#5thingsyouneedtoknow

[melissamarsofficial]

‪🇺🇸~Check out my interview for Authority Magazine (link in bio). I had the honor and pleasure to share behind the scenes stories with @johntravolta on FROM PARIS WITH LOVE, anecdotes on MOZART THE ROCK OPERA, my coming up projects with @thecamillajackson, an hommage to the artist and special friend @vannimangoni, my dreams and the 5 things I wish someone told me when I first started... ‬ ‪‬▶️ http://bit.ly/authorityitw . 🇫🇷~Découvrez mon interview pour le magazine Authority, j’ai eu le plaisir de partager des anecdotes de tournage avec Travolta, du casting de Mozart L’Opera Rock, mes projets, mes rêves, et les 5 choses que j’aurais aimé que l’on me dise quand j’ai débuté ma carrière. Le lien est dans la bio... ▶️ http://bit.ly/authorityitw . . Special thanks to Yitzi Weiner, Authority Magazine, photographers Robert Presutti and Peter Lueders (@peterlueders). Photo in the post by @rpfotony #interview #press #authority #magazine #authoritymagazine #pr #risingstar #johntravolta #mozartloperarock #mozartoperarock #5thingsyouneedtoknow #blackandwhitephotography #melissamars #nycactor #womeninfilm #nycwriters #womanwriter #lifeisbeautiful https://www.instagram.com/p/B6Q9nFuhkf1/?igshid=143vlay3wcd29

[innomight]

I posted a poll yesterday and 65 percent people voted that they dont know about the new Batman Game, Gotham Knights and being a huge fan of Batman, It is unacceptable to me so I decided to make a post for it. Gotham Knights, 5 Things you need to know. So yes, you wont be able to play as Batman as he is dead. We all love Batgirl, dont we? You can play as the characters mentioned in the post. I have lots of love for the batman franchise whether its a game or a movie or even a gadget, I have to get it into my collection or brain. I hope you like the post. If you do, please like and drop a comment if you like batman or any other character in there! Cheers! #gaming #gamingupdates #gothamknights #batman #batmangames #batmanfranchise #gothamknightsthingsyouneedtoknow #gaminginfo #gamingreports #gamingnews #batmangothamknights #batmannewgame #batmanfanboy #5thingsyouneedtoknow #innomightgaming #pcgaming https://www.instagram.com/p/CEUEuFNl-Dz/?igshid=rvkfb7hdb2av

[melissamarsofficial]

‪🇺🇸~After Authority Magazine, now on THRIVE GLOBAL (link in bio). I had the honor and pleasure to share behind the scenes stories with @johntravolta on FROM PARIS WITH LOVE, anecdotes on MOZART THE ROCK OPERA, the 5 things I wish someone told me when I first started... ‬ ‪‬▶️ http://bit.ly/marsthrive . 🇫🇷~Après Authkrity magazine, mon interview est maintenant sur THRIVE GLOBAL. J’ai eu le plaisir de partager des anecdotes de tournage avec Travolta, sur le casting de Mozart L’Opera Rock, mes projets, mes rêves, et les 5 choses que j’aurais aimé que l’on me dise quand j’ai débuté ma carrière. Le lien est dans la bio... ▶️ http://bit.ly/marsthrive . . Special thanks to Yitzi Weiner, Thrive Global, Authority Magazine, photographers Robert Presutti @rpfotony and Peter Lueders. Photo in the post by @peterlueders . . . #interview #press #thrive #thriveglobal @thrive #authority #magazine #authoritymagazine #pr #risingstar #johntravolta #mozartloperarock #mozartoperarock #5thingsyouneedtoknow #portrait #melissamars #nycactor #frenchie #womeninfilm #nycwriters #womanwriter #lifeisbeautiful (at Thrive Global) https://www.instagram.com/p/B9SCVqVBW05/?igshid=mfdk1qajofi7

[melissamarsofficial]

THE RICE MAN, THE COFFEE MAN… 🇺🇸~In my interview for Authority Magazine (link in bio), I spoke about Vanni Mangoni, “a hugely talented Italian artist, he draws, paints, writes, makes movies and documentaries.” I also shared a specific anecdote about how “at Trader Joe’s, there was a bag of rice that had spilled on the floor, just with his foot in a few seconds he shaped a man’s portrait. On the stove, there would be some spilled coffee and he would take a toothpick and draw incredible portraits.” So I figured I would share the pictures of his art I saw him create live, isn’t he special?!. You can read more about him in my interview and about #BTS stories with John Travolta on FROM PARIS WITH LOVE, anecdotes on MOZART THE ROCK OPERA, my upcoming projects, my dreams and the 5 things I wish someone told me when I first started... ‬ ‪‬▶️ http://bit.ly/authorityitw 🇫🇷~Dans mon interview pour le magazine Authority, je parle de mon ami, l’artiste Vanni Mangoni, de son immense talent, et comment en quelques secondes il a transformé un paquet de riz renversé en portrait, juste avec son pied, ou bien comment le café renversé devient une oeuvre d’art juste avec un cure dent… Vous en avez un aperçu dans les images postées ci-dessus.. Découvrez aussi dans mon interview des anecdotes de tournage avec Travolta, du casting de Mozart L’Opera Rock, mes projets, mes rêves, et les 5 choses que j’aurais aimé que l’on me dise quand j’ai débuté ma carrière. Le lien est dans la bio... ▶️ http://bit.ly/authorityitw . . . Special thanks to Yitzi Weiner, Authority Magazine, photographers Robert Presutti and Peter Lueders. . . . #artist #coffeeart #riceart #thericeman #thecoffeeman #art #interview #press #authority #magazine #authoritymagazine #risingstar #johntravolta #mozartloperarock #mozartoperarock #5thingsyouneedtoknow #melissamars #nycactor #womeninfilm #nycwriters #womanwriter #lifeisbeautiful #flashback #throwback #friendship https://www.instagram.com/p/B6V-4-WB_NG/?igshid=13xz7n0jloq48

[b2binfographic]

Influencer Marketing Updates: 5 Things You Need to Know

Influencer marketing is no more a niche marketing strategy. It is a mainstream tactic that is well on its way to becoming a $10 billion market by 2020. That goes to show the importance of influencer marketing and why it should be leveraged by any brand that has an online presence. However, it is not always easy to run successful influencer marketing campaigns, especially in such a dynamic environment in which something new happens almost daily. Therefore, it is essential to stay updated with the latest influencer marketing trends to be able to compete in such a dynamic and competitive environment. In this post, we will discuss some of the latest influencer marketing trends and updates that you need to know. So, let’s get right to it.

1. The Rise of CGI Influencers

Influencer marketing has now moved beyond leveraging human influencers as marketers are now experimenting with CGI (Computer Generated Imagery) influencers.  This is a fairly new influencer marketing trend and is slowly gaining traction. CGI influencers provide marketers with a level of flexibility and control that human influencers can’t. There is no unpredictability as marketers can precisely control how they want their products to be promoted. Lil Miquela is one such CGI influencer with over 1.6 million followers on Instagram. She often endorses brands by showing products in use or making branded videos, just like any other influencer would.  In fact, her posts are so realistic that it is very difficult to believe that she is not human. Here’s an example of one of her recent sponsored posts:

Image Source: Instagram

2. Improved Means to Access Influencers

Gone are the days when you had to look within your network or conduct a manual search to find relevant influencers to collaborate with. Now, there are advanced influencer search tools and influencer platforms available that can do the job for you. You just need to define the criteria and use the advanced search filters to find the perfect influencers for your brand. What’s more, most tools also help you conduct smooth and effective influencer outreach and manage your influencer campaigns. So, leverage these tools to connect with relevant influencers and save time and effort that goes into a manual search. You should also use some form of influencer or content management tool like Lumanu to keep track of all your influencer content. Lumanu’s Content Manager lets you manage all of your influencers’ content and automate whitelisting from a single dashboard. 

3. Stricter Branded Content Policies and FTC Guidelines

FTC has strict guidelines about the disclosure of sponsored content and brand partnerships. And now, social media platforms are following suit and launching their own guidelines.  Social media platforms like Facebook and Instagram have become stricter about their branded content disclosure policies. In fact, they have launched several useful features that make it easier for influencers to disclose brand sponsorships and collaborations. Instagram, for example, gives influencers with the option to mention their business partners when posting sponsored content. They can select a business partner and that will show at the top of their post, as shown below.

Image Source: Instagram Branded Content Ads Disclosing branded content and partnerships is not actually bad for your brand. In fact, it has its set of advantages.  For one, if an influencer adds you as a business partner for a post and allows you to promote it, you can use that branded content in your Instagram Branded Content Ads. This means that you can amplify your influencer content’s reach and simplify your Instagram ad creation process, all in one fell swoop.   This is a brilliant way to get the most out of your influencer content. And, as this feature is only recently launched, not many marketers know about it. So, using branded content ads will give you a competitive advantage over others.

4. Long-Term Influencer Partnerships

Brand and influencer collaborations are now becoming less transactional and more strategic. Marketers prefer entering into long-term collaborations with influencers that have performed well for their brand. In fact, there has been a rise in brand ambassadorships and long-term brand-influencer partnerships. Many brands now prefer working with a select few influencers for long-term contracts, rather than changing influencers after each campaign. American Express is one of the early adopters of this trend and they have a network of influencers called “Amex Ambassadors.” These influencers have been associated with the brand for a long time and therefore seem more authentic when they promote the brand.

Image Source: Instagram

5. Growing Awareness of and Countermeasures Against Fake/Fraudulent Influencers

As influencer marketing becomes more mainstream and profitable, there has been a huge surge in the number of influencers.  However, this has also led to the problem of fake influencers who used bots and other underhanded means to gain followers and get sponsorships. A lot of brands and marketers have fallen prey to such influencers and wasted their money and effort. Now, there is a lot more industry awareness about such influencers and numerous ways to spot such fake accounts. Most social media platforms have measures in place to identify fraudulent accounts and block them.  Twitter, for example, identified 9.9 million potentially fraudulent accounts in 2018. However, you can’t rely on social media platforms and their policies to block fake influencers. Many marketers now prefer using tools to help them vet their influencers thoroughly and spot any fake influencers right at the outset. You can use tools like Sylo, Linqia, and influence.co to vet your influencers and check whether they are authentic or fake.

Conclusion

Influencer marketing is a popular and effective marketing technique, but only if you stay informed about the latest trends and leverage them before your competitors. You need to stay ahead of your competition to gain a competitive edge and win at your influencer marketing game. These influencer marketing updates will help you stay abreast of the latest industry developments. Incorporate these five latest influencer marketing trends into your influencer marketing strategy to make your next campaign successful. Read the full article

[b2binfographic]

Influencer Marketing Updates: 5 Things You Need to Know

Influencer marketing is no more a niche marketing strategy. It is a mainstream tactic that is well on its way to becoming a $10 billion market by 2020. That goes to show the importance of influencer marketing and why it should be leveraged by any brand that has an online presence. However, it is not always easy to run successful influencer marketing campaigns, especially in such a dynamic environment in which something new happens almost daily. Therefore, it is essential to stay updated with the latest influencer marketing trends to be able to compete in such a dynamic and competitive environment. In this post, we will discuss some of the latest influencer marketing trends and updates that you need to know. So, let’s get right to it.

1. The Rise of CGI Influencers

Influencer marketing has now moved beyond leveraging human influencers as marketers are now experimenting with CGI (Computer Generated Imagery) influencers.  This is a fairly new influencer marketing trend and is slowly gaining traction. CGI influencers provide marketers with a level of flexibility and control that human influencers can’t. There is no unpredictability as marketers can precisely control how they want their products to be promoted. Lil Miquela is one such CGI influencer with over 1.6 million followers on Instagram. She often endorses brands by showing products in use or making branded videos, just like any other influencer would.  In fact, her posts are so realistic that it is very difficult to believe that she is not human. Here’s an example of one of her recent sponsored posts:

Image Source: Instagram

2. Improved Means to Access Influencers

Gone are the days when you had to look within your network or conduct a manual search to find relevant influencers to collaborate with. Now, there are advanced influencer search tools and influencer platforms available that can do the job for you. You just need to define the criteria and use the advanced search filters to find the perfect influencers for your brand. What’s more, most tools also help you conduct smooth and effective influencer outreach and manage your influencer campaigns. So, leverage these tools to connect with relevant influencers and save time and effort that goes into a manual search. You should also use some form of influencer or content management tool like Lumanu to keep track of all your influencer content. Lumanu’s Content Manager lets you manage all of your influencers’ content and automate whitelisting from a single dashboard. 

3. Stricter Branded Content Policies and FTC Guidelines

FTC has strict guidelines about the disclosure of sponsored content and brand partnerships. And now, social media platforms are following suit and launching their own guidelines.  Social media platforms like Facebook and Instagram have become stricter about their branded content disclosure policies. In fact, they have launched several useful features that make it easier for influencers to disclose brand sponsorships and collaborations. Instagram, for example, gives influencers with the option to mention their business partners when posting sponsored content. They can select a business partner and that will show at the top of their post, as shown below.

Image Source: Instagram Branded Content Ads Disclosing branded content and partnerships is not actually bad for your brand. In fact, it has its set of advantages.  For one, if an influencer adds you as a business partner for a post and allows you to promote it, you can use that branded content in your Instagram Branded Content Ads. This means that you can amplify your influencer content’s reach and simplify your Instagram ad creation process, all in one fell swoop.   This is a brilliant way to get the most out of your influencer content. And, as this feature is only recently launched, not many marketers know about it. So, using branded content ads will give you a competitive advantage over others.

4. Long-Term Influencer Partnerships

Brand and influencer collaborations are now becoming less transactional and more strategic. Marketers prefer entering into long-term collaborations with influencers that have performed well for their brand. In fact, there has been a rise in brand ambassadorships and long-term brand-influencer partnerships. Many brands now prefer working with a select few influencers for long-term contracts, rather than changing influencers after each campaign. American Express is one of the early adopters of this trend and they have a network of influencers called “Amex Ambassadors.” These influencers have been associated with the brand for a long time and therefore seem more authentic when they promote the brand.

Image Source: Instagram

5. Growing Awareness of and Countermeasures Against Fake/Fraudulent Influencers

As influencer marketing becomes more mainstream and profitable, there has been a huge surge in the number of influencers.  However, this has also led to the problem of fake influencers who used bots and other underhanded means to gain followers and get sponsorships. A lot of brands and marketers have fallen prey to such influencers and wasted their money and effort. Now, there is a lot more industry awareness about such influencers and numerous ways to spot such fake accounts. Most social media platforms have measures in place to identify fraudulent accounts and block them.  Twitter, for example, identified 9.9 million potentially fraudulent accounts in 2018. However, you can’t rely on social media platforms and their policies to block fake influencers. Many marketers now prefer using tools to help them vet their influencers thoroughly and spot any fake influencers right at the outset. You can use tools like Sylo, Linqia, and influence.co to vet your influencers and check whether they are authentic or fake.

Conclusion

Influencer marketing is a popular and effective marketing technique, but only if you stay informed about the latest trends and leverage them before your competitors. You need to stay ahead of your competition to gain a competitive edge and win at your influencer marketing game. These influencer marketing updates will help you stay abreast of the latest industry developments. Incorporate these five latest influencer marketing trends into your influencer marketing strategy to make your next campaign successful. Read the full article