#Businesses apps

[wpbunch2023]

Benefits of Mobile Apps for Businesses

Are you looking for the benefits of mobile applications in business? The benefits of mobile apps for businesses and customers must be noticed. It has to build brand loyalty, offer a pleasant user experience, improve your brand awareness and be creditable in the eyes of your customers. For more information visit our blog!

[sunnypopoki]

They didn’t even wait until the 19th to ban TikTok. Honestly I hope people realize how big this situation is. TikTok was a news outlet for a lot of Americans who couldn’t get proper news and information (especially when their own news stations are just propaganda and fake news we don’t need to hear), it was also a home to many small businesses and people just trying to make a living. The US government is NOT banning it because of “data” or whatever shit they made up—they are banning it to control the masses and more than just that. This is bullshit.

[mostlysignssomeportents]

How lock-in hurts design

Berliners: Otherland has added a second date (Jan 28) for my book-talk after the first one sold out - book now!

If you've ever read about design, you've probably encountered the idea of "paving the desire path." A "desire path" is an erosion path created by people departing from the official walkway and taking their own route. The story goes that smart campus planners don't fight the desire paths laid down by students; they pave them, formalizing the route that their constituents have voted for with their feet.

Desire paths aren't always great (Wikipedia notes that "desire paths sometimes cut through sensitive habitats and exclusion zones, threatening wildlife and park security"), but in the context of design, a desire path is a way that users communicate with designers, creating a feedback loop between those two groups. The designers make a product, the users use it in ways that surprise the designer, and the designer integrates all that into a new revision of the product.

This method is widely heralded as a means of "co-innovating" between users and companies. Designers who practice the method are lauded for their humility, their willingness to learn from their users. Tech history is strewn with examples of successful paved desire-paths.

Take John Deere. While today the company is notorious for its war on its customers (via its opposition to right to repair), Deere was once a leader in co-innovation, dispatching roving field engineers to visit farms and learn how farmers had modified their tractors. The best of these modifications would then be worked into the next round of tractor designs, in a virtuous cycle:

https://securityledger.com/2019/03/opinion-my-grandfathers-john-deere-would-support-our-right-to-repair/

But this pattern is even more pronounced in the digital world, because it's much easier to update a digital service than it is to update all the tractors in the field, especially if that service is cloud-based, meaning you can modify the back-end everyone is instantly updated. The most celebrated example of this co-creation is Twitter, whose users created a host of its core features.

Retweets, for example, were a user creation. Users who saw something they liked on the service would type "RT" and paste the text and the link into a new tweet composition window. Same for quote-tweets: users copied the URL for a tweet and pasted it in below their own commentary. Twitter designers observed this user innovation and formalized it, turning it into part of Twitter's core feature-set.

Companies are obsessed with discovering digital desire paths. They pay fortunes for analytics software to produce maps of how their users interact with their services, run focus groups, even embed sneaky screen-recording software into their web-pages:

https://www.wired.com/story/the-dark-side-of-replay-sessions-that-record-your-every-move-online/

This relentless surveillance of users is pursued in the name of making things better for them: let us spy on you and we'll figure out where your pain-points and friction are coming from, and remove those. We all win!

But this impulse is a world apart from the humility and respect implied by co-innovation. The constant, nonconsensual observation of users has more to do with controlling users than learning from them.

That is, after all, the ethos of modern technology: the more control a company can exert over its users ,the more value it can transfer from those users to its shareholders. That's the key to enshittification, the ubiquitous platform decay that has degraded virtually all the technology we use, making it worse every day:

https://pluralistic.net/2023/02/19/twiddler/

When you are seeking to control users, the desire paths they create are all too frequently a means to wrestling control back from you. Take advertising: every time a service makes its ads more obnoxious and invasive, it creates an incentive for its users to search for "how do I install an ad-blocker":

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

More than half of all web-users have installed ad-blockers. It's the largest consumer boycott in human history:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

But zero app users have installed ad-blockers, because reverse-engineering an app requires that you bypass its encryption, triggering liability under Section 1201 of the Digital Millennium Copyright Act. This law provides for a $500,000 fine and a 5-year prison sentence for "circumvention" of access controls:

https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones

Beyond that, modifying an app creates liability under copyright, trademark, patent, trade secrets, noncompete, nondisclosure and so on. It's what Jay Freeman calls "felony contempt of business model":

https://locusmag.com/2020/09/cory-doctorow-ip/

This is why services are so horny to drive you to install their app rather using their websites: they are trying to get you to do something that, given your druthers, you would prefer not to do. They want to force you to exit through the gift shop, you want to carve a desire path straight to the parking lot. Apps let them mobilize the law to literally criminalize those desire paths.

An app is just a web-page wrapped in enough IP to make it a felony to block ads in it (or do anything else that wrestles value back from a company). Apps are web-pages where everything not forbidden is mandatory.

Seen in this light, an app is a way to wage war on desire paths, to abandon the cooperative model for co-innovation in favor of the adversarial model of user control and extraction.

Corporate apologists like to claim that the proliferation of apps proves that users like them. Neoliberal economists love the idea that business as usual represents a "revealed preference." This is an intellectually unserious tautology: "you do this, so you must like it":

https://boingboing.net/2024/01/22/hp-ceo-says-customers-are-a-bad-investment-unless-they-can-be-made-to-buy-companys-drm-ink-cartridges.html

Calling an action where no alternatives are permissible a "preference" or a "choice" is a cheap trick – especially when considered against the "preferences" that reveal themselves when a real choice is possible. Take commercial surveillance: when Apple gave Ios users a choice about being spied on – a one-click opt of of app-based surveillance – 96% of users choice no spying:

https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/

But then Apple started spying on those very same users that had opted out of spying by Facebook and other Apple competitors:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Neoclassical economists aren't just obsessed with revealed preferences – they also love to bandy about the idea of "moral hazard": economic arrangements that tempt people to be dishonest. This is typically applied to the public ("consumers" in the contemptuous parlance of econospeak). But apps are pure moral hazard – for corporations. The ability to prohibit desire paths – and literally imprison rivals who help your users thwart those prohibitions – is too tempting for companies to resist.

The fact that the majority of web users block ads reveals a strong preference for not being spied on ("users just want relevant ads" is such an obvious lie that doesn't merit any serious discussion):

https://www.iccl.ie/news/82-of-the-irish-public-wants-big-techs-toxic-algorithms-switched-off/

Giant companies attained their scale by learning from their users, not by thwarting them. The person using technology always knows something about what they need to do and how they want to do it that the designers can never anticipate. This is especially true of people who are unlike those designers – people who live on the other side of the world, or the other side of the economic divide, or whose bodies don't work the way that the designers' bodies do:

https://pluralistic.net/2022/10/20/benevolent-dictators/#felony-contempt-of-business-model

Apps – and other technologies that are locked down so their users can be locked in – are the height of technological arrogance. They embody a belief that users are to be told, not heard. If a user wants to do something that the designer didn't anticipate, that's the user's fault:

https://www.wired.com/2010/06/iphone-4-holding-it-wrong/

Corporate enthusiasm for prohibiting you from reconfiguring the tools you use to suit your needs is a declaration of the end of history. "Sure," John Deere execs say, "we once learned from farmers by observing how they modified their tractors. But today's farmers are so much stupider and we are so much smarter that we have nothing to learn from them anymore."

Spying on your users to control them is a poor substitute asking your users their permission to learn from them. Without technological self-determination, preferences can't be revealed. Without the right to seize the means of computation, the desire paths never emerge, leaving designers in the dark about what users really want.

Our policymakers swear loyalty to "innovation" but when corporations ask for the right to decide who can innovate and how, they fall all over themselves to create laws that let companies punish users for the crime of contempt of business-model.

I'm Kickstarting the audiobook for The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/24/everything-not-mandatory/#is-prohibited

Image: Belem (modified) https://commons.wikimedia.org/wiki/File:Desire_path_%2819811581366%29.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

[bookinit02]

i really do think there’s a huge disconnect on here w/ people who have never used tiktok as to what it actually is and who actually uses it. the number of people i’ve seen call it a “teen dancing app” is actually insane. it has not been a teen dancing app since i was in high school, around 2016 - 2020. the main communities i saw on a daily basis were 1) black history/anti-racism educators, 2) high school & college teachers sharing in-classroom strategies and frustrations with the education system, 3) local/state political leaders giving real-time updates on behind-the-scenes government decisions, & 4) community activism & leadership. like tiktok is an adult platform. almost every person i interacted with was my age or older. and yes it completely depends on your fyp and how you interact with the app, yes there’s still teenagers and dance videos and literally anything else you can think of. but these communities of adults aren’t insubstantial at all, they have literally millions of interactions on a daily basis. there’s about a million other types of communities that i could name just off the top of my head, because the range of users was SO diverse and thriving. it’s a long-distance community tool, just like any other social media—and honestly much better than any other social media, because it relies primarily on the kindness of strangers. i saw at least 5-10 videos today of queer people in rural areas panicking because they don’t have any access to queer community on any other platform or in real life. and before i end this i do want to say i think tiktok is coming back, i think this is a highly orchestrated political move, etc., but i do know it won’t ever be exactly the same. people are panicking about free speech violations because tiktok was a place where people fucking SPEAK. i have never seen mass mobilization and communication in this same way for as long as i’ve been alive. it is the people’s app, not just a silly teenage thing. if you’re not on tiktok and never have been, please stop talking about it like you know anything at all😭

[afriblaq]

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Paulina Bryan’s vision for the Live Lawyer App @livelawyerapp stemmed from her son’s frequent police stops after buying a new car. He would call her, anxious and unsure how to handle the situation, sparking her idea to create an app that connects users with lawyers via video chat during police encounters. Paulina, in a moment of frustration and creativity, mused that it would be ideal if one could Skype a lawyer in such situations. This idea sparked the beginning of a journey that would take several years and immense dedication. In 2014, Paulina began the patent process for the Live Lawyer App. However, the path was not easy. Tragically, in 2016, her son was murdered, a devastating loss that strengthened her resolve to bring her vision to life. Paulina channels her grief and determination into developing an app that aims to provide immediate legal representation for individuals stopped by the police. The Live Lawyer App operates on a simple yet powerful principle: if stopped by the police, users can activate the app to connect with a lawyer via a FaceTime-like feature. This immediate legal support can help navigate the complexities and anxieties of police encounters, ensuring that users’ rights are protected. The app also alerts pre-selected contacts of the user’s location, adding an extra layer of safety.

www.livelawyerapp.com

[itsaceokay]

I feel like people don't often fully appreciate how hard dating can be for demisexuals.

It just hit me the other day when I found out that most people are kissing by the first date and having sex by the third and to me that is just wild. And apparently, some people wait up to three months before having sex and that's seen as like a really long time and I'm sorry but is everyone okay???

After three dates a person is still a stranger and after three months they're at most an acquaintance - and people are not willing to wait longer and you'll be seen as unreasonable if you want to wait for a year or more??

[daily-snufkin]

🌿 DAY 9

Notes app Snufkin because I am busy help

[mispatchedgreens]

communal spaces! are the heart of any throuple! (2 versions bc im just an indecisive baby)

it's @zukki-week and day 1 was domestic

[lilybug-02]

[opera-ghost]

phantom of the opera + twitter / (insp)

[where-is-bonnie-isat]

Put Bonnie in In Stars and Time!

…no wait they’re already there normally. Uh, well… put them in there again! (x2 kid)

Bonnie has multiplied!

[tricksterlatte]

The Phantom Thieves' scrapped plans for outwitting Akechi on 11/20

Joker convinces Sae that guns aren’t real so the bullet will just bounce off of Joker’s forehead

Convince Sae that Akechi has an evil(er) fraternal twin who was raised to become a cage fighter so the bigger Akechi will simply eat the smaller one for enrichment

Futaba releases a Goro Akechi gacha game and does a Phantom Thief collab as a fail-safe, so Akechi’s life will be guaranteed to end service less than one year from now

Put Joker’s smartphone up his ass because the cops are too homophobic to perform a cavity search (make sure vibrate is off)

[grape-souffle]

Back with some cult of the lamb art!

[pacifistcowboy]

could you imagine silver in the past bringing up stuff about shadow that no one else knows n even shadow’s confused as to how he knows that n silver’s just like “oh you haven’t told anybody that yet?”

then silver goes back to the future to his dad and is like “why the fuck does nobody know your favourite food”

[clownsr]

Help I can't stop drawing art the clown!!