The firsts, near misses & a debacle: India conclude Paris Olympics campaign with 6 medals
India’s Paris Olympics campaign concluded as Reetika Hooda fell short in the wrestling quarterfinals, and golfers Aditi Ashok and Diksha Dagar finished out of medal contention.
A total of 117 Indian athletes participated across 16 sports at the Paris Games: archery, athletics, badminton, boxing, equestrian, golf, hockey, judo, rowing, sailing, shooting, swimming, wrestling, table tennis, and tennis.
Source: bhaskarlive.in
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Week 6: Slow Fashion Movement? Social Media Influencers? What gives?
So, here's the deal: the fashion industry has gone through some major changes lately. People are waking up to the importance of sustainability and ethical consumption, and that's where the slow fashion movement comes in. It's basically a counter to fast fashion, focusing on quality, durability, and ethical production. And you know who's really pushing this movement forward? Social media influencers. These guys have some serious power to raise awareness, shape consumer behaviour, and promote brands that align with the principles of slow fashion.
Let's talk about the rise of the slow fashion movement. It's all about being mindful of what we buy and wear. Instead of falling for cheap, disposable fashion, slow fashion encourages us to invest in high-quality clothes that will last. Plus, it's all about transparency in the production process, fair wages for workers, and environmentally sustainable practices.
The slow fashion movement actually grew out of the broader slow movement, which started in the late 20th century. People were tired of the fast pace of modern life, and that spilled over into fashion. So now, slow fashion is all about craftsmanship, timeless design, and sustainable materials (Fletcher 2010).
Now let's get to the juicy part: social media influencers and their role in all of this. These guys have huge followings and can really make a difference. They share their own journeys towards sustainable living and show us how they incorporate slow fashion into their own wardrobes. And guess what? They inspire their followers to do the same.
A study published in the Journal of Fashion Marketing and Management tells us just how influential these influencers can be. It found that when influencers promote sustainable fashion, their followers are more likely to want to buy sustainable products (Al-Mu’ani et al. 2023). This is especially true for younger consumers who are all about social media and the latest trends (Vladimirova et al. 2023).
Let's take a look at some real-life examples of influencers making a difference. You've got Emma Watson, the actress and activist who's all about sustainable fashion. She uses her social media platforms to shine a light on ethical brands and even started the "Green Carpet Challenge," where she promotes eco-friendly fashion at fancy events. Her efforts have really brought attention to the slow fashion movement and inspired a lot of her followers to change their shopping habits (The business of fashion 2020).
Another influencer doing great things is Aditi Mayer, a sustainable fashion blogger and activist. She's all about educating her audience on the environmental and social impacts of the fashion industry. Mayer collaborates with ethical brands and features them in her posts, giving her followers some great options for sustainable shopping (Contributor 2019).
Now, let's not forget the challenges and opportunities that the slow fashion movement faces. One big challenge is the higher cost of sustainable fashion. Let's face it, not everyone can afford it. But influencers are doing their part by promoting the idea of "cost-per-wear." They're encouraging their followers to see sustainable fashion as an investment rather than just an expense (Joy et al. 2012).
And then there's the issue of greenwashing. Some brands claim to be sustainable when they're really not. Influencers can help fight this by carefully vetting the brands they promote and teaching their followers how to spot genuine sustainable practices (Manvi, Ashok & Vinamra 2019)
The Future of Slow Fashion
The future of the slow fashion movement is looking bright, and a big part of that is thanks to social media influencers. As more and more people become aware of the environmental and ethical impacts of their fashion choices, the demand for sustainable alternatives is bound to grow. And that's where influencers come in. They're leading the charge, using their platforms to promote a fashion industry that's both sustainable and ethical.
So, to sum it up, social media influencers are playing a crucial role in pushing the slow fashion movement forward. They're using their influence and credibility to educate consumers, shine a light on ethical brands, and inspire a shift towards more sustainable consumption habits. As this movement gains traction, it has the potential to revolutionize the fashion industry for the better, creating a future where fashion is not only beautiful but also sustainable.
References
Al-Mu’ani, L, Alrwashdeh, M, Ali, H & Al-Assaf, KT 2023, “The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude,” International Journal of Data and Network Science, vol. 7, no. 3, pp. 1217–1226, viewed <https://doi.org/10.5267/j.ijdns.2023.5.003>.
Contributor, J 2019, “Sustainable Influencer: Aditi Mayer — Jejune Magazine,” Jejune Magazine, viewed <https://www.jejunemagazine.com/home/aditimayer>.
Fletcher, K 2010, “Slow Fashion: an invitation for systems change,” Fashion Practice, vol. 2, no. 2, pp. 259–265, viewed <https://doi.org/10.2752/175693810x12774625387594>.
Joy, A, Sherry, JF, Venkatesh, A, Wang, J & Chan, R 2012, “Fast fashion, sustainability, and the ethical appeal of luxury brands,” Fashion Theory, vol. 16, no. 3, pp. 273–295, viewed <https://doi.org/10.2752/175174112x13340749707123>.
Manvi, K, Ashok, S & Vinamra, J 2019, “GREENWASHING: A study on the effects of greenwashing on consumer perception and trust Build-Up,” GREENWASHING: A Study on the Effects of Greenwashing on Consumer Perception and Trust Build-Up, viewed <https://zenodo.org/record/2552401>.
“The business of fashion” 2020, The Business of Fashion, viewed <https://www.businessoffashion.com/people/emma-watson/#:~:text=Recently%2C%20Watson%20has%20teamed%20up,engineered%20from%20used%20plastic%20bottles.>.
Vladimirova, K, Henninger, CE, Alosaimi, SI, Brydges, T, Choopani, H, Hanlon, M, Iran, S, McCormick, H & Zhou, S 2023, “Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda,” Journal of Global Fashion Marketing, pp. 1–22, viewed <https://doi.org/10.1080/20932685.2023.2237978>.
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Pratidin Rajdhani News
Aditi Ashok: The first Indian woman to win a golf medal
On October 1, 2023, Aditi Ashok became the first Indian woman to win a medal at the Asian Games, winning silver in the individual golf event. This is a historic achievement for Indian golf and a testament to Aditi's incredible talent and dedication.
Aditi has been playing golf since she was a child, and has quickly risen through the ranks to become one of the top golfers in the world. She has won numerous tournaments, including the 2022 Ladies European Tour Order of Merit. She also represented India at the Tokyo Olympics in 2021, where she finished tied for fourth.
Aditi's victory at the Asian Games is a major milestone for Indian sports. It shows that Indian athletes can compete at the highest level on the global stage. It is also an inspiration to young girls and women everywhere, showing them that they can achieve anything they set their minds to.
Aditi's victory is also likely to lead to increased investment in golf in India. This could lead to the development of more golf courses and training facilities, which would benefit all golfers in India.
Aditi's achievement is also likely to lead to more young girls and women taking up golf in India. This would be a positive development, as golf is a sport that can help participants develop a variety of skills, including physical fitness, mental toughness, and sportsmanship.
Aditi Ashok's victory at the Asian Games is a historic achievement for Indian golf and Indian women in sports. It is an inspiration to us all, and we wish her all the best in her future endeavors.
For more updates, visit https://www.pratidinrajdhani.in/.
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