#Airalo Review

[healthbusinesseducation]

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[davidsnam]

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[lokiinmediasideblog]

Operation Olive Branch: Help a Palestinian family

Call your reps to allow Gaza aid!

If you can't donate to Palestine, click here for ad revenue to go to them

Donate E-SIMS to Gaza! (Nomad, Mogo, Airalo).

TOURNAMENT OF LOKIS 2024:

Tell your representatives to OPPOSE THE EARN IT ACT!!!! And KOSA!!!

Adopt an axolotl. This amphibian whose likeness has become popular for merchandise and art, is endemic to Lake Xochimilco. Funding for the preservation and rehabilitation of its habitat was cut by the Mexican government:

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Comic books for free:

There's also the Hoopla app, based on your local library.

[dreamdestinationsbysha]

Airalo eSIM Review: A Better Alternative to Roaming Fees

Staying connected while traveling abroad can be a challenge. With Airalo’s innovative eSIM technology, you can enjoy seamless connectivity without breaking the bank. In this Airalo eSIM review, we’ll explore its features, pricing, and benefits What is Airalo? Airalo is the world’s first eSIM store, providing digital SIM cards for over 200 countries and regions worldwide. An eSIM (embedded SIM)…

[sunmarketing]

Dr. Mary Travelbest - Venice Italy Part 3 of 3

In this episode, the FAQ is: How do I keep track of travel memories so I don’t forget them?

  Today’s Destination is: Venice, Italy Part 3

Today’s Misstep: Tickets to the Opera in Venice were sold out

  Travel Advice: Stick to the outskirts for fewer tourists

  FAQ: How do I keep track of travel memories so I don’t forget them?

Answer: Our memories may not be as sharp as we age, so recording our best thoughts in writing may be more critical. I use the Notes app on my phone, my audio recording app, and take lots of photos and videos while I travel. I do not post to social media while I travel, but wait until later most of the time to curate my memories in blogs and podcasts like this one.

  How you record and save your memories is really up to you. Whatever your process is, make sure you have enough memory and battery and that you capture the essence of your travel, whether it’s a person you met, a place you want to return to, or a special meal you ate.

  Today’s destination: Venice, Italy Part 3

  To really enjoy Venice, Italy, as a tourist, you have to learn to get in synch with the city's vibe. It would be best if you had a lot of patience.

My experiences were as a solo female, and yours may differ depending on your adventure step. It’s a Step 5 destination. 

If you visit Venice now, you will pay a daily fee. Show notes have more on this. 

https://www.cnn.com/travel/article/venice-entry-fee-explained/index.html

The highlights were on the water, where I spent almost all of my time.

  https://en.venezia.net/venice-vaporetto-tickets.html

Study your transportation options ahead of time, if possible.

Patience. 

  https://www.parrocchiecavallinocavio.it/ancient-church-of-saint-mary-elizabeth/

Saint Elena and Saint Mary Elizabeth are at the end of line 1. I'm heading to the beach here for a swim. Swimming 🏊‍♂️ free was good. Private clubs charged 50 euros to swim. I had to walk a bit, but it was free. The water was pretty clear and refreshing.

I had breakfast with a German young man from Bonn. He will serve in the NY area this fall, but until then, he will tour Europe solo. He is a nice guy.

I took bus 3x in Lido ferries Saturday (6), to Murano, all over…

Sunday thru Grand Canal to Lido 1: then another to Lido SME. train 2x plus paid 1x 1.50 euro. I got good value for 24 hours. 

  I needed a shower after that beach swim in Lido Santa Maria Elizabeth. For the first time, my name was a neighborhood/church.

Prep for the rest of the trip. Figure out texting, airalo, bank.

This morning, bus #2 to Venice was packed and hot. The train now has AC, and that’s great!

Loved the ferries. Took them all day, often.

Met Matteo, who helped me find the train station. Nice and humble. Maybe 25 years old. Runs the ferry for tourists each day. It must be stressful at times. 

Strikes are possible here. They are announced in advance.

 Today’s Misstep: Tickets to the Opera in Venice were sold out

  I thought I could get a ticket to the Opera on the day of, but that was wrong. Book your tickets in advance.

Today’s Travel Advice- Stick to the outskirts for fewer tourists

  You don’t need to be amid the traffic, so arrive early, siesta mid-day, and relax with your shade umbrella in Venice. Cool down in advance.

I want to bring meaning to your future travels. Sign up for the Dr. Travelbest newsletter. We can connect on my websites, Facebook page, group, or Instagram. Find the 5 Steps to Solo Travel series on Amazon. The show notes have more details for you to connect. Please support this podcast with a review. We need your help to help others.

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In the news

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[mitmama]

Cartagena Food & Columbia Travel Tips

Cartagena | Rosario Islands | Bogota | Food & Travel Tips

Our kids’ favorite part of the trip? the amazing Colombia food! 

Cartagena Cuisine

We love seafood and really enjoyed the food in Cartagena. Their cuisine is a unique blend of Spanish, African, and indigenous influences. Being on the Caribbean coast means that seafood is a staple of the diet, and many dishes are also flavored with tropical fruits and spices.

This blog post does a great job of describing popular dishes in Cartagena:

Mojarra: a white freshwater fish with mild flavor, golden fried. It’s probably our favorite dish on the trip.  It’s usually served with yummy coconut rice, and patacones or fried plantains.

Cazuela de Mariscos: seafood stew, this one from Bogota came in still boiling in a pot.

Arroz Marinero / Arroz con mariscos - similar to Spanish paella, made with rice cooked in seafood broth and sautéed with shrimp, and other seafood.

Camarones al Ajillo: shrimp in garlic oil

Ceviche: delicious as always, in Cartagena it’s sometimes made with coconut milk.

Posta Negra: This grilled steak is coated in a sweet and savory sauce. We actually had it in Bogota’s Origen Bistro. Their version is probably not the most authentic, but so tender and juicy.  Probably my favorite steak on any trip for the tender and sweet taste.  Sorry the picture didn’t do it justice. 

Arepa de Huevo - Arepas, grilled or fried corn meal patties, are common all over Colombia and Venezuela.  However, there’s a unique spin on the arepa on the Colombian coast.  Before being thrown into the frying pot, the arepa is stuffed with an egg is cracked inside the arepa.  The finished product is a golden brown, crunchy, and super yummy arepa.

Mote de Queso: made with chunks of the salty, crumbly costeño cheese and ñame, a root vegetable similar to yams.

Empanadas: These savory pastries are filled with a variety of ingredients, this beef one has thin and crispy skin.

Pastebono, or cheese bread, is one of my all-time favorite food, so chewy and delicious. La Esquina del Pandebono makes these and flaky pastry with Posta Negra that tastes like beef jerky.  Don’t miss these!

Beer’s cheap here, about $2-2.50 in a restaurant.  The local Club Colombian beer is quite good. We usually had that with our meal or tried the limonada de coco (coconut limeade), so good!

And don’t forget of course the Colombian Coffee, very flavorful.

We didn’t try as much of the Bogota local cuisine.  Here’s a good blog post on that. Tell, next time!

Food tips

Food prices can vary greatly.  For 5 of us including 2 kids, most meals came to $30-50, as we didn’t go for for the fancier places or ate steak in Bogota.  

The exchange rate is 4,400 COP to 1 USD.  

I looked for restaurants on Google Maps.  The reviews are generally decent, as long as enough people rated. We did try one basic cafeteria place for dinner but didn’t really enjoyed the food much. So $$ is around the right range for us. 

I usually check for recommended dish in Google Maps and also ask the waiters.  Some of the best dishes I’ve had come from their recommendations, things I wouldn’t typically order. 

If you order steak or salmon, more catering to Western taste, it’s gonna cost more.  Stick with local cuisine and you’ll have more authentic and affordable food.

Finally, some quick travel tips.

Flights

We had amazingly smooth travel on this trip, every flight’s on time and smooth. The $300 roundtrip direct flight from Boston to Bogota was from Avianca, which charged $80 for a carry-on bag (one way), and for seats, and $3 for water.  Yep, that’s how they get you. ;-)

We flew Latam to Cartagena, which also charged for bags ($17/way) but did give water and good snacks. 

Data plan

Traveling without data plan would be a nightmare, as you need it to figure out where to go, Uber, and translation. Verizon offers $10/day data plan, while Google Fi has coverage of multiple countries.  I don’t have either, so I got the Airalo data-only eSIM instead for $8 for 1 GB/week. Note installing can be a bit of a challenge, so be patient. You can then use apps like TextNow to call if needed.

Language

Many locals don’t really speak English. So it helps to have about some common Spanish phrases handy.  After the trip, my son agrees that learning Spanish is a good idea!

Hola - Hello

Buenos días - Good morning

Por favor - Please

Gracias - Thank you

Baño - Bathroom

Cuánto - How much

Uno, dos, tres, cuatro, cinco - 1, 2, 3, 4, 5

Aqua del grifo / agua en un vaso - ice water -> yes, the water is safe to drink in Bogota and Cartagena

I generally stick to simple words when traveling. It’s easier to remember and easier for others to figure out what I’m saying, so just “Baño” or “Baño, por favor”.  And lots of “Gracias” for being polite.

On your phone, the Google translate app also comes in handy.  You can save the Spanish dictionary on your phone.

Getting around

The easiest way to get around is using the Uber app. This saves you from having to explain where to go to taxi drivers.  And most rides are $2-5, quite cheap.  We had 5 people so not quite legal to ride in one cab.  We were able to negotiate with taxi drivers when needed, or just tell the Uber we have 3 adults and 2 kids, so they can come prepared.  You can tip Uber drivers 50 cents or $1 for good rides.  Our most expensive Uber ride was a scheduled ride 5am in the morning to the airport with bags, and that was only $14 USD.

Where to stay

I typically stay in the center of town where it’s easy to walk to sites and restaurants.  I chose hotels instead of Airbnbs on this trip, so we can easily ask for direction and other help.  It’s very safe in Cartagena. Staying in the walled old town or Centro so you can see everything.

In Bogota we stayed in the old town, Candelaria, to be close to the sites, and the hotel guy said it’s safe until 9pm. With grandparents and children, we’re usually back before then anyway.  For a more upscale stay, there are neighborhoods like Usaquén.

[gadgetsyrup]

Airalo eSIM Service Review

Looking for affordable mobile data while traveling? Check out my review or Airalo's eSIM data service!

With Canadian phone carriers Bell and partner MVNO Virgin Mobile announcing increases to their daily roaming fees, you can be sure the other carriers and partners in Canada will be likely to follow suit. Currently, it costs $12-$13 CAD per day to access roaming services in the United States and $15-$16 per day for international use. So imagine taking a two-week trip to our southern neighbour and…

[marykdemar85]

Video Brand Guidelines That Will Make You Succeed

Branding is a way to showcase your brand’s unique properties and stand out in the market. Now video has become such a big part of the marketing mix, we’ve seen the need for video brand guidelines emerge.

Video brand guidelines allow a streamlined production, complete consistency and better brand awareness.

Everything that makes your business unique is a part of your brand; it simply has to be understood and presented to the users in an organized, coherent manner. 

When applied correctly, branding leads to your audience immediately connecting with your brand among all the competition. 

Video brand guidelines will help you organize everything that makes your business unique to create a memorable look and feel of your video content at a consistent rate, without you having to reinvent the wheel with each new video. 

Video Brand Guidelines To Consider

Here are some guidelines to take note of:

#1 Avoid Being Too Broad

The most common video brand mistake is making a video that’s too broad and tries to appeal to everyone on every point. 

That’s mission impossible because no video can condense the entire brand history, showcase the entire brand philosophy, and appeal to all demographics at once. This video for Cadabbra, for example, aims to sell the brand specifically to the sellers who will be using the marketplace. While the video does touch on the benefits that are reaped by customers who use Cadabbra, the focus is clearly narrowed in specifically on the sellers.

Even if you can fit all those points in a single video, nobody is going to have the patience to watch it all the way through. How many points does your video cover?  If more than three, consider narrowing down the scope of your video.

#2 Choose Your Message Right Away

What’s the difference between a mediocre story and a memorable one? 

A mediocre story is written from the beginning to the end; a great story is written from the end to the beginning.

Every great story ever written had the ending in mind and steadily built up to it so all the story elements are introduced in time, and the audience has time to absorb them. 

That’s true for video stories as well. 

Imagine the best possible outcome when users interact with your brand and then show how they will get from their current position to that destination.

What steps need to happen to get the user from where they are to where you want them to be?  Plan out the steps in reverse and you won’t get stuck writing yourself in a corner.

#3 Optimize The Video Around The Message

Once you’ve got the message figured out, it’s time to prune, pare, and whittle down all the dead weight. 

Depending on how many people are involved in the video creation process, there can be so much input that it again violates the first of the video brand guidelines—avoid being too broad. 

This is why it’s so useful to have the video brand guidelines hammered out before any work on the video has begun, seeing how the egos of creatives can get bruised very easily. If you have guidelines, work on the video goes more smoothly, including giving and receiving feedback. 

Can you optimize the video around the message without losing any of the story elements? If so, go for it.

#4 Be Visual

This is the most important of all the video brand guidelines, one that can make or break a brand video. 

Presume that your audience loves a good story but it might not expect walls of text or fancy, unreadable fonts in a brand video. 

Every story element you present in the brand video should be clearly understandable without any text or reading. For example, this video for Acquire uses three quick visual takes to communicate the downward spiral of customer acquisition: phonebooks toppling like dominoes, paintings being hung in a downward slant, and toilet paper rolling down a ramp.

Can the video be understood by a toddler? If not, then it’s not visual enough.

#5 Frontload The Video

Consider that your average viewer is most likely typing in 4 – 5 instant chats at once while playing a video game and browsing memes when your video starts playing. 

In other words: You need to grab the viewer’s attention immediately. If you spend more than three seconds before getting to the meat of your brand video, you’re doing it wrong. 

The best approach is to polish the very beginning of the video, i.e. frontload it, which is a trick that movies, shows, and video games are already using to drive engagement and stave off boredom. 

For example, within the first three seconds of UberEat’s Brand Video, a variety of visual numbers and statistics explode out of a delivery bag, implying good reviews and more sales. The viewer is immediately intrigued and wants to know more about what these elements mean and how they can achieve them too.

Does your brand video grab the attention of the audience within the first three seconds? If not, frontload the video.

#6 Reinforce The Same Story

Once you’ve got the winning formula that’s drawing in viewers and keeping them engaged, don’t just shelve it—reuse it to reinforce the story! 

All these video brand guidelines are there to help you discover what makes your brand tick by drilling down to the foundation of good storytelling. 

After each success, analyze why it worked, observe viewer feedback, and reinforce the same story using the same elements with minimal variations. 

Again, movies, shows, and video games are already using this same trick to reap enormous benefits. They had an amazing story set up in the beginning and now they’re simply reinforcing it by reusing established story elements and characters.

#7 Call to Action

Every video should finish with a call to action to seal the deal. 

This is the part of the video that’s meant to convert viewers into customers. But try to be realistic, and don’t expect too much all at once. Everything you’ve been building up to should culminate in a strong and persuasive call to action. 

Keep in mind what we said about users—they were very likely doing something else when your video started playing. Your call to action should be something they can act upon immediately without a large investment. This video from Airalo ends with a simple, straightforward message to viewers: “Find your freedom at Airalo.com”.

Does your call to action require more than 30 seconds of the viewer’s time? If so, refine it to lower the barrier to entry.

Final Thoughts

Video brand guidelines are ground rules for everyone involved in making a brand video. They help minimize problems, resolve conflicts and streamline the video creation process. 

Done right, these guidelines should have the team seamlessly cooperate to produce not just one, but a hundred or a thousand brand videos with very little investment of time or money, all the while having a lot of fun.

Source

from https://vidico.com/news/video-brand-guidelines/

from Vidico Video Productions - Blog https://vidicovideoproductions.weebly.com/blog/video-brand-guidelines-that-will-make-you-succeed

[kennethakirkau]

Video Brand Guidelines That Will Make You Succeed

Branding is a way to showcase your brand’s unique properties and stand out in the market. Now video has become such a big part of the marketing mix, we’ve seen the need for video brand guidelines emerge.

Video brand guidelines allow a streamlined production, complete consistency and better brand awareness.

Everything that makes your business unique is a part of your brand; it simply has to be understood and presented to the users in an organized, coherent manner. 

When applied correctly, branding leads to your audience immediately connecting with your brand among all the competition. 

Video brand guidelines will help you organize everything that makes your business unique to create a memorable look and feel of your video content at a consistent rate, without you having to reinvent the wheel with each new video. 

Video Brand Guidelines To Consider

Here are some guidelines to take note of:

#1 Avoid Being Too Broad

The most common video brand mistake is making a video that’s too broad and tries to appeal to everyone on every point. 

That’s mission impossible because no video can condense the entire brand history, showcase the entire brand philosophy, and appeal to all demographics at once. This video for Cadabbra, for example, aims to sell the brand specifically to the sellers who will be using the marketplace. While the video does touch on the benefits that are reaped by customers who use Cadabbra, the focus is clearly narrowed in specifically on the sellers.

Even if you can fit all those points in a single video, nobody is going to have the patience to watch it all the way through. How many points does your video cover?  If more than three, consider narrowing down the scope of your video.

#2 Choose Your Message Right Away

What’s the difference between a mediocre story and a memorable one? 

A mediocre story is written from the beginning to the end; a great story is written from the end to the beginning.

Every great story ever written had the ending in mind and steadily built up to it so all the story elements are introduced in time, and the audience has time to absorb them. 

That’s true for video stories as well. 

Imagine the best possible outcome when users interact with your brand and then show how they will get from their current position to that destination.

What steps need to happen to get the user from where they are to where you want them to be?  Plan out the steps in reverse and you won’t get stuck writing yourself in a corner.

#3 Optimize The Video Around The Message

Once you’ve got the message figured out, it’s time to prune, pare, and whittle down all the dead weight. 

Depending on how many people are involved in the video creation process, there can be so much input that it again violates the first of the video brand guidelines—avoid being too broad. 

This is why it’s so useful to have the video brand guidelines hammered out before any work on the video has begun, seeing how the egos of creatives can get bruised very easily. If you have guidelines, work on the video goes more smoothly, including giving and receiving feedback. 

Can you optimize the video around the message without losing any of the story elements? If so, go for it.

#4 Be Visual

This is the most important of all the video brand guidelines, one that can make or break a brand video. 

Presume that your audience loves a good story but it might not expect walls of text or fancy, unreadable fonts in a brand video. 

Every story element you present in the brand video should be clearly understandable without any text or reading. For example, this video for Acquire uses three quick visual takes to communicate the downward spiral of customer acquisition: phonebooks toppling like dominoes, paintings being hung in a downward slant, and toilet paper rolling down a ramp.

Can the video be understood by a toddler? If not, then it’s not visual enough.

#5 Frontload The Video

Consider that your average viewer is most likely typing in 4 – 5 instant chats at once while playing a video game and browsing memes when your video starts playing. 

In other words: You need to grab the viewer’s attention immediately. If you spend more than three seconds before getting to the meat of your brand video, you’re doing it wrong. 

The best approach is to polish the very beginning of the video, i.e. frontload it, which is a trick that movies, shows, and video games are already using to drive engagement and stave off boredom. 

For example, within the first three seconds of UberEat’s Brand Video, a variety of visual numbers and statistics explode out of a delivery bag, implying good reviews and more sales. The viewer is immediately intrigued and wants to know more about what these elements mean and how they can achieve them too.

Does your brand video grab the attention of the audience within the first three seconds? If not, frontload the video.

#6 Reinforce The Same Story

Once you’ve got the winning formula that’s drawing in viewers and keeping them engaged, don’t just shelve it—reuse it to reinforce the story! 

All these video brand guidelines are there to help you discover what makes your brand tick by drilling down to the foundation of good storytelling. 

After each success, analyze why it worked, observe viewer feedback, and reinforce the same story using the same elements with minimal variations. 

Again, movies, shows, and video games are already using this same trick to reap enormous benefits. They had an amazing story set up in the beginning and now they’re simply reinforcing it by reusing established story elements and characters.

#7 Call to Action

Every video should finish with a call to action to seal the deal. 

This is the part of the video that’s meant to convert viewers into customers. But try to be realistic, and don’t expect too much all at once. Everything you’ve been building up to should culminate in a strong and persuasive call to action. 

Keep in mind what we said about users—they were very likely doing something else when your video started playing. Your call to action should be something they can act upon immediately without a large investment. This video from Airalo ends with a simple, straightforward message to viewers: “Find your freedom at Airalo.com”.

Does your call to action require more than 30 seconds of the viewer’s time? If so, refine it to lower the barrier to entry.

Final Thoughts

Video brand guidelines are ground rules for everyone involved in making a brand video. They help minimize problems, resolve conflicts and streamline the video creation process. 

Done right, these guidelines should have the team seamlessly cooperate to produce not just one, but a hundred or a thousand brand videos with very little investment of time or money, all the while having a lot of fun.

Source

from Vidico https://vidico.com/news/video-brand-guidelines/ from Vidico Video Productions https://vidicovideoproductions.tumblr.com/post/612390975516655616

[vidicovideoproductions]

Video Brand Guidelines That Will Make You Succeed

Branding is a way to showcase your brand’s unique properties and stand out in the market. Now video has become such a big part of the marketing mix, we’ve seen the need for video brand guidelines emerge.

Video brand guidelines allow a streamlined production, complete consistency and better brand awareness.

Everything that makes your business unique is a part of your brand; it simply has to be understood and presented to the users in an organized, coherent manner. 

When applied correctly, branding leads to your audience immediately connecting with your brand among all the competition. 

Video brand guidelines will help you organize everything that makes your business unique to create a memorable look and feel of your video content at a consistent rate, without you having to reinvent the wheel with each new video. 

Video Brand Guidelines To Consider

Here are some guidelines to take note of:

#1 Avoid Being Too Broad

The most common video brand mistake is making a video that’s too broad and tries to appeal to everyone on every point. 

That’s mission impossible because no video can condense the entire brand history, showcase the entire brand philosophy, and appeal to all demographics at once. This video for Cadabbra, for example, aims to sell the brand specifically to the sellers who will be using the marketplace. While the video does touch on the benefits that are reaped by customers who use Cadabbra, the focus is clearly narrowed in specifically on the sellers.

Even if you can fit all those points in a single video, nobody is going to have the patience to watch it all the way through. How many points does your video cover?  If more than three, consider narrowing down the scope of your video.

#2 Choose Your Message Right Away

What’s the difference between a mediocre story and a memorable one? 

A mediocre story is written from the beginning to the end; a great story is written from the end to the beginning.

Every great story ever written had the ending in mind and steadily built up to it so all the story elements are introduced in time, and the audience has time to absorb them. 

That’s true for video stories as well. 

Imagine the best possible outcome when users interact with your brand and then show how they will get from their current position to that destination.

What steps need to happen to get the user from where they are to where you want them to be?  Plan out the steps in reverse and you won’t get stuck writing yourself in a corner.

#3 Optimize The Video Around The Message

Once you’ve got the message figured out, it’s time to prune, pare, and whittle down all the dead weight. 

Depending on how many people are involved in the video creation process, there can be so much input that it again violates the first of the video brand guidelines—avoid being too broad. 

This is why it’s so useful to have the video brand guidelines hammered out before any work on the video has begun, seeing how the egos of creatives can get bruised very easily. If you have guidelines, work on the video goes more smoothly, including giving and receiving feedback. 

Can you optimize the video around the message without losing any of the story elements? If so, go for it.

#4 Be Visual

This is the most important of all the video brand guidelines, one that can make or break a brand video. 

Presume that your audience loves a good story but it might not expect walls of text or fancy, unreadable fonts in a brand video. 

Every story element you present in the brand video should be clearly understandable without any text or reading. For example, this video for Acquire uses three quick visual takes to communicate the downward spiral of customer acquisition: phonebooks toppling like dominoes, paintings being hung in a downward slant, and toilet paper rolling down a ramp.

Can the video be understood by a toddler? If not, then it’s not visual enough.

#5 Frontload The Video

Consider that your average viewer is most likely typing in 4 – 5 instant chats at once while playing a video game and browsing memes when your video starts playing. 

In other words: You need to grab the viewer’s attention immediately. If you spend more than three seconds before getting to the meat of your brand video, you’re doing it wrong. 

The best approach is to polish the very beginning of the video, i.e. frontload it, which is a trick that movies, shows, and video games are already using to drive engagement and stave off boredom. 

For example, within the first three seconds of UberEat’s Brand Video, a variety of visual numbers and statistics explode out of a delivery bag, implying good reviews and more sales. The viewer is immediately intrigued and wants to know more about what these elements mean and how they can achieve them too.

Does your brand video grab the attention of the audience within the first three seconds? If not, frontload the video.

#6 Reinforce The Same Story

Once you’ve got the winning formula that’s drawing in viewers and keeping them engaged, don’t just shelve it—reuse it to reinforce the story! 

All these video brand guidelines are there to help you discover what makes your brand tick by drilling down to the foundation of good storytelling. 

After each success, analyze why it worked, observe viewer feedback, and reinforce the same story using the same elements with minimal variations. 

Again, movies, shows, and video games are already using this same trick to reap enormous benefits. They had an amazing story set up in the beginning and now they’re simply reinforcing it by reusing established story elements and characters.

#7 Call to Action

Every video should finish with a call to action to seal the deal. 

This is the part of the video that’s meant to convert viewers into customers. But try to be realistic, and don’t expect too much all at once. Everything you’ve been building up to should culminate in a strong and persuasive call to action. 

Keep in mind what we said about users—they were very likely doing something else when your video started playing. Your call to action should be something they can act upon immediately without a large investment. This video from Airalo ends with a simple, straightforward message to viewers: “Find your freedom at Airalo.com”.

Does your call to action require more than 30 seconds of the viewer’s time? If so, refine it to lower the barrier to entry.

Final Thoughts

Video brand guidelines are ground rules for everyone involved in making a brand video. They help minimize problems, resolve conflicts and streamline the video creation process. 

Done right, these guidelines should have the team seamlessly cooperate to produce not just one, but a hundred or a thousand brand videos with very little investment of time or money, all the while having a lot of fun.

Source

from Vidico https://vidico.com/news/video-brand-guidelines/

[sunmarketing]

Tag Along Travel plus life changing travel and eSims

In this episode: FAQ is: Can you name a travel experience that changed your life?

Today’s Special Edition  is: Tag Along Solo Travel

Today’s Mistake- Getting scammed by a time-share sales pitch. We lost thousands.

Travel Advice:  e-Sims for your cell phone

FAQ: Can you name a travel experience that changed your life?

Today’s special episode: Tag Along Travel

TAT, Tag Along Travel. It can work for a day or longer. You can split up, too.

https://www.yourtravelmates.com/lpc04/?

Tell me about your TAT experiences.

Today’s Mistake-  Scammed. Selling your timeshare to not trusted business.

Timeshares-ouch I got burned.

We got scammed by a really sharp guy who promised us a buyer at no cost. However, he convinced us to pay him $2600 for the process and guaranteed a sale. Then as soon as it was paid, he wanted more money. This is not a good way to sell your timeshare. Do not be fooled. This is a scam. We got scammed, and they still are calling.

Today’s Travel Advice-How do Cell phones work in a foreign country? Is there an alternative?

I have a code you can use to get $3.00 off. It’s 2856. Let me know how you like Airalo. I get $3.00 also when you purchase it.

I want to bring meaning to your travels. Send a question or travel tip. Write a review. We can connect on social channels. Find the 5 Steps to Solo Travel series on Amazon. That code is 2856. A-I-R-A-L-O.

Connect with Dr. Travelbest

Drmarytravelbest.com

Dr. Mary Travelbest Twitter

Dr. Mary Travelbest Facebook Page

Dr. Mary Travelbest Facebook Group

Dr. Mary Travelbest Instagram

email: info@drmarytravelbest.com

Dr. Mary Travelbest Podcast

Dr. Travelbest on TikTok

Dr.Travelbest onYouTube

  Check out this Dr Travelbest episode!

[marykdemar85]

The Top 10 Best Explainer Videos | Examples for 2020

If you want to create the best explainer videos, you need to learn from the best! With that in mind, below are some of the best explainer videos reviewed by Vidico, all created for innovative companies:

#1 TripCase Travel App

Explainer videos work well when they highlight the pain points that the target customers are experiencing.

What makes the TripCase Travel App explainer video amazing is that it presses on the pain point subtly yet repeatedly.

But more than that, the video shows a visual representation of the effects of their product. All over the video, you can see a lot of flustered and stressed out travelers in a rush. On the other hand, the narrator (the one using their app) remains calm and collected throughout.

#2 Airwallex Explainer Video

We all believe that personal finance management is essential. However, Airwallex shows how powerful finance management can be if you take advantage of technology.

Since what they are offering is already complicated in itself, Airwallex decided to keep their explainer video as simple and straight to the point as possible. Instead of going all out by discussing their add-ons and subscription types, the video focused on providing their viewers an overview of what they are offering.

Because of this, they piqued their interest and compelled them to watch more videos and know more about their product.

#3 Uber Eats Explainer Video

Uber Eats is here to change the way you manage your restaurant. However, what they are offering is still relatively new. That’s why they decided to make their explainer videos as informative as possible.

In the video, they show the app’s interface, what it can do, what you can do through it, and how it can make restaurant management more effortless. And they do it in the most animated way possible, which is bound to attract more viewers.

#4 Digital Ocean

One of the reasons why the products of tech companies don’t sell is because people are intimidated by them. The best way to address that is to use your explainer video to teach people how to use it and dispel any sense of confusion around your product offering.

Digital Ocean did this by showing how their products and services are used from the highest level — think basics, and simple language without feeling the need to always talk in tech-speak. By educating viewers, they help address any doubts that they may have. At the same time, they are highlighting the value that the products will bring to their tech applications.

#5 Sargon

Talking about financial service platforms can be quite dull. However, Sargon made it fun, exciting, and even entertaining.

The video starts with explaining the target market’s pain point in the most basic way possible.  This is a breath of fresh air as compared to other financial service videos that begin with a salesman and a whiteboard with a few line graphs.

#6 Amazon Go

We are already aware of how Amazon’s service offering can be beneficial for us. However, when they introduced Amazon Go, it was not clear for a lot of people why they should give this new product a try. It looked like something a decade ahead of its time.

Because of the novelty of their product’s concept, the company took the time to lead its viewers through a step-by-step guide on how they can use it.

As a result, people became familiar with how their offering works. And, a bonus point is that the video helped position the company as a market leader in their industry.

#7 Airalo

The concept of Airalo is new, and a lot of consumers have no idea what an eSim is, or even that it’s sitting right within their smart phone. Since the idea of their product is pretty straightforward, they keep their explanation as simple as possible.

The great thing about their video is that their branding is highlighted in every scene, boosting their brand recognition and helping Airalo stick in the mind of viewers long after the video is complete. If you imagine this as a high frequency ad on social, you begin to see the power of how having consistent branding can work to engage a consumer’s memory or recall.

#8 BotCentral

Explainer videos are not just about providing all the information about your products to the viewers. Sometimes, the goal of an explainer video is to connect to the audience so they will feel the need to know more about the product and move to a new stage in the funnel.

That’s what BotCentral did with their explainer video. The first portion of the video showed a side of the marketing and communications industry that their target market can surely relate to.

They show marketers that they know what they are going through. With this connection, they gain the trust of their clients, allowing them to be more open with what they have to offer.

#9 RMIT University Explainer Video

What makes this one of the best explainer videos out there is it features lots of cultural diversity, and focuses on inclusivity as a value.

Aside from stating the pain points themselves, RMIT made the features of the platform very easy to understand for both students and alumni.

#10 Moov

Just like with Amazon Go, Moov decided to use real people in their explainer video. But instead of the people their target market can relate to, they chose to showcase people who they look up to—subtly implying that they too can reach their fitness goals by using the app.

Final Thoughts

The best explainer videos aren’t boring — they want to make you stay and watch all the way to the finish.

The best explainer videos show that with creativity, you can pique the interest and connect at an emotional level of your target market. All the while selling your unique product, service, and brand.

The best explainer videos are succinct — try and keep it between 60 seconds and 90 seconds for the best possible performance.

The best explainer videos have a clear call to action — repeat this once at the beginning, middle and end.

For further information on explainer videos, speak to the Vidico production team today!

Source

from https://vidico.com/news/best-explainer-videos/

from Vidico Video Productions - Blog https://vidicovideoproductions.weebly.com/blog/the-top-10-best-explainer-videos-examples-for-2020

[kennethakirkau]

The Top 10 Best Explainer Videos | Examples for 2020

If you want to create the best explainer videos, you need to learn from the best! With that in mind, below are some of the best explainer videos reviewed by Vidico, all created for innovative companies:

#1 TripCase Travel App

Explainer videos work well when they highlight the pain points that the target customers are experiencing.

What makes the TripCase Travel App explainer video amazing is that it presses on the pain point subtly yet repeatedly.

But more than that, the video shows a visual representation of the effects of their product. All over the video, you can see a lot of flustered and stressed out travelers in a rush. On the other hand, the narrator (the one using their app) remains calm and collected throughout.

#2 Airwallex Explainer Video

We all believe that personal finance management is essential. However, Airwallex shows how powerful finance management can be if you take advantage of technology.

Since what they are offering is already complicated in itself, Airwallex decided to keep their explainer video as simple and straight to the point as possible. Instead of going all out by discussing their add-ons and subscription types, the video focused on providing their viewers an overview of what they are offering.

Because of this, they piqued their interest and compelled them to watch more videos and know more about their product.

#3 Uber Eats Explainer Video

Uber Eats is here to change the way you manage your restaurant. However, what they are offering is still relatively new. That’s why they decided to make their explainer videos as informative as possible.

In the video, they show the app’s interface, what it can do, what you can do through it, and how it can make restaurant management more effortless. And they do it in the most animated way possible, which is bound to attract more viewers.

#4 Digital Ocean

One of the reasons why the products of tech companies don’t sell is because people are intimidated by them. The best way to address that is to use your explainer video to teach people how to use it and dispel any sense of confusion around your product offering.

Digital Ocean did this by showing how their products and services are used from the highest level — think basics, and simple language without feeling the need to always talk in tech-speak. By educating viewers, they help address any doubts that they may have. At the same time, they are highlighting the value that the products will bring to their tech applications.

#5 Sargon

Talking about financial service platforms can be quite dull. However, Sargon made it fun, exciting, and even entertaining.

The video starts with explaining the target market’s pain point in the most basic way possible.  This is a breath of fresh air as compared to other financial service videos that begin with a salesman and a whiteboard with a few line graphs.

#6 Amazon Go

We are already aware of how Amazon’s service offering can be beneficial for us. However, when they introduced Amazon Go, it was not clear for a lot of people why they should give this new product a try. It looked like something a decade ahead of its time.

Because of the novelty of their product’s concept, the company took the time to lead its viewers through a step-by-step guide on how they can use it.

As a result, people became familiar with how their offering works. And, a bonus point is that the video helped position the company as a market leader in their industry.

#7 Airalo

The concept of Airalo is new, and a lot of consumers have no idea what an eSim is, or even that it’s sitting right within their smart phone. Since the idea of their product is pretty straightforward, they keep their explanation as simple as possible.

The great thing about their video is that their branding is highlighted in every scene, boosting their brand recognition and helping Airalo stick in the mind of viewers long after the video is complete. If you imagine this as a high frequency ad on social, you begin to see the power of how having consistent branding can work to engage a consumer’s memory or recall.

#8 BotCentral

Explainer videos are not just about providing all the information about your products to the viewers. Sometimes, the goal of an explainer video is to connect to the audience so they will feel the need to know more about the product and move to a new stage in the funnel.

That’s what BotCentral did with their explainer video. The first portion of the video showed a side of the marketing and communications industry that their target market can surely relate to.

They show marketers that they know what they are going through. With this connection, they gain the trust of their clients, allowing them to be more open with what they have to offer.

#9 RMIT University Explainer Video

What makes this one of the best explainer videos out there is it features lots of cultural diversity, and focuses on inclusivity as a value.

Aside from stating the pain points themselves, RMIT made the features of the platform very easy to understand for both students and alumni.

#10 Moov

Just like with Amazon Go, Moov decided to use real people in their explainer video. But instead of the people their target market can relate to, they chose to showcase people who they look up to—subtly implying that they too can reach their fitness goals by using the app.

Final Thoughts

The best explainer videos aren’t boring — they want to make you stay and watch all the way to the finish.

The best explainer videos show that with creativity, you can pique the interest and connect at an emotional level of your target market. All the while selling your unique product, service, and brand.

The best explainer videos are succinct — try and keep it between 60 seconds and 90 seconds for the best possible performance.

The best explainer videos have a clear call to action — repeat this once at the beginning, middle and end.

For further information on explainer videos, speak to the Vidico production team today!

Source

from Vidico https://vidico.com/news/best-explainer-videos/ from Vidico Video Productions https://vidicovideoproductions.tumblr.com/post/190819175593

[vidicovideoproductions]

The Top 10 Best Explainer Videos | Examples for 2020

If you want to create the best explainer videos, you need to learn from the best! With that in mind, below are some of the best explainer videos reviewed by Vidico, all created for innovative companies:

#1 TripCase Travel App

Explainer videos work well when they highlight the pain points that the target customers are experiencing.

What makes the TripCase Travel App explainer video amazing is that it presses on the pain point subtly yet repeatedly.

But more than that, the video shows a visual representation of the effects of their product. All over the video, you can see a lot of flustered and stressed out travelers in a rush. On the other hand, the narrator (the one using their app) remains calm and collected throughout.

#2 Airwallex Explainer Video

We all believe that personal finance management is essential. However, Airwallex shows how powerful finance management can be if you take advantage of technology.

Since what they are offering is already complicated in itself, Airwallex decided to keep their explainer video as simple and straight to the point as possible. Instead of going all out by discussing their add-ons and subscription types, the video focused on providing their viewers an overview of what they are offering.

Because of this, they piqued their interest and compelled them to watch more videos and know more about their product.

#3 Uber Eats Explainer Video

Uber Eats is here to change the way you manage your restaurant. However, what they are offering is still relatively new. That’s why they decided to make their explainer videos as informative as possible.

In the video, they show the app’s interface, what it can do, what you can do through it, and how it can make restaurant management more effortless. And they do it in the most animated way possible, which is bound to attract more viewers.

#4 Digital Ocean

One of the reasons why the products of tech companies don’t sell is because people are intimidated by them. The best way to address that is to use your explainer video to teach people how to use it and dispel any sense of confusion around your product offering.

Digital Ocean did this by showing how their products and services are used from the highest level — think basics, and simple language without feeling the need to always talk in tech-speak. By educating viewers, they help address any doubts that they may have. At the same time, they are highlighting the value that the products will bring to their tech applications.

#5 Sargon

Talking about financial service platforms can be quite dull. However, Sargon made it fun, exciting, and even entertaining.

The video starts with explaining the target market’s pain point in the most basic way possible.  This is a breath of fresh air as compared to other financial service videos that begin with a salesman and a whiteboard with a few line graphs.

#6 Amazon Go

We are already aware of how Amazon’s service offering can be beneficial for us. However, when they introduced Amazon Go, it was not clear for a lot of people why they should give this new product a try. It looked like something a decade ahead of its time.

Because of the novelty of their product’s concept, the company took the time to lead its viewers through a step-by-step guide on how they can use it.

As a result, people became familiar with how their offering works. And, a bonus point is that the video helped position the company as a market leader in their industry.

#7 Airalo

The concept of Airalo is new, and a lot of consumers have no idea what an eSim is, or even that it’s sitting right within their smart phone. Since the idea of their product is pretty straightforward, they keep their explanation as simple as possible.

The great thing about their video is that their branding is highlighted in every scene, boosting their brand recognition and helping Airalo stick in the mind of viewers long after the video is complete. If you imagine this as a high frequency ad on social, you begin to see the power of how having consistent branding can work to engage a consumer’s memory or recall.

#8 BotCentral

Explainer videos are not just about providing all the information about your products to the viewers. Sometimes, the goal of an explainer video is to connect to the audience so they will feel the need to know more about the product and move to a new stage in the funnel.

That’s what BotCentral did with their explainer video. The first portion of the video showed a side of the marketing and communications industry that their target market can surely relate to.

They show marketers that they know what they are going through. With this connection, they gain the trust of their clients, allowing them to be more open with what they have to offer.

#9 RMIT University Explainer Video

What makes this one of the best explainer videos out there is it features lots of cultural diversity, and focuses on inclusivity as a value.

Aside from stating the pain points themselves, RMIT made the features of the platform very easy to understand for both students and alumni.

#10 Moov

Just like with Amazon Go, Moov decided to use real people in their explainer video. But instead of the people their target market can relate to, they chose to showcase people who they look up to—subtly implying that they too can reach their fitness goals by using the app.

Final Thoughts

The best explainer videos aren’t boring — they want to make you stay and watch all the way to the finish.

The best explainer videos show that with creativity, you can pique the interest and connect at an emotional level of your target market. All the while selling your unique product, service, and brand.

The best explainer videos are succinct — try and keep it between 60 seconds and 90 seconds for the best possible performance.

The best explainer videos have a clear call to action — repeat this once at the beginning, middle and end.

For further information on explainer videos, speak to the Vidico production team today!

Source

from Vidico https://vidico.com/news/best-explainer-videos/