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creeroleplays · 5 years ago

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- creeroleplays does a guide -

Black Hair: How to describe texture and style in roleplay

Introduction: I want to start by saying that black hair is one of the most- if not the most- diverse hair groups in the world. What is in this guide may not apply to everyone, but it may give you some insight on the culture surrounding our hair and how it applies to your character. I didn’t fully edit this, so you might see typos, inaccuracies, etc. I’ll update it the more I pick up on things. Enjoy!

history.

Black hairstyles have been passed from generation to generation for thousands of years. From Ancient Africa to Black America, styles such as locs, bantu knots, braids, afros and twists have adorned our heads as symbols of identity, culture, politics and status. They have inspired fashion, music, movements and art, and defined cultures as we know them today.

During colonialism, black people were often forced to conform to European ideals of beauty- turning them to harmful chemicals and equipment to achieve what some would call “good hair”. During the civil rights movement (and even some time before with the Rastafarian movement), people were encouraged to turn away from damaging practices to embrace their natural textures, reestablishing their identities by shunning conformity and returning to their roots. In the years following, black hairstyles became symbols of pride and rebellion- as it was considered daring for black femmes in particular to wear big afros and long braids.

Today, black hair care is a billion dollar industry- from oils to equipment, we invest quite a bit of money and time into our crowns. The reasons why may vary- some see their hair as a symbol of pride and identity, others simply dig the aesthetic. Whatever the reasons, black hair is always evolving while simultaneously serving as a reminder of where we come from.

types of styles.

There are hundreds of styles that I could detail, but I’m going to stick to a few of the most popular ones. Many black hairstyles are often protective styles -styles used to protect our hair from natural detriments such as the sun, wind, rain, our own hands, etc-. Some even wear these styles beneath wigs for further protection and style options. Below, I will list a few that I know of personally with accompanying pictures.

cornrows

Cornrows were named because -well- they look like rows of corn. They are a protective style worn by braiding the hair in an underhand, upward motion. In Ancient Africa, they were considered a symbol of agriculture and order, while today they are used for a myriad of purposes whether protective or fashionable. The process of braiding can take anywhere from minutes to hours. When I was a little girl, it took approximately four hours to braid my full head of hair- for those with longer and more intricate styles, it can take even longer. These braids can be done in different angles and shapes. I personally liked to have my braids angled into stars.

locs

Dreadlocks, locs, goddess locs, faux locs, twists- there are so many different variations of this style it is mind boggling. The most basic one involves sectioning off the hair, twisting it and leaving it uncombed until it mats and turns itself into a loc.

Beginning dreadlocks can be an arduous, costly and time consuming task, but most who get them claim that it’s the best decision they ever made. Some incorporate weave into their locs for longer styles while others go for a shorter approach (thank you Michael B. Jordan in Black Panther). My big mama (grandmother) had locs all my life and they grew until they reached her waist- they required a lot more care and attention than my own hair did, with weekly retwisting, washing, oiling, etc.

microbraids/box braids

The reason I put microbraids and box braids into the same category is that they’re basically the same thing. Small sections of your hair are braided until they cover the entire head. Microbraids are very, very skinny and mimic strands of hair, while box braids are thicker and more defined- earning it’s name from the box-like way the hair is parted into sections. If someone plans to get box braids, they can plan to spend anywhere from 3-10 hours getting their hair braided. When I got mine a few years ago, I showed up to the shop (hair salon) at 7am and didn’t leave until 6pm. I also chose to incorporate weave into my hair for a bulkier braid and more of a protective style.

afros

Afros are, for the most part, exactly how our hair grows out of our heads. Some of us (me) don’t have the ability to grow afros that go upward or have volume like traditional afros do. This particular style involves maintaining healthy hair, and often picking it out with a pick comb. Those with afros usually have kinky, high volume hair textures that enable them to unravel their natural curl pattern to form their fros. I am not one of those people. While I have thick hair, my curl pattern is not as kinky as others, thus is tends to lay flat.

how to describe black hair

Black hair is incredibly diverse. It can be kinky or coily, loose or big, long or short. There is no set standard or expectation for our hair, it simply is, and every kind is beautiful.

When describing texture it always helps to keep in mind that there have been very harmful stereotypes to avoid. Words like ‘nappy’’ are generally best kept far away in describing your black character’s hair. Instead, aim for descriptors that give light to the features. Fluffy, crimped, coily, poufy, spirally, etc. It can also helps to simply describe the style they are wearing, as cornrows and afros create their own visual presence in your head.

ex.

“My hair, which someone had tied back into a puff in an effort to control it, broke the tie and clouded loose behind me.“ (The Inheritance Trilogy by N.K. Jemison

“I got the crown of his head at first, and marvelled as always at the feel of hair like my own — soft-curled, dense but yielding, thick enough to lose my fingers in. The first time I’d touched him I’d thought he was one of my people, because only Maroneh had such hair. (The Inheritance Trilogy by N.K. Jemison

That’s not to say that black people don’t have days when their hair is less than immaculate. For instance, my hair is currently piled on top of my head with curls popping out of my bun every which way. A good rule of thumb I have found when it comes to describing black hair is to avoid harmful stereotypes and to focus on shape, style and color.

ex.

“Dark spirals coiled around my face, the frayed ends frizzing from my night of tossing and turning. It would take some kind of miracle to free the knots that surely hid in the thick mass of curls and scalp.”

Black men and women often cut their hair short- sometimes in styles known as fades, where parts of the hairline fade to the skin to create a gradient effect. The hairline is always incredibly important, as a straight and well-angled hairline is often seen a sign of self care. Describing the hairline as sharp is always a good place to start off, though you could also go on to say that it is clean, precise, or smooth.

ex.

“He was good looking- dark skin, full lips and a clean, fresh cut.”

tips.

Avoid harmful stereotypes. Black people do wash their hair- whether it’s in locks or not-. Our hair is not nappy and “othering” our textures or styles is never okay.

It’s okay for your character to wear wigs, weave, etc. Despite what some people might say, there’s nothing wrong with weave. Taking care of our hair every single day can be exhausting and sometimes you just wanna throw that shit in a wig and call it a day.

When in doubt, do some research. It’s easier to do research than it is to offend someone. If you don’t have a way of describing a particular style or texture, just refer to the resources you have on hand. Or ask a black person that you’re friends with. More than likely, we’re not going to be upset at you wanting to accurately and respectfully portray us.

While there are many differences between our textures and different textures from various ethnic groups, we also have a lot of similarities. Don’t think you have to go above and beyond to get an accurate description of our hair, sometimes less is more.

Shrinkage is a thing. Because of how tightly curled our hair is, sometimes our hair can see shorter than it actually is when you stretch the curl out.

Have fun. Seriously, black hair is so incredibly expansive and beautiful, portraying it in anyway can be very exciting. Enjoy the experience.

This wasn’t exactly what I had in mind and I may make this into a series, but if you have any questions, feel free to message me! I’m always happy to clarify whatever I can!

#rpc #rph #guides #resource guides #resources #black hair

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lowcarbnutrients · 5 years ago

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Tips to Help You to Lose Weight Effectively

Many individuals battle when it comes to weight reduction, and also it is no very easy accomplishment to attain. For those that are very obese, there can be all type of issues consisting of significant wellness problems, self-confidence concerns, and more.

Fortunately, there are numerous pointers that can help you when it comes to dropping weight efficiently and also this is something that can change your health and wellness as well as your life in general.

There are lots of alternatives you can choose from when it concerns the food you consume consisting of expert diets such as the Banting meal plan, which concentrates on consuming high fat low carb foods.

You need to take your tastes and also any kind of special dietary needs right into consideration when you are picking the ideal dish plan for you, as this will certainly guarantee you can appreciate foods that match your nutritional needs.

Other Tips to Help You

There are different other suggestions that can assist you when it comes to dropping weight successfully. One of the important things you can do is check out utilizing all-natural cravings suppressants, which can assist to decrease the chances of snacking or overwhelming your plate at meal times.

You must ensure you check that the supplements you get are all-natural as well as that they do not contain any type of ingredients that you might be delicate to.

Another thing you can do is plan your dishes beforehand and afterwards freeze them. This makes it much less complicated to stay with a diet strategy and also indicates that you will not be hanging around wondering what to prepare.

You will certainly also recognize precisely what has actually entered into your meals since you will certainly be preparing them on your own. It also means that after a difficult day at work, you can basic warm via your pre-cooked frozen meals, which implies that you get toe conserve yourself time and inconvenience.

Using modern-day innovation to help you with weight loss is additionally a great suggestion, as this is something that can really help you. There are various tools that you can utilize in order to do this consisting of fat burning apps and even physical fitness applications, which can be easily downloaded and install and are typically without charge.

There are several applications that you can pick from so you should have no worry finding ones that can assist you with various aspects of your weight loss.

It is very important to also think of your physical task and health and fitness degrees when it pertains to slimming down, as this is something that can make a large distinction to your results.

Doing some regular exercise several times a week can aid you to shed the extra pounds and strengthen. You do not need to fret about costly fitness center memberships either, as you can merely choose regular runs and also listen to your favored music.

All of these suggestions can assist you to reduce weight more conveniently and also extra efficiently. You can then expect better health as well as a better quality of life.

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printoncd-blog · 6 years ago

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Limited Run CD Printing: Making the Discs and Presentation

how to print on a CD

Printing the CDs for the Short Run CD Producing Project

There are three primary methods that may be used to pic a short run involving Compact discs. If you're undertaking them on location then a person will most likely become limited by the first solution which is electronic (inkjet) printing. A professional publishing company will usually get display screen printing and lithographic stamping services on present too. Every single CD making process possesses its benefits and weaknesses and many of us will enter more aspect here:

how to print on a CD

Digitally branded Computer games

A digital CD producing machine uses a identical publishing method to your own personal standard desktop computer inkjet printing device. In fact, a lot of modern-day home printers feature a COMPACT DISC tray that allows an individual to weight an ink jet printable COMPACT DISK into the idea and run the item via the same printing brains that would normally printer upon paper. A specialized digital DISC printer is usually more of a focused machine that is fixed up in order to print just onto Compact disks and features an automated loading as well as unloading system for the actual vertebrae. This system signifies that the machine can easily print up to 190 Cd albums unattended and, while stamping with these products tends to be rather slow, they can end up being left to be able to print even though others elements of the task are dealt with.

This CONCEPT ALBUM printing course of action is simply really suitable for a small amount of CDs as this is certainly the slowest of the a few major methods. The process rate is not helped by simply the idea that after the particular printing is done, right now there is still a require for your application of some sort of clear lacquer layer for you to protect the printed exterior from moisture when taken care of. There are inkjet computer Compact discs on the market place that claim to have got a water resistant finish any time paper but they are generally still not as powerful and don't look seeing that good as a new colored disc. On the and also side, this process could be used to print out very high resolution graphics plus the finished item can certainly appearance fantastic when accomplished appropriate. There are additionally no fixed established charges with digital COMPACT DISC making which is great in case you only need 50 cds.

Monitor printing

CD display producing is a really popular, widely used practice for printing CDs. The task is an adaptation connected with the monitor printing procedure used for decades to help print onto papers merchandise and, indeed, it offers been taken to let printing onto many surface types to produce branded goods such as mugs, tee shirts and also USB memory supports. For the reason that name suggests, typically the process consists of the make of publishing screens by which each is employed to printing a different color on top of the disc. Some sort of COMPACT DISK screen printer provides your five printing stations and also applying a disc that possesses been in the past printed using a base coloring, that is possible to generate a print having some different colours included. Typically the machine is basically the twisting platen and because each shade is used at each stop, often the disc passes underneath any UV light that solutions the ink prior to up coming colour is utilized.

This kind of process can only always be used in order to print regions of solid colouring along with is not ideal with regard to stamping photographic images or maybe simple colour gradients. Exactly where art work has been exclusively designed to use this particular printing technique, though, the effects can be truly spectacular specially with the availableness of fluorescent in addition to material UV sensitive ink. Often the use of super excellent nylon uppers screens means in which the pic is well-defined, crisp and contains an remarkable texture to it. Any time set, the ink is incredibly robust and waterproof which is not easily damaged by means of rough handling of the actual dvd.

When it happens to short run DISC printing and using the particular tv screen printing technique, at this time there are set costs engaged, namely typically the screens as well as the films employed to help make the screens. Therefore, it's not the ideal process to be able to use at under 100 disks if price is a issue with the job. However, the more dvds which might be screen printed, often the lower the unit expense gets, plus there's additional bonus that once the actual window screens are made these people can be reused regarding reprints.

Lithographic (Offset) making -

This is yet another quite popular method for limited run CONCEPT ALBUM printing jobs. A lithographic printing unit doesn't have some sort of spinning platform like the display screen printer; instead it features turning cylinders. The tube this applies the printer on the CD has a new rubber baby blanket wrapped all-around it which usually rolls around the CD and also airport transfers the ink on to the particular disc surface. The actual lithographic printing method is simply perfect for printing complex photographic photographs onto a disc plus for printing images which may have subtle colour gradients, but it really is not ideal intended for printing pictures with significant areas of sturdy color as attempting to keep a consistent solid coloring spanning a large area may result in the patchy appearance on the concluded print.

As with display producing, there are repaired costs a part of lithographic publishing as stamping plates will need to be made upward for for every set of a muslim used. Work opportunities requiring a lesser amount of than 100 vertebrae can easily work out to possibly be more expensive each device than if the electronic digital printing process was employed alternatively. But, once far more, as the work range increases, so the product cost will fall in case a re-print of typically the career is required after that the printing discs could be kept and re-used.

Printing the Paper Areas

When it comes for you to printing the document components for a short manage CD printing project, invest your time and accomplish it thoroughly, it is definitely possible to produce a few extremely professional looking styles. The printer quality associated with a relatively affordable pc inkjet printer is often fantastic.

Printing CD Gem Event Paper Parts

You may buy accurately sized templates on the web to get making paper parts to travel into CD jewel circumstances, or you can merely buy several high good quality A4 size semi-gloss image paper or ink computer silk paper commodity with about 150gsm. The bonus along with buying templates for that rear end tray card usually are which the spine edges are going to be scored to make these people better to fold but this specific is something you can certainly do yourself if you aren't mindful. The front pamphlet can be a folded away sheet printed on each isn't stable to make way up 4 webpages and just about any more pages might be extra if required along with stapled along the spine. Providing you take your time together with the cutting (using any guillotine and not scissors) and are careful using the stapling then generally there is no reason precisely why avoid being able to appear up with something incredibly appealing.

There are a several of things to consider when printing paper elements for a CD gem situation, such as:

The particular front booklet may comprise of 2 pages should you print on both tips of any single panel which often is 120mm square, in addition to 4 web pages if anyone print on both edges of a double -panel 240mm x 120mm which will is and then folded. Soon after this, the book offers to consist of diversifiés regarding 4 pages credited to the technique they will are constructed. Take some sort of look at a new COMPACT DISC jewel case guide via your CD collection where there more than 4 internet pages and you will probably see why. A single booklet page 240mm times 120mm collapsed in fifty percent, makes 4 websites, nevertheless to add another linen where the spine is actually stapled, you must increase another some pages. Typically the content is generally fashioned with this requirement in head.

The back tray card can easily be imprinted on the two sides but then you will want a clear CD possessing rack in your circumstance to be able to help see the print out upon the inside. Also, often the flattened spine strips tend to be very slender and the idea can be difficult in order to about the quality folded border with out carefully scoring the actual inside initial. Any wording printed down the spine demands to be small plenty of to fit and centrally located for the ideal quality appearance.

Publishing COMPACT DISK Card Wallets

Yet again, you actually can buy templates to be able to make your CD credit wallets that can be printed as well as then "popped out" involving the template as the particular perimeters are partially pre-cut for yourself. You can furthermore print your own in 250 - 300 gsm silk or semi-gloss A4 size card. The navigation bars can be scored, creased / folded and also glued using the strong stuff to create perfectly good results.

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coreldraw-x7-keygen-vc · 2 years ago

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Download CorelDraw X7 keygen (keygen) latest version TLHS-

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coreldraw-x7-keygen-n7 · 2 years ago

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Download CorelDraw X7 keygen (license key) latest version 35N;

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coreldraw-x7-keygen-p6 · 2 years ago

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24x7newscast · 5 years ago

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Installing artificial turf Los Angeles

Installing artificial turf in los angeles is a complex matter and requires skill and professionalism. Professional installation of a company that gives manufacturer responsibility for lawn. Installing artificial turf in los angeles involves several steps:

First, prepare the surface and make sure it is clean of grass or plants. In case the grass or plants are sprayed, wait for ten days before planting the synthetic grass and if any grass remains, it must be uprooted. The surface must be straight and uniform with no stones or rocks.

The height of the ground should be about 5 cm lower than the height at which the grass is placed. Pay attention to drain openings and a drainage system can be installed under the grass.

Fill the height with a kurkar stone foundation of 5-10 cm high and fasten. Slice the lawn and fix it with 20 cm galvanized nails. The grass is laid with its fibers all facing in the same direction.

In the case of grassy sheets, glue them with special glue and tape. Be careful not to apply too much glue, which may then rise up between the fibers. In the case of grass with fill, add silicate sand and brush the fibers with a broom.

Installing artificial turf on a hard surface

Includes surface washing and use of lipid solvents. The adhesion should be straight while stretching to prevent gradients. Installing synthetic grass should be accurate otherwise the appearance of the grass will not be uniform and natural. Synthetic grass installation includes many materials as well as the knowledge of how to select and manage the materials properly.

If you already invest in quality grass you should pay for a professional installation and be with a quiet head that the grass came out properly. The responsibility associated with installing synthetic grass is extremely important and saves on expenses if needed. A reliable and professional company that performs synthetic turf in an excellent way is "Green Sports System Ltd." This company imports high quality grass from the Netherlands by Edel Grass. The grass is dense and natural and is found in world famous sports fields.

"Green Sports" works with many business and private clients and performs synthetic turf installation in places such as:

Hotels

Gardens

Sports fields

Playgrounds

Public Buildings

Business Buildings

Private homes and more.

The company installs synthetic grass even in places where organic grass cannot grow. Its grass is durable for years and its soft and pleasant touch. The company provides a manufacturer's warranty of between five and eight years.

View our projects, facts and product line : https://toughturfsocal.com

Synthetic grass installation will only be carried out by the authorized parties. Would you like to upgrade the look of the garden next to the house? The path leading to the residential building needs a refresh? Thanks to Green Sports System Ltd., your dream will come true. From importing and marketing the synthetic grass of Edel Grass to its professional installation, we offer advanced solutions for a variety of clients - both private and business.

Install artificial turf bedding on any surface in Los Angeles

Synthetic grass is an excellent solution for the Israeli climate, in which you ensure years of optimum grass appearance, grass that looks ideally adapted to its location, as if it is treated daily, as if it is at its peak in its life cycle, day by day. Synthetic grasses choose only after you fully understand the requirements of your garden, direct sun climate, topography, etc., and the functions that the garden play, whether it is a private garden, whether an ornamental garden or a sports garden, a public garden, for a children's game or a garden terrace area In a building and the like, every function and space conditions has the ideal lawn for it.

When fitting grass for a garden, the type of grass needed to be considered, depending on the terrain conditions and the type of grass needed, varies according to the type of material of which the grass fibers, the width of each fiber, its height, the sunscreen, its density, and the substrate on it, the types vary and vary and affect the initial and final expenditure. The same thing about the fun of the lawn. One of the advantages of synthetic turf is this ability to suit almost any type of surface and any terrain conditions, and still get the optimum result of natural, high-quality grass touch and appearance.

Installing artificial turf on Los Angeles soil

Synthetic grass installation time is not long, but it contains accurate preparations and the need for professional knowledge and experience, the first step after understanding the location and functions of the garden is the soil preparation stage, if it is soil soil it must be exposed, straightened and bounded in order to prepare the surface for placing the grass. These steps are essential so that the substrate that holds the synthetic turf does not slide beyond its intended area. After that, levels and clamps using thin gravel laying, thus producing the second base before laying the carpets, laying on the second base a watery and airy infiltration that prevents soil growth from repelling or producing waves in the synthetic lawn, and then comes the third stage of laying the lawns.

Synthetic grass carpets are harmoniously and uniformly positioned to eliminate spacing and irregular orientation, and plan so that the number of seams is as low as possible.

Then, paste the carpets using PVC. Next, brush the lawn and fix it with hidden pegs at the connection points, thus standing in front of your eyes a uniform, green, and healthy-looking lawn. The installation is short but requires precise and experienced execution, so it is always advisable to choose a long-standing company with a reputation for working under different and demanding conditions and creating a complete response to a well-groomed and inviting garden.

Synthetic grass installation: in the hands of the experts

The kids enjoy playing football on the field? Interested in hosting relatives and friends in the yard? To make these experiences particularly enjoyable, we recommend installing synthetic grass. Synthetic grass has many advantages over natural grass: from convenient and efficient maintenance to aesthetically pleasing and spectacular, there is no doubt that synthetic grass installation is the right choice for you.

To properly install the synthetic lawn, contact the most reliable and efficient professionals. To do this, you will need to contact the surrounding area: whether they are friends or relatives, if you know they have installed synthetic grass - contact them and ask for their recommendations.

After initial filtering, contact company representatives. During the initial consultation, you will need to discuss several important points:

What is the experience and training that the staff has?

How will these professionals perform the installation?

What are the materials costs and installation work?

Alongside these important points, it is also important to discuss the level of grass density, what height you want it to rise and what shade it should be. So, make sure the yard or soccer field is green, lush and fresh throughout the year.

The neighbours’ lawn

The neighbour’s lawn is green? Yours can be much greener. All you have to do is contact Green Sports System Ltd. The team of experts we employ will install synthetic grass in your favourite shade as well as your preferred density and concentrations. Feel free to contact us as soon as possible.

Synthetic grass installation

Looking for Google: Synthetic Grass Installation? The search will be performed according to a number of main parameters: from the height of the grass, its level of density and the height to which you want the grass to rise. In line with these and other aspects, the Green Sports System Ltd. expert team will be happy to install the lawn. Whether it is a home or other area in need of upgrading, you are welcome to contact us and receive comprehensive and professional advice.

Synthetic Lawn Installation: Comprehensive Information

The neighbour’s lawn may be greener, but you can also bring the shine back to your garden! Unlike natural grass, installing synthetic grass is a highly aesthetic and recommended solution. Starting with comfortable and efficient maintenance and care, creating a healthy and impressive garden look, along with other economic considerations - don't wait a minute: Get interested in synthetic grass today!

Installing synthetic grass is intriguing to you? Before you collaborate with the relevant parties, you have to ask yourself some important questions:

Grass Shade - We all know that grass is green. However, many of us are unaware that the grass comes in a variety of dark and bright shades. To refresh the yard near the house, you must, first, choose your favourite shade of grass. At the same time, it is also important to consider the additional vegetation in the yard. So, the lawn blends well with the extra colors - and will impress your guests.

Density of grass - Please note that the higher the density of grass fibers, the more impressive the appearance of the lawn. In addition, the abrasion resistance of grass is significant as well.

The Synthetic Grass Model - At the companies that import the synthetic grass, you can find a wide variety of models: whether it is Caesar synthetic grass or other models, all you have left is your choice.

Synthetic Lawn Installation: Creating impressive green spaces

In accordance with this important information, you can contact our team at ToughTurfSocal.com

0 notes

zenruption · 5 years ago

Text

How Effective Is Software Integration For Account Management?

Client management, or as it is commonly referred to as Account Management, is often misunderstood to be the same as customer management. Though both the concepts are based on similar principles, the difference lies in the overall process. While CRM software can help collect data on every potential customer, account management software focuses exclusively on a group of clients that can help you stay in business with these repetitive customers.

To understand better what an account management software is, let’s first clear the clouds around what an account manager does.

Who is an Account Manager?

Put simply, an account manager is responsible for managing the sales and relations with clients for fetching business continuously. It is noteworthy that these clients are exclusive to the business, and not unbound prospects.

The key principle behind account management is the accumulation of user data, from customers’ points of view. The account manager is responsible for collecting all this data and processing the same in order to enhance the customer experience.

Managing key clients for any business is easier said than done. Though there are some set rules for doing so, such as meeting the clients, learning about their requirements, and alike, there are a lot many unsaid tasks that help to nurture good relations with customers. Moreover, manual record-keeping for client follow-ups complicates the task further. This is where a Key Account Management software can prove to be a great solution.

How Does the Software Provide Better Solutions to Account Management?

Key Account Management (KAM) software and Customer Relationship Management (CRM) software, both are fundamentally different. There’s no single solution to facilitate both the processes. Of course, you cannot rely on a CRM tool to collect data, analyze, and manage the information about your key clients. You need a precision laden tool for the highest level of customer engagement and satisfaction, accompanied by a peer to peer access.

Here are a few benefits of using a KAM for improving your customers’ experience for your business.

It Helps Know Your Customer Better

Of course, the better you know your customer, the better you can help them with their needs. You need to go beyond just the names and titles and identify your client’s personal and professional goals. Experts at www.kapta.com suggest that conceding the dynamics of your key clients can help you meet your customers’ needs by understanding their expectations and objectives. A KAM tool can help accumulate all this data for easy access. For example, you can list down their goals with respect to each team within their organization and how they expect you to help them. In the long run, it gets pretty tough to access all this information, if it is recorded in traditional books. But with the help of a KAM tool, you can stay connected and access the same from anywhere, whenever you need. This allows you to know your customers up and close.

Strategize a Solution To Help Your Customer

Once you get a clear idea about what your clients desire, a sophisticated KAM tool can help identify strengths and weaknesses. In fact, a good KAM tool is loaded with features like SWOT analysis to help you plan an effective solution. Of course, identifying strengths, weaknesses, opportunities, and threats not only helps in devising an effective strategy but also in avoiding any shortcomings, beforehand. After all, a good relationship with your clients depends on how well you know them and their business. And it is needless to say, with good customer relations, comes continual revenue generation, and sustainability can be achieved rather easily. Moreover, a KAM tool offers information organized in an easy-to-read manner, which can further promote team spirit. This happens not only within your customer management team but also between you and your client, in order to achieve their objectives better.

Track Performance by Setting up KPIs

As already mentioned, following up with manually stored data is a bit clumsy and prone to faulty interpretations. A trustworthy KAM software, on the other hand, can help track the performance more efficiently. Of course, you need to work on your customer satisfaction, but a clear analysis of the results is also important. Without tracking the performance of your customer management plan, it can go haywire, and you wouldn’t wish to lose your precious clients. Usually, KAM software includes key measurement features to assess the level of customer satisfaction, customer engagement, and overall client health. It is noteworthy that it’s not just the numbers but an extensive score that can help you modify your quality parameters as and when needed. In fact, if something’s not working for your business, the software providers can assist you with inputs about what needs to be changed to get effective results.

When getting a KAM software, there are certain things that you should be looking up to. This is to ensure that you don’t end up wasting your money on something that may bring in minute differences to your business, against your investment.

Here are a few things that you should be looking for when purchasing a KAM software.

What Should You be Looking for in a KAM Software?

For any business, when looking for technologies to aid operations, there are certain key factors that decide the efficacy of the purchase. The same holds true when buying KAM software, as well.

Look for Convenient Data Management

Scattered client data is always a problem. Imagine if you were to go through spreadsheets, PPTs and all the other documents that you have on your client. It would be too difficult to track what they need if you have to go through all the documents over and over again. When looking for a reliable key account management software, make sure that you consider its efficacy for convenient data management. Ideally, software that offers to edit, store, and access all of your client data in one place would be a great option. And great is always better than good if you wish to achieve the best results.

Skills and Training Needed

Another important factor that can affect your experience with KAM software is the time and effort needed for learning the skills needed to use it properly. And of course, you’ll also need to assist your account managers with the training, so that they can use it optimally. An easy user interface, easy navigation to different features, and ease of access can make a huge difference in the time and effort needed. Of course, you should be looking for software that requires minimal training and is easy to use.

Efficient Measurement Tools for Better Analysis

It has already been mentioned how accurate measurement of KPIs is an indispensable feature of a key account management software. However, different software providers make use of different gradients for measuring the overall performance. That being said when looking for software to manage your key accounts do ensure that the measurement scores provided are relevant for your clients. For example, as already mentioned above, SWOT analysis can be a good way to assess the performance of your customer satisfaction. After all, the client is the boss, and good insight into their satisfaction is the sole purpose of managing relations with the client. Or in other words, this is the sole purpose of account managers.

In the end, it can be put simply that using software to enhance customer retention by ensuring customer satisfaction and maintaining good relations with the key clients can be far more efficient as compared to manual management. These tools are meant to assist your account managers and improve their performance, thus ensuring better repeat business.

0 notes

epackingvietnam · 5 years ago

Text

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow

There’s a lot of material out there, on this site and others, about the importance of link-building. Normally, its effectiveness is either taken for granted or viewed as implied by ranking factor studies — the latter of which doesn't necessarily show that correlated factors actually drive performance. The real picture is one in which links clearly remain important, but where their role is nuanced.

For a while now, I’ve wanted to dig a little deeper into an individual link-building campaign that takes place over a relatively short period of time. I wanted to see what results (besides just link-based metrics) could be attributed to it.

In this post, I will try to pin down the effects that came from the campaign and show that yes, getting a bunch of links from the success of some highly visible “big content’ can drive improved rankings

The reason you don’t see more posts like this one is noisy data — so much goes on with a website’s performance that it can be difficult to draw a hard and fast connection between a campaign and its results for a business’s bottom line. This is especially true for link-building, for three reasons:

Websites are naturally accruing links anyway — both the target of the campaign and their competitors

To some extent, we anticipate a domain-wide effect, which will as such be proportionately small and hard to pin down vs. noise from the algorithm and competitor activity

Links do not have such a step-change impact as technical fixes or creation of new landing pages

However, at Distilled we recently had an opportunity with a particularly strong piece on a niche site to analyze a situation where the impact of our work ought to be more clearly visible among the broader noise. Take a look at these graphs, which show the linking-root domain acquisition of a client of ours over the last two years, as measured by Majestic and Ahrefs respectively:

See what I mean about noise? And I’m saying this is an unusually clear cut case. We actually built nine creative pieces, with link acquisition as one of the goals, for this client, over a two-year period. We’ve talked before about the campaign as a whole, here. There’s one that stands out in both graphs, though which is the one that launched in March 2018.

This gives us a rare, valuable opportunity to see which other metrics, which might have more direct business value, had noticeable changes around that time.

What might we expect to happen?

The theory is simple: Links remain part of Google’s algorithm, and so more links to a site mean better rankings. However, the reality is more complex — in our experience, creative pieces as link-building assets tend to result in two types of links:

Links to the creative piece, which in turn links, typically, to the site’s homepage

Links directly to the homepage of the client site — e.g. “Research by client (client.com) indicates that…”

The interesting thing here is that for many sites, the homepage is not a core landing page. I’ve written before about how it’s almost impossible to have a good mental model for internal link equity flow, which makes the actual impact of the piece on core pages almost certainly not zero, but otherwise hard to predict. On the same subject, I’d also recommend this video by Dixon Jones at Majestic.

In a similar vein, we also know that the complexities of PageRank are themselves only a part of the unknowable complexities of Google’s ranking algorithm, meaning we can’t guarantee that adding links always moves the needle. I recently recorded this Whiteboard Friday where I mention some recent research by my colleague Tom Capper, which shows how unpredictable these effects can be.

The particular client example I’ve been referring to in this post had two things going for it which, again, brought unusual clarity to these effects:

The homepage was, in fact, a core ranking URL

It was struggling to make its way onto page 1 for many reasonable target terms

Both of these ought to make it an ideal candidate for clearcut benefits from high-quality link building. (This isn’t to say link-building cannot work if these criteria are not met — just that the results will be harder to analyze!)

1st order results

Precisely because of the difficulty in analysis mentioned above, we find clients normally prefer to assess the performance of link-building campaigns in terms of 1st order benefits — by which I mean the performance of the actual creative piece, rather than their commercial landing pages.

The particular piece that stands out in those link acquisition graphs above earned the following 1st order benefits (and I’ve included graphs from our internal tracking platform so you can get a feel for the pace of acquisition):

228 LRDs peak (204 “fresh” index shown below), of which ~145 within a month of launch:

2,140 Facebook shares at the peak, of which ~1,750 within a month of launch:

82,584 landings in Google Analytics, of which ~67,000 within a month of launch:

I mentioned above that not all links tend to be directed at the piece itself, with journalists instead often referencing the homepage. 145 (domain-unique) links were directed at this piece by mid-April, but you’ll notice that March beat an average month by ~200 LRDs, and April also outperformed by ~100. By my back-of-the-envelope maths, you might want to claim as many as 300 LRDs driven to the whole domain by this piece, but your opinion may differ!

Showing the ways it worked

Right, I did say I’d link this at least to rankings, didn’t I?

Remember: This was part of a campaign of 9 pieces, and it launched mid-March, with most 1st order metrics, or leading indicators, coming through within a month (and no major technical changes around this time). There is some signal in among the noise here. Check out this graph, showing the number of keywords ranked for, according to Ahrefs:

Notice that change in gradient after the launch? (And, for the cynics among you, the piece itself only ranks for 20 keywords itself according to this same data source — that wasn’t a primary goal with this content).

Here are the rankings for the client’s (fairly ambitious!) target keywords:

I’d particularly draw your attention to the movement from the “11–20�� to “4–10” group, which is consistent with the research by my colleague Tom Capper that I mentioned above. (Sidenote: it was nice to see the client’s Domain Authority increase relative to their competitive set in the recent update. The improvements to DA, aimed at making it better at predicting ranking ability, appear to have worked in this sample-size-one case!).

You can see this pattern more clearly in this graph, which we presented to the client when the campaign concluded late last year:

This effect is surprisingly clear-cut, but it might well be that to continue moving up the SERP, from positions 4–10 to positions 1–3, a very different type of work is needed — perhaps one emphasizing brand, or intent matching.

How can I do this for my site/client?

Here are some useful resources to help when starting on your creative campaigns:

Mark - How to make sticky content

Hannah - What is content strategy

Leonie - How to make award winning creative content - Part 1

Leonie - How to make award winning creative content - Part 2

Conclusion: Big content for links can work

As I mentioned above, it’s surprisingly unusual to see such a clear and obvious case of link-building work moving rankings in a lasting way. This has certain similarities with other such cases we’ve seen in recent years, though:

The site started fairly small (if nothing else, this makes the signal bigger relative to the noise)

It had target terms that were on the cusp of first-page rankings

Some search competitors had far stronger domains

The reports that “links are dead” have, apparently, been greatly exaggerated — instead, it’s just that the picture has gotten more complex.

Obviously Distilled clients are only a finite sample, however, so I’d love to hear your experiences of successful link-building, and, crucially, the kind of situations in which they moved rankings, in the comments below!

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0 notes

gamebazu · 5 years ago

Text

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow

Websites are naturally accruing links anyway — both the target of the campaign and their competitors

To some extent, we anticipate a domain-wide effect, which will as such be proportionately small and hard to pin down vs. noise from the algorithm and competitor activity

Links do not have such a step-change impact as technical fixes or creation of new landing pages

This gives us a rare, valuable opportunity to see which other metrics, which might have more direct business value, had noticeable changes around that time.

What might we expect to happen?

Links to the creative piece, which in turn links, typically, to the site’s homepage

Links directly to the homepage of the client site — e.g. “Research by client (client.com) indicates that…”

The particular client example I’ve been referring to in this post had two things going for it which, again, brought unusual clarity to these effects:

The homepage was, in fact, a core ranking URL

It was struggling to make its way onto page 1 for many reasonable target terms

1st order results

228 LRDs peak (204 “fresh” index shown below), of which ~145 within a month of launch:

2,140 Facebook shares at the peak, of which ~1,750 within a month of launch:

82,584 landings in Google Analytics, of which ~67,000 within a month of launch:

Showing the ways it worked

Right, I did say I’d link this at least to rankings, didn’t I?

Here are the rankings for the client’s (fairly ambitious!) target keywords:

I’d particularly draw your attention to the movement from the “11–20” to “4–10” group, which is consistent with the research by my colleague Tom Capper that I mentioned above. (Sidenote: it was nice to see the client’s Domain Authority increase relative to their competitive set in the recent update. The improvements to DA, aimed at making it better at predicting ranking ability, appear to have worked in this sample-size-one case!).

You can see this pattern more clearly in this graph, which we presented to the client when the campaign concluded late last year:

How can I do this for my site/client?

Here are some useful resources to help when starting on your creative campaigns:

Mark - How to make sticky content

Hannah - What is content strategy

Leonie - How to make award winning creative content - Part 1

Leonie - How to make award winning creative content - Part 2

Conclusion: Big content for links can work

The site started fairly small (if nothing else, this makes the signal bigger relative to the noise)

It had target terms that were on the cusp of first-page rankings

Some search competitors had far stronger domains

The reports that “links are dead” have, apparently, been greatly exaggerated — instead, it’s just that the picture has gotten more complex.

http://bit.ly/2ICW9oL

0 notes

xaydungtruonggia · 5 years ago

Text

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow

Websites are naturally accruing links anyway — both the target of the campaign and their competitors

To some extent, we anticipate a domain-wide effect, which will as such be proportionately small and hard to pin down vs. noise from the algorithm and competitor activity

Links do not have such a step-change impact as technical fixes or creation of new landing pages

This gives us a rare, valuable opportunity to see which other metrics, which might have more direct business value, had noticeable changes around that time.

What might we expect to happen?

Links to the creative piece, which in turn links, typically, to the site’s homepage

Links directly to the homepage of the client site — e.g. “Research by client (client.com) indicates that…”

The particular client example I’ve been referring to in this post had two things going for it which, again, brought unusual clarity to these effects:

The homepage was, in fact, a core ranking URL

It was struggling to make its way onto page 1 for many reasonable target terms

1st order results

228 LRDs peak (204 “fresh” index shown below), of which ~145 within a month of launch:

2,140 Facebook shares at the peak, of which ~1,750 within a month of launch:

82,584 landings in Google Analytics, of which ~67,000 within a month of launch:

Showing the ways it worked

Right, I did say I’d link this at least to rankings, didn’t I?

Here are the rankings for the client’s (fairly ambitious!) target keywords:

You can see this pattern more clearly in this graph, which we presented to the client when the campaign concluded late last year:

How can I do this for my site/client?

Here are some useful resources to help when starting on your creative campaigns:

Mark - How to make sticky content

Hannah - What is content strategy

Leonie - How to make award winning creative content - Part 1

Leonie - How to make award winning creative content - Part 2

Conclusion: Big content for links can work

The site started fairly small (if nothing else, this makes the signal bigger relative to the noise)

It had target terms that were on the cusp of first-page rankings

Some search competitors had far stronger domains

The reports that “links are dead” have, apparently, been greatly exaggerated — instead, it’s just that the picture has gotten more complex.

0 notes

ductrungnguyen87 · 5 years ago

Text

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow

Websites are naturally accruing links anyway — both the target of the campaign and their competitors

To some extent, we anticipate a domain-wide effect, which will as such be proportionately small and hard to pin down vs. noise from the algorithm and competitor activity

Links do not have such a step-change impact as technical fixes or creation of new landing pages

This gives us a rare, valuable opportunity to see which other metrics, which might have more direct business value, had noticeable changes around that time.

What might we expect to happen?

Links to the creative piece, which in turn links, typically, to the site’s homepage

Links directly to the homepage of the client site — e.g. “Research by client (client.com) indicates that…”

The particular client example I’ve been referring to in this post had two things going for it which, again, brought unusual clarity to these effects:

The homepage was, in fact, a core ranking URL

It was struggling to make its way onto page 1 for many reasonable target terms

1st order results

228 LRDs peak (204 “fresh” index shown below), of which ~145 within a month of launch:

2,140 Facebook shares at the peak, of which ~1,750 within a month of launch:

82,584 landings in Google Analytics, of which ~67,000 within a month of launch:

Showing the ways it worked

Right, I did say I’d link this at least to rankings, didn’t I?

Here are the rankings for the client’s (fairly ambitious!) target keywords:

You can see this pattern more clearly in this graph, which we presented to the client when the campaign concluded late last year:

How can I do this for my site/client?

Here are some useful resources to help when starting on your creative campaigns:

Mark - How to make sticky content

Hannah - What is content strategy

Leonie - How to make award winning creative content - Part 1

Leonie - How to make award winning creative content - Part 2

Conclusion: Big content for links can work

The site started fairly small (if nothing else, this makes the signal bigger relative to the noise)

It had target terms that were on the cusp of first-page rankings

Some search competitors had far stronger domains

The reports that “links are dead” have, apparently, been greatly exaggerated — instead, it’s just that the picture has gotten more complex.

0 notes

camerasieunhovn · 5 years ago

Text

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow

Websites are naturally accruing links anyway — both the target of the campaign and their competitors

To some extent, we anticipate a domain-wide effect, which will as such be proportionately small and hard to pin down vs. noise from the algorithm and competitor activity

Links do not have such a step-change impact as technical fixes or creation of new landing pages

This gives us a rare, valuable opportunity to see which other metrics, which might have more direct business value, had noticeable changes around that time.

What might we expect to happen?

Links to the creative piece, which in turn links, typically, to the site’s homepage

Links directly to the homepage of the client site — e.g. “Research by client (client.com) indicates that…”

The particular client example I’ve been referring to in this post had two things going for it which, again, brought unusual clarity to these effects:

The homepage was, in fact, a core ranking URL

It was struggling to make its way onto page 1 for many reasonable target terms

1st order results

228 LRDs peak (204 “fresh” index shown below), of which ~145 within a month of launch:

2,140 Facebook shares at the peak, of which ~1,750 within a month of launch:

82,584 landings in Google Analytics, of which ~67,000 within a month of launch:

Showing the ways it worked

Right, I did say I’d link this at least to rankings, didn’t I?

Here are the rankings for the client’s (fairly ambitious!) target keywords:

You can see this pattern more clearly in this graph, which we presented to the client when the campaign concluded late last year:

How can I do this for my site/client?

Here are some useful resources to help when starting on your creative campaigns:

Mark - How to make sticky content

Hannah - What is content strategy

Leonie - How to make award winning creative content - Part 1

Leonie - How to make award winning creative content - Part 2

Conclusion: Big content for links can work

The site started fairly small (if nothing else, this makes the signal bigger relative to the noise)

It had target terms that were on the cusp of first-page rankings

Some search competitors had far stronger domains

The reports that “links are dead” have, apparently, been greatly exaggerated — instead, it’s just that the picture has gotten more complex.

0 notes

drummcarpentry · 5 years ago

Text

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow

Websites are naturally accruing links anyway — both the target of the campaign and their competitors

To some extent, we anticipate a domain-wide effect, which will as such be proportionately small and hard to pin down vs. noise from the algorithm and competitor activity

Links do not have such a step-change impact as technical fixes or creation of new landing pages

This gives us a rare, valuable opportunity to see which other metrics, which might have more direct business value, had noticeable changes around that time.

What might we expect to happen?

Links to the creative piece, which in turn links, typically, to the site’s homepage

Links directly to the homepage of the client site — e.g. “Research by client (client.com) indicates that…”

The particular client example I’ve been referring to in this post had two things going for it which, again, brought unusual clarity to these effects:

The homepage was, in fact, a core ranking URL

It was struggling to make its way onto page 1 for many reasonable target terms

1st order results

228 LRDs peak (204 “fresh” index shown below), of which ~145 within a month of launch:

2,140 Facebook shares at the peak, of which ~1,750 within a month of launch:

82,584 landings in Google Analytics, of which ~67,000 within a month of launch:

Showing the ways it worked

Right, I did say I’d link this at least to rankings, didn’t I?

Here are the rankings for the client’s (fairly ambitious!) target keywords:

You can see this pattern more clearly in this graph, which we presented to the client when the campaign concluded late last year:

How can I do this for my site/client?

Here are some useful resources to help when starting on your creative campaigns:

Mark - How to make sticky content

Hannah - What is content strategy

Leonie - How to make award winning creative content - Part 1

Leonie - How to make award winning creative content - Part 2

Conclusion: Big content for links can work

The site started fairly small (if nothing else, this makes the signal bigger relative to the noise)

It had target terms that were on the cusp of first-page rankings

Some search competitors had far stronger domains

The reports that “links are dead” have, apparently, been greatly exaggerated — instead, it’s just that the picture has gotten more complex.

0 notes

daynamartinez22 · 5 years ago

Text

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow

Websites are naturally accruing links anyway — both the target of the campaign and their competitors

To some extent, we anticipate a domain-wide effect, which will as such be proportionately small and hard to pin down vs. noise from the algorithm and competitor activity

Links do not have such a step-change impact as technical fixes or creation of new landing pages

This gives us a rare, valuable opportunity to see which other metrics, which might have more direct business value, had noticeable changes around that time.

What might we expect to happen?

Links to the creative piece, which in turn links, typically, to the site’s homepage

Links directly to the homepage of the client site — e.g. “Research by client (client.com) indicates that…”

The particular client example I’ve been referring to in this post had two things going for it which, again, brought unusual clarity to these effects:

The homepage was, in fact, a core ranking URL

It was struggling to make its way onto page 1 for many reasonable target terms

1st order results

228 LRDs peak (204 “fresh” index shown below), of which ~145 within a month of launch:

2,140 Facebook shares at the peak, of which ~1,750 within a month of launch:

82,584 landings in Google Analytics, of which ~67,000 within a month of launch:

Showing the ways it worked

Right, I did say I’d link this at least to rankings, didn’t I?

Here are the rankings for the client’s (fairly ambitious!) target keywords:

You can see this pattern more clearly in this graph, which we presented to the client when the campaign concluded late last year:

How can I do this for my site/client?

Here are some useful resources to help when starting on your creative campaigns:

Mark - How to make sticky content

Hannah - What is content strategy

Leonie - How to make award winning creative content - Part 1

Leonie - How to make award winning creative content - Part 2

Conclusion: Big content for links can work

The site started fairly small (if nothing else, this makes the signal bigger relative to the noise)

It had target terms that were on the cusp of first-page rankings

Some search competitors had far stronger domains

The reports that “links are dead” have, apparently, been greatly exaggerated — instead, it’s just that the picture has gotten more complex.

0 notes