#these events allow consumers to experience the brand in a tangible and exciting way. | Explore Tumblr Posts and Blogs

movieholicaarav · 26 days

Text

From Social Media to AR: Exploring the Future of Mixer Marketing Techniques

In the rapidly evolving digital landscape, the marketing strategies of mixer brands are transforming. As traditional advertising mediums become less effective in capturing the attention of a desensitized audience, innovative technologies like Augmented Reality (AR) and the ever-expanding universe of social media are paving the way for engaging and immersive consumer experiences. This article explores the future of mixer marketing techniques, highlighting the shift from conventional methods to dynamic, interactive approaches.

Social Media: A Dynamic Platform for Engagement

Social media remains an essential tool in the marketer’s arsenal, but the strategies for leveraging these platforms are continually evolving. The future lies in creating content that does more than just sell; it engages, educates, and entertains. For mixer brands, this could mean interactive cocktail-making sessions on Instagram Live, Snapchat filters that allow users to virtually try new flavors, or TikTok challenges that encourage user-generated content. These platforms offer incredible opportunities for brands to connect with their audience in real-time, fostering a sense of community and loyalty.

Influencer Collaboration Reimagined

While influencer marketing is not new, the approach is shifting. Beyond mere product placements, future collaborations will focus on deeper storytelling and authentic experiences. Influencers will be seen as co-creators, involved in product development or hosting immersive brand events. This partnership can significantly enhance credibility and relatability, driving engagement through shared values and stories.

Augmented Reality: Beyond the Screen

AR is set to revolutionize mixer marketing by creating unique, immersive experiences that blur the line between physical and digital worlds. Imagine pointing your smartphone at a mixer bottle and seeing a 3D cocktail recipe book pop up, or experiencing a virtual bar setup in your living room where you can experiment with different mixer combinations. These engaging experiences not only enhance the product appeal but also provide valuable information in a fun and interactive way.

Virtual Events and Tastings

The future also holds promise for virtual reality (VR) in creating virtual events and tastings. As consumers become more accustomed to online socializing, virtual mixology classes, guided tastings, and brand launch events in virtual environments can provide an exciting, engaging way for enthusiasts to connect with the brand and each other from the comfort of their homes.

Sustainability and Transparency

Digital platforms will continue to play a crucial role in communicating a brand’s commitment to sustainability and ethical practices. Future marketing techniques will leverage technology to provide consumers with transparent, traceable information about the sourcing of ingredients, manufacturing processes, and social responsibility initiatives. This transparency can build trust and foster a deeper connection with environmentally conscious consumers.

Hybrid Experiences

The integration of digital and physical experiences is another exciting frontier. For instance, QR codes on product labels providing access to exclusive content, AR-enabled coasters triggering interactive brand stories, or pop-up events that merge physical sampling with digital interaction. These hybrid experiences can enrich the consumer journey, combining the convenience and novelty of digital with the authenticity of tangible interactions.

Conclusion

As we look toward the future, the mixer marketing landscape is poised for a wave of innovation, driven by advancements in technology and changing consumer expectations. By embracing social media's evolving role, delving into the possibilities of AR, and focusing on authentic, sustainable storytelling, mixer brands can engage consumers in unprecedented ways. The key to success lies in creating meaningful, memorable experiences that resonate on a personal level, turning casual customers into passionate brand advocates.

0 notes

miniatureheartbasement · 4 months

Text

The Power of Personalized Shipping Boxes: Enhancing Brand Recognition, Customer Loyalty, and Business Success

In today's highly competitive e-commerce landscape, businesses constantly seek innovative ways to stand out and create a memorable customer experience. One powerful yet often overlooked tool in this endeavor is personalized shipping boxes. These custom-designed boxes offer more than just a means to deliver products; they serve as a vital touchpoint in the customer journey, enhancing brand recognition, customer satisfaction, and loyalty. This article explores the myriad reasons why personalized shipping boxes are essential for modern businesses.

Enhancing Brand Recognition

One of the most significant advantages of personalized shipping boxes is their ability to enhance brand recognition. A customized box adorned with a company's logo, colors, and unique design elements serves as a mobile advertisement, increasing brand visibility each time it is handled or seen. This repeated exposure helps imprint the brand in the minds of consumers, making it more recognizable and memorable.

Personalized shipping boxes also convey a sense of professionalism and attention to detail. When customers receive a product in a well-designed box that reflects the brand's identity, it reinforces the perception of the company as a reliable and quality-oriented business. This positive impression can lead to increased trust and credibility, encouraging customers to choose the brand over competitors in the future.

Enhancing Customer Experience with Personalized Shipping Boxes

Personalized shipping boxes play a crucial role in enhancing the customer experience by transforming the simple act of receiving a package into a memorable event. These custom-designed boxes, featuring unique graphics, brand logos, and personalized messages, evoke excitement and anticipation upon arrival. By focusing on aesthetics and thoughtful touches, businesses can create an emotional connection with their customers, making them feel valued and appreciated. This positive unboxing experience not only delights customers but also encourages them to share their experience on social media, amplifying the brand's reach and visibility while fostering customer loyalty and repeat business.

By incorporating unique design elements such as custom graphics, messages, or interactive features, businesses can engage customers and create a sense of connection. For instance, a personalized thank-you note or a surprise gift inside the box can make customers feel valued and appreciated, enhancing their overall satisfaction. This positive experience can lead to word-of-mouth referrals and social media shares, further amplifying the brand's reach and visibility.

Differentiating from Competitors

In a crowded marketplace, differentiation is key to standing out from the competition. Personalized shipping boxes offer a tangible way to distinguish a brand from others, showcasing its unique identity and values. Custom packaging allows businesses to tell their story and communicate their brand message effectively, setting them apart from generic, plain packaging used by many competitors.

Personalized shipping boxes can also be tailored to specific target audiences, reflecting their preferences and interests. By understanding the demographics and psychographics of their customers, businesses can create packaging that resonates with them on a personal level. This targeted approach not only differentiates the brand but also enhances customer loyalty by demonstrating that the company understands and caters to their needs.

Boosting Customer Loyalty

Customer loyalty is a critical factor for long-term business success, and personalized shipping boxes can play a significant role in fostering it. A custom-designed box that consistently delivers a positive unboxing experience helps create an emotional connection with customers. This emotional bond can translate into repeat purchases and long-term loyalty.

Moreover, personalized shipping boxes can be used to surprise and delight customers, exceeding their expectations. For example, businesses can include personalized messages, discount codes, or small gifts that make customers feel special and valued. These gestures not only enhance the unboxing experience but also create a sense of reciprocity, encouraging customers to return the favor by remaining loyal to the brand.

Enhancing Perceived Value

The presentation of a product significantly impacts its perceived value. Personalized shipping boxes elevate the overall presentation, making the product feel more premium and worth its price. This enhanced perceived value can justify higher price points and reduce the likelihood of returns, as customers are more satisfied with their purchase.

Custom packaging also communicates the brand's commitment to quality and attention to detail. When customers receive a product in a beautifully designed box, it reinforces the idea that the brand takes pride in its offerings and cares about the customer experience. This perception of quality can influence customers' purchasing decisions, making them more likely to choose a brand that invests in personalized packaging.

Promoting Sustainability

Sustainability has become a significant concern for consumers, with many prioritizing eco-friendly products and packaging. Personalized shipping boxes offer an opportunity for businesses to promote their commitment to sustainability and appeal to environmentally conscious customers. By using eco-friendly materials and incorporating sustainable design practices, companies can create custom packaging that aligns with their values and meets consumer expectations.

For instance, businesses can opt for recyclable or biodegradable materials, use soy-based inks, or minimize excess packaging to reduce their environmental impact. Highlighting these sustainable practices on the packaging itself can further enhance the brand's reputation and attract eco-conscious customers. Personalized shipping boxes thus serve as a powerful tool for communicating a company's dedication to sustainability and ethical practices.

Supporting Marketing and Branding Efforts

Personalized shipping boxes can be integrated into broader marketing and branding strategies, supporting various promotional efforts. Custom packaging can be designed to align with specific marketing campaigns, product launches, or seasonal promotions, creating a cohesive and consistent brand message across all touchpoints.

For example, businesses can create limited-edition packaging for holiday seasons or special events, generating excitement and encouraging purchases. Custom packaging can also include QR codes, social media handles, or promotional messages that drive engagement and interaction with the brand. By leveraging personalized shipping boxes as a marketing tool, businesses can enhance their overall marketing efforts and achieve greater reach and impact.

Encouraging Repeat Purchases

The unboxing experience and the impression created by personalized shipping boxes can significantly influence customers' decisions to make repeat purchases. A positive and memorable unboxing experience leaves customers with a favorable impression of the brand, increasing the likelihood of them returning for future purchases.

Businesses can also use personalized shipping boxes to incentivize repeat purchases by including loyalty rewards, discount codes, or information about upcoming products. These incentives not only encourage customers to buy again but also create a sense of anticipation and excitement for future deliveries. By fostering a positive and rewarding experience, personalized shipping boxes help build long-term customer relationships and drive repeat business.

Reducing Shipping Damage

Personalized shipping boxes are not only about aesthetics; they can also be designed to provide better protection for the products inside. Custom packaging allows businesses to tailor the box size and structure to fit the product perfectly, reducing the risk of damage during transit. This attention to detail ensures that products arrive in pristine condition, enhancing customer satisfaction and reducing the likelihood of returns or complaints.

By investing in personalized shipping boxes that offer superior protection, businesses can minimize the costs associated with damaged goods and returns. This proactive approach not only saves money but also reinforces the brand's reputation for quality and reliability, further strengthening customer trust and loyalty.

Facilitating Customer Feedback

Customer feedback is invaluable for businesses looking to improve their products and services. Personalized shipping boxes can be designed to facilitate feedback by including prompts or incentives for customers to share their experiences. For example, businesses can include a QR code that directs customers to a feedback form or a social media page where they can leave reviews and comments.

Encouraging feedback through personalized packaging not only provides valuable insights for continuous improvement but also demonstrates that the brand values customer opinions and is committed to enhancing the customer experience. This open line of communication can help build stronger relationships with customers and foster a sense of community and trust.

Streamlining the Supply Chain

Custom packaging solutions can also streamline the supply chain and improve operational efficiency. Personalized shipping boxes can be designed to optimize space utilization, reducing shipping costs and minimizing the environmental impact of transportation. By creating packaging that fits products precisely, businesses can reduce the need for additional packing materials and minimize waste.

Moreover, personalized shipping boxes can be designed with specific features that facilitate easier handling, storage, and distribution. For example, incorporating handles or stackable designs can simplify logistics and improve overall efficiency. These practical considerations not only benefit the business but also contribute to a smoother and more reliable delivery process for customers.

Conclusion

Personalized shipping boxes offer a multitude of benefits that extend beyond mere aesthetics. They enhance brand recognition, create memorable unboxing experiences, differentiate businesses from competitors, and boost customer loyalty. Custom packaging also elevates perceived value, promotes sustainability, supports marketing efforts, encourages repeat purchases, reduces shipping damage, facilitates customer feedback, and streamlines the supply chain.

In an era where customer experience and brand differentiation are paramount, personalized shipping boxes have become an essential tool for businesses seeking to leave a lasting impression and build strong, loyal customer relationships. By investing in custom packaging, companies can transform the mundane act of receiving a package into a powerful and engaging brand experience that resonates with customers and drives long-term success.

0 notes

adagencyappplcombine · 4 months

Text

Top 10 Creative Ad Strategies for 2024

In the fast-paced world of advertising, staying ahead of the curve requires innovative and creative strategies. As we look forward to 2024, it's essential to explore the latest trends that will shape the advertising landscape. Here are the top 10 creative ad strategies to watch for in 2024, curated by the experts at Apppl Combine, your go-to Creative Advertising Agency.

Personalized Content

In 2024, personalized content will dominate the advertising scene. Leveraging data analytics and AI, brands can create highly targeted ads that resonate with individual consumers. Personalized ads not only increase engagement but also build stronger customer relationships.

Interactive Storytelling

Gone are the days of passive ad consumption. Interactive storytelling engages audiences by allowing them to become part of the narrative. Whether through interactive videos or immersive AR experiences, this strategy captivates users and keeps them coming back for more.

Sustainability Messaging

Consumers are increasingly eco-conscious, and brands that highlight their commitment to sustainability can build trust and loyalty. Creative advertising agencies like Apppl Combine are crafting campaigns that showcase a brand’s sustainable practices and products, appealing to the growing market of environmentally-aware consumers.

User-Generated Content

Leveraging user-generated content (UGC) is a powerful way to build authenticity. Encouraging customers to share their experiences with your product or service not only provides social proof but also fosters a sense of community and engagement.

Influencer Collaborations

Influencer marketing continues to thrive, but in 2024, the focus will shift to long-term collaborations rather than one-off partnerships. Building ongoing relationships with influencers can yield more authentic endorsements and sustained audience engagement.

AI-Powered Chatbots

AI-powered chatbots are revolutionizing customer service and advertising. These bots can provide personalized recommendations, answer queries, and even facilitate purchases, creating a seamless and efficient customer journey.

Augmented Reality (AR) Ads

AR technology is making waves in the advertising industry. AR ads allow users to interact with products in a virtual space, providing a unique and engaging experience. This immersive approach can significantly boost brand recall and engagement.

Short-Form Video Content

With the rise of platforms like TikTok and Instagram Reels, short-form video content is more popular than ever. These bite-sized videos are perfect for capturing attention quickly and conveying messages effectively in a matter of seconds.

Experiential Marketing

Experiential marketing focuses on creating memorable experiences that engage the senses. From pop-up events to virtual reality experiences, these strategies allow consumers to interact with brands in a tangible and memorable way.

Omni-Channel Campaigns

Seamless integration across multiple channels is crucial for a cohesive brand experience. Omni-channel campaigns ensure that your messaging is consistent whether consumers encounter your brand online, on social media, or in-store. This holistic approach enhances brand recognition and loyalty.

Conclusion

The advertising landscape is constantly evolving, and staying ahead requires innovation and creativity. By incorporating these top 10 creative ad strategies, brands can engage their audience in new and exciting ways, driving growth and success in 2024. Ready to elevate your advertising game? Contact Apppl Combine, your premier Creative Advertising Agency, to start crafting your next groundbreaking campaign. Our team of experts is here to help you navigate the ever-changing world of advertising and achieve your marketing goals.

#advertisement #creative advertising #digitalmarketing #ad agency #apppl combine

0 notes

influencermagazineuk · 6 months

Text

Beyond the Arena: How Sports Marketing Benefits Non-Sport Businesses

Sports marketing isn't just for athletic apparel companies and energy drink giants. Today, a growing number of non-sport businesses are leveraging the power of sports to reach new audiences, build brand awareness, and ultimately drive sales. This article explores the compelling ways in which sports marketing can positively impact non-sport businesses. Harnessing the Power of Passion: Fans as Loyal Consumers Sports evoke a unique blend of passion, loyalty, and excitement. Fans are deeply invested in their favorite teams and athletes, creating a powerful emotional connection. Non-sport businesses can tap into this passion by associating their brand with the sports fans cherish. Imagine a financial services company sponsoring a local football team. By aligning themselves with a beloved team, they gain access to a dedicated fanbase who might be more receptive to their services due to the positive brand association. This emotional connection goes beyond traditional advertising, fostering trust and brand loyalty. Reaching a Targeted Audience: Hitting the Bullseye Sports offer a goldmine of targeted demographics. From young, tech-savvy fans following esports to families cheering on their local baseball team, there's a sports niche for virtually every target audience. Non-sport businesses can leverage this by strategically aligning with sports properties that cater to their ideal customer. For instance, a clothing retailer targeting a young, fashion-conscious demographic might partner with a popular streetwear brand that sponsors a major basketball tournament. This strategic partnership allows them to reach their target audience within a context they find engaging. Enhanced Brand Image: Winning Through Association Sports are often associated with positive values like teamwork, dedication, and perseverance. Non-sport businesses can benefit by associating their brand with these winning attributes. This "halo effect" can elevate their brand image and create a more positive perception among consumers. Imagine a tech company sponsoring a youth sports league. By supporting athletic development and promoting a healthy lifestyle, they not only contribute to the community but also position their brand as one that values similar principles. This positive association can lead to increased brand favorability. Engagement Beyond the Stands: Interactive Experiences Sports marketing goes beyond static advertising placements. Today's savvy businesses are creating interactive experiences that engage fans and leave a lasting impression. This could involve sponsoring contests and giveaways, hosting interactive booths at sporting events, or even utilizing social media campaigns that encourage fan participation. For instance, a beverage company might sponsor a "fan of the game" contest at a basketball game, where fans upload photos on social media using a branded hashtag. This interactive approach increases brand awareness while creating a fun and memorable experience for fans. The Bottom Line: Driving Sales Through Strategic Partnerships Ultimately, the goal of any marketing strategy is to drive sales. Sports marketing, when implemented effectively, can deliver tangible results. The brand awareness, positive brand image, and engagement generated through sports partnerships can translate into increased sales and customer acquisition. Imagine a furniture company sponsoring a televised sporting event and offering exclusive discounts during commercial breaks. The emotional connection with the game, combined with the immediate call to action, can incentivize fans to check out the furniture company's offerings. Stepping Onto the Winning Team Sports marketing offers a compelling avenue for non-sport businesses to achieve their marketing goals. By harnessing the power of passion, reaching targeted audiences, enhancing brand image, creating interactive experiences, and ultimately driving sales, non-sport businesses can leverage the excitement of sports to achieve long-term success. So, step onto the marketing field, explore the possibilities of sports marketing, and watch your brand score some major wins. Read the full article

0 notes

timesooh · 8 months

Text

Embracing the Future: The Rise of Digital Outdoor Advertising

In the fast-paced world of advertising, staying ahead of the curve is essential for reaching target audiences effectively. As technology continues to advance, traditional forms of advertising are evolving to meet the demands of a digital age. One such transformation that has taken the advertising industry by storm is the rise of "Digital Outdoor" advertising. This innovative approach combines the power of digital technology with the impact of outdoor advertising, creating a dynamic and engaging platform for brands to connect with consumers.

The Evolution of Outdoor Advertising: Outdoor advertising has a rich history, dating back to ancient civilizations where messages were carved into stone or painted on walls. Over the years, billboards, posters, and other static formats became the norm, providing a tangible and often larger-than-life canvas for brands to showcase their messages. While these traditional methods have proven effective, the advent of digital technology has ushered in a new era of possibilities for outdoor advertising.

The Birth of Digital Outdoor Advertising: Digital Outdoor advertising involves the use of digital screens and displays in outdoor spaces to deliver dynamic and interactive content. These digital billboards and displays can be found in high-traffic areas such as city centers, shopping districts, and transportation hubs. The transition from static to digital outdoor advertising has brought about numerous advantages for both advertisers and consumers.

Key Features and Benefits:

Dynamic Content: One of the primary advantages of digital outdoor advertising is the ability to display dynamic and ever-changing content. Advertisers can schedule and rotate different creatives, ensuring that their messages remain fresh and captivating over time.

Interactivity: Digital outdoor ads can incorporate interactive elements, allowing consumers to engage with the content in real-time. This might include touchscreens, QR codes, or even augmented reality experiences, creating a more immersive and memorable interaction.

Real-Time Updates: Advertisers can make real-time updates to their campaigns, ensuring that content remains relevant and timely. This agility is especially beneficial for time-sensitive promotions, events, or news tie-ins.

Targeted Advertising: Digital outdoor advertising allows for more precise targeting based on factors such as time of day, weather conditions, or even the demographic characteristics of the audience in a particular location. This targeted approach enhances the effectiveness of campaigns.

Measurable Results: Unlike traditional outdoor advertising, digital platforms provide data and analytics that allow advertisers to track the performance of their campaigns. This data-driven approach enables businesses to refine their strategies and maximize the return on investment.

Case Studies and Success Stories: Several brands have embraced digital outdoor advertising with remarkable success. Campaigns that seamlessly integrate creativity, interactivity, and technology have resonated with audiences and left a lasting impression. From large-scale LED billboards in Times Square to interactive bus shelter displays, brands are finding innovative ways to leverage digital outdoor spaces.

Conclusion: Digital outdoor advertising represents a paradigm shift in the way brands communicate with their target audiences. The marriage of digital technology and outdoor spaces offers a dynamic and versatile platform for advertisers to captivate consumers in new and exciting ways. As technology continues to advance, the potential for innovation in the realm of digital outdoor advertising is limitless, promising a future where the streets themselves become interactive canvases for brands to tell their stories.

#Digital outdoor

0 notes

ajithacharya · 1 year

Text

The Significance of Fashion Shows in Fashion Marketing and Trading

While AI (Artificial Intelligence) and virtual reality have brought significant advancements and possibilities to various industries, including fashion, they can also have negative impacts and influence on normal fashion shows. It causes loss of human connection, accessibility, exclusivity concerns, decreased tangibility and sensorial experience, unrealistic standards, unrealistic perceptions, and lack of authenticity and it won’t give a live experience. The ability to feel the fabric, observe intricate details, and experience the physical presence of the clothing may be diminished or lost entirely in a virtual setting, impacting the overall appreciation and understanding of the designs.

Fashion shows have long been an integral part of the fashion industry, serving as a platform for designers to showcase their latest collections to industry insiders, the media, potential buyers and for retailers to see what is in store for the upcoming season. While the rise of digital platforms and social media has transformed the way fashion is consumed, fashion shows continue to hold immense importance in fashion marketing and trading. There are many different types of fashion shows, from small, intimate events to large-scale runway shows. Some fashion shows are held in exclusive showrooms, while others are open to the public. There are also fashion shows that are specifically designed for buyers, and fashion shows that are more focused on entertainment these days.

No matter what type of fashion show it is, they all serve the same basic purpose: to promote fashion. Fashion shows are a great way to get people excited about fashion, and they can be a powerful tool for marketing and trading. This article explores the significance of fashion shows in today's fashion landscape and how they contribute to the success of brands and designers.

Creating Brand Identity and Awareness: Fashion shows offer designers an unparalleled opportunity to establish and reinforce their brand identity. The carefully curated runway presentations allow designers to communicate their creative vision, style, and aesthetic to the audience. By showcasing their collections in a visually captivating and immersive environment, designers can effectively create a lasting impression on attendees, including influential fashion editors, celebrities, and potential customers. Through the artistry and storytelling inherent in fashion shows, brands can solidify their unique identity and generate brand awareness among key stakeholders.

Create excitement and buzz: Fashion shows are a great way to create excitement and buzz around a brand or a collection. When people see beautiful clothes being modeled on a runway, they are more likely to be interested in buying those clothes. Fashion shows can also be used to generate media coverage, which can help to further increase brand awareness.

Setting Trends and Shaping Industry Direction: Fashion shows often act as trendsetters, unveiling the latest styles, colors, silhouettes, and fabrics that will dominate the upcoming seasons. The influential designers who present their collections on the runway have the power to shape the industry's direction and influence the choices made by retailers, buyers, and consumers. Fashion shows serve as a barometer of what's to come, guiding fashion professionals in their decision-making processes and providing valuable insights into consumer preferences and market demands. Building Relationships with Buyers and Retailers: For fashion designers, securing retail partnerships and attracting buyers is vital for commercial success. Fashion shows serve as a networking hub, bringing together designers, buyers, and retailers in one space. These events allow designers to showcase their work directly to potential buyers, allowing them to assess the quality, craftsmanship, and marketability of the collections. Face-to-face interactions during fashion shows enable designers to establish personal connections and engage in meaningful conversations, leading to potential business collaborations and retail orders.

Media Exposure and Publicity: Fashion shows continue to attract significant media attention, with journalists, photographers, bloggers, and influencers covering the latest runway presentations. The coverage generated through fashion shows can catapult emerging designers into the spotlight and enhance the visibility of established brands. Media exposure provides an invaluable platform for designers to communicate their brand message, reach a wider audience, and create a buzz around their collections. The images and videos captured during fashion shows are widely shared on social media, further amplifying the brand's reach and impact. Driving Consumer Interest and Demand: Fashion shows serve as a catalyst for consumer interest and desire. By showcasing collections in a visually captivating and aspirational manner, fashion shows create anticipation and excitement among consumers. The exclusivity and spectacle of these events contribute to the perception of luxury and desirability associated with fashion brands. Fashion shows also act as a source of inspiration for consumers, encouraging them to adopt new styles and trends and invest in designer clothing and accessories.

In an ever-evolving digital landscape, fashion shows remain a cornerstone of fashion marketing and trading. They provide an immersive platform for designers to express their creativity, establish brand identity, and forge connections with industry professionals. Fashion shows play a pivotal role in setting trends, shaping industry direction, generating media exposure, and driving consumer interest. Despite the changes in how fashion is consumed, the importance of fashion shows in capturing attention, creating desire, and facilitating business transactions can not be understated.

#business #economy #fashion #politics #runway #high fashion #haute couture #couture #money #marketing

1 note · View note

srasamua · 6 years

Text

How to optimize your Google My Business listing

We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate.

In terms of local searches, Google will rank your business based on relevance, distance and prominence. Your Google My Business listing plays a vital part in boosting your rankings for local search, as well as cementing your online presence outside of your website.

From our experience, Google My Business listings are definitely not leveraged enough. There is a tendency to set up a listing, verify it and then forget about it. Yet there are so many reasons to ensure you have a fully optimized listing and one that you update regularly. First and foremost, Google My Business profiles are still the most influential factor in local search results.

As if that wasn’t enough, it has never been more important to bolster your presence in the SERPs. SEOs are increasingly facing the woes of the ‘walled garden’, where users are no longer needing to click-through to websites. More often than not, all the information they could possibly need is available in the various features of the SERPs. Although this may be having a detrimental effect on website traffic, it doesn’t mean you can’t leverage the situation. It’s only increased the importance of having a fully optimized GMB profile that will rank highly and generate business.

With a top-notch GMB listing, you can rank highly in local packs, significantly boosting visibility and therefore engagement. It will also help bolster your appearance in Google Maps results, plus you can take advantage of Google reviews. And just in case you need another reason, the service is free. There are not many marketing tools quite as powerful as your Google My Business listing that are also completely free of charge. You’d be mad not to take advantage of this.

Set up and basics

Before we get onto the really juicy stuff, it’s worth covering the basics. Some of these may seem obvious but you would not believe how many times we see the same simple mistakes over and over.

Claim and verify

The first step is to figure out whether or not you already have a GMB listing. This is important because duplicated listings can occur and are just confusing for everyone involved. Even if you don’t recall having created one, a loving customer may have done it for you, or a rogue colleague being far too efficient. Simply do a quick Google search of your business (also try this in Google Maps) and see whether a profile pops up for your business. If so, you’ll need to claim it as your business. If not, you’ll need to create a new one. Once done, you’ll need to verify your ownership – Google will send a friendly postcard to your business address with a code. You’ll then need to enter the code to verify it. It’s all very MI5.

Fill out information

Once verified, don’t just stop there. Fill out all relevant information and ensure it is accurate and kept up to date. There is nothing more frustrating than a GMB listing with the wrong opening times: cue angry customers who could have had an extra hour in bed. Also, remember to add any special hours or holiday times.

Be sure to keep the business name as the business name – don’t go shoehorning any sneaky keywords in or you’ll be at risk of violating Google’s guidelines. Write an accurate and enticing description in line with Google’s guidelines and choose a relevant category. This can be a sticking point for many businesses who feel that none of the categories accurately describe the business. It can be very frustrating. Luckily, there’s a relatively new feature called ‘Services’ where you can add products and services to your business, which will help with the categorization process both from a search engine and user perspective.

Make sure you pay attention to NAP consistency – in other words, that your name, address and phone number, as well as any other information, are all consistent throughout the web. Check other directories and also your own website. It’s a simple concept but mistakes are surprisingly common and it can make a big difference to your local rankings.

Photos

Again, an often overlooked aspect of your GMB listing and one that can make a very noticeable difference to click-through rates. People are visual beings and some snazzy photos will help build an overall positive image of your business. Include a logo, a shot of your premises if applicable and any other photos which you think will help to effectively promote your business. Ensure they are professional, appealing and kept up to date. Think about what might help push a customer to a buying decision.

Be sure to follow Google’s best practices in terms of formatting; the recommended specifications are as follows:

Format: JPG or PNG

Size: Between 10 KB and 5 MB

Minimum resolution: 720 px tall, 720 px wide

Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.

You’ll see throughout your Dashboard that Google makes a point of reminding you about photos: “Businesses with recent photos typically receive more clicks to their websites.” They couldn’t make it much clearer than that – if Google says it, then do it.

As of January 2018, you can now add videos to a listing. It’s not something we’ve seen many businesses take advantage of, yet we all know how popular video content is. Any videos you add will appear within the photos section. Just be sure to follow Google’s video guidelines.

Reviews

Google reviews have been around for a long time and it’s no secret how influential they are. In fact, positive reviews make 68% of consumers trust a local business more. Don’t just sit back and wait for the reviews to pour in. Even if you’ve got the most earth-shatteringly awesome business, people still need a gentle nudge towards the review section. Actively encourage reviews because if you don’t ask, you don’t get.

Raking in those positive reviews isn’t enough. It’s also good practice to respond to reviews, especially negative ones. Even if a review seems unfounded or overly rude, be sure to keep your cool and respond in a calm and collected manner.

Google Posts

A heavily underused feature of Google My Business profiles is the Google Posts section and it works in a similar way to posting on social media. Posts are displayed as mini updates in a carousel as part of your knowledge panel, although they expire after seven days. As with a standard social media post, you can add media, some copy and a link to a website. It’s always a good idea to include an image but be careful of them being cropped within Google Maps. It’s therefore worth checking how the image formats on both desktop and mobile.

You can use Google Posts for a range of different functions, but it may be helpful to use the four official post types as a guide: What’s New, Events, Offers, Products. The ‘What’s New’ post type could be populated with exciting announcements, general updates and your latest articles. Don’t forget to add a CTA to your posts to encourage engagement and conversions.

Google posts are very prominent in Google Search so if you’ve got something important to say, then say it!

Monitor

Did you know that anyone can suggest an edit to your profile? That includes your worst enemy trying to sabotage your business. It’s therefore essential that you keep an eye on your profile and monitor any suggested changes, even if you don’t have any enemies. It could be a well-meaning customer who just doesn’t have a clue. Or it could be an internet troll. Either way, business owners are not always notified.

Users can also answer questions about your business, which may be a scary prospect for some. Google likes user-generated content as it’s all part of building a user-centric community. Just make sure that you’re keeping a wary eye out.

Insights

This is one of the most important sections of your GMB listing. It’s all very well having an all singing and all dancing listing, but the fun starts when you see how many conversions it’s generating. It’s pretty standard practice to track all key events and conversions on a website itself, but the conversions generated by the GMB listing are so frequently overlooked. Yet your GMB listing is often the first port of call for customers looking for a phone number to get in touch.

And you know the best bit about Insights? You can even find out whether customers found you via a direct brand search or via a ‘discovery’ search. This information is vital in terms of reporting, as it allows you to see how successful your SEO work has been in terms of propelling your GMB profile to the top of that local pack for key search terms.

Find out handy information like whether your GMB profile was viewed on Search or Maps, as well as customer actions, such as website visits, direction requests and phone calls. You can also see how successful your photos have been in comparison to other businesses like yours. These comparison graphs are great for pitting yourself against competitors to see where you may be falling behind on the optimization front. It also enables you to do a bit of testing with which photos work best for views and click-throughs. The Insights section is a treasure trove of information, so pay lots of attention to it.

Optimizing your Google My Business listing is not rocket science. It’s very straightforward and simple changes can have a profoundly positive effect on your SEO. Given it’s an area so often overlooked by other businesses, there really is a whole wealth of ranking opportunity up for grabs.

from Digtal Marketing News https://searchenginewatch.com/2018/08/13/how-to-optimize-your-google-my-business-listing/

1 note · View note

euro3plast-fr · 7 years

Text

3 ways to use social for experimental marketing sucess

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty

If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They want to engage moment to moment, creating their own content and enjoying intimate interactions with their favorite personalities. In short, they crave experiences.

Instagram reacted by launching its Stories feature in 2016, offering a way for people to share their experience with a more seamless alternative to Snapchat’s popular story feature. The two companies have been battling it out since then, though a 2017 study found Instagram is currently the preferred platform for popular influencers.

For their part, companies are redirecting resources from their broadcast budgets into experiential strategies. Gone are the days of models passing out products on a convention floor; now, experiential activations are becoming inherently tied to social media. While in-person engagement is great, it's no longer enough on its own. To create a truly effective experiential campaign, marketers must provide an immersive brand experience worthy of sharing with the masses.

Download FREE Resource – 10 common social media marketing mistakes guide

Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience.

Access the 10 Common Social Media Marketing Mistakes

But Does It Work?

The goal of an experiential campaign is to connect brands and consumers in more tangible, lasting ways than the one-way communication of old-way advertising. But how do you gauge whether those connections are meaningful and whether they are actually moving the needle toward your goals?

One of the key metrics we focus on at NVE is change in audience sentiment after an experience: What are people saying about a brand now that they’ve participated in this event? Are they sharing more of the company’s content? Are they commenting on blogs and social posts? Have they purchased the featured product? This data helps to tell the real story about experiential impact.

Every campaign is different, but generally speaking, experiential marketing campaigns should be working toward three core goals: driving consumer action, increasing sales, and fortifying brand loyalty.

The consumer action is what you want the consumer to do as a result of attending the experience, whether that means joining a cause, sharing on social media, or participating in future brand activations.

The driving sales component is pretty straightforward. Marketers need to prove return on investment by demonstrating that an experience actually moved units or generated qualified leads. Research from the Event Marketing Institute predicts that the right event can be potent for driving sales. It found that 98 percent of consumers are more likely to purchase a product or service after participating in a related experience.

Finally, experiential campaigns should solidify brand loyalty. This can be more difficult to track, but new technologies are making it possible. Laser-focused on consumer insights and analytics, we integrate RFID technology into many of our brand partners' projects. By taking a gamified approach, technology can be used to capture consumer data — like changed behavior and sentiment toward the brand — while enhancing the overall guest experience.

Download FREE Resource – 10 common social media marketing mistakes guide

Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience.

Access the 10 Common Social Media Marketing Mistakes

The data we remain particularly focused on is postexperience impressions: Did the experiential strategy drive an increased likelihood of viewership? Based on the social shares, photo booth snaps, and other related activities, we can connect the dots to a consumer’s future actions. Experience creates connection, and that bond inspires people to engage long after an experience ends.

Extending the Experience

An experience might last an hour or take place over a few days, but you can create impact that is exponentially more enduring if your strategy is equipped with social media. Follow these tips to gather meaningful metrics and achieve long-term momentum:

1. Create content people want to share

Social sharing is essential in driving sales among Millennials — 68 percent of whom say they’re more influenced by friends’ social posts than they are by traditional advertising. A unique experience will go viral without the help of any paid media if you craft it effectively.

For instance, the Museum of Ice Cream drove $6 million in revenue from ticket sales thanks to its highly “Instagrammable” installations. People wanted to post their own snaps in front of giant popsicles and ice cream fixtures, and hundreds of thousands of them were willing to pay $29 a ticket for the opportunity. By creating a unique, desirable experience, the museum drove incredible demand through social buzz.

Experiential campaigns can take content a step further by giving guests the opportunity for personalization — something 83 percent of marketers say they struggle with, but 63 percent of consumers say would positively impact how they viewed a brand. The best kind of content involves the guest and has branding built in. When guests can really immerse themselves in the experience and make it their own, they'll be more excited to share a piece of content because they feel like they had a role in its creation.

2. Tap into the power of influencer marketing.

Experiential and influencer marketing are natural allies. In-person activations not only provide compelling content for influencers to share, but they also allow them to be part of something, rather than simply sell it.

When determining who to work with, look to existing brand evangelists. Influencers who are already tagging your brand will feel like authentic partners, and their genuine enjoyment of your experience will shine through.

For example, when we were finding a fit to help celebrate Budweiser’s Bud & Burgers experience, Emily Ratajkowski came to mind. Tapping into the strategic insight that Ratajkowski is a Los Angeles native and a long-time Dodgers fan, we knew the relationship would be a home run for all involved. Thanks to her natural connection to the team and her large social following, the Opening Day experience tallied more than 63.7 million impressions.

That said, you don’t have to partner with big-time social celebrities to move the needle. In fact, microinfluencers can boost your organic reach, as their followers are 60 percent more engaged than those of larger influencers. Think along the lines of local celebrities or niche experts.

No matter who you choose, give them something to be a part of. Influencers should not serve as mannequins for attendees to admire. They should be active participants at the very center of your event, interacting with your products or services in memorable and meaningful ways.

3. Establish a structured social sharing plan.

Instead of targeting every social platform, invest in a few that will generate the best returns. Decide in advance which you’ll emphasize, and create hashtags and filters guests can use throughout the day.

You should also work to build shareability directly into the components of your experience. For instance, if you offer a photo booth, enable guests to share their photos instantly and directly from the machine.

Although you want your audience to share spontaneously during the event, your team should have a clear plan for sharing throughout the day and beyond. Use targeting and scheduling tools to share posts that carry the momentum forward after the experience.

To turn sometimes customers into life-long loyalists, you must invest in establishing real connections — and experiential is one of the most effective avenues for doing just that. To truly make an impact, captivate your audience members with an immersive experience they can’t wait to amplify to their followers.

Thanks to Brett Hyman for sharing their advice and opinion in this post. Brett is the President of NVE Experience Agency, a world-class experience marketing agency and event production company guided by the principle that the right moment will transform someone forever. You can follow him on Twitter or connect on LinkedIn.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/3-ways-use-social-experimental-marketing-sucess/

#Blog – Smart Insights

2 notes · View notes

wikimakemoney · 4 years

Text

The new normal post COVID-19 will require a deep understanding of the consumer

30-second summary:

Lean on real-time data and insights to understand and engage consumers in meaningful ways.

Elevate marketing and engagement strategies, acknowledging new consumer needs and shifts in behavior — increased e-commerce, social media usage and streaming TV.

Deliver real value to consumers using localized approaches, messaging and incentives.

The ongoing COVID-19 pandemic is rapidly changing consumers’ shopping habits, brand engagement and media consumption behaviors both now and in what will be our “new normal.”

While much of life has changed due to social distancing, the temporary closure of businesses and apprehension even as restrictions are lifted, it’s important for brands and marketers to connect with customers in meaningful ways.

Rather than pulling back on marketing or pausing engagement efforts, marketers have an opportunity to engage consumers in powerful ways by tailoring campaigns to new needs and priorities.

During this unprecedented time, recent research from Valassis shows consumers value communication – with an astonishing 90% saying they appreciate brands that go out of their way to deliver relevant and timely information during the COVID-19 pandemic.

At the same time, consumer behaviors are shifting and it’s essential for marketers to understand the current landscape to deliver messages that will resonate, even if those messages don’t promote a product or service.

Offering a sense of normalcy and exploring new channels

While daily life has changed dramatically, consumers continue to crave a sense of normalcy. They are still engaged consumers with many of the same desires, interests and needs, despite behavioral shifts.

Throughout these uncertain times and into the future, consumers will continue to consume – just in different ways.

Our research found that 57% of consumers are shopping online more, 51% are leveraging social media more and 55% are spending more time on streaming TV platforms than prior to the COVID-19 pandemic.

Social media and connected TV (CTV) are both valuable channels for creating personalized, measureable marketing across devices.

Considering these shifts, leveraging social media and influencer marketing can be a valuable way to stay engaged in more personal ways with consumers while offering information, resources and creative entertainment.

The speed and efficiency of social media also allows for real-time communications and an open platform for feedback between brands and their followers.

A CTV advertising approach offers the ability to engage with digital precision, connecting with consumers based on their specific interests and purchase needs in a highly engaging medium.

A recent survey on consumers’ use of streaming TV services found that more than half (52%) of consumers are more inclined to research or purchase a product/service they see on streaming TV versus traditional cable viewing.

As traditional TV has been disrupted due to production and live event cancellations, CTV can be a valuable channel for increased brand visibility that integrates with other online and offline engagement efforts.

The COVID-19 pandemic has also introduced a newfound appreciation for traditional direct mail and daily trips to the mailbox. A recent consumer survey Valassis conducted found that 37% of consumers say they are now more excited about receiving mail and 30% of consumers are spending more time reading marketing and promotional materials.

Interestingly, the interaction between younger generations and the mail shows even greater engagement with 53% of 18- to 24-year-olds and 57% of 25- to 34-year-olds more excited about receiving their mail during the COVID-19 pandemic.

Marketers have an opportunity to lean into this traditional form of outreach in new ways, combining modern marketing approaches using predictive intelligence to identify the right consumers to engage while delivering tangible marketing with in-home staying power.

In addition to expanding multichannel approaches, it’s also important for brands to understand that in times of uncertainty and economic challenge, consumers also become more value driven. As shoppers tighten purse strings, decisions are often made based on where they can get the best product at the best price.

Valassis research shows that almost half (46%) of consumers are more interested in deals, coupons and promotions since before the COVID-19 pandemic, increasing to 58% for 18- to 24-year-olds and 65% for 25- to 34-year-olds.

Consumers are looking to brands to offer real value. Marketers need to ensure products and services are as accessible as possible, exploring new opportunities for promotions and incentives that align with consumer needs

Localizing and evolving marketing to meet unique needs

Local regions are experiencing different impacts from the ongoing COVID-19 pandemic – each with unique societal needs, government mandates and timelines for when businesses will reopen.

As states lift orders, it will be important to develop hyper-local engagement strategies driven by real-time data and insights that consider the current economic state and changing consumer behaviors.

Meaningfully engaging with consumers requires a rich understanding of individual needs. Using rich intelligence — in-market signals, past purchase behavior, media preference, demographics — while delivering localized messages, incentives will be important in the short term as consumer needs and patterns differ across the country.

In addition to localized messages, it’s also important to ensure all creative and messaging resonate. Valassis’ findings show that 84% of consumers appreciate the way brands have changed their advertising and tone due to the ongoing COVID-19 pandemic.

Now, more than ever, it is imperative to strike the right tone with creative and to ensure that the right messages reach the right consumers. Supportive and empathetic communications can help personify brands – driving increased awareness and positively impacting future growth.

For example, if the timing is not right to push product, brands can still benefit from efforts such as regular updates to loyal customers, corporate social responsibility initiatives or investments in content to provide entertainment or support during these times.

Thinking ahead to thrive in the long term

As businesses facing the economic impacts of COVID-19 consider cost-saving measures, history has proven that it’s a mistake to stop marketing and speaking to your customers during difficult times. This strategy will impact not only short-term sales, but also long-term market share, which is much harder to recoup.

Marketers must consider communication channels that will provide the highest impact and provide timely, relevant offers, anecdotes or advice/tips that connect with your audiences during these difficult times.

Now more than ever, marketing is not optional and plays an essential role in maintaining market share of voice – and delivering value to consumers when they most desire and need it.

Carrie Parker is vice president of marketing at Valassis. Carrie has more than 20 years of experience spanning marketing and brand strategy. At Valassis, she leads a team of content, brand, and product marketers, responsible for driving the company’s positioning and go-to-market execution.

The post The new normal post COVID-19 will require a deep understanding of the consumer appeared first on ClickZ.

source http://wikimakemoney.com/2020/06/13/the-new-normal-post-covid-19-will-require-a-deep-understanding-of-the-consumer/

0 notes

miniatureheartbasement · 4 months

Text

The Power of Personalized Shipping Boxes: Enhancing Brand Recognition, Customer Loyalty, and Business Success

Enhancing Brand Recognition

Enhancing Customer Experience with Personalized Shipping Boxes

Differentiating from Competitors

Boosting Customer Loyalty

Enhancing Perceived Value

Promoting Sustainability

Supporting Marketing and Branding Efforts

Encouraging Repeat Purchases

Reducing Shipping Damage

Facilitating Customer Feedback

Streamlining the Supply Chain

Conclusion

1 note · View note

blogstoreadcom · 5 years

Text

Blogs 2 Read

8 Ways to Combine Online and Offline Marketing

Offline and online marketing are made to be combined. The perceived superiority of one over the other in the media does them a great disservice, as together, these strategies yield much better results than each individually.

Seeing how a lot of people nowadays are online, the advantage of social media is undisputed. However, the offline component gives much more heart and tangibility between the customer and the brand, that it cannot be overlooked.

It creates a connection that no other marketing strategy can surpass. Which is why these eight tips are our favourites for creating the best online and offline marketing combo.

Offline Objects Driving Online Engagement

One way to drive more online traffic is through QR codes and custom URLs. After a promotional event, a trade show, or a conference, the business cards and promotional merchandise you handed out can serve as a hook.

Print out a custom URL link on them, which visitors can follow online to sign up for your newsletter. Upon signing up, ensure they receive a free e-book, coupon, discount, or some other free digital goodies.

Scavenger Hunt

Brands can hold marketing campaigns that provide an exciting experience for users, and free marketing for you, both offline and online. You can organize an offline scavenger hunt with landmarks or objects that are related to your brand and company name. Alternatively, your marketing team can set up specific stands or posters that people will have to locate and photograph. The “scavenged” items from the list can then be uploaded online for a chance to earn a reward. This keeps the conversation about your brand going, and presents it in a more casual light.

Listening to the Customers

You can put polls on your company’s Facebook page, or the website itself, where people can vote on various offline creations and promotions. For example, what branded promotional material would they rather see next, how many of them plan to attend your next meet up, or which poster for a workshop they prefer.

Some larger companies also ask of the users which country they’d like to see them visit next, for a conference, for example. Getting significant attention online can really push your offline marketing forward.

User-Generated Brand Promotion

Most people love showing their brand loyalty online. The more they trust the brand, the more vocal they are about it. Which is why it’s good to use this as an opportunity to organize an event where people can take selfies with your products, or using your services, and make them witty, or thematic in some way.

Influencers Shopping at the Store or Attending an Event

On social media, influencers are normally being incorporated as spokespeople for the brand. They are usually seen trying out the brand and giving their reviews. However, it has also proved effective to gift the influencers with gift cards they can spend in the physical shop. They film the whole shopping experience, which can inevitably increase your foot traffic.

Workshops and Conferences

When attending conferences, especially if you’re one of the presenters, it’s good to entice the audience with additional information, or a continuation of the lecture online. Handing out booklets that contain all the relevant online information proves to be quite effective. It requires a specific call to action: allows people to leave reviews, write comments, download additional material, and so on.

Branded Material

On upcoming trade shows, it’s good to start a hashtag on Twitter and Instagram that will get everyone talking about your presence there. Then, having banners with your online information with eye-catching designs can be of great help to get you noticed. Once at the trade show, attendees can leave their usernames, and take a photo with the marketers for a shout-out on the company’s official profile page. This gives a more personal offline and online experience.

Reward and Coupon Apps

For those companies that boast a somewhat tech-savvier department, it can be extremely useful to build an app that keeps track of purchases at the store, and holds coupons received online, to be redeemed at the store. Certain movie theatres do this for ticket purchases through the app. The customers receive points for each purchase, and when accumulated, certain numbers of points yield discounts and coupons for free things.

Conclusion

A good marketing campaign can combine the best of the online and offline worlds and get a brand’s popularity soaring. You can use the popularity of social media, and people’s need for a brief moment under the spotlight to create events and campaigns that give traction to your business.

The outreach is much greater online, but the connection made offline is unsurpassable, which is why these two strategies complement each other so nicely. Ultimately, it gives the impression of interactivity, which people always prefer than simply consuming media.

0 notes

blogstoreadnet · 5 years

Text

Blogs 2 Read

8 Ways to Combine Online and Offline Marketing

It creates a connection that no other marketing strategy can surpass. Which is why these eight tips are our favourites for creating the best online and offline marketing combo.

Offline Objects Driving Online Engagement

Scavenger Hunt

Listening to the Customers

User-Generated Brand Promotion

Influencers Shopping at the Store or Attending an Event

Workshops and Conferences

Branded Material

Reward and Coupon Apps

Conclusion

0 notes

blogstoread · 5 years

Text

Blogs 2 Read

8 Ways to Combine Online and Offline Marketing

It creates a connection that no other marketing strategy can surpass. Which is why these eight tips are our favourites for creating the best online and offline marketing combo.

Offline Objects Driving Online Engagement

Scavenger Hunt

Listening to the Customers

User-Generated Brand Promotion

Influencers Shopping at the Store or Attending an Event

Workshops and Conferences

Branded Material

Reward and Coupon Apps

Conclusion

0 notes

sualkmedeiors · 6 years

Text

3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand

Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. Brands that made their marks as ecommerce experts are now forging new territory, building physical stores to offer their customers a different kind of experience.

Amazon is the standout example. It has advanced in the race for digital and physical brand synergy by designing the first cashierless stores. Amazon Go stores bring back the concept of the traditional grocery store—but with the ease of digital checkout. CEO Jeff Bezos envisions the stores as a crucial new element to the brand and plans to open more than 3,000 more in the next few years.

Glossier, on the other hand, has taken a more intimate approach. The cosmetics brand already has a cult-like following, but its leaders realized that they can use small physical showrooms to turn the brand into even more of a special club. This summer, Glossier grew its brick-and-mortar presence by one, opening a temporary store in Chicago. The space is themed with Chicago history and photography from Chicago-based artists, adding a local element to the experience.

And it’s not just ecommerce giants that have taken their experiences in-store. Companies like Greats, which delivers luxury footwear to a niche audience, are evolving their brands with an experiential edge. Stores don’t just allow customers to experience the tactility of their product —they also provide prime moments for social connection, with Instagram opportunities programmed into each space.

The takeaway here is clear: In a world where real-life interaction is increasingly rare, brands that can merge the magic of a physical experience with the power of digital are the ones that will inspire loyalty.

Balance Your Brand’s Digital and Physical Elements

Digital natives are born innovators, but they’re realizing that the next platform of innovation is, in a way, a step backward. About 60% of consumers feel that brands need to become more “human” in their approaches to customer experience, according to research by PwC, and smart brands are recognizing that.

Here are three ways you can start building your brand by adding brick and mortar to your digital kingdom:

1) Combine the Digital and Physical Experience In-Store

The beauty of physical spaces is that they appeal directly to the senses. They bring customers closer to your product and allow them to focus without distraction—or the presence of your competitors on the screen.

That beauty can be enhanced by digital technology, which smooths the rougher edges of brick-and-mortar service, adds touches of personalization, and removes the friction of long checkout times. As Amazon Go shows, the idea of blending the tangibility of a physical store with the convenience of e-commerce gets a lot of people excited. And other brands are developing their own blends. In the cosmetics industry, for example, trusted name L’Oréal is using augmented reality to enhance its in-store experience with its MakeupGenius app, which allows customers to virtually try on makeup and test out different shades.

2) Bring Your In-Store Experience to Online Channels

While your digital prowess can add ease to a physical experience, brick-and-mortar offerings can bring credibility and authenticity to your digital world. Take inspiration from the physical world when designing and redesigning your online shopping experience.

Pez, the much-loved candy brand, did this by creating a new channel, Pez Play. It’s an augmented reality (AR) app that brings heightened physicality to its digital experience. It helps Pez learn about its customers while giving them a rewarding, game-like way of enjoying the brand. This extra dimension is especially important for existing customers. Surround them with sensory and dynamic elements, and you reward their loyalty by enriching their experience, even if they’re just browsing from their living rooms.

3) Use Social Media to Animate Your Local Community

Digital media is still the most powerful tool for energizing groups of people, so use it to cultivate connections in your community. Take to your favorite platforms to bridge gaps between local businesses, organizations, and individuals. Summon up a buzz for a local event. Get behind a local cause and show the community what your values are.

For any brand, physical or digital, providing sturdy customer care on social media is crucial for making people feel special. In fact, according to Sprout Social, 30% of consumers say they’ll take their business elsewhere if they don’t feel a brand is listening to them on their digital channel of choice.

By bringing the digital and the physical aspects of your business into balance, you’ll inspire greater trust, affinity, and loyalty from customers looking for a port in this digital storm. And the best thing is, you don’t have to own acres of land to make it a reality. Simply adding physicality to the experience of your digital channels can make your brand a more immersive, rewarding place to be.

The post 3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://feedproxy.google.com/~r/modernb2bmarketing/~3/45izwvxulwY/3-ways-to-bring-brick-and-mortar-delights-to-the-digital-world-of-your-brand.html

0 notes

darkammarketing · 6 years

Text

3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand

Balance Your Brand’s Digital and Physical Elements

Here are three ways you can start building your brand by adding brick and mortar to your digital kingdom:

1) Combine the Digital and Physical Experience In-Store

2) Bring Your In-Store Experience to Online Channels

3) Use Social Media to Animate Your Local Community

The post 3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://bit.ly/2Re9N57 via IFTTT via Blogger http://bit.ly/2TLHufV

0 notes

zacdhaenkeau · 6 years

Text

3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand

Balance Your Brand’s Digital and Physical Elements

Here are three ways you can start building your brand by adding brick and mortar to your digital kingdom:

1) Combine the Digital and Physical Experience In-Store

2) Bring Your In-Store Experience to Online Channels

3) Use Social Media to Animate Your Local Community

The post 3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2018/11/3-ways-to-bring-brick-and-mortar-delights-to-the-digital-world-of-your-brand.html

0 notes