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Interview: Mike Faist Isn’t Sure About This Whole Acting Thing
“I can’t tell if I hate acting or if I love it too much,” he said ahead of the debut of the Amazon series “Panic.” Coming soon, a major role in Steven Spielberg’s “West Side Story.” For now, he’s going to Ohio.
By Elisabeth Vincentelli Published May 27, 2021
Tall and lanky, looking as if he were born wearing Wranglers, Mike Faist cuts quite a striking figure in the Amazon Prime series “Panic”: His character, Dodge Mason, is a Stetson-wearing rodeo dude who breaks untamed horses, then soulfully gazes into their eyes.
That, however, is not at all how the character was written in the Lauren Oliver young adult novel that inspired the show, debuting Friday, in which Dodge and a dozen other small-town teenagers face off in a series of life-threatening challenges — think a naturalistic “Hunger Games” with more class war.
After shooting a pilot in 2018 in upstate New York (where the book is set), the production completely rebooted in Austin, Tex., a year later, and Dodge’s back story was changed to better fit the new locale. Suddenly, the school wimp who was interested in cards and magic had been turned into a Western archetype: the strong, do-right loner who doesn’t say much. Faist went with the flow.
“Ciphers can be really boring,” said Oliver, who also wrote the screenplay, “but he manages to capture the power inherent in a certain level of invisibility.”
Dodge is quite a departure for Faist, who is best known for his Tony-nominated performance as the tormented, cynical Connor Murphy in the Broadway musical “Dear Evan Hansen.” Blessed with a rangy charisma and a bone structure that appears to have been carved with a scythe, the actor, now 29, could have easily coasted in “Panic.” But his sensibility is closer to that of such atypical leading men as Adam Driver, and he modernizes a potentially boilerplate part.
“Mike really didn’t want to be a caricature, but I don’t think he ever could be,” said Jessica Sula, who plays Natalie, Dodge’s love interest in “Panic.” She recalled that when shooting resumed in Texas after a Covid-19-imposed pause, Faist chose to live in a trailer on a plot of land with his rescue dog, Austin.
“He’s just so fabulously ridiculous and wonderful,” she said of Faist, laughing fondly.
Faist’s own course has been ascendant since he dropped out of acting school at 18, and his plum role in Steven Spielberg’s highly anticipated “West Side Story” as Riff, the leader of the Jets, should put him on Hollywood’s speed dial when it debuts in December. (Shooting wrapped in September 2019.)
And yet the actor spent much of a recent conversation candidly admitting to ambivalence and incertitude. He spent some of the past year driving around the country with Austin and writing a screenplay. He has been turning down offers and is now selling his Brooklyn apartment and heading back to Ohio.
Faist was warm and laid back on a recent sunny morning in Park Slope, and he laughed a lot in what seemed to be protective self-deprecation as he pondered his future, professional and otherwise. These are edited excerpts from the conversation.
How did they spring the new Dodge on you?
It was still the same elements in terms of, “Oh, here’s the new guy,” but instead of, like, a weird magician, he’s now a … cowboy? I was like, “What do you mean, I’m now a cowboy?” They were like: “Yeah, yeah, you’ll be fine. Maybe try an accent.”
You do look pretty comfortable playing a horse whisperer.
I’d never worked with a horse in a production before. There were two of them: a very calm, gentle horse and a skittish one. We just ended up working with this skittish horse because it was actually doing stuff. The scene where the horse moves toward me was not planned or choreographed at all. They are, you know, unpredictable.
It might have been less intimidating than a sex scene. Is the one with Jessica Sula your first as an actor?
Maybe. I don’t know.
Wouldn’t you remember?
You’d think! I did do a romantic scene [onstage] in “A Month in the Country” with Taylor Schilling. I remember getting a pretty [expletive] review. [Laughs.]
Since the fall of 2018, you’ve gone back and forth between “Panic” and “West Side Story.” How did you handle these very physical projects?
For “West Side,” I found these Bruce Davidson photos of Brooklyn gangs from the late ’50s. If you look at their photos, these guys are emaciated, they have tattoos, and they look wired. Any money they had, they would pool and buy cheap wine and maybe they would have French fries or something. Then they were doing drugs. So I was like, “I need to lose some weight.” But my body was totally breaking down. Then I tried to bulk up as much as possible for “Panic” — just eating potatoes.
Did you do any kind of special training?
I started going to the Mendez boxing gym in Manhattan for “West Side.” I was working with John Rosado, who was raised in New York, Puerto Rican, badass. He was like, “I can’t believe I’m training a Jet!”
Your first big job was in the Broadway musical “Newsies,” which is quite dance heavy. Still, was it daunting to audition for “West Side Story”?
I put together a tape, and then they said, “We want you to come back in and dance.” I was like, “Is there any way you could not have me dance?” They were like: “What are you talking about? This is ‘West Side Story’!” The only saving grace is that Justin Peck [the choreographer] and I have similar body types: tall, nothing but arms and legs. They had their work cut out for them in order to get me up to snuff.
Why aren’t you in the upcoming “Dear Evan Hansen” movie alongside your former co-star Ben Platt?
I feel like I couldn’t do it. I started that when I was, like, 21, and was with it for five or six years. When you’re doing eight shows a week, it very much turns into relying on your technique and the job of it. And the show was such a zeitgeisty thing. It really took a lot out of me, and I didn’t really have it in me anymore.
With “Panic” and “West Side Story” behind you, what are you lining up?
Maybe this is so pretentious, but “West Side” was everything I had ever hoped to accomplish as an actor. It’s really crazy, but it was transcendental: either I didn’t feel like I was myself, or I was the most authentic version of myself. I can’t really tell which one. Having gone from having no money, wanting to just be a working actor — I don’t want to just be a working actor anymore. I had that experience. It [expletive] me up.
What did?
“West Side,” in the best of ways. I can’t unsee what I’ve seen. The pandemic nearly killed us and — what, I just want to be an actor? That’s ridiculous. [Laughs.] I don’t care enough. It’s a weird thing: I can’t tell if I hate acting or if I love it too much. It’s not like I don’t plan on doing it. I just don’t want to follow the trajectory of what the industry wants me to do.
Which is what?
Put on a cape and wear a mask. I need to take more agency because no one’s going to do it for me. It’s tricky, but it’s interesting and pretty exciting. I’m going to hang out with my family in Ohio and then start to figure out where I’m going to go. I would like to ultimately be of service and of use; that’s when I feel at my best.
You can find here: https://www.nytimes.com/2021/05/27/arts/television/mike-faist-panic-west-side-story.html
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[Image description
Image 1: a tweet by Elizabeth Ann West @EAWwrites on 19 May 2023 followed by their twitter bio.
Tweet text: I'm really sorry that a bunch of people were today years old when they learned about Al for fiction. But I've been publishing with it since December 2021. Others even longer. It's not going away. Amazon is invested in it and bringing it on their platforms.
Twitter bio text: Founder at Future FictionAcademy.com Author of 25+ best-selling Pride & Prejudice variations. Lover of all things geeky!
Virginia Beach, VA
futurefictionacademy.com
Joined March 2008
Image 2: a screenshot of a quote and source.
Julia was twenty-six years old... and she worked, as he had guessed, on the novel-writing machines in the Fiction Department. She enjoyed her work, which consisted chiefly in running and servicing a powerful but tricky electric motor... She could describe the whole process of composing a novel, from the general directive issued by the Planning Committee down to the final touching-up by the Rewrite Squad. But she was not interested in the final product. She "didn't much care for reading," she said. Books were just a commodity that had to be produced, like jam or bootlaces.
From 1984 (Nineteen Eighty-Four), by George Orwell.
Published by Secker & Warburg in 1948
Additional resources
Image 3: a Gordon Ramsay meme where he looks down at something and the end of sentence in the subtitles has been edited. The subtitles now read, "Delicious. Finally, some good fucking Orwell comparisons."
End description]
“Author of 25+ best-selling Pride & Prejudice variations”
Yeah, no.
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Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas, and an exclusive piece of Target beauty news. Included in today’s issue: Amouage, Atwater, Beekman 1802, The Center, Credo Beauty, Dazzle Dry, Dolce & Gabbana, D.S. & Durga, Elemis, Eva NYC, Face Haus, Hourglass, Ilia Beauty, Kylie Cosmetics, L’Oréal, Literie, MAC, Makeup By Mario, Makeup Eraser, Mother Science, Naturium, Ole Henriksen, Phlur, Proper, RŌZ, Solawave, Sulwhasoo, Urban Decay, and those girls on TikTok who chant about their hairstyle.But first… Stories about makeup “dupes” are copies, too. In the 1990s, Seventeen told us how to use Wet ‘n’ Wild’s $5 nude lip liner instead of MAC’s cult Spice shade; by 2005, E.l.f. gloss had an unofficial MySpace fan page comparing it to Lancôme’s Juicy Tubes. This is not a new thing.What’s fresh is brands embracing their status as a dupe machine, instead of coyly denying it. Enter MCoBeauty. The Australian brand officially launched in 2020, but its retail ancestor, ModelCo, has been around since 2002. (Remember their aerosol spray tan?) Last March, it entered 1300 Kroger supermarkets and quickly gained a reputation for its fast sell-throughs. Today, the brand expands into 1200 Target stores.MCoBeauty also has a new team member: former Real Housewife and current TikTok streamer Bethenny Frankel. The entrepreneur and influencer is the brand’s first-ever Chief Value Officer, where her duties include internal pricing audits along with public-facing social media posts. Frankel went live on TikTok to slam Walmart’s “Wirkin” dupe as “not elite” and “sloppy.” So why is she joining a brand known for copycat practices? Frankel says it’s simple: “Because brands that create affordable products with similar quality to the luxury ones make us realize how much we are being ripped off,” she told me. She calls MCoBeauty’s makeup “prestige dupes” that “give you the excitement and feeling of a luxury good” but cost less than a Sweetgreen protein bowl. For her first order of business, Frankel guided MCoBeauty through a “price restructuring” to ensure their Target offerings stayed under $15. Her partner in the project was MCoBeauty’s CMO Meridith Rojas, who founded the influencer event network Digitour in 2019. (Viacom acquired a stake of that company in 2019; she moved onto the cosmetics world in July of last year.) To secure the Target deal, Rojas showed up for her meeting with half her face in “$500 worth of makeup” and the other half in MCoBeauty dupes. She challenged Target’s beauty buyer to tell the difference. They could not. “There’s no longer any shame in buying a copy,” Rojas insists, “as long as the quality is there.”Of course, copycats can sometimes inflame copyrights. MCoBeauty was sued twice in 2021, first by Tarte for allegedly duping its Shape Tape concealer, and then by Aussie brand Chemcorp for a lash and brow dye set. Both times, the suits were settled out of court.Today, MCoBeauty shows no signs of slowing down its mirror-mirror strategy. The brand’s most popular products include Hydrate & Glow drops — packaged in the same silhouette as Glow Recipe’s Watermelon Glow drops — and Flawless Glow, a near-clone of Charlotte Tilbury’s Flawless Filter illuminator. Three months ago, a Reddit thread asked for “a definitive list” of MCoBeauty dupes, which also elicited comparisons to Dior Beauty, Drunk Elephant, and Laneige. Here’s a visual.Rojas says MCoBeauty is in the top three cosmetics brands at Kroger right now, edging out other affordable phenoms like Nyx and Covergirl. They also boast “some of the highest repeat purchase rates” on Amazon Beauty. Why are they winning? Rojas said, “People don’t just want a cheaper version of a luxury product. They want the applicator to feel like the ‘real’ thing. They want the heaviness of a glass bottle. And they want women like Bethenny who know what they’re talking about, and can buy whatever they want, but choose this because it’s the best value.”In that way, MCoBeauty is gunning for an equity of experience — the feel of the bottle, the swipe of the sponge tip, even the baby pink glimmer of the label — that might give them an edge as new and existing affordable brands double down on making dupes. It’s early January, which means brands are super-excited to drop the super-thick, “barrier-protecting” moisturising creams that you likely already own. In case you’d like more options, voila:Ilia Beauty launched its Barrier Build moisturiser on Jan. 7. It’s $64 and “clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day.” Mother Science introduced its Molecular Genesis Barrier Repair Moisturiser on Jan. 7 with malassezin, synthetic “growth factors,” copper peptides, and a $68 price tag. Ole Henriksen debuted its Après Skin Multi-Use Rich Rescue Crème on Jan. 7. Besides boasting two accent graves in its name, the moisturiser has “Scandinavian superberry oils” to treat distressed, dry skin. It’s $48.On Jan. 7, Credo Beauty made its bodycare debut with a wash, a serum, and a cream. All are infused with fermented sugar kelp extract harvested from Atlantic Sea Farms in Maine, along with sea water and spirulina. The products are $34 to $52 and took a decade to develop, thanks to the retailer’s stringent environmental guidelines. Elemis’s Pro Element Green Fig Cleansing Balm hit Sephora on Jan. 7. It’s $69 and claims to boost collagen while melting away makeup. Makeup Eraser launched its Silver-Infused Collection on Jan. 7. The tiny makeup scrubbers have pure silver threads for “advanced exfoliation” and “antibacterial properties” for $22.Fitness entrepreneur Amanda Kloots debuted a supplement brand called Proper on Jan. 7 with five color-coded categories (for example, immunity is orange and stress relief is lilac) that retail for $28 each. The brand is backed by The Center, the incubator fund that also counts Make Beauty, Prequel, and Saltair as members. Sulwhasoo has made its First Care serum available in a jumbo bottle for Lunar New Year; the package is stamped with a python-embossed pattern. It’s $170 at Sephora and Bloomingdale’s, and represents Year of the Snake’s ethos of renewal. Yes, you still need sunscreen in the winter. Atwater has a new one, called Skin Armor, with SPF 50, zinc oxide, and green tea extract. It’s $42. Solawave debuted its Red Light Special facial at Face Haus. It uses the gizmo brand’s infrared Skincare Wand to enhance results. Liz Flora called it: Milky body products are taking off. The latest is Naturium’s first-ever body serum, which launched as a D2C exclusive on Jan. 10. The bottle costs $22, boasts “plumper, firmer-looking” results, and uses Urea extract, which can help lock in moisture. I’ve tried it; it’s super-smoothing.Also in lactose land, Beekman 1802 has a new Milk Froth micellar water-gel that debuted on Jan. 6 for $29… but that brand is literally based out of a goat dairy in upstate New York, so it tracks a little more naturally.On Jan. 4, Kylie Cosmetics debuted Natural Blur, a powder foundation that comes in 30 shades and claims 30-hour endurance. (But again, please wash your face before you go to bed!) The formulation is great. It’s creamy, not cakey, and easy to blend. Naked dressing moves to the makeup bag? On Jan. 6, MAC texted its followers to “send nudes,” then dropped its Nude Collection, a cute range of lip shades in every colour of bare skin. Makeup By Mario rolled out its SuperShine lip gloss on Jan. 7. It comes in 11 shades and promises “glass-like shine” for $26. Hourglass is seeing red — but definitely not blood. The Venice, California company debuted its Phantom glossy balm in Red 0, a vegan scarlet shade that doesn’t contain any carmine, a popular cosmetic dye that comes from little cactus bugs. It’s $38, which seems expensive but apparently doesn’t deter fans: The brand says a Phantom gloss is sold every 30 seconds. Yes, it is time to start thinking about Valentine’s Day beauty launches. Dazzle Dry dropped its Lovestruck trio on Jan. 10 with $22 shades of metallic ruby, bubblegum pink, and shimmery silver. RŌZ debuted Evergreen Style Cream on Jan. 6, though both Emma Stone and Zoe Saldaña wore it to the Jan. 5 Golden Globes. It retails for $32 and claims the hold of a gel with the flexible and soft feel of a cream. The “slicked-back bun” chant of 2024 is now a product pipeline for 2025. L’Oréal Elnett’s Slick Back Cream arrived on Jan. 3; it’s the first new product from the Elnett franchise in over 10 years. The cream costs $16, and reinforces both the “slick-back” TikTok trend and the power of proper grammar. Without the hyphen, “slick back”sounds a bit like a lotion to make your lats and traps slippery. That could be really sexy, but perhaps not germane to a tight chignon.Nous dropped a dry shampoo on Jan. 7 with SPF 30 for scalp and strand protection. It’s $28 and comes with a powder-puff applicator that seems de rigueur for the category now. But can you recycle it?Like a college freshman right before sorority rush, Eva NYC decided to completely reinvent itself for 2025. The affordable haircare brand dropped seven new products on Jan. 8, including shampoos, conditioners, a split-end serum, and a dry shampoo. Everything is under $20 and can be found at Target and CVS.Phlur got a fragrance credit at the Golden Globes red carpet on Jan. 5. Rachel Brosnahan wore the brand’s new Golden Rule eau de parfum, which has mandarin orange, coconut milk, and jasmine notes. Back in the indie sleaze era, Paper magazine used to give every celebrity cover a fragrance credit along with fashion credits, ostensibly to keep advertisers happy. I believe this practice was the brainchild of editorial director Mickey Boardman and marketer Drew Elliott, who now helms lots of important stuff at MAC. Literie’s latest home fragrance candle, Sleeping in Yoga Class, launched Jan. 6. It’s $45 and smells like lavender. PR agency The Lede Company, whose portfolio includes celebrities, consumer goods and celebrities who sell consumer goods, announced its representation of D.S. & Durga on Jan. 6. This seems smart for a fragrance brand so buzzy, it’s practically a breakout Sundance actor. Demi Moore gave Lede a shoutout in her Golden Globes acceptance speech; they also represent Clinique and Glow Recipe. On Jan. 8, Dolce & Gabbana launched Devotion For Men. The fragrance is $121, with notes of coffee, lemon, and patchouli that is “inspired by the Sicilian tradition of adding a twist of lemon to a cup of espresso.” It’s easy to rag on D&G for their truly over-the-top messaging, and reasonable to shun them for their past behaviour. Still, this is a very nice way to describe a scent!Just in case you didn’t get your nativity scene fill over Christmas, Amouage has amped up its frankincense content. On Jan. 7, they introduced Purpose 50 Exceptional Extrait, a super-concentrated formula that contains 50% fragrance concentration. If the Little Drummer Boy can’t wait you up, try this $520 aroma.Did you see Urban Decay’s cameo in Doechii’s brilliant “Denial is a River” video? The Sabrina Carpenter school of sponcon reigns supreme! Source link
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Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas, and an exclusive piece of Target beauty news. Included in today’s issue: Amouage, Atwater, Beekman 1802, The Center, Credo Beauty, Dazzle Dry, Dolce & Gabbana, D.S. & Durga, Elemis, Eva NYC, Face Haus, Hourglass, Ilia Beauty, Kylie Cosmetics, L’Oréal, Literie, MAC, Makeup By Mario, Makeup Eraser, Mother Science, Naturium, Ole Henriksen, Phlur, Proper, RŌZ, Solawave, Sulwhasoo, Urban Decay, and those girls on TikTok who chant about their hairstyle.But first… Stories about makeup “dupes” are copies, too. In the 1990s, Seventeen told us how to use Wet ‘n’ Wild’s $5 nude lip liner instead of MAC’s cult Spice shade; by 2005, E.l.f. gloss had an unofficial MySpace fan page comparing it to Lancôme’s Juicy Tubes. This is not a new thing.What’s fresh is brands embracing their status as a dupe machine, instead of coyly denying it. Enter MCoBeauty. The Australian brand officially launched in 2020, but its retail ancestor, ModelCo, has been around since 2002. (Remember their aerosol spray tan?) Last March, it entered 1300 Kroger supermarkets and quickly gained a reputation for its fast sell-throughs. Today, the brand expands into 1200 Target stores.MCoBeauty also has a new team member: former Real Housewife and current TikTok streamer Bethenny Frankel. The entrepreneur and influencer is the brand’s first-ever Chief Value Officer, where her duties include internal pricing audits along with public-facing social media posts. Frankel went live on TikTok to slam Walmart’s “Wirkin” dupe as “not elite” and “sloppy.” So why is she joining a brand known for copycat practices? Frankel says it’s simple: “Because brands that create affordable products with similar quality to the luxury ones make us realize how much we are being ripped off,” she told me. She calls MCoBeauty’s makeup “prestige dupes” that “give you the excitement and feeling of a luxury good” but cost less than a Sweetgreen protein bowl. For her first order of business, Frankel guided MCoBeauty through a “price restructuring” to ensure their Target offerings stayed under $15. Her partner in the project was MCoBeauty’s CMO Meridith Rojas, who founded the influencer event network Digitour in 2019. (Viacom acquired a stake of that company in 2019; she moved onto the cosmetics world in July of last year.) To secure the Target deal, Rojas showed up for her meeting with half her face in “$500 worth of makeup” and the other half in MCoBeauty dupes. She challenged Target’s beauty buyer to tell the difference. They could not. “There’s no longer any shame in buying a copy,” Rojas insists, “as long as the quality is there.”Of course, copycats can sometimes inflame copyrights. MCoBeauty was sued twice in 2021, first by Tarte for allegedly duping its Shape Tape concealer, and then by Aussie brand Chemcorp for a lash and brow dye set. Both times, the suits were settled out of court.Today, MCoBeauty shows no signs of slowing down its mirror-mirror strategy. The brand’s most popular products include Hydrate & Glow drops — packaged in the same silhouette as Glow Recipe’s Watermelon Glow drops — and Flawless Glow, a near-clone of Charlotte Tilbury’s Flawless Filter illuminator. Three months ago, a Reddit thread asked for “a definitive list” of MCoBeauty dupes, which also elicited comparisons to Dior Beauty, Drunk Elephant, and Laneige. Here’s a visual.Rojas says MCoBeauty is in the top three cosmetics brands at Kroger right now, edging out other affordable phenoms like Nyx and Covergirl. They also boast “some of the highest repeat purchase rates” on Amazon Beauty. Why are they winning? Rojas said, “People don’t just want a cheaper version of a luxury product. They want the applicator to feel like the ‘real’ thing. They want the heaviness of a glass bottle. And they want women like Bethenny who know what they’re talking about, and can buy whatever they want, but choose this because it’s the best value.”In that way, MCoBeauty is gunning for an equity of experience — the feel of the bottle, the swipe of the sponge tip, even the baby pink glimmer of the label — that might give them an edge as new and existing affordable brands double down on making dupes. It’s early January, which means brands are super-excited to drop the super-thick, “barrier-protecting” moisturising creams that you likely already own. In case you’d like more options, voila:Ilia Beauty launched its Barrier Build moisturiser on Jan. 7. It’s $64 and “clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day.” Mother Science introduced its Molecular Genesis Barrier Repair Moisturiser on Jan. 7 with malassezin, synthetic “growth factors,” copper peptides, and a $68 price tag. Ole Henriksen debuted its Après Skin Multi-Use Rich Rescue Crème on Jan. 7. Besides boasting two accent graves in its name, the moisturiser has “Scandinavian superberry oils” to treat distressed, dry skin. It’s $48.On Jan. 7, Credo Beauty made its bodycare debut with a wash, a serum, and a cream. All are infused with fermented sugar kelp extract harvested from Atlantic Sea Farms in Maine, along with sea water and spirulina. The products are $34 to $52 and took a decade to develop, thanks to the retailer’s stringent environmental guidelines. Elemis’s Pro Element Green Fig Cleansing Balm hit Sephora on Jan. 7. It’s $69 and claims to boost collagen while melting away makeup. Makeup Eraser launched its Silver-Infused Collection on Jan. 7. The tiny makeup scrubbers have pure silver threads for “advanced exfoliation” and “antibacterial properties” for $22.Fitness entrepreneur Amanda Kloots debuted a supplement brand called Proper on Jan. 7 with five color-coded categories (for example, immunity is orange and stress relief is lilac) that retail for $28 each. The brand is backed by The Center, the incubator fund that also counts Make Beauty, Prequel, and Saltair as members. Sulwhasoo has made its First Care serum available in a jumbo bottle for Lunar New Year; the package is stamped with a python-embossed pattern. It’s $170 at Sephora and Bloomingdale’s, and represents Year of the Snake’s ethos of renewal. Yes, you still need sunscreen in the winter. Atwater has a new one, called Skin Armor, with SPF 50, zinc oxide, and green tea extract. It’s $42. Solawave debuted its Red Light Special facial at Face Haus. It uses the gizmo brand’s infrared Skincare Wand to enhance results. Liz Flora called it: Milky body products are taking off. The latest is Naturium’s first-ever body serum, which launched as a D2C exclusive on Jan. 10. The bottle costs $22, boasts “plumper, firmer-looking” results, and uses Urea extract, which can help lock in moisture. I’ve tried it; it’s super-smoothing.Also in lactose land, Beekman 1802 has a new Milk Froth micellar water-gel that debuted on Jan. 6 for $29… but that brand is literally based out of a goat dairy in upstate New York, so it tracks a little more naturally.On Jan. 4, Kylie Cosmetics debuted Natural Blur, a powder foundation that comes in 30 shades and claims 30-hour endurance. (But again, please wash your face before you go to bed!) The formulation is great. It’s creamy, not cakey, and easy to blend. Naked dressing moves to the makeup bag? On Jan. 6, MAC texted its followers to “send nudes,” then dropped its Nude Collection, a cute range of lip shades in every colour of bare skin. Makeup By Mario rolled out its SuperShine lip gloss on Jan. 7. It comes in 11 shades and promises “glass-like shine” for $26. Hourglass is seeing red — but definitely not blood. The Venice, California company debuted its Phantom glossy balm in Red 0, a vegan scarlet shade that doesn’t contain any carmine, a popular cosmetic dye that comes from little cactus bugs. It’s $38, which seems expensive but apparently doesn’t deter fans: The brand says a Phantom gloss is sold every 30 seconds. Yes, it is time to start thinking about Valentine’s Day beauty launches. Dazzle Dry dropped its Lovestruck trio on Jan. 10 with $22 shades of metallic ruby, bubblegum pink, and shimmery silver. RŌZ debuted Evergreen Style Cream on Jan. 6, though both Emma Stone and Zoe Saldaña wore it to the Jan. 5 Golden Globes. It retails for $32 and claims the hold of a gel with the flexible and soft feel of a cream. The “slicked-back bun” chant of 2024 is now a product pipeline for 2025. L’Oréal Elnett’s Slick Back Cream arrived on Jan. 3; it’s the first new product from the Elnett franchise in over 10 years. The cream costs $16, and reinforces both the “slick-back” TikTok trend and the power of proper grammar. Without the hyphen, “slick back”sounds a bit like a lotion to make your lats and traps slippery. That could be really sexy, but perhaps not germane to a tight chignon.Nous dropped a dry shampoo on Jan. 7 with SPF 30 for scalp and strand protection. It’s $28 and comes with a powder-puff applicator that seems de rigueur for the category now. But can you recycle it?Like a college freshman right before sorority rush, Eva NYC decided to completely reinvent itself for 2025. The affordable haircare brand dropped seven new products on Jan. 8, including shampoos, conditioners, a split-end serum, and a dry shampoo. Everything is under $20 and can be found at Target and CVS.Phlur got a fragrance credit at the Golden Globes red carpet on Jan. 5. Rachel Brosnahan wore the brand’s new Golden Rule eau de parfum, which has mandarin orange, coconut milk, and jasmine notes. Back in the indie sleaze era, Paper magazine used to give every celebrity cover a fragrance credit along with fashion credits, ostensibly to keep advertisers happy. I believe this practice was the brainchild of editorial director Mickey Boardman and marketer Drew Elliott, who now helms lots of important stuff at MAC. Literie’s latest home fragrance candle, Sleeping in Yoga Class, launched Jan. 6. It’s $45 and smells like lavender. PR agency The Lede Company, whose portfolio includes celebrities, consumer goods and celebrities who sell consumer goods, announced its representation of D.S. & Durga on Jan. 6. This seems smart for a fragrance brand so buzzy, it’s practically a breakout Sundance actor. Demi Moore gave Lede a shoutout in her Golden Globes acceptance speech; they also represent Clinique and Glow Recipe. On Jan. 8, Dolce & Gabbana launched Devotion For Men. The fragrance is $121, with notes of coffee, lemon, and patchouli that is “inspired by the Sicilian tradition of adding a twist of lemon to a cup of espresso.” It’s easy to rag on D&G for their truly over-the-top messaging, and reasonable to shun them for their past behaviour. Still, this is a very nice way to describe a scent!Just in case you didn’t get your nativity scene fill over Christmas, Amouage has amped up its frankincense content. On Jan. 7, they introduced Purpose 50 Exceptional Extrait, a super-concentrated formula that contains 50% fragrance concentration. If the Little Drummer Boy can’t wait you up, try this $520 aroma.Did you see Urban Decay’s cameo in Doechii’s brilliant “Denial is a River” video? The Sabrina Carpenter school of sponcon reigns supreme! Source link
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Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas, and an exclusive piece of Target beauty news. Included in today’s issue: Amouage, Atwater, Beekman 1802, The Center, Credo Beauty, Dazzle Dry, Dolce & Gabbana, D.S. & Durga, Elemis, Eva NYC, Face Haus, Hourglass, Ilia Beauty, Kylie Cosmetics, L’Oréal, Literie, MAC, Makeup By Mario, Makeup Eraser, Mother Science, Naturium, Ole Henriksen, Phlur, Proper, RŌZ, Solawave, Sulwhasoo, Urban Decay, and those girls on TikTok who chant about their hairstyle.But first… Stories about makeup “dupes” are copies, too. In the 1990s, Seventeen told us how to use Wet ‘n’ Wild’s $5 nude lip liner instead of MAC’s cult Spice shade; by 2005, E.l.f. gloss had an unofficial MySpace fan page comparing it to Lancôme’s Juicy Tubes. This is not a new thing.What’s fresh is brands embracing their status as a dupe machine, instead of coyly denying it. Enter MCoBeauty. The Australian brand officially launched in 2020, but its retail ancestor, ModelCo, has been around since 2002. (Remember their aerosol spray tan?) Last March, it entered 1300 Kroger supermarkets and quickly gained a reputation for its fast sell-throughs. Today, the brand expands into 1200 Target stores.MCoBeauty also has a new team member: former Real Housewife and current TikTok streamer Bethenny Frankel. The entrepreneur and influencer is the brand’s first-ever Chief Value Officer, where her duties include internal pricing audits along with public-facing social media posts. Frankel went live on TikTok to slam Walmart’s “Wirkin” dupe as “not elite” and “sloppy.” So why is she joining a brand known for copycat practices? Frankel says it’s simple: “Because brands that create affordable products with similar quality to the luxury ones make us realize how much we are being ripped off,” she told me. She calls MCoBeauty’s makeup “prestige dupes” that “give you the excitement and feeling of a luxury good” but cost less than a Sweetgreen protein bowl. For her first order of business, Frankel guided MCoBeauty through a “price restructuring” to ensure their Target offerings stayed under $15. Her partner in the project was MCoBeauty’s CMO Meridith Rojas, who founded the influencer event network Digitour in 2019. (Viacom acquired a stake of that company in 2019; she moved onto the cosmetics world in July of last year.) To secure the Target deal, Rojas showed up for her meeting with half her face in “$500 worth of makeup” and the other half in MCoBeauty dupes. She challenged Target’s beauty buyer to tell the difference. They could not. “There’s no longer any shame in buying a copy,” Rojas insists, “as long as the quality is there.”Of course, copycats can sometimes inflame copyrights. MCoBeauty was sued twice in 2021, first by Tarte for allegedly duping its Shape Tape concealer, and then by Aussie brand Chemcorp for a lash and brow dye set. Both times, the suits were settled out of court.Today, MCoBeauty shows no signs of slowing down its mirror-mirror strategy. The brand’s most popular products include Hydrate & Glow drops — packaged in the same silhouette as Glow Recipe’s Watermelon Glow drops — and Flawless Glow, a near-clone of Charlotte Tilbury’s Flawless Filter illuminator. Three months ago, a Reddit thread asked for “a definitive list” of MCoBeauty dupes, which also elicited comparisons to Dior Beauty, Drunk Elephant, and Laneige. Here’s a visual.Rojas says MCoBeauty is in the top three cosmetics brands at Kroger right now, edging out other affordable phenoms like Nyx and Covergirl. They also boast “some of the highest repeat purchase rates” on Amazon Beauty. Why are they winning? Rojas said, “People don’t just want a cheaper version of a luxury product. They want the applicator to feel like the ‘real’ thing. They want the heaviness of a glass bottle. And they want women like Bethenny who know what they’re talking about, and can buy whatever they want, but choose this because it’s the best value.”In that way, MCoBeauty is gunning for an equity of experience — the feel of the bottle, the swipe of the sponge tip, even the baby pink glimmer of the label — that might give them an edge as new and existing affordable brands double down on making dupes. It’s early January, which means brands are super-excited to drop the super-thick, “barrier-protecting” moisturising creams that you likely already own. In case you’d like more options, voila:Ilia Beauty launched its Barrier Build moisturiser on Jan. 7. It’s $64 and “clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day.” Mother Science introduced its Molecular Genesis Barrier Repair Moisturiser on Jan. 7 with malassezin, synthetic “growth factors,” copper peptides, and a $68 price tag. Ole Henriksen debuted its Après Skin Multi-Use Rich Rescue Crème on Jan. 7. Besides boasting two accent graves in its name, the moisturiser has “Scandinavian superberry oils” to treat distressed, dry skin. It’s $48.On Jan. 7, Credo Beauty made its bodycare debut with a wash, a serum, and a cream. All are infused with fermented sugar kelp extract harvested from Atlantic Sea Farms in Maine, along with sea water and spirulina. The products are $34 to $52 and took a decade to develop, thanks to the retailer’s stringent environmental guidelines. Elemis’s Pro Element Green Fig Cleansing Balm hit Sephora on Jan. 7. It’s $69 and claims to boost collagen while melting away makeup. Makeup Eraser launched its Silver-Infused Collection on Jan. 7. The tiny makeup scrubbers have pure silver threads for “advanced exfoliation” and “antibacterial properties” for $22.Fitness entrepreneur Amanda Kloots debuted a supplement brand called Proper on Jan. 7 with five color-coded categories (for example, immunity is orange and stress relief is lilac) that retail for $28 each. The brand is backed by The Center, the incubator fund that also counts Make Beauty, Prequel, and Saltair as members. Sulwhasoo has made its First Care serum available in a jumbo bottle for Lunar New Year; the package is stamped with a python-embossed pattern. It’s $170 at Sephora and Bloomingdale’s, and represents Year of the Snake’s ethos of renewal. Yes, you still need sunscreen in the winter. Atwater has a new one, called Skin Armor, with SPF 50, zinc oxide, and green tea extract. It’s $42. Solawave debuted its Red Light Special facial at Face Haus. It uses the gizmo brand’s infrared Skincare Wand to enhance results. Liz Flora called it: Milky body products are taking off. The latest is Naturium’s first-ever body serum, which launched as a D2C exclusive on Jan. 10. The bottle costs $22, boasts “plumper, firmer-looking” results, and uses Urea extract, which can help lock in moisture. I’ve tried it; it’s super-smoothing.Also in lactose land, Beekman 1802 has a new Milk Froth micellar water-gel that debuted on Jan. 6 for $29… but that brand is literally based out of a goat dairy in upstate New York, so it tracks a little more naturally.On Jan. 4, Kylie Cosmetics debuted Natural Blur, a powder foundation that comes in 30 shades and claims 30-hour endurance. (But again, please wash your face before you go to bed!) The formulation is great. It’s creamy, not cakey, and easy to blend. Naked dressing moves to the makeup bag? On Jan. 6, MAC texted its followers to “send nudes,” then dropped its Nude Collection, a cute range of lip shades in every colour of bare skin. Makeup By Mario rolled out its SuperShine lip gloss on Jan. 7. It comes in 11 shades and promises “glass-like shine” for $26. Hourglass is seeing red — but definitely not blood. The Venice, California company debuted its Phantom glossy balm in Red 0, a vegan scarlet shade that doesn’t contain any carmine, a popular cosmetic dye that comes from little cactus bugs. It’s $38, which seems expensive but apparently doesn’t deter fans: The brand says a Phantom gloss is sold every 30 seconds. Yes, it is time to start thinking about Valentine’s Day beauty launches. Dazzle Dry dropped its Lovestruck trio on Jan. 10 with $22 shades of metallic ruby, bubblegum pink, and shimmery silver. RŌZ debuted Evergreen Style Cream on Jan. 6, though both Emma Stone and Zoe Saldaña wore it to the Jan. 5 Golden Globes. It retails for $32 and claims the hold of a gel with the flexible and soft feel of a cream. The “slicked-back bun” chant of 2024 is now a product pipeline for 2025. L’Oréal Elnett’s Slick Back Cream arrived on Jan. 3; it’s the first new product from the Elnett franchise in over 10 years. The cream costs $16, and reinforces both the “slick-back” TikTok trend and the power of proper grammar. Without the hyphen, “slick back”sounds a bit like a lotion to make your lats and traps slippery. That could be really sexy, but perhaps not germane to a tight chignon.Nous dropped a dry shampoo on Jan. 7 with SPF 30 for scalp and strand protection. It’s $28 and comes with a powder-puff applicator that seems de rigueur for the category now. But can you recycle it?Like a college freshman right before sorority rush, Eva NYC decided to completely reinvent itself for 2025. The affordable haircare brand dropped seven new products on Jan. 8, including shampoos, conditioners, a split-end serum, and a dry shampoo. Everything is under $20 and can be found at Target and CVS.Phlur got a fragrance credit at the Golden Globes red carpet on Jan. 5. Rachel Brosnahan wore the brand’s new Golden Rule eau de parfum, which has mandarin orange, coconut milk, and jasmine notes. Back in the indie sleaze era, Paper magazine used to give every celebrity cover a fragrance credit along with fashion credits, ostensibly to keep advertisers happy. I believe this practice was the brainchild of editorial director Mickey Boardman and marketer Drew Elliott, who now helms lots of important stuff at MAC. Literie’s latest home fragrance candle, Sleeping in Yoga Class, launched Jan. 6. It’s $45 and smells like lavender. PR agency The Lede Company, whose portfolio includes celebrities, consumer goods and celebrities who sell consumer goods, announced its representation of D.S. & Durga on Jan. 6. This seems smart for a fragrance brand so buzzy, it’s practically a breakout Sundance actor. Demi Moore gave Lede a shoutout in her Golden Globes acceptance speech; they also represent Clinique and Glow Recipe. On Jan. 8, Dolce & Gabbana launched Devotion For Men. The fragrance is $121, with notes of coffee, lemon, and patchouli that is “inspired by the Sicilian tradition of adding a twist of lemon to a cup of espresso.” It’s easy to rag on D&G for their truly over-the-top messaging, and reasonable to shun them for their past behaviour. Still, this is a very nice way to describe a scent!Just in case you didn’t get your nativity scene fill over Christmas, Amouage has amped up its frankincense content. On Jan. 7, they introduced Purpose 50 Exceptional Extrait, a super-concentrated formula that contains 50% fragrance concentration. If the Little Drummer Boy can’t wait you up, try this $520 aroma.Did you see Urban Decay’s cameo in Doechii’s brilliant “Denial is a River” video? The Sabrina Carpenter school of sponcon reigns supreme! Source link
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Photo
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas, and an exclusive piece of Target beauty news. Included in today’s issue: Amouage, Atwater, Beekman 1802, The Center, Credo Beauty, Dazzle Dry, Dolce & Gabbana, D.S. & Durga, Elemis, Eva NYC, Face Haus, Hourglass, Ilia Beauty, Kylie Cosmetics, L’Oréal, Literie, MAC, Makeup By Mario, Makeup Eraser, Mother Science, Naturium, Ole Henriksen, Phlur, Proper, RŌZ, Solawave, Sulwhasoo, Urban Decay, and those girls on TikTok who chant about their hairstyle.But first… Stories about makeup “dupes” are copies, too. In the 1990s, Seventeen told us how to use Wet ‘n’ Wild’s $5 nude lip liner instead of MAC’s cult Spice shade; by 2005, E.l.f. gloss had an unofficial MySpace fan page comparing it to Lancôme’s Juicy Tubes. This is not a new thing.What’s fresh is brands embracing their status as a dupe machine, instead of coyly denying it. Enter MCoBeauty. The Australian brand officially launched in 2020, but its retail ancestor, ModelCo, has been around since 2002. (Remember their aerosol spray tan?) Last March, it entered 1300 Kroger supermarkets and quickly gained a reputation for its fast sell-throughs. Today, the brand expands into 1200 Target stores.MCoBeauty also has a new team member: former Real Housewife and current TikTok streamer Bethenny Frankel. The entrepreneur and influencer is the brand’s first-ever Chief Value Officer, where her duties include internal pricing audits along with public-facing social media posts. Frankel went live on TikTok to slam Walmart’s “Wirkin” dupe as “not elite” and “sloppy.” So why is she joining a brand known for copycat practices? Frankel says it’s simple: “Because brands that create affordable products with similar quality to the luxury ones make us realize how much we are being ripped off,” she told me. She calls MCoBeauty’s makeup “prestige dupes” that “give you the excitement and feeling of a luxury good” but cost less than a Sweetgreen protein bowl. For her first order of business, Frankel guided MCoBeauty through a “price restructuring” to ensure their Target offerings stayed under $15. Her partner in the project was MCoBeauty’s CMO Meridith Rojas, who founded the influencer event network Digitour in 2019. (Viacom acquired a stake of that company in 2019; she moved onto the cosmetics world in July of last year.) To secure the Target deal, Rojas showed up for her meeting with half her face in “$500 worth of makeup” and the other half in MCoBeauty dupes. She challenged Target’s beauty buyer to tell the difference. They could not. “There’s no longer any shame in buying a copy,” Rojas insists, “as long as the quality is there.”Of course, copycats can sometimes inflame copyrights. MCoBeauty was sued twice in 2021, first by Tarte for allegedly duping its Shape Tape concealer, and then by Aussie brand Chemcorp for a lash and brow dye set. Both times, the suits were settled out of court.Today, MCoBeauty shows no signs of slowing down its mirror-mirror strategy. The brand’s most popular products include Hydrate & Glow drops — packaged in the same silhouette as Glow Recipe’s Watermelon Glow drops — and Flawless Glow, a near-clone of Charlotte Tilbury’s Flawless Filter illuminator. Three months ago, a Reddit thread asked for “a definitive list” of MCoBeauty dupes, which also elicited comparisons to Dior Beauty, Drunk Elephant, and Laneige. Here’s a visual.Rojas says MCoBeauty is in the top three cosmetics brands at Kroger right now, edging out other affordable phenoms like Nyx and Covergirl. They also boast “some of the highest repeat purchase rates” on Amazon Beauty. Why are they winning? Rojas said, “People don’t just want a cheaper version of a luxury product. They want the applicator to feel like the ‘real’ thing. They want the heaviness of a glass bottle. And they want women like Bethenny who know what they’re talking about, and can buy whatever they want, but choose this because it’s the best value.”In that way, MCoBeauty is gunning for an equity of experience — the feel of the bottle, the swipe of the sponge tip, even the baby pink glimmer of the label — that might give them an edge as new and existing affordable brands double down on making dupes. It’s early January, which means brands are super-excited to drop the super-thick, “barrier-protecting” moisturising creams that you likely already own. In case you’d like more options, voila:Ilia Beauty launched its Barrier Build moisturiser on Jan. 7. It’s $64 and “clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day.” Mother Science introduced its Molecular Genesis Barrier Repair Moisturiser on Jan. 7 with malassezin, synthetic “growth factors,” copper peptides, and a $68 price tag. Ole Henriksen debuted its Après Skin Multi-Use Rich Rescue Crème on Jan. 7. Besides boasting two accent graves in its name, the moisturiser has “Scandinavian superberry oils” to treat distressed, dry skin. It’s $48.On Jan. 7, Credo Beauty made its bodycare debut with a wash, a serum, and a cream. All are infused with fermented sugar kelp extract harvested from Atlantic Sea Farms in Maine, along with sea water and spirulina. The products are $34 to $52 and took a decade to develop, thanks to the retailer’s stringent environmental guidelines. Elemis’s Pro Element Green Fig Cleansing Balm hit Sephora on Jan. 7. It’s $69 and claims to boost collagen while melting away makeup. Makeup Eraser launched its Silver-Infused Collection on Jan. 7. The tiny makeup scrubbers have pure silver threads for “advanced exfoliation” and “antibacterial properties” for $22.Fitness entrepreneur Amanda Kloots debuted a supplement brand called Proper on Jan. 7 with five color-coded categories (for example, immunity is orange and stress relief is lilac) that retail for $28 each. The brand is backed by The Center, the incubator fund that also counts Make Beauty, Prequel, and Saltair as members. Sulwhasoo has made its First Care serum available in a jumbo bottle for Lunar New Year; the package is stamped with a python-embossed pattern. It’s $170 at Sephora and Bloomingdale’s, and represents Year of the Snake’s ethos of renewal. Yes, you still need sunscreen in the winter. Atwater has a new one, called Skin Armor, with SPF 50, zinc oxide, and green tea extract. It’s $42. Solawave debuted its Red Light Special facial at Face Haus. It uses the gizmo brand’s infrared Skincare Wand to enhance results. Liz Flora called it: Milky body products are taking off. The latest is Naturium’s first-ever body serum, which launched as a D2C exclusive on Jan. 10. The bottle costs $22, boasts “plumper, firmer-looking” results, and uses Urea extract, which can help lock in moisture. I’ve tried it; it’s super-smoothing.Also in lactose land, Beekman 1802 has a new Milk Froth micellar water-gel that debuted on Jan. 6 for $29… but that brand is literally based out of a goat dairy in upstate New York, so it tracks a little more naturally.On Jan. 4, Kylie Cosmetics debuted Natural Blur, a powder foundation that comes in 30 shades and claims 30-hour endurance. (But again, please wash your face before you go to bed!) The formulation is great. It’s creamy, not cakey, and easy to blend. Naked dressing moves to the makeup bag? On Jan. 6, MAC texted its followers to “send nudes,” then dropped its Nude Collection, a cute range of lip shades in every colour of bare skin. Makeup By Mario rolled out its SuperShine lip gloss on Jan. 7. It comes in 11 shades and promises “glass-like shine” for $26. Hourglass is seeing red — but definitely not blood. The Venice, California company debuted its Phantom glossy balm in Red 0, a vegan scarlet shade that doesn’t contain any carmine, a popular cosmetic dye that comes from little cactus bugs. It’s $38, which seems expensive but apparently doesn’t deter fans: The brand says a Phantom gloss is sold every 30 seconds. Yes, it is time to start thinking about Valentine’s Day beauty launches. Dazzle Dry dropped its Lovestruck trio on Jan. 10 with $22 shades of metallic ruby, bubblegum pink, and shimmery silver. RŌZ debuted Evergreen Style Cream on Jan. 6, though both Emma Stone and Zoe Saldaña wore it to the Jan. 5 Golden Globes. It retails for $32 and claims the hold of a gel with the flexible and soft feel of a cream. The “slicked-back bun” chant of 2024 is now a product pipeline for 2025. L’Oréal Elnett’s Slick Back Cream arrived on Jan. 3; it’s the first new product from the Elnett franchise in over 10 years. The cream costs $16, and reinforces both the “slick-back” TikTok trend and the power of proper grammar. Without the hyphen, “slick back”sounds a bit like a lotion to make your lats and traps slippery. That could be really sexy, but perhaps not germane to a tight chignon.Nous dropped a dry shampoo on Jan. 7 with SPF 30 for scalp and strand protection. It’s $28 and comes with a powder-puff applicator that seems de rigueur for the category now. But can you recycle it?Like a college freshman right before sorority rush, Eva NYC decided to completely reinvent itself for 2025. The affordable haircare brand dropped seven new products on Jan. 8, including shampoos, conditioners, a split-end serum, and a dry shampoo. Everything is under $20 and can be found at Target and CVS.Phlur got a fragrance credit at the Golden Globes red carpet on Jan. 5. Rachel Brosnahan wore the brand’s new Golden Rule eau de parfum, which has mandarin orange, coconut milk, and jasmine notes. Back in the indie sleaze era, Paper magazine used to give every celebrity cover a fragrance credit along with fashion credits, ostensibly to keep advertisers happy. I believe this practice was the brainchild of editorial director Mickey Boardman and marketer Drew Elliott, who now helms lots of important stuff at MAC. Literie’s latest home fragrance candle, Sleeping in Yoga Class, launched Jan. 6. It’s $45 and smells like lavender. PR agency The Lede Company, whose portfolio includes celebrities, consumer goods and celebrities who sell consumer goods, announced its representation of D.S. & Durga on Jan. 6. This seems smart for a fragrance brand so buzzy, it’s practically a breakout Sundance actor. Demi Moore gave Lede a shoutout in her Golden Globes acceptance speech; they also represent Clinique and Glow Recipe. On Jan. 8, Dolce & Gabbana launched Devotion For Men. The fragrance is $121, with notes of coffee, lemon, and patchouli that is “inspired by the Sicilian tradition of adding a twist of lemon to a cup of espresso.” It’s easy to rag on D&G for their truly over-the-top messaging, and reasonable to shun them for their past behaviour. Still, this is a very nice way to describe a scent!Just in case you didn’t get your nativity scene fill over Christmas, Amouage has amped up its frankincense content. On Jan. 7, they introduced Purpose 50 Exceptional Extrait, a super-concentrated formula that contains 50% fragrance concentration. If the Little Drummer Boy can’t wait you up, try this $520 aroma.Did you see Urban Decay’s cameo in Doechii’s brilliant “Denial is a River” video? The Sabrina Carpenter school of sponcon reigns supreme! Source link
0 notes
Photo
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas, and an exclusive piece of Target beauty news. Included in today’s issue: Amouage, Atwater, Beekman 1802, The Center, Credo Beauty, Dazzle Dry, Dolce & Gabbana, D.S. & Durga, Elemis, Eva NYC, Face Haus, Hourglass, Ilia Beauty, Kylie Cosmetics, L’Oréal, Literie, MAC, Makeup By Mario, Makeup Eraser, Mother Science, Naturium, Ole Henriksen, Phlur, Proper, RŌZ, Solawave, Sulwhasoo, Urban Decay, and those girls on TikTok who chant about their hairstyle.But first… Stories about makeup “dupes” are copies, too. In the 1990s, Seventeen told us how to use Wet ‘n’ Wild’s $5 nude lip liner instead of MAC’s cult Spice shade; by 2005, E.l.f. gloss had an unofficial MySpace fan page comparing it to Lancôme’s Juicy Tubes. This is not a new thing.What’s fresh is brands embracing their status as a dupe machine, instead of coyly denying it. Enter MCoBeauty. The Australian brand officially launched in 2020, but its retail ancestor, ModelCo, has been around since 2002. (Remember their aerosol spray tan?) Last March, it entered 1300 Kroger supermarkets and quickly gained a reputation for its fast sell-throughs. Today, the brand expands into 1200 Target stores.MCoBeauty also has a new team member: former Real Housewife and current TikTok streamer Bethenny Frankel. The entrepreneur and influencer is the brand’s first-ever Chief Value Officer, where her duties include internal pricing audits along with public-facing social media posts. Frankel went live on TikTok to slam Walmart’s “Wirkin” dupe as “not elite” and “sloppy.” So why is she joining a brand known for copycat practices? Frankel says it’s simple: “Because brands that create affordable products with similar quality to the luxury ones make us realize how much we are being ripped off,” she told me. She calls MCoBeauty’s makeup “prestige dupes” that “give you the excitement and feeling of a luxury good” but cost less than a Sweetgreen protein bowl. For her first order of business, Frankel guided MCoBeauty through a “price restructuring” to ensure their Target offerings stayed under $15. Her partner in the project was MCoBeauty’s CMO Meridith Rojas, who founded the influencer event network Digitour in 2019. (Viacom acquired a stake of that company in 2019; she moved onto the cosmetics world in July of last year.) To secure the Target deal, Rojas showed up for her meeting with half her face in “$500 worth of makeup” and the other half in MCoBeauty dupes. She challenged Target’s beauty buyer to tell the difference. They could not. “There’s no longer any shame in buying a copy,” Rojas insists, “as long as the quality is there.”Of course, copycats can sometimes inflame copyrights. MCoBeauty was sued twice in 2021, first by Tarte for allegedly duping its Shape Tape concealer, and then by Aussie brand Chemcorp for a lash and brow dye set. Both times, the suits were settled out of court.Today, MCoBeauty shows no signs of slowing down its mirror-mirror strategy. The brand’s most popular products include Hydrate & Glow drops — packaged in the same silhouette as Glow Recipe’s Watermelon Glow drops — and Flawless Glow, a near-clone of Charlotte Tilbury’s Flawless Filter illuminator. Three months ago, a Reddit thread asked for “a definitive list” of MCoBeauty dupes, which also elicited comparisons to Dior Beauty, Drunk Elephant, and Laneige. Here’s a visual.Rojas says MCoBeauty is in the top three cosmetics brands at Kroger right now, edging out other affordable phenoms like Nyx and Covergirl. They also boast “some of the highest repeat purchase rates” on Amazon Beauty. Why are they winning? Rojas said, “People don’t just want a cheaper version of a luxury product. They want the applicator to feel like the ‘real’ thing. They want the heaviness of a glass bottle. And they want women like Bethenny who know what they’re talking about, and can buy whatever they want, but choose this because it’s the best value.”In that way, MCoBeauty is gunning for an equity of experience — the feel of the bottle, the swipe of the sponge tip, even the baby pink glimmer of the label — that might give them an edge as new and existing affordable brands double down on making dupes. It’s early January, which means brands are super-excited to drop the super-thick, “barrier-protecting” moisturising creams that you likely already own. In case you’d like more options, voila:Ilia Beauty launched its Barrier Build moisturiser on Jan. 7. It’s $64 and “clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day.” Mother Science introduced its Molecular Genesis Barrier Repair Moisturiser on Jan. 7 with malassezin, synthetic “growth factors,” copper peptides, and a $68 price tag. Ole Henriksen debuted its Après Skin Multi-Use Rich Rescue Crème on Jan. 7. Besides boasting two accent graves in its name, the moisturiser has “Scandinavian superberry oils” to treat distressed, dry skin. It’s $48.On Jan. 7, Credo Beauty made its bodycare debut with a wash, a serum, and a cream. All are infused with fermented sugar kelp extract harvested from Atlantic Sea Farms in Maine, along with sea water and spirulina. The products are $34 to $52 and took a decade to develop, thanks to the retailer’s stringent environmental guidelines. Elemis’s Pro Element Green Fig Cleansing Balm hit Sephora on Jan. 7. It’s $69 and claims to boost collagen while melting away makeup. Makeup Eraser launched its Silver-Infused Collection on Jan. 7. The tiny makeup scrubbers have pure silver threads for “advanced exfoliation” and “antibacterial properties” for $22.Fitness entrepreneur Amanda Kloots debuted a supplement brand called Proper on Jan. 7 with five color-coded categories (for example, immunity is orange and stress relief is lilac) that retail for $28 each. The brand is backed by The Center, the incubator fund that also counts Make Beauty, Prequel, and Saltair as members. Sulwhasoo has made its First Care serum available in a jumbo bottle for Lunar New Year; the package is stamped with a python-embossed pattern. It’s $170 at Sephora and Bloomingdale’s, and represents Year of the Snake’s ethos of renewal. Yes, you still need sunscreen in the winter. Atwater has a new one, called Skin Armor, with SPF 50, zinc oxide, and green tea extract. It’s $42. Solawave debuted its Red Light Special facial at Face Haus. It uses the gizmo brand’s infrared Skincare Wand to enhance results. Liz Flora called it: Milky body products are taking off. The latest is Naturium’s first-ever body serum, which launched as a D2C exclusive on Jan. 10. The bottle costs $22, boasts “plumper, firmer-looking” results, and uses Urea extract, which can help lock in moisture. I’ve tried it; it’s super-smoothing.Also in lactose land, Beekman 1802 has a new Milk Froth micellar water-gel that debuted on Jan. 6 for $29… but that brand is literally based out of a goat dairy in upstate New York, so it tracks a little more naturally.On Jan. 4, Kylie Cosmetics debuted Natural Blur, a powder foundation that comes in 30 shades and claims 30-hour endurance. (But again, please wash your face before you go to bed!) The formulation is great. It’s creamy, not cakey, and easy to blend. Naked dressing moves to the makeup bag? On Jan. 6, MAC texted its followers to “send nudes,” then dropped its Nude Collection, a cute range of lip shades in every colour of bare skin. Makeup By Mario rolled out its SuperShine lip gloss on Jan. 7. It comes in 11 shades and promises “glass-like shine” for $26. Hourglass is seeing red — but definitely not blood. The Venice, California company debuted its Phantom glossy balm in Red 0, a vegan scarlet shade that doesn’t contain any carmine, a popular cosmetic dye that comes from little cactus bugs. It’s $38, which seems expensive but apparently doesn’t deter fans: The brand says a Phantom gloss is sold every 30 seconds. Yes, it is time to start thinking about Valentine’s Day beauty launches. Dazzle Dry dropped its Lovestruck trio on Jan. 10 with $22 shades of metallic ruby, bubblegum pink, and shimmery silver. RŌZ debuted Evergreen Style Cream on Jan. 6, though both Emma Stone and Zoe Saldaña wore it to the Jan. 5 Golden Globes. It retails for $32 and claims the hold of a gel with the flexible and soft feel of a cream. The “slicked-back bun” chant of 2024 is now a product pipeline for 2025. L’Oréal Elnett’s Slick Back Cream arrived on Jan. 3; it’s the first new product from the Elnett franchise in over 10 years. The cream costs $16, and reinforces both the “slick-back” TikTok trend and the power of proper grammar. Without the hyphen, “slick back”sounds a bit like a lotion to make your lats and traps slippery. That could be really sexy, but perhaps not germane to a tight chignon.Nous dropped a dry shampoo on Jan. 7 with SPF 30 for scalp and strand protection. It’s $28 and comes with a powder-puff applicator that seems de rigueur for the category now. But can you recycle it?Like a college freshman right before sorority rush, Eva NYC decided to completely reinvent itself for 2025. The affordable haircare brand dropped seven new products on Jan. 8, including shampoos, conditioners, a split-end serum, and a dry shampoo. Everything is under $20 and can be found at Target and CVS.Phlur got a fragrance credit at the Golden Globes red carpet on Jan. 5. Rachel Brosnahan wore the brand’s new Golden Rule eau de parfum, which has mandarin orange, coconut milk, and jasmine notes. Back in the indie sleaze era, Paper magazine used to give every celebrity cover a fragrance credit along with fashion credits, ostensibly to keep advertisers happy. I believe this practice was the brainchild of editorial director Mickey Boardman and marketer Drew Elliott, who now helms lots of important stuff at MAC. Literie’s latest home fragrance candle, Sleeping in Yoga Class, launched Jan. 6. It’s $45 and smells like lavender. PR agency The Lede Company, whose portfolio includes celebrities, consumer goods and celebrities who sell consumer goods, announced its representation of D.S. & Durga on Jan. 6. This seems smart for a fragrance brand so buzzy, it’s practically a breakout Sundance actor. Demi Moore gave Lede a shoutout in her Golden Globes acceptance speech; they also represent Clinique and Glow Recipe. On Jan. 8, Dolce & Gabbana launched Devotion For Men. The fragrance is $121, with notes of coffee, lemon, and patchouli that is “inspired by the Sicilian tradition of adding a twist of lemon to a cup of espresso.” It’s easy to rag on D&G for their truly over-the-top messaging, and reasonable to shun them for their past behaviour. Still, this is a very nice way to describe a scent!Just in case you didn’t get your nativity scene fill over Christmas, Amouage has amped up its frankincense content. On Jan. 7, they introduced Purpose 50 Exceptional Extrait, a super-concentrated formula that contains 50% fragrance concentration. If the Little Drummer Boy can’t wait you up, try this $520 aroma.Did you see Urban Decay’s cameo in Doechii’s brilliant “Denial is a River” video? The Sabrina Carpenter school of sponcon reigns supreme! Source link
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In 2021, Cypriot online marketplace X grew sales by 30% for local businesses. This rapid growth demonstrates the major sales opportunity online marketplaces provide for Cypriot companies looking to reach new B2B customers domestically and worldwide. This article will start by giving some background on the e-commerce landscape in Cyprus and how online marketplaces fit into the overall picture. Next, the top international and local Cyprus-based marketplaces will be looked at. The key details of each marketplace most relevant for Cypriot businesses will be highlighted. After that, practical tips will be provided on how to get set up on these marketplaces as a seller. This will include information on signing up, creating marketplace listings, and integrating operations. Optimising marketplace listings for maximum visibility will then be explored. Guidance will be given on things like titles, descriptions, keywords, images, and SEO to help listings stand out. Valuable promotional features exclusive to marketplace sellers will also be discussed. Examples like sponsored ads and special placement will be outlined to help promote products. The benefits of tapping into existing marketplace audiences will be emphasised. This pre-built customer base allows for quick scaling without extensive marketing. Finally, a summary will be provided of the key recommended marketplace strategies for Cypriot companies. The goal is for readers to leave with actionable insights to boost B2B e-commerce sales. The top international and Cyprus-specific online marketplaces best suited for different industries For Cypriot businesses, the ideal online marketplace depends on your industry, target customers, and whether you want to reach domestic or international buyers. This section will overview the top marketplaces that cater to the Cypriot market. International Marketplaces For accessing global B2B customers beyond Cyprus, these leading international marketplaces have high buyer traffic and global brand recognition: Amazon Business - The B2B arm of Amazon has over 5 million business customers worldwide. It's ideal for reaching SMBs globally and offers Prime shipping benefits. Listing is free and easy signup. Alibaba - The top B2B e-commerce site in China and great for accessing this lucrative market. Registration is free and different levels of verification available. eBay - Long-standing general marketplace with over 175 million buyers globally. Business services section focuses on B2B. Low listing fees to start. IndiaMart - Leading Indian B2B marketplace with over 5 core registered buyers. Free to register as a seller and list products. Made-In-China - Popular Chinese marketplace specifically for wholesale trade. Verification required but bidding and RFQ model helpful for order negotiation. Cyprus Marketplaces Marketplace Audience Estimate Opportunities for Businesses Bazaraki 399K unique users per month Bazaraki is the largest online marketplace in Cyprus, and it offers a wide range of products and services. Businesses can use Bazaraki to reach a large audience of potential customers and increase sales. SigmaWeb 250K unique users per month SigmaWeb is another popular online marketplace in Cyprus. It specializes in real estate, but it also offers a variety of other products and services. Businesses can use SigmaWeb to reach potential customers who are looking for real estate, as well as other products and services. BuySell 100K unique users per month BuySell is a smaller online marketplace in Cyprus, but it is growing rapidly. It offers a wide range of products and services, including cars, electronics, clothing, and more. Businesses can use BuySell to reach a growing audience of potential customers. PameShop 50K unique users per month PameShop is a newer online marketplace in Cyprus, but it is quickly gaining popularity. It specializes in fashion and beauty products. Businesses that sell fashion and beauty products can use PameShop to reach a large audience of potential customers. 💡Key Takeaways The marketplaces listed above represent major sales channels catering to both international and domestic Cypriot buyers. Select platforms aligning with your target customers and geographic focus. In addition to the above marketplaces, there are a number of other online marketplaces in Cyprus that cater to specific niches, such as food and beverage, electronics, and home goods. Businesses can choose to sell on one or more marketplaces, depending on their target audience and the products or services they offer. Here are some specific opportunities for businesses that sell on online marketplaces in Cyprus: - Reach a large audience of potential customers: Online marketplaces allow businesses to reach a large audience of potential customers quickly and easily. This is especially beneficial for small businesses that may not have the resources to market their products and services through traditional channels. - Increase sales: Online marketplaces can help businesses increase sales by providing them with a platform to sell their products and services to a wider audience. Additionally, many online marketplaces offer features such as discounts and promotions, which can help businesses attract more buyers. - Expand into new markets: Online marketplaces can help businesses expand into new markets by providing them with a platform to sell their products and services to customers in other countries. This is especially beneficial for businesses that are located in small countries like Cyprus. Overall, online marketplaces offer a number of opportunities for businesses of all sizes. By selling on online marketplaces, businesses can reach a large audience of potential customers, increase sales, and expand into new markets. Cyprus' Famous Brick-and-Mortar marketplaces by region The top four marketplaces mentioned above serve all regions in Cyprus, but when it comes to local marketplaces, the picture changes. Direction Google Map Air Market 5998+MCX, Nicosia, Cyprus https://goo.gl/maps/zk8EPpbQrvFAoF238 Fork Food Market 59F3+4M4, Nicosia, Cyprus https://goo.gl/maps/ahGRouk9T4iYcTwk9 O-LIVE Kemal Şemiler Cd no 71, Lefkoşa 99010 https://goo.gl/maps/JVVy6qTQtg1Jg4NL7 Wolt Market Digeni Akrita 24, Nicosia 1055, Cyprus https://goo.gl/maps/8GtiUKh8efqcmwtC8 The most popular marketplaces in Nicosia Name Direction Google Map Fedros Elia Spyrou Kyprianou 22, Germasogeia 4043, Cyprus https://g.page/FedrosEliaFurniture?share Saturday Market M2JM+376, Limassol, Cyprus https://goo.gl/maps/oXFCUHaHhXGGrh9o9 Sunday Market limassol M2FV+9X7, Σπύρου Αραούζου, Limassol https://goo.gl/maps/H72cEwW24pvf2nK29 Marketplace Global Miltonos 13, Limassol 3051, Cyprus https://goo.gl/maps/J1QhCY5r5FZn7J9a9 The most popular marketplaces in Limassol Name Google Map Larnaka Municipal Market WJ6P+RF3, Nikolaou Rossou, Larnaca, Cyprus https://goo.gl/maps/74XgJ2L1LvpojKVA8 Super Discount Store WJFJ+WF3, Λεοντίου Μαχαιρά, Larnaca, Cyprus https://goo.gl/maps/GTdSkLidXdYkSeNp8 Metropolis Mall@Larnaca European Union Avenue 5, Larnaca 6043, Cyprus https://goo.gl/maps/kBnFJKpR8PAh3Ef89 METRO Supermarket Larnaca Nikodemou Mylona 1, Larnaca, Cyprus https://g.page/metro-larnaca?share The most popular marketplaces in Larnaca Click on Google Map Link to use Your GPS Tapping Into Built-In Audiences A major benefit of selling on established marketplaces is getting access to their existing buyer bases. Millions of Built-In Customers Leading marketplaces like Amazon and Alibaba have millions of active buyers already. Your listings become visible to these ready audiences. High Purchase Intent Buyers on marketplaces are there to shop, so they have much higher purchase intent compared to general web traffic. Discover New Customer Segments You can expose your brand to new demographics, locations, and use cases that you may not normally market to. Insights Into Buyer Behaviour Analytics provided by marketplaces give visibility into buyer searches, interests, and behaviour to help guide your strategy. Low Customer Acquisition Costs No need for high-cost ads or lead generation to find new buyers - the platform's existing traffic does it for you. Tapping into the built-in high-intent buyers gives you instant access to new sales opportunities. Now that you've seen the benefits major marketplaces offer, let's summarise the key recommendations for Cypriot businesses looking to get started. Let's talk about your business. If you’re looking for a way to increase your company’s productivity, then you may want to consider Bazaraki. You should not only use one marketplace, but at least the top five we listed here. Simply because our research was based on the market exposure online marketplaces have on the island. Regardless of the industry your business is in, you can always use a second marketplace to promote your products and services. This will not only help increase sales but also provide you with more options when it comes to shipping. If you’re interested in finding out more about any other marketplace not listed here, feel free to contact us, we can help you with that. Key Takeaways for a Marketplace Strategy The opportunities for Cypriot businesses on online marketplaces are immense, but how do you craft an effective strategy? Here are the key takeaways: - Evaluate the top international and Cyprus-specific marketplaces and select ones that align with your industry, target customers, and geographic focus. - Streamline seller account setup and listing creation process. Provide compelling titles, descriptions, images to make listings appealing and optimized. - Make use of promotional features like sponsored ads, sales promotions, and social media. Experiment to see what yields the best ROI. - Analyze performance data and iterate. Expand listings and optimize based on what resonates with your audience. - Don't rely solely on marketplaces. Integrate with your existing sales and marketing initiatives for a unified customer experience. With the right marketplace strategy tailored for the Cypriot market, businesses can tap into new customer segments and significantly boost B2B e-commerce sales, both domestically and worldwide. Now that you've seen a detailed overview of major online marketplaces and recommendations for the Cypriot market, you're well prepared to leverage these platforms as powerful sales channels. We wish you the very best with your B2B e-commerce initiatives! Read the full article
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Global E-Tailing Solutions Market: Valued at $12 Billion in 2020 with a Projected CAGR of 14% (2020-2030)
As per the findings Future Market Insight, the global e-tailing solutions market estimated to reach US$ 5 Bn in 2020 and is anticipated to exhibit a CAGR of 14.2% during the forecast period of 2020 to 2030. E-tailing, which is driven by e-commerce platforms, will be the backbone of the market, supporting its growth through the pandemic.
The adoption of the e-commerce platform in enterprises provide benefits for business to customer (B2C) and business to business (B2B) models, resulting in high conversion rate, constant growth, market stability, and long-term partnerships. E-tailing business models are expected to be in the spotlight as businesses grapple to come to terms with the ongoing pandemic.
Analysts predict that physical shops will be speedily replaced by horizontal sellers such as Amazon and eBay, who sell across wide range of verticals. Wider product ranges and aggressive discounting policies will undeniably be the strongest growth drivers for the market.
“The e-tailing market in South Asia and Pacific is expected to grow at a high CAGR during the forecast period due to the increasing penetration of third-party logistics, especially in India. Also, the increase in online grocery shopping is creating a huge channel for growth with millions of households depending on safety and comfort. “Says an FMI analyst.
Key Takeaways of E-tailing Market Study • E-tailing solutions market to see exponential growth in South Asia & Pacific with growing horizontal players • Machine learning and artificial intelligence algorithms for improved predictive analysis of consumer behavior to enhance profitability of e-tailing vendors • Food & beverages segment anticipated to retain its leading share of 31% by the end of 2030 • Improved transport and logistics with IoT, blockchain technology, and smart contracts to pave way for smooth progress for e-tailing across the globe
COVID-19 Pandemic Impact Analysis on E-tailing Market The 2020 COVID-19 outbreak marked a tipping point for adoption of the e-tailing solution providers. B2B and B2C online sales of goods experienced an exponential surge demand. From groceries to protective gears, the e-tailing market stood stoic in during the pandemic, catering to the skyrocketing need of the hour.
Between 2018-2019, the e-tailing solutions market grew by almost 17% globally. Despite circumstances being in favor of this market it is expected to experience a drop of 200-250 BPS in 2020 due to strict lockdowns and travel bans. According to FMI, the e-tailing solutions market will recover in Q3 2020 as economy limps back to a new normal. Analysts predict a 20%- 30% increase in market revenue by 2021 as online sales gain an unprecedented momentum with continued social distancing.
IoT, Blockchain, and Big Data to Define Success for E-Tailing E-tailing firms around the world are adopting new technologies such as big data analytics, Internet of Things (IoT), blockchain technology, and fleet management software management to achieve operational efficiency. Offering real-time communication to the end consumer has been the crucial component of establishing steady clientele. Customer’s journey from browsing for products to final delivery uses various smart technologies that depend on sophisticated analytics for a rich experience.
Several big players in the market have enhanced their consumer experience with segmentation marketing. E-tailing has significantly relied on Big Data to break down complex consumer behaviors to provide exceptionally customized search results and better services. In the coming years, the progress of e-tailing market will be determined by optimum usage of analytics to reach out to consumer with the best services.
Competitive Analysis Some major companies are Oracle, SAP, Shopify Inc., Salesforce.com, Inc., Digital River, Inc. Wix.com, Inc., WooCommerce, BigCommerce Pty. Ltd., eComchain, Craigslist Magento (Adobe), Elastic Path Software Inc., Episerver, Unilog Content Solutions Pvt. Ltd., Sitecore, Kooomo, SaaS Ltd, Skava, VTEX, Kentico Software.
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Amazon Seller Account Sign-Up Made Easy with Sites by Sara
Welcome to the world of e-commerce! If you've been contemplating selling online, there's no better place to start than Amazon. With its vast customer base and user-friendly interface, Amazon offers unparalleled opportunities for sellers. In this guide, we'll walk you through the process of signing up for an Amazon seller account and show you how Sites by Sara can make the entire experience seamless and efficient.
Why Sell on Amazon?
Amazon isn't just a marketplace; it's a global phenomenon. Selling on Amazon means tapping into a pool of millions of active customers who trust the platform for their shopping needs. According to Statista, Amazon had over 200 million Prime members worldwide in 2021. Imagine the potential reach for your products!
Understanding Amazon Seller Accounts
Before diving into the sign-up process, it's crucial to understand the types of Amazon seller accounts available and what they entail.
Individual vs. Professional Seller Accounts
Amazon offers two primary types of seller accounts:
Individual Seller Account: Best for those who plan to sell fewer than 40 items per month. There's no monthly subscription fee, but a $0.99 fee per sale is applicable.
Professional Seller Account: Ideal for serious sellers with a higher volume. This account has a monthly subscription fee of $39.99 but no per-item fee.
Fees and Pricing
In addition to the account-specific fees, Amazon charges referral fees, which vary by product category, and a variable closing fee for media products.
Pre-Sign-Up Requirements
Preparation is key to a smooth sign-up process. Here's what you'll need:
Necessary Documentation
Government-issued ID
Tax information (Social Security number or business tax ID)
Bank account details
Business Information
Business name and address
Contact information
Credit card details for billing purposes
Step-by-Step Guide to Signing Up for an Amazon Seller Account
Let's break down the sign-up process into manageable steps:
Creating Your Amazon Account
Visit the Amazon Seller Central website.
Click on "Register Now."
Follow the prompts to create a new Amazon account or use an existing one.
Choosing the Right Plan
Select either the Individual or Professional plan based on your selling goals.
Entering Business Details
Provide accurate business information, including your business name, address, and contact details.
Verifying Your Identity
Upload the necessary documentation for identity verification. This step ensures the security and legitimacy of your seller account.
Setting Up Payment Methods
Enter your bank account details to receive payments from Amazon. You can also add a credit card for billing purposes.
Optimizing Your Amazon Seller Account
Once your account is set up, it's time to optimize it for success.
Product Listings
Create detailed and accurate product listings. Include all relevant information such as sizes, colors, and specifications.
Effective Use of Keywords
Incorporate relevant keywords into your product titles and descriptions to improve search visibility.
High-Quality Images and Descriptions
Use high-resolution images that showcase your products from multiple angles. Write compelling descriptions that highlight the benefits and features.
Leveraging Customer Reviews
Encourage satisfied customers to leave positive reviews. Respond to feedback promptly to build trust and credibility.
The Benefits of Using Sites by Sara for Your Amazon Business
At Sites by Sara, we specialize in helping businesses thrive on Amazon. Here's how we can support you:
Expert Curation and Support
Our team of experts will guide you through every step, from setting up your account to optimizing your listings for maximum visibility.
Exclusive Deals and Offers
Enjoy exclusive deals and discounts tailored to your business needs. We negotiate the best rates so you can focus on growing your business.
Community and Networking Opportunities
Join a community of like-minded entrepreneurs. Share experiences, exchange tips, and grow together.
Common Challenges and How to Overcome Them
Selling on Amazon comes with its fair share of challenges. Here's how to tackle them:
Dealing with Account Suspensions
Account suspensions can be daunting. Ensure compliance with Amazon's policies and respond promptly to any issues.
Handling Negative Reviews
Negative reviews are inevitable. Address them professionally and offer solutions to resolve customer concerns.
Navigating Amazon's Policies
Stay informed about Amazon's policies and updates. Regularly review the Amazon Services Business Solutions Agreement to ensure compliance.
Frequently Asked Questions (FAQs)
Q1. How long does it take to set up an Amazon seller account?
Setting up an account can take as little as 24 hours once all documentation is submitted.
Q2. Can I switch from an Individual to a Professional seller account?
Yes, you can upgrade your account at any time.
Q3. What if I encounter issues during sign-up?
Contact Amazon Seller Support or reach out to Sites by Sara for assistance.
Starting your Amazon selling journey is now easier than ever with Sites by Sara. Whether you're an e-commerce beginner or a seasoned entrepreneur, our expert team guides you through every step. Take advantage of the opportunity to reach millions of potential customers.
Ready to get started? Contact Sites by Sara today at 385-355-5351 and let's make your Amazon business a success!
Remember, with Sites by Sara, you're not just selling; you're building a thriving online business. Let's make it happen!
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How to Scrape Grocery Delivery Data Using Web Scraping?
The convenience and easy access provided by grocery delivery online platforms have helped people avoid their weekly trips to the nearest grocers and made them buy groceries online. This industry’s revenue is projected to increase by 20% annually from 2021 through 2031. Websites and apps like DoorDash, Amazon Fresh, InstaCart, etc. have witnessed a huge number of orders.
Because of digital technology advancements, better logistics support, and the busiest personal and professional lives of the people, online grocery delivery websites have become very successful. If you want to expand and improve the grocery delivery services or start a new one, web scraping is the solution, which helps you, achieve the business targets.
Why Scrape Grocery Delivery Data?
The aims of all grocery delivery businesses using data scraping services can be diverse. You could target all the accessible data fields, or concentrate on some, which are important for completing particular business objectives. Let’s go through some of them:
• Customer Buying Trends
Because of improved delivery logistics, it has become possible for consumers to order groceries online as well as get them at the doorstep. A user-friendly interface of these popular platforms, variable payment options, as well as extra discounts is powering the growth of the grocery industry. E-commerce alternatives will continue to increase and retailers would be able to know their customers as well as their shopping behavior.
• Better Pricing Strategy
In case, your brand gets listed on any grocery delivery platforms, you should aim for a competitive pricing strategy. Correspondingly, if you have a grocery delivery platform, then the offers and discounts given by other grocery platforms can assist you in improving your marketing tactics.
What to Scrape from Grocery Delivery Websites?
Different data fields could be extracted from grocery delivery websites. The list includes:
Grocer’s or Store’s Name
Address
Geo-Location
Product’s Name
Product’s Description
Product’s Category
Product’s Images
Product’s SKU
Product’s Pricing
Product’s Specifications
Discounted Pricing
Best Offers
Available Services
Customer Ratings & Reviews
When the necessary data gets collected, it gets cleaned with different quality checks performed on it before delivering the data. All these data are given in a well-structured format for providing important insights to the associated businesses.
How Scraped Grocery Delivery Data Can Be Useful for Different Businesses?
Web scraping supermarket data can be useful for every business, which is associated with grocery delivery and selling. As this industry is booming at the moment, this might be a perfect time for any business to take benefits from dependable web scraping solutions like Foodspark to get a competitive advantage.
Let’s take a quick view of how extracted grocery delivery data could be utilized by various businesses.
Online Retailers
As online retailers provide products across various categories, you may also think about adding these grocers to take benefit of this booming segment. As groceries are fundamentals, it can be a great way to increase your sales as well as produce more revenues. In addition, particular grocers having higher brand value might get more customers and that can also assist in improving sales of the other products that you provide.
Grocery Retailers
In case, you already have an offline grocery firm, then you can improve your operations as well as offer customers more online convenience. Before being listed on any well-known grocery delivery website, it could be very useful if you analyze the offerings of the local grocers within your region.
Wholesale Grocery Dealers
In case, you are a wholesale grocery dealer, insights into the popular products amongst the end-users can assist you in improving your offerings. Data scraped from reviews and ratings can offer detailed data about well-known product categories in different localities and regions, allowing you to draw more retailers for bulk products.
Competitor Grocery Platforms
With newer players entering the business frequently, web scraping is a real solution for improving your business strategies. If you want to launch a new grocery platform online or already have one, you can see how important the data extracted from the competitors’ platforms could be. This can offer great insights into the global market, pricing, top sellers, etc. to assist you to get an authority.
Business Expansion
If you are looking to expand your grocery delivery services to a new city or region you would want a detailed overview of the existing grocery delivery services and sellers in the area. You can consider a customized web scraping solution like Foodspark and use location data to help you match your expectations and requirements.
Customized Solutions to Scrape Grocery Delivery Data
The industry of grocery delivery is progressively increasing thanks to factors like easy usage and convenience. Monitoring of grocery delivery data needs a data scraping provider that can constantly collect data as per your schedule. Foodspark provides periodic web scraping solutions that can help you scrape required data points to assist you in getting started. Foodspark can create customized web scraping APIs for apps and websites, which do not have the APIs to assist you in achieving this.
Foodspark can collect publically accessible data from any place on the internet as well as it is amongst the best web scraping services providers in the world. Our pre-built scrapers help smaller businesses, students, as well as analysts, to collect data from all popular sites easily and affordably.
For more details, contact Foodspark or ask for a free quote for all your requirements of scraping grocery delivery data.
#grocerydatascraping#food data scraping services#food data scraping#restaurantdataextraction#fooddatascrapingservices#web scraping services#zomato api#grocerydatascrapingapi#restaurant data scraping
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Extract Grocery Delivery Data | Online Grocery Platforms and Data
Today, all the available grocery delivery apps online are offering easy access and suitability offered to the people and that’s why people are avoiding to visit the nearest grocery store and buying groceries online. This industry’s revenue is anticipated to yearly increase by 20% by 2021-2031. Apps like Amazon Fresh, DoorDash, InstaCart, etc. have shown a huge number of orders. Because of advancements in different technologies, logistics, as well as busiest personal and professional schedules, online grocery apps are becoming popular. If you try and improve your groceries delivery services, web scraping is the solution, which can assist you in getting closer to all your business goals.
Why Extract Grocery Delivery Data?
The aims of all grocery delivery businesses using data extraction services could be different. You may target accessible data fields, or concentrate on some that are important for fulfilling particular business objectives. Let’s discuss some of them:
Buying Trends by Consumers
Different food delivery platforms have become a go-to solution for clients who need to order food online. Although, because of COVID-19 limitations, at-home dining has got importance. The trend would continue very well in the future as people don’t want to risk spreading this virus even while the restaurants would be permitted to provide dine-in services.
Superior Pricing Strategy
In case, your brand is registered on any grocery delivery platforms, a competitive price strategy should be your primary aim. Correspondingly, if you have a grocery delivery app, the offers and discounts given by different platforms can assist you in improving your marketing strategies.
What to Extract from Different Online Grocery Platforms?
Different fields could be extracted from various online grocery platforms. Let’s go through some common data fields:
Store or Grocer’s Name
Address
Geo-coordinates
Available Services
Best Offers
Customer Ratings or Reviews
Discounted Prices
Product’s Category
Product’s Description
Product’s Image
Product’s Name
Product’s Price
Product’s SKU
Product’s Specifications
In case, your brand is registered on any grocery delivery platforms, a competitive price strategy should be your primary aim. Correspondingly, if you have a grocery delivery app, the offers and discounts given by different platforms can assist you in improving your marketing strategies.
What to Do with Extracted Grocery Delivery Data?
Web extraction services could be helpful to any business associated to grocery delivery and selling. As this industry is booming, it could be a great opportunity for businesses to take benefits from dependable web scraping services to get a competitive benefit.
Let’s take a quick look at how extracted grocery data could be used for various businesses.
Grocery Retailers
Online retailers offer products across various categories, so you may also think about adding grocers for taking advantage of the booming segment. As groceries are important, it could be a great opportunity to boost sales as well as get more revenue. Moreover, well-known grocers having higher brand value might attract additional customers that can also assist in improving sales of different products on offer.
Online Retailers
Web extraction services could be helpful to any business associated to grocery delivery and selling. As this industry is booming, it could be a great opportunity for businesses to take benefits from dependable web scraping services to get a competitive benefit.
Let’s take a quick look at how extracted grocery data could be used for various businesses.
Wholesale Grocery Dealers
A dealer that deals in wholesale grocery products to retailers, insights in products popular amongst the end-users may help you advance the offerings. Different data from extracted reviews and ratings can offer detailed data about well-known product categories in all regions as well as localities, allowing you to get more retailers for the bulk products.
Competitors on Grocery Platforms
As new players are entering this industry constantly, web scraping can be a good solution for improving your business strategies. In case, you want to launch any online grocery platform or if you are having one already, it’s easy to understand how important the data extracted from competitors’ platforms might be. This can offer great insights in the general market, pricing, top sellers, etc. to assist you get competitive benefits.
Business Development
In case, you want to develop your grocery services to any new region or city, you might need a comprehensive overview about the current grocery delivery services as well as sellers within the area. Also, you may consider a custom web extraction service provider like Actowiz as well as utilize location data for helping you fulfil your expectations as well as requirements.
Customized Solutions to Collect Grocery Delivery Data
In case, you already have an offline grocery business, it’s time to upgrade operations and offer customers having online convenience. Before you get listed on any well-known grocery delivery platform, it could be helpful to analyze different offerings of the local grocers within your zone.
#ExtractGroceryDeliveryData#GroceryDeliveryDataScraping#GroceryDeliveryDataCollection#GroceryDeliveryDataScraper#ScrapeGroceryDeliveryData
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Selling on Marketplaces vs. Building Your Indian E-Commerce Website
Irrespective of whether you’re a novice or a seasoned online seller, this guide will furnish you with a comprehensive understanding of the avenues available for selling your products on the internet. Even without experience operating a physical store, you can commence online product sales for a profitable outcome.
There are 2 ways to sell online.
Sell Online on Marketplaces
Sell on your website.
Both choices seem appealing. We’ve compared the characteristics of running your online eCommerce company in India and selling online via the marketplace to help you decide. In this manner, our comparisons will be accurate.
Customer base
Marketplace: The biggest USP of any marketplace is its ability to draw a sizable customer base. Clients approach you. You are cashing in on the trust that online shopping websites like Amazon, Flipkart, or eBay have built up. You are not required to run marketing initiatives or use social media frequently. You need to set up your seller account and wait for sales (and reviews) to start flowing in.
Own an online store: You must work harder to draw customers to your online store. Your responsibilities suddenly include storytelling, branding, branding campaigns, Instagram presence, and SEO. However, the benefits are also greater.
Competition
Marketplace: In a marketplace, customers are frequently presented with temptations in the form of the goods of their rivals. Whether the sale comes from your store or one of your rivals, they want a sale. While SEO may not be a concern for you, it will be important to think about how to outrank your rival for eyeballs by ranking higher in the search engine results.
Own an online store: You can compete fairly by having your own online store. You don’t have to accept undercutting deals that make your rivals’ products appear more affordable. There isn’t any opposition. People frequent your shop because they like it and aren’t lured away by other goods once they’re there. And also an eCommerce web development company will also help you in website SEO for your website ranking.
Design flexibility
Marketplace: Since these have design limitations, listing your stuff there is simple. Although you can add pictures and descriptions, the main design follows the marketplace’s standardization strategy. Your company ends up being an afterthought.
Own ecommerce site: Creating your own website using a platform and a reputed eCommerce development company in India allows you a lot of design flexibility for the look and feel of the site. Your store and your merchandise are both yours. You can select from various layouts on most online store platforms. This is your greatest option if you’re trying to stand out in a crowded area.
Marketplace Vs. Own Ecommerce Store
Online marketplaces in India, like Amazon and Flipkart, are at the top of the list as global eCommerce sales increase. You can post your products on these marketplaces and directly engage with clients. Every marketplace has a different target market and pricing scheme. You must compare its features to pick the marketplace that fits your store and brand the best.
1. Selling on Amazon
Amazon, which began in 1994, is now the most successful online retailer in the world. More than quadrupling from 2014’s $88.99 billion to 2021’s $469.81 billion, Amazon’s net revenues are expected to continue their meteoric rise.
Amazon Prime members can access perks like free two-day shipping, video, music streaming, and more when they sign up. Most of its shoppers find it to be the best option available.
2. Selling on Flipkart
Flipkart Private Limited recorded income for the fiscal year 2021 of over 433 billion Indian rupees, according to a poll. Additionally, the e-commerce player saw a 25% growth in revenue from the prior year.
Flipkart, a niche player than Amazon and supports fewer vendors, is a fantastic place to conduct online business.
Creating Your Own Website
A poll revealed that 52% of the sellers only sold through their own website, 42% sold through an e-marketplace in addition to their website, and only 6% said they exclusively sold their products on e-commerce websites.
2020 saw more than 50% of repeat purchases across all categories going to private labels, per a different survey. In the cosmetics sector, approximately 75% of repeat sales were observed. Repeat purchase trends were similarly higher in the other categories—grocery, wellness, furniture, etc.
The benefits of selling your products on your own eCommerce development company in India are as follows:
The platform is yours: Although you will be in charge, setting up and maintaining an e-commerce website is far more expensive than selling your products on a marketplace.
No commission: Even in your own e-commerce business, selling things online will incur transaction costs for each sale, but after that, the profit on the products is all yours. Typically, commissions are set up for third-party websites where you sell your products. These commissions may even be paid to the third party before making any sales.
Deductions from Earnings: In addition to sharing a portion of your profits with the e-commerce platform you utilize, you should anticipate incurring various expenses. These may encompass subscription fees, referral charges, and more.
Analytical Insights: Rather than solely relying on the data furnished by your e-commerce platform, you can employ your analytics tools. Google Analytics, for instance, can assist you in pinpointing your top-selling items and most frequently viewed products, monitoring buyer behavior, and so forth.
If you want to start your online website, 9eCommerce can help. 9eCommerce is an eCommerce design company in India who helps you to make your own ecommerce website that will increase your ROI.
#ecommerce#ecommerce website designer#bigcommerce partner company#hire bigcommerce development company#ecommerce website developers#developer#web#bigcommerce
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10 Best AI Voice Generators in 2023
Introduction AI voice generators have become incredibly realistic, allowing users to clone voices, imitate celebrities, and adjust emotions and tones. With so many AI voice generators available, it can be challenging to determine which ones offer the best text-to-speech features and the most realistic voices. In this blog, we will explore the top 10 AI voice generators in 2021, analyzing their features, benefits, and drawbacks. By the end, you'll have a clear understanding of which AI text-to-speech tool suits your needs best. 1. Flavor Flavor is a popular AI voice generator used by thousands of businesses and content creators. With over 25 different emotions and a library of 400 voices in 100 languages, Flavor helps create engaging content for various purposes, including marketing, social media, explainer videos, and podcasts. The user-friendly interface and additional features like dubbing videos with background music make Flavor an ideal choice for creators. 2. 11 Labs 11 Labs is considered one of the best AI text-to-speech tools available. It offers a generous free tier with access to hundreds of AI-generated voices and the ability to clone your own voice or create a synthetic voice from just 60 seconds of audio. The customization options and impressive results make 11 Labs a top choice for professionals in various fields. 3. Speechified Speechified stands out for its ability to convert text from any format into natural-sounding speech. Whether it's PDFs, emails, documents, or articles, Speechified can transform them into audio that can be listened to instead of read. The platform also supports multiple languages and offers features like adjusting reading speed and a wide selection of voices. 4. Murph Murph is one of the most popular AI voice generators on the market, used by product developers, podcasters, educators, and business leaders. It offers a comprehensive AI voiceover studio with a built-in video editor and a wide variety of voices and dialects to choose from. Murph's customization options, including voice styles, accents, and emotional tones, make it a versatile tool for creating natural-sounding voiceovers. 5. Synthesis Synthesis is a powerful text-to-speech generator known for its professional voices and vibrant media presentations. With a large library of over 30 female and 30 male voices, Synthesis allows users to create and sell unlimited voiceovers for any purpose. The platform's emphasis on emotional expressions and natural-sounding voices sets it apart from other competitors. 6. Listener Listener offers various customization options for converting text to speech, such as genre selection, accent selection, and pauses. It also provides an embeddable audio player, making it a great tool for podcasting and monetizing content through advertising. Listener's focus on personalization and customization sets it apart from other text-to-speech generators. 7. Well Said Well Said is a web-based authoring tool that utilizes generative AI to create lifelike voiceovers. It offers a diverse roster of AI voices and allows users to mix and match voices for different scenarios. Well Said stands out for its pronunciation library, which gives users full control over how the AI delivers their story. 8. Microsoft Speech Studio Microsoft's cloud-based AI text-to-speech solution, Speech Studio, provides access to a voice gallery with over 400 voices across 140 languages and dialects. Its Custom Neural Voice feature allows users to create unique synthetic voices trained on human voice recordings. While integrating Azure AI may require developer support, the realistic sounding voices make Speech Studio a top choice. 9. Play Play is a powerful text-to-speech generator that utilizes AI voices from IBM, Microsoft, Google, and Amazon. It supports multiple voice types and offers options for enhancing the audio with speech styles and pronunciation adjustments. Play is especially useful for converting text into natural language voices. 10. Synamantic Synamantic gained popularity for its use in helping actor Val Kilmer reclaim his voice with a synthetic voice replica. It allows users to change the tone and customize the level of emotion in the generated speech. Synamantic has been widely used in animations, films, and games due to its lively voice expressions. After trying out numerous AI voice generators, the most realistic voices, in my opinion, come from Microsoft Speech Studio, Amazon Poly, and 11 Labs. Among these, 11 Labs stands out as the most accessible and user-friendly option, requiring no developer support. The free tier of 11 Labs allows users to clone voices with just 60 seconds of audio, providing a non-robotic and realistic experience. Make sure to explore the available translation and dialect options offered by these tools. Thank you for reading this blog about the best AI voice generators in 2021. If you want to learn more about integrating voice into Chatbots, check out my video on adding voice to Chatbots for language learning. Don't forget to try out the different AI text-to-speech tools and find the one that suits your needs best. Stay tuned for more exciting content! Read the full article
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Amazon Affiliate Marketing Mistakes to Avoid
Hey, you! Do you want to avoid getting tangled in the web of Amazon affiliate marketing mistakes? Well, buckle up because we're about to take you on a wild ride through the land of hilarious mishaps and sarcastic blunders.
From not choosing the right niche to overloading your website with affiliate links, we'll show you the ropes of what not to do.
So grab your sense of humor and get ready to laugh (and learn) your way to affiliate marketing success!
Not Choosing the Right Niche
One of the biggest mistakes you can make in Amazon affiliate marketing isn't choosing the right niche. Seriously, it's like trying to sell snow to Eskimos or sunscreen to vampires. You need to find a profitable niche if you want to make any money in this game.
So, let's talk about niche selection strategies, shall we?
First, you need to identify profitable niches by doing some proper niche research techniques. Don't just randomly pick something like 'toothpick holders for left-handed people.' Instead, target untapped markets where people are actually willing to spend their hard-earned cash.
Neglecting to Research and Understand Your Audience
Neglecting audience research and understanding can be detrimental to your success in Amazon affiliate marketing. I mean, who needs to know their target audience, right? Just blindly throw out some random products and hope for the best.
Who cares about research strategies, market analysis, audience engagement, and understanding demographics? Certainly not you! You're a rebel, a maverick, a renegade affiliate marketer who doesn't need to waste time understanding who you're selling to.
It's not like knowing your audience's preferences, interests, and buying habits could help you create content that actually resonates with them. Nah, let's just keep guessing and hope that something sticks. Because hey, who needs success when you can have a shot in the dark?
Focusing Solely on Product Promotion Instead of Providing Value
By solely focusing on product promotion and neglecting to provide value, you risk losing the trust and interest of your audience in Amazon affiliate marketing. Let's be real here: nobody wants to be bombarded with endless ads and shameless plugs. Your audience craves more than just a sales pitch. They want something that educates, engages, and entertains.
So, step up your game and start providing valuable content. Offer educational resources that teach your audience something new. Engage with them by responding to comments and starting conversations. Offer unique perspectives on the products you promote, giving your audience a fresh take. Share your personal experiences with the products, because authenticity goes a long way.
And don't forget to create interactive content that keeps your audience coming back for more. Remember, it's not just about the products – it's about the value you provide.
Overloading Your Website With Too Many Affiliate Links
Avoid cluttering your website with an excessive number of affiliate links. Seriously, nobody wants to visit a site that looks like a Las Vegas billboard on steroids. Sure, affiliate links can be a great way to monetize your website, but there's a fine line between strategic placement and overwhelming chaos.
Think about it: if your website takes forever to load because it's filled to the brim with affiliate links, users are going to bounce faster than a kangaroo on a trampoline. And let's not forget about user experience – nobody likes navigating a website that feels like a never-ending maze of links.
Oh, and don't forget to include that oh-so-important affiliate disclosure. And while you're at it, make sure your website is mobile optimized because, well, it's 2021 and people use their phones for everything.
Ignoring the Importance of High-Quality Content
Make sure you prioritize creating high-quality content for your Amazon affiliate marketing efforts. Because, you know, who needs good content when you can just slap a bunch of affiliate links on your website and call it a day? I mean, who cares about engaging your audience or providing them with valuable information? It's all about the money, baby!
But seriously, content quality is crucial for your success as an affiliate marketer. A solid content strategy won't only help you rank higher in search results, but it will also keep your audience coming back for more. So, don't neglect the importance of content creation and user experience. Your audience deserves better than a bunch of spammy affiliate links thrown together with no thought or care.
Give them the quality they deserve and watch your affiliate marketing efforts thrive.
Neglecting to Track and Analyze Your Affiliate Marketing Performance
To ensure the success of your Amazon affiliate marketing efforts, it's essential that you regularly track and analyze your performance.
I mean, who needs to know if their strategies are actually working, right? Just keep throwing things out there and hope for the best!
But seriously, tracking performance and analyzing data are crucial steps in understanding what's working and what's not. It's like playing a game blindfolded and hoping to hit the target.
Measure your success, people! By analyzing your data, you can identify areas for improvement and optimize your strategies accordingly.
Don't be afraid to dig deep into those numbers. Remember, knowledge is power, and in this case, it's the power to improve your results.
Not Optimizing Your Website for Search Engines
Ensure that you aren't neglecting to optimize your website for search engines. Because, you know, who needs search engine traffic anyway? It's not like people use search engines to find information or products or anything. So go ahead, ignore website optimization and watch your site languish in the dark corners of the internet, where no one will ever stumble upon it.
Forget about doing keyword research to find out what people are actually searching for. Who needs that kind of valuable information? And on-page SEO? Pfft, it's not like optimizing your meta tags, headers, and content for relevant keywords can improve your search engine rankings.
And link building? Nah, building high-quality backlinks to your site is way too much work. Just sit back and wait for Google to magically discover your website and bring you tons of organic traffic.
Oh, and content marketing? That's for chumps. Why bother creating valuable, informative, and engaging content when you can just slap up a few poorly written product descriptions and call it a day?
So yeah, don't bother with website optimization, keyword research, on-page SEO, link building, or content marketing. Who needs those things anyway?
Just kidding - you do! Get to work and start optimizing your website for search engines ASAP.
Disregarding the Importance of Building Relationships With Your Audience
Don't underestimate the significance of building relationships with your audience. I mean, who needs friends, right? Who needs to engage with people? Who needs to establish a connection or create rapport? Surely not you, oh mighty Amazon affiliate marketer. You're too busy swimming in a pool of money to bother with such trivial matters.
But let me burst your bubble for a moment. Building trust and nurturing relationships with your audience is crucial for your success. You see, these people aren't just faceless customers. They're real human beings with wants, needs, and emotions. And if you want them to trust you enough to click on your affiliate links and make purchases, you better start treating them like more than just dollar signs.
Conclusion
So, there you have it! Avoid these Amazon affiliate marketing mistakes, or else you'll be stuck in a never-ending cycle of mediocrity.
Don't bother choosing the right niche or understanding your audience - who needs that, right?
And forget about providing value, just bombard your website with affiliate links like confetti at a party.
Who needs high-quality content or tracking your performance anyway?
And optimizing for search engines? Nah, that's for losers.
And building relationships? Who needs friends when you have affiliate commissions?
Good luck with that approach!
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