#Brand awareness through influencer marketing

[zubair-adib]

The Future of Digital Marketing: Trends to Watch in 2025

Introduction The digital marketing landscape is evolving faster than ever. With advancements in artificial intelligence, changing consumer behaviors, and new regulations shaping the industry, businesses must stay ahead of the curve. To remain competitive, marketers need to adapt to the latest trends that will define digital marketing in 2025. In this article, we will explore the key digital…

[vishalkoli2299]

Brand activation agency

[botanicalsword]

Indicator for Entrepreneurs

In today’s landscape, personal branding, self-promotion, and networking have become significantly more accessible, thanks to the metaverse. 

We find ourselves interconnected in myriad ways; however, this connectivity often leads to a self-centered focus, where the aspiration to become influencers and promote our own products and services takes precedence.

Yet, we must not overlook the essence that establishing a successful business requires strong networks (11th House). This means delivering real value to those who engage with our services while simultaneously addressing their emotional, physical, and practical needs and desires.

Businesses are constantly seeking new ways to engage with their audience.

Some examples of digital business that related to the astrological placements:

Impressions (Venus, 1st House, Chart ruler)

Engagement (7th House, 11th House, Mercury)

Content creating (Mercury, 3rd House, 9th House)

Storytelling (Mercury, 3rd House, 4th House, 5th House, Neptune, Uranus)

Digital marketing strategy (Uranus, Jupiter, 9th House, 11th House)

Metrics eg. engagement, click-through rates, conversion (Saturn, 2nd House, 10th House)

Cultivating an entrepreneurial mindset is important for navigating this journey.  To thrive as an entrepreneur, one must be decisive and possess a holistic perspective. Without an open mind and a sharp, analytical approach, it becomes increasingly challenging to realize their vision and achieve lasting success.

✧

Certain astrological houses play a pivotal role:

1st house - the self and self-awareness - with prominent placement, they often resist being controlled by others, thriving instead on independence.

8th house  - resources and financing - the ability to leverage others' resources or collaborate in business endeavors.

10th house - career aspirations and the broader vision necessary for success. Entrepreneurs must possess a grand perspective to navigate their ventures effectively.

✧ Some key astrological indicators for aspiring entrepreneurs:

Strong10th House (Sun/ Moon in 10th House / 10th House Stellium) - strong drive for success and a deep desire to achieve - find entrepreneurship more appealing than traditional employment

10th House ruler in 1st House - a powerful ambition - Those with influential planets in their chart often strive for independence in their careers, leading to a respected and prestigious professional life - Leadership roles may also suit you well

1st House ruler in 10th House - highly ambitious, with dreams of fame and success. Your ideas or decision may frequently revolve around becoming a business owner and achieving personal recognition.

Saturn in the 1st House - face challenges in life but possess a strong sense of responsibility. Through relentless effort and determination, they strive to prove their worth to the world. With their unwavering willpower and diligent work ethic, achieving success is almost inevitable.

Strong 8th House (Sun, Moon, Venus, Jupiter / 8th House Stellium) - an ability to access resources easily - excel in securing funding and attracting investments, which can significantly enhance their chances of entrepreneurial success.

Strong 11th House / 11th House Stelium - strong social connections and a supportive network - with good relationships and abundant resources, you’ll find that others are eager to assist you in your endeavors. >> Career • what kind of content creator are you?

✧

>> Career • work a job or start a business? ✧ Natal Chart Observation >> Career • A Sudden Change - What Happens Next? ✧ Solar Return / Lunar Return >> Career • Indicators for your potential and talents (Part 1) >> Career • Indicators for your potential and talents (Part 2)

>> Back to Masterlist ✧ Explicit Content

Exclusive access : Patreon

[pearlprincess02]

sour by olivia rodrigo (album astrology)

gemini sun in 4th house

as a gemini sun in the 4th house, olivia rodrigo's sour radiates a core identity centered around emotional vulnerability, exploration of duality, and introspection. gemini’s influence brings a dynamic, multifaceted energy to the album, allowing olivia to express a range of emotions, from heartbreak to anger, often through witty, sharp lyrics that resonate with the listener on an intellectual level. in the 4th house, the focus shifts inward, drawing on personal experiences, home, and the deep emotional roots of relationships. sour becomes a reflection of her inner world, expressing the emotional turbulence of adolescence and the growing pains of self-discovery. the album’s central creative focus lies in balancing vulnerability with clever self-expression, as olivia explores the intimate, often conflicting sides of love, betrayal, and identity in a way that feels both deeply personal and universally relatable.

"you talked to her when we were together / loved you at your worst, but that didn’t matter."

virgo moon in 8th house

with a virgo moon in the 8th house, the emotional depth and mood of sour is rooted in raw, analytical vulnerability, creating an intense atmosphere of emotional exploration and transformation. virgo’s meticulous nature brings an introspective and self-critical tone to the album, as olivia dissects her feelings of heartbreak, betrayal, and insecurity with precision and honesty. the 8th house amplifies this emotional journey by delving into themes of loss, power struggles, and deep inner change. the album connects to the listener’s inner world by expressing pain and vulnerability in a way that feels both relatable and cathartic. there’s a subtle, yet profound undercurrent of emotional healing throughout sour, as olivia's lyrics navigate the complexities of emotional wounds and personal growth. the album’s mood is intense, reflective, and transformative, inviting listeners to confront their own hidden emotions and experiences of heartbreak with a sense of clarity and raw honesty.

"it's bittersweet to think about the damage that we do."

capricorn rising with pisces jupiter & aquarius saturn in 1st house

as a capricorn rising, sour presents itself to the world with a serious, mature, and somewhat somber image, giving listeners the impression that the album is grounded in emotional realism and life lessons. capricorn rising influences the way sour is marketed—its branding leans into a minimalist, polished aesthetic, with visuals that evoke a sense of emotional weight and vulnerability while still feeling structured and deliberate. the vibe is one of quiet strength, as olivia channels her heartbreak through a lens of resilience and self-awareness. with pisces jupiter in the 1st house, there’s also a touch of dreamy emotional depth and empathy woven into this public image, adding a layer of artistic sensitivity and spiritual exploration to the album’s identity. meanwhile, aquarius saturn brings an unconventional edge, signaling that sour isn’t just a typical breakup album but one that challenges norms and reflects olivia's personal rebellion against expectations. this combination shapes the album’s first impression as deeply emotional yet disciplined, appealing to listeners who are drawn to both the rawness of youthful heartbreak and the wisdom gained from it.

"but if you're out there, i hope that you're okay."

gemini mercury in 5th house

with a gemini mercury in the 5th house, the lyrical content and communication in sour are marked by clever, playful wordplay and dynamic storytelling that reflect youthful creativity and emotional expression. gemini mercury thrives on sharp, quick-witted lyrics, which is evident throughout the album as olivia delivers lines that are both poignant and biting, capturing the complexity of heartbreak, jealousy, and self-reflection. in the 5th house, mercury's energy becomes more theatrical and expressive, making her storytelling deeply personal yet accessible, as if each song is a dramatic scene from her emotional life. the album's lyrics balance lightness and heaviness, often juxtaposing biting sarcasm with vulnerable confessions. this placement gives olivia a strong voice that resonates with her audience, connecting through her ability to articulate complex emotions in a way that feels authentic, youthful, and bold.

"it’s brutal out here."

gemini venus in 5th house

as a gemini venus in the 5th house, the aesthetic and harmony of sour are vibrant, expressive, and emotionally charged, with a playful yet complex approach to beauty and love. gemini venus brings a duality to the album’s sound, allowing for a mix of contrasting elements—delicate melodies paired with raw, angst-driven moments. this creates an ever-changing, multi-layered experience for the listener. the 5th house amplifies this with its focus on creativity and self-expression, making sour not just an album but a bold performance of personal emotions. venus’s influence adds a romantic and sensual touch to the music, making each song feel deeply intimate, whether it’s the bittersweet softness of tracks like "enough for you" or the fiery passion of "good 4 u." the melodies are often catchy and accessible, drawing listeners in with olivia's ability to blend beauty with emotional authenticity, creating a sound that feels both polished and raw, reflecting the album’s exploration of young love and heartache.

"do you get déjà vu when she's with you?"

cancer mars in 6th house

with cancer mars in the 6th house, the energy, drive, and intensity of sour is emotionally charged and deeply personal, yet grounded in everyday struggles and self-reflection. cancer mars brings a fierce yet protective energy to the music, with olivia channeling her emotions—particularly hurt, anger, and vulnerability—into passionate, assertive tracks like "good 4 u" and "brutal." while cancer is a sensitive sign, mars gives it a defensive edge, so the album feels like a cathartic release of pent-up emotions, particularly around themes of emotional betrayal and self-worth. in the 6th house, which governs routine and work, this mars placement emphasizes the dedication and emotional labor involved in processing heartbreak. olivia's intensity shines through in the balance between emotional outpouring and the meticulous effort to communicate her pain. the pace of the album alternates between raw aggression and more reflective moments, but there’s always an underlying assertiveness, making sour bold, relatable, and a testament to the emotional resilience born from everyday battles with heartbreak.

"well, good for you, i guess you moved on really easily."

all observations are done by me !!! @pearlprincess02

[voidspiraling]

Time to talk abt everyone’s fav toxic yaoi LukaTill!!! Wait whattttt??

Hello friends have you ever noticed the weird similarities the number one rookie and the ruler of the stage have? Cuz they’ve been rattling around in my pea sized brain for a while now. (They were also my first Alnst ship but that’s not relevant rn) I think their “relationship” with one another is interesting based on the crumbs we have so far. I wanted to look a little deeper at how they relate to each other. Bc out of everyone in the cast Luka and Till are the most mysterious. This isn’t really an analysis just me rambling abt these two.

Anywho let’s start from the beginning and to do that we have to rewatch the sweet dream MV!

This is the first “interaction” between LukaTill and what sparked my love for the ship in the first place (Sorry Ivan! I love u too tho!)

In this scene a young Till is confined in a room and is forced to watch videos of a young Luka. However the way these shots are framed it looks like Luka is watching Till. I say this bc when you watch the full video it ends with Luka burying his face into his knees to escape from the bright lights of the camera flash (it could be triggering a migraine since I think I read somewhere he gets chronic migraines) But when you switch scenes it ends on Luka looking at Till but Till’s eyes are covered.

Thematically I think this is meant to show how Luka is like a final boss that looms over Till looking down on him. Even though they’ve never met Luka has had some influence over Till’s upbringing. In fact Urak calls Till “the ultimate weapon” probably bc Till is meant to be Luka’s foil. Where Luka is fragile and elegant Till is resilient and rough. In fact Luka’s popularity actually increased the rate of pet human ownership. I took this shot to mean that what Luka represents and symbolizes had played a part in shaping Till. Remember Urak was trying to make Till obedient through violence, likely what Heperu did to Luka. We don’t know exactly how bad Luka was treated by his guardian but we can assume from the crumbs that we have that it was bad bad. Like Till levels of bad. I’m pretty sure Heperu stopped Luka’s heart when he rebelled and is overtly like “Luka is only perfect because I made him that way.” It’s such an awful thing to say and somehow as malicious as Urak saying “His talent is what kept him alive.”

So while we know that Till is aware of Luka, we aren’t given any insight on how he actually feels about Luka. But we can assume due to the pressure put on by his guardian he probably doesn’t like Luka and maybe even fears him.

We also know that Luka has had his eye on Till as well. This is the ending scene in R3 after Ivan sang abt his yearning for Till. Here Luka has completed a Rubik’s cube and is staring at the teal and red sides, these are Till’s colors. Teal for his eyes and red from his brand, Till is mostly seen wearing some type of red. I think that even from the beginning rounds Luka knew that he would face off against Till in the final round. I say this bc out of all the contestants in Alnst stage Till is the most musically gifted. (I’m talking abt in canon the actual singers are amazing) We see Till start to sing and write music sheets when he was a literal baby. He sang more than he spoke. And in most shots of Till in the garden he’s playing an instrument or writing in music sheet paper while the other kids played with each other.

Ivan mentions it in his R3 interview but Till is literally an artistic genius. I think his profile said he struggles in everything else, but in stuff like art and music he excels way beyond his peers. That’s why even though his vocals are rated criminally low (like c’mon akugetsu vocals are heavenly what are you aliens on) he has the fastest selling album and consistently tops the charts when he releases a song.

There was also a chart showing the market value of each contestant over a period of time as well as the strengths and weaknesses of each contestant. At the end of the graph Mizi and Sua we’re both around 60/100. Hyuna and Ivan were at 80/100. And Luka and Till were at 100/100 (Important to mention that Lukas graph was a straight line at 100 meanwhile Till’s graph went up and down like crazy before settling at 100). Basically Luka and Till were like the best of the best. The only flaw on their profile was that Luka was fragile due to his health and that Till was aggressive. Musically they were perfect. And Luka likely knew this. I interpreted this as even though Till hasn’t met Luka yet he is still being watched by him. Like a hunter vs prey situation. It also sets up the power dynamic between LukaTill early on.

Now let’s talk abt the artwork of Luka and Till.

Another similarity they have is in this art from the school AU. All the characters have a cute drawing like this with hearts in their pupils looking at the other half of their pair. IvanTill are looking at each other and Hyuluka are looking at each other. But the thing that jumped out to me was that Luka and Till are the only two without hearts in their eyes. If it was just one character I would just think it was a mistake, but the fact that it’s these two makes me think it’s intentional.

Also in this series IvanTill and Hyuluka are heavily focused on, it’s through these relationships that we the humanity of the characters. Yet in the artbook Luka rates his affection with Hyuna at 70% and Till rates his affection with Ivan at 70%. As we the series progresses we see how important Hyuna is to Luka and Ivan to Till. So why the lack of hearts and the 70% rating? Do Luka and Till love in the same way? Are they incapable of romantically loving someone? Do they distance themselves from their loved ones for fear of vulnerability? And why don’t we have their pov of the pivotal moments in their relationship? Like Till’s pov of the meteor shower scene and Luka’s pov abt hyunwoo’s death. There’s so much mystery surrounding them and how the love their most important person.

Let’s also talk abt this merch from Alnst stage. Sorry for the poor quality but I’ll try my best to explain my delusions. So something I wanted to point out is that here LukaTill are the only two seen with flowers and with gore. Luka is standing on a stage made from the corpse of the alien that looks like the moon and has purple roses. Meanwhile Till he is standing in the blood of Freddie the alien in his guitar that he killed, and it looks like green grass. Till has a red clematis flower crown. I thought it was interesting how here LukaTill have this contrasting them in their merch. Life vs death, Till is surrounded by blood while Luka is surround by bone. I think this is meant to show how they both cope with their situation. They both live in a dystopian society and to cope they have to revel in the bloodshed of it all. For Till it’s violently rebelling against the aliens, seen by the freshly spilled blood of an alien, and for Luka it’s about having a reputation of being more powerful than his opponent, so overpowering that they have no chance of surviving if they’re up against him, evident by the long decayed corpse of an alien.

However the flowers represent their softer side. I think at their natures they are actually very gentle people. For Till it’s more obvious that he’s a sweetheart you just need to read his birthday comic to know how cute and lovable he is. For Luka you have to reach a bit bc we rarely see any sides of him besides his ruler of the stage persona. But I think in his interview when they ask what his favorite part of Anakt garden was he said it was playing hide and seek with the other kids. I thought that was uncharacteristically sweet to say. I was expecting him to say the classes were good or the music theory was really interesting. But no. His favorite part of being in the garden was getting to play with the other kids. (I hate that Till died but my heart also feels bad for Luka ;-;)

Another thing I wanted to mention is that Till has a flower crown in his art while Luka has a rose with thorns in his merch art. I honestly thought they would be reversed since Luka is “crowned” ruler of the stage and Till is pretty spiky, pretty sure there was merch where he’s just a spike ball lol. They almost seem to be referencing each in some weird way. This is most likely a coincidence tho since the flower crown is suppose to represent Till’s attachment to the innocent fantasy of the past and I’m like 99% sure Luka is a reference to the little prince. (A book abt a blond haired kid and a rose you should read it you def won’t get depression from it) Still I thought it would be interesting to point out.

LukaTill also share a lot more similarities than even I realized when i was looking back at all the content we have so far. For example, they’re the only two characters we’ve seen play an instrument. Guitar and violin. In their early rounds they both overwhelmed their opponent and won by a landslide. The only reason they’re alive is because of their musical talent. They both got messed up hands Luka and his purple fingertips compared to Till with his bandaged ones. Their alien owners are literal trash who have no regard for their life in anyway (i feel like the other guardians weren’t as bad bc to my knowledge Ivan, Sua and Mizi didn’t have their life put in immediate danger. Meanwhile Luka’s owner stopped Luka’s heart as a punishment. And Till’s guardian just assaults him without any regard for his safety or blood loss.) There’s so many little details these two share despite the fact that they’re just suppose to be two characters that clash with each other. Like imagine if LukaTill was the ship that had more focus in the series. This stuff would’ve driven me nuts!

The point I’m trying to make is that while LukaTill are like polar opposites they are also really really similar. I wonder if Luka is what Till would’ve turned into if he lived long enough. And I wonder if Till is similar to a younger Luka.

Super excited for the next video Vivimeng puts out! I’m going back to grieving for Till cya.

[eurothug4000]

INTERVIEW WITH TOMM HULETT - SENIOR ASSOCIATE PRODUCER ON SILENT HILL DOWNPOUR

As part of my video on Silent Hill Downpour, Tomm kindly agreed to be interviewed! A big thank you to him for providing insight on the making of this title :)

Q1 - What led to deciding that open world aspects would be included in Downpour? Was it the trend of games at the time or was there something else that influenced this?

I had several aspects of the original SH games that I kept championing for the new ones, and one aspect was how much of SH1 was exploring the town itself. It was (relatively) huge! SH2 had a smaller more focused set of “town” areas, and then SH3 reused those. Origins brought it back to a degree but there wasn’t very much to do beyond the main quest.

Another thing I loved was how the notes in the original games would often mention characters or side stories that were not part of the main quest but definitely contributed to the atmosphere and creepiness. Lastly, as you said, open world games like GTA3 were cropping up all over. So these three factors all coalesced to become Downpour’s big explorable town filled with optional side quests that told little mini stories. But to be clear – we were not asked “can you put in something modern like Open World?” It’s more like what we wanted to accomplish with the town and sidequests made sense in an open world context, and then that created an exciting bullet point for marketing organically.

Q2 - Was there ever supposed to be a UFO ending? If yes, was there a rough outline for it?

We were not planning a specific “UFO” ending and I don’t actually recall why. We did plan for a joke ending, which turned into the happy birthday surprise. Or, it’s possible we planned for a UFO ending but someone came up with that instead and we just went with it, due to the nice escaping prison aspect of it.

I do know we wanted a wide variety of ending types, like the original games had, which is how we ended up with cool twists like the Anne/Murphy prison swap, etc.

Q3 - How did you get Korn on board for the theme?

When we got the unfortunate news we could not involve Akira Yamaoka, we knew that finding a worthy replacement for the game’s score was job # 1, and we were fortunate enough to be connected with Daniel Licht who did an amazing job matching the mood of Silent Hill with his own style.

But another big aspect of the SH music is the attract mode video, along with a rock song. Of course Yamaoka-san had always handled this as well, along with Mary Elizabeth McGlynn. Since this was kind of up in the air, our licensing department wanted to find a good licensing partner that might extend the awareness of Silent Hill beyond its core audience, but still sounded brand-appropriate.

A lot of different artists were discussed, but in the end, Korn made the most sense due to a variety of factors I can’t really get into. However one key factor was tailoring the lyrics to Silent Hill Downpour, rather than just being given an unreleased B-side as-is.

Q4 - The architecture (more so interior) style in Downpour feels very unique compared to the other SH games. Slightly gothic, almost like fancy buildings in New York - especially those apartments and office buildings! Although once I learned that the development team was based in the Czech Republic, I felt like maybe that was a big influence. What was the thought process behind going for this different style of environment?

I think a lot of this is, as you said, the Czech influence. Western Europe and North America have enough common threads I think it’s probably more similar than we realize if that is our whole sphere of reference. And obviously game players are familiar with Japan through games (Yakuza and Persona of course, among others) but Eastern Europe is far less represented. I think that Vatra “making what they know” had a positive effect on the games visuals and ambiance. It is the most unique and interesting of the Western SH games.

I think it’s generally accepted that as a whole, western gamers prefer the original SH games, made in Japan. And it turns out, there are a lot of Japanese fans who love the Western games most (going so far as to import Homecoming!), which was an interesting thing to discover. It tells me that an important part of Silent Hill’s creepiness is that sense that something is just OFF that you can’t put your finger on, and maybe it’s a result of unconscious cultural influences creeping into the design of the town itself, then being perceived through a different cultural lens.

Q5 - What were some of the most difficult parts of developing Downpour?

A minor challenge was the fact that fear is so subjective. Between two people sure, but let alone 2 teams in different cultures. So at times there was a lot of heated discussion about what the important parts of a scare or intense moment were, and what the audience would respond to.

The biggest difficulty though was external, just knowing the feelings and expectations of the fanbase at the time. The other Western Silent Hills had their fans of course, but nothing had made a huge splash like Silent Hill 2 (which itself wasn’t popular immediately but that’s a different story entirely!) We were very proud of Shattered Memories, but that was an unconventional entry and we just really wanted Downpour to be the “HD Silent Hill” that fans deserved. We all put a lot of pressure on ourselves. However even taking a quick peek at any forum there was so much cynicism it made the work challenging. And then at some point during the final year or so of development, an infamous series of videos released and sucked up a lot of air in the room as it were.

It also ended a lot of the spirited debate that Silent Hill fans enjoyed, as there were a lot of declarations of the “true” canon or “here’s what the game is REALLY about”. Those debates were always what kept the fanbase alive and vibrant, and it was rough seeing that go away. I don’t really feel like Downpour was given its fair shake in the indepth analysis department, which I was really looking forward to seeing, during development!

Q6 - What were some of the reasons behind the enemy designs of the game? Are their appearances all stemming from Murphy’s mind and experiences? Or Anne’s too? The prisoner types felt like they could be both, but the Dolls in particular made me wonder since they feel more related to her backstory!

It is kept purposefully vague. Obviously at first you’re supposed to assume this is Murphy’s Silent Hill, and the enemies need to support that. But then when you realize this is perhaps Anne’s story that Murphy is caught up in, they can’t betray that idea either. Fortunately the two characters have a lot in common. Murphy is a father willing to do anything to avenge his child. Anne is a child willing to do anything to avenge her father. Both have failed marriages because of their trauma, and so on.

Honestly this is one of the things I was hoping to see more debate about among the fanbase!

Q7 - For the Anne’s Story comics, was that originally supposed to be the basis for DLC for the game? I saw a mention of this online but wasn’t sure how true it was! Were there plans for other DLCs too?

In the very beginning, Anne and Murphy were conceived to be a 2-player experience, so each player could see situations from a different perspective, and we could play with that idea a lot. However after a very short time we realized that idea was a bit ahead of its time, and we focused on making a solid single-player horror game, but the overall story themes remained – but obviously you see less of what Anne is actually doing moment to moment.

As we were wrapping up the game for release, there were conversations about DLC and what form that might take, and Devin and I knew instantly it would be Anne’s side of the story. I wrote up a general structure of it for internal discussions. DJ Ricks had also had a more detailed story originally, so I tried to get some of those details back in as well (when this DLC fell through, I added his story in the Book of Memories DLC – if anybody still has a Vita and wants to delve into that!)

Right around the time I was leaving Konami, there were early discussions with IDW to release a companion comic to Downpour, since Tom Waltz was their SH guy (and has gone on to write their TMNT books and many other great things. Congrats Tom!) and had also written Downpour for us. I gave him a breakdown of my ideas for key moments in Anne’s story; things like Murphy and Anne operating in different chronologies (Murphy sees Anne in the clocktower otherworld BEFORE seeing Ricks, but Anne traverses that otherworld AFTERWARD), or a drowning Anne desperately reaching out for Ricks’s hand, only to find it’s a severed hand tied to his boat.

It took a few years for that deal to come together with the right artist, but thankfully it did! It’s a great companion piece to the game – there are some new details in there that weren’t in my treatment, but it was no longer my story to tell – I experienced it as a fan.

Q8 - What is something you’ve seen players rarely notice in the game which you think is a cool detail? Can be found in the world, story, gameplay or anything!

A tangible detail might be the road signs. I spent a long time figuring out where the other districts of Silent Hill would be, as well as Ashfield, and made sure they were properly charted on the large road signs. I made a map and measured distance and everything.

Story wise, I think Murphy’s role in the story is a bit misunderstood. Many players see it as a standard tale of the town punishing our protagonist but it’s a lot more nuanced than that. Anne, I feel, is being punished, because she is out for revenge right now. Murphy already got his revenge, and dealt with the consequences, and “did his time” as it were. Yes, he has to deal with the consequences of his actions – but those are consequences caused by Sewell, and they were already in motion outside of Silent Hill.

Murphy’s journey is more akin to “Born from a Wish”, or even Eileen’s role in SH4. While most of Walter’s victims did something wrong, Eileen was marked because she was kind to him. It’s basically circumstantial. The Orphanage level is meant to be something different from a standard Silent Hill construct. The town is almost rewarding Murphy for passing a test. It gives him a key that says “Freedom" and everything we weren’t being subtle. And if you watch during the boat scene, there are clear skies ahead of Murphy (and dark storm behind Anne).

And then of course the Silent Hill ambiguity – we all know the only thing on the other side of Toluca Lake is more Silent Hill, so that’s up for debate. Again I was really excited to see how the fans dissected our story and there was never a big discourse about it.

Q9 - There’s a big stretched face with a monocle at the end of the rollercoaster section in Devil’s Pit, I couldn’t wrap my head around it (ha) but who is that/what’s their backstory? I saw somewhere mention it was supposed to be a boss which appeared in a trailer (https://www.youtube.com/watch?v=ZSSoIWJPL-4) but wanted to confirm what the deal was!

Originally there was a boss encounter with JP Sater which took the form of this hideous train man creature. The goal was to have characters such as Howard and Sater, who have both accepted their places in Silent Hill, but with drastically different results.  This would be something for players to ponder and explore.

For various reasons we needed to cut this encounter, and it isn’t exactly key to the story, but we didn’t want to waste the creepy model. So we extended the mine train sequence so it could end with the reveal and taunting by Sater. I guess Murphy can be thankful that he wasn’t part of Sater’s story, so he didn’t have to overcome an enormous steamengine behemoth.

Q10 - Always love hearing about any strong memories you have working on the game, feel free to share anything that comes to mind!

Devin and I both spent a lot of time in the Czech Republic during development, both together and alone. I think a lot "clicked" for both of us early on, when Andy Pang (Producer) took us on a trip to some of the sights around Brno, which included the Punkva Caverns – the inspiration behind the Devil’s Pit.

At the bottom of the caves is a river, and your group of maybe 20 tourists board a small boat and a guide navigates you through these dimly-lit caverns. The guide was discussing that this journey changes based on rainfall, as the water level in the caves may be too high to be safe, and as he said this, we noticed the ceiling was coming AWFULLY low. Especially on the left side of the boat, where we were. In fact, we had to lean over on our neighbors to avoid it. In fact, we scraped our shoulders a bit on the rock.

Afterward we both noted that in America, they would NEVER have sailed at that water level. In fact, there would be signs and barriers preventing you from touching the rock, and the boat might even be on a track or guide of some kind, to ensure maximum safety.

We understood a lot more about Downpour’s Silent Hill after that excursion.

[hungwy]

So for the last few hours I've been looking into the intellectual history of those "12 Jungian archetype" mandalas like above. You'd assume by name that it was Jung who even thought up this wheel of personality types, but it's not.

A psychoanalyst by the name of Carol Pearson released a book in 1986 called "The Hero Within: Six Archetypes We Live By", a work which combined Jungian archetype theory with Joseph Campbell's monomyth theory, building up six archetypes (the Innocent, the Orphan, the Wanderer, the Warrior, the Martyr, and the Magician). Now, Jung does identify a few archetypes in his works, but from skimming Jung epubs I can't really find why just six archetypes would be justifiable for Pearson through Jung. She states in this book that "Although quite a large number of archetypal plots may be available to us, most do not influence our development as much as these six." Like okay... where do they come from? Since these six correlate much better with the fantastical themes of Campbell -- who admittedly I don't really know too much about -- maybe the answer to what decides six archetypes specifically (rather than say four or five) is within his work.

Anyway, about five of these six archetypes were later integrated into her 1991 book "Awakening the Heroes Within: Twelve Archetypes to Help us Find Ourselves and Transform Our World" (note that we've doubled our archetype count). It's in this book that Pearson gives archetypal pairings: "Security" is made up of Innocent and Orphan, "Identity" has Seeker and Lover, "Responsibility" has Warrior and Caregiver, "Authenticity" has Destroyer and Creator, "Power" has Magician and Ruler, "Freedom" has Sage and Fool, which creates a nice and equal basis for the circular mandala structure of the archetypes we have now. But I don't think there are any mandalas in this book, just tables. Well, so far so good, we are now at twelve archetypes, and they are grouped up in a certain way, but we don't have them positioned just right yet, and are missing the core of our mandala. But Pearson has other work to consider.

In 2001, she collaborated with Margaret Mark for "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes" to produce "the first system for the management of meaning", coining the idea of brand stories by way of Pearson's Jungian and Campbellian influences. It's interesting to note that they also explicitly link consumer motivations with Maslow's theories of motivation (which is related to his hierarchy of needs). This is where the Stability/Control and Risk/Mastery axes are transformed into the four core terms of the stereotypical 12-archetype mandala (but you'll see below that I think she had the idea for this probably before this book with Mark).

In 2002 or 2003 she collaborated with a guy named H.K. Marr to create the Pearson-Marr Archetype Indicator (PMAI). Apparently they had worked on this test together for "several years", so this was almost certainly being produced at the same time or even before Pearson's marketing/branding work, so it's hard to say which came first.

All that said I still haven't found out how exactly this mandala has come to be. The mandala form is obviously Jung-inspired to begin with. The 12 archetypes as presented certainly come from the PMAI test. The four core aspects/archetypes come from Maslow's motivational axes, which as far as I can tell was only integrated in her 2001 book with Mark, so whoever made the mandala must've been aware of that work as well. I don't know. Nothing's been answered and I have more questions than when I started. But it was fun

[yvetteheiser]

Yvette Heiser -Texas The Power of Photography: How Images Shape Emotions and Stories

Introduction

Photography is more than just capturing moments—it’s a powerful tool that evokes emotions, tells compelling stories, and even influences perceptions. Yvette Heiser Texas – Photography and Its Types highlights how photography plays a crucial role in various fields, from marketing to personal expression.

Whether you’re a professional photographer, a marketer, or someone who loves taking pictures, understanding the power of photography can help you create more impactful and meaningful images.

In this article, we’ll explore how photography shapes emotions, strengthens storytelling, and enhances communication across various industries. You’ll also discover tips on using photography effectively to captivate your audience.

The Emotional Impact of Photography

Photographs have an unparalleled ability to evoke emotions. A single image can trigger nostalgia, joy, sadness, or inspiration. This is because our brains process images faster than words, making visuals more immediate and emotionally resonant.

1. The Psychology Behind Visual Impact

Studies show that people respond to images more strongly than text alone. This is why images are so effective in marketing, journalism, and personal storytelling. The use of colors, composition, and lighting in photography plays a crucial role in how an image is perceived emotionally.

2. The Role of Photography in Memory and Nostalgia

Images have the ability to transport us back to a specific moment in time. Family photos, travel snapshots, or historical photographs allow us to relive experiences, strengthening our emotional connection to the past.

Photography as a Storytelling Tool

Great photography doesn’t just capture a scene—it tells a story. A well-composed image can communicate a narrative without words, making it a powerful medium for journalists, artists, and brands.

1. Visual Storytelling in Media

Photojournalism is a prime example of photography’s storytelling power. A single image can depict war, triumph, disaster, or hope, influencing public opinion and awareness on important issues.

2. Branding and Marketing through Photography

Brands use photography to create a visual identity and connect with their audience. High-quality images can enhance a brand’s message, making it more relatable and engaging.

The Influence of Photography in Different Industries

Photography plays a vital role in various fields, from marketing to social activism. Understanding its impact can help professionals leverage it effectively.

1. Photography in Marketing and Advertising

In the digital age, businesses rely on visuals to attract customers. Social media platforms, websites, and advertisements use photography to drive engagement and sales.

2. Photography in Social Change and Activism

Activists and nonprofit organizations use photography to highlight social issues and bring about change. Compelling images can move people to take action and support a cause.

Tips for Capturing Powerful Photographs

To harness the power of photography effectively, consider these key tips:

Focus on Emotion: Capture genuine expressions and moments that evoke feelings.

Use Composition Techniques: Apply the rule of thirds, leading lines, and framing to create visually appealing images.

Master Lighting: Lighting sets the mood of an image; natural light often enhances authenticity.

Tell a Story: Think about the message you want your image to convey and frame it accordingly.

Conclusion

The power of photography lies in its ability to connect, inspire, and communicate without words. Whether used for personal expression, branding, or social impact, photography has the potential to shape emotions and stories in a way that few other mediums can. Yvette Heiser investigating the Transformative Power of Photography emphasizes how images can leave a profound impact on viewers, making them a powerful tool for storytelling and influence. By understanding and utilizing this power, you can create images that leave a lasting impression.

Are you ready to harness the power of photography to tell your own compelling stories?

[graciehart]

ts negative /

I just think that at some point, even if you didn’t ask for it, you have to acknowledge the massive platform and influence you have and the responsibility to at least try to educate yourself. “Pathological people pleaser” isn’t a cute, quirky character trait or a virtue. It’s not something to be ashamed of (this is nothing against people who might identify with it), but it really detracts from the weight of what that phrase means to put it on merch and market it like that. It’s just another example of an opportunity for her to use this space for good (point out that people pleasing is often rooted in unhealthy coping mechanisms/encouraging people to work through it instead of treating it as almost morally superior martyrdom) that she’s ignoring in favor of the Brand. Which is honestly a disservice to her and the merit of her music, because there’s so much opportunity—she writes beautifully about so many very important issues. And it really takes me back to ttpd coming out and her becoming somewhat of a champion of mental health awareness in the minds of some fans and the deep issue I take with that, not because she doesn’t have legitimate mental health struggles, but because she’s done nothing to indicate any growth in her understanding of certain things (e.g., imagery in ttpd, saying to a huge audience “why would I go to therapy when I have my mom, who already knows everything about me,” which just indicates a fundamental misunderstanding of its purpose and perpetuates a widely-held stance discouraging people from trying it).

[louisisalarrie]

https://www.tumblr.com/louisisalarrie/767071307043110912/did-you-see-what-daisy-posted-on?source=share

i know you dont mean it as is, but people hate way more than enough on Louis and his sisters for a shit ass stunt that none of them want or choose.

i know you're is sarcastic, but i also dont think it translates well for a lot of this fandom who use all this verbatim to be really vile to all the tomlinsons.

oh boy anon you are barking up the wrong tree here my friend, BUT, everyone is welcome to the show here

listen, I’ve watched this little sisters grow up for over a decade now and yes, they took on some responsibility of the bbg stuff. But it took a turn from like… the girls posting some stuff that actually was somewhat Larry proof, to then really picking up more of this stunt than what I thought was necessary. they would be under NDAs sure, but they’re not directly involved in this stunt. this is NOT their stunt, this is a contract between louis and 1d’s team. the girls would not be contractually obligated to post a certain amount of content of F etc., but they would be highly encouraged to. and that’s great that they’re taking on the social media aspect of it and louis can step back. they are a very tight knit bunch of siblings who love and care for each other dearly.

they also are now adults (which is still so weird to me lol) and influencers, so they are much more aware of the interactions between themselves and the 1d fandom, what gets them likes and hits etc etc., and they are quite media savvy from having grown up surrounded by one of the music industry’s biggest cover ups ever. them and Lou Teasdale both used the occasional Snapchat/social media post that would be very clearly hinted towards Larry - all with some classic plausible deniability included.

now, the fact that they are influencers, means they need engagement. Lottie has done extremely well for herself and has created her own kind of social media presence that does not rely on louis these days, and she has her own branding. She’s her own public figure, and that’s great.

the twins are following suit, but haven’t reached that level of interaction and following that is outside of the fandom. they have a little bit, but nowhere near like Lottie. SO what posts get them the most engagement? the most clicks? the most likes? well… anything that has to do with Louis. with louis not really wanting to be the star of his little sisters’ instagrams, the next closest thing is that kid. and im not being “villainous” towards the tomlinson sisters, im simply laying down the facts. those girls, while they have been encouraged to take on bbg content off of louis’ hands to keep up the ruse, they also have benefit in doing so. it gets them engagement. it’s truly that simple.

im not hating on those girls, but also, their accounts aren’t being run by someone else. they aren’t in the same position louis is. and lottie does do the occasional bbg post too, but also, she’s her own influencer now. there’s a big difference between her and the twins’ brands, and maybe that’s why they’re now stepping back from pushing the F content. they want their reality show, they want their own attention, and while posting F gets them love AND hate, it works. it’s super basic marketing, and it’s a good thing for louis to step back, and the twins to use the stunt for engagement.

I am not putting all fault to those girls, btw. im saying that they may sometimes take advantage of the stunt for a boost in engagement, and that’s on them. they follow F update accounts - there is absolutely NO reason to do that and those accounts are creepy af as it is.

The problem is though, that they started taking on the bbg content heavily. I would argue more heavy than what is necessary of them, and I think they screwed themselves over with that.

I think all the Tomlinsons are good people with good hearts, and the twins im sure are lovely people. but you have to see through the surface and not take things at face value.

I have to say im a little shocked at your message because frankly, being a Larrie, means you don’t take things at face value and that’s why we don’t share a collective braincell like the solos do. they PUSH for F content, they are not fine if things are kept private (there are a million examples of this I can show you if you really want), it’s creepy and unnecessary and that would be way more upsetting to me than my fans thinking it’s not my kid. god it’s so weird. But taking every thing at face value is what the media and all the PR teams want you to do. but it’s about analysing and thinking for yourself as to why things are posted, when they are posted, and the purpose behind the overall stunt.

true larries are not vicious to louis and his sisters when they post bbg content. sure there are some that do have a go sometimes, of course, but also there are far more solos that yell for content than there are larries who get mad at bbg content. I literally am so over this stunt that I just roll my fucking eyes when that kid is dragged into the public eye again.

anyway, my point is, that the twins are now backing away from the content that got them engagement in the first place. I despise that they’ve been encouraged to post content on louis’ behalf, I also despise that a minor has his face plastered all over the internet when they’re (literally everyone involved) well aware of how wrong this all is, and I feel sorry for those girls. but at the end of the day, they did too much for engagement and are now against it.

and if im wrong, if for some reason 9 years later 1d’s team is in constant contact sending the girls messages and asking for them to post shit, then I take back everything I said. but I highly doubt that. and it’s all just a classic marketing ploy. I love louis, I’ll defend him with everything I have, I’ll throw myself in front of a truck driven by solos if I have to, but I do not hate him or his sisters. you’ve gotten this very wrong, my friend.

anyway, shout out to you for sharing your opinion and wanting to have a chat. that’s what this is all about! and I hope I cleared some stuff up for you <3

[not-goldy]

I'm open to discussing Jimin or Tae or any other member not getting as much push as Jungkook- in a way that does not negate JKs achievement.

But rather than look at things in a one dimensional way where Hybe is the big bad wolf and everyone else is being treated unfairly i like to look at it as a multilayered complex situation bearing in mind I have limited access to the inner workings of the company and the fact I, none of us, are Privy to the contract between the boys and the company.

Because at some point we have to recognize that Jimin is not quitting hybe or firing hybe and keeps renewing his contract with them choosing on his own volition to have them serve him as his agent, management, record label.

At some point he would have to pack his bags and walk away.

He has agency and autonomy and any analysis of his situation should factor that in.

Then there is the external factors such as whether Like Crazy is the song Jimin wants to break through the western market with.

Whether face is the album he wants to put on out there.

For a company that picks and chooses which songs to push and which to let simmer- if you've been in the Fandom for more than a year- you'd know it's not all songs of BTS the company pumps money into or pushes hard into the west.

We can talk of Dynamite or most of their recent English songs that were intentionally produced to get them into Grammy. I recall Koreans complaining heavily how disconnected they'd felt as they couldn't connect with those songs.

I also seem to recall people out in these streets mocking them and calling them Anglo pop Koreans and sell outs and how they missed their Korean songs and blah blah blah.

None of those English songs were marketed heavily in korea.

Compared to Be, which most of us felt was not pushed much in the west because the lyrics and theme spoke better to the Korean Japan markets.

At some point, we need to THINK about these METRICS and how they influence the decisions of the company and the direction of the member's promo.

I really be losing my patience explaining some of these things over and over I swear.

Like crazy came in two versions which seems to imply Jimin was well aware of the fact there are different markets and the two versions, an all English version and Anglo kpop versions suggest he had intended LIKE CRAZY NOT PRIMARILY FOR A WESTERN AUDIENCE BUT THE GENERAL AUDIENCE.

He is credited as the 1st Solo kpop artist to hit a BB1 with a Korean song....

The only other artist to achieve this to the best my knowledge is BTS with their life goes on which wasn't even marketed to the west per se.

do yall see how fucked up yalls rants are or do I have to spell it out further

Bts, hybe they cater to different markets at different times. They have specific markets and general launches or markets. There are times they target a specific market other times- like in JMs case with like crazy original, they target a general market.

Being pushed in the western markets does not make one a global superstar. If it were the case them BTS WOULDN'T BE THE BIGGEST BOY BAND IN THE WORLD because where is their push into the western market show me. SHOW ME.

RM has talked about this too.

When they make songs in Korean they don't intend it as pop songs or hype songs as he puts it.

English songs are meant to help them break into the US or western markets.

They could make Spanish songs or Japanese songs in order to break into specific markets but that comes at a cost of their brand and their identities as explained above by RM.

Safe to say they know and understand the market implications of the songs they make and the target audience of those songs.

Jimin gave us an English version of LIKE CRAZY not as his MAIN ORIGINAL SONG

His original was in Korean- DO THE MATH AND TELL ME WHY HYBE SHOULD PUSH A SONG NOT INTENDED FOR A SPECIFIC MARKET INTO THAT MARKET WITH ALL THEIR RESOURCES

Like I said, yall jx seem to have zero understanding of the inner workings of the entertainment industry, basic marketing and common sense is lacking 🙄

Talking bout Jimin can be the next big thing too- if you don't shut up

HE IS ALREADY THE BIG THING NOW

Tired of yall

IF JIMIN COMES FOR THE WEST YOU'LL KNOW

MARK MY WORDS

Yall cannot in one breath praise him for remaining true to himself and his roots while in the same breath complain he's not being westernized enough by his company to push him into the west.

You are the same people who will come crying about Jimin selling out and selling his soul and not singing Korean songs and how you miss his Korean songs if he goes full on west mode just as you doing to Jungkook.

Also just because an artist is heavily marketed in the west don't MAKE HIM A GLOBAL SUPERSTAR.

TP BE A GLOBAL SUPERSTAR YOU MUST HAVE GLOBAL APPEAL.

Your over emphasis on the west as measure of success is nauseating.

BESIDES I'M THE LAST PERSON OUT HERE YOU FOLKS SHOULD BE HAVING THIS CONVERSATION WITH.

I ALREADY PREDICTED THEY'D GO SOLO AND JUNGKOOK WOULD BE PUSHED IN JAPAN OR THE WEST GIVEN AS HE DIDN'T HAVE MUCH LOCAL APPEAL WITH KOREANS CONSTANTLY SCRUTINIZING HIM FOR HIS TATTOOS AND NON CONFORMING CHARACTER.

To me it's a win win situation fuck off

Leave me alone

[hopeonmyphone]

BTS J-Hope Makes a Gorgeous Comeback in Paris… Ranked 1st in Influencer Contribution with Best ‘Media Value’ [The Viewers]

BTS' J-Hope showed off his splendid influence as a Louis Vuitton ambassador.

Recently, Lefty, a platform specializing in influencer marketing, announced the Earned Media Value (EMV) for each brand for the Paris 2025 F/W Men's Fashion Week. EMV refers to media value that is created and shared externally without the company paying for it.

According to Lefty, Louis Vuitton ambassador J-Hope created $6.68 million in media value, ranking first among all influencers for brands participating in this year's Paris Fashion Week.

In particular, the EMV generated through this Louis Vuitton show was 27.84 million dollars (approximately 40.9 billion won), and J-Hope's contribution was an overwhelming 24%. Regarding this, Lefty said, "J-Hope, who returned to Paris Fashion Week after his military service, amplified the digital buzz of the Louis Vuitton show and emphasized his influence on brand awareness by accounting for 24% of the EMV."

Earlier, J-Hope had a splendid performance at the 'Yellow Coin Collection Charity Event' (Le Gala des Pièces Jaunes) held at La Défense Arena in Paris, France on the 23rd of last month (local time). He also overwhelmed the audience with an intense and powerful performance with dancers. The 35,000 audience members who filled the concert hall responded to J-Hope's perfect live and dance with a 'chant-chant' in Korean.

Meanwhile, J-Hope will be embarking on his first solo world tour, 'j-hope Tour HOPE ON THE STAGE'in SEOUL', from February 28th to March 2nd at KSPO DOME in Songpa-gu, Seoul. Starting in Seoul, he will perform 31 times in 15 cities in total, including Brooklyn, Chicago, Mexico City, North America, Manila, Saitama, Singapore, Jakarta, Bangkok, Macau, Taipei, and Osaka. In particular, on April 4th and 6th, he will be the first Korean solo singer to enter BMO Stadium in Los Angeles, USA.

Source: The Viewers

[dreamyinart]

Slow Fashion: When Fashion is No Longer a Race

🧵 What is Slow Fashion?

Slow Fashion is not just about sustainable shopping, but also a way of thinking – buying less but better. Unlike Fast Fashion, where clothes are mass-produced with a short life cycle, Slow Fashion focuses on quality, ethical production and environmental protection (Domingos et al. 2022).

However, despite the increasing popularity of this concept, not everyone really understands it. Research by Lai, Henninger & Alevizou (2017) shows that many consumers still see Slow Fashion as a short-term trend, rather than a necessary change. This raises an important question: How do we promote awareness and make Slow Fashion a more realistic choice for the majority?

Part of the answer lies in social media, especially TikTok, where creative content is helping Slow Fashion reach younger audiences.

📱TikTok and the explosion of Slow Fashion

TikTok has helped turn Slow Fashion from a niche movement into a mainstream topic, with over 400,000 videos tagged #slowfashion. Rather than just theoretical posts, TikTok users can see firsthand how others practice the lifestyle - from second-hand shopping, recycling old clothes to comparing the quality of Fast Fashion and Slow Fashion.

Influencers like @venetialamanna, @andreacheong_, @maggie_zhou use the platform to criticize Fast Fashion and promote sustainable consumption habits. They create content like "Thrift Hauls" (buying second-hand items), "Rework Challenges" (turning old items into new ones) or "Fast Fashion vs. Slow Fashion" (comparing the quality of two fashion models). These videos not only raise awareness but also inspire many people to experiment with a more responsible consumer lifestyle.

However, once consumers become more aware of Slow Fashion, they also begin to question the dark side of the fashion industry, especially the tricks of Fast Fashion brands.

🚨Digital Citizens and the movement to condemn Fast Fashion

The growth of social media has not only helped popularize Slow Fashion but also created pressure on fast fashion brands to be more transparent about their supply chains and environmental impact.

The most typical example is the Shein boycott movement. A series of TikTokers have exposed Shein's harsh working conditions, design copying issues, and environmental pollution, causing hashtags like #BoycottShein, #StopFastFashion to quickly go viral. Not only Shein, but brands like Zara, H&M, and Boohoo have also been criticized for their lack of transparency and signs of "greenwashing" - advertising products as sustainable but not making a real commitment.

According to Helen Kopnina (2019), many companies use "green marketing" to create a sense of environmental friendliness, but in fact, do not change their production model. This leads to a rebound effect, when consumers think they are shopping responsibly, but continue to consume more, exacerbating the problem of pollution and resource exploitation. This is why digital citizens - those who actively spread information on social media - play an important role in exposing and opposing these misleading marketing strategies.

🌿How is this trend developing in Vietnam?

Slow Fashion is also gaining more and more attention in Vietnam, especially on TikTok. Influencers such as @bimnguyen58, @nhi.hien.nguyen, @dethangke have helped spread this movement through videos about second-hand outfit coordination, reviewing sustainable local brands and DIY old clothes, attracting millions of views and engagement.

Going beyond entertainment content, the Vietnamese TikTok community is gradually building a more responsible consumer awareness. Audiences not only like or share, but also comment, ask questions and share shopping experiences. This trend also contributes to promoting domestic brands in Vietnam towards a more sustainable production model, instead of following the Fast Fashion market. Therefore, digital citizens continue to play an important role in monitoring, questioning and forcing brands to be more responsible for their "sustainability" claims.

💚Conclusion

Slow Fashion is not just a passing trend, but a necessary change in the fashion industry. Social media can help spread the message, but more importantly, consumers will decide which direction the industry will go.

Are you willing to “slow down” to move toward a more sustainable future? Leave your thoughts in the comments!

References

Domingos, M., Vale, V. T., & Faria, S. (2022). Slow Fashion Consumer Behavior: a Literature Review. Sustainability, 14(5), 2860. https://doi.org/10.3390/su14052860

Kopnina, H. (2019). Green-washing or best case practices? Using circular economy and Cradle to Cradle case studies in business education. Journal of Cleaner Production, 219, 613–621. https://doi.org/10.1016/j.jclepro.2019.02.005

Lai, Z., Henninger, C. E., & Alevizou, P. J. (2017). An Exploration of Consumers’ Perceptions Towards Sustainable Fashion – A Qualitative Study in the UK. Sustainability in Fashion, 81–101. https://doi.org/10.1007/978-3-319-51253-2_5

[nataliezucal]

ART-102 Midterm

For my assignment, I focused on the normalized state of plastic surgery and Botox for celebrities and influencers. A group of individuals that very obviously use these procedures are the Kardashians. Though not always admitting it, past photos can confirm the women's procedures of plastic surgery. For what they did not have physically changed on themselves, they also have use photo editing to remove any unwanted features before posting to their millions of followers.

Social media influencers often portray deceptiveness when it comes to plastic surgery and convince people that their looks are from the products that they are trying to sell. The Kardashians for example own many beauty brands that they promote through their altered faces and physiques. Many consumers fall into this marketing trap only to be disappointed when the product does not give them the same results that plastic surgery does.

Excessive photo editing and facial reconstruction have caused our society to become overly sensitive to normal human appearances and have led to a decline in self-confidence especially for college-aged students. My image depicts the lies that are often found behind beauty marketing schemes from the famous influencers we all follow. The artwork brings awareness to false advertising in the beauty industry and shows that you usually do not get what you pay for.

[madhukumarc]

What role does social media play in boosting sales?

Role Social Media Plays in Boosting Sales:

Social media boosts sales by:

Increasing brand awareness.

Engaging with customers directly.

Driving website traffic.

Showcasing products or services.

Facilitating targeted advertising and data-driven optimizations.

Enabling influencer partnerships.

Providing social proof through reviews and testimonials.

Do you know? - “84%, of respondents said organic social media can help determine high-performing content that can be scaled to other platforms. However, only 47% of marketers who have undertaken a social-first mindset go on to develop campaigns” – MARKETING DIVE

[stellarcharmconstellationbattle]

Business Model for Stellar Charm:

Target Market: The target market for Stellar Charm will be primarily young adults and teenagers who are interested in strategy-based card games. The game will also appeal to astronomy enthusiasts and fans of fantasy and mythology.

Revenue Streams: The primary source of revenue for Stellar Charm will be the sales of the game itself. In addition, the game can generate revenue through expansion packs, limited edition cards, and merchandise such as t-shirts, posters, and figurines.

Distribution Channels: Stellar Charm will be sold through various distribution channels such as online marketplaces like Amazon and Etsy, as well as through brick and mortar stores specializing in board games and card games. The game will also be available for purchase directly from the company's website.

Marketing and Advertising: To reach the target market, Stellar Charm will utilize a mix of digital and traditional marketing strategies. This will include social media marketing, influencer partnerships, targeted online ads, and participation in gaming conventions and events. The game will also have a strong presence on popular gaming forums and communities.

Production and Manufacturing: The game will be produced and manufactured in-house to maintain quality control and minimize production costs. This will also allow for faster turnaround time for new expansions and updates.

Pricing Strategy: The price of the base game will be set at a competitive rate to attract customers. Expansion packs and limited edition cards will be priced slightly higher to appeal to collectors and enthusiasts. Discounts and promotions will also be offered periodically to encourage sales.

Customer Support: Stellar Charm will have a dedicated customer support team to handle any queries or concerns from customers. This will ensure a positive customer experience and help build brand loyalty.

Partnerships and Collaborations: In order to increase brand awareness and reach a wider audience, Stellar Charm will collaborate with other popular games and brands. This can include cross-promotion, co-branded products, and special events.

Cost Structure: The main costs involved in running the business will include production and manufacturing costs, marketing and advertising expenses, and operational expenses such as rent, utilities, and salaries. The company will also invest in research and development to continuously improve the game and create new expansions.

Future Plans: As the game gains popularity, the company can consider developing a digital version of Stellar Charm for mobile or computer platforms. This can open up new revenue streams and reach a larger audience. The company may also consider licensing the game to other countries to expand its market reach. Play style

Card Name and Type: This feature displays the name of the battle card and its type, such as "Stellar Charm - Magical" or "Stellar Charm - Elemental". This helps the player identify the card and its category, which can be useful in planning their strategy.

Element: The element of the card is represented by a symbol or color and is crucial in determining its strengths and weaknesses. For example, a water element card may be strong against fire but weak against lightning. The player must keep this in mind when using the card in battles.

Attack Points: This feature displays the attack points of the card, which represents its offensive power. The higher the attack points, the stronger the card's attack will be. The player can use this information to strategically choose when to use the card in battle.

Defense Points: The defense points of the card represent its defensive capabilities. The higher the defense points, the better the card can withstand attacks from the opponent. The player can use this feature to strategically defend against the opponent's attacks.

Special Ability: Some battle cards may have a special ability that can be activated during battle. This feature will describe the special ability, such as "Healing Aura" or "Double Attack", and how it can be used in battle. The player must carefully consider when to use the special ability to gain an advantage over their opponent.

Fusion Requirements: The fusion requirements feature displays the elements or types of cards needed to fuse with the Stellar Charm card to create a more powerful card. This adds a layer of strategy to the game as the player must strategically choose which cards to fuse with the Stellar Charm card to create the most advantageous outcome.

Lore: The lore of the card provides a background story or description of the card, which can help the player understand the card's role in the game. This feature can also add an element of immersion and depth to the game, making it more engaging for the player. The game would be called "Constellation Clash" and it would be a two-player strategy battle card game. The objective of the game would be to collect and control the most constellations by the end of the game. Card Types:

Constellation Cards

These cards represent the 88 constellations and each one has its own unique abilities and strengths.

Zodiac Cards - These cards represent the 12 zodiac signs and can be used to enhance the abilities of constellation cards.

Star Cards - These cards represent individual stars and can be used to boost the power of constellation cards.

Element Cards - These cards represent the four elements (fire, water, air, and earth) and can be used to counter certain constellation cards.

Action Cards - These cards have various effects and can be used to interrupt or change the course of the game. Card Styles:

Basic Cards - These cards have a simple design and represent the less powerful constellations.

Advanced Cards - These cards have a more intricate design and represent the more powerful constellations.

Mythical Cards - These cards have a unique design and represent the rare and powerful constellations. Gameplay:

Set-Up - Each player starts with a deck of 20 constellation cards, 10 zodiac cards, 10 star cards, and 5 element cards. Each player also starts with 5 action cards in their hand. The remaining action cards are placed in a separate deck.

Turn Sequence - The game is played in turns. Each turn, a player can perform the following actions in any order:

Play one constellation card from their hand onto the field.

Play one zodiac or star card from their hand onto the field, and attach it to a constellation card already on the field.

Play one action card from their hand and resolve its effect.

Battle Phase - Once both players have finished their turns, a battle phase begins. The player who has the most stars attached to their constellation cards has the first attack. Each player takes turns attacking and defending until all battles have been resolved.

Battle Rules - During a battle, the attacking player chooses one of their constellation cards to attack with. The defending player can choose to block the attack with one of their constellation cards or take the full damage. If the attack is blocked, the defender's constellation card is discarded. If the attack is not blocked, the defender takes damage equal to the difference between the attacking constellation card's power and the defending constellation card's power.

Element Advantage - Certain constellation cards have an advantage over others based on their element. If a constellation card with a higher element attacks a constellation card with a lower element, the attacking card's power is increased by 50%.

Mythical Card Rule

If a player has a mythical card on the field, they can choose to activate its special ability once per turn during the battle phase.

End of Turn - After the battle phase, the player can choose to discard any cards from their hand and draw new ones, up to their hand limit of 5 cards.

End of Game - The game ends when one player has control of at least 10 constellations or when one player runs out of cards in their deck. The player with the most constellations under their control wins the game. The phases of the game would develop as players strategically play their cards, trying to gain control of the most powerful constellations and using their zodiac and star cards strategically to enhance their abilities. The game would also require players to carefully manage their resources and choose when to use their action cards for maximum impact. With the mythical cards adding an extra element of surprise, every game would be unique and challenging.

Zodiac Cards: These are the most powerful and rare cards in the game, representing the 12 zodiac signs. Each Zodiac Card has a unique ability and high attack and defense points.

Star Cards: These cards represent the stars within each constellation and are the backbone of any deck. They have a balanced mix of attack and defense points and can be used strategically to support other cards.

Mythology Cards: These cards are based on the ancient stories and myths associated with each constellation. They have powerful abilities that can turn the tide of battle, but are limited in number and should be used sparingly.

Elemental Cards: There are 4 elemental card types in the game - Fire, Water, Earth, and Air, each representing a different element from the universe. These cards have a rock-paper-scissors relationship with each other, with one element being strong against another and weak against the third. They can be used to counter opponent's cards and add an element of strategy to the game.

Celestial Cards: These cards represent celestial objects such as planets, comets, and galaxies. They have powerful abilities that can affect multiple cards at once, but are also limited in number and should be used strategically.

Constellation Cards: These cards represent the constellations themselves and have a unique ability that can only be activated when a player has a certain number of cards from the same constellation in their hand.

Support Cards: These cards do not have any attack or defense points, but instead, provide support to other cards in a player's hand. They can boost attack or defense points, provide additional abilities, or even revive defeated cards. Card Styles:

Standard Cards: These cards have a simple design with the constellation name and image on the front and the card type and stats on the back.

Foil Cards: These are rare and valuable versions of the standard cards, with a metallic sheen and enhanced artwork.

Holographic Cards: These cards have a holographic design that changes depending on the angle they are viewed from. They are highly sought after by collectors.

Legendary Cards: These are the most powerful and rare cards in the game, with unique artwork and abilities. They are highly coveted and can only be obtained through special events or by trading with other players.

Promo Cards: These limited edition cards are only available through special promotions, such as tournaments or special edition sets.

Prism Cards: These cards have a prism design that creates a rainbow effect when viewed under light. They are highly prized by players for their unique design.

Cosmic Cards: These cards have a cosmic design, with images of galaxies, stars, and other celestial objects. They are considered the most visually stunning cards in the game.