#CDP ad

[davedyecom]

BLOG/CAST: Graham Watson #1

In the style-obsessed 80s, no agency was more obsessed than BBH. Everything that came out of the place reeked of it. Including the staff. Their men’s toilets were stocked with tubs of hair gel (What? It was the eighties!) Their AAR reel, a tool for agencies for clients to compile pitch lists, didn’t follow the template the rest of the industry did (pasty faced public schoolboys using big words,…

[ginogirolimoni]

“Compresi molti anni fa quanto il lavorio misterioso del “meccanismo della specificità”, indicato da Weiss [Paul Alfred Weiss, biologo, 1898 - 1989], sia necessario nella costruzione della “organizzazione” o della totalità del sistema vivente al suo livello più complesso. Avvenne quando Dan Stern [Daniel Norman Stern, psichiatra e psicoanalista ed esponente della Infant Research] mi offrì l’opportunità di riesaminare, immagine per immagine, alcuni filmati di neonati che avevamo girato per il nostro studio longitudinale [studio realizzato allo scopo di misurare la variazione di alcuni fattori negli stessi soggetti per un periodo di tempo più o meno lungo]. La scena in questione riguardava dei filmati di breve durata ripresi dalla nostra équipe durante una visita a domicilio fatta ad una delle nostre neonate all’ottavo giorno di vita e tre giorni dopo che la madre e la piccola erano ritornate a casa dall’ospedale (1958). Un operatore del nostro gruppo di ricerca parlava con il padre nel giardino. La madre gli stava vicina tenendo in braccio la bambina e parlando con il responsabile del gruppo. A un certo punto, la bambina iniziò ad agitarsi. La madre cercò di calmarla, ma invano e, allora, sentendosi un po’ imbarazzata dalla presenza del responsabile, decise di servire il rinfresco. Diede la bambina al padre, che stava in piedi li vicino parlando con un ricercatore, e rientrò in casa. I successivi due o tre minuti del filmato mostrano il padre mentre tiene la bambina con il braccio sinistro continuando a parlare con il ricercatore e poi la bambina che si addormente mentre loro continuano a parlare. Questo è tutto ciò che si vede nel film proiettato alla normale velocità di trenta fotogrammi al secondo. Proiettando, invece, la stessa scena fotogramma dopo fotogramma, si vede il padre dare di sfuggita un’occhiata al volto della bambina, mentre, strano a dirsi, anche la bambina guarda il volto del padre. Poi, il braccio sinistro della bambina, che era appoggiato sul braccio sinistro del padre, inizia a muoversi verso l’alto. Quindi la mano della bambina e la mano del padre si muovono verso l’alto nello stesso istante. Infine, proprio quando si incontrano sul pancino della bambina, la mano sinistra della bambina afferra il mignolo della mano destra del padre. In quel preciso istante gli occhi della neonata si chiudono e si addormente, mentre il padre continua a parlare, apparentemente senza accorgersi del piccolo miracolo di specificità di tempo, luogo e movimento che è avvenuto tra le sue braccia”.

(Louis W. Sander, Pensare differentemente. Per una concettualizzazione dei processi di base dei sistemi viventi. La specificità del riconoscimento, Ricerca Psicoanalitica, Anno XVI, N° 3, 2005, CDP Editore, Milano, pp. 275 - 276).

Secondo Paul Weiss la “specificità” (the device of specificity) è “una sorta di risonanza tra due sistemi sintonizzati reciprocamente su proprietà corrispondenti”.

[tivajunkie]

Adding CDP was the best move NCIS ever made.

[peterbordes]

We are thrilled to see BeOp launch their AI application to build conversational content performance ads for the attention economy that drives brand reach, traffic, and most importantly intent-based transactions.

Their next-generation platform is built for today, and tomorrow, bringing together modules for publishers and brands to engage audiences with their unique conversational ads that increase attention and intent. As well as generate, and capture data in their DMP for both supply and demand partners. Who can then push to their CRM, DMP, or CDP. This is very aligned with our belief in audience data empowerment.

[abr]

Non "manteniamo" nel senso di soldi: Tim è (para-)pubblica solo per il 10% circa del capitale (Cdp); "manteniamo" nel senso che ce la teniamo lo stesso: siamo stati educati ad accettare passivamente e senza poter protestare la mediocrità inefficiente di tutto ciò che sia "rete", infrastruttura pubblicamente regolata. Vedi situazione passaporti.

[postsofbabel]

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[detectivefable]

Also adding this one:

https://www.theguardian.com/sustainable-business/2017/jul/10/100-fossil-fuel-companies-investors-responsible-71-global-emissions-cdp-study-climate-change

[bizversionsusa]

Decoding Intent-Based Marketing: The Future of Personalized Engagement

In the ever-evolving world of digital marketing, intent-based marketing stands out as a game-changer. This approach transforms how businesses connect with their audiences by focusing on understanding and addressing customer intentions. But what exactly is intent-based marketing, and why should it be on your radar? Let’s dive in.

What is Intent-Based Marketing?

Intent-based marketing is a strategy that centers on analyzing and leveraging customer intent to create personalized, relevant, and timely marketing messages. Rather than casting a wide net, it uses insights from customer behavior—search queries, website interactions, social media activity, and more—to predict and respond to what potential customers want at specific moments.

By focusing on intent, businesses can:

Deliver highly targeted content and offers.

Improve conversion rates by meeting customers where they are in their decision-making journey.

Build stronger relationships based on relevance and trust.

The Core Elements of Intent-Based Marketing

Data Collection Understanding intent starts with data. By tracking user interactions across various platforms, marketers gather crucial insights into preferences, pain points, and behaviors.

Behavioral Analysis Not all data is created equal. Intent-based marketing relies on analyzing patterns such as search terms, time spent on pages, or clicks on specific links to infer user intent.

Segmentation Once intent is identified, segmenting audiences into specific categories (e.g., awareness, consideration, decision) helps tailor the messaging to align with their journey.

Personalization With intent data in hand, marketers can craft hyper-personalized campaigns—from email subject lines to landing page content—that speak directly to individual needs.

Real-Time Engagement Timing is everything. Engaging users in real time, when their intent is strongest, maximizes the chances of conversion.

Why Intent-Based Marketing Matters

In today’s competitive landscape, consumers demand relevance. Bombarding audiences with generic messages isn’t just ineffective; it risks alienating potential customers. Intent-based marketing allows businesses to:

Enhance ROI: Targeting only high-intent audiences ensures resources are used efficiently.

Boost Customer Satisfaction: Delivering value through personalized experiences fosters loyalty.

Stay Ahead of Competitors: A deeper understanding of customer needs provides a strategic advantage.

Real-World Examples

E-Commerce: A user searches for “best running shoes under $100.” With intent-based marketing, an e-commerce site can display a curated list of affordable running shoes, complete with reviews and discounts.

Healthcare: A patient browsing for “effective remedies for back pain” might receive targeted ads or content for relevant treatments, consultations, or physical therapy options.

SaaS Products: A company researching “customer relationship management tools” could trigger a free demo offer tailored to their industry.

Getting Started with Intent-Based Marketing

Invest in the Right Tools: Tools like Google Analytics, customer data platforms (CDPs), and AI-powered analytics can help track and interpret intent signals.

Focus on Content Strategy: Create content that aligns with various stages of the customer journey.

Test and Optimize: Continuously analyze what works and refine your strategies for better results.

Final Thoughts

Intent-based marketing is not just a trend; it’s the future of digital engagement. By putting customer intent at the heart of your strategy, you can create meaningful connections, drive conversions, and set your brand apart in a crowded.

[vortixai]

Data-Driven Marketing Strategies to Boost Your Online Sales in 2025

In the ever-evolving world of e-commerce, data-driven marketing continues to stand out as a game-changer. With consumers demanding personalized and seamless experiences, businesses that leverage data effectively can gain a significant competitive edge. Here’s a deep dive into how you can harness data-driven marketing strategies to elevate your online sales in 2025.

1. Personalized Customer Experiences

Personalization has become the cornerstone of successful digital marketing. By analyzing customer data—such as browsing behavior, purchase history, and demographics—you can create tailored experiences that resonate with your audience. In 2025, tools like AI-powered recommendation engines and dynamic website content are more accessible than ever. These tools help businesses deliver the right message to the right customer at the right time.

Example: Implementing personalized email campaigns that feature products based on a customer’s past purchases or abandoned carts can significantly boost conversion rates.

2. Predictive Analytics for Proactive Strategies

Predictive analytics uses historical data and machine learning algorithms to forecast future trends and customer behaviors. This allows businesses to anticipate customer needs and optimize their marketing strategies accordingly.

How to Use Predictive Analytics:

Identify products that are likely to trend in the near future.

Target customers who are most likely to make repeat purchases.

Optimize inventory based on forecasted demand.

By staying ahead of consumer trends, you can reduce waste, increase customer satisfaction, and boost sales.

3. Omni-Channel Integration

Today’s customers engage with brands across multiple platforms, from social media to email to in-store visits. A data-driven omni-channel strategy ensures consistency and seamless transitions between these touchpoints. By collecting and analyzing data from all channels, you can deliver a unified experience.

Best Practices for Omni-Channel Marketing:

Use a centralized customer data platform (CDP) to manage customer information.

Align messaging across all channels to ensure consistency.

Track customer journeys to identify touchpoints that drive conversions.

4. AI-Driven Ad Targeting

Paid advertising has become increasingly sophisticated with the integration of artificial intelligence. AI tools analyze vast amounts of data to identify high-performing audiences, optimize ad placements, and predict the best times to run campaigns.

Strategies to Implement:

Use AI tools like Google’s Performance Max or Meta’s Advantage+ campaigns to automate and enhance targeting.

Leverage lookalike audiences to expand your reach while maintaining relevance.

Continuously analyze ad performance data to refine campaigns in real-time.

5. Customer Segmentation for Precision Marketing

Segmentation involves dividing your audience into smaller, more manageable groups based on shared characteristics. Data-driven segmentation enables precision marketing, ensuring that your messages resonate deeply with each group.

Key Segmentation Criteria:

Demographics (age, gender, location)

Bavioral data (purchase history, website activity)

Psychographics (values, interests, lifestyle)

By tailoring your marketing efforts to each segment, you can increase engagement and drive conversions.

6. Leverage Social Listening

Social listening involves tracking conversations about your brand, competitors, and industry on social media platforms. This real-time data provides insights into customer sentiment, preferences, and emerging trends.

How to Utilize Social Listening:

Identify gaps in customer expectations and address them proactively.

Tailor your content strategy to reflect trending topics.

Monitor competitor activity to stay ahead of the curve.

7. Focus on First-Party Data

With increasing privacy regulations and the phase-out of third-party cookies, first-party data—information collected directly from your audience—is more valuable than ever. This data is not only more reliable but also aligns with consumer expectations for privacy.

Tips for Collecting First-Party Data:

Encourage customers to sign up for newsletters or loyalty programs.

Use interactive content like quizzes or polls to gather insights.

Implement feedback forms to understand customer preferences and pain points.

8. Invest in Real-Time Analytics

Real-time analytics enables businesses to monitor customer behavior as it happens. This allows for immediate adjustments to campaigns, inventory, and customer interactions.

Applications of Real-Time Analytics:

Offer dynamic pricing based on real-time demand.

Send personalized offers during live shopping events.

Optimize website performance to reduce cart abandonment rates.

As we step further into 2025, data-driven marketing is no longer optional—it’s a necessity. By leveraging advanced analytics, AI tools, and customer insights, businesses can create personalized, efficient, and impactful marketing strategies that drive online sales. Start integrating these strategies today to stay ahead in the competitive e-commerce landscape.

[nishakrishnan1996]

Track Your ROI: Measuring Digital Marketing Performance in 2025

In 2025, tracking the return on investment (ROI) of your digital marketing campaigns is more critical than ever. With the vast array of channels and strategies available, understanding which efforts yield the best results can help you allocate resources more effectively and boost your overall performance. For individuals who want to work in the sector, a respectable Top Digital Marketing Course in Chennai can give them the skills and information they need to succeed in this fast-paced atmosphere.

1. Understanding ROI in Digital Marketing

ROI in digital marketing refers to the revenue generated from your marketing efforts compared to the cost of those efforts. It’s a key metric that helps determine the effectiveness and profitability of your campaigns. Calculating ROI involves measuring the revenue gained from the campaign against the total cost spent.

2. Set Clear Goals and Objectives

Before measuring ROI, it’s essential to establish clear goals and objectives. Whether you aim to increase website traffic, generate leads, or boost sales, your goals will dictate the metrics you need to track. Clear objectives provide a benchmark against which to measure your campaign’s success.

3. Key Metrics to Track

To effectively measure ROI, focus on tracking the following key metrics:

Cost Per Acquisition (CPA): The cost incurred to acquire a new customer.

Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase.

Customer Lifetime Value (CLV): The total revenue expected from a customer over their lifetime.

Revenue Generated: The total income generated from your campaign.

4. Utilize Advanced Analytics Tools

Leverage advanced analytics tools to track and analyze your campaign’s performance. Tools like Google Analytics 4 (GA4), social media insights, and customer data platforms (CDPs) offer comprehensive data to help you measure ROI accurately. These tools provide real-time data, allowing you to adjust strategies promptly.

It can be very beneficial in this situation to register in the Digital Marketing Online Certification.

5. A/B Testing for Optimization

Implement A/B testing to compare different versions of your marketing materials, such as emails, ads, or landing pages. This helps identify which version performs better and can improve your overall ROI by optimizing campaign elements.

6. Monitor Long-Term Metrics

While short-term gains are important, monitoring long-term metrics is crucial for a comprehensive understanding of ROI. Metrics like customer retention rate, brand loyalty, and overall market positioning provide insights into the sustained impact of your marketing efforts.

7. Qualitative Feedback

In addition to quantitative data, gather qualitative feedback from customers through surveys, reviews, and social media interactions. This feedback helps understand customer satisfaction and areas for improvement, contributing to a more holistic measurement of ROI.

8. Adjust and Optimize

Use the insights gained from tracking and analysis to adjust and optimize your marketing strategies. Continuous improvement based on data-driven decisions ensures that your campaigns remain effective and yield higher ROI.

9. Reporting and Insights

Create detailed reports that summarize your campaign’s performance and ROI. Share these reports with your team to foster a culture of continuous improvement and strategic planning. Analyzing these reports helps identify successful strategies and areas for enhancement.

Conclusion

Measuring ROI in digital marketing in 2025 requires a blend of advanced analytics, clear goal-setting, and continuous optimization. By focusing on the right metrics, leveraging modern tools, and staying agile, you can effectively track and enhance the performance of your digital marketing campaigns. Understanding and improving ROI ensures that your marketing efforts are both effective and profitable, driving long-term success.

[davedyecom]

PODCAST: Roger Woodburn (1 & 2)

1 and 2? Well, it came in at just under four hours. Tell me about it? I tried cutting it. Maybe I could’ve edited out the pre-directing bit? Lost the chat about growing up; the nine months in walled hospital room with one wall missing or the time he appeared on national tv as a puppeteer. Or cut the bits about his endless list of non-directing jobs? Maybe trim the stuff about his previous…

[marioselecta]

Ciao amici, oggi nasce la mia seconda compilation, con ben 18 grandi successi degli anni 2000, mixati alla grande da DJ SELECTA. Incisa dalla CDP Records solo su vinile. Da ascoltare tutta ad un fiato😜😘❤️

[epicsystems0]

Enhance Your Home with Motorized Blinds in Raritan NJ and Oakland NJ

When it comes to home automation and modernizing living spaces, motorized blinds are one of the best solutions for convenience and style. Homeowners in both Raritan NJ and Oakland NJ can experience the ease and elegance that motorized blinds bring to their spaces. In this article, we’ll explore how motorized blinds can improve your home environment, focusing on these two locations.

 

The Convenience of Motorized Blinds

Motorized blinds have revolutionized the way we control light and privacy in our homes. With the ability to open or close your blinds with the touch of a button, these window treatments are perfect for individuals who want more control without the hassle of manual adjustments. Whether you're at home or away, motorized blinds offer convenience that traditional blinds simply cannot match.

Motorized Blinds in Raritan NJ are quickly becoming a popular choice for homeowners who value both practicality and aesthetics. They offer the added benefit of smart home integration, allowing you to program schedules or control them remotely through a smartphone app.

 

Energy Efficiency and Comfort

One of the most significant advantages of motorized blinds is the impact they have on energy efficiency. By adjusting the blinds to block out the sun’s heat during the summer or letting in warmth during the winter, you can maintain a comfortable indoor temperature while reducing your energy consumption. Homeowners in Oakland NJ will appreciate this benefit, especially during the state’s hot summers and cold winters.

Motorized blinds can help maintain optimal light levels throughout the day, reducing the need for artificial lighting and helping you save on electricity bills. With the touch of a button or a voice command, you can fine-tune the amount of light entering your home, creating a more energy-efficient living space.

A Stylish and Modern Upgrade for Your Home

Motorized blinds not only enhance the functionality of your home but also add a sleek, modern touch. Available in a variety of materials, colors, and styles, they can match any home décor, whether you have a minimalist design or a more traditional aesthetic. Their smooth, streamlined operation makes them a sophisticated addition to any room.

For homeowners in Raritan NJ, upgrading to motorized blinds offers a significant boost in style and luxury. Whether you're outfitting a living room, bedroom, or home office, motorized blinds provide the perfect finishing touch, allowing you to adjust the ambiance with ease.

Why Choose Motorized Blinds in Oakland NJ?

If you live in Oakland NJ and are looking for a more efficient and visually appealing window treatment option, motorized blinds are an excellent choice. They are especially beneficial for large windows or hard-to-reach areas, such as skylights, where traditional blinds might not be as effective. Motorized systems can also integrate with your home’s existing smart devices, giving you complete control over your blinds, whether you're in the house or on the go.

Motorized blinds in Raritan NJ and Oakland NJ offer a unique blend of convenience, style, and energy efficiency. Whether you want to enhance your home’s appearance or increase its energy-saving potential, motorized blinds are an excellent option.

Find out more today, visit our site.

Motorized Blinds Oakland NJ

Motorized Blinds Franklin Center CDP NJ

[stephenbloger]

In What Ways Do Successful Organizations Measure the Impact of Their Marketing Efforts?

Measuring the impact of marketing efforts is crucial for organizations aiming to optimize their strategies and maximize return on investment (ROI). Universal Events Inc a successful organizations employ a variety of metrics and methodologies to assess their marketing effectiveness, ensuring that they not only track performance but also derive actionable insights for future campaigns.

Key Metrics for Measuring Marketing Impact

Return on Investment (ROI): ROI is a fundamental metric that compares the revenue generated from marketing campaigns against the costs incurred. A higher ROI indicates a more effective marketing strategy, making it a primary focus for organizations.

Return on Ad Spend (ROAS): This metric specifically evaluates the effectiveness of advertising campaigns by measuring the revenue generated per dollar spent on ads. Organizations use ROAS to identify which advertising channels yield the best results, allowing for better budget allocation.

Customer Acquisition Cost (CAC): CAC measures the total cost of acquiring a new customer, including all marketing expenses divided by the number of new customers gained. Lowering CAC while increasing customer value is a key goal for successful organizations.

Website Traffic and Engagement: Metrics such as total website visits, unique visitors, and engagement rates (e.g., click-through rates) help organizations understand how well their marketing efforts drive traffic to their sites and engage potential customers.

Conversion Rates: Tracking conversion rates—how many visitors take a desired action (e.g., making a purchase or signing up for a newsletter)—is essential for evaluating the effectiveness of specific campaigns and channels.

Advanced Measurement Techniques

In addition to basic metrics, successful organizations leverage advanced techniques to gain deeper insights into their marketing performance:

Attribution Modeling: This approach helps marketers understand how different channels contribute to conversions. By assigning value to each touchpoint in the customer journey, businesses can optimize their marketing mix based on actual performance data.

Marketing Mix Modeling (MMM): MMM analyzes historical data to determine how various marketing activities impact sales. This modeling helps organizations allocate resources effectively across channels based on predictive analytics.

Multi-Touch Attribution (MTA): MTA assesses the impact of multiple touchpoints throughout the customer journey, allowing marketers to see which interactions are most influential in driving conversions. This method enhances understanding of customer behavior and informs future strategies.

Data-Driven Decision Making

With the explosion of data available today, successful organizations utilize data analytics tools to transform raw data into actionable insights:

Customer Data Platforms (CDPs): These platforms consolidate customer data from various sources, enabling businesses to create detailed profiles that inform targeted marketing strategies and personalization efforts.

Real-Time Analytics: By monitoring campaign performance in real-time, organizations can make timely adjustments to optimize outcomes. This proactive approach is essential in today’s fast-paced digital environment.

Setting Clear Goals and KPIs

To effectively measure marketing success, organizations must establish clear goals and key performance indicators (KPIs) at the outset of each campaign:

SMART Goals: Utilizing the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) helps ensure that marketing objectives are well-defined and aligned with overall business goals.

Continuous Improvement: Successful organizations view measurement as an ongoing process rather than a one-time assessment. By regularly reviewing performance against established KPIs, they can refine strategies and improve future campaigns.

Conclusion

In summary, successful organizations measure the impact of their marketing efforts through a combination of traditional metrics like ROI and CAC, advanced techniques such as attribution modeling, and robust data analytics tools. By setting clear goals and continuously refining their strategies based on measurable outcomes, these organizations can enhance their marketing effectiveness and drive sustainable growth.

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Understanding Insights with CDP Data Visualization and Data Engineering Consulting  

It is no surprise that today's businesses are accumulating vast volumes of customer data in a data-driven world. What becomes the critical need is tapping the data for actionable insights; the CDP can be considered as the centralized hub where all customer data is stored, but getting meaningful insights from this requires great visualization techniques as well as data engineering expertise.

CDP data visualization turns raw data into intuitive charts, graphs, and dashboards that reveal trends, patterns, and customer behaviors. Doing so helps a business identify areas of opportunity quickly; assess the performance of a campaign; tailor strategies to optimize customer engagement.

Modern visualization tools seamlessly fit within CDPs, allowing businesses to slice and dice along multiple dimensions, including demographics, history of purchase, and engagement metrics. Dynamic dashboards enable real-time tracking of KPIs because the technical bottlenecks are removed, providing business stakeholders with insights to make the right decisions.

Why is Data Engineering Consulting Essential?

Whereas visualization brings data to life, the ground floor is always the best for data engineering. Data engineering consulting allows businesses to streamline the processes of collecting, integrating, and transforming data. Pipeline design ensures smooth flow of data from multiple sources into the CDP.

Consulting services for engaging purposes allow organizations to take out scalable architectures and deploy sophisticated tools to process and store big data. Clean and structured data then will optimize businesses' CDP, allowing them to produce value-adding visualizations.

Success at Its Best with the Right Partnership

The secret to unlocking full power in customer data is the integration of data engineering solutions with CDP data visualization. Whether building personalized marketing campaigns or working towards enhanced operational efficiency, investment in these services guarantees that your business stays ahead in a very competitive marketplace. Connect with experts like Kaliper.io to enhance your data strategy and transform raw numbers into actionable insights!