faster than out competitors. And that becomes a truly sustainable competitive advantage.

Thanks, Scott for your tremendous insights!

Be sure to follow Scott on chiefmartec.com and attend one of the outstanding MarTech Conference events. Check out my blog on the 2019 ITSMA Marketing Visions conference and how SAP has used Account-Based Marketing (one of many great MarTech tools) to leverage ABM in an award-winning approach with impressive results and some thoughts I recently shared on the outstanding spring 2020 MarTech Conference.

Fred Isbell is a high technology industry marketing veteran, former Senior Marketing Director for SAP Global Marketing and a Research Director at Dresner Advisory Services. Join Fred online: Twitter, Facebook, LinkedIn

Scott Brinker is Vice President of Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of the MarTech conference series and a frequent speaker at conferences on marketing technology and agile marketing Follow Scott at: @chiefmartec and chiefmartec.com

The post Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker appeared first on Marketing Insider Group.

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker published first on http://rssmix.com/u/11592782/rss.xml

[supernectar-blog1]

When Does Your Delegate Journey Begin?

When you are in the planning stages of your event, it is important to think about and map out the delegate journey from start to finish. 

So, that begs the question – when does the delegate journey begin? You may naturally have thought that it began the moment that they stepped into the venue, however the more we work in a world obsessed by CX (customer experience) the more we need to look at the bigger picture. I believe the delegate journey begins long before they even reach the event and it continues long after they have left. In order to create a positive delegate experience, you need to ensure that the event was worth the time it took them to get there and was also worth the registration fee they had to pay to attend. If by attending our event they had a behaviour-changing experience or left with an increase in knowledge, new connections and lasting memories then our job as event planners is done. 

If you are unsure where to start with this process, I’ve got a few thought-starters for you: 

Everyone is different – your event isn’t and should never be a ‘one-size-fits-all’ event. Even though they will share a common interest as they are at the same event, your attendees will all have different behaviours, attitudes and motivations for being there. Begin to think about the types of people that you could have at your event and what expectations they will have. At every stage of the delegate journey, you want to create something unexpected that will have the delegate reacting in a positive manner. While creating moments that are unexpected for the delegates, you also want to remember that some things may happen that are unexpected for you as the event planner. While your delegate journey may be a straight line, it is important to consider what might happen that could disrupt your linear structure. You obviously want to avoid this as much as you can but it is something that needs to be planned for and should be part of the planning process.

Plan before and after – As I mentioned previously, you need to bear in mind that your delegate’s journey begins long before they arrive at your venue and finishes long after they leave. The before and after stages of your event are vital. In detail, plan how they will hear about or be invited to your event, how they will register and what confirmation they will receive.  Go through the process yourself. Are there any elements to it that you believe to be clunky or too much hard work or just not in keeping with the key messages and objectives of the event? Going through the process yourself will give you a better insight of what needs to change or could be improved. When considering how your delegates will feel after leaving, you need to think about one main question – what will they leave with? If they leave feeling the same as when they arrived then something needs to change with the delegate journey. If I am at an event, I want to feel as if I have achieved something by going there whether that’s meeting someone I wanted to meet, hearing from an amazing speaker, seeing something for the first time or learning something new. Think about every possible outcome so that you can limit the risk of people leaving and feeling negatively or unchanged.  Also, think about the legacy of your event, what will follow, will your delegates hear anything more from you?

Include empathy mapping – intertwined into your delegate journey should be a map of the feelings that your delegates should feel during the event. The different sessions and functions that you have running throughout the day will have different effects on your delegates. This is essential for program planning and knowing what you may need to change throughout the day to evoke the required emotion.

Naturally, towards the end of your event, everything will begin to dissipate and wind down. However, you shouldn’t allow this to affect how your delegates feel. Saying goodbye to your delegates is equally as important as when you are welcoming them to the venue. Think about what your last activity or function of the day is and how it will have your delegates feeling. Think about putting friendly members of staff on the door to act as a final point of contact for your customers. This will be their last memory of the event so make sure that it is a strong one. 

With these things in mind, you can now begin to plan your delegate journey to ensure that it is a positive one from the beginning to the end. 

Author: Peta Moore, Managing Director, Nectar Creative Communications

Keywords:

event project management brisbane event program design australia event program and content design brisbane event sponsorship management brisbane conference displays and exhibitions australia conference marketing and promotion australia event marketing consultant australia conference planning for associations australia brisbane event managers and consultants professional event services brisbane

[unixcommerce]

Thinking about a Customer Review Strategy? Here are 9 Ways to Make the Most of One

When customers speak, brands listen. That’s the baseline for doing business in a customer-centric economy. That’s why you just can’t emphasize the importance of customer reviews!

Customer reviews have come a long way from simple word-of-mouth recommendations to published online assessments dissecting your product. Through social media and customer review sites, customers easily share their best and worst experiences about a brand.

Thus, giving them a permanent and powerful voice in the creation and marketing of products. What do all these imply for marketers, operators, and customer service managers in 2019?

How Customer Reviews Impact Your Business

The simplest takeaway is perhaps the most obvious: awesome reviews often lead to awesome sales. In fact, nine in ten B2B buyers are more likely to make a purchase after reading a trusted review. When people like your product and they share the experience, other people would be interested and would likely join the bandwagon.

Similarly, dismal reviews often lead to dismal revenue performance. A hotel service that generates far too many one-star reviews will be hard-pressed to book a long list of guests.

There are exceptions — such as critically panned films that fare pretty well in the box office, and vice versa — but these are rare. The rule of thumb is you’ll always want positive reviews and a strong reputation for your brand. It’s just common business sense. And it’s largely proven by research findings and popular customer service statistics:

Online customer service reviews influence nearly 9 in 10 consumers when making a buying decision.

When purchasing a product, 90% of customers are influenced by positive reviews.

Around 86% of millennials reveal that they are influenced by negative reviews when buying a product or service.

Without a Customer Reviews Strategy, You’re Losing Out

Given those numbers, any business that does not have an effective customer review strategy fails to benefit from customer feedback in many ways. They:

Forego the opportunity to learn from their audience and keep customers engaged.

Miss potentially game-changing suggestions on how to improve products or services.

Eventually, lose dissatisfied but redeemable customers who are just waiting to be heard and adequately served.

Ignore the golden opportunity to harness the marketing power of their most vocal supporters.

In short, any business that doesn’t have an effective customer review strategy in 2019 will fail to manage their overall customer service and experience.

Top 9 Ways to Make the Most of Your Customer Reviews

1) Publish and Promote your Top Reviews Consistently

Because customer reviews influence purchase decisions, ensure that you publish those reviews on business assets such as your website, online stores, and social media pages. A Northwestern University’s Spiegel Research Center study shows that displaying (at least five) customer reviews can improve conversion by as much as 270%.

2) Double Down on Negative Reviews to Find New Opportunities

Use customer reviews as a platform for improving customer experience (CX), customer service, and customer success. Skim online and offline reviews to find useful insights on how you can upgrade your products and services to meet customers’ needs/address complaints.

3) Let Customer Reviews also Direct your Product Roadmap

Glean general customer feedback for mentions of “wish lists” or “nice-to-have features” to use as inputs for continuous product development/evolution.

4) Combine Surveys and Analytics to Dig Deeper into Reviews

Use analytics-enabled surveys on social media to generate new or complement existing customer reviews and speed up problem resolutions. Enhance social listening with the right customer analytics tool.

5) Use reviews in your Brand Marketing Efforts

Use well-written, objective, and honest reviews to establish your brand’s authenticity and ability to make valuable connections with its users. Tap these user-generated content as social proof and deploy them as regular elements in your brand communication and content marketing efforts.

Doing so not only helps drive higher conversions as explained earlier but also delivers online ranking benefits since your website gets to publish fresh content on a niche topic.

6) Create Useful Content Users would Love to Review

Complement your customer referral efforts with a recommendations/referrals section in your customer reviews. Majority of buyers are willing to share their experience with other prospects but vendors just need to ask first.

7) Build a Customer Community and Increase your LTV

Give customers a voice in the way you evolve the products they use and you give them an extra reason to stay. Engaged customers have a stake in your brand tend to have longer and higher lifetime value.

8) Prioritize Reviews for Higher-priced Products

Research shows that customer reviews have a greater impact on high-value items (+380%) compared to lower-priced products or services (+190%).

9) Clean and Balance your Reviews Database

Give more premium on reviews done by verified buyers over anonymous accounts. Filter out known troll or fake reviews.

When CX Meets Customer Reviews

Structure Customer Reviews around your Customer Journey

Determine — through social listening, research, and reading reviews — the specific stages where customers are evaluating and talking about their experiences. You can then strategically place company-owned and managed feedback loops and communities into the experience.

Make sure Feedback is Closed-loop

This ensures that when a customer provides feedback via any channel, their feedback is received by a stakeholder who can intervene. Once feedback is given, the stakeholder follows up with the customer, addresses the feedback, resolves the issue, and re-surveys on that point.

Keep the Whole Process Data-driven

Deploy text analytics into any of your feedback measuring/monitoring systems to get full value out of customer sentiment and deeper insight into the customer experience.

Tips To Get More Genuine Customer Reviews

The question is not whether you need customer reviews. It’s how you get more of them. Being primarily rooted in the B2C space, customer reviews have also spread in the enterprise (B2B) sector. Here are some ways to generate more customer reviews in either environment:

Draw up a coherent customer reviews strategy. In the strategy, include a list of touchpoints in the buyer journey (sign up, demo, etc.) where asking for a review will be effective and non-intrusive. Also, prepare a list of review sites you want to build a brand presence in.

Make it ridiculously easy for your customers to leave a review. Display prominent sections, functions, or links in your website, online store, mobile app, newsletter, and other marketing/sales collateral which customers can use to submit reviews. Use an effective review management software to automate the process.

Build positive reputation on social media such as Google, Facebook, and LinkedIn. Use relevant display plugins and optimize native reviews features such as Facebook review tab and LinkedIn recommendations.

Incentivize customers who make objective and comprehensive reviews. Rewards can be highly affordable stuff such as tickets, vouchers, coffee, gift cards, and cupcakes.

Depending on your industry and market, choose which relevant review sites (Yelp, Capterra, Amazon Customer Reviews, TripAdvisor, Glassdoor, etc.,) to create accounts in.

Piggyback a review function on short, easy surveys.

Leverage events as venues for taking surveys and requesting customers to write short reviews.

Manage negative reviews and reinforce positive ones. Share positive reviews on your website and social media.

Listen to what customers are saying and take action when necessary. Let them know that you’ve heard their concerns and you care about their issues.

Promptly address negative reviews before they become a big PR problem. Acknowledge their emotions, practice empathy, and work out a solution.

The Best Customer Review Websites To Be On (B2B + B2C)

1) Amazon Customer Reviews

A key pioneer of user-generated reviews covering just about anything offered on Amazon’s massive online marketplace.

2) AppExchange

Run and owned by Salesforce, this marketplace allows users to search for and review enterprise software solutions.

3) Better Business Bureau

A consumer advocacy organization that provides information and recommendations about member companies.

4) Capterra

Great for finding comprehensive and verified software reviews. To date, the site has vetted more than 675,000 verified user reviews.

5) Consumer Reports

A magazine and nonprofit organization that predates the Internet by several decades. It publishes unbiased product tests and comprehensive, well-presented reviews of just about any consumer product.

6) Edmunds

An online review and rating site focusing on automobiles.

7) Facebook Ratings and Reviews

A way to gather and display product reviews and ratings on the world’s largest social network. May be used in tandem with ads.

8) G2 Crowd

An online peer-to-peer review platform for business software solutions. Best used for side-by-side comparisons of competing solutions.

9) Glassdoor

An online career platform that allows employees to write reviews and rate their employers. More than half a million companies have reviews on the site.

10) Google My Business

A service by the planet’s dominant search engine for businesses who would like to appear on search engine results, complete with contact information and user ratings.

11) Home Advisor

An online platform that provides reviews of home services and products targeting residential customers.

12) Manta An online directory service that provides a review and recommendation feature for small businesses.

13) Software Advice

A company aiming to help customers make the best purchasing decisions when it comes to software. Their website provides detailed reviews and product comparisons.

14) TripAdvisor

A travel-oriented website that provides user reviews and recommendations of hotels, restaurants, transport services, tourist spots, and other related services.

15) TrustRadius

A review platform for business technology products, a professional community, and an online directory for member businesses. Because the site has no ads and vets all reviewers and reviews, you can be sure that reviews are reliable, objective and of high-quality.

16) YellowPages

A pre-internet directory formerly based on local landline telephone numbers. Aside from contact and background information on businesses, the modern online variant of the service also features user reviews/ratings.

17) Yelp

A local search and ratings platform that facilitates crowd-sourced reviews of local establishments and businesses such as restaurants and plumbing services.

18) Zomato

A search and discovery service focusing on restaurants, cafes, food deliveries, and other related services. The platform features user-generated ratings.

Summing Up

There are many things that influence buying behavior but few more powerful than the advice shared by people who have used the product or service being considered. Customer reviews represent the latest iteration of word-of-mouth recommendations.

They should be a top agenda for businesses wishing to remain relevant, drive revenue, and build their reputation.

Republished by permission. Original here.

Image: Depositphotos.com

This article, “Thinking about a Customer Review Strategy? Here are 9 Ways to Make the Most of One” was first published on Small Business Trends

https://smallbiztrends.com/

The post Thinking about a Customer Review Strategy? Here are 9 Ways to Make the Most of One appeared first on Unix Commerce.

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[cannainsiders-blog]

The Field Marketing lead is a critical role for Native Roots. You will manage data-driven, agile field marketing programs across all touchpoints of our customer experience. This role leads development and execution of Native Roots events, new product training, in-store marketing, visual merchandising, and sales technology programs from inception through completion. You are responsible for all aspects of the customer experience journey within the retail store environment, and are expected to leverage the knowledge and creativity of colleagues to generate robust solutions for how Native Roots exists in the world. 

The Field Marketing Lead is responsible for driving awareness of and activation against the Native Roots family of brands. You will develop and implement Native Roots brand activation programs throughout local and regional markets, identify and execute relevant local sponsorships, and plan special events. The Field Marketing Lead will participate in event activation at venues, manage social media activity through various platforms, and work with local teams to drive retail activation of marketing and sponsorship platforms and key sales initiatives. You will occasionally be assigned field sales related objectives, such as selling a product, package, feature, or event within a new market. 

You will be required to assist in the overall growth of the Native Roots family of brands, and will take complex information sets across finance, legal, and design teams to provide a holistic experience for our customers in retail and out-of-home environments. You will continually seek opportunities to help us work smarter through new activation methods, product categories, and marketing techniques.

Your Contributions:

Act as a Brand Ambassador for all of our brands in multiple retail locations across all each market Develop a 3-5 Year product portfolio plan with Objectives, Goals, Strategies and Measures for new product innovation. Evolve our current products to thrive in categories we can win, while planning continuous experiments around ways to create value and generate revenue with new products

Push the product practice towards exceptional new concept development through experimentation, testing, and tracking. Create Consumer Insights and Market Analytics reporting to validate business opportunities, research needs, and product development plans Build and maintain long-term trusting relationships with retail store associates, retail management, vendor management, and internal stakeholders. Evolve the Native Roots customer experience through store visits and regular reporting

Ensure product look and display is consistent with creative, compliance, retail, and that the overall appearance and presentation standards are met Routinely provide training to retail sales associates and ensure understanding of product, brand awareness, and brand image, and provide support to other field program teams through participation in larger group training events Promote brand awareness, positive product impressions, customer loyalty and increase sales through product demonstration and customer engagement Seed and develop relationships with market influencers, ultimately leading to brand visibility

Maintain relationships with existing sales accounts through POS placements, store merchandising and fostering positive relationships with store personnel. Coordinate and maintain regular demo calendar and demo rotation with existing sales accounts

Provide support for other marketing events including new store openings and in-store events, and assist in training programs for wholesale dispensary retailers, Native Roots stores, and employees Understand MED laws and requirements to ensure consistent selling as determined by these laws

Accurately monitor and record merchandising and pricing on retail shelves, identify and communicate individual store issues and opportunities. Provide in-depth recaps of every demo, capture demo images, report customer and store personnel feedback and units sold

Work with Head of Field Marketing to lead cross-functional teams across the following: Packaging, including structure, imagery, graphics, and compliance; Product, including industrial design, color, material, and finish manufacturing processes; CX, including marketing concept delivery, retail environmental design, and product launch

Interface with cross-functional teams in addition to product design including executive stakeholders, marketers, supply chain leads, manufacturing, legal, compliance, and others

You Are:

A leader who wants to influence your own development. You’re looking for a company where you have the opportunity to pursue your interests across functions and geographies, and where a job title is not considered the final definition of who you are, but the starting point. You look beyond traditional solutions and apply design thinking to the creation of new strategies, systems, products, and—in some cases—entirely new businesses. Your work is transformational because you are analytical and artistic, conservative and unconventional, technical and whimsical. You are a hybrid talent with divergent expertise that allows you to solve problems and uncover opportunities in unique ways.

You bring to the organization the following competencies:

BFA or BS in a field with product development focus Minimum 3+ Years of Project Management Experience Lives, breathes, and loves design Proven design experience with significant agency / studio experience Prominent interpersonal skills and leadership style. Proven ability to lead cross-functional, multicultural teams Ability to articulate complex solutions clearly Quick-thinking, personable, flexible Keen sense of humor Sharp analytical and sense-making skills Experience leveraging ethnographic research to uncover human truths Business and consulting savvy, with an ability to think strategically Innate curiosity, and a passion for telling compelling human stories Experience leading projects; including design, development, quality/timely deployment, etc.

Experience from a client service organization, preferably in a client facing role Team-oriented with the ability able to seamlessly partner with product designers to assess risk, strategize and meet deliverables for projects Comfortability with change and conflict resolution/management Demonstrated experience managing medium to large size teams of cross-functional resources with complex, multi-location programs Excellent understanding of product design and brand strategy Experience and knowledge of design and design processes, combined with technology

Excellent organizational, written and verbal communication skills with impeccable responsiveness and follow-through on details Strong relationship building skills with the ability to influence others by negotiating and building cohesiveness across diverse individual skills and styles Proven ability and desire to solve problems and look for opportunities for improvement

[arushisoni-blog]

Noise, Vibration Harshness (NVH) Testing Market - Detail assessment by production & status 2025

Global Noise, Vibration, Harshness (NVH) Testing Market: Snapshot

The expansive application of NVH is evident in this season of new automobile launches which feature top-end cars such as the 2017 Mazda CX-5, Peugeot 508, Toyota C-HR, and 2017 Kia Soul Turbo. All of these novel models have incorporated the revised and more advanced versions of NVH to benefit drivers with added comfort, relaxation, and privacy.

Different market players are foreseen to share a close distance for exchange of ideas and intelligent discussions related to sound quality and the ongoing NVH technologies. However, the principal motive behind sharing the same stage is expected to be on the part of highlighting individual business presence. In a press release published lately, SAE International would be sharing the same venue with INCE-USA for the execution of their respective events, viz. Noise and Vibration Conference and Exhibition and NOISE-CON 2017.

Request Sample Copy of the Report @

https://www.tmrresearch.com/sample/sample?flag=B&rep_id=1094

Attendees who pay for both the exhibitions will be given access to a combined show floor, technical paper proceedings and conferences of both events, and combined networking opportunities to even communicate with non-automotive industrial professionals.

Amongst the modern tools for detecting NVH complaints are chassis microphones and PC-based labscopes and their software applications. While chassis mics can quickly point out the sources of NVH troubles, PC-based labscopes are predicted to be the pick of the tools as they offer multiple data channels and larger screens. Complex problems such as pitted wheel bearings or seized universal joints causing resonant passenger compartment noises can be easily separated and compared with the help of labscopes.

Request TOC of the Report @

https://www.tmrresearch.com/sample/sample?flag=T&rep_id=1094

Global Noise, Vibration Harshness (NVH) Testing Market: Overview

Noise, vibration, and harshness (NVH) testing helps in the optimization of the noise and vibration characteristics for enhancing the system performance and increasing the operational comfort. NVH testing solutions are extensively used in numerous industry verticals such as automotive, aerospace, white goods, and transportation. Companies use acoustics and vibration testing analysis to reduce product development iterations and improve the quality of the production processes. Increased demand for subjecting vehicles or its components to testing among automotive manufacturers in order to optimize their development processes has been a key factor for adopting various NVH testing solutions.

The report on global noise, vibration and harshness testing market provides an in-depth insight into the current trends, emerging technologies, key offerings of the players, market share and size of major product types, and the factors shaping competitive landscape. The research study offers an incisive analysis of the challenges faced by market players and the strategies adopted by them to capitalize on the promising opportunities created by different industry verticals. Using SWOT and Porter's Five Forces analysis, the study takes a closer look at the crucial elements of the competitive dynamics and assesses the potential of new entrants into the NVH testing market. The findings and insights are indispensable for emerging as well as established market players to formulate impactful strategies and consolidate their shares across major regions.

Global Noise, Vibration Harshness Testing Market: Drivers, Restraints, and Opportunities

Increasing demand for controlling the accosting and noise levels among automotive manufacturers and growing thrust by production facilities to employ advanced investigative techniques to optimize the noise and vibration harshness are the primary factors driving the growth of the market. In addition, constant demand for higher fuel efficiency in vehicles has stimulated the demand for noise, vibration and harshness testing.

Increased demand for used NVH testing equipment may restrain the growth of the market in some regions. However, large number of vehicles being manufactured worldwide is expected to spur the demand for NVH testing solutions. Coupled with this, the adoption of multichannel NVH testing data acquisition systems and the design of advanced simulation techniques in the U.S. are expected to unlock many exciting opportunities for the market players. Furthermore, stringent regulations introduced in the defense, aerospace, industrial, and automotive sectors to mitigate the adverse effects of noise exposure to human health are expected to create ample opportunities for NVH test equipment manufacturers.

Global Noise, Vibration Harshness Testing Market: Regional Outlook

The noise, vibration harshness testing market is expected to witness promising growth in the Middle East and South America. The extensive demand for NVH testing in the Middle East is attributed to recent stringent regulations for controlling noise levels and acoustic vibrations in construction and manufacturing industry. The growth of the noise, vibration harshness testing market in South America is primarily driven by various legislative obligations imposed on OEM manufacturers to design low-noise products.

Global Noise, Vibration Harshness Testing Market: Competitive Outlook

Prominent market players profiled in the report include Siemens Product Lifecycle Management Software Inc., National Instruments Corporation, Head Acoustics GmbH, Dewesoft. d.o.o, G.R.A.S. Sound & Vibration A/S, Signal.X Technologies LLC, and Prosig Ltd. Leading players are launching advanced NVH equipment that include innovative investigative techniques for the acoustics analysis.

The study presents reliable qualitative and quantitative insights into:

  Market segments and sub-segments

  Market trends and dynamics

  Supply and demand chain of the market

  Market valuation (revenue and/or volume)

  Key trends/opportunities/challenges

  Forces defining present and estimated future state of the competitive landscape

  Technological developments

  Value chain and stakeholder analysis

The regional analysis covers:

  North America

  Latin America

  Europe

  Asia Pacific

  Middle East and Africa

About TMR Research

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in today’s supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients’ conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact:

TMR Research,

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San Francisco, CA 94121

United States

Tel: +1-415-520-1050

Email: sales@tmrresearch.com

[itsworn]

Datzen and the Art of Project Cars – LS-Powered 280Z!

Building a YouTube show is not unlike building a project car: they’re both seen by many, judged by all, and take more work to assemble than anyone can imagine. These things engulf people in the pursuit of perfection and creativity, as both machines are often a doppelgänger for the personalities behind them. Maybe that’s why folks have become endeared with Emily and Aaron Reeves’ Flyin’ Sparks Garage, a YouTube channel that’s dedicated to the seeds and soil of grassroots hot rodding. The show is produced in their home shop in Mabank, Texas – just an hour outside of Dallas – and their projects are centered on honest, low-buck swaps and upgrades on everything from 2005 Pontiac GTOs to 1978 Datsun 280Zs. The channel has a dedicated following, with over 3.2-million views since the channel’s launch in 2013, and recently the duo announced their upcoming Velocity Channel show, Live, Love, Wrench.

But for Emily and Aaron, this story goes back 18 years to a mechanical fail that left the “Datzen” on the back burner as Aaron and Emily grew up. The Datzen was there when the duo met in church; it was Aaron’s first car. As they dated and grew up together, however, it became something of an albatross.

“Didn’t you pay $50 a week for it?” Emily asked as our interview began. “Yeah. I couldn’t afford it, it was 1,500 bucks,” Aaron recalled. “This was 18 years ago and I made payments on it for about two months to pay for it. Originally the car was parked just because we were kids and didn’t have any money. It was a very old fuel injection system that I didn’t understand. I didn’t have the skills to deal with it, and as a young man, there are a lot of things you go through that build the pieces of your view of yourself. And this one did not do me any favors, this entire car.” The Datzen’s archaic fuel-injection wiring was ultimately failing, and they parked the car while moving on down life’s road while the two found their own careers in diesel repair and fashion modeling (we’ll let you guess who did what).

They continued building a few project cars, like Emily’s “Roxy” GTO, but the Datzen sat with no plan in sight. While it hit Aaron hard personally, it’s one of the most venerable and relatable stories out there – short of the ones that “should’ve never been sold.” That first project car, especially as a young adult, is one of the first things someone wholly owns, but that personal investment can really hurt when yet-to-be-had wisdom and experience is met with seemingly unsolvable hurdles.

Then in 2013, the Texas couple launched Flyin’ Sparks Garage on YouTube. It came out of a dream for sharing what they felt was the reality of spinning wrenches at the home shop. The cable TV car shows, to their credit, focused on dramatic “one-week” builds, dream team parts combinations, and a departure from what they felt was how folks really experienced their own projects.

“One of the coolest things is hearing people say, ‘Man, I watched some of these shows, and the car is built in a half-hour and I think, ‘I could never do that. When I go out, I have problems with every little thing!’” Emily explained. “We show the obstacles and overcoming them — and in doing it, having fun. This is part of hot rodding, and part of building stuff is overcoming problems. Nothing’s gonna be perfect.

“It’s very back country — just make it work — and that was a huge insecurity of ours, but we realized that the bulk of our audience likes it. ” Aaron continued, “It struck a chord with them, and it became more interesting than if we had given them lots of technical advice, so we were able to settle into that place and just what we do.”

In 2016, with for their 10th wedding anniversary approaching, they were looking for a way to pull all the tangents of their lives together to celebrate and began thinking about Datzen. There was roughly a year to rebuild it before the 2017 HOT ROD Power Tour, and they wanted it to be there because the Power Tour is where they spent their honeymoon ten years prior. If they were to make the 2017 Power Tour, they’d be committing to a complete re-think of the car. Though electrical issues had side-lined it, the car had also rotted while sitting in project purgatory.

First the original 2.8L L28E inline-six with its tiny manual gearbox were yanked out before the car was set back on the ground to have its floor pans punched out. New sheet metal was hammered and stitched into place by Emily while Aaron reinforced the chassis rails with box tubing.

A set of CX Racing coil-overs were installed to get the car into the weeds, while a Silvermine Motors Stage 4 big-brake kit clamp down on a custom four-lug set of American Racing’s 18-inch VF502, 8-inches-wide up front and 10 inches out back. To huddle over those big meats, a venerable set of pocket flares were bolted on.

This work was all done to pour a new foundation for an LS2-based build that packed CP pistons, a Comp cam, and the set of Patriot heads from her previous GTO project. To keep it from being “just another” LS swap, they decided to fabricate a set of 180-degree cross-over headers (for a unique engine note) and topped everything off with an eight-stack Inglese intake backed by FAST’s XFI fuel-injection. A T-56 six-speed was bolted up behind the combo, and a custom mount was fabricated to hold it while a set of mounts from Dirty Dingo suspended the engine block.

A friend of theirs, Aaron Sellers of Pac Fab, CNC milled a custom set of valve covers for the build.

And then it happened — Murphy and his maligned laws visited the Flyin’ Sparks Garage. A miscalculation in their custom pistons meant that it didn’t take much for the new CP bullets to tap the freshly-installed Patriot heads, bending valves in cylinder six and killing compression shortly after firing up the motor and getting it dialed-in. They had checked for valve clearance during the build, but the pistons were too tight to the combustion chamber and still made contact while running. This meant a last-millisecond long-block swap with a 5.3, giving Datzen a functional heart for their odyssey.

They were able to slam it together in the days leading up to the tour, but like any project, there were teething issues. “I was at Texas Motor speedway doing a job, so I couldn’t leave until the races were done. Aaron picked me up at the speedway, left Roxy there, and we headed out,” Emily recalled. “The build was messed up, like the alternator wasn’t charging. So we ended up stopping the car in a parking lot. I jumped in Roxy and got another alternator. I had to go to South Dallas to the only 24-hour Auto Zone!” With a healthy 14 volts coursing through Datzen’s wired veins, they were able to cannonball it 18 hours to Kansas City, MS for the start of last year’s Power Tour.

Aaron continued, “I’ll never forget when we actually rolled in to the hotel, I think it was like 10:30 at night, and we finally made it to a place where we could rest — albeit it was a few hours until we got up and went to the next venue — but I mean it was a year of dreaming and then a couple months of just complete thrashing and we rolled in there, set our chairs out, had a few beers and it was just like, ‘Okay, we’ve made it to this point. Anything that goes wrong beyond now is manageable, we can make it to the next venue.’ And that was huge.”

American Racing drilled a custom bolt pattern into their VF-502s for this project, and you can now find a Datsun fitment in the catalog. The stance is locked-in with 18x8s up front, and 18x10s in the rear.

Indeed, it made it the next stop in Newton, IA; then it made it to Davenport, IL, and to every day of the 2017 Tour with the worries behind it. Slowly, the stress of that last minute thrash burned away like fuel in their tank as they made their way to Bowling Green, KY. In fact, one of the few worries left was just over how people would react to a Datsun at Power Tour. Our arms are open to imports, but the event is largely dominated by Detroit-bleeding hot rodders, and the duo weren’t sure what to expect. “People freaking loved it! Everybody had a story. Either they had a Datsun or they had a car that always got beat by a Datsun,” Emily said. “We all have opinions about different people’s style and how they mod stuff, but when it comes down to it, we’re just all gearheads and that was the coolest feeling — to feel so appreciated for our hard work.”

Building a YouTube channel has grown from hobbies to full-time gigs for many, but what’s been beautiful about this era of programming is it allows many niches of the automotive culture to find a home. With their humble roots, Aaron and Emily chose to focus on their channel on attainable, home-built projects. “It doesn’t make sense to only promote $8,000 superchargers,” Aaron mentioned. “Because what Emily and I want is for you to go and work on your stuff and enjoy it, and have adventures. So it only makes sense to direct people in a way that they can afford and enjoy it.” In essence, it was a response to the shows didn’t have the garage-built hot rod in mind, where money is socked over months and years to grab a carefully-selected list of parts that aren’t just set by dreams of horsepower, but also a realistic budget.

This git-er-done attitude eventually caught the Velocity Channel’s attention with Live, Laugh, Wrench, Emily and Aaron’s upcoming TV show. While they might’ve had to change shops, the home-grown philosophy of the Flyin’ Sparks Garage back in Texas is kept as they tackle new builds and carry their persistent spirit. “Rod Rutledge is a friend of ours who died on a motorcycle, but we met years earlier on Power Tour. He basically taught me how to not worry about life. Just roll with the punches, it doesn’t have to be right,” Aaron explained. “Enjoy the process of life and don’t be so uptight about it. It’s changed me, if you met me 10 years ago you would not want to hang out with me because I was just so worried about all the details and what people think. He taught me that even if everything’s going wrong, laugh and just have fun.”

Emily went on to explain it a little further, recalling the first time she built an engine with Aaron. Back then as teenagers, they were rebuilding the engine of her family’s F-150. Aaron had her building the other half of its V8 to learn, working through each step together in torquing down the heads and valvetrain. As the parts on the table dwindled, she could tell things were about to wrap up and nervously asked Aaron to check her work. “And he was like, ‘No, you need to feel the feeling. If you mess something up, you need to feel that feeling,’” she recited. “‘And if you did it all right, you need to feel that feeling. If I check your work, you won’t have any feelings. You know when this engine cranks up and it runs great, you will own that.’ I didn’t know any other girls who were doing that.”

Really, it’s that infectious persistence that’s at the heart of Datzen, and everything they’ve built on screen. Regular viewers of their show will remember that Datzen was named in spirit of The Zen and Art of Motorcycle Maintenance, Robert M. Pirsig’s introspective look at the human condition from the perch of a Honda CB77. “It’s the sides of the mountain which sustain life, not the top,” he once wrote.

“Say a girl wants to get into cars ,and she doesn’t really know where to start — her power steering’s making a crazy noise. She could go get a basic tool kit, research online, and she can have the most amazing experience overcoming something,” Emily reinforced. “But if people have too much judgment about the results or about having to ask people for help, someone could totally be debilitated. I know it’s not always easy, but you have to look at the big picture and think that there’s a goal here and it’s going to feel really cool on the other side of it. There might be a lot of mountains to climb to get to the peak of that one that I’m looking at… but it’s worth it.”

The post Datzen and the Art of Project Cars – LS-Powered 280Z! appeared first on Hot Rod Network.

from Hot Rod Network https://www.hotrod.com/articles/datzen-art-project-cars-ls-powered-280z/ via IFTTT

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